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10 Inexpensive and Super-Effective Tricks for Branding Your Roofing Business

As a roofer, you might think that branding should be left to the big names in the roofing industry. But the sad reality is, it doesn’t matter how small or big your roofing company is. If you are in business, you need to think about branding your roofing business critically.

Branding is just as crucial for small roofing business as it is for major roofing brands. Indeed many corporate brands try to appear like a small business to appeal to their target clients that opt to support independent businesses.

In the words of the Founder of Amazon, Jeff Bezos, “Your brand is what people say about you when you are not in the room.” Branding your roofing business allows clients and prospects to recognize your business while getting a feel of your values. More importantly, it differentiates you from your rivals. It is key to sustaining your roofing business and growing a loyal client base.

Major Steps of Building a Successful Roofing Brand

What Are the Major Steps of Building a Successful Roofing Brand?

Over 90% of small roofing business owners strongly believe that having a superior brand that sets them apart from rivals is crucial. More than 50% of roofing contractors say that branding is very helpful in attracting new business. What secrets do large roofing contractors hold? And how can small roofing business owners use them as inspiration?

Here are the four steps of building a successful roofing brand that every roofer should know:

Research Your Competitors and Your Target Market

Research Your Competitors and Your Target Market

Before you begin making any decision about branding your roofing business, it is very critical that you understand the prevailing market conditions such as your potential customers and competitors.

Here are some tips that will help you determine your rivals and potential clients:

  • Google your roofing service or product category and analyze the indirect and direct rivals that show up.
  • Look at the relevant social media pages or profiles that your potential clients normally follow and reprieve too.

It is crucial to handle this research phase before anything else because it will inform what your brand should concentrate on and set your business apart from the competition.

Define Your Roofing Brand Mission

State the values that you want to incorporate with your target audience base. Your mission and vision statements show the purpose of your business existence. It will help you brand your business across various channels. You need to present an original image of what your roofing business strives for.

Everything from your tagline to roofing logo design, your communication should portray your mission. Your roofing brands mission should strive to answer the following questions:

  • Why you started the roofing business?
  • What are your core objectives/goals?
  • Who is your target potential client?

Create a Value Proposition for Your Roofing Brand

Always concentrate on what makes your roofing brand valuable and unique. Find out something that will set your business apart from other roofing contractors in the market.

Incorporate your value proposition in every roofing marketing collateral that you are putting across various platforms. It is one of the essential steps in creating a successful roofing brand.

Market Your Roofing Brand

Market Your Roofing Brand

Develop a solid roofing marketing strategy to market your roofing business. Apply your branding in every roofing business material, from marketing collaterals, the website to staff uniforms. Put your branding in as many places as possible.

Identify new channels like affiliates, web, and email to promote your roofing brand. Also, promote your roofing brand in unexpected locations such as staff t-shirts, office goodies, and social media pages.

Building a successful roofing brand is a continuous process, and following the steps outlined above will help your business stand out from the competition.

Here are the top 10 Strategies to Brand Your Roofing Business & Crush the Competition

Find Your Place in the Competitive Roofing Market

Before launching any roofing brand building activity, you must understand the property owners you will serve. This includes understanding what your competitors are offering in the same area. More than being a roofer who solves a specific problem that businesses or homeowners have, you need to know the demographics interested in your roofing services.

Your roofing website content should be focused on the buying behavior and motivations of your potential clients. In trying to unlock all these important client details, you will realize the competitive advantage you have over your rivals.

The exercise to identify your potential clients will benefit all aspects of your roofing brand building process. Get a clear picture of who your potential customers are C-suite executives, middle-class earners, affluent residents, or working parents. Build what is known as a “brand persona,” an identity that your clients can resonate with and understand.

Develop Your Unique Roofing Brand Voice and Identity

Once you have crafted your roofing brand persona, the next step in branding your roofing business is developing a voice and an identity unique to you.

At this stage, you should be able to respond to the questions listed below:

  • What do you stand for as a roofer?
  • What do you want your prospects to recognize you for?

You can kickstart the process by developing your unique selling points and positioning your brand as a roofing industry leader. Define clearly who you are, the roofing services you offer, the clients you serve, and how you will serve them. Another excellent exercise is developing a list of keywords you would like to be associated with your roofing brand. Adjectives that describe the kind of roofing contractor you are will resonate with your potential clients.

Your voice and personality should reflect your digital roofing marketing campaigns, taglines, logo design, and communications. Consider your roofing brand as a metaphor and personalize it to identify the traits you are synonymous with.

Consistent and Strong Online Presence

Have a Consistent and Strong Online Presence

So you have figured out your brand personas and the message you want to convey. But where and how do you do that? The buyer profiles you create will assist you in identifying where prospects spend their time online. The most effective way to interact with potential clients is on their terms.

According to a study by BigCommerce.com, 21% of online buyers are likely to buy a product that has been featured in a brand’s Facebook post. A strong presence on social media profiles matters.

Remember to portray a consistent brand image on all your social media handles, blogs, trade shows, marketing materials, roofing website, etc. Consistency matters since it results in familiarity.

Provide Exceptional Client Experiences

What do clients say about you? More often than not, when clients talk about your roofing brand, they usually base it on experiences they have obtained engaging with you.

If you want them to speak about your brand in the positive light, you must do what you can to offer them exceptional service. This is not limited to the duration of the roofing service. It goes above and beyond that. Providing consistent and post-sale client support and service are equally important.

Improve Roofing Brand Visibility and Awareness

All this time and effort you are devoting to building a brand for your roofing business will only yield desired fruits if you enhance your brand’s visibility online. And a great way to do this is through influencer marketing.

Influencers offer credible and unique voices to the roofing brand message you are trying to convey. In their social profiles, they are the voice of reason that many clients tend to listen to. Whether through reviews, testimonials, or giveaways, they have their unique way of convincing your prospects to engage with your roofing brand.

Get Visual with Branding Your Roofing Business

Once you have defined your prospects, unique selling points, what’s working in the roofing industry, now you need to start designing your brand. Here are a few tips to improve the feel and look of your roofing brand.

  • A logo: Your roofing company logo is like the business. It is the very first thing that your clients will see when they encounter your brand. If you are starting a roofing business, a logo is the first thing you should design, as it will act as the starting point of all other visuals (like your business cards and other visuals).
  • Business Cards:  If you are in the roofing business, you need to have a business card, and the design should match your roofing logo and other marketing materials.
  • A Roofing Website: Your roofing website is like your digital real estate investment. When prospects visit your website, the feel and look should be consistent with the other branded materials.
  • A Roofing Brand Style Guide: Before you start designing, you must consider the details of your graphic design strategy, such as your fonts, color palette, and design dos and don’ts. A roofing brand style guide is an excellent way to organize your design so that you, your designer, and other team members working on your brand are on the same page.

Regardless of where a client sees your brand –whether by visiting a roofing website or seeing your logo, the feel, look, and design should be consistent across various platforms.

Integrate Your Roofing Brand in Everything You Do

This is a pro-tip when it comes to branding your roofing business. The process of building a brand is a continuous process. The idea of portraying a constant brand image online should translate to the real world as well.

Your roofing brand voice and image should be reflected and visible in whatever the clients interact with. If a client drives to your office, your roofing brand identity should be on display. Your interactions, as well as the environment, should reflect your brand’s image. Your logo design, roofing website, and slogan should reflect what your roofing business stands for.

Establish Yourself as an Authority by Using the Right Content

 

Establish Yourself as an Authority by Using the Right Content

As a small roofing business owner, you might not have a huge marketing budget. But fortunately, you don’t have to spend millions of marketing dollars to get in front of the right customers. There is a simple and more affordable way of getting your roofing brand name out there – content marketing.

Roofing content marketing works on various levels. First, it allows you to show off your roofing industry expertise. By positioning yourself as an expert in your field, your prospects will trust you. When the time comes to select a roofer to work with, they choose your business.

Content marketing is also great since it helps you to strengthen your roofing business branding. By developing a strong voice for your brand, you can strengthen your relationship with clients and assist in driving your business.

The point here is, there are tons of details about your roofing company that clients need and want to know. And if you can offer value and answer their queries through your content, you will build trust with those clients and translate it into doing business together.

Look for Partnership Opportunities to Brand Your Roofing Business

Customers like to partner with roofing brands they can trust. But if you are a new roofer, establishing that trust can be a daunting and time-consuming task. Is there a great way to speed up the process of building trust with clients? Search for partnership opportunities with other roofing brands that your client has already worked with.

For instance, if you are introduced to a roofing brand by another business that you have already worked with, then they are likely to transfer that trust to you, and as a result, benefit your business as well.

Brand Your Roofing Business

Work with our Team to Brand Your Roofing Business.

