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Growth Strategies Lead Generation Local SEO Marketing Paid Advertising PPC Promotion Retargeting SEO Social Media

How to Market Your Roofing Services After A Recent Storm

Has a storm recently rolled through your area of service? You know it won’t be long before roofers from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this? 

I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many roofing companies are hard at work. As I was driving around, I wondered, if I owned a roofing company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.  

Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:

Do Your Research

Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their roofs.

Google Display Ads

Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged roof services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different roofs while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.

Physical Postcards

After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged roof. 

Be sure to leave a strong call to action.

Yard Signs

Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.

Door knocking

I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. roofing samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.

Google Search Ads

In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their roofs. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their roofing problem.

Storm Damage Organic Rankings

Lastly, you need to create a landing page tailored for storm damage Roofing Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Roofing Services Page.

Conclusion

All over the country, there are different kinds of storms that can affect home roofs. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!

If you would like to hire a professional team that specializes in Roofing Marketing to implement these strategies for you then contact us today!

Categories
Local SEO Marketing Reputation Management SEO Social Media Website Design

The Roofing Off-Page SEO Checklist

Get on top of search engine results, drive relevant traffic and get qualified Leads online with Off-page SEO

In 2020, there will be thousands or millions of active roofing websites over the internet. The figure is so high that new roofers may think it’s hard to rank for a specific roofing keyword on the search results page.

If you think that your roofing blog is unique from others, do you think that Google holds the same opinion? But ranking on top of Google search results is not an impossible task.

That’s where search engine optimization (SEO) comes in. As a roofer, you need to optimize your content so that it can rank higher in the search engine results pages.

Two SEO activities can help your roofing business to claim a top spot in the search engine results pages.

On-Page SEO

It involves optimizing the elements of your roofing website that you have direct control over and can help to drive relevant traffic to your roofing business.

Off-Page SEO

Off-site or Off-page SEO describes action outside your roofing website that has an impact on your rankings. It involves improving the perception of the prospects/clients and search engines based on relevance, authority, popularity, and trustworthiness.

It refers to the actions that you and others take to improve your roofing website rankings. For example, when you are commenting on another roofing website or submitting a guest post, you are doing Off-site SEO.

Why Does Off-Page SEO Matter to Your Roofing Business?

Although the ranking factors and Google algorithm change so fast, it is clear that off-page SEO plays a vital role in improving your roofing website authority, relevance, and trustworthiness to rank high in search engines.

Google has been thinking of how they can offer customers/prospects the excellent results on their searches. For them to achieve this, they look at various ranking factors including on-site SEO, Off-page SEO, and other high-quality ranking factors.

Off-page SEO offers excellent insight on how other sites and people perceive your roofing website. A high-quality and relevant roofing website is likely to get a good number of backlinks or references since it is deemed as valuable. Off-SEO related factors carry over 50% weight of how Google ranks websites.

Backlinks

Off-page SEO revolves around creating backlinks. Backlinks assess the content quality for search engines. The more quality backlinks your site has, the more it will rank high in the search engine results.

Most Common Types of Backlinks

Natural links

These are links that your roofing website gets when another site finds your content relevant.

Manually-Built Links

These are links acquired through link-building strategies like running influencer marketing campaigns

Self-Create links

It is built by incorporating backlinking in online directories, forums, and blog comment signature.

Building backlinks is one activity that happens outside your roofing website that affects your rankings on the search engine results.

Other Off-site SEO practices include:

  • -Social media marketing
  • -Guest Blogging
  • -Influencer marketing
  • -Giveaways and events
  • -Visual marketing
  • -Question and Answer.

The ultimate aim of these practices is to create a reference to your roofing website over the internet. The mention can be a reference to your services or products.

Essential Off-Page SEO Techniques That Roofing Contractors Need to Know

Off-site SEO revolves around improving the perception of the search engines and users about your roofing website. It can be attained by getting links from reputable and trustworthy sites, content shares, and positive reviews from other sources.

A lot of roofing contractors wrongly think that Off-page SEO revolves around creating links alone, but it is more than that. Here are some off-page techniques that Google loves more:

Guest post: This will remain a powerful off-SEO technique in 2020. It builds natural links to your roofing website or blog to enhance your online reputation in the industry. When looking for guest posting opportunities, search for ones that are related to the roofing industry.

Infographics: An excellent way to create natural links for your roofing blog or roofing website is by developing infographics. People love visuals than text. An image is worth a thousand words. Always remember to share infographics on your roofing website.

Article Writing:  Make sure that you write posts regularly and submit them to sites related to your industry.

Research Your Competitors:  You can get linking opportunities by spying what other roofers are doing online. Get to know which sites they acquire backlinks from and reach out to those sites for the same if you find out that a site may be interested in featuring your business, reaching out, and pitch them to see if they can link to your roofing website as well.

Forum Discussion: using forums is an excellent method to connect with prospects interested in your roofing business and build a community. Make sure that you use” do follow” links to get backlinks.

However, strict rules must be followed when joining these forums. Provide valuable comments and information related to the topic of discussion.

Social Media Engagement- Every time your content is shared, commented on, and liked on social network platforms, it improves your site rankings on the Search Engine Result Pages (SERP’s).

Local Listings- Listing your roofing website on directories like Google My Business, Yahoo Local, Yellow Page, and Yelp helps to improve your search engine rankings.

Q/A Submission-   Answering questions from prospects is a great way of driving relevant traffic to your roofing website. There are several sites that you can use to answer questions from prospects like Quora.com, Yahoo.com, answer.com amongst others. The traffic derived from these sites is of high-quality because the targeted audiences visit your roofing website.

Off-Page SEO Checklist for Roofing Contractors

Off-site SEO can make or break your search engine rankings. Fortunately, you can fix off-site problems, if you follow carefully the items mentioned in our checklist below:

Identify and Fix Crawl Errors

A “crawl error” simply means that Google is having problems trying to access individual pages on your roofing website.

You can quickly identify such errors in the Google Search Console coverage report. If you find out that Google is having issues accessing one of your crucial roofing website pages, you need to have the problem resolved ASAP!

Know-How Google Views Your Roofing Website Pages

Sometimes prospects/clients can see everything on your roofing web page…. But Google cant.

If Google can’t access your roofing pages, then there is no way they are going to rank!

That’s why we recommend you to use the Google Search Console “Inspect URL” feature.

When you do, you will be in a position to know how Google views your roofing website pages.

Make sure that your Roofing Website is Mobile-Friendly

Google recently launched a Mobile-First algorithm

Which means?

If your roofing website is not optimized for mobile devices, then it is not going to rank on top of Google search results.

Fortunately, you can tell the mobile-friendliness of your site through a Google Mobile-Friendly test.

Check your roofing website loading Speed

Does your roofing website load within the first three seconds or less?

If not, your roofing website will not rank high in SERP’s.

That’s why you need to use the Pagespeed insight tool to know how your site is performing for both mobile and desktop users.

Benefits of Hiring Experienced Roofing SEO Company

If you want your roofing business to claim the top positions in Google Search Results and get more qualified leads online, search engine optimization experts can help.

SEO professionals can help to take your roofing business to greater heights. As a leading Roofing SEO agency, Blackstorm Roofing Marketing understands that there are advantages to outsourcing your roofing SEO. In the long term, these advantages outweigh the cost of various savings you might have trying to do SEO on your own, particularly if you don’t have enough time or you are inexperienced.

When you want to hire a roofing SEO agency, you must know what to expect if you invest in their SEO services. At Blackstorm Roofing Marketing, we want to make sure that you get the most out of your SEO plan.

