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Here’s Your Roofing Website Maintenance Checklist for 2021 & Beyond

Keep Your Roofing Website up to date: don’t lose clients for no reason

Most roofing contractors know the importance of having a well-structured roofing website. But they typically build a site, launch it and never return to it again, abandoning roofing website maintenance altogether. If your website isn’t adequately maintained, you are losing prospects/clients that will affect your company’s ROI.

Just like your car, we must appropriately maintain your roofing website to operate efficiently. Roofing websites require routine maintenance to ensure that all components (contact or inquiry forms, payments, payment mechanisms, images) work efficiently and safely. Creating a search engine optimized, user-friendly and responsive roofing website is an essential step in letting property owners know your roofing company exists. Still, routine upkeep is crucial if you want your website visibility to flourish and grow.

 

8 Reasons Why Roofing Website Maintenance is Crucial

1. Regular Maintenance Keeps Your Roofing Website Secure

Security is the main reason why routine roofing website maintenance is so essential. If your roofing company is utilizing a Content Management System (CMS) like Word Press or Drupal, you want to make sure that it keeps up with security updates and software patches. If you don’t do that, the bad guys (hackers) will get an opportunity to steal data from your roofing website.

2. Roofing Website Maintenance is Crucial to Boost Search Engine Traffic & Rankings

To offer property owners high-quality content, search engines like Bing or Google award higher rankings that are updated occasionally. Search Engine Optimization (SEO) determines where your roofing website will be ranked based on your site’s relevance compared to the property owner’s search.

Various roofing SEO tactics can be used to improve your site’s ranking. Some of these techniques include optimizing your site for mobile devices, regularly updating your website content with the current information, and ensuring that your site has the latest security updates.so, maintaining your roofing website is crucial to your business’ ranking on search engines like Bing or Google.

3. Routine Roofing Website Maintenance Helps to Improve Customer Experience

If your roofing website’s template files and theme are outdated, they may not show up on current versions of mobile devices and web browsers. With all the competition in the modern roofing landscape, if your site is hard or confusing to use, your company is likely losing prospects because of it. But, when you conduct routine maintenance as scheduled, you can be confident that the most recent template files/ theme are installed and operating efficiently.

When you perform maintenance on your roofing website, your site improves and becomes simple to use. Such improvements encourage property owners to stay and engage on your roofing website longer. In wrapping up, maintaining your roofing website is crucial as it enhances your site’s customer experience and promotes user engagement.

Read our detailed post on How User Experience (UX) Design Affects Roofing Sales

4. Regular Maintenance Increases Site Speed

As stated above, with all the options that prospects/client has online, your roofing website requires simple to use and needs to be super-fast. If your roofing website loads in less than 3 seconds, it is turning away prospects/clients. Maintaining your roofing website allows you to optimize all the elements that might be slowing your site down. Another advantage of routinely maintaining your roofing website is enhancing your site’s loading speed.

5. Regular Website Maintenance Attracts New Clients and Keeps Existing Customers Happy

Our roofing website maintenance services will keep your site updated with fresh and new content. This will assist in driving new property owners (traffic) to your site. Outdated roofing content may make visitors click off your site instantly.

Keeping your roofing website updated with unique, fresh content can go a long way to satisfy existing customers. Your existing customers will view and share your new content, thus making your roofing business popular. But if you stay for long without sharing fresh content, prospects/clients may assume that you have nothing to offer and may never return to your roofing website again.

6. Continue To Learn More About Your Audience

One of the daunting parts of roofing marketing is getting to know your target client entirely. Regular roofing website maintenance helps you use the analytics and understand how users are interacting with your site.

Are prospects/ site visitors converting? Are they clicking off your site immediately, or are they hanging around? Are there patterns in site visitor’s behavior? Knowing these patterns and making adjustments based on data will help you to create a roofing website tailored to your user’s specific audience.

Without ongoing such ongoing analysis, your website can become outdated, stagnant, and, worst-case scenario, useless to property owners who could have benefited from your roofing services or products.

7. Regular Website Maintenance Ensures Proper Functionality

As you launch a new roofing website and make adjustments to it, it’s crucial to make sure that it works efficiently. This can mean making sure there are no broken links and that your website works perfectly across various web browsers. This is more of a technical part of roofing website maintenance, but if you fail to do it, your website may fail to work correctly for your visitors, prompting them to click off to your competitors.

Great functionality depends on the coding of your roofing website, and as a roofer, you don’t have the time to read through lots of code lines to identify a semicolon that should be an entire colon. Ensure that your codes are consistent with the ongoing adjustment and clean is essential to run a peak-performing roofing website.

8. Routine Website Maintenance Helps in Proper Tracking & Monitoring 

When you dedicate your resources and time to roofing website maintenance, you can correctly track the results and know if you are in line with your internet marketing goals. Tracking your roofing website’s metrics can give you an overview of the progress of your internet marketing campaigns so you can know the following plans or strategies to implement.

If you are lagging behind your roofing sales goals via the roofing website, that means that you need to redesign your site to increase conversions

Roofing Website Maintenance Checklist

Maintaining your roofing website is more than buying an affordable hosting plan and making some edits to your page. An outdated website risks client annoyance, loses search engine rankings, and loses trust. To assist you to stay on top of the crucial (often overlooked) issue, we have compiled a guide on what you can expect from our website maintenance services:

Update Your Roofing Content

  • Hours of Operation

If you have a company operating hours and aren’t on your roofing website, we put them in! And if you have already included them, our experts will check to ensure they are accurate. We also notify your visitors in case you have seasonal changes in your operating hours.

  • Phone Numbers

Check your office phone numbers for consistency and typos. Also, ensure that your phone numbers are appropriately hyperlinked to help visitors click and call your roofing business.

  • Contact Address

Make sure your business address is updated/correct every place it appears.

  • Call to Action

Give your web pages a makeover to ensure you have a clear call to action. Sometimes every page will have the same CTA (like getting a free roofing quote now), but browsers will require to pass through some steps. A property owner looking for roofing services or products will want to view some photos of past projects before they decide to get a quote.

  • Punctuation/Spelling/Grammar

Look at the basic editing errors.

  • Fix Broken Links

Check all your internal and external links to ensure that they are working seamlessly.

  • Form Submission

If you have a form on your roofing website, submit a message to check whether it’s working, and you get notified of the new news.

  • Headlines

Do your primary web pages (particularly your homepage) have headlines explaining how the client will benefit from booking a job with your company? And does every headline contain a keyword that relates to the title of your page?

  • Redirects & URLs

If you have recently changed the name of your webpage, you should make sure that users who are searching for the old page get redirected to the new one Instead of getting a “not found” error)

  • Image Alt Tags

Sometimes you can improve your roofing SEO by adding alt tags to your primary images. This can help your site to rank higher than other roofers for the same keyword

Design

These are tweaks that  relate to the feel and look of your roofing website, which may include but not limited to:

Branding

Has your roofing logo changed? What about the colors your company uses? If yes, has it reflected on your roofing website? Besides, if you initially used a low-quality logo but have changed it late to a new one, you need to update that on your roofing company website.

  • Replace Stock Images with Custom Photos

Roofing stock images may be essential to get your website running. But authentic photos are deemed to be more powerful.

  • Optimize Images

 You need to replace low-quality crop images to suit your overall design. Besides, replace large photos with compressed or re-sized versions while retaining quality.

  • Check Display on Mobile Devices

Pull up your roofing website on your mobile phone to see how it appears. Furthermore, you can also check how it appears on different desktop browsers.

Platform & Hosting

These problems may prompt you to contact your web host provider:

  • SSL security certificate

Check if your roofing website URL starts with “HTTPS” If not, you need to contact your web hosting provider to get a basic security certificate for your roofing domain.

  • WordPress Plugins and Theme

It is highly recommended that you use the latest versions of plugins and themes activated on your roofing website.

  • Backups

Typically you want to automatically backup your roofing website. This will help you, especially when you make a mistake when editing your roofing site.

Hire a Roofing Website Maintenance Team

Why You Should Hire a Roofing Website Maintenance Team

As a roofing contractor, you have lots of duties to perform. Managing employees, handling clients, keeping appointments, and meeting deadlines can be daunting at times. Neglect and inexperience can ruin the functionality and look of your roofing website.

Now that you understand that web maintenance is just as crucial as designing a roofing website, it would be equally important to discuss the benefits of hiring a website maintenance team. Although you can take the responsibilities of maintaining your site yourself but hiring a roofing website maintenance agency will be advantageous in the ways listed below:

  • Since you are partnering with a website maintenance company specializing in the roofing niche, you can count on their expertise since they know what to expect, look for, and resolve issues.
  • Hiring a roofing website maintenance team frees up your time to concentrate on another important aspect of your business without having to think about your site at all.
  • Outsourcing a website maintenance team is cost-effective and can resonate with your budget. You don’t have to break your bank to find a package that’s ideal for your roofing business.

If you have come this far, you know that designing a roofing website is not enough, but maintaining it is highly recommended. And if you don’t have the skill or time to maintain your roofing website, it is advisable to outsource a website maintenance agency like Black storm Roofing Marketing.

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Let Us Help You

At Blackstorm Roofing Marketing, we don’t just create unique online experiences but also offer website maintenance services since we understand how site security and maintenance are essential in maximizing your roofing website performance.

We provide reliable and affordable website maintenance services with no long-term contracts. We offer online reputation management, PPC, retargeting ads,  support, update backups, and above all, peace of mind knowing that your roofing website is in good hands.

Schedule a free strategy session with one of the marketing experts to discuss how we can help you maintain your roofing website today.

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22 Roofing Marketing Ideas That Work in 2021 and Beyond!

Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?

There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.

High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.

If you want to market your roofing company, keep reading for 30 practical roofing marketing ideas. Or schedule a free strategy session online with one of the Growth Coaches or call us at 1(865) 205-8822 if you need help creating an advertising campaign for your roofing business.

Roofing Marketing Ideas- Online

1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions

Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.

Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.

Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.

 

Pro Tip:

  • Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
  • Create a sales funnel and quality landing pages to capture roofing leads.
  • Contact our experienced web designers know if you need help to build or redesign your roofing website.

Invest in SEO to Get Found in Local Searches2. Invest in SEO to Get Found in Local Searches

Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.

If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.

Run a PPC Campaign to Get Immediate Results3. Run a PPC Campaign to Get Immediate Results

You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.

Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)

To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.

Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.

However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.

When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.

Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.

Connect With Your Prospects through Social Media Advertising4. Connect With Your Prospects through Social Media Advertising 

Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.

To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.

Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.

Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.

5. Use Video Marketing to Showcase Your Roofing Projects and Brand

They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.

You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:

  • Portray your competitive differentiators
  • Boost online engagement
  • Establish your roofing brand and its personality

Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.

6. Solicit Genuine Online Customer Reviews

A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.

Review management is an essential part of running a successful roofing business online. Prospects turn to online reviews to see the experience others had with your business. You must manage your online reputation to ensure that options select your business.

You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.

Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.

7. Blog about the Latest Trends in Roofing 

 Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.

8. Nurture Roofing Leads to Convert With Email Marketing

If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.

An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.

9. Ask Roofing Material Manufacturers for Backlinks

External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.

Set up Call Tracking for Roofing Business

10. Set up Call Tracking

If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.

11. Use Multichannel Roofing Marketing

Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.

12. Use Geofencing Advertising to Reach More Roofing Leads Online

Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.

With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.

Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.

As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.

13. Use Analytics to Measure Your Roofing Advertising Campaign Success

The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?

