They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
Are you frustrated because of buying roofing leads without seeing any noticeable results on your bottom line?
Are you wasting your advertising dollars on a roofing marketing company that does not produce the desired ROI?
This post will offer a step-by-step guide to create a proven digital marketing plan/strategy that will transform your business into a non-stop lead generating powerhouse if that sounds familiar.
How many times have you come across a killer roofing marketing strategy and asked yourself,
“Wow, I wish I would have tried that in my company.”
(Glossier, am staring at you)
The sad reality is, when you are marketing your company alone, it can be daunting to tell whether your roofing marketing plan is as powerful and comprehensive as it could be.
To help ease the uncertainty, we have created this post to show you how to create effective roofing marketing strategies that leave no stone unturned.
Without further ado, let’s look at the strategies our experts implement to help your roofing business get more leads, book jobs, and make more money.
Get an Optimized Conversion Website
Optimizing your roofing website to get more leads is a no-brainer. However, it is not as easy as touching your “click here” button on your roofing website’s homepage and watching the leads streaming in like a flood.
Instead, designers and marketers need to take a more tactical approach. This article will discuss effective tips that work to optimize your website to become a non-stop lead generating machine.
Without further ado, let’s unpack the five simple ways to optimize your roofing website for conversions.
Your potential clients are searching for information that is relevant and unbiased. If you can engage your leads through your content, turning them into paying clients will be a breeze.
Engagement refers to the close connection between your roofing business and its clients. And it’s what drives referrals, viral growth via social media, and improved online reputation for your business, so it’s not a small thing!
Quality content is the key to increasing engagement. Whether through email newsletters, witty social media posts or unmissable roofing blogs, the way you write your content has a huge impact on whether your leads will convert into paying clients.
Do you know the first thing that your prospects do when they wake up in the morning? They check their mobile phones ever before they hug their kids or do a morning run. Since you don’t want to lose potential clients accessing your landing page on other devices than your desktop, that’s why you should partner with our web designers to make your roofing website perform optimally on mobile devices.
Moreover, Google rewards mobile-friendly websites with higher search rankings. So, having a responsive and mobile-friendly roofing website design is crucial for search engine optimization and increasing your conversion rates.
Site speed has a direct impact on your conversion rates, particularly for mobile pages. The reason why site speed affects conversions is simple; Google rewards fast websites with higher organic rankings. A roofing website that loads short will lead to a pleasant user experience, while slow ones will give users a poor experience. If you want to skyrocket conversions in your business, make sure your site loads in less than three seconds.
If you don’t want to lose potential customers to the competition, make sure that your website looks professional. Here are some issues that may make your site appear unprofessional; low-quality content, bad design, and low mobile experience. If youneed help building a professional conversion-focused roofing website for your business, talk to our experienced designers today.
A Call to Action button is a form or link put within your website or blog content to attract prospects’ attention, turning them into leads. Well-designed CTAs should be strategically placed in your content in an eye-catching location where there is no flow disruption. It should be visually appealing and visible from a distance but not distracting users from other page elements.
As a client of Blackstorm Roofing Marketing you will get a roofing website that is custom-built for conversions;
A responsive and mobile-optimized website that performs optimally on all devices
Easy to tap CTA buttons for cell phone users
An updated roofing blog with freshly published content
Multi-step CTA’s that convince prospects to request additional information
Your roofing brand will look amazing, and prospects will want to book jobs with your company.
We have proven this over and over in our testing. And we will set up a conversion-optimized roofing website for your business in less than three weeks.
Optimize Website for Search Engines
Modern property owners are tech-savvy and will do some research first online before contacting your roofing company. They turn to search engines like Google, Yahoo, or Bing to discover roofing contractors near them. If they don’t find your website via Google search, they will book jobs with your competitors.
Website optimization is the process of using advanced roofing marketing strategies, tools, and experiments to ensure that your site shows up in the Search Engine Result Pages (SERP) when potential clients look for your services or products online. Knowing to optimize your roofing website for SEO is key to your business success.
Here are the three steps you can take to optimize your roofing website for search engines:
If you want to achieve higher organic rankings and make your business more visible, you must consistently publish quality content. It is the kind of content on your site that will keep glued there or clicking off to your competition.
Here are some key advantages of publishing rich-value content on your roofing website;
Quality content generates High Click-Through- Rate (CTR), which Google considers crucial when raking roofing websites.
Quality content produces Backlinks: Getting valuable backlinks from high authority sites shows Google that your website is trustworthy and rewards it with high organic rankings.
Valuable content helps you to include keywords: keywords help your company to compete with other roofers in the neighborhood.
Quality Content Improves User Experience: SEO involves several roofing marketing strategies like utilizing keywords, generating backlinks, and writing quality posts.
Consistent blogging will help to optimize your roofing website for search engines. This means that you write roofing blogs that utilize keywords, optimized images, internal links, and effective headlines to make your site visible to search engine crawlers. If you want to optimize your website for search engines, make your blogs easy to read and informative to attract leads that may be looking for answers to their roofing problems online.
Gain Authority over Other Mentions (aka backlinks)
Backlinks are a crucial factor in helping your site rank high in search engines. When authority sites in the roofing industry link to yours, Google interprets that as a sign of your site’s credibility. As you develop an excellent backlink profile, your webpage rankings will hit the roof.
Getting quality backlinks takes effort and time, but the results are worth it. Consider contacting your niche influencers and other blogs to get backlinks. Share your posts with them and point them to a page where you have written helpful tips.
Optimize for Local Map Listings
Your prospects use Apple or Google Maps to identify nearby local roofing companies. However, these maps are not just for visibility only, but also for positioning your brand ahead of the competition. The ultimate goal of using Google maps for marketing is not for ranking higher on searches, but to attain high placement in local business listings on the relevant search engine result pages.
Today, we will share seven super simple tips on how to optimize your local map listings.
So whether you own a local small roofing company or a large one with various locations, you will love the incredible roofing marketing strategies and level up your local roofing company.
Fill out 100% of Required Information
By filling out all the required information in your map listings, you stand a chance to appear in local searches and engage with your prospects. You should fill out the information about your business name, address, and phone number. Always remember that the simpler you make it for potential clients to contact your business directly from your map profile, the higher chance your business has to make more money.
But why fill out all the information in your map listing? Here are the top reasons:
It makes your roofing company appear more credible online
Get found in the local roofing Google search results
Convince prospects to book jobs with your company
Persuade previous customers to return
Makes your roofing marketing strategies more effective.
Google or Apple maps are inherently visual platforms that go over and above the maps themselves. Roofing company listings that have photos are more appealing than those without, which sets your company apart, but posting pictures can help optimize your map listing. Images are incredible tools for marketing your company, so be sure to leverage that in your roofing marketing strategy.
Get Online Reviews
Prospects are always comparing your business with other roofing contractors in the area, and getting more online reviews is one way of setting your brand apart. Reviews on Google maps may be the only catalyst your business needs to grow and outrank the competition.
Since Google hosts most of the reviews over the internet, such reviews can mean the real difference to your ROI. Google maps make it easier for prospects to find your roofing company. Moreover, it draws attention to bring in new leads too. You need to know how to leverage the power of online reviews.
Besides soliciting client reviews, you need to respond to them whether they are positive or negative promptly. This will help your business to win customer’s trust, resulting in booking more jobs.
If you want to rank high in your business map listing, it is essential to categorize your business correctly. For your primary category, choose the one that best represents the services you offer. By listing your services, you will be ranking for keywords that are related to your roofing company.
Embed Map on the Website
Another roofing marketing strategy to help you rank higher on Google Maps is to embed a map on your website, which most of your competitors do on their contact us page. This is just another trick of telling Google that your roofing business is situated where your listing describes. Use the same physical address as you have included in your map listing.
Google or Apple maps rank roofing companies it can trust and checking the consistency of your Name, Address, and Phone number across the web is one way of determining your trustworthiness. For instance, let’s say you have a company called “North Shore Roofing Company”. Make sure you use the exact name in your Google My Business profile without altering it like N. Shore Roofing Company. Besides, ensure you use identical words in your online properties like websites, directories like Yelp or Better Business Bureau, amongst others.
Get More Citations
In simple terms, a citation is a mention of your business info on another website. A right citation should include your address, phone number, and other details about your roofing company. Sources help to portray your company’s credibility and authenticity in a specific country, state, or city.
By getting more citations, you will be showing search engines that your business is credible and thus deserve a higher ranking on Google or Apple Maps.
Start a Search Ad Campaign
Search advertising (also known as paid search marketing) is an effective way of growing your roofing company in an increasingly competitive landscape. With lots of roofing companies eyeing the top spot on the search engine results, search ad campaigns provide a better way of promoting and growing your company online.
Search advertising is a practice where your roofing company uses paid advertisements to appear on Search Engine Result Pages. Here, you will bid on keywords that prospects may use when looking for your services or products online. These ads, generally known as Pay-Per-Click, come in several formats.
Here’s how you can set up a search ad campaign for your roofing company;
Build a Relevant Landing Page
One of the primary components of starting a search ad campaign is to have a high-quality landing page associated with your ad. Your landing page presents an opportunity to convince a roofing lead to convert, buy your services or products, download a resource or fill out a form. You require high-quality landing pages to improve conversion rates and lower conversion costs.
The essential quality of a useful landing page is relevance; just as your ad should be relevant to the keyword, your page should be relevant to your search ad. Your landing page should address the user’s search query directly for it to improve your conversion rates. Thus, it would help if you put in time and effort to optimize your landing pages.
Focus on 20% of Keywords that will Bring 80% of the Results
If you want to improve your search ad campaign conversion rate, you need to have the right roofing marketing strategy. Knowing how to target the right keywords for your search ad campaign will help you reach more interested property owners with relevant offers and content, spend less money, and waste less time. Thus, it would help if you focused on fewer keywords that have huge buyer intent and will bring more revenue to your roofing business.
As you create your roofing keyword list, don’t forget to add negative keywords. These are search terms that you don’t your ad to show up for and are crucial in any search ad campaign since they help control cost and keep your ad relevant to your prospects/clients.
