Categories
SEO Website Design

10 Tips to Improve Your Roofing Website & Lower Your Bounce Rate

Do you want to create a roofing website design that works but doesn’t know where to start?

Are you searching for ways of reducing the bounce rate of your current roofing website? Your roofing website bounce rate (details which you can extract from the Google Analytics reports) refers to the percentage of prospects who navigate away from your site without taking any action.

If you are getting tons of traffic but struggling to turn those leads into clients, this post will provide simple roofing website design tips that will solve your problems.

Your roofing website should be a critical part of your paid search marketing campaigns. Therefore, a high bounce rate can render all your other online marketing efforts fruitless.

So, how do you create a roofing website that is visually appealing, functions optimally, and conveys your brand’s message clearly?

Without further ado, here are the essential tips that will help you improve your roofing website design.

Best Roofing Website design tips for Your Business

1. De-clutter Your Site to Improve its Loading Speed

The first thing that you can do to reduce the bounce rate on your site is to speed up its loading time.

Let’s face it. We have all at one time, or another navigated away from a website in frustration because it loaded slowly than we had expected. Sometimes we leave just after a few seconds of delay. Usually, your roofing website should load within the first three seconds. Otherwise, your business could end up losing valuable leads online.

Here are some pointers that can help you to declutter your site and improves its loading speed:

Remove any unnecessary plugins that you don’t use

Every time a prospect/client clicks on your roofing website, it has first to load all the plugins available on it (including those which you don’t use or need). Having too many unnecessary plug-ins on your site can reduce the loading speed of your web page significantly. We advise that you remove or deactivate all plugins that are not necessary.

Minify Your Roofing Website Code

Whether your site was created using JavaScript, HTML, or CSS, the code can be minified to remove all unnecessary characters. This can increases your site’s loading speed considerably.

Truncate Your Image Files

Images occupy a lot of bandwidth space, and of the most natural way of improving your roofing website’s loading time is to optimize your image sizes. In most instances, you can reduce the size of the image files without necessarily altering the way such images appear on your site.

2. Focus on User Experience (UX)

The most crucial design aspect of a roofing website that will attract a potential customer is high-quality user experience.

Can a prospect find it easy to get around your roofing website? Can they find details about your roofing products/services?

Do you have some roofing blogs to showcase your expertise? Each of these pieces of marketing information plays an essential role in offering information to a prospect who is contemplating on whether or not to outsource your roofing services.

It is also possible that some property owners trying to find a roofer are not good at navigating the web; the simple your site is to navigate, the better.

3. Optimize Your Roofing Website for Conversions

Your roofing website is the best place to sell your services or products. Thus, you should make it hassle-free for prospects to get from your homepage to hit the call-to-action button. Anything that prevents your clients from converting will cause them to navigate away from your site. As a roofer looking for customers, you don’t want that to happen!

Mapping out your prospect’s journey from the homepage to the final point of conversion can highly reduce your bounce rate. Make sure that the journey of moving from point A to point B is seamless as possible to enjoy higher conversion rates.

Give your prospects a way to connect with your roofing business. A strong call-to-action is one feature that improves your conversions, so make sure that you craft a perfect one.

Some of the best examples of great call-to-action icons include:

  • Click here for a free estimate
  • Call for a free quote
  • Contacts us to schedule a free roof inspection

A call to action can be in the form of banners, popup boxes, or only something that grabs your prospect’s attention. You can improve your roofing website design by allowing your prospects/clients to interact with the site and forcing them to take appropriate action.

4. Make Your Roofing Website Responsive

Nowadays, people use their mobile phones to browse the internet, which has ultimately caused many roofing websites to switch to a mobile-compatible or responsive design. It also explains why Google started to punish sites that are not responsive back in 2015. That said, a responsive roofing website design can help your roofing website to rank high in the search engine results.

In fact, over half of the overall website traffic comes from mobile devices. If your roofing website layout is not mobile-friendly, then you will experience a high bounce rate since prospects will have a hard time trying to navigate your site

5. Start a Roofing Blog

If you are searching for additional roofing website design hacks that work, this post has got your needs covered! A blog is not necessary for all sites, but if you don’t have one, you should think about starting one soon. Frequent roofing blog posts can help to improve your rankings on search engines, provide valuable information to your prospects, and improve your bounce rate.

Just make sure that the content on your blog resonates with your prospects and is of high-quality. Frequent roofing blog posts that are relevant to your site visitors will inspire confidence and establish you as an authority in the industry, making prospects more likely to revisit your site, linger longer, and ultimately become clients.

High-quality roofing blogs can easily be shared on the mainstream social media platforms, boosting your possibilities of going viral and improving website traffic.

6. Utilize White Space to Improve Your Roofing Website Design Readability Score

White space, also called negative space, refers to the blank spaces on your website pages in between images and text. It may not appear to mean much, but white space is a crucial roofing website design feature that comes with several benefits. When appropriately used, white space can improve the readability of your roofing website significantly.

If your roofing website is cluttered with various multimedia files, prospects can navigate away from the conversion points and are most likely to navigate away from your site without performing the expected call-to-action. Streamline your roofing website with white space to reduce your bounce rate.

7. Provide Client Reviews or Testimonials

You want property owners to trust your roofing company, right? The best way to build trust and credibility of your roofing business is by including real, honest testimonials or reviews from past clients directly on your roofing website.

Over 90% of prospects read online reviews before deciding to hire your business for roofing services/products. As a roofer, you don’t want your prospects to navigate away from your roofing website to find such reviews elsewhere. Engaging prospects more on your roofing website include reviews or testimonials on your web page.

8. Include Social Share Buttons

There is no doubt that social media has taken the world by storm today. Facebook has more than 2.45 billion monthly active users and 100 million active Twitter users daily. That’s why your roofing website must provide social share buttons to prospects.

9. Allow Scheduling Appointments Online

Your roofing website never sleeps, but your office assistant does. If a prospect is on your website at 3.AM, they should be able to book an appointment online. Creating a perfect landing page that facilitates this kind of conversion can help your roofing business to grow.

Booking appointments online can help prospects who are anxious about making calls; instead, they can schedule for a free strategy session and meet your team face to face.

10. Use Before and After Photos

It’s one thing to promise prospects that you use high-quality roofing materials and hire experienced roofing technicians. It is another thing to show them they can trust you for an excellent job. By using before-and-after photos on your roofing website, you indicate to your clients what they can expect after their roof is installed or repaired. These photos help to show prospects that you did an excellent job for your previous clients.

Need a High-quality Roofing Website Design?

If your current roofing website is not helping you achieve your business goals, then it is high time that you redesign it. At Blackstorm Roofing Marketing, our web designers have the right tools, training, and expertise to redesign your site on-time at an affordable price.

Here are some of the benefits you will by hiring our team to design or redesign your site:

  • You will get a High-quality roofing website that resonates with your audience
  • SEO-optimized roofing site that ranks high in search engines
  • A highly-responsive roofing website that can be accessed across all mobile devices
  • Clutter-Free sites that load in less than three seconds
  • We will take all the online marketing tasks on your behalf, thus freeing your time to run the business.

If you are ready to design or redesign your roofing website, contact us to set up a free strategy session for more information.

Categories
Local SEO Paid Advertising PPC Retargeting SEO

All you need to know about Roofing Keyword Research

Without the right keywords, you cannot get customers for your roofing business online. It is essential to rank or advertise for the right keywords so that you can get targeted visitors and convert them. The keywords that you choose for your website can make or break your online marketing plan.

The question is, how to find the right roofing keywords?

If you look at the search count, you might end up picking keywords that are not targeted for your roofing business. If you look at the targeted keywords, you might end up choosing one which might not have a high amount of searches. That is why; you need to follow the proper procedures to select the right roofing keywords.

We will share a detailed guide which will help you with the same. It will inform you of the keywords which you should choose for your roofing business.

Let us first help you understand how to determine the value of the keyword. Only then, you can choose the right ones.

How valuable is the keyword?

The value of the keyword is dependent on two factors. It is the search volume and CPC. CPC stands for cost per click. It means that if you try to buy traffic for that keyword, it is the cost that you would have to pay for each visitor. You can find all these numbers in a Google Ad’s account by looking at the Google Keyword Planner.

Keyword value = number of searches per month * CPC

Let us give you an example to help you understand more.

If you consider the most searched roofing keyword in the United States that is “Roofing,” the number of monthly searches across the nation is around 350,000. The cost per click is about $8. It means that the keyword value is approximately $3 million per month. It means that if you start ranking for this keyword, you will get visitors worth hundreds of thousands of dollars each month-although this example isn’t feasible unless you can offer roofing products/services to everyone searching nationwide.

Therefore, when choosing keywords for your roofing company, it is essential to choose ones that have high keyword value. It will ensure that you get enough visitors to make it economically viable for you to rank for that keyword.

Now that you know the premise of choosing the keywords for your roofing website, it is time to understand the different types of keywords you can choose from.

What are the different types of keywords?

Did you know there are three types of keywords that you can choose from for your roofing business?

The three types are trophy keywords, longtail keywords, and LSI keywords. We will go into the details of these three types to help you understand how to choose keywords for your roofing business.

1. Trophy keywords:

Trophy keywords are characterized by the highest value among all the keywords relevant to your website. If you operate in Miami, the trophy keywords would be “Miami roofing” or “Miami roofer” or “roofing Miami”.