While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:

Measure Advertising, Revenue, and Sales

Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.

But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.

Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.

14. Use Retargeting Ads

Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.

Roofing Retargeting Ads

Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.

You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.

Offline Roofing Marketing Ideas to Reach New Prospects

15. Make Money from Bad Weather

By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.

Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.

PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.

Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.

The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.

16. Sponsor a Local Event or Sports Team

There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.

Roofing Direct Mail Campaign

17. Run a Direct Mail Campaign

Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.

Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.

18. Trade Shows to Get New Commercial Roofing Leads

Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.

19. Give Away Something for Free

Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.

You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.

20. Get Involved in the Local Community 

Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.

Roofing Marketing Ideas- Leverage Technology

21. Automate Online Marketing 

Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.

Automate Online Roofing Marketing 

22. Nurture Customers with CRM Technology

Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.

Improve Service Delivery with Emerging Technology

Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.

How to Market Your Roofing Company-Wrap Up

Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.

With this post, you now have helpful hints on how to market your roofing company, both online and offline.

Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.BlackStorm Logo

At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.

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8 Signs Your Roofing Business Needs a New Internet Marketing Campaign

Digital roofing marketing has become the most efficient ways for roofers to maximize their growth and reach. No matter the size of your company, you cannot wish to make more money in the roofing industry without a vibrant online web presence.

One of the surefire signs that your internet marketing isn’t working is not to achieve the results you want from your roofing marketing campaigns.

However, knowing whether your roofing marketing requires an overhaul isn’t always a walk in the park, as there can be many pitfalls in your current strategy.

The sad reality is, you may not understand whether your roofing marketing is effective if you don’t know what marketing metrics to track or how to monitor them. If you are looking out for a sign that your digital roofing marketing needs an overhaul, check out our list below:

Converting Leads into Paying Clients

1. You Are Not Converting Leads into Paying Clients

Digital roofing marketing is all about generating roofing leads and converting them to clients. You want more prospects/clients to learn about your roofing business, and more importantly, convert those prospects/clients into a sales contact, opportunity, or similar things.

If you are getting lots of roofing leads but can’t seem to convert them, go back to the drawing board and see what’s not adding up. Consider the CTAs of your roofing website, the quality of content you published, or the keywords you target. These factors could be the leading cause of your challenge or problem. Whichever the reason, low conversion rates are a sure sign that your roofing marketing strategy needs an overhaul.you are getting little or no traffic in your roofing website

2. You are getting Little or No Traffic In Your Roofing Website

If you are getting no or little traffic on your website, that might be a bad sign.

No traffic implies your roofing marketing efforts are not helping to drive prospects/clients to your roofing website or social media accounts.

Most platforms like Google or Facebook have their unique algorithm, which shows content seen by the browsers.

The proper roofing marketing techniques will help you make most of these complex algorithms and drive lots of traffic to your company through the right platforms.

 

3. Your Roofing Website is Buried in the Second or Third Page of the Search Results

Property owners/managers utilize search engines like Google or Bing to find roofing contractors near them every day.

If prospects/clients are using Bing or Google to find roofing businesses like yours, but if your roofing website is not ranking high in the search engine results, you will likely lose tons of prospects to the competition.

Some roofing websites will rank higher than others in the search results.

This is because other companies invest in their roofing SEO to rank on top of the search engine results.

Don’t leave your search rankings to chance; ensure you have a comprehensive roofing SEO strategy that’s actively working to place your roofing website at the top of search engines.

 

4. You Are Not Reaching Your Target Audience

One advantage that sets internet marketing apart from conventional approaches is your roofing business’s connection level can strike with clients.

Nowadays, you can track the prospects you want to target, understand their interests, and later use those details to establish a lasting relationship with them.

If you are struggling to reach your target market, it’s time to revamp your digital marketing approach ASAP. Don’t assume clients will know your services through recommendations from neighbors and friends alone.You Are Not Reaching Your Target Audience

5. You Are Losing Advertising Dollars

Internet marketing strategies for roofers can produce a great return on investment, even when you spend a small amount. But it is straightforward to waste money on an online marketing campaign, especially if you don’t know what you expect. And if your roofing marketing strategies are wasting your advertising dollars, it may be good to start working with a reputable roofing marketing agency like Blackstorm Roofing Marketing.

 

6. You Are Obsessed With Viral Content

Roofing content marketers are always fascinated by viral content. That implies creating a story that produces lots of likes, shares, clicks, comments, etc. But clicks to your roofing website are only essential if they are relevant.

While it sounds fantastic to say that one of Facebook’s posts received over 20k clicks, there are slim chances that those clicks are relevant to your roofing services or products.

High volume of irrelevant traffic can produce increased bounce rates, which can hurt your search rankings. So, if your roofing content approach is all about going viral, it’s time to revamp your marketing strategy and start focusing on quality over quantity.

 

7. The Returns of Your PPC Campaigns Are Abysmal

Pay-Per-Click adverts are great ways to get in front of prospects/clients and obtain roofing leads, but they can be super expensive, especially if not done right.

Many roofers achieve poor results from paid ads because they don’t target correctly, browsers aren’t converting, or the Cost per Click is above the roof. The key to effective roofing PPC campaigns is targeting the right audience with the right content. If you are not sure where to start with your PPC campaign, our growth coaches can help.

You Are Not Achieving The Desired Revenue Numbers

8. You Are Not Achieving The Desired Revenue Numbers

The last but most crucial sign that your roofing marketing needs a revamp is to hit your income target. If you are using money or time into your online roofing marketing, you should be getting actual outcomes in terms of revenue. If your roofing marketing dollars aren’t paying off, it may be time to revamp your current marketing strategy.

If you don’t see the leads, dollars rolling in, and traffic, it’s time to take a different approach or try another roofing marketing agency.

If any of the signs we covered above apply to your roofing business, it makes sense to start working with a reputable agency like Blackstorm Roofing Marketing.

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Are you searching for a roofing marketing agency? Schedule a free strategy session with one of our Growth Coaches, and we’ll see how we can help your roofing company grow online!

Categories
Google My Business Growth Strategies Local Marketing Reputation Management Roofing SEO

How To Improve Your Roofing GMB Listing

Google My Business or “GMB” is a free tool that helps you manage how your roofing company appears on Google Search and Maps. If you are a roofing contractor and your business does not have a GMB listing, then property owners may as well assume that you don’t exist. Getting your roofing Google My Business listing optimized and verified adequately is an important step for proving to business or homeowners that you exist.

 After all, when property owners want to hire a roofer for services, they conduct a quick local search online (say “roofing contractor nears me”), visit your business, or book a job the same day. So it’s crucial the details about your business that appear when prospects/clients search Google are as complete, optimized, and accurate as possible. This post will explain why your local roofing business needs a GMB listing and tips on how to optimize your current listing to generate more leads for your company.

 

5 Reasons Every Roofer Must Have an Optimized Roofing Google My Business Listing

 

 One of the initial places that property owners looking for your services and products will go online is conducting a Google Search. According to Google, over 50% of all searches have a local intent, and business location is one of the significant items sought by local searchers. This shows how your roofing business stands to benefit by showing up in Google search. The fastest and easiest way to show up in local search is by having a Google My Business Listing.

Here are some benefits that you stand to enjoy by having an optimized roofing GMB profile:

 

1. A properly optimized Roofing Google My Business Profile Increases Your Visibility online.

One of the significant advantages of creating a roofing GMB listing is that it enhances your business’s visibility over the internet. When you search for a roofing product or service on Google, the first three things that show up are Google Adwords adverts, followed by a map with local 3-pack; lastly, organic search results show up.

 The once inclusive 7-pack is now restricted to only three listings hence the name local 3-pack. Many roofers worldwide have been trying several SEO hacks to get in this unique category. Still, most of them don’t seem to realize that by verifying and improving their Google My business listing, you can boost your chances of appearing in the list. Having your roofing website appear in the local-3 pack can help you tap into potential revenue since Google displays your business on Google Maps and puts it’s before the organic search results.

 

2. Roofing GMB Helps You Share Information with Your Potential Customers

Your roofing Google My Business listing allows you to share crucial details about your business, including your working hours, contact information, and address. It helps you to share updates, offers, and the latest news. These posts appear on Google Maps and Search, allowing you to keep in touch with prospects/clients and keep them updated.

 

3. A Good Roofing GMB Ranking Will Help Your Business Earn Trust from Clients

One of the major hurdles that modern clients face is building enough trust to book a job with your roofing company. As a roofing contractor, your role is to help property owners make that jump as swiftly as possible. To achieve this, one of the simple things you can do is helping prospects/clients to understand that your company has an actual location.

 Due to the inherent confidence and trust most prospects place in Google, your roofing company benefits whenever it shows up in a local search, as potential customers will be more likely to trust your roofing brand.

Roofing Google My Business Listing Increases Sales & Traffic

4. Roofing Google My Business Listing Increases Sales & Traffic

One major problem local roofing businesses face is maintaining relevant, high-quality traffic and steady qualified leads filtering through their doors. While there is no practical way of avoiding ups and downs throughout the year, having optimized roofing GMB can significantly improve your numbers across the board.

 

5. Stand out From Competition

Your roofing GMB profile displays the vital information prospects require to engage with your company. It also shows a brief description to assist prospects in identifying promptly if your company is what they are searching for. Your roofing Google My Business profile gives you a chance to stand out from other roofers online in a client’s first scan through search results-don’t pass that benefit!

 

How to Perfectly Claim, Verify and Optimize Your Roofing GMB to Rank Higher in Local Search Results

If you are just getting started with local SEO, here’s how you can set up your Roofing GMB properly and outrank other roofers in your neighborhood.

 Create /Claim Your Roofing Google My Business Listing

To dominate the local search results; your roofing business must show up in the local-3 pack of the Search Engine Result Pages. The first step in improving your roofing GMB profile is adding your business to Google maps if you have not already done so! Follow the steps below to create /claim Google My Business listing for your roofing company:

  • Login to a Gmail account that you want to be associated with your roofing business (or create an account if you don’t have one already)
  • Visit google.com/business and choose “start now” in the right-hand corner
  • Enter your roofing company name
  • Enter your business address
  • If you visit client’s locations, rather than having them come to you, tick the box “ I deliver the goods and services to my customers.”
  • Select your business category –try to come up with a name that suggests to Google the kind of prospects/clients that will be seeing your roofing GMB listing.
  • Add your roofing website or business phone number
  • Select a verification option. If you are not ready to verify your roofing business yet, click “try a different method” or “later.”

Verify your Roofing Google My Business Listing

Google offers several ways to verify your roofing GMB profile but may not provide all the below options for verification. Here are some possibilities that Google can provide you with to verify your listing:

  • By postcard
  • By phone
  • Bulk verification
  • By email
  • Instant verification

Postcard Verification

This is the most common roofing GMB verification option. Google will send you a postcard (via snail mail) to your business address. This postcard will have a verification code attached to it to enter your listing to verify it. Here is how you verify your listing using a postcard:

  1. If you have not signed in to your GMB listing, login now and select the business that you want to verify (if you have already logged in, you will be at the verification step)
  2. Make sure that your roofing business address is correct. Optional: Add a contact person to who the postcard will be addressed.
  3. Click “mail.” The postcard should reach you within five days or less.
  4. Once you have obtained your postcard, login to your Google My Business account. If your company has more than one location, choose the location you want to verify. If you have just one, click “verify now.”
  5. In the code field, enter the five-digit verification code attached to your postcard. Click “submit.”