At BlackStorm Roofing Marketing, we want your roofing brand to be visible prospects look from. It’s how our proven roofing strategies work.
When it comes to internet marketing, you want your roofing brand to attract a prospect’s attention. We will have you listed on Bing’s and Google Pay-Per-Click advertising platforms, in Instagram & Facebook platforms, popular blogs, and website, all over the internet.
Retargeting ads remind your website visitors of your roofing products or services after they leave your site without taking any action. Even if your roofing website is conversion-optimized, the sad reality is that only 20% of browsers will contact your business.
This implies that 80% of browsers you are spending your advertising dollars on sending to your website will not contact you. Retargeting ads are powerful conversion and branding optimization tool, but it works optimally if it is a part of your broader roofing marketing strategy.
After visiting your roofing website, prospects will be browsing social media or other websites, and see your ad. It is an effective way of bringing bounced traffic back and establishing a vibrant online presence.
We achieve this by putting Google retargeting tags and Facebook pixels on all your roofing landing pages and webpages. We can help retarget those prospects that did not convert with follow-up ads on Facebook, Bing, Google, Instagram, or influential blogs. Interested in getting started with retargeting ads, contact our experts now.
Start a Review Campaign
They say that numbers never lie. The truth is, over 90% of prospects read online reviews before visiting your roofing website. And more than 80% of your roofing leads trust reviews, just like they do with personal recommendations.
Importance of Reviews
Here are the top reasons why online reviews are super important for your roofing brand;
They act as social proof that drives conversions
Make your roofing brand more visible
Online reviews do your business to look trustworthy
Helps prospects/ clients to make a purchasing decision
Increases conversations about your roofing brand
Online reviews have a significant impact on sales.
Now that we have discussed the importance of reviews, how do you get more online reviews?
Ask with Every Job
Soliciting for online reviews should be part of your roofing marketing strategy. It would help if you had your employees ask for reviews immediately after they complete any roofing project. If they are hesitant to request such reviews, you can motivate them by offering bonuses to employees who get more reviews.
About a Week or Two After Payment
Once your crew has completed a roofing project, and the client is satisfied, you can attach a call to action on the invoice asking them to leave a review on what they liked most or displeased them during the roofing contract.
Set it on Autopilot in your CRM
Good CRM software helps your business to keep in touch with clients and forge long-term relationships. You can set your CRM software on “autopilot mode’ such that it requests reviews every time a client interacts with your roofing brand.
Reputation matters to roofing contractors online more than ever. Even though some clients will give you reviews without being requested, you often have to coax them.
When property owners search for roofing contractors online, they want to see a company that has trusted and verified reviews on websites like Facebook, Yelp, and Google, amongst others.
At Blackstorm Roofing Marketing, we will offer you the software tools to help your roofing company get more 5-star reviews than your competitors within no time.
Start an Email Marketing Campaign
Email marketing is the process of targeting your prospects/clients via email. It improves your revenue and conversion rates and thus should be included in your roofing marketing strategy. Today, the key to launching a successful email marketing campaign lies in establishing trust with contacts and building long term relationships with them.
Is email marketing important to your roofing business? Here are some reasons why many roofers still swear by it.
Lead nurturing is the process of creating vibrant relationships between your roofing brand and clients. Lead nurturing email campaigns educate prospects about your roofing products or services, thus raising your brand awareness. Such campaigns are personalized, automated, and used to take a prospect on a journey that impacts purchasing behavior.
Here are some of the reasons why you need to nurture your roofing leads;
Stay on top of the past client’s mind.
A lead nurture email reminds your previous clients about your services or products, and this may make them book more jobs with your company over time.
Convince Prospects That You Are the Right Company to do Business With
Your business can use lead nurture emails to showcase its unique selling proposition to its prospects/ clients, explain what makes your company a preferable choice over your competitors through an email.
Start a Social Media Advertising Campaign
Social media advertising can help your business to generate roofing leads through platforms like Facebook, Instagram, and YouTube.
Social media is an integral part of your roofing marketing strategy.
Having a social media strategy for your roofing marketing plan is crucial.
Here are some reasons why social media advertising is essential for your roofing business;
Facebook or Instagram Ads helps your business to get more leads to drop in your lead nurture campaign.
They generate a conversation around your roofing brand, which educates prospects and convince them to convert.
Social Media Marketing Campaigns
If you think that your roofing business doesn’t need a Facebook page, think again!
Social media is growing at an insane pace, and your business stands to lose if it does take advantage of it. It has changed how customers interact with your company and vice versa.
Here are the four benefits your business will enjoy by incorporating social media marketing campaigns in your roofing marketing strategy:
Show that the Lights are on
Social media marketing allows prospects/clients to know that your roofing company is open for business. If your roofing has an excellent presence on social media platforms, then prospects will be able to interact with it on the go while surfing the web.
When clients go researching for roofing companies, you need to look current, legit, and real
Social media marketing can help share your roofing brand’s mission or a story in a professional and timely manner. This will have a significant impact on your brand’s image. Our social media marketing services will make your roofing brand look current, real, and legit.
Keep Good Reviews
In the modern business climate, where customers look for roofing services or products online, you need to monitor what they say about your business over the internet.
Social media marketing helps your business to get positive reviews while responding to negative ones.
Respond to Inquires
Your customers expect your business to respond to their issues or challenges in a professional and timely manner. Social media marketing helps your business to engage with prospects more effectively.
Ready to start marketing your roofing business on social media? We are prepared to assist! Blackstorm Roofing Marketing social media specialists will help in all aspects of your social media marketing, from setting up an account, designing the ad, posting, tracking, and much more.
Turn visitors into leads, learn more about them, and make money for your roofing business
We have all been through it. At one time or another, you have probably asked yourself, “How can I get more qualified roofing leads for my business?” Are you still depending on referrals, hoping that existing customers will recommend your roofing services or products to their network?
Referrals alone cannot bring in more roofing leads in the modern, fast-paced digital business climate. If your roofing business does not have an online presence, you could be losing lots of prospects who market their services or products online.
Lead generation is incredibly crucial for your roofing business because it increases your brand awareness and generates interest in your services or products. If done correctly, roofing lead generation can create good relationships with qualified clients who invest in your services for a long time.
This post will discuss how to get more roofing leads (offline and online) and generate more money for your business. Without further ado, let’s dive in!
What is considered a roofing lead?
A roofing lead is any potential client who expresses interest (either by calling or emailing your business) in your services or products. Simply put, it is any property owner who contacts you with the intent of using your roofing services or products.
Without roofing leads, your company can neither survive nor thrive. Roofing leads are the lifeblood of your business, and generating them is the ultimate goal of marketing. Roofing leads are part of the broader journey that property owners go through when transitioning from a visitor to a client.
That said, not all roofing leads are created equal (nor do they have the same qualification). There are various types of roofing leads depending on what stage of buying journey they are in and their qualification level.
Roofing leads generally hear from your business after opening communication (by submitting contact details for a specific offer, subscription), instead of receiving a cold call from a roofer who purchased their contact details.
Let’s say you take an online survey on how to install a new roof. A few days later, you get an email from the roofing company that created the online survey. This process would be less intrusive than if they would have contacted you out of the blue with no knowledge of whether you care about installing a new roof (that’s why we discourage roofers from buying leads). This is what it feels like to be a roofing lead.
What is your Ideal Lead (Target Market?)
As a roofing contractor, you must know the kind of customers that you want to serve. That’s why it is highly recommended that you define your ideal customer and identify their pain points.
A. Who is your Ideal Roofing Lead?
An ideal lead is a potential client interested in your roofing services or products and fits within your defined client profile (target market). This is a property owner who sees value from booking a job with your company and can appreciate the difference that your roofing services or products offer compared to those of your competitors. Ideal roofing leads tend to value quality over quantity.
An excellent place to start identifying your ideal roofing lead is to examine your existing customers. What do they have in common? Are they in the same demographics, or what’s their difference?
Here are some factors you need to consider when identifying your ideal roofing lead:
While it’s not universally accepted, it would be right to say property owners of different age groups have varying expectations and desires. Considering this as you craft your roofing marketing strategy can be an essential tool.
Are you selling your roofing services to prospects that are in the same age bracket? Are you selling to senior citizens or millennials? Answering these questions will help you know the kind of roofing services that will most appeal to them.
Your ideal roofing leads will have different earning potential. For instance, if you want to sell your services to affluent neighborhoods, you may be forced to charge more than in a middle-income area for the same services. By understanding your target market’s income status, you will be able to create an ideal roofing lead profile that resonates with them.
Are your ideal roofing leads single, married, or divorced? Having a thorough understanding of your perfect roofing lead marital status helps your business adopt a client-centric approach to resolve challenges and provide roofing services or products customized to their needs.
Does your ideal roofing lead have kids? If yes, what kind of roofing services or products will appeal to them more than those who don’t have them? By answering this question, you will offer services or products that resonate with their immediate needs.
There are tons of other factors that you can use to profile your ideal roofing lead, including but not limited to location, level of education, gender, hobbies and interests, occupation, ethnicity, amongst others.
B. Where is your ideal roofing lead?
Once you have determined your ideal roofing lead is (and have created your ideal roofing client persona), the next challenge is figuring out how and where that lead spends most of the time online or offline.
Here are some tips you can use to know where your ideal roofing leads are:
You cannot market effectively to prospects if you don’t understand the location of people seeking your roofing services or products. Fortunately, you can use environmental, psychographics, and demographic data to flesh out your ideal roofing lead profiles. You can get some necessary preferences and information from a current city or other benefits in exchange for participating in a survey. Find out what physical locations they frequent and determine what marketing strategies will elicit a positive response.
In this digital age, it is essential to find out the platforms your ideal roofing leads use to improve your online presence. The internet has changed how roofing contractors reach clients nowadays.
Without the right online presence, your roofing business will lose more than half of its ideal roofing leads to the competition.
There are various online platforms that your ideal roofing leads can use, including Facebook, Twitter, Instagram, Yelp, Houzz, amongst others. Once you have found out what online platforms your ideal roofing leads frequent, you can optimize your company profiles to attract and engage them.