Here is what you can expect when you invest in On-page and Off-Page SEO Services from Blackstorm Roofing Marketing:

  • Roofing Website SEO Audit: When you register for SEO services, our experts will analyze your current SEO strategy. They will examine your roofing website analytics, performance, and more. From this analysis, they will develop a comprehensive SEO strategy that will take your roofing business to the next level.
  • Keyword Research: Key phrases trigger your roofing website to rank high in the relevant Google Search Results. Our SEO professionals will help you find the right keywords that will rank for your business.
  • Page Speed Optimization:  If your roofing website loads slowly, it won’t keep leads in your business. As we have discussed, site speed is a critical factor that affects your roofing website rankings. At Blackstorm Roofing Marketing, our team will help to minimize unnecessary code, optimize images, and reduce redirects so that your site can load faster.
  • Responsive Design: We know that prospects access your roofing website from various devices. Thus, we incorporate responsive design into your roofing website to make sure that all clients/prospects have a positive experience on your site.

Partner with the Right Roofing SEO Experts Today

SEO is one of the best ways of getting free roofing leads online through search engine results. At Blackstorm Roofing Marketing, we have more than ten years of experience creating digital marketing campaigns that drive results.

Our SEO professionals will make sure that your roofing website gets relevant traffic and claims a top spot on Google search results.

If you are ready to create an SEO campaign that will drive more traffic and leads to your roofing business, schedule a free strategy session with our experts to see how Blackstorm Roofing Marketing can improve your online presence.

Categories
Growth Strategies Marketing Promotion

How To Start Your Own Roofing Company

Most professionals look for ways to turn their profession into a business that supports them, their family, and their employees. Starting your roofing company is an excellent way of turning a hobby into a lucrative business. Starting a reputable roofing business involves more than knowing how to install, repair, or replace roofs. An established roofing business needs good organization, patience, knowledge, people-skills, perseverance, and other traits. In this article, we’ll go through the entire process of How to Start Your Own Roofing Company. So, wear your entrepreneurial hat and jump on the bandwagon.

How To Start Your Own Roofing Business

1. Save Money

To start any business, you’ll need money to fund your dream. This money should be enough to support all the business requirements. The amount of money, which is your working capital, will depend on your business needs and business model. As a beginner, most roofing business owners recommend a slow initial growth. In this case, you should recover your investment in machinery before buying more.

2. Define Your Business

Before starting your own roofing company, you need a well-defined business plan. This might seem challenging if you don’t have any formal business training. However, you can still use the internet to get ideas on how to formulate a perfect business plan for your roofing company. A roofing business description should have the following:

Name of Business

A business name will help customers find you, talk good about you or even recommend you. A good business name should define your company, what your services, and impress investors.

Where is your Service Area?

Defining your service area will help you to identify the target audience, the prospects, competitors, and client preferences. By knowing all this information, it becomes easier to get the attention of your target audience.

Who is your Target Market?

Knowing your target customers will help you define your work policies to suit their preferences and interests. For example, since you’re starting a roofing business, potential customers include the residents, construction contractors, proprietors, and other small company owners in the region where your business is located.

What Services will be Offered

Choosing to focus on a specialty or niche will make your company stand out from all the other roofing business companies in your region. Focusing on a specialty will bring not only repeat customers, but also lots of referrals from them. Niches in the roofing business include;

  • Residential or Commercial Roofing- You may choose to specialize in offering residential roofing or commercial roofing services. Most roofing companies prefer specializing in the commercial niche since they won’t have to deal with homeowners.
  • Roof Replacement, Repair, or Both- Your roofing company can also offer loads of other replacement and repair services. These include replacing broken and missing shingles, roofing tiles, gutters, Patching up holes on the roof, etc.

3. Setting Up Shop

How you set up your shop will determine your success or failure. The location is significant. Apart from the location, you should consider the following elements:

Form a Legal Entity

Forming a legal business entity for your roofing business prevents you from being liable if one decides to sue your company. A good legal entity will also help you maximize your financial opportunities and operational success. Common types of legal entities for roofing companies include:

  • Sole proprietorship- In this type of proprietorship, you operate your own business without a particular business structure. Your personal assets, business, and liabilities are also not separated.
  • LLC (Preferred)- This business structure will protect your personal assets from your business’ liabilities. All the profits and losses in this type of entity are taxed as income or loss to the business owners. This is the best type of legal entity for a roofing business.
  • S-Corp- Also referred to as subchapter, these corporations are closed corporations with limits on the maximum number of members. S-corps provide small businesses with a tax advantage by providing waivers on Corporate taxes.

Register with the IRS

The next step is registering your roofing business with the IRS. This will give you an Employer Identification Number. This number is simply a Social Security identification number for your roofing business. The number will also be used to file taxes.

Open a Bank Account

Opening a bank account for your roofing business will be the first step to legitimize your roofing business idea. A bank account for your business will also help you when filing the taxes. You’ll also be able to keep track of company expenses, receive or deposit payments, manage salaries, and plan your company budget more accurately. The following should also be done after opening a bank account for your company.

  • Get Checks- Most customers still prefer to write checks; that’s why you need to get checks. You might also find the need to accept checks, which are more convenient than the cost and hustles of processing credit card payments.
  • Bank Card- Bank cards can help you make payments and purchases without carrying cash or relying on credit. Bank cards can also remove money directly from your company bank account. You can get a bank card for your company as long as you have a different business account for your company
  • Possibly a credit line- A credit line is just like a financial safety net. It allows you to have extra funds whenever you need them. You won’t need to complete lengthy applications or vet potential lenders in order to get extra funds.

Get Insurance 

From the day you start your business, you expose it to several risks. Your business is already at risk even before starting your first project. That’s why your business needs insurance. One lawsuit could wipe out your roofing business even before it starts. To get the best insurance deals, you can use a Broker- Brokers are advisors and will help you get the best prices. Types of insurances include:

  • General Liability Insurance- This insurance covers customer property damage, customer injuries, and all other related lawsuits. If your roofing business is sued as a result of injury or property damage, you may have to pay a lump sum for compensation. General liability insurance will help cover these types of events.
  • Sub-Contractor Liability Insurance- s a general contractor, your company will be responsible for completing all work for any roofing project you partake. All the subcontractors you contract to perform a job will be liable to you, which makes a subcontractor insurance a vital element of protection. While most General Liability policies cover liabilities caused by subcontractors, others exclude independent contractors. In this event, you’ll end up paying for the damage caused by your sub-contractor.
  • Workers Compensation- Your business also requires a workers’ compensation insurance for your full-time and part-time workers. This insurance will cover your employees if they get injured or fall ill after getting a work-related accident.
  • Professional Liability Insurance- A Professional Liability Insurance is also appropriate for your roofing business since your niche involves consulting with customers and recommending specific roofing products and treatments. Professional liability insurance protects your company from the cost of legal claims if your recommendations or advice results in a loss to your customer.
  • Vehicle Insurance- If your business is using vehicles to transport employees and equipment and to job sites, you’ll need vehicle insurance to cover all accident-related expenses in case your company vehicle is involved in an accident.
  • Umbrella Insurance- While the general liability insurance covers most claims, you may get lawsuits or accidents that may be so disastrous such that they threaten to deplete your primary coverage. In this scenario, the umbrella insurance will shield you from paying out-of-pocket fees to cover damages that surpass your primary policy.

Get a Bookkeeper and Accounting Firm

Bookkeeping will help you maintain accurate financial records. Moreover, the law also requires companies to maintain accurate records and books.

Don’t do bookkeeping on your own unless you professionally trained in this field. Trying to handle everything by yourself will make you lose focus and motivation, which can stall the growth of your business.

You also want your accounting to start right to avoid headaches down the road, that’s why you shouldn’t mess your books by doing data mistakes like missing entries, data entry errors, double entries, and interchanging types of expenses. Hiring a professional bookkeeper and accountant will help you avoid these mistakes.