If your postcard never arrived or you lost it, you can request another one by login into your roofing GMB listing and clicking the “request another code” banner on the top of your screen.

A. Phone Verification

Not all roofing businesses will be given the option to verify by phone. However, if you are given this option, Google will text you a code. You will enter this code and click submits.

B. Email verification 

If Google gives you this option, ensure that your email is up to date, and Google will send you a verification code. Just click the verification button in that email to verify your listing.

C. Instant Verification

If you have verified your business via Google search console, you may be offered an option of instant verification.

 

Business Name

Now that you have verified your roofing GMB listing, it’s time to finish fleshing out your profile. Once you have signed in on your Google My Business listing dashboard and your company is verified, take a look and add as much information as possible. Go to the “info section” tab on the left side and start editing your business information. You have already done this when you verified your GMB listing, but ensure that your business name is the same across the internet.

For roofing seo purposes, you want to ensure that your business name, address, and phone number are consistent across all other websites such as HomeAdvisor, directory sites, the local chamber of commerce, and BBB HomeAdvisor where your name is displayed.

 

Choose a Category That Best Fits Your Roofing Business

This is probably the most crucial part of improving your roofing GMB listing. If you fail to choose the right primary category, your business will never rank locally in Google maps for roofing keywords. It is that simple.

You need to select a category that best represents your roofing business. If your primary service is roofing, ensure your business category is “Roofing contractor.” There is no other option for that.

If you do gutters, siding, windows, or any other subcontracting work, list such services in the additional categories section.

 

Hours, Website & Phone Number

It is crucial to place your roofing business hours, but it is advisable to update them whenever they change. Google provides the ability to customize hours for special events and holidays. Make sure to list accurate hours when you are open for business.

This can be overwhelming for clients if it says you operate 24/7 and you close at 6 PM. Make sure you get your operating hours right.

Your phone number should be your primary office line-because this is the number that prospects/clients will see across the web, so make sure that you get it right!

 

Add Photos to Your Roofing Google My Business Listing

Upload photos to your Google My Business Listing are crucial for increasing engagement and signals to Google that your business is active. First of all, ensure your cover photo, profile photos, and logo are filled in.

From there, you should try to upload as many photos as possible for the exterior/interior office, pictures of completed projects, or team members, and more.

 

Business Description

The business description section gives you a chance to tell prospects as well as Google what you offer. What are you good at? Why do clients prefer your services?

Sell your roofing company; don’t be spammy in your description. Don’t try to stuff keywords thinking that will help your rank higher in search engines.

Property owners who are researching your company will also look at the bottom of the knowledge panel; therefore, it is a great chance to let them know who you are.

Get Roofing Reviews

 

Get Reviews

Google knows that reviews are the #1 influence on client buying, so this is a significant ranking factor in their algorithm. Although it may take some time to collect Google reviews from previous clients that you have worked for.

Not only do Google reviews allow clients to trust your business more, but Google will also portray “Gold stars” in search results for your business when prospects come across your website online.

Here are some tips to optimize your roofing Google My Business listing with reviews:

  • Start with loyal, long-time clients to keep the momentum going.
  • Make it simple for clients to leave a review.
  • Ask! Studies show that over 60% of clients will review your business when asked to. Do so via email, text, in-person conversations, and social media platforms.
  • Have a “reviews” page on your roofing website with a CTA to leave one
  • Respond to reviews (including negative ones). This feedback encourages other customers to leave a review, reveals lots of details about your roofing business to prospects, and enhances your local SEO.

 

Services/Menus

If you sell roofing services, like repair, replacement, or installation, and have a “menu” of services, the list of the new services in roofing GMB is a great new addition.

The services list helps you categorize and list all your services and their prices to help potential clients see what they provide. It is a new feature in roofing GMB but a crucial one.

You should be offered as many details as possible. Separate your services into subcategories and categories. For instance, “Roof Installation” could be a significant category. Subcategories could be the kind of roofs you install. Write a clear description of such roofs if possible.

Roofing GMB Optimization

Include Roofing Map Optimization to Your GMB Listing

There is a close relationship between roofing higher map rankings and Google My Business listing; it becomes more crucial during the optimization process. Blackstorm Roofing Marketing offers Google optimization as a part of our internet marketing services, which covers every aspect of your online presence, from GMB profile to roofing map optimization.

 

Make Regular Posts to Your Roofing Google My Business Profile

Just like with your social media platforms, you can post to your roofing GMB profile about offers, announcements, products, or events. Posts are created in your listing Dashboard and appear on the updates section towards the end of your profile. Regular Google posts increase the number of actions taken by clients who find your profile. It will make consumers follow your roofing company and get notified of new updates and posts.

 

Get Most Out Of Your Roofing GMB Listing Today

Google is always looking for the level of engagement you have with your searchers with your roofing GMB listing. The more interaction, the higher your chances of ranking higher in Google Maps and organic search in general. This means that you need to keep on improving your roofing Google My Business profile.

Having an active roofing GMB listing will help local clients to find your business, and encouraging those clients to leave positive reviews will drive even more property owners into your establishment.

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I hope this post has given you another reason to log in to your Google My Business listing and get super busy! If you have any other questions about improving your roofing GMB listing, schedule a free strategy session with our experts today.

Categories
AdWords Local Marketing Local SEO Marketing Reputation Management Roofing SEO Social Media

Proven Marketing Strategies for Roofing Companies

Are you frustrated because of buying roofing leads without seeing any noticeable results on your bottom line? 

Are you wasting your advertising dollars on a roofing marketing company that does not produce the desired ROI? 

This post will offer a step-by-step guide to create a proven digital marketing plan/strategy that will transform your business into a non-stop lead generating powerhouse if that sounds familiar. 

How many times have you come across a killer roofing marketing strategy and asked yourself,

“Wow, I wish I would have tried that in my company.”

 (Glossier, am staring at you)

The sad reality is, when you are marketing your company alone, it can be daunting to tell whether your roofing marketing plan is as powerful and comprehensive as it could be.

To help ease the uncertainty, we have created this post to show you how to create effective roofing marketing strategies that leave no stone unturned.

Without further ado, let’s look at the strategies our experts implement to help your roofing business get more leads, book jobs, and make more money.

Optimized Conversion Website

Get an Optimized Conversion Website

Optimizing your roofing website to get more leads is a no-brainer. However, it is not as easy as touching your “click here” button on your roofing website’s homepage and watching the leads streaming in like a flood.

Instead, designers and marketers need to take a more tactical approach. This article will discuss effective tips that work to optimize your website to become a non-stop lead generating machine.

Without further ado, let’s unpack the five simple ways to optimize your roofing website for conversions.

  • Relevant

Your potential clients are searching for information that is relevant and unbiased. If you can engage your leads through your content, turning them into paying clients will be a breeze.

Engagement refers to the close connection between your roofing business and its clients. And it’s what drives referrals, viral growth via social media, and improved online reputation for your business, so it’s not a small thing!

Quality content is the key to increasing engagement. Whether through email newsletters, witty social media posts or unmissable roofing blogs, the way you write your content has a huge impact on whether your leads will convert into paying clients.

  • Mobile

Do you know the first thing that your prospects do when they wake up in the morning? They check their mobile phones ever before they hug their kids or do a morning run. Since you don’t want to lose potential clients accessing your landing page on other devices than your desktop, that’s why you should partner with our web designers to make your roofing website perform optimally on mobile devices.

Moreover, Google rewards mobile-friendly websites with higher search rankings. So, having a responsive and mobile-friendly roofing website design is crucial for search engine optimization and increasing your conversion rates.

  • Fast

Site speed has a direct impact on your conversion rates, particularly for mobile pages. The reason why site speed affects conversions is simple; Google rewards fast websites with higher organic rankings. A roofing website that loads short will lead to a pleasant user experience, while slow ones will give users a poor experience. If you want to skyrocket conversions in your business, make sure your site loads in less than three seconds.

  • Professional Looking

If you don’t want to lose potential customers to the competition, make sure that your website looks professional. Here are some issues that may make your site appear unprofessional; low-quality content, bad design, and low mobile experience. If you need help building a professional conversion-focused roofing website for your business, talk to our experienced designers today.

  • CTA Buttons

A Call to Action button is a form or link put within your website or blog content to attract prospects’ attention, turning them into leads. Well-designed CTAs should be strategically placed in your content in an eye-catching location where there is no flow disruption. It should be visually appealing and visible from a distance but not distracting users from other page elements.

As a client of Blackstorm Roofing Marketing you will get a roofing website that is custom-built for conversions;

  • A responsive and mobile-optimized website that performs optimally on all devices
  • Easy to tap CTA buttons for cell phone users
  • An updated roofing blog with freshly published content
  • Multi-step CTA’s that convince prospects to request additional information

Your roofing brand will look amazing, and prospects will want to book jobs with your company.

We have proven this over and over in our testing. And we will set up a conversion-optimized roofing website for your business in less than three weeks.

Optimize Website For SEO

Optimize Website for Search Engines

Modern property owners are tech-savvy and will do some research first online before contacting your roofing company. They turn to search engines like Google, Yahoo, or Bing to discover roofing contractors near them. If they don’t find your website via Google search, they will book jobs with your competitors.

 Website optimization is the process of using advanced roofing marketing strategies, tools, and experiments to ensure that your site shows up in the Search Engine Result Pages (SERP) when potential clients look for your services or products online. Knowing to optimize your roofing website for SEO is key to your business success. 

 Here are the three steps you can take to optimize your roofing website for search engines:

  • Quality Content

If you want to achieve higher organic rankings and make your business more visible, you must consistently publish quality content. It is the kind of content on your site that will keep glued there or clicking off to your competition.

Here are some key advantages of publishing rich-value content on your roofing website;

  1. Quality content generates High Click-Through- Rate (CTR), which Google considers crucial when raking roofing websites.
  2. Quality content produces Backlinks: Getting valuable backlinks from high authority sites shows Google that your website is trustworthy and rewards it with high organic rankings.
  3. Valuable content helps you to include keywords: keywords help your company to compete with other roofers in the neighborhood.
  4. Quality Content Improves User Experience: SEO involves several roofing marketing strategies like utilizing keywords, generating backlinks, and writing quality posts.
  • Blog

Consistent blogging will help to optimize your roofing website for search engines. This means that you write roofing blogs that utilize keywords, optimized images, internal links, and effective headlines to make your site visible to search engine crawlers. If you want to optimize your website for search engines, make your blogs easy to read and informative to attract leads that may be looking for answers to their roofing problems online.

  • Gain Authority over Other Mentions (aka backlinks)

Backlinks are a crucial factor in helping your site rank high in search engines. When authority sites in the roofing industry link to yours, Google interprets that as a sign of your site’s credibility. As you develop an excellent backlink profile, your webpage rankings will hit the roof.

Getting quality backlinks takes effort and time, but the results are worth it. Consider contacting your niche influencers and other blogs to get backlinks. Share your posts with them and point them to a page where you have written helpful tips.

Optimize Local Map Listing

Optimize for Local Map Listings

Your prospects use Apple or Google Maps to identify nearby local roofing companies. However, these maps are not just for visibility only, but also for positioning your brand ahead of the competition. The ultimate goal of using Google maps for marketing is not for ranking higher on searches, but to attain high placement in local business listings on the relevant search engine result pages.

Today, we will share seven super simple tips on how to optimize your local map listings. 

So whether you own a local small roofing company or a large one with various locations, you will love the incredible roofing marketing strategies and level up your local roofing company.

