Categories
Lead Generation Marketing SEO Website Design

Leverage the Power of Roofing Videos to Get More Leads Online

Engage Prospects, get qualified Leads and boost Your sales with Roofing Videos

Video advertising is the new method of conveying the message about your roofing business, products, or services. Prospects/ clients like videos because they are entertaining, simple to digest, and engaging, and roofing marketers love it because it can give a high Return on Investment (ROI) across many channels.

If you want to get more leads, then you must invest more time online. Most roofing contractors focus more on SEO, but the most underutilized aspect of optimization is video roofing marketing; undoubtedly, video roofing marketing is the newest kid on the block. You may still have doubts. Is it worth to consider using videos to promote my roofing business? The answer is simple: yes, it is worth it. Other roofers are doing it, and it is the most effective and versatile roofing marketing tool out there.

Here are some reasons why you should use video roofing marketing right now.

Roofing Videos Boost Conversions and skyrocket Roofing Sales

Roofing videos can make you good money. Adding such a video on your landing page can increase your conversions by 80%. Videos can also cause a direct increase in roofing sales. 

Studies show that 74% of prospects who watched an explainer video about a service or product subsequently purchased it.

Videos are great for conversions because they tend to keep people around for a long time in your site (increases dwell time). This is particularly true for people who are not good readers. Supposedly prospects/ clients watching a video stay around three minutes more if there is a roofing video.

Roofing Videos Help you to widen your Reach & Coverage

With video marketing, you will be able to reach millions of prospects who are searching for roofing services/ products in your area. It will open up the worldwide market for your roofing business.

Roofing Video Marketing Will Make Your Business More Competitive

Videos are great in getting all sorts of information across your prospects or clients, and if you think based on practicality, an explainer roofing video can make a huge difference when educating customers on the pros and cons of a particular service or product. By using unique kinds of media and storytelling, you can quickly grab people’s attention and hold it while remaining entertaining. As a roofer, you may want to use an explainer video to stand out in the marketplace.

Videos Help to Improve Your Roofing SEO

More than 80% of total traffic will consist of video by 2021 (Cisco)

Search engines love roofing videos since they perceive them as high-quality content, so using videos on your roofing web pages can work wonders for your roofing SEO-as long as the videos are well- optimized. You can optimize your roofing video by incorporating the relevant keywords, a strong headline, and meta-description.

Roofing Videos Build Trust

Trust is the foundation of sales and conversions. However, building trust should be an objective on its own. The whole idea of roofing marketing revolves around building long-term relationships and trust. Stop selling and let prospects come to you by providing them useful and interesting information.

“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.” (Mark Schaefer)

Video content will ignite emotions and engage prospects. So, if you are serious about marketing your roofing company, you must invest in making high-quality roofing videos.

With the discovery of YouTube and its compatibility with HTML, videos have become a crucial asset for roofing contractors. Roofers are using videos to generate more roofing leads online. If your roofing website does not have a video, then you might be losing potential leads/ clients.

Where Can You Put Your Roofing Videos?

YouTube

YouTube is, no doubt, the largest video platform in the world. Google owns it, and thus, it is connected to its search results algorithm. When a prospect/client type a key phrase like how to get a commercial roofer, you will note that videos will be part of your search results displayed on Google.

Facebook

Facebook is another excellent platform for roofing videos. It allows users to upload the video files directly to its servers and later publish it on your roofing business page. Generally, if you already have a video on YouTube, sharing it on Facebook will help you get more views and, ultimately, more leads.

Instagram

 You can also cut 15-seconds roofing video clips and upload them on Instagram. This will help your social media signals and have a positive influence on your roofing website.

Final Thoughts

Video is the most popular form of content marketing, and the truth is that it will continue to rock for many years to come. It provides a fun way of getting close to your prospects and giving them a glimpse of what your roofing business is offering to clients. As a roofer looking for leads online, videos can help you stand out as an authority in your field and attract more clients. If you want to get more qualified roofing leads online but don’t where to start, feel free to schedule a free strategy session with marketing experts today.

Categories
Local SEO Marketing Promotion Reputation Management Retargeting SEO Website Design

6 Little-Known Hacks to Market Your Roofing Business

Generate Leads, boost your Roofing sales with these Super-Simple Marketing Hacks

As a roofer, you already know that finding qualified leads can be a significant challenge.

However, finding residential/commercial roofing leads does not have to be an overwhelming task.

Fortunately, this post will explain six proven, super –simple roofing marketing secrets for roofers who are searching for a steady stream of leads.

Without further ado, let us start with the most obvious.

Maximize Your Reach on Google

Property owners are searching for roofing services online near your area. Thus, your business must be ready to be goggled by prospects/clients looking for such services. If you are based in Murfreesboro, TN, then most searches will be like:

Roof Installation in Murfreesboro, TN

Best roofers near Murfreesboro

Murfreesboro roofers

Etc.

To get a continuous flow of leads your business needs to appear on top of the Search Engine Results Page, which implies that you should hire an agency to improve your roofing SEO continually.

 Here are some of the activities that the agency will perform to boost your SERP ranking:

  • Conduct keyword research to find less-competitive terms and help your business to rank high in SERPs.
  • Make sure that your Google My Business profile is complete and accurate
  • Stay updated on the latest Google Algorithm updates
  • Set up profiles on significant directories like Yelp, Angie’s List or thumbtack.

Make Sure You Leverage the Power of Testimonials & Reviews

Customers are now more than ever researching for services or products online before they make a decision.

What does that tell you a roofer hunting for leads online? Make sure you have legit reviews on your website.

For better or worse, your roofing business must invest heavily in the area of reputation management.

But what should I do to leverage the power of reviews and testimonials on my business?

To do that, make sure that you have registered and claimed ownership of the following platforms:

  • Google– since most prospects/ clients use Google, the profile page and reviews you have set up will be viewed alongside your roofing business listing
  • Nextdoor– is an upcoming social platform that is used by several property owners.
  • Better Business Bureau
  • Angie’s List
  • Facebook

Once you have set up these profiles, start to reach out to clients asking for reviews. Make sure that they give you good reviews, and if not, it gives you a perfect opportunity to make things right.

Apart from the profiles, here are surefire tips for leveraging the power of reviews in generating exclusive roofing leads:

  1. Engage with the clients when they leave reviews- This shows that your business values their feedback
  2. Use testimonials in your roofing marketing campaign to attract the same type of customers.
  3. Make sure that your business contact details are available on all profiles
  4. Request for reviews and testimonials from clients when a job is completed.
  5. Engage and monitor your reviews authentically.

Property owners trust other property owners and the ideal place for these strangers to interact is through online reviews

Create an Optimized Roofing Website

How you create and use your website will affect your roofing marketing goals, but just getting a website will not increase your roofing sales.

Pro tip:  Regardless of how flashy your roofing website is, the functionality should be your first consideration.

You should think of your roofing website as the business card and brick-and-mortar office where you direct prospects or clients.

Your goal of getting qualified leads stands a better chance of coming to fruition when your roofing website favors its execution. Regardless of the technique, you are using to get such points. So you need to make sure that your website is above par for prospects to convert when they stumble on it.asr

According to a study conducted by Stanford University, 75% of prospects judge a business based on its website.

In general, your roofing website should be professional, functional and easy to use. And since the primary goal is to convert those prospects into clients, your website should have a clear call-to-action that directs them to take appropriate action.

