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Jeannette Potter
8/09/2019 - Google

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I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

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Roofing Google My Business Growth Strategies Marketing Promotion Reputation Management SEO Social Media

What Is the Role of Online Reputation Management in Roofing Marketing?

Drive Business Growth and Establish Social Proof

Have you ever come across this cliché, “Your brand name is as excellent as your reputation”? Unfortunately, this is the sad truth. Once your roofing business gets a bad name, it can be difficult to erase that from the minds of your prospects/clients.

So if you want to understand the role of online reputation management for roofers, know that it can either break or do your business. Therefore, it is highly recommended that you manage your roofing company’s online reputation as a roofer.

What is Online Reputation Management for Roofers? 

Online reputation management refers to the refinement and monitoring of your roofing company’s standing among target clients in the digital world. In internet marketing and SEO, online reputation management refers basically to Yelp, Facebook, Google My Business, and third-party directories, which prospects/clients research before deciding to hire a roofing company.

Reputation management is a continuous process and is need to build an excellent brand image. It revolves around building credibility and trust, which is essential for the growth of your roofing business. However, just like positive reviews can boost your roofing sales, negative ones can actually damage your business prospects.

Reasons Why Your Roofing Business Needs a Vibrant Online Reputation Management Strategy

Reasons Why Your Roofing Business Needs a Vibrant Online Reputation Management Strategy

Let’s face it. It can be challenging for your roofing company to acquire new customers. After all, it is not like a homeowner requires a new roof every month or even roof maintenance and repairs all that often.

Roofers are unique in how property owners require their services, which implies that when a prospect is searching for a roofing contractor online, you want your roofing website to appear on the first page of the search results.

An excellent online reputation is essential to establishing your credibility in the roofing market. It is only when property owners trust you; you can expect to attract more homeowners who need your roofing services/products.

Take online reputation as similar to word of mouth recommendations. Though personal recommendations are still valid, homeowners trust online reviews before investing their money in a roofing project. That’s where online reputation management in roofing marketing comes in.

Read on to learn the numerous advantages of ORM for roofing contractors:

Builds Credibility & Trust

The reputation of a roofing company is crucial to its survival in the market. Having the trust of property owners and managers contributes to your success. Your clients discuss your roofing business with their family and friends. When they face a problem, they will no doubt share their experience within their network. Studies show that if a business has a positive reputation, clients will rate that company credible than its rivals even when competing roofing contractors offer the same services at lower prices!

The moment prospects/clients begin doubting the credibility of your business, consider it as the beginning of your downfall. So, if you are a new roofer, it is highly recommended that you pay attention to this crucial digital marketing aspect. Nothing will be better if homeowners don’t trust you. Therefore, it is vital to manage the reputation of your roofing company online.

Improve Corporate Image

Having an excellent corporate image is a great marketing asset for your roofing business. If you warm the hearts of clients regularly, you expect them always to remember your company. Therefore, you don’t need to waste time convincing them to book your roofing services.

With a solid online image, clients will continue to support your roofing business.

Boost Rankings on Search Engines

The presence of several positive reviews will increase your roofing website traffic. In addition, the more prospects discuss your brand, the higher your site will rank for keywords related to your business.

Cost-Effective Promotion

You may invest your marketing dollars in various ways to promote your roofing company. However, online reputation management in roofing marketing will cost-effectively grow your roofing business.

Obtaining organic reviews will not cost you a dime, but it will significantly boost your revenues and ratings. All you require is hiring a reputable online reputation management agency for roofers like Blackstorm Roofing Marketing and leaving the work of managing your perception online.

Skyrocket Your Roofing Sales

What is the most important part of running your roofing company? Of course, it’s sales. Roofing sales are what will bring revenue to your business. A solid online reputation management strategy will attract more clients and improve your conversion rates. Manage your roofing company reputation to increase your sales. Remember, more sales = more profit!

Recruitment

Having experienced professionals is the cornerstone of a successful roofing crew. Nowadays, more than 90% of businesses use social media for recruitment. Your roofing company’s reputation matters to employees than ever before. It can have adverse effects on the quality of employees you bring on board. Statistics reveal that over 80% of job seekers were influenced by reviews when making application decisions.

Attract Potential Investors

Attract Potential Investors

Apart from money generated via sales, your business requires banks or valuable investors, mainly if you are a start-up. You can only get such investors if the business is profit-making. Before investing, the investors will do a serious background check on your roofing business. Positive client feedback can help you secure the much-needed funding for expansion and growth.

Major Online Review Platforms for Roofers

BlackStorm Logo

At Blackstorm Roofing Marketing, we do everything possible to improve your bottom line. Our goal is to generate, respond to, and monitor online reviews using our online reputation management expertise. To get reviews, we place a link on your roofing website’s footer to encourage customers to leave feedback. To monitor reviews, we allow notifications to alert when a new study is published. We generate reviews for roofers on the following online directories including but not restricted to:

Proven Online Reputation Management Tips for Roofing Contractors 

Claim All Your Online Reviews

Your roofing business must claim all listings in major online directories. Claiming your roofing Google My Business listing is not enough. Besides, you want all your details to be consistent and accurate across the web; regardless of how a prospect finds your website, they will always get the correct contact details.

Ensuring that your contact details are accurate will establish trust with clients and make your online listing more legit.

Suppose a homeowner comes across your listing on a review site or directory and later calls your business only to find that your number is no longer in service. In that case, they are going to assume that you have shut the doors or they have dialed an invalid company. Either way, it does not create a good perception of your roofing business.

Another reason why consistency across listings is crucial is that search engines like Google look at the consistent information to determine whether or not your business is valid.

Suppose there are several phone numbers and addresses across Yelp, Angie’s List, and other online directories. In that case, Google will not reward your business with high rankings since it will appear less legit.

Lastly, when you claim all your roofing business listings, it gives you more control over them. Besides helping you update your contact details, it will provide you with an opportunity to optimize and edit your business description, respond to reviews, and include photos.

Monitor Online Presence of Your Roofing Business

The first step of online reputation management for roofing contractors is listening to what prospects/clients are saying about your company online. As part of the monitoring process, watch other roofers, write down their internet marketing strategies, and manage their digital reputation. Next, you can test and implement some of your competitor’s strategies in your roofing company and see what will happen over time.

Generate Great Content

A big part of ORM for roofers revolves around controlling what customers see when they find your roofing website online.

When a property owner looks for your company name, ideally, your roofing website should be the initial thing that pops up, plus the listing of online directories and social media links.

By optimizing your social media profiles, business listing, and roofing website, you can rest assured that customers will find the desired information when they research your company online.

As a roofing contractor, you have a wealth of knowledge you want to share with your customers. Your average homeowner may not understand why a metal roof is a preferable option to asphalt shingles for their roofing needs or why roof maintenance is crucial to increasing the longevity of their roofs.

This is the type of content to publish on your social media pages and roofing website.

Seek More Online Reviews

Reviews are the first things customers look at when deciding whether or not they want to book jobs with your roofing company.

Let’s face it. There are a lot of factors that property owners consider before hiring a roofing contractor. It is not like going to buy sausages or fruit salads at your nearest store.

The roof is the only thing that stands between the harsh elements and your home, and you want to hire a reputable roofer to take care of it. If your roofing business doesn’t have reviews, it will be hard to attract new customers online.

This implies that you should work hard to get more online reviews. Although you shouldn’t pay your clients to leave a good review, asking them to leave a review is generally acceptable.

Asking is a superb way of getting more reviews. While most homeowners won’t leave a review, the vast majority of them will write a review if you ask them.

Respond to Every Review

Respond to Every Review

Seeking more online reviews will go a long way in enhancing your company’s reputation, but don’t relax; you need to respond to these reviews. It is crucial to respond to every review, whether negative or positive.

When you respond to negative reviews, you share your side of the story to the reviewer and anyone who may across it online. Unhappy clients will not know what happened, but sharing your side of the story will diffuse the issue. One of the best ways to respond to a bad review is to invite the reviewer to discuss the problem offline.

Ways to Manage the Online Reputation of Your Roofing Business

Your online reputation is a crucial, complex part of how clients perceive your company, and you should manage it. Based on the uniqueness of your business, here are the three approaches to online reputation management you may try:

  • DIY -getting, monitoring online reviews without professional assistance.
  • Outsourcing an online reputation management agency like Blackstorm
  • Lawyer up in case a competitor posts a fake review on your roofing website.

Why it’s Time to Allow Our Professionals Handle The Online Reputation of Your Roofing Business.

Over 80% of prospects trust online reviews, social media comments like they do with personal recommendations. That said, even a single star jump can bring in new clients and boost your company’s profits. What prospects/customers say online will have a significant impact on your bottom line. Your potential clients first check online reviews before hiring a roofing contractor, and that trend is likely to continue.

Our experienced professionals can help you leverage reviews to maintain a vibrant reputation and bring in new business. Our review monitoring and reputation management programs are two activities we can handle to free up your time and focus on growing your roofing company. Our experts have many years of experience doing roofing reputation management right.

Property owners are looking for your roofing business online. Take advantage of this chance to display your vibrant online presence and obtain more clients. Start your roofing business online reputation management and unlock your online potential.

If you need reputation management services for roofers, reach out to set a free strategy session with our team of experienced growth coaches today!

Categories
Website Design Lead Generation Local SEO Marketing SEO

10 Simple Roofing Website Tweaks to Convert More Browsers into Paying Clients

 In the modern internet-driven business landscape, the appearance of your roofing website online is one major factor that will determine its failure or success when trying to attract more customers.

 

Thus, your company must invest heavily in the design of its site to attain the desired results.

However, while every roofer maintains a website, only a small percentage of them have tried to reach their full potential by driving more sales and revenue.

 

The few roofing contractors who have invested heavily in designing high-quality roofing websites have earned more revenue by attracting visitors than those who hired amateur designers to build their sites.

 

Nowadays, every roofer is taking their company online. With the current COVID-19 crises continuing, it is expected that more roofing contractors will follow suit. As more roofers join the online bandwagon, your business is bound to face some serious competition.

 

Thus you require a roofing website that puts you in the minds of search engines and potential clients. So how do you improve your website design?

 

Read on to know how to attract wallet out prospects and the tweaks you can make to convert them into a long time paying customers:

 

  1. Add Video Content to Your Roofing Website

Prospects/ clients are attracted more to videos than any other kind of content; you must offer them what they want if you aim to bring them to your site.

 

Multiple studies have shown that the human brain can process visual content faster than the standard typed text.

 

When incorporating videos into their roofing websites, roofers should opt for unique video content with which prospects can engage.

 

Including roofing videos in your landing page can improve conversion rates by over 80%, while adding such videos throughout your site can increase the job booking rate by over 40%.

Clients who want informational videos on your roofing website tend to hang in there longer, thus increasing the chances of recurrent visits to your site.

 

By placing quality roofing testimonials, video content, and tours of your job site, you can help to increase conversions.