Obtain all Necessary Permits & Licenses

Just like insurance, permits and licenses are required for your roofing business. The requirements vary from one state to another. Licenses and permits enable you to operate a legal roofing business. You can obtain business permits from your city or town hall. A roofing business needs the following permits and licenses:

  • Local Business Permit- You can obtain a local business permit from your city hall or town. The government may be required to do planning, zoning, and safety inspection approvals before giving you the permit.
  • State Contracting License- A general contractor license allows you to hire subcontractors, gain respect among potential clients, and amongst colleagues. However, getting a state license is an involving process, that requires you to meet certain requirements along the way.

4. Form/Nurture Relationships

Establishing your roofing company as a trustworthy entity is key if you want to dominate your local market. You can do this by applying the following tips to ensure that your brand presence and performance are consistent and up to date.

Hire or Outsource the Roofing Work

Hiring or outsourcing some roofing work can ease some of the time constraints and stress that may be caused by working alone. Even though you might prefer these services yourself, outsourcing some tasks to companies that specialize in particular aspects of your business will provide relief, particularly when working with fixed time frames.

Hire Professionals

Professionals thrive when because they have diverse ideas of how to best deliver on a certain project. As a startup, you should value this diversity and cherish the chance to hire professionals who will bring unique ideas and fresh perspectives to your company. True Professionals won’t cost you money; instead, they will save you money by providing expert opinion on all matters. Consider hiring pros when hiring Marketing, Accounting, Legal, and Insurance Agents. They will know industry secrets and tricks that would take years to learn on your own.

Suppliers

The next step is determining the type of roofing material you’d use depending on their demand and the type of niche your company majors in.

  • Get the best pricing- After identifying your preferred brands of roofing materials, you should talk to roofing suppliers in your area. Confirm if they have what you need and if they will charge you for delivery. Also, ask if you can buy the materials on credit, and look out for special promotions or rebates from manufacturers. Work with the supplier with the best pricing and quality goods that best fit your needs.
  • Get credit lines- It’s also important to get a supplier that gives you a good credit line. This will help your company to deliver still, even when having cash flow problems. Also, note that credit line limits for commercial roofing companies are different from those of a residential roofer.

5. Get Leads

Getting leads is among the main challenges faced by new, roofing businesses. However, getting high-quality roofing business leads is the core of any new business. Below are tips on how to generate residential and commercial roofing leads for your new business.

Hire a Marketing Agency

Hiring a marketing agency like BlackStorm that specializes in marketing roofing companies will help you get good leads. Most of these agencies are well-equipped with extensive knowledge of marketing. Most of them have worked with different roofers, which has given them the skills and experience to deliver the desired results.

Branding

Most new roofing contractors overlook the importance of a good brand. A solid brand identity is vital in creating customer loyalty. You can use the following items to define your roofing brand and drive your roofing business to success.

  • Logos & Colors
  • Business Cards, Letterheads, brochure, uniforms, vehicle graphics
  • Website

Promotion

You also need to promote your business for it to grow. You can use the following tools to promote roofing business.

  • SEO- SEO offers a great platform to provide valuable roofing content to your potential clients and generate business leads for your company. SEO also has the following advantages: It brings in the highest volume of leads possible area, and it’s a long term investment that will pay off down the road
  • Google Search Ads (PPC)- Even though it’s costly, PPC is among the fastest and most effective ways to generating leads for your roofing business. Your ads will start running in less than a week if you do it correctly. PPC has the following benefits: Leads are hot because they are searching for a roofer in the area, and even though it’s a bit costly, it has immediate results
  • Yard Signs- Yard signs are also great lead generators, as long as you place them at the right places. An effective marketing strategy using yard signs requires variety, creativity, and consistency. “Looking for a Roofer? Call ###-#### yourwebsite.com”, this is a good example of what to write on a yard sign. You can also place one in the yard of every job you do
  • Door Hangers- This is also a very cost-effective way of reaching targeted neighborhoods. You can use these tangible pieces of ads placed in a prominent location to win new clients. You can also offer a discount to every house in a neighborhood your working in for the inconvenience of you being there
  • Direct Mail- If done correctly, this can also get you valuable roofing leads. You can email well-designed postcards and leaflets to prospective customers, especially those in areas that are mostly hit by natural calamities.
  • Google Display Ads- This is an advertising ad from google that has no minimum or maximum price, you can make the adjustments to match your budget. Its advantages include: They’re just like Online billboards, but much cheaper than billboard advertising, they offer a quick and cost-effective way of getting your brand out to your local area, and unlike billboards, people can click on your ad and get more information. Billboards need one to remember the contact details.

6. Book Appointments

After fully setting up your company and all the marketing strategies, you’ll start booking appointments with potential and existing clients. When booking an appointment, always keep in mind the following:

Answering the phone

Always answer the phone Right away, because mobile phone calls are the lifeblood of any roofing company (Treat them with importance).

Smile

Answer all calls with a smile (yes, they can hear it).

Client Satisfaction

Ensure that your clients are always satisfied by being empathetic and helpful

Collect Information

Collect and record all the information about a particular project accurately. Avoid omission errors, which might lead to underpricing or overpricing a project.

Work with their schedule

Work with your client’s schedule to avoid inconveniences that may leave your clients less satisfied.

7. Sell the Job

Selling the job is among the most important aspects of your company. Always do the following when meeting with your clients:

  • Show up on time
  • Look professional
  • Be an advisor, not a salesman

8. Build Systems

With time, your roofing company will need systems that are up to date with the current technology. You can make use of several types of technologies specifically developed to manage roofing businesses, functions, and tasks efficiently. A well-established system helps company owners, production teams, salespeople, and even office staff to manage roofing jobs easily.

9. Improve on Everything

Roofing is a service-based industry, and the profits can fluctuate from time to time. Factors like natural calamities, weather occurrences, and excess material orders will impact profits. That’s why company owners and the upper management needs a lot of planning to boost the profits. Growing your roofing company depends on new ideas and clients, which can be achieved by:

  • Keep your website up to date
  • Improving on your advertising strategies
  • Improving on your phone skills and booking rate
  • Improving on sales skills and closing rate
  • Improving customer satisfaction

Final Tips

Although you’ll be able to do most roof evaluations, installations and repairs yourself in the first weeks after launching your roofing company, you’ll eventually need to employ a team of experienced roofers. As your business grows, you’ll reach a point where you’ll be managing a team of roofers from your office. Pay attention to work ethic and experience when hiring roofers. Your company needs skilled individuals whore are ready to work hard. Go through every candidate’s work history and references and to get a clue whether he/she is best suited for the job.

Categories
Lead Generation Marketing Paid Advertising SEO Website Design

Marketing Tips For New Roofing Business Owners

Proper Marketing Will Be Your Success Factor

If you are planning to start a roofing business, then you must know that operating a successful business involves more than finding a leak or installing a new roof. Being a successful roofer requires people-skills, knowledge, patience, organization, and several other character traits. A successful roofing business starts with proper marketing. But you need dedication and passion to market your roofing business properly. If you fail to recognize the essence of marketing, then the chances are that your business idea may never get off the ground.

Conversely, some roofers opt to sit back and relax without finding ways of promoting your business. If that describes your mindset, then you must be ready to learn how to start and operate a profitable roofing company. BlackStorm Roofing Marketing can help to manage the online presence of your business.

Abandon Your Preconceived Mindset

If you want to start and operate a successful roofing business, then you need to change your negative mindset about digital marketing and its benefits. If you think that online marketing is unimportant or overrated, then you will never get your business off the ground. But if you have an open mindset and put consistent effort and energy into marketing your roofing business online, then a higher ROI would be inevitable. This kind of positive mindset is what separates success roofing contractors from those who fail miserably in their business.

Wear Your Roofing Marketing Goggles

Without a steady stream of qualified leads, your business will not make money. This should be a well-understood by a potential roofing contractor. There are various things that roofers think when developing their company strategic plan, but it is paramount to know that they are not essential to launching your roofing business. Forego your dream truck for now; your only objective should be to generate countless qualified leads using any roofing marketing tool at your disposal. Just know this; no leads= no customers and ultimately no booked jobs.

