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Roofing SEO

The ULTIMATE Roofing SEO Plan | Increase Leads With Roofing SEO!

The acronym SEO stands for Search Engine Optimization, which is the practice of increasing your roofing business rankings in the organic search engine results.

Roofing SEO will benefit your roofing business because it can naturally pull hot leads that are actively looking for a roofer from google that is ready to buy.

Google already has your ideal customers on its platform, you just need to tap into it. Roofing SEO in its essence is getting your website found on Google’s platform.

Relevance, having a website that is highly relevant to your service and location.
Quality Content, having comprehensive content that is helpful for your reader to make a decision.
Authority, having mentions from other websites referring back to your site.

There is no doubt that ranking higher than other roofing contractors on search engines like Google or Bing is necessary. But what if you don’t understand the roofing SEO tricks and trips that will get your roofing website to the top? If you are missing out on clicks, you are actually losing leads/sales to your competitors.

BlackStorm Roofing Marketing has come to be known as the best PPC destination. But we also understand SEO, and roofers ask us all the time for a primer on SEO basics. This post will be an overview and introduction to Search Engine Optimization (SEO), a mandatory marketing strategy if you want your roofing website to be found through search engines such as Google.

In this guide to SEO for roofing contractors, you will learn:

  1. What is Roofing SEO, and why is it crucial
  2. Best practices for keyword targeting and keyword research 
  3. Best practices for on-page optimization 
  4. Best practices for information architecture
  5. How to execute link-building and content marketing
  6. Common technical Roofing SEO best practices and problems
  7. Implementation stage
  8. How long roofing SEO takes 
  9. How to measure & track SEO results for roofers
  10. Additional Roofing SEO considerations (such as international and local SEO practices, mobile)

Welcome to Your Roofing SEO Learning Journey

By the time you reach the end of this guide, you will have learned about Roofing SEO, why it is essential, and how to obtain awesome results in a dynamic SEO environment.

What is roofing SEO, and why is it crucial?

You might have heard about SEO, and if you have not heard already, you can look for a quick definition on Wikipedia, but knowing that SEO is the “process of influencing your site visibility on the search engine’s unpaid results” will not help answer essential questions for your roofing website and business such as: 

  • How do you optimize your website for search engines?
  • How do you estimate the time needed to do SEO?
  • How can you tell good roofing SEO advice from bad ones?

At its core, roofing SEO focuses on expanding your roofing website’s visibility in the organic search results. It helps roofing companies to rank high on Search Engine Results pages. And in turn, drive more prospects to your site and increase chances for conversions. In short, SEO drives two things: visibility and rankings.

As an employee or business owner, your priority is how you can leverage SEO to help drive relevant sales, leads, and traffic, and ultimately, profit and revenue for your roofing business. 

That’s what we will cover in this post!

Why Should You Invest in Roofing SEO?

What is the first thing you do when you want to buy a new product or service?  

What about when you notice a flat tire in your car?

My guess: you turn to Google.

But did you know that more than 80% of online shoppers or B2B buyers do the same?

Faced with a challenge, choice, or even a problem, they Google it.

And so, it’s a harsh truth that if your site does not have a presence on Google, then your roofing business will not survive for long.

Lots and lots of prospects search for things online. That traffic can be extremely crucial for a roofing company not only because it’s huge traffic, but because there is a lot of high-intent, very-specific traffic.

If you sell windscreens, would you rather pay for billboards so that every motorist sees your ad (whether they are interested in buying a windscreen or not) or appear on Google every time a prospect types “car windscreens” anywhere in the world? Probably the latter, since those prospects have a commercial intent implying that they want to purchase something you offer.

People are looking for all manner of things directly related to your roofing business. Beyond that, your potential clients are also looking for things that are not connected to your business. These present even more opportunities to connect with such folks, help solve their problems, answer their questions, and become a trusted resource.

Are you more likely to buy your windscreen from a trusted resource that provides great details each of the five times you turned to Google with a problem or from someone you have never heard of in the first place?

Inbound marketing strategies are those that you set up to have potential clients come to you. The best example of an inbound lead-generating machine is your roofing website.

Roofing SEO can be one of the most effective inbound marketing strategies when done properly. 

Here is why:

Roofing SEO is Cost-Effective 

Sure, time is money (and roofing SEO can actually take lots of time to master), but all factors are considered. Still, the process comes with minimal cost compared to the revenue it generates for your roofing business.

It generates High-Quality Leads.

High-quality roofing leads are the ones that are going to generate a lot of recurring revenue over time.

Based on your targeting and keyword choice options, roofing SEO can generate highly-intention website visitors that are essentially over 90% near closing when you speak to them over the phone.

Let’s say you are a metal roofing replacement contractor in Nashville, TN.

Consider the difference between cold calling a nearby property owner versus a prospect searching for “metal roof replacement contractors in Nashville, TN” and coming across your roofing website.

They are searching for something very specific- something your business can provide them instantly, and it’s very clear from the words they are using on Google search.

  • Discovery: Placement higher on search engines impacts the ability of local property owners to find your roofing business
  • Reputation: Ranking on top of Google search results impacts the way prospects see your roofing brand.
  • Consideration: Low-ranking roofing contractors will not even get considered when potential clients want to book roofing jobs.
  • Growth: Organic search empowers every aspect of roofing marketing, making it easier to grow.

What Drives Traffic From the Search Engines?          

First, it is crucial to note that Google is responsible for most of the search engine traffic. Thus, Google is a dominant player in the search results that your website or business would want to appear in, and the best practices discussed in this post will help position your site and its content higher on the search engine results pages.

No matter the search engine you use, search results are always changing. Google has updated a lot of things surrounding how they rank roofing websites by way of their different algorithms.

So what works? 

How does Google determine the pages that will show up for specific user queries? 

How can you get all this relevant traffic to your website?

Google’s algorithm is overly complex, and we will share some important links for those who want to dive deeper into how Google ranks websites at the end of this post, but here are the highlights;

  • Google is searching for roofing web pages that contain relevant, high-quality information about the user’s query.
  • Google determines relevance by “crawling” your website content and assessing whether that content is relevant to what the user is looking for, based on the keywords it contains.
  • They determine “quality” using various means, but prominent among them is the quality and number of sites that link to your roofing website.

Increasingly, more elements are being weighed by Google to determine where to rank your website, and it includes:

  • How do people engage with your roofing website; (Do they find the information they need to stay glued on your site, or do they bounce back and click another link?)
  • Your website’s mobile-friendliness and loading speed.
  • How much high-value content do you have on your website (versus low-value or duplicate content)

There are hundreds, if not thousands, of ranking factors, the Google algorithm figures out in response to searches, and they are constantly refining and updating their process. 

Fortunately, you don’t have to look for a search engine guru to rank for valuable roofing keywords in the search results. We will walk through repeatable, proven best practices for optimizing roofing websites that can help drive targeted traffic via search without compromising your website’s integrity. If you want to know how search engines work, there are tons of great resources, including;

Now, back to the basics of roofing SEO. Let’s dive into the SEO strategies and tactics that will help your roofing business get more traffic from search engines.

Keyword Targeting and Keyword Research Best Practices

The initial step in search engine optimization is to determine what you are optimizing your roofing website for. This implies identifying terms that people are actually looking for (also known as keywords) that you want your website to rank for in search engines such as Google.

Sounds simple, right? I want my car windscreen company to appear when people prospects search for “windscreens” and maybe when they type things like buy windscreen, onto the next step.

However, it is not that simple. Various important factors are considered when determining the keywords that you want to target in your roofing website, including;

  • Search Volume: The first thing to consider is how many prospects (if any) are searching for a given roofing keyword. The more prospect there looking for a keyword, the bigger the audience you want to reach. On the flip side, if no one is looking for a keyword, there is no available audience to find your content via search.
  • Relevance: If a keyword is frequently searched for, that’s awesome. But what if it’s not entirely relevant to your potential clients? Relevance seems easy at first; if you are selling email marketing automation software, you don’t want to appear in searches that are not relevant to your business, such as “pet supplies.” But what about keywords like “email marketing software”? This may look like a very good description of your job. 

Still, suppose you are selling to fortune 100 companies. In that case, a huge portion of your traffic for this very competitive term will be searchers who don’t have any interest in purchasing your software (and folks you want to reach out to may never purchase your expensive, complex solution based on a simple Google search). Conversely, you may consider a tangential keyword like “best business PPC marketing solutions” that would be completely irrelevant since you don’t deal with “PPC marketing software.” But if your potential customer is a marketing director or CMO, getting in front of them with a valuable resource on assessing PPC tools could be an awesome first touch and a good way to build a relationship with your prospective buyer.

  • Competition – Like with any other business opportunity, you want to analyze the chances of success and potential roofing SEO costs. For roofing SEO, this implies understanding the relative competition (chances of ranking) for particular terms.

First, you need to know who your potential customers are and what they will search for. If you don’t know who your potential clients are, consider that it is a great place to begin your roofing business in general and roofing SEO.

Next, you want to understand:

  • What types of things are they interested in?
  • What issues do they have?
  • What kind of language do they use to describe the things they need or the tools they use?
  • Who else are they purchasing from (this implies your competitors, but could also imply tangential, related tools for the email marketing company)?

Once you have tackled these questions, you will have the first seed list of possible domains and keywords to help you get further keyword ideas and consider some competition and search volume metrics.

Develop a list of core ways that your potential clients and customers explain what you do and begin to input, such as keyword research tools such as ubbersuggest.io or Google Keyword planner.

People around the globe require roofing services, but you want to target clients in your service area. To find them, geo-target your roofing SEO. Combine the names of cities and towns that you serve with search terms that people use to find a roofing contractor. For example, “Nashville Roofer” or “roofing contractor, Nashville, TN.” You will develop a list of keywords specific to finding a roofing contractor in your service area. Now, include these search terms into the title tags and body copy of your roofing website (make sure that you do it in a way that makes sense to your readers and watch your roofing website attain higher rankings in Google)

Once you have understood how your potential customers search and talk, and have examined the roofing keywords driving traffic to your rivals and those generating traffic on your website, you require to carefully examine the search terms you wish to rank for and where the best chances lie.

Determining the relative competition of your roofing keyword can be a daunting task. But you need to understand the following;

  • How authoritative and trusted other roofing websites that will be trying to rank for the same keyword are
  • How properly they are aligned with the roofing keyword?
  • How authoritative and popular every individual page is in the search results

Roofing contractors can go deeper into determining how competitive a keyword is by following Backlinko in-depth guide here.

Besides, various tools can give you the difficult score of a given roofing keyword, including;

  1. SEMRUSH Keyword Difficulty Tool
  2. Moz SERP Analysis and Keyword Difficulty Tool
  3. Serpiq
  4. Seoprofiler
  5. Ultimatenichefinder

On-Page Optimization

After you have developed your roofing keyword seed list, including your targeted keywords in your website content, each page on your roofing website should be focusing on a core term and a bunch of related terms. According to Rand Fishkin, a perfectly optimized website should visually look like this;

Title and Meta elements

Title and Meta elements

Title: Baked chocolate donuts from Becky’s Bakery

Meta description: Learn the three tips to Becky’s award-winning baked chocolate donuts, get locations and times for availability, and how you can make your own donuts at home. 

Let us examine a few basic, critical on-page elements you will want to know as you consider how you are going to drive search engine traffic to your roofing website:

Title Tags

While Google is striving to comprehend the actual meaning of a page better and de-emphasizing (and even penalizing), manipulative and aggressive use of keywords, including the search terms that you want to rank for on your page, is still important, and the most impactful place that you want to input your keyword is the title tag.

The title tag is not your roofing web page’s main headline. The primary headline you see on the roofing web page is typically an H1 (or probably H2) HTML element. The title tag is 

what you normally see at the top of your browser is populated by page source codes in a meta tag.

The length of a title tag that Google will portray will vary (depending on the pixels, not character counts), but generally, 55-60 characters is a good rule of thumb here. Kindly remember that the title tag will be what a prospect sees in the search results for your roofing web page. It is the “headline” in Google search results, so you want to consider how clickable your title tag is into perspective.

Meta Descriptions

While the title tag is effectively your Google search listing’s headline, the meta description is an HTML element that offers a brief overview of your roofing web page. Meta descriptions effectively act as your roofing website’s additional ad copy. Google takes some caution with what they show in the search results; therefore, your meta description may not always appear. If your roofing website has a compelling description of your page that would make people searching likely to click, you can greatly boost your traffic. (Remember: appearing in search results is just the initial step! You still require obtaining searchers to visit your roofing website and have taken the action you desire)

Body Content

The actual content of your roofing page is very crucial. That said, Google has been favoring various types of content, and as you create pages for your roofing website, here are a few things that you need to consider;

Unique & Thick Content

There is no general rule in terms of word count, and if you have only a few pages on your website with a couple of hundred words, you won’t be falling short of Google’s good graces, but the recent panda updates particularly favor unique longer content. Suppose you have a huge number of concise (100-200 words) roofing web pages or lots of duplicated content where nothing changes except the page titles and text line, which could land you in trouble. Examine your entire roofing website: Are the large portion of your pages duplicated, thin and low value?

If so, try to look for ways of thickening such pages or look at your analytics to see how much traffic they are driving and exclude them (using a noindex meta tag) from the search engine results to prevent them from appearing in Google that you are striving to flood their index with low-value pages to rank.

Engagement

Search engines like Google are increasingly weighing user experience and engagement metrics more heavily. You can increase this engagement by ensuring that your content responds to questions prospects ask so that they can stay glued to your roofing website longer and engage with your website content. Ensure that your roofing web pages load in less than three seconds and don’t have design elements (like overly aggressive ads above the content) that would piss the searchers and send them away.

“Shareability

Shareable content spreads quickly around the internet as prospects connect with a story, idea, or topic and click it to share with followers and friends. Not every piece of content on your roofing website will be linked and shared a hundred times. But in the same breath, you don’t want to churn out huge quantities of roofing web pages with thin content. You want to keep in mind those who will share and link to the new pages you are creating on your roofing website.

Alt Attributes

An “alt attribute” (also known as “alt tag” or “alt description”) is an HTML element that is normally applied to image tags to offer a text alternative for search engines like Google, Yahoo, or Bing. Using alt attributes on your images can contribute to a better user experience and help you gain both implicit and explicit roofing SEO advantages.

How you mark up your images can affect how Google perceives your roofing web page and how much traffic from the image search your website generates. Alt attributes are HTML element that helps you offer alternative information for an image if a prospect cannot view it. Your site images might break over time (users have problems connecting to your website, files get deleted, etc.), so having a clear description of the image can be vital from a user experience perspective. This also presents another chance (outside your content) to help Google understand what your page is all about.

You don’t want to stuff keywords and cram every variation of your search term in your alt attribute. In fact, if it does not naturally fit into your content, don’t incorporate that target roofing keyword at all. Don’t skip the alt attribute altogether, but look for a search term that will accurately describe your product or service. (Imagine you are explaining it to someone who cannot see it; that’s what there is for it)

By writing naturally about your subject, you will be avoiding the temptation of over-optimization (simply put, it does not look like you are attempting to trick Google to rank your roofing website for your target roofing keyword. This gives you a better chance to rank for long-tail versions of your keyword.

URL Structure 

URL Structure 

Your roofing website’s URL can be crucial from a tracking standpoint (data segmentation is easy with a logical URL structure) and from a shareability perspective (short, descriptive URLs that are easy to paste and copy mistakenly cut off less frequently). Again, don’t try to cram as many roofing keywords as possible; create a descriptive, short URL.

Furthermore, you don’t have to change your URL if the current one is not adversely affecting your prospects and business in general. Don’t alter them to be more keyword focused for great roofing SEO results. If you have to alter your roofing website URL structure, ensure you use the proper (301 permanent) kind of redirect. This is a common mistake roofers make when redesigning their roofing websites.

Schema & Markup

Lastly, after you have all the basic on-page elements sorted, you can go a notch higher to help search engines like Google better understand your roofing website through schema.

Schema markup does not improve your rankings on the search engine results (it is not a ranking factor currently). But it gives your listing an additional ‘real estate’ in Google search results, similarly to what ad extensions do for your Google Ads (formerly known as AdWords)

If no one is applying schema, you can get an undue advantage in click-through rate in some Google search results because your roofing website shows things like reviews or ratings while others don’t. On the flip side, where every roofer utilizes schema, having reviews is a great thing, and omitting them may hurt your Google CTR.