 

  1. Website Maintenance

Many roofing websites are products of WordPress. So, if your website is hosted on a WordPress CMS, maintaining it can mean the difference between a high bounce rate and an excellent engagement score.

 

 While it is possible to maintain the site on your own, you may lack the skills to troubleshoot WordPress errors promptly as required. So, if you don’t want to spend hours reading WordPress tutorials on maintaining a roofing site, kindly contact us at Blackstorm Roofing Marketing for assistance.

 

  1. Prevent Roofing Website Downtime

Most roofers don’t know that minutes or hours of downtime can cause them to lose both revenue and potential clients.

 

Your roofing company website should load in less than three seconds to help browsers find the information they are actively searching for.

 

Research shows that over 50% of browsers are likely to abandon your site if it takes more than three seconds to open a webpage.

 

This implies that your business will lose more than 50% of visitors simply because your site took longer to load than expected.

 

Thus, making your website scalable will help to avoid slow load times and downtime, ultimately keeping more customers on your website while booking more jobs at the same time.

Build a roofing website on cloud-based platforms, maintaining your content and application quality to help drive more prospects to your website.

 

  1. Improve Your Roofing Website’s Security  

Making your roofing website secure means more than just safeguarding it from the bad guys (hackers). Browsers such as Yahoo, Firefox, and Chrome inform visitors of unsecured sites. 

So when a prospect attempts to visit your site, they get a notification saying that you aren’t secure. This will make potential clients bounce off your site. This is an automatic bounce rate on your website.

 

Simply put, how to convert an unsecured website to a secure one is a crucial consideration.

We provide fast roofer website security services here at Blackstorm Roofing Marketing.

 

  1. Use Responsive Roofing Website Designs

Most customers can now access roofing websites from various devices, including tablets or Smartphones, so you must use a responsive design to provide a seamless user experience across all devices.

 

In the modern world, prospects use Smartphones more than desktop computers when accessing roofer websites; therefore, you must help their gadgets to access your roofing website.

A responsive website design allows you to boost your sales, while easing your back-end to improve your search engine optimization efforts.

 

Pro Tip: Always add simple yet attractive contact forms (above the fold) to increase the number of enquires your company receives

 

  1. Roofing Website Design: Pay Close Attention to UX and UI

Your website is as superb as its design. Depending on your objectives, you may require to tweak the design of your roofing website.

 

For instance, as visitors, we don’t like when your website looks like a Wikipedia page. So, examine your target audience and design accordingly.

 

  1. Add Social Proof to Your Roofing Website

It is crucial to incorporate high-value content for your site browsers/ visitors who may want to book jobs through your online offers.

 

Adding client reviews to your roofing website will assure prospects that what you are providing is credible, leading to high customer retention and brand loyalty.

 

Besides, customer reviews can act as a friendly recommendations made by previous clients on your roofing services or products.

 

Client testimonials or reviews are the #1 tool to build credibility and trust with your target audience. We highly recommend scattering them throughout the essential pages of your roofing website, including your services, homepage, and contact page.

 

 If you don’t have testimonials, try to contact your previous clients and request them to review your roofing company- send them a few questions to make it easier for them to answer.

 

  1. Include a Compelling Call to Action on Every Page of Your Roofing Website That Leads to Your Goals

Another simple method to boost your online conversions by placing a compelling, clear call-to-action. This can be offered in service descriptions, your sales copy, or the landing page.  

The CTA should portray your business’s unique value propositions, convert browsers into clients.

 

As a general rule, you should try to make your call to action memorable and short. Participating clients would encourage their immediate network and family to join your bandwagon in an ideal business environment. Make your CTA’s relevant, exciting and straightforward.

 

  1. Use Social Media Platforms to Find Your Target Customers 

Part of building your roofing brand identity is identifying your buyer personas. This involves discovering the kind of prospects/ people you want to convert into paying clients. Placing your target clients on social media will make it easier to sell your roofing services as such groups will be interested in buying your services or products.

 

For instance, if you realize that bulks of your clients are also part of your LinkedIn or Facebook groups, then it would be advisable to use targeted ads to improve your internet marketing efforts.

Spying into your rival’s strategies is recommended in building the persona and voice your roofing business will embody. This can assist you in checking on the processes that are effective and appealing in capturing your target audience.

 

  1. Create a Sense of Urgency

Potential clients fear missing out on limited-time offers. Creating a sense of urgency in your roofing service advertisements and posts through highlighting its limits would excite clients to book jobs with your company. This can be done via special or limited-time offers.

 

Let Our Design Professionals Build a High-Converting Website for Your Roofing Company Today

BlackStorm-Logo-Square (1)

Web security, maintenance, and design are technical aspects of running a successful roofing company.

At Blackstorm Roofing Marketing, we handle everything from web development to web design roofing companies need.

 

Let us know what you require, and our team will meet or exceed your expectations.

 

Schedule a free strategy session with one of our Growth Coaches to make your website a machine of sales and conversions!

 

 

Categories
Growth Strategies Lead Generation Local SEO Marketing SEO

Build Your Roofing Marketing Strategies with Blackstorm Roofing Marketing in 2022 & Beyond

 

Congratulations on winning the greatest battle of registering your roofing business and obtaining the necessary credentials.

But, you will only remain in business by keeping clients knocking at your company doors or generating consistent roofing leads. Wondering how? Don’t fret.

In this article, experts at Blackstorm Roofing Marketing, a leading internet marketing agency for roofers, will walk you through practical roofing digital marketing agencies. Roofing marketing ideas drive repeat clients to your company, outrank your competitors in the market, and take it to new heights. Without further ado, let’s dive in.

6 Reasons Why a Proven Roofing Marketing Strategy is Essential For Your Roofing Business

Let’s face it. Roofing marketing can be a daunting process. From voice search, commercials to chatbots and print ads, countless activities are involved in marketing your roofing business. In fact, we often hear these stories from our customers, “we know that we should be marketing our business, but where do we get started?” Our response is always the same; we advise them to start by creating a vibrant roofing marketing strategy.

So, why should they create a marketing strategy for their roofing business? Marketing plan/strategy is crucial for your roofing company because:

 

  1. Helps You Understand Your Ideal Clients

As a roofer, you can’t become all things for all people. From a sales and marketing perspective, a specific group of people or businesses is most likely to become your long-term paying clients. When you identify such people, you can take their needs, wants, and fears and explain to them how your roofing services will suit their needs. Roofing marketing strategy defines your target market/client so that you understand clearly who requires your roofing services.

 

  1. You know What Your Roofing Company is and Why it is Beneficial to Others

A considerable aspect of roofing marketing strategy helps you understand who benefits from your roofing services, how they benefit, and why they should believe in such benefits. 

Your roofing company stands out from other roofers in some way, and it uniquely helps the people it serves. 

 

Defining such unique value propositions helps your business to outrank other competitors in the market.

 

  1. Convey Value Consistently

A roofing marketing strategy is essential since it defines how your roofing company conveys value to others. 

You can share your marketing strategy with anyone within or outside your business. This will give your business a consistent brand image in the roofing marketplace and the confidence that your roofing business will be represented accurately in the areas of marketing and sales.

 

4. Guides Your Marketing Activities & Budget

A marketing strategy defines how you promote your roofing company throughout the year, and your process informs your plan. It explains which advertising channels you will use ( social media, digital ads, direct mail, print ads). Your strategy clearly discusses what activities to do throughout the year and deadlines for achieving such tasks. Your roofing marketing plan ensures that the method you use to promote your roofing company aligns with your goals and helps you achieve an excellent Return On Investment (ROI).

 

  1. You Know What Roofing Marketing Success Looks Like

You can’t manage what you don’t measure,” Peter Drucker. 

 

A roofing marketing plan will assist you in figuring out what success looks like. The objectives you set within your roofing marketing plan inform what metrics you use to measure the success of your advertising strategies. This way, you will know what strategies worked or ones that didn’t produce desired results.

 

  1. Exude Professionalism 

When you understand who you are and talk about your roofing business, you exude professionalism and confidence. Once you know your ideal customer and the benefits you will offer to that client, you can concentrate your efforts, time, and energy on reaching that client. 

Your roofing company will appear more professional since it has a proven roofing marketing plan in place.

 

Consequences/ Effects of Not Having a Roofing Marketing Strategy

But without a strategy in place, your roofing company experience lots of challenges and problems, including but not restricted to:

  • Losing out a business to the competition
  • Missing out on great opportunities to grow your roofing brand
  • A reactive approach to roofing marketing
  • Retaining and gaining few clients
  • Suboptimal execution due to poor planning

Top 6 Roofing Marketing Strategies To Try In 2022 & Beyond

  1. Start With Building Your Roofing Brand

 The brand refers to the personality of your roofing company. Once your new roofing company is up and running, the battle has just begun. Maybe you are operating on a shoestring budget and require starting with low-cost roofing marketing at first. Your roofing brand encompasses customer satisfaction, reputation, awareness, and credibility.

But how do you create a successful roofing brand? Begin by defining your ideal clients. As a roofer, you want to determine how your roofing services enhance their lives and which services matter to them most. Besides, you want to define their demographics like age, income, education levels, and work locations. The last stage in understanding your ideal client is identifying their purchasing strategy. Do they conduct research offline or online before contacting your roofing company? 

 

Are there specific seasons that influence their purchasing behavior?

Another step towards building a vibrant roofing brand is describing your Unique Selling Propositions (USPs). What difference does your brand bring to roofing services or service areas? It could be that you are unique in terms of response time, quality, price, and capacity to handle roofing services.

Consider designing a new roofing logo, print business cards, and launch a professional roofing website.

2. Create a Professional Roofing Website 

Research shows that over 80% of prospects first conduct research online before they contact your roofing company. That said, we cannot overemphasize the need to revamp your internet marketing strategy for your roofing services.

Set out on your roofing marketing journey by creating a unique and easy-to-navigate roofing website. It is a dynamic platform to display your roofing services, convey your USPs to prospects and interact with clients. A roofing website acts as your24/7 sales rep that markets your business when you are sleeping or enjoying a vacation on the beaches.

Here are some key features that a high converting roofing website should contain:

  • Mobile-Friendly

More than 80% of Americans use their phones to shop for products or services online. As such, optimizing your roofing website for mobile devices will help you tap into the vast marketing potential and rank high in search engines for relevant business keywords.

  • Seamless Navigation

Use fixed header, breadcrumbs, working search button, and adequately defined categories to make your roofing website as user-friendly as possible.

  • Conveys the Right Information

Add some personalized touch to your roofing website by incorporating trust-building information like a list of your services, client testimonials, certifications, licenses, and insurance.

 

  • Secure

An active SSL certificate makes your roofing website secure your prospect’s trust and be favored by search engines.

