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Local SEO Marketing Promotion Reputation Management Retargeting SEO Website Design

6 Little-Known Hacks to Market Your Roofing Business

Generate Leads, boost your Roofing sales with these Super-Simple Marketing Hacks

As a roofer, you already know that finding qualified leads can be a significant challenge.

However, finding residential/commercial roofing leads does not have to be an overwhelming task.

Fortunately, this post will explain six proven, super –simple roofing marketing secrets for roofers who are searching for a steady stream of leads.

Without further ado, let us start with the most obvious.

Maximize Your Reach on Google

Property owners are searching for roofing services online near your area. Thus, your business must be ready to be goggled by prospects/clients looking for such services. If you are based in Murfreesboro, TN, then most searches will be like:

Roof Installation in Murfreesboro, TN

Best roofers near Murfreesboro

Murfreesboro roofers

Etc.

To get a continuous flow of leads your business needs to appear on top of the Search Engine Results Page, which implies that you should hire an agency to improve your roofing SEO continually.

 Here are some of the activities that the agency will perform to boost your SERP ranking:

  • Conduct keyword research to find less-competitive terms and help your business to rank high in SERPs.
  • Make sure that your Google My Business profile is complete and accurate
  • Stay updated on the latest Google Algorithm updates
  • Set up profiles on significant directories like Yelp, Angie’s List or thumbtack.

Make Sure You Leverage the Power of Testimonials & Reviews

Customers are now more than ever researching for services or products online before they make a decision.

What does that tell you a roofer hunting for leads online? Make sure you have legit reviews on your website.

For better or worse, your roofing business must invest heavily in the area of reputation management.

But what should I do to leverage the power of reviews and testimonials on my business?

To do that, make sure that you have registered and claimed ownership of the following platforms:

  • Google– since most prospects/ clients use Google, the profile page and reviews you have set up will be viewed alongside your roofing business listing
  • Nextdoor– is an upcoming social platform that is used by several property owners.
  • Better Business Bureau
  • Angie’s List
  • Facebook

Once you have set up these profiles, start to reach out to clients asking for reviews. Make sure that they give you good reviews, and if not, it gives you a perfect opportunity to make things right.

Apart from the profiles, here are surefire tips for leveraging the power of reviews in generating exclusive roofing leads:

  1. Engage with the clients when they leave reviews- This shows that your business values their feedback
  2. Use testimonials in your roofing marketing campaign to attract the same type of customers.
  3. Make sure that your business contact details are available on all profiles
  4. Request for reviews and testimonials from clients when a job is completed.
  5. Engage and monitor your reviews authentically.

Property owners trust other property owners and the ideal place for these strangers to interact is through online reviews

Create an Optimized Roofing Website

How you create and use your website will affect your roofing marketing goals, but just getting a website will not increase your roofing sales.

Pro tip:  Regardless of how flashy your roofing website is, the functionality should be your first consideration.

You should think of your roofing website as the business card and brick-and-mortar office where you direct prospects or clients.

Your goal of getting qualified leads stands a better chance of coming to fruition when your roofing website favors its execution. Regardless of the technique, you are using to get such points. So you need to make sure that your website is above par for prospects to convert when they stumble on it.asr

According to a study conducted by Stanford University, 75% of prospects judge a business based on its website.

In general, your roofing website should be professional, functional and easy to use. And since the primary goal is to convert those prospects into clients, your website should have a clear call-to-action that directs them to take appropriate action.

  A well-optimized roofing website should possess the following qualities:

  • Simple Navigation– links and buttons should be easy to spot and should direct prospects where they want to go.
  • Visually Appealing– An attractive theme relevant to your roofing business, videos, photos,  Sliders, and white spaces are some of the elements that will make your website captivating to prospects/ clients.
  • Lead-Capture forms– without filling in the forms, leads are likely to vanish away. You can make the process hassle-free by providing something free in return, like a free inspection or estimate.
  • Consistent content– You should update your site with fresh content regularly to make it rank high in search engines.
  • Decent loading speed– if a prospect has to wait for minutes before your site loads, they might be tempted to leave right away. Thus, your site loading speed should be decent for both desktop and mobile users.

Keywords are also an essential aspect of your website optimization because they are what prospects will search for, and Google will direct them straight to your roofing website, thus skyrocketing your rankings.

Add Videos that go Beyond the Basics

According to a study done by Smart insights, over 70% of clients choose video as the most effective way of learning about your services or products.

A video-a real-life story as you are finishing exciting features of a project –can be an accessible but most engaging of all your roofing marketing concepts.

Informative, roofing videos portray your authority, create more engagement from social channels and build trust.

Answer Queries on Your Roofing Website

This may sound obvious, but most of your rivals aren’t doing it

Clients have tons of queries that they want to be answered.

What is the cost of installing a new roof?

Should I replace or repair my roof?

If you note such queries from customers, then you can assume that they are asking the same questions on Google. If you want to drive more organic traffic to your roofing website, then you should strive to answer all the queries by creating individual blog posts that address those concerns from clients.

Show your Roofing Work Portfolio

Photos continue to find several applications when it comes to showcasing roofing projects. Some roofers use them to make rough estimates. Others use them to time-track roofing projects.

Apart from these uses, there is a marketing side where, after and before photos help to build trust with potential customers.

First, such photos should be of high-quality to make prospects interested in checking them out on your website. That means you have to buy a good camera

Pictures always try to summarize what you can do as a roofing contractor, plus they explain a lot of concepts that would take a lot of resources and time.

What’s next for Your Roofing Business?

Implementing the above roofing marketing concepts does not have another rocket science. It can be practical and straightforward.

Start by claiming your Google My Business Listing, optimize your roofing website for search engines and make sure that you answer questions that clients are asking online. This will allow you to be seen as an expert in the field.

Next, add a personal touch once clients start to interact with you. This way, you will begin to earn the reputation of a business that is concerned about its clients-not one who is only after making quick bucks.

Don’t forget to showcase photos of the completed roofing projects and lastly squeeze all the benefits by hiring a reputable roofing marketing agency.

Don’t b be afraid to outsource your roofing marketing expert. There a lot of benefits that you can enjoy by learning some roofer marketing basics, but the time comes when you have to concentrate on your bottom line-running your roofing business.

If you want to grow your roofing business online and don’t know where to start, feel free to schedule a free consultation with our marketing experts today.

Best of luck in your roofing business!

Categories
Growth Strategies Lead Generation Marketing Paid Advertising PPC Reputation Management SEO Social Media Website Design

Should You Hire a Roofing Marketing Agency or Keep Things In-house?

Increase Conversions, Leads and Roofing Sales with an Experienced Roofing Marketing Partner

Should I hire a roofing marketing agency or create a marketing department in-house? When it comes to marketing your roofing company, this can be a crucial decision to make. You may get different suggestions from your business partners but still, be confused about choosing the right option.

There are several factors to consider when determining whether to establish an in-house marketing department or outsourcing to an experienced roofing marketing agency. These factors include cost, relevance, capacity, results, stability, expertise, and perspective.

So, let us examine some facts in detail to see if hiring a reputable roofing marketing agency is the right decision for your business.

Expertise

The roofing marketing landscape is competitive and complicated. With so many tactics available- including search engine optimizationwebsite design, pay-per-click advertisingretargeting, and social media marketing, to mention a few –it is nearly impossible to assemble an in-house marketing department with all the skills to implement your roofing business marketing strategy. Roofing marketing agencies have the skills, experiences, and tools that will help you get most out of your marketing efforts.

Cost

Hiring a roofing marketing agency to promote your roofing business online is cheaper than creating an in-house marketing department. Here is how: No staffing costs. When you hire an agency, there is no sick or holiday pay, pensions or salaries, no office to rent or software to buy. Just turn us off and on whenever you need us. Time is money, and marketing campaigns consume a lot of time. A roofing marketing agency understands how to optimize your PPC campaign.

Capacity

In the modern business environment, where every roofer is asked to meet ever-shrinking deadlines and wear several hats, creating an in-house department to market your services can be a considerable challenge. Hiring a marketing agency to promote your roofing business online frees up your time to concentrate on what you do best- running your roofing business.