  • Fill out 100% of Required Information

By filling out all the required information in your map listings, you stand a chance to appear in local searches and engage with your prospects. You should fill out the information about your business name, address, and phone number. Always remember that the simpler you make it for potential clients to contact your business directly from your map profile, the higher chance your business has to make more money.

But why fill out all the information in your map listing? Here are the top reasons:

  1. It makes your roofing company appear more credible online
  2. Get found in the local roofing Google search results
  3. Convince prospects to book jobs with your company
  4. Persuade previous customers to return
  5. Makes your roofing marketing strategies more effective.
  • Post Pictures

Google or Apple maps are inherently visual platforms that go over and above the maps themselves. Roofing company listings that have photos are more appealing than those without, which sets your company apart, but posting pictures can help optimize your map listing. Images are incredible tools for marketing your company, so be sure to leverage that in your roofing marketing strategy.

  •  Get Online Reviews

Prospects are always comparing your business with other roofing contractors in the area, and getting more online reviews is one way of setting your brand apart. Reviews on Google maps may be the only catalyst your business needs to grow and outrank the competition. 

 Since Google hosts most of the reviews over the internet, such reviews can mean the real difference to your ROI. Google maps make it easier for prospects to find your roofing company. Moreover, it draws attention to bring in new leads too. You need to know how to leverage the power of online reviews.

Besides soliciting client reviews, you need to respond to them whether they are positive or negative promptly. This will help your business to win customer’s trust, resulting in booking more jobs.

  • Add Services

 If you want to rank high in your business map listing, it is essential to categorize your business correctly. For your primary category, choose the one that best represents the services you offer. By listing your services, you will be ranking for keywords that are related to your roofing company.

  • Embed Map on the Website

Another roofing marketing strategy to help you rank higher on Google Maps is to embed a map on your website, which most of your competitors do on their contact us page. This is just another trick of telling Google that your roofing business is situated where your listing describes. Use the same physical address as you have included in your map listing.

  •  Consistent NAP

Google or Apple maps rank roofing companies it can trust and checking the consistency of your Name, Address, and Phone number across the web is one way of determining your trustworthiness. For instance, let’s say you have a company called “North Shore Roofing Company”. Make sure you use the exact name in your Google My Business profile without altering it like N. Shore Roofing Company. Besides, ensure you use identical words in your online properties like websites, directories like Yelp or Better Business Bureau, amongst others.

  •  Get More Citations

In simple terms, a citation is a mention of your business info on another website. A right citation should include your address, phone number, and other details about your roofing company. Sources help to portray your company’s credibility and authenticity in a specific country, state, or city. 

By getting more citations, you will be showing search engines that your business is credible and thus deserve a higher ranking on Google or Apple Maps.

Google Ad Campaign

Start a Search Ad Campaign 

Search advertising (also known as paid search marketing) is an effective way of growing your roofing company in an increasingly competitive landscape. With lots of roofing companies eyeing the top spot on the search engine results, search ad campaigns provide a better way of promoting and growing your company online.

Search advertising is a practice where your roofing company uses paid advertisements to appear on Search Engine Result Pages. Here, you will bid on keywords that prospects may use when looking for your services or products online. These ads, generally known as Pay-Per-Click, come in several formats.

Here’s how you can set up a search ad campaign for your roofing company;

  • Build a Relevant Landing Page

One of the primary components of starting a search ad campaign is to have a high-quality landing page associated with your ad. Your landing page presents an opportunity to convince a roofing lead to convert, buy your services or products, download a resource or fill out a form. You require high-quality landing pages to improve conversion rates and lower conversion costs.

The essential quality of a useful landing page is relevance; just as your ad should be relevant to the keyword, your page should be relevant to your search ad. Your landing page should address the user’s search query directly for it to improve your conversion rates. Thus, it would help if you put in time and effort to optimize your landing pages.

  •  Focus on 20% of Keywords that will Bring 80% of the Results

If you want to improve your search ad campaign conversion rate, you need to have the right roofing marketing strategy. Knowing how to target the right keywords for your search ad campaign will help you reach more interested property owners with relevant offers and content, spend less money, and waste less time. Thus, it would help if you focused on fewer keywords that have huge buyer intent and will bring more revenue to your roofing business.

As you create your roofing keyword list, don’t forget to add negative keywords. These are search terms that you don’t your ad to show up for and are crucial in any search ad campaign since they help control cost and keep your ad relevant to your prospects/clients.

At BlackStorm Roofing Marketing, we want your roofing brand to be visible prospects look from. It’s how our proven roofing strategies work.

When it comes to internet marketing, you want your roofing brand to attract a prospect’s attention. We will have you listed on Bing’s and Google Pay-Per-Click advertising platforms, in Instagram & Facebook platforms, popular blogs, and website, all over the internet.

Our PPC services for roofing contractors will make prospects notice your brand, and helps them to submit an estimate directly to your company.

Start a Retargeting Campaign

Retargeting ads remind your website visitors of your roofing products or services after they leave your site without taking any action. Even if your roofing website is conversion-optimized, the sad reality is that only 20% of browsers will contact your business.

This implies that 80% of browsers you are spending your advertising dollars on sending to your website will not contact you. Retargeting ads are powerful conversion and branding optimization tool, but it works optimally if it is a part of your broader roofing marketing strategy.

After visiting your roofing website, prospects will be browsing social media or other websites, and see your ad. It is an effective way of bringing bounced traffic back and establishing a vibrant online presence.

We achieve this by putting Google retargeting tags and Facebook pixels on all your roofing landing pages and webpages. We can help retarget those prospects that did not convert with follow-up ads on Facebook, Bing, Google, Instagram, or influential blogs. Interested in getting started with retargeting ads,  contact our experts now.

Start a Review Campaign

 They say that numbers never lie. The truth is, over 90% of prospects read online reviews before visiting your roofing website. And more than 80% of your roofing leads trust reviews, just like they do with personal recommendations.

  • Importance of Reviews

Here are the top reasons why online reviews are super important for your roofing brand;

  1. They act as social proof that drives conversions
  2. Make your roofing brand more visible
  3. Online reviews do your business to look trustworthy
  4. Helps prospects/ clients to make a purchasing decision
  5. Increases conversations about your roofing brand
  6. Online reviews have a significant impact on sales.

 Now that we have discussed the importance of reviews, how do you get more online reviews?

  •  Ask with Every Job

Soliciting for online reviews should be part of your roofing marketing strategy. It would help if you had your employees ask for reviews immediately after they complete any roofing project. If they are hesitant to request such reviews, you can motivate them by offering bonuses to employees who get more reviews.

  •  About a Week or Two After Payment

Once your crew has completed a roofing project, and the client is satisfied, you can attach a call to action on the invoice asking them to leave a review on what they liked most or displeased them during the roofing contract.

  •  Set it on Autopilot in your CRM

 Good CRM software helps your business to keep in touch with clients and forge long-term relationships. You can set your CRM software on “autopilot mode’ such that it requests reviews every time a client interacts with your roofing brand.

Reputation matters to roofing contractors online more than ever. Even though some clients will give you reviews without being requested, you often have to coax them.

When property owners search for roofing contractors online, they want to see a company that has trusted and verified reviews on websites like Facebook, Yelp, and Google, amongst others.

At Blackstorm Roofing Marketing, we will offer you the software tools to help your roofing company get more 5-star reviews than your competitors within no time.

Start an Email Marketing Campaign

Email marketing is the process of targeting your prospects/clients via email. It improves your revenue and conversion rates and thus should be included in your roofing marketing strategy. Today, the key to launching a successful email marketing campaign lies in establishing trust with contacts and building long term relationships with them.

Is email marketing important to your roofing business? Here are some reasons why many roofers still swear by it.

  • Lead Nurturing 

Lead nurturing is the process of creating vibrant relationships between your roofing brand and clients. Lead nurturing email campaigns educate prospects about your roofing products or services, thus raising your brand awareness. Such campaigns are personalized, automated, and used to take a prospect on a journey that impacts purchasing behavior. 

Here are some of the reasons why you need to nurture your roofing leads;

  • Stay on top of the past client’s mind.

A lead nurture email reminds your previous clients about your services or products, and this may make them book more jobs with your company over time.

  • Convince Prospects That You Are the Right Company to do Business With

Your business can use lead nurture emails to showcase its unique selling proposition to its prospects/ clients, explain what makes your company a preferable choice over your competitors through an email.

  • Start a Social Media Advertising Campaign

Social media advertising can help your business to generate roofing leads through platforms like Facebook, Instagram, and YouTube.

Social media is an integral part of your roofing marketing strategy.

Having a social media strategy for your roofing marketing plan is crucial.

With over one billion users worldwide, Instagram and Facebook are growing at an insane speed. It would help if you reached out to those roofing leads. 

Here are some reasons why social media advertising is essential for your roofing business;

  • Facebook or Instagram Ads helps your business to get more leads to drop in your lead nurture campaign.
  • They generate a conversation around your roofing brand, which educates prospects and convince them to convert.

Social Media Marketing Campaign

Social Media Marketing Campaigns

If you think that your roofing business doesn’t need a Facebook page, think again!

Social media is growing at an insane pace, and your business stands to lose if it does take advantage of it. It has changed how customers interact with your company and vice versa.

Here are  the four benefits your business will enjoy by incorporating social media marketing campaigns in your roofing marketing strategy:

  •  Show that the Lights are on

Social media marketing allows prospects/clients to know that your roofing company is open for business. If your roofing has an excellent presence on social media platforms, then prospects will be able to interact with it on the go while surfing the web.

  • When clients go researching for roofing companies, you need to look current, legit, and real

 Social media marketing can help share your roofing brand’s mission or a story in a professional and timely manner. This will have a significant impact on your brand’s image. Our social media marketing services will make your roofing brand look current, real, and legit.

  •  Keep Good Reviews

In the modern business climate, where customers look for roofing services or products online, you need to monitor what they say about your business over the internet. 

Social media marketing helps your business to get positive reviews while responding to negative ones.

  • Respond to Inquires

Your customers expect your business to respond to their issues or challenges in a professional and timely manner. Social media marketing helps your business to engage with prospects more effectively.

 Ready to start marketing your roofing business on social media? We are prepared to assist! Blackstorm Roofing Marketing social media specialists will help in all aspects of your social media marketing, from setting up an account, designing the ad, posting, tracking, and much more.

Get a free social media analysis of your current roofing marketing strategy or schedule a free strategy session today. 

Take Your Business to Greater Heights With Our Proven Roofing Marketing Strategies.

Do you want long-term growth in your business and become the most respected roofer in your city or state?

If you begin marketing your company without a roofing marketing plan or expert by your side, you are likely to be disappointed by the results over time.

The roofing marketing strategies from Blackstorm Marketing can help you out.

Whether you are a commercial or residential roofing contractor, our process will give you the roadmap towards the desired results and 5x in sales you need in 2021 and beyond.

If you want to scale your roofing company to a new level, schedule a free strategy session with our experts today!

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Need More Roofing Leads? Uncensored Lead Generation Strategies for Roofers

Turn visitors into leads, learn more about them, and make money for your roofing business

We have all been through it. At one time or another, you have probably asked yourself, “How can I get more qualified roofing leads for my business?” Are you still depending on referrals, hoping that existing customers will recommend your roofing services or products to their network?

Referrals alone cannot bring in more roofing leads in the modern, fast-paced digital business climate. If your roofing business does not have an online presence, you could be losing lots of prospects who market their services or products online.