Send Direct Mail

Direct mail is an effective method of marketing your roofing business offline. It helps roofers to target the areas that they serve. It is an excellent method for those roofers who cannot manage to pay online marketing upfront and can help them get temporary roofing leads. This works especially well if a local area has been hit hard with a recent storm you can create postcards and the post office can mail them to every address in the neighborhoods you want to target. 

Launch and Optimize Your Roofing Website to Get Leads Online

Once you have booked a few jobs, you need to focus on building a custom roofing website for your business. A custom roofing website acts as your business card that tells people the kind of services you offer and what sets you apart from other contractors in your neighborhood. You should do due diligence because many roofing websites lack customization and thus fail to rank for any relevant keywords.

Several free website builders are available online, but none of them can provide the control given by customized website design. Templates builders like WIX.com can create a visually appealing roofing website that does not likely convert leads into customers. With a positive marketing mindset, a good roofing website is the one that will generate more leads for your business.

Run Retargeting Campaigns

Once you have your roofing website up and running, make sure that your remarket to prospects that didn’t hire or contact you. This implies that displaying ads for your roofing business even after they have navigated away from your site. This is crucial because most prospects who land on your website will not contact your business during their first visit.

Network Locally

Networking is still an effective method of marketing your roofing startup offline. You can try to join your local chamber of commerce, and roofer meets up to tell prospects about your roofing products or services. Connect with property managers and real estate agents who hire you for services repeatedly.

Know the Value of your Roofing Leads

All leads are not created equal. If you have ever bought shared leads, then you might have learned about this concept the hard way. Roofing startups usually tend to invest in cheap shared leads, which end up ruining the business and their entire livelihood. Buying such leads is synonymous with dropping a slice of raw meat into a lion’s den. Your new roofing business will compete with well-established brands for the same lead. Unfortunately, your conversion rates will be meager. The good news is that you can get free high-quality qualified leads online through search engine optimization and custom roofing website design.

Do Proper Research

When starting a roofing company, extensive research is a crucial part of planning your business. Depending on your locality, operating a profitable roofing business can be a daunting task. Here are some critical questions that you need to answer before starting your roofing business:

  • Who are your main competitors, and how much are they charging? 
  • Residential Vs. Commercial roofing- which would be the best option for your company?
  • How many homes are in your neighborhood? Is there a huge demand to sustain a full-time business?

If there is no sufficient demand for roofing services, then your business must lookout for ways of providing additional services to boost its earning potential.

Get Help from Blackstorm Roofing Marketing Team

Starting a roofing business is not something that you can accomplish alone. Since digital marketing will be the cornerstone of your success, a little assistance from the Blackstorm Roofing Marketing team can give your business the much-needed competitive advantage. The key to making your roofing business profitable is by maintaining a steady flow of roofing leads who convert to become clients. Our roofing marketing team will help you create a custom roofing website, optimize it for search engines, and assist you to generate exclusive leads through various Google properties such as Google Maps.

Over the years, we have helped many roofers to dominate local search results and create a steady stream of qualified leads that skyrockets their business growth. As you start your roofing company, the Blackstorm Roofing Marketing team will help to market and promote your business through internet marketing solutions that will generate more sales and a high ROI. If you want to know more about how you can market your business online, then kindly schedule a free strategy session with our experts for more information.

 

Categories
Lead Generation Marketing SEO Website Design

Leverage the Power of Roofing Videos to Get More Leads Online

Engage Prospects, get qualified Leads and boost Your sales with Roofing Videos

Video advertising is the new method of conveying the message about your roofing business, products, or services. Prospects/ clients like videos because they are entertaining, simple to digest, and engaging, and roofing marketers love it because it can give a high Return on Investment (ROI) across many channels.

If you want to get more leads, then you must invest more time online. Most roofing contractors focus more on SEO, but the most underutilized aspect of optimization is video roofing marketing; undoubtedly, video roofing marketing is the newest kid on the block. You may still have doubts. Is it worth to consider using videos to promote my roofing business? The answer is simple: yes, it is worth it. Other roofers are doing it, and it is the most effective and versatile roofing marketing tool out there.

Here are some reasons why you should use video roofing marketing right now.

Roofing Videos Boost Conversions and skyrocket Roofing Sales

Roofing videos can make you good money. Adding such a video on your landing page can increase your conversions by 80%. Videos can also cause a direct increase in roofing sales. 

Studies show that 74% of prospects who watched an explainer video about a service or product subsequently purchased it.

Videos are great for conversions because they tend to keep people around for a long time in your site (increases dwell time). This is particularly true for people who are not good readers. Supposedly prospects/ clients watching a video stay around three minutes more if there is a roofing video.

Roofing Videos Help you to widen your Reach & Coverage

With video marketing, you will be able to reach millions of prospects who are searching for roofing services/ products in your area. It will open up the worldwide market for your roofing business.

Roofing Video Marketing Will Make Your Business More Competitive

Videos are great in getting all sorts of information across your prospects or clients, and if you think based on practicality, an explainer roofing video can make a huge difference when educating customers on the pros and cons of a particular service or product. By using unique kinds of media and storytelling, you can quickly grab people’s attention and hold it while remaining entertaining. As a roofer, you may want to use an explainer video to stand out in the marketplace.

Videos Help to Improve Your Roofing SEO

More than 80% of total traffic will consist of video by 2021 (Cisco)

Search engines love roofing videos since they perceive them as high-quality content, so using videos on your roofing web pages can work wonders for your roofing SEO-as long as the videos are well- optimized. You can optimize your roofing video by incorporating the relevant keywords, a strong headline, and meta-description.

Roofing Videos Build Trust

Trust is the foundation of sales and conversions. However, building trust should be an objective on its own. The whole idea of roofing marketing revolves around building long-term relationships and trust. Stop selling and let prospects come to you by providing them useful and interesting information.

“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.” (Mark Schaefer)

Video content will ignite emotions and engage prospects. So, if you are serious about marketing your roofing company, you must invest in making high-quality roofing videos.

With the discovery of YouTube and its compatibility with HTML, videos have become a crucial asset for roofing contractors. Roofers are using videos to generate more leads online. If your roofing website does not have a video, then you might be losing potential leads/ clients.

Where Can You Put Your Roofing Videos?

YouTube

YouTube is, no doubt, the largest video platform in the world. Google owns it, and thus, it is connected to its search results algorithm. When a prospect/client type a key phrase like how to get a commercial roofer, you will note that videos will be part of your search results displayed on Google.

Facebook

Facebook is another excellent platform for roofing videos. It allows users to upload the video files directly to its servers and later publish it on your roofing business page. Generally, if you already have a video on YouTube, sharing it on Facebook will help you get more views and, ultimately, more leads.

Instagram

 You can also cut 15-seconds roofing video clips and upload them on Instagram. This will help your social media signals and have a positive influence on your roofing website.

Final Thoughts

Video is the most popular form of content marketing, and the truth is that it will continue to rock for many years to come. It provides a fun way of getting close to your prospects and giving them a glimpse of what your roofing business is offering to clients. As a roofer looking for leads online, videos can help you stand out as an authority in your field and attract more clients. If you want to get more qualified roofing leads online but don’t where to start, feel free to schedule a free strategy session with marketing experts today.

Categories
Local SEO Marketing Promotion Reputation Management Retargeting SEO Website Design

6 Little-Known Hacks to Market Your Roofing Business

Generate Leads, boost your Roofing sales with these Super-Simple Marketing Hacks

As a roofer, you already know that finding qualified leads can be a significant challenge.

However, finding residential/commercial roofing leads does not have to be an overwhelming task.

Fortunately, this post will explain six proven, super –simple roofing marketing secrets for roofers who are searching for a steady stream of leads.

Without further ado, let us start with the most obvious.