 

Read our detailed post on 13 Essentials of High-Quality Roofing Websites

 

3. Master SEO for Roofing Contractors

Simply having a roofing website won’t cut it. You require an effective SEO strategy to improve your online presence and produce free roofing leads online. It’s like building a lead-generating machine! And the machines we make at Blackstorm Roofing Marketing will grow your roofing brand and take it to the next level.

Most prospects/clients enter a search term explaining what they are looking for over the internet, browse through the results, and click through roofer websites with information or services they require. More than 70% of these searchers will not go beyond the first page of the Google search results. However, your website will not feature in the first page by chance. That’s where roofing SEO comes into play.

SEO is the process of optimizing your roofing website to boost its rankings for keywords related to your roofing business (roofing services in this case). By doing so, you reach prospects that require your services, drive consistent leads to your roofing company, and increase the client base for your roofing services.

Remember that SEO is a continuous process and takes time to achieve meaningful results. Among the key features of SEO for roofers include:

  • Keyword Research

Discover keywords and phrases that potential clients type in Google or Bing when looking for your roofing services or products. These are keywords your roofing website will rank for and will significantly impact your visibility across the internet.

  • On-site Optimization

You need to optimize your website elements, including Meta descriptions, URL, images, and content. Optimize your website with search terms discovered in your research.

 

  • Link Building

The quality and quantity of your backlinks have an essential role in boosting your organic ranking. Create valuable content to attract links for relevant industry blogs and sites. And establish relationships with other roofing industry bloggers and influencers essential to your link-building strategy.

Check our detailed post on the Ultimate Roofing SEO Plan for more tips on ranking higher in the search engine results.

  1. Improve Your Local SEO Strategies

If you are like other roofers, you obtain many leads from homeowners in your community. Local SEO for roofers is your gateway to getting local clients 

You see other roofers dominate the first page rankings and think, how do I get to the coveted position in Google search results? There has been an increase in “near me” searches, and that trend will continue in the coming years. Surprisingly, many homeowners don’t type the word “near me” to look for local roofing services since they expect Google to localize the search results.

Here are some tips for optimizing your roofing website for local searches:

 

  • Select location-specific roofing keywords e.g., Miami Roofers
  • Optimize your roofing Google My Business Profile
  • Make sure your Name, Address, and Phone number are consistent across the internet.
  • Choose the right secondary and primary business category.
  • List your business in major online directories like Yelp, BBB, Nextdoor, or Facebook.
  •  

4. Leverage PPC (Google Ads) for Roofing Contractors

Pay-Per-Click, also known as paid search marketing, is a tactic that matches your roofing ads with prospects/clients searching for your services. Hence, you pay for people to visit your roofing website rather than ranking higher through organic methods.

 

With PPC, you get a chance to rank the ads instantly after setting your campaign, unlike roofing SEO which takes time. You can choose the specific keywords you aim the ads to rank for. 

Above all, you have total control over your campaign budget. Remember the following surefire tips to help you make the most out of PPC ads for roofing contractors:

  • Define your target market/client
  • Create high-quality landing pages
  • Use negative keywords to remove irrelevant clicks
  • Include compelling Call to Action
  • Create valuable web content that resonates with your audience.
  •  

5. Use Social Media Advertising to Market Your Roofing Business

Social media advertising is essential to your roofing company since social media controls more than 70% of purchasing decisions. Social media platforms help you engage with your potential clients personally, showcase company culture, build a community and target specific people with focused ads.

 

As a roofer, you will want to have a Facebook page and sign up for Instagram, Twitter, and LinkedIn to connect with your audience on your social media pages. These platforms give you an insight into performance and engagement levels. Use the following tips to make the most out of social media advertising for roofing contractors:

 

  • Roofing industry news and updates
  • Client testimonials
  • Contests and giveaways
  • Company announcements
  • Before and after photos of completed roofing projects.

6. Manage Your Online Reputation 

Another crucial thing you can do as a roofer is to monitor and improve your online reputation. 

Check your Yelp, Google My Business listings, and other online directories regularly to see what people are saying about your business. Most directories will allow you to respond to client’s questions and complaints 

Don’t underestimate what people say about your business, be sure to respond to negative comments to address grievances and make them happy again. By responding promptly, you prove to others that you are ready to solve the problem for good.

Frequently Asked Questions About Roofing Marketing Strategies

 

What Are The Most Crucial Features of Roofing Marketing? 

 Get started with the basics. Ensure that your roofing brand and name are attractive; get your company vehicles wrapped and social media accounts running. Then create a professional roofing website, ensuring you have good content on main pages and local online directories. You have a roofing company with an excellent reputation and improving your social referrals before going to advanced techniques like PPC, video marketing, and SEO.

 

How Can You Promote Your Roofing Business? 

Generally, there are two methods you can use to spread the word about your business, namely, online and offline. 

 

Offline strategies used to market your roofing company include canvassing, direct mail, and billboards, while online techniques include SEO, PPC, social media advertisement, retargeting reputation management, and roofing website design.

 

How Can I Get a Consistent Stream of Qualified Roofing Leads? 

Partner with a professional roofing marketing agency like Blackstorm Roofing Marketing to do PPC ads or search engine optimization and give your roofing website a facelift to get more customers/leads. Elements of our strategy include:

 

Not restricting keyword research.

  • Earning quality links systematically.
  • Updating your technical SEO to convert your roofing website into a lead generation magnet.

Get Help With Roofing Marketing Today

At Blackstorm Roofing Marketing, we know that attempting to implement the following strategies discussed above on your own can be an uphill task. We can unload the roofing marketing burden from your shoulders, so we free up your time to focus on what matters most to your business.

 

Our internet marketing services for roofing contractors go beyond driving traffic to your website, convert prospects into paying clients and boost your bottom line. 

Schedule a free strategy session online with our growth coaches to learn how they can help your roofing company grow today.

 

 

 

 

 

 

Categories
Roofing Branding Google My Business Growth Strategies Marketing PPC Promotion Reputation Management Roofing Sales Tips SEO Social Media Website Design

How to Create a Vibrant Online Presence for Your Roofing Business

Boost Your Local Presence & Get Your Roofing Company Found Online By Prospects/Clients.

In the model business landscape, your roofing company needs to have a solid online presence. Even if your business doesn’t operate online, prospects and clients want to see you there. If prospects/clients don’t find your roofing business online, you could lose a chance to expand your client base and spread the good news about your business.

Nowadays, property owners/managers search online for roofers near them, so a vibrant online web presence is crucial to outrank the competition and gain new clients. But how do you stand out from the crowd, attract more clients, and get found online?8 Effective Ways to Create a Strong Online Presence in Your Roofing Business

8 Effective Ways to Create a Strong Online Presence in Your Roofing Business

1. Create a Captivating Roofing Website

A roofing website acts as a conduit between your company and prospects/clients. Without a captivating roofing website, your business will not thrive in the modern competitive industry.  A great roofing website should be visually appealing, user-friendly, and well-suited to drive conversions. Hiring a qualified roofing website design agency will help you create a site that will grab the attention of your target audience.

2. Take Control of Roofing SEO

Take Control of Roofing SEO

SEO is a short form for Search Engine Optimization, and it helps your roofing business rank high in the search engine results. Nowadays, when property owners want to find roofers near them, they turn to Google for help.

With algorithms changing daily, it can be difficult for your website to rank on the first page of the search engine results pages. The first step to getting found online when prospects/clients are searching for your roofing services is to launch a dedicated roofing SEO campaign.

That said, developing and implementing a successful roofing SEO strategy is not a walk in the park. But some great tips to level up your roofing SEO game include:

Focusing on the right keywords

Optimizing your web pages with custom Meta descriptions, tags, and titles.

  • Creating rich content for your most crucial keywords.
  • Ensuring your roofing website is indexed and listed in major directories like Yelp or Google My Business.

 

3. Leverage the Power of PPC

Pay-Per-Click advertising has opened up many opportunities in roofing marketing. It can break or make the online presence of your roofing business. That said, go into it blind, and your business will waste thousands of advertising dollars down the drain. Having an online presence is the initial step in promoting your roofing business, but using a pay-per-click strategy can grow your roofing company exponentially.

PPC campaigns bring instant results that organic rankings can no longer match. PPC ads are cheaper than conventional marketing techniques like radio ads, TV, or print media. Best of all, the clients you want to target with PPC are at an advanced stage of their buying journey, implying that they are closer to booking a job than organic prospects who are just “window shopping.”

Many things go into PPC other than running a few ads and expecting the best. But some great tips to optimize your PPC campaigns include:

  • Reviewing the roofing keywords you want to target
  • Invest in an informative, well-crafted ad copy
  • Optimize your landing pages

4. Be Active on Social Media

Be Active on Social Media

Social media is a crucial part of your web presence that improves your odds of generating extra income and building client loyalty. It helps prospects, existing clients, and other stakeholders to engage easily through a platform that plays a significant role in their daily lives.

Getting your roofing company online is the first step to creating a web presence for your prospects/clients. But simply being active on Facebook or Twitter won’t cut it. Gone are the days when hiring a summer intern to manage your social media accounts. In the modern roofing landscape, you need to create a strategy if you won’t get ahead.

Creating a clear, visually appealing, and social media advertising strategy is the best technique to align your company goals with your web presence. Several things are involved in social media advertising, including content calendars, posting times, and more. Hiring a roofing social media advertising agency will help you navigate the stormy waters of the social media world and get your roofing business on top of your audience’s feed.

5. Manage Your Online Reputation

As your roofing company grows, you will want to have customers validating that your services are exceptional and worthwhile. In the digital landscape, this implies that you collect as many reviews as possible.

Getting positive reviews on Facebook, Yelp, Google My Business, and other review websites is one of the good ways to improve your online presence. It also boosts your search rankings, Since Google includes reviews in their ranking algorithm.

Another way of boosting your online presence is to respond to all the reviews you have (whether positive or negative). The best way to obtain reviews is to request them. After completing a task, ask clients to leave a review.

6. Claim Your Listings

People no longer use Yellow Pages anymore. Instead, they turn to internet directories like HomeAdvisor, Google My Business, Angie’s List, and Facebook. Optimizing and claiming your listings on these directories can increase your chances of generating roofing leads online.

7. Invest in Great Content to Reach More People

Content is king. While you might have heard this phrase countless times, indeed, quality content is still crucial for any roofing business trying to boost its online presence.

By investing in informative, helpful content, you will automatically optimize your roofing website for search while providing value for your clients simultaneously. This cements your relationship with your clients and ultimately improves your roofing brand.

Some great tips to level up your content marketing game include the following:

  • Revising your on-page content and optimizing it for search and your clients.
  • Starting a blog with high-quality materials dedicated to the roofing niche
  • Produce promotional materials like videos, infographics, and eBooks that address the needs of your customers.

8. Track Your Results

One of the essential aspects of boosting your online presence is to monitor the results. After all, how do you know that you have built a great brand online if you are not evaluating all the various strategies?