Perspective

A good roofing marketing agency brings a new perspective to your marketing plans. It should evaluate your good ideas and challenge you on not-so-good ideas.

Stability

Let us assume that you have an in-house marketing department. What happens when one of your staff leaves? If your roofing SEO experts get hired by another company, that expertise and knowledge leave too. With a roofing marketing agency relationship, that concern vanishes. Good roofing marketing agencies have several members well-versed with a different aspect of online marketing; therefore, your marketing campaign never misses a beat!

Reporting

Mostly overlooked, your roofing marketing agency should be motivated to report on the results they have achieved over a given period. After all, a good roofing marketing agency must be able to demonstrate value and offer a positive Return of Investment (ROI) on your marketing dollars.

Choosing whether to outsource your roofing marketing to an agency or create an in-house department can be a crucial decision. But when is the best time to hire a roofing marketing agency?

 

4 Warning Signs it’s Time to Hire a Roofing Marketing Agency

Here are the telltale signs that will help you know whether time has come to hire a roofing marketing agency:

Roofing Sales are Stagnant

If you know that there is a massive demand for roofing services in your neighborhood and your sales team and prices are stellar, the problem with your lagging sales could be ineffective marketing campaigns. A straightforward way to know? A right roofing marketing agency offers a free brief strategy session. Book one and understand why your roofing sales are dropping day by day.

They will assess what you are doing now and offer ideas for improvement. You will come out knowing how your marketing strategy is messing you up, and a conviction that you should work with a marketing agency.

Your Marketing Results are a Miss or Hit

If your roofing marketing results have been a miss or hit, you might have concluded that inbound marketing does not give results at all. Could your blame lie with your inadequate marketing approach?

A roofing marketing agency will assess your goals and challenges carefully and draft a strategy to overcome those hindrances and achieve those goals. Over time, they will refine your approach to achieve a higher ROI.

Your Sales Department is not Generating Good Leads

Assuming that your salespeople are hard-working and skilled, it could be that your marketing campaigns are producing poor-quality or few leads. A good roofing marketing agency will monitor your current sales process and incorporate its marketing services with your sales team. With the support of your sales team, they will develop a stellar marketing plan based on real results.

Low Marketing Budget

Hiring an internet marketing specialist, content creator, PPC experts, web designer, and social media specialist can be very expensive, especially if you don’t have enough marketing dollars. Creating an in-house marketing department is out of reach for most roofing contractors, but you can still enjoy all the perks of all those skills and experience at the cost of one staff!

Make Your Decision

There are various reasons why roofers should hire an agency or do their marketing in-house. Both are viable methods of growing your roofing business.

After everything is said and done, your ROI is the most important number to your roofing business. Accordingly, your decision should be based on what will give you the highest ROI and grow your roofing business. Between the options, decide which one will provide you with the maximum benefits at a lower cost.

Are you trying to choose between a roofing marketing agency and an in-house sales department? Choosing the right roofing marketing agency is the difference between getting a Google penalty and growing your business, so you should not take this decision lightly.

 

Here are some reasons why you should choose the BlackStorm Roofing Marketing team to grow your business:

No Long-term Contracts

We allow results to speak on our behalf, and so offer month-to-month contracts to our customers. You will not have to fear being stuck with long-term contracts with Blackstorm roofing marketing.

Ownership Mentality

We market your roofing business as if we own it. We strive to learn every aspect of your roofing business model – from analyzing your competitors to calculating your profit margins.

Simple Monthly Reports that you can understand

We are always honest and transparent about everything we do on your roofing website. We track the results to the bottom line (ROI).

Industry Expertise

Unlike other digital marketing agencies, who specialize in several industries, we have got a soft spot for roofing companies. If you own a roofing company, then we can be your # 1 internet marketing partner.

If you want to know how we can help your roofing business to grow, feel free to schedule a free strategy session with our roofing marketing experts today!

 

 

Categories
Local SEO Marketing SEO Website Design

Does Roofing SEO Still Work during the COVID-19 crisis?

Be found online, get leads and increase conversions with roofing SEO

As a roofer, I know you must have been affected by COVID-19- in some way. You might be seeing fewer clients as people try to keep social distancing rules, change leisure and travel plans, and concentrate on staying healthy rather than looking for roofing services or products.

Unless you are selling hand sanitizers or face masks, you must be concerned about the effects of the coronavirus on your roofing business, ROI, and an empty roofing sales pipeline.

So does that mean you stop marketing your roofing business? 

NO! 

Marketing your roofing business during the COVID-19 crisis can be challenging. While countries are slowly tightening their belts and getting qualified leads is becoming twice harder to find, you may be tempted to throw in the towel.

In terms of growing your business, now is the time to start ordering more materials by the truckload? Probably not. But it is an excellent chance to assess where your roofing business stands in terms of search engine optimization. Since some marketing strategies might not have a lot of weight now, you can rest assured that roofing SEO is more crucial than ever.

What does this mean? It is simple. Even during the COVID-19 crisis, prospects are out there searching for roofing products/services. They still have intentions of installing/ replacing a roof-may be not today, but later they might hire you. Your clients-even new customers are out there. Now it is your role to find them or, more particularly, make them find your roofing business online.

Reasons Why Roofing SEO Works Even During the COVID-19 Crisis

I understand that we are living in troubling times. But as roofers, there is one thing that we can control, the ability to remain resilient and make informed choices that will bring saving grace to our businesses. Why does roofing SEO work even during the coronavirus crisis? Here are the top 4 reasons to help answer your question.

Roofing SEO is Flexible

Your roofing website and marketing strategy may keep on changing, but SEO remains constant. Whether you have just started using SEO strategies or a veteran, there is always room for improvement. By opening your roofing website pages, assessing areas for growth, gauging those of your competitors, you will be making your website more friendly to search engines and thus attract more potential clients(even during the time of economic hardship posed by COVID-19). What can you do to make my roofing website on top of search engine results? You can use this time to make crucial website tweaks, additions, and revisions to take advantage of the higher rankings- you will be preparing yourself for long-term success.

Roofing SEO is Cost-Effective

This is a great one, especially during the COVID-19 crisis, where you have to account for every dollar that you spend in marketing your roofing business. Now notice that we did not say that roofing SEO is cheap, with but Cost-effective. What does that imply? Compared to traditional forms of advertising and marketing, effective roofing SEO will bring a higher Return on Investment. The dollars you spend on roofing SEO are spent with the sole aim of reaching out to prospects that are already searching for your services or products online. These are qualified leads that want roofing services and are just searching for an experienced roofer in their city.

Roofing SEO Will Last Longer than COVID-19 Crisis

It’s hard to understand now, but a crisis is temporal in nature. Sooner or later, the national economy will rebound, and things start to normalize. People will return to their businesses and your roofing technicians back to action. A few months from now, the uncertainty and apprehension you are now experiencing will be but a memory. That’s why the best thing you can do right now is to prepare your business to survive even after the coronavirus crisis. Optimizing your roofing website for search engines is a long term investment that will generate a high ROI.

Roofing SEO is Trustworthy

When the crisis hits, people typically become skeptical about whom they should trust. And that’s simply, understandable. Many people trust Google to give them answers to their daily life. If your roofing website has not scooped a top spot on Google’s search results, then you are losing prospects or qualified leads.

What Should I Do?

Don’t Panic

I know it can be easier said than done, right? But trust BlackStorm Roofing Marketing on this one. The best thing you can probably do to make sure that your roofing business gets through these turbulent times is to just take a deep breath and know that the COVID-19 crisis will pass on with time. Operating on emotion and fear can alter the trajectory of your roofing business and make it fail to achieve its objectives. Don’t allow that to happen!

Plan

As the clench goes, if you fail to plan, you are expecting to fail. It is time to look where your site ranks in terms of keywords related to your business. From there, check how your rivals are ranking, what they are providing that you are not, and what you can do to outshine them. Also, look at Google Trends to know what prospects are searching for in your industry. This will help you to adjust your content marketing strategy accordingly. Put in the hard work required to bring conversions and traffic down the line. Thinking about where you are, where you want to be, and what can be done to achieve your goals is crucial now.