It is generally a combination of the industry in which you are operating prefixed or suffixed with the city name.

The other trophy keywords, in this case, can be something like “roofing contractor Miami” or “roof repair Miami”. It depends on the keyword value. You have to calculate the keyword value of all the relevant keywords, and the top 5 can be considered as the trophy keywords.

2. LSI keywords:

LSI stands for latent semantic indexing. Google uses LSI keywords to display relevant search results. It means that the same keyword can be varied according to the user to find the roofing companies or any other such businesses. That is why; it takes into account the LSI keywords that you use. LSI keywords in case of a roofing business can include keywords like:

  • Best rated Roofing contractors in Orlando
  • Concrete roof repair in San Diago
  • Asphalt roofing contractors in Memphis
  • And so on

The LSI keywords are precise and might have a lower keyword value. However, the advantage of LSI keywords includes:

  • Highly targeted traffic
  • Little competition
  • Quicker ranking time

That is why, in spite of the low volumes, you cannot ignore LSI keywords. They would be the first ones to bring traffic to your website when starting an SEO campaign.

3. Longtail keywords:

Once you are familiar with the trophy and LSI keywords, now comes the time to choose the longtail keywords. These keywords include keywords like:

  • How much is roof leak repair in Dallas
  • Roof replacement cost in Nashville Tennessee
  • Roofing contractors that repairs leaks in Denver

These keywords have a keyword value, which is generally lower than that of trophy and LSI keywords. However, it is still valuable because these are prospects with buying intent.

Summary

Generally speaking, it is advisable to choose keywords spread across all these categories. However, one thing which you have to remember is that you should not miss out on any trophy keywords. These can give a real boost to your business.

Some Examples of Roofing Keywords:

Now that you know the three types of keywords and how you can calculate the keyword value, we will share with you some examples of the keywords which you can choose from. These are specific to Miami, and you can replace the city with the city in which you operate.

  • Roofing Miami
  • Roofer Miami
  • Miami roofer
  • Roofing company Miami
  • Miami roofing company
  • Roofing contractor Miami
  • Roofing company near me
  • Roofing contractor near me
  • Roof repair company Miami
  • Miami roof repair company
  • Residential roofer Miami
  • Commercial roofer Miami

These are some examples of the keywords which you can choose from for your roofing business. Once you replace Miami with your city, it is essential to look at the keyword value once again to ensure that you choose the right keywords.

ARTICLE: Most Commonly Searched Roofing Keywords

How many keywords should you target for your roofing business?

Your aim should be to target as many keywords as possible. As long as the keyword value makes economic sense, you should target as many keywords as you can. The things which you should look out for include:

  • Is the keyword targeted to your business?
  • Do you provide such a roofing service?
  • Is the keyword value that enough?

After you find answers, it would become easy for you to choose the right keywords. One thing which you need to keep in mind is that the keywords should be a combination of trophy keywords, longtail keywords, and LSI keywords.

So, if you’re struggling to choose roofing keywords for your website, you can use this guide. It will ensure that by spending little time, you can find a long list of keywords. As a result, it will very easy for you to rank your website for relevant keywords and get customers online.

Categories
Marketing Retargeting SEO

The Ultimate Guide to Ads Retargeting for Roofing Contractors in 2020

As a roofer, you spend a lot of money and time trying to promote your roofing website. And you are probably impressed whenever new prospects land on your site. But the excitement is short-lived if the new prospects are not helping you to increase your revenue/ profit.

Unfortunately, studies suggest that only three percent of new prospects who visit your roofing website convert into clients. Simply put, your roofing business will book three jobs out of 100 prospects that land on your site. This is because it takes time before a prospect decides to hire you for the job.

The major problem is that these prospects may never come back to look for roofing services/ products on your site again. So how are you going to follow up on the massive chunk of prospects who navigated away from your website? Luckily, there is one thing you can do to bring back those prospects- run roofing retargeting campaigns.

This post will explain everything you need to know about roofing ads retargeting, how it works, why it is crucial for your roofing business, and tips to get started in a few minutes!

Without further ado, let us dive straight into our post.

What is Roofing Ads Retargeting?

Roofing ad retargeting, also called remarketing, retargeting is the process where you target ads to prospects that have interacted with your website earlier but have not been able to convert into a sale.

For example, if a prospect lands on your roofing website and browses different pages, without filling out the contact form or booking a job, roofing ads retargeting can help to reach them out again.

Since you don’t have their contact details, retargeting works through cookies and pixels. So, when a prospect lands on your website and navigates away without converting, you can set up a roofing retargeting campaign to continue sending them further marketing messages until they convert.

Instead of wasting your marketing dollars trying to get new prospects, you need to retarget prospects that have already interacted with your site with personalized messages and ads.

Let us explore further how Ads Retargeting Works for roofing contractors.

The term Remarketing and Retargeting are often interchangeable.

How Does Ads Retargeting Works for Roofers?

When prospects land on your roofing website, they are generally tagged with a pixel or cookie. This helps you to earmark and target these prospects with custom ads whenever they are online.

Retargeting helps you to remind your clients of your services and products after they navigate away from your website without purchasing. It helps you to show your prospects relevant ads when they visit other sites.

What makes roofing retargeting particularly effective (and possible) is its unique capability of real-time bidding (RTB) technology, which allows roofing marketing professionals to bid on and buy an ad impression.

Reasons Why Ads Retargeting is an Important Marketing Strategy for Roofers

There are various reasons why Ads retargeting is so powerful, particularly for performance-driven roofers, here is why:

Retargeting Gives Roofers a Second Chance to Convert a Prospect

What makes ads retargeting special is the fact that it only targets prospects who had earlier visited your landing pages or roofing websites. This implies these prospects have already been exposed to your brand and, most likely, your roofing services or products. As a result, these prospects are more qualified and can easily be convinced by your continuous marketing efforts.

If most of your website traffic consists of one-time prospects, organic or paid, that would otherwise vanish away, roofing ads retargeting helps you to continue marketing to those prospects and return them to the conversion funnel.

For instance, look at a roofing PPC campaign, when the advertiser is bidding on high-value keywords. When the prospect clicks on the ad, the roofer gets charged and is typically given one chance to convince that client to book for a service or product.

But with roofing retargeting, the high-value prospect can then be retargeted with subsequent ads at a cheaper cost. Retargeting ads act as an online reminder to prospects of their desire to book jobs through your site, hopefully encouraging them to come back and convert.

Retargeting Drives Steady Flow of Roofing Leads By Capturing your Prospects Data

Retargeting perfectly complements your search engine marketing and roofing SEO efforts. If you have a steady flow of organic prospects landing on your roofing site, you should take advantage of that massive traffic to craft a retargeting list. This is particularly crucial if a bunch of traffic consists of one-time prospects that would have vanished away without converting.

Retargeting Helps Roofers to Generate More Sales

This is the most crucial and distinct advantage of retargeting as an integral part of your online marketing strategy. Different roofers have various metrics based on the type of roofing services/ products they offer. Still, every roofer who wants to stay ahead of competition must pay attention to the revenue generated.

Retargeting Ads Helps Roofing Contractors to Reach Interested Potential Clients

Retargeting helps to reach out to prospects, who had expressed an interest in your service or product offering, now you just have to nudge or remind them to fill out the contact form at the bottom of your roofing website. Roofing ad retargeting is advantageous to your business because through it you can reach interested potential clients, rather than reaching out to a bunch of prospects who may not be interested in your services.

Retargeting Increases Your Roofing Brand Awareness

Recent studies show that it may take up to seven impressions by your brand on a client to build trust for them to convert. Retargeting can reduce the time your client takes to build sufficient brand awareness and make a purchasing decision. Even if those prospects don’t book a job straight away, you are putting all the odds in your favor because your brand will be the first one to be remembered once they decide to move forward. Brand awareness is crucial for your roofing business growth, and retargeting offers advantages in that area.

Retargeting ads help Roofers to Get More Conversions.

Retargeting ads will help roofers to achieve a high conversion rate, and the cost per acquisition will be low because you are just targeting the right prospects using the right ads. Therefore, prospects who click on your roofing retargeting ads are more likely to have the intent of purchasing.

Retargeting Ads are Cost-Effective

Since you are concentrating on prospects that are likely to purchase your services, you will be obtaining a good bang out of your roofing PPC buck. Retargeting narrows down your target audience to those prospects who have not converted, thus making it more cost-effective.

Types of Ads Retargeting

You can retarget prospects based on several factors, such as emails, intent, searches, and website visits. All of these methods are crucial to returning the traffic and increase leads. Without further ado, let us explore some of the most common forms of roofing ads retargeting.

Search Retargeting

When using this method, you are going after prospects that have searched for services using keywords that are relevant to your business. Thus, a roofer here will be making assumptions based on the searcher’s intent. However, just because a property owner has used keywords that are relevant to your business does not imply that they are ready to buy.

General Roofing Website Retargeting

This is the most popular form of roofing retargeting. You can use this form of retargeting on platforms like Face book, LinkedIn, Quora, and Twitter. Unfortunately, roofers will have very few options with these methods.

Email Retargeting

Just like with the other forms of roofing marketing, retargeting can also be done through emails too!

How Can Roofers Craft a Specific Retargeting Offer?

Roofing contractors can take advantage of retargeting offers to lure prospects back to your roofing website and convert immediately in retargeting ads.