  A well-optimized roofing website should possess the following qualities:

  • Simple Navigation– links and buttons should be easy to spot and should direct prospects where they want to go.
  • Visually Appealing– An attractive theme relevant to your roofing business, videos, photos,  Sliders, and white spaces are some of the elements that will make your website captivating to prospects/ clients.
  • Lead-Capture forms– without filling in the forms, leads are likely to vanish away. You can make the process hassle-free by providing something free in return, like a free inspection or estimate.
  • Consistent content– You should update your site with fresh content regularly to make it rank high in search engines.
  • Decent loading speed– if a prospect has to wait for minutes before your site loads, they might be tempted to leave right away. Thus, your site loading speed should be decent for both desktop and mobile users.

Keywords are also an essential aspect of your website optimization because they are what prospects will search for, and Google will direct them straight to your roofing website, thus skyrocketing your rankings.

Add Videos that go Beyond the Basics

According to a study done by Smart insights, over 70% of clients choose video as the most effective way of learning about your services or products.

A video-a real-life story as you are finishing exciting features of a project –can be an accessible but most engaging of all your roofing marketing concepts.

Informative, roofing videos portray your authority, create more engagement from social channels and build trust.

Answer Queries on Your Roofing Website

This may sound obvious, but most of your rivals aren’t doing it

Clients have tons of queries that they want to be answered.

What is the cost of installing a new roof?

Should I replace or repair my roof?

If you note such queries from customers, then you can assume that they are asking the same questions on Google. If you want to drive more organic traffic to your roofing website, then you should strive to answer all the queries by creating individual blog posts that address those concerns from clients.

Show your Roofing Work Portfolio

Photos continue to find several applications when it comes to showcasing roofing projects. Some roofers use them to make rough estimates. Others use them to time-track roofing projects.

Apart from these uses, there is a marketing side where, after and before photos help to build trust with potential customers.

First, such photos should be of high-quality to make prospects interested in checking them out on your website. That means you have to buy a good camera

Pictures always try to summarize what you can do as a roofing contractor, plus they explain a lot of concepts that would take a lot of resources and time.

What’s next for Your Roofing Business?

Implementing the above roofing marketing concepts does not have another rocket science. It can be practical and straightforward.

Start by claiming your Google My Business Listing, optimize your roofing website for search engines and make sure that you answer questions that clients are asking online. This will allow you to be seen as an expert in the field.

Next, add a personal touch once clients start to interact with you. This way, you will begin to earn the reputation of a business that is concerned about its clients-not one who is only after making quick bucks.

Don’t forget to showcase photos of the completed roofing projects and lastly squeeze all the benefits by hiring a reputable roofing marketing agency.

Don’t b be afraid to outsource your roofing marketing expert. There a lot of benefits that you can enjoy by learning some roofer marketing basics, but the time comes when you have to concentrate on your bottom line-running your roofing business.

If you want to grow your roofing business online and don’t know where to start, feel free to schedule a free consultation with our marketing experts today.

Best of luck in your roofing business!

Categories
Reputation Management SEO

Is Your Roofing Company’s Online Reputation Hurting or Helping You?

Property owners regularly visit review sites like BBB and Yelp to evaluate and hire roofing contractors. Yet, they are surprised by several roofers who have no idea about what review sites say about them.

As a roofing contractor, getting new clients can be an uphill task. Customers may hire you for minor repairs here and there, but acquiring new customers is extremely crucial for expanding your business.

Since roofing is such substantial investment prospects don’t want to deal with a roofing contractor who cannot deliver outstanding results. Looking for a reputable roofer can be an overwhelming task. And that’s why many potential clients turn to Google for answers. That’s why online reviews matter to the growth of your roofing business.

In an age dominated by social proof, word-of-mouth, and influencer marketing, even a slightly negative review can do your roofing business to loose leads.

Negative reviews based on real customer experiences are bad enough, but the sad reality is that bad reviews are not always on the upward trend. Unscrupulous roofing contractors are known for planting fake negative reviews on their competitors- we have seen them do that. And despite the concerted efforts made by review sites to regulate them, fake reviews always find their way on your roofing website.

Negative reviews can damage your roofing business. Review sites like Glassdoor and Yelp appear on top of Google’s organic rankings for roofing business search queries. Such sites drive millions of organic visits per month, and if your first impression is a negative review, it can be hard to find new clients or generate leads. Fortunately, by evaluating the ranking of both the off-site and on-site content, you can be able to bring down negative reviews in Google.

 

Remember that reputation management is no longer an option, but an essential ingredient of growing your roofing business online. It is crucial to own up your roofing business reputation.

Fortunately, there are certain things that your roofing business can do towards achieving this goal.

  • Monitor roofing review sites for mentions of your roofing business (and that of your rivals-while at it you might unearth some weakness.)
  •  If the review site allows, respond carefully and professionally to negative reviews. Make sure that other readers hear your side of the story.
  •  Make it right. Besides responding to a negative review, do what is within your ability to fix the problem. Sometimes the reviewer will update the review sites with the new status you have earned.
  •  If you clearly identify or suspect a review being fake. Take action.
  •  Get positive reviews on major sites on the roofing industry. Most legit review w sites have a way of compensating clients when they leave a useful review.

Incidentally, one significant advantage of roofing SEO is that by monitoring the rankings of your on-site and off-site content, you can push the bad reviews to lower the ranks on Google. Marketing your roofing business is excellent at finding new clients/leads online. If you follow the tips provided in this post religiously, you can quickly get new customers since most of them will be searching for roofing services online.

Do you need help to defend your roofing business online? Feel free to schedule a free strategy session with our reputation management specialists-we are eager to know about your situation and to see how best we can help you grow your roofing business today.

 

Categories
Growth Strategies Lead Generation Marketing Paid Advertising PPC Reputation Management SEO Social Media Website Design

Should You Hire a Roofing Marketing Agency or Keep Things In-house?

Increase Conversions, Leads and Roofing Sales with an Experienced Roofing Marketing Partner

Should I hire a roofing marketing agency or create a marketing department in-house? When it comes to marketing your roofing company, this can be a crucial decision to make. You may get different suggestions from your business partners but still, be confused about choosing the right option.

There are several factors to consider when determining whether to establish an in-house marketing department or outsourcing to an experienced roofing marketing agency. These factors include cost, relevance, capacity, results, stability, expertise, and perspective.

So, let us examine some facts in detail to see if hiring a reputable roofing marketing agency is the right decision for your business.

Expertise

The roofing marketing landscape is competitive and complicated. With so many tactics available- including search engine optimizationwebsite design, pay-per-click advertisingretargeting, and social media marketing, to mention a few –it is nearly impossible to assemble an in-house marketing department with all the skills to implement your roofing business marketing strategy. Roofing marketing agencies have the skills, experiences, and tools that will help you get most out of your marketing efforts.

Cost

Hiring a roofing marketing agency to promote your roofing business online is cheaper than creating an in-house marketing department. Here is how: No staffing costs. When you hire an agency, there is no sick or holiday pay, pensions or salaries, no office to rent or software to buy. Just turn us off and on whenever you need us. Time is money, and marketing campaigns consume a lot of time. A roofing marketing agency understands how to optimize your PPC campaign.

Capacity

In the modern business environment, where every roofer is asked to meet ever-shrinking deadlines and wear several hats, creating an in-house department to market your services can be a considerable challenge. Hiring a marketing agency to promote your roofing business online frees up your time to concentrate on what you do best- running your roofing business.

Perspective

A good roofing marketing agency brings a new perspective to your marketing plans. It should evaluate your good ideas and challenge you on not-so-good ideas.

