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Reputation Management SEO Uncategorized

How to Get Found on Voice Search: Ready-to-use Strategies to Attract More Roofing Clients by Leveraging the Internet.

Increase your Website Traffic, Stay ahead of the competition, and boost your revenue with voice search optimization.

Voice search is not a marketing fad, but a critical aspect of growing your roofing business online. Making sure that your roofing business is found on voice search puts you ahead of the curve. Analysts predict that half of all the online searches in 2020 will come from voice search. If you have not prepared your business for voice search, you might be losing leads/clients to your competitors.

In today’s modern world, property owners have the power to find professional roofing services when they want it. With the increased use of digital voice assistants, getting noticed on voice search is essential to your roofing SEO success. This post will provide simple tips to help your roofing business get found on voice search and make more money in 2020.

So, here is the most crucial question: will your roofing business get found on voice search results in 2020?

Not sure? 

Well, here are the five essential strategies that will help your roofing business get found by prospects/ clients on voice search results!

Get Your Roofing Business Listed in significant directories

Strategy #1: Get Your Roofing Business Listed in significant directories and be found in Voice Search Results.

Getting your roofing business NAP (Name, Address, and Phone number) details listed on major directories like Yelp, Google My Business, and Facebook can improve the traffic and make your business visible on voice searches. You need to ensure that your listings are accurate and consistent across all the directories.

Here are some simple steps that you can take to ensure that your business is listed:

  • Make a list of all major directories and roofing-specific directories that you want your business listed on, and add a business to these listings.
  • Create a spreadsheet that outlines the kind of information you wish to include in these listings.
  • Write a short description that you can add to your roofing business listing
  • Add unique photos to your roofing business listing.

Pro tip: You can also automate your business listing to improve your roofing business online presence.

Strategy #2: Collect Online Reviews to Get Found on Voice Search

If you were to conduct an online search of the best roofing contractor around you, you would notice that the ones that appear on top of Google search have four stars ratings and above. You can easily infer that the high number of positive reviews your roofing business has, the higher chances of getting found on voice search results.

Here are some tips to generate more positive reviews for your roofing business.

  • Ask from clients. According to a study, more than 60% of property owners leave a review when requested. That said, you need to make sure that generating reports is not a cumbersome one.
  • Send a review generation pamphlets that direct your clients to leave a review on major review sites.
  • Automate your review generation system.

Another crucial task that can help you make the most out of voice search results is a local review schema. Once you incorporate a review schema on your roofing website, you will let the search engine crawlers to understand your website details and present it to Google as snippets. Your online reputation matters when it comes to getting found in voice search results.

This is what most roofing marketers will call position zero; your roofing business information will show up in the local three-pack. Voice assistants will utilize this information to find the best-suited voice search results.

Optimize for Long-tail Keywords

 

Strategy #3: Optimize for Long-tail Keywords to get found on Voice Search

When researching your keywords online, make sure that you target the long-tail key phrases that property owners would use when searching for your services or products. Put merely, spoken search queries are more extended than text-based questions. For instance, if you are searching for a roofer near you, you will just type “best roofing contractor Nashville City” But if you are conducting a voice search, you can say, “Ok, Google, where can I get the best roofing contractor in Nashville?”

The difference in phrasing separates keyword applications for voice search and type search. Hence, you need to develop ways to optimize for long-tail keywords in your content. Besides using the long tail conversational keywords, you need to optimize your keywords for “near me” searches.

Strategy #4: Make Your Roofing Website Mobile-first to get found on Voice search

If you want your roofing business to appear on voice search results, then make sure that your roofing website is optimized for mobile devices.

Here are the two crucial reasons why mobile-friendly websites get found on the voice search results;

  • Property owners are increasingly using their mobile devices to conduct voice search results queries.
  • Based on this, search engines like Google announced that their algorithms would include mobile versions of the roofing website as a ranking factor. 

To optimize your roofing website for mobile, you need to use a responsive design that will adapt to all sizes of mobile screens.

Here are some tips that will make your roofing website mobile-friendly:

  • Make sure that your content is optimized for smaller screens and especially for the fat finger.
  • You need to ensure that your site speed is not affected by elements like content that takes long to load or large images. Ideally, your roofing website should load in less than three seconds.
  • If your website has both adaptive and responsive design, then make sure that you have content for both styles.

Strategy #5: Leverage Featured Snippets to get found on Voice Search Results

 A featured snippet is synonymous with a clipping from a magazine or newspaper. It highlights specific details from an organic search result in a list, table format, or paragraph. Most marketers will call it to position zero. Besides, a featured snippet contains a page title and a link to the page.

Voice Search Matter to Your Roofing Business

Why Does Getting Found on Voice Search Matter to Your Roofing Business?

With over one billion voice searches conducted every month, investing in a well-crafted voice search strategy is important for your roofing business. Here are some compelling reasons why you need to invest in getting found on voice search results:

Voice Search SEO Improves the Online Visibility of Your Roofing Business.

In today’s digital world, the search is crucial to growing your roofing business. More than 80% of clients first conduct research online via Google, Bing, or Yahoo before they buy your roofing service or product. That’s why, if you want to reach prospects, prioritize search in your roofing marketing campaigns.

While voice search concentrates on position zero rankings, that position requires that you rank on Google’s first page. For example, a study by Ahrefs showed that over 70% of featured snippets come from the first three websites in the search engine results.

That is why our experienced roofing marketers optimize your website to earn a featured snippet and rank on Google’s first page. This technique increases your online visibility in different ways.

Once your roofing website gets ranked on position zero, you can increase your online visibility to clients who use voice search. This has a triple effect on your business, from receiving countless clients’ calls to booking more roofing jobs.

Getting found on voice search increases your roofing website traffic.

While featured snippets dominate voice search, so do long-tail keywords. For example, a study by Ahrefs showed that more than half of featured snippets appear for long-tail keywords, not short-tail keywords.

That implies that there is a high chance of voice search driving relevant traffic to your roofing website. If your featured snippet responds to a user’s question, they will click on the snippet to learn more about your service, product, or topic- depending on their voice-enabled device.

In most cases, these are people in your target audience.

They would like to know the kinds of roofs available plus the cost associated with such roofs. Once a prospect arrives at your roofing website, you can try to keep them engaged through content marketing. By ranking on position zero across several keywords, your roofing business then increases its traffic potential.

Getting Found on Voice Search Improves Your Conversion Rates

With over 80% of Americans owning a smartphone, it is becoming a trend for clients to search while on-the-go. This trend has positive benefits (making partnering with a reputable roofing SEO agency a must). Local roofing searches mostly conducted on mobile devices, have a conversion rate of over 80%.

In this case, the advantage of your voice search optimization is that the Amazon Echo, Siri, or Google Assistant will reference your company when a prospect asks about a roofing contractor near them. In such a scenario, these devices will pull up your Google My Business listing. This can lead to more booked jobs.

Our voice search optimization services can help your roofing business improve its conversion rates. If you want to create a subscriber list for your email marketing campaigns, like getting featured snippets in the search results can result in a conversion.

For example, your ultimate guide on roofing may include a clear call to action that requests users to become part of your mailing list. Based on your content’s quality, many readers will probably register to get more content from your business. 

In this scenario, your content marketing, voice search optimization, and email marketing work together.

That kind of integrated internet marketing strategy is critical. It is also one reason why most roofers partner with full-service digital marketing agencies like Blackstorm Roofing Marketing. We strive to deliver personalized performance-oriented online marketing services to roofing contractors.

Voice Search Drives Revenue to Your Roofing Business

Getting found on Voice Search Drives Revenue to Your Roofing Business

There is no doubt that the voice search creates income for your roofing business. In some cases, it collaborates with your other online marketing services to achieve that.

For instance, it can generate a new client/lead through an email newsletter registration.

Your email marketing strategy can then guide the prospect down to the buying funnel leading to a conversion.

When it comes to our roofing marketing services, from reputation management to voice search, it is crucial to our experts that you get a good return out of your investment. That’s why you can rely on our experts to develop a voice search optimization strategy that will improve your roofing sales.

Getting Found on Voice Search Improves Your Roofing Brand Awareness

With voice search, you can also strengthen your roofing brand awareness campaigns. Improved brand awareness among your prospect can lead to other advantages like more sales and conversions for your roofing business. 

Clients who use voice search on their phones see the featured snippet provided by Google Assistant or Siri. That featured snippet contains particular details about your business, like your roofing website URL.

In most cases, your URL includes your business name. As prospects continue to conduct voice searches around a specific topic, your roofing website will continue to pop up in those voice searches. That portrays your roofing business as a trusted resource for matters related to roofing.

As your brand awareness grows, clients will come to trust your business and hire you for services.

Choose Blackstorm Roofing Marketing Voice Search Optimization Services

Why Choose Blackstorm Roofing Marketing Voice Search Optimization Services? 

