I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
Are you searching for tips to help you select the best SEO firm for your roofing company? If you want to work with a top-rated roofing SEO agency to boost your online presence, you will realize that identifying the right firm can be an uphill assignment. Luckily, there are various tips to look for in a roofing SEO company that can assist you in getting started with experienced, reputable experts. This post will discuss six surefire tips to match your roofing company with the right SEO agency.
What to Consider When Hiring a Roofing SEO Agency?
Here are some primary reasons why roofers opt to hire a marketing agency with top-notch SEO services.
The primary reason why roofing contractors outsource an SEO agency is because of referrals. Previous relationships or referrals are crucial in boosting trust with a specific SEO firm. If colleagues, friends, and business partners vouch for a company because they had a good experience with them, there are high chances that you too will have a similar experience.
Therefore, when conducting your research, inquire from your connections and friends to find out the company that helped them rank higher in the organic search results.
Demonstrated SEO Processes and Knowledge
Before you hire an SEO agency, make sure that you research their knowledge, process, and practices.
Plus, assess their past and present performance. As you peruse through their social media pages, business website or speak to one of their growth coach/ strategists, pay attention to the following traits:
The level of transparency, process, and knowledge an SEO company has when working with clients can be displayed in their online reviews and testimonials.
Client References and Case Studies
Besides the tips mentioned above, you can know the kind of SEO company you are about to hire by looking at their Google and Facebook reviews to get an honest overview of the marketing agency. Observe the agency’s previous performance. This includes portfolio examples, online reviews, customer references, and case studies. The agency should have a good track record with verifiable results to establish trust with potential clients.
6 Drawbacks of Hiring Cheap Roofing SEO Company for Your Marketing Campaigns
Let’s face it. Gone are the days of tricking Google or Bing in the name of higher organic search results. Instead, search engines have become savvier to things like software-generated SEO content, questionable backlinks, and keyword stuffing. Your target clients and Google are concerned about one thing; value. Unfortunately, most cheap SEO agencies fail to meet this threshold.
Here are some reasons why investing in such agencies is not worth it in the long run:
1. Mass Produced, Crappy SEO Content doesn’t work anymore
Nowadays well structured, semantically rich, high-quality content is king. Most content mills and cheap roofing SEO companies can’t produce great content since they don’t have experienced writers. Instead, you usually get outsourced, generic content that doesn’t reflect well on your roofing brand and doesn’t level up your organic rankings game.
Getting quality backlinks to your roofing website is an integral part of your SEO plan. Securing good backlinks from reputable sites needs you to reach out, communicate and establish a solid relationship. Unfortunately, most cheap SEO companies lack a link-building professional or can only get backlinks that will hurt your organic rankings.
Where’s an internet marketing expert when you require them?
Cheap roofer SEO agencies are generally understaffed, overbooked, and small. This implies that your essential SEO strategies might be delegated to a junior employee with limited experience.
4. Cookie-Cutter Roofing SEO Strategies
Most SEO firms that offer cheap services will assume that your roofing business is like any other. With this cookie-cutter approach, they will not consider crucial factors that make your roofing company unique- for instance, your services, industry, competitors, amongst others.
Simply put, cookie-cutter strategies won’t cut it! Your SEO strategy should be customized to your business’s unique roofing services or products. One of the reasons why such agencies offer such low quotes is because they use cookie-cutter strategies. When it comes to roofing SEO, there’s no one fit all solution. This customized strategy takes a lot of effort and time and will cost an honest, fair price. Watch out for agencies that don’t talk about a personalized process designed for your roofing company needs.
5. Blackhat Roofing SEO Techniques
Blackhat strategies are where the agency uses spammy techniques, which will adversely affect your website rankings in the long term. It mainly focuses on getting your roofing website to rank higher in search results but doesn’t provide any value.
Besides, with the regular algorithmic updates from Google, your site rankings will be lowered once such changes are implemented. Some blackhat hacks to look out for include keyword stuffing, link farms, and cloaking, amongst others.
6. Poor Communication and Unreliable Customer Service
Low-cost SEO agencies are difficult to get a hold of when you need them. As a roofer, you will be curious and want to ask specific questions about your SEO strategy’s results. A cheap roofing SEO agency will be less concerned about developing a business-customer relationship with you. This may result in lots of unanswered emails and calls.
Proven Tips for Choosing the Right Roofing SEO Agency
As a roofer, you need to conduct extensive research to help weed out rogue SEO agencies and partner with a company that cares about establishing a relationship with you and improving your organic search rankings.
Here are our six surefire tips to assist you in deciding which SEO agency is fit for your roofing business:
Check into the Company’s Past Performance
When clients come to your roofing company, they are likely to check your reviews, testimonials, and photos to see how your works stand out from that of your competition.
Similarly, when you research roofing SEO companies, you should do the same.
Make sure you check extensively at the company’s previous performance and their experience with the roofing SEO. If the case studies, reviews, and testimonials are all raving, then it will assist you in making an informed decision. Professional SEO management is crucial to selecting the right company.
Ask Past or Present Customers about Their Experience with the Agency
Look at the agency’s case studies, testimonials, and online reviews to understand how the company relates with its clients. Review the past or current customer feedback; in so doing, you can get an overview of your company’s weaknesses and strengths. Besides, you will obtain an insight into the company’s reporting and strategy process.
Meet with the Roofing SEO Team and Ask Specific Questions
Once you have settled for one or two roofing SEO agencies, schedule an over-the-phone, in-person, or zoom conference call to meet their SEO team members. Before you plan for the meeting, list down the questions you want to be answered by their professionals. This will help you understand their reporting process, culture, and expertise in the roofing niche/industry.
Be Realistic About Your Roofing SEO Goals
It would be best if you were specific about your roofing business goals. Just saying “ I want to appear on the first page of Google search results” isn’t enough. Here are some realistic goals that can help you kickstart your roofing SEO strategy:
Get more clients via leads or sales
Enhancing roofing brand awareness
Developing a vibrant online reputation management strategy
Make sure you work with an agency that is experienced in your industry. For instance, if you have a roofing company, you want to ensure that you partner with an agency experienced in designing, optimizing, and marketing roofing websites such as Blackstorm Roofing Marketing.
Select an SEO Agency That Communicates Effectively
As you look for SEO companies, don’t forget to ask them how they will inform you about the work being done behind the scenes to improve your organic rankings. When outsourcing the right agency, you want to feel at ease and comfortable when airing out your grievances or concerns. This is an essential aspect of the business-customer relationship since SEO is a long-term strategy. If you aren’t at ease with your agency, it may lead to problems with the long-term relationship and overall roofing SEO plan going forward.
Why Choose Blackstorm As Your Roofing SEO Agency?
