How would you like to turn your website into a virtual sales machine?
How Does Roofing Retargeting Work?
Simply put, retargeting is the process of tracking or following your site visitors online after they have left your page. Once a visitor checks in at your roofing site, they will begin to see your ads while listening to their favorite music, reading blog posts, or browsing stores online.
This is where cookies play an essential role. They are generally used to implement roofing retargeting strategy by putting your ads on other websites that your clients have opened, encouraging them to click through and come back to your site.
These retargeting ads are only directed at users who had visited your site previously, but failed to complete a call-to-action or bought a product or service. That’s why it is known as “Retargeting”–you are following or tracking prior visitors again.