A proper roofing brand building strategy can elevate your roofing company to the next level. Fortunately, you don’t need to break your bank account to brand your roofing business effectively. All you need to do is a partner with a visionary and creative roofing marketing agency like Blackstorm Roofing Marketing. If you need help branding your roofing company and differentiate your business from the competition, kindly schedule a free strategy session with our experts to brand your roofing business today!

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Growth Strategies Lead Generation Marketing Roofing SEO Website Design

Slow Roofing Websites Doesn’t work: Tips on How to Speed up Your Roofing Website

Increase prospect’s engagement, conversion rates, and Book More Jobs with a faster roofing website. 

Are you wondering why your roofing website loads so slowly? Or are you searching for tips to help your roofing company website load faster? Does the speed of your site affect conversion rates and SEO?

These are concerns that plague the minds of our prospects and customers. Website visitors today have become more intolerant of slow loading websites. Even search engines like Google are nowadays rewarding faster loading roofing websites with a higher ranking than those without.

So if you want to stay ahead of your competitors, you need to take advantage of the situation mentioned above. Fortunately, this post will discuss crucial tips to speed up your roofing website and improve conversion in 2020 and beyond.

If you are dealing with a slow roofing website, keep reading for more information on fixing it.

Why Does My Roofing Website Load Slowly

Why Does My Roofing Website Load Slowly?

You might have come across the old age cliché that says “slow and steady wins the race,” but when it comes to your roofing website’s overall performance, that is undoubtedly a direct ticket to failure.

Improving your roofing website’s loading time is a win-win approach to keep the web users of your site happy and increase the revenue generated by your roofing business.

Here are our top reasons why turtles are moving faster than your roofing website: 

Non-Optimized Images 

An image is considered un-optimized when it has a large file size, undescriptive file names, and the site with no alt tags, which ultimately slows your roofing website’s performance.

Images created using software like Photoshop are saved as large files. Even though they contain a substantial amount of quality and detail, they can slow down your roofing website because of that excess detail.

Besides, Google does not see your images. Instead, Google reads the three or four-word descriptive terms to understand what the icon is all about. But without that description, Google does not know what your image is all about.

Excessive Usage of Ads 

Google AdSense can be an additional revenue source for your roofing business, but it can also slow down your website.

The most apparent effect of overloading your roofing website with adverts is more HTTPS requests that make your website unresponsive.

Mainly the rich media ads such as auto-downloads, pop-unders, and interstitials-may create hundreds of such requests, making your roofing website slow down its speed.

Failure to Use a Content Delivery Network

If you don’t use a content delivery network, then your roofing website will load slowly.

Content Delivery Networks (CDN) makes sure that your roofing website is served to a user from a nearby location. That helps your roofing website to load faster because the data travels a shorter distance between your user and the server.

High Roofing Website Traffic

A surge in roofing website traffic is another reason for the slow loading website.

Even if the information is conveyed super-fast, a roofing website can only hold a certain number of users each time.

Bandwidth is a technical terminology used to refer to the information an internet connection can handle at any given time. Broadband (large bandwidths) deliver information very fast and accommodate more users. “Mbps” refers to the amount of data that can be transferred per second.

Inefficient Web Hosting 

To display your roofing website online, you need to have a web hosting provider.

A web host is synonymous to a vacant unit in the real estate – It is the space where you create your roofing website.

When a prospect types your roofing website’s name into their browser, the web host serves your roofing website from their server. 

Some web host providers are better than others. If you choose an inefficient and cheaper web host for your roofing website, you will lose valuable clients because of your slow loading website.

Use of Unclean Code Slows Down Your Roofing Website

Use of Unclean Code Slows Down Your Roofing Website

Unclean coding is another common culprit for the slowness of your roofing website. When you create your roofing website, inline stylings, excessive new white spaces, unnecessary comments, and empty new lines can make your site’s stylesheet bigger, thus hampering its loading speed.

Your Roofing site CSS is not Optimized Properly.

Like Javascript, CSS is responsible for styling its pages and can delay it if left unoptimized.

Excess Social Sharing Buttons

It is crucial to let your prospects/clients quickly share your pages on social media; it can reduce your page loading time if you have too many social sharing buttons.

For such buttons to correctly do their job, you need to add them as plugins to your site. Such plugins will require retrieving data from their respective social media pages every time they are used.

Javascript Issues 

Javascript Issues 

JavaScript is the code that makes your roofing website interactive and functional for users. Without it, your roofing website will be so dull. However, if not appropriately optimized, JavaScript can slow down your site’s loading when prospects try to load it in their browsers.

When a browser attempts to display your roofing website, it must stop and the first load the JavaScript files it comes across. Render-blocking JavaScript slows down your roofing website loading speed.

Numerous elements on your Roofing Web Page

Your roofing page’s size is affected by various factors, including HTML, stylesheets, scripts, images, videos, and other items that may be on your website pages.

When you have lots of elements on your page, the page will load more slowly, which leads to a slow roofing website overall.

Too Much Flash Content

Although flash is an excellent tool for making your roofing website more interactive, it is more likely to slowly build your website load. Flash content usually is bulky in size and thus will make your roofing website load slower than usual.

Ideal Loading Time of a Roofing Website

What is the Ideal Loading Time of a Roofing Website? 

If your roofing website loads in less than 3 seconds, that is acceptable. However, anything beyond three seconds will make your bounce rate to increase sharply.

If your roofing website loading time exceeds 3 seconds, you must make speeding up your website your priority. But before you start this process, you must measure your current roofing website loading speed.

How to Speed up Your Roofing Website in 10 Simple Steps

Optimize all Images used on Your Roofing Website

With a vast selection of free photo tools available online, optimizing images found on your roofing website can be a breeze.

To optimize your website images, you need to compress them first.

Large images are often very bulky, and as a consequence, they load slowly.

The compression of such images helps lower the bandwidth of those images, consequently reducing HTTPS requests.

Check Your Web Hosting Provider

Your web host provider can have a significant impact on your roofing website speed. You need to select a web host provider with servers near where your prospects/clients are. If you are an American client having to access your site via a server in Northern Europe, that will affect your site speed.

Many roofers opt for cheap web hosting after they start a website or blog, so they select shared hosting. Over time, they publish more content, and their website grows, thus slowing down their websites. In such a case, they can upgrade their hosting plan and boost the speed of their website. Be sure to select the best hosting Service Company for your roofing company website.

Enable Browser Caching

Enabling caching improves your roofing website speed significantly and gives your prospects a more rewarding user experience. Caching usually involves the storage of static files like HTML documents, media images, and JavaScript and CSS files for faster and easier access. The database does not have to retrieve information every time there is a new request. The more applications loaded on your server, the more time it will take for your roofing website to load.

Remove unnecessary plugins 

Every plugin you add needs resources to run effectively. However, more resources mean a slow loading roofing website. If you have unnecessary or unused plugins in your site, you should delete and deactivate them to give your website speed the required boost. By removing unnecessary plugins, you can enhance your page loading time and, consequently, your roofing website’s speed.

Reduce HTTPS Requests

Roofing websites can be slow because of excessive HTTPS requests. When a potential client visits your roofing website, they ask for specific files. Their browser requests such data from your server using the HTTP protocol. These files include CSS, HTML, and JavaScript files. If you have a lot of https requests, the performance of your roofing website will get slowed. 

You can minimize such requests by:

  • Combining JavaScript, CSS, and HTML files.
  • Use CSS instead of images where possible.
  • Minimize the number of elements per page
  • Add a caching plugin

Social Media Platforms that Perform the Best 

Only use Social Media Platforms that Perform the Best 

If you know that your posts don’t get shares on Reddit or Pinterest, you can delete those buttons from your plugins. Reduce the number of social sharing buttons to three or four per page. That will help you to target high-value social media networks like Twitter and Facebook without overloading your users. It will also save your site from loading pages that are barely used. Your clients will not even miss them!

Reduce or Eliminate Third-Party Advertisers 

If ads cause your clients to bounce back from your site and reduce the loading time, you will lose valuable clients who are far much worth than your ads revenue.

If ads are your primary income source, you stand to lose clients by placing too many ads on your roofing website. Limit your ads to one or two per page and increase your roofing website speed. That will help to keep your prospects glued on your roofing website for an extended period.

Reduce the number of elements per page

To minimize the load on your roofing website:

  • Reduce the quantity and size of items in your roofing website. 
  • Consider whether you can attain the desired outcomes with few photos, details, or videos overall.
  • If you want to know whether you have too many elements on your page, perform a heat map test to understand what your clients/prospects are clicking and clicking. 

Increase Bandwidth to Cater to an unexpected Traffic Surge. 

High traffic is an excellent problem-every roofer should welcome it.