Blackstorm Roofing Marketing is a forward-thinking SEO company for roofers who want conversion-driven internet marketing strategies. Over the years, we have provided quality SEO services for roofing companies of all verticals and sizes.
Here is what you can expect when you partner with us
A team of SEO professionals with many years of experience under their belt.
24/7 client support to help you in case you experience backend errors or have questions about your roofing SEO campaign
Customized roofing SEO packages designed to suit your specific roofing business needs.
Transparent reporting process: we will send you comprehensive monthly reports together with a recommended course of action to improve your rankings.
Punctuality: we strive to meet or surpass the project set deadlines.
What Are You Waiting for?
Improving your organic rankings takes a lot of effort, patience, and time. However, this means you only need to work with an agency that’s ready to answer your questions and updates you regularly on their roofing SEO plans.
At Blackstorm Roofing Marketing, we have many years of experience in the roofing industry. So if you want to know how to pick the best roofing SEO agency, kindly look at our SEO services and see how our team can help you increase site traffic and improve organic rankings today.
Have you ever come across this cliché, “Your brand name is as excellent as your reputation”? Unfortunately, this is the sad truth. Once your roofing business gets a bad name, it can be difficult to erase that from the minds of your prospects/clients.
So if you want to understand the role of online reputation management for roofers, know that it can either break or do your business. Therefore, it is highly recommended that you manage your roofing company’s online reputation as a roofer.
What is Online Reputation Management for Roofers?
Online reputation management refers to the refinement and monitoring of your roofing company’s standing among target clients in the digital world. In internet marketing and SEO, online reputation management refers basically to Yelp, Facebook, Google My Business, and third-party directories, which prospects/clients research before deciding to hire a roofing company.
Reputation management is a continuous process and is need to build an excellent brand image. It revolves around building credibility and trust, which is essential for the growth of your roofing business. However, just like positive reviews can boost your roofing sales, negative ones can actually damage your business prospects.
Reasons Why Your Roofing Business Needs a Vibrant Online Reputation Management Strategy
Let’s face it. It can be challenging for your roofing company to acquire new customers. After all, it is not like a homeowner requires a new roof every month or even roof maintenance and repairs all that often.
Roofers are unique in how property owners require their services, which implies that when a prospect is searching for a roofing contractor online, you want your roofing website to appear on the first page of the search results.
Take online reputation as similar to word of mouth recommendations. Though personal recommendations are still valid, homeowners trust online reviews before investing their money in a roofing project. That’s where online reputation management in roofing marketing comes in.
Read on to learn the numerous advantages of ORM for roofing contractors:
Builds Credibility & Trust
The reputation of a roofing company is crucial to its survival in the market. Having the trust of property owners and managers contributes to your success. Your clients discuss your roofing business with their family and friends. When they face a problem, they will no doubt share their experience within their network. Studies show that if a business has a positive reputation, clients will rate that company credible than its rivals even when competing roofing contractors offer the same services at lower prices!
The moment prospects/clients begin doubting the credibility of your business, consider it as the beginning of your downfall. So, if you are a new roofer, it is highly recommended that you pay attention to this crucial digital marketing aspect. Nothing will be better if homeowners don’t trust you. Therefore, it is vital to manage the reputation of your roofing company online.
Improve Corporate Image
Having an excellent corporate image is a great marketing asset for your roofing business. If you warm the hearts of clients regularly, you expect them always to remember your company. Therefore, you don’t need to waste time convincing them to book your roofing services.
With a solid online image, clients will continue to support your roofing business.
Boost Rankings on Search Engines
The presence of several positive reviews will increase your roofing website traffic. In addition, the more prospects discuss your brand, the higher your site will rank for keywords related to your business.
You may invest your marketing dollars in various ways to promote your roofing company. However, online reputation management in roofing marketing will cost-effectively grow your roofing business.
Obtaining organic reviews will not cost you a dime, but it will significantly boost your revenues and ratings. All you require is hiring a reputable online reputation management agency for roofers like Blackstorm Roofing Marketing and leaving the work of managing your perception online.
Skyrocket Your Roofing Sales
What is the most important part of running your roofing company? Of course, it’s sales. Roofing sales are what will bring revenue to your business. A solid online reputation management strategy will attract more clients and improve your conversion rates. Manage your roofing company reputation to increase your sales. Remember, more sales = more profit!
Having experienced professionals is the cornerstone of a successful roofing crew. Nowadays, more than 90% of businesses use social media for recruitment. Your roofing company’s reputation matters to employees than ever before. It can have adverse effects on the quality of employees you bring on board. Statistics reveal that over 80% of job seekers were influenced by reviews when making application decisions.
Attract Potential Investors
Apart from money generated via sales, your business requires banks or valuable investors, mainly if you are a start-up. You can only get such investors if the business is profit-making. Before investing, the investors will do a serious background check on your roofing business. Positive client feedback can help you secure the much-needed funding for expansion and growth.
Major Online Review Platforms for Roofers
At Blackstorm Roofing Marketing, we do everything possible to improve your bottom line. Our goal is to generate, respond to, and monitor online reviews using our online reputation management expertise. To get reviews, we place a link on your roofing website’s footer to encourage customers to leave feedback. To monitor reviews, we allow notifications to alert when a new study is published. We generate reviews for roofers on the following online directories including but not restricted to:
Proven Online Reputation Management Tips for Roofing Contractors
Claim All Your Online Reviews
Your roofing business must claim all listings in major online directories. Claiming your roofing Google My Business listing is not enough. Besides, you want all your details to be consistent and accurate across the web; regardless of how a prospect finds your website, they will always get the correct contact details.
Ensuring that your contact details are accurate will establish trust with clients and make your online listing more legit.
Suppose a homeowner comes across your listing on a review site or directory and later calls your business only to find that your number is no longer in service. In that case, they are going to assume that you have shut the doors or they have dialed an invalid company. Either way, it does not create a good perception of your roofing business.
Another reason why consistency across listings is crucial is that search engines like Google look at the consistent information to determine whether or not your business is valid.
Suppose there are several phone numbers and addresses across Yelp, Angie’s List, and other online directories. In that case, Google will not reward your business with high rankings since it will appear less legit.
Lastly, when you claim all your roofing business listings, it gives you more control over them. Besides helping you update your contact details, it will provide you with an opportunity to optimize and edit your business description, respond to reviews, and include photos.
Monitor Online Presence of Your Roofing Business
The first step of online reputation management for roofing contractors is listening to what prospects/clients are saying about your company online. As part of the monitoring process, watch other roofers, write down their internet marketing strategies, and manage their digital reputation. Next, you can test and implement some of your competitor’s strategies in your roofing company and see what will happen over time.