Some of the great places to get in-depth results of your various digital marketing strategies to include Bing Webmaster Tools, Google Search Console, or Google Analytics. Such tools have been designed to help you get accurate, fast insights on your various digital campaigns to see what works and what doesn’t.


As a new or existing roofing contractor, you cannot afford not to be visible and active online. However, you must concentrate on building relationships with clients, driving sales, and increasing your brand awareness. At Blackstorm Roofing Marketing, we have been helping roofing businesses like yours create a vibrant online presence that lasts through our internet marketing package. Schedule a free strategy session online to learn more about our services today.

Categories
Roofing Identity Lead Generation Marketing Paid Advertising PPC Promotion Reputation Management SEO Website Design

Outbound Vs. Inbound Roofing Marketing: Why Your Business Will Benefit With Online Advertising

Traditional marketing vs. inbound marketing: which works best? This is a heated debate in the roofing marketing landscape. One method is disruptive and invasive, while the latter concentrates on getting qualified roofing leads through sharing valuable content. Fortunately, this post will demystify these two marketing methods and assist you in deciding the best option for your roofing company.

What is Outbound Roofing Marketing?

What is Outbound Roofing Marketing? 

Outbound marketing, also known as conventional or push marketing, uses techniques to get your brand message across to a large audience in a bid to close a sale. Radio/TV advertising, cold calling, canvassing, direct mail, billboards, and other tactics aim to attract a large audience (most of whom may not be looking for your roofing services). It is a one-way communication that generally concentrates on roofing services or products and reasons why property owners should book jobs with your roofing company.

What Is Inbound Marketing?

What is Inbound Marketing?  

Inbound roofing marketing, also referred to as pull marketing, is a strategy that uses content creation, either through your social media platforms, blog, or other online platforms, that pushes your clients towards your roofing company naturally. For instance, you create a blog on the advantage of asphalt shingles. You can share the post on Facebook, Linked In, Google+, and Twitter.

You can also share it with your past clients and employees. Those property owners may, in turn, share your post with their network. Now, when a potential client looks for “metal roofing,” they come across your post. Then visit your roofing website and contact you for a quote.

Differences between Outbound Marketing and Inbound Marketing

  • Result Generation Speed

With internet marketing, potential clients take some time to get your marketing collateral and possibly engage with your company before deciding to contact your roofing company.

With outbound marketing, roofing contractors enjoy a faster Return on Investment since they start the conversation.

  • Lead’s Awareness of the Business

Inbound roofing leads are familiar with your business when they are ready to contact you. They understand how your roofing services can assist them and are prepared to schedule jobs with your company.

On the flip side, outbound roofing leads have little or no knowledge about your business, industry, and services, meaning that they are miles away from converting. Therefore, you should focus on educating them from the first time they contact your business.

  • Investment Required

Internet marketing is inexpensive, and any roofing company can implement the tactics, no matter the size of your budget. In fact, generating roofing leads using digital marketing tactics costs 60% less than traditional roofing marketing.

Conventional marketing is costly since you will be required to buy radio, TV, billboard space for your ads or distribute and prepare materials.

  • Quantifiable vs. Immeasurable 

Everything can be measured with the digital /inbound marketing process, from how CTA (Call To Action) buttons color, shape, or size affect conversions to ROI of different tactics.

Complex algorithms assist you in knowing the effectiveness of various advertising strategies, leaving little or no room for guesswork.

The success of outbound roofing marketing is challenging to quantify. You can ask how prospects found your roofing business, but the responses don’t share the whole story. Guesswork or assumptions are inherent with this roofing marketing model, resulting in poor performance.

  • Complicated Messaging vs. Educational Messaging

With outbound roofing marketing, brand messaging is typically complicated. You have limited time to convey your brand’s messaging, especially a few seconds in TV/radio advertisements. As such, exuberant moving graphics and bright colors are synonymous with outbound ads, increasing the chances of prospects turning out.

However, with internet marketing, your brand messaging should be engaging, helpful, and valuable.

You concentrate on responding to your prospect’s questions. Here you don’t force the message to your options/ clients.

  • Permission-based vs. Interruption-based

With internet marketing, you first reach out via platforms where your target clients have allowed you to interact with them and respond to their questions. They decide when and in what manner they want to engage with your roofing business.

In outbound roofing marketing, you select a medium with a vast following and keep disrupting them with ads expecting that it will appeal to a small percentage of the audience. Here, you decide which medium and when to reach your potential clients.

Major Problems with Outbound Roofing Marketing

  1. Acquired Roofing Leads can be Costly

It takes to get one roofing lead more when using outbound marketing than when it is gained via inbound roofing marketing. According to HubSpot, when you get a qualified lead via inbound marketing, it costs 60% cheaper when the same is acquired through outbound marketing.

  1. Prospects/Clients Aren’t Easily Attracted

Property owners are becoming savvier; they want to discover information independently without being distracted by ads. In fact, more than 90% (according to wordstream.com) of internet clicks are generated with inbound marketing, while less than 10% are generated through outbound marketing. Property owners prefer to learn things for themselves rather than having ads forced on them.

  1. Outbound Ads Are Always Avoided

One of the drawbacks of conventional marketing is that property owners/managers pay less attention to radio, TV, or Billboards in general.

They are avoiding ads daily, whether by blocking cold calls or avoiding roofer websites with too many ads.

  1. Outbound Marketing is Expensive

Generally speaking, traditional marketing is more expensive than internet marketing. To conduct an effective push marketing campaign, you must invest in your advertising material and incur the cost of distributing it. Even after doing all these, there is no guarantee that your target market will respond in the way you want them to do.

  1. Difficult to Get Response 

Traditional marketing typically contains a one-way communication system that focuses advertising material on your prospective buyers, but there are no real chances to interact with your target audience. When running an outbound marketing campaign, if you want to understand how people respond to your adverts, you have to perform surveys and organize focus groups, which cost money and take a lot of time.

Inbound vs. Outbound Marketing: Which one wins?

Ultimately, the proper marketing method for your roofing company will work and generates more results. The ultimate choice on whether to use inbound and outbound advertising will depend on your roofing company’s needs and goals. If traditional marketing methodology works for your business, don’t eliminate it from your marketing strategy.

Always try new things while using the outbound tactics that work. Know that audiences change too. What worked last year may not do so this year. Property owners get tired of seeing similar ads repeatedly; thus, you need to be innovative to stay ahead in the roofing marketplace. Therefore, you will want to combine inbound processes with some outbound processes to increase roofing lead generation and improve conversions.

Ignite Your Growth With Internet Marketing for Roofers in 2021 & Beyond

Ignite Your Growth with Internet Marketing for Roofers in 2021 & Beyond

Before the advent of the Internet, roofing contractors relied on conventional marketing tactics to generate qualified leads. Such tactics included TV ads, billboard ads, cold calling, and radio ads. In 2021, these pushy marketing strategies aren’t effective.

They have been replaced with digital marketing tactics like Pay Per Click advertising, reputation management, and search engine optimization. When a property owner finds your roofing business via Google search, they generally feel like they have achieved a milestone towards solving their needs.

Internet marketing is about promoting your roofing services using web-based technologies, the internet, and other digital platforms or media. You can put your business in the right places so that prospects/clients discover you online.

Whereas you want to ignite your roofing business growth, you may lack the experience, time, or resources to take advantage of the full potential inbound marketing has for your business. As a reputable roofing marketing agency, Blackstorm Roofing Marketing can offload the advertising burdens off your shoulders. Our experts can generate results with inbound marketing and free up your energy and time to concentrate on other activities in your life and business.

At Blackstorm, our focus is to boost your presence on the Internet and generate hot leads for your roofing business. Besides, we also implement conversion optimization tactics to nurture your roofing leads until they become loyal and paying clients.

Schedule a free strategy now if you want to create a winning design for your roofing company. Else, read on to learn more about our internet marketing services for roofers below.

Our Online Marketing Services for Roofing Companies

Hiring an internet marketing agency for your roofing company is one of the best ways of speeding up your business growth. It helps skyrocket your revenues and save a lot of money and time. The roofing marketing expert performs an in-depth assessment and provides solutions to drive prospects/clients to your roofing website.

Blackstorm is a renowned name in-home service marketing to offer result-oriented internet marketing services for roofing contractors, electricians, plumbers, and HVAC professionals. Read on to learn how our online marketing services can help your roofing business grow and boost its presence on the internet.

Roofing Website Design & Development

0ver 90% of your business first impressions are related to your roofing website design. Your roofing website is typically the first point of contact between your business and potential clients. It acts as your 24/7 salesperson that can provide browsers the required details at any time.

But placing your list of services and contact details on your website is not sufficient to attract desired clients and convert the site traffic into actual revenue. You require a conversion-focused website design that motivates property owners to take desired actions.

By working with Blackstorm’s web developers, web designers, and SEO professionals, you stand out from the crowd and obtain the competitive advantage of booking more jobs for your roofing business. We understand that your prospects/customers expect your roofing website to be seamlessly navigable, load in less than three seconds, and provide the information they require in a simple manner. As such, you obtain a well-designed, ADA-compliant roofing website with interactive, relatable, and exciting content that guides your prospects through the steps you want them to take.

Besides, we secure your roofing website with an SSL certificate, so your browsers can feel confident in sharing and filling out the online form submissions. Schedule a free strategy session online or call us at 1(865)205882 to get a roofing website design that matches your business needs and preferences.

Search Engine Optimization

Search Engine Optimization 

There are thousands of monthly organic searches for keywords such as licensed roofers near me, roofing company near me, local roof replacement experts, and other search terms related to roofer services in the US.

If your roofing website doesn’t rank on the first page of Google or Bing for such keywords, you will lose massive traffic and leads. This is because more than 50% of organic traffic comes from organic search. Besides, over 70% of searchers don’t go beyond the first page of Google search results. The benefit of search engine optimization is shown here.

Blackstorm’s SEO professionals can help you identify long-tail roofing keywords that will drive relevant traffic to your roofing website and create valuable content around those terms to improve your ranking on the search engines.

We also optimize your Meta descriptions, URLs, and headers with essential keywords, so search engines like Google or Bing rank and understand your website accordingly. Contact us here for roofing SEO strategies to help you stand out from the crowd and attract the client you want.

Online Reputation Management

Most property owners have heard about fly-by-night roofing contractors who overpromise but end up doing a shoddy job. Still, scheduling an appointment with a specific roofing business is a massive decision for any customer.

Because of such reasons, clients require assurance that they will get the best roofing services in town. That’s why they visit online directories like Google My Business reviews, BBB, Yelp, Angie’s List to distinguish the bad and the good. In addition, more than 94% of customers trust online reviews, just like personal recommendations from friends or family.

Positive online reviews increase credibility and trust for your roofing company but also improve your SEO results. For instance, your roofing business can prominently feature in the coveted top 3 positions in the local map pack.

Contact us for online reputation management services for roofers that assist you in tapping into the goldmine of existing and current clients.