But to keep your roofing website loading faster, you need to increase your bandwidth.

It is a pretty straightforward process as you only need to call your web host and instruct him or her to increase your bandwidth. 

Use a Content Delivery Network to speed up your roofing website.

A CDN hosts your roofing website’s static files to deliver them effectively and minimize your server load and bandwidth. With a CDN, the requested content can be achieved much faster, since the server will be closer to the target end-users. As a result, there will be no latency, but your roofing website will load much faster. So, using a CDN will save a lot of bandwidth and significantly improve your roofing website’s speed. 

Hire a Professional to Optimize Your Roofing Website

Hire a Professional to Optimize Your Roofing Website Page Speed Today!

Various factors make your roofing website load slowly. This implies that several steps can help your site load faster as expected by clients. As a roofer, you don’t have enough time to run your business and speed up your roofing website. 

Hiring a seasoned roofing website design professional is an easy way of making your roofing website load faster. Professionals have the resources, expertise, and time to ensure that your roofing website loads in no time. 

If your roofing website loads slowly, Blackstorm Roofing Marketing can help.

We have an experienced team of web designers who are committed to optimizing your roofing website’s speed and helping you enjoy the best loading times ever.

Schedule an appointment online with one of our growth experts to learn more about our website speed optimization services. 

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AdWords Alexa Amazon Alexa Lead Generation Local SEO Marketing Paid Advertising Roofing SEO Siri

How to Win More Roofing Clients Using Voice Search Optimization in 2020

Have you ever posed a question to Siri?

How about other voice assistants like Google Assistant, Alexa, or Cortana? 

Whether you have answered or not, the sad reality is that;

Most of your potential clients have spoken a question or command to any of these online assistants.

They have asked questions like:

“Siri, where can I find the best roofer in Tennessee?”

“Alexa, is it going to rain tonight?” 

Research shows that customers who use voice search, almost 50% use voice assistants to find a local business. 

So what does that mean for your roofing business?

Your roofing business cannot ignore voice search and expect to win more jobs online. 

Every roofer who operates a roofing website understands the value of search engine optimization. For years, roofing marketers, hoping to popularize their blogs, would research keywords and use them sparingly throughout the content to rank #1 on Google search results when prospects look for them online.

What is Voice Search Optimization and How Does it Work

What is Voice Search Optimization and How Does it Work

Voice search optimization refers to the process of optimizing your roofing web pages to appear in voice searches. Voice search is any search a prospect performs on the web using a voice command instead of text or typing.

But how does voice search work? Here is a breakdown of how things work in voice search in four simple steps: 

  • A prospect/ client initiates a voice search by addressing the device voice assistant using pre-programmed voice command (“Hey, Alexa,” “Hey Sir” or “Hey Cortana”)
  • The prospect/client gives authority or asks a question: “where do I find the best roofing contractor over here?” Or “SEO movie release date.”
  • Based on the kind of technology that the voice search uses, it will collect the packets of sound as syllables, phrases, or sentences.
  • Finally, the voice search system will translate the sounds’ units to text and initiate the search process.

Whew! Fortunately, we don’t have to worry about that too much. But isn’t it refreshing to understand what goes behind the scenes?

What is the Role of Voice Search in SEO? 

What is the Role of Voice Search in SEO? 

SEO is one of the most crucial marketing tools used by roofing contractors all over the world. Since its inception, SEO has undergone various changes, most of which come from the search engines’ limitations. Voice search and artificial intelligence will affect your roofing business progression with SEO. Roofers will now have to align their keywords to take advantage of this new technology to drive more demand and income.

Voice search will affect how roofing website content is written and narrow down to the target market more precisely within a short time. It will also assist offer relevant feedback after sieving through a massive amount of information. This will give your roofing business a competitive edge as it will concentrate more on the target audience. Furthermore, artificial intelligence can be used to analyze layouts, marketing content, and UI graphics.

Experts believe that voice search will eliminate the possibilities of black hat SEO, as it will help them detect false keyword stuffing in the coming days. Be it a personal computer, laptop, or mobile, voice search makes it easy for people of all ages to find local roofers by speaking to their gadgets. This ease of use in daily life will help voice search to grow in the coming days.

Why Do Roofing Contractors Need to Invest in a Voice Search Optimization Strategy?

A voice search strategy is essential for your roofing business. With more clients/prospects using voice assistants like Google Assistant, Alexa, or Siri, you need to invest in this strategy to reach them, mainly if you operate locally. More than half of voice searches are used to identify a local business.

Here are some of your roofing business benefits by implementing a comprehensive voice search optimization strategy:

  • Increased roofing website traffic
  • Raise your brand visibility and awareness
  • Enhances client engagement
  • High scope of roofing sales and conversions.
  • Drives more prospects to your roofing business.

How to Win More Roofing Clients with Voice Search Optimization

Now that you have understood the ins and outs of voice search technology, it’s time to know how to use the information gained to generate more roofing conversions and draw potential clients with voice search.

Create an Easy-to-Read Site Map

Your sitemap is how Google recognizes your search terms and their relevance to the prospect’s or client’s search. When you create a new roofing website, consider the keywords you are choosing and how they will rhyme with what your clients are searching for online.

If your map is organized and clean, Google will instantly recommend your roofing website if a web user performs a voice search for proper phrase or keyword. It is also highly recommended that you revise your old content to see if there are revisions that you can make in your URL link. This small tweak will help your business reach more clients searching for information related to your niche online.

Re-evaluate your Keywords

It is estimated that by 2022, more than half of American households will have a smart speaker. Combine that with the fact that every adult owns a smartphone with voice search capabilities, and it is easy to see why roofing contractors need to rethink about their keyword research strategy. We need to think about how an average homeowner would initiate a search and concentrate on those keywords.

How to Prepare Your Roofing Business for Voice search Revolution

Speech recognition and voice search software are on the upward trend like never before. If you have not been affected by the voice search yet, then know that it is around the corner, and over time everyone will be swept by the marvels of voice assistants like Alexa, Siri, or Google Assistant.

It is estimated that by 2020, almost half of the total online searches will be voice-activated (source). Voice search is the new wave of a technology revolution that roofing contractors must adapt. But the question is, how can you prepare your roofing company for this bleeding-edge tool? This post will discuss how voice search can be utilized and how it will change your business and the roofing industry in general.

Here are some of the things you can do to get your roofing business ready for voice search:

https://miro.medium.com/max/2464/1*3P52v4dQ0o8w0UVDqk7bcQ.gif

Improve Page Speed

Prospects/clients expect fast results for their voice searches. Most of the voice searches are performed over mobile and devices like Amazon Echo. And roofing website loading speed is an essential aspect of cellular search ranking signals. It was found out that the average time for a voice search results was 54 seconds. If you want to increase your chances of showing up in voice searches, make sure that your roofing website loads faster.

HTTPS and SSL Certificates

HTTPS prefix and an SSL certificate validate your roofing website security. Google had announced that in 2014, HTTPS would be considered as a priority ranking factor. This would apply to voice search as well. This shows that securing your roofing website with an HTTPS certificate will help your site to appear in voice searches.

Informative, easy-to-read and long-form quality content

Contents that are easy to read, having 2000-3000 word count stand a high chance of ranking high in voice search results. However, stuffing your posts with meaningless words to appear in voice searches is not the ideal method. Google selects content quality over quantity. If your post meets quality content guidelines, then Google will consider it the best pick.

Content engagement also plays a vital role in voice search rankings. Though Google does not consider social media signals when ranking roofing websites. It has been observed that highly engaging content tends to rank high in voice searches.

High SERP and Featured Snippets

Domain rating is more preferable than your page authority. Hence, a roofing website with more quality backlinks will be superior to one with an excellent backlink ratio. A roofing website with a higher domain rating ranks better in the search results.

Another factor you need to consider is the featured snippet section. Snippets are regarded as the ideal results of voice searches. More than 40% of voice search queries are answered in these featured snippets. They contain precise answers to user’s questions in a concise format. But you need first to make sure that your roofing website gets on top of the search engine results. Only pages that feature in the first page results of Google will appear in the featured snippet section.

Mobile Optimization

Mobile Optimization

Do you know that 1 out of 5 adults in America uses voice search at least once every month? The better mobile experience has become an essential factor in voice search optimization. Furthermore, Google has already announced that it will reward mobile-friendly roofing websites with a higher ranking.

Strengthen Your Roofing Marketing with these Voice Search Optimization Tips

Use Natural Language to Appear in Voice Search Results

Prospects use more conversational queries when performing a voice search. For instance, they are more likely to inquire, “At what time does roofer x open today?” or “Roofer x office hours.” So make sure that you try to include as many conversational keywords as possible. Such kinds of queries are also known as long-tail keywords. They are usually longer and tend to take the form of questions and phrases. Voice search results are generally delivered on the 9th grade English level, so make sure that your content is presented well and easy to understand.