Generate Great Content
A big part of ORM for roofers revolves around controlling what customers see when they find your roofing website online.
When a property owner looks for your company name, ideally, your roofing website should be the initial thing that pops up, plus the listing of online directories and social media links.
By optimizing your social media profiles, business listing, and roofing website, you can rest assured that customers will find the desired information when they research your company online.
As a roofing contractor, you have a wealth of knowledge you want to share with your customers. Your average homeowner may not understand why a metal roof is a preferable option to asphalt shingles for their roofing needs or why roof maintenance is crucial to increasing the longevity of their roofs.
This is the type of content to publish on your social media pages and roofing website.
Seek More Online Reviews
Reviews are the first things customers look at when deciding whether or not they want to book jobs with your roofing company.
Let’s face it. There are a lot of factors that property owners consider before hiring a roofing contractor. It is not like going to buy sausages or fruit salads at your nearest store.
The roof is the only thing that stands between the harsh elements and your home, and you want to hire a reputable roofer to take care of it. If your roofing business doesn’t have reviews, it will be hard to attract new customers online.
This implies that you should work hard to get more online reviews. Although you shouldn’t pay your clients to leave a good review, asking them to leave a review is generally acceptable.
Asking is a superb way of getting more reviews. While most homeowners won’t leave a review, the vast majority of them will write a review if you ask them.
Respond to Every Review
Seeking more online reviews will go a long way in enhancing your company’s reputation, but don’t relax; you need to respond to these reviews. It is crucial to respond to every review, whether negative or positive.
When you respond to negative reviews, you share your side of the story to the reviewer and anyone who may across it online. Unhappy clients will not know what happened, but sharing your side of the story will diffuse the issue. One of the best ways to respond to a bad review is to invite the reviewer to discuss the problem offline.
Ways to Manage the Online Reputation of Your Roofing Business
Your online reputation is a crucial, complex part of how clients perceive your company, and you should manage it. Based on the uniqueness of your business, here are the three approaches to online reputation management you may try:
DIY -getting, monitoring online reviews without professional assistance.
Outsourcing an online reputation management agency like Blackstorm
Lawyer up in case a competitor posts a fake review on your roofing website.
Why it’s Time to Allow Our Professionals Handle The Online Reputation of Your Roofing Business.
Over 80% of prospects trust online reviews, social media comments like they do with personal recommendations. That said, even a single star jump can bring in new clients and boost your company’s profits. What prospects/customers say online will have a significant impact on your bottom line. Your potential clients first check online reviews before hiring a roofing contractor, and that trend is likely to continue.
Our experienced professionals can help you leverage reviews to maintain a vibrant reputation and bring in new business. Our review monitoring and reputation management programs are two activities we can handle to free up your time and focus on growing your roofing company. Our experts have many years of experience doing roofing reputation management right.
Property owners are looking for your roofing business online. Take advantage of this chance to display your vibrant online presence and obtain more clients. Start your roofing business online reputation management and unlock your online potential.
Traditional marketing vs. inbound marketing: which works best? This is a heated debate in the roofing marketing landscape. One method is disruptive and invasive, while the latter concentrates on getting qualified roofing leads through sharing valuable content. Fortunately, this post will demystify these two marketing methods and assist you in deciding the best option for your roofing company.
What is Outbound Roofing Marketing?
Outbound marketing, also known as conventional or push marketing, uses techniques to get your brand message across to a large audience in a bid to close a sale. Radio/TV advertising, cold calling, canvassing, direct mail, billboards, and other tactics aim to attract a large audience (most of whom may not be looking for your roofing services). It is a one-way communication that generally concentrates on roofing services or products and reasons why property owners should book jobs with your roofing company.
What is Inbound Marketing?
Inbound roofing marketing, also referred to as pull marketing, is a strategy that uses content creation, either through your social media platforms, blog, or other online platforms, that pushes your clients towards your roofing company naturally. For instance, you create a blog on the advantage of asphalt shingles. You can share the post on Facebook, Linked In, Google+, and Twitter.
You can also share it with your past clients and employees. Those property owners may, in turn, share your post with their network. Now, when a potential client looks for “metal roofing,” they come across your post. Then visit your roofing website and contact you for a quote.
Differences between Outbound Marketing and Inbound Marketing
Result Generation Speed
With internet marketing, potential clients take some time to get your marketing collateral and possibly engage with your company before deciding to contact your roofing company.
With outbound marketing, roofing contractors enjoy a faster Return on Investment since they start the conversation.
Lead’s Awareness of the Business
Inbound roofing leads are familiar with your business when they are ready to contact you. They understand how your roofing services can assist them and are prepared to schedule jobs with your company.
On the flip side, outbound roofing leads have little or no knowledge about your business, industry, and services, meaning that they are miles away from converting. Therefore, you should focus on educating them from the first time they contact your business.
Internet marketing is inexpensive, and any roofing company can implement the tactics, no matter the size of your budget. In fact, generating roofing leads using digital marketing tactics costs 60% less than traditional roofing marketing.
Conventional marketing is costly since you will be required to buy radio, TV, billboard space for your ads or distribute and prepare materials.
Quantifiable vs. Immeasurable
Everything can be measured with the digital /inbound marketing process, from how CTA (Call To Action) buttons color, shape, or size affect conversions to ROI of different tactics.
Complex algorithms assist you in knowing the effectiveness of various advertising strategies, leaving little or no room for guesswork.
The success of outbound roofing marketing is challenging to quantify. You can ask how prospects found your roofing business, but the responses don’t share the whole story. Guesswork or assumptions are inherent with this roofing marketing model, resulting in poor performance.
Complicated Messaging vs. Educational Messaging
With outbound roofing marketing, brand messaging is typically complicated. You have limited time to convey your brand’s messaging, especially a few seconds in TV/radio advertisements. As such, exuberant moving graphics and bright colors are synonymous with outbound ads, increasing the chances of prospects turning out.
However, with internet marketing, your brand messaging should be engaging, helpful, and valuable.
You concentrate on responding to your prospect’s questions. Here you don’t force the message to your options/ clients.
Permission-based vs. Interruption-based
With internet marketing, you first reach out via platforms where your target clients have allowed you to interact with them and respond to their questions. They decide when and in what manner they want to engage with your roofing business.
In outbound roofing marketing, you select a medium with a vast following and keep disrupting them with ads expecting that it will appeal to a small percentage of the audience. Here, you decide which medium and when to reach your potential clients.
Major Problems with Outbound Roofing Marketing
Acquired Roofing Leads can be Costly
It takes to get one roofing lead more when using outbound marketing than when it is gained via inbound roofing marketing. According to HubSpot, when you get a qualified lead via inbound marketing, it costs 60% cheaper when the same is acquired through outbound marketing.
