Review Us on

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
Roofing SEO

The ULTIMATE Roofing SEO Plan | Increase Leads With Roofing SEO!

The acronym SEO stands for Search Engine Optimization, which is the practice of increasing your roofing business rankings in the organic search engine results.

Roofing SEO will benefit your roofing business because it can naturally pull hot leads that are actively looking for a roofer from google that is ready to buy.

Google already has your ideal customers on its platform, you just need to tap into it. Roofing SEO in its essence is getting your website found on Google’s platform.

Relevance, having a website that is highly relevant to your service and location.
Quality Content, having comprehensive content that is helpful for your reader to make a decision.
Authority, having mentions from other websites referring back to your site.

There is no doubt that ranking higher than other roofing contractors on search engines like Google or Bing is necessary. But what if you don’t understand the roofing SEO tricks and trips that will get your roofing website to the top? If you are missing out on clicks, you are actually losing leads/sales to your competitors.

BlackStorm Roofing Marketing has come to be known as the best PPC destination. But we also understand SEO, and roofers ask us all the time for a primer on SEO basics. This post will be an overview and introduction to Search Engine Optimization (SEO), a mandatory marketing strategy if you want your roofing website to be found through search engines such as Google.

In this guide to SEO for roofing contractors, you will learn:

  1. What is Roofing SEO, and why is it crucial
  2. Best practices for keyword targeting and keyword research 
  3. Best practices for on-page optimization 
  4. Best practices for information architecture
  5. How to execute link-building and content marketing
  6. Common technical Roofing SEO best practices and problems
  7. Implementation stage
  8. How long roofing SEO takes 
  9. How to measure & track SEO results for roofers
  10. Additional Roofing SEO considerations (such as international and local SEO practices, mobile)

Welcome to Your Roofing SEO Learning Journey

By the time you reach the end of this guide, you will have learned about Roofing SEO, why it is essential, and how to obtain awesome results in a dynamic SEO environment.

What is roofing SEO, and why is it crucial?

You might have heard about SEO, and if you have not heard already, you can look for a quick definition on Wikipedia, but knowing that SEO is the “process of influencing your site visibility on the search engine’s unpaid results” will not help answer essential questions for your roofing website and business such as: 

  • How do you optimize your website for search engines?
  • How do you estimate the time needed to do SEO?
  • How can you tell good roofing SEO advice from bad ones?

At its core, roofing SEO focuses on expanding your roofing website’s visibility in the organic search results. It helps roofing companies to rank high on Search Engine Results pages. And in turn, drive more prospects to your site and increase chances for conversions. In short, SEO drives two things: visibility and rankings.

As an employee or business owner, your priority is how you can leverage SEO to help drive relevant sales, leads, and traffic, and ultimately, profit and revenue for your roofing business. 

That’s what we will cover in this post!

Why Should You Invest in Roofing SEO?

What is the first thing you do when you want to buy a new product or service?  

What about when you notice a flat tire in your car?

My guess: you turn to Google.

But did you know that more than 80% of online shoppers or B2B buyers do the same?

Faced with a challenge, choice, or even a problem, they Google it.

And so, it’s a harsh truth that if your site does not have a presence on Google, then your roofing business will not survive for long.

Lots and lots of prospects search for things online. That traffic can be extremely crucial for a roofing company not only because it’s huge traffic, but because there is a lot of high-intent, very-specific traffic.

If you sell windscreens, would you rather pay for billboards so that every motorist sees your ad (whether they are interested in buying a windscreen or not) or appear on Google every time a prospect types “car windscreens” anywhere in the world? Probably the latter, since those prospects have a commercial intent implying that they want to purchase something you offer.

People are looking for all manner of things directly related to your roofing business. Beyond that, your potential clients are also looking for things that are not connected to your business. These present even more opportunities to connect with such folks, help solve their problems, answer their questions, and become a trusted resource.

Are you more likely to buy your windscreen from a trusted resource that provides great details each of the five times you turned to Google with a problem or from someone you have never heard of in the first place?

Inbound marketing strategies are those that you set up to have potential clients come to you. The best example of an inbound lead-generating machine is your roofing website.