Retargeting ads are fantastic because roofers can retarget based on the pages that the prospects had visited on their website.

For example, if prospects were reading about asphalt shingle roofs on your roofing website, but did not reach out to you. A retargeting offer can be crafted as follows:

“Limited Time Offer: Get Up to $1,500 off new Asphalt Shingles roofs. Offer Expires on 12/31. Schedule your free roof estimate today.”

This ad will attract your prospect’s attention as well as to make them take action because of the limited time discount.

Having an offer is crucial to your roofing retargeting success. You want the prospects to come back, so you need to give then an enticing offer to achieve that. This could include but not limited to:

Limited customer discount (You can provide a service to the limited group of people

  • within a specific timeframe)
  • Free add-ons to the roofing services
  • Discounted service

Roofing Ads landing pages

Another important thing that you need to consider is what will follow after prospects click on your targeted ads. So be careful not to send your prospects to your homepage, which does not say anything about the advert you have just posted there.

You must craft a specific roofing landing page that has all the details about the offer and allows people to contact your business, whether on email or filling out the contact form.

This is CRUCIAL if your retargeting ads are to achieve great results.

Where can Roofing Contractors Set Up Their Retargeting Ads?

There are various platforms where roofers can set up their retargeting campaigns, including:

Facebook/Instagram

Almost all prospects are on social media, these ads are effective and cheap at getting prospects back to the conversion funnel.

Google Remarketing Ads

We all know that Google controls a huge chunk of the search market. You should try to rent an advertising space with them to stay ahead of the curve.

YouTube

Many prospects enjoy watching videos. You can insert a retargeting video for them to watch when they move from one video to another. This will catch their attention!

Do You Have Retargeting Ads Set Up?

Even if your roofing website is properly designed with all the conversion elements intact, you are likely to only get 20 out of 100 prospects requesting your services. What will happen to the other 80 prospects? They will navigate and visit your competitor’s websites.

Retargeting them is the only way that they can return to your site and convert. After visiting your website, prospects will be browsing social media or other sites, and seeing your retargeted ads. It is a good strategy of bringing prospects back and establishing a powerful roofing brand.

Retargeting for Roofing Contractors: the Surefire way of Growing Your Brand Online

When done properly, a roofing retargeting campaign can boost the growth and traffic of your business, all from the web! It makes sure that your brand is in front of prospects in your locality thus increasing their trust that they might contact you. Higher rankings = Increased traffic = More customers.

A good roofing retargeting campaign takes patience and time, but the end results are worth it. BlackStorm Roofing Marketing not only has professionals managing your ad campaigns, but they have a thorough knowledge of the roofing industry.

Roofing ad retargeting can be a cost-effective method particularly for roofers working on a budget. This is because of concentrate only on prospects that are interested in your roofing services. It is a great advertising model that helps roofing contractors to promote their services or products. Retargeting helps your site to reach out to prospects who did not convert initially by telling them that your services are still worth a try!

Level up Your Roofing Re-targeting Ads with BlackStorm Roofing Marketing

Every roofer strives to win back the prospect who never converted during t their first visit. Re-targeting helps to bring back those prospects who navigated away from your site before they converted. But how can your roofing business achieve great re-targeting results without partnering with experienced roofing marketers.

At BlackStorm Roofing Marketing, we don’t promise but deliver great roof retargeting campaign results. We will give you the secrets on how your business can be ranked #1 on Google and snatch most of the leads from your competitors. If you are searching for a roofing retargeting partner, don’t hesitate to contact us for a free strategy session and quote today!

Categories
Growth Strategies Local SEO Marketing Reputation Management SEO Website Design

How to Dominate in More “Roofer near Me” Online Searches

Want to get found online by Prospects, Increase Conversions and Book More Jobs with “Roofer near me” searches?

Customer searches based on locations are rapidly growing. Thus, it has become crucial to have your roofing business on Google maps and to let your prospects/ clients know that you are there.

A recent study by search engine land showed that over 80% of Smartphone shoppers are using near me searches to find services or products, and 90% of those prospects are clicking on the first few listings.

Nowadays, Google’s “near me” algorithm is not about searching for a particular place. It is about assisting the customer in finding what they need and not just where they were going. That’s why this post will discuss how your business can be found more in roofing contractor near me searches

Where You Need to Start

Google My Business Profile

Crafting a new roofing marketing strategy is never easy, and it’s often an uphill task. The best place to begin is to create and optimize your Google My Business roofer profile. That should be an easy task. One of the best methods to optimize your profile is to make sure that you fill out all the appropriate fields. By doing this, you will be making your roofing business more searchable on Google maps.

One thing that can adversely hurt your listing is if you have an old account. Always make sure that you don’t have duplicated content on your listing. It would help if you had a current business name, which should be consistent throughout your roofing website.

Use your correct phone number, also make sure that your contact address is correct and is consistent throughout your site.

Verify Your Business for “roofer near me” searches

Google typically provides a service that many roofers don’t know. To verify your business location, you can request Google to verify your roofing business by sending a letter to the address contained in your listing. This is an important step that will help your roofing business to dominate near me searches.

Along with the physical verification of business, you need to make sure that you are linking to the correct URLs. If you have various locations, you must make sure that you have the right links so that no prospect is ever locked out.

Business Hours, Description and Photos

It is always crucial to add business operating hours for your customers. This will help to make your business legit and increase conversions when prospects do find you during those business hours.

A well-written and compelling description that highlights the strengths of your business, as well as your services, is essential. You might have noticed that not a lot of roofing contractors are doing this currently, which makes it a great spot to concentrate on, especially if you want to outrank your competitors.

Every homeowner loves to see photos. These photos can be of your completed projects or that of your current physical space/ building. As the clench goes, pictures are worth a thousand words.

 Get Real Online Reviews

Let’s face it: Many roofing contractors waste their time trying to fake reviews, but is that the correct way of dominating roofer near me searches? Unfortunately, no! As a roofer, you need to step out there, and request for some honest real online reviews.

You will be amazed by the high number of customers who are willing to express their honest thoughts about the services you offered them. And if your business requests for reviews regularly, there are higher chances that the client will leave a positive review. If your business maintains an excellent online reputation, then roofing leads will automatically flood your inbox.

A simple complimentary message will go a long way to bring more roofing leads to your business.

SCHEMA

Incorporating schema to mark up your underlying HTML code can assist Google to advertise, and index special events are happening at your roofing business premises. As a roofer, coding can be a daunting task. If you are not prepared to implement it out on your own, you can always reach out to BlackStorm Roofing marketing for assistance. If you want to unlock what Schema can do for your roofing business, check out this post by Moz.

Mobile Optimization

Mobile optimization seems to be the buzzword in roofing marketing today now, yet many roofers are not getting it right? Your roofing website must be optimized for mobile devices. Prospects/ clients are using their smartphones than ever before, and most of them are looking for roofer near me for services.

Your roofing website must perform optimally across all mobile devices. Over the years, your business will be losing roofing leads if your site is not mobile-friendly. Google is even penalizing websites that are not compatible with mobile devices.

Anchor Texts from Other Websites

Millions of blogs are published every year, yet website owners are still looking for writers. This means that the demand for high-quality content surpasses its supply. One strategy that you can use is to try to connect with other roofing contractors and offer to write a blog post on their website.

If you use the name of a city in your anchor text, then that will boost your chances of ranking high in the near me roofing searches.

Landing Pages for Cities

If your roofing business serves in many cities, then make sure that you have a unique landing page for each city. While it also makes sense to have a GMB profile for each city, having an entire landing page helps.

The BlackStorm Roofing Marketing Difference

If you are finding it challenging to dominate the roofing near me searches, then the BlackStorm Roofing Marketing team is ready to help you out! Over the years, we have helped countless roofing contractors appear on top of Google search results in their local market. We take a simple yet organic approach to Roofing local SEO makes sure that our clients benefit in the long run.

We will create a custom roofing SEO road map based on your competitors’ weaknesses and your business strengths. We understand that the roofing industry is highly competitive and is growing at a rapid rate. Our SEO experts craft and implements the best strategies that will help your business stand out in the market. Your roofing business deserves a competitive advantage, and our team is ready to grow your business.

If you want your roofing company to dominate in the local searches, then contact us to schedule a free strategy session with us today.

Categories
Local SEO Marketing PPC SEO Website Design

How to Generate Commercial Roofing Leads Online

Increase sales, leads, and improve your online reputation and presence with proven roofing marketing strategies discussed in this post

Do you know that there are thousands of property owners looking for roofing services in your city?

Are your competitors outranking your business by getting more commercial leads?

If so, you have come to the right site.

Targeting commercial leads can be an uphill task, particularly if you are just a new roofer in the block!

With thousands of roofers around the country, how will your business outrank them and get commercial roofing leads?

Truth be told, there is no surefire way to obtain more prospects. But generating commercial roofing leads online is a multifaceted and continuous process.

Without further ado, let us dive into our discussion.

Unique Ways to Get Commercial Roofing Leads Online Without Breaking Your Bank

Build a Professional roofing website that attracts Property owners searching for roofing services online

As a roofer hunting for commercial leads in a competitive marketplace, having a well-designed roofing website is the best place to start!

Without a professional roofing website, all your lead generation efforts will be fruitless.

You can use your website to showcase your past completed projects, explain your roofing specific services, and share posts that portray your market and industry expertise.

On your roofing site, you should include landing pages that will make it easier for prospects to connect with your business.