Prospects/Clients Aren’t Easily Attracted
Property owners are becoming savvier; they want to discover information independently without being distracted by ads. In fact, more than 90% (according to wordstream.com) of internet clicks are generated with inbound marketing, while less than 10% are generated through outbound marketing. Property owners prefer to learn things for themselves rather than having ads forced on them.
Outbound Ads Are Always Avoided
One of the drawbacks of conventional marketing is that property owners/managers pay less attention to radio, TV, or Billboards in general.
They are avoiding ads daily, whether by blocking cold calls or avoiding roofer websites with too many ads.
Outbound Marketing is Expensive
Generally speaking, traditional marketing is more expensive than internet marketing. To conduct an effective push marketing campaign, you must invest in your advertising material and incur the cost of distributing it. Even after doing all these, there is no guarantee that your target market will respond in the way you want them to do.
Difficult to Get Response
Traditional marketing typically contains a one-way communication system that focuses advertising material on your prospective buyers, but there are no real chances to interact with your target audience. When running an outbound marketing campaign, if you want to understand how people respond to your adverts, you have to perform surveys and organize focus groups, which cost money and take a lot of time.
Inbound vs. Outbound Marketing: Which one wins?
Ultimately, the proper marketing method for your roofing company will work and generates more results. The ultimate choice on whether to use inbound and outbound advertising will depend on your roofing company’s needs and goals. If traditional marketing methodology works for your business, don’t eliminate it from your marketing strategy.
Always try new things while using the outbound tactics that work. Know that audiences change too. What worked last year may not do so this year. Property owners get tired of seeing similar ads repeatedly; thus, you need to be innovative to stay ahead in the roofing marketplace. Therefore, you will want to combine inbound processes with some outbound processes to increase roofing lead generation and improve conversions.
Ignite Your Growth with Internet Marketing for Roofers in 2021 & Beyond
Before the advent of the Internet, roofing contractors relied on conventional marketing tactics to generate qualified leads. Such tactics included TV ads, billboard ads, cold calling, and radio ads. In 2021, these pushy marketing strategies aren’t effective.
They have been replaced with digital marketing tactics like Pay Per Click advertising, reputation management, and search engine optimization. When a property owner finds your roofing business via Google search, they generally feel like they have achieved a milestone towards solving their needs.
Internet marketing is about promoting your roofing services using web-based technologies, the internet, and other digital platforms or media. You can put your business in the right places so that prospects/clients discover you online.
Whereas you want to ignite your roofing business growth, you may lack the experience, time, or resources to take advantage of the full potential inbound marketing has for your business. As a reputable roofing marketing agency, Blackstorm Roofing Marketing can offload the advertising burdens off your shoulders. Our experts can generate results with inbound marketing and free up your energy and time to concentrate on other activities in your life and business.
At Blackstorm, our focus is to boost your presence on the Internet and generate hot leads for your roofing business. Besides, we also implement conversion optimization tactics to nurture your roofing leads until they become loyal and paying clients.
Schedule a free strategy now if you want to create a winning design for your roofing company. Else, read on to learn more about our internet marketing services for roofers below.
Our Online Marketing Services for Roofing Companies
Hiring an internet marketing agency for your roofing company is one of the best ways of speeding up your business growth. It helps skyrocket your revenues and save a lot of money and time. The roofing marketing expert performs an in-depth assessment and provides solutions to drive prospects/clients to your roofing website.
Blackstorm is a renowned name in-home service marketing to offer result-oriented internet marketing services for roofing contractors, electricians, plumbers, and HVAC professionals. Read on to learn how our online marketing services can help your roofing business grow and boost its presence on the internet.
Roofing Website Design & Development
0ver 90% of your business first impressions are related to your roofing website design. Your roofing website is typically the first point of contact between your business and potential clients. It acts as your 24/7 salesperson that can provide browsers the required details at any time.
But placing your list of services and contact details on your website is not sufficient to attract desired clients and convert the site traffic into actual revenue. You require a conversion-focused website design that motivates property owners to take desired actions.
By working with Blackstorm’s web developers, web designers, and SEO professionals, you stand out from the crowd and obtain the competitive advantage of booking more jobs for your roofing business. We understand that your prospects/customers expect your roofing website to be seamlessly navigable, load in less than three seconds, and provide the information they require in a simple manner. As such, you obtain a well-designed, ADA-compliant roofing website with interactive, relatable, and exciting content that guides your prospects through the steps you want them to take.
Besides, we secure your roofing website with an SSL certificate, so your browsers can feel confident in sharing and filling out the online form submissions. Schedule a free strategy session online or call us at 1(865)205882 to get a roofing website design that matches your business needs and preferences.
Search Engine Optimization
There are thousands of monthly organic searches for keywords such as licensed roofers near me, roofing company near me, local roof replacement experts, and other search terms related to roofer services in the US.
If your roofing website doesn’t rank on the first page of Google or Bing for such keywords, you will lose massive traffic and leads. This is because more than 50% of organic traffic comes from organic search. Besides, over 70% of searchers don’t go beyond the first page of Google search results. The benefit of search engine optimization is shown here.
Blackstorm’s SEO professionals can help you identify long-tail roofing keywords that will drive relevant traffic to your roofing website and create valuable content around those terms to improve your ranking on the search engines.
We also optimize your Meta descriptions, URLs, and headers with essential keywords, so search engines like Google or Bing rank and understand your website accordingly. Contact us here for roofing SEO strategies to help you stand out from the crowd and attract the client you want.
Online Reputation Management
Most property owners have heard about fly-by-night roofing contractors who overpromise but end up doing a shoddy job. Still, scheduling an appointment with a specific roofing business is a massive decision for any customer.
Because of such reasons, clients require assurance that they will get the best roofing services in town. That’s why they visit online directories like Google My Business reviews, BBB, Yelp, Angie’s List to distinguish the bad and the good. In addition, more than 94% of customers trust online reviews, just like personal recommendations from friends or family.
Positive online reviews increase credibility and trust for your roofing company but also improve your SEO results. For instance, your roofing business can prominently feature in the coveted top 3 positions in the local map pack.
Contact us for online reputation management services for roofers that assist you in tapping into the goldmine of existing and current clients.
Social Media Advertising
Many roofing contractors are harnessing the potential of social media platforms like Facebook, Google+ or LinkedIn. There is a massive value to using social media platforms to market your roofing services.
Social media provides an additional channel to boost your online presence, helping you put your business in front of your target audience.
There are various social media ideas you can use to fuel engagements and conversations in your social network. Post before and after photos of completed projects to convince prospects to hire you for roofing services. Team member photos show the faces behind your exceptional roofing services.
If you wish to build trust, credibility, and company-client solid relationships with social media advertising for roofing contractors? Reach out to us here.