Roofing SEO can be one of the most effective inbound marketing strategies when done properly. 

Here is why:

Roofing SEO is Cost-Effective 

Sure, time is money (and roofing SEO can actually take lots of time to master), but all factors are considered. Still, the process comes with minimal cost compared to the revenue it generates for your roofing business.

It generates High-Quality Leads.

High-quality roofing leads are the ones that are going to generate a lot of recurring revenue over time.

Based on your targeting and keyword choice options, roofing SEO can generate highly-intention website visitors that are essentially over 90% near closing when you speak to them over the phone.

Let’s say you are a metal roofing replacement contractor in Nashville, TN.

Consider the difference between cold calling a nearby property owner versus a prospect searching for “metal roof replacement contractors in Nashville, TN” and coming across your roofing website.

They are searching for something very specific- something your business can provide them instantly, and it’s very clear from the words they are using on Google search.

  • Discovery: Placement higher on search engines impacts the ability of local property owners to find your roofing business
  • Reputation: Ranking on top of Google search results impacts the way prospects see your roofing brand.
  • Consideration: Low-ranking roofing contractors will not even get considered when potential clients want to book roofing jobs.
  • Growth: Organic search empowers every aspect of roofing marketing, making it easier to grow.

What Drives Traffic From the Search Engines?          

First, it is crucial to note that Google is responsible for most of the search engine traffic. Thus, Google is a dominant player in the search results that your website or business would want to appear in, and the best practices discussed in this post will help position your site and its content higher on the search engine results pages.

No matter the search engine you use, search results are always changing. Google has updated a lot of things surrounding how they rank roofing websites by way of their different algorithms.

So what works? 

How does Google determine the pages that will show up for specific user queries? 

How can you get all this relevant traffic to your website?

Google’s algorithm is overly complex, and we will share some important links for those who want to dive deeper into how Google ranks websites at the end of this post, but here are the highlights;

  • Google is searching for roofing web pages that contain relevant, high-quality information about the user’s query.
  • Google determines relevance by “crawling” your website content and assessing whether that content is relevant to what the user is looking for, based on the keywords it contains.
  • They determine “quality” using various means, but prominent among them is the quality and number of sites that link to your roofing website.

Increasingly, more elements are being weighed by Google to determine where to rank your website, and it includes:

  • How do people engage with your roofing website; (Do they find the information they need to stay glued on your site, or do they bounce back and click another link?)
  • Your website’s mobile-friendliness and loading speed.
  • How much high-value content do you have on your website (versus low-value or duplicate content)

There are hundreds, if not thousands, of ranking factors, the Google algorithm figures out in response to searches, and they are constantly refining and updating their process. 

Fortunately, you don’t have to look for a search engine guru to rank for valuable roofing keywords in the search results. We will walk through repeatable, proven best practices for optimizing roofing websites that can help drive targeted traffic via search without compromising your website’s integrity. If you want to know how search engines work, there are tons of great resources, including;

Now, back to the basics of roofing SEO. Let’s dive into the SEO strategies and tactics that will help your roofing business get more traffic from search engines.

Keyword Targeting and Keyword Research Best Practices

The initial step in search engine optimization is to determine what you are optimizing your roofing website for. This implies identifying terms that people are actually looking for (also known as keywords) that you want your website to rank for in search engines such as Google.

Sounds simple, right? I want my car windscreen company to appear when people prospects search for “windscreens” and maybe when they type things like buy windscreen, onto the next step.

However, it is not that simple. Various important factors are considered when determining the keywords that you want to target in your roofing website, including;

  • Search Volume: The first thing to consider is how many prospects (if any) are searching for a given roofing keyword. The more prospect there looking for a keyword, the bigger the audience you want to reach. On the flip side, if no one is looking for a keyword, there is no available audience to find your content via search.
  • Relevance: If a keyword is frequently searched for, that’s awesome. But what if it’s not entirely relevant to your potential clients? Relevance seems easy at first; if you are selling email marketing automation software, you don’t want to appear in searches that are not relevant to your business, such as “pet supplies.” But what about keywords like “email marketing software”? This may look like a very good description of your job. 

Still, suppose you are selling to fortune 100 companies. In that case, a huge portion of your traffic for this very competitive term will be searchers who don’t have any interest in purchasing your software (and folks you want to reach out to may never purchase your expensive, complex solution based on a simple Google search). Conversely, you may consider a tangential keyword like “best business PPC marketing solutions” that would be completely irrelevant since you don’t deal with “PPC marketing software.” But if your potential customer is a marketing director or CMO, getting in front of them with a valuable resource on assessing PPC tools could be an awesome first touch and a good way to build a relationship with your prospective buyer.

  • Competition – Like with any other business opportunity, you want to analyze the chances of success and potential roofing SEO costs. For roofing SEO, this implies understanding the relative competition (chances of ranking) for particular terms.

First, you need to know who your potential customers are and what they will search for. If you don’t know who your potential clients are, consider that it is a great place to begin your roofing business in general and roofing SEO.

Next, you want to understand:

  • What types of things are they interested in?
  • What issues do they have?
  • What kind of language do they use to describe the things they need or the tools they use?
  • Who else are they purchasing from (this implies your competitors, but could also imply tangential, related tools for the email marketing company)?

Once you have tackled these questions, you will have the first seed list of possible domains and keywords to help you get further keyword ideas and consider some competition and search volume metrics.

Develop a list of core ways that your potential clients and customers explain what you do and begin to input, such as keyword research tools such as or Google Keyword planner.

People around the globe require roofing services, but you want to target clients in your service area. To find them, geo-target your roofing SEO. Combine the names of cities and towns that you serve with search terms that people use to find a roofing contractor. For example, “Nashville Roofer” or “roofing contractor, Nashville, TN.” You will develop a list of keywords specific to finding a roofing contractor in your service area. Now, include these search terms into the title tags and body copy of your roofing website (make sure that you do it in a way that makes sense to your readers and watch your roofing website attain higher rankings in Google)

Once you have understood how your potential customers search and talk, and have examined the roofing keywords driving traffic to your rivals and those generating traffic on your website, you require to carefully examine the search terms you wish to rank for and where the best chances lie.

Determining the relative competition of your roofing keyword can be a daunting task. But you need to understand the following;

  • How authoritative and trusted other roofing websites that will be trying to rank for the same keyword are
  • How properly they are aligned with the roofing keyword?
  • How authoritative and popular every individual page is in the search results

Roofing contractors can go deeper into determining how competitive a keyword is by following Backlinko in-depth guide here.

Besides, various tools can give you the difficult score of a given roofing keyword, including;

  1. SEMRUSH Keyword Difficulty Tool
  2. Moz SERP Analysis and Keyword Difficulty Tool
  3. Serpiq
  4. Seoprofiler
  5. Ultimatenichefinder

On-Page Optimization

After you have developed your roofing keyword seed list, including your targeted keywords in your website content, each page on your roofing website should be focusing on a core term and a bunch of related terms. According to Rand Fishkin, a perfectly optimized website should visually look like this;

Title and Meta elements

Title and Meta elements

Title: Baked chocolate donuts from Becky’s Bakery

Meta description: Learn the three tips to Becky’s award-winning baked chocolate donuts, get locations and times for availability, and how you can make your own donuts at home. 

Let us examine a few basic, critical on-page elements you will want to know as you consider how you are going to drive search engine traffic to your roofing website:

Title Tags

While Google is striving to comprehend the actual meaning of a page better and de-emphasizing (and even penalizing), manipulative and aggressive use of keywords, including the search terms that you want to rank for on your page, is still important, and the most impactful place that you want to input your keyword is the title tag.

The title tag is not your roofing web page’s main headline. The primary headline you see on the roofing web page is typically an H1 (or probably H2) HTML element. The title tag is 

what you normally see at the top of your browser is populated by page source codes in a meta tag.

The length of a title tag that Google will portray will vary (depending on the pixels, not character counts), but generally, 55-60 characters is a good rule of thumb here. Kindly remember that the title tag will be what a prospect sees in the search results for your roofing web page. It is the “headline” in Google search results, so you want to consider how clickable your title tag is into perspective.

Meta Descriptions

While the title tag is effectively your Google search listing’s headline, the meta description is an HTML element that offers a brief overview of your roofing web page. Meta descriptions effectively act as your roofing website’s additional ad copy. Google takes some caution with what they show in the search results; therefore, your meta description may not always appear. If your roofing website has a compelling description of your page that would make people searching likely to click, you can greatly boost your traffic. (Remember: appearing in search results is just the initial step! You still require obtaining searchers to visit your roofing website and have taken the action you desire)

Body Content

The actual content of your roofing page is very crucial. That said, Google has been favoring various types of content, and as you create pages for your roofing website, here are a few things that you need to consider;

Unique & Thick Content

There is no general rule in terms of word count, and if you have only a few pages on your website with a couple of hundred words, you won’t be falling short of Google’s good graces, but the recent panda updates particularly favor unique longer content. Suppose you have a huge number of concise (100-200 words) roofing web pages or lots of duplicated content where nothing changes except the page titles and text line, which could land you in trouble. Examine your entire roofing website: Are the large portion of your pages duplicated, thin and low value?

If so, try to look for ways of thickening such pages or look at your analytics to see how much traffic they are driving and exclude them (using a noindex meta tag) from the search engine results to prevent them from appearing in Google that you are striving to flood their index with low-value pages to rank.


Search engines like Google are increasingly weighing user experience and engagement metrics more heavily. You can increase this engagement by ensuring that your content responds to questions prospects ask so that they can stay glued to your roofing website longer and engage with your website content. Ensure that your roofing web pages load in less than three seconds and don’t have design elements (like overly aggressive ads above the content) that would piss the searchers and send them away.


Shareable content spreads quickly around the internet as prospects connect with a story, idea, or topic and click it to share with followers and friends. Not every piece of content on your roofing website will be linked and shared a hundred times. But in the same breath, you don’t want to churn out huge quantities of roofing web pages with thin content. You want to keep in mind those who will share and link to the new pages you are creating on your roofing website.

Alt Attributes

An “alt attribute” (also known as “alt tag” or “alt description”) is an HTML element that is normally applied to image tags to offer a text alternative for search engines like Google, Yahoo, or Bing. Using alt attributes on your images can contribute to a better user experience and help you gain both implicit and explicit roofing SEO advantages.

How you mark up your images can affect how Google perceives your roofing web page and how much traffic from the image search your website generates. Alt attributes are HTML element that helps you offer alternative information for an image if a prospect cannot view it. Your site images might break over time (users have problems connecting to your website, files get deleted, etc.), so having a clear description of the image can be vital from a user experience perspective. This also presents another chance (outside your content) to help Google understand what your page is all about.

You don’t want to stuff keywords and cram every variation of your search term in your alt attribute. In fact, if it does not naturally fit into your content, don’t incorporate that target roofing keyword at all. Don’t skip the alt attribute altogether, but look for a search term that will accurately describe your product or service. (Imagine you are explaining it to someone who cannot see it; that’s what there is for it)

By writing naturally about your subject, you will be avoiding the temptation of over-optimization (simply put, it does not look like you are attempting to trick Google to rank your roofing website for your target roofing keyword. This gives you a better chance to rank for long-tail versions of your keyword.

URL Structure 

URL Structure 

Your roofing website’s URL can be crucial from a tracking standpoint (data segmentation is easy with a logical URL structure) and from a shareability perspective (short, descriptive URLs that are easy to paste and copy mistakenly cut off less frequently). Again, don’t try to cram as many roofing keywords as possible; create a descriptive, short URL.

Furthermore, you don’t have to change your URL if the current one is not adversely affecting your prospects and business in general. Don’t alter them to be more keyword focused for great roofing SEO results. If you have to alter your roofing website URL structure, ensure you use the proper (301 permanent) kind of redirect. This is a common mistake roofers make when redesigning their roofing websites.

Schema & Markup

Lastly, after you have all the basic on-page elements sorted, you can go a notch higher to help search engines like Google better understand your roofing website through schema.

Schema markup does not improve your rankings on the search engine results (it is not a ranking factor currently). But it gives your listing an additional ‘real estate’ in Google search results, similarly to what ad extensions do for your Google Ads (formerly known as AdWords)

If no one is applying schema, you can get an undue advantage in click-through rate in some Google search results because your roofing website shows things like reviews or ratings while others don’t. On the flip side, where every roofer utilizes schema, having reviews is a great thing, and omitting them may hurt your Google CTR.

Internal Linking & Information Architecture              

Information architecture refers to how you plan or organize the pages of your roofing website. The way you plan your roofing website and interlink between your web pages can affect how different content types on your website ranks in response to user queries or searches.

Search engines like Google most see links as “votes of confidence “and a way to help understand both what a page is all about and how crucial it is (whether it is trustworthy or not).

Google also looks at the actual text you utilize to link to pages, otherwise known as anchor text, which helps search engines to understand better what your roofing web page is all about.

Similarly, a link from CNN indicates that your website could be crucial if you link to particular pages from various areas on your roofing website that portrays to Google that a specific page is essential to your site. Furthermore, the pages on your roofing website that have a high number of external votes (links from trusted sources) have the power to assist the other pages on your roofing website rank in Google search results.

This relates to an idea known as “PageRank.” PageRank does not work the same way it used to when it was first introduced, but if you want to know more about it, here are some good resources;

Information architecture can be a challenging subject, especially for larger roofing websites, and there are additional resources that have specific answers listed at the end of every chapter. Still, the essential things to remember are:

You want to know your most linked-to pages (use tools like Majestic SEO, Ahrefs, or Moz and search for top pages reports to determine these)

Keep your most crucial roofing search pages. This implies linking to them regularly in navigation elements and linking them whenever possible from the page that has the most links.

Generally, you want to have a flat information architecture for your roofing website, meaning that you keep any roofing page that you wish to rank in Google as few clicks as possible from your home page and most linked-to roofing web pages. If you want to know how to flatten your roofing website architecture, click on this video to learn more.

Content Marketing & Link Building

Content Marketing & Link Building

Because Google’s algorithm mostly relies on links, having many high-value links is incredibly crucial in generating search traffic. You can perform all the work you want on technical and on-page SEO, but if you lack links to your professional roofing website, you will not appear in search results listings.

There are various methods of getting links to your roofing website, but as search engines like Google become more sophisticated, most of them have turned out to be risky (even if they may work for the short term). Suppose you are new to roofing SEO and want to leverage that channel. In that case, these more aggressive and riskier ways of obtaining links are not good for your business, as you will not know how to evaluate and navigate the risks properly. Besides, attempting to create links specifically to trick Google into giving your pages a higher ranking does not add value to your roofing business since Google algorithms can change. Eventually, you lose the rankings.

A more sustainable and practical approach to developing links is concentrating more on general content marketing strategies like promoting and creating valuable content that incorporates particular terms that you want to rank for and engaging in conventional PR for your roofing business.

The process of developing and promoting content that will give you social shares and links is an uphill assignment. Furthermore, you will get a step-by-step guide to different aspects of roofing content marketing below, and there are numerous ways to create content, help it get discovered and rank well in the search results.

 However, most approaches will need you to walk through some variation of the three steps outlined below:

Understand and Identify Your Sharing Audience and Linking

The first crucial thing you need to do to get traction for your roofing web content is to know who is likely to share and link to your content. Various tools can help you understand influencers within the roofing niche, but the most powerful one is Buzzsumo.

Similar tools include Ahrefs, follower wonk, and Little bird. The concept is taking advantage of such tools to establish potential linkers and thought leaders in your roofing space and understand what they share and link to. Identify what problems they are experiencing, the types of content they normally share, and begin to figure out how you can create something valuable and wish to share with their prospects (who would also deem it important too). 

As you ponder through this process, begin to figure out how you can help out these influencers. What can you do to help them achieve their goals, or what could you offer that can be valuable to their audience? Do you have unique knowledge or data that could assist them in performing their jobs more efficiently? If you can consistently use smart content creators within the roofing niche, you will begin to develop powerful relationships as you continue creating high-quality content.

Before you create any roofing content, you should figure out who will share the post and why they should take this action.

Deciding What Roofing Content You Can Create and How You