For many years, roofers across the United States have trusted Blackstorm Roofing Marketing for their internet marketing needs. With a team comprised of roofing marketing experts and proven strategies, we are a performance-driven agency focused on growing your roofing business online.

Learn more about what makes us different from other roofing marketing agencies:

We are Knowledgeable and Certified

With more than ten years of experience, we understand how it can improve the online presence, boost traffic, and drive revenue for your roofing business. All our team members are certified and remain abreast of the roofing industry’s latest changes to deliver exceptional results to our customers.

Unparalleled Satisfaction 

We do provide more than result-oriented strategies for our clients. We offer personalized services dedicated to our customer’s goals. That’s why we have a customer retention rate of more than 90%, and our recommendation score is 500% higher than the roofing industry’s average.

Data-Driven Strategies 

As a marketing agency driven by results, we concentrate on creating customized voice search solutions for your roofing business. Our team can help to craft and implement data-driven strategies to meet your roofing business goals.

Ready to partner with Blackstorm Roofing Marketing? 

If you are searching for voice search optimization services to help you generate more revenue, trust Blackstorm Roofing Marketing. With hundreds of satisfied customers and more than ten years of experience, you can rely on our experienced team to deliver the best results for your roofing business. Schedule a free strategy session to know how we can help you get found on voice search results today!

Categories
Local SEO SEO

How will SEO benefit my Roofing Business?

How will SEO help my Roofing Business?

Search engine optimization comprises various practices that help your website gain visibility and popularity on the search engine result pages. It is the process of promoting a website on the major search engines to increase sales and traffic. It’s a technique used to rank websites well in the search engine pages that improve traffic quality and volume. SEO is good at promoting your website to the public. For instance, people who find your website through yahoo or Google are more likely to promote it on Twitter, Facebook, and other social media channels. Here are some of the ways SEO can help your business. 

Increases engagement with customers 

Increases engagement with customers 

Customer engagement is very vital in promoting the products and services offered by a business. When your blog or web page has been successfully optimized, the business will have a better position to effectively and efficiently engage with their customers. The company will be able to get valuable insights into how they can improve their products and services. When the audience sees their opinions being practiced, they will be obliged to develop a sense of friendliness, which further increases the business’s revenue. 

SEO builds trust in the business

Search engine optimization helps in building a great website that enhances user experience and is easily discoverable in search. Establishing a real authority can greatly improve your business, but takes time. Thus your brand or business will have to work very hard to earn authority over time. There is also a strong belief among search users that a business found on Goggle’s first page is credible. Higher authority due to high ranking for the right keywords will attract business prospects and other search users into your business. An excellent search engine optimization helps your brand to build credibility and trust, leading to more traffic.

Makes the roofing site more user-friendly

Makes the site more user-friendly

Today, most of the growing and appropriate websites are more user-friendly to the audience. Quality SEO nowadays is not about building links or adding the right words from relevant sites. Google does not want to send its users to a slow loading and poor looking website with bad navigation. It simply wants to give its audience an incredible and user-friendly experience. A user-friendly and high-speed website can positively affect the rankings in the search engines. A user-friendly website is also very significant in increasing the conversion rates of the business.

Increases brand awareness and value. 

Building on your brand value is vital in increasing and developing potential customers’ trust in your business. A strong brand is integral and essential, especially for any business that is starting. SEO is beneficial since it increases the brand value of a business without increasing any unnecessary costs. Thus SEO is a major tool that helps build your brand value and help achieve great results without incurring many expenses. It also helps create brand awareness in the business and enable the business to become more popular. SEO is the most reliable tool in boosting your business reputation and increasing visibility in the market. 

Improves inbound traffic

Search engine optimization helps in boosting and increasing inbound traffic through various marketing methods. More website traffic means increases the sale conversion rate in the business. A business can be able to reach the target audience cost-effectively and efficiently through search engine optimization. Thus SEO is the most efficient way to market your business since it boosts and attracts inbound traffic. 

Better conversion rates

Better conversion rates

The conversion rate refers to the number of people who become your customers to the total number of people who visit your website page. A highly targeted SEO will help drive a genuine audience interested in the business to your website. These will help increase the conversion rate by converting genuine visitors into customers on your website and increasing sales. 

Creates long-lasting results 

Search engine optimization helps a business gain an edge over the market competition for a long time. A business that has invested in SEO will gain visibility for days, months, and even years to come. It prepares a business for other digital marketing activities and also increases the return on investment. 

If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to start today! 

Categories
Local SEO SEO

“Roofing SEO is Dead” & Other Lies

 As a digital marketer, you know the importance of SEO (search engine optimization). SEO is essential for online marketing campaigns, and every business owner with a business website needs it. Unless you keep up with the times, you might end up being left behind in this ever-changing environment.

SEO is very important for a digital marketer. It’s used for digital marketing to increase leads and traffic, generate organic SERPs (search engine result pages), and improve trust among clients.

Since SEO involves keywords, rankings, tags, media, coding, algorithm, and links, it’s difficult for non-digital marketers to understand. Alongside the fact that the search engine optimization practice is always evolving that sometimes even expert digital marketers fall behind, it’s is no wonder that common misconceptions and lies began to form over different methods of optimizing your website. 

It’s important not to get stuck on old practices and misconceptions about this search engine optimization as it can potentially harm your website, which you’ve put so much effort on. There are immense benefits gained from using SEO or search engine optimization in your business if appropriately practiced. 

Is the search engine optimization or SEO is dead? Is there any truth to this, or are they a lie? This article will discuss the biggest misconceptions and untruths about SEO.

Is SEO dead

IS SEO DEAD?

The search engine optimization’s death is greatly exaggerated and is a misconception that confuses most digital marketers. According to statistics, 65.25 billion dollars was spent by companies in 2016 on SEO tactics. The number increased to 78 billion in 2018, and by 2020 it’s estimated that companies will spend 79.27 billion dollars on search engine optimization or SEO.

Even though a website does not have top ranking on search engine optimization, 32.5 percent of all generated organic traffic is obtained from a keyword search. You have a pretty big impact on the bottom line since keywords and high volume is relevant to some users.

If SEO dies, it’s taking a lot of money down with it because if your website is working just fine, 40% of revenue gotten from generated traffic should put this amount of money into your bank account. Considering these few facts, we can say that search engine optimization is very much alive and is working just fine. While SEO is not dead, some processes have evolved into something new, and when outdated tactics are still used, it can actively drop your rankings in SERPs, thus making some business owners confused and believe the lie that SEO is dead.

lies and misconceptions regarding the death of SEO

Some lies and misconceptions regarding the death of SEO

• All that matters is to build up links: Building links are very important, and SEO remains Google’s number one top-ranking factor. Although just a few years ago, building as many links as you can to your site boosts your SERPs ranking. Things don’t work that way anymore. What matters right now is the quality and relevance of your links, not just the quantity. Though inbound links are still important, large quantiles of spammy links posted over a random digital website can harm your rankings because Google and other SERPs have shifted their focus from quantity and now emphasize more on quality. 

• Hyped up about dominating the number one spot: be cautious of any SEO firm or agencies that guarantee you the top ranking on Google. No one can hype your rankings on any search engine except Google. So many websites fall for such tricks because they tend to focus more on snagging the number 1 ranking on Google but what they fail to understand is that ranking number one may not have strong correlation traffic it used to have. Your website could rank number one but still be buried deep since most search results are filled with ads, question boxes, etc. So web crawlers usually search in deep to get what they want. Rather than emphasizing getting the number one rank, your point of focus should be on increasing your click-through rates.

• Overemphasizing keywords: As search engine optimization or SEO is constantly changing, various search engines have evolved and have adopted more effective means to show what your page is talking about. In the past, keywords played a very vital role in SEO as links. Anyone could get a better ranking on SERPs, creating low content articles, and fully stuffing your page with keywords. Now, instead of using a particular keyword to fill your page, which can wrongly phrase sentences and paragraphs inhibiting user experience, it’s more important to optimize your content for great user experience and readability fully. Google’s main focus is to understand the purpose behind keywords and not just the actual keywords themselves. Your posts should be according to quality and user experience, and if the content is good, keywords will blend in well. Rather than sacrificing a good article just for keywords density, focus more on the topic in general and contents so your post can satisfy the user demand. If your client decides to build content, advise them on how to do it the right way because contents that are not fully optimized with spammer keywords post a great threat to web marketing.

More pages and posts increase ranking

• More pages and posts increase ranking: one thing you need to know is that Google generally doesn’t rank websites. It only ranks individual web pages based on how the page relates to a search or keyword. Rather than creating more web pages and posts, it would be best to create content that has the information your user needs by bringing out key points on a topic on one page. If your content is long and valuable, it can rank for many different keywords search and query. Though this does not mean your whole website and its content should be on one page, creating sub-topics would create links back to the main page, improving the overall search engine optimization of the page.