Device

Check the kind of devices your prospects are using and optimize your roofing website for such devices. While voice assistants are found on smart speakers, research shows that most of these searches are performed on handheld devices such as smartphones and smartwatches.

Locale

Prospects searching for something local (such as a local business) are three times more likely to perform a voice search (particularly on a mobile phone) than a text-based query. What does that mean for your roofing business? It means that you need to be on top of your internet marketing game (like your online reputation and local SEO) if you want your roofing company to get found on voice searches.

5 Voice Search Strategies that you can apply today

Strategy #1:  Focus on giving answers directly

If you want to get the most out of your voice search strategy, begin by answering questions directly.

Did you know that over 50% of voice searches rely on featured snippets?

Such featured snippets answer questions from prospects directly.

Prospects normally perform voice searches in the form of questions.

(“Siri, how do you find an experienced roofer here?”)

(“Alexa, is it raining today?”) 

As a roofer, you need to start posting your content on the FAQ page for the most common questions that prospects ask, making it easier for your roofing website to get found in the voice search results.

To boost your visibility, keep your answers brief. 

Strategy#2: Make your Content Easy to Read 

When Google gets results for voice searchers, it attempts to locate content that an average customer can read and understand.

Don’t try to show off your roofing website using all the technical jargon, you know. 

Keep your website content simple that it can be understood by ordinary people so that your sites get found on voice search results. Also, make sure that your site can be followed by all visitors who interact with it.

Follow SEO Best Practices

Strategy#3: Follow SEO Best Practices

Did you know that roofing websites that rank high in desktop searches have the same chance of getting found on voice searches?

The reverse is also true.

If you have not optimized your roofing website for SEO, you will not get found on voice searches. But there are several things you can do to make sure that your roofing website gets found on top of search engine results, including the following:

  • Speeding up your roofing website
  • Integrating keywords on your roofing pages
  • Making your roofing website mobile-friendly.

So, you need to re-evaluate your SEO strategy to appear prominently on voice searches.

Strategy #4: Make Business Details Accessible 

Consider the kind of information that prospects might want to know about your roofing business when thinking of using your products or services.

They might want to know your:

  • Business hours
  • Address
  • Phone number
  • Customer reviews and ratings. 

And virtual assistants such as Siri are the convenient and fastest way of getting such details. Therefore make sure that these details are readily available on your blog, roofing website, and online business listings (like Google My Business and Yelp).

Invest in Local Service Ads from Google

Strategy #5: Invest in Local Service Ads from Google

Besides the regular pay-per-click ads, Google currently offers local service ads on top of its search engine results.

Local service ads help potential clients to learn about local, Google-verified roofing businesses and even book jobs directly from the ad. 

If you have invested in these ads currently, the good news is that you will experience improved voice search visibility. If you do not use local service ads, you need to invest in them, giving you more leads in text-based and voice searches.

Boost Your Roofing Sales with Voice Search Optimization Now

Voice search optimization will assist you in generating more leads for your roofing business and earn more sales. By implementing the voice search optimization tips discussed in this post, you will drive more voice searchers to your roofing company. 

Are you feeling overwhelmed by implementing these voice search optimization strategies on your business? Don’t fret as the Blackstorm Roofing Marketing team is ready to help optimize your roofing website for voice search. We have a team of experienced SEO specialists who will ensure that your business appears on top of voice search results.

Don’t miss out on potential roofing jobs because you don’t have a voice search strategy. 

Ensure that your roofing business is visible regardless of the device your prospects are using-whether it is Alexa, Siri, or desktop using text searches.

If you want your roofing business to be found on voice search results and don’t know to start, kindly schedule a free strategy session with our experts to win more roofing clients today!

Categories
AdWords Industry Knowledge Marketing Paid Advertising PPC Website Design

How to Build a Successful Roofing Company from Scratch

If you have ever thought about building and running a successful roofing business, you are not alone. Having a flexible schedule, being your boss, and enjoying more of the financial rewards that come with roofing company ownership are excellent reasons to build your own roofing company. 

Every successful roofing company started with a passion and drive. Even business moguls like Warren Buffet, Bill Gates, and Jeff Bezos began building their business from zero. It’s one thing to work in a profession you enjoy, but it is a whole different story turning that profession into a successful roofing company that supports your employees, you, and your family. 

Running a successful roofing business can be daunting. And that explains why so many roofing companies shut their doors even before they get started. Yet, running a successful roofing company is not challenging when you can avoid and spot the pitfalls. 

A Step-by-Step Guide on How to Start a Roofing Company from Scratch

A Step-by-Step Guide on How to Start a Roofing Company from Scratch

Building a roofing business from scratch does not have to be complicated or hard, but it requires some work and planning. Here are the most crucial ten steps to follow when building a roofing company from scratch.

Research Your Target Market

Step 1: Research Your Target Market

As a new roofer on the block, you need to research your market carefully. Try as much as possible to discover the level of demand for your roofing services and how your rivals are trying to satisfy that demand. Knowing what your competitors already know won’t cut it. Dive into your target market and analyze it like a pro. Search for keywords that are related to the roofing industry. Don’t fret if your target market seems flooded. You can use this as your competitive advantage. It implies that if it is working for other roofers, it can still work for you. It also means that there is money to be made here.

Write a Plan for your Roofing Business

Step 2: Write a Plan for your Roofing Business

I know this is not the “most fun” part of starting your business, but a crucial step in building a successful roofing company. A clear business plan is vital for success as a roofing contractor. It will assist you to discover the specifics of your roofing business and unearth some unknowns. Here are some questions that you need to answer in your business plan.

  • What Are the Costs involved when starting a Roofing Company?

Though you can start your roofing business in your compound, extra space will be required as your business grows. Storage space to keep your roofing materials must be available. Additional expenses include renting/purchasing an administrative office to paying for high-speed internet, labor, and utilities cost. Workers and liability insurance costs must also be paid. Other recurring expenses include employees’ salaries, office supplies, and internet costs.

  • Is the Roofing Business Profitable?

Yes, roofing is a lucrative venture where you can make a six-figure profit after a few years of operation. Roofing contractors who have been in business for several years can make thousands of dollars in profit every year. Expand across states, the nation, and counties, and your roofing business will make millions of dollars in profits each year.

  • How Will You Make Your Roofing Company More Profitable?

The key to increasing your roofing company’s profitability is to reduce the cost of material and labor while securing a stream of new leads/ clients. Establish your offline/online reputation as a high-quality roofing contractor, and you will start to charge more than your competitors for the same services. Experienced roofing contractors have a lot of knowledge and skills that property owners are willing to pay for. If you have a dumpster that you don’t use all week long, you can consider renting it out to another roofer who does own one. If you have a storage/office space that you don’t use in full, consider renting it to another business owner.

  • How do you choose a Name for Your New Roofing Company?

Naming a new roofing business can feel as daunting as naming a newborn or a puppy. Fortunately, we had already published a guide on choosing a roofing company name that can help you along. In the meantime, keep these tips on how to name your roofing business in mind;

-Avoid names that are too long and difficult to spell.

-Make sure that your preferred name is not being used by other roofers online or offline

-Think of how your name will appear in your website URL and social media platforms.

It would be best if you considered your business plan as an outline of your company. A good business plan should contain the following information: 

  1. Executive Summary: This explains your roofing business services and the problems it solves for the consumers.
  2. Market Evaluation: This should discuss the market you are serving.
  3. Marketing strategies: How will you dive into the market and sell your roofing services/products?
  4. Operational plan: this outlines the day to day operations of running your roofing business.

Step 4: Form a Legal Entity

You need to establish a legal business entity like LLC, which prevents you from being personally liable when your roofing company is sued. You can opt to choose several roofing business structures, including partnerships, corporations, sole proprietorship, DBAs, and LLC’s. Your accountant or financial adviser will select the one that is appropriate for you.

Register for Taxes

Step 5: Register for Taxes

If you are starting a roofing company, the IRS website is the best place to understand the various state and federal taxes affecting your business. Start by checking with the IRS’s Small Business and Self-employment center. Furthermore, you need to check the tax obligations required by your respective state.

Step 6: Open a Separate Bank Account and Credit Card for Your Roofing Business

Opening a separate credit card and bank accounts for your business are crucial personal assets protection.

When your business and personal accounts are mixed, your valuables (such as your home or car) are at risk if your roofing company is sued. This is what is referred to as piercing your corporate veil.

Step 7: Get the Necessary Permits and Licenses

Failure to obtain necessary licenses and permits can lead to hefty fines or closure of your roofing business.