PPC is a controllable marketing channel where you only pay for clicks on the roofing ads and not for impressions or placement. PPC ads always appear on top of organic search results.
In Pay per Click, you get started with creating high-intent keywords for your marketing campaigns. Next, you bid for ad placements, setting the amount of money you want to spend for every click on your roofing ad. Our PPC professionals are experienced in building campaigns using compelling advertisement copies.
Grow your roofing company with Blackstorm Roofing Marketing; our experts will help you drive relevant traffic to reach your target market and get more clients for your roofing company. Schedule a free strategy session online to speak to one of our Growth Coaches today.
Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?
There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.
High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.
1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions
Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.
Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.
Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.
Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
Create a sales funnel and quality landing pages to capture roofing leads.
Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.
If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.
3. Run a PPC Campaign to Get Immediate Results
You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.
Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)
To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.
Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.
However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.
When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.
Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.
4. Connect With Your Prospects through Social Media Advertising
Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.
To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.
Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.
Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.
5. Use Video Marketing to Showcase Your Roofing Projects and Brand
They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.
You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:
Portray your competitive differentiators
Boost online engagement
Establish your roofing brand and its personality
Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.
6. Solicit Genuine Online Customer Reviews
A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.
You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.
Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.
7. Blog about the Latest Trends in Roofing
Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.
8. Nurture Roofing Leads to Convert With Email Marketing
If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.
An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.
9. Ask Roofing Material Manufacturers for Backlinks
External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.
10. Set up Call Tracking
If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.
11. Use Multichannel Roofing Marketing
Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.
12. Use Geofencing Advertising to Reach More Roofing Leads Online
Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.
With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.
Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.
As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.
13. Use Analytics to Measure Your Roofing Advertising Campaign Success
The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?
While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:
Measure Advertising, Revenue, and Sales
Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.
But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.
Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.
14. Use Retargeting Ads
Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.
Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.
You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.
Offline Roofing Marketing Ideas to Reach New Prospects
15. Make Money from Bad Weather
By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.
Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.
PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.
Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.
The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.
16. Sponsor a Local Event or Sports Team
There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.
17. Run a Direct Mail Campaign
Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.
Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.
18. Trade Shows to Get New Commercial Roofing Leads
Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.
19. Give Away Something for Free
Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.
You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.
20. Get Involved in the Local Community
Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.
Roofing Marketing Ideas- Leverage Technology
21. Automate Online Marketing
Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.
22. Nurture Customers with CRM Technology
Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.
Improve Service Delivery with Emerging Technology
Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.
How to Market Your Roofing Company-Wrap Up
Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.
With this post, you now have helpful hints on how to market your roofing company, both online and offline.
Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.
At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.
Are you frustrated because of buying roofing leads without seeing any noticeable results on your bottom line?
Are you wasting your advertising dollars on a roofing marketing company that does not produce the desired ROI?
This post will offer a step-by-step guide to create a proven digital marketing plan/strategy that will transform your business into a non-stop lead generating powerhouse if that sounds familiar.
How many times have you come across a killer roofing marketing strategy and asked yourself,
“Wow, I wish I would have tried that in my company.”
(Glossier, am staring at you)
The sad reality is, when you are marketing your company alone, it can be daunting to tell whether your roofing marketing plan is as powerful and comprehensive as it could be.
To help ease the uncertainty, we have created this post to show you how to create effective roofing marketing strategies that leave no stone unturned.
Without further ado, let’s look at the strategies our experts implement to help your roofing business get more leads, book jobs, and make more money.
Get an Optimized Conversion Website
Optimizing your roofing website to get more leads is a no-brainer. However, it is not as easy as touching your “click here” button on your roofing website’s homepage and watching the leads streaming in like a flood.
Instead, designers and marketers need to take a more tactical approach. This article will discuss effective tips that work to optimize your website to become a non-stop lead generating machine.
Without further ado, let’s unpack the five simple ways to optimize your roofing website for conversions.
Your potential clients are searching for information that is relevant and unbiased. If you can engage your leads through your content, turning them into paying clients will be a breeze.
Engagement refers to the close connection between your roofing business and its clients. And it’s what drives referrals, viral growth via social media, and improved online reputation for your business, so it’s not a small thing!
Quality content is the key to increasing engagement. Whether through email newsletters, witty social media posts or unmissable roofing blogs, the way you write your content has a huge impact on whether your leads will convert into paying clients.
Do you know the first thing that your prospects do when they wake up in the morning? They check their mobile phones ever before they hug their kids or do a morning run. Since you don’t want to lose potential clients accessing your landing page on other devices than your desktop, that’s why you should partner with our web designers to make your roofing website perform optimally on mobile devices.
Moreover, Google rewards mobile-friendly websites with higher search rankings. So, having a responsive and mobile-friendly roofing website design is crucial for search engine optimization and increasing your conversion rates.
Site speed has a direct impact on your conversion rates, particularly for mobile pages. The reason why site speed affects conversions is simple; Google rewards fast websites with higher organic rankings. A roofing website that loads short will lead to a pleasant user experience, while slow ones will give users a poor experience. If you want to skyrocket conversions in your business, make sure your site loads in less than three seconds.
If you don’t want to lose potential customers to the competition, make sure that your website looks professional. Here are some issues that may make your site appear unprofessional; low-quality content, bad design, and low mobile experience. If youneed help building a professional conversion-focused roofing website for your business, talk to our experienced designers today.
A Call to Action button is a form or link put within your website or blog content to attract prospects’ attention, turning them into leads. Well-designed CTAs should be strategically placed in your content in an eye-catching location where there is no flow disruption. It should be visually appealing and visible from a distance but not distracting users from other page elements.
As a client of Blackstorm Roofing Marketing you will get a roofing website that is custom-built for conversions;
A responsive and mobile-optimized website that performs optimally on all devices
Easy to tap CTA buttons for cell phone users
An updated roofing blog with freshly published content
Multi-step CTA’s that convince prospects to request additional information
Your roofing brand will look amazing, and prospects will want to book jobs with your company.
We have proven this over and over in our testing. And we will set up a conversion-optimized roofing website for your business in less than three weeks.
Optimize Website for Search Engines
Modern property owners are tech-savvy and will do some research first online before contacting your roofing company. They turn to search engines like Google, Yahoo, or Bing to discover roofing contractors near them. If they don’t find your website via Google search, they will book jobs with your competitors.
Website optimization is the process of using advanced roofing marketing strategies, tools, and experiments to ensure that your site shows up in the Search Engine Result Pages (SERP) when potential clients look for your services or products online. Knowing to optimize your roofing website for SEO is key to your business success.
Here are the three steps you can take to optimize your roofing website for search engines:
If you want to achieve higher organic rankings and make your business more visible, you must consistently publish quality content. It is the kind of content on your site that will keep glued there or clicking off to your competition.