Maximize Your Reach on Google

Property owners are searching for roofing services online near your area. Thus, your business must be ready to be goggled by prospects/clients looking for such services. If you are based in Murfreesboro, TN, then most searches will be like:

Roof Installation in Murfreesboro, TN

Best roofers near Murfreesboro

Murfreesboro roofers

Etc.

To get a continuous flow of leads your business needs to appear on top of the Search Engine Results Page, which implies that you should hire an agency to improve your roofing SEO continually.

 Here are some of the activities that the agency will perform to boost your SERP ranking:

  • Conduct keyword research to find less-competitive terms and help your business to rank high in SERPs.
  • Make sure that your Google My Business profile is complete and accurate
  • Stay updated on the latest Google Algorithm updates
  • Set up profiles on significant directories like Yelp, Angie’s List or thumbtack.

Make Sure You Leverage the Power of Testimonials & Reviews

Customers are now more than ever researching for services or products online before they make a decision.

What does that tell you a roofer hunting for leads online? Make sure you have legit reviews on your website.

For better or worse, your roofing business must invest heavily in the area of reputation management.

But what should I do to leverage the power of reviews and testimonials on my business?

To do that, make sure that you have registered and claimed ownership of the following platforms:

  • Google– since most prospects/ clients use Google, the profile page and reviews you have set up will be viewed alongside your roofing business listing
  • Nextdoor– is an upcoming social platform that is used by several property owners.
  • Better Business Bureau
  • Angie’s List
  • Facebook

Once you have set up these profiles, start to reach out to clients asking for reviews. Make sure that they give you good reviews, and if not, it gives you a perfect opportunity to make things right.

Apart from the profiles, here are surefire tips for leveraging the power of reviews in generating exclusive roofing leads:

  1. Engage with the clients when they leave reviews- This shows that your business values their feedback
  2. Use testimonials in your roofing marketing campaign to attract the same type of customers.
  3. Make sure that your business contact details are available on all profiles
  4. Request for reviews and testimonials from clients when a job is completed.
  5. Engage and monitor your reviews authentically.

Property owners trust other property owners and the ideal place for these strangers to interact is through online reviews

Create an Optimized Roofing Website

How you create and use your website will affect your roofing marketing goals, but just getting a website will not increase your roofing sales.

Pro tip:  Regardless of how flashy your roofing website is, the functionality should be your first consideration.

You should think of your roofing website as the business card and brick-and-mortar office where you direct prospects or clients.

Your goal of getting qualified leads stands a better chance of coming to fruition when your roofing website favors its execution. Regardless of the technique, you are using to get such points. So you need to make sure that your website is above par for prospects to convert when they stumble on it.asr

According to a study conducted by Stanford University, 75% of prospects judge a business based on its website.

In general, your roofing website should be professional, functional and easy to use. And since the primary goal is to convert those prospects into clients, your website should have a clear call-to-action that directs them to take appropriate action.

  A well-optimized roofing website should possess the following qualities:

  • Simple Navigation– links and buttons should be easy to spot and should direct prospects where they want to go.
  • Visually Appealing– An attractive theme relevant to your roofing business, videos, photos,  Sliders, and white spaces are some of the elements that will make your website captivating to prospects/ clients.
  • Lead-Capture forms– without filling in the forms, leads are likely to vanish away. You can make the process hassle-free by providing something free in return, like a free inspection or estimate.
  • Consistent content– You should update your site with fresh content regularly to make it rank high in search engines.
  • Decent loading speed– if a prospect has to wait for minutes before your site loads, they might be tempted to leave right away. Thus, your site loading speed should be decent for both desktop and mobile users.

Keywords are also an essential aspect of your website optimization because they are what prospects will search for, and Google will direct them straight to your roofing website, thus skyrocketing your rankings.

Add Videos that go Beyond the Basics

According to a study done by Smart insights, over 70% of clients choose video as the most effective way of learning about your services or products.

A video-a real-life story as you are finishing exciting features of a project –can be an accessible but most engaging of all your roofing marketing concepts.

Informative, roofing videos portray your authority, create more engagement from social channels and build trust.

Answer Queries on Your Roofing Website

This may sound obvious, but most of your rivals aren’t doing it

Clients have tons of queries that they want to be answered.

What is the cost of installing a new roof?

Should I replace or repair my roof?

If you note such queries from customers, then you can assume that they are asking the same questions on Google. If you want to drive more organic traffic to your roofing website, then you should strive to answer all the queries by creating individual blog posts that address those concerns from clients.

Show your Roofing Work Portfolio

Photos continue to find several applications when it comes to showcasing roofing projects. Some roofers use them to make rough estimates. Others use them to time-track roofing projects.

Apart from these uses, there is a marketing side where, after and before photos help to build trust with potential customers.

First, such photos should be of high-quality to make prospects interested in checking them out on your website. That means you have to buy a good camera

Pictures always try to summarize what you can do as a roofing contractor, plus they explain a lot of concepts that would take a lot of resources and time.

What’s next for Your Roofing Business?

Implementing the above roofing marketing concepts does not have another rocket science. It can be practical and straightforward.

Start by claiming your Google My Business Listing, optimize your roofing website for search engines and make sure that you answer questions that clients are asking online. This will allow you to be seen as an expert in the field.

Next, add a personal touch once clients start to interact with you. This way, you will begin to earn the reputation of a business that is concerned about its clients-not one who is only after making quick bucks.

Don’t forget to showcase photos of the completed roofing projects and lastly squeeze all the benefits by hiring a reputable roofing marketing agency.

Don’t b be afraid to outsource your roofing marketing expert. There a lot of benefits that you can enjoy by learning some roofer marketing basics, but the time comes when you have to concentrate on your bottom line-running your roofing business.

If you want to grow your roofing business online and don’t know where to start, feel free to schedule a free consultation with our marketing experts today.

Best of luck in your roofing business!

Categories
Growth Strategies Lead Generation Marketing Paid Advertising PPC Reputation Management SEO Social Media Website Design

Should You Hire a Roofing Marketing Agency or Keep Things In-house?

Increase Conversions, Leads and Roofing Sales with an Experienced Roofing Marketing Partner

Should I hire a roofing marketing agency or create a marketing department in-house? When it comes to marketing your roofing company, this can be a crucial decision to make. You may get different suggestions from your business partners but still, be confused about choosing the right option.

There are several factors to consider when determining whether to establish an in-house marketing department or outsourcing to an experienced roofing marketing agency. These factors include cost, relevance, capacity, results, stability, expertise, and perspective.

So, let us examine some facts in detail to see if hiring a reputable roofing marketing agency is the right decision for your business.

Expertise

The roofing marketing landscape is competitive and complicated. With so many tactics available- including search engine optimizationwebsite design, pay-per-click advertisingretargeting, and social media marketing, to mention a few –it is nearly impossible to assemble an in-house marketing department with all the skills to implement your roofing business marketing strategy. Roofing marketing agencies have the skills, experiences, and tools that will help you get most out of your marketing efforts.

Cost

Hiring a roofing marketing agency to promote your roofing business online is cheaper than creating an in-house marketing department. Here is how: No staffing costs. When you hire an agency, there is no sick or holiday pay, pensions or salaries, no office to rent or software to buy. Just turn us off and on whenever you need us. Time is money, and marketing campaigns consume a lot of time. A roofing marketing agency understands how to optimize your PPC campaign.

Capacity

In the modern business environment, where every roofer is asked to meet ever-shrinking deadlines and wear several hats, creating an in-house department to market your services can be a considerable challenge. Hiring a marketing agency to promote your roofing business online frees up your time to concentrate on what you do best- running your roofing business.

Perspective

A good roofing marketing agency brings a new perspective to your marketing plans. It should evaluate your good ideas and challenge you on not-so-good ideas.