Local and State Business Licensing Requirements

Specific state licenses and permits may be required to operate a roofing company. Know more about licensing in your state by visiting SBA’S reference to state licenses and permits.

Service Agreement

Roofing contractors must request their customers to sign a service agreement before they begin a new project. This agreement spells out customer expectations and reduces legal disputes by spelling out payment conditions and terms, intellectual property ownership, and service level expectations.

Certificate of Occupancy

You can operate your roofing company out of a storefront. A roofing business that operates out of a physical location needs a certificate of occupancy. This certificate confirms that all zoning laws, government, and building regulations have been satisfied.

Get Insurance

Step 7: Get Insurance

Just as with permits and insurance, your new roofing business requires protection to operate safely and lawfully. There are various kinds of insurance policies created for different types of companies to cover unexpected risks. If you are not sure about the kind of risks your business may face, you need to start with general liability insurance. Another notable insurance policy associated with roofing businesses is worker’s compensation insurance. If your roofing company has employees, then most probably, your state will require to have a workers’ compensation coverage. 

Market and Promote Your New Roofing Business

Step 8: Market and Promote Your New Roofing Business

Why should a property owner select you to install or replace their roof?

That’s a significant question if you want to build a successful roofing business. And the answer lies in your roofing marketing. But if you are just starting your roofing business, it can be daunting to know where to start. Fortunately, this post will discuss crucial roofing marketing strategies that will help your business nurture trust, generate referrals and earn more clients;

Create a Stunning Roofing Website to Market Your Business 24/7.

Your roofing website should act as your virtual sales representative 24/7/365 and generate a stream of qualified leads. How you create and use your site will influence your roofing marketing activities-but just building one will not skyrocket your roofing sales automatically. If you want your roofing website to market your business online, it needs to have these four main things:

  • It needs to be super-fast: The average client expects your web page to load in less than three seconds.
  • It must be Functional: Roofing websites should be appropriately coded for SEO, which implies adding structure to the site with metadata like optimized images, schema, Meta, and title tags.
  • Your roofing website needs to be mobile-friendly: Over 50% of overall U.S. traffic comes from tablets and smartphones.
  • It must be secure: More than 40% of all roofing websites that appear on the first page of Google are HTTPS, which is why Google has confirmed that it favors secure sites over unsecured ones.
  • It needs to provide helpful Quality Content: A significant ranking factor lies in the quality over your website’s quantity.

If your website is missing any of the above features, you need to partner with a reputable roofing website design agency like Blackstorm Roofing Marketing. 

Boost Your Roofing Website Conversion Rate with a Redesign

Boost Your Roofing Website Conversion Rate with a Redesign

One of the best ways of increasing your roofing website conversion rate is by requesting a website redesign from our experts. Our experienced web designers will work round the clock to ensure that your websites generate more qualified leads and skyrocket your roofing sales.

Maximize Your Reach on Google

To get more roofing clients/leads, your business needs to appear on top of the Search Engine Results Page (SERP). 

Here are some tips that will help you to stay off Google results:

  • Use keywords strategically
  • Incorporate featured snippets
  • Get quality online reviews
  • Make sure that your Google My Business Listing is accurate and complete
  • Stay on top Google Algorithm updates
  • Leverage Local service ads.
  • Create profiles on directories like Yelp, Angie’s List, or Thumbtack. 

As a roofer, we understand you are busy managing your employees and sourcing materials, making it daunting to optimize your roofing website for search engines on your own.

The good news is that Blackstorm Roofing Marketing has a team of experienced SEO professionals who can help your roofing website rank on the first page of Google and outshine your competitors online.

Invest in Paid ads to Increase Booked Roofing Jobs

Pay per Click advertising allows roofing businesses anywhere to be found on the first page of the Google search results. It is digital marketing where roofers display ads and pay the advertiser once their ads are clicked. The two significant advantages of PPC are controlled relevance and visibility.

Use Social Media Marketing and Remarketing

Use Social Media Marketing and Remarketing

Once you have created your roofing website and started getting some traffic, make sure that you remarket your roofing services to potential clients who did not contact you. This implies that showing them ads even after they have navigated away from your site. This is important because most prospects will not contact you on their very first attempt.

Social media marketing is also a great option. With a combination of internet marketing and some local service ads, you can target a customer directly with a new client offer.

Manage Your Reputation Online and Offline

When it comes to selecting a roofing company, reputation plays a critical role. After all, no property owner wants to work with a roofing contractor who does a shoddy job, does not meet deadlines, or does not stand behind their promises.

Word-of-mouth recommendations are still a significant factor in how commercial and residential clients select a roofing contractor. To take advantage of these positive recommendations, ask your happy clients to refer you to their relatives and friends.

Online reviews are critical too. You need to make sure that you earn more Google reviews and respond to the reviews you obtain. If that sounds too hard for you to do, make sure that you partner with Blackstorm Roofing Marketing to manage your roofing company reputation offline and online.

Make Money from Bad Weather

By targeting your roofing marketing to local and seasonal needs, you can create campaigns in response to weather events and make some dollars from the bad weather.

Based on the country’s region, your roofing company is situated, your clients may need rain gutters to deal with heavy downpours or rain barrels to save water. Property owners might need lots of roof after severe windstorm damage or before a significant rain is predicted. These are just a few examples where marketing and business activity can correlate with the weather. 

Pay-per-Click ads can help you make most of the bad weather. Such ads provide a great way of targeting both seasonally and locally.

The Bottom line 

If the above tips seem so hard to implement on your own, don’t fret because you are just other roofing contractors we have helped over the years. Your primary focus should be on running your roofing business and leave the rest to us. If you need help in getting more leads and sales from your new roofing business, kindly schedule a free strategy session with our growth experts for assistance today!

Categories
Growth Strategies Lead Generation Marketing Promotion SEO

The Ultimate Guide for Commercial Roofing Marketing in 2020

Increasing roofing sales is the fundamental objective of countless contractors, small and large alike. Finding new prospects to book jobs with your business is a crucial part of the whole sales process. It may be hard for some contractors, but if your goal is to improve your roofing sales, you need to consider which marketing strategy will be ideal for your target clients. 

As a roofing company owner, you know that booking jobs is essential to your success and growth, and many other roofers wonder if there is something specific they can do to improve their close rate. Do you offer exceptional roofing services or products but aren’t attracting the right clients to book jobs with your business? That’s okay. 

This post will provide valuable roofing sales strategies to raise your presentation game so your company can secure more jobs than ever before. 

Professional roofing Image

Convey a Professional Image from the Word Go

An effective roofing sales presentation is much more than offering information about price or services. From the time you drive up to the building, everything about your behavior and appearance matters, including the clothes you wear on a material day. Dress appropriately, show respect to the homeowner and their building and remember to carry all your marketing materials, from video presentations to brochures, ready to go.

Focus on Educating, not booking a Job 

While many roofers focus on closing and pitching, ensure that you take time to educate your client about your services or products. Of course, you want to leave with a signed contract, but also you don’t want to remove the power of deciding for your client. According to a roofing contractor, over 90% of homeowners said the roofer they hired explained the essence of artistry and plan for achieving that objective. 

The client will trust you more if they feel that they are making a well-informed decision regarding your roofing services. Act as an expert and guru-which you are! During your presentation, discuss how the roofing process works, what the property owner can expect, and the benefits of quality materials and artistry.  

Differentiate Your Roofing Business from the Pack 

There has to be something that sets your roofing company apart from the rest out there. If not, why should clients turn to your business for their roofing needs? One of the most effective roofing marketing strategies is to discuss what makes your business a better option than other local roofers, whether you can handle complex projects or your crews.

In the modern business environment, the easiest way of getting ahead of rivals is to specialize. Maybe you can concentrate on using uncommon roofing materials. Perhaps promote a different roofing style. Whatever you opt to specialize in, focus on it as a way of getting ahead of the curve. Make your roofing business visible to your target demographic.

Evoke Scarcity

No property owner wants to hire a roofing contractor who struggles to get by, right? Everyone wants to partner with a roofing company with a consistent business since your customers understand that well-booked roofing contractors do an exceptional job.

Use this line of thought to create scarcity, if applicable, to your roofing company.

Here’s how you can do it.

If you are super busy, then portray that fact off! Show your ever busy schedule in your online profiles, like social media, and even during a conversation with the client. Scarcity can help to increase closing rates dramatically. The point here is to assist your leads to realize that they need your services more than you can offer them.

Referrals to Increase Roofing Sales

Use Referrals to Increase Roofing Sales 

When it comes to booking roofing jobs, never undermine the power of client referrals. Your prospects will be more comfortable partnering with you if you can show the testimonials from previous customers. Referrals are the building blocks for any roofing business that wants to increase sales. Nothing speaks louder to property owners more than the previous customers that you serviced. Make sure that you use such referrals when discussing with the homeowner.