These misconceptions and lies make people believe that SEO is dead, but it is pretty much alive. The key is moderation. There are still some standing principles you can adopt, and when you follow these principles and identify the lies regarding SEO, you’ll improve your leads, traffic and generate more conversations. 

Categories
Marketing Reputation Management SEO

What Every Roofer Needs to Know About Online Reputation Management

As a roofing contractor, you might find yourself overwhelmed each day, with thousands of things to worry about and manage

But controlling and monitoring what property owners say about your roofing business online should be an easy thing to do.

Every roofing contractor needs a solid online reputation management strategy to dominate the local roofing market.

We live in a digital world where your online reputation can be your significant liability. Property owners are increasingly using Google as their sidekick before deciding whether they are going to hire you for services or go to your competitors.

As a roofer, you need a robust online presence to thrive in the modern digital world.

Why is Online Reputation Management so Crucial for Roofers Today?

When you are starting your roofing business, there is little or no time to manage your online reputation.

More often than not, no customer is talking about your business online at that time.

But here is where the problem comes in.

As your roofing business expands and grows in your area, more property owners will start talking about your business online.

You need to monitor what they say and find.

Property Owners/Customers Care about Your Reviews

If customers are concerned about your reputation, then you should as well.

A recent study found out that over 80% of clients read online reviews to know which roofing contractor they are going to hire, and over more than 70% take an appropriate action based on what information found in those reviews.

 This shows that you could be losing a considerable chunk of roofing leads if your online reputation is not as impressive as it should be.

Online Reputation Management Tips for Roofing Contractors

There are tons of websites where property owners can leave online reviews. Still, this post will provide actionable online reputation tips for your business.

Claim All Your Listings

Your roofing company must claim all its business listing online. As a roofer, you need to go beyond Google My Business Listing. Ensure that your information is accurate across the web so that, regardless of how a prospect finds you, they will have crucial contact details to reach out to you.

Ensuring that your contact details are accurate will help to create trust with clients and make your listing legit in the eyes of the customers. If a prospect finds your business on a review site or directory and finds out the number you have indicated out of service, they will assume that your business is invalid or you are out of business.

Another main reason why consistency across various business listing is crucial is that search engines like Google check for compatibility to determine your roofing company is valid or not. If there are different phone numbers and addresses across Yelp, BBB, Facebook, and Angie’s list plus other directories, Google will not rank your business highly because it will appear more illegitimate.

Finally, after you have claimed all your roofing business listings online, you can control what customers say about your company. Besides giving you a chance to update your contact details, you will be able to optimize your company description, add photos, and respond to client reviews.

Get More Online Reviews

Online reviews are among the first things that property owners look for to determine whether or not they are going to hire your roofing business. Let’s face; several factors need to be considered when hiring a roofing contractor. It is not like going to the beauty parlor or finding a movie shop- the roof is what stands between your family and the elements. You must trust the roofer that you have hired to install, replace, or repair it.

If your roofing business does not have an excellent star rating average, or worse still doesn’t have any reviews, then you are losing an opportunity to acquire new clients online. It means that you need to start working hard to get more positive reviews online.

Although you are not supposed to bribe property owners to give you reviews or tell them what kind of review they should provide you, merely requesting for them is acceptable and an effective method of generating more reports online.

Respond to Reviews

Generating online reviews is a great step towards maintaining your roofing business online reputation. Still, your task is not done yet; you need to all reports (including the negative ones).

When you respond to negative reviews, share your version of the story with the one who left the review plus others who will read it. Unhappy customers always don’t know why things happened the way they did, and explaining it to them may diffuse the situation.

It is crucial, though, to own up the problem, even if you feel that it is not your fault. This does not imply that you have to take responsibility. Still, you should try to apologize for the bad experience they had with your roofing business. Never argue or insult a reviewer; if your tempers are high, given yourself time to cool off before you respond to a negative review.

One of the best methods of dealing with a negative review is to invite the reviewer to resolve the issue offline. This will save you from arguments or set the record straight with your customer on a public forum, and it shows that you are willing to rectify the bad experience.

Register for Google Alerts

When it comes to the online reputation of your roofing business, you cannot manage it properly if you set and leave it to gather dust. An effective online reputation management strategy means real-time, ongoing management, which implies that you have to know what customers are saying about your roofing business online.

One of the best methods to stay on top of what customers are saying about your roofing business online is to sign up for Google alerts. Google alerts are free, and you can use them to manage all types of things, including your roofing brand mentions. You can also use such signals to monitor what customers are saying about your competitors online, giving you the much-needed competitive advantage.

Hire BlackStorm Roofing Marketing to Manage Your Online Reputation 

The priority of every roofing business is its bottom line. Fortunately, our team will help you to develop a unique online review management strategy that will make you a top-rated roofing company in your area. They will automatically ask for reviews from customers after they have transacted with you.

There are several things that you can do to build and maintain your online reputation, and it can be overwhelming if you have other tasks that need your attention. That’s why you need to outsource your online review management to our team. If you need to know more about how you can manage the online reputation of your roofing business, schedule a free strategy session with our experts to see how our team can help you today!

Categories
Local SEO SEO

How To Make Roofing SEO and PPC Work Together?

In today’s world, the internet is the biggest market place under the sky. Literally, everything can be found and purchased online. Some companies do their business strictly on the internet, but no company in the world doesn’t present their business on the internet. Both sellers and users of products and services search for what they need online – users to find what they need and sellers to find buyers for what they are offering. Websites are created as the best marketing tool there is. But advertising products on your web site is not enough. Some tools can help both groups find what they are looking for much faster and more efficiently. The most successful tools are SEO and PPC.

How do search engines work?

Search engines are the most helpful tools for internet users. If you are looking for something on the internet, you will use search engines to find that. You will type words that explain the product or service or information you are looking for the best. A search engine will use your words to find content on the web related to your search. Words you use are called keywords, and search engines use those to detect all sites that have content relevant for your search. Since there are many web sites to browse, search engines look for those sites that match the best keywords. The sites that have such content are shown on top of search results, and they attract most customers.

What is SEO

What is SEO, and how does it work?

SEO is a tool that helps a website gain better rankings on major search engines. A web site can be looked upon as commercial. A good commercial does not just say: this is the product, it is used for that, buy it. Good commercial tries to attract potential buyers by using the best tools to explain how the product is different from similar products, why you need that particular product, what you will gain by getting it, and how it works. At the end of the commercial, the buyer has a feeling that he or she knows everything relevant to the product and is aware of why it is worth spending money. SEO acts as a director of a great commercial. Search engine optimization helps the web site become interesting for a group of customers it appeals to. This means that the site can be optimized to be shown in top search results for that product or service. This is done by changing content to look more reliable, more available, and more trustworthy. 

There must be a good strategy of how the content of a site will look – with plenty of information, relevant links, good web design, frequent adding of new content, making the search of the site easy and clear, making traffic and loading of content faster, and so much more. A good SEO will help a site become more visible and top-ranked on free or organic search results.

What is PPC

What is PPC, and how does it work?

PPC means Pay Per Click. Pay-per-click has the same role as SEO, and that is to attract customers to your site, except PPC is not free. PPC means that there are paid advertisements on search engines that will lead customers to sites advertised by them. They are displayed on a search engine and also use keywords as guidance for search engines. But these advertisements are only paid by the advertiser when a customer clicks on them (and is directed to a site in question). Pay-per-click ads usually cost very little, and they have an enormous impact on website traffic. They are displayed when keywords are entered. PPC can provide good attendance to the web site and help a product or a service be more visible. Still, the price you pay for PPC can vary from very cheap to more expensive, depending on which keywords you use. Competition on the internet is enormous, and some keywords are more frequently used. Those keywords cost more if you want your website to appear in the top search results. 

How do SEO and PPC work together?

Even though it sounds that SEO and PPC do the same work but in different ways and one is free while the other is paid for, they don’t cancel each other. They can do wonders when paired on a job to boost web site visits. You may be asking yourself, “why pay for something you can get for free?” the answer is – you don’t. Even if SEO and PPC do the same thing, they are separate marketing tools, and each has a unique purpose. But when put together, they can help each other to do the best job for your needs. Both SEO and PPC use keywords. If you use different SEO and PPC keywords, people who are seeing your SEO search results don’t see your PPC, as key words do not point in the same direction. SEO is free, but SEO does need time to start doing its magic.

SEO and PPC for roofing

You must earn your spot in top search results. If you use PPC as well, it will begin to attract visitors to your site right away. PPC can help you work out SEO strategy the best way. PPC can show which keywords are most searched for so you can optimize the content of your web site to match that. Using SEO and PPC simultaneously helps better visibility on the search engine’s results. The top three spots on search engine results are usually PPC. If SEO brings your site to top visibility for organic searches, that means that the site is dominating both free and paid search results. Remember, organic search results and paid ads are not the same. Most search engines display paid ads in different fields than organic ones, and that is why search engine optimization and pay per click work so well together.

