Trying to run a roofing business without a proper internet marketing strategy is like trying to row a boat without an oar. Even if you offer high-quality roofing services, they won’t do your businesses much good if you don’t have an effective digital marketing strategy at the front end of your business.
Marketing as we know it has always been about introducing, promoting, and selling to the right customers at the right time and place. In recent years, the evolution of modern technologies has changed consumer behavior and most people now turn to the internet to find the services and products they need.
With plenty of access to the internet and smartphones, consumers have become more technology-oriented than ever. It is therefore important for businesses to meet their customers exactly where they are–on the internet. This is where internet marketing for roofers comes in.
A successful internet marketing strategy lies at the heart of every successful roofing business nowadays. More than 80% of consumers are already searching for services and products online, and the number is only likely to increase in the coming years.
Recent studies conducted by the Small Business Association (SBA) show that over 50% of small business fail in their first year and another 70% within the first 5 years. In the current tough economic situation, it is essential for every business to prepare adequately for its marketing needs. In fact, a growing body of research shows that poor marketing and marketing mishaps are some of the leading causes of small business failures.
How We Can Help
At BlackStorm, we do the hard work of developing effective roofing internet marketing tactics to increase your visibility, dominate search engines, boost website traffic, drum up your sales, and ultimately grow your business.
Our roofing digital marketing tools help you showcase your services to the customers who are most likely to pay for them. We conduct high-quality market research to carefully evaluate the preferences, pains, and dreams of your potential customers. This gives us strategic insight and helps us identify the consumers who are most likely to turn into paying customers for your roofing business.
BlackStorm services are driven by a wealth of knowledge and experience which enables us to evaluate any new opportunities, adapt to changing market trends, and establish innovative internet marketing strategies for roofing business success.
Throughout the years, we have carefully examined every internet marketing strategy for roofing businesses, and we know from experience the internet marketing tools that will work best for your business. BlackStorm has 5-star reviews and testimonials that showcase our proven track record as one of the top roofing marketing experts.
A high-quality well-designed website not only attracts more customers to your business but also increases your online presence. Websites compatible with SEO, in particular, will give potential customers to who search for roofing services in your area easy access to your services.
At BlackStorm, we have creative, talented web designers and innovative technologies to create unique, creative, responsive websites. Our designers have developed elegant SEO websites that have drawn in more traffic and increased e-commerce revenue for our roofing clients.
We work hard to ensure your website is search engine friendly, easy and fast to navigate and makes a good first impression for your roofing business.
BlackStorm SEO services make it easier for potential customers to find your services online. We position your website to rank on the first page of Google and other search engines. This is important since studies show that over 75% of customers never scroll past the first page when searching for services and products online.
Our team uses the latest SEO strategies to boost your online presence, increase the number of visitors to your website and generate more sales for your roofing business. We are familiar with the latest SEO ranking factors and plan strategies for our clients accordingly.
We have helped hundreds of businesses supercharge their SEO and we can do the same for your business.
Local SEO is fundamentally important to small businesses in the roofing market. Research suggests that 97% of local consumers search for products and services online. Consequently, it’s important to be at the top you’re the local pack when customers in your local area search for roofing services.
BlackStorm has proven handbook and tools to help roofing businesses grow their local visibility and engage their local customers. Our result-oriented Local SEO services will outrank your competitors and top the search results for Roofers relates services in your area.
Social media has transformed the marketing industry and provides exciting opportunities for roofing companies to connect with their audience. Consider Face book, which has over 2 billion active users, logged in for at least 3 hours every day. This makes social media one of the most powerful marketing channels you can use.
BlackStorm offers full social media marketing and management services to connect with your audience and generate leads. We are familiar with the most efficient marketing tools to help your business run viral social media campaigns.
Our social media management team is well acquainted with facebook Ads, copywriting, conversion optimization to generate more revenue for your roofing business through social media.
PPC is essentially a way of buying websites visits through Ads on Google, Bing and other search engines. You pay only when one someone clicks on one of your Ads. This mode of internet marketing is more valuable and easier than most people think. For instance, Google has over 3 Billion searches every day and smart businesses are taking advantage of that.
We strategically place optimized adverts for you on search engines, websites and other platforms to expose your brand online, and draw in more traffic to your website. We have valuable strategies or everyone, whether or not you have a big PPC budget.
Targeted content generation
Your business’ success online will primarily be determined by the content quality you put out there. Targeted, high-quality content has for a long time been the number one search ranking factor for search engines such as Google. BlackStorms will provide unique, in-depth, and authoritative content optimized to improve your search ranking and attract visitors to your website.