C. What Does Your Ideal Lead Need?
As a roofer, you should be intensely concerned to understand and solve the pain points of your potential clients. Having a clear sense of your ideal local roofing lead need will help you offer exceptional services and remain viable in business. Ask yourself these questions to understand the needs of your roofing leads:
What’s their problem that you can fix?
Your ideal roofing leads may have encountered various roofing problems that they want to be solved. Some of these problems include roof leaks, storm damage, poor ventilation, flashing failures, gutters ready to give out, shoddy repairs, and poor installation. As a roofer, positioning your services as the perfect solution for the problems mentioned above will help your business to get more roofing leads.
What are they looking for in a service provider?
Your ideal lead doesn’t have a professional roofing contractor on the speed dial. Thus, they do some research to avoid storm chasers who may disappear after doing a shoddy job. Here are some qualities that your ideal lead may be looking out for in a roofing contractor:
Genuinely concerned about customers
Licensing and insurance
Reliability and experience
D. Why should they choose you?
Your ideal roofing leads are like actors on a stage; the spotlight should always be concentrated on them and what they obtain. As a roofer, you should make your ideal lead/prospects feel like they are getting great value for their money. It would help if you assured them that your services would make them the envy of their neighborhood.
Thus, you must explain what makes you different from other roofing contractors in the region. Some of the things that can convince an ideal lead to hire you to include high-quality materials, always open to client’s questions, a highly-trained and qualified roofing crew, meeting or exceeding expectations, etc.
How Much is a Roofing Lead Worth?
As a roofing company owner, you already know that leads are crucial and that they need nurturing to impact your bottom line. Knowing the number of roofing leads you are getting is just the initial step; try to understand how many are converting and what level of buying journey they have been on. This post will show you how to calculate the value/worth of a lead or how to lead value impacts your roofing marketing ROI.
A. Calculate Your Client Value
Understanding your client value is the most crucial factor when searching for ways of growing your roofing business. If you want your roofing company to retain and acquire valuable clients, you must understand what client value is and how to calculate it.
Client lifetime value is a metric that shows the total income your roofing business can reasonably expect from one customer’s account. It considers a client’s revenue value and compares it to the client’s lifespan in your industry. Roofers use this metric to segment customers that are valuable to their businesses. Client value helps you measure the long-term success of your business and forecast future revenue.
Several ways to calculate your client value
1. Your bookkeeper/ accountant should be able to provide you with these figures.
As a financial adviser, your accountant has the skills to help your roofing business at various levels of its growth. Thus, he can extract some information on how much each client has brought in revenue over a specified period. Such details can assist you in calculating your ideal client value.
2. Easy Way: Take the last ten jobs and Average their Value
You can easily calculate your client value by dividing your total income over a specific period by the number of projects you have completed over that period and average their value.
3. Calculating the Client Value
To calculate client lifetime value, you need to calculate the average roofing jobs value and multiply it with the average purchase frequency rate to obtain client value.Client value = Average purchase value (APV) X Average Purchase Frequency Rate (APFR)
B. If a lead costs less to acquire than they are worth, you should have a positive ROI
Once you know the value of your roofing lead, you will make informed decisions about your marketing and sale goals.. It will help you know how many roofing leads you require every month to sustain your company and how much you should spend on marketing to achieve those leads. It also makes sure that you don’t spend more on marketing than your roofing leads are worth. For instance, if a roof lead costs less to get than its worth, your roofing company will have a positive ROI.
Now you can know how much to spend to get a new customer
By knowing your ideal roofing lead value, your business can calculate the cost of bringing a new customer on board. If you understand your client’s importance, you can determine the ROI of your business by examining how much money can be extracted from a client and the cost of removing it! Client value will help you know the cost of getting new property owners to do business with your company.
The Company that can spend the most to acquire the customer wins!
Well, a roofing business that has little or no budget to acquire new clients will find itself faced with aggressive competition. After all, it costs less to find clients, a more comfortable market to sell to. Therefore, you need to improve your customer experience by increasing your client value to outspend other roofers in the market.
C. If you have profitable lead sources, don’t stop to add another one
If you are generating roofing leads that are difficult to convert and nurture, they are not profitable. On the flip side, if you are getting leads that give your business a positive ROI, you should strive to look out for more of such leads to grow your company. It makes sense to add more positive ROI lead generation sources into your roofing sales funnel. Such references will continue to generate profit over the lifetime of those clients.
Try to add as many lead sources that provide a positive ROI as possible
As a roofer, your goal should not be to generate more leads but lead with a negative ROI. Otherwise, you could end up wasting your advertising dollars on cold leads that won’t convert in the long run. You would spend all your money and time selling your services to prospects who don’t want them. But if you have lead sources that a positive ROI, try to add them to your roofing marketing strategy to bring more valuable clients to your business.
Positive ROI Lead Sources can be likened to Fishing Poles
If you go shark fishing, you require various resources and tools like a right pole, other friends/ people to help you out, and a boat. Much like if your roofing company was to land a big client (shark) and you find a fishing pole that keeps giving you such sharks ( valuable clients), you don’t pull aside that pole to go to another pole. Besides, you will get another pole and try to bring in as many sharks as possible. Thus, if you have lead sources that bring positive ROI, try to add as many such sources as possible.
Ways to Reach Your Ideal Roofing Lead
Once you have defined your ideal roofing lead/client, you need to come up with ways of making your services or products known to them. Ask yourself, “How will property owners discover my business?” There are two principal ways of spreading the word about your services or products to your ideal roofing lead; traditional and digital marketing.
Modern customers are “self-directed buyers.” They first do extensive research online long before they opt to contact your roofing company. So, it’s probably safe to assume that today’s considerable part of your roofing marketing strategy is digital. Businesses and consumers alike are always on-the-go and online, and you want to reach them and observe their behavior where they spend most of their time.
A. Digital Marketing
But when you are growing a roofing business, it may seem as though this dynamic digital marketing landscape can become an overwhelming one. With several tasks and responsibilities required to get done, how can you create compelling digital marketing for your business? This post will discuss digital marketing strategies to improve your online presence and get more roofing leads online.
Start with a Properly Optimized roofing website.
If you want your roofing company to generate more leads in the modern marketplace, you need to have a professional website. Your roofing website is the gateway of your business that supports all your other online marketing efforts. Fortunately, you don’t need a fancy site with lots of pages to get more leads online.
Here are some crucial features that you should include in your roofing website to convert browsers into leads:
1. Mobile Friendliness: Your roofing website should run optimally on mobile devices to rank high in search engines for relevant search engine searches.
2. Webpage speed; your site should load in less than three seconds to improve user experience
3. web content that answers users’ questions
4. Search engine optimized pages implying that it’s found when clients are searching for your roofing services or products online.
5. Security with sensitive information
Besides, your roofing website should have the following information;
1. Your phone number and roofing logo should be placed at the top
2. A captivating headline that discusses the benefits of your services in one line
3. An irresistible offer: Give freebies that will make prospects attracted to your business, like a free roof inspection or estimate.
4. Trust indicators like online reviews or testimonials to persuade your leads to use your roofing services or products.
5. A clear Call to Action (CTA) directs visitors what they require to do after visiting your roofing website
6. Visually appealing images to convince prospects to give your roofing company a chance
Drive Traffic to your Website
Once you have built your roofing website, it’s time to drive more traffic (more clients) to your site. Your website needs to attract qualified visitors to grow your business.
And by qualified roofing leads/visitors, we mean business or homeowners in your local area looking for your roofing services or products. That’s why you need to have an excellent online presence.
The first place that property owners turn to when they have a problem or need is Google. If your roofing website does not show up on Google search results, you may lose a massive chunk of revenue to your competitors.
There are various ways of driving traffic to your roofing website, and in our post today, we are going to discuss some of them, including multiple ways to increase site traffic for FREE.
1. Get Found When They Are Looking
If your prospects type into a search bar the terms that describe your products or services, and your website does not appear among the top results, they will probably not find you online. Getting your roofing business found online can be an uphill assignment, but it is key to success in the modern business landscape. To help your business get found online when property owners are looking for your services or products, here are some strategies you can use:
a. Google Local Service Ads (Google Guarantee)
Google is the most trusted search engine that receives more than 5 billion searches every day. It’s a place where prospects run to get answers to their roofing needs or problems. Google local services ads is a pay-per-lead advertising platform that Google started two years ago.
Google local service ads are a surefire way to drive qualified traffic or good-fit clients to your business while searching for services or products you offer. With Google Ads, you can increase your website traffic, receive more phone calls and book more jobs.
Google local service ads help your roofing business to develop and share timely ads among your ideal roofing clients. This implies that your roofing business will get found on the Search Engine Results Page (SERP) when your ideal clients are searching for products and services like yours on Google Maps or Google Search. This way, you will get found by prospects when seeing your ad makes sense.
Note: prospects/clients will notice that local service ads show up with a green checkmark alongside the “Google Guarantee.”
Besides attracting users’ attention to a busy SERP, it helps your roofing company benefit from Google’s great endorsement. See, property owners trust Google, and its approval is backed by more than reputation. The Google guarantee safeguards unsatisfied clients for jobs booked via local service ads with a coverage cap of $2000.
b. Google Ads (PPC)
Google Ads (popularly known as Google AdWords) is an advertising model when your roofing business only pays for an ad when an online browser clicks it. This means that you don’t waste your marketing dollars on browsers who read but are not interested in your services or products. PPC (pay-per-click helps your business display ads in the Search Engine Result Pages (SERP).
In Pay-per-click advertising, ads are subjected to a bidding system, also referred to as the ad auction. At the auction, roofers bid on keywords that are relevant to their business. These are search terms they want to be displayed in their ad. Once you have the appropriate keywords, create an ad and set it up in the search engine platform.
Include the search terms you want the ad to trigger. Set the position you want your ad to appear in the search engine result pages.
