Roofing Website Design – Optimize Your Roofing Site For Greater Visibility
In any industry you know there’s plenty of competition. Then, you step back and have to consider other variables. Your roofing web design is one of the many important factors you must consider as a business owner. Not only should your roofing website design attract the right visitor, but it must also be localized. Including Google Maps or Apple Maps will help you attract visitors to the local market. Then, you must consider blog content, SEO (search engine optimization), and other organic metrics to help your website rank highly on Google and other search engines. And, of course, there’s the roofer paid-for ads (PPC – pay per click) and other services you can purchase. You’re not sure where to begin, and you aren’t alone. As a business owner, you are concerned with attracting the right visitors online and converting these visitors into customers. How exactly do you do this? There are several ways. Let’s start by looking at one of the most important and first things you should figure out when starting with your online content, which is with the right roofing web design to attract the right visitors.
Why Does Website Design Matter for Roofers?
There are several variables that Google will look for when ranking your roofing website compared to others in your industry. Some of these variables include:
- Local search results (is your roofing site optimized for the local area)
- Do you have online reviews/customer ratings
- How well laid out the site is
- If you have a blog
- If information is consistent online (and through Google listings)
These are only a few factors that will be considered as Google determines where your roofing site will rank through SEO searches.
Your Roofing Website Has To Look Clean, And The Design Matters For Various Reasons
1. Searchers Won’t Stay Long If It Doesn’t Look Good
If your roofing website isn’t inconsistent, the font is different from page to page, or if you don’t provide value to your audience, they won’t stick around. As a website, you have about 10 seconds to sell your roofing website design to your customer (and that’s being generous). If they don’t like how it looks, they’ll go elsewhere.
2. Load Speeds Are Highly Important
We’re impatient. Most people won’t wait for a site to load if it takes more than 5 seconds. If they click on your roofing site through Google and the page won’t load, you can rest assured they’re clicking the back button to click on a roofing competitor’s site. Therefore, your roofing web design has to account for load speeds and ensure the site loads quickly (on all devices)
3. Mobility is Key
Think about how you access the internet today. You probably use your phone, tablet, and other mobile devices. And you probably do so on the bus, in an Uber or cab, and virtually anywhere else you are. Therefore, Google will heavily weigh the mobility of your site and how good it looks on mobile devices. A mobile roofing website design is imperative for high rankings on Google
4. Valuable Content
Another highly important metric is what’s on your site. If you have a roofing site and a blog about window treatments, you aren’t giving your audience what they came to your site for. Including a blog, website page descriptions, service pages, and other relevant content to your audience will help your roofing site rank highly, organically, on Google.
Again, people want to know where your business is. As a roofing marketing company, you can set up a free account as a Google business. Ensure your information is consistent on your website, Yelp page, and Google business directory. Not only will this ensure people can easily find you if they are local, but also that Google is giving off the right information to people who visit your site.
The more factors you hit upon as a business, the higher you can expect to rank on Google. And the easier it is going to be for people to find you.
Don’t Forget About Paid Marketing –
Yes, organic results are critical. You want to rank highly on the first page of Google through your organic marketing efforts. You want your roofing web design to look good and provide visitors with the desired information, meaning you are atop Google pages for most keywords in the roofing niche.
However, there are paid-for efforts you also want to utilize as a business owner. When considering web design, make sure you utilize
- PPC ads (pay-per-click)
- Paid services
- review sites (BBB ratings, Yelp, Google reviews)
Remember, people will rely upon what they see online. And, even if the information isn’t accurate, most people will believe what they see on Google. Therefore, your roofing website design has to be clean. It would be best to utilize the right design tactics that work well in your niche. And you have to ensure you are using both paid-for and free (organic) measures to ensure you are doing well on the search engine ranks.
Keywords Matter –
Remember, you want your site to rank well in a specific niche in the roofing industry. You want people to perform several searches, leading to your roofing site being on Google’s first page. Some searches will include
- What’s the best roofing company locally?
- What type of roofing material should I install?
- How much is a roofer going to charge for installation?
- Why hire a roofer to install a new roof?
These are only a few searches people will perform when considering hiring a roofing company. Imagine if your roofing website isn’t properly optimized, and you aren’t ranking on Google’s first page for half of these searches (or any of them). You are missing great traction and visitors to your roofing site.
