Proper Marketing Will Be Your Success Factor
If you are planning to start a roofing business, then you must know that operating a successful business involves more than finding a leak or installing a new roof. Being a successful roofer requires people-skills, knowledge, patience, organization, and several other character traits. A successful roofing business starts with proper marketing. But you need dedication and passion to market your roofing business properly. If you fail to recognize the essence of marketing, then the chances are that your business idea may never get off the ground.
Conversely, some roofers opt to sit back and relax without finding ways of promoting your business. If that describes your mindset, then you must be ready to learn how to start and operate a profitable roofing company. BlackStorm Roofing Marketing can help to manage the online presence of your business.
Abandon Your Preconceived Mindset
If you want to start and operate a successful roofing business, then you need to change your negative mindset about digital marketing and its benefits. If you think that online marketing is unimportant or overrated, then you will never get your business off the ground. But if you have an open mindset and put consistent effort and energy into marketing your roofing business online, then a higher ROI would be inevitable. This kind of positive mindset is what separates success roofing contractors from those who fail miserably in their business.
Wear Your Roofing Marketing Goggles
Without a steady stream of qualified leads, your business will not make money. This should be a well-understood by a potential roofing contractor. There are various things that roofers think when developing their company strategic plan, but it is paramount to know that they are not essential to launching your roofing business. Forego your dream truck for now; your only objective should be to generate countless qualified leads using any roofing marketing tool at your disposal. Just know this; no leads= no customers and ultimately no booked jobs.
Send Direct Mail
Direct mail is an effective method of marketing your roofing business offline. It helps roofers to target the areas that they serve. It is an excellent method for those roofers who cannot manage to pay online marketing upfront and can help them get temporary roofing leads. This works especially well if a local area has been hit hard with a recent storm you can create postcards and the post office can mail them to every address in the neighborhoods you want to target.
Launch and Optimize Your Roofing Website to Get Leads Online
Once you have booked a few jobs, you need to focus on building a custom roofing website for your business. A custom roofing website acts as your business card that tells people the kind of services you offer and what sets you apart from other contractors in your neighborhood. You should do due diligence because many roofing websites lack customization and thus fail to rank for any relevant keywords.
Several free website builders are available online, but none of them can provide the control given by customized website design. Templates builders like WIX.com can create a visually appealing roofing website that does not likely convert leads into customers. With a positive marketing mindset, a good roofing website is the one that will generate more leads for your business.
Run Retargeting Campaigns
Once you have your roofing website up and running, make sure that your remarket to prospects that didn’t hire or contact you. This implies that displaying ads for your roofing business even after they have navigated away from your site. This is crucial because most prospects who land on your website will not contact your business during their first visit.
Network Locally
Networking is still an effective method of marketing your roofing startup offline. You can try to join your local chamber of commerce, and roofer meets up to tell prospects about your roofing products or services. Connect with property managers and real estate agents who hire you for services repeatedly.
Know the Value of your Roofing Leads
All leads are not created equal. If you have ever bought shared leads, then you might have learned about this concept the hard way. Roofing startups usually tend to invest in cheap shared leads, which end up ruining the business and their entire livelihood. Buying such leads is synonymous with dropping a slice of raw meat into a lion’s den. Your new roofing business will compete with well-established brands for the same lead. Unfortunately, your conversion rates will be meager. The good news is that you can get free high-quality qualified leads online through search engine optimization and custom roofing website design.
Do Proper Research
When starting a roofing company, extensive research is a crucial part of planning your business. Depending on your locality, operating a profitable roofing business can be a daunting task. Here are some critical questions that you need to answer before starting your roofing business:
- Who are your main competitors, and how much are they charging?
- Residential Vs. Commercial roofing- which would be the best option for your company?
- How many homes are in your neighborhood? Is there a huge demand to sustain a full-time business?
If there is no sufficient demand for roofing services, then your business must lookout for ways of providing additional services to boost its earning potential.
Get Help from Blackstorm Roofing Marketing Team
Starting a roofing business is not something that you can accomplish alone. Since digital marketing will be the cornerstone of your success, a little assistance from the Blackstorm Roofing Marketing team can give your business the much-needed competitive advantage. The key to making your roofing business profitable is by maintaining a steady flow of roofing leads who convert to become clients. Our roofing marketing team will help you create a custom roofing website, optimize it for search engines, and assist you to generate exclusive leads through various Google properties such as Google Maps.
Over the years, we have helped many roofers to dominate local search results and create a steady stream of qualified leads that skyrockets their business growth. As you start your roofing company, the Blackstorm Roofing Marketing team will help to market and promote your business through internet marketing solutions that will generate more sales and a high ROI. If you want to know more about how you can market your business online, then kindly schedule a free strategy session with our experts for more information.