Here are the top reasons your roofing company should use Google Ads to get found online:
See results quickly: your ad can be created and approved within 48 hours
Get found online; The ad will show up in the search engine results when clients are searching for your company
The cost of each click is less expensive
Outrank your competitors in the search results
Measure and track results
Budget flexibility: You choose how much you want to spend on each ad.
c. Google My Business
If you want your roofing company to be found on Google by prospects searching for your services or products, you need to have a Google My Business listing. Getting located on Google implies a lot of things for your company. It means creating a vibrant online presence, improving brand awareness, and getting more roofing leads in your business.
Your Google ranking is crucial because it shows how easily and quickly clients can find your business when seeking roofing services and how high your company features in Google’s first page rankings. If other roofers are ranking on the first page of Google and your business is on the second page, you will lose many clients to your competition.
Today, most property owners won’t consider hiring a roofer who doesn’t have a Google My Business page and reviews attached to them. To ensure that your roofing company stands a chance to get found on local search results, make sure you create and optimize your Google My Business today.
SEO is an acronym for Search Engine Optimization. If you want your roofing business to be found online (by prospects searching for roofing services or products), you need to focus more on SEO. Roofing SEO is more crucial than ever to get found online and contact businesses or homeowners to book jobs with your company. That’s because online search has become an effective way that prospects nowadays use to find local roofing businesses.SEO will help your company to rank high on search engines result in the page and bring in more roofing leads to your company. Let’s take an example of a roofing contractor in Nashville, TN; they would benefit mainly by ranking on the first page of Google for “roofer in Nashville” since the people who type that phrase are searching for roofing services in Nashville.
SEO is about improving your brand awareness for specific keywords so that property owners in your area and are searching for roofing services see your business rather than your competitors. If you want toget more free roofing leads online, you need to invest in SEO to ensure that your business gets found when prospects are looking for services over the internet.
e. Yelp & Other Powerful Directories
Yelp is a directory that can help your business generate more roofing leads through online reviews. Just like your other digital marketing efforts, online directories can boost visibility and promote your roofing website. Having your roofing business appear in such directories is essential for remaining competitive in the modern digital era.
Potential clients consult online directories for recommended roofing services or products. Give them every chance to pursue and discover your roofing business by increasing your visibility in these directories.
2. Get Found When They Are Not Looking for Roofing Services
It is easy to market your services to potential clients who are already interested. They have conducted some research and decided you are the best solution for their problems. Now all you require to do is respond to some questions, get in front of them and ensure that they choose your company over other roofers.
Unfortunately, not every browser is looking for your service or products online. Starting a relationship with a prospect that has never heard about your company or is not actively searching for roofing services or products can be daunting. Here are two strategies your company can use to get found by prospects that are not actively searching for roofing services:
a. Facebook/Instagram Ads
With over 1.5 billion active users, Facebook ads have a huge potential to generate more roofing leads for your business. The fact is your prospects no longer use Facebook for socializing anymore, but for educational and business purposes. Since roofing is a high-ticket item, as a rule of the thumb, the higher the price of an item, the more education is required to close a sale.
To succeed in Facebook/Instagram ads, try to learn your prospects’ behavior in the platform and what they want. If you’re going to generate more roofing leads online with Instagram/Facebook ads, create an irresistible offer, attract your ideal roofing leads and create a compelling Facebook Ad. Browsers may come across your ad when hanging out and book a job with your company later. If you need help to craft a unique Facebook/Instagram ad, it makes sense to partner with a reputable social media marketing agency.
Note: You need to remember that Facebook/Instagram is a place where people go to hang out; it is not a place they go to look for roofing services. But using the right social media marketing strategies, you can win over time so they can check what your roofing company offers.
b. Google Ads
Advertising your roofing business on Google is one of the best ways of reaching prospects who are not actively looking for the services or products you offer. Since Google stores data for about 40% of searches, such ads can target prospects based on their city, state, zip code, income level and educate them about your roofing services or products. You can use auto-targeting strategies on Google Ads to attract more leads that may be interested in your roofing services or products later on.
B. Traditional Marketing
Traditional marketing (also referred to as conventional marketing) is any form of marketing your roofing business that is not conducted online. This means broadcast, print, phone, direct mail, and outdoor advertising such as billboards. You may already be familiar with traditional marketing tactics used by other roofing contractors.
This post breaks down traditional roofing lead generation strategies into two;
– advertising to property owners who are already searching for your roofing services /products
– Marketing to prospects who are not interested or actively searching for your help.
Get Found When They Are Looking
1. Phone Book
Calling is one of the oldest yet the most effective way of generating more roofing leads offline. For instance, you can place your phone number on flyers, car wraps, handouts, and brochures. Despite the shift to digital communication in recent years, studies show that prospects still prefer phone calls over websites or emails when discovering local roofing companies.
Trade shows offer you a chance to spy on your competitors and create awareness, partnerships, and generate more roofing leads. Make sure that every prospect that stops at your booth gets a freebie that they will deem valuable. Perhaps, you could offer educational content on home improvement and residential roof repairs or installation.
3. Networking / Word of Mouth
When we talk about networking, we mean interacting with other roofing contractors during local meet-ups and sharing some information about your roofing company. You can also try to forge business relationships with property management firms that may need your roofing services or joining your local chamber of business.
Get Found When They Are Not Looking
1. Telemarketing (Cold Calling)
Roofers have used telemarketing to generate leads for a very long time. It is where your business calls property owners (who may not be interested in roofing services), trying to convince them to book a job with your company. Various telemarketing firms can help your business generate storm roofing leads. They can call property owners and schedule appointments for you.
2. Canvassing/Door Knocking
Canvassing is an old-school roofing marketing strategy, but it works, allowing you to add a personal touch to your lead generation. The best time to canvass is immediately after storm damage. Here are some tricks to help your business make the most of canvassing:
a. Be prepared for the worse case scenarios
b. Set clear goals; contact information, appointment, or closing the sale
c. Schedule follow-ups
Radio and Television advertisements are two of the most effective ways of generating more roofing leads offline. Multiple studies have shown that combining radio and TV advertisements can help your roofing business reach more prospects than only one medium. They help your company get found by potential customers who may not be interested or actively searching for roofing services or products
Billboard advertising involves the use of large-scale print ads to market your roofing company and generate leads offline. Billboards are strategically placed in high traffic areas, like in cities or along highways, so they are visible to the highest number of pedestrians and drivers. Since they are put on busy streets, billboards have the highest number of impressions and views than other marketing strategies. Using billboards, your business can be found by people who are not looking for your services or products but can persuade them to contact your business afterward. Thus, making them a useful tool for generating more roofing leads offline.
5. Wrapped Trucks
Research shows that over 60% of potential customers will decide whether to hire your company based on their signage’s professionalism. Your logo, branding, and branding message say a lot about your roofing business. Having unique branding on your company trucks are crucial to generating more roofing leads offline. Such trucks should be parked strategically in areas where people frequent most on weekends or holidays to attract their attention to your business.
6.Shop/ Office Sign
Professional office/shop signs are essential in making your roofing business get found, even prospects that are not searching for roofing services or products. Like a vibrant online presence, your shop/ office signs are meant to attract attention and promote your business offline. If implemented correctly, your company signs can help drive sales, reach out to people who don’t or need your services, and prevent prospects from going to the competition.
C. Other Ways of Getting Leads
Pay per lead
As a local roofing company owner, you depend on the number of roofing leads that come in to sustain and grow your business. Most local roofers don’t have substantial cash reserves, and thus, they require bringing in more new clients to develop and pay salaries. But getting more roofing leads on a weekly basis is easier said than done.
You can count on numerous methods to bring a massive chunk of qualified roofing leads; some are more effective than others. Just one of the various digital lead generation tactics that can work for your roofing company is Pay-per-lead services. Pay per Lead services are companies that help your business to generate roofing leads and only charge for every information they send you.
Here are the major PPL service companies for roofing contractors:
1. Home Advisor & Angie’s List
Angie’s List and HomeAdvisor are great roofing lead generation websites that reach millions of homeowners. They are reliable and help your roofing website to rank high on Google. For small or medium-sized roofing businesses, using such sites is an excellent way of generating more roofing leads online.
2. Private Individual Pay per Lead Services
Besides Angie’s List and HomeAdvisor, other agencies charge you for generating leads for your roofing business. Here you only pay after you have received a call or appointment for your information.
According to the Urban Dictionary, parketing is the unethical behavior of parking your car anywhere, by reusing your old parking ticket. Unfortunately, this is not the kind of marketing we want to discuss in this post.
Roofing marketing + parking = Parketing
Marketing is an effortless way of parking roofing company branded trucks at strategic or high-traffic areas. These branded trucks act as rolling billboards that can generate more roofing leads if parked at strategic points to be seen by other drivers or passing pedestrians.
How to Convert Them into Roofing Leads
We all love referrals, prospects, and repeat business. However, converting prospects into roofing leads is always a testing area for various sales processes. Sometimes, prospects are not just ready to transform into roofing leads after first interactions. Fortunately, there are several things you can do to prevent a potential client from being swayed by your competitors, as discussed below:
A. Convey Trust
As a roofing contractor, there are four things that you can do to win your client’s trust, including;
Clean, Professional Website
Your roofing website is the first point of contact between the prospect and your business. As such, it creates the first impression in your prospect’s mind. Having a well-designed, professional roofing website conveys an excellent first impression and shows your credibility to clients. This may convince them to convert from prospects into qualified leads.
There are various certification badges that you can include in your roofing website to improve visitor’s confidence. Such trust badges have Better Business Bureau ratings seal, roofing materials certifications, SSL locks, amongst others. Trust badges assure your prospects that you are reliable and can persuade them to become roofing leads.
Outstanding online reviews on trusted review websites will make prospects feel more comfortable contacting your roofing company for services. For this reason, you need to encourage happy clients to leave detailed reviews to help your business generate more roofing leads.
On your roofing website, show before-and-after photos of your completed projects. Explain the fixes you made and the purpose of those repairs. Remember that your prospect may not have prior experience in repairs and roofing, so make sure you discuss your project in an easy-to-understand and concise manner. Showcasing your past work portrays that you care and are concerned about educating them, not just booking jobs, which can convert them into roofing leads over time.