The post on your roofing website plus its design will encourage property owners to visit your landing page and fill out a request form (they will ultimately become leads once they fill out this form)

If these seem like an overwhelming task to you, don’t fret, you can hire a reputable roofing web design agency to create a stunning roofing website that is optimized in terms of design, layout, mobile compatibility and search engines.

But what kind of information should you include on your roofing website?

Here is a list of crucial information that every converting roofing website should contain:

  • Your phone numbers and logo should be at the top
  • A captivating title -this is no doubt the first thing that your prospects will read. Explain the benefits you provide in one paragraph. Discuss what clients can achieve with your services.
  • An enticing offer -if your discount sucks, then prospects will not convert. Give an enticing discount like free roof inspections or estimates.
  • Eye-catching images- potential clients who require commercial roofing services may not have all the time to read your headline, but a relatable image can convince them to hire you.
  • Trust indicators- This can include everything from reviews and testimonials to industry certifications. Trust indicators can persuade property owners to use your roofing services/products.
  • A clear call-to-action your call-to-action should be assertive, prominent, and clear.

Ranking Higher in Search Engines will make Property owners find you online easily

Search Engine Optimization (SEO) is crucial for driving relevant traffic to your roofing website and getting your brand message in front of prospects when they require your roofing services most.

Nowadays, most buying decisions are influenced by the internet. When a property owner is searching for a commercial roofer, they will first look online via search engines like Bing and Google. If your roofing website is optimized for search engines for multiple keywords, your business will generate more commercial leads online.

In addition to the posts found on your website, fresh publishing content on social platforms will help to improve the online presence of your business.

If your roofing business is not ranking on top of search results, then you need to hire a top-rated roofing SEO agency to develop a stellar roofing marketing strategy that will help you to outrank your competitors.

Ask for Roofing Testimonials & reviews from previous clients

Client reviews are the most potent roofing marketing tactic that every roofer can use to their advantage. Positive Google reviews can improve your roofing website search engine rankings and thus get more commercial roofing leads. Your online reputation is essential to enhancing the online presence of your business. Most prospects will look for a roofing service they require several times before they call a provider.

Your roofing business must have an online presence on multiple review sites like Yelp, HomeAdvisor, and Facebook. Collect email addresses from every client and write them a note requesting them to review your business.

Develop the Right PPC strategy get commercial roofing leads online

If you want to launch a successful roofing PPC campaign, here are three main things that you need to consider:

  • Attention ratio
  • Not spending enough marketing dollars
  • The right message match

 The Right Message Match

If your landing page and PPC ads don’t convey the same information, then you are about to lose your marketing dollars.

Let us evaluate the mindset of a prospect searching on Google. For instance, if a prospect is searching metal roof replacement services and when they hit your landing page, they only get details about asphalt shingles and wood siding, how would they feel?

By not giving them the correct information, this will adversely hit your PPC campaign, and prospects will feel misled. Generally, the title should match the roofing keywords being used. For instance, if a prospect searches for Baltimore Metal Roofing and finds Baltimore roofing, this will negatively affect your campaign.

Attention Ratio

Are you directing paid traffic to your roofing website’s homepage? If so, you have missed the mark! Just because your homepage contains your contact details does not mean that all traffic should be directed there.

A homepage is synonymous with a business card that summarizes what your business does. The challenge is that your website contains a lot of links that may distract your prospects from viewing your page.

When a prospect comes from Google Ads, they are looking for particular information. Your aim here is to get these prospects to call you for services /products.

Your roofing landing page should contain a clear call to action button that guides prospects on specific actions that they need to take after visiting your roofing website.

Not Spending Enough Marketing Dollars

If you are only spending $20/ day, then you might end up not getting any clicks from Google. Google has placed a bid for each roofing keyword, and if you are always below the recommended price, then you are likely to be ignored.

In most states, the lowest bid is $15 for every commercial roofing keyword. Generally, expensive keywords always produce quality roofing leads.

So, if you are spending $20/day, you will end up getting one click, which may not make a significant change in your roofing business.

Make sure you have the right PPC budget to realize great results!

If running a successful roofing PPC campaign seems like a hard nut to crack, the Blackstorm Roofing Marketing PPC team can help. We will help you develop a stellar PPC strategy that will help you get more commercial roofing leads and outrank your competitors.

Get Your Roofing Website on Google Maps to generate Commercial roofing leads online

Previously known as Google Places, Google My Business is a free online business directory that connects prospects with the local roofing service providers.

If you want your roofing business to show up on Google Earth, Google Maps, and Google search, make sure that you claim your Google My Business Listing. Even if you don’t have a roofing website, you can still have your business listed with GMB. It is an essential requirement for local SEO and the right place to launch your roofing marketing campaign. G

MB can help you connect with property owners who are searching for commercial roofing services online.

If your roofing business has not claimed its Google My Business listing, read on five reasons why every roofer should have an optimized Google My Business Profile.

Ready to Level Up Your Roofing Business

This post has provided plenty of essential tips and hints on how your business can get commercial roofing leads. When implemented correctly, these tips will convert your roofing website into a lead generating machine. But as a roofing contractor, you have a lot of things on your table, from managing workers to sourcing materials. That’s why you need to hire a professional roofing marketing agency to handle all the SEO, web design and PPC aspects of your business and thus free up your time to concentrate on running your roofing business.

 What you will get when you Hire Blackstorm Roofing Marketing

  • A well designed, custom roofing website that converts commercial roofing leads to clients.
  • A professional roofing website optimized for search engines, mobile devices, and Google maps
  • Leverage the expertise and knowledge of our roofing website designers/SEO experts to your business advantage.
  • We will create a successful PPC campaign that will increase traffic and boost your ROI.
  • We will develop and implement a unique SEO strategy that will help your business get ahead of the competition.
  • Our roofing marketing experts will make sure that property owners flood your inbox requesting for roofing services.

What Makes Blackstorm Roofing Marketing Different

Over the years, we have partnered with hundreds of roofing contractors to obtain the results they need through cohesive, comprehensive online roofing marketing campaigns. If you are searching for a roofing marketing partner that will help you increase sales and leads, differentiate your business, and minimize your marketing costs, then you have come found the right team.

Here are some of the reasons that make us stand out from the other roofing marketing companies:

Full Transparency

We offer comprehensive monthly reports that will help you compare your marketing performance to the ROI. Secondly, we have a transparent pricing structure; thus, no under the table agreements or hidden fees.

Proven Track Record

We have helped countless roofing contractors achieve great results with our full digital marketing campaigns.

No Contracts

Unlike other roofing contractors who force you to enter into monthly or annual contracts with them, here you only pay for the services we have offered.

If you are ready to grow your roofing business, contact us to schedule a free roofing marketing strategy session with us today!

Categories
Growth Strategies Lead Generation Local SEO Marketing SEO

The Ultimate Roofing SEO Plan For 2020


There has been a lot of things that have changed in online marketing this year in 2019 when it comes to having a high ranking on Google, and in this article, we are going to dive into that and tell you all you need to know about SEO when it comes to your roofing website.

Will SEO Still Matter In 2020 and Beyond?

Google’s algorithm is always changing, the search results are ever-changing, and when you go to the search results, you will see tons of Google Ads at the top- and some of you guys in your cities will see a lot Google local Ads. All I am trying to say here is that there is just more and more space being taken up by these paid Ads. This has lead to a lot of people questioning if SEOs are worth working on.

If you’re still skeptical if SEO works in 2020, here are a few findings that will blow your mind.

71% of all Clicks to search Results are Going to the Organic Search Results!!

This means that 71% of all clicks related to roofing have gone to the top three in the map pack, and also the top ten search results below that.

65% of All Clicks Goes to The Top 5 Organic Listings

So, this is an excellent chunk of real estate that is going into these organic search results, and a lot of people are clicking on that portion instead of ads. So, that being said, we can say that YES!! SEO still works and definitely matters in 2020.

Should you do paid Ads? Yes, if you have the budget, you should, but you cannot sleep on SEO in 2020. There is more lead traffic coming from SEO, so it is just not something you can sleep on.

That said, I will like to ask a quick question: Let’s say you have a plumbing problem at home and you pull up your phone or go to your desktop, and then you go to Google and type in the nearest plumbers in your area. When the search results show up, are you going to click on the Ads, or are you going to scroll down to the maps or the organic search results? Most of you, including me, are going to scroll down and click on the maps or use the organic searched results.

Statistically, only 14% of people click on the Ads, so I will want to emphasize that SEO isn’t dead, and it still works in 2020, and that is the whole purpose of this article.

What is Roofing SEO?

So, SEO stands for Search Engine Optimization. And roofing SEO this has to do with roofing businesses like yours, optimizing your roofing website and webpages to get free and organic traffic from search engines like Google.

Why Is SEO Important To Your Roofing Business?

Well, today, 94% of people search the internet before buying a new product or service. They do this by submitting their keywords for search, and they get a list of relevant websites in return. People tend to visit websites that are at the top of this list; this is because they appear to be more relevant to their search, and they trust it more.

Studies have shown that if your website isn’t at the top of the search engine results page (SERPs), you will never reach your customers online. If you’ve ever wondered why your roofing competitors’ website ranks better than yours, then know it is because of a marketing strategy known as SEO. SEO will help your roofing site rank higher than the hundreds of other roofing sites in response to specific keywords searched.