Stability

Let us assume that you have an in-house marketing department. What happens when one of your staff leaves? If your roofing SEO experts get hired by another company, that expertise and knowledge leave too. With a roofing marketing agency relationship, that concern vanishes. Good roofing marketing agencies have several members well-versed with a different aspect of online marketing; therefore, your marketing campaign never misses a beat!

Reporting

Mostly overlooked, your roofing marketing agency should be motivated to report on the results they have achieved over a given period. After all, a good roofing marketing agency must be able to demonstrate value and offer a positive Return of Investment (ROI) on your marketing dollars.

Choosing whether to outsource your roofing marketing to an agency or create an in-house department can be a crucial decision. But when is the best time to hire a roofing marketing agency?

 

4 Warning Signs it’s Time to Hire a Roofing Marketing Agency

Here are the telltale signs that will help you know whether time has come to hire a roofing marketing agency:

Roofing Sales are Stagnant

If you know that there is a massive demand for roofing services in your neighborhood and your sales team and prices are stellar, the problem with your lagging sales could be ineffective marketing campaigns. A straightforward way to know? A right roofing marketing agency offers a free brief strategy session. Book one and understand why your roofing sales are dropping day by day.

They will assess what you are doing now and offer ideas for improvement. You will come out knowing how your marketing strategy is messing you up, and a conviction that you should work with a marketing agency.

Your Marketing Results are a Miss or Hit

If your roofing marketing results have been a miss or hit, you might have concluded that inbound marketing does not give results at all. Could your blame lie with your inadequate marketing approach?

A roofing marketing agency will assess your goals and challenges carefully and draft a strategy to overcome those hindrances and achieve those goals. Over time, they will refine your approach to achieve a higher ROI.

Your Sales Department is not Generating Good Leads

Assuming that your salespeople are hard-working and skilled, it could be that your marketing campaigns are producing poor-quality or few leads. A good roofing marketing agency will monitor your current sales process and incorporate its marketing services with your sales team. With the support of your sales team, they will develop a stellar marketing plan based on real results.

Low Marketing Budget

Hiring an internet marketing specialist, content creator, PPC experts, web designer, and social media specialist can be very expensive, especially if you don’t have enough marketing dollars. Creating an in-house marketing department is out of reach for most roofing contractors, but you can still enjoy all the perks of all those skills and experience at the cost of one staff!

Make Your Decision

There are various reasons why roofers should hire an agency or do their marketing in-house. Both are viable methods of growing your roofing business.

After everything is said and done, your ROI is the most important number to your roofing business. Accordingly, your decision should be based on what will give you the highest ROI and grow your roofing business. Between the options, decide which one will provide you with the maximum benefits at a lower cost.

Are you trying to choose between a roofing marketing agency and an in-house sales department? Choosing the right roofing marketing agency is the difference between getting a Google penalty and growing your business, so you should not take this decision lightly.

 

Here are some reasons why you should choose the BlackStorm Roofing Marketing team to grow your business:

No Long-term Contracts

We allow results to speak on our behalf, and so offer month-to-month contracts to our customers. You will not have to fear being stuck with long-term contracts with Blackstorm roofing marketing.

Ownership Mentality

We market your roofing business as if we own it. We strive to learn every aspect of your roofing business model – from analyzing your competitors to calculating your profit margins.

Simple Monthly Reports that you can understand

We are always honest and transparent about everything we do on your roofing website. We track the results to the bottom line (ROI).

Industry Expertise

Unlike other digital marketing agencies, who specialize in several industries, we have got a soft spot for roofing companies. If you own a roofing company, then we can be your # 1 internet marketing partner.

If you want to know how we can help your roofing business to grow, feel free to schedule a free strategy session with our roofing marketing experts today!

 

 

Categories
SEO Website Design

7 Signs That Your Roofing Website Isn’t Built to Generate Leads.

If your phones are not ringing and contact form submissions via your website are few, your roofing website could be the problem. Many roofers fail to incorporate lead-generating tools in their websites, and that causes them to fail to get the leads they could quickly snatch.

Fortunately, this post will explain the ten flaws to avoid when creating lead generating websites.

10 Flaws To Avoid On Your Roofing Lead Generating Website

Your Roofing Website is not Mobile-Friendly

This comes on the top of the list because a non-mobile-friendly roofing website is a great hindrance to generating leads online. More people access roofing websites via smartphones than desktops, and the gap continues to widen every day. If your roofing website delivers smartphone users an awful experience, then they will form a negative perception of your roofing brand and are very likely to leave to your competitors. What is required is a responsive roofing website design-one that will automatically perform optimally on any screen size. If your roofing business does not use a responsive site, then you need to redesign it now.

Inadequate or misplaced Contact Forms

Contact forms should be sweet and short. Roofers usually error here because they ask too much information in the form. What do most of such prospects do? They will probably give and start looking for your competitors.

 

Secondly, if your prospects have to spend time hunting for your contact form, they will give up and find your competitors. The ideal place for links to contact forms are in the footer or body copy- these are areas prospects naturally search for contact links.

Unpersuasive or Too Much Copy

Potential clients need to be encouraged to make a call or submit a form. Usually, roofers fail to recognize this and write web content that mainly focuses on advantages, self-congratulatory texts, features rather than zeroing on problems they can solve for customers. Great lead generation roofing websites hit the nail on the head- thus making their prospects eager to learn more.

 

Besides, excellent roofing copy does not tell the entire story; it just a bit of content to make prospects curious to reach out to them. Lengthy copies are likely to bore or confuse prospects, and sometimes they can go completely unread.

Slow-Loading Pages

A roofing website that is designed to generate leads should be load fast. We all know how frustrating it can be trying to find information on a site that takes hours to load. What do most potential clients do? Exit and search for other roofers online. Fast loading pages are an excellent feature of an attractive roofing design.

Wrong Roofing SEO Foundation

Your website is an integral part of a roofing marketing strategy. Therefore, it should be engaging, creative, and optimized to pull prospects in making it one of the most effective ways of generating free roofing leads online. Thus having an SEO-friendly roofing website is crucial. General roofing SEO-related errors include worded navigation, poorly structured URL, and internal linking. If you have these problems on your website, feel free to schedule a free strategy session with our SEO experts today.

Poor Form and Phone Lead Tracking

Roofing companies that are serious about lead generation track phone calls and form submissions granularly, so that they can know where every lead is coming from. Let’s face it: if you can’t tell whether that significant qualified lead came from Bing search, Google search or an email, you will not know how to adjust your roofing marketing strategy to get more such leads online. Setting up proper tracking is a great website design skill that requires inmate knowledge of Bing, Google, and other digital marketing platforms.

Failure to Validate Roofing Sales Leads

Lastly, you will note that I have tactfully mentioned calls and lead submissions in the previous section. Kindly know that not all phone calls and form submissions are sales leads, this is vital! They might be misdialed phone numbers, personal requests, customer inquiries calls, or spam. Unless you have a system that differentiates between non-leads and actual leads, you may not know which digital marketing campaign is producing the highest ROI.

 

Design or Redesign Your Roofing Website to Generate Steady Flow of Leads Today

If your roofing website is not generating the much-needed traffic and leads, then you need to redesign it straightaway. Your roofing website is the best lead generation machine ever available at your disposal. It should attract property owners searching for roofing services online near your location and convert them to customers. A good roofing website should perform optimally regardless of the device that the visitors are using. In simple terms, it should be mobile-friendly and make Google crawlers happy, thus making your site to rank high in SERPS.

Your business needs to stand out from other roofers online. Fortunately, our web design team is ready to help you develop a stunning, mobile-friendly roofing website that will help to convert leads into clients for your business.