This is why website design matters. It is also why targeting the right keywords in the roofing industry matters. For example, if you specialize in roofing repair, ensure your site is optimized to let searchers know this. Or, if you specialize in installing a specific type of roof, you must include those keywords on as many pages of your site as possible.
The more keywords your roofing site is optimized for, the more value you provide, and the better your website design looks, the easier it will be for you to reach your audience and attract more visitors.
You Got the Design Part Down. So, What Does It Take to Design a Great Website And Where Do You Begin? Let’s Find Out.
1. Benefits of Hiring a Roofing Focused Web Design Company –
Hiring a roofing website design company for your website has various benefits. Some of these will include
- Expertise in website design
- Experience in developing a mobile site
- Experience with ‘roofing/roofer’ keyword optimization
- Understanding Google metrics and algorithms
- Updating your site regularly to ensure it meets the right search criteria
When you hire a roofing web design team to build your site, they’ll do all this work for you. A primary benefit is that the design team understands what Google is looking for to prevent your roofing site from being penalized and ensure it ranks well for the searches you want visitors to find you for.
2. Design Companies Will Optimize For Locality –
Remember how we mentioned you can set up a free Google business account? And how do you ensure you add Google or Apple Maps (or both) to your roofing site? Well, your roofing site must be properly optimized for where your business operates. If people don’t know you are a few blocks from their home, how would you expect them to find your company?
Ensuring your roofing site is easy to find and attracts the right local audience is one of the best ways to ensure you reach the audience that might hire you. When you work with a roofing website design firm, they will optimize your site and make sure that the right location (state, city, street intersections, etc.) is included on your roofing site so local customers can find you easily.
3. Optimize For Mobile –
If visitors can’t find your roofing site on a mobile device, you’ll lose many customers. People will look for roofing companies from their homes, offices, or even on the bus. If you do not have a mobile-friendly site, you miss out on much traffic that would otherwise come onto your website.
The right roofing web design team will ensure your site is mobile-friendly. They will optimize the right text, font, colors, load speeds, and other variables so that your roofing site will look good, no matter where a searcher accesses it. If your site doesn’t look clean on a mobile phone, people will quickly turn away and visit a competitor’s site. And, if it doesn’t look good on a desktop, you are missing out on drawing in new customers searching from their homes.
Your roofing site has to look good on any platform and any device. When you work with roofing web designers, they will optimize your site for mobile devices and ensure the content looks great, no matter how your searcher is accessing it.
Ready to Redesign Your Roofing Site? –
If the time has come to redesign your roofing website, the first step is to develop a game plan. Do you want to
- Create a site that attracts local searchers.
- Find the cheapest design team.
- Work with a company that does all of the work for you?
- Focus on PPC ads and paid ads to improve your site rank.
Working on one area of your roofing website at a time is important, as is building it up from a basic site to one people can easily find on Google.
No matter your game plan, it would be best if you considered working with a roofing web design team to help you achieve that game plan. Doing so ensures you are going to build a site that looks good and one that is optimized for your industry niche.
What Web Designer Should You Hire? –
Now that you have hired a roofing web design company, which should you choose? With many agencies claiming to be the best, BlackStorm Roofing Marketing can help. Some of the many benefits we provide to customers include
- Advice on rebranding
- Website design
- Optimization on search engines
- Keyword optimizing
- Paid and organic SEO techniques to help your site rank higher
- Marketing and ads that target your local market
- Industry-specific marketing and design that outshines competitors
BlackStorm Roofing Marketing understands the roofing industry. We specialize in roofing web design that looks good and delivers your audience’s desired search results. And we’ll work with you to build your mobile and desktop sites so visitors can access your roofing website virtually anywhere.
Expert Roofing Web Design Services For Enhanced Online Presence and SEO Success
If the time has come to redesign your roofing site, don’t try to do the hard work yourself or try to understand the difficult (and constantly changing) Google algorithms. We have a team of specialized roofing web design experts who focus on this work every day. We understand what Google wants to see so that we can deliver it to your roofing site.
Contact us today to learn more about our roofing web designer services. We’ll work to rebuild your site and ensure you rank well locally and for both SEO organic searches and paid searches and campaigns visitors can find you through. Contact us for a quote and to learn more about our specialized roofing web design services today.