Serve Your Existing Roofing Customers

One of the most straightforward but useful tools in your roofing sales arsenal is your current customers’ list. If you want to increase your closing rate significantly, then pitch to those customers who already know you.

Consider getting in touch with your existing leads through telephone, emails, or even flyers to inform them about any seasonal offers, discounts, or promotions. You have already developed trust with your existing customers, so leverage that network to boost your roofing sales.

Financing on roofing to Attract More Clients

Offer Financing to Attract More Clients 

Roofing is a considerable investment in your commercial or residential property. So to reduce the cost a little bit, provide pre-qualification and financing. Financing is the best option for property owners who need a new roof but don’t have enough money. As a roofer, make sure that you do whatever is possible to fit your client’s budget.

Listen and Understand Your Ideal Roofing Customer

As a roofing contractor, you can learn many things by listening to your customers. Ask yourself this question; what challenges is my ideal customer facing?

Your typical customer is possibly anxious about the state of their roof. 

What anxieties and frustrations do your roofing customers have?

  • Maybe they are frustrated because their roof looks unappealing?
  • Perhaps their family is stressed because of a leaking roof?
  • Maybe snow has spilled on their top, and they need to have it removed fast.

Listening and understanding the problems of your ideal roofing customers puts you in a superior position. You can create a superb sales copy and address the issues in a relevant and super focused way.

Many times, roofers take for granted the power of creating meaningful relationships with their customers. Remember, you are partnering with people on the most crucial belonging; their home.

Show Clients Their Warranty Options

Warranties can be nerve-wracking and confusing for your customers; make sure you educate them about your warranties. Information is the best weapon when it comes to closing a roofing sale. The more details your customers have about your warranties, your process, and what you can offer on the site, the more they can entrust you with their roofing projects. A contract can ease a lot of fears and worries in homeowners. Explain all your warranty options and assure your prospects that you will be there for them always. 

Come Prepared

As a roofing contractor, you already know that your job is inherently visual. In simple terms, your customers want a roof that looks good, and anything that you can do to give them this assurance will go along in closing the sale. This implies that you should come armed with brochures, a portfolio, and other marketing materials so that you can show potential customers what they can expect.

By doing so, you will create trust between your business and the homeowners, assuring them that you are concerned about upgrading their homes. When you come prepared, you place yourself as a more interactive and professional option. This alone will improve your business brand image in customers’ eyes, assisting you in attracting many clients and growing your business.

Sell Your Unique Value

Do you have twenty years of roofing experience? Do you have specific certifications or an excellent portfolio? Always make sure that you build your roofing sales pitch around your unique selling point. Simply put, you want to do everything you can to distinguish yourself from the competition. In doing so, you can rise above other roofers in property owners’ minds and gain the much needed competitive advantage. You want to ensure that your business name is paramount when clients think of roofing services, and an excellent way to do that is to promote your unique value.

If your customers have ever had a poor experience with roofers in the past, make sure that you differentiate yourself from such roofing contractors. Make sure that your meeting with potential customers is professional and educational. 

By promoting yourself as an authority in the field, you will gain your prospects’ trust and utilize your unique selling point to win more customers. 

You can also promote your unique selling point in various ways. For instance, if you use high-grade roofing materials, you want to make this known to property owners. Don’t just mention that you use high-quality materials, but instead discuss what benefits it can offer them. By proving that these materials are the best for their home, you will differentiate from the competition and close a deal.

Provide Amazing Roofing Experience

Always Over-Deliver and Provide Amazing Roofing Experience

Suppose you want to make sure that clients book jobs with your roofing company, again and again, over-delivering is paramount. Providing a terrific service that makes your clients happy is one of the effective ways of improving your closing rate. Why is that so?

Since your leads first do their homework on your company before contacting you, they ask their family and friends, read reviews, and check out your previous completed projects.

When offering an exceptional roofing service to clients, don’t view it as a short-term project. Instead, make a long term investment in your client and establish an opportunity for repeat business. Customers should obtain the same experience, no matter how small or big your roofing company is. Consistency is one other essential element of service to your clients.

Ask For the Roofing Review

Ask For the Review

We live in a society that values social proof. For this reason, your business profiles must show great reviews.

Always remember to let your customers know you appreciate and require reviews from them. Ensure that your happy customers still pen down a check on your online profiles (such as Thumbtack and Yelp).

Give Freebies as Much as You Can

Everyone loves free stuff; the more you give, the more favorably potential clients will likely perceive your brand in a positive light, leading to more roofing sales.

Examine your current offerings. Is there something that you can give out for free? For instance, you can opt to provide free roof inspection after a storm or hail damage to customers. This will tempt such homeowners to book jobs with your company afterward.

Provide Multiple Payment Options

Provide Multiple Payment Options as Possible

Okay, so your roofing company accepts credit cards. What about PayPal? It would be best to give your customers numerous options on how they pay for products or options.

Never allow your customers to get stressed on how they will pay your company! Instead, you want to be a dream roofing contractor with multiple payment options and no stress regarding high-quality workmanship.

Be Real

Potential clients like to book jobs with roofers who feel real. Don’t be afraid to throw your ordinary look into your sales pitch. Perhaps you can give your client a brief history you have with the company. Discuss your passions, hobbies, or family. Come to your client’s level and talk casually.

The Bottom Line

Finding an efficient roofing sales strategy does not have to be an uphill task.

With this post, you will be closer to developing the right sales pitch and win over property owners and grow your business. Whether your roofing company is new or has been operating for some time, you can benefit from the tips given in this post. What’s more, by perfecting your sales pitch, you will attract more customers and grow your roofing brand.

It’s time you get serious with your roofing sales strategy! With the right plan in place, you can take your roofing company to the next level.

If you follow the tips discussed in this post carefully, you will have a chance to boost your closing rate.

If you are hungering for a continuous flow of qualified leads, create a roofing website with powerful SEO strategies. Blackstorm Roofing Marketing is an excellent option to fuel your business growth to the next level. Please schedule a free strategy session online with our growth expert, who will help you develop a clear plan to boost your roofing sales today! 

 

Categories
Local SEO Marketing Paid Advertising SEO

Cut above the Noise and Stand out in Roofing Local Search Listings with these 7 Golden Tips

Do you want to attain a higher click-through rate that drives qualified leads to your roofing website? With so much to keep up with internet marketing, it is easy to let something like your local search listings to fall through the cracks. Having a strong presence on Search Engine Research Pages (SERP’s) for general keywords and search terms are still incredibly essential. Nevertheless, if you are not ranking in top positions for location-specific terms, you may lose potential customers to your competitors.

Stand out in Roofing Local Search Listings

The competition for local search rankings is stiff, significantly since Google has rolled out numerous changes to its algorithm. These changes lower organic results in favor of videos, images, ads, and local searches, so a standard listing won’t stand out in the market. If you are not ranked high in local search engine results pages for relevant roofing keywords in your service area, then this post is designed for you!

Here are the seven golden tricks to make sure that your roofing company stays on top of local search results in 2020 and beyond:

Google Meta Description

Write Seductive and Full Meta Descriptions

Meta descriptions always get ignored in the world of roofing SEO. Well, a keyword-optimized Meta description may not be a vital factor in search rankings as social signals or backlinks, but it can play other crucial roles, such as bumping CTR on SERP’s.

That’s why it is highly recommended that you optimize your Meta descriptions. But what makes a seductive Meta description? And how can you create one that stands out local Google search results?

Here are some tips:

  • Avoid Short Meta descriptions- You have around 160 characters at your disposal. So, try to use as many characters as possible if you can. At least write two lines of content.
  • Include a Compelling Call to Action (CTA) – Your Meta description should persuade prospects/clients to click through;

-Start your tag with an action verb “read about the” or “Discover why…”

-End with action: “Find out now” or “read more.”

-Ask a question: “Ever wondered why…”

  • Use keywords: If the phrases in the prospects search query match words in your title or descriptions, such terms will be highlighted, bringing more focus to your listing.

Use Schema Markup to Help Google Understand Your Roofing Website Better

Schema markup is a code that you insert in your roofing websites to assist search engines in returning informative results for users. It is a powerful tool that enhances your site’s quality in the search engine results pages and helps it stand out from rivals online. When building or updating roofing websites, ensure that you install the correct local roofing business schema markup as one of your priorities. Make sure that you also include the following details in your schema markup: Google Maps links, opening hours, social media profiles, and menus markup. These are typically the kind of information clients are searching for when they look for your roofing company online. 

Write Relevant, Unique Page Titles

Every page of your roofing website is unique and should be handled as such. It is crucial to have descriptive, specific titles for every page in your site. The title should represent the individuality of every page. Unique titles help Google understand that your post is valuable and drive high click-through rates.