B. Offer a Solution to their Problem
Prospects have pain points that they want to be addressed or solved promptly. By positioning your services to solve their problems, you can convert them into qualified roofing leads. You can do this by discussing the benefits that they will get working with your roofing company instead of your competitors.
C. Call them into Action.
The most crucial key in converting browsers into roofing leads is to have a clear, compelling Call To Action (CTA). Potential clients are on your roofing website, checking your business information, and are searching for clues on what to do next. Please don’t leave them stranded!
Make it super simple.
Prospects don’t want to overthink, particularly when surfing the web. If your CTA is overloaded with information, it will confuse them instead of convincing them. So use fewer words that are straight to the point.
No More than One two CTA’s
In reality, if you have more than two CTA’s on your roofing website, prospects will get confused about their next course of action. It would be best if you did not overwhelm your potential clients with too many calls to action. Ideally, your website should have two significant calls to actions to perform the following functions;
One of your call to action should encourage prospects to call or contact your roofing business for a quote or more information regarding your services.
2. Book an Appointment Online
Your call to action should guide the visitors on what to do next after visiting your site. For instance, it can request them to schedule an appointment online to discuss how your roofing company can help resolve their problems. This can persuade them to convert from prospects into qualified roofing leads over time.
Nurture your Roofing Leads
Lead nurturing is the process of creating and reinforcing strong relationships with prospects to do business with them when they are ready. Nurturing your roofing leads is crucial to your company’s success since these tactics directly influence prospect’s decisions about whether or not they want to convert into paying clients.
A. Any Lead That Comes in you Need to Add Their Information to Your Email Marketing or CRM Platform.
So you can stay on top of their mind.
According to IRS sales solutions, only 2% of sales are made during the client’s first interaction. This implies that your roofing stands to lose a whopping 98% of sales leads if they fail to follow up. Adding roofing leads to your CRM or email marketing platform will help your company to do occasional follow-ups, and that will make your brand stay on top of your prospect’s mind.
Helps Your Business to Send Out Offers
Integrating your leads into your CRM or email marketing platform will make it easy for your roofing company to inform prospects about upcoming offers and what they can do to take advantage of them.
How to Convert the Roofing Leads to Sales
Finding sufficient qualified roofing leads to convert into sales to keep your team busy can be an uphill task. The sad reality is that most of your leads won’t convert into sales just because you sent them to your conversion funnel. It will typically need additional assistance to convert. Here are ten tips to help your roofing company convert leads into sales:
A. Answer/ Respond Quickly and Professionally
Answer Your Phones with a Live Person
Most of your roofing leads won’t convert because they have lots of questions that need to be addressed before closing a sale. No matter how superior you’re roofing services or products is, your prospects will only remember the kind of support they received. If you want to convert more roofing leads into a sale, always have a designated phone representative to respond to your client’s concerns. Besides having a phone rep., you need to get a reliable phone answering firm to respond to your customer’s needs during off and peak hours.
Respond to Inquiries ASAP
Roofing leads are like fresh produce and can’t wait until the next day to answer their queries. The level of interest of a roofing lead drops significantly after an hour, and he or she may have clicked off to your competitors. That’s why you need to respond to their questions promptly to win their trust and convert them into sales over time.
Instead of concentrating on your goals, listen to what your prospect says, and see if you can identify their genuine problems and pains (which your roofing services or products can solve). By understanding and showing empathy towards their problems, you can convert more roofing leads into paying customers.
B. Get Their Information
When it comes to converting roofing leads to clients, obtaining your prospect’s contact information is essential. It would help if you had a roofing lead contact database for follow-ups after the initial communication. For instance, you may need to get your prospect’s email, phone number, or physical address. Converting roofing leads into paying clients revolves around getting them to interact with your brand. Getting your prospect’s information is crucial for two reasons:
It helps your business to get in touch with them in case you get disconnected.
Having their contact details is essential for follow-ups.
C. Book the Appointment
You must answer the roofing lead’s questions, but it is also advisable that you don’t give all the information you have over the phone. Let’s face it. Think of it as a specific book; if the cover gives all the details, there is no point in reading the entire book. If you provide your roofing lead with all the details they are looking for over the phone, they won’t be interested in scheduling an appointment with you.
A great strategy of converting roofing leads into paying clients over the phone is to respond to their queries in a raw form and convince them that you would like to discuss finer details during the meeting. During the appointment, try to be as friendly and humanly as possible. This will help bring roofing leads to your office and convert them into paying customers.
D. Show up on Time
Don’t let roofing leads wait for you. When you schedule an appointment with your prospect, make sure you arrive at his home or business 30 minutes or an hour before the meeting. By doing this, you will portray your company as reliable and honest, thus making it easier for you to convert such leads to customers.
E. Look Professional
This is another strategy of converting leads to customers, which sounds obvious but very useful. Prospects want to feel comfortable working with you as their roofing expert. Remember, you have only one opportunity to make an initial impression. Therefore, make sure you a positive impression, from how you are dressed, branded your trucks to designing a roofing website; make sure you display professionalism in all aspects of your business.
F. Be an Advisor, Not a Salesman
There is no doubt that you want to convert more browsers into customers. However, you will only succeed if you are concentrating on educating the property owner and leave them to decide whether to hire you or not. During your sales appointment, discuss how your roofing processes work, what prospects can expect, and the quality of your workmanship. Avoid being a sleazy sales rep. , if you want to convince your leads to become clients, educate them!
1. Diagnose and Offer Solutions not a Sales Pitch
If you want to turn roofing leads to customers, try to understand their problems first and discuss how your services could be a potential solution. Once you have resonated with your lead problems, it will be easy to convince them to become paying clients.
2. Try and Offer Three Solutions
As a roofing expert, you should provide your lead with at least three options, namely, repair, replace, or install. If you assessed the roof’s condition and found out that it was over three decades old, then a full replacement will be necessary. But if the roof had a few leaks, you may advise your prospect to have it repaired.
G. Have Everything in Writing
Studies have shown that human beings tend to remember what they see more than what they hear. We highly recommend that you write down everything that separates your business from other roofers out there. Thus writing down your roofing processes, materials and certifications will turn prospects into customers.
H. Follow up Religiously
After you have identified your prospect’s pain points and give out an estimate, do follow ups after a few days or week to remind them of their pending project. Such reminders will show that you care and ultimately turn them into paying clients.
Once you have educated potential clients on how your services can solve their roofing problems, it’s time now to request a sale. On your roofing website, offer a call to action button like “buy now” or “add to cart” to invite roofing leads to convert. Remember, if you don’t ask for a sale, your competitors will.
J. Ask for Feedback
If you ask questions to your roofing leads, they will typically respond. Something like this, “It has been over a month since we heard from you. Have you had the chance to check the materials and make a decision? It is an excellent way to pressurize the lead while opening dialogue to help get some additional questions from your prospect.
Track Your Roofing Leads
Lead tracking is the process of categorizing and documenting potential customers based on sales representative touches and individual actions.
A. Reasons for Tracking
By why should you track your roofing leads? Here are three reasons why you need to track your roofing leads:
See how many you are converting and losing to develop an appropriate strategy to generate or retain more roofing leads
Know the cost of leads
Help to calculate the worth of each roofing lead
Identify the lead source with a positive ROI and make the most out of it by increasing your budget towards it.
B. Types of Lead Tracking
Roofing leads, prospects, and clients are essential stages in your company’s growth cycle. When you track your leads properly, business results become apparent. Besides, adequately tracked leads show how efficient your sales representatives are doing their work and how you can improve your process for better results.
Here are methods you can use to track your roofing leads:
Customer Relationship Management (CRM)
Well-configured CRM software can help your roofing sales representative to follow-up and track leads more efficiently. It will help your business to keep an eye on your leads through every stage of your sales pipeline. Your sales representative can utilize their CRM tools to track roofing leads efficiently by creating predefined steps.
Phone Call Tracking
Call tracking can help your business to understand how the leads got to know about your company, whether they got your number from a billboard, ad, or your roofing website. This kind of information can help your business determine which marketing strategies generate more conversions/sales.
Form submissions can be used to collect data from website browsers ready to be emailed or called by your sales team. Learning to track form submissions is an excellent way of quantifying the number of leads you get from a specific web page or marketing campaign.
Google Analytics can be an excellent lead tracking machine, as opposed to only counting web visitors. If your roofing website is supported with paid advertising, you should attach the value of each lead.
Wrapping it up
Once you know how to get more roofing leads, your business will grow, make more money and outshine your competitors. The more roofing leads you to have, the higher your chances of closing more sales.
With this post, you have numerous tips on generating more qualified roofing leads, both offline and online. To recap, here are some roofing lead generation strategies discussed in this post:
Start by identifying your ideal roofing lead
Calculate the value of each roofing lead
Develop strategies for reaching your leads( both offline or online)
Drive relevant traffic to your website using PPC, Google Local service ads, Online directories, SEO, and social media platforms
Use traditional marketing techniques like Billboards, TV, canvassing, Telemarketing, amongst others
Use pay per lead service companies to get more new clients online
Convert prospects into roofing leads by conveying trust, addressing their pain points, and calling them into action
Turn roofing leads into sales through educating prospects, looking professional, booking appointments, and making follow-ups.
Track your roofing leads to know which strategies are working so that you can maximize them.
Finding more roofing leads on your own can be a daunting task. As a roofer, we know that your plate is full of lots of activities needing your attention, from managing the crew to sourcing raw materials. Instead of trying to bring new customers on your own, why not let our experts facilitate roofing lead generation tasks on your behalf? With our many years of experience in appointment setting and lead generation, we have the knowledge, professionalism, and tools to offer your company a stream of qualified roofing leads.
If you have a roofing business, the chances are bright that you understand the importance of SEO. In case you have ignored this important aspect of digital marketing, then it is why you are lagging behind your competitors. If you have thought SEO is something that you can easily manage on your own in the little time that you can steal from your busy life, that too may have shown its effect in the form of a lack of desired success in the online world.