The business of today is not the same as it was only ten years ago. New technologies and shifting the focus of marketing to the internet demand new ways of attracting customers. 

SEO and PPC are modern business tools, and using them together can give the best possible results.

Categories
Local SEO SEO

Roofers, Here’s When To Use SEO

SEO or search engine optimization, is an online marketing strategy that helps your site improve search engine results rankings. You will have a more search-friendly site with SEO. Traffic will be driven to your website as a result of the high rank that SEO can bring with the use of specialized techniques and creative content.

If you are a business owner who wants to have a successful company, you must use a proper SEO campaign. The reason for this is that SEO brings traffic to your site. If you don’t have a good SEO campaign, your site will be buried under thousands of search results. When this happens, your site visibility and traffic will significantly decrease. If you use proper SEO, your site can become more appealing to search engines.

When to Use SEO

 

When to Use SEO

Use SEO when you want to obtain a high ranking in search engines.

SEO can help improve your rankings. You may not get to the top immediately. But it can be achieved through an SEO strategy that uses many key elements. In a matter of time, you will achieve this, and it will give you an abundance of benefits. 

Use SEO when you want to build your brand. 

With SEO, you can create content that targets your audience’s interests and needs. Your content should portray the image of your brand. Then consider earning links to your content from other credible sites. Your online presence will then reflect your brand and help you establish it with your target audience. 

Use SEO to earn more traffic to your website. 

An optimized website improves site rankings. With improved site rankings, more traffic is delivered to your site. Ideally, this traffic is converted into customers and leads. SEO is the best way to bring more users to your site.

Use SEO to earn traffic without spending anything.

One benefit of SEO is that you don’t have to pay for ad space. Traditionally, you pay for marketing campaigns. You pay for ads appearing on TV channels or radio stations. You pay for ads appearing in newspapers and magazines. However, with SEO, your site appearing on the first page will not cost you anything. You might have invested time and money in coming up with your web pages. If they appear on top, you can see that Google’s algorithms provide users great value. So, with this, you earn traffic without paying for anything.

Use SEO to help your target audience find your site

Use SEO to help your target audience find your site.

Users search for information online. With SEO, your site can get in front of your target audience. Most consumers look for information on products and services in search engines. So, if your site lands in a top spot on search results, then you have a great opportunity. Most of these consumers also use the search engine when they are ready to buy products. If they use keywords related to your products, your site will surely show up in search results, with proper SEO. If you have a strong online presence, your target audience will be able to find you and buy your products.

Use SEO to boost your business authority and credibility.

Today, before going to a store to buy products, consumers use the internet to find resources that will help them learn about the products and services. With proper SEO, your site can become a part of that resource. It would be best if you combine your SEO with content marketing. If valuable content is created on your site, you will build credibility and trust with potential customers. Users can find your site by searching for information related to your industry. If they read your content and find it useful, they can share it with their friends and perhaps even subscribe to your email list. If the user returns to your site several times to read more of the content you have created, your site becomes an authentic and credible source of information. Soon, when they are ready to buy a product, they will know where to go. After getting great content from your website, they will be very comfortable purchasing from your site.

Use SEO if you want to stay ahead of your competition

Use SEO if you want to stay ahead of your competition.

If you optimize your site, then you are also moving above your competitors. The top-ranking sites on search results get the highest percentage of clicks. If your site moves up in search results, you will earn a larger percentage of clicks for your target keywords. This leaves your competitors to earn fewer clicks for their sites.

Use SEO if you want to improve user experience.

When Google sets its algorithms, they only want to ensure that their users get the best possible results. So, most of the updates on their algorithm are aimed at bringing users to sites that provide relevant content and, at the same time, give them a great user experience. And this is the reason why today, you see sites that are mobile-friendly, usable, and with great speed. These factors now play a role in search engine results rankings. You might need professional help to optimize your site this way. But this would also mean your site gives users an improved experience. User experience has a great impact on conversions, which means that it can positively affect your sales and revenue in the long run.

Use SEO to be able to measure the success of your marketing campaigns.

SEO can help measure every aspect of your results. You can use tools like Google Analytics that can help monitor a lot of metrics that matter to your business, including your traffic, referral services, conversions, and more. With this, you can accurately evaluate campaigns that are working and those that are not. Thus, you can have confidence that your marketing budget is being allocated to your business’s most important goals.

 

If you want your roofing business to be found on search engines and don’t know to start, kindly schedule a free strategy session with our experts to win more roofing clients today!

Categories
Growth Strategies Lead Generation Marketing Roofing SEO Website Design

Slow Roofing Websites Doesn’t work: Tips on How to Speed up Your Roofing Website

Increase prospect’s engagement, conversion rates, and Book More Jobs with a faster roofing website. 

Are you wondering why your roofing website loads so slowly? Or are you searching for tips to help your roofing company website load faster? Does the speed of your site affect conversion rates and SEO?

These are concerns that plague the minds of our prospects and customers. Website visitors today have become more intolerant of slow loading websites. Even search engines like Google are nowadays rewarding faster loading roofing websites with a higher ranking than those without.

So if you want to stay ahead of your competitors, you need to take advantage of the situation mentioned above. Fortunately, this post will discuss crucial tips to speed up your roofing website and improve conversion in 2020 and beyond.

If you are dealing with a slow roofing website, keep reading for more information on fixing it.

Why Does My Roofing Website Load Slowly

Why Does My Roofing Website Load Slowly?

You might have come across the old age cliché that says “slow and steady wins the race,” but when it comes to your roofing website’s overall performance, that is undoubtedly a direct ticket to failure.

Improving your roofing website’s loading time is a win-win approach to keep the web users of your site happy and increase the revenue generated by your roofing business.

Here are our top reasons why turtles are moving faster than your roofing website: 

Non-Optimized Images 

An image is considered un-optimized when it has a large file size, undescriptive file names, and the site with no alt tags, which ultimately slows your roofing website’s performance.

Images created using software like Photoshop are saved as large files. Even though they contain a substantial amount of quality and detail, they can slow down your roofing website because of that excess detail.

Besides, Google does not see your images. Instead, Google reads the three or four-word descriptive terms to understand what the icon is all about. But without that description, Google does not know what your image is all about.

Excessive Usage of Ads 

Google AdSense can be an additional revenue source for your roofing business, but it can also slow down your website.

The most apparent effect of overloading your roofing website with adverts is more HTTPS requests that make your website unresponsive.

Mainly the rich media ads such as auto-downloads, pop-unders, and interstitials-may create hundreds of such requests, making your roofing website slow down its speed.

Failure to Use a Content Delivery Network

If you don’t use a content delivery network, then your roofing website will load slowly.

Content Delivery Networks (CDN) makes sure that your roofing website is served to a user from a nearby location. That helps your roofing website to load faster because the data travels a shorter distance between your user and the server.

High Roofing Website Traffic

A surge in roofing website traffic is another reason for the slow loading website.

Even if the information is conveyed super-fast, a roofing website can only hold a certain number of users each time.

Bandwidth is a technical terminology used to refer to the information an internet connection can handle at any given time. Broadband (large bandwidths) deliver information very fast and accommodate more users. “Mbps” refers to the amount of data that can be transferred per second.

Inefficient Web Hosting 

To display your roofing website online, you need to have a web hosting provider.

A web host is synonymous to a vacant unit in the real estate – It is the space where you create your roofing website.

When a prospect types your roofing website’s name into their browser, the web host serves your roofing website from their server. 

Some web host providers are better than others. If you choose an inefficient and cheaper web host for your roofing website, you will lose valuable clients because of your slow loading website.

Use of Unclean Code Slows Down Your Roofing Website

Use of Unclean Code Slows Down Your Roofing Website

Unclean coding is another common culprit for the slowness of your roofing website. When you create your roofing website, inline stylings, excessive new white spaces, unnecessary comments, and empty new lines can make your site’s stylesheet bigger, thus hampering its loading speed.

Your Roofing site CSS is not Optimized Properly.

Like Javascript, CSS is responsible for styling its pages and can delay it if left unoptimized.

Excess Social Sharing Buttons

It is crucial to let your prospects/clients quickly share your pages on social media; it can reduce your page loading time if you have too many social sharing buttons.

For such buttons to correctly do their job, you need to add them as plugins to your site. Such plugins will require retrieving data from their respective social media pages every time they are used.

Javascript Issues 

Javascript Issues 

JavaScript is the code that makes your roofing website interactive and functional for users. Without it, your roofing website will be so dull. However, if not appropriately optimized, JavaScript can slow down your site’s loading when prospects try to load it in their browsers.