Our top-ranking content comes with all the necessary considerations such as; interesting topics and ideas, ideal format and length, uniquely researched content, call to action, visual content like images and videos to attract more visitors to your website. In addition, we engage with the top influencers with high-authority domains in the roofing industry to promote your content and link back to your website.
Building Your Website: Why Work with a Roofing Marketing Agency
You might think that all roofing websites are the same. You need to include the services you offer, the types of materials you provide for new installations and offer local customers a free quote. That’s it, right? You’re ready to go and serve local customers. Not so fast. When you think about roofing companies, think about how many competitors are in your region. Especially if you’re in a region where hurricanes, thunderstorms, and other major weather extremes occur regularly. It’s a gold mine, as long as you are a great company, that delivers on your promises. Oh yeah, you first need to build a website that visitors can find.
Hiring a roofing marketing agency –
Roofing marketing includes various different techniques. As a roofing company, you need to
– Focus on SEO (search engine optimization)
– PPC (paid per click) ads and other paid advertisements
– Blogs, online content, descriptions, and other website pages
– Your website design for both your desktop and mobile sites
Then, there’s the social media front. Who would’ve thought that as a roofing contractor or installation company you’d have to put your services on Twitter or Facebook to communicate with local customers? But, today you do, it’s what customers are looking for.
Why website design matters –
Hiring a web design agency to build your website is critical to designing a fully functioning, good looking site. But, why does the way your site looks really matter? Isn’t it all about the content? Yes, and no. Step back for a second and think of things you search for on Google. Don’t you want to visit a website that looks good, is clean, loads quickly, and provides you the information you’re looking for (not some runaround making you click through several links before you find it)? Sure you do. And, the same goes with the consumer you’re trying to market to.
The more you do for your customer (or potential customer) the more you can expect in return. Some things to consider with your web design and hiring a roofing marketing agency include
– The content you include: It should add value and should be what your customer is looking for (don’t make them dig through 20 clicks/pages before getting them the information they need)
– It should load quickly (slow load times are one of the biggest reasons you will lose customers before they ever get to see your content)
– Create blogs, pages that are neat, look good (font, color combination, etc)
– Use templates that are friendly and navigable and easy for your searcher to find what they are looking for online
Again, think about yourself as a searcher. Don’t you get frustrated when companies play games and use certain keywords just to get you to click on their site? Well the same goes for your customer and potential audience. Don’t do the same to them.
Keeping it Local –
Today, more than ever, mobile sites and local searches are imperative to SEO and your website design. With the ability to create a free Google Business listing, why not do so? This allows people to find you listed as a Google trusted business, making it easier for them to find your company and where you’re located.
When you’re designing your site and content to put on it includes
– Local landmarks and nearby points of interest
– Street names, addresses, cross-sections
– Major stores/retailers or restaurants nearby to your business
Include information that makes it easy for people to find your storefront if you have one. And, if not, make it easy for them to know which city/zip codes you service as a roofing business. The more people know about where you are and where to find you, the more likely it is that they are going to call you if they like the web design and format you have laid out for them when they visit your site.
Keep things Consistent –
Along the same line as the last point, when you are listed in more than one place (Yellow Pages, Yelp, Google Business, BBB, etc) the information has to be consistent on each of these pages. If you have one address on Google, and another on a different site, you’re doing more harm than good for your business. People will think your business is not legitimate, and they might never call your line. And, on this point, make sure your phone numbers are correct, links to other pages and all contact details are accurate and the same no matter where the person finds your site.
Ads for your Site –
PPC and SEO are two of the main ways you can attract visitors. Yes, you want organic traffic. This comes when you target your site for specific keywords in the roofing industry and local search terms. It will take time, but with more clicks, and with more great content, Google will increase your rank.
Then, there are paid ads. These are those advertisements you see at the top of Google’s first page. You only pay for these ads when a customer actually clicks on them and visits your site through the ad click. So, you get a first-page listing on Google, your business is on the top of the paid-for section, and this will help increase your organic rank as well (since more people are finding your site through the paid ads). It all works together, and you’re going to want to utilize as many platforms and advertising mediums as possible when it comes to web design and the functionality of your business online.
If you don’t know where to start or if this seems overwhelming, you aren’t alone. Every business owner goes through this. So, don’t try to do it on your own. BlackStorm is a roofing marketing agency which has years of experience, and industry specialists in PPC, SEO, content writing, page descriptions, web design, social media, and more. Let our team do the work for your site. Give us a call or contact us here (link) so we can quote you a price for the web design package that best suits your business needs and budget.
BlackStorm offers actionable and measurable outcomes that have a proven track record of increasing sales and profit for roofing businesses. Schedule your roofing strategy consultation today for us to increase your online visibility and extend your reach to potential customers.