Lead generation is incredibly crucial for your roofing business because it increases your brand awareness and generates interest in your services or products. If done correctly, roofing lead generation can create good relationships with qualified clients who invest in your services for a long time.

This post will discuss how to get more roofing leads (offline and online) and generate more money for your business. Without further ado, let’s dive in!

What is considered a roofing lead?

A roofing lead is any potential client who expresses interest (either by calling or emailing your business) in your services or products. Simply put, it is any property owner who contacts you with the intent of using your roofing services or products.

Without roofing leads, your company can neither survive nor thrive. Roofing leads are the lifeblood of your business, and generating them is the ultimate goal of marketing. Roofing leads are part of the broader journey that property owners go through when transitioning from a visitor to a client.

That said, not all roofing leads are created equal (nor do they have the same qualification). There are various types of roofing leads depending on what stage of buying journey they are in and their qualification level.

 Roofing leads generally hear from your business after opening communication (by submitting contact details for a specific offer, subscription), instead of receiving a cold call from a roofer who purchased their contact details.

Let’s say you take an online survey on how to install a new roof. A few days later, you get an email from the roofing company that created the online survey. This process would be less intrusive than if they would have contacted you out of the blue with no knowledge of whether you care about installing a new roof (that’s why we discourage roofers from buying leads). This is what it feels like to be a roofing lead.

https://biq.cloud/wp-content/uploads/2020/12/53222e8f-7edf-444a-8057-b7bf1153af47-156.-Target-audience.gif

What is your Ideal Lead (Target Market?)

As a roofing contractor, you must know the kind of customers that you want to serve. That’s why it is highly recommended that you define your ideal customer and identify their pain points.

A. Who is your Ideal Roofing Lead?

An ideal lead is a potential client interested in your roofing services or products and fits within your defined client profile (target market). This is a property owner who sees value from booking a job with your company and can appreciate the difference that your roofing services or products offer compared to those of your competitors. Ideal roofing leads tend to value quality over quantity. 

An excellent place to start identifying your ideal roofing lead is to examine your existing customers. What do they have in common? Are they in the same demographics, or what’s their difference?

Here are some factors you need to consider when identifying your ideal roofing lead:

  • Age

While it’s not universally accepted, it would be right to say property owners of different age groups have varying expectations and desires. Considering this as you craft your roofing marketing strategy can be an essential tool.

Are you selling your roofing services to prospects that are in the same age bracket? Are you selling to senior citizens or millennials? Answering these questions will help you know the kind of roofing services that will most appeal to them.

  • Income

Your ideal roofing leads will have different earning potential. For instance, if you want to sell your services to affluent neighborhoods, you may be forced to charge more than in a middle-income area for the same services. By understanding your target market’s income status, you will be able to create an ideal roofing lead profile that resonates with them.

  • Marital Status

Are your ideal roofing leads single, married, or divorced? Having a thorough understanding of your perfect roofing lead marital status helps your business adopt a client-centric approach to resolve challenges and provide roofing services or products customized to their needs.

  • Kids

Does your ideal roofing lead have kids? If yes, what kind of roofing services or products will appeal to them more than those who don’t have them? By answering this question, you will offer services or products that resonate with their immediate needs.

  • Others

There are tons of other factors that you can use to profile your ideal roofing lead, including but not limited to location, level of education, gender, hobbies and interests, occupation, ethnicity, amongst others.

ideal roofing lead location

B. Where is your ideal roofing lead?

Once you have determined your ideal roofing lead is (and have created your ideal roofing client persona), the next challenge is figuring out how and where that lead spends most of the time online or offline.

Here are some tips you can use to know where your ideal roofing leads are:

  • Location

You cannot market effectively to prospects if you don’t understand the location of people seeking your roofing services or products. Fortunately, you can use environmental, psychographics, and demographic data to flesh out your ideal roofing lead profiles. You can get some necessary preferences and information from a current city or other benefits in exchange for participating in a survey. Find out what physical locations they frequent and determine what marketing strategies will elicit a positive response.

  • Platforms

In this digital age, it is essential to find out the platforms your ideal roofing leads use to improve your online presence. The internet has changed how roofing contractors reach clients nowadays.

Without the right online presence, your roofing business will lose more than half of its ideal roofing leads to the competition.

There are various online platforms that your ideal roofing leads can use, including Facebook, Twitter, Instagram, Yelp, Houzz, amongst others. Once you have found out what online platforms your ideal roofing leads frequent, you can optimize your company profiles to attract and engage them.

C. What Does Your Ideal Lead Need?

As a roofer, you should be intensely concerned to understand and solve the pain points of your potential clients. Having a clear sense of your ideal local roofing lead need will help you offer exceptional services and remain viable in business. Ask yourself these questions to understand the needs of your roofing leads:

  • What’s their problem that you can fix?

Your ideal roofing leads may have encountered various roofing problems that they want to be solved. Some of these problems include roof leaks, storm damage, poor ventilation, flashing failures, gutters ready to give out, shoddy repairs, and poor installation. As a roofer, positioning your services as the perfect solution for the problems mentioned above will help your business to get more roofing leads.

  • What are they looking for in a service provider?

 Your ideal lead doesn’t have a professional roofing contractor on the speed dial. Thus, they do some research to avoid storm chasers who may disappear after doing a shoddy job. Here are some qualities that your ideal lead may be looking out for in a roofing contractor:

  • Genuinely concerned about customers
  • High-quality craftsmanship
  • Licensing and insurance
  • Reliability and experience

D. Why should they choose you?

Your ideal roofing leads are like actors on a stage; the spotlight should always be concentrated on them and what they obtain. As a roofer, you should make your ideal lead/prospects feel like they are getting great value for their money. It would help if you assured them that your services would make them the envy of their neighborhood.

Thus, you must explain what makes you different from other roofing contractors in the region. Some of the things that can convince an ideal lead to hire you to include high-quality materials, always open to client’s questions, a highly-trained and qualified roofing crew, meeting or exceeding expectations, etc.

How Much is a Roofing Lead Worth

How Much is a Roofing  Lead Worth?

As a roofing company owner, you already know that leads are crucial and that they need nurturing to impact your bottom line. Knowing the number of roofing leads you are getting is just the initial step; try to understand how many are converting and what level of buying journey they have been on. This post will show you how to calculate the value/worth of a lead or how to lead value impacts your roofing marketing ROI.

A. Calculate Your Client Value

Understanding your client value is the most crucial factor when searching for ways of growing your roofing business. If you want your roofing company to retain and acquire valuable clients, you must understand what client value is and how to calculate it.

Client lifetime value is a metric that shows the total income your roofing business can reasonably expect from one customer’s account. It considers a client’s revenue value and compares it to the client’s lifespan in your industry. Roofers use this metric to segment customers that are valuable to their businesses. Client value helps you measure the long-term success of your business and forecast future revenue.

  • Several ways to calculate your client value

1. Your bookkeeper/ accountant should be able to provide you with these figures.

As a financial adviser, your accountant has the skills to help your roofing business at various levels of its growth. Thus, he can extract some information on how much each client has brought in revenue over a specified period. Such details can assist you in calculating your ideal client value.

2. Easy Way: Take the last ten jobs and Average their Value

You can easily calculate your client value by dividing your total income over a specific period by the number of projects you have completed over that period and average their value.

3. Calculating the Client Value

To calculate client lifetime value, you need to calculate the average roofing jobs value and multiply it with the average purchase frequency rate to obtain client value.Average Roofing Jobs (Purchase) ValueClient value = Average purchase value (APV) X Average Purchase Frequency Rate (APFR)

B. If a lead costs less to acquire than they are worth, you should have a positive ROI

Once you know the value of your roofing lead, you will make informed decisions about your marketing and sale goals.. It will help you know how many roofing leads you require every month to sustain your company and how much you should spend on marketing to achieve those leads. It also makes sure that you don’t spend more on marketing than your roofing leads are worth. For instance, if a roof lead costs less to get than its worth, your roofing company will have a positive ROI.

  • Now you can know how much to spend to get a new customer

By knowing your ideal roofing lead value, your business can calculate the cost of bringing a new customer on board. If you understand your client’s importance, you can determine the ROI of your business by examining how much money can be extracted from a client and the cost of removing it! Client value will help you know the cost of getting new property owners to do business with your company.

  • The Company that can spend the most to acquire the customer wins!

 Well, a roofing business that has little or no budget to acquire new clients will find itself faced with aggressive competition. After all, it costs less to find clients, a more comfortable market to sell to. Therefore, you need to improve your customer experience by increasing your client value to outspend other roofers in the market.

C. If you have profitable lead sources, don’t stop to add another one

If you are generating roofing leads that are difficult to convert and nurture, they are not profitable. On the flip side, if you are getting leads that give your business a positive ROI, you should strive to look out for more of such leads to grow your company. It makes sense to add more positive ROI lead generation sources into your roofing sales funnel. Such references will continue to generate profit over the lifetime of those clients.

  • Try to add as many lead sources that provide a positive ROI as possible

As a roofer, your goal should not be to generate more leads but lead with a negative ROI. Otherwise, you could end up wasting your advertising dollars on cold leads that won’t convert in the long run. You would spend all your money and time selling your services to prospects who don’t want them. But if you have lead sources that a positive ROI, try to add them to your roofing marketing strategy to bring more valuable clients to your business.

  • Positive ROI Lead Sources can be likened to Fishing Poles

If you go shark fishing, you require various resources and tools like a right pole, other friends/ people to help you out, and a boat. Much like if your roofing company was to land a big client (shark) and you find a fishing pole that keeps giving you such sharks ( valuable clients), you don’t pull aside that pole to go to another pole. Besides, you will get another pole and try to bring in as many sharks as possible. Thus, if you have lead sources that bring positive ROI, try to add as many such sources as possible.

Ways to Reach Your Ideal Roofing Lead

Ways to Reach Your Ideal Roofing Lead

Once you have defined your ideal roofing lead/client, you need to come up with ways of making your services or products known to them. Ask yourself, “How will property owners discover my business?” There are two principal ways of spreading the word about your services or products to your ideal roofing lead; traditional and digital marketing.

Modern customers are “self-directed buyers.” They first do extensive research online long before they opt to contact your roofing company. So, it’s probably safe to assume that today’s considerable part of your roofing marketing strategy is digital. Businesses and consumers alike are always on-the-go and online, and you want to reach them and observe their behavior where they spend most of their time.

 A. Digital Marketing

But when you are growing a roofing business, it may seem as though this dynamic digital marketing landscape can become an overwhelming one. With several tasks and responsibilities required to get done, how can you create compelling digital marketing for your business? This post will discuss digital marketing strategies to improve your online presence and get more roofing leads online.

  • Start with a Properly Optimized roofing website.

If you want your roofing company to generate more leads in the modern marketplace, you need to have a professional website. Your roofing website is the gateway of your business that supports all your other online marketing efforts. Fortunately, you don’t need a fancy site with lots of pages to get more leads online. 

Here are some crucial features that you should include in your roofing website to convert browsers into leads:

     1. Mobile Friendliness: Your roofing website should run optimally on mobile devices to rank high in search engines for relevant search engine searches.

     2. Webpage speed; your site should load in less than three seconds to improve user experience

     3. web content that answers users’ questions

     4. Search engine optimized pages implying that it’s found when clients are searching for your roofing services or products online.