So, what is the solution? Well, you need to take help from a Roofing SEO agency. But before you consider hiring one, you certainly would want to know if SEO companies are really worth it, and this is exactly what we shall now help you discover.
SEO agencies will help improve your website
Search engine optimization is crucial for every roofing website. Earlier, only those who were a part of such industries that involved a tremendous amount of competition required SEO to help their website reach a top spot in SERP. However, things have now changed, and there is great competition everywhere, and SEO is crucial if you want to reach your potential customers and enjoy better sales successfully.
If you do not opt for SEO, your website will never likely enjoy the exposure necessary for a good ranking. Until your website has been well optimized to load fast, target the necessary keywords, and properly compete with the other brands in your industry, it will be difficult to enjoy good online sales without investing heavily in marketing tactics.
SEO companies are aware of the best methods that can improve your website’s visibility in searches and increase your website’s chances of reaching your potential customers. You will not even have to spend a fortune on marketing.
SEO companies have the knowledge and the experience
You may have done research on SEO for quite some time, and you feel you have enough knowledge of search engine optimization, and that is all you need. You may even have tried different SEO tactics on your website and believed that they would definitely work. But, the results hardly ever even come close to your expectations.
Well, if you take your business seriously, you should not let guesswork or experiments decide its future. If you do things the wrong way, then SEO might only damage your website, and rectifying it will be very difficult. For instance, link building can surely help your authority. However, if you opt for the wrong type of links, you may be penalized or may not be allowed to be displayed in the search engine.
Since SEO companies have the required experience and knowledge to make the right decisions, they will help your website enjoy better visibility and rankings. Also, since they have the experience of working with different types of clients from various industries, they will easily understand your unique requirements and work accordingly.
If you hire the right SEO agency, you will be able to handle sudden changes, like penalties or algorithm updates easily. Since SEO firms have already handled such cases many times, they will offer a swift solution and take you out of a tricky situation smoothly and quickly.
SEO firms can help you enjoy the best results
No matter how much time you invest in doing research concerning SEO, you still will not be able to match a professional SEO firm’s expertise. An SEO company has years of experience. After they evaluate your website, understand your goals, and keep in view your competitors, they will be able to develop a plan that offers you better visibility in search.
They will keep track of your progress and then keep adjusting their plans to make sure you always achieve the best results in the least time possible.
You will be able to give attention to what needs it the most.
If you are trying to handle SEO on your own, you have to invest time optimizing your website, building links, and writing fresh content regularly. One problem is that since you are not an expert, you will not handle things professionally. Secondly, because you invest time here, it will be difficult for you to give enough attention to other areas that require it badly.
If you hire an SEO agency, you will give your full time, attention, and devotion to what you are best at and what needs you most. At the same time, you will be able to enjoy peace of mind knowing that the SEO job also is being handled to perfection, and thus you need to be ready to enjoy more and more success.
A full-service agency will prove more helpful.
If you opt for a full-service online marketing agency, then not only SEO but all your online marketing requirements will be perfectly met, always. Whenever you need any assistance concerning website advertising, content, inbound marketing, or more, you know that someone is always there.
If you move from a company’s only-SEO plan to an all-inclusive package, you will also likely enjoy great discounts. As they understand your needs better with time, you will not even need to discuss things, and they will be ready with a solution or a recommendation beforehand.
So, now you surely understand that SEO companies are worth it if your business is important. You want to see it grow more and more with every passing day. Now, there are many SEO agencies that you will come across even if you do a simple online search, but you need to understand that not all are created equal. You have to invest a lot of time doing your research, seek suggestions, go through their website, go through customer testimonials, meet at least a few of them in person, and then decide which will be the ideal one for your needs.
Search engine optimization backlinks, what are they? How do they help us and our websites? Many people question the use of SEO backlinks. This article clarifies and discusses the importance and uses of the search engine optimization (SEO) backlinks.
Backlinks are links from another website. These links help direct the users from another website to a different website. The backlinks are known for different names, they are sometimes called hyperlinks, inbound links, and many more names, all meaning the same thing. These hyperlinks are attached to websites and blogs, enabling these websites to be discovered by search engines amongst thousands of sites.
Why Are They Important?
Backlinks are a major deal concerning visibility. Simply put, if a user wants their website to be discovered by various search engines, they can rely on these links. Depending on the backlink quality, search engines can display them as a search result or make them discoverable by taking into consideration their ranking and originality in the first place. There are thousands of pages online all over the world that the search engines collect and display, all being connected by these links.
Quality of the Backlink
Backlink quality is also a huge factor in dealing with SEO. The method in which the backlinks are obtained can also determine the website’s SEO ranking. Simply put, the more you have relevant backlinks pointing to your website, the higher the chances of your website SEO ranking increasing. Although this doesn’t mean you should start by going out and obtaining backlinks from every website you come across. The quality of the backlink is what determines your website being discovered.
Content of the Backlink
Backlinks also help in the prominence and ranking of websites and blogs. The worldwide web is connected to so many different links, all containing different contexts, backlinks, or hyperlinks found in those different websites that help improve those websites’ SEO rankings. Backlinks are a very integral part of a website. That’s why using the proper choice of keywords will also increase the chances of a page being discovered by search engines.
Suppose a user gets a new website that he wants to be discovered by Google search engine, but he doesn’t link it or has a backlink from another website or blog. The chances of his website becoming discoverable are very, very low. But backlinks enable this new website to become discoverable by search engines and readily available to people.
Let’s say site A is a marketing blog, and site B is a shoe vendor. So when site A is being discovered as a marketing site, then the possibility of site B being discovered is high because site B obtained a backlink from site A. As the backlink is under a marketing category, it can easily be discovered based on what the users want. The factors determining site B being discovered are based on ranking, originality, and context.
Backlinks play a very important role in your website discovery and ranking. They help prominent search engines like Google make web pages grow by increasing traffic, conversion rate, purchases, and many more.
Search Engine Optimization improves your website’s visibility. A website must be noticeable to people searching for that company or products and services your company offers.
Thousands of websites and blogs dispute every day the highest spots in the Search Engine Result Pages. Because of that, these pages apply a series of SEO strategies to improve their website’s ranking.
Recent studies have determined the huge importance of SEO. These studies revealed how an immense majority of users visit only the websites that search engines suggest on their first page.
90% of users stay on the first Google page.
67.60% of users click only on the first five results of their search.
These studies indicate that if a web page is not located inside the browser’s first ten results, it’s almost as if it doesn’t exist. There are millions of web pages currently, making it impossible for any user to visit them all for a specific search.
Nevertheless, the reason for SEO goes beyond ranking high in the different search engines. Its true purpose is to attract the most quality traffic of users to your site.
The search engine optimization is essential for online stores and companies, as it leads the correct clients to them. SEO seeks to offer each user an adequate answer to their question. The number of visits may not increase a lot with SEO for some online businesses, but it will surely increase clients’ number.
Invest in SEO
Investing in SEO is a profitable operation. Having an SEO strategy correctly implemented will give you a better ranking, generating more visits. Your website or e-commerce will overcome your competitors.
Additionally, a considerable part of SEO actions goes to what it’s known as SEO OnPage. Those actions will take place inside the website. That means when you invest in SEO, the largest part of that investment is done in your digital channel.
Investing in advertising may seem like a more effective strategy; this will position your website on the first page. However, studies showed that only 3.4% of the time, users click on advertising pages. The reason behind that happening is that users often trust more in pages naturally positioned.
SEO in 2020
Search engine optimization has been a deciding factor in the success of online businesses in recent years, and in 2020, things will not be different. Every blog and website must start investing in SEO if they want their business to succeed.
Moreover, unlike other ranking methods like paid advertising, SEO usually offers long-term results. With the correct SEO analysis, your website or blog can stay on the first page of the SERPs for several years without spending money in the future. It’s safe to say that search engine optimization will be essential in 2020 and the coming years.
There are additional factors to have in mind to boost the search engine rankings, like social media presence, branding, and other marketing strategies. These follow and complement SEO. The right combination of these factors will make your business grow quickly.
Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website from organic search engine results. The tasks included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, and utilizing them efficiently in your content and building effective backlinks.
When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently.
Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from. Quality traffic is the traffic that comes from all searches related to the content on your site.
It has to come from sources that are relevant to your content.
Secondly, there is the quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.
Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for. If traffic comes from the ads that you paid for, then this is not organic traffic.
WHY IS SEO IMPORTANT?
Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing your website’s profit. Most of your expected traffic is bound to come from various search engines – Google, Bing, Yahoo. These search engines tend to scan, analyze, and crawl through every website and evaluate them in terms of their content. They strive to bring their users as good search results on the search engine as possible.
To increase the quality traffic that comes to your site through a search engine, you must optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.
HOW SEO WORKS
Search engine optimization is not something that can be done instantly and will work overnight. Rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.
Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized and attractive to the users. This is certainly easier said than done. It requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields, and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords. The algorithm is designed in such a way that it detects that and can even hinder your site.
Then there are on-site and off-site optimizations. On-site optimization is a part of the search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two.
To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website. If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today!
Increase your Website Traffic, Stay ahead of the competition, and boost your revenue with voice search optimization.
Voice search is not a marketing fad, but a critical aspect of growing your roofing business online. Making sure that your roofing business is found on voice search puts you ahead of the curve. Analysts predict that half of all the online searches in 2020 will come from voice search. If you have not prepared your business for voice search, you might be losing leads/clients to your competitors.
In today’s modern world, property owners have the power to find professional roofing services when they want it. With the increased use of digital voice assistants, getting noticed on voice search is essential to your roofing SEO success. This post will provide simple tips to help your roofing business get found on voice search and make more money in 2020.
So, here is the most crucial question: will your roofing business get found on voice search results in 2020?
Well, here are the five essential strategies that will help your roofing business get found by prospects/ clients on voice search results!
Strategy #1: Get Your Roofing Business Listed in significant directories and be found in Voice Search Results.
Getting your roofing business NAP (Name, Address, and Phone number) details listed on major directories like Yelp, Google My Business, and Facebook can improve the traffic and make your business visible on voice searches. You need to ensure that your listings are accurate and consistent across all the directories.