Avoid these seven mistakes, and your roofing website is sure to increase its lead generation performance!

If you want to build or redesign your roofing website, kindly schedule a free strategy session with our web designers today.

 

Categories
Local SEO Marketing SEO Website Design

Does Roofing SEO Still Work during the COVID-19 crisis?

Be found online, get leads and increase conversions with roofing SEO

As a roofer, I know you must have been affected by COVID-19- in some way. You might be seeing fewer clients as people try to keep social distancing rules, change leisure and travel plans, and concentrate on staying healthy rather than looking for roofing services or products.

Unless you are selling hand sanitizers or face masks, you must be concerned about the effects of the coronavirus on your roofing business, ROI, and an empty roofing sales pipeline.

So does that mean you stop marketing your roofing business? 

NO! 

Marketing your roofing business during the COVID-19 crisis can be challenging. While countries are slowly tightening their belts and getting qualified leads is becoming twice harder to find, you may be tempted to throw in the towel.

In terms of growing your business, now is the time to start ordering more materials by the truckload? Probably not. But it is an excellent chance to assess where your roofing business stands in terms of search engine optimization. Since some marketing strategies might not have a lot of weight now, you can rest assured that roofing SEO is more crucial than ever.

What does this mean? It is simple. Even during the COVID-19 crisis, prospects are out there searching for roofing products/services. They still have intentions of installing/ replacing a roof-may be not today, but later they might hire you. Your clients-even new customers are out there. Now it is your role to find them or, more particularly, make them find your roofing business online.

Reasons Why Roofing SEO Works Even During the COVID-19 Crisis

I understand that we are living in troubling times. But as roofers, there is one thing that we can control, the ability to remain resilient and make informed choices that will bring saving grace to our businesses. Why does roofing SEO work even during the coronavirus crisis? Here are the top 4 reasons to help answer your question.

Roofing SEO is Flexible

Your roofing website and marketing strategy may keep on changing, but SEO remains constant. Whether you have just started using SEO strategies or a veteran, there is always room for improvement. By opening your roofing website pages, assessing areas for growth, gauging those of your competitors, you will be making your website more friendly to search engines and thus attract more potential clients(even during the time of economic hardship posed by COVID-19). What can you do to make my roofing website on top of search engine results? You can use this time to make crucial website tweaks, additions, and revisions to take advantage of the higher rankings- you will be preparing yourself for long-term success.

Roofing SEO is Cost-Effective

This is a great one, especially during the COVID-19 crisis, where you have to account for every dollar that you spend in marketing your roofing business. Now notice that we did not say that roofing SEO is cheap, with but Cost-effective. What does that imply? Compared to traditional forms of advertising and marketing, effective roofing SEO will bring a higher Return on Investment. The dollars you spend on roofing SEO are spent with the sole aim of reaching out to prospects that are already searching for your services or products online. These are qualified leads that want roofing services and are just searching for an experienced roofer in their city.

Roofing SEO Will Last Longer than COVID-19 Crisis

It’s hard to understand now, but a crisis is temporal in nature. Sooner or later, the national economy will rebound, and things start to normalize. People will return to their businesses and your roofing technicians back to action. A few months from now, the uncertainty and apprehension you are now experiencing will be but a memory. That’s why the best thing you can do right now is to prepare your business to survive even after the coronavirus crisis. Optimizing your roofing website for search engines is a long term investment that will generate a high ROI.

Roofing SEO is Trustworthy

When the crisis hits, people typically become skeptical about whom they should trust. And that’s simply, understandable. Many people trust Google to give them answers to their daily life. If your roofing website has not scooped a top spot on Google’s search results, then you are losing prospects or qualified leads.

What Should I Do?

Don’t Panic

I know it can be easier said than done, right? But trust BlackStorm Roofing Marketing on this one. The best thing you can probably do to make sure that your roofing business gets through these turbulent times is to just take a deep breath and know that the COVID-19 crisis will pass on with time. Operating on emotion and fear can alter the trajectory of your roofing business and make it fail to achieve its objectives. Don’t allow that to happen!

Plan

As the clench goes, if you fail to plan, you are expecting to fail. It is time to look where your site ranks in terms of keywords related to your business. From there, check how your rivals are ranking, what they are providing that you are not, and what you can do to outshine them. Also, look at Google Trends to know what prospects are searching for in your industry. This will help you to adjust your content marketing strategy accordingly. Put in the hard work required to bring conversions and traffic down the line. Thinking about where you are, where you want to be, and what can be done to achieve your goals is crucial now.

Don’t Just Hire an Expert

The roofing industry is full of people who claim to know-it-all when it comes to search engine optimization. They might show you a few website tweaks with a false promise of ranking your site on the first page of Google. Such people will go ahead to tell you why your roofing is not ranking high in SERP’s. What you require, though, is an SEO professional who will develop a stellar strategy to make your roofing website rank and continue generating exclusive leads online. This leads me to my last point…

Partner with a Full-Service Roofing SEO Agency

 Roofing SEO is not a walk in the park, as it takes time before you achieve any noticeable results. Thus, it is not something that you can do overnight. There is always room for improvement. For example, while adding fresh content on your page is an advantage, you need to make sure the pages are loading faster, your photos are informative and engaging, your content is easily found, and user-experience is above board. That’s certainly a lot to request from any roofer. For such reasons, it is advisable that you partner with a full-service roofing SEO agency to develop, implement, and monitor your roofing marketing strategy.

If you are searching for a reliable, experienced roofing SEO agency, then your search stops here. At BlackStorm roofing marketing, we have helped other roofers like you be found by prospects. If you want your roofing business to rank for relevant keywords and outshine rivals, feel free to schedule a free strategy session with us today!

 

Categories
Growth Strategies Marketing Paid Advertising PPC Promotion SEO

10 Roofing Lead Generation Strategies To Implement ASAP! (If Not, Could Cost You $$$)

How Roofing Businesses can Find New Clients Through These Lead Generation Strategies

As a roofing professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point in time or another as a roofing professional is finding qualified roofing leads. Sure, you can purchase leads, but what good will that do? More often than not, the companies selling leads, do not specify who their target demographic is, or the type of roofing service the customer requires. Therefore, you’re not sure what your buying until you pay for it.

What is a Roofing Lead?

Understanding what a lead is, and the types of leads available is step one in the roofing lead generation process. A lead is a person or company that’s shown an interest in your product or service in this case, roofing repair, replacement, or other roofing services. As a business, you learn of the roofing leads in your local area through one of the roofing lead generation methods you’ll utilize to grow your business.

What Types of Leads are you Targeting?

Okay, so now that you have a clearer understanding of what a lead is, i.e., a person/entity in need of the services you offer, you’ll have to understand the type of lead you’re reaching, so you can utilize the right roofing lead generation tactics to reach them. There are two types of leads which are B2B and B2C. These are defined as

  • B2C (business to consumer)
  • B2B (business to business) leads.

B2C is generally residential customers, while B2B is more often than not industrial businesses or commercial customers in need of roofing services. Therefore, the types of lead generation you’ll use with B2C might not be as in-depth or detailed. The reason being is that your B2B consumer is usually also business owners. So, they have a greater understanding of the lead generation cycle and will understand how you’re attempting to reach them. Tailoring your roofing lead generation tactics to the audience you’re trying to reach, will help you better target yourself as a roofer, to gain their trust and eventually turn those leads into customers.

Roofing Lead Generation: Best Tactics to Employ

For roofers that want to attract the right audience, it’s essential to utilize the best roofing leads and generation tactics to reach them. So, consider a few of these methods for reaching your target niche, audience, and eventually turning those roofing leads into customers.