Here are some key advantages of publishing rich-value content on your roofing website;
Quality content generates High Click-Through- Rate (CTR), which Google considers crucial when raking roofing websites.
Quality content produces Backlinks: Getting valuable backlinks from high authority sites shows Google that your website is trustworthy and rewards it with high organic rankings.
Valuable content helps you to include keywords: keywords help your company to compete with other roofers in the neighborhood.
Quality Content Improves User Experience: SEO involves several roofing marketing strategies like utilizing keywords, generating backlinks, and writing quality posts.
Consistent blogging will help to optimize your roofing website for search engines. This means that you write roofing blogs that utilize keywords, optimized images, internal links, and effective headlines to make your site visible to search engine crawlers. If you want to optimize your website for search engines, make your blogs easy to read and informative to attract leads that may be looking for answers to their roofing problems online.
Gain Authority over Other Mentions (aka backlinks)
Backlinks are a crucial factor in helping your site rank high in search engines. When authority sites in the roofing industry link to yours, Google interprets that as a sign of your site’s credibility. As you develop an excellent backlink profile, your webpage rankings will hit the roof.
Getting quality backlinks takes effort and time, but the results are worth it. Consider contacting your niche influencers and other blogs to get backlinks. Share your posts with them and point them to a page where you have written helpful tips.
Optimize for Local Map Listings
Your prospects use Apple or Google Maps to identify nearby local roofing companies. However, these maps are not just for visibility only, but also for positioning your brand ahead of the competition. The ultimate goal of using Google maps for marketing is not for ranking higher on searches, but to attain high placement in local business listings on the relevant search engine result pages.
Today, we will share seven super simple tips on how to optimize your local map listings.
So whether you own a local small roofing company or a large one with various locations, you will love the incredible roofing marketing strategies and level up your local roofing company.
Fill out 100% of Required Information
By filling out all the required information in your map listings, you stand a chance to appear in local searches and engage with your prospects. You should fill out the information about your business name, address, and phone number. Always remember that the simpler you make it for potential clients to contact your business directly from your map profile, the higher chance your business has to make more money.
But why fill out all the information in your map listing? Here are the top reasons:
It makes your roofing company appear more credible online
Get found in the local roofing Google search results
Convince prospects to book jobs with your company
Persuade previous customers to return
Makes your roofing marketing strategies more effective.
Google or Apple maps are inherently visual platforms that go over and above the maps themselves. Roofing company listings that have photos are more appealing than those without, which sets your company apart, but posting pictures can help optimize your map listing. Images are incredible tools for marketing your company, so be sure to leverage that in your roofing marketing strategy.
Get Online Reviews
Prospects are always comparing your business with other roofing contractors in the area, and getting more online reviews is one way of setting your brand apart. Reviews on Google maps may be the only catalyst your business needs to grow and outrank the competition.
Since Google hosts most of the reviews over the internet, such reviews can mean the real difference to your ROI. Google maps make it easier for prospects to find your roofing company. Moreover, it draws attention to bring in new leads too. You need to know how to leverage the power of online reviews.
Besides soliciting client reviews, you need to respond to them whether they are positive or negative promptly. This will help your business to win customer’s trust, resulting in booking more jobs.
If you want to rank high in your business map listing, it is essential to categorize your business correctly. For your primary category, choose the one that best represents the services you offer. By listing your services, you will be ranking for keywords that are related to your roofing company.
Embed Map on the Website
Another roofing marketing strategy to help you rank higher on Google Maps is to embed a map on your website, which most of your competitors do on their contact us page. This is just another trick of telling Google that your roofing business is situated where your listing describes. Use the same physical address as you have included in your map listing.
Google or Apple maps rank roofing companies it can trust and checking the consistency of your Name, Address, and Phone number across the web is one way of determining your trustworthiness. For instance, let’s say you have a company called “North Shore Roofing Company”. Make sure you use the exact name in your Google My Business profile without altering it like N. Shore Roofing Company. Besides, ensure you use identical words in your online properties like websites, directories like Yelp or Better Business Bureau, amongst others.
Get More Citations
In simple terms, a citation is a mention of your business info on another website. A right citation should include your address, phone number, and other details about your roofing company. Sources help to portray your company’s credibility and authenticity in a specific country, state, or city.
By getting more citations, you will be showing search engines that your business is credible and thus deserve a higher ranking on Google or Apple Maps.
Start a Search Ad Campaign
Search advertising (also known as paid search marketing) is an effective way of growing your roofing company in an increasingly competitive landscape. With lots of roofing companies eyeing the top spot on the search engine results, search ad campaigns provide a better way of promoting and growing your company online.
Search advertising is a practice where your roofing company uses paid advertisements to appear on Search Engine Result Pages. Here, you will bid on keywords that prospects may use when looking for your services or products online. These ads, generally known as Pay-Per-Click, come in several formats.
Here’s how you can set up a search ad campaign for your roofing company;
Build a Relevant Landing Page
One of the primary components of starting a search ad campaign is to have a high-quality landing page associated with your ad. Your landing page presents an opportunity to convince a roofing lead to convert, buy your services or products, download a resource or fill out a form. You require high-quality landing pages to improve conversion rates and lower conversion costs.
The essential quality of a useful landing page is relevance; just as your ad should be relevant to the keyword, your page should be relevant to your search ad. Your landing page should address the user’s search query directly for it to improve your conversion rates. Thus, it would help if you put in time and effort to optimize your landing pages.
Focus on 20% of Keywords that will Bring 80% of the Results
If you want to improve your search ad campaign conversion rate, you need to have the right roofing marketing strategy. Knowing how to target the right keywords for your search ad campaign will help you reach more interested property owners with relevant offers and content, spend less money, and waste less time. Thus, it would help if you focused on fewer keywords that have huge buyer intent and will bring more revenue to your roofing business.
As you create your roofing keyword list, don’t forget to add negative keywords. These are search terms that you don’t your ad to show up for and are crucial in any search ad campaign since they help control cost and keep your ad relevant to your prospects/clients.
At BlackStorm Roofing Marketing, we want your roofing brand to be visible prospects look from. It’s how our proven roofing strategies work.
When it comes to internet marketing, you want your roofing brand to attract a prospect’s attention. We will have you listed on Bing’s and Google Pay-Per-Click advertising platforms, in Instagram & Facebook platforms, popular blogs, and website, all over the internet.
Retargeting ads remind your website visitors of your roofing products or services after they leave your site without taking any action. Even if your roofing website is conversion-optimized, the sad reality is that only 20% of browsers will contact your business.
This implies that 80% of browsers you are spending your advertising dollars on sending to your website will not contact you. Retargeting ads are powerful conversion and branding optimization tool, but it works optimally if it is a part of your broader roofing marketing strategy.