Internal Linking & Information Architecture              

Information architecture refers to how you plan or organize the pages of your roofing website. The way you plan your roofing website and interlink between your web pages can affect how different content types on your website ranks in response to user queries or searches.

Search engines like Google most see links as “votes of confidence “and a way to help understand both what a page is all about and how crucial it is (whether it is trustworthy or not).

Google also looks at the actual text you utilize to link to pages, otherwise known as anchor text, which helps search engines to understand better what your roofing web page is all about.

Similarly, a link from CNN indicates that your website could be crucial if you link to particular pages from various areas on your roofing website that portrays to Google that a specific page is essential to your site. Furthermore, the pages on your roofing website that have a high number of external votes (links from trusted sources) have the power to assist the other pages on your roofing website rank in Google search results.

This relates to an idea known as “PageRank.” PageRank does not work the same way it used to when it was first introduced, but if you want to know more about it, here are some good resources;

Information architecture can be a challenging subject, especially for larger roofing websites, and there are additional resources that have specific answers listed at the end of every chapter. Still, the essential things to remember are:

You want to know your most linked-to pages (use tools like Majestic SEO, Ahrefs, or Moz and search for top pages reports to determine these)

Keep your most crucial roofing search pages. This implies linking to them regularly in navigation elements and linking them whenever possible from the page that has the most links.

Generally, you want to have a flat information architecture for your roofing website, meaning that you keep any roofing page that you wish to rank in Google as few clicks as possible from your home page and most linked-to roofing web pages. If you want to know how to flatten your roofing website architecture, click on this video to learn more.

Content Marketing & Link Building

Content Marketing & Link Building

Because Google’s algorithm mostly relies on links, having many high-value links is incredibly crucial in generating search traffic. You can perform all the work you want on technical and on-page SEO, but if you lack links to your professional roofing website, you will not appear in search results listings.

There are various methods of getting links to your roofing website, but as search engines like Google become more sophisticated, most of them have turned out to be risky (even if they may work for the short term). Suppose you are new to roofing SEO and want to leverage that channel. In that case, these more aggressive and riskier ways of obtaining links are not good for your business, as you will not know how to evaluate and navigate the risks properly. Besides, attempting to create links specifically to trick Google into giving your pages a higher ranking does not add value to your roofing business since Google algorithms can change. Eventually, you lose the rankings.

A more sustainable and practical approach to developing links is concentrating more on general content marketing strategies like promoting and creating valuable content that incorporates particular terms that you want to rank for and engaging in conventional PR for your roofing business.

The process of developing and promoting content that will give you social shares and links is an uphill assignment. Furthermore, you will get a step-by-step guide to different aspects of roofing content marketing below, and there are numerous ways to create content, help it get discovered and rank well in the search results.

 However, most approaches will need you to walk through some variation of the three steps outlined below:

Understand and Identify Your Sharing Audience and Linking

The first crucial thing you need to do to get traction for your roofing web content is to know who is likely to share and link to your content. Various tools can help you understand influencers within the roofing niche, but the most powerful one is Buzzsumo.

Similar tools include Ahrefs, follower wonk, and Little bird. The concept is taking advantage of such tools to establish potential linkers and thought leaders in your roofing space and understand what they share and link to. Identify what problems they are experiencing, the types of content they normally share, and begin to figure out how you can create something valuable and wish to share with their prospects (who would also deem it important too). 

As you ponder through this process, begin to figure out how you can help out these influencers. What can you do to help them achieve their goals, or what could you offer that can be valuable to their audience? Do you have unique knowledge or data that could assist them in performing their jobs more efficiently? If you can consistently use smart content creators within the roofing niche, you will begin to develop powerful relationships as you continue creating high-quality content.

Before you create any roofing content, you should figure out who will share the post and why they should take this action.

Deciding What Roofing Content You Can Create and How You Can Promote it

The next step is to determine the type of content you can create that is likely to be shared and promoted by others. Here are some tips to help you create roofing content that will attract a higher number of shares:

  • Create roofing content that identifies and solves your customer’s problems.

According to Mathew Woodward, you can find great roofing blog topics by listening in on social media and forums.

  • Reverse What Already Works By examining what already works and developing content that is of that level, you can reduce the risk and make your posts as fail-proof as possible.
  • Make others look great: Mention the kind of tools that you use daily.

Concentrate on creating various content types that will have enormous value, promote such content, and don’t be afraid about informing people whose audience would benefit know that it exists.

Map Your Roofing Content to Specific Keywords

Lastly, don’t forget to include your roofing keywords! This does not imply that you require to cram a keyword that does not fit any time you develop a great resource. It means that you can utilize keyword research as a way of discovering the pain points (if prospects are turning to search engines to look for products or services, they want roofing content that responds to their questions).

Technical Roofing SEO

Modern roofing marketing works through internet marketing strategies. Search Engine Optimization (SEO) is the technique of organizing content, design, and off-page marketing easily indexed by search engines like Google.

Technical SEO refers to search engine marketing techniques that are not related to content. While SEO basics, such as improving search engine rankings through links, have changed recently (and content marketing has become an indispensable tool), what many roofing contractors deem as a conventional SEO is still essential in generating traffic from Google.

While on-page and offsite SEO are normally discussed, technical SEO is vital for online presence. Some of the basic aspects of technical SEO include:

Page Speed Optimization 

Search engines emphasize having fast-loading roofing websites. Fortunately, this is good for search engines and your website conversion rates and users. Google developed a tool that offers some suggestions on what you need to change to address your roofing website speed issues.

Mobile Friendliness

If your roofing website is generating (or possibly driving) significant Google traffic from mobile searches, how “mobile-friendly” your roofing website is will affect your rankings on mobile devices, a fast-growing segment.

With the increased usage of mobile devices, technical SEO has become even more valuable. Your roofing website must adapt to various mobile devices and present optimally to each of them. Most prospects searching for roofing services perform a search on their smartphone.

Nowadays, Google displays results depending on the proximity of the user to your roofing business location. Roofing contractors can improve mobile SEO through the following methods:

  • Responsive design: A design technique that helps roofing websites adjust to the currently accessed device.
  • Seamless Navigation: Internal Links and URL hierarchies, are even more crucial on mobile.
  • Test your mobile roofing website: Use Google’s mobile-friendly test tool to verify your location. Make sure that your location details are on Google maps and are embedded in your mobile website.

Header Response

Header response tags are crucial technical SEO issues. If you don’t have the technical expertise, this can be a complex topic. Still, you want to ensure that your roofing pages are returning the right code to search engines (200) like Google, and pages that are not easily found are returning a code (400), showing that they no longer exist. Getting such codes wrong could indicate that a “page not found” page is a functioning page, making it appear like a duplicated or thin page. You can utilize a server header checker to determine the status code that your roofing web pages are returning when Google crawls them. 

301 Redirects Roofing

Redirects

Roofing contractors should continuously explore ways to improve their technical SEO. Failure to implement redirects properly can have serious effects on your search results. One of the less-discussed offsite improvements is 301 redirections. A 301 redirect is a type of permanent forwarding of one URL to another. But what benefits can a roofer get from a permanent URL redirection? 

Here are some reasons why your roofing website may want to redirect to another page as outlined below:

  • Similar or Duplicate Content: say, for instance, your roofing website has a page for asphalt roofing, but you want to upgrade to residential asphalt roofing. You probably want to redirect the low-value page to the high-quality one. 
  • Prefix Consistency:  Google considers HTTP:// pages different from www pages of similar content. Redirecting all your links to the same prefix increases your domain authority. 
  • Search Optimization: If one of your URLs is search engine friendly but requires to be shifted to a duplicate page, 301 redirects will get the job done.
  • Website Rebranding: If your roofing company does a rebrand or gets a new website, you want to redirect the well-performing pages to their counterparts.

If you migrate to a new roofing domain name, it is highly recommended that a 301 redirection occurs before you launch your new roofing website. If you don’t do this, your new roofing website will suffer confusion as Google tries to crawl your website. If you need professional help in redirecting your roofing websites, our talented web designers will do the job!

Duplicated Content

Duplicated and thin content is another area that was addressed by the recent Google Panda updates. Google is known to value high-quality roofing content. By duplicating content, you are diluting the value of the link between two pages instead of directing it to one page, reducing your chances of ranking for competitive keywords with a website that is gathering its link equity into one document. Having massive quantities of duplicated content makes your website appear like it is cluttered with low-quality content in the eyes of Google and other search engines.

Various factors can contribute to duplicate or thin content. Such problems can be difficult to diagnose, but you can check the webmaster tools under the search appearance >HTML improvements to obtain a quick diagnosis. You can also check Google’s breakdown of duplicate content. Many paid SEO tools also discover duplicate content, such as screaming frog SEO spider or Moz analytics. 

XML Sitemaps

XML sitemaps can help search engines like Bing or Google understand your roofing website and locate its content. To make sure that you don’t include irrelevant pages and submitting your page for a sitemap does not guarantee that your site will rank for any keyword. There are disadvantages of having an XML sitemap, and implementing can have positive benefits to your roofing SEO.

XML sitemaps are particularly essential if:

  • Your roofing website is not well-linked or properly structured
  • Your website has a few external links or is new
  • Your roofing website has lots of archived content

MetaNoindex, Meta No Follow, and Robot.txt file

Finally, you can dictate how you want search engines to handle your roofing content. For example, you can instruct Google not to crawl a particular section of your website in a robot.txt file. This file may exist for your roofing website at yourwebsite.com/robot.txt. You want to ensure that this file is not blocking any content to be indexed on your site. You can use the meta nofollow or meta noindex tags for the same purposes, though each works independently from the other.

Technical SEO can be daunting to do on your own; you should seek help from a reputable roofing SEO agency.

Roofing SEO: The Implementation Stage

Roofing SEO is a huge undertaking that is spread across multiple activities. You should not expect to get a glimpse of every optimization used in the website at first glance.

Critical research and planning make it simple to implement your roofing SEO smoothly. As the cliché goes, ‘failure to plan is planning to fail.’ 

Here are some preparations you need to make when implementing your roofing SEO strategy:

Custom Website Design

When prospects land at your roofing website, it will take less than a second to form your roofing brand’s subconscious impression. This impression will either make them stay glued to your roofing website or navigate your competitor’s website. 

Several factors come into play here, including those that are affecting user experience. Some are not tangible such as the aesthetic taste of your roofing website. Other factors can be easily defined as resolution.

Apart from pleasant appearance, prospects also crave clear and compelling calls to action, simple navigation, instructive menus, and clear graphics. They want to feel confident about your roofing company’s reputation and leave with a reputation of reliability and trust. Roofing websites with obsolete or poor designs are likely to be labeled as scam-y. The good news is that you can get a functional, custom roofing website from experienced designers at an affordable rate.

Contact Information

The most crucial part of local SEO for roofing contractors is contact details. Since the roofing lead conversion funnel is checked at the user’s call to action, NAP visibility is paramount. NAP is an acronym for Name, Address, & phone number. That contact information should be clear on every page of your roofing website (particularly the homepage).

Your NAP details should be consistent and accurate across every page of your roofing website. An error in your roofing business phone number or address can lead to a substantial loss of leads. For this reason, you should constantly check whether your contact details are up-to-date.

Call to Action

A Call to Action (CTA) is a segment of your roofing website that directs prospects to perform a certain action, like calling your office. Your contact details normally accompany it. A clear and compelling CTA encourages potential customers to take some action that drives them straight to the sales funnel. Call to Action Vary in design and complexity. The simplest ones urge potential clients to call your roofing business for a free consultation.

Roofing Website Personalization

Nothing fosters trust faster than website personalization. Your roofing business website should show photos of your business. No matter who takes the photos, it can be easy as snapping some photos of your crew on a smartphone. If you like, you can hire a photographer to follow your employees when undertaking roofing projects. You have several options to personalize your roofing website. Your homepage deserves unique photos, most of all. Potential customers want to know who they are dealing with. Ordinary stock photos will not convey that trust but limit it. 

How Long Does Roofing SEO Take?

  • Results take time: Roofing SEO campaigns can take up to several months before you start to see significant results. This is because Google requires time to crawl your website and monitor visitors’ behavior and interaction with your roofing website.
  • A lengthy Campaign Implies Better Results: An effective roofing SEO campaign needs you to put in lots of hours per week for several months before the results become apparent. 
  • Results are tied to two major factors: A good roofing SEO campaign leads to a high ranking in the SERP, but more essentially an influx and steady increase of new customers.
  • Roofing SEO results will eventually plateau: New customers should continue to stream in overtime and reach a point where maintaining client numbers is your main priority.

How to Measure and Track Roofing SEO Results

After you have developed an awesome SEO strategy for your roofing company, it is crucial to determine how you will track your campaign’s success. It is also vital to set clear objectives of what you want to achieve, book more jobs, more leads, or email signups.

How can roofing contractors measure the success of their campaigns? This question has a very straightforward answer since some metrics can help analyze your SEO campaign’s performance.

Roofing Keyword Rankings

Keyword Rankings

Examining where your roofing website ranks for various keywords certainly is a vanity metric since you cannot pay your employees in rankings. Issues like personalization have caused them to be valuable across various locations and so hard to measure, and they indicate where you appear in the search engine results. Some can even go further to declare them as dead. 

But obtaining a rough idea of where your roofing website ranks for important keywords can be a good indicator of your website health. This does not imply that you should be obsessed with rankings for any particular term. Remember: your main aim is to drive more relevant search traffic that drives new business – if you sell car windscreens, it is more crucial that you rank for “car windscreens” or implement an SEO strategy that helps you to sell more windscreens cost-effectively. Use rankings to check the health of your roofing website and not a course-chatting KPI.

Various tools can help you to monitor your rankings. Most offer similar functionality, but features like mobile or local rankings are peculiar in some premium tools. If you are starting in roofing SEO, we recommend using free tools to monitor important keywords to gauge your progress.

Organic Traffic

Organic traffic is the best indicator of the health of your roofing SEO efforts. By analyzing the organic traffic to your site, you can know the number of visitors coming to your roofing website and where they are going.

You can track your organic traffic easily with several analytic tools because they are absolutely free. For a random check, you can look at your website’s reporting page and click on “all sessions” to filter organic traffic (free traffic from Google that excludes paid search traffic).

You can also drill down to examine the specific pages generating traffic by designing a custom report and designating goals completions and users as your main metrics. Landing pages to act as your dimensions.

Organic Sales & Leads

Obviously, the most effective way to measure your roofing SEO efforts’ success is sales, leads, and revenue/ profit.

The simplest way to do this is by setting goals in Google Analytics. You can use reports from this tool to examine organic traffic by landing page, which implies that you examine who converts among people who may have landed on your roofing website from a Google search (versus people who might have visited your site via PPC). 

This seems straightforward and generally, for most roofing contractors, is an effective way of measuring your roofing SEO efforts’ success. Still, there are a few things to keep in mind with this information. 

  • Web-based analytics are always imperfect: If you are transitioning from newspaper ads or billboards to internet marketing, you will be impressed by the high level of precision and data available, but the degree of skepticism about such data may be unfounded.
  • Your system may create gaps in tracking: If you have a backend system that does not work seamlessly with analytics for some reason, you may have some difference between what you track as actual roofing sales and your goals.
  • Lifetime value and attribution metrics can be cumbersome:  This is more of a web and business metrics problem than something specific to roofing SEO. But thinking about how you can attribute roofing sales and factoring in lifetime value to your roofing website traffic can be tricky. 

As a roofing contractor, you must track your SEO campaign results to know what is or not working and make necessary changes if necessary.

 Phone Tracking

With phone tracking, you can tell which aspect of your SEO made the prospect call your business, thus helping you discover which part of your campaign is delivering the best results.

Form Tracking

When a prospect fills out a contact form on the internet, you can know their exact location. Knowing where your customers help your roofing business to develop a more targeted SEO strategy.

Ranking Reports

Ranking reports can help you know where your different roofing keywords rank and identify the less effective ones to change your strategy accordingly.

Traffic Reports

You can gauge the amount of traffic that is driven by your roofing website and where it is coming from, and what pique’s prospect’s interest, using tools like Google Analytics or Coremetrics.