The search engine system collects information about every page on the web and can help people find exactly what they are looking for. So, when your page gets a higher ranking, it helps more people to find you. To get a higher ranking, your roofing website must have all the new ingredients that search engines are looking for, which is what this article is about.

Basically, SEO looks for text, content, links, and other pieces of relevant information contained in the HTML code of your website. This way, when someone searches for say Roofing companies near me, the search engine will narrow the search to the word being searched for.

To get more roofing leads, then your roofing website has to be on the first page of all the major search engines, mostly Google, for the specific keywords that are relevant to your customers.

So, without SEO, your roofing website will never be found online by your customers organically. And in today’s competitive world, you will need solid SEO techniques to get your website on the first page of Google, and if you want to know how, then you should probably get a cup of coffee and read this article.

What Are The Three Biggest Changes Happening Now When It Comes to Roofing SEO?

1. Detailed and Well-written Content Matters

Every service that you offer needs to have a page for itself. If you’re a roofing company, and you do roofing, but you also do siding, let’s assume you do gutters installation and stuffs like that, then you need to have a well-written page for roofing and also another one targeting the gutter installation, and also the geographical area that you’re in.

You also need to break your content down further. You need to think about the type of roofing services that you provide: whether it being roof replacement, installation, emergency roof repair, roof leaks, and it could be any roof repair service you offer. Then you go into the types of roofs so that you can do metal or Cedar tile, and you can even break it down to granular than that, and you can do corrugated metal and everything.

But every type of service that you have, you need to have a page of content about that service. And when I say a page of content, I am talking about:

  • What the service is
  • What the benefits of the service are
  • Pictures and videos of some of the work that you’ve done
  • And anything you can add to make it a well-written page.

All these are going to give you a higher ranking when it comes to those individual service pages.

Also, most roofing companies serve 25-50 mile radius- should have pages targeting each of these cities, but make each of these pages unique. When I say unique, what is that you can have pretty similar content, but you should have something different on each of the pages. You can spice that up with a different review on each page, images, and you could also do a video targeting that area.

Not only could you do the cities in that radius, but you can also have a better chance of ranking if you do individual neighborhoods. So, for instance, in Nashville, we have a bunch of little neighborhoods all around the Nashville area, and I live in Christiana neighborhood, so if you’re to target Christiana, then that’s one that nobody is targeting, but trust me there are people that type that stuff. This is because there are people that want local roofing companies to get their roofs fixed instantly. So, just start to think about that sort of stuff when it comes to your content.

Furthermore, a well-written copy does matter. I’m not just referring to throwing a bunch of words on the page; it needs to be content that’s going to sell your services. A lot of SEO these days is about user optimization, and what people are doing on the page. You need to make sure that when people land on that page, they are not going to click on that back button on their browser and go back to the Google search results- Google hates that.

So, make sure that when they land on your page, there is something there to keep them engaged, whether it be a video, images, or it could be a quick call to action encouraging them to take quick advantage of an offer. This sort of stuff is what’s going to sell your visitor on your services to make sure they do not leave without contacting you.

2. Low Quality & Spammy Links Pointed Back to Your Website Will Crush Your Ranking

There are a bunch of updates with Google, and a few years ago, including last year, it used to be all about links when it comes to ranking in Google. Well, it’s still true, and link building is still a huge factor, but in 2020, with updates such as the Penguin update, it’s all about quality and the relevance of the link. This means how high-quality they are? Are they relevant to the roofing business? These are stuff to consider when it comes to link building these days in 2020.

Secondly, you are going to want to have someone reviewing your link profile- the links that are coming into your website regularly. This helps you find out if the links coming to your website are of high-quality, and also if they are relevant, and if there is anything spammy, that person will remove those links and disavow them. You can also use a tool called “Search Console” to do that. So, just make sure that you’re always doing that link analysis.

Finally, you need to make sure that you’re diversifying your anchor text. So, anchor texts are essentially the words that someone else might use to link to your website. Last year and a few years back, a lot of people used to just pound other websites with links that say let’s assume you’re a roofer in Chicago, they will have an anchor text with a link to your website that says ” Chicago Roofer” and they do this 25 to 100 times. It used to work well, and you could get ranked easily, but it’s 2020, and you will get hammered by Google if you do stuff like that. So, this is where you might want to go in and remove those bad anchor texts, and this will help you regain that trust in Google’s eyes.

3. You Need a Real, Physical Office In Your City To Rank Well on Google Maps

Early in 2014, Google Maps had a recent update called the Pigeon update, and primarily what it addressed was Local Map Listings.

-It took a major toll on people who had:

  • Had multiple fake addresses
  • Used UPS stores mailboxes
  • Virtual stores
  • & Etc.

Some people are still getting away with this stuff, but multiple businesses have gotten crushed because they were using those virtual offices, and Google wiped those out on Google Maps. So, just make sure you have an actual office in the city that you want to rank in.

A lot of our clients use their home addresses and have their business address hidden on Google My Business, which you can still do, and it’s not going to hurt your chance of being ranked on Google.

What Else Has Changed for Roofing SEO?

SEO Tactics From Previous Years No Longer Work

So, just worrying about keywords on the page, building crappy backlinks like PBN, and stuff like that just doesn’t work anymore. Google has gotten smarter, and we have AI, which isn’t going to be easily fooled.

In the Past, Panda, Pigeon and Penguin Era It’s All About User Experience Optimization

So, the new SEO approach is going to require a heavy focus on what the user is actually doing in search results, and on the page. This is all related to kind of that technical On-site optimization, which we will get into. But user experience is the next big thing from 2020 forward.

What Are the New Ranking Factors For 2020 and Beyond?

1. CTR is Key ( Click Through Rate)

CTR is going to be a key ranking factor, and we’ve already noticed this. So, CTR is essentially when someone types in Denver roofers into search results, and say they scroll down, and then they click on maybe the first map listing, then that’s considered a click through to your website. So, Google pays attention to that; they know how many times each one is clicked, and if they noticed that certain results are being clicked than others, then that’s going to affect your rankings. And there are a couple of things you can do to help that click-through rate up.

2. Scroll Rate and Time on Page is Essential

So, once people click through your website and they land on your website, what are they doing on your website? Are they scrolling down once they get to your homepage or your website? Or are they bouncing?

3. Pay Attention to Your Bounce Rate

The bounce rate is also something to pay close attention to. You can see your bounce rate on your page if you have Google Analytics set up. A bounce is essentially when someone comes to your page, and doesn’t do anything on it and then clicks the back button and then goes back to the search results. So, make sure you’re watching that, if people aren’t interacting on your site, it’s going to hurt your search results rankings.

4. Google Loves Branding!!

I can’t emphasize this enough. Google is all about brands here, especially in the last year of 2019, so you need to build your online roofing brand… and you might have a brand. When I say brand, your online brand, not your offline brand. So, if you’re big offline, that’s great, but when it comes to getting ranked in Google, you need to at least appear to have a big brand on the internet too.

This means you need to make sure you’re mentioned on all these local news sites, and you have links from big authoritative sites and stuff like that. This has been a huge thing in 2020, and it will be huge in the future as well. The roofing brands that are getting big mentions online from other sites are the ones that are getting those good rankings.

5. Number of Citation Review and Relevant Links

This has been a huge ranking factor, and it has become more predominant when it comes to ranking on Google.

So, what then is the new SEO formula someone may ask, well, we are going to dive right into that:

Roofing SEO: Figure Out The Most Important Keywords Based on Your Service, Service Area, and Search Volume

Do not over-complicate this. Keywords are the searched terms that people type into Google to find you. So, and example will be: Roofing contractor in Denver, another one could be Roofing Repair in Denver. These are all examples of keywords, and you need to understand which keyword brings you the most money.

There are three types of intent when it comes to keyword search, and these are:

  • Awareness Keywords
  • Research and Comparison of Keywords
  • Buying Intent Keywords

Awareness Keywords

So, an informational awareness keyword will be something like “What’s the cost of a roof replacement?” This is going to be people that are just searching around and aren’t sure if they’re buying, but they are looking for stuff like informational type queries.

Research and Comparison of Keyword

So, people are going to Google, and they will type something like- “The best roofing company near me”. This is going to be research and comparison, and these are the keywords that you would want to target because these are the ones that are going to help you get found.

Buying Intent Keywords

This is going to be phrases like “Denver Roofing Repair”. This is because with this, the customer is ready to go, and they know they want. This is also where the reputation of your company comes into play.

How To Find These Keywords

Well, it is easy, you go to Google.com, and you start typing in something just like I did below, and you will notice Google gave me suggestions. Most people do not realize how powerful or important that is; this is because that is based on what real humans in your city are searching for to find you.

So, make a list and start typing things inside Google that might be roofing problems people are searching for. So, write them down and start making a list.

Also, there are numerous tools out there that will help you find these keywords above. However, we recommend you use:

I highly recommend you use all these to find the best keyword for your local area.

So with these tools, you type in these keyword suggestions, and the website is going to tell you how many average monthly searches of the number of people searching for that keyword, and you’ll want to go with the keyword with the highest monthly average. These tools also tell you if the competition is high medium or low for these keywords.

When it comes to the keywords, you need to set up that great website with individual pages targeting those specific keywords. So, you should have a page for every city and neighborhood.

What Are Some Examples of Keywords Structure You Can Use?