Stability

Let us assume that you have an in-house marketing department. What happens when one of your staff leaves? If your roofing SEO experts get hired by another company, that expertise and knowledge leave too. With a roofing marketing agency relationship, that concern vanishes. Good roofing marketing agencies have several members well-versed with a different aspect of online marketing; therefore, your marketing campaign never misses a beat!

Reporting

Mostly overlooked, your roofing marketing agency should be motivated to report on the results they have achieved over a given period. After all, a good roofing marketing agency must be able to demonstrate value and offer a positive Return of Investment (ROI) on your marketing dollars.

Choosing whether to outsource your roofing marketing to an agency or create an in-house department can be a crucial decision. But when is the best time to hire a roofing marketing agency?

 

4 Warning Signs it’s Time to Hire a Roofing Marketing Agency

Here are the telltale signs that will help you know whether time has come to hire a roofing marketing agency:

Roofing Sales are Stagnant

If you know that there is a massive demand for roofing services in your neighborhood and your sales team and prices are stellar, the problem with your lagging sales could be ineffective marketing campaigns. A straightforward way to know? A right roofing marketing agency offers a free brief strategy session. Book one and understand why your roofing sales are dropping day by day.

They will assess what you are doing now and offer ideas for improvement. You will come out knowing how your marketing strategy is messing you up, and a conviction that you should work with a marketing agency.

Your Marketing Results are a Miss or Hit

If your roofing marketing results have been a miss or hit, you might have concluded that inbound marketing does not give results at all. Could your blame lie with your inadequate marketing approach?

A roofing marketing agency will assess your goals and challenges carefully and draft a strategy to overcome those hindrances and achieve those goals. Over time, they will refine your approach to achieve a higher ROI.

Your Sales Department is not Generating Good Leads

Assuming that your salespeople are hard-working and skilled, it could be that your marketing campaigns are producing poor-quality or few leads. A good roofing marketing agency will monitor your current sales process and incorporate its marketing services with your sales team. With the support of your sales team, they will develop a stellar marketing plan based on real results.

Low Marketing Budget

Hiring an internet marketing specialist, content creator, PPC experts, web designer, and social media specialist can be very expensive, especially if you don’t have enough marketing dollars. Creating an in-house marketing department is out of reach for most roofing contractors, but you can still enjoy all the perks of all those skills and experience at the cost of one staff!

Make Your Decision

There are various reasons why roofers should hire an agency or do their marketing in-house. Both are viable methods of growing your roofing business.

After everything is said and done, your ROI is the most important number to your roofing business. Accordingly, your decision should be based on what will give you the highest ROI and grow your roofing business. Between the options, decide which one will provide you with the maximum benefits at a lower cost.

Are you trying to choose between a roofing marketing agency and an in-house sales department? Choosing the right roofing marketing agency is the difference between getting a Google penalty and growing your business, so you should not take this decision lightly.

 

Here are some reasons why you should choose the BlackStorm Roofing Marketing team to grow your business:

No Long-term Contracts

We allow results to speak on our behalf, and so offer month-to-month contracts to our customers. You will not have to fear being stuck with long-term contracts with Blackstorm roofing marketing.

Ownership Mentality

We market your roofing business as if we own it. We strive to learn every aspect of your roofing business model – from analyzing your competitors to calculating your profit margins.

Simple Monthly Reports that you can understand

We are always honest and transparent about everything we do on your roofing website. We track the results to the bottom line (ROI).

Industry Expertise

Unlike other digital marketing agencies, who specialize in several industries, we have got a soft spot for roofing companies. If you own a roofing company, then we can be your # 1 internet marketing partner.

If you want to know how we can help your roofing business to grow, feel free to schedule a free strategy session with our roofing marketing experts today!

 

 

Categories
Local SEO Marketing SEO Website Design

Does Roofing SEO Still Work during the COVID-19 crisis?

Be found online, get leads and increase conversions with roofing SEO

As a roofer, I know you must have been affected by COVID-19- in some way. You might be seeing fewer clients as people try to keep social distancing rules, change leisure and travel plans, and concentrate on staying healthy rather than looking for roofing services or products.

Unless you are selling hand sanitizers or face masks, you must be concerned about the effects of the coronavirus on your roofing business, ROI, and an empty roofing sales pipeline.

So does that mean you stop marketing your roofing business? 

NO! 

Marketing your roofing business during the COVID-19 crisis can be challenging. While countries are slowly tightening their belts and getting qualified leads is becoming twice harder to find, you may be tempted to throw in the towel.

In terms of growing your business, now is the time to start ordering more materials by the truckload? Probably not. But it is an excellent chance to assess where your roofing business stands in terms of search engine optimization. Since some marketing strategies might not have a lot of weight now, you can rest assured that roofing SEO is more crucial than ever.

What does this mean? It is simple. Even during the COVID-19 crisis, prospects are out there searching for roofing products/services. They still have intentions of installing/ replacing a roof-may be not today, but later they might hire you. Your clients-even new customers are out there. Now it is your role to find them or, more particularly, make them find your roofing business online.

Reasons Why Roofing SEO Works Even During the COVID-19 Crisis

I understand that we are living in troubling times. But as roofers, there is one thing that we can control, the ability to remain resilient and make informed choices that will bring saving grace to our businesses. Why does roofing SEO work even during the coronavirus crisis? Here are the top 4 reasons to help answer your question.

Roofing SEO is Flexible

Your roofing website and marketing strategy may keep on changing, but SEO remains constant. Whether you have just started using SEO strategies or a veteran, there is always room for improvement. By opening your roofing website pages, assessing areas for growth, gauging those of your competitors, you will be making your website more friendly to search engines and thus attract more potential clients(even during the time of economic hardship posed by COVID-19). What can you do to make my roofing website on top of search engine results? You can use this time to make crucial website tweaks, additions, and revisions to take advantage of the higher rankings- you will be preparing yourself for long-term success.

Roofing SEO is Cost-Effective

This is a great one, especially during the COVID-19 crisis, where you have to account for every dollar that you spend in marketing your roofing business. Now notice that we did not say that roofing SEO is cheap, with but Cost-effective. What does that imply? Compared to traditional forms of advertising and marketing, effective roofing SEO will bring a higher Return on Investment. The dollars you spend on roofing SEO are spent with the sole aim of reaching out to prospects that are already searching for your services or products online. These are qualified leads that want roofing services and are just searching for an experienced roofer in their city.

Roofing SEO Will Last Longer than COVID-19 Crisis

It’s hard to understand now, but a crisis is temporal in nature. Sooner or later, the national economy will rebound, and things start to normalize. People will return to their businesses and your roofing technicians back to action. A few months from now, the uncertainty and apprehension you are now experiencing will be but a memory. That’s why the best thing you can do right now is to prepare your business to survive even after the coronavirus crisis. Optimizing your roofing website for search engines is a long term investment that will generate a high ROI.

Roofing SEO is Trustworthy

When the crisis hits, people typically become skeptical about whom they should trust. And that’s simply, understandable. Many people trust Google to give them answers to their daily life. If your roofing website has not scooped a top spot on Google’s search results, then you are losing prospects or qualified leads.

What Should I Do?

Don’t Panic

I know it can be easier said than done, right? But trust BlackStorm Roofing Marketing on this one. The best thing you can probably do to make sure that your roofing business gets through these turbulent times is to just take a deep breath and know that the COVID-19 crisis will pass on with time. Operating on emotion and fear can alter the trajectory of your roofing business and make it fail to achieve its objectives. Don’t allow that to happen!

Plan

As the clench goes, if you fail to plan, you are expecting to fail. It is time to look where your site ranks in terms of keywords related to your business. From there, check how your rivals are ranking, what they are providing that you are not, and what you can do to outshine them. Also, look at Google Trends to know what prospects are searching for in your industry. This will help you to adjust your content marketing strategy accordingly. Put in the hard work required to bring conversions and traffic down the line. Thinking about where you are, where you want to be, and what can be done to achieve your goals is crucial now.