When a browser attempts to display your roofing website, it must stop and the first load the JavaScript files it comes across. Render-blocking JavaScript slows down your roofing website loading speed.

Numerous elements on your Roofing Web Page

Your roofing page’s size is affected by various factors, including HTML, stylesheets, scripts, images, videos, and other items that may be on your website pages.

When you have lots of elements on your page, the page will load more slowly, which leads to a slow roofing website overall.

Too Much Flash Content

Although flash is an excellent tool for making your roofing website more interactive, it is more likely to slowly build your website load. Flash content usually is bulky in size and thus will make your roofing website load slower than usual.

Ideal Loading Time of a Roofing Website

What is the Ideal Loading Time of a Roofing Website? 

If your roofing website loads in less than 3 seconds, that is acceptable. However, anything beyond three seconds will make your bounce rate to increase sharply.

If your roofing website loading time exceeds 3 seconds, you must make speeding up your website your priority. But before you start this process, you must measure your current roofing website loading speed.

How to Speed up Your Roofing Website in 10 Simple Steps

Optimize all Images used on Your Roofing Website

With a vast selection of free photo tools available online, optimizing images found on your roofing website can be a breeze.

To optimize your website images, you need to compress them first.

Large images are often very bulky, and as a consequence, they load slowly.

The compression of such images helps lower the bandwidth of those images, consequently reducing HTTPS requests.

Check Your Web Hosting Provider

Your web host provider can have a significant impact on your roofing website speed. You need to select a web host provider with servers near where your prospects/clients are. If you are an American client having to access your site via a server in Northern Europe, that will affect your site speed.

Many roofers opt for cheap web hosting after they start a website or blog, so they select shared hosting. Over time, they publish more content, and their website grows, thus slowing down their websites. In such a case, they can upgrade their hosting plan and boost the speed of their website. Be sure to select the best hosting Service Company for your roofing company website.

Enable Browser Caching

Enabling caching improves your roofing website speed significantly and gives your prospects a more rewarding user experience. Caching usually involves the storage of static files like HTML documents, media images, and JavaScript and CSS files for faster and easier access. The database does not have to retrieve information every time there is a new request. The more applications loaded on your server, the more time it will take for your roofing website to load.

Remove unnecessary plugins 

Every plugin you add needs resources to run effectively. However, more resources mean a slow loading roofing website. If you have unnecessary or unused plugins in your site, you should delete and deactivate them to give your website speed the required boost. By removing unnecessary plugins, you can enhance your page loading time and, consequently, your roofing website’s speed.

Reduce HTTPS Requests

Roofing websites can be slow because of excessive HTTPS requests. When a potential client visits your roofing website, they ask for specific files. Their browser requests such data from your server using the HTTP protocol. These files include CSS, HTML, and JavaScript files. If you have a lot of https requests, the performance of your roofing website will get slowed. 

You can minimize such requests by:

  • Combining JavaScript, CSS, and HTML files.
  • Use CSS instead of images where possible.
  • Minimize the number of elements per page
  • Add a caching plugin

Social Media Platforms that Perform the Best 

Only use Social Media Platforms that Perform the Best 

If you know that your posts don’t get shares on Reddit or Pinterest, you can delete those buttons from your plugins. Reduce the number of social sharing buttons to three or four per page. That will help you to target high-value social media networks like Twitter and Facebook without overloading your users. It will also save your site from loading pages that are barely used. Your clients will not even miss them!

Reduce or Eliminate Third-Party Advertisers 

If ads cause your clients to bounce back from your site and reduce the loading time, you will lose valuable clients who are far much worth than your ads revenue.

If ads are your primary income source, you stand to lose clients by placing too many ads on your roofing website. Limit your ads to one or two per page and increase your roofing website speed. That will help to keep your prospects glued on your roofing website for an extended period.

Reduce the number of elements per page

To minimize the load on your roofing website:

  • Reduce the quantity and size of items in your roofing website. 
  • Consider whether you can attain the desired outcomes with few photos, details, or videos overall.
  • If you want to know whether you have too many elements on your page, perform a heat map test to understand what your clients/prospects are clicking and clicking. 

Increase Bandwidth to Cater to an unexpected Traffic Surge. 

High traffic is an excellent problem-every roofer should welcome it.

But to keep your roofing website loading faster, you need to increase your bandwidth.

It is a pretty straightforward process as you only need to call your web host and instruct him or her to increase your bandwidth. 

Use a Content Delivery Network to speed up your roofing website.

A CDN hosts your roofing website’s static files to deliver them effectively and minimize your server load and bandwidth. With a CDN, the requested content can be achieved much faster, since the server will be closer to the target end-users. As a result, there will be no latency, but your roofing website will load much faster. So, using a CDN will save a lot of bandwidth and significantly improve your roofing website’s speed. 

Hire a Professional to Optimize Your Roofing Website

Hire a Professional to Optimize Your Roofing Website Page Speed Today!

Various factors make your roofing website load slowly. This implies that several steps can help your site load faster as expected by clients. As a roofer, you don’t have enough time to run your business and speed up your roofing website. 

Hiring a seasoned roofing website design professional is an easy way of making your roofing website load faster. Professionals have the resources, expertise, and time to ensure that your roofing website loads in no time. 

If your roofing website loads slowly, Blackstorm Roofing Marketing can help.

We have an experienced team of web designers who are committed to optimizing your roofing website’s speed and helping you enjoy the best loading times ever.

Schedule an appointment online with one of our growth experts to learn more about our website speed optimization services. 

Categories
AdWords Alexa Amazon Alexa Lead Generation Local SEO Marketing Paid Advertising Roofing SEO Siri

How to Win More Roofing Clients Using Voice Search Optimization in 2020

Have you ever posed a question to Siri?

How about other voice assistants like Google Assistant, Alexa, or Cortana? 

Whether you have answered or not, the sad reality is that;

Most of your potential clients have spoken a question or command to any of these online assistants.

They have asked questions like:

“Siri, where can I find the best roofer in Tennessee?”

“Alexa, is it going to rain tonight?” 

Research shows that customers who use voice search, almost 50% use voice assistants to find a local business. 

So what does that mean for your roofing business?

Your roofing business cannot ignore voice search and expect to win more jobs online. 

Every roofer who operates a roofing website understands the value of search engine optimization. For years, roofing marketers, hoping to popularize their blogs, would research keywords and use them sparingly throughout the content to rank #1 on Google search results when prospects look for them online.

What is Voice Search Optimization and How Does it Work

What is Voice Search Optimization and How Does it Work

Voice search optimization refers to the process of optimizing your roofing web pages to appear in voice searches. Voice search is any search a prospect performs on the web using a voice command instead of text or typing.

But how does voice search work? Here is a breakdown of how things work in voice search in four simple steps: 

  • A prospect/ client initiates a voice search by addressing the device voice assistant using pre-programmed voice command (“Hey, Alexa,” “Hey Sir” or “Hey Cortana”)
  • The prospect/client gives authority or asks a question: “where do I find the best roofing contractor over here?” Or “SEO movie release date.”
  • Based on the kind of technology that the voice search uses, it will collect the packets of sound as syllables, phrases, or sentences.
  • Finally, the voice search system will translate the sounds’ units to text and initiate the search process.

Whew! Fortunately, we don’t have to worry about that too much. But isn’t it refreshing to understand what goes behind the scenes?

What is the Role of Voice Search in SEO? 

What is the Role of Voice Search in SEO? 

SEO is one of the most crucial marketing tools used by roofing contractors all over the world. Since its inception, SEO has undergone various changes, most of which come from the search engines’ limitations. Voice search and artificial intelligence will affect your roofing business progression with SEO. Roofers will now have to align their keywords to take advantage of this new technology to drive more demand and income.

Voice search will affect how roofing website content is written and narrow down to the target market more precisely within a short time. It will also assist offer relevant feedback after sieving through a massive amount of information. This will give your roofing business a competitive edge as it will concentrate more on the target audience. Furthermore, artificial intelligence can be used to analyze layouts, marketing content, and UI graphics.

Experts believe that voice search will eliminate the possibilities of black hat SEO, as it will help them detect false keyword stuffing in the coming days. Be it a personal computer, laptop, or mobile, voice search makes it easy for people of all ages to find local roofers by speaking to their gadgets. This ease of use in daily life will help voice search to grow in the coming days.

Why Do Roofing Contractors Need to Invest in a Voice Search Optimization Strategy?

A voice search strategy is essential for your roofing business. With more clients/prospects using voice assistants like Google Assistant, Alexa, or Siri, you need to invest in this strategy to reach them, mainly if you operate locally. More than half of voice searches are used to identify a local business.

Here are some of your roofing business benefits by implementing a comprehensive voice search optimization strategy:

  • Increased roofing website traffic
  • Raise your brand visibility and awareness
  • Enhances client engagement
  • High scope of roofing sales and conversions.
  • Drives more prospects to your roofing business.