Well, below are some examples of the most common roofing keywords lists you can use:

  • Your City+ Roofing Services
  • Your City+Roofing Companies
  • Your City+Roofers
  • Your City+Roofing Contractors
  • Your City+Roofing Replacement.
  • Add Ons:
  • Near Me
  • Affordable
  • Experienced
  • In my Area
  • Warranty

Essentially if you have “Your City + Your Service” as your keywords and your ranking for them you should be doing great!

Roofing SEO: Optimize Your Website To Be Mobile Friendly

This has to do with making your website mobile-friendly. Smartphones are part of our daily lives, and Google has noticed that. So, if you do not have your website optimized to be mobile-friendly, then you are not even going to have a chance to be ranked on Google. So, what I want you to do is to go to Google Mobile test.

A website like what is below will come up, which will allow you to put your website’s address, as shown below. Within 30 seconds, you would get results that will either be a red X or a little green circle. If you get a red X, then maybe you might want to talk to your web designer to get that fixed, or you could fire him and get someone who can get the job done.

So, before putting up your new roofing website for roofing SEO, ensure that it passes this test. Do not assume because your website looks cool, or because your web designer said it is mobile-friendly; then it is- you want Google to tell you this.

Roofing SEO: On-Site Optimization

Build a Strong Roofing Website With Good Content and User Experience

One way you can build a site with good content, and user experience is to leverage multimedia to improve the on-page time. As discussed earlier, having all sorts of multimedia on your page, is what’s going to keep people on the page. One thing I will encourage you to do is to have videos. Videos are the biggest and the best way to engage your site visitors.

This could be a video of a drone flying over of you and your crew working on a roof; this seems to engage people. You could also have a video about you and your team talking about your company. Anything like that is going to keep people on your page and improve those user metrics, Google is going to see that, and it is going to lower your bounce rate. So, get those videos on your page and keep them high up on the page so people do not have to scroll to see them.

Furthermore, imagery helps well, and what by imagery are the images that aren’t stock looking. So, a lot of people like to use these stock images. Stock images are images that look like they were downloaded from Google images, which isn’t going to engage the user as personalized ones do. People want to feel like they know you- they want that trust factor, so, if you have these stock images all over your site, you going to lose them.

What I recommend you do is to get some kind of professional images taken of you, your team, trucks, and stuffs like that that you can put on your website, that kind of conveys that personal trust factor to the people that are visiting your site. So, I highly recommend you avoid using stock images.

Pages For Each Of Your Services

We have discussed this already. So, all you’ve got to do here is to make sure you’re as granular as possible. Also, make sure that each of these pages is optimized, which means you should have the main keywords in your title, and your header one on your page.

Use Your Main Keyword in Your Title and H1, and Relevant Keywords in H2/H3

So, your title is going to be the thing that pops up in search results, that’s the crucial factor which tells Google what your page is about. So make sure you have your main keyword in there, an example can be: “Denver CO Roofing | Roofing Contractors in Denver, Colorado”.

Also, ensure that the header one on your page should again use a variation of that keyword. Also, you want to keep these keywords for the user, so make sure that you aren’t putting something like- Roofing Denver- as the main title on your page. It might seem like it is great for SEO, but it’s not going to help you, it is going to hurt your user engagement. What I recommend you do is to use something more like The Premier Denver Experts That You Can Trust. Or something like that which is going to help people convey that trust factor, and also it still in-cooperate those keywords, of that Denver + Roofers in there. It is not just as blatantly built just for search engines.

Also, you want to use those relevant keywords through the content of your page. Typically, you’re going to have a bunch of headers on that page, so don’t just use Roofers, or Roofer contractors, you can use: roofing services, roofing experts, and variations as such across the page because this can help you rank for all those keywords that people are typing in to the search results.

Use Meta Descriptions That Sells the Click

Another big thing that helps with CTR is going to be the meta description. For those of you who might not know what meta description is, let’s assume you go to Google and you type in ” Denver Roofers” and the search pops up, you’ll notice that beneath the title of each listing, there is a little description about what the post is about or the services of that page- so, that description is what we refer to as meta description.

So, you want to make sure that that meta description is written in a way that is going to drive clicks. Do not just put something bland there. I recommend you use numbers or an offer, and stuffs like that that is going to stand out on the page and catch people’s eye and get them to click. This is going to help you a lot with click-through rate, and that click-through rate is going to help with your SEO rankings.

Add Names, Address, Phone Numbers in The Footer

With the use of Schema, you can integrate the name, address, and phone numbers on the website. It’s a specific type of scripting that tells the searched results, Google and other search engines what type of company you are, the services that you provide, and where you’re located- this is easy to install.

Blog on Ongoing Updates

Last but not least, you have to make sure that you’re always updating your website with new content. A lot of people talk about blogging, blogging is great, but you have to have a purpose behind it. Some people just blog every single day and post some 100-word article on their blog; this isn’t going to help you. You need something that is going to be quality, so instead of updating your website daily, I recommend that you update your website every two weeks or every month with like a new blog post- and that blog post is going to be something helpful.

An example can be a blog post that answers simple questions like “Does homeowners insurance cover damages from a hurricane?” This is informative and related to the topic of what you sell. These are some helpful topics you could blog about.

You could also have videos on there, but the main point here is to keep your blog active because when Google sees that your website is active and constantly updated, it ranks you higher.

Roofing SEO: Off-Page Optimization

We looked at on-page optimization, which is like half the battle. Building your authority off-page off Google is the biggest part, but how do you do it right? Well, let’s dive into that:

Claim and Optimize Google My Business Listing

Most of you are going this, however, there are a lot of contractors who haven’t claimed Google My business listings which are something your whole system will revolve around. So, make sure you go to get that claim, and you can do this by going to Google.com/business if you haven’t done that, it is just having them sending you a postcard, and you verify your office space or wherever your business is located. After receiving the card, all you’ve got to do is to fill it out, ensure to get your service area in there, photos, videos, logos, name, business hours, and everything you can in there to make sure it is filled out.

Also, make sure that you’re getting reviews, reviews are really important, but make sure you’re regularly responding to those reviews in the Google My Business dashboard. Reviews help with Google’s map rankings, and it doesn’t matter whether the review is positive or negative, just make sure you respond to all the reviews. This is because this doesn’t help you with only Google but visitors to the site will see that you’re active on your page.

Google also has Google Post which was released a few years back, and this also helps with Google maps rankings. But make sure you’re posting regularly on Google post with stuff that’s happening with your business, or offers or stuffs like that.

Get A Lot of High-Quality Business Citations Across The Web To Build Your Brand

You’ve probably heard this a lot of times, but you must get listed on all these major directories because this tells Google you’re a major brand. There are 100’s of them out there, it is not always necessary that the more the better, but definitely, get listed in as many as at least your competitors are and more. And finally make sure that your name, phone number, and address is correct through them as well.

 

Use The Best In Class Leveraging Tools To Build Up Online Reviews

Building up your online reviews, your online reputation, and leveraging the best in class tools such as Grade.us will automate to get reviews on your Google My Business or Facebook or wherever you might want to get reviews. There are also other tools like BirdEye, Podium, ReviewBuzz, and many more.

Build Authoritative And Relevant Links Back To Your Website From Other Websites

Links are still the number 1 ranking factor in Google, so you want to take advantage of that. You can do this by making sure you’re listed on sites like HomeAdvisor and Yelp, you can still get a free listing on those websites, a lot of times those are major directories.

Roofing SEO: The Secret To Getting Ranked Among the Top 3 on Google’s Map

These are two main factors that keep you part of the top three rankings on Google Map, and these are Google My Business, and Getting Listed.

Google My Business has to do with getting your Google My business optimized 110%, and making sure that your business revolves around Google My Business. And also, getting listed in all the major citation directories, social media directories, and also every search engine includes Google, Bing, and Yahoo. One thing most people don’t think about is Apple, a lot of people use Apple products these days, so you want to make sure that you’re listed on Apple Maps by using this link to get yourself listed there.

Again, reviews are really important, however, make sure those are Google reviews, and just try to get reviews everywhere but those on Google My Business is a huge ranking factor.

Many people kind of have this warped view of link building I feel like, and it has been that way. And I think that in the past years a lot of people used to build up a lot of spammy links, people still use them but they are not as effective especially for local search, they are not really what’s working.

You need to think about what’s in front of you and look at those low hanging fruits for links. And trust me those are the links that are driving your rankings in both Google Maps and organic search.

Think of local groups talking of roofing association, national roofing contract associations, and stuffs like that, and you can get listed in their directories. Also make good use of your social media such as Facebook, Instagram, Pinterest, BBB, and if you’re part of the chamber of commerce, that is a huge local link that you can get- and I know you have to pay for it but it is worth it. You can also get mentioned in local news articles, blogs of other websites, also if you support a local charity, you can get a link from them. Another good one can be local companies in your area, say you provide a partner type of service with another company, you can get listed on their website.

There are a lot of ways you can build links but competitive link acquisition is one of the ways I use, and it seems to be one of the powerful ways to do that. Google likes for you to get links from sites or stuff that are already ranking. So, what you can do is to go to the search results, and let’s assume you’re a roofing contractor in Denver, you can type in- Denver roofing contractors- and you can look at kind of those first one or two pages, and you can do this for different keywords, and when you’re done try to work to get links from websites that are actually ranking on those first two pages of Google. Because that is what Google loves, they love to see that you’re local.