Google Reviews

Google Reviews 

One great trick to improve your local search rankings is to request your clients for Google reviews. Make requests for a Google review as part of your marketing strategy. Google reviews can help to improve local search rankings. Although there are various factors involved in ranking your roofing website, Google reviews send a strong signal to communicate authority, expertise, and trust.

Choose and use Location-specific keywords throughout your roofing website. 

If you want to stay ahead of other roofers online, it is crucial to use location keywords in your social media and website content. 

Suppose you are a homeowner searching for roofing services. What search phrases could you use to find a roofing contractor? Make a list of such terms that come into your mind like roofing repair, roofing contractors, roofers, etc.

Next, combine those phrases with local terms a property owner might use to find that service in their particular region. Your list may contain words that your business can rank for including; 

  • (Your local search area) Roofers

For example; Nashville Roofers

  • Roof Installation (Your local search area)

For instance; Roof installation in Middle Tennessee 

  • Roof repair (Your local search area)

For example, Roof repair Tullahoma, TN.

Follow the same process for other services you may provide, such as window installation or gutter replacement.

Once you have prepared a list of roofing keywords, include the terms in your social media and website content. When a prospect types those words in Google, your company will appear higher in the local search listings.

Search Engine Friendly URL’s 

If your website domain name contains roofing keywords in it, it’s a bonus; however, don’t go overboard to purchase an exact domain name and be penalized by Google. Use search engine friendly permalink structures and file names to ensure that your sites remain relevant to web crawlers.

Create and Optimize your Google My Business Profile 

Create and Optimize your Google My Business Profile 

One of the most important things local roofers can do to impact their local search rankings is to create and optimize your Google My Business profile. Google My Business page is a powerful driver for increasing your local search rankings. You must be accurate and consistent across all channels, not just for your GMB and roofing website.

When the details concerning your company, like its name, addresses, and phone number, are the same across the web, Google’s trust in your roofing business grows, and so are your rankings. Do some checks to make sure all contact details are updated across all channels.

From Meta descriptions to optimizing your Google My Business profile, these seven local roofing SEO secrets will make your roofing company stand out in local search results despite the modern distraction. If you implement these strategies, your business will improve in local search results.

If all the above seems too challenging to handle, don’t fret. Blackstorm Roofing Marketing is here to help! We provide part of our search engine optimization package, including optimizing/claiming listings, creating schema markups, reputation, and review management. For more information, kindly schedule a free strategy session with our local SEO experts today.

Categories
Growth Strategies Local SEO Marketing Reputation Management Roofing SEO Website Design

Watch out! The Top 13 Mistakes to Avoid When Creating a Roofing Website (And What to Do Instead)

eady to take your roofing company online?

The first thing you need is a reliable and attractive website to deliver company strategy to clients. 

Nowadays, practically every roofing business – small or large has a website. If you don’t have a roofing website, you could miss out on potential leads and unlimited traffic. Most roofers have no idea where to start when it comes to creating a perfect website. To assist you to avoid their common pitfalls, here are the ten things you must avoid in your roofing website (and what to do instead)

Do Not Try to Make a Sale

Most visitors coming to your roofing website don’t have any clue about your business. They are only researching and are searching for various options.

If you attempt to make a sale right on your roofing website, you will turn away most of these property owners and possibly lose many leads. You want to get the property owner on the phone straight away, and that’s what your website should be created to achieve. 

While it is true that you built your roofing website to book more jobs, you need to have something that makes you unique. Tell your prospects about the “why” and what needs does your service or product fill-in? All of these details will give your customers more of a unique experience and set your business apart in the crowded marketplace.

Roofing Website Call to Action

Call to Action

Now that prospects/ clients have landed on your roofing website, it should be obvious what they require to do next. A classic blunder that most roofers make is failing to offer this vital information. But you must tell prospects/ customers what you are requesting from them. This could be downloading an e-book or booking a job, but you need to persuade them to complete the action carefully. If a visitor has made it this far, it means that you have done a great job to hook their interests with your content and design, but you need to take your relationship with the customer to the next level.

Things Avoid When Creating a Roofing Website

Neglecting the Look of their Website

When looking at the pitfalls to avoid while creating a roofing website, having a cluttered homepage is undoubtedly one of them. A messy website will make your roofing company lose potential leads. Your roofing website should look professional and pleasant. Examine your roofing website from a property owner’s perspective and make sure it portrays the quality and professionalism you can offer as a roofer.

Navigation

When visitors land on your roofing website, they want to find the information they are searching for quickly. This implies that the last thing you should have on your company website is lousy navigation. 

Here are some tips that will help to simplify your client experience:

  • Use a theme; with a reliable CMS and a good theme, your roofing website can look friendly and professional.
  • Stick with the standards; Adhere to the primary navigation standard.
  • Avoid Overwhelming your clients:  Your clients should be able to see your points quickly, and that’s why you should not add too much clutter on your pages.

Not Including Testimonials

When a prospect first lands on your roofing website, they don’t have sufficient information to trust your company straight away. You can help them trust your business by including a few testimonials on each page of your roofing website.

Testimonials from your previous clients are influential in creating trust with your potential customers. Ensure that any visitor who comes to your roofing website can read the testimonials without looking for them.

Make the Roofing Website Responsive

Not Making the Website Responsive

All roofing websites should be responsive today. This is because most customers browse more on their tablets and smartphones than on desktops. That said, your website needs to perform and look as good on a small screen as in a large one.

You can do many things to make your roofing website responsive; the easiest one is a partner with a reputable website designer who specializes in responsive sites. Using an experienced web design agency like Blackstorm Roofing Marketing will help you create a unique roofing website that will set your business apart from the competition.

Failing to Update the Roofing Website Regularly 

Nothing is more frustrating than a roofing website that’s not updated. If your last entry to your blog or website was done four months ago, you send signals that you don’t care about prospects that frequent your site. Ensure your contact details are updated, and the hours of operation are clearly stated on your website.

Roofing SEO

Ignoring Search Engine Optimization (SEO)

While some roofers wrongly think that poorly designed websites mean negative user experience, its content can break or make lead and traffic generation. Topnotch content offers exceptional value and makes your site visible to search engines.

Unfortunately, there is no magic recipe to obtain high rankings on the search engines.

What’s more:

High search engine results don’t occur overnight. Conventional SEO is used to mix thin content, stuffed keywords, and lots of haphazard backlinks (whether credible or not)

Search engine algorithms have changed a lot and have incorporated various factors into ranking the site.

If you want your roofing website to be found on top of Google search results, consider the following factors;

  •  Focus on Long-Tail Roofing Keywords

Long-tail keywords are the direction that the prospect’s searches are heading –a more natural approach.

It will be easier for you to rank for long-tail keywords than the shorter ones, and this will bring your business more qualified leads.

For example:

Instead of “roof installation,” you can try this long-tail keyword, “how much does roof installation cost?”

Other examples of roofing long-tail keywords can be found if you do an initial search on Google for the shorter keywords (otherwise known as the head term)

  • Post High-Quality Content Regularly

A stale roofing website will not develop a more substantial relationship with repeat clients or prospects. You must provide informative, fresh, and unique content. This frequent, topnotch content is nowadays regarded as a common SEO practice.

This adage still holds: content is king. 

Consider incorporating an active blog component to your roofing website. 

A blog will help you share helpful expertise and the latest roofing industry trends. Give your prospects value that will, in turn, make them trust you and build your brand. 

Select topics that offer vital information and engage readers, in a well-structured format of at least 1000 words (if not more)

  • Encourage Social Engagement

One thing that can set your small roofing business apart from large brands is the ability to connect with your clients on a personal level.

An excellent way to enhance such relationships is via social network sites like Twitter, Instagram, Pinterest, and Facebook. These outlets offer a perfect way to strengthen your customer service recognition and brand identity. Combine regular blog posting and social sharing; you stand a higher chance of showing on top of Google results.Website Contact Details

Tough to Find Contact Details

Your roofing company should be everybody’s business!

Clients and Prospects need to get in touch with your company quickly.

Mostly, roofing website owners do not show their contact details like phone numbers or emails prominently on the footer and header, or a dedicated contact us page.

As a roofer, you should make it easy for clients/prospects to contact you either by phone or email, or both. Have a contact us page or list your contact information at the bottom of your homepage. If contacting you directly is a step towards generating new leads, failing to include contact details could be a huge problem. 

Place a clear call to action in the header with a direct phone number (example, call 700-555-555 for a free estimate today).

Slow Website Loading

Slow Loading Times

If your roofing website loads slowly, you will lose potential leads/clients. By slow, we mean that your roofing website takes more than three seconds to load. In a world of instant gratification that we live in, we expect web pages to load faster and give the required information with ease.