Social Media Advertising

Many roofing contractors are harnessing the potential of social media platforms like Facebook, Google+ or LinkedIn. There is a massive value to using social media platforms to market your roofing services.

Social media provides an additional channel to boost your online presence, helping you put your business in front of your target audience.

There are various social media ideas you can use to fuel engagements and conversations in your social network. Post before and after photos of completed projects to convince prospects to hire you for roofing services. Team member photos show the faces behind your exceptional roofing services.

If you wish to build trust, credibility, and company-client solid relationships with social media advertising for roofing contractors? Reach out to us here.

Pay-Per-Click Advertising

PPC is a controllable marketing channel where you only pay for clicks on the roofing ads and not for impressions or placement. PPC ads always appear on top of organic search results.

In Pay per Click, you get started with creating high-intent keywords for your marketing campaigns. Next, you bid for ad placements, setting the amount of money you want to spend for every click on your roofing ad. Our PPC professionals are experienced in building campaigns using compelling advertisement copies.

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Grow your roofing company with Blackstorm Roofing Marketing; our experts will help you drive relevant traffic to reach your target market and get more clients for your roofing company. Schedule a free strategy session online to speak to one of our Growth Coaches today.

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Branding Growth Strategies Local SEO Marketing Retargeting SEO

Rebranding Your Roofing Business: Strategies to Drive Sales to Your Company

 

The Roofing industry is constantly changing, and to stay current with the latest trends and innovations, you need to keep up with the times. Roofing companies that don’t update their brand will soon get left behind. Roofers are now incorporating modern technologies into their roofing designs like solar panels, insulation, green roofs, and smart home technology integration. Your Roofing Company must stay on top of these advancements so that it can continue to provide a quality service for its customers.

 

Signs That Your Roofing Company Needs Rebranding

 

A roofing company is a unique business to be in, but it requires lots of experience and hard work from owners. As you know, the competition is tough, and there are many roofers out there that claim to offer quality services but don’t do so in the end.

 

But how can you tell if your roofing company is providing quality service or not? Here are the signs that your roofing company needs a rebranding:

 

Your Roofing Business Doesn’t Have a Professional Social Media Presence

 

If your social media pages don’t look professional, you can be sure that customers aren’t really into it. It’s all about aesthetics; your business should at least have a decent-looking website and social media pages if you want to secure new clients. No one will visit your page if it looks sloppy or outdated; they will undoubtedly leave and browse for other roofers that seem more professional.

 

Potential Clients Can’t Find Your Roofing Business Online

 

Given that most people do their research online before contacting your roofing business, your roofing website will be the first point of contact prospects will have with you. If your roofing company doesn’t have an active online presence, you can be sure it’s not thriving; most businesses rely on social media for business promotion and marketing nowadays.

 

 An active online presence will bring you new clients, especially if there are already lots of positive reviews about your company on the web. It’s beneficial to have a website or at least a Facebook page that is updated regularly – it tells clients that they can always count on your company for help and support.

 

 You Are Using Outdated Marketing Methods

 

If your roofing company’s marketing plan involves going door-to-door to hand out flyers or brochures to businesses, you are missing something in your marketing strategy. Flyers have proven not to be a very effective way of advertising, especially for local companies; people just throw them away or recycle them. In the end, you need a marketing plan that is effective and can help bring more property owners to book jobs with your roofing business.

 

If your roofing company is still using the same marketing methods from five years ago, you’re sure to have noticed a change in trends. The whole world has changed, and what people want now might be different from what they wanted five years ago. If you want your company to be top-tier, you need to look at the changing trends and update yourself accordingly.

 

 Your Roofing Company Doesn’t Stand Out Enough

 

Another tip to know when to rebrand is when your roofing business starts to look like another roofer out there.

 

Good roofing company branding isn’t about sounding or looking good. It is about setting your business apart from the competition. If your brand doesn’t feel differentiated in the marketplace, it needs a rebrand!

 

Closely examine your brand and its image. Take a look at other roofing contractor’s images and brand positioning. Is your business similar to other roofers near you? If not, it is very crucial to find a way to differentiate yourself from the competition. Besides, you should tell your customers why you are different.

 

You Have Expanded Beyond Your Initial Location

 

Another sign of when to rebrand your roofing business is if you have expanded or moved beyond the state or city where your business started. 

 

If your roofing business has expanded its reach beyond the original location, then you need to rebrand it to let customers know about your new service area. So you don’t want to give a notion to potential customers that you are only limited to a particular service area.

 

Your Business Looks Unprofessional

 

If your roofing company isn’t always giving off a professional vibe to clients, it’s time to rebrand yourself. A professional company is a company that has an online presence, offers great deals and reasonable prices for services they offer. If you take care of all these aspects, clients will surely trust your business more and more. Clients will think you are a legit business that can be trusted – so make sure clients always see professionalism from your company!

 

Your Roofing Brand Has a Bad Reputation

 

In some cases, your roofing business can become a liability instead of being resourceful to clients. When property owners associate your company with negative actions or experiences, it can be time for a rebrand.

 

These days it doesn’t take long for a concept or word to have devastating effects on your roofing business. Courtesy of social media, negative customer experiences can spread like wildfire, thus ruining your business fortunes. Roofing brand rebranding is typically the most effective remedy for these situations.

 

 You Are Struggling to Raise Prices

 

One telltale sign to rebrand your roofing company is when you are struggling to increase your prices. If the market price for your roofing services or products appears fixed despite the rising cost of materials, then a rebrand can be a great way to break free.

 

Since branding boils down to client perceptions, the value of your service offerings will be entrenched in the minds of property owners you serve. Rebranding helps you to redefine the value prospects put on your offerings-increase your job prices accordingly.

 

The pricing power that vibrant roofing brands have assisted them in dominating their local markets and insulating against competitive threats. Pricing power helps to drive growth in your roofing business.

 

Strategies That You Can Use to Give Your Roofing Brand a Facelift

 

Strategy 1: Invest in a New Roofing Website Design

 

Having a responsive and user-friendly roofing website is more crucial now than ever. This is because prospects are conducting research online and will typically compare your roofing website with other roofers before they contact your business.

 

The best way to rebrand your roofing company is by investing in a new roofing website design. It would help if you had something that will make your brand look more modern instead of outdated – so you might want to try a design agency like Blackstorm Roofing Marketing. This kind of website can be designed to fit your company’s needs, and you’ll see that clients will start clicking on it more often.

 

The best thing about investing in a new roofing website design is that you can always get an online marketing campaign started with the help of professionals from Blackstorm Roofing Marketing! Their team will make sure your website gets listed in all the correct online listings so clients can find you easily. You might be surprised to find out how much online marketing might help your business become more successful!

 

Strategy 2: Improve Your Online Reputation

Your roofing brand revolves around how prospects/clients perceive your company. In the modern landscape, your online reputation can make or break your roofing business. While it takes time and consistent effort to create a vibrant online presence, it only takes a few negative comments or reviews to break it down.

 

Many roofers have realized that they can’t control what is said about their business on online platforms. Still, by addressing issues head-on and listening to client feedback, they can boost their standings if and when something affects their online reputation.

 

It’s time to start looking at your online reputation on search engines if you want your business to stay afloat in the competitive market. You can reach out to an online reputation management expert from Blackstorm and ask them for help – they will make sure your page gets listed higher on search engine results.

 

Strategy 3: Ask For Feedback From Previous Clients And Potential Customers

 

If you want new customers to contact you with ease, make sure you ask them what they think of your business. You’ll find out which strong points need to be highlighted more often and how you can improve your service.

 

If you’re thinking of investing in a new marketing strategy, you need to make sure your brand matches everything they offer. So if your business is completely outdated, it’s time to improve the image and hire new staff members that will help you get listed higher on search engines. You might be surprised at how much an investment in online marketing can pay off!

 

If you’re thinking of rebranding your roofing company, make sure your online presence matches everything you have to offer. You don’t want clients to see an outdated website if you have top-notch services –let Blackstorm Roofing Marketing help you get the best bang for your buck!

 

Strategy 4: Use Retargeting Ads to Rebrand Your Roofing Business

 

Most roofing companies always end up having the same problem; they do not know how to reach out to new customers, and at the same time, they neglect their existing clients whose homes have been repaired or renovated for quite some time now. With retargeting ads, you will target specific consumers who are already familiar with your business.

 

To do retargeting, you will need to create a good-looking landing page first before doing any other things. Your website should be the most attractive place for your clients to visit so that they can leave their emails or contact information in exchange for your product or service. Once you have created a good landing page, you will develop the retargeting  roofing ad that can help you reach out to clients who are already familiar with your business.

 

Strategy 5: Rebuild Your Roofing Brand Identity

 

The elements you utilize to convey your brand may have been reused for several years before considering a rebrand. This implies you will have a lot of time to evaluate their weaknesses and strengths before updating them. For example, you may wish to redesign your roofing logo, create brand guidelines or even utilize new colors in your marketing collaterals.

 

Strategy 6: Make Sure Your Roofing Business Has a Catchy Slogan

 

If you want new customers to notice your business, make sure it stands out in their minds. You can do so with a catchy slogan that will force them to remember it easily! If you’re not an expert on catchy slogans yourself, contact Blackstorm Roofing Marketing for help – you don’t want your business to look amateurish, right?

 

Strategy 6: Update Your Social Media Profiles

 

If you have a roofing company and want to get new customers from social media, it’s time to start updating your profiles. If you don’t know how to do this, you can outsource the work and ask someone from Blackstorm to help you make an attractive profile that will advertise your services!

 

If you want customers to notice your business on social media, it’s time to start posting updates again. However, if you aren’t sure what kind of content they want – make sure you ask an expert from Blackstorm Roofing Marketing to give your social media profiles a facelift!

 

Top Benefits of Rebranding Your Roofing Business 


  • Connect With new Prospects/ Clients 

The primary benefit of updating the feel and look of your roofing brand is your ability to reach new clients. When you concentrate on new aspects of the company and promote them properly, prospects/clients will notice. Rebranding can provide the simulation your company requires to grow in the ever-evolving roofing market.

 

  • Differentiate Your Company From The Competition

As your roofing company grows, its capabilities start to contend with those of your rivals. Rebranding can be an effective way to give your business a much-need competitive advantage. Differentiating your business shows prospects that your roofing services are unique and an expert in the industry. Rebranding your roofing business to look, feel and look will place you as a leader in the roofing industry.

 

  • Stay Current

Roofing company rebranding has only one objective, to keep your business current. Design trends play a vital role in how customers perceive your company and its service offerings—making sure that your look stands out and that you focus on the trends in the roofing industry.

 

  • Reflect New Offers, Values, or Services 

It isn’t easy to showcase your business has grown when your brand doesn’t portray it. If you have expanded to include more roofing services, rebranding is a great way to show that your roofing company is evolving.