Additional Roofing SEO Considerations

For many roofing contractors, getting the technical elements of SEO right, knowing the keywords you want to target, and having a strategy for getting your pages shared and linked to is all you need to understand about roofing SEO. However, there are particular cases and types of roofing companies concerned with a particular kind of search.

  • International Roofing SEO: There are several trade-offs and benefits to ranking roofing websites in different countries and languages. If you are trying to tap into international markets, Google also provides best practices and recommendations in their guide.
  • Local Roofing SEO:  For small roofing businesses, obtaining local rankings for various variations of your {location} + {your service}, for example, Middle Tennessee Roof Installation Company, is the most valuable search engine traffic available.
  • App Store Search Engines:  If you have a roofing website app to help interact with your prospects, having your app appear in several app stores is extremely valuable.

So what Now?

So if you have come this far, you should have lots of information about how search engines work in ranking roofing websites and how you can position your website and business to generate more traffic from Google. What should you do next?

Work With A Reputable Roofing SEO Company 

Search engine optimization is here to stay, and if you want to compete in the local roofing industry, you need to make sure that your roofing business shows up when prospects search for a roofing contractor in your location. Local SEO for roofing contractors can make that happen, which is why it is the most crucial investment that you can make in your roofing business nowadays.

Remember: there is a wrong and right way to do roofing SEO. In the industry, it is known as White and Black Hat SEO, which is how your business decides to execute its SEO strategy. While Black hat SEO can seem effective in the short term, it does not play by the rules and can get penalized overnight.

On the flip side, white hat Roofing SEO, which we practice here at BlackStorm Roofing Marketing, sticks by the rules and can last for many years, ensuring that you get value for your time and money. By building links from legit and relevant sites and boosting your social media presence, we can drive more traffic and lead your roofing business.

If you want all the advantages of roofing SEO, we can help!

We make your roofing website visible on search engines by applying our business expertise. 

At BlackStorm, we bring many years of experience to search engine optimization for roofers. With our personalized internet marketing strategies, combined with our passion for driving real results, we will provide your roofing business with more revenue, phone calls, and quote requests.

We hope this guide has provided crucial information to rank your roofing website higher in the SERPs. As always, if you have any questions, feel free to schedule a free profit session to learn more about our award-winning roofing SEO strategies today!

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Roofing SEO

Why Is Your Roofing Business Not Showing Up on Google Maps, and How Do You Fix It?

Rank Locally On Map 3 Pack; Outrank the Competition and Book More Jobs With Your Google Map Listing

Confused, annoyed are all the reactions that roofing contractors express when they cannot find their company on Google maps. Ok, dominating the Google map results is one expectation, but not be found on Google maps at all! Not impressive.

Fortunately, this post will help you understand why your roofing business is not showing up on Google maps, and with simple fixes, you can try to resolve this problem.

If your roofing company is not showing up on Google maps, you could be losing valuable leads to the competition. For desktop and mobile users (mainly), a Google map is one-way property owners find local roofing businesses near them.

Reasons Your Roofing Business is not found on Google Maps

 

  • Location & Proximity

One of the main reasons your roofing business is not showing up on Google maps is that you are not situated in the city you are attempting to rank for.

Here’s an illustration:

I just came back from meeting one of our roofing client. During the discussion, they asked me why their roofing business is not appearing in Google maps. He typed in a targeted keyword and displayed the search results to me.

From my analysis, I discovered that the client was in a different city than what he was attempting to rank for.

  • Your GMB is Not Verified

If your roofing business GMB is not verified, your website will not show up on Google Maps. Usually, a postcard or a phone call is required for it to be confirmed with Google.

Please read our detailed post on how to verify, claim, and optimize your GMB listing.

  • Your GMB listing is suspended.

One of the worst nightmares a roofing contractor can experience is waking to find their website has been removed from Google Maps.

We get frequent calls from roofers who panic because their website is no longer showing up on Google search results.

This panic is excellent, mainly if the roofing contractor appeared on the top 3 Google search results. If the roofing website has been ranking well in local search but is suddenly nowhere to be found, this is what we experience mostly.

Here are some possible reasons why GMB is suspended:

  1. You have inserted irrelevant keywords in your company name field
  2. Multiple addresses for the same roofing company
  3. Multiple verified listings for the same company.
  4. Your NAP (Numbers, addresses, and Phone numbers) citation is inconsistent across the internet.
  •  It is Irrelevant to the User Query

Before we declare that your roofing company is not appearing on Google Maps completely, let’s check that you are not searching at it through the lenses of the unrelated search query. One way to check whether your roofing business is listed on Google Maps is to head over to https://www. google.com/maps/and go straight to your business address without looking for a specific key search term.

  • Your GMB listing Doesn’t contain Category Tags.

One great tool Google uses to give your roofing company more prominence is category tags. Category tags are typically labels you put on your business to help Google or search engines understand the kind of services or products you offer.

You can begin by selecting the main category tag, like “roof Installation Company.” This tag should describe your company as a whole. You can then include particular services your company offers, like “roof installation services.”

  • You Share an Office Space

If you share an office with another business, it can pose threats to both companies on Google Maps. Google doesn’t want to give a single address to multiple businesses.

Generally, this can be resolved by adding a suite number to your address. Supposing you and other companies in the same building have unique suite numbers, Google should note that difference. If you don’t have a suite number for your roofing business, reach out to the Google Help desk for assistance.

 

  • You Changed or Added Your Roofing Company Location Recently

Have you changed or added your roofing company address recently? If yes, that could be the primary reason why your roofing business is not showing up on Google Maps.

If you did that in the past three days that could be why you’re roofing website is not showing up on Google Maps. Google Maps takes time to update your listing, so it may be that your listing has not been updated yet.

On the flip side, if you changed your business’s address recently, there may be two main reasons your business may not be appearing on Google Maps.

  • Google Maps takes time to update your listing; so you may need to wait if you changed business address in less than one week
  • Verify the change of address with Google: therefore, request a postcard to update your business address.

10 Ways to Help Your Roofing Business on Google Maps and Get More Roofing Leads Online

So how do you make sure your roofing business listing rank higher on Google Maps? Here are some tips that will help you make the most out of your Google Maps listing:

1.Add Your Roofing Business to Google Maps

You cannot succeed in Google Maps roofing marketing if you don’t have a listing on Google in the first place. Begin the process of adding your roofing companies to Google Maps by registering or login into your Google My Business (GMB), then follow simple steps to create or claim a free profile on Google. Your company profile on Google is a free listing from GMB, which helps your business appear on Google Maps and local search.

You will be requested to fill out some important information about your roofing business, including:

  • Operating hours; opening and closing hours
  • Phone number
  • Website
  • Category
  • Address/location

Here are the simple steps you need to follow to add your roofing business on Google Maps:

  1. i) Head over to Google.com/maps on your smartphone and search for your roofing company name
  2. ii) If it appears in the drop-down menu with a location attached to it, congratulations, your business is listed in Google Maps. Skip this step and head over to the next section.

iii) If your roofing company doesn’t show up, you will see an option in your drop-down menu to “include a missing location.”

After you click that, you will be requested to add crucial business information listed above, like your website, category, and location.

  1. Claim Your Google Maps Listing

Another way of making your roofing business show up higher on Google Maps is by claiming your listing. Claiming your listing on Google Maps is one of the crucial steps to take when creating a local roofing marketing strategy. Using the free Google My Business listing, roofing contractors can claim their listing and manage how their details show up on Google Maps, search, and other digital properties.

The process of claiming your Google Maps listing is pretty straightforward. Follow these tips to get started:

i)Create a Google My Business listing to Google My Business and log in to your account. If you don’t have a Gmail account with your company domain name, you need to create one ASAP.

ii)Enter Your Company Address

Type the address of your roofing business, and if prompted, situate the marker on your company’s location on Google Map. If your company doesn’t have a physical location, but you serve clients within a particular region, you can enter the service area instead.

iii) Select a Business Category

Scroll through the list of categories until you identify one that fits your roofing business.

iv)Enter Contact Address

Enter a roofing website address or a phone number for your company, and later click “finish.”

3.Verify Your Local Roofing Business on Google

Once you have claimed your listing on Google, you need to verify your roofing business as well. This process is crucial to ensure that the business details are accurate and that only you have access to it.

Most roofing contractors opt to verify their Google Maps listing by mail. Google will send a postcard with a code to verify your company address, typically with two weeks of the roofer requesting verification.

4.Add Information to Your Google Maps Listing

Ok, now you have a Google Maps listing and Google My Business attached to it, you are ready to outrank your competitors on local search results. Here are some tips to help you optimize your Google My Business section to rank higher on Google Maps:

  • Be Consistent with Your NAP (Name, Address, Phone number) Citations

Google maps rank roofing businesses it can trust, and one way to show your company’s trustworthiness is the consistency of details about your company across the website. Besides, ensure your name is identical across all your digital properties.

b)Use a Local Business Phone Number

Google does not give much importance to toll-free numbers like (877and 800) since spammers typically use them. To avoid this, use a local phone number that contains an area code of your location. This will help your business to dominate Google Map searches and prove to searchers that you are actually located in that region.

5.Include Your Main and Tracked Number

If you utilize call tracking, apply a tracked number for your primary company phone number and a central number for your other number. This will get your most business calls through the tracked line, and Google can then match your number plus the one on your listing and roofing website.

6.Keep Your Operating Hours Updated

Google Map listings tell prospects/clients if your roofing business is closed, opened closing, or opening soon. (And like during the pandemic, whether it is closed temporarily, making it an essential roofing SEO strategy during the Covid-19). You are keeping your operating hours’ up-to-date signals to Google that you are trustworthy and active, which will help you rank higher for relevant searches. It will also save prospects from making a trip to your office only to find it closed (which can significantly affect your Google Map listing).

7.Describe your Business Clearly

The description on your Google Map listing should include a clear overview of your business to assist orient browsers, as well as unique qualities to persuade searchers. It should also reflect the tone of your roofing brand to establish meaningful relationships. Furthermore, make sure to include roofing keywords in your description to help your business rank for the services or products you offer on Google Maps.

8.Categorize Your Roofing Business Correctly

The category you choose for your roofing business is crucial for Google Map rankings. For your primary class, select that best represents the key offering of your roofing company.

9.Add Roofing Photos to Your Google Map Listing 

Google appreciates when you include original roofing photos in your listing. First, because it shows Google that you are an active listing that deserves higher rankings. Secondly, it is because Google is beginning to display images in the local search results.

If you don’t include photos in your GMB listing, it will end up showing a generic image on your Google Maps. Google Map roofing business listing without authentic photos are less appealing to property owners and don’t rank higher than those with photos. So to rank higher on Google Maps, you need to upload compelling and high-quality images to your GMB listing.

10.Get Google Reviews

Understanding that search engines like Google rank highly what customers want, it goes without saying that Google Maps will rank roofing businesses with many positive Google reviews. Well, how do you get Google reviews? So, when you create a company listing on Google maps, it instantly opens your company to reviews. Therefore, you need to be proactive in requesting reviews and responding promptly to all of them (whether positive or negative).

11.Consolidate Your GMB listings

If your roofing business has multiple phone numbers or locations in one listing, Google will discredit it. To remove duplicate listings to help your roofing business rank higher on Google Map listing.

Create Regular Posts to Your Google Map Listing

Google Map allows you to regularly publishing informative posts on your listing. Regular posting like this shows Google that you are proactively managing your listings, which can improve your rankings.

Ensure Your Roofing Website is Responsive

If you want your roofing business to rank higher on Google Maps, make sure it is responsive and operates consistently across any screen size or device. This is because over 60% of online searches come from mobile devices. Therefore if your listing directs property owners to a roofing website that needs zooming and punching, loads slowly, then your Google Map rankings will be impacted.

Add Local Roofing Keywords to Your Roofing Website

Another way to use your roofing website to improve your Google Map rankings is to prime it for local search results. Of course, this will not only help your roofing website appear higher on Google search results but also boost your Google Map listing. Make sure you include location-specific roofing keywords to your website’s primary pages like the about us page, homepage, blog posts, and even products or services.

Embed a Google Map on Your Roofing Website

Another tactic to show up higher on Google is to attach a map on your roofing website. Embedding a map signals Google that your company is situated where your listing says.

Let Blackstorm Roofing Marketing Team Help your Business Rank Higher on Google Maps

It can be an uphill task to understand why Google Maps is not showing your roofing business, but not an impossible mission, particularly if you get help from an experienced roofing SEO agency like Blackstorm Marketing. With many years of experience, our experts know how to drive results on Google for roofers.

With our local roofing SEO services, we can get your Google Map listing running where property owners can see it.

Google maps are so crucial for your local roofing business. If your company is not appearing on Google Maps, you could be losing business to your competitors.

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If you need help to make your roofing business show up and rank higher on Google Maps, Schedule a free strategy session with our experts to get started today!

Categories
Roofing SEO

Top 10 Tips to Improve Your Local Roofing SEO Right Now

Get the Tricks You Need to Get Your Local Roofing Business Found By Prospects Online

Do you want to dominate local roofing search results but don’t where to start? If so, we will show you how to get that top spot without increasing your marketing budget. Local SEO is essential to small roofing businesses that operate on a specific region instead of a national scale. While national roofing SEO concentrates on searches worldwide, Local SEO focuses on showing up in search results in a particular service area. This strategy depends on promoting or advertising your brands and services to local customers and leads.

Improving your local roofing SEO implies more leads, more website traffic, and conversions because the tactic is more relevant to your local client base. Consider it as an updated version of your phone book. Search engines like Google or Bing use mathematical calculations or algorithms to determine how closely your roofing website page matches what the client is looking for.

Think local roofing SEO as a way of helping your company compete against large roofing brands that have unlimited marketing dollars to spend. By investing in specific local roofing SEO strategies, you can neutralize more prominent roofing brands that regularly optimize for broad roofing keywords and depend on brand recognition instead of unique value propositions to generate traffic. Here are the top 10 tactics you can use to make your local roofing SEO successful.

Create and Optimize Your Roofing Google My Business Account

  1. Create and Optimize Your Roofing Google My Business Account

Google My Business is the new crème la de crème of local roofing search. It offers an effective way to show up on top of Google Maps results and gain visibility in Google Search local results. Creating a Google My Business account is a simple process that can benefit your business in more ways than just your roofing SEO efforts. Here, your client will leave positive or negative reviews about your company. But, wait! Improving local search for your roofing business is more than using the relevant keywords.

To optimize your roofing Google, My Business profile follows the steps below:

  • Create a Google My Business Profile and verify ownership of the company.
  • Provide up-to-date and accurate information
  • Include your operating hours, acceptable payment options, the services you offer, and lots of images.
  • Encourage your client to review your roofing company online
  • Respond sincerely to client reviews
  • Publish (announcing special offers and events) to your Google My Business account via the Google My Business dashboard.

Get Regular Reviews From Happy Clients

  1. Get Regular Reviews from Happy Clients

Asking your clients to leave glowing reviews for your roofing company doesn’t just optimize your GMB presence; it also encourages local customers to book jobs with you. According to a survey by Bright Local, more than 85% of clients believe in online reviews as much as personal recommendations.

Thus, if your roofing business is getting lots of positive reviews from happy clients across high-authority review sites like Yelp or BBB, it stands a good chance of getting clicked and found in the local search results. If you want to increase your business’s volume of reviews, start by asking your current clients. Next, make it easy for customers to review your roofing business. You can email your existing customers with a link that directs them to the Google reviews.

Here are some tactics to encourage customers to leave a review:

  1. Ask for a review after closing a roofing sale
  2. Send a text or post-service email requesting customers to leave a review
  3. Respond to existing reviews professionally, addressing complaints from bad reviews, and thanking reviewers.

Note:  Google says it’s alright to ask for reviews from clients, while Yelp does not encourage you to solicit such reviews.

  1. Optimize Your Roofing Website for Voice Search

With the increased use of digital assistants like Amazon Echo or Siri, Voice search has changed how users search for roofing services online. So, if voice search optimization isn’t part of your roofing SEO strategy, you need to fix that and stop losing potential clients to the competition.