Roofing companies, like any business, need an online presence. Your roofing website is just as important as your storefront today. Hiring a professional web design team will help you develop your roofing site. With an online site, you can display your portfolio to a larger audience, magnifying the quality of your work. So, let’s step into what makes for the best roofer website design.
Best Looking Websites For Roofing Companies
With more than 70% of people searching online before deciding on a roofer to hire, do you want to leave your roofing website in shambles without properly developing something you’re proud of? No! Think of your website as your online presence. It’s a great way to highlight the quality of your work and showcase to potential customers why they should choose your company over a competitor.
It’s also important for your roofer web design to convey a message of trust. You must incorporate your logo, marketing and branding, ads, and pictures to communicate with your audience. You want to build an emotional connection and get them to trust you. The right web designer will do this and ensure your company remains on top of the consumer’s mind when choosing a roofer to hire for the job.
Researching & Analyzing the Roofing Niche
Research your audience. If your local neighborhood has a popular roof style, material, or finish, highlight this on your roofing website. Once you know your niche, it’s easier for you to develop and hone in on details to add to the roofer website design, which will highlight why customers should trust your company.
Analytics is basically what determines how much sense your roofing website makes. Think of your site as an e-book. If there is something that doesn’t make sense on one page, it can ruin the entire book. You’ll lose your audience. Analytics will help prevent this from happening. It’ll inspect your roofing site and online presence to guarantee your audience/reader understands what’s on the pages. Several areas are focused on including.
- Security – If you accept customer payments online, stay private to ensure they’re safe. Use https protocol, locks, and other safeguards to protect them online.
- Design – The website should look good and be easy to read, fonts should be simple. The more navigable the site, the better!
- SEO – Search engine optimization is critical to success. Proper keyword use, content, and optimizing your roofing site for your location
- Accessibility/Mobility – People access the internet from everywhere and on various mobile devices today. Make sure your site is accessible.
- Keywords – This harps back to your SEO presence. The right keywords are of utmost importance to your ranking. Therefore, research them accordingly to get them right.
Key performance indicators, or KPIs, determine the success of tools and policies on your roofing site. KPIs include
- Subscriber counts
- Click-through rates
- Conversion rates
- Cart abandonment and more
These barometers tell you what’s working with your roofing website and where to improve.
Analysis of Conversion Factors
The conversion rate measures people who follow prompts on your roofing site and measures people who buy/products/services and click-through rates. You’ll get a percentage, which is the number of clicks divided by conversions, to determine how well the site is performing.
Your CTA Analysis
The call to action is your company asking your client/visitor to do something. This figure is analyzed through the number of people viewing the CTA by those who click/subscribe/purchase. Measuring the CTA is a good way to gauge how many visitors convert.
How We Focus On Your Roofer Web Design
Our focus is to help your business make money. We use high-quality designs and templates for your roofing website to help create an aesthetically pleasing experience for visitors. We incorporate several aspects, detailed below, to create a refreshing user experience.
1) Conversion-Driven Design
The style used in our design focuses on conversion techniques, guaranteeing more purchases and revisiting. We incorporate a navigable design, larger buttons, and easy-to-find information, so visitors will likely click and return.
Your brand is your company’s theme, which includes the name, design, logo, and overall feeling customers have towards the business. A great brand will result in customers thinking about your company first when they think about roofing. Kleenex is a great example of this. The first name/logo comes to mind when we think of tissues.
3) Mock-up Creation
This blueprint we use is a “fake site” that we can still edit before your roofing site goes live. The mock-up allows us to find errors, make corrections, or modify inconsistencies to deliver the best roofing website when launching the live site.
4) Client Approval
We focus on creating a design that’s easily modified. Why? Because even a great-looking site might not reach the client correctly. Our focus is to guarantee 100% client approval. Therefore, using a site, we can easily edit and make changes when we gain invaluable feedback from visitors.
Our Steps in Coding Your Roofer Web Design Template
If codes aren’t detailed, the blueprint doesn’t work. Think of the coding as your roofing site’s DNA. These are some areas we focus on with coding.
HTML or WordPress
WordPress and HTML are the two most popular platforms; we want to get this right. WordPress is great for those who don’t have much experience in developing and want to make frequent changes to their site (think of blogging). Conversely, HTML is a little costlier, as a developer is needed to create the site. HTML is more in-depth, and although there’s more room for creativity in development, there’s less opportunity to modify the site as frequently as with WordPress.