Don’t Just Hire an Expert

The roofing industry is full of people who claim to know-it-all when it comes to search engine optimization. They might show you a few website tweaks with a false promise of ranking your site on the first page of Google. Such people will go ahead to tell you why your roofing is not ranking high in SERP’s. What you require, though, is an SEO professional who will develop a stellar strategy to make your roofing website rank and continue generating exclusive leads online. This leads me to my last point…

Partner with a Full-Service Roofing SEO Agency

 Roofing SEO is not a walk in the park, as it takes time before you achieve any noticeable results. Thus, it is not something that you can do overnight. There is always room for improvement. For example, while adding fresh content on your page is an advantage, you need to make sure the pages are loading faster, your photos are informative and engaging, your content is easily found, and user-experience is above board. That’s certainly a lot to request from any roofer. For such reasons, it is advisable that you partner with a full-service roofing SEO agency to develop, implement, and monitor your roofing marketing strategy.

If you are searching for a reliable, experienced roofing SEO agency, then your search stops here. At BlackStorm roofing marketing, we have helped other roofers like you be found by prospects. If you want your roofing business to rank for relevant keywords and outshine rivals, feel free to schedule a free strategy session with us today!

 

Categories
Growth Strategies Marketing Paid Advertising PPC Promotion SEO

10 Roofing Lead Generation Strategies To Implement ASAP! (If Not, Could Cost You $$$)

How Roofing Businesses can Find New Clients Through These Lead Generation Strategies

As a roofing professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point in time or another as a roofing professional is finding qualified roofing leads. Sure, you can purchase leads, but what good will that do? More often than not, the companies selling leads, do not specify who their target demographic is, or the type of roofing service the customer requires. Therefore, you’re not sure what your buying until you pay for it.

What is a Roofing Lead?

Understanding what a lead is, and the types of leads available is step one in the roofing lead generation process. A lead is a person or company that’s shown an interest in your product or service in this case, roofing repair, replacement, or other roofing services. As a business, you learn of the roofing leads in your local area through one of the roofing lead generation methods you’ll utilize to grow your business.

What Types of Leads are you Targeting?

Okay, so now that you have a clearer understanding of what a lead is, i.e., a person/entity in need of the services you offer, you’ll have to understand the type of lead you’re reaching, so you can utilize the right roofing lead generation tactics to reach them. There are two types of leads which are B2B and B2C. These are defined as

  • B2C (business to consumer)
  • B2B (business to business) leads.

B2C is generally residential customers, while B2B is more often than not industrial businesses or commercial customers in need of roofing services. Therefore, the types of lead generation you’ll use with B2C might not be as in-depth or detailed. The reason being is that your B2B consumer is usually also business owners. So, they have a greater understanding of the lead generation cycle and will understand how you’re attempting to reach them. Tailoring your roofing lead generation tactics to the audience you’re trying to reach, will help you better target yourself as a roofer, to gain their trust and eventually turn those leads into customers.

Roofing Lead Generation: Best Tactics to Employ

For roofers that want to attract the right audience, it’s essential to utilize the best roofing leads and generation tactics to reach them. So, consider a few of these methods for reaching your target niche, audience, and eventually turning those roofing leads into customers.

Roofing PPC (Pay Per Click) Ads

PPC ads target advertising campaigns on Google, Bing, Homeadvisor, and other sites. These ads sit atop the organic results on Google. So, they’re the first thing people see when they search for local roofing companies on Google. You want your roofing ads to be visible. Why?

  • Per click, companies can earn double, or more, than what they’re spending per ad
  • People click on PPC ads, so, you’re at least getting the customer onto your website
  • Most clicks go to the top 3 results on PPC ads, so you want your ad to rank highly
  • PPC visitors are up to 50% more likely to convert from roofing leads to actual customers, than people who find you through other searches

Although it has to be used in conjunction with other methods, PPC ads are a great roofing lead generation tool to use. If you need to set up and create credible ads that will convert, a web design team with the top PPC experts on staff can help!

Organic Roofing SEO

There’s no way around it; organic search engine optimization is still atop the list of roofing lead generation tactics to use. People will search Google for local roofing companies. Therefore, your site has to be optimized for

  • The right keywords (roofing, repair, installation, residential, commercial, materials, etc.)
  • Local search terms
  • Geo-targeting
  • Specific roofing services offered

Your site has to be optimized to ensure it’s atop Google’s results for local searches people are conducting. If your site isn’t optimized, consider hiring a specialist web design team to work on it.

Roofing Email Campaigns

Building an email list is one of the best roofing leads to generation methods you can utilize. When a customer indicates an interest (they fill out a form on your site or a review site), make sure you have an email campaign set up, to automatically send out follow up emails. Remind customers of your information. Let them know about promos or current specials. Tell them to schedule a free consultation by clicking the link in the email. Having an auto email campaign set up is the best approach.

Canvassing (Salesman/woman Approach)

You know that creepy door to door salesman? Don’t be that person! Instead, make sure you’re doing things correctly. When canvassing, consider doing so after a major storm in the area. Make sure you show up in

  • Full uniform
  • Are in a company van/vehicle
  • Have business cards
  • Bring your company ID

Let local customers know who you are, what your company does, and that you offer emergency roofing repair or services. If they request a consultation, excellent. If not, they are at least aware of your business, that you’re local, and the types of services you offer, given the business cards you leave behind with them.

Snail Mail or Direct Mail Campaigns

Yes, direct mail still works. Send out fliers with your company’s name and roofing services. Send out postcards with an offer for a free roofing consultation. Make sure your direct mail packages are tailored (don’t write dear customer, write Dear Mr.Smith), you can find out information about the addresses you’re sending mail to. Make them targeted, and let the customer know you are aware they need roofing services, and you have what they’re looking for.

Social Media Roofing Lead Generation

You can’t get around it; everyone is on social media today. Regardless of age, demographic, or location, people are on Facebook, Twitter, Instagram, and other social sites. So, use this to your advantage. Advertise on social media. Make sure you’re targeting roofing leads that are interested in roofing services. You can utilize an app like Boostpoint. This allows you to enter your target location, and learn about local customers who might be your next target. Make sure you’re geo-targeting those areas in the ad campaigns you create.

Attend Local Trade Shows

Trade shows are a great way to find new roofing leads. It’s also a great way to get your business name out there in the local community. There are both B2B and B2C trade shows, so depending on your niche as a roofing company, and who your target audience is, attend as many as possible. Some of the benefits of attending a local trade show include

  1. You can talk to potential customers face to face, you’re not behind a computer screen
  2. You can promote your product, your roofing services, and discuss their needs
  3. You can have customers discuss their needs with you
  4. Businesses can also set up consultations or free roof inspections (you get your foot in the door)
  5. You can take your product to the trade show, so customers can see and physically touch the roofing materials your company uses

At local trade shows, make sure you’re giving something of value away. Why would someone visit your booth if you’re not giving anything away, while the neighboring booth is giving away free magnets, pens, or other supplies? So, make sure you bring promotional materials to give away for free. Hand out pens, magnets, bags, koozies, and other items. Yes, you’ll pay for these promotional items. However, they have your company’s name plastered on them. So, every time that person opens the fridge, they’ll see the magnet and your company name. They’ll remember your business when they need roofing work done.

It’s also important to hand out business cards or schedule consultations at trade shows. And, after the trade show, call the customer or email them with reminders. Follow up with them. People tend to forget things, even their roof. So, make sure you’re following back, but don’t be overly pushy. Just give them a friendly reminder of your encounter, and let them know you’re ready when they need to call for services.

Partnerships/Alliances

Local roofing companies form alliances with Home Depot or Lowes, and other big companies which carry roofing materials. Although the terms of the agreement will vary for each company, it’s worth working with them if possible. Why? For starters, you can include Home Depot or Lowes on your website. These are names people know anywhere in the US, and they are also businesses people trust. So, if you let customers know on your website that you partner with them, and carry roofing shingles, metal roofs, or other roofs sold by these companies, it’s a great way to bolster your credibility.