     5. Security with sensitive information

Besides, your roofing website should have the following information;

     1. Your phone number and roofing logo should be placed at the top

     2. A captivating headline that discusses the benefits of your services in one line

     3. An irresistible offer: Give freebies that will make prospects attracted to your business, like a free roof inspection or estimate.

     4. Trust indicators like online reviews or testimonials to persuade your leads to use your roofing services or products.

     5. A clear Call to Action (CTA) directs visitors what they require to do after visiting your roofing website

     6. Visually appealing images to convince prospects to give your roofing company a chance

  • Drive Traffic to your Website

Once you have built your roofing website, it’s time to drive more traffic (more clients) to your site. Your website needs to attract qualified visitors to grow your business.

And by qualified roofing leads/visitors, we mean business or homeowners in your local area looking for your roofing services or products. That’s why you need to have an excellent online presence.

 The first place that property owners turn to when they have a problem or need is Google. If your roofing website does not show up on Google search results, you may lose a massive chunk of revenue to your competitors.

There are various ways of driving traffic to your roofing website, and in our post today, we are going to discuss some of them, including multiple ways to increase site traffic for FREE.

      1. Get Found When They Are Looking

If your prospects type into a search bar the terms that describe your products or services, and your website does not appear among the top results, they will probably not find you online. Getting your roofing business found online can be an uphill assignment, but it is key to success in the modern business landscape. To help your business get found online when property owners are looking for your services or products, here are some strategies you can use:

        a. Google Local Service Ads (Google Guarantee)

Google is the most trusted search engine that receives more than 5 billion searches every day. It’s a place where prospects run to get answers to their roofing needs or problems. Google local services ads is a pay-per-lead advertising platform that Google started two years ago.

Google local service ads are a surefire way to drive qualified traffic or good-fit clients to your business while searching for services or products you offer. With Google Ads, you can increase your website traffic, receive more phone calls and book more jobs.

Google local service ads help your roofing business to develop and share timely ads among your ideal roofing clients. This implies that your roofing business will get found on the Search Engine Results Page (SERP) when your ideal clients are searching for products and services like yours on Google Maps or Google Search. This way, you will get found by prospects when seeing your ad makes sense.

Note: prospects/clients will notice that local service ads show up with a green checkmark alongside the “Google Guarantee.”

Besides attracting users’ attention to a busy SERP, it helps your roofing company benefit from Google’s great endorsement. See, property owners trust Google, and its approval is backed by more than reputation. The Google guarantee safeguards unsatisfied clients for jobs booked via local service ads with a coverage cap of $2000.

        b. Google Ads (PPC)

Google Ads (popularly known as Google AdWords) is an advertising model when your roofing business only pays for an ad when an online browser clicks it. This means that you don’t waste your marketing dollars on browsers who read but are not interested in your services or products. PPC (pay-per-click helps your business display ads in the Search Engine Result Pages (SERP).

In Pay-per-click advertising, ads are subjected to a bidding system, also referred to as the ad auction. At the auction, roofers bid on keywords that are relevant to their business. These are search terms they want to be displayed in their ad. Once you have the appropriate keywords, create an ad and set it up in the search engine platform. 

Include the search terms you want the ad to trigger. Set the position you want your ad to appear in the search engine result pages.

Here are the top reasons your roofing company should use Google Ads to get found online:

  • See results quickly: your ad can be created and approved within 48 hours
  • Get found online; The ad will show up in the search engine results when clients are searching for your company
  • The cost of each click is less expensive
  • Outrank your competitors in the search results
  • Measure and track results
  • Budget flexibility: You choose how much you want to spend on each ad.

        c. Google My Business

If you want your roofing company to be found on Google by prospects searching for your services or products, you need to have a Google My Business listing. Getting located on Google implies a lot of things for your company. It means creating a vibrant online presence, improving brand awareness, and getting more roofing leads in your business.

Your Google ranking is crucial because it shows how easily and quickly clients can find your business when seeking roofing services and how high your company features in Google’s first page rankings. If other roofers are ranking on the first page of Google and your business is on the second page, you will lose many clients to your competition.

 Today, most property owners won’t consider hiring a roofer who doesn’t have a Google My Business page and reviews attached to them. To ensure that your roofing company stands a chance to get found on local search results, make sure you create and optimize your Google My Business today.

Read also: Google My Business Optimization Checklist for Roofing Contractors.

        d. SEO

SEO is an acronym for Search Engine Optimization. If you want your roofing business to be found online (by prospects searching for roofing services or products), you need to focus more on SEO. Roofing SEO is more crucial than ever to get found online and contact businesses or homeowners to book jobs with your company. That’s because online search has become an effective way that prospects nowadays use to find local roofing businesses.SEO Roofing Lead StrategiesSEO will help your company to rank high on search engines result in the page and bring in more roofing leads to your company. Let’s take an example of a roofing contractor in Nashville, TN; they would benefit mainly by ranking on the first page of Google for “roofer in Nashville” since the people who type that phrase are searching for roofing services in Nashville.

SEO is about improving your brand awareness for specific keywords so that property owners in your area and are searching for roofing services see your business rather than your competitors. If you want to get more free roofing leads online, you need to invest in SEO to ensure that your business gets found when prospects are looking for services over the internet.

        e. Yelp & Other Powerful Directories

Yelp is a directory that can help your business generate more roofing leads through online reviews. Just like your other digital marketing efforts, online directories can boost visibility and promote your roofing website. Having your roofing business appear in such directories is essential for remaining competitive in the modern digital era.

Potential clients consult online directories for recommended roofing services or products. Give them every chance to pursue and discover your roofing business by increasing your visibility in these directories.

Read also: How to get more Yelp reviews for your roofing business.

Besides Yelp, here is a list of other business directories that can help your company get found by prospects looking for roofing services online:

     2. Get Found When They Are Not Looking for Roofing Services 

It is easy to market your services to potential clients who are already interested. They have conducted some research and decided you are the best solution for their problems. Now all you require to do is respond to some questions, get in front of them and ensure that they choose your company over other roofers.

Unfortunately, not every browser is looking for your service or products online. Starting a relationship with a prospect that has never heard about your company or is not actively searching for roofing services or products can be daunting. Here are two strategies your company can use to get found by prospects that are not actively searching for roofing services:

        a. Facebook/Instagram Ads

With over 1.5 billion active users, Facebook ads have a huge potential to generate more roofing leads for your business. The fact is your prospects no longer use Facebook for socializing anymore, but for educational and business purposes. Since roofing is a high-ticket item, as a rule of the thumb, the higher the price of an item, the more education is required to close a sale.

generate more roofing leads using facebook

To succeed in Facebook/Instagram ads, try to learn your prospects’ behavior in the platform and what they want. If you’re going to generate more roofing leads online with Instagram/Facebook ads, create an irresistible offer, attract your ideal roofing leads and create a compelling Facebook Ad. Browsers may come across your ad when hanging out and book a job with your company later. If you need help to craft a unique Facebook/Instagram ad, it makes sense to partner with a reputable social media marketing agency.

Note: You need to remember that Facebook/Instagram is a place where people go to hang out; it is not a place they go to look for roofing services. But using the right social media marketing strategies, you can win over time so they can check what your roofing company offers.

        b. Google Ads

Advertising your roofing business on Google is one of the best ways of reaching prospects who are not actively looking for the services or products you offer. Since Google stores data for about 40% of searches, such ads can target prospects based on their city, state, zip code, income level and educate them about your roofing services or products. You can use auto-targeting strategies on Google Ads to attract more leads that may be interested in your roofing services or products later on.

B. Traditional Marketing

Traditional marketing (also referred to as conventional marketing) is any form of marketing your roofing business that is not conducted online. This means broadcast, print, phone, direct mail, and outdoor advertising such as billboards. You may already be familiar with traditional marketing tactics used by other roofing contractors.

This post breaks down traditional roofing lead generation strategies into two;  

– advertising to property owners who are already searching for your roofing services /products

– Marketing to prospects who are not interested or actively searching for your help.

  • Get Found When They Are Looking

     1. Phone Book

Calling is one of the oldest yet the most effective way of generating more roofing leads offline. For instance, you can place your phone number on flyers, car wraps, handouts, and brochures. Despite the shift to digital communication in recent years, studies show that prospects still prefer phone calls over websites or emails when discovering local roofing companies.

     2. Tradeshows

Trade shows offer you a chance to spy on your competitors and create awareness, partnerships, and generate more roofing leads. Make sure that every prospect that stops at your booth gets a freebie that they will deem valuable. Perhaps, you could offer educational content on home improvement and residential roof repairs or installation.

     3. Networking / Word of Mouth

When we talk about networking, we mean interacting with other roofing contractors during local meet-ups and sharing some information about your roofing company. You can also try to forge business relationships with property management firms that may need your roofing services or joining your local chamber of business.

  • Get Found When They Are Not Looking

     1. Telemarketing (Cold Calling)

Roofers have used telemarketing to generate leads for a very long time. It is where your business calls property owners (who may not be interested in roofing services), trying to convince them to book a job with your company. Various telemarketing firms can help your business generate storm roofing leads. They can call property owners and schedule appointments for you.

      2. Canvassing/Door Knocking

Canvassing is an old-school roofing marketing strategy, but it works, allowing you to add a personal touch to your lead generation. The best time to canvass is immediately after storm damage. Here are some tricks to help your business make the most of canvassing:

        a. Be prepared for the worse case scenarios

        b. Set clear goals; contact information, appointment, or closing the sale

        c. Schedule follow-ups

      3. Radio/TV advertising

Radio and Television advertisements are two of the most effective ways of generating more roofing leads offline. Multiple studies have shown that combining radio and TV advertisements can help your roofing business reach more prospects than only one medium. They help your company get found by potential customers who may not be interested or actively searching for roofing services or products

     4. Billboards

Billboard advertising involves the use of large-scale print ads to market your roofing company and generate leads offline. Billboards are strategically placed in high traffic areas, like in cities or along highways, so they are visible to the highest number of pedestrians and drivers. Since they are put on busy streets, billboards have the highest number of impressions and views than other marketing strategies. Using billboards, your business can be found by people who are not looking for your services or products but can persuade them to contact your business afterward. Thus, making them a useful tool for generating more roofing leads offline.

     5. Wrapped Trucks

Research shows that over 60% of potential customers will decide whether to hire your company based on their signage’s professionalism. Your logo, branding, and branding message say a lot about your roofing business. Having unique branding on your company trucks are crucial to generating more roofing leads offline. Such trucks should be parked strategically in areas where people frequent most on weekends or holidays to attract their attention to your business.

     6. Shop/ Office Sign

Professional office/shop signs are essential in making your roofing business get found, even prospects that are not searching for roofing services or products. Like a vibrant online presence, your shop/ office signs are meant to attract attention and promote your business offline. If implemented correctly, your company signs can help drive sales, reach out to people who don’t or need your services, and prevent prospects from going to the competition. 

C. Other Ways of Getting Leads

  • Pay per lead

As a local roofing company owner, you depend on the number of roofing leads that come in to sustain and grow your business. Most local roofers don’t have substantial cash reserves, and thus, they require bringing in more new clients to develop and pay salaries. But getting more roofing leads on a weekly basis is easier said than done.

You can count on numerous methods to bring a massive chunk of qualified roofing leads; some are more effective than others. Just one of the various digital lead generation tactics that can work for your roofing company is Pay-per-lead services. Pay per Lead services are companies that help your business to generate roofing leads and only charge for every information they send you.