After visiting your roofing website, prospects will be browsing social media or other websites, and see your ad. It is an effective way of bringing bounced traffic back and establishing a vibrant online presence.
We achieve this by putting Google retargeting tags and Facebook pixels on all your roofing landing pages and webpages. We can help retarget those prospects that did not convert with follow-up ads on Facebook, Bing, Google, Instagram, or influential blogs. Interested in getting started with retargeting ads, contact our experts now.
Start a Review Campaign
They say that numbers never lie. The truth is, over 90% of prospects read online reviews before visiting your roofing website. And more than 80% of your roofing leads trust reviews, just like they do with personal recommendations.
Importance of Reviews
Here are the top reasons why online reviews are super important for your roofing brand;
They act as social proof that drives conversions
Make your roofing brand more visible
Online reviews do your business to look trustworthy
Helps prospects/ clients to make a purchasing decision
Increases conversations about your roofing brand
Online reviews have a significant impact on sales.
Now that we have discussed the importance of reviews, how do you get more online reviews?
Ask with Every Job
Soliciting for online reviews should be part of your roofing marketing strategy. It would help if you had your employees ask for reviews immediately after they complete any roofing project. If they are hesitant to request such reviews, you can motivate them by offering bonuses to employees who get more reviews.
About a Week or Two After Payment
Once your crew has completed a roofing project, and the client is satisfied, you can attach a call to action on the invoice asking them to leave a review on what they liked most or displeased them during the roofing contract.
Set it on Autopilot in your CRM
Good CRM software helps your business to keep in touch with clients and forge long-term relationships. You can set your CRM software on “autopilot mode’ such that it requests reviews every time a client interacts with your roofing brand.
Reputation matters to roofing contractors online more than ever. Even though some clients will give you reviews without being requested, you often have to coax them.
When property owners search for roofing contractors online, they want to see a company that has trusted and verified reviews on websites like Facebook, Yelp, and Google, amongst others.
At Blackstorm Roofing Marketing, we will offer you the software tools to help your roofing company get more 5-star reviews than your competitors within no time.
Start an Email Marketing Campaign
Email marketing is the process of targeting your prospects/clients via email. It improves your revenue and conversion rates and thus should be included in your roofing marketing strategy. Today, the key to launching a successful email marketing campaign lies in establishing trust with contacts and building long term relationships with them.
Is email marketing important to your roofing business? Here are some reasons why many roofers still swear by it.
Lead nurturing is the process of creating vibrant relationships between your roofing brand and clients. Lead nurturing email campaigns educate prospects about your roofing products or services, thus raising your brand awareness. Such campaigns are personalized, automated, and used to take a prospect on a journey that impacts purchasing behavior.
Here are some of the reasons why you need to nurture your roofing leads;
Stay on top of the past client’s mind.
A lead nurture email reminds your previous clients about your services or products, and this may make them book more jobs with your company over time.
Convince Prospects That You Are the Right Company to do Business With
Your business can use lead nurture emails to showcase its unique selling proposition to its prospects/ clients, explain what makes your company a preferable choice over your competitors through an email.
Start a Social Media Advertising Campaign
Social media advertising can help your business to generate roofing leads through platforms like Facebook, Instagram, and YouTube.
Social media is an integral part of your roofing marketing strategy.
Having a social media strategy for your roofing marketing plan is crucial.
Here are some reasons why social media advertising is essential for your roofing business;
Facebook or Instagram Ads helps your business to get more leads to drop in your lead nurture campaign.
They generate a conversation around your roofing brand, which educates prospects and convince them to convert.
Social Media Marketing Campaigns
If you think that your roofing business doesn’t need a Facebook page, think again!
Social media is growing at an insane pace, and your business stands to lose if it does take advantage of it. It has changed how customers interact with your company and vice versa.
Here are the four benefits your business will enjoy by incorporating social media marketing campaigns in your roofing marketing strategy:
Show that the Lights are on
Social media marketing allows prospects/clients to know that your roofing company is open for business. If your roofing has an excellent presence on social media platforms, then prospects will be able to interact with it on the go while surfing the web.
When clients go researching for roofing companies, you need to look current, legit, and real
Social media marketing can help share your roofing brand’s mission or a story in a professional and timely manner. This will have a significant impact on your brand’s image. Our social media marketing services will make your roofing brand look current, real, and legit.
Keep Good Reviews
In the modern business climate, where customers look for roofing services or products online, you need to monitor what they say about your business over the internet.
Social media marketing helps your business to get positive reviews while responding to negative ones.
Respond to Inquires
Your customers expect your business to respond to their issues or challenges in a professional and timely manner. Social media marketing helps your business to engage with prospects more effectively.
Ready to start marketing your roofing business on social media? We are prepared to assist! Blackstorm Roofing Marketing social media specialists will help in all aspects of your social media marketing, from setting up an account, designing the ad, posting, tracking, and much more.
Increasing roofing sales is the fundamental objective of countless contractors, small and large alike. Finding new prospects to book jobs with your business is a crucial part of the whole sales process. It may be hard for some contractors, but if your goal is to improve your roofing sales, you need to consider which marketing strategy will be ideal for your target clients.
As a roofing company owner, you know that booking jobs is essential to your success and growth, and many other roofers wonder if there is something specific they can do to improve their close rate. Do you offer exceptional roofing services or products but aren’t attracting the right clients to book jobs with your business? That’s okay.
This post will provide valuable roofing sales strategies to raise your presentation game so your company can secure more jobs than ever before.
Convey a Professional Image from the Word Go
An effective roofing sales presentation is much more than offering information about price or services. From the time you drive up to the building, everything about your behavior and appearance matters, including the clothes you wear on a material day. Dress appropriately, show respect to the homeowner and their building and remember to carry all your marketing materials, from video presentations to brochures, ready to go.
Focus on Educating, not booking a Job
While many roofers focus on closing and pitching, ensure that you take time to educate your client about your services or products. Of course, you want to leave with a signed contract, but also you don’t want to remove the power of deciding for your client. According to a roofing contractor, over 90% of homeowners said the roofer they hired explained the essence of artistry and plan for achieving that objective.
The client will trust you more if they feel that they are making a well-informed decision regarding your roofing services. Act as an expert and guru-which you are! During your presentation, discuss how the roofing process works, what the property owner can expect, and the benefits of quality materials and artistry.
Differentiate Your Roofing Business from the Pack
There has to be something that sets your roofing company apart from the rest out there. If not, why should clients turn to your business for their roofing needs? One of the most effective roofing marketing strategies is to discuss what makes your business a better option than other local roofers, whether you can handle complex projects or your crews.