You will pay a fee to these companies to utilize their name as well as the roofing materials you’ll use when working on a customer’s roof. However, it might be worth the investment, especially initially, as you can grow your brand and reputation. People trust big-name companies. So, you want to have these on your website so that you’ll be seen as credible, reputable roofing professional.

Online Reviews

 

You’re not paying for this, nor is it a direct tactic you’re using as a business owner, but it’s a great referral source for new leads. You’re going to include positive customer reviews on your website. But, these reviews only carry so much weight. Local searchers are going to visit Yelp, Google My Business, BBB, and other rating and review sites. When the reviews are positive about your business, this can generate new leads by people Googling your roofing company and calling you or filling out the online form on your site. It’s a free resource and is an invaluable tool for roofers (and any business owner for that matter).

How can you help bolster your credibility as a business owner? Make sure you have the proper tools in place to ensure your positive reviews are seen on

  • Google Maps
  • My Business
  • Angieslist
  • Facebook
  • HomeAdvisor and other sites

Make sure the reviews customers are writing are populating on as many review sites as possible. This will help your company grow in reputation, it will reach a larger contingency of potential local customers, plus people will rely on the reviews which are written on third party sites, more so than those which are directly on your website.

Online Sites Which Promote Service Providers

Have you ever visited Angieslist.com? It’s a great resource and site which compiles a list of the top local service providers in any niche that can help local customers and local roofing leads find the best local roofer. It’s not just this site; there is also

  • Thumbtack allows businesses to post their service for a minimal cost. The networking site helps roofers reach local customers. It also allows local customers to enter reviews about that service provider, so other potential customers can decide if the company is worth hiring
  • Homeadvisor.com allows companies to promote themselves as a local, licensed roofing company. This site does sell your leads to third party companies, so they’re not exclusively yours.

Although Angieslist.com is the most well-known site, which allows customers to review local businesses and review their profile, you can utilize a combination of these sites, or one, to promote yourself as a top local roofer. From there, customers will fill out the online form, with their personal contact information, and you can generate roofing leads this way.

Bear in mind you’re paying a fee to use the site as a roofing company, and you’ll pay for each viable lead that hires you. But, the returns are excellent if you can get a few big-ticket clients, and eventually referral business from those leads.

Don’t Limit Yourself… Utilize a Combination of Lead Generation Tactics for Best Results

As you can see, there’s more than one roofing lead generation tactic you can employ as a local roofing company. Regardless of whether you’re targeting B2C or B2B customers, for residential or commercial services, you’ll want to employ the right tactics, to attract the right leads. Consider using a combination of these methods, to help you gain a broader range of leads. It does take time, effort, and will cost you to attract new leads. But, it’s well worth the investment when you see the returns from one major roofing installation gig or major repair job you book.

When looking to attract new local leads, as a roofing company, these are a few of the many approaches you’ll want to utilize. So, get started on putting together your list, getting your profile ready, and building your online campaigns, to put your best foot forward to potential local customers you’re trying to reach.

Categories
Growth Strategies Marketing PPC Retargeting

How To Get More Repeat Roofing Business?

HERE IS HOW YOU CAN GET YOUR ROOFING CLIENTS TO USE YOU AGAIN AND AGAIN

Did you know that repeat clients make up a huge percentage of almost any Roofing business’ revenue? Repeat customers are important if you want your company to grow. In fact, it’s better to capture them than to market towards new Roofing clients or audiences due to the following reasons:

1. They’ll Be More Likely To Buy From You Again

Repeat Roofing clients are those who have ‘revisited’ your website and booked an appointment or service more than once. Statistics prove that these types of customers will have a higher chance of going back and buying the same item or a different one as time passes.

Businesses value repeat customers because they can increase their profitability by marketing towards these ‘lifetime value’ demographics. Therefore, it makes total sense for companies to encourage their existing customers to buy from them again.

2. They’re Easier To Entice

Conversion rates vary per industry, but experts estimate that it’s anywhere between 1 to 3 percent. The good thing is, repeat customers are easier to convert than any other demographic.

In Marketing Metrics by Paul Farris, the author states that converting a repeat buyer gives companies a 60 to 70 chance of success. Therefore, it stands to reason that the more repeat Roofing clients you have, the higher your profits when you pay attention to them.

3. They Spend More

It’s not just the higher conversion rate repeat customers bring, but a higher average spends as well. Compared to a first-time shopper, they will put more items in their shopping cart and on a regular basis.

4. They Can Refer New Customers to Your Roofing Business

Repeat buyers tend to refer their friends and family to your Roofing brand if they’re satisfied with the product or service. The more purchases they make with your Roofing business, the higher the number of people an individual can refer to. This is because comfort level and confidence soars each time they check out.

HOW TO GET REPEAT ROOFING CLIENTS AUTOMATICALLY

It’s difficult to get a new visitor to purchase from your company on the first visit to your website. You’re probably familiar with the old adage that word of mouth advertising is your best friend, and that’s why it’s so important to build a list of repeat clients as a Roofing business. But, how do you get repeat Roofing clients from the messaging and marketing you’re putting out there? Let’s delve in.

Targeting Roofing clients with Email

Once you’ve got a buyer or a customer that likes your service, retargeting and email marketing are excellent ways to get them to come back. One great option you’re going to want to utilize in email marketing is a newsletter. Regularly emailing your Roofing clients is a great way to keep your name fresh on their minds. Free newsletters also give them insightful information. So, even if you’re not trying to sell to them, you’re retargeting your name in their mind, as a friendly Roofing business, that provides value to them.

Use Timely Reminder Emails, let’s say your company a maintenance service. A great way to utilize email marketing is to send out reminders to your customers. For example, if your maintenance service lasts for 6 months, you’ll want to send out notification or reminder emails for customers to reschedule at the 4-month mark. Then, again at the 5-month mark, send out a friendly reminder. While doing this, you might want to send a promo code for 15% off if they “act and schedule today.”

Reminding customers you’re still there, and have the solution to their needs, is one of the easiest ways to go about retargeting your Roofing business in their mind, and also highlighting how much you care about their needs, success, and providing them with the best service possible as a Roofing business.

Engage Roofing clients with Social

Another great retargeting methodology to use is social media engagement with your customers and those who’ve previously purchased from your company in the past. Connect with Roofing clients, share new product insights, send them coupons and promo codes that you only send to your most “valued customers.” Social media engagement puts a face to the Roofing business name, it humanizes your company in competitive industries. And, it shows your customers you care, and that you’re actually listening to what they’re saying. So, use it wisely, and use it regularly.

Show Up Everywhere They Are

Have you ever noticed when you are browsing the Internet that you start to see ads for websites that you recently visited? Have you ever wondered how they are “targeting you” and how you could do the same with your customers & prospects?

The advertising method is called “Retargeting” or “Remarketing”. It’s a little creepy but surprisingly effective.

What is retargeting?

Retargeting is a digital marketing process of reaching out to visitors who have landed your site and converting them to Roofing clients. Usually, 2% of your site visitors convert when they land to Roofing website for the first time. Roofing retargeting strives to reach to the other 98% of clients who have not clicked your call-to-action button (like downloaded your eBook, completed a registration form, called a phone number). Retargeting achieves its objectives by displaying your ads to your first-time visitors as they browse other sites online.

NOT SURE WHERE TO BEGIN WITH YOUR CAMPAIGN?

Repeat customers should be a primary goal for you as a Roofing business owner, regardless of your Roofing/industry. Utilizing the right email marketing and retargeting tactics will go a long way in building an email list of soon to be repeat customers. BlackStorm can assist your Roofing business with marketing, digital, and online campaigns, to help your Roofing business succeed, and work towards building that list of repeat customers.

Categories
Marketing Retargeting SEO

The Ultimate Guide to Ads Retargeting for Roofing Contractors in 2020

As a roofer, you spend a lot of money and time trying to promote your roofing website. And you are probably impressed whenever new prospects land on your site. But the excitement is short-lived if the new prospects are not helping you to increase your revenue/ profit.