Here are some simple steps that you can take to ensure that your business is listed:
Make a list of all major directories and roofing-specific directories that you want your business listed on, and add a business to these listings.
Create a spreadsheet that outlines the kind of information you wish to include in these listings.
Write a short description that you can add to your roofing business listing
Add unique photos to your roofing business listing.
Pro tip: You can also automate your business listing to improve your roofing business online presence.
Strategy #2: Collect Online Reviews to Get Found on Voice Search
If you were to conduct an online search of the best roofing contractor around you, you would notice that the ones that appear on top of Google search have four stars ratings and above. You can easily infer that the high number of positive reviews your roofing business has, the higher chances of getting found on voice search results.
Here are some tips to generate more positive reviews for your roofing business.
Ask from clients. According to a study, more than 60% of property owners leave a review when requested. That said, you need to make sure that generating reports is not a cumbersome one.
Send a review generation pamphlets that direct your clients to leave a review on major review sites.
Automate your review generation system.
Another crucial task that can help you make the most out of voice search results is a local review schema. Once you incorporate a review schema on your roofing website, you will let the search engine crawlers to understand your website details and present it to Google as snippets. Your online reputation matters when it comes to getting found in voice search results.
This is what most roofing marketers will call position zero; your roofing business information will show up in the local three-pack. Voice assistants will utilize this information to find the best-suited voice search results.
Strategy #3: Optimize for Long-tail Keywords to get found on Voice Search
When researching your keywords online, make sure that you target the long-tail key phrases that property owners would use when searching for your services or products. Put merely, spoken search queries are more extended than text-based questions. For instance, if you are searching for a roofer near you, you will just type “best roofing contractor Nashville City” But if you are conducting a voice search, you can say, “Ok, Google, where can I get the best roofing contractor in Nashville?”
The difference in phrasing separates keyword applications for voice search and type search. Hence, you need to develop ways to optimize for long-tail keywords in your content. Besides using the long tail conversational keywords, you need to optimize your keywords for “near me” searches.
Strategy #4: Make Your Roofing Website Mobile-first to get found on Voice search
If you want your roofing business to appear on voice search results, then make sure that your roofing website is optimized for mobile devices.
Here are the two crucial reasons why mobile-friendly websites get found on the voice search results;
Property owners are increasingly using their mobile devices to conduct voice search results queries.
Based on this, search engines like Google announced that their algorithms would include mobile versions of the roofing website as a ranking factor.
Here are some tips that will make your roofing website mobile-friendly:
Make sure that your content is optimized for smaller screens and especially for the fat finger.
You need to ensure that your site speed is not affected by elements like content that takes long to load or large images. Ideally, your roofing website should load in less than three seconds.
If your website has both adaptive and responsive design, then make sure that you have content for both styles.
Strategy #5: Leverage Featured Snippets to get found on Voice Search Results
A featured snippet is synonymous with a clipping from a magazine or newspaper. It highlights specific details from an organic search result in a list, table format, or paragraph. Most marketers will call it to position zero. Besides, a featured snippet contains a page title and a link to the page.
Why Does Getting Found on Voice Search Matter to Your Roofing Business?
With over one billion voice searches conducted every month, investing in a well-crafted voice search strategy is important for your roofing business. Here are some compelling reasons why you need to invest in getting found on voice search results:
Voice Search SEO Improves the Online Visibility of Your Roofing Business.
In today’s digital world, the search is crucial to growing your roofing business. More than 80% of clients first conduct research online via Google, Bing, or Yahoo before they buy your roofing service or product. That’s why, if you want to reach prospects, prioritize search in your roofing marketing campaigns.
While voice search concentrates on position zero rankings, that position requires that you rank on Google’s first page. For example, a study by Ahrefs showed that over 70% of featured snippets come from the first three websites in the search engine results.
That is why our experienced roofing marketers optimize your website to earn a featured snippet and rank on Google’s first page. This technique increases your online visibility in different ways.
Once your roofing website gets ranked on position zero, you can increase your online visibility to clients who use voice search. This has a triple effect on your business, from receiving countless clients’ calls to booking more roofing jobs.
Getting found on voice search increases your roofing website traffic.
While featured snippets dominate voice search, so do long-tail keywords. For example, a study by Ahrefs showed that more than half of featured snippets appear for long-tail keywords, not short-tail keywords.
That implies that there is a high chance of voice search driving relevant traffic to your roofing website. If your featured snippet responds to a user’s question, they will click on the snippet to learn more about your service, product, or topic- depending on their voice-enabled device.
In most cases, these are people in your target audience.
They would like to know the kinds of roofs available plus the cost associated with such roofs. Once a prospect arrives at your roofing website, you can try to keep them engaged through content marketing. By ranking on position zero across several keywords, your roofing business then increases its traffic potential.
Getting Found on Voice Search Improves Your Conversion Rates
With over 80% of Americans owning a smartphone, it is becoming a trend for clients to search while on-the-go. This trend has positive benefits (making partnering with a reputable roofing SEO agency a must). Local roofing searches mostly conducted on mobile devices, have a conversion rate of over 80%.
In this case, the advantage of your voice search optimization is that the Amazon Echo, Siri, or Google Assistant will reference your company when a prospect asks about a roofing contractor near them. In such a scenario, these devices will pull up your Google My Business listing. This can lead to more booked jobs.
Our voice search optimization services can help your roofing business improve its conversion rates. If you want to create a subscriber list for your email marketing campaigns, like getting featured snippets in the search results can result in a conversion.
For example, your ultimate guide on roofing may include a clear call to action that requests users to become part of your mailing list. Based on your content’s quality, many readers will probably register to get more content from your business.
In this scenario, your content marketing, voice search optimization, and email marketing work together.
That kind of integrated internet marketing strategy is critical. It is also one reason why most roofers partner with full-service digital marketing agencies like Blackstorm Roofing Marketing. We strive to deliver personalized performance-oriented online marketing services to roofing contractors.
Getting found on Voice Search Drives Revenue to Your Roofing Business
There is no doubt that the voice search creates income for your roofing business. In some cases, it collaborates with your other online marketing services to achieve that.
For instance, it can generate a new client/lead through an email newsletter registration.
Your email marketing strategy can then guide the prospect down to the buying funnel leading to a conversion.
When it comes to our roofing marketing services, from reputation management to voice search, it is crucial to our experts that you get a good return out of your investment. That’s why you can rely on our experts to develop a voice search optimization strategy that will improve your roofing sales.
Getting Found on Voice Search Improves Your Roofing Brand Awareness
With voice search, you can also strengthen your roofing brand awareness campaigns. Improved brand awareness among your prospect can lead to other advantages like more sales and conversions for your roofing business.
Clients who use voice search on their phones see the featured snippet provided by Google Assistant or Siri. That featured snippet contains particular details about your business, like your roofing website URL.
In most cases, your URL includes your business name. As prospects continue to conduct voice searches around a specific topic, your roofing website will continue to pop up in those voice searches. That portrays your roofing business as a trusted resource for matters related to roofing.
As your brand awareness grows, clients will come to trust your business and hire you for services.
For many years, roofers across the United States have trusted Blackstorm Roofing Marketing for their internet marketing needs. With a team comprised of roofing marketing experts and proven strategies, we are a performance-driven agency focused on growing your roofing business online.
Learn more about what makes us different from other roofing marketing agencies:
We are Knowledgeable and Certified
With more than ten years of experience, we understand how it can improve the online presence, boost traffic, and drive revenue for your roofing business. All our team members are certified and remain abreast of the roofing industry’s latest changes to deliver exceptional results to our customers.
We do provide more than result-oriented strategies for our clients. We offer personalized services dedicated to our customer’s goals. That’s why we have a customer retention rate of more than 90%, and our recommendation score is 500% higher than the roofing industry’s average.
As a marketing agency driven by results, we concentrate on creating customized voice search solutions for your roofing business. Our team can help to craft and implement data-driven strategies to meet your roofing business goals.
Ready to partner with Blackstorm Roofing Marketing?
If you are searching for voice search optimization services to help you generate more revenue, trust Blackstorm Roofing Marketing. With hundreds of satisfied customers and more than ten years of experience, you can rely on our experienced team to deliver the best results for your roofing business. Schedule a free strategy session to know how we can help you get found on voice search results today!
Search engine optimization comprises various practices that help your website gain visibility and popularity on the search engine result pages. It is the process of promoting a website on the major search engines to increase sales and traffic. It’s a technique used to rank websites well in the search engine pages that improve traffic quality and volume. SEO is good at promoting your website to the public. For instance, people who find your website through yahoo or Google are more likely to promote it on Twitter, Facebook, and other social media channels. Here are some of the ways SEO can help your business.
Increases engagement with customers
Customer engagement is very vital in promoting the products and services offered by a business. When your blog or web page has been successfully optimized, the business will have a better position to effectively and efficiently engage with their customers. The company will be able to get valuable insights into how they can improve their products and services. When the audience sees their opinions being practiced, they will be obliged to develop a sense of friendliness, which further increases the business’s revenue.
SEO builds trust in the business
Search engine optimization helps in building a great website that enhances user experience and is easily discoverable in search. Establishing a real authority can greatly improve your business, but takes time. Thus your brand or business will have to work very hard to earn authority over time. There is also a strong belief among search users that a business found on Goggle’s first page is credible. Higher authority due to high ranking for the right keywords will attract business prospects and other search users into your business. An excellent search engine optimization helps your brand to build credibility and trust, leading to more traffic.
Makes the site more user-friendly
Today, most of the growing and appropriate websites are more user-friendly to the audience. Quality SEO nowadays is not about building links or adding the right words from relevant sites. Google does not want to send its users to a slow loading and poor looking website with bad navigation. It simply wants to give its audience an incredible and user-friendly experience. A user-friendly and high-speed website can positively affect the rankings in the search engines. A user-friendly website is also very significant in increasing the conversion rates of the business.
Increases brand awareness and value.