 

  • Improve Your Bottom Line

The benefits of branding your roofing business will affect the internet marketing strategy and make your company more profitable. Standing out from the competition, reaching new prospects, and increasing the reach of your roofing services are all effective ways of increasing your business profit margins.

 

What Next?

 

After reading all the signs, reasons, and benefits of rebranding, you may have thought that it’s time to brand your roofing company afresh. But changing the feel and look of your roofing brand can be daunting, especially if you don’t know where to start. Here are some things that you need to keep in mind before you embark on rebranding your roofing company:

 

Write Down Your Goals: Like any other company strategy, it is highly recommended that you have a clear insight into what you want to attain. You need to pinpoint your problem and ways to solve them amicably. Are you trying to make your roofing brand stand out from the competition? Are you trying to reach a different audience than your current ones? What elements should you concentrate on to attain your objectives?

 

Find a Professional:  Once you have clear goals/objectives, you need to act swiftly to make them work for your roofing business. Suppose you are not well versed with UI/UX/graphic or web design. In that case, it is advisable to consider finding a roofing marketing agency like Blackstorm Roofing Marketing that can help to rebrand your roofing company fully.

 

Why Choose Blackstorm Roofing Marketing to Rebrand Your Roofing Company

 

At Blackstorm, our UX/UI designers are always up-to-date with the latest advancements and trends in the roofing industry. We understand that rebranding can be an uphill assignment, mainly if you are not familiar with the INS and out of roofing SEO, CMS platforms to use, or how to manage your company’s reputation online.  

 

Once we have defined a new roofing website design for your business, our team will create a solid marketing strategy to give your unique brand identity the spotlight it deserves.

Ready to dive in and rebrand your roofing business? 

 

Schedule a free strategy online with our growth coaches to learn more about our rebranding services.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Roofing Lead Generation Marketing Roofing Sales Tips Website Design

How to Create an Effective Roofing Client Journey Map in 2021

What kind of experience do property owners get when they come across your roofing brand online?

Is your business more concerned with roofing sales or how clients make their way to your company to book jobs?

As a roofer, understanding your ideal clients to help enhance your services starts by creating a roofing client journey map built for your company’s success.

Nowadays, it isn’t enough to build a stunning roofing website and wait for property owners to find your business. It is essential to take proactive action to get your roofing services or products in front of potential customers.

You may have heard of a client journey map, but wondering how your roofing business can benefit from it? But when done correctly, a user journey or client journey map can help to enhance your roofing brand’s client reputation and experience.

Think of a user journey map as a way of getting inside the client’s mind, know their perception and understand how they interact with your roofing business from the start to when they finally schedule for a job.

Keep reading to learn what a customer journey map is, why it is essential and how to create a client journey map for your roofing business.

What Is a Roofing Client Journey?

What is a Roofing Client Journey? 

A user journey or client journey refers to a prospect or client experience from when they first hear about your brand until they get an email thanking them for booking jobs with your company. Simply put, it is the entire client’s experience in attempting to hire your company for roofing services or products.

So, what is a client journey map?

A client journey map is the visual representation of your client journey when interacting with your roofing brand. With the aid of a client journey map, you can get a sense of your target audience’s pain points and needs.

Benefits of Mapping Out Your Roofing Client Journey

Benefits of Mapping out Your Roofing Client Journey 

Customer journey mapping is essential since it is a strategic approach to understanding your client’s expectations and optimizing their experience. Here are some reasons why a customer journey map is necessary for your roofing company:

  • Customer Journey Map Helps You to Stay Focused on Customers

Client journey mapping helps roofing contractors be educated and better understand how customers perceive your roofing services or products, values, and intentions, and how they interact with your business at various touchpoints.

When you bring in your biases and perspectives on how things should be done, a client journey map brings in real-time evidence and helps you understand what’s happening on the ground.

This makes sure that every team member in your roofing company is on the same page on what requires to be done, and they concentrate on creating fantastic client experiences and meeting customer needs.

  • Deeper Customer Insights Lead to a High ROI

To build a compelling client journey, you should first understand your customer. This implies you know what they want, how they behave, and, more essentially, what they don’t like about your roofing services. This is a crucial part of running your roofing business but is typically missed by roofers who want to build a perfect journey for them (rather than the customer).

The way a property owner interacts with a roofing business or brand through various channels is known as the touchpoints.  These are points of interaction and contact that businesses or homeowners have with your roofing company.

Customer journey maps help discover such touchpoints and where maximum struggles and friction occur, assisting you to enhance such touchpoints and optimize every channel based on high-quality, real-time data.

The more meaningful interactions you have with your clients, the higher your chances of getting loyal customers who will market your roofing company to your network.

  • Customer Journey Mapping Gives Your Business a Competitive Advantage

The process of mapping out your client’s journey offers your roofing company a competitive advantage.

Your roofing crew should discuss your client’s experiences, empathize with their pain points and thus enhance their service.

This already is essential, but in the future, this will be a deciding factor why property owners prefer your roofing services over other roofers.

  • Helps Your Roofing Business Implement a Proactive Customer Service

A client journey map is synonymous with a road map to your client’s experience. It will help you identify moments when property owners will be delighted and instances where they might be faced with struggles or friction.

Understanding this ahead of time helps you to develop your client service strategy appropriately and intervene at times that increase your roofing brand value to the property owner.

Superior customer service also makes your roofing brand look more reliable to your client’s base. For instance, if it’s wintertime and you are anticipating a surge in demand for roofing services, you can email your customer base letting them know that your team is prepared to help them in case of storm or hail damage.

  • Customer Journey Mapping Can Help Create a New Target Client Base

As a roofer, if you don’t understand the client journey properly, you also don’t know the psychographics and demographics of your clients. Of course, it can be a waste of marketing dollars attempting to market your roofing company to a broad audience who will not later be interested in your products or services.

Researching your typical clients’ pain points and needs and describing their journey will give a perspective of property owners attempting to attain an objective with your roofing company. Thus, you can market your roofing services aggressively to that target audience.

A Customer Journey Map Can Help Refocus Your Roofing Brand With an Internet Marketing Perspective

  • A Customer Journey Map Can Help Refocus Your Roofing Brand with an Internet Marketing Perspective 

Instead of attempting to identify your potential clients through conventional marketing, you can have property owners discover your company with the help of internet marketing.

Traditional marketing involves hacks that are not well targeted at uninterested or generalized audiences and aim to interrupt clients from their daily chores.

The 5 Stages of a Customer Buying Journey

Roofing contractors who understand their client buying journey and concentrate on improving their sales funnel stages always outshine their competitors in the market.

After all, your roofing company is nothing without your clients. So, as a roofing business owner, you should strive to perfect customer experience from the initial interaction going forward.

Nowadays, more than 60% of your customer’s journey is completed online.

Surprisingly, many roofers tend to neglect the client journey altogether, which is a grave mistake, especially regarding their internet marketing efforts. The customer journey helps your business understand your target market, giving your team a vital insight when creating a roofing marketing strategy.

Roofing leads nurtured with targeted content produce more sales of over 20%

Without further ado, here are the main stages of a customer journey that you need to know:

  • Awareness
  • Consideration
  • Decision
  • Retention
  • Advocacy

Stage #1: Awareness

This is the initial stage of your buying journey. Your prospects realize that they have a roofing problem or need and are researching information while actively searching for solutions to attempt and resolve the issue. Consider the awareness stage of your client journey as their first impression in your roofing business.

It’s essential to offer value to your potential clients during this first stage to establish rapport and trust with them. If you are not delivering value in the awareness stage, none of the other steps in the buying journey will matter. After all, how can property owners schedule jobs with you if they don’t know whether you exist in the first place?

Let’s face it: Research shows that over 80% of buyers perform research online before calling your roofing business for service.

During this stage, your role as a roofer is to show prospects that you understand their need or problem and offer resources and information that will assist them in navigating their pain points.

Some examples of content to offer during the awareness stage include:

  • How-Tos
  • Checklists
  • Ebooks
  • Industry statistics
  • How-To Videos

Since you understand that your prospect is searching for information during this stage, that’s what you want to offer in a simple and digestible format for property owners.

Don’t let your initial impression with your clients be like a guessing game. Nothing gives your prospect a lousy start than visiting your roofing website and being left wondering:

What services do you offer?

Where do I need to start? 

That’s why you need to partner with Blackstorm Roofing Marketing to build a responsive, user-friendly roofing website that will provide relevant and helpful information to your prospects/clients.

 Stage #2: Evaluation/ Consideration Stage

This is the second stage in your customer’s buying journey. By now, your potential clients have conducted their first research and have several roofing contractors they can select from. But, the research stage is not yet completed. They have listed their options down, but they will continue to look for more details.

During this stage, they will compare your roofing services with other roofers in the same market.

Here they will make cost comparisons, check out competitors, read online reviews, and learn more about your roofing services to see if that’s what they are searching for. Understanding that your client will be comparing your business with other roofers during the consideration stage, you must position your business in a way that stands out from the crowd.

As a roofer, you need to ask yourself the following essential questions:

i)Is my roofing service understandable and clear?

ii) Is your roofing brand easier to find on the internet?

iii) Are the benefits of your roofing services clear?

iv) Is my price offering competitive compared to what other roofers offer in the marketplace?

v) What makes your roofing services more competitive in the marketplace?

Most potential clients will contact you for more details by calling the phone number on your roofing website, filling out the forms, or engaging your business via social media platforms. If this is the case, don’t leave them hanging.

This is your chance to step in and be the solution they seek to cure their problem or need. Besides, it is also during this stage that potential clients will want to know more about your pricing and what they would save if they schedule a job with your roofing company.

During the consideration/ evaluation stage, your role is to prove to the property owners that you care and make sure that they have all the details they require to transit to the next level in their buying journey.

Stage #3: Decision

This is where your prospective client is ready to choose from their options and schedule for a job. By now, the potential customer has conducted all the research required to make an informed decision on which roofing services will perfectly meet their needs or resolve their problem. It is at this third stage where customer reviews are essential.

Showcasing roofing case studies is very beneficial at this level and will help to clear the confusion in your prospect’s mind; why should they hire you?  Social proof that your roofing services will do what they purport is crucial during this stage.

Request testimonials/ reviews from past clients and put them on your roofing website and other platforms where your potential customers will be visiting to get more details about you, your roofing company, and your brand, in general.

Stage # 4: Retention Stage

Congratulations! If your roofing client has come up to this level, then it implies you are doing many things correctly, from marketing, service to ordering materials. But it isn’t over yet. This is the most crucial stage in your customer’s buying journey. Why? It is much cheaper and easier to retain an existing client than acquiring a new one. During this stage, you should be following up with a potential client to give their review or feedback about the roofing services you offered to them.

Stage #5: Advocacy

This is the last stage of your client buying journey and one that takes effort to achieve. It is where your roofing client becomes an ambassador/ advocate for your brand. They talk great things about your roofing services; refer family and friends to your roofing business, and market your company aggressively through word-of-mouth recommendations.