Here are the major PPL service companies for roofing contractors:

     1. Home Advisor & Angie’s List

Angie’s List and HomeAdvisor are great roofing lead generation websites that reach millions of homeowners. They are reliable and help your roofing website to rank high on Google. For small or medium-sized roofing businesses, using such sites is an excellent way of generating more roofing leads online.

     2. Private Individual Pay per Lead Services

Besides Angie’s List and HomeAdvisor, other agencies charge you for generating leads for your roofing business. Here you only pay after you have received a call or appointment for your information.

  • Parketing

According to the Urban Dictionary, parketing is the unethical behavior of parking your car anywhere, by reusing your old parking ticket. Unfortunately, this is not the kind of marketing we want to discuss in this post.

Roofing marketing + parking = Parketing

Marketing is an effortless way of parking roofing company branded trucks at strategic or high-traffic areas. These branded trucks act as rolling billboards that can generate more roofing leads if parked at strategic points to be seen by other drivers or passing pedestrians.

how to convert them into roofing leads

How to Convert Them into Roofing Leads

We all love referrals, prospects, and repeat business. However, converting prospects into roofing leads is always a testing area for various sales processes. Sometimes, prospects are not just ready to transform into roofing leads after first interactions. Fortunately, there are several things you can do to prevent a potential client from being swayed by your competitors, as discussed below:

A. Convey Trust

As a roofing contractor, there are four things that you can do to win your client’s trust, including;

  • Clean, Professional Website

Your roofing website is the first point of contact between the prospect and your business. As such, it creates the first impression in your prospect’s mind. Having a well-designed, professional roofing website conveys an excellent first impression and shows your credibility to clients. This may convince them to convert from prospects into qualified leads.

  • Trust Badges

 There are various certification badges that you can include in your roofing website to improve visitor’s confidence. Such trust badges have Better Business Bureau ratings seal, roofing materials certifications, SSL locks, amongst others. Trust badges assure your prospects that you are reliable and can persuade them to become roofing leads.

  • Reviews/ Testimonials

Outstanding online reviews on trusted review websites will make prospects feel more comfortable contacting your roofing company for services. For this reason, you need to encourage happy clients to leave detailed reviews to help your business generate more roofing leads.

  • Past Work/Portfolio

On your roofing website, show before-and-after photos of your completed projects. Explain the fixes you made and the purpose of those repairs. Remember that your prospect may not have prior experience in repairs and roofing, so make sure you discuss your project in an easy-to-understand and concise manner. Showcasing your past work portrays that you care and are concerned about educating them, not just booking jobs, which can convert them into roofing leads over time.

B. Offer a Solution to their Problem

Prospects have pain points that they want to be addressed or solved promptly. By positioning your services to solve their problems, you can convert them into qualified roofing leads. You can do this by discussing the benefits that they will get working with your roofing company instead of your competitors.

C. Call them into Action.

The most crucial key in converting browsers into roofing leads is to have a clear, compelling Call To Action (CTA). Potential clients are on your roofing website, checking your business information, and are searching for clues on what to do next. Please don’t leave them stranded!

  • Make it super simple.

Prospects don’t want to overthink, particularly when surfing the web. If your CTA is overloaded with information, it will confuse them instead of convincing them. So use fewer words that are straight to the point.

  • No More than One two CTA’s

 In reality, if you have more than two CTA’s on your roofing website, prospects will get confused about their next course of action. It would be best if you did not overwhelm your potential clients with too many calls to action. Ideally, your website should have two significant calls to actions to perform the following functions;

      1. Phone

One of your call to action should encourage prospects to call or contact your roofing business for a quote or more information regarding your services.

     2. Book an Appointment Online

Your call to action should guide the visitors on what to do next after visiting your site. For instance, it can request them to schedule an appointment online to discuss how your roofing company can help resolve their problems. This can persuade them to convert from prospects into qualified roofing leads over time.

Nurture your Roofing Leads

Lead nurturing is the process of creating and reinforcing strong relationships with prospects to do business with them when they are ready. Nurturing your roofing leads is crucial to your company’s success since these tactics directly influence prospect’s decisions about whether or not they want to convert into paying clients.

A. Any Lead That Comes in you Need to Add Their Information to Your Email Marketing or CRM Platform.

  • So you can stay on top of their mind.

According to IRS sales solutions, only 2% of sales are made during the client’s first interaction. This implies that your roofing stands to lose a whopping 98% of sales leads if they fail to follow up. Adding roofing leads to your CRM or email marketing platform will help your company to do occasional follow-ups, and that will make your brand stay on top of your prospect’s mind.

  • Helps Your Business to Send Out Offers 

Integrating your leads into your CRM or email marketing platform will make it easy for your roofing company to inform prospects about upcoming offers and what they can do to take advantage of them.

How to Convert the Roofing Leads to Sales

Convert the roofing leads into sales

Finding sufficient qualified roofing leads to convert into sales to keep your team busy can be an uphill task. The sad reality is that most of your leads won’t convert into sales just because you sent them to your conversion funnel. It will typically need additional assistance to convert. Here are ten tips to help your roofing company convert leads into sales:

A. Answer/ Respond Quickly and Professionally

  • Answer Your Phones with a Live Person

Most of your roofing leads won’t convert because they have lots of questions that need to be addressed before closing a sale. No matter how superior you’re roofing services or products is, your prospects will only remember the kind of support they received. If you want to convert more roofing leads into a sale, always have a designated phone representative to respond to your client’s concerns. Besides having a phone rep., you need to get a reliable phone answering firm to respond to your customer’s needs during off and peak hours.

  • Respond to Inquiries ASAP

Roofing leads are like fresh produce and can’t wait until the next day to answer their queries. The level of interest of a roofing lead drops significantly after an hour, and he or she may have clicked off to your competitors. That’s why you need to respond to their questions promptly to win their trust and convert them into sales over time.

Instead of concentrating on your goals, listen to what your prospect says, and see if you can identify their genuine problems and pains (which your roofing services or products can solve). By understanding and showing empathy towards their problems, you can convert more roofing leads into paying customers.

B. Get Their Information

When it comes to converting roofing leads to clients, obtaining your prospect’s contact information is essential. It would help if you had a roofing lead contact database for follow-ups after the initial communication. For instance, you may need to get your prospect’s email, phone number, or physical address. Converting roofing leads into paying clients revolves around getting them to interact with your brand. Getting your prospect’s information is crucial for two reasons:

  • It helps your business to get in touch with them in case you get disconnected.
  • Having their contact details is essential for follow-ups.

C. Book the Appointment

You must answer the roofing lead’s questions, but it is also advisable that you don’t give all the information you have over the phone. Let’s face it. Think of it as a specific book; if the cover gives all the details, there is no point in reading the entire book. If you provide your roofing lead with all the details they are looking for over the phone, they won’t be interested in scheduling an appointment with you.

A great strategy of converting roofing leads into paying clients over the phone is to respond to their queries in a raw form and convince them that you would like to discuss finer details during the meeting. During the appointment, try to be as friendly and humanly as possible. This will help bring roofing leads to your office and convert them into paying customers.

D. Show up on Time

Don’t let roofing leads wait for you. When you schedule an appointment with your prospect, make sure you arrive at his home or business 30 minutes or an hour before the meeting. By doing this, you will portray your company as reliable and honest, thus making it easier for you to convert such leads to customers.

E. Look Professional

This is another strategy of converting leads to customers, which sounds obvious but very useful. Prospects want to feel comfortable working with you as their roofing expert. Remember, you have only one opportunity to make an initial impression. Therefore, make sure you a positive impression, from how you are dressed, branded your trucks to designing a roofing website; make sure you display professionalism in all aspects of your business.

F. Be an Advisor, Not a Salesman

There is no doubt that you want to convert more browsers into customers. However, you will only succeed if you are concentrating on educating the property owner and leave them to decide whether to hire you or not. During your sales appointment, discuss how your roofing processes work, what prospects can expect, and the quality of your workmanship. Avoid being a sleazy sales rep. , if you want to convince your leads to become clients, educate them!

     1. Diagnose and Offer Solutions not a Sales Pitch

If you want to turn roofing leads to customers, try to understand their problems first and discuss how your services could be a potential solution. Once you have resonated with your lead problems, it will be easy to convince them to become paying clients.

     2. Try and Offer Three Solutions

As a roofing expert, you should provide your lead with at least three options, namely, repair, replace, or install. If you assessed the roof’s condition and found out that it was over three decades old, then a full replacement will be necessary. But if the roof had a few leaks, you may advise your prospect to have it repaired.

G. Have Everything in Writing

Studies have shown that human beings tend to remember what they see more than what they hear. We highly recommend that you write down everything that separates your business from other roofers out there. Thus writing down your roofing processes, materials and certifications will turn prospects into customers.

H. Follow up Religiously

After you have identified your prospect’s pain points and give out an estimate, do follow ups after a few days or week to remind them of their pending project. Such reminders will show that you care and ultimately turn them into paying clients.

I. Close

Once you have educated potential clients on how your services can solve their roofing problems, it’s time now to request a sale. On your roofing website, offer a call to action button like “buy now” or “add to cart” to invite roofing leads to convert. Remember, if you don’t ask for a sale, your competitors will.

J. Ask for Feedback

If you ask questions to your roofing leads, they will typically respond. Something like this, “It has been over a month since we heard from you. Have you had the chance to check the materials and make a decision? It is an excellent way to pressurize the lead while opening dialogue to help get some additional questions from your prospect.

Track roofing leads

Track Your Roofing Leads

Lead tracking is the process of categorizing and documenting potential customers based on sales representative touches and individual actions. 

A. Reasons for Tracking

By why should you track your roofing leads? Here are three reasons why you need to track your roofing leads:

  • See how many you are converting and losing to develop an appropriate strategy to generate or retain more roofing leads
  • Know the cost of leads
  • Help to calculate the worth of each roofing lead
  • Identify the lead source with a positive ROI and make the most out of it by increasing your budget towards it.

B. Types of Lead Tracking

Roofing leads, prospects, and clients are essential stages in your company’s growth cycle. When you track your leads properly, business results become apparent. Besides, adequately tracked leads show how efficient your sales representatives are doing their work and how you can improve your process for better results.

Here are methods you can use to track your roofing leads:

  • Customer Relationship Management (CRM)

Well-configured CRM software can help your roofing sales representative to follow-up and track leads more efficiently. It will help your business to keep an eye on your leads through every stage of your sales pipeline. Your sales representative can utilize their CRM tools to track roofing leads efficiently by creating predefined steps.

  • Phone Call Tracking 

Call tracking can help your business to understand how the leads got to know about your company, whether they got your number from a billboard, ad, or your roofing website. This kind of information can help your business determine which marketing strategies generate more conversions/sales.

  • Form Submissions

Form submissions can be used to collect data from website browsers ready to be emailed or called by your sales team. Learning to track form submissions is an excellent way of quantifying the number of leads you get from a specific web page or marketing campaign.

  •  Analytics

Google Analytics can be an excellent lead tracking machine, as opposed to only counting web visitors. If your roofing website is supported with paid advertising, you should attach the value of each lead.

Wrapping it up

Once you know how to get more roofing leads, your business will grow, make more money and outshine your competitors. The more roofing leads you to have, the higher your chances of closing more sales.