The Pros & Cons of a CMS
Content management systems eliminate the need for HTML knowledge. It’s a user-friendly platform, but it might not be the best choice for certain websites. Some of the pros and cons are detailed below.
The pros include
- You don’t need a web team
- It’s easy to update
- It’s user-friendly
- The design/layout is simple for anyone to utilize
The cons of using a CMS include
- It’s not unique
- It isn’t as secure as other platforms
- It can hurt SEO (lack of uniqueness in design)
As we highlighted above, people are accessing your roofing website from everywhere. For this reason, we focus on mobile and desktop website designs. Your roofing site has to be friendly on all devices and highly navigable regardless of where searchers are visiting from or what device they’re on.
Application program interface, or API, handles the communications between software components. API integration is important for your website so you can interact with many users as a business.
Think of it this way: a secure site is a highly-ranking site. If your roofing site collects personal data including names, phone numbers, and addresses, ensure you implement the best security features.
HTTP vs HTTPS
Hyper-text transfer protocol is what exchanges data between your website and the internet. The added “S” at the end of HTTP refers to a safe site. This is what you need to incorporate in building your roofing site. It lets visitors know it’s safe from hackers and other online threats.
A secure socket layer is also advised; it encrypts connections from your computer to the website. Therefore, it makes coding harder for hackers to try and crack.
Cross-Site Scripting & Cross-Site Request Forgery
Cross-site scripting or XXS is tagging areas where hackers add malware to web applications. Hackers can gain bank codes and other personal information with these scripts. Cyber attackers also use CSRF, which, unlike XXS, steals personal information. It’s a way for hackers to control your moves online. They can transfer bank funds or change email addresses. Therefore, your roofing business has to safeguard against this, especially if you accept payments online, to prevent hackers from routing the funds to a different site.
Misconfiguration results from weak layers of code, allowing a hacker to break in and access your roofing site, which usually occurs with improperly documented default configurations. Pay attention to even the smallest details to prevent hackers from accessing your roofing site.
The last thing you want is for visitors to spot errors all over your website when the time comes to launch. This is where we integrate quality testing to ensure we’ve dotted our I’s and crossed our T’s.
A validator will search the script to ensure there aren’t HTML errors. Manual checks are tedious, and a validator will help eliminate human error. Furthermore, your roofing site will go up without a glitch by using validators to spot errors before the launch date.
Checking Image Licenses & Accuracy
You can’t just randomly go on Google and choose images to add to your roofing website… at least not if you want to avoid a lawsuit. You will get in trouble using copyrighted images or content without permission. The owner can file a lawsuit. For this reason, it’s extremely important to check licenses and ensure you have permission to use any image/content on your roofing website before you launch it.
When using images from Creative Commons, Flickr, or other image-sharing sites, ensure you properly attribute the owner of the photos and make sure you can reuse images (royalty-free) before you add it to your website.
Checking All Pages For Content
Check pages for content. Ensure it is grammatically correct, the text flows freely, and always check for inconsistencies before publishing. It’s also a good time to check the website’s text, font, and colors. You want something easy to read and content that flows well for your reader to understand easily.
Ensuring Pages Are SEO-Optimized
Remember how we said SEO was extremely important for your roofer web design to rank well? Now’s the time to check. You want to ensure the work you put into building the site will pay off. What if people can’t find it? What if you don’t have the right keywords in place? Here’s your last chance to check for authoritative links, make sure there aren’t broken links, check for proper keyword density and usage, and other authoritative sources. Keywords will primarily alert Google that your website is live and active, so make sure you’ve done sufficient keyword research and that the content’s rich so your website will outrank other roofing competitors in the area.
Ready For Launch: Your Roofing Website is Ready to Go Live!
You worked hard and built your roofer website from the ground up. So, you’re ready to go, and the site is ready to launch. Congratulations!
You’re done, right? No, it’s just getting started. You will want to check your roofing site regularly, make updates, add fresh content, and always check the security of your site. Once a site is live, you’re just getting underway with your live online portfolio for your visitors. Ensure you are constantly updating it and keeping content fresh while providing value to your visitors.
It’s hard work, but it will pay off if you take the right steps in designing your roofer web design template. Keep the great content coming, and you’ll reap the rewards of implementing all essential SEO tactics in designing your roofing website.