Roofing PPC (Pay Per Click) Ads

PPC ads target advertising campaigns on Google, Bing, Homeadvisor, and other sites. These ads sit atop the organic results on Google. So, they’re the first thing people see when they search for local roofing companies on Google. You want your roofing ads to be visible. Why?

  • Per click, companies can earn double, or more, than what they’re spending per ad
  • People click on PPC ads, so, you’re at least getting the customer onto your website
  • Most clicks go to the top 3 results on PPC ads, so you want your ad to rank highly
  • PPC visitors are up to 50% more likely to convert from roofing leads to actual customers, than people who find you through other searches

Although it has to be used in conjunction with other methods, PPC ads are a great roofing lead generation tool to use. If you need to set up and create credible ads that will convert, a web design team with the top PPC experts on staff can help!

Organic Roofing SEO

There’s no way around it; organic search engine optimization is still atop the list of roofing lead generation tactics to use. People will search Google for local roofing companies. Therefore, your site has to be optimized for

  • The right keywords (roofing, repair, installation, residential, commercial, materials, etc.)
  • Local search terms
  • Geo-targeting
  • Specific roofing services offered

Your site has to be optimized to ensure it’s atop Google’s results for local searches people are conducting. If your site isn’t optimized, consider hiring a specialist web design team to work on it.

Roofing Email Campaigns

Building an email list is one of the best roofing leads to generation methods you can utilize. When a customer indicates an interest (they fill out a form on your site or a review site), make sure you have an email campaign set up, to automatically send out follow up emails. Remind customers of your information. Let them know about promos or current specials. Tell them to schedule a free consultation by clicking the link in the email. Having an auto email campaign set up is the best approach.

Canvassing (Salesman/woman Approach)

You know that creepy door to door salesman? Don’t be that person! Instead, make sure you’re doing things correctly. When canvassing, consider doing so after a major storm in the area. Make sure you show up in

  • Full uniform
  • Are in a company van/vehicle
  • Have business cards
  • Bring your company ID

Let local customers know who you are, what your company does, and that you offer emergency roofing repair or services. If they request a consultation, excellent. If not, they are at least aware of your business, that you’re local, and the types of services you offer, given the business cards you leave behind with them.

Snail Mail or Direct Mail Campaigns

Yes, direct mail still works. Send out fliers with your company’s name and roofing services. Send out postcards with an offer for a free roofing consultation. Make sure your direct mail packages are tailored (don’t write dear customer, write Dear Mr.Smith), you can find out information about the addresses you’re sending mail to. Make them targeted, and let the customer know you are aware they need roofing services, and you have what they’re looking for.

Social Media Roofing Lead Generation

You can’t get around it; everyone is on social media today. Regardless of age, demographic, or location, people are on Facebook, Twitter, Instagram, and other social sites. So, use this to your advantage. Advertise on social media. Make sure you’re targeting roofing leads that are interested in roofing services. You can utilize an app like Boostpoint. This allows you to enter your target location, and learn about local customers who might be your next target. Make sure you’re geo-targeting those areas in the ad campaigns you create.

Attend Local Trade Shows

Trade shows are a great way to find new roofing leads. It’s also a great way to get your business name out there in the local community. There are both B2B and B2C trade shows, so depending on your niche as a roofing company, and who your target audience is, attend as many as possible. Some of the benefits of attending a local trade show include

  1. You can talk to potential customers face to face, you’re not behind a computer screen
  2. You can promote your product, your roofing services, and discuss their needs
  3. You can have customers discuss their needs with you
  4. Businesses can also set up consultations or free roof inspections (you get your foot in the door)
  5. You can take your product to the trade show, so customers can see and physically touch the roofing materials your company uses

At local trade shows, make sure you’re giving something of value away. Why would someone visit your booth if you’re not giving anything away, while the neighboring booth is giving away free magnets, pens, or other supplies? So, make sure you bring promotional materials to give away for free. Hand out pens, magnets, bags, koozies, and other items. Yes, you’ll pay for these promotional items. However, they have your company’s name plastered on them. So, every time that person opens the fridge, they’ll see the magnet and your company name. They’ll remember your business when they need roofing work done.

It’s also important to hand out business cards or schedule consultations at trade shows. And, after the trade show, call the customer or email them with reminders. Follow up with them. People tend to forget things, even their roof. So, make sure you’re following back, but don’t be overly pushy. Just give them a friendly reminder of your encounter, and let them know you’re ready when they need to call for services.

Partnerships/Alliances

Local roofing companies form alliances with Home Depot or Lowes, and other big companies which carry roofing materials. Although the terms of the agreement will vary for each company, it’s worth working with them if possible. Why? For starters, you can include Home Depot or Lowes on your website. These are names people know anywhere in the US, and they are also businesses people trust. So, if you let customers know on your website that you partner with them, and carry roofing shingles, metal roofs, or other roofs sold by these companies, it’s a great way to bolster your credibility.

You will pay a fee to these companies to utilize their name as well as the roofing materials you’ll use when working on a customer’s roof. However, it might be worth the investment, especially initially, as you can grow your brand and reputation. People trust big-name companies. So, you want to have these on your website so that you’ll be seen as credible, reputable roofing professional.

Online Reviews

 

You’re not paying for this, nor is it a direct tactic you’re using as a business owner, but it’s a great referral source for new leads. You’re going to include positive customer reviews on your website. But, these reviews only carry so much weight. Local searchers are going to visit Yelp, Google My Business, BBB, and other rating and review sites. When the reviews are positive about your business, this can generate new leads by people Googling your roofing company and calling you or filling out the online form on your site. It’s a free resource and is an invaluable tool for roofers (and any business owner for that matter).

How can you help bolster your credibility as a business owner? Make sure you have the proper tools in place to ensure your positive reviews are seen on

  • Google Maps
  • My Business
  • Angieslist
  • Facebook
  • HomeAdvisor and other sites

Make sure the reviews customers are writing are populating on as many review sites as possible. This will help your company grow in reputation, it will reach a larger contingency of potential local customers, plus people will rely on the reviews which are written on third party sites, more so than those which are directly on your website.

Online Sites Which Promote Service Providers

Have you ever visited Angieslist.com? It’s a great resource and site which compiles a list of the top local service providers in any niche that can help local customers and local roofing leads find the best local roofer. It’s not just this site; there is also

  • Thumbtack allows businesses to post their service for a minimal cost. The networking site helps roofers reach local customers. It also allows local customers to enter reviews about that service provider, so other potential customers can decide if the company is worth hiring
  • Homeadvisor.com allows companies to promote themselves as a local, licensed roofing company. This site does sell your leads to third party companies, so they’re not exclusively yours.

Although Angieslist.com is the most well-known site, which allows customers to review local businesses and review their profile, you can utilize a combination of these sites, or one, to promote yourself as a top local roofer. From there, customers will fill out the online form, with their personal contact information, and you can generate roofing leads this way.

Bear in mind you’re paying a fee to use the site as a roofing company, and you’ll pay for each viable lead that hires you. But, the returns are excellent if you can get a few big-ticket clients, and eventually referral business from those leads.

Don’t Limit Yourself… Utilize a Combination of Lead Generation Tactics for Best Results

As you can see, there’s more than one roofing lead generation tactic you can employ as a local roofing company. Regardless of whether you’re targeting B2C or B2B customers, for residential or commercial services, you’ll want to employ the right tactics, to attract the right leads. Consider using a combination of these methods, to help you gain a broader range of leads. It does take time, effort, and will cost you to attract new leads. But, it’s well worth the investment when you see the returns from one major roofing installation gig or major repair job you book.