Steps of Creating a Great Customer Journey Map in 2021 & Beyond

Step #1: Understand Your Target Market

In order to promote your roofing services effectively, you have first to understand who you are advertising to. The target market is a broad generalization of the ideal customer for your roofing company.

It is the kind of property owner that is likely to schedule a job with your roofing company.

For instance, if you operate a roof installation company, your target audience will be somehow different from a contractor who deals with leaky pipes.

As a roofer, determining your target market revolves around knowing the exact problem you solve. This assists you in having a clear perception of your ideal client.

  • Who will benefit from your roofing services?
  • Who experiences the challenges/ problems that you solve?

These are kinds of property owners that can be part of your target audience/market.

Once you understand who your target market is, you can develop ways of reaching out and segmenting them into groups.

Pinpointing your target audience can be an uphill assignment, mainly if you know all the various aspects that make up demographics within your preferred market.

Here are some factors to consider when defining your target roofing market:

a) Where your potential buyers are situated; your company only offers roofing services within a specific area (like a county, city, or state), which reduces your target audience and changes your advertising strategies. As a roofing contractor, you don’t want to waste marketing dollars displaying ads to property owners living in Tennessee when your company only operates in Florida. It would be best if you focused only on your target markets.

b) How old are the prospects you want to target?

You need to understand the age groups of people you target with your roofing services or products. For example, when Taylor Swift launches a new album, she isn’t focused on 60-year-olds with her ads. They aren’t interested in the album that was released. Thus understand whether you are targeting Millennials or seniors with your roofing services.

c) What is your target audience interested in?

When segmenting your target market, kindly concentrate on the ideal client, not generalizing demographics that might be interested in your roofing services.

Once you know who your target audience is, you can break them down into various buyer personas to assist your business in narrowing down multiple groups within your target audience/demographics.

Step #2: Highlight Your Buyer Personas

So, now you know who your ideal client is in general. However, that won’t be every property owner. Every roofing company has different kinds of clients.

Sticking with our previous example of a roofing business example- their client would include business owners, homeowners, office buildings, apartments, and typically anyone with a roofing problem.

Buyer personas are crucial for thoroughly understanding your client base and developing advertising messages specific to their problems. Listing down customer personas of your ideal types of clients helps to know what you are doing right and what could be enhanced upon.

Once you know the different buyer personas you are dealing with and crafting roofing marketing messages specifically for your audience. Each buyer persona has a different experience working with your roofing business; just ensure that it is a positive experience.

Step# 3: Customer Journey maps

Talking of the experience your previous client had with your roofing company, what does that consist of? What is the journey of each client that uses your roofing services like? At what point do they interact with your roofing company? Where are they redirected after they submit information or schedule a consultation?

Each interaction that your roofing company has with the client is a part of the client’s journey.

Think about your latest client. List down each step they took to schedule a job with your roofing business, from where they found your company, filling out their details on your roofing website, or getting a follow-up email or call later.

Mapping out the process that a property owner goes through to use your roofing services can be beneficial. In essence, the client journey is your service. Sure, you may install a new roof on their home, but the homeowner remembers more than the services offered. They judge your company depending on the quality of work and remember how partnering with you made them feel. It impacts directly on the future of your company.

Frequently Asked Questions on Customer Journey Mapping 

How did the property owner find your roofing business?

Roofing clients may find your business through Google search, online directories, printed advertisements, and external links. There are numerous ways your roofing company could be located if you are doing everything right to get your business in front of them. At Blackstorm Roofing Marketing, we offer Search Engine Optimization (SEO) services that can help prospects find your roofing company online.

How did the client reach out? 

Once a client finds your company and is interested in your roofing services, they later contact your business via one of your communication points or touchpoints. These are platforms you open to clients, including your roofing website, email, phone, the social media network, or contact form.

Let Blackstorm Roofing Marketing Experts Help You!

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The only barrier standing between your business and potential clients: It might be your roofing website design. Simple tweaks to your landing page or homepage might be all you require for skyrocketing your conversion rates.

It has worked for hundreds of roofing contractors we have worked with. Let our experts try it on your roofing website, search rankings, online reputation management, and social media adverts.

If you need help marketing your roofing company, schedule a free strategy session online with one of our growth coaches to create a fantastic experience in every stage of your customer journey today.

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Here’s Your Roofing Website Maintenance Checklist for 2021 & Beyond

Keep Your Roofing Website up to date: don’t lose clients for no reason

Most roofing contractors know the importance of having a well-structured roofing website. But they typically build a site, launch it and never return to it again, abandoning roofing website maintenance altogether. If your website isn’t adequately maintained, you are losing prospects/clients that will affect your company’s ROI.

Just like your car, we must appropriately maintain your roofing website to operate efficiently. Roofing websites require routine maintenance to ensure that all components (contact or inquiry forms, payments, payment mechanisms, images) work efficiently and safely. Creating a search engine optimized, user-friendly and responsive roofing website is an essential step in letting property owners know your roofing company exists. Still, routine upkeep is crucial if you want your website visibility to flourish and grow.

 

8 Reasons Why Roofing Website Maintenance is Crucial

1. Regular Maintenance Keeps Your Roofing Website Secure

Security is the main reason why routine roofing website maintenance is so essential. If your roofing company is utilizing a Content Management System (CMS) like Word Press or Drupal, you want to make sure that it keeps up with security updates and software patches. If you don’t do that, the bad guys (hackers) will get an opportunity to steal data from your roofing website.

2. Roofing Website Maintenance is Crucial to Boost Search Engine Traffic & Rankings

To offer property owners high-quality content, search engines like Bing or Google award higher rankings that are updated occasionally. Search Engine Optimization (SEO) determines where your roofing website will be ranked based on your site’s relevance compared to the property owner’s search.

Various roofing SEO tactics can be used to improve your site’s ranking. Some of these techniques include optimizing your site for mobile devices, regularly updating your website content with the current information, and ensuring that your site has the latest security updates.so, maintaining your roofing website is crucial to your business’ ranking on search engines like Bing or Google.

3. Routine Roofing Website Maintenance Helps to Improve Customer Experience

If your roofing website’s template files and theme are outdated, they may not show up on current versions of mobile devices and web browsers. With all the competition in the modern roofing landscape, if your site is hard or confusing to use, your company is likely losing prospects because of it. But, when you conduct routine maintenance as scheduled, you can be confident that the most recent template files/ theme are installed and operating efficiently.

When you perform maintenance on your roofing website, your site improves and becomes simple to use. Such improvements encourage property owners to stay and engage on your roofing website longer. In wrapping up, maintaining your roofing website is crucial as it enhances your site’s customer experience and promotes user engagement.

Read our detailed post on How User Experience (UX) Design Affects Roofing Sales

4. Regular Maintenance Increases Site Speed

As stated above, with all the options that prospects/client has online, your roofing website requires simple to use and needs to be super-fast. If your roofing website loads in less than 3 seconds, it is turning away prospects/clients. Maintaining your roofing website allows you to optimize all the elements that might be slowing your site down. Another advantage of routinely maintaining your roofing website is enhancing your site’s loading speed.

5. Regular Website Maintenance Attracts New Clients and Keeps Existing Customers Happy

Our roofing website maintenance services will keep your site updated with fresh and new content. This will assist in driving new property owners (traffic) to your site. Outdated roofing content may make visitors click off your site instantly.

Keeping your roofing website updated with unique, fresh content can go a long way to satisfy existing customers. Your existing customers will view and share your new content, thus making your roofing business popular. But if you stay for long without sharing fresh content, prospects/clients may assume that you have nothing to offer and may never return to your roofing website again.

6. Continue To Learn More About Your Audience

One of the daunting parts of roofing marketing is getting to know your target client entirely. Regular roofing website maintenance helps you use the analytics and understand how users are interacting with your site.

Are prospects/ site visitors converting? Are they clicking off your site immediately, or are they hanging around? Are there patterns in site visitor’s behavior? Knowing these patterns and making adjustments based on data will help you to create a roofing website tailored to your user’s specific audience.

Without ongoing such ongoing analysis, your website can become outdated, stagnant, and, worst-case scenario, useless to property owners who could have benefited from your roofing services or products.

7. Regular Website Maintenance Ensures Proper Functionality

As you launch a new roofing website and make adjustments to it, it’s crucial to make sure that it works efficiently. This can mean making sure there are no broken links and that your website works perfectly across various web browsers. This is more of a technical part of roofing website maintenance, but if you fail to do it, your website may fail to work correctly for your visitors, prompting them to click off to your competitors.

Great functionality depends on the coding of your roofing website, and as a roofer, you don’t have the time to read through lots of code lines to identify a semicolon that should be an entire colon. Ensure that your codes are consistent with the ongoing adjustment and clean is essential to run a peak-performing roofing website.

8. Routine Website Maintenance Helps in Proper Tracking & Monitoring 

When you dedicate your resources and time to roofing website maintenance, you can correctly track the results and know if you are in line with your internet marketing goals. Tracking your roofing website’s metrics can give you an overview of the progress of your internet marketing campaigns so you can know the following plans or strategies to implement.

If you are lagging behind your roofing sales goals via the roofing website, that means that you need to redesign your site to increase conversions

Roofing Website Maintenance Checklist

Maintaining your roofing website is more than buying an affordable hosting plan and making some edits to your page. An outdated website risks client annoyance, loses search engine rankings, and loses trust. To assist you to stay on top of the crucial (often overlooked) issue, we have compiled a guide on what you can expect from our website maintenance services:

Update Your Roofing Content

  • Hours of Operation

If you have a company operating hours and aren’t on your roofing website, we put them in! And if you have already included them, our experts will check to ensure they are accurate. We also notify your visitors in case you have seasonal changes in your operating hours.

  • Phone Numbers

Check your office phone numbers for consistency and typos. Also, ensure that your phone numbers are appropriately hyperlinked to help visitors click and call your roofing business.

  • Contact Address

Make sure your business address is updated/correct every place it appears.

  • Call to Action

Give your web pages a makeover to ensure you have a clear call to action. Sometimes every page will have the same CTA (like getting a free roofing quote now), but browsers will require to pass through some steps. A property owner looking for roofing services or products will want to view some photos of past projects before they decide to get a quote.

  • Punctuation/Spelling/Grammar

Look at the basic editing errors.

  • Fix Broken Links

Check all your internal and external links to ensure that they are working seamlessly.

  • Form Submission

If you have a form on your roofing website, submit a message to check whether it’s working, and you get notified of the new news.

  • Headlines

Do your primary web pages (particularly your homepage) have headlines explaining how the client will benefit from booking a job with your company? And does every headline contain a keyword that relates to the title of your page?