Therefore, it is crucial to optimize how prospects ask questions on these devices in local roofing SEO instead of how they type in their queries. Essentially, your clients will use long-tail roofing keywords when conducting voice searches compared with regular searches. That said, you will have to adjust the SEO of your roofing content to fit the more conversational tone of the client speaking. For instance, you will want to account for the conventional question starters (when, why, who, what, how, and where)

It is also vital to consider searcher intent when optimizing your roofing website for voice search because these searches are conducted when a searcher requires specific information. If they are cooking and ask Alexa to find a roofer near them, they expect a quick and helpful response. If a prospect uses voice search to ask your business hours, this answer should readily be available.

  1. Focus More on Local Roofing Keywords

Do you know that over 80% of prospects/clients use search engines like Google to find a local business like yours?

Property owners/managers turn to search engines to assist them in finding businesses in their neighborhood that offer the roofing services they need. To appear in these search results, you need to incorporate local keywords into your roofing website to help you rank.

Local keywords are search terms that contain location-specific phrases that produce results related to the geographical location. Such keywords help drive wallet-out prospects to your business and play an essential role in optimizing your local search engine optimization strategy.

Put yourself in the shoes of a property owner who needs your services. What search phrases would you use to find a roofing contractor? Create a list of phrases and words that come to your mind like roofers, roofing repair, and roofing contractors, and so on.

Then, combine those words with local terms a business or homeowner may use to find your roofing services. Now, you have an expanded list;

  • (Your search area) roofers

Example: Middle Tennessee Roofers

  • Roofing contractors ( Your residential or search area)

Example: Roofing contractors Memphis

  • Roof repair (Your Search Area)

Example: Roof repair Nashville

Go ahead and list all the other services you offer, such as siding, window installation, or gutter repair.

  1. Optimize Your Roofing Website for Mobile Devices

Mobile search and local search work together (considering that over 60% of Google searches are conducted on mobile devices)

Some of the common ways prospects/clients will use your roofing website in a mobile environment are checking for reviews, searching for contact details, and finding directions to your roofing business office. In fact, “near me” searches on a mobile device have increased considerably since 2017. This makes it easy for your clients and prospects by making your roofing website mobile-friendly.

Here are some tips to optimize your roofing website for mobile devices:

  • Make sure your roofing website loads in less than three seconds
  • Use larger fonts that are simple to read
  • Use high-quality images to appeal to your audience on mobile devices
  • Create an intuitive user interface for a great user experience.

Read our detailed post on 10 tips to Improve Your Roofing Website & Lower Your Bounce Rate

  1. Create High-Quality Roofing Content

Search engines like Google are getting smarter every day, which implies that content creators can write posts that appeal to users and search engines. But while writing posts about general topics will attract lots of people, it is crucial to write about local industry news to attract prospects/clients.

Be the local authority in the industry by promoting local gatherings, news and offer educational content to your roofing blog. Write top-of-the-funnel content that goes beyond what your roofing business provides.

  1. Add Your Roofing Business to Local Directories

Online directory citation building and listings are an effective way to optimize your roofing website for local SEO. Online business directories are sites like Yelp, BBB, or YellowPages, just to mention a few.

Not only will be adding your company name, phone number, and address into these directories improve visibility, but it will also boost your local SEO.

Your roofing business listing should include the following basics:

  • Accurate company name, phone number, and address consistent across all online directories
  • A link to your roofing website
  • A clear description of your roofing business
  1. Set up Social Media Signals

If you don’t have a roofing Facebook business page, create one now! Having social media signals pointing towards your location is another benefit when optimizing your local SEO. You don’t have to do a lot with your page, but its existence is more important than having none. However, you need to develop and implement a social media advertising strategy to manage content for multiple locations if that’s relevant to your roofing business.

  1. Update NAP Citations on Your Roofing Website

NAP is a short form for name, address, and phone number. NAP citations play an important role in your local SEO efforts. And the best way to ensure that Google understands and recognizes that you are from a particular region is to add the physical address at the footer of your roofing website and be consistent when listing your business information online.

  1. Create a Dedicated Page for Every Roofing Service You offer

While you can be tempted to consolidate all the roofing services you offer on one page, don’t do that. Instead, dedicate one page to each unique roofing service or product you offer. Your local SEO juice isn’t beneficial if you just keep all the roofing services on one page. This will hurt your rankings.

 Top 8 Questions Roofers Ask About Local SEO

  1. What is the most crucial local search ranking factor?

You will get shocked to know that it has nothing to do with your roofing website. The most crucial ranking factor in local search is roofing Google My Business. This is an extension of Google Maps, working between the two to identify businesses on the map or give them location-dependent searches.

When a prospect is on Google Maps but searches for a business category, even without “near me,” Google will list nearby roofing contractors with a mini-map entry.

Google My Business should be your priority, particularly if you own a local roofing business because it comes with tons of features. It is just like having a second roofing website.

Here are some of the things that your roofing Google My Business can do:

  • Upload videos and photos
  • Edit your business description for clients
  • Post a roofing blog
  • Interact with visitors by responding to queries
  • Boast about your best reviews and ratings
  • Post your business hours
  • Add special alerts like changes due to Covid-19
  • List your company phone number.

As you can see, it is more or less like your roofing ‘website in a sandbox’.

  1. How Can Google My Business Boost My Search Rankings?

Apart from responding to search queries, one of the fundamental functions of GMB is to improve local SEO rankings. When you enter the link and essential information to your service area, you start to enjoy the benefits. We have already discussed much Google My Business now. But if you are looking for information on how to make the most out of your GMB listing, read our detailed post on the Google My Business Optimization checklist for roofing contractors.

  1. Are Online Directories and Business Listings Worth My Time?

Listing in online directories, generally known as citations, can improve your local SEO rankings. So they are worth your time. Apart from Yelp and GMB, here are other directories you can create a listing with:

It would help if you also looked for local professional organizations, clubs, and business directories. These citations show Google that your company is valued by prospects/clients at that location.

How Do I Know That I Need Local Seo in My Roofing Business?

  1. How do I know that I need Local SEO in my roofing business?

If your roofing company falls in that locally-owned category, then Local SEO will help you attract and engage clients. If your business doesn’t appear in the local search results, you will lose potential leads to the competition.

Win More Clients with Local Roofing SEO Today

Local SEO changes fast. You never know when Google will introduce a new algorithm for local searches, but you can be sure that change is coming. That’s why you need to stay ahead of the local roofing SEO tactics. By implementing the 10 actionable strategies discussed above, you will be able to attract local clients looking for your roofing business online.

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With lots of tasks requiring your attention, we know it can be hard to implement the Local SEO strategies on your own. Remember that local roofing SEO is just one part of your internet marketing strategy. If you would like your roofing business to dominate local search results in your area, schedule a free strategy session online with one of the Growth Coaches for assistance today.

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Roofing SEO

14 Surefire Signs Your Company Needs Roofing Seo Services, and Where to Get Them

Telltale warning signs that it’s time to invest in a new SEO strategy for your roofing company

Does your roofing website still use outdated SEO techniques? Are you trying to boost your roofing website rankings on Google or Bing but don’t know where to start?

As a roofer, you want to ensure that your search engine optimization strategy stays up-to-date to help you outrank the competition.

If you still doubt whether or not to invest in SEO services, you are hurting your roofing business’s growth. Research shows that over 80% of clients conduct research online before they book a high-ticket item like roofing, and about a third of such prospects/customers start their buying journey on one of the three primary search engines (Bing, Google, and Yahoo).

To reach property owners and managers searching for your roofing services online, your website should show up in the search engine results for relevant queries. If such prospects find it hard to find your company online, you are losing them out to roofers who claim top first page spots on Google.

If you are unsure whether you need to improve your SEO strategy, read on our 15 common signs that you need to make your roofing website visible to your prospects/clients online.

Your Roofing Website Is Not Ranking High for the Keywords Relevant to Your Business

  1. Your Roofing Website is Not Ranking High for the Keywords Relevant to Your Business

Have you ever conducted an online search for the kind of roofing services you offer on Google? Take a few minutes and attempt that now.

Is your roofing website showing up in the search results? If you have to scroll through numerous pages before you finally find it, something is wrong somewhere. Now repeat the process with some keywords that are related to your company and see what will happen.

If your roofing company website was difficult to find in all those searches, you could rest assured that other prospects who are looking for the services you offer can’t see you as well.

2. Your Roofing Website Bounce Rate Is Abnormally High

Bounce rate refers to the number of visitors who navigate away from your website after just a one-page view. Knowing your bounce rate can help you to understand how well browsers are converting into paying clients.

If your roofer website has a high bounce rate, your visitors typically hit the closing tab or click off to your competitors’ websites. While every website will have some bounces here and there, a higher bounce rate indicates that your site is not captivating visitors to hang on longer, which could be due to one of the following reasons:

  • Misleading meta descriptions/ page titles
  • Your roofing website is hard to navigate
  • Poor user experience (UX)
  • Slow page loading speed
  • Wrong Call To Actions (CTAs) that don’t tell prospects their next course of action
  • Your brand messaging and content is hard to understand.

Whatever the reason, if prospects aren’t moving past your landing page, now it’s time to rethink your roofing SEO strategy.

3. Your Website Isn’t Generating Consistent Qualified Roofing Leads

If your site fails to generate prospects and leads, then it has not achieved its primary goal. While your roofing website might even be producing a significant volume of traffic, page views and visits can’t pay your employees or suppliers.

Qualified roofing leads from search engines like Google or Bing tend to get better since they have high conversion chances. This is because property owners, who searched for roofing services or products online, intended to schedule for a job at some point.

In some instances, they want to book a roofing service immediately. Thus, investing in professional SEO services will help your business get in front of these wallets out of potential clients.

4. Prospects/ Clients Are Not Finding Your Roofing Website Online

If your roofer website doesn’t get found by potential clients, it means you are not generating new customers, hence revenue. There is no need to offer exceptional roofing services /products if you can’t people know about them online. That’s why ranking high in search engines like Google or Bing for keywords relevant to your roofing business is crucial. Prospects/ clients will be able will easily find your roofing website and schedule jobs conveniently.

You Are Wasting Your Marketing Dollars in Paid Search Campaigns

  1. You Are Wasting Your Marketing Dollars in Paid Search Campaigns

Are you almost going broke because of investing heavily in your paid advertising campaigns? Drying up your advertising dollars is a surefire sign that your long-term success will be pegged on roofing SEO.

The controversial SEO practices vs. paid search advertising debate are ongoing. Still, the absolute truth is that: Paid campaigns will only deliver results for the time you have paid for (obviously). So while you may notice a sales hike from them, such results won’t last forever.

However, improving your roofing website SEO produces a higher Return on investment over time. Roofing SEO is a sustainable marketing strategy for your business.

6. Need Help in Building a Roofing Brand

Is your roofing company adequately branded?

It is one thing to have a good roofing business and another one to have a successful brand. Have you ever looked at those who have made it in the world of roofing business?

They all have a trusted roofing brand. Because of this, they also rank high on the search engine results pages. Search engines like Google love great brands.

It would be best if you built a roofing brand, and SEO services will come in handy. This will help people relate and find what you are about.

Your Roofing Website Is Not Mobile Friendly

  1. Your Roofing Website is Not Mobile Friendly

In 2019, over 80% of prospects/clients used their mobile devices to search for information over the internet. Besides, if your roofing website is not mobile-friendly, you will note a massive decline in organic rankings or may never get ranked at all by Google or Bing. Suppose you want to understand how your roofing website’s responsiveness could be hindering your ability to be found online by customers or prospects. In that case, you should schedule a free strategy session with our SEO experts instantly.

8. You Have Good Rankings, But Low Conversion Rates

Roofing SEO helps you to directly market to people who are already searching for services or products.

Roofing SEO services only takes you so far.

If you think that your job is done after you rank in the coveted top spot in Google for relevant keywords, think again!

While high rankings and traffic are undoubtedly essential, the primary goal is to convert browsers /visitors to paying clients. To ensure your roofing website is converting, you have to examine the quality of your content and the user’s behavior.

Which pages of your site do they usually visit?

Is your website difficult or easy to navigate?

Is your content valuable, or do you use compelling CTA?

Answering such questions will help you know the real reasons why your site visitors aren’t converting.

  1. Your Competitors Are Ranking Higher Than You 

According to a recent study, more than 90% of searchers revealed that they would click on results shown on the first page of Google or Bing search. This implies that you should optimize your roofing website design and content so that you appear on the first page of Google and possibly above your competitors. However, this can be easier said than done.

It is daunting to show up on the first page of organic search results pages with the tight competition in the roofing landscape. And now that most roofers understand the importance of SEO, but you require something better than them.

If you don’t have this expertise within your company, this implies that you need help from a local roofing SEO agency to make your roofing website rank on the first page of the search engine results page.

  1. You See a Sudden in Organic Traffic

Search engines like Google alter their ranking algorithms to offer a better experience to their users. There is a high probability that your organic rankings can be affected because of such crazy algorithmic updates. And this can make you lose thousands of dollars in revenue. By staying abreast of search engine algorithmic updates, you can outrank your competitors and get potential roofing leads.

11. You Need Relevant Traffic

Your roofing website could be attracting thousands of visitors each month, but if they are not in your target audience list, they won’t convert. When it comes to site traffic, quality overrides quantity. Poor quality traffic implies that you need to reassess your SEO efforts.

12. Most of Your Roofing Sales Are From Organic Traffic

If your records show that most of your clients come to you through Google or Bing search, your roofing business needs good SEO rankings. Thus, if your search traffic declines, your roofing sales go down with it.

So if your roofing business depends heavily on organic traffic to thrive, it is advisable to invest in professional roofing SEO services.

  1. You Have Technical Errors on Your Roofing Website Hurting Your Growth

Technical issues are a broad term and could occur due to various factors. Proper diagnoses take a web designer and time but can generally include;

  • Duplicate content
  • Site speed
  • No follow no index
  1. You Want a Provable ROI from your Digital Marketing Efforts.

Conventional forms of roofing marketing can be very effective, but there is a significant hurdle in them; it is not easy to monitor their Return on Investments.

SEO experts use Google Analytics and Google Search Console to monitor metrics like event tracking and goal conversions. With SEO and other kinds of online roofing marketing, it is easier to collect data you require to know how effective your roofing marketing is at making revenue. This will help you invest more money in what is improving your bottom line.

How to Find The Right Roofing SEO Agency for Your Business

Unfortunately, the SEO landscapes include some quacks. Roofing SEO experts that practice what is known as” black hat” tactics can harm your company. When you invest in roofing SEO, finding a legit agency or company to partner with is crucial.

  • Do Your Homework to Know the Basics First

Before you begin researching SEO agencies, take your time to understand the basics of search engine optimization. If you know the 101-level things, you will understand when an agency is trying to con you.

  • Avoid any agency promising first Page Google Rankings Overnight

You have probably received lots of spam emails from SEO agencies promising to get you on the top spot in Google. But as the cliché goes, if the deal is too good, think twice!

Various factors go into determining search engine rankings than no one agency can have the results. Legit roofing SEO agencies like Blackstorm Roofing Marketing understand that promising such results would be unrealistic, but we will give an insight into what to expect.

  • Understand Their Process

 This is where the rubber meets the road. A good roofing SEO agency will discuss conducting competitor and keyword research, on-page optimization strategies, and building backlinks.

Besides, if they start to talk about keyword stuffing or purchasing links or any other black hat technique trying to trick the system into gaining higher rankings, doing this will make search engines like Google or Bing penalize or ban your site altogether.

If your roofing business operates locally, listen to whether they state local-specific techniques. Local roofing SEO is somewhat different from global or national SEO. You want to partner with an agency that understands the difference and helps you to optimize for Google organic search results and Google Maps.

  • Know About Their Process

While you know that roofing website SEO takes time to yield desired results, there should be a way to gauge whether your investment delivers excellent results. This is part a reputable roofing SEO service agency should offer. In addition, good SEO experts will update you regularly on crucial metrics like changes in your roofing website traffic and target keyword rankings.

Request to See the Results They Have Achieved for Other Clients

Roofing SEO professionals need to point out the samples of work they have done for past customers. Ask for any testimonials or case studies to help you understand how it was working with them.

Experiencing These Problems? Get Roofing SEO Help Now

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If you have any of these signs in your company, it may be time to search for a roofing SEO agency to complement your current digital marketing efforts. Schedule a free strategy session to see how roofing SEO professionals will help you level up your search rankings today.