How to Win More Roofing Clients with Voice Search Optimization

Now that you have understood the ins and outs of voice search technology, it’s time to know how to use the information gained to generate more roofing conversions and draw potential clients with voice search.

Create an Easy-to-Read Site Map

Your sitemap is how Google recognizes your search terms and their relevance to the prospect’s or client’s search. When you create a new roofing website, consider the keywords you are choosing and how they will rhyme with what your clients are searching for online.

If your map is organized and clean, Google will instantly recommend your roofing website if a web user performs a voice search for proper phrase or keyword. It is also highly recommended that you revise your old content to see if there are revisions that you can make in your URL link. This small tweak will help your business reach more clients searching for information related to your niche online.

Re-evaluate your Keywords

It is estimated that by 2022, more than half of American households will have a smart speaker. Combine that with the fact that every adult owns a smartphone with voice search capabilities, and it is easy to see why roofing contractors need to rethink about their keyword research strategy. We need to think about how an average homeowner would initiate a search and concentrate on those keywords.

How to Prepare Your Roofing Business for Voice search Revolution

Speech recognition and voice search software are on the upward trend like never before. If you have not been affected by the voice search yet, then know that it is around the corner, and over time everyone will be swept by the marvels of voice assistants like Alexa, Siri, or Google Assistant.

It is estimated that by 2020, almost half of the total online searches will be voice-activated (source). Voice search is the new wave of a technology revolution that roofing contractors must adapt. But the question is, how can you prepare your roofing company for this bleeding-edge tool? This post will discuss how voice search can be utilized and how it will change your business and the roofing industry in general.

Here are some of the things you can do to get your roofing business ready for voice search:

https://miro.medium.com/max/2464/1*3P52v4dQ0o8w0UVDqk7bcQ.gif

Improve Page Speed

Prospects/clients expect fast results for their voice searches. Most of the voice searches are performed over mobile and devices like Amazon Echo. And roofing website loading speed is an essential aspect of cellular search ranking signals. It was found out that the average time for a voice search results was 54 seconds. If you want to increase your chances of showing up in voice searches, make sure that your roofing website loads faster.

HTTPS and SSL Certificates

HTTPS prefix and an SSL certificate validate your roofing website security. Google had announced that in 2014, HTTPS would be considered as a priority ranking factor. This would apply to voice search as well. This shows that securing your roofing website with an HTTPS certificate will help your site to appear in voice searches.

Informative, easy-to-read and long-form quality content

Contents that are easy to read, having 2000-3000 word count stand a high chance of ranking high in voice search results. However, stuffing your posts with meaningless words to appear in voice searches is not the ideal method. Google selects content quality over quantity. If your post meets quality content guidelines, then Google will consider it the best pick.

Content engagement also plays a vital role in voice search rankings. Though Google does not consider social media signals when ranking roofing websites. It has been observed that highly engaging content tends to rank high in voice searches.

High SERP and Featured Snippets

Domain rating is more preferable than your page authority. Hence, a roofing website with more quality backlinks will be superior to one with an excellent backlink ratio. A roofing website with a higher domain rating ranks better in the search results.

Another factor you need to consider is the featured snippet section. Snippets are regarded as the ideal results of voice searches. More than 40% of voice search queries are answered in these featured snippets. They contain precise answers to user’s questions in a concise format. But you need first to make sure that your roofing website gets on top of the search engine results. Only pages that feature in the first page results of Google will appear in the featured snippet section.

Mobile Optimization

Mobile Optimization

Do you know that 1 out of 5 adults in America uses voice search at least once every month? The better mobile experience has become an essential factor in voice search optimization. Furthermore, Google has already announced that it will reward mobile-friendly roofing websites with a higher ranking.

Strengthen Your Roofing Marketing with these Voice Search Optimization Tips

Use Natural Language to Appear in Voice Search Results

Prospects use more conversational queries when performing a voice search. For instance, they are more likely to inquire, “At what time does roofer x open today?” or “Roofer x office hours.” So make sure that you try to include as many conversational keywords as possible. Such kinds of queries are also known as long-tail keywords. They are usually longer and tend to take the form of questions and phrases. Voice search results are generally delivered on the 9th grade English level, so make sure that your content is presented well and easy to understand.

Device

Check the kind of devices your prospects are using and optimize your roofing website for such devices. While voice assistants are found on smart speakers, research shows that most of these searches are performed on handheld devices such as smartphones and smartwatches.

Locale

Prospects searching for something local (such as a local business) are three times more likely to perform a voice search (particularly on a mobile phone) than a text-based query. What does that mean for your roofing business? It means that you need to be on top of your internet marketing game (like your online reputation and local SEO) if you want your roofing company to get found on voice searches.

5 Voice Search Strategies that you can apply today

Strategy #1:  Focus on giving answers directly

If you want to get the most out of your voice search strategy, begin by answering questions directly.

Did you know that over 50% of voice searches rely on featured snippets?

Such featured snippets answer questions from prospects directly.

Prospects normally perform voice searches in the form of questions.

(“Siri, how do you find an experienced roofer here?”)

(“Alexa, is it raining today?”) 

As a roofer, you need to start posting your content on the FAQ page for the most common questions that prospects ask, making it easier for your roofing website to get found in the voice search results.

To boost your visibility, keep your answers brief. 

Strategy#2: Make your Content Easy to Read 

When Google gets results for voice searchers, it attempts to locate content that an average customer can read and understand.

Don’t try to show off your roofing website using all the technical jargon, you know. 

Keep your website content simple that it can be understood by ordinary people so that your sites get found on voice search results. Also, make sure that your site can be followed by all visitors who interact with it.

Follow SEO Best Practices

Strategy#3: Follow SEO Best Practices

Did you know that roofing websites that rank high in desktop searches have the same chance of getting found on voice searches?

The reverse is also true.

If you have not optimized your roofing website for SEO, you will not get found on voice searches. But there are several things you can do to make sure that your roofing website gets found on top of search engine results, including the following:

  • Speeding up your roofing website
  • Integrating keywords on your roofing pages
  • Making your roofing website mobile-friendly.

So, you need to re-evaluate your SEO strategy to appear prominently on voice searches.

Strategy #4: Make Business Details Accessible 

Consider the kind of information that prospects might want to know about your roofing business when thinking of using your products or services.

They might want to know your:

  • Business hours
  • Address
  • Phone number
  • Customer reviews and ratings. 

And virtual assistants such as Siri are the convenient and fastest way of getting such details. Therefore make sure that these details are readily available on your blog, roofing website, and online business listings (like Google My Business and Yelp).

Invest in Local Service Ads from Google

Strategy #5: Invest in Local Service Ads from Google

Besides the regular pay-per-click ads, Google currently offers local service ads on top of its search engine results.

Local service ads help potential clients to learn about local, Google-verified roofing businesses and even book jobs directly from the ad. 

If you have invested in these ads currently, the good news is that you will experience improved voice search visibility. If you do not use local service ads, you need to invest in them, giving you more leads in text-based and voice searches.

Boost Your Roofing Sales with Voice Search Optimization Now

Voice search optimization will assist you in generating more leads for your roofing business and earn more sales. By implementing the voice search optimization tips discussed in this post, you will drive more voice searchers to your roofing company. 

Are you feeling overwhelmed by implementing these voice search optimization strategies on your business? Don’t fret as the Blackstorm Roofing Marketing team is ready to help optimize your roofing website for voice search. We have a team of experienced SEO specialists who will ensure that your business appears on top of voice search results.

Don’t miss out on potential roofing jobs because you don’t have a voice search strategy. 

Ensure that your roofing business is visible regardless of the device your prospects are using-whether it is Alexa, Siri, or desktop using text searches.

If you want your roofing business to be found on voice search results and don’t know to start, kindly schedule a free strategy session with our experts to win more roofing clients today!

Categories
Branding Growth Strategies SEO Website Design

So You Need a Mobile-Friendly Roofing Website: Here is What You Need to Know

Is your roofing website optimized for mobile devices?

Although mobile devices contribute approximately 52% of search engine traffic, most roofing contractors have not updated their websites for mobile performance. 

Do you fall into that category? 

In April 2015, Google stated that they would include mobile-optimized websites in the search algorithm, and this had roofing marketers scramble to make sure that their sites were touch-screen compatible and responsive. 

But now that the hype has dwindled, it seems many roofers have forgotten the benefits of running a mobile-optimized website and are contented with just having a responsive webpage.

Numerous studies have found out that when it comes to searching for content on touch-screen devices, about 48% of visitors start on search engines. 

This implies that for your roofing website to be found on a prospect’s mobile device, it should not only be mobile optimized but rank on top of the search results. 

Due to the limited screen sizes and the environment in which browsing occurs, prospects/ clients search for a mobile roofing website with a definite plan of action.