When looking to attract new local leads, as a roofing company, these are a few of the many approaches you’ll want to utilize. So, get started on putting together your list, getting your profile ready, and building your online campaigns, to put your best foot forward to potential local customers you’re trying to reach.

Categories
SEO Website Design

10 Tips to Improve Your Roofing Website & Lower Your Bounce Rate

Do you want to create a roofing website design that works but doesn’t know where to start?

Are you searching for ways of reducing the bounce rate of your current roofing website? Your roofing website bounce rate (details which you can extract from the Google Analytics reports) refers to the percentage of prospects who navigate away from your site without taking any action.

If you are getting tons of traffic but struggling to turn those leads into clients, this post will provide simple roofing website design tips that will solve your problems.

Your roofing website should be a critical part of your paid search marketing campaigns. Therefore, a high bounce rate can render all your other online marketing efforts fruitless.

So, how do you create a roofing website that is visually appealing, functions optimally, and conveys your brand’s message clearly?

Without further ado, here are the essential tips that will help you improve your roofing website design.

Best Roofing Website design tips for Your Business

1. De-clutter Your Site to Improve its Loading Speed

The first thing that you can do to reduce the bounce rate on your site is to speed up its loading time.

Let’s face it. We have all at one time, or another navigated away from a website in frustration because it loaded slowly than we had expected. Sometimes we leave just after a few seconds of delay. Usually, your roofing website should load within the first three seconds. Otherwise, your business could end up losing valuable leads online.

Here are some pointers that can help you to declutter your site and improves its loading speed:

Remove any unnecessary plugins that you don’t use

Every time a prospect/client clicks on your roofing website, it has first to load all the plugins available on it (including those which you don’t use or need). Having too many unnecessary plug-ins on your site can reduce the loading speed of your web page significantly. We advise that you remove or deactivate all plugins that are not necessary.

Minify Your Roofing Website Code

Whether your site was created using JavaScript, HTML, or CSS, the code can be minified to remove all unnecessary characters. This can increases your site’s loading speed considerably.

Truncate Your Image Files

Images occupy a lot of bandwidth space, and of the most natural way of improving your roofing website’s loading time is to optimize your image sizes. In most instances, you can reduce the size of the image files without necessarily altering the way such images appear on your site.

2. Focus on User Experience (UX)

The most crucial design aspect of a roofing website that will attract a potential customer is high-quality user experience.

Can a prospect find it easy to get around your roofing website? Can they find details about your roofing products/services?

Do you have some roofing blogs to showcase your expertise? Each of these pieces of marketing information plays an essential role in offering information to a prospect who is contemplating on whether or not to outsource your roofing services.

It is also possible that some property owners trying to find a roofer are not good at navigating the web; the simple your site is to navigate, the better.

3. Optimize Your Roofing Website for Conversions

Your roofing website is the best place to sell your services or products. Thus, you should make it hassle-free for prospects to get from your homepage to hit the call-to-action button. Anything that prevents your clients from converting will cause them to navigate away from your site. As a roofer looking for customers, you don’t want that to happen!

Mapping out your prospect’s journey from the homepage to the final point of conversion can highly reduce your bounce rate. Make sure that the journey of moving from point A to point B is seamless as possible to enjoy higher conversion rates.

Give your prospects a way to connect with your roofing business. A strong call-to-action is one feature that improves your conversions, so make sure that you craft a perfect one.

Some of the best examples of great call-to-action icons include:

  • Click here for a free estimate
  • Call for a free quote
  • Contacts us to schedule a free roof inspection

A call to action can be in the form of banners, popup boxes, or only something that grabs your prospect’s attention. You can improve your roofing website design by allowing your prospects/clients to interact with the site and forcing them to take appropriate action.

4. Make Your Roofing Website Responsive

Nowadays, people use their mobile phones to browse the internet, which has ultimately caused many roofing websites to switch to a mobile-compatible or responsive design. It also explains why Google started to punish sites that are not responsive back in 2015. That said, a responsive roofing website design can help your roofing website to rank high in the search engine results.

In fact, over half of the overall website traffic comes from mobile devices. If your roofing website layout is not mobile-friendly, then you will experience a high bounce rate since prospects will have a hard time trying to navigate your site

5. Start a Roofing Blog

If you are searching for additional roofing website design hacks that work, this post has got your needs covered! A blog is not necessary for all sites, but if you don’t have one, you should think about starting one soon. Frequent roofing blog posts can help to improve your rankings on search engines, provide valuable information to your prospects, and improve your bounce rate.

Just make sure that the content on your blog resonates with your prospects and is of high-quality. Frequent roofing blog posts that are relevant to your site visitors will inspire confidence and establish you as an authority in the industry, making prospects more likely to revisit your site, linger longer, and ultimately become clients.

High-quality roofing blogs can easily be shared on the mainstream social media platforms, boosting your possibilities of going viral and improving website traffic.

6. Utilize White Space to Improve Your Roofing Website Design Readability Score

White space, also called negative space, refers to the blank spaces on your website pages in between images and text. It may not appear to mean much, but white space is a crucial roofing website design feature that comes with several benefits. When appropriately used, white space can improve the readability of your roofing website significantly.

If your roofing website is cluttered with various multimedia files, prospects can navigate away from the conversion points and are most likely to navigate away from your site without performing the expected call-to-action. Streamline your roofing website with white space to reduce your bounce rate.

7. Provide Client Reviews or Testimonials

You want property owners to trust your roofing company, right? The best way to build trust and credibility of your roofing business is by including real, honest testimonials or reviews from past clients directly on your roofing website.

Over 90% of prospects read online reviews before deciding to hire your business for roofing services/products. As a roofer, you don’t want your prospects to navigate away from your roofing website to find such reviews elsewhere. Engaging prospects more on your roofing website include reviews or testimonials on your web page.

8. Include Social Share Buttons

There is no doubt that social media has taken the world by storm today. Facebook has more than 2.45 billion monthly active users and 100 million active Twitter users daily. That’s why your roofing website must provide social share buttons to prospects.

9. Allow Scheduling Appointments Online

Your roofing website never sleeps, but your office assistant does. If a prospect is on your website at 3.AM, they should be able to book an appointment online. Creating a perfect landing page that facilitates this kind of conversion can help your roofing business to grow.

Booking appointments online can help prospects who are anxious about making calls; instead, they can schedule for a free strategy session and meet your team face to face.

10. Use Before and After Photos

It’s one thing to promise prospects that you use high-quality roofing materials and hire experienced roofing technicians. It is another thing to show them they can trust you for an excellent job. By using before-and-after photos on your roofing website, you indicate to your clients what they can expect after their roof is installed or repaired. These photos help to show prospects that you did an excellent job for your previous clients.

Need a High-quality Roofing Website Design?

If your current roofing website is not helping you achieve your business goals, then it is high time that you redesign it. At Blackstorm Roofing Marketing, our web designers have the right tools, training, and expertise to redesign your site on-time at an affordable price.

Here are some of the benefits you will by hiring our team to design or redesign your site:

  • You will get a High-quality roofing website that resonates with your audience
  • SEO-optimized roofing site that ranks high in search engines
  • A highly-responsive roofing website that can be accessed across all mobile devices
  • Clutter-Free sites that load in less than three seconds
  • We will take all the online marketing tasks on your behalf, thus freeing your time to run the business.

If you are ready to design or redesign your roofing website, contact us to set up a free strategy session for more information.