  • Redirects & URLs

If you have recently changed the name of your webpage, you should make sure that users who are searching for the old page get redirected to the new one Instead of getting a “not found” error)

  • Image Alt Tags

Sometimes you can improve your roofing SEO by adding alt tags to your primary images. This can help your site to rank higher than other roofers for the same keyword

Design

These are tweaks that  relate to the feel and look of your roofing website, which may include but not limited to:

Branding

Has your roofing logo changed? What about the colors your company uses? If yes, has it reflected on your roofing website? Besides, if you initially used a low-quality logo but have changed it late to a new one, you need to update that on your roofing company website.

  • Replace Stock Images with Custom Photos

Roofing stock images may be essential to get your website running. But authentic photos are deemed to be more powerful.

  • Optimize Images

 You need to replace low-quality crop images to suit your overall design. Besides, replace large photos with compressed or re-sized versions while retaining quality.

  • Check Display on Mobile Devices

Pull up your roofing website on your mobile phone to see how it appears. Furthermore, you can also check how it appears on different desktop browsers.

Platform & Hosting

These problems may prompt you to contact your web host provider:

  • SSL security certificate

Check if your roofing website URL starts with “HTTPS” If not, you need to contact your web hosting provider to get a basic security certificate for your roofing domain.

  • WordPress Plugins and Theme

It is highly recommended that you use the latest versions of plugins and themes activated on your roofing website.

  • Backups

Typically you want to automatically backup your roofing website. This will help you, especially when you make a mistake when editing your roofing site.

Hire a Roofing Website Maintenance Team

Why You Should Hire a Roofing Website Maintenance Team

As a roofing contractor, you have lots of duties to perform. Managing employees, handling clients, keeping appointments, and meeting deadlines can be daunting at times. Neglect and inexperience can ruin the functionality and look of your roofing website.

Now that you understand that web maintenance is just as crucial as designing a roofing website, it would be equally important to discuss the benefits of hiring a website maintenance team. Although you can take the responsibilities of maintaining your site yourself but hiring a roofing website maintenance agency will be advantageous in the ways listed below:

  • Since you are partnering with a website maintenance company specializing in the roofing niche, you can count on their expertise since they know what to expect, look for, and resolve issues.
  • Hiring a roofing website maintenance team frees up your time to concentrate on another important aspect of your business without having to think about your site at all.
  • Outsourcing a website maintenance team is cost-effective and can resonate with your budget. You don’t have to break your bank to find a package that’s ideal for your roofing business.

If you have come this far, you know that designing a roofing website is not enough, but maintaining it is highly recommended. And if you don’t have the skill or time to maintain your roofing website, it is advisable to outsource a website maintenance agency like Black storm Roofing Marketing.

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Let Us Help You

At Blackstorm Roofing Marketing, we don’t just create unique online experiences but also offer website maintenance services since we understand how site security and maintenance are essential in maximizing your roofing website performance.

We provide reliable and affordable website maintenance services with no long-term contracts. We offer online reputation management, PPC, retargeting ads,  support, update backups, and above all, peace of mind knowing that your roofing website is in good hands.

Schedule a free strategy session with one of the marketing experts to discuss how we can help you maintain your roofing website today.

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22 Roofing Marketing Ideas That Work in 2021 and Beyond!

Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?

There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.

High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.

If you want to market your roofing company, keep reading for 30 practical roofing marketing ideas. Or schedule a free strategy session online with one of the Growth Coaches or call us at 1(865) 205-8822 if you need help creating an advertising campaign for your roofing business.

Roofing Marketing Ideas- Online

1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions

Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.

Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.

Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.

 

Pro Tip:

  • Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
  • Create a sales funnel and quality landing pages to capture roofing leads.
  • Contact our experienced web designers know if you need help to build or redesign your roofing website.

Invest in SEO to Get Found in Local Searches2. Invest in SEO to Get Found in Local Searches

Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.

If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.

Run a PPC Campaign to Get Immediate Results3. Run a PPC Campaign to Get Immediate Results

You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.

Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)

To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.

Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.

However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.

When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.

Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.

Connect With Your Prospects through Social Media Advertising4. Connect With Your Prospects through Social Media Advertising 

Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.

To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.

Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.

Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.

5. Use Video Marketing to Showcase Your Roofing Projects and Brand

They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.

You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:

  • Portray your competitive differentiators
  • Boost online engagement
  • Establish your roofing brand and its personality

Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.

6. Solicit Genuine Online Customer Reviews

A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.

Review management is an essential part of running a successful roofing business online. Prospects turn to online reviews to see the experience others had with your business. You must manage your online reputation to ensure that options select your business.

You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.

Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.

7. Blog about the Latest Trends in Roofing 

 Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.

8. Nurture Roofing Leads to Convert With Email Marketing

If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.

An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.

9. Ask Roofing Material Manufacturers for Backlinks

External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.

Set up Call Tracking for Roofing Business

10. Set up Call Tracking

If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.

11. Use Multichannel Roofing Marketing

Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.

12. Use Geofencing Advertising to Reach More Roofing Leads Online

Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.

With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.

Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.

As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.

13. Use Analytics to Measure Your Roofing Advertising Campaign Success

The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?

While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:

Measure Advertising, Revenue, and Sales

Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.

But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.

Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.

14. Use Retargeting Ads

Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.

Roofing Retargeting Ads

Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.

You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.

Offline Roofing Marketing Ideas to Reach New Prospects

15. Make Money from Bad Weather

By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.

Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.

PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.

Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.

The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.

16. Sponsor a Local Event or Sports Team

There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.

Roofing Direct Mail Campaign

17. Run a Direct Mail Campaign

Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.

Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.

18. Trade Shows to Get New Commercial Roofing Leads

Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.

19. Give Away Something for Free

Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.

You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.

20. Get Involved in the Local Community 

Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.

Roofing Marketing Ideas- Leverage Technology

21. Automate Online Marketing 

Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.

Automate Online Roofing Marketing 

22. Nurture Customers with CRM Technology

Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.

Improve Service Delivery with Emerging Technology

Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.

How to Market Your Roofing Company-Wrap Up

Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.

With this post, you now have helpful hints on how to market your roofing company, both online and offline.

Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.BlackStorm Logo

At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.

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Marketing Growth Strategies Lead Generation Local Marketing Local SEO PPC Reputation Management Roofing SEO

8 Signs Your Roofing Business Needs a New Internet Marketing Campaign

Digital roofing marketing has become the most efficient ways for roofers to maximize their growth and reach. No matter the size of your company, you cannot wish to make more money in the roofing industry without a vibrant online web presence.

One of the surefire signs that your internet marketing isn’t working is not to achieve the results you want from your roofing marketing campaigns.

However, knowing whether your roofing marketing requires an overhaul isn’t always a walk in the park, as there can be many pitfalls in your current strategy.

The sad reality is, you may not understand whether your roofing marketing is effective if you don’t know what marketing metrics to track or how to monitor them. If you are looking out for a sign that your digital roofing marketing needs an overhaul, check out our list below:

Converting Leads into Paying Clients

1. You Are Not Converting Leads into Paying Clients

Digital roofing marketing is all about generating roofing leads and converting them to clients. You want more prospects/clients to learn about your roofing business, and more importantly, convert those prospects/clients into a sales contact, opportunity, or similar things.

If you are getting lots of roofing leads but can’t seem to convert them, go back to the drawing board and see what’s not adding up. Consider the CTAs of your roofing website, the quality of content you published, or the keywords you target. These factors could be the leading cause of your challenge or problem. Whichever the reason, low conversion rates are a sure sign that your roofing marketing strategy needs an overhaul.you are getting little or no traffic in your roofing website

2. You are getting Little or No Traffic In Your Roofing Website

If you are getting no or little traffic on your website, that might be a bad sign.

No traffic implies your roofing marketing efforts are not helping to drive prospects/clients to your roofing website or social media accounts.

Most platforms like Google or Facebook have their unique algorithm, which shows content seen by the browsers.

The proper roofing marketing techniques will help you make most of these complex algorithms and drive lots of traffic to your company through the right platforms.

 

3. Your Roofing Website is Buried in the Second or Third Page of the Search Results

Property owners/managers utilize search engines like Google or Bing to find roofing contractors near them every day.

If prospects/clients are using Bing or Google to find roofing businesses like yours, but if your roofing website is not ranking high in the search engine results, you will likely lose tons of prospects to the competition.

Some roofing websites will rank higher than others in the search results.

This is because other companies invest in their roofing SEO to rank on top of the search engine results.

Don’t leave your search rankings to chance; ensure you have a comprehensive roofing SEO strategy that’s actively working to place your roofing website at the top of search engines.

 

4. You Are Not Reaching Your Target Audience

One advantage that sets internet marketing apart from conventional approaches is your roofing business’s connection level can strike with clients.

Nowadays, you can track the prospects you want to target, understand their interests, and later use those details to establish a lasting relationship with them.

If you are struggling to reach your target market, it’s time to revamp your digital marketing approach ASAP. Don’t assume clients will know your services through recommendations from neighbors and friends alone.You Are Not Reaching Your Target Audience

5. You Are Losing Advertising Dollars

Internet marketing strategies for roofers can produce a great return on investment, even when you spend a small amount. But it is straightforward to waste money on an online marketing campaign, especially if you don’t know what you expect. And if your roofing marketing strategies are wasting your advertising dollars, it may be good to start working with a reputable roofing marketing agency like Blackstorm Roofing Marketing.

 

6. You Are Obsessed With Viral Content

Roofing content marketers are always fascinated by viral content. That implies creating a story that produces lots of likes, shares, clicks, comments, etc. But clicks to your roofing website are only essential if they are relevant.

While it sounds fantastic to say that one of Facebook’s posts received over 20k clicks, there are slim chances that those clicks are relevant to your roofing services or products.

High volume of irrelevant traffic can produce increased bounce rates, which can hurt your search rankings. So, if your roofing content approach is all about going viral, it’s time to revamp your marketing strategy and start focusing on quality over quantity.

 

7. The Returns of Your PPC Campaigns Are Abysmal

Pay-Per-Click adverts are great ways to get in front of prospects/clients and obtain roofing leads, but they can be super expensive, especially if not done right.

Many roofers achieve poor results from paid ads because they don’t target correctly, browsers aren’t converting, or the Cost per Click is above the roof. The key to effective roofing PPC campaigns is targeting the right audience with the right content. If you are not sure where to start with your PPC campaign, our growth coaches can help.

You Are Not Achieving The Desired Revenue Numbers

8. You Are Not Achieving The Desired Revenue Numbers

The last but most crucial sign that your roofing marketing needs a revamp is to hit your income target. If you are using money or time into your online roofing marketing, you should be getting actual outcomes in terms of revenue. If your roofing marketing dollars aren’t paying off, it may be time to revamp your current marketing strategy.

If you don’t see the leads, dollars rolling in, and traffic, it’s time to take a different approach or try another roofing marketing agency.

If any of the signs we covered above apply to your roofing business, it makes sense to start working with a reputable agency like Blackstorm Roofing Marketing.

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Are you searching for a roofing marketing agency? Schedule a free strategy session with one of our Growth Coaches, and we’ll see how we can help your roofing company grow online!