Unfortunately, studies suggest that only three percent of new prospects who visit your roofing website convert into clients. Simply put, your roofing business will book three jobs out of 100 prospects that land on your site. This is because it takes time before a prospect decides to hire you for the job.

The major problem is that these prospects may never come back to look for roofing services/ products on your site again. So how are you going to follow up on the massive chunk of prospects who navigated away from your website? Luckily, there is one thing you can do to bring back those prospects- run roofing retargeting campaigns.

This post will explain everything you need to know about roofing ads retargeting, how it works, why it is crucial for your roofing business, and tips to get started in a few minutes!

Without further ado, let us dive straight into our post.

What is Roofing Ads Retargeting?

Roofing ad retargeting, also called remarketing, retargeting is the process where you target ads to prospects that have interacted with your website earlier but have not been able to convert into a sale.

For example, if a prospect lands on your roofing website and browses different pages, without filling out the contact form or booking a job, roofing ads retargeting can help to reach them out again.

Since you don’t have their contact details, retargeting works through cookies and pixels. So, when a prospect lands on your website and navigates away without converting, you can set up a roofing retargeting campaign to continue sending them further marketing messages until they convert.

Instead of wasting your marketing dollars trying to get new prospects, you need to retarget prospects that have already interacted with your site with personalized messages and ads.

Let us explore further how Ads Retargeting Works for roofing contractors.

The term Remarketing and Retargeting are often interchangeable.

How Does Ads Retargeting Works for Roofers?

When prospects land on your roofing website, they are generally tagged with a pixel or cookie. This helps you to earmark and target these prospects with custom ads whenever they are online.

Retargeting helps you to remind your clients of your services and products after they navigate away from your website without purchasing. It helps you to show your prospects relevant ads when they visit other sites.

What makes roofing retargeting particularly effective (and possible) is its unique capability of real-time bidding (RTB) technology, which allows roofing marketing professionals to bid on and buy an ad impression.

Reasons Why Ads Retargeting is an Important Marketing Strategy for Roofers

There are various reasons why Ads retargeting is so powerful, particularly for performance-driven roofers, here is why:

Retargeting Gives Roofers a Second Chance to Convert a Prospect

What makes ads retargeting special is the fact that it only targets prospects who had earlier visited your landing pages or roofing websites. This implies these prospects have already been exposed to your brand and, most likely, your roofing services or products. As a result, these prospects are more qualified and can easily be convinced by your continuous marketing efforts.

If most of your website traffic consists of one-time prospects, organic or paid, that would otherwise vanish away, roofing ads retargeting helps you to continue marketing to those prospects and return them to the conversion funnel.

For instance, look at a roofing PPC campaign, when the advertiser is bidding on high-value keywords. When the prospect clicks on the ad, the roofer gets charged and is typically given one chance to convince that client to book for a service or product.

But with roofing retargeting, the high-value prospect can then be retargeted with subsequent ads at a cheaper cost. Retargeting ads act as an online reminder to prospects of their desire to book jobs through your site, hopefully encouraging them to come back and convert.

Retargeting Drives Steady Flow of Roofing Leads By Capturing your Prospects Data

Retargeting perfectly complements your search engine marketing and roofing SEO efforts. If you have a steady flow of organic prospects landing on your roofing site, you should take advantage of that massive traffic to craft a retargeting list. This is particularly crucial if a bunch of traffic consists of one-time prospects that would have vanished away without converting.

Retargeting Helps Roofers to Generate More Sales

This is the most crucial and distinct advantage of retargeting as an integral part of your online marketing strategy. Different roofers have various metrics based on the type of roofing services/ products they offer. Still, every roofer who wants to stay ahead of competition must pay attention to the revenue generated.

Retargeting Ads Helps Roofing Contractors to Reach Interested Potential Clients

Retargeting helps to reach out to prospects, who had expressed an interest in your service or product offering, now you just have to nudge or remind them to fill out the contact form at the bottom of your roofing website. Roofing ad retargeting is advantageous to your business because through it you can reach interested potential clients, rather than reaching out to a bunch of prospects who may not be interested in your services.

Retargeting Increases Your Roofing Brand Awareness

Recent studies show that it may take up to seven impressions by your brand on a client to build trust for them to convert. Retargeting can reduce the time your client takes to build sufficient brand awareness and make a purchasing decision. Even if those prospects don’t book a job straight away, you are putting all the odds in your favor because your brand will be the first one to be remembered once they decide to move forward. Brand awareness is crucial for your roofing business growth, and retargeting offers advantages in that area.

Retargeting ads help Roofers to Get More Conversions.

Retargeting ads will help roofers to achieve a high conversion rate, and the cost per acquisition will be low because you are just targeting the right prospects using the right ads. Therefore, prospects who click on your roofing retargeting ads are more likely to have the intent of purchasing.

Retargeting Ads are Cost-Effective

Since you are concentrating on prospects that are likely to purchase your services, you will be obtaining a good bang out of your roofing PPC buck. Retargeting narrows down your target audience to those prospects who have not converted, thus making it more cost-effective.

Types of Ads Retargeting

You can retarget prospects based on several factors, such as emails, intent, searches, and website visits. All of these methods are crucial to returning the traffic and increase leads. Without further ado, let us explore some of the most common forms of roofing ads retargeting.

Search Retargeting

When using this method, you are going after prospects that have searched for services using keywords that are relevant to your business. Thus, a roofer here will be making assumptions based on the searcher’s intent. However, just because a property owner has used keywords that are relevant to your business does not imply that they are ready to buy.

General Roofing Website Retargeting

This is the most popular form of roofing retargeting. You can use this form of retargeting on platforms like Face book, LinkedIn, Quora, and Twitter. Unfortunately, roofers will have very few options with these methods.

Email Retargeting

Just like with the other forms of roofing marketing, retargeting can also be done through emails too!

How Can Roofers Craft a Specific Retargeting Offer?

Roofing contractors can take advantage of retargeting offers to lure prospects back to your roofing website and convert immediately in retargeting ads.

Retargeting ads are fantastic because roofers can retarget based on the pages that the prospects had visited on their website.

For example, if prospects were reading about asphalt shingle roofs on your roofing website, but did not reach out to you. A retargeting offer can be crafted as follows:

“Limited Time Offer: Get Up to $1,500 off new Asphalt Shingles roofs. Offer Expires on 12/31. Schedule your free roof estimate today.”

This ad will attract your prospect’s attention as well as to make them take action because of the limited time discount.

Having an offer is crucial to your roofing retargeting success. You want the prospects to come back, so you need to give then an enticing offer to achieve that. This could include but not limited to:

Limited customer discount (You can provide a service to the limited group of people

  • within a specific timeframe)
  • Free add-ons to the roofing services
  • Discounted service

Roofing Ads landing pages

Another important thing that you need to consider is what will follow after prospects click on your targeted ads. So be careful not to send your prospects to your homepage, which does not say anything about the advert you have just posted there.

You must craft a specific roofing landing page that has all the details about the offer and allows people to contact your business, whether on email or filling out the contact form.

This is CRUCIAL if your retargeting ads are to achieve great results.

Where can Roofing Contractors Set Up Their Retargeting Ads?

There are various platforms where roofers can set up their retargeting campaigns, including:

Facebook/Instagram

Almost all prospects are on social media, these ads are effective and cheap at getting prospects back to the conversion funnel.

Google Remarketing Ads

We all know that Google controls a huge chunk of the search market. You should try to rent an advertising space with them to stay ahead of the curve.

YouTube

Many prospects enjoy watching videos. You can insert a retargeting video for them to watch when they move from one video to another. This will catch their attention!

Do You Have Retargeting Ads Set Up?

Even if your roofing website is properly designed with all the conversion elements intact, you are likely to only get 20 out of 100 prospects requesting your services. What will happen to the other 80 prospects? They will navigate and visit your competitor’s websites.