 

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Roofing SEO

How to Choose the Right Roofing SEO Agency for Your Business

Are you searching for tips to help you select the best SEO firm for your roofing company? If you want to work with a top-rated roofing SEO agency to boost your online presence, you will realize that identifying the right firm can be an uphill assignment. Luckily, there are various tips to look for in a roofing SEO company that can assist you in getting started with experienced, reputable experts. This post will discuss six surefire tips to match your roofing company with the right SEO agency.

What to Consider When Hiring a Roofing SEO Agency?

What to Consider When Hiring a Roofing SEO Agency? 

Here are some primary reasons why roofers opt to hire a marketing agency with top-notch SEO services.

Referrals

The primary reason why roofing contractors outsource an SEO agency is because of referrals. Previous relationships or referrals are crucial in boosting trust with a specific SEO firm. If colleagues, friends, and business partners vouch for a company because they had a good experience with them, there are high chances that you too will have a similar experience.

Therefore, when conducting your research, inquire from your connections and friends to find out the company that helped them rank higher in the organic search results.

Demonstrated SEO Processes and Knowledge

Before you hire an SEO agency, make sure that you research their knowledge, process, and practices.

Plus, assess their past and present performance. As you peruse through their social media pages, business website or speak to one of their growth coach/ strategists, pay attention to the following traits:

  • Honesty
  • Customer service
  • Thought Leadership
  • Reporting
  • Staff experience.

The level of transparency, process, and knowledge an SEO company has when working with clients can be displayed in their online reviews and testimonials.

Client References and Case Studies

Besides the tips mentioned above, you can know the kind of SEO company you are about to hire by looking at their Google and Facebook reviews to get an honest overview of the marketing agency. Observe the agency’s previous performance. This includes portfolio examples, online reviews, customer references, and case studies. The agency should have a good track record with verifiable results to establish trust with potential clients.

6 Drawbacks of Hiring Cheap Roofing SEO Company for Your Marketing Campaigns

Let’s face it. Gone are the days of tricking Google or Bing in the name of higher organic search results. Instead, search engines have become savvier to things like software-generated SEO content, questionable backlinks, and keyword stuffing. Your target clients and Google are concerned about one thing; value. Unfortunately, most cheap SEO agencies fail to meet this threshold.

Here are some reasons why investing in such agencies is not worth it in the long run:

1. Mass Produced, Crappy SEO Content doesn’t work anymore

Nowadays well structured, semantically rich, high-quality content is king. Most content mills and cheap roofing SEO companies can’t produce great content since they don’t have experienced writers. Instead, you usually get outsourced, generic content that doesn’t reflect well on your roofing brand and doesn’t level up your organic rankings game.

No Backlinks

  1. No Backlinks

Getting quality backlinks to your roofing website is an integral part of your SEO plan. Securing good backlinks from reputable sites needs you to reach out, communicate and establish a solid relationship. Unfortunately, most cheap SEO companies lack a link-building professional or can only get backlinks that will hurt your organic rankings.

  1. Where’s an internet marketing expert when you require them? 

Cheap roofer SEO agencies are generally understaffed, overbooked, and small. This implies that your essential SEO strategies might be delegated to a junior employee with limited experience.

4. Cookie-Cutter Roofing SEO Strategies

Most SEO firms that offer cheap services will assume that your roofing business is like any other. With this cookie-cutter approach, they will not consider crucial factors that make your roofing company unique- for instance, your services, industry, competitors, amongst others.

Simply put, cookie-cutter strategies won’t cut it! Your SEO strategy should be customized to your business’s unique roofing services or products. One of the reasons why such agencies offer such low quotes is because they use cookie-cutter strategies. When it comes to roofing SEO, there’s no one fit all solution. This customized strategy takes a lot of effort and time and will cost an honest, fair price. Watch out for agencies that don’t talk about a personalized process designed for your roofing company needs.

5. Blackhat Roofing SEO Techniques

Blackhat strategies are where the agency uses spammy techniques, which will adversely affect your website rankings in the long term. It mainly focuses on getting your roofing website to rank higher in search results but doesn’t provide any value.

Besides, with the regular algorithmic updates from Google, your site rankings will be lowered once such changes are implemented. Some blackhat hacks to look out for include keyword stuffing, link farms, and cloaking, amongst others.

Poor Communication and Unreliable Customer Service

6. Poor Communication and Unreliable Customer Service

Low-cost SEO agencies are difficult to get a hold of when you need them. As a roofer, you will be curious and want to ask specific questions about your SEO strategy’s results. A cheap roofing SEO agency will be less concerned about developing a business-customer relationship with you. This may result in lots of unanswered emails and calls.

Proven Tips for Choosing the Right Roofing SEO Agency

As a roofer, you need to conduct extensive research to help weed out rogue SEO agencies and partner with a company that cares about establishing a relationship with you and improving your organic search rankings.

Here are our six surefire tips to assist you in deciding which SEO agency is fit for your roofing business:

  • Check into the Company’s Past Performance

When clients come to your roofing company, they are likely to check your reviews, testimonials, and photos to see how your works stand out from that of your competition.

Similarly, when you research roofing SEO companies, you should do the same.

Make sure you check extensively at the company’s previous performance and their experience with the roofing SEO. If the case studies, reviews, and testimonials are all raving, then it will assist you in making an informed decision. Professional SEO management is crucial to selecting the right company.

  • Ask Past or Present Customers about Their Experience with the Agency

Look at the agency’s case studies, testimonials, and online reviews to understand how the company relates with its clients. Review the past or current customer feedback; in so doing, you can get an overview of your company’s weaknesses and strengths. Besides, you will obtain an insight into the company’s reporting and strategy process.

  • Meet with the Roofing SEO Team and Ask Specific Questions

Once you have settled for one or two roofing SEO agencies, schedule an over-the-phone, in-person, or zoom conference call to meet their SEO team members. Before you plan for the meeting, list down the questions you want to be answered by their professionals. This will help you understand their reporting process, culture, and expertise in the roofing niche/industry.

  • Be Realistic About Your Roofing SEO Goals

It would be best if you were specific about your roofing business goals. Just saying “ I want to appear on the first page of Google search results” isn’t enough. Here are some realistic goals that can help you kickstart your roofing SEO strategy:

  • Get more clients via leads or sales
  • Enhancing roofing brand awareness
  • Developing a vibrant online reputation management strategy

Make sure you work with an agency that is experienced in your industry. For instance, if you have a roofing company, you want to ensure that you partner with an agency experienced in designing, optimizing, and marketing roofing websites such as Blackstorm Roofing Marketing.

  • Select an SEO Agency That Communicates Effectively

As you look for SEO companies, don’t forget to ask them how they will inform you about the work being done behind the scenes to improve your organic rankings. When outsourcing the right agency, you want to feel at ease and comfortable when airing out your grievances or concerns. This is an essential aspect of the business-customer relationship since SEO is a long-term strategy. If you aren’t at ease with your agency, it may lead to problems with the long-term relationship and overall roofing SEO plan going forward.

Why Choose Blackstorm As Your Roofing SEO Agency?

Blackstorm Roofing Marketing is a forward-thinking SEO company for roofers who want conversion-driven internet marketing strategies. Over the years, we have provided quality SEO services for roofing companies of all verticals and sizes.

Here is what you can expect when you partner with us

  • A team of SEO professionals with many years of experience under their belt.
  • 24/7 client support to help you in case you experience backend errors or have questions about your roofing SEO campaign
  • Customized roofing SEO packages designed to suit your specific roofing business needs.
  • Transparent reporting process: we will send you comprehensive monthly reports together with a recommended course of action to improve your rankings.
  • Punctuality: we strive to meet or surpass the project set deadlines.

What Are You Waiting for? 

Improving your organic rankings takes a lot of effort, patience, and time. However, this means you only need to work with an agency that’s ready to answer your questions and updates you regularly on their roofing SEO plans.

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At Blackstorm Roofing Marketing, we have many years of experience in the roofing industry. So if you want to know how to pick the best roofing SEO agency, kindly look at our SEO services and see how our team can help you increase site traffic and improve organic rankings today.

Categories
Roofing SEO

How To Improve Your Roofing GMB Listing

Google My Business or “GMB” is a free tool that helps you manage how your roofing company appears on Google Search and Maps. If you are a roofing contractor and your business does not have a GMB listing, then property owners may as well assume that you don’t exist. Getting your roofing Google My Business listing optimized and verified adequately is an important step for proving to business or homeowners that you exist.

 After all, when property owners want to hire a roofer for services, they conduct a quick local search online (say “roofing contractor nears me”), visit your business, or book a job the same day. So it’s crucial the details about your business that appear when prospects/clients search Google are as complete, optimized, and accurate as possible. This post will explain why your local roofing business needs a GMB listing and tips on how to optimize your current listing to generate more leads for your company.

 

5 Reasons Every Roofer Must Have an Optimized Roofing Google My Business Listing

 

 One of the initial places that property owners looking for your services and products will go online is conducting a Google Search. According to Google, over 50% of all searches have a local intent, and business location is one of the significant items sought by local searchers. This shows how your roofing business stands to benefit by showing up in Google search. The fastest and easiest way to show up in local search is by having a Google My Business Listing.

Here are some benefits that you stand to enjoy by having an optimized roofing GMB profile:

 

1. A properly optimized Roofing Google My Business Profile Increases Your Visibility online.

One of the significant advantages of creating a roofing GMB listing is that it enhances your business’s visibility over the internet. When you search for a roofing product or service on Google, the first three things that show up are Google Adwords adverts, followed by a map with local 3-pack; lastly, organic search results show up.

 The once inclusive 7-pack is now restricted to only three listings hence the name local 3-pack. Many roofers worldwide have been trying several SEO hacks to get in this unique category. Still, most of them don’t seem to realize that by verifying and improving their Google My business listing, you can boost your chances of appearing in the list. Having your roofing website appear in the local-3 pack can help you tap into potential revenue since Google displays your business on Google Maps and puts it’s before the organic search results.

 

2. Roofing GMB Helps You Share Information with Your Potential Customers

Your roofing Google My Business listing allows you to share crucial details about your business, including your working hours, contact information, and address. It helps you to share updates, offers, and the latest news. These posts appear on Google Maps and Search, allowing you to keep in touch with prospects/clients and keep them updated.

 

3. A Good Roofing GMB Ranking Will Help Your Business Earn Trust from Clients

One of the major hurdles that modern clients face is building enough trust to book a job with your roofing company. As a roofing contractor, your role is to help property owners make that jump as swiftly as possible. To achieve this, one of the simple things you can do is helping prospects/clients to understand that your company has an actual location.

 Due to the inherent confidence and trust most prospects place in Google, your roofing company benefits whenever it shows up in a local search, as potential customers will be more likely to trust your roofing brand.

Roofing Google My Business Listing Increases Sales & Traffic

4. Roofing Google My Business Listing Increases Sales & Traffic

One major problem local roofing businesses face is maintaining relevant, high-quality traffic and steady qualified leads filtering through their doors. While there is no practical way of avoiding ups and downs throughout the year, having optimized roofing GMB can significantly improve your numbers across the board.

 

5. Stand out From Competition

Your roofing GMB profile displays the vital information prospects require to engage with your company. It also shows a brief description to assist prospects in identifying promptly if your company is what they are searching for. Your roofing Google My Business profile gives you a chance to stand out from other roofers online in a client’s first scan through search results-don’t pass that benefit!

 

How to Perfectly Claim, Verify and Optimize Your Roofing GMB to Rank Higher in Local Search Results

If you are just getting started with local SEO, here’s how you can set up your Roofing GMB properly and outrank other roofers in your neighborhood.

 Create /Claim Your Roofing Google My Business Listing

To dominate the local search results; your roofing business must show up in the local-3 pack of the Search Engine Result Pages. The first step in improving your roofing GMB profile is adding your business to Google maps if you have not already done so! Follow the steps below to create /claim Google My Business listing for your roofing company:

  • Login to a Gmail account that you want to be associated with your roofing business (or create an account if you don’t have one already)
  • Visit google.com/business and choose “start now” in the right-hand corner
  • Enter your roofing company name
  • Enter your business address
  • If you visit client’s locations, rather than having them come to you, tick the box “ I deliver the goods and services to my customers.”
  • Select your business category –try to come up with a name that suggests to Google the kind of prospects/clients that will be seeing your roofing GMB listing.
  • Add your roofing website or business phone number
  • Select a verification option. If you are not ready to verify your roofing business yet, click “try a different method” or “later.”

Verify your Roofing Google My Business Listing

Google offers several ways to verify your roofing GMB profile but may not provide all the below options for verification. Here are some possibilities that Google can provide you with to verify your listing:

  • By postcard
  • By phone
  • Bulk verification
  • By email
  • Instant verification

Postcard Verification

This is the most common roofing GMB verification option. Google will send you a postcard (via snail mail) to your business address. This postcard will have a verification code attached to it to enter your listing to verify it. Here is how you verify your listing using a postcard:

  1. If you have not signed in to your GMB listing, login now and select the business that you want to verify (if you have already logged in, you will be at the verification step)
  2. Make sure that your roofing business address is correct. Optional: Add a contact person to who the postcard will be addressed.
  3. Click “mail.” The postcard should reach you within five days or less.
  4. Once you have obtained your postcard, login to your Google My Business account. If your company has more than one location, choose the location you want to verify. If you have just one, click “verify now.”
  5. In the code field, enter the five-digit verification code attached to your postcard. Click “submit.”

If your postcard never arrived or you lost it, you can request another one by login into your roofing GMB listing and clicking the “request another code” banner on the top of your screen.

A. Phone Verification

Not all roofing businesses will be given the option to verify by phone. However, if you are given this option, Google will text you a code. You will enter this code and click submits.

B. Email verification 

If Google gives you this option, ensure that your email is up to date, and Google will send you a verification code. Just click the verification button in that email to verify your listing.

C. Instant Verification

If you have verified your business via Google search console, you may be offered an option of instant verification.

 

Business Name

Now that you have verified your roofing GMB listing, it’s time to finish fleshing out your profile. Once you have signed in on your Google My Business listing dashboard and your company is verified, take a look and add as much information as possible. Go to the “info section” tab on the left side and start editing your business information. You have already done this when you verified your GMB listing, but ensure that your business name is the same across the internet.

For roofing seo purposes, you want to ensure that your business name, address, and phone number are consistent across all other websites such as HomeAdvisor, directory sites, the local chamber of commerce, and BBB HomeAdvisor where your name is displayed.

 

Choose a Category That Best Fits Your Roofing Business

This is probably the most crucial part of improving your roofing GMB listing. If you fail to choose the right primary category, your business will never rank locally in Google maps for roofing keywords. It is that simple.

You need to select a category that best represents your roofing business. If your primary service is roofing, ensure your business category is “Roofing contractor.” There is no other option for that.

If you do gutters, siding, windows, or any other subcontracting work, list such services in the additional categories section.

 

Hours, Website & Phone Number

It is crucial to place your roofing business hours, but it is advisable to update them whenever they change. Google provides the ability to customize hours for special events and holidays. Make sure to list accurate hours when you are open for business.

This can be overwhelming for clients if it says you operate 24/7 and you close at 6 PM. Make sure you get your operating hours right.

Your phone number should be your primary office line-because this is the number that prospects/clients will see across the web, so make sure that you get it right!

 

Add Photos to Your Roofing Google My Business Listing

Upload photos to your Google My Business Listing are crucial for increasing engagement and signals to Google that your business is active. First of all, ensure your cover photo, profile photos, and logo are filled in.

From there, you should try to upload as many photos as possible for the exterior/interior office, pictures of completed projects, or team members, and more.

 

Business Description

The business description section gives you a chance to tell prospects as well as Google what you offer. What are you good at? Why do clients prefer your services?

Sell your roofing company; don’t be spammy in your description. Don’t try to stuff keywords thinking that will help your rank higher in search engines.

Property owners who are researching your company will also look at the bottom of the knowledge panel; therefore, it is a great chance to let them know who you are.

Get Roofing Reviews

 

Get Reviews

Google knows that reviews are the #1 influence on client buying, so this is a significant ranking factor in their algorithm. Although it may take some time to collect Google reviews from previous clients that you have worked for.

Not only do Google reviews allow clients to trust your business more, but Google will also portray “Gold stars” in search results for your business when prospects come across your website online.