With this post, you have numerous tips on generating more qualified roofing leads, both offline and online. To recap, here are some roofing lead generation strategies discussed in this post:

  • Start by identifying your ideal roofing lead
  • Calculate the value of each roofing lead
  • Develop strategies for reaching your leads( both offline or online)
  • Create a well-optimized professional roofing website
  • Drive relevant traffic to your website using PPC, Google Local service ads, Online directories, SEO, and social media platforms
  • Use traditional marketing techniques like Billboards, TV, canvassing, Telemarketing, amongst others
  • Use pay per lead service companies to get more new clients online
  • Convert prospects into roofing leads by conveying trust, addressing their pain points, and calling them into action
  • Turn roofing leads into sales through educating prospects, looking professional, booking appointments, and making follow-ups.
  • Track your roofing leads to know which strategies are working so that you can maximize them.

 Finding more roofing leads on your own can be a daunting task. As a roofer, we know that your plate is full of lots of activities needing your attention, from managing the crew to sourcing raw materials. Instead of trying to bring new customers on your own, why not let our experts facilitate roofing lead generation tasks on your behalf? With our many years of experience in appointment setting and lead generation, we have the knowledge, professionalism, and tools to offer your company a stream of qualified roofing leads.

If you want to get more roofing leads for your business, schedule a free strategy session with our experts today!

BlackStorm Design and Marketing

Categories
Local SEO SEO

Are SEO Companies Worth It for Roofers?

Are SEO Companies Worth It for Roofers? 

If you have a roofing business, the chances are bright that you understand the importance of SEO. In case you have ignored this important aspect of digital marketing, then it is why you are lagging behind your competitors. If you have thought SEO is something that you can easily manage on your own in the little time that you can steal from your busy life, that too may have shown its effect in the form of a lack of desired success in the online world. 

So, what is the solution? Well, you need to take help from a Roofing SEO agency. But before you consider hiring one, you certainly would want to know if SEO companies are really worth it, and this is exactly what we shall now help you discover. 

 

SEO agencies will help improve your website

Search engine optimization is crucial for every roofing website. Earlier, only those who were a part of such industries that involved a tremendous amount of competition required SEO to help their website reach a top spot in SERP. However, things have now changed, and there is great competition everywhere, and SEO is crucial if you want to reach your potential customers and enjoy better sales successfully.

If you do not opt for SEO, your website will never likely enjoy the exposure necessary for a good ranking. Until your website has been well optimized to load fast, target the necessary keywords, and properly compete with the other brands in your industry, it will be difficult to enjoy good online sales without investing heavily in marketing tactics.

SEO companies are aware of the best methods that can improve your website’s visibility in searches and increase your website’s chances of reaching your potential customers. You will not even have to spend a fortune on marketing. 

SEO companies have the knowledge and the experience

You may have done research on SEO for quite some time, and you feel you have enough knowledge of search engine optimization, and that is all you need. You may even have tried different SEO tactics on your website and believed that they would definitely work. But, the results hardly ever even come close to your expectations.

Well, if you take your business seriously, you should not let guesswork or experiments decide its future. If you do things the wrong way, then SEO might only damage your website, and rectifying it will be very difficult. For instance, link building can surely help your authority. However, if you opt for the wrong type of links, you may be penalized or may not be allowed to be displayed in the search engine.

Since SEO companies have the required experience and knowledge to make the right decisions, they will help your website enjoy better visibility and rankings. Also, since they have the experience of working with different types of clients from various industries, they will easily understand your unique requirements and work accordingly.

If you hire the right SEO agency, you will be able to handle sudden changes, like penalties or algorithm updates easily. Since SEO firms have already handled such cases many times, they will offer a swift solution and take you out of a tricky situation smoothly and quickly.

SEO Roofing Best Results

SEO firms can help you enjoy the best results

No matter how much time you invest in doing research concerning SEO, you still will not be able to match a professional SEO firm’s expertise. An SEO company has years of experience. After they evaluate your website, understand your goals, and keep in view your competitors, they will be able to develop a plan that offers you better visibility in search.

They will keep track of your progress and then keep adjusting their plans to make sure you always achieve the best results in the least time possible.

You will be able to give attention to what needs it the most.

If you are trying to handle SEO on your own, you have to invest time optimizing your website, building links, and writing fresh content regularly. One problem is that since you are not an expert, you will not handle things professionally. Secondly, because you invest time here, it will be difficult for you to give enough attention to other areas that require it badly.

If you hire an SEO agency, you will give your full time, attention, and devotion to what you are best at and what needs you most. At the same time, you will be able to enjoy peace of mind knowing that the SEO job also is being handled to perfection, and thus you need to be ready to enjoy more and more success.

Full Service Roofing Agency

A full-service agency will prove more helpful.

If you opt for a full-service online marketing agency, then not only SEO but all your online marketing requirements will be perfectly met, always. Whenever you need any assistance concerning website advertising, content, inbound marketing, or more, you know that someone is always there.

If you move from a company’s only-SEO plan to an all-inclusive package, you will also likely enjoy great discounts. As they understand your needs better with time, you will not even need to discuss things, and they will be ready with a solution or a recommendation beforehand.

To Conclude

So, now you surely understand that SEO companies are worth it if your business is important. You want to see it grow more and more with every passing day. Now, there are many SEO agencies that you will come across even if you do a simple online search, but you need to understand that not all are created equal. You have to invest a lot of time doing your research, seek suggestions, go through their website, go through customer testimonials, meet at least a few of them in person, and then decide which will be the ideal one for your needs.

Categories
Local SEO SEO

What Are Backlinks for Roofing SEO?

What Are Backlinks for Roofing SEO?

Search engine optimization backlinks, what are they? How do they help us and our websites? Many people question the use of SEO backlinks. This article clarifies and discusses the importance and uses of the search engine optimization (SEO) backlinks.

Backlinks

Backlinks are links from another website. These links help direct the users from another website to a different website. The backlinks are known for different names, they are sometimes called hyperlinks, inbound links, and many more names, all meaning the same thing. These hyperlinks are attached to websites and blogs, enabling these websites to be discovered by search engines amongst thousands of sites.

What Are Backlinks for Roofing SEO

Why Are They Important?

Backlinks are a major deal concerning visibility. Simply put, if a user wants their website to be discovered by various search engines, they can rely on these links. Depending on the backlink quality, search engines can display them as a search result or make them discoverable by taking into consideration their ranking and originality in the first place. There are thousands of pages online all over the world that the search engines collect and display, all being connected by these links.

Quality of the Backlink

Backlink quality is also a huge factor in dealing with SEO. The method in which the backlinks are obtained can also determine the website’s SEO ranking. Simply put, the more you have relevant backlinks pointing to your website, the higher the chances of your website SEO ranking increasing. Although this doesn’t mean you should start by going out and obtaining backlinks from every website you come across. The quality of the backlink is what determines your website being discovered. 

Content of the Backlink

Backlinks also help in the prominence and ranking of websites and blogs. The worldwide web is connected to so many different links, all containing different contexts, backlinks, or hyperlinks found in those different websites that help improve those websites’ SEO rankings. Backlinks are a very integral part of a website. That’s why using the proper choice of keywords will also increase the chances of a page being discovered by search engines.

SEO Roofing Backlinks

Examples: 

Suppose a user gets a new website that he wants to be discovered by Google search engine, but he doesn’t link it or has a backlink from another website or blog. The chances of his website becoming discoverable are very, very low. But backlinks enable this new website to become discoverable by search engines and readily available to people.

Let’s say site A is a marketing blog, and site B is a shoe vendor. So when site A is being discovered as a marketing site, then the possibility of site B being discovered is high because site B obtained a backlink from site A. As the backlink is under a marketing category, it can easily be discovered based on what the users want. The factors determining site B being discovered are based on ranking, originality, and context.

SEO Backlinks for Roofing

Backlinks play a very important role in your website discovery and ranking. They help prominent search engines like Google make web pages grow by increasing traffic, conversion rate, purchases, and many more.

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Local SEO SEO

Why is SEO for roofers essential in 2020?

Roofers: Why SEO Is Essential In 2020

Search Engine Optimization improves your website’s visibility. A website must be noticeable to people searching for that company or products and services your company offers.

Thousands of websites and blogs dispute every day the highest spots in the Search Engine Result Pages. Because of that, these pages apply a series of SEO strategies to improve their website’s ranking.

Recent studies have determined the huge importance of SEO. These studies revealed how an immense majority of users visit only the websites that search engines suggest on their first page.

  • 90% of users stay on the first Google page.
  • 67.60% of users click only on the first five results of their search.

These studies indicate that if a web page is not located inside the browser’s first ten results, it’s almost as if it doesn’t exist. There are millions of web pages currently, making it impossible for any user to visit them all for a specific search.

Nevertheless, the reason for SEO goes beyond ranking high in the different search engines. Its true purpose is to attract the most quality traffic of users to your site.

The search engine optimization is essential for online stores and companies, as it leads the correct clients to them. SEO seeks to offer each user an adequate answer to their question. The number of visits may not increase a lot with SEO for some online businesses, but it will surely increase clients’ number.

Invest in SEO Roofing

Invest in SEO

Investing in SEO is a profitable operation. Having an SEO strategy correctly implemented will give you a better ranking, generating more visits. Your website or e-commerce will overcome your competitors.

Additionally, a considerable part of SEO actions goes to what it’s known as SEO OnPage. Those actions will take place inside the website. That means when you invest in SEO, the largest part of that investment is done in your digital channel.

Investing in advertising may seem like a more effective strategy; this will position your website on the first page. However, studies showed that only 3.4% of the time, users click on advertising pages. The reason behind that happening is that users often trust more in pages naturally positioned.

SEO for roofers

SEO in 2020

Search engine optimization has been a deciding factor in the success of online businesses in recent years, and in 2020, things will not be different. Every blog and website must start investing in SEO if they want their business to succeed. 

Moreover, unlike other ranking methods like paid advertising, SEO usually offers long-term results. With the correct SEO analysis, your website or blog can stay on the first page of the SERPs for several years without spending money in the future. It’s safe to say that search engine optimization will be essential in 2020 and the coming years.

There are additional factors to have in mind to boost the search engine rankings, like social media presence, branding, and other marketing strategies. These follow and complement SEO. The right combination of these factors will make your business grow quickly. 

Categories
Local SEO SEO

Roofers: What Is SEO And What Does It Stand For?

 

What Is SEO And What Does It Stand For?

Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website from organic search engine results. The tasks included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, and utilizing them efficiently in your content and building effective backlinks.

When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently. 

Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from. Quality traffic is the traffic that comes from all searches related to the content on your site.

 

It has to come from sources that are relevant to your content.

Secondly, there is the quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.

Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for. If traffic comes from the ads that you paid for, then this is not organic traffic. 

 

WHY IS SEO IMPORTANT? 

Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing your website’s profit. Most of your expected traffic is bound to come from various search engines – Google, Bing, Yahoo. These search engines tend to scan, analyze, and crawl through every website and evaluate them in terms of their content. They strive to bring their users as good search results on the search engine as possible.

These search engines use an algorithm which determines whether the content on a certain site is appropriate and in line with a certain search result. This algorithm is hard to predict or calculate, but SEO tries to use techniques that try to come close to that algorithm as best as possible.

why roofing seo is important

To increase the quality traffic that comes to your site through a search engine, you must optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.

HOW SEO WORKS

Search engine optimization is not something that can be done instantly and will work overnight. Rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.

How roofing seo works

Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized and attractive to the users. This is certainly easier said than done. It requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields, and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords. The algorithm is designed in such a way that it detects that and can even hinder your site.  

Then there are on-site and off-site optimizations. On-site optimization is a part of the search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two. 

CONCLUSION

To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website. If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today!