Retargeting them is the only way that they can return to your site and convert. After visiting your website, prospects will be browsing social media or other sites, and seeing your retargeted ads. It is a good strategy of bringing prospects back and establishing a powerful roofing brand.

Retargeting for Roofing Contractors: the Surefire way of Growing Your Brand Online

When done properly, a roofing retargeting campaign can boost the growth and traffic of your business, all from the web! It makes sure that your brand is in front of prospects in your locality thus increasing their trust that they might contact you. Higher rankings = Increased traffic = More customers.

A good roofing retargeting campaign takes patience and time, but the end results are worth it. BlackStorm Roofing Marketing not only has professionals managing your ad campaigns, but they have a thorough knowledge of the roofing industry.

Roofing ad retargeting can be a cost-effective method particularly for roofers working on a budget. This is because of concentrate only on prospects that are interested in your roofing services. It is a great advertising model that helps roofing contractors to promote their services or products. Retargeting helps your site to reach out to prospects who did not convert initially by telling them that your services are still worth a try!

Level up Your Roofing Re-targeting Ads with BlackStorm Roofing Marketing

Every roofer strives to win back the prospect who never converted during t their first visit. Re-targeting helps to bring back those prospects who navigated away from your site before they converted. But how can your roofing business achieve great re-targeting results without partnering with experienced roofing marketers.

At BlackStorm Roofing Marketing, we don’t promise but deliver great roof retargeting campaign results. We will give you the secrets on how your business can be ranked #1 on Google and snatch most of the leads from your competitors. If you are searching for a roofing retargeting partner, don’t hesitate to contact us for a free strategy session and quote today!

Categories
Marketing Social Media

7 Reasons Why Your Roofing Company Needs a Good Social Media Marketing Strategy

When leveraged correctly, social media can generate roofing leads, drive targeted traffic, and improve your SEO results.

Do you want to build lasting bonds with your roofing clients?

Are you wondering whether your roofing company needs a social media page?

If so, this post has got you covered!

It is estimated that over 3 billion people use various social media platforms across the globe today. It is not a secret social media has taken hold of our lives. Recent statistics show that the average person spends at least two hours per day on social media.

So, if your roofing business is not taking advantage of social media, then you might be losing prospects, referrals, and possible contracts.

This post will give seven reasons why your roofing company needs a good social media presence to outshine the competition.

Without further ado, here are the top reasons why roofers need an active social media strategy to maximize their Return on Investment.

A Social Media Strategy is Key to Providing Strong Customer Service

Social media will help your business to share photos, industry articles and customer testimonials to showcase your expertise to clients or prospects. Social media offers a cost-effective way to handle client’s complaints on time. This helps to win your client’s confidence.

Social Media Helps to Improve Your Roofing Business Reputation

As a roofing contractor, being visible on social media can help to generate more leads, drive traffic, and book more jobs. Social media provides a low-commitment and easy way for prospects to express their interest in your roofing services. Lead generation is such a crucial advantage that social media offers to your roofing business.

As a roofer, your online reputation is vital for success, and that implies that your roofing business must have an excellent social media presence to market its services effectively. Trust carries everything on how prospects perceive your roofing products or services. If prospects come across a bad review, they are not likely to trust your business. But if they find glowing reviews over time, their trust will keep on growing.

Our team will recommend a great social media strategy that will bring in more positive reviews and minimize the risk of an upset client ruining your roofing business reputation.

Social media marketing is just as crucial as Web design, SEO, PPC, an integral part of any roofing marketing strategy.

Social Media Can Turn Past Clients into Referrals

Since you are in the home improvement industry, your past clients can be a goldmine –particularly if they loved your job!

Don’t let that precious resource fade away and hope that they may contact you later for future work.

Why can’t you allow your past clients to work for you? Wondering how?  

We are discussing converting past clients into referring customers. These clients can spread a word to their family members or friends who may require roofing services.

Social media provides a free avenue of spreading positive recommendations about your roofing products or services. Ask your satisfied customers if they can send you a positive review to put on your roofing website, or jot down something appealing about your friendly and skilled service on your roofing business social media page.

Besides, requesting your clients for a positive review, you can create profiles in several review sites and put direct links to your profiles in newsletters, follow-up emails, and websites.

Social Media Boosts Your Roofing Lead Generation Efforts

Part of a huge secret of social media marketing for roofers is identifying where to invest your time and money to attain your lead generation targets. With recent research proving that social media marketing offers over 50% marketing leads of telemarketing, direct mail, PPC, and even direct mail, there is no doubt that this a powerful lead generation tool every roofer should use.

There are various ways you can leverage social media to generate leads from LinkedIn groups and Twitter chats to YouTube Videos. However, these may take some time before they yield noticeable results.

Blackstorm Roofing Marketing Team can guide you all this, from evaluating what your roofing business is doing in the mainstream social media to aligning your social marketing and roofing sales objectives.

Social Media Makes Your Roofing Business More Searchable

 When a potential business or homeowner is looking for a reputable roofer near them, they are most likely to type the long-tail keyword” How do I find an experienced roofer to fix my broken shingle?” in their organic search, besides recommendations.

Having a vast online community of business or homeowners surrounding your roofing brand tells Google that you are offering high-quality services, thus increasing your visibility in the search engine results.

“While social shares may or may not affect a web page’s position in search listings, your social profiles influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names” (Source)

 The Right Social Media Strategy Can Help Your Roofing Business Stay Ahead of Competition

As a roofer, you spend much of your time researching about what you can do to outmatch other roofing contractors in your neighborhood. To be successful at it, you must be able to delight and retain clients. Every post that your business makes on social media stays on top-of-mind for clients, because they remember the positive experience they had with your team.

Social Media helps you to diversify your Roofing Marketing

If your roofing business is only using one marketing tactic, then you are doomed to fail. You might have heard stories of roofing websites that used to rank high in search engines being wiped out by Google. Advertising will continue to become more expensive as new roofers with deep pockets make their way into the market. Email marketing is getting complicated day after day. Thus, don’t over-rely on one roofing marketing tactic.

Ready to Get Your Roofing Company Noticed on Social Media?

Marketing your roofing company can be an uphill task, but our experienced team can make the job a little simpler. You already know that mainstream social media platforms like Twitter, Facebook, and LinkedIn can help to engage your roofing prospects- but how can these platforms work for you?

If you are ready to begin marketing your roofing company on social media, then we are here to help! Blackstorm Roofing marketing social media experts will help you in all aspects of social media marketing from account set up, tracking, posting, and more. If you want to improve your roofing company’s visibility on social media, contact us to book a free social media marketing strategy session with our roofing experts today.

 

Categories
Growth Strategies Local SEO Marketing Reputation Management SEO Website Design

How to Dominate in More “Roofer near Me” Online Searches

Want to get found online by Prospects, Increase Conversions and Book More Jobs with “Roofer near me” searches?

Customer searches based on locations are rapidly growing. Thus, it has become crucial to have your roofing business on Google maps and to let your prospects/ clients know that you are there.

A recent study by search engine land showed that over 80% of Smartphone shoppers are using near me searches to find services or products, and 90% of those prospects are clicking on the first few listings.

Nowadays, Google’s “near me” algorithm is not about searching for a particular place. It is about assisting the customer in finding what they need and not just where they were going. That’s why this post will discuss how your business can be found more in roofing contractor near me searches

Where You Need to Start

Google My Business Profile

Crafting a new roofing marketing strategy is never easy, and it’s often an uphill task. The best place to begin is to create and optimize your Google My Business roofer profile. That should be an easy task. One of the best methods to optimize your profile is to make sure that you fill out all the appropriate fields. By doing this, you will be making your roofing business more searchable on Google maps.

One thing that can adversely hurt your listing is if you have an old account. Always make sure that you don’t have duplicated content on your listing. It would help if you had a current business name, which should be consistent throughout your roofing website.

Use your correct phone number, also make sure that your contact address is correct and is consistent throughout your site.

Verify Your Business for “roofer near me” searches

Google typically provides a service that many roofers don’t know. To verify your business location, you can request Google to verify your roofing business by sending a letter to the address contained in your listing. This is an important step that will help your roofing business to dominate near me searches.