This implies that if your mobile roofing website does not instantly give them the details they require and do it in a quick and organized way, they will likely go to your competitor’s webpage.

Simply put, the average mobile user has an attention span of around 4-8 seconds. When it comes, mobile browsing speed is everything, and your mobile webpages must load quickly, don’t have too many graphics, and don’t require users to adjust their screen or zoom in.

Take a minute and ask yourself the following questions regarding your roofing website:

  1. Does it immediately convey your brand’s message?
  2. Is it simple to navigate?
  3. Do you have just one call to action on every page?
  4. Are your buttons touch-screen friendly?
  5. Can your prospect read content without toggling the screen or zooming?
  6. Does the webpage load instantly?
  7. Are ads, images blocking readers from accessing some information?
  8. Is the checkout process simple and easy to follow?
  9. Are opt-in forms accessible to fill-in? 
  10. Are your social media buttons easy to locate, and do they work?

This is an essential list that will help you assess your mobile roofing website’s performance and quality. If you want to make sure that your roofing website is as mobile-friendly as possible, here is a list of 10 features that your mobile-optimized roofing website must contain;

mobile-friendly Roofing website

Your mobile Roofing website should be easy to Navigate.

When using a mobile device or tablet, it is tough to navigate an extensive menu or navigation bar due to a lack of screen space. This implies that the menu bar on your mobile website requires to be adjusted to appear more accessible and more straightforward to navigate through.

Readability is exceptionally crucial for mobile website content because the text is smaller than laptop or desktop text. Your content should not force readers to zoom in to read every page of your site. Besides, make sure that your navigation sections are not clustered together, making it difficult for the user to click on every option. The navigation for mobile roofing websites should be vertical, and the space between the elements must be large enough to avoid misclicks.

Make Call-To-Actions Eye-Catching and Clear

Call to actions assist your prospects/clients to know what steps you want them to take during their visit and make it simple to do so. Most mobile devices, like tablets or smartphones, have a limited screen size, which implies that your CTA buttons should be adjusted to cater for this limitation.

CTA’s play a crucial role in any website design, whether desktop or mobile because they tell your client/prospects what they need to do after visiting your site. However, when it comes to mobile roofing, webpages need to be easily accessible and clear to immediately communicate to the client what their next course of action should be.

Ideally, your CTA should use contrasting fonts, colors, or other style elements to help it stand out. Keep in mind that most mobile users are in a hurry and don’t want to be redirected to a page they have no clue about or unsure of what will occur. So for such reasons, try to keep your CTA’s on mobile devices on point and precise.

Make it Easy for Prospects/Clients to Contact You and Ask Questions.

As a roofing contractor, it is essential to make sure that your leads, clients, and prospects can immediately contact you if required.

This will make your customers feel comfortable with making a purchase or reaching out for support. It would be advisable to have a “click to call” feature on a mobile device, which helps customers contact you from their mobile phones or tablets instantly. This feature should be on an easy-to-find location, mainly if you ask clients to insert their credit card details.

You may need to provide an email contact option, as studies have shown that prospects are likely to email your business instead of calling you.

To make your mobile roofing website feel welcoming and friendly, you may include a Frequently Asked Questions section that allows prospects/customers to find answers to any question they might have.

Another method of making your roofing business reachable is to incorporate Google Maps that lets visitors insert your company address into their GPRS immediately.

Roofing Website Should Load Fast on Mobile Devices 

Roofing Website Should Load Fast on Mobile Devices 

When prospects browse for information on their smartphones or tablets, they want things quickly, if not immediately. It is crucial to remember this when designing a mobile roofing website, and the general rule is that your website should load in less than three seconds.

This is because most users expect your site to load within 4 seconds or less, and besides, many customers are unhappy with the current loading speeds of their smartphones.  

When prospects/clients are unhappy with your site’s loading speeds, they will bounce back to your competitors whose pages load faster. This implies that in 4 seconds, you could have lost a potential client. 

You should also make sure that your mobile webpages can accommodate both three or 4G connections and Wi-Fi and that the whole site is kept under 1MB.

Thus, you should use videos and images wisely, since most of them occupy a lot of space.

Provide Filter Options to Help Visitors Find What They Are Searching for

When browsing on their mobile devices, visitors are likely to scroll through numerous pages hunting for high-quality content. 

That is why your search results must offer precisely what your users are searching for on the first page. It is also essential to include relevant information like prices, colors, featured images, and descriptions on the same page to prevent users from clicking too much on other pages.

Keep Fingers and Thumbs in Mind when Designing a Mobile Friendly Roofing Website

Studies have shown that one of the major complaints to using mobile sites is that the buttons are too small, and the text is too difficult to read. 

While you might have a lot of freedom when designing a desktop site, when it comes to mobile roofing websites, less and more significant is usually the best.

This implies that you need to have large buttons, and your content should be easy to navigate and read. You should avoid distracting pop-ups or sidebars and unnecessary information.

When designing your website, remember that the minimum tap area to accommodate visitors’ thumb width is 43 Px by 43 Px. This is not a general rule, but you need to keep an adequate spacing on your website.

Avoid Pop-Ups on Mobile Devices

Avoid Pop-Ups on Mobile Devices

Generally, pop-ups frustrate a client/prospect. Surveys and research also prove that clients are not thrilled by pop-ups, particularly when searching for valuable information on their mobile devices. 

Time is of importance for prospects/customers browsing on their tablets or smartphones, and pop-ups seem to divert them from what your site offers.

Pop-ups also occupy lots of space on mobile screens and may distract your users from completing the desired Call to Action (CTA).

Of course, this is something that your business needs to split test itself, but it is vital to determine whether or not having pop-ups on your mobile roofing website is worth it. 

Optimize Your Roofing Keywords for Mobile-Friendly Searches

When choosing keywords for your mobile roofing website, it is essential to think about what your potential customers will type in their mobile devices compared to what they type in a desktop platform. 

When searching for information on mobile devices, prospects/clients are likely to ask questions. Search by postcode or location and use terms such as “how,” “what,” and “where.” Think about the keywords you are going to use on your website. For example, consider including your location or postcode as part of your keyword.

For roofing articles, think of using terms like “how-to” or “what is” to be more relevant to your audience and needs. 

Keep Your Layout Well Organized and Simple 

When it comes to your roofing website, keep things well organized and simple to help your leads and clients to navigate easily. 

This means from the moment a user clicks on your website; they should be able to :

-Find the information they are searching for on the same screen

-Complete the desired action like booking a job or sourcing information

-Easily navigate through your desired process in simple steps

Don’t Use Stock Roofing Photos.

Try to get real photos of roofing projects you have worked on in the past. This boosts your goodwill with clients and does not look like one lazy roofing website design. Real photos provide proof that you are capable of offering topnotch services.

Roofing Website Checklist

Your Mobile Friendly Roofing Website Checklist

Mobile purchasing, browsing, and searching are here to stay, and in fact, trends show that it will become more famous in the coming days.

This implies that you have to prioritize updating your mobile roofing website and stay ahead of statistics and trends or risk losing a considerable percentage of leads and potential clients.

Now that you have scrolled through the ten ways to optimize your site for the best performance on mobile devices, here is a final checklist that you can use to check whether all pages are at par:

  • Does your roofing website load in less than 4 seconds?
  • Is your call to action clear and eye-catching?
  • Do your search options contain filters to helps users find what they are looking for?
  • Do prospects/ clients know where to go once they land on your roofing website?
  • Are the contact details easily accessible on every page?
  • Are pop-ups minimizing your conversion rates?
  • Are clients able to book jobs or buy products within a few steps?
  • Are your Call to Action buttons strategically placed?
  • Is your site content readable without adjusting the screen size?
  • Does your website offer precise information about the services or products?

Roofing Website Optimization

Next Action: Examine Your Roofing Website and if it is not mobile-optimized, Get a Responsive Design

By considering the above-discussed features, you can ensure that your site is built correctly to educate people searching for information and converting those who want to book jobs with your business. While your roofing website may be technically perfect, it could still appear awful to users. Grab your friend and ask them to navigate through your site using their mobile phones. Then request them to fill out the contact form and test the click-to-call button.  

If your site cannot be navigated efficiently, then it is time for a mobile site redesign. At Blackstorm Roofing marketing, we have experienced website designers who will ensure that your users have a pleasant experience browsing your site on their mobile devices as well as on the desktops. 

If you are searching for additional assistance in getting your mobile roofing website running professionally, please contact us to learn more about our custom, responsive roofing website solutions today.

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The Ultimate Guide for Commercial Roofing Marketing in 2020

Increasing roofing sales is the fundamental objective of countless contractors, small and large alike. Finding new prospects to book jobs with your business is a crucial part of the whole sales process. It may be hard for some contractors, but if your goal is to improve your roofing sales, you need to consider which marketing strategy will be ideal for your target clients. 