Here are some tips to optimize your roofing Google My Business listing with reviews:

  • Start with loyal, long-time clients to keep the momentum going.
  • Make it simple for clients to leave a review.
  • Ask! Studies show that over 60% of clients will review your business when asked to. Do so via email, text, in-person conversations, and social media platforms.
  • Have a “reviews” page on your roofing website with a CTA to leave one
  • Respond to reviews (including negative ones). This feedback encourages other customers to leave a review, reveals lots of details about your roofing business to prospects, and enhances your local SEO.

 

Services/Menus

If you sell roofing services, like repair, replacement, or installation, and have a “menu” of services, the list of the new services in roofing GMB is a great new addition.

The services list helps you categorize and list all your services and their prices to help potential clients see what they provide. It is a new feature in roofing GMB but a crucial one.

You should be offered as many details as possible. Separate your services into subcategories and categories. For instance, “Roof Installation” could be a significant category. Subcategories could be the kind of roofs you install. Write a clear description of such roofs if possible.

Roofing GMB Optimization

Include Roofing Map Optimization to Your GMB Listing

There is a close relationship between roofing higher map rankings and Google My Business listing; it becomes more crucial during the optimization process. Blackstorm Roofing Marketing offers Google optimization as a part of our internet marketing services, which covers every aspect of your online presence, from GMB profile to roofing map optimization.

 

Make Regular Posts to Your Roofing Google My Business Profile

Just like with your social media platforms, you can post to your roofing GMB profile about offers, announcements, products, or events. Posts are created in your listing Dashboard and appear on the updates section towards the end of your profile. Regular Google posts increase the number of actions taken by clients who find your profile. It will make consumers follow your roofing company and get notified of new updates and posts.

 

Get Most Out Of Your Roofing GMB Listing Today

Google is always looking for the level of engagement you have with your searchers with your roofing GMB listing. The more interaction, the higher your chances of ranking higher in Google Maps and organic search in general. This means that you need to keep on improving your roofing Google My Business profile.

Having an active roofing GMB listing will help local clients to find your business, and encouraging those clients to leave positive reviews will drive even more property owners into your establishment.

BlackStorm Logo

I hope this post has given you another reason to log in to your Google My Business listing and get super busy! If you have any other questions about improving your roofing GMB listing, schedule a free strategy session with our experts today.

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Roofing SEO

Need More Roofing Leads? Uncensored Lead Generation Strategies for Roofers

Turn visitors into leads, learn more about them, and make money for your roofing business

We have all been through it. At one time or another, you have probably asked yourself, “How can I get more qualified roofing leads for my business?” Are you still depending on referrals, hoping that existing customers will recommend your roofing services or products to their network?

Referrals alone cannot bring in more roofing leads in the modern, fast-paced digital business climate. If your roofing business does not have an online presence, you could be losing lots of prospects who market their services or products online.

Lead generation is incredibly crucial for your roofing business because it increases your brand awareness and generates interest in your services or products. If done correctly, roofing lead generation can create good relationships with qualified clients who invest in your services for a long time.

This post will discuss how to get more roofing leads (offline and online) and generate more money for your business. Without further ado, let’s dive in!

What is considered a roofing lead?

A roofing lead is any potential client who expresses interest (either by calling or emailing your business) in your services or products. Simply put, any property owner contacts you with the intent of using your roofing services or products.

Without roofing leads, your company can neither survive nor thrive. Roofing leads are the lifeblood of your business, and generating them is the ultimate goal of marketing. Roofing leads are part of the broader journey that property owners go through when transitioning from a visitor to a client.

That said, not all roofing leads are created equal (nor have the same qualification). There are various types of roofing leads depending on what stage of buying journey they are in and their qualification level.

 Roofing leads generally hear from your business after opening communication (by submitting contact details for a specific offer or subscription) instead of receiving a cold call from a roofer who purchased their contact details.

Let’s say you take an online survey on how to install a new roof. A few days later, you get an email from the roofing company that created the online survey. This process would be less intrusive than if they would have contacted you out of the blue without knowing whether you care about installing a new roof (that’s why we discourage roofers from buying leads). This is what it feels like to be a roofing lead.

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What is your Ideal Lead (Target Market?)

As a roofing contractor, you must know the kind of customers that you want to serve. That’s why it is highly recommended that you define your ideal customer and identify their pain points.

Who is your Ideal Roofing Lead?

An ideal lead is a potential client interested in your roofing services or products and fits within your defined client profile (target market). This is a property owner who sees value in booking a job with your company and can appreciate the difference that your roofing services or products offer compared to those of your competitors. Ideal roofing leads tend to value quality over quantity. 

An excellent place to start identifying your ideal roofing lead is to examine your existing customers. What do they have in common? Are they in the same demographics, or what’s their difference?

Here are some factors you need to consider when identifying your ideal roofing lead:

Age

While it’s not universally accepted, it would be right to say property owners of different age groups have varying expectations and desires. Considering this as you craft your roofing marketing strategy can be an essential tool.

Are you selling your roofing services to prospects that are in the same age bracket? Are you selling to senior citizens or millennials? Answering these questions will help you know the kind of roofing services that will most appeal to them.

Income

Your ideal roofing leads will have different earning potential. For instance, if you want to sell your services to affluent neighborhoods, you may be forced to charge more than in a middle-income area for the same services. By understanding your target market’s income status, you can create an ideal roofing lead profile that resonates with them.

Marital Status

Are your ideal roofing leads single, married, or divorced? A thorough understanding of your perfect roofing lead marital status helps your business adopt a client-centric approach to resolve challenges and provide roofing services or products customized to their needs.

Kids

Does your ideal roofing lead have kids? If yes, what kind of roofing services or products will appeal to them more than those who don’t have them? By answering this question, you will offer services or products that resonate with their immediate needs.

Others

There are tons of other factors that you can use to profile your ideal roofing lead, including but not limited to location, level of education, gender, hobbies and interests, occupation, and ethnicity, amongst others.

ideal roofing lead location

Where is your ideal roofing lead?

Once you have determined your ideal roofing lead is (and have created your ideal roofing client persona), the next challenge is figuring out how and where that lead spends most of the time online or offline.

Here are some tips you can use to know where your ideal roofing leads are:

Location

You cannot market effectively to prospects if you don’t understand the location of people seeking your roofing services or products. Fortunately, you can use environmental, psychographics, and demographic data to flesh out your ideal roofing lead profiles. You can get some necessary preferences and information from a current city or other benefits in exchange for participating in a survey. Find out what physical locations they frequent and determine what marketing strategies will elicit a positive response.

Platforms

In this digital age, it is essential to find out the platforms your ideal roofing leads use to improve your online presence. The internet has changed how roofing contractors reach clients nowadays.

Without the right online presence, your roofing business will lose more than half of its ideal roofing leads to the competition.

There are various online platforms that your ideal roofing leads can use, including Facebook, Twitter, Instagram, Yelp, Houzz, amongst others. Once you have found out what online platforms your ideal roofing leads frequent, you can optimize your company profiles to attract and engage them.

What Does Your Ideal Lead Need?

As a roofer, you should be intensely concerned to understand and solve the pain points of your potential clients. Having a clear sense of your ideal local roofing lead need will help you offer exceptional services and remain viable in business. Ask yourself these questions to understand the needs of your roofing leads:

What’s their problem that you can fix?

Your ideal roofing leads may have encountered various roofing problems that they want to be solved. Some of these problems include roof leaks, storm damage, poor ventilation, flashing failures, gutters ready to give out, shoddy repairs, and poor installation. As a roofer, positioning your services as the perfect solution for the problems mentioned above will help your business to get more roofing leads.

What are they looking for in a service provider?

 Your ideal lead doesn’t have a professional roofing contractor on the speed dial. Thus, they do some research to avoid storm chasers who may disappear after doing a shoddy job. Here are some qualities that your ideal lead may be looking out for in a roofing contractor:

  • Genuinely concerned about customers
  • High-quality craftsmanship
  • Licensing and insurance
  • Reliability and experience

Why should they choose you?

Your ideal roofing leads are like actors on a stage; the spotlight should always be concentrated on them and what they obtain. As a roofer, you should make your ideal lead/prospects feel like they are getting great value for their money. It would help if you assured them that your services would make them the envy of their neighborhood.

Thus, you must explain what makes you different from other roofing contractors in the region. Some of the things that can convince an ideal lead to hire you include high-quality materials, always being open to clients’ questions, a highly-trained and qualified roofing crew, meeting or exceeding expectations, etc.

How Much is a Roofing Lead Worth

How Much is a Roofing  Lead Worth?

As a roofing company owner, you already know that leads are crucial and that they need nurturing to impact your bottom line. Knowing the number of roofing leads you are getting is just the initial step; try to understand how many are converting and what level of buying journey they have been on. This post will show you how to calculate the value/worth of a lead or how to lead value impacts your roofing marketing ROI.

Calculate Your Client Value

Understanding your client value is the most crucial factor when searching for ways of growing your roofing business. If your roofing company wants to retain and acquire valuable clients, you must understand what client value is and how to calculate it.

Client lifetime value is a metric that shows the total income your roofing business can reasonably expect from one customer’s account. It considers a client’s revenue value and compares it to the client’s lifespan in your industry. Roofers use this metric to segment customers that are valuable to their businesses. Client value helps you measure the long-term success of your business and forecast future revenue.

Several ways to calculate your client value

Your bookkeeper/ accountant should be able to provide you with these figures.

As a financial adviser, your accountant has the skills to help your roofing business at various levels of its growth. Thus, he can extract some information on how much each client has brought in revenue over a specified period. Such details can assist you in calculating your ideal client value.

Easy Way: Take the last ten jobs and Average their Value

You can easily calculate your client value by dividing your total income over a specific period by the number of projects you have completed over that period and average their value.

Calculating the Client Value

To calculate client lifetime value, you need to calculate the average roofing jobs value and multiply it with the average purchase frequency rate to obtain client value.Average Roofing Jobs (Purchase) Value

Client value = Average purchase value (APV) X Average Purchase Frequency Rate (APFR)

If a lead costs less to acquire than they are worth, you should have a positive ROI

Once you know the value of your roofing lead, you will make informed decisions about your marketing and sale goals… It will help you know how many roofing leads you require monthly to sustain your company and how much you should spend on marketing to achieve those leads. It also makes sure that you don’t spend more on marketing than your roofing leads are worth. For instance, if a roof lead costs less to get than its worth, your roofing company will have a positive ROI.

Now you can know how much to spend to get a new customer

By knowing your ideal roofing lead value, your business can calculate the cost of bringing a new customer on board. If you understand your client’s importance, you can determine the ROI of your business by examining how much money can be extracted from a client and the cost of removing it! Client value will help you know the cost of getting new property owners to do business with your company.

The Company that can spend the most to acquire the customer wins!

 Well, a roofing business that has little or no budget to acquire new clients will find itself faced with aggressive competition. After all, it costs less to find clients, a more comfortable market to sell to. Therefore, you need to improve your customer experience by increasing your client value to outspend other roofers in the market.

If you have profitable lead sources, don’t stop to add another one

If you are generating roofing leads that are difficult to convert and nurture, they are not profitable. On the flip side, if you are getting leads that give your business a positive ROI, you should strive to look out for more of such leads to grow your company. It makes sense to add more positive ROI lead generation sources into your roofing sales funnel. Such references will continue to generate profit over the lifetime of those clients.

Try to add as many lead sources that provide a positive ROI as possible

As a roofer, your goal should not be to generate more leads but lead with a negative ROI. Otherwise, you could end up wasting your advertising dollars on cold leads that won’t convert in the long run. You would spend all your money and time selling your services to prospects who don’t want them. But if you have lead sources that a positive ROI, try to add them to your roofing marketing strategy to bring more valuable clients to your business.

Positive ROI Lead Sources can be likened to Fishing Poles

If you go shark fishing, you require various resources and tools like a right pole, other friends/ people to help you out, and a boat. Much like if your roofing company was to land a big client (shark) and you find a fishing pole that keeps giving you such sharks ( valuable clients), you don’t pull aside that pole to go to another pole. Besides, you will get another pole and try to bring in as many sharks as possible. Thus, if you have lead sources that bring positive ROI, try to add as many such sources as possible.

Ways to Reach Your Ideal Roofing Lead

Ways to Reach Your Ideal Roofing Lead

Once you have defined your ideal roofing lead/client, you need to devise ways of making your services or products known to them. Ask yourself, “How will property owners discover my business?” There are two principal ways of spreading the word about your services or products to your ideal roofing lead; traditional and digital marketing.

Modern customers are “self-directed buyers.” They first do extensive research online long before they opt to contact your roofing company. So, it’s probably safe to assume that today’s considerable part of your roofing marketing strategy is digital. Businesses and consumers alike are always on-the-go and online, and you want to reach them and observe their behavior and where they spend most of their time.

Digital Marketing

But when you are growing a roofing business, it may seem as though this dynamic digital marketing landscape can become an overwhelming one. With several tasks and responsibilities required to get done, how can you create compelling digital marketing for your business? This post will discuss digital marketing strategies to improve your online presence and get more roofing leads online.

Start with a Properly Optimized roofing website.

If your roofing company wants to generate more leads in the modern marketplace, you must have a professional website. Your roofing website is the gateway to your business that supports all your other online marketing efforts. Fortunately, you don’t need a fancy site with many pages to get more online leads. 

Here are some crucial features that you should include in your roofing website to convert browsers into leads:

  1. Mobile Friendliness: Your roofing website should run optimally on mobile devices to rank high in search engines for relevant search engine searches.
  2. Webpage speed; your site should load in less than three seconds to improve user experience
  3. web content that answers users’ questions
  4. Search engine optimized pages imply that it’s found when clients are searching for your roofing services or products online.
  5. Security with sensitive information

Besides, your roofing website should have the following information;

  1. Your phone number and roofing logo should be placed at the top
  2. A captivating headline that discusses the benefits of your services in one line
  3. An irresistible offer: Give freebies that attract prospects to your business, like a free roof inspection or estimate.
  4. Trust indicators like online reviews or testimonials to persuade your leads to use your roofing services or products.
  5. A clear Call to Action (CTA) directs visitors on what they require to do after visiting your roofing website
  6. Visually appealing images to convince prospects to give your roofing company a chance

Drive Traffic to your Website

Once you have built your roofing website, it’s time to drive more traffic (more clients) to your site. Your website needs to attract qualified visitors to grow your business.

And by qualified roofing leads/visitors, we mean businesses or homeowners in your local area looking for your roofing services or products. That’s why you need to have an excellent online presence.

 The first place property owners turn to when they have a problem, or need is Google. If your roofing website does not appear on Google search results, you may lose a massive chunk of revenue to your competitors.

There are various ways of driving traffic to your roofing website, and in our post today, we will discuss some of them, including multiple ways to increase site traffic for FREE.

Get Found When Prospects Are Looking For Roofers

If your prospects type into a search bar the terms that describe your products or services, and your website does not appear among the top results, they will probably not find you online. Getting your roofing business found online can be an uphill assignment, but it is key to success in the modern business landscape. To help your business get found online when property owners are looking for your services or products, here are some strategies you can use:

Google Local Service Ads (Google Guarantee)

Google is the most trusted search engine that receives more than 5 billion daily searches. It’s where prospects run to get answers to their roofing needs or problems. Google local services ads is a pay-per-lead advertising platform that Google started two years ago.

Google local service ads are a surefire way to drive qualified traffic or good-fit clients to your business while searching for services or products you offer. With Google Ads, you can increase your website traffic, receive more phone calls and book more jobs.

Google local service ads help your roofing business to develop and share timely ads among your ideal roofing clients. This implies that your roofing business will be found on the Search Engine Results Page (SERP) when your ideal clients search for products and services like yours on Google Maps or Google Search. This way, you will get found by prospects when seeing your ad makes sense.

Note: prospects/clients will notice that local service ads show up with a green checkmark alongside the “Google Guarantee.”

Besides attracting users’ attention to a busy SERP, it helps your roofing company benefit from Google’s great endorsement. See, property owners trust Google, and its approval is backed by more than reputation. The Google guarantee safeguards unsatisfied clients for jobs booked via local service ads with a coverage cap of $2000.

Google Ads (PPC)

Google Ads (popularly known as Google AdWords) is an advertising model where your roofing business only pays for an ad when an online browser clicks it. This means you don’t waste your marketing dollars on browsers who read but are not interested in your services or products. PPC (pay-per-click helps your business display ads in the Search Engine Result Pages (SERP).