Along with the physical verification of business, you need to make sure that you are linking to the correct URLs. If you have various locations, you must make sure that you have the right links so that no prospect is ever locked out.

Business Hours, Description and Photos

It is always crucial to add business operating hours for your customers. This will help to make your business legit and increase conversions when prospects do find you during those business hours.

A well-written and compelling description that highlights the strengths of your business, as well as your services, is essential. You might have noticed that not a lot of roofing contractors are doing this currently, which makes it a great spot to concentrate on, especially if you want to outrank your competitors.

Every homeowner loves to see photos. These photos can be of your completed projects or that of your current physical space/ building. As the clench goes, pictures are worth a thousand words.

 Get Real Online Reviews

Let’s face it: Many roofing contractors waste their time trying to fake reviews, but is that the correct way of dominating roofer near me searches? Unfortunately, no! As a roofer, you need to step out there, and request for some honest real online reviews.

You will be amazed by the high number of customers who are willing to express their honest thoughts about the services you offered them. And if your business requests for reviews regularly, there are higher chances that the client will leave a positive review. If your business maintains an excellent online reputation, then roofing leads will automatically flood your inbox.

A simple complimentary message will go a long way to bring more roofing leads to your business.

SCHEMA

Incorporating schema to mark up your underlying HTML code can assist Google to advertise, and index special events are happening at your roofing business premises. As a roofer, coding can be a daunting task. If you are not prepared to implement it out on your own, you can always reach out to BlackStorm Roofing marketing for assistance. If you want to unlock what Schema can do for your roofing business, check out this post by Moz.

Mobile Optimization

Mobile optimization seems to be the buzzword in roofing marketing today now, yet many roofers are not getting it right? Your roofing website must be optimized for mobile devices. Prospects/ clients are using their smartphones than ever before, and most of them are looking for roofer near me for services.

Your roofing website must perform optimally across all mobile devices. Over the years, your business will be losing roofing leads if your site is not mobile-friendly. Google is even penalizing websites that are not compatible with mobile devices.

Anchor Texts from Other Websites

Millions of blogs are published every year, yet website owners are still looking for writers. This means that the demand for high-quality content surpasses its supply. One strategy that you can use is to try to connect with other roofing contractors and offer to write a blog post on their website.

If you use the name of a city in your anchor text, then that will boost your chances of ranking high in the near me roofing searches.

Landing Pages for Cities

If your roofing business serves in many cities, then make sure that you have a unique landing page for each city. While it also makes sense to have a GMB profile for each city, having an entire landing page helps.

The BlackStorm Roofing Marketing Difference

If you are finding it challenging to dominate the roofing near me searches, then the BlackStorm Roofing Marketing team is ready to help you out! Over the years, we have helped countless roofing contractors appear on top of Google search results in their local market. We take a simple yet organic approach to Roofing local SEO makes sure that our clients benefit in the long run.

We will create a custom roofing SEO road map based on your competitors’ weaknesses and your business strengths. We understand that the roofing industry is highly competitive and is growing at a rapid rate. Our SEO experts craft and implements the best strategies that will help your business stand out in the market. Your roofing business deserves a competitive advantage, and our team is ready to grow your business.

If you want your roofing company to dominate in the local searches, then contact us to schedule a free strategy session with us today.

Categories
Marketing Paid Advertising PPC

Using PPC Gives Roofers These 6 Advantages Over Their Competition!

Do you want to outshine your competitors and get more roofing leads?

Are you wanting to create a winning advertising campaign that will allow you to outshine your competitors but unsure of the benefits it will bring to your business?

If so, this post will teach you everything you need to know about Pay-per-Click advertising and how to make it work for your roofing business.

In the modern digital world, online marketing outranks other advertising mediums in reach and Return on Investment (ROI). However, Pay-per-Click advertising is an effective roofing marketing channel that can set your business apart from the competition.

This post will define PPC and give you an overview of how it works to generate qualified leads for your roofing business.

Without further ado, let’s go!

What is PPC for Roofers?

PPC is a short form for Pay-Per-Click, an internet marketing model in which roofers pay a fee every time their advertisement is clicked. Essentially, it‘s an artificial way of driving traffic to your roofing website rather than attracting such traffic organically.

Google Ads (previously called Google Adwords) is the most famous advertising platform worldwide. It helps businesses to build ads that appear on Google search engines plus other properties owned by Google.

More potential clients are turning to Google and other search engines for roofing contractors in your area before they contact you. That’s why it’s more crucial than never to get your roofing brand listed on top of search engines like Bing, Google, and Yahoo.

PPC advertising can produce effective, quick, and fast results if done properly. It is a good way of making your roofing business to appear on top of search results so that your target audience can visit your site online when they require your services.

Does Roofing PPC Advertising Work?

PPC works fast and can produce impressive ROI results for roofing contractors. Other forms of digital marketing like link building, content marketing, and SEO, take months or even years before they have a noticeable impact.

That said, roofers who want to get exclusive leads online should allocate more marketing dollars to Pay-Per-Click advertising services. With modern technology, roofers can spend their marketing dollars more efficiently with demographic targeting, keyword research, and budget adjustments.

6  Benefits of PPC Advertising to Your Roofing Business

1. PPC advertising Increases Your Roofing Leads and Sales

More traffic to your roofing website, implies leads, right? Since most of these clients are already interested in your roofing services or products. By employing landing pages that resonate with your target audience (rather than your roofing homepage), you can turn those leads into long-term clients.

2. PPC Advertising helps you to compete regardless of Your Search Rankings.

Another benefit of PPC advertising is that you don’t have to depend on search rankings or Google Algorithm changes to compete with your rivals. Even if your roofing website is not dominating the search rankings, you can still promote your products or services through PPC. This implies that you can compete with other roofers who have higher search rankings than yours.

PPC helps your roofing business to gain a competitive advantage even when you have just created your website. That’s why PPC ads are more famous with new roofers and other small business owners. Thus, you will be able to compete for clients with roofing contractors who have been operating for decades.

3. PPC Advertising Increases Your Roofing Business Recognition

As businesses or homeowners view your ads online, they will become acquainted with your roofing brand. Your roofing services or products will start to revolve in their minds as a result. That’s a great way of building your roofing business reputation online, even if they fail to click initially to your ads.

4. PPC Advertising improves Your Roofing Website Traffic

By connecting your ads to specific landing pages, you can improve the overall traffic across your whole website. Directing a client to one page normally prompts them to explore as well. Besides, these visitors are people who are already interested in your products or services, thus they are more likely to convert to a sale.

5. PPC Advertising helps your Roofing Business Reach the Right Audience

When launching a roofing PPC campaign, you can decide when and where your ad will be viewed based on several parameters like device, demographics, keywords, time, date, and much more. This will help you segment the market and target the right prospects so that your products or services will appear in front of them.

6. PPC advertising is Budget-Friendly

Compared to other internet marketing methods, PPC advertising gives you value for your money. This is because it allows you to choose how much you want to spend for an advertisement plus how much you need to pay for a click. Since you have data on how your ad is performing, it is easy to tell whether your campaign is delivering results or not. When you realize that your roofing PPC campaign is under-performing, you can inject more funds to gain a higher Return on Investment.

Is Your Roofing Business Taking Advantage of PPC Advertising?

A perfect PPC roofing campaign can help to improve traffic and facilitate the growth of your brand. It helps to keep your business in front of search engines so that prospects can contact you for services or products.

High search rankings = Increased traffic = More customers to your roofing business.

A roofing PPC campaign takes patience and effort, but the final results are worth it. If your roofing business has not invested in a PPC campaign, then you are losing out potential leads to your competition. Savvy roofers understand that the key to obtaining more booked jobs and leads from the internet is by ensuring that their website appears on the first page of Google.

To achieve that, you need to work with a reputable roofing PPC agency that clearly understands your business and has helped other roofers improve their PPC advertising performance.

BlackStorm Roofing Marketing has helped many roofing companies to get exclusive leads and improve their roofing sales with PPC advertising. Our PPC experts will always go the extra mile to ensure that your business stays above the competition.