In the modern business environment, the easiest way of getting ahead of rivals is to specialize. Maybe you can concentrate on using uncommon roofing materials. Perhaps promote a different roofing style. Whatever you opt to specialize in, focus on it as a way of getting ahead of the curve. Make your roofing business visible to your target demographic.
No property owner wants to hire a roofing contractor who struggles to get by, right? Everyone wants to partner with a roofing company with a consistent business since your customers understand that well-booked roofing contractors do an exceptional job.
Use this line of thought to create scarcity, if applicable, to your roofing company.
Here’s how you can do it.
If you are super busy, then portray that fact off! Show your ever busy schedule in your online profiles, like social media, and even during a conversation with the client. Scarcity can help to increase closing rates dramatically. The point here is to assist your leads to realize that they need your services more than you can offer them.
Use Referrals to Increase Roofing Sales
When it comes to booking roofing jobs, never undermine the power of client referrals. Your prospects will be more comfortable partnering with you if you can show the testimonials from previous customers. Referrals are the building blocks for any roofing business that wants to increase sales. Nothing speaks louder to property owners more than the previous customers that you serviced. Make sure that you use such referrals when discussing with the homeowner.
Serve Your Existing Roofing Customers
One of the most straightforward but useful tools in your roofing sales arsenal is your current customers’ list. If you want to increase your closing rate significantly, then pitch to those customers who already know you.
Consider getting in touch with your existing leads through telephone, emails, or even flyers to inform them about any seasonal offers, discounts, or promotions. You have already developed trust with your existing customers, so leverage that network to boost your roofing sales.
Offer Financing to Attract More Clients
Roofing is a considerable investment in your commercial or residential property. So to reduce the cost a little bit, provide pre-qualification and financing. Financing is the best option for property owners who need a new roof but don’t have enough money. As a roofer, make sure that you do whatever is possible to fit your client’s budget.
Listen and Understand Your Ideal Roofing Customer
As a roofing contractor, you can learn many things by listening to your customers. Ask yourself this question; what challenges is my ideal customer facing?
Your typical customer is possibly anxious about the state of their roof.
What anxieties and frustrations do your roofing customers have?
Maybe they are frustrated because their roof looks unappealing?
Perhaps their family is stressed because of a leaking roof?
Maybe snow has spilled on their top, and they need to have it removed fast.
Listening and understanding the problems of your ideal roofing customers puts you in a superior position. You can create a superb sales copy and address the issues in a relevant and super focused way.
Many times, roofers take for granted the power of creating meaningful relationships with their customers. Remember, you are partnering with people on the most crucial belonging; their home.
Show Clients Their Warranty Options
Warranties can be nerve-wracking and confusing for your customers; make sure you educate them about your warranties. Information is the best weapon when it comes to closing a roofing sale. The more details your customers have about your warranties, your process, and what you can offer on the site, the more they can entrust you with their roofing projects. A contract can ease a lot of fears and worries in homeowners. Explain all your warranty options and assure your prospects that you will be there for them always.
As a roofing contractor, you already know that your job is inherently visual. In simple terms, your customers want a roof that looks good, and anything that you can do to give them this assurance will go along in closing the sale. This implies that you should come armed with brochures, a portfolio, and other marketing materials so that you can show potential customers what they can expect.
By doing so, you will create trust between your business and the homeowners, assuring them that you are concerned about upgrading their homes. When you come prepared, you place yourself as a more interactive and professional option. This alone will improve your business brand image in customers’ eyes, assisting you in attracting many clients and growing your business.
Sell Your Unique Value
Do you have twenty years of roofing experience? Do you have specific certifications or an excellent portfolio? Always make sure that you build your roofing sales pitch around your unique selling point. Simply put, you want to do everything you can to distinguish yourself from the competition. In doing so, you can rise above other roofers in property owners’ minds and gain the much needed competitive advantage. You want to ensure that your business name is paramount when clients think of roofing services, and an excellent way to do that is to promote your unique value.
If your customers have ever had a poor experience with roofers in the past, make sure that you differentiate yourself from such roofing contractors. Make sure that your meeting with potential customers is professional and educational.
By promoting yourself as an authority in the field, you will gain your prospects’ trust and utilize your unique selling point to win more customers.
You can also promote your unique selling point in various ways. For instance, if you use high-grade roofing materials, you want to make this known to property owners. Don’t just mention that you use high-quality materials, but instead discuss what benefits it can offer them. By proving that these materials are the best for their home, you will differentiate from the competition and close a deal.
Always Over-Deliver and Provide Amazing Roofing Experience
Suppose you want to make sure that clients book jobs with your roofing company, again and again, over-delivering is paramount. Providing a terrific service that makes your clients happy is one of the effective ways of improving your closing rate. Why is that so?
Since your leads first do their homework on your company before contacting you, they ask their family and friends, read reviews, and check out your previous completed projects.
When offering an exceptional roofing service to clients, don’t view it as a short-term project. Instead, make a long term investment in your client and establish an opportunity for repeat business. Customers should obtain the same experience, no matter how small or big your roofing company is. Consistency is one other essential element of service to your clients.
Ask For the Review
We live in a society that values social proof. For this reason, your business profiles must show great reviews.
Always remember to let your customers know you appreciate and require reviews from them. Ensure that your happy customers still pen down a check on your online profiles (such as Thumbtack and Yelp).
Give Freebies as Much as You Can
Everyone loves free stuff; the more you give, the more favorably potential clients will likely perceive your brand in a positive light, leading to more roofing sales.
Examine your current offerings. Is there something that you can give out for free? For instance, you can opt to provide free roof inspection after a storm or hail damage to customers. This will tempt such homeowners to book jobs with your company afterward.
Provide Multiple Payment Options as Possible
Okay, so your roofing company accepts credit cards. What about PayPal? It would be best to give your customers numerous options on how they pay for products or options.
Never allow your customers to get stressed on how they will pay your company! Instead, you want to be a dream roofing contractor with multiple payment options and no stress regarding high-quality workmanship.
Potential clients like to book jobs with roofers who feel real. Don’t be afraid to throw your ordinary look into your sales pitch. Perhaps you can give your client a brief history you have with the company. Discuss your passions, hobbies, or family. Come to your client’s level and talk casually.
The Bottom Line
Finding an efficient roofing sales strategy does not have to be an uphill task.
With this post, you will be closer to developing the right sales pitch and win over property owners and grow your business. Whether your roofing company is new or has been operating for some time, you can benefit from the tips given in this post. What’s more, by perfecting your sales pitch, you will attract more customers and grow your roofing brand.
It’s time you get serious with your roofing sales strategy! With the right plan in place, you can take your roofing company to the next level.
If you follow the tips discussed in this post carefully, you will have a chance to boost your closing rate.