In Pay-per-click advertising, ads are subjected to a bidding system, also called the ad auction. At the auction, roofers bid on keywords that are relevant to their business. These are search terms they want to be displayed in their ad. Once you have the appropriate keywords, create an ad and set it up in the search engine platform. 

Include the search terms you want the ad to trigger. Set the position you want your ad to appear in the search engine result pages.

Here are the top reasons your roofing company should use Google Ads to get found online:

  • See results quickly: your ad can be created and approved within 48 hours
  • Get found online; The ad will show up in the search engine results when clients are searching for your company
  • The cost of each click is less expensive
  • Outrank your competitors in the search results
  • Measure and track results
  • Budget flexibility: You choose how much you want to spend on each ad.

Google Business Profile (Formerly called Google My Business)

If you want your roofing company to be found on Google by prospects searching for your services or products, you need to have a Google My Business listing. Getting located on Google implies a lot of things for your company. It means creating a vibrant online presence, improving brand awareness, and getting more roofing leads in your business.

Your Google ranking is crucial because it shows how easily and quickly clients can find your business when seeking roofing services and how high your company features in Google’s first page rankings. If other roofers rank on the first page of Google and your business is on the second page, you will lose many clients to your competition.

 Today, most property owners won’t consider hiring a roofer who doesn’t have a Google My Business page and reviews attached to them. To ensure that your roofing company stands a chance to get found on local search results, make sure you create and optimize your Google My Business today.

Read also: Google My Business Optimization Checklist for Roofing Contractors.

SEO

SEO is an acronym for Search Engine Optimization. If you want your roofing business to be found online (by prospects searching for roofing services or products), you need to focus more on SEO. Roofing SEO is more crucial than ever to get found online and contact businesses or homeowners to book jobs with your company. That’s because online search has become an effective way that prospects nowadays use to find local roofing businesses.SEO Roofing Lead StrategiesSEO will help your company rank high on search engines’ result pages and bring in more roofing leads. Let’s take an example of a roofing contractor in Nashville, TN; they would benefit mainly by ranking on the first page of Google for “roofer in Nashville” since the people who type that phrase are searching for roofing services in Nashville.

SEO is about improving your brand awareness for specific keywords so that property owners in your area who search for roofing services see your business rather than your competitors. If you want to get more free roofing leads online, you need to invest in SEO to ensure that your business gets found when prospects are looking for services over the internet.

Yelp & Other Powerful Directories

Yelp is a directory that can help your business generate more roofing leads through online reviews. Just like your other digital marketing efforts, online directories can boost visibility and promote your roofing website. Having your roofing business appear in such directories is essential for remaining competitive in the modern digital era.

Potential clients consult online directories for recommended roofing services or products. Give them every chance to pursue and discover your roofing business by increasing your visibility in these directories.

Read also: How to get more Yelp reviews for your roofing business.

Besides Yelp, here is a list of other business directories that can help your company get found by prospects looking for roofing services online:

Phone Book

Calling is one of the oldest yet most effective ways of generating more roofing leads offline. For instance, you can place your phone number on flyers, car wraps, handouts, and brochures. Despite the shift to digital communication in recent years, studies show that prospects still prefer phone calls over websites or emails when discovering local roofing companies.

Tradeshows

Trade shows offer you a chance to spy on your competitors, create awareness partnerships, and generate more roofing leads. Make sure that every prospect who stops at your booth gets a freebie that they deem valuable. Perhaps, you could offer educational content on home improvement and residential roof repairs or installation.

Networking / Word of Mouth

When we talk about networking, we mean interacting with other roofing contractors during local meet-ups and sharing information about your roofing company. You can also try to forge business relationships with property management firms that may need your roofing services or join your local chamber of business.

Get Found When Potential Prospects Are Not Looking for Roofing Services

It is easy to market your services to potential clients who are already interested. They have researched and decided you are the best solution for their problems. Now all you must do is respond to some questions, get in front of them and ensure that they choose your company over other roofers.

Unfortunately, not every browser is looking for your service or products online. Starting a relationship with a prospect that has never heard about your company or is not actively searching for roofing services or products can be daunting. Here are two strategies your company can use to get found by prospects that are not actively searching for roofing services:

Facebook/Instagram Ads

With over 1.5 billion active users, Facebook ads have a huge potential to generate more roofing leads for your business. The fact is your prospects no longer use Facebook for socializing anymore, but for educational and business purposes. Since roofing is a high-ticket item, as a rule of thumb, the higher the price of an item, the more education is required to close a sale.

generate more roofing leads using facebook

To succeed in Facebook/Instagram ads, try to learn your prospects’ behavior on the platform and what they want. If you’re going to generate more roofing leads online with Instagram/Facebook ads, create an irresistible offer, attract your ideal roofing leads and create a compelling Facebook Ad. Browsers may come across your ad when hanging out and book a job with your company later. If you need help crafting a unique Facebook/Instagram ad, partnering with a reputable social media marketing agency makes sense.

Note: You need to remember that Facebook/Instagram is where people go to hang out; it is not where they go to look for roofing services. But by using the right social media marketing strategies, you can win over time so they can check what your roofing company offers.

Google Display Ads

Advertising your roofing business on Google is one of the best ways of reaching prospects who are not actively looking for the services or products you offer. Since Google stores data for about 40% of searches, such ads can target prospects based on their city, state, zip code, and income level and educate them about your roofing services or products. You can use auto-targeting strategies on Google Ads to attract more leads interested in your roofing services or products later.

Traditional Marketing

Traditional marketing (also referred to as conventional marketing) is any form of marketing your roofing business that is not conducted online. This means broadcast, print, phone, direct mail, and outdoor advertising such as billboards. You may already be familiar with traditional marketing tactics used by other roofing contractors.

This post breaks down traditional roofing lead generation strategies into two;  

– advertising to property owners who are already searching for your roofing services /products

– Marketing to prospects who are not interested or actively seeking help.

Telemarketing (Cold Calling)

Roofers have used telemarketing to generate leads for a very long time. It is where your business calls property owners (who may not be interested in roofing services), trying to convince them to book a job with your company. Various telemarketing firms can help your business generate storm roofing leads. They can call property owners and schedule appointments for you.

Canvassing/Door Knocking

Canvassing is an old-school roofing marketing strategy, but it works, allowing you to add a personal touch to your lead generation. The best time to canvass is immediately after storm damage. Here are some tricks to help your business make the most of canvassing:

  • Be prepared for the worse case scenarios
  • Set clear goals; contact information, appointment, or closing of the sale
  • Schedule follow-ups

Radio/TV advertising

Radio and Television advertisements are two of the most effective ways of generating more roofing leads offline. Multiple studies have shown that combining radio and TV advertisements can help your roofing business reach more prospects than only one medium. They help your company get found by potential customers who may not be interested or actively searching for roofing services or products

Billboards

Billboard advertising involves the use of large-scale print ads to market your roofing company and generate leads offline. Billboards are strategically placed in high-traffic areas, like in cities or along highways, so they are visible to the highest number of pedestrians and drivers. Since they are put on busy streets, billboards have the highest number of impressions and views than other marketing strategies. Using billboards, your business can be found by people who are not looking for your services or products but can persuade them to contact your business afterward. Thus, making them a useful tool for generating more roofing leads offline.

Wrapped Trucks

Research shows that over 60% of potential customers will decide whether to hire your company based on their signage’s professionalism. Your logo, branding, and branding message say a lot about your roofing business. Having unique branding on your company trucks is crucial to generating more roofing leads offline. Such trucks should be parked strategically in areas where people frequent most on weekends or holidays to attract their attention to your business.

Shop/Office Sign

Professional office/shop signs are essential in finding your roofing business, even for prospects that are not searching for roofing services or products. Like a vibrant online presence, your shop/ office signs are meant to attract attention and promote your business offline. If implemented correctly, your company signs can help drive sales, reach out to people who don’t or need your services, and prevent prospects from going to the competition. 

Other Ways of Getting Leads

Pay per lead

As a local roofing company owner, you depend on the number of roofing leads that come in to sustain and grow your business. Most local roofers don’t have substantial cash reserves, and thus, they require bringing in more new clients to develop and pay salaries. But getting more roofing leads on a weekly basis is easier said than done.

You can count on numerous methods to bring a massive chunk of qualified roofing leads; some are more effective than others. Just one of the various digital lead generation tactics that can work for your roofing company is Pay-per-lead services. Pay Per Lead services help your business generate roofing leads and only charge for every piece of information they send you.

Angi and HomeAdvisor are great roofing lead-generation websites that reach millions of homeowners. They are reliable and help your roofing website to rank high on Google. For small or medium-sized roofing businesses, using such sites is an excellent way of generating more roofing leads online.

Besides Angie’s List and HomeAdvisor, other agencies charge you for generating leads for your roofing business. Here you only pay after you have received a call or appointment for your information.

Parketing

According to the Urban Dictionary, parketing is the unethical behavior of parking your car anywhere by reusing your old parking ticket. Unfortunately, this is not the marketing we want to discuss in this post.

Roofing Marketing + Parking = Parketing

Marketing is an effortless way of parking roofing company-branded trucks in strategic or high-traffic areas. These branded trucks act as rolling billboards that can generate more roofing leads if parked at strategic points to be seen by other drivers or passing pedestrians.

how to convert them into roofing leads

How to Convert Prospects into Hot Roofing Leads

We all love referrals, prospects, and repeat business. However, converting prospects into roofing leads is always a testing area for various sales processes. Sometimes, prospects are not just ready to transform into roofing leads after first interactions. Fortunately, there are several things you can do to prevent a potential client from being swayed by your competitors, as discussed below:

Convey Trust

As a roofing contractor, there are four things that you can do to win your client’s trust, including;

Clean, Professional Website

Your roofing website is the first point of contact between the prospect and your business. As such, it creates the first impression in your prospect’s mind. Having a well-designed, professional roofing website conveys an excellent first impression and shows your credibility to clients. This may convince them to convert from prospects into qualified leads.

Trust Badges

There are various certification badges that you can include in your roofing website to improve visitors’ confidence. Such trust badges have Better Business Bureau ratings seals, roofing materials certifications, and SSL locks, amongst others. Trust badges assure your prospects that you are reliable and can persuade them to become roofing leads.

Reviews/ Testimonials

Outstanding online reviews on trusted review websites will make prospects feel more comfortable contacting your roofing company for services. For this reason, you need to encourage happy clients to leave detailed reviews to help your business generate more roofing leads.

Past Work/Portfolio

On your roofing website, show before-and-after photos of your completed projects. Explain the fixes you made and the purpose of those repairs. Remember that your prospect may not have prior experience in repairs and roofing, so make sure you discuss your project in an easy-to-understand and concise manner. Showcasing your past work portrays that you care and are concerned about educating them, not just booking jobs, which can convert them into roofing leads over time.

Offer a Solution to their Problem

Prospects have pain points that they want to be addressed or solved promptly. By positioning your services to solve their problems, you can convert them into qualified roofing leads. You can do this by discussing the benefits that they will get working with your roofing company instead of your competitors.

Call them into Action.

The most crucial key in converting browsers into roofing leads is to have a clear, compelling Call To Action (CTA). Potential clients are on your roofing website, checking your business information and searching for clues on what to do next. Please don’t leave them stranded!

Make it super simple.

Prospects don’t want to overthink, particularly when surfing the web. If your CTA is overloaded with information, it will confuse them instead of convince them. So use fewer words that are straight to the point.

No More than One or two CTA’s

 In reality, if you have more than two CTA’s on your roofing website, prospects will get confused about their next course of action. It would be best not to overwhelm your potential clients with too many calls to action. Ideally, your website should have two significant calls to action to perform the following functions;

Phone

One of your call to action should encourage prospects to call or contact your roofing business for a quote or more information regarding your services.

Book an Appointment Online

Your call to action should guide the visitors on what to do next after visiting your site. For instance, it can request them to schedule an appointment online to discuss how your roofing company can help resolve their problems. This can persuade them to convert from prospects into qualified roofing leads over time.

Nurture your Roofing Leads

Lead nurturing is the process of creating and reinforcing strong relationships with prospects to do business with them when they are ready. Nurturing your roofing leads is crucial to your company’s success since these tactics directly influence prospects’ decisions about whether or not they want to convert into paying clients.

For any Lead That Comes in you Need to Add Their Information to Your Email Marketing or CRM Platform.

So you can stay on top of their mind.

According to IRS sales solutions, only 2% of sales are made during the client’s first interaction. This implies that your roofing stands to lose a whopping 98% of sales leads if they fail to follow up. Adding roofing leads to your CRM or email marketing platform will help your company do occasional follow-ups, making your brand stay on top of your prospect’s mind.

Helps Your Business to Send Out Offers 

Integrating your leads into your CRM or email marketing platform will make it easy for your roofing company to inform prospects about upcoming offers and what they can do to take advantage of them.

How to Convert the Roofing Leads to Sales

Convert the roofing leads into sales

Finding sufficient qualified roofing leads to convert into sales to keep your team busy can be an uphill task. The sad reality is that most of your leads won’t convert into sales just because you sent them to your conversion funnel. It will typically need additional assistance to convert. Here are ten tips to help your roofing company convert leads into sales:

Answer/ Respond Quickly and Professionally

Answer Your Phones with a Live Person

Most of your roofing leads won’t convert because they have many questions that must be addressed before closing a sale. No matter how superior your roofing services or products are, your prospects will only remember the kind of support they received. Always have a designated phone representative to respond to your client’s concerns if you want to convert more roofing leads into a sale. Besides having a phone rep., you need to get a reliable phone answering firm to respond to your customer’s needs during off and peak hours.

Respond to Inquiries ASAP

Roofing leads are like fresh produce and can’t wait until the next day to answer their queries. The level of interest of a roofing lead drops significantly after an hour, and he or she may have clicked off to your competitors. That’s why you need to respond to their questions promptly to win their trust and convert them into sales over time.

Instead of concentrating on your goals, listen to what your prospect says and see if you can identify their genuine problems and pains (which your roofing services or products can solve). Understanding and showing empathy towards their problems can convert more roofing leads into paying customers.

Get Their Information

When it comes to converting roofing leads to clients, obtaining your prospect’s contact information is essential. It would help if you had a roofing lead contact database for follow-ups after the initial communication. For instance, you may need to get your prospect’s email, phone number, or physical address. Converting roofing leads into paying clients involves getting them to interact with your brand. Getting your prospect’s information is crucial for two reasons:

  • It helps your business to get in touch with them in case you get disconnected.
  • Having their contact details is essential for follow-ups.

Book the Appointment

You must answer the roofing lead’s questions, but it is also advisable not to give all the information you have over the phone. Let’s face it. Think of it as a specific book; if the cover gives all the details, there is no point in reading the entire book. If you provide your roofing lead with all the details they are looking for over the phone, they won’t be interested in scheduling an appointment with you.

A great strategy for converting roofing leads into paying clients over the phone is to respond to their queries in a raw form and convince them that you would like to discuss finer details during the meeting. During the appointment, try to be as friendly and human as possible. This will help bring roofing leads to your office and convert them into paying customers.

Show up on Time

Don’t let roofing leads wait for you. When you schedule an appointment with your prospect, make sure you arrive at his home or business 30 minutes or an hour before the meeting. Doing this will portray your company as reliable and honest, thus making it easier for you to convert such leads to customers.

Look Professional

This is another strategy for converting leads to customers, which sounds obvious but is very useful. Prospects want to feel comfortable working with you as their roofing expert. Remember, you have only one opportunity to make an initial impression. Therefore, make sure you make a positive impression, from how you are dressed and branded your trucks to designing a roofing website; make sure you display professionalism in all aspects of your business.

Be an Advisor, Not a Salesman

There is no doubt that you want to convert more browsers into customers. However, you will only succeed if you concentrate on educating the property owner and leaving them to decide whether to hire you. During your sales appointment, discuss how your roofing processes work, what prospects can expect, and the quality of your workmanship. Avoid being a sleazy sales rep-if you want to convince your leads to become clients, educate them!

Diagnose and Offer Solutions not a Sales Pitch

If you want to turn roofing leads into customers, try to understand their problems first and discuss how your services could be a potential solution. Once you have resonated with your lead problems, it will be easy to convince them to become paying clients.