If you’re listed on one of these sites that are already ranking, it’s a powerful thing for Google to see, so, it’s not a push-button thing, it is not easy, but once you do get these types of links, they can be super-effective. So, when you combine this with getting that low-hanging fruit, as discussed earlier, then you’re going to be on the top search results in no time.

What Do These Results Have In Common?

From this search results, you can see these sites have the following in common:

  • Claimed and verified Google Map Listing on Google My Business
  • Lots of Online Reviews
  • Lots of citation with consistent reference of NAP
  • Solid link profile across the website.

A Quick Recap On The New Roofing Local SEO Strategy That Works For 2020 and Beyond

1. Set up a Great Website With Pages With Each of Your Services and Each of The City You Serve

So, get super granular with it and have good content written for all those services. Also, make sure you’re hitting all those cities and neighborhoods that you’re serving. If you can write a page about that city and service, combine it. Eg; Roofing in+ the neighborhood. Also, do not forget to talk about all your services, and have some reviews from that area.

Also, add some images because that can help you immensely ranked in those organic search results.

2. Optimize Your Website To Be Mobile Friendly

Again, ensure that your web designer builds a website that can run fast on mobile devices. Do not take the designer’s word. Check if your site is optimized for mobile devices using the Google Mobile test.

3. Get Your Keyword and In the Title and Header of Each Page

Do not forget to add your Keyword and geo-modifier in the title of each page. Make sure it is listed because you’ve got to tell Google what you’re trying to rank for. However, ensure that you aren’t spammy about it and use different variations of those keywords.

4. Use a Quality, Well-Written and Unique Content For Every Page

Do not skimp on the quality and do not skimp on the amount of content either. Doing something like a 100-word page isn’t going to help you with your ranking.

5. Use Multi-Media To Enhance Time Spent On Page

I guarantee if you do this well, it is going to help reduce your bounce rate which will all boost your rank results. So, make sure you’re putting those images and videos of your team, and anything you can to keep people on the page.

6. Get Reviews From All Around the Web

Ensure to get your reputation up to using the software mentioned to get you a lot of reviews fast.

7. Build Your Citation and Consistency

Get listed in all of the major citations and all the major search engines, and make sure your brand is seen consistently across the web.

8. Remember to Post Updated Relevant Blog Posts Consistently

With this, posting every couple of weeks, or every month. Get a piece of content written and put it on your blog, this can be about your company itself, it could be about answering common questions about some roofing services that you provide and anything like that. Just keep your blog active because Google recognizes those stuff.

9. Build Links and Authority

And again, going back to building links, be creative, local links are great, and relevant links are great, so, keep those two words in mind. Make sure they are related to your city and help you rank in the maps. Finally, make sure that you have the authoritative link too, this could be high powerful blogs you could be getting links from, it could be news sites, and stuffs like that.

10. Leverage Paid Search To Identify High Converting Keywords

I do this all the time, I am sure a lot of you are running paid search, and again I recommend paid search because it helps you get leads fast, but you can really kind of get an idea of which keywords, when you’re running pay per click, are actually converting the best, and you can use that for your SEO. So, if you’re running ads right now, go to Google Ad’s account, and check out to know what people are searching, and see which ones are converting the best. If you have conversion trackers, you can see which keywords are typically getting you the most leads, and make sure you weave those keywords into your content, on the pages you want to rank.

Help is just a few clicks away for Roofing SEO

If you think these processes look technical and complicated for you, and you need your roofing website optimized perfectly for SEO, then BlackStorm is here for you. Apply for a consultation with us today and we will be at your service as soon as possible.

Categories
Local SEO SEO

Will the Need for Roofing SEO still exist in 5 years?

The Future of the SEO

As of late, there has been much conflict concerning whether Roofing SEO will be decimated in the near future. Is SEO dead, and if not, will SEO die? Some gurus have claimed that SEO is already dead. Studies show that since 2011, the use of social media has been increasingly rising, and the use of search engines have begun to decrease. Recently, messaging apps and other apps have become the leading force of website traffic. However, while the use of search engines has fallen, it doesn’t seem they are going anywhere within the next five years. While SEO will likely not be eliminated within the next five years, there are going to be some changes.

Social Media and Search Engines Intermingled

As stated above, over the last eight years, the use of social media has increased. SEO will not be eliminated within the next five years because social media and search engines will more than likely merge. Facebook has already begun to do this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google. Also, social media often sends users to another website to view content; however, this is likely to change as well. In the future social media will probably allow users to see the full content on their website and search directly from the social media platform. While SEO will not be eliminated, there will need to be some adaption.

Search Engines Will Become Even More Competitive

Even today, search engines are competitive, and usually, only the best get the most attention. However, competitiveness will become even more prevalent with the changes in SEO. Only the best search engines will produce repeated costumers: repeated costumers are imperative to a successful search engine. A few things that are crucial for SEO to stay above water is appealing search engines, quick loading ability, and the ability to navigate efficiently. If a search engine does not have these qualities, users will not bother using it. There are things one can look for to see whether the SEO is producing as it should: good on-page time, quality bounce rate, and a sufficient click-through rate. Moreover, if search engines are going to stay somewhat popular, they are going to have to adapt to the changes sufficiently.

Conclusion

As shown throughout this article, SEO has begun to evolve and is going to continue to do so with time. Therefore, there must be an adaption to the changes that have become prevalent. A crucial aspect of the evolution of search engines is going to be the use of social media. Social media is going to play a significant role in searches, if not a primary role. While the future use of SEO is not set in stone, there are going to be some revolutionary changes. It is hard to predict for sure what is going to happen in five years, but it is difficult to imagine that SEO will be completely dead. Instead, it seems more plausible to conclude that SEO will look drastically different than it does now.

Categories
Local SEO SEO

The Importance of SEO for Roofers in 2020

Roofing SEO – the Secret to Online Success for Roofers

Everything happens on the internet. Okay, maybe not everything, but when it comes to gaining customers, the internet is a vital tool. Roofing contractors need customers just like dentists or dog walkers need customers. The internet makes it possible for important advertising and marketing material to get in front of potential customers. It’s the 21st Century answer to Yellow Pages. What drives internet browsers to your roofing company is SEO or Search Engine Optimization.

The Internet Runs on SEO

Eyeballs matter and getting eyeballs on your roofing website takes good SEO content on your website. SEO content is wording that triggers a search engine like Google, Bing, or Yahoo to take notice of your website based on search words typed into the search criteria. For example, if the word “roofing” is used in the text, or content, that describes your business on your website and the person searching the internet types the word “roofing”, your website will be one of the websites that appears.

Better Roofing SEO Content Equals More Clients

The more words your website has in common with the words entered into the search determines where your website will appear on the list of results. These important words are called “keywords”. It’s important to know which words to use as roofing SEO keywords so searchers find your Roofing company. Keywords like “roofing contractor” and “licensed and insured” are just as important as “affordable” and “reliable” and “professional”. There are certain keywords everyone uses and some that make your website unique. By including these important keywords in the text on the web page, customers can find your business faster and easier.

Analytics and Data

All of the people who look for roofing contractors online are tracked and their activity is recorded. This helps web advertisers understand how many people have looked at their website, how long the user was on the website, and lots of other information. Web-savvy companies know how to access and analyze the data to better refine their website’s contents to get more views. Roofing SEO content is a critical component for gaining higher placement on the results list. That means more opportunities to do business.

Not a Roofing SEO Expert? Help is Just a Click Away!

When it comes to SEO for roofers and keywords, it’s possible to DIY it and sees what happens. Chances are you know a lot more about roofing than about internet practices and protocols. If you’re not an expert in website construction, content, and connectivity, you’re likely to miss the mark. Thankfully, there is a valuable resource to assist in getting the most out our your roofing SEO content and gain website views. Go to application page and discover exactly what you need to create, maintain, and get the benefits of quality SEO content for your roofing website.

 

Categories
Local SEO SEO Website Design

These Simple Design Tips Will Make You More Money With Your Roofing Website!

Do you feel like your roofing business is not getting new leads or clients it should?

Do you want to let prospects/ clients know about your roofing services?

If so, this post will show how roofing website design can help you outrank your competitors in the market.

Contrary to popular belief, you don’t need a huge roofing marketing budget to create a rocking online presence.

When done correctly, a roofing website is a powerful lead generation tool that can skyrocket your roofing business growth.

Recent studies show that over 92% of customers develop an opinion about your business when they visit your roofing site for the first time.

Don’t waste that first golden opportunity!

Use these roofing marketing hacks to make your roofing website rock.

Tip #1) Generate Your Roofing Leads, Don’t Purchase Them

Many roofing contractors are always swayed by brokers who promise to offer a steady flow of roofing leads. It sounds like a noble idea; a broker answers the entire calls and does all the adverts then, later he forwards the names of interested prospects to you. Even if your business books some jobs through this marketing method, it is not sustainable in the long term as you will have to depend on a broker and paying them.

If you want to get a continuous flow of leads, then you should focus on creating your brand name and a stunning roofing website. This will ensure that you will be the first roofer to be contacted when your services are needed in your locality. Once your roofing website appears on the first page of search engines like Google, Bing, or Yahoo, when your prospects conduct an online search of roofers near them, you will generate your leads.

Without further ado, let us explore the various roofing website tricks that will help your business rock the market.

Tip #2) Add Clear Calls to Action 

The Call to Action is an essential part of moving the property owners through the buying process, from the decision to awareness. It is generally a direction targeted to produce a particular response you can then act to call or email the prospect or customer.