Building on your brand value is vital in increasing and developing potential customers’ trust in your business. A strong brand is integral and essential, especially for any business that is starting. SEO is beneficial since it increases the brand value of a business without increasing any unnecessary costs. Thus SEO is a major tool that helps build your brand value and help achieve great results without incurring many expenses. It also helps create brand awareness in the business and enable the business to become more popular. SEO is the most reliable tool in boosting your business reputation and increasing visibility in the market.
Improves inbound traffic
Search engine optimization helps in boosting and increasing inbound traffic through various marketing methods. More website traffic means increases the sale conversion rate in the business. A business can be able to reach the target audience cost-effectively and efficiently through search engine optimization. Thus SEO is the most efficient way to market your business since it boosts and attracts inbound traffic.
Better conversion rates
The conversion rate refers to the number of people who become your customers to the total number of people who visit your website page. A highly targeted SEO will help drive a genuine audience interested in the business to your website. These will help increase the conversion rate by converting genuine visitors into customers on your website and increasing sales.
Creates long-lasting results
Search engine optimization helps a business gain an edge over the market competition for a long time. A business that has invested in SEO will gain visibility for days, months, and even years to come. It prepares a business for other digital marketing activities and also increases the return on investment.
As a digital marketer, you know the importance of SEO (search engine optimization). SEO is essential for online marketing campaigns, and every business owner with a business website needs it. Unless you keep up with the times, you might end up being left behind in this ever-changing environment.
SEO is very important for a digital marketer. It’s used for digital marketing to increase leads and traffic, generate organic SERPs (search engine result pages), and improve trust among clients.
Since SEO involves keywords, rankings, tags, media, coding, algorithm, and links, it’s difficult for non-digital marketers to understand. Alongside the fact that the search engine optimization practice is always evolving that sometimes even expert digital marketers fall behind, it’s is no wonder that common misconceptions and lies began to form over different methods of optimizing your website.
It’s important not to get stuck on old practices and misconceptions about this search engine optimization as it can potentially harm your website, which you’ve put so much effort on. There are immense benefits gained from using SEO or search engine optimization in your business if appropriately practiced.
Is the search engine optimization or SEO is dead? Is there any truth to this, or are they a lie? This article will discuss the biggest misconceptions and untruths about SEO.
IS SEO DEAD?
The search engine optimization’s death is greatly exaggerated and is a misconception that confuses most digital marketers. According to statistics, 65.25 billion dollars was spent by companies in 2016 on SEO tactics. The number increased to 78 billion in 2018, and by 2020 it’s estimated that companies will spend 79.27 billion dollars on search engine optimization or SEO.
Even though a website does not have top ranking on search engine optimization, 32.5 percent of all generated organic traffic is obtained from a keyword search. You have a pretty big impact on the bottom line since keywords and high volume is relevant to some users.
If SEO dies, it’s taking a lot of money down with it because if your website is working just fine, 40% of revenue gotten from generated traffic should put this amount of money into your bank account. Considering these few facts, we can say that search engine optimization is very much alive and is working just fine. While SEO is not dead, some processes have evolved into something new, and when outdated tactics are still used, it can actively drop your rankings in SERPs, thus making some business owners confused and believe the lie that SEO is dead.
Some lies and misconceptions regarding the death of SEO
• All that matters is to build up links: Building links are very important, and SEO remains Google’s number one top-ranking factor. Although just a few years ago, building as many links as you can to your site boosts your SERPs ranking. Things don’t work that way anymore. What matters right now is the quality and relevance of your links, not just the quantity. Though inbound links are still important, large quantiles of spammy links posted over a random digital website can harm your rankings because Google and other SERPs have shifted their focus from quantity and now emphasize more on quality.
• Hyped up about dominating the number one spot: be cautious of any SEO firm or agencies that guarantee you the top ranking on Google. No one can hype your rankings on any search engine except Google. So many websites fall for such tricks because they tend to focus more on snagging the number 1 ranking on Google but what they fail to understand is that ranking number one may not have strong correlation traffic it used to have. Your website could rank number one but still be buried deep since most search results are filled with ads, question boxes, etc. So web crawlers usually search in deep to get what they want. Rather than emphasizing getting the number one rank, your point of focus should be on increasing your click-through rates.
• Overemphasizing keywords: As search engine optimization or SEO is constantly changing, various search engines have evolved and have adopted more effective means to show what your page is talking about. In the past, keywords played a very vital role in SEO as links. Anyone could get a better ranking on SERPs, creating low content articles, and fully stuffing your page with keywords. Now, instead of using a particular keyword to fill your page, which can wrongly phrase sentences and paragraphs inhibiting user experience, it’s more important to optimize your content for great user experience and readability fully. Google’s main focus is to understand the purpose behind keywords and not just the actual keywords themselves. Your posts should be according to quality and user experience, and if the content is good, keywords will blend in well. Rather than sacrificing a good article just for keywords density, focus more on the topic in general and contents so your post can satisfy the user demand. If your client decides to build content, advise them on how to do it the right way because contents that are not fully optimized with spammer keywords post a great threat to web marketing.
• More pages and posts increase ranking: one thing you need to know is that Google generally doesn’t rank websites. It only ranks individual web pages based on how the page relates to a search or keyword. Rather than creating more web pages and posts, it would be best to create content that has the information your user needs by bringing out key points on a topic on one page. If your content is long and valuable, it can rank for many different keywords search and query. Though this does not mean your whole website and its content should be on one page, creating sub-topics would create links back to the main page, improving the overall search engine optimization of the page.
These misconceptions and lies make people believe that SEO is dead, but it is pretty much alive. The key is moderation. There are still some standing principles you can adopt, and when you follow these principles and identify the lies regarding SEO, you’ll improve your leads, traffic and generate more conversations.
We live in a digital world where your online reputation can be your significant liability. Property owners are increasingly using Google as their sidekick before deciding whether they are going to hire you for services or go to your competitors.
As a roofer, you need a robust online presence to thrive in the modern digital world.
Why is Online Reputation Management so Crucial for Roofers Today?
When you are starting your roofing business, there is little or no time to manage your online reputation.
More often than not, no customer is talking about your business online at that time.
But here is where the problem comes in.
As your roofing business expands and grows in your area, more property owners will start talking about your business online.
You need to monitor what they say and find.
Property Owners/Customers Care about Your Reviews
If customers are concerned about your reputation, then you should as well.
A recent study found out that over 80% of clients read online reviews to know which roofing contractor they are going to hire, and over more than 70% take an appropriate action based on what information found in those reviews.
This shows that you could be losing a considerable chunk of roofing leads if your online reputation is not as impressive as it should be.
Online Reputation Management Tips for Roofing Contractors
There are tons of websites where property owners can leave online reviews. Still, this post will provide actionable online reputation tips for your business.
Claim All Your Listings
Your roofing company must claim all its business listing online. As a roofer, you need to go beyond Google My Business Listing. Ensure that your information is accurate across the web so that, regardless of how a prospect finds you, they will have crucial contact details to reach out to you.
Ensuring that your contact details are accurate will help to create trust with clients and make your listing legit in the eyes of the customers. If a prospect finds your business on a review site or directory and finds out the number you have indicated out of service, they will assume that your business is invalid or you are out of business.
Another main reason why consistency across various business listing is crucial is that search engines like Google check for compatibility to determine your roofing company is valid or not. If there are different phone numbers and addresses across Yelp, BBB, Facebook, and Angie’s list plus other directories, Google will not rank your business highly because it will appear more illegitimate.
Finally, after you have claimed all your roofing business listings online, you can control what customers say about your company. Besides giving you a chance to update your contact details, you will be able to optimize your company description, add photos, and respond to client reviews.
Get More Online Reviews
Online reviews are among the first things that property owners look for to determine whether or not they are going to hire your roofing business. Let’s face; several factors need to be considered when hiring a roofing contractor. It is not like going to the beauty parlor or finding a movie shop- the roof is what stands between your family and the elements. You must trust the roofer that you have hired to install, replace, or repair it.
If your roofing business does not have an excellent star rating average, or worse still doesn’t have any reviews, then you are losing an opportunity to acquire new clients online. It means that you need to start working hard to get more positive reviews online.
Although you are not supposed to bribe property owners to give you reviews or tell them what kind of review they should provide you, merely requesting for them is acceptable and an effective method of generating more reports online.
Respond to Reviews
Generating online reviews is a great step towards maintaining your roofing business online reputation. Still, your task is not done yet; you need to all reports (including the negative ones).
When you respond to negative reviews, share your version of the story with the one who left the review plus others who will read it. Unhappy customers always don’t know why things happened the way they did, and explaining it to them may diffuse the situation.
It is crucial, though, to own up the problem, even if you feel that it is not your fault. This does not imply that you have to take responsibility. Still, you should try to apologize for the bad experience they had with your roofing business. Never argue or insult a reviewer; if your tempers are high, given yourself time to cool off before you respond to a negative review.
One of the best methods of dealing with a negative review is to invite the reviewer to resolve the issue offline. This will save you from arguments or set the record straight with your customer on a public forum, and it shows that you are willing to rectify the bad experience.
Register for Google Alerts
When it comes to the online reputation of your roofing business, you cannot manage it properly if you set and leave it to gather dust. An effective online reputation management strategy means real-time, ongoing management, which implies that you have to know what customers are saying about your roofing business online.
One of the best methods to stay on top of what customers are saying about your roofing business online is to sign up for Google alerts. Google alerts are free, and you can use them to manage all types of things, including your roofing brand mentions. You can also use such signals to monitor what customers are saying about your competitors online, giving you the much-needed competitive advantage.
Hire BlackStorm Roofing Marketing to Manage Your Online Reputation
The priority of every roofing business is its bottom line. Fortunately, our team will help you to develop a unique online review management strategy that will make you a top-rated roofing company in your area. They will automatically ask for reviews from customers after they have transacted with you.
There are several things that you can do to build and maintain your online reputation, and it can be overwhelming if you have other tasks that need your attention. That’s why you need to outsource your online review management to our team. If you need to know more about how you can manage the online reputation of your roofing business, schedule a free strategy session with our experts to see how our team can help you today!