As a roofing company owner, you know that booking jobs is essential to your success and growth, and many other roofers wonder if there is something specific they can do to improve their close rate. Do you offer exceptional roofing services or products but aren’t attracting the right clients to book jobs with your business? That’s okay. 

This post will provide valuable roofing sales strategies to raise your presentation game so your company can secure more jobs than ever before. 

Professional roofing Image

Convey a Professional Image from the Word Go

An effective roofing sales presentation is much more than offering information about price or services. From the time you drive up to the building, everything about your behavior and appearance matters, including the clothes you wear on a material day. Dress appropriately, show respect to the homeowner and their building and remember to carry all your marketing materials, from video presentations to brochures, ready to go.

Focus on Educating, not booking a Job 

While many roofers focus on closing and pitching, ensure that you take time to educate your client about your services or products. Of course, you want to leave with a signed contract, but also you don’t want to remove the power of deciding for your client. According to a roofing contractor, over 90% of homeowners said the roofer they hired explained the essence of artistry and plan for achieving that objective. 

The client will trust you more if they feel that they are making a well-informed decision regarding your roofing services. Act as an expert and guru-which you are! During your presentation, discuss how the roofing process works, what the property owner can expect, and the benefits of quality materials and artistry.  

Differentiate Your Roofing Business from the Pack 

There has to be something that sets your roofing company apart from the rest out there. If not, why should clients turn to your business for their roofing needs? One of the most effective roofing marketing strategies is to discuss what makes your business a better option than other local roofers, whether you can handle complex projects or your crews.

In the modern business environment, the easiest way of getting ahead of rivals is to specialize. Maybe you can concentrate on using uncommon roofing materials. Perhaps promote a different roofing style. Whatever you opt to specialize in, focus on it as a way of getting ahead of the curve. Make your roofing business visible to your target demographic.

Evoke Scarcity

No property owner wants to hire a roofing contractor who struggles to get by, right? Everyone wants to partner with a roofing company with a consistent business since your customers understand that well-booked roofing contractors do an exceptional job.

Use this line of thought to create scarcity, if applicable, to your roofing company.

Here’s how you can do it.

If you are super busy, then portray that fact off! Show your ever busy schedule in your online profiles, like social media, and even during a conversation with the client. Scarcity can help to increase closing rates dramatically. The point here is to assist your leads to realize that they need your services more than you can offer them.

Referrals to Increase Roofing Sales

Use Referrals to Increase Roofing Sales 

When it comes to booking roofing jobs, never undermine the power of client referrals. Your prospects will be more comfortable partnering with you if you can show the testimonials from previous customers. Referrals are the building blocks for any roofing business that wants to increase sales. Nothing speaks louder to property owners more than the previous customers that you serviced. Make sure that you use such referrals when discussing with the homeowner.

Serve Your Existing Roofing Customers

One of the most straightforward but useful tools in your roofing sales arsenal is your current customers’ list. If you want to increase your closing rate significantly, then pitch to those customers who already know you.

Consider getting in touch with your existing leads through telephone, emails, or even flyers to inform them about any seasonal offers, discounts, or promotions. You have already developed trust with your existing customers, so leverage that network to boost your roofing sales.

Financing on roofing to Attract More Clients

Offer Financing to Attract More Clients 

Roofing is a considerable investment in your commercial or residential property. So to reduce the cost a little bit, provide pre-qualification and financing. Financing is the best option for property owners who need a new roof but don’t have enough money. As a roofer, make sure that you do whatever is possible to fit your client’s budget.

Listen and Understand Your Ideal Roofing Customer

As a roofing contractor, you can learn many things by listening to your customers. Ask yourself this question; what challenges is my ideal customer facing?

Your typical customer is possibly anxious about the state of their roof. 

What anxieties and frustrations do your roofing customers have?

  • Maybe they are frustrated because their roof looks unappealing?
  • Perhaps their family is stressed because of a leaking roof?
  • Maybe snow has spilled on their top, and they need to have it removed fast.

Listening and understanding the problems of your ideal roofing customers puts you in a superior position. You can create a superb sales copy and address the issues in a relevant and super focused way.

Many times, roofers take for granted the power of creating meaningful relationships with their customers. Remember, you are partnering with people on the most crucial belonging; their home.

Show Clients Their Warranty Options

Warranties can be nerve-wracking and confusing for your customers; make sure you educate them about your warranties. Information is the best weapon when it comes to closing a roofing sale. The more details your customers have about your warranties, your process, and what you can offer on the site, the more they can entrust you with their roofing projects. A contract can ease a lot of fears and worries in homeowners. Explain all your warranty options and assure your prospects that you will be there for them always. 

Come Prepared

As a roofing contractor, you already know that your job is inherently visual. In simple terms, your customers want a roof that looks good, and anything that you can do to give them this assurance will go along in closing the sale. This implies that you should come armed with brochures, a portfolio, and other marketing materials so that you can show potential customers what they can expect.

By doing so, you will create trust between your business and the homeowners, assuring them that you are concerned about upgrading their homes. When you come prepared, you place yourself as a more interactive and professional option. This alone will improve your business brand image in customers’ eyes, assisting you in attracting many clients and growing your business.

Sell Your Unique Value

Do you have twenty years of roofing experience? Do you have specific certifications or an excellent portfolio? Always make sure that you build your roofing sales pitch around your unique selling point. Simply put, you want to do everything you can to distinguish yourself from the competition. In doing so, you can rise above other roofers in property owners’ minds and gain the much needed competitive advantage. You want to ensure that your business name is paramount when clients think of roofing services, and an excellent way to do that is to promote your unique value.

If your customers have ever had a poor experience with roofers in the past, make sure that you differentiate yourself from such roofing contractors. Make sure that your meeting with potential customers is professional and educational. 

By promoting yourself as an authority in the field, you will gain your prospects’ trust and utilize your unique selling point to win more customers. 

You can also promote your unique selling point in various ways. For instance, if you use high-grade roofing materials, you want to make this known to property owners. Don’t just mention that you use high-quality materials, but instead discuss what benefits it can offer them. By proving that these materials are the best for their home, you will differentiate from the competition and close a deal.

Provide Amazing Roofing Experience

Always Over-Deliver and Provide Amazing Roofing Experience

Suppose you want to make sure that clients book jobs with your roofing company, again and again, over-delivering is paramount. Providing a terrific service that makes your clients happy is one of the effective ways of improving your closing rate. Why is that so?

Since your leads first do their homework on your company before contacting you, they ask their family and friends, read reviews, and check out your previous completed projects.

When offering an exceptional roofing service to clients, don’t view it as a short-term project. Instead, make a long term investment in your client and establish an opportunity for repeat business. Customers should obtain the same experience, no matter how small or big your roofing company is. Consistency is one other essential element of service to your clients.

Ask For the Roofing Review

Ask For the Review

We live in a society that values social proof. For this reason, your business profiles must show great reviews.

Always remember to let your customers know you appreciate and require reviews from them. Ensure that your happy customers still pen down a check on your online profiles (such as Thumbtack and Yelp).

Give Freebies as Much as You Can

Everyone loves free stuff; the more you give, the more favorably potential clients will likely perceive your brand in a positive light, leading to more roofing sales.

Examine your current offerings. Is there something that you can give out for free? For instance, you can opt to provide free roof inspection after a storm or hail damage to customers. This will tempt such homeowners to book jobs with your company afterward.

Provide Multiple Payment Options

Provide Multiple Payment Options as Possible

Okay, so your roofing company accepts credit cards. What about PayPal? It would be best to give your customers numerous options on how they pay for products or options.

Never allow your customers to get stressed on how they will pay your company! Instead, you want to be a dream roofing contractor with multiple payment options and no stress regarding high-quality workmanship.

Be Real

Potential clients like to book jobs with roofers who feel real. Don’t be afraid to throw your ordinary look into your sales pitch. Perhaps you can give your client a brief history you have with the company. Discuss your passions, hobbies, or family. Come to your client’s level and talk casually.

The Bottom Line

Finding an efficient roofing sales strategy does not have to be an uphill task.

With this post, you will be closer to developing the right sales pitch and win over property owners and grow your business. Whether your roofing company is new or has been operating for some time, you can benefit from the tips given in this post. What’s more, by perfecting your sales pitch, you will attract more customers and grow your roofing brand.

It’s time you get serious with your roofing sales strategy! With the right plan in place, you can take your roofing company to the next level.

If you follow the tips discussed in this post carefully, you will have a chance to boost your closing rate.

If you are hungering for a continuous flow of qualified leads, create a roofing website with powerful SEO strategies. Blackstorm Roofing Marketing is an excellent option to fuel your business growth to the next level. Please schedule a free strategy session online with our growth expert, who will help you develop a clear plan to boost your roofing sales today!