Here are some CTA ideas for roofing contractors:

  • Invite property owners to comment on a post with queries like “what is the biggest challenge that you have had with your guttering system?”
  • Encouraging property owners to schedule a free roofing inspection
  • Suggesting social network shares like share these strategies on Facebook

Call to action are the most underutilized search engine marketing tools for roofing contractors. A good CTA appeals to the prospect by possessing these strong qualities:

  • Clear Objectives -it defines an explicit action that the prospect is needed to complete
  • Informative and accurate -it uses data-driven and tested information.
  • Responsive in design -a good CTA is both clickable and viewable

Tip #3) Include a Perfect Roofing Landing Page in  Your Roofing Website Design

A landing page is not just another old website page that your prospects land on. Instead, it is a page that is designed to convert. It is the first page that your potential client lands on when the social media marketing campaigns or PPC adverts. It is a powerful tool that you can use to grow your roofing business.

An active landing page generally has two parts:

  1. A landing page with a sole aim like getting the homeowner to register for a free newsletter or directing them to download a guide
  2. A form that collects customer’s information, which you can use later for your roofing marketing

 Here are the crucial qualities to look out for in an entire roofing landing page:

  • Conversion-focused design your landing page should be simple to understand for potential customers and ultimately assists them to convert.
  • The messaging of your roofing PPC ads should be consistent with the one contained in the landing pages
  • The Headlines should state the unique benefits of hiring your roofing company.
  • It should be packed with fill out forms to collect the details you require to qualify your roofing leads
  • It should incorporate various trust signs (social proof) like online reviews, testimonials, certifications, and images of your past completed projects.

 Tip #4) Start a Blog

A blog is a powerful tool that helps to attract potential clients to your roofing website with crucial information that portrays your expertise in the industry. Posting roofing blogs frequently makes your site to be friendly to search engines. They put more emphasis on roofing websites that post updated content regularly and thus rewards them with higher search rankings. This strategy can mainly be helpful in the highly competitive roofing industry.

Your blog should share all kinds of written content or video to help homeowners to protect their roof. Blogging is a great way to market your roofing business.

Tip #5) Make Your Roofing Website Design Mobile Friendly

Mobile search is local search. According to Google, the total number of mobile search exceed desktop search in 10 countries including U.S. Google punishes websites that are not optimized for mobile devices by displacing them from the top search results on mobile devices. Remember to look out for a responsive roofing website.

Tip #6) Incorporate a chatbot in your roofing website

Let’s face it: no roofer wants to pick up calls nowadays. But you can increase your conversion rate by incorporating a live chatbot on your roofing website. Every time a prospect land on your site, a chatbot window immediately pops up and helps them.

Your potential clients will get immediate responses to their queries without having to navigate the whole website, giving them higher chances of closing a deal, all without making phone calls to your business.

Ready to Make Your Roofing Business Rock Online and Crush Competition?

More than 90% of customers who are searching for roofing services will research information online. This implies that if your business is not correctly represented by a simple to navigate roofing website, you will be losing a huge of clients who want to book your services.

Another facet of building your roofing website and improving your online reputation is to ensure that your business appears among the top three in Google Maps results. 

If your roofing business name features prominently when a prospect types the word “roofer near me,” you are most likely to be contacted for a quote.

How We Can Help

Do you want to hire a web designer for your roofing business? Fortunately, we can help! Blackstorm roofing marketing is a premier web design agency that has helped countless roofers to dominate search engine results through their unique web design services. We have the experience, professional experts, and skills to create a responsive, unique, and functional roofing website that fits your budget.

If you are building a new roofing website or redesigning an existing one, then don’t hesitate to schedule a free strategy session today for more information.

Categories
Local SEO SEO

7 Myths About Investing in SEO for Roofers

Don’t Become a Victim of These Roofing SEO Myths

Roofing SEO is dynamic, and as a roofer, it can be challenging to keep with the constant changes.

The constant changes in the Google algorithm mean that false theories are floating around.

It’s effortless for roofers to fall prey to these inaccurate SEO facts doing rounds in the mainstream media.

Furthermore, there are so many digital and roofing SEO agencies that promise you heaven before delivering any value. “You said you wished to triple your organic traffic; you never specified whether it had to be from prospects/ clients interested in your service or product.”

Professional SEO agencies do not work this way.

Blackstorm Roofing Marketing team works hard to ensure that roofers dominate search engine rankings, improve their online presence, and boost their traffic.

Without further ado, here are the conventional roofing SEO myths exposed!

Myth #1: Roofing SEO is Dead

This misconception is widely spread by online marketers every time after Google updates their algorithm. Such marketers sway roofers to sign up for their YouTube Ads/ PPC adverts instead.

But the truth is that Roofing SEO works!

For instance, our roofing SEO agency has helped many roofing contractors to increase their revenue and traffic.

Besides improving organic traffic, the processes involved in crafting an SEO strategy will enhance growth in various ways.

For example, market research is also keyword research. Mobile accessibility, user experience, site security, and speed are essential components of a good SEO strategy.

Myth #2: Roofing SEO Takes Long To Produce Desired Results

SEO is a long-term plan for your roofing business. Roofing websites can be compared with large buildings in that your foundation must be strong to handle your future growth.

After one month of building, a real estate investor would not say, “where is the skyscraper built? I see you have squandered all your time laying the foundation, drawing architectural patterns, I want my complete building now!”

Building on a haphazard foundation and applying black-hat SEO tactics to rank high in search engines are poor Roofing SEO long-term strategies.

Truth be told.

It takes time for your roofing website to build trust and credibility. A professional Roofing SEO agency task is to plan and implement a strategy that steadily improves your organic search rankings without using orthodox or unethical techniques to achieve results.

Myth #3: Doing In-house Roofing SEO is cheaper than Hiring an Agency

Most roofers wrongly think that hiring a reputable SEO agency is expensive than an in-house SEO team.

Let’s face it.

If you hire an in-house SEO team, you will end up paying salaries, medical schemes, retirement benefits, plus other accrued benefits. You will end by paying more than your roofing business will gain.

Hiring an SEO agency comes with a lot of advantages. First, your roofing business will benefit more from the hands-on experience that these professionals are likely to bring on board. Since they have helped many roofers in the past, they will be able to identify SEO pitfalls that are affecting your organic search rankings.

Without proper SEO tools, your in-house team will not be able to deliver desired ranking results.

Unfortunately, you may not have the resources to purchase the tools needed for SEO. Luckily, hiring an SEO agency will help you take advantage of these tools at a fraction of the total cost.

Myth #4: Your Roofing Website Will Never Rank on #1 on Google

The truth is that you may not rank for keywords that are not important to your roofing business.

For example:

Let’s say your roofing business sells customized concrete roof tiles. You would rank on the first page of Google for “concrete tiles”(If you do, contact us), but neither your business would want to.

The majority of customers searching for “concrete tiles” will not convert to your roofing website. Someone looking for custom concrete tiles is likely to be a qualified lead.

A Reputable roofing SEO agency will help you get the right keywords that will bring relevant traffic to your website.

Myth#5: Roofing SEO is Unpredictable

Google algorithms are dynamic, and no one can tell how they are likely to affect your roofing website.

Discouraged? Don’t fret. This gives you another reason why you need to hire a reputable Roofing SEO agency.

Reputable Roofing SEO agencies excel in sharing techniques, results, and strategies because validating the benefits of SEO is a collective objective.

Besides having a bucket full of certifications, Blackstorm Roofing Marketing experts spend more time analyzing search trends, reading search engine news, and testing new SEO techniques.

Myth #6: Tool X Will Solve All Your Roofing SEO Problems

There are many Excellent SEO tools available in the market today like Semrush, Ahrefs, and KWFinder, amongst others.

Unfortunately, none of these tools can solve all your SEO problems at once.

The best they can do is to audit your roofing website and give recommendations on the things that you need to fix.

The problem that roofers face is knowing how to implement changes recommended by such tools.

That’s another reason to hire a roofing SEO agency to execute such changes.

Myth #7: I can buy my way to The Top of Google Results

Many roofers still think that they can trick Google to improve their rankings while bypassing an SEO agency.

Some roofing contractors have even gone further to purchasing social media shares to make search engines believe that their roofing websites are famous. They forget that Google is brilliant and can tell whether the traffic is artificially or organically generated.

Say Goodbye to Roofing SEO Myths

Roofing SEO is ever-evolving, and what is true today may become a myth in the future. As a roofer, you may not know what works and what doesn’t. Also, trying to educate yourself on SEO matters may take much time that you have used to run your business.

What You Get When You Partner with Black storm Roofing Marketing Team for Roofing SEO

Blackstorm Roofing Marketing enjoys a pool of talented SEO experts who make roofing marketing their business. The team thrives on developing winning roofing SEO strategies that bring clients to you.

Here is what you will get after hiring to do Roofing SEO for your business:

  • Transparent SEO monthly reports that are easy to understand.
  • No hidden charges (we stick to our initial quote)
  • No Long Term Contracts
  • Proven Track Record.

If your roofing does not have an SEO strategy in place, then you are missing out on potential leads, prospects, and booked jobs. It’s time to scale your roofing business!

If you want to know more about how SEO can benefit your roofing business, don’t hesitate to schedule a free roofing SEO strategy session with us today.