According to Google, over 50% of mobile users leave a site that takes more than three seconds to load. A slow roofing website can negatively impact your search engine rankings.

This website pitfall may be a technical issue. So, it is crucial to get your web designer involved to look for ways of speeding up your website.

For new website design, make sure that having a fast loading website is at the top of your priorities when giving out instructions to your website design agency.

Forgetting the Analytics

A roofing website is not something that you create and forget about. The trends in customer preference and website design are constantly changing, and it is crucial to stay updated on what is happening in your industry. Fortunately, there are many analytical tools, including Google webmaster tools, that can assist in monitoring your roofing website’s performance. The more you understand the pages driving conversions and those slowing your website, the faster your roofing company can grow.

Unclear and Inconsistent Brand Messaging

Brand messaging is a success factor for all the major roofing contractors, but it is starting to gain traction among small roofing business owners.

The key here is storytelling.

This means that you need to create compelling content that connects your audience at an emotional level.

If you are like every other roofer out there; why should prospects or clients care?

To stand out, your messaging has to come from your brand beliefs and values. This is what will set your business apart from the competition.

Here is the most crucial part:

Your roofing website content should address your target audience’s motivations and needs, not your accomplishments or agendas.

 Talk less about yourself and discuss more about solving your client’s pain points. It is a discussion that builds trust, which leads to more booked jobs or increased roofing sales.

Lack of Intuitive Roofing Website Design

Lack of Intuitive Design

The functionality of your roofing website should be intuitive to visitors. This means that they require knowing what and where to click to move to another page on your website.

Your menu should be visible on the home page and have clear icons where visitors can find what they require.

If users require too much effort to find specific information on your site, they will move to another area where the data is readily available.

Reminder: Make Sure You Don’t Have a Poorly Designed Roofing Website.

Generate more roofing leads with these easy and quick solutions to solve significant website design pitfalls. Include these practices when designing a new roofing website;

  • Use a compelling Call to Action that drives prospects down to the conversion funnel.
  • Have Google Analytics installed to monitor the performance of your roofing website
  • Provide crystal messaging to the right target audience
  • Post blog content regularly, focus on long-tail keywords, and share it on social media platforms.
  • Optimize the loading speed of your roofing website and keep prospects/clients engaged.
  • Make sure your roofing website provides an excellent mobile user experience.
  • Place a visible email or phone number in the header and the contact us section of your website.
  • Educate property owners about the benefits they will get by booking a job with your company instead of trying to make a sale.

Build Roofing Website

Build Your Roofing Website Today 

With all the tasks to juggle as a roofing contractor, you should hire a reputable website design agency like Blackstorm Roofing Marketing. We help design roofing websites that generate leads for your company by offering an excellent user experience for your clients. 

And more importantly, avoid all the standard website design pitfalls discussed in this post.

Besides roofing web design and development, we will offer free consultation on content marketing to attract prospects, effective search engine optimization techniques, and a successful reputation management strategy.

If you want to build a new online presence for your roofing brand or revamp an existing roofing website, please schedule a free strategy session with our growth experts today! 

Categories
Growth Strategies Identity Marketing Promotion SEO Social Media Website Design

How to make your Roofing Business to Stand out from the Crowd

In an industry where the competition claims the top spot, it’s challenging to differentiate and build your roofing brand. Difficult, but not usually an impossible task. With so many roofers across the U.S, you need to know what separates your business from the crowd. Competing with other roofing contractors requires a lot of persistence and hard work. Still, you also need to search for ways to outrank your competitors. Fortunately, this post will explore simple ways to make your roofing business stand out from the crowd.

1. Market Your Roofing Business Properly

Good marketing is an inexpensive and effective way to obtain clients and set your business ahead of the competition. Roofing marketing is more than standard digital marketing. It concentrates on creating a high-quality online presence to bring in new customers/ leads. Marketing through social media and roofing websites helps you to set an online presence unique from other roofers. It is an excellent opportunity to set your business from others and stand out from the rest by improving your roofing brand.

Marketing plays a significant role in bringing new business. Referrals can maintain your business, but crafting and implementing a cut-throat marketing strategy can help your roofing business stand out from the crowd. Having a roofing website is not enough anymore. You can slap the web address on your business card and other marketing materials, but what impresses prospects/ clients is how they interact with you on social media networks. Here are some tricks that will help you make most out of your social media profiles:

  • Post at least once a day
  • Respond to comments on your posts
  • Share crucial posts
  • Ask clients for recommendations.

Don’t forget to use more visual social media platforms like Instagram. Instagram is an excellent place to showcase your crew’s progress on the latest roof installation project. Showing your technicians in action portrays your team’s dedication, creating trust even before you meet the prospect/client.

2. Refresh Your Roofing Website 

A good roofing website is a useful roofing lead converter and generator. If you have a roofing website but have not paid attention to it, you should take the time to revamp your website.

Your roofs work flawlessly and look spectacular, but if your roofing website appears like the web equivalent of mossy, dirty cedar shingles, you are missing out on new customers.

You want to ensure that when a prospect finds your business online, your roofing website, engenders trust that you are a reliable, reputable roofing company. If you have a static roofing website, then your business is missing significant sales and marketing opportunities every day. Here are a few strategies to look at to increase your roofing website lead conversion and capture performance:

Look at Your Keywords, Search Engine Optimization, page descriptions, and URLs

If these are non-existent, outdated, or don’t concentrate on the services you offer, you have to work harder because you are missing significant opportunities to get organic search traffic that could bring new customers.

Ensure that you have lead conversion capture points on your roofing website

Does your website have options for asking a roofing estimate or contacting your business? If not, they require to be added to the strategic places on your roofing website so that you don’t lose prospects that would instead fill out a form then call you.

Add photos of your roofing projects

You need to create a portfolio of roofing projects and a page to portray them on your roofing website. Prospects want to see your work before they decide to schedule a meeting with you.

Gather and Showcase Customer’s Testimonials

You can brag all day long that you are the best roofing contractor ever, but if no client backs up your claims, it doesn’t hold any ground. Reach out to your customers and see if they are going to give you a testimonial, then later post them on your roofing website.

Most of these changes stated above need technical assistance. Investing in revamping your roofing website is an investment that pays off in the long term. Consider performing a website audit to determine what tweaks will offer most out of your marketing dollars.

3. Create and Post Helpful Roofing Content

Just like the roofs, your website requires maintenance too. Prospects will begin researching online before contacting any roofing business. It would help if you positioned your business as an authority on all matters roofing in your area. One way to achieve this is to share and create content that helps property owners with decision-making and research.

Here is how you can accomplish this:

Write a roofing blog

Start blogging about tricks, advice, and tips affecting roofing in your local area. This does not imply that you have to blog daily, but remain consistent with your posting schedule. Over time, such blogs will drive relevant traffic for your business and establish trust with the local community.

Post on Social Media

Having a Facebook page for your roofing business does not mean much if you never take time to update it. Same case for Twitter, Instagram, Houzz, and other major platforms. In fact, having such pages and allowing them to gather dust will adversely affect your roofing business. Roofing contractors having social media posts is nowadays a rule, not an exception, particularly with younger property owners.

Launch Short-form roofing Videos

Use your phone to capture videos of ongoing tasks; create 30 seconds DIY roofing installation videos, or develop client video testimonials. Such videos will help your potential clients and generate relevant traffic and interest to your roofing website.

4. Develop Marketing Partnerships

 You don’t have to market your roofing business alone. Find general contractors, roofing stores, and suppliers that will collaborate with you to sell your services. Creating a good rapport with contractors who do offer a lot of services in your area is an excellent way to generate new leads and establish a strong referral network. Identify a way to make this relationship mutually beneficial, and it will improve your roofing sales significantly.

5. Include something extra in your roofing estimate offer.

Every roofing business in your region likely offers roofing estimates. Consider what you might add to your estimate to make your business stand out from the crowd. Perhaps put it like a roofing audit instead of an evaluation. Or maybe you can collaborate with an energy-efficient company for a complete home energy usage audit, which is a component of roofing. There are endless possibilities here. Your team needs to sit and think about what your company can do differently.

6. Use Innovative Roofing Equipment

Having affordable, reliable equipment is a must if you want to operate a successful roofing business. But that’s standard knowledge.

Stand out with innovative, advanced equipment that assists your technicians to work smarter, not harder.

Providing your crew with equipment and tools that not only equips them but also helps homeowners can improve the chances of your roofing business succeed.

Set Your Roofing Business Apart From Competition Today

Should you require assistance or advice on creating your online marketing strategy or revamping your current roofing website, kindly schedule a free strategy session with our experts to know how we can make your business stand out from the crowd today!