Don’t Just Hire an Expert

The roofing industry is full of people who claim to know-it-all when it comes to search engine optimization. They might show you a few website tweaks with a false promise of ranking your site on the first page of Google. Such people will go ahead to tell you why your roofing is not ranking high in SERP’s. What you require, though, is an SEO professional who will develop a stellar strategy to make your roofing website rank and continue generating exclusive leads online. This leads me to my last point…

Partner with a Full-Service Roofing SEO Agency

 Roofing SEO is not a walk in the park, as it takes time before you achieve any noticeable results. Thus, it is not something that you can do overnight. There is always room for improvement. For example, while adding fresh content on your page is an advantage, you need to make sure the pages are loading faster, your photos are informative and engaging, your content is easily found, and user-experience is above board. That’s certainly a lot to request from any roofer. For such reasons, it is advisable that you partner with a full-service roofing SEO agency to develop, implement, and monitor your roofing marketing strategy.

If you are searching for a reliable, experienced roofing SEO agency, then your search stops here. At BlackStorm roofing marketing, we have helped other roofers like you be found by prospects. If you want your roofing business to rank for relevant keywords and outshine rivals, feel free to schedule a free strategy session with us today!

 

Categories
Growth Strategies Marketing Paid Advertising PPC Promotion SEO

10 Roofing Lead Generation Strategies To Implement ASAP! (If Not, Could Cost You $$$)

How Roofing Businesses can Find New Clients Through These Lead Generation Strategies

As a roofing professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point in time or another as a roofing professional is finding qualified roofing leads. Sure, you can purchase leads, but what good will that do? More often than not, the companies selling leads, do not specify who their target demographic is, or the type of roofing service the customer requires. Therefore, you’re not sure what your buying until you pay for it.

What is a Roofing Lead?

Understanding what a lead is, and the types of leads available is step one in the roofing lead generation process. A lead is a person or company that’s shown an interest in your product or service in this case, roofing repair, replacement, or other roofing services. As a business, you learn of the roofing leads in your local area through one of the roofing lead generation methods you’ll utilize to grow your business.

What Types of Leads are you Targeting?

Okay, so now that you have a clearer understanding of what a lead is, i.e., a person/entity in need of the services you offer, you’ll have to understand the type of lead you’re reaching, so you can utilize the right roofing lead generation tactics to reach them. There are two types of leads which are B2B and B2C. These are defined as

  • B2C (business to consumer)
  • B2B (business to business) leads.

B2C is generally residential customers, while B2B is more often than not industrial businesses or commercial customers in need of roofing services. Therefore, the types of lead generation you’ll use with B2C might not be as in-depth or detailed. The reason being is that your B2B consumer is usually also business owners. So, they have a greater understanding of the lead generation cycle and will understand how you’re attempting to reach them. Tailoring your roofing lead generation tactics to the audience you’re trying to reach, will help you better target yourself as a roofer, to gain their trust and eventually turn those leads into customers.

Roofing Lead Generation: Best Tactics to Employ

For roofers that want to attract the right audience, it’s essential to utilize the best roofing leads and generation tactics to reach them. So, consider a few of these methods for reaching your target niche, audience, and eventually turning those roofing leads into customers.

Roofing PPC (Pay Per Click) Ads

PPC ads target advertising campaigns on Google, Bing, Homeadvisor, and other sites. These ads sit atop the organic results on Google. So, they’re the first thing people see when they search for local roofing companies on Google. You want your ads to be visible. Why?

  • Per click, companies can earn double, or more, than what they’re spending per ad
  • People click on PPC ads, so, you’re at least getting the customer onto your website
  • Most clicks go to the top 3 results on PPC ads, so you want your ad to rank highly
  • PPC visitors are up to 50% more likely to convert from roofing leads to actual customers, than people who find you through other searches

Although it has to be used in conjunction with other methods, PPC ads are a great roofing lead generation tool to use. If you need to set up and create credible ads that will convert, a web design team with the top PPC experts on staff can help!

Organic Roofing SEO

There’s no way around it; organic search engine optimization is still atop the list of roofing lead generation tactics to use. People will search Google for local roofing companies. Therefore, your site has to be optimized for

  • The right keywords (roofing, repair, installation, residential, commercial, materials, etc.)
  • Local search terms
  • Geo-targeting
  • Specific roofing services offered

Your site has to be optimized to ensure it’s atop Google’s results for local searches people are conducting. If your site isn’t optimized, consider hiring a specialist web design team to work on it.

Roofing Email Campaigns

Building an email list is one of the best roofing leads to generation methods you can utilize. When a customer indicates an interest (they fill out a form on your site or a review site), make sure you have an email campaign set up, to automatically send out follow up emails. Remind customers of your information. Let them know about promos or current specials. Tell them to schedule a free consultation by clicking the link in the email. Having an auto email campaign set up is the best approach.

Canvassing (Salesman/woman Approach)

You know that creepy door to door salesman? Don’t be that person! Instead, make sure you’re doing things correctly. When canvassing, consider doing so after a major storm in the area. Make sure you show up in

  • Full uniform
  • Are in a company van/vehicle
  • Have business cards
  • Bring your company ID

Let local customers know who you are, what your company does, and that you offer emergency roofing repair or services. If they request a consultation, excellent. If not, they are at least aware of your business, that you’re local, and the types of services you offer, given the business cards you leave behind with them.

Snail Mail or Direct Mail Campaigns

Yes, direct mail still works. Send out fliers with your company’s name and roofing services. Send out postcards with an offer for a free roofing consultation. Make sure your direct mail packages are tailored (don’t write dear customer, write Dear Mr.Smith), you can find out information about the addresses you’re sending mail to. Make them targeted, and let the customer know you are aware they need roofing services, and you have what they’re looking for.

Social Media Roofing Lead Generation

You can’t get around it; everyone is on social media today. Regardless of age, demographic, or location, people are on Facebook, Twitter, Instagram, and other social sites. So, use this to your advantage. Advertise on social media. Make sure you’re targeting roofing leads that are interested in roofing services. You can utilize an app like Boostpoint. This allows you to enter your target location, and learn about local customers who might be your next target. Make sure you’re geo-targeting those areas in the ad campaigns you create.

Attend Local Trade Shows

Trade shows are a great way to find new roofing leads. It’s also a great way to get your business name out there in the local community. There are both B2B and B2C trade shows, so depending on your niche as a roofing company, and who your target audience is, attend as many as possible. Some of the benefits of attending a local trade show include

  1. You can talk to potential customers face to face, you’re not behind a computer screen
  2. You can promote your product, your roofing services, and discuss their needs
  3. You can have customers discuss their needs with you
  4. Businesses can also set up consultations or free roof inspections (you get your foot in the door)
  5. You can take your product to the trade show, so customers can see and physically touch the roofing materials your company uses

At local trade shows, make sure you’re giving something of value away. Why would someone visit your booth if you’re not giving anything away, while the neighboring booth is giving away free magnets, pens, or other supplies? So, make sure you bring promotional materials to give away for free. Hand out pens, magnets, bags, koozies, and other items. Yes, you’ll pay for these promotional items. However, they have your company’s name plastered on them. So, every time that person opens the fridge, they’ll see the magnet and your company name. They’ll remember your business when they need roofing work done.

It’s also important to hand out business cards or schedule consultations at trade shows. And, after the trade show, call the customer or email them with reminders. Follow up with them. People tend to forget things, even their roof. So, make sure you’re following back, but don’t be overly pushy. Just give them a friendly reminder of your encounter, and let them know you’re ready when they need to call for services.

Partnerships/Alliances

Local roofing companies form alliances with Home Depot or Lowes, and other big companies which carry roofing materials. Although the terms of the agreement will vary for each company, it’s worth working with them if possible. Why? For starters, you can include Home Depot or Lowes on your website. These are names people know anywhere in the US, and they are also businesses people trust. So, if you let customers know on your website that you partner with them, and carry roofing shingles, metal roofs, or other roofs sold by these companies, it’s a great way to bolster your credibility.