Try and Offer Three Solutions

As a roofing expert, you should provide your lead with at least three options: repair, replacement, or installation. If you assessed the roof’s condition and found out it was over three decades old, a full replacement will be necessary. But if the roof had a few leaks, you may advise your prospect to have it repaired.

Have Everything in Writing

Studies have shown that human beings tend to remember what they see more than what they hear. We highly recommend that you write down everything that separates your business from other roofers out there. Thus writing down your roofing processes, materials and certifications will turn prospects into customers.

Follow up Religiously

After you have identified your prospect’s pain points and given an estimate, do follow-ups after a few days or a week to remind them of their pending project. Such reminders will show that you care and ultimately turn them into paying clients.

Close

Once you have educated potential clients on how your services can solve their roofing problems, it’s time now to request a sale. On your roofing website, offer a call to action button like “buy now” or “add to cart” to invite roofing leads to convert. Remember, if you don’t ask for a sale, your competitors will.

Ask for Feedback

If you ask questions to your roofing leads, they will typically respond. Something like this, “It has been over a month since we heard from you. Have you had the chance to check the materials and make a decision? It is an excellent way to pressurize the lead while opening dialogue to help get some additional questions from your prospect.

Track roofing leads

Track Your Roofing Leads

Lead tracking categorizes and documents potential customers based on sales representative touches and individual actions. 

Reasons for Tracking

Why should you track your roofing leads? Here are four reasons why you need to track your roofing leads:

  • See how many you are converting and losing to develop an appropriate strategy to generate or retain more roofing leads
  • Know the cost of leads
  • Help to calculate the worth of each roofing lead
  • Identify the lead source with a positive ROI and make the most out of it by increasing your budget towards it.

Types of Lead Tracking

Roofing leads, prospects, and clients are essential stages in your company’s growth cycle. When you track your leads properly, business results become apparent. Besides, adequately tracked leads show how efficiently your sales representatives are doing their work and how you can improve your process for better results.

Here are methods you can use to track your roofing leads:

Customer Relationship Management (CRM)

Well-configured CRM software can help your roofing sales representative to follow up and track leads more efficiently. It will help your business to keep an eye on your leads through every stage of your sales pipeline. Your sales representative can utilize their CRM tools to track roofing leads efficiently by creating predefined steps.

Phone Call Tracking 

Call tracking can help your business understand how the leads got to know about your company, whether they got your number from a billboard, ad, or roofing website. This information can help your business determine which marketing strategies generate more conversions/sales.

Form Submissions

Form submissions can be used to collect data from website browsers ready to be emailed or called by your sales team. Learning to track form submissions is an excellent way of quantifying the number of leads you get from a specific web page or marketing campaign.

  • Analytics

Google Analytics can be an excellent lead-tracking machine instead of only counting web visitors. If your roofing website is supported with paid advertising, you should attach the value of each lead.

Wrapping it up

Once you know how to get more roofing leads, your business will grow, make more money and outshine your competitors. The more roofing leads you have, the higher your chances of closing more sales.

This post gives you numerous tips on generating more qualified roofing leads, both offline and online. To recap, here are some roofing lead-generation strategies discussed in this post:

  • Start by identifying your ideal roofing lead
  • Calculate the value of each roofing lead
  • Develop strategies for reaching your leads( both offline and online)
  • Create a well-optimized professional roofing website
  • Drive relevant traffic to your website using PPC, Google Local service ads, Online directories, SEO, and social media platforms
  • Use traditional marketing techniques like Billboards, TV, canvassing, and Telemarketing, amongst others
  • Use pay-per-lead service companies to get more new clients online
  • Convert prospects into roofing leads by conveying trust, addressing their pain points, and calling them into action
  • Turn roofing leads into sales by educating prospects, looking professional, booking appointments, and making follow-ups.
  • Track your roofing leads to knowing which strategies are working so that you can maximize them.

 Finding more roofing leads on your own can be a daunting task. As a roofer, we know your plate is full of lots of activities needing your attention, from managing the crew to sourcing raw materials. Instead of trying to bring new customers on your own, why not let our experts facilitate roofing lead generation tasks on your behalf? With our many years of experience in appointment setting and lead generation, we have the knowledge, professionalism, and tools to offer your company a stream of qualified roofing leads.

If you want to get more roofing leads for your business, schedule a free strategy session with our experts today!

 

Categories
Roofing SEO

How To Make Your roofing business stand out from the competition

What sets your business apart from the competition?

There are over 100k roofing contractors in the USA alone. Competition is always fierce in the roofing industry, and your roofing business must stand out from the crowd.

You need to take time and differentiate your business from the competition.

But How Do You Position Your Roofing Business Ahead of Competition?

Use the following tips to help you peculiar qualities that will differentiate your business from the competition:

Monitor Search Engine Results to Stand Out from Competition 

Property owners use various online channels for research before they decide to call your roofing business. According to a recent survey, the primary four sources that clients turn to our social media, brand websites, video sites, and search engines. Ideally, this means that each of the four sources must have accurate information about your roofing business.

Is your roofing business phone number, address, hours of operation, URL, and contact details correct? A wrong set of more information on your Yelp page could make thousands of dollars in roofing sales.

Focus on Visual Marketing to Stay Ahead of Competition

Nothing promotes your roofing business more than photos, so take as many as possible and upload them in your roofing website portfolio section. A photo gallery of your completed projects is regarded as searchable content, which means it can boost your search engine rankings.

Other places that you can post your project photos include:

  • Houzz: This is a home design website where property owners post photos for inspiration and connect them with professionals who can turn their dreams into reality.
  • Pinterest: This visual tool helps you to post, save, and share project photos to an online board.
  • Instagram:  This is a mobile app that will get your project photos in the eyes of your followers.

Mention Your Location When Posting Content

Posting valuable content to your social channels or blog is the right way of driving traffic to your site. When you publish content that includes community keywords, like the town/city you operate in, links to other local businesses or points of interest in your region, this will increase your chances of ranking high in the local search results.

Manage Your Online Reviews to Stand Out From the Crowd

Online reviews are regarded as the current word of mouth referrals.

Over 80% of property owners trust customer reviews. 9 out of 10 prospects read reviews for a local roofing business before deciding on whether to contact you for services.

If you have a lot of negative reviews on your roofing website, then this will adversely affect your business.

Online reviews provide third-party verification of your credibility and expertise. Property owners are more likely to trust their peers more than your roofing sales representatives.

Several platforms allow your roofing business to request reviews. Facebook and Google are the two leading platforms where prospects can find your business and leave a review.

Unfortunately, most roofers have neither claimed nor verified their Google My Business Listing. That would be the best place to start.

Leverage Social Media to stand out From the Crowd

Most roofers know the importance of social media, but most of them have not implemented a strategy that delivers results.

Social media is not going anywhere soon, and the roofing business that leverages it will stay ahead of the competition. The best method to implement a strategy that gets results on social networks is to add value to prospects/clients.

Educate your prospects/ clients, entertain them, and lastly, make an offer they cannot ignore.

This is the most efficient social media strategy you can implement in your roofing business. 

Address the Customer’s Pain Points

As a roofer, you need to engage your prospects from the initial stage of creating awareness to that of closing a sale.

If you want to get more prospects, an excellent method of doing this by alleviating their pain.

Think of how you can solve a problem for clients, and you will stand out from other roofers in the market.

Use Roofing PPC ads to Take Advantage of Weather-related Events.

PayPerClick adverts can be used to reach homeowners when they desperately need your services, like after a hailstorm, high winds and significant snowstorm, etc.. sweeps through your area.

By targeting your roofing ads to local and seasonal needs, you create great marketing campaigns and profit from the bad weather. All you need to know is what property owners in your region require.

PPC ads provide a great platform to target your marketing seasonally or locally. Local targeting helps you to select specific locations where you want your ads to appear.

Get Leads and Book More Jobs to Make Your Roofing Business Stand out

Your roofing business Unique Selling Proposition (USP), is what sets you apart from the competition in the marketplace. Your USP could be your online reputation, industry experience, service level, your warranties, or people.

We can’t overemphasize this enough. Without a unique selling proposition, none of the roofing marketing strategies discussed above will produce any meaningful results.

First, look at other local roofers in your area and how they market their business (either online or offline.) What aspect of their roofing business do they concentrate on most?

For instance, in our area, some roofing companies stress more on the fact that they are family-owned others promote the number of years they have been in business.

When it comes to your USP, you should focus more on what matters to your clients. For example, saying that your company is family-owned is not enough to convince a prospect to choose your roofing business over another.

Manage Your Reputation Both Offline and Online to Differentiate Your Business.

When it comes to selecting a roofing contractor, offline and online reputation plays a critical role. After all, no property owner wants to work with a roofer, who doesn’t honor deadlines, does shoddy work, and does not stand behind their service with a warranty. That is why tapping into previous customers is vital.

Word of mouth referrals is a crucial deciding factor in how commercial and residential clients choose a roofing company. To take advantage of such references, ask your satisfied clients if they will recommend you to other property owners who require roofing services.

Give customers several business cards to share. Ask clients if you can set up a yard sign in front of their commercial premises. You can provide a small discount in exchange for this.

Online word of mouth is important too. List your business on relevant review sites, work hard to get as many Google reviews as possible, and pay attention to the reviews you get.

Having Trouble Trying to Get Your Roofing Business Ahead of Competition? Let Blackstorm Roofing Marketing Team Help You Out!

If the above tips seem like a hard nut to crack, you are just like thousands of roofing contractors that we have helped over the years. You need to concentrate more on running your business while we do the heavy lifting for you.

So hire us to sort you out! We will market your roofing company as if it was our own, with more focus on ROI and leads.

Last but not least, our team has extensive experience helping roofing contractors get more roofing sales and leads online. If you would like to know how you can make your roofing business stand out from completion online, schedule a free strategy session with our experts today.

 

Categories
Roofing SEO

Are SEO Companies Worth It for Roofers?

Are SEO Companies Worth It for Roofers? 

If you have a roofing business, the chances are bright that you understand the importance of SEO. In case you have ignored this important aspect of digital marketing, then it is why you are lagging behind your competitors. If you have thought SEO is something that you can easily manage on your own in the little time that you can steal from your busy life, that too may have shown its effect in the form of a lack of desired success in the online world. 

So, what is the solution? Well, you need to take help from a Roofing SEO agency. But before you consider hiring one, you certainly would want to know if SEO companies are really worth it, and this is exactly what we shall now help you discover. 

 

SEO agencies will help improve your website

Search engine optimization is crucial for every roofing website. Earlier, only those who were a part of such industries that involved a tremendous amount of competition required SEO to help their website reach a top spot in SERP. However, things have now changed, and there is great competition everywhere, and SEO is crucial if you want to reach your potential customers and enjoy better sales successfully.

If you do not opt for SEO, your website will never likely enjoy the exposure necessary for a good ranking. Until your website has been well optimized to load fast, target the necessary keywords, and properly compete with the other brands in your industry, it will be difficult to enjoy good online sales without investing heavily in marketing tactics.

SEO companies are aware of the best methods that can improve your website’s visibility in searches and increase your website’s chances of reaching your potential customers. You will not even have to spend a fortune on marketing. 

SEO companies have the knowledge and the experience

You may have done research on SEO for quite some time, and you feel you have enough knowledge of search engine optimization, and that is all you need. You may even have tried different SEO tactics on your website and believed that they would definitely work. But, the results hardly ever even come close to your expectations.

Well, if you take your business seriously, you should not let guesswork or experiments decide its future. If you do things the wrong way, then SEO might only damage your website, and rectifying it will be very difficult. For instance, link building can surely help your authority. However, if you opt for the wrong type of links, you may be penalized or may not be allowed to be displayed in the search engine.

Since SEO companies have the required experience and knowledge to make the right decisions, they will help your website enjoy better visibility and rankings. Also, since they have the experience of working with different types of clients from various industries, they will easily understand your unique requirements and work accordingly.

If you hire the right SEO agency, you will be able to handle sudden changes, like penalties or algorithm updates easily. Since SEO firms have already handled such cases many times, they will offer a swift solution and take you out of a tricky situation smoothly and quickly.

SEO Roofing Best Results

SEO firms can help you enjoy the best results

No matter how much time you invest in doing research concerning SEO, you still will not be able to match a professional SEO firm’s expertise. An SEO company has years of experience. After they evaluate your website, understand your goals, and keep in view your competitors, they will be able to develop a plan that offers you better visibility in search.

They will keep track of your progress and then keep adjusting their plans to make sure you always achieve the best results in the least time possible.

You will be able to give attention to what needs it the most.

If you are trying to handle SEO on your own, you have to invest time optimizing your website, building links, and writing fresh content regularly. One problem is that since you are not an expert, you will not handle things professionally. Secondly, because you invest time here, it will be difficult for you to give enough attention to other areas that require it badly.

If you hire an SEO agency, you will give your full time, attention, and devotion to what you are best at and what needs you most. At the same time, you will be able to enjoy peace of mind knowing that the SEO job also is being handled to perfection, and thus you need to be ready to enjoy more and more success.

Full Service Roofing Agency

A full-service agency will prove more helpful.

If you opt for a full-service online marketing agency, then not only SEO but all your online marketing requirements will be perfectly met, always. Whenever you need any assistance concerning website advertising, content, inbound marketing, or more, you know that someone is always there.

If you move from a company’s only-SEO plan to an all-inclusive package, you will also likely enjoy great discounts. As they understand your needs better with time, you will not even need to discuss things, and they will be ready with a solution or a recommendation beforehand.

To Conclude

So, now you surely understand that SEO companies are worth it if your business is important. You want to see it grow more and more with every passing day. Now, there are many SEO agencies that you will come across even if you do a simple online search, but you need to understand that not all are created equal. You have to invest a lot of time doing your research, seek suggestions, go through their website, go through customer testimonials, meet at least a few of them in person, and then decide which will be the ideal one for your needs.

Categories
Roofing SEO

What Are Backlinks for Roofing SEO?

What Are Backlinks for Roofing SEO?

Search engine optimization backlinks, what are they? How do they help us and our websites? Many people question the use of SEO backlinks. This article clarifies and discusses the importance and uses of the search engine optimization (SEO) backlinks.

Backlinks

Backlinks are links from another website. These links help direct the users from another website to a different website. The backlinks are known for different names, they are sometimes called hyperlinks, inbound links, and many more names, all meaning the same thing. These hyperlinks are attached to websites and blogs, enabling these websites to be discovered by search engines amongst thousands of sites.

What Are Backlinks for Roofing SEO

Why Are They Important?

Backlinks are a major deal concerning visibility. Simply put, if a user wants their website to be discovered by various search engines, they can rely on these links. Depending on the backlink quality, search engines can display them as a search result or make them discoverable by taking into consideration their ranking and originality in the first place. There are thousands of pages online all over the world that the search engines collect and display, all being connected by these links.

Quality of the Backlink

Backlink quality is also a huge factor in dealing with SEO. The method in which the backlinks are obtained can also determine the website’s SEO ranking. Simply put, the more you have relevant backlinks pointing to your website, the higher the chances of your website SEO ranking increasing. Although this doesn’t mean you should start by going out and obtaining backlinks from every website you come across. The quality of the backlink is what determines your website being discovered. 

Content of the Backlink

Backlinks also help in the prominence and ranking of websites and blogs. The worldwide web is connected to so many different links, all containing different contexts, backlinks, or hyperlinks found in those different websites that help improve those websites’ SEO rankings. Backlinks are a very integral part of a website. That’s why using the proper choice of keywords will also increase the chances of a page being discovered by search engines.

SEO Roofing Backlinks

Examples: 

Suppose a user gets a new website that he wants to be discovered by Google search engine, but he doesn’t link it or has a backlink from another website or blog. The chances of his website becoming discoverable are very, very low. But backlinks enable this new website to become discoverable by search engines and readily available to people.

Let’s say site A is a marketing blog, and site B is a shoe vendor. So when site A is being discovered as a marketing site, then the possibility of site B being discovered is high because site B obtained a backlink from site A. As the backlink is under a marketing category, it can easily be discovered based on what the users want. The factors determining site B being discovered are based on ranking, originality, and context.

SEO Backlinks for Roofing

Backlinks play a very important role in your website discovery and ranking. They help prominent search engines like Google make web pages grow by increasing traffic, conversion rate, purchases, and many more.