Categories
Local SEO Paid Advertising PPC Retargeting SEO

All you need to know about Roofing Keyword Research

Without the right keywords, you cannot get customers for your roofing business online. It is essential to rank or advertise for the right keywords so that you can get targeted visitors and convert them. The keywords that you choose for your website can make or break your online marketing plan.

The question is, how to find the right roofing keywords?

If you look at the search count, you might end up picking keywords that are not targeted for your roofing business. If you look at the targeted keywords, you might end up choosing one which might not have a high amount of searches. That is why; you need to follow the proper procedures to select the right roofing keywords.

We will share a detailed guide which will help you with the same. It will inform you of the keywords which you should choose for your roofing business.

Let us first help you understand how to determine the value of the keyword. Only then, you can choose the right ones.

How valuable is the keyword?

The value of the keyword is dependent on two factors. It is the search volume and CPC. CPC stands for cost per click. It means that if you try to buy traffic for that keyword, it is the cost that you would have to pay for each visitor. You can find all these numbers in a Google Ad’s account by looking at the Google Keyword Planner.

Keyword value = number of searches per month * CPC

Let us give you an example to help you understand more.

If you consider the most searched roofing keyword in the United States that is “Roofing,” the number of monthly searches across the nation is around 350,000. The cost per click is about $8. It means that the keyword value is approximately $3 million per month. It means that if you start ranking for this keyword, you will get visitors worth hundreds of thousands of dollars each month-although this example isn’t feasible unless you can offer roofing products/services to everyone searching nationwide.

Therefore, when choosing keywords for your roofing company, it is essential to choose ones that have high keyword value. It will ensure that you get enough visitors to make it economically viable for you to rank for that keyword.

Now that you know the premise of choosing the keywords for your roofing website, it is time to understand the different types of keywords you can choose from.

What are the different types of keywords?

Did you know there are three types of keywords that you can choose from for your roofing business?

The three types are trophy keywords, longtail keywords, and LSI keywords. We will go into the details of these three types to help you understand how to choose keywords for your roofing business.

1. Trophy keywords:

Trophy keywords are characterized by the highest value among all the keywords relevant to your website. If you operate in Miami, the trophy keywords would be “Miami roofing” or “Miami roofer” or “roofing Miami”.

It is generally a combination of the industry in which you are operating prefixed or suffixed with the city name.

The other trophy keywords, in this case, can be something like “roofing contractor Miami” or “roof repair Miami”. It depends on the keyword value. You have to calculate the keyword value of all the relevant keywords, and the top 5 can be considered as the trophy keywords.

2. LSI keywords:

LSI stands for latent semantic indexing. Google uses LSI keywords to display relevant search results. It means that the same keyword can be varied according to the user to find the roofing companies or any other such businesses. That is why; it takes into account the LSI keywords that you use. LSI keywords in case of a roofing business can include keywords like:

  • Best rated Roofing contractors in Orlando
  • Concrete roof repair in San Diago
  • Asphalt roofing contractors in Memphis
  • And so on

The LSI keywords are precise and might have a lower keyword value. However, the advantage of LSI keywords includes:

  • Highly targeted traffic
  • Little competition
  • Quicker ranking time

That is why, in spite of the low volumes, you cannot ignore LSI keywords. They would be the first ones to bring traffic to your website when starting an SEO campaign.

3. Longtail keywords:

Once you are familiar with the trophy and LSI keywords, now comes the time to choose the longtail keywords. These keywords include keywords like:

  • How much is roof leak repair in Dallas
  • Roof replacement cost in Nashville Tennessee
  • Roofing contractors that repairs leaks in Denver

These keywords have a keyword value, which is generally lower than that of trophy and LSI keywords. However, it is still valuable because these are prospects with buying intent.

Summary

Generally speaking, it is advisable to choose keywords spread across all these categories. However, one thing which you have to remember is that you should not miss out on any trophy keywords. These can give a real boost to your business.

Some Examples of Roofing Keywords:

Now that you know the three types of keywords and how you can calculate the keyword value, we will share with you some examples of the keywords which you can choose from. These are specific to Miami, and you can replace the city with the city in which you operate.

  • Roofing Miami
  • Roofer Miami
  • Miami roofer
  • Roofing company Miami
  • Miami roofing company
  • Roofing contractor Miami
  • Roofing company near me
  • Roofing contractor near me
  • Roof repair company Miami
  • Miami roof repair company
  • Residential roofer Miami
  • Commercial roofer Miami

These are some examples of the keywords which you can choose from for your roofing business. Once you replace Miami with your city, it is essential to look at the keyword value once again to ensure that you choose the right keywords.

ARTICLE: Most Commonly Searched Roofing Keywords

How many keywords should you target for your roofing business?

Your aim should be to target as many keywords as possible. As long as the keyword value makes economic sense, you should target as many keywords as you can. The things which you should look out for include:

  • Is the keyword targeted to your business?
  • Do you provide such a roofing service?
  • Is the keyword value that enough?

After you find answers, it would become easy for you to choose the right keywords. One thing which you need to keep in mind is that the keywords should be a combination of trophy keywords, longtail keywords, and LSI keywords.

So, if you’re struggling to choose roofing keywords for your website, you can use this guide. It will ensure that by spending little time, you can find a long list of keywords. As a result, it will very easy for you to rank your website for relevant keywords and get customers online.

Categories
Marketing Retargeting SEO

The Ultimate Guide to Ads Retargeting for Roofing Contractors in 2020

As a roofer, you spend a lot of money and time trying to promote your roofing website. And you are probably impressed whenever new prospects land on your site. But the excitement is short-lived if the new prospects are not helping you to increase your revenue/ profit.

Unfortunately, studies suggest that only three percent of new prospects who visit your roofing website convert into clients. Simply put, your roofing business will book three jobs out of 100 prospects that land on your site. This is because it takes time before a prospect decides to hire you for the job.

The major problem is that these prospects may never come back to look for roofing services/ products on your site again. So how are you going to follow up on the massive chunk of prospects who navigated away from your website? Luckily, there is one thing you can do to bring back those prospects- run roofing retargeting campaigns.

This post will explain everything you need to know about roofing ads retargeting, how it works, why it is crucial for your roofing business, and tips to get started in a few minutes!

Without further ado, let us dive straight into our post.

What is Roofing Ads Retargeting?

Roofing ad retargeting, also called remarketing, retargeting is the process where you target ads to prospects that have interacted with your website earlier but have not been able to convert into a sale.

For example, if a prospect lands on your roofing website and browses different pages, without filling out the contact form or booking a job, roofing ads retargeting can help to reach them out again.

Since you don’t have their contact details, retargeting works through cookies and pixels. So, when a prospect lands on your website and navigates away without converting, you can set up a roofing retargeting campaign to continue sending them further marketing messages until they convert.

Instead of wasting your marketing dollars trying to get new prospects, you need to retarget prospects that have already interacted with your site with personalized messages and ads.

Let us explore further how Ads Retargeting Works for roofing contractors.

The term Remarketing and Retargeting are often interchangeable.

How Does Ads Retargeting Works for Roofers?

When prospects land on your roofing website, they are generally tagged with a pixel or cookie. This helps you to earmark and target these prospects with custom ads whenever they are online.

Retargeting helps you to remind your clients of your services and products after they navigate away from your website without purchasing. It helps you to show your prospects relevant ads when they visit other sites.

What makes roofing retargeting particularly effective (and possible) is its unique capability of real-time bidding (RTB) technology, which allows roofing marketing professionals to bid on and buy an ad impression.