You will pay a fee to these companies to utilize their name as well as the roofing materials you’ll use when working on a customer’s roof. However, it might be worth the investment, especially initially, as you can grow your brand and reputation. People trust big-name companies. So, you want to have these on your website so that you’ll be seen as credible, reputable roofing professional.

Online Reviews

 

You’re not paying for this, nor is it a direct tactic you’re using as a business owner, but it’s a great referral source for new leads. You’re going to include positive customer reviews on your website. But, these reviews only carry so much weight. Local searchers are going to visit Yelp, Google My Business, BBB, and other rating and review sites. When the reviews are positive about your business, this can generate new leads by people Googling your roofing company and calling you or filling out the online form on your site. It’s a free resource and is an invaluable tool for roofers (and any business owner for that matter).

How can you help bolster your credibility as a business owner? Make sure you have the proper tools in place to ensure your positive reviews are seen on

  • Google Maps
  • My Business
  • Angieslist
  • Facebook
  • HomeAdvisor and other sites

Make sure the reviews customers are writing are populating on as many review sites as possible. This will help your company grow in reputation, it will reach a larger contingency of potential local customers, plus people will rely on the reviews which are written on third party sites, more so than those which are directly on your website.

Online Sites Which Promote Service Providers

Have you ever visited Angieslist.com? It’s a great resource and site which compiles a list of the top local service providers in any niche that can help local customers and local roofing leads find the best local roofer. It’s not just this site; there is also

  • Thumbtack allows businesses to post their service for a minimal cost. The networking site helps roofers reach local customers. It also allows local customers to enter reviews about that service provider, so other potential customers can decide if the company is worth hiring
  • Homeadvisor.com allows companies to promote themselves as a local, licensed roofing company. This site does sell your leads to third party companies, so they’re not exclusively yours.

Although Angieslist.com is the most well-known site, which allows customers to review local businesses and review their profile, you can utilize a combination of these sites, or one, to promote yourself as a top local roofer. From there, customers will fill out the online form, with their personal contact information, and you can generate roofing leads this way.

Bear in mind you’re paying a fee to use the site as a roofing company, and you’ll pay for each viable lead that hires you. But, the returns are excellent if you can get a few big-ticket clients, and eventually referral business from those leads.

Don’t Limit Yourself… Utilize a Combination of Lead Generation Tactics for Best Results

As you can see, there’s more than one roofing lead generation tactic you can employ as a local roofing company. Regardless of whether you’re targeting B2C or B2B customers, for residential or commercial services, you’ll want to employ the right tactics, to attract the right leads. Consider using a combination of these methods, to help you gain a broader range of leads. It does take time, effort, and will cost you to attract new leads. But, it’s well worth the investment when you see the returns from one major roofing installation gig or major repair job you book.

When looking to attract new local leads, as a roofing company, these are a few of the many approaches you’ll want to utilize. So, get started on putting together your list, getting your profile ready, and building your online campaigns, to put your best foot forward to potential local customers you’re trying to reach.

Categories
Growth Strategies Marketing PPC Retargeting

How To Get More Repeat Roofing Business?

HERE IS HOW YOU CAN GET YOUR ROOFING CLIENTS TO USE YOU AGAIN AND AGAIN

Did you know that repeat clients make up a huge percentage of almost any Roofing business’ revenue? Repeat customers are important if you want your company to grow. In fact, it’s better to capture them than to market towards new Roofing clients or audiences due to the following reasons:

1. They’ll Be More Likely To Buy From You Again

Repeat Roofing clients are those who have ‘revisited’ your website and booked an appointment or service more than once. Statistics prove that these types of customers will have a higher chance of going back and buying the same item or a different one as time passes.

Businesses value repeat customers because they can increase their profitability by marketing towards these ‘lifetime value’ demographics. Therefore, it makes total sense for companies to encourage their existing customers to buy from them again.

2. They’re Easier To Entice

Conversion rates vary per industry, but experts estimate that it’s anywhere between 1 to 3 percent. The good thing is, repeat customers are easier to convert than any other demographic.

In Marketing Metrics by Paul Farris, the author states that converting a repeat buyer gives companies a 60 to 70 chance of success. Therefore, it stands to reason that the more repeat Roofing clients you have, the higher your profits when you pay attention to them.

3. They Spend More

It’s not just the higher conversion rate repeat customers bring, but a higher average spends as well. Compared to a first-time shopper, they will put more items in their shopping cart and on a regular basis.

4. They Can Refer New Customers to Your Roofing Business

Repeat buyers tend to refer their friends and family to your Roofing brand if they’re satisfied with the product or service. The more purchases they make with your Roofing business, the higher the number of people an individual can refer to. This is because comfort level and confidence soars each time they check out.

HOW TO GET REPEAT ROOFING CLIENTS AUTOMATICALLY

It’s difficult to get a new visitor to purchase from your company on the first visit to your website. You’re probably familiar with the old adage that word of mouth advertising is your best friend, and that’s why it’s so important to build a list of repeat clients as a Roofing business. But, how do you get repeat Roofing clients from the messaging and marketing you’re putting out there? Let’s delve in.

Targeting Roofing clients with Email

Once you’ve got a buyer or a customer that likes your service, retargeting and email marketing are excellent ways to get them to come back. One great option you’re going to want to utilize in email marketing is a newsletter. Regularly emailing your Roofing clients is a great way to keep your name fresh on their minds. Free newsletters also give them insightful information. So, even if you’re not trying to sell to them, you’re retargeting your name in their mind, as a friendly Roofing business, that provides value to them.

Use Timely Reminder Emails, let’s say your company a maintenance service. A great way to utilize email marketing is to send out reminders to your customers. For example, if your maintenance service lasts for 6 months, you’ll want to send out notification or reminder emails for customers to reschedule at the 4-month mark. Then, again at the 5-month mark, send out a friendly reminder. While doing this, you might want to send a promo code for 15% off if they “act and schedule today.”

Reminding customers you’re still there, and have the solution to their needs, is one of the easiest ways to go about retargeting your Roofing business in their mind, and also highlighting how much you care about their needs, success, and providing them with the best service possible as a Roofing business.

Engage Roofing clients with Social

Another great retargeting methodology to use is social media engagement with your customers and those who’ve previously purchased from your company in the past. Connect with Roofing clients, share new product insights, send them coupons and promo codes that you only send to your most “valued customers.” Social media engagement puts a face to the Roofing business name, it humanizes your company in competitive industries. And, it shows your customers you care, and that you’re actually listening to what they’re saying. So, use it wisely, and use it regularly.

Show Up Everywhere They Are

Have you ever noticed when you are browsing the Internet that you start to see ads for websites that you recently visited? Have you ever wondered how they are “targeting you” and how you could do the same with your customers & prospects?

The advertising method is called “Retargeting” or “Remarketing”. It’s a little creepy but surprisingly effective.

What is retargeting?

Retargeting is a digital marketing process of reaching out to visitors who have landed your site and converting them to Roofing clients. Usually, 2% of your site visitors convert when they land to Roofing website for the first time. Roofing retargeting strives to reach to the other 98% of clients who have not clicked your call-to-action button (like downloaded your eBook, completed a registration form, called a phone number). Retargeting achieves its objectives by displaying your ads to your first-time visitors as they browse other sites online.

NOT SURE WHERE TO BEGIN WITH YOUR CAMPAIGN?

Repeat customers should be a primary goal for you as a Roofing business owner, regardless of your Roofing/industry. Utilizing the right email marketing and retargeting tactics will go a long way in building an email list of soon to be repeat customers. BlackStorm can assist your Roofing business with marketing, digital, and online campaigns, to help your Roofing business succeed, and work towards building that list of repeat customers.