Contact us to create a strategic PPC campaign that is specific to your Roofing Business today!

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Local SEO Marketing PPC SEO Website Design

How to Generate Commercial Roofing Leads Online

Increase sales, leads, and improve your online reputation and presence with proven roofing marketing strategies discussed in this post

Do you know that there are thousands of property owners looking for roofing services in your city?

Are your competitors outranking your business by getting more commercial leads?

If so, you have come to the right site.

Targeting commercial leads can be an uphill task, particularly if you are just a new roofer in the block!

With thousands of roofers around the country, how will your business outrank them and get commercial roofing leads?

Truth be told, there is no surefire way to obtain more prospects. But generating commercial roofing leads online is a multifaceted and continuous process.

Without further ado, let us dive into our discussion.

Unique Ways to Get Commercial Roofing Leads Online Without Breaking Your Bank

Build a Professional roofing website that attracts Property owners searching for roofing services online

As a roofer hunting for commercial leads in a competitive marketplace, having a well-designed roofing website is the best place to start!

Without a professional roofing website, all your lead generation efforts will be fruitless.

You can use your website to showcase your past completed projects, explain your roofing specific services, and share posts that portray your market and industry expertise.

On your roofing site, you should include landing pages that will make it easier for prospects to connect with your business.

The post on your roofing website plus its design will encourage property owners to visit your landing page and fill out a request form (they will ultimately become leads once they fill out this form)

If these seem like an overwhelming task to you, don’t fret, you can hire a reputable roofing web design agency to create a stunning roofing website that is optimized in terms of design, layout, mobile compatibility and search engines.

But what kind of information should you include on your roofing website?

Here is a list of crucial information that every converting roofing website should contain:

  • Your phone numbers and logo should be at the top
  • A captivating title -this is no doubt the first thing that your prospects will read. Explain the benefits you provide in one paragraph. Discuss what clients can achieve with your services.
  • An enticing offer -if your discount sucks, then prospects will not convert. Give an enticing discount like free roof inspections or estimates.
  • Eye-catching images- potential clients who require commercial roofing services may not have all the time to read your headline, but a relatable image can convince them to hire you.
  • Trust indicators- This can include everything from reviews and testimonials to industry certifications. Trust indicators can persuade property owners to use your roofing services/products.
  • A clear call-to-action your call-to-action should be assertive, prominent, and clear.

Ranking Higher in Search Engines will make Property owners find you online easily

Search Engine Optimization (SEO) is crucial for driving relevant traffic to your roofing website and getting your brand message in front of prospects when they require your roofing services most.

Nowadays, most buying decisions are influenced by the internet. When a property owner is searching for a commercial roofer, they will first look online via search engines like Bing and Google. If your roofing website is optimized for search engines for multiple keywords, your business will generate more commercial leads online.

In addition to the posts found on your website, fresh publishing content on social platforms will help to improve the online presence of your business.

If your roofing business is not ranking on top of search results, then you need to hire a top-rated roofing SEO agency to develop a stellar roofing marketing strategy that will help you to outrank your competitors.

Ask for Roofing Testimonials & reviews from previous clients

Client reviews are the most potent roofing marketing tactic that every roofer can use to their advantage. Positive Google reviews can improve your roofing website search engine rankings and thus get more commercial roofing leads. Your online reputation is essential to enhancing the online presence of your business. Most prospects will look for a roofing service they require several times before they call a provider.

Your roofing business must have an online presence on multiple review sites like Yelp, HomeAdvisor, and Facebook. Collect email addresses from every client and write them a note requesting them to review your business.

Develop the Right PPC strategy get commercial roofing leads online

If you want to launch a successful roofing PPC campaign, here are three main things that you need to consider:

  • Attention ratio
  • Not spending enough marketing dollars
  • The right message match

 The Right Message Match

If your landing page and PPC ads don’t convey the same information, then you are about to lose your marketing dollars.

Let us evaluate the mindset of a prospect searching on Google. For instance, if a prospect is searching metal roof replacement services and when they hit your landing page, they only get details about asphalt shingles and wood siding, how would they feel?

By not giving them the correct information, this will adversely hit your PPC campaign, and prospects will feel misled. Generally, the title should match the roofing keywords being used. For instance, if a prospect searches for Baltimore Metal Roofing and finds Baltimore roofing, this will negatively affect your campaign.

Attention Ratio

Are you directing paid traffic to your roofing website’s homepage? If so, you have missed the mark! Just because your homepage contains your contact details does not mean that all traffic should be directed there.

A homepage is synonymous with a business card that summarizes what your business does. The challenge is that your website contains a lot of links that may distract your prospects from viewing your page.

When a prospect comes from Google Ads, they are looking for particular information. Your aim here is to get these prospects to call you for services /products.

Your roofing landing page should contain a clear call to action button that guides prospects on specific actions that they need to take after visiting your roofing website.

Not Spending Enough Marketing Dollars

If you are only spending $20/ day, then you might end up not getting any clicks from Google. Google has placed a bid for each roofing keyword, and if you are always below the recommended price, then you are likely to be ignored.

In most states, the lowest bid is $15 for every commercial roofing keyword. Generally, expensive keywords always produce quality roofing leads.

So, if you are spending $20/day, you will end up getting one click, which may not make a significant change in your roofing business.

Make sure you have the right PPC budget to realize great results!

If running a successful roofing PPC campaign seems like a hard nut to crack, the Blackstorm Roofing Marketing PPC team can help. We will help you develop a stellar PPC strategy that will help you get more commercial roofing leads and outrank your competitors.

Get Your Roofing Website on Google Maps to generate Commercial roofing leads online

Previously known as Google Places, Google My Business is a free online business directory that connects prospects with the local roofing service providers.

If you want your roofing business to show up on Google Earth, Google Maps, and Google search, make sure that you claim your Google My Business Listing. Even if you don’t have a roofing website, you can still have your business listed with GMB. It is an essential requirement for local SEO and the right place to launch your roofing marketing campaign. G

MB can help you connect with property owners who are searching for commercial roofing services online.

If your roofing business has not claimed its Google My Business listing, read on five reasons why every roofer should have an optimized Google My Business Profile.

Ready to Level Up Your Roofing Business

This post has provided plenty of essential tips and hints on how your business can get commercial roofing leads. When implemented correctly, these tips will convert your roofing website into a lead generating machine. But as a roofing contractor, you have a lot of things on your table, from managing workers to sourcing materials. That’s why you need to hire a professional roofing marketing agency to handle all the SEO, web design and PPC aspects of your business and thus free up your time to concentrate on running your roofing business.

 What you will get when you Hire Blackstorm Roofing Marketing

  • A well designed, custom roofing website that converts commercial roofing leads to clients.
  • A professional roofing website optimized for search engines, mobile devices, and Google maps
  • Leverage the expertise and knowledge of our roofing website designers/SEO experts to your business advantage.
  • We will create a successful PPC campaign that will increase traffic and boost your ROI.
  • We will develop and implement a unique SEO strategy that will help your business get ahead of the competition.
  • Our roofing marketing experts will make sure that property owners flood your inbox requesting for roofing services.

What Makes Blackstorm Roofing Marketing Different

Over the years, we have partnered with hundreds of roofing contractors to obtain the results they need through cohesive, comprehensive online roofing marketing campaigns. If you are searching for a roofing marketing partner that will help you increase sales and leads, differentiate your business, and minimize your marketing costs, then you have come found the right team.

Here are some of the reasons that make us stand out from the other roofing marketing companies:

Full Transparency

We offer comprehensive monthly reports that will help you compare your marketing performance to the ROI. Secondly, we have a transparent pricing structure; thus, no under the table agreements or hidden fees.

Proven Track Record

We have helped countless roofing contractors achieve great results with our full digital marketing campaigns.

No Contracts

Unlike other roofing contractors who force you to enter into monthly or annual contracts with them, here you only pay for the services we have offered.

If you are ready to grow your roofing business, contact us to schedule a free roofing marketing strategy session with us today!