Reasons Why Ads Retargeting is an Important Marketing Strategy for Roofers

There are various reasons why Ads retargeting is so powerful, particularly for performance-driven roofers, here is why:

Retargeting Gives Roofers a Second Chance to Convert a Prospect

What makes ads retargeting special is the fact that it only targets prospects who had earlier visited your landing pages or roofing websites. This implies these prospects have already been exposed to your brand and, most likely, your roofing services or products. As a result, these prospects are more qualified and can easily be convinced by your continuous marketing efforts.

If most of your website traffic consists of one-time prospects, organic or paid, that would otherwise vanish away, roofing ads retargeting helps you to continue marketing to those prospects and return them to the conversion funnel.

For instance, look at a roofing PPC campaign, when the advertiser is bidding on high-value keywords. When the prospect clicks on the ad, the roofer gets charged and is typically given one chance to convince that client to book for a service or product.

But with roofing retargeting, the high-value prospect can then be retargeted with subsequent ads at a cheaper cost. Retargeting ads act as an online reminder to prospects of their desire to book jobs through your site, hopefully encouraging them to come back and convert.

Retargeting Drives Steady Flow of Roofing Leads By Capturing your Prospects Data

Retargeting perfectly complements your search engine marketing and roofing SEO efforts. If you have a steady flow of organic prospects landing on your roofing site, you should take advantage of that massive traffic to craft a retargeting list. This is particularly crucial if a bunch of traffic consists of one-time prospects that would have vanished away without converting.

Retargeting Helps Roofers to Generate More Sales

This is the most crucial and distinct advantage of retargeting as an integral part of your online marketing strategy. Different roofers have various metrics based on the type of roofing services/ products they offer. Still, every roofer who wants to stay ahead of competition must pay attention to the revenue generated.

Retargeting Ads Helps Roofing Contractors to Reach Interested Potential Clients

Retargeting helps to reach out to prospects, who had expressed an interest in your service or product offering, now you just have to nudge or remind them to fill out the contact form at the bottom of your roofing website. Roofing ad retargeting is advantageous to your business because through it you can reach interested potential clients, rather than reaching out to a bunch of prospects who may not be interested in your services.

Retargeting Increases Your Roofing Brand Awareness

Recent studies show that it may take up to seven impressions by your brand on a client to build trust for them to convert. Retargeting can reduce the time your client takes to build sufficient brand awareness and make a purchasing decision. Even if those prospects don’t book a job straight away, you are putting all the odds in your favor because your brand will be the first one to be remembered once they decide to move forward. Brand awareness is crucial for your roofing business growth, and retargeting offers advantages in that area.

Retargeting ads help Roofers to Get More Conversions.

Retargeting ads will help roofers to achieve a high conversion rate, and the cost per acquisition will be low because you are just targeting the right prospects using the right ads. Therefore, prospects who click on your roofing retargeting ads are more likely to have the intent of purchasing.

Retargeting Ads are Cost-Effective

Since you are concentrating on prospects that are likely to purchase your services, you will be obtaining a good bang out of your roofing PPC buck. Retargeting narrows down your target audience to those prospects who have not converted, thus making it more cost-effective.

Types of Ads Retargeting

You can retarget prospects based on several factors, such as emails, intent, searches, and website visits. All of these methods are crucial to returning the traffic and increase leads. Without further ado, let us explore some of the most common forms of roofing ads retargeting.

Search Retargeting

When using this method, you are going after prospects that have searched for services using keywords that are relevant to your business. Thus, a roofer here will be making assumptions based on the searcher’s intent. However, just because a property owner has used keywords that are relevant to your business does not imply that they are ready to buy.

General Roofing Website Retargeting

This is the most popular form of roofing retargeting. You can use this form of retargeting on platforms like Face book, LinkedIn, Quora, and Twitter. Unfortunately, roofers will have very few options with these methods.

Email Retargeting

Just like with the other forms of roofing marketing, retargeting can also be done through emails too!

How Can Roofers Craft a Specific Retargeting Offer?

Roofing contractors can take advantage of retargeting offers to lure prospects back to your roofing website and convert immediately in retargeting ads.

Retargeting ads are fantastic because roofers can retarget based on the pages that the prospects had visited on their website.

For example, if prospects were reading about asphalt shingle roofs on your roofing website, but did not reach out to you. A retargeting offer can be crafted as follows:

“Limited Time Offer: Get Up to $1,500 off new Asphalt Shingles roofs. Offer Expires on 12/31. Schedule your free roof estimate today.”

This ad will attract your prospect’s attention as well as to make them take action because of the limited time discount.

Having an offer is crucial to your roofing retargeting success. You want the prospects to come back, so you need to give then an enticing offer to achieve that. This could include but not limited to:

Limited customer discount (You can provide a service to the limited group of people

  • within a specific timeframe)
  • Free add-ons to the roofing services
  • Discounted service

Roofing Ads landing pages

Another important thing that you need to consider is what will follow after prospects click on your targeted ads. So be careful not to send your prospects to your homepage, which does not say anything about the advert you have just posted there.

You must craft a specific roofing landing page that has all the details about the offer and allows people to contact your business, whether on email or filling out the contact form.

This is CRUCIAL if your retargeting ads are to achieve great results.

Where can Roofing Contractors Set Up Their Retargeting Ads?

There are various platforms where roofers can set up their retargeting campaigns, including:

Facebook/Instagram

Almost all prospects are on social media, these ads are effective and cheap at getting prospects back to the conversion funnel.

Google Remarketing Ads

We all know that Google controls a huge chunk of the search market. You should try to rent an advertising space with them to stay ahead of the curve.

YouTube

Many prospects enjoy watching videos. You can insert a retargeting video for them to watch when they move from one video to another. This will catch their attention!

Do You Have Retargeting Ads Set Up?

Even if your roofing website is properly designed with all the conversion elements intact, you are likely to only get 20 out of 100 prospects requesting your services. What will happen to the other 80 prospects? They will navigate and visit your competitor’s websites.

Retargeting them is the only way that they can return to your site and convert. After visiting your website, prospects will be browsing social media or other sites, and seeing your retargeted ads. It is a good strategy of bringing prospects back and establishing a powerful roofing brand.

Retargeting for Roofing Contractors: the Surefire way of Growing Your Brand Online

When done properly, a roofing retargeting campaign can boost the growth and traffic of your business, all from the web! It makes sure that your brand is in front of prospects in your locality thus increasing their trust that they might contact you. Higher rankings = Increased traffic = More customers.

A good roofing retargeting campaign takes patience and time, but the end results are worth it. BlackStorm Roofing Marketing not only has professionals managing your ad campaigns, but they have a thorough knowledge of the roofing industry.

Roofing ad retargeting can be a cost-effective method particularly for roofers working on a budget. This is because of concentrate only on prospects that are interested in your roofing services. It is a great advertising model that helps roofing contractors to promote their services or products. Retargeting helps your site to reach out to prospects who did not convert initially by telling them that your services are still worth a try!

Level up Your Roofing Re-targeting Ads with BlackStorm Roofing Marketing

Every roofer strives to win back the prospect who never converted during t their first visit. Re-targeting helps to bring back those prospects who navigated away from your site before they converted. But how can your roofing business achieve great re-targeting results without partnering with experienced roofing marketers.

At BlackStorm Roofing Marketing, we don’t promise but deliver great roof retargeting campaign results. We will give you the secrets on how your business can be ranked #1 on Google and snatch most of the leads from your competitors. If you are searching for a roofing retargeting partner, don’t hesitate to contact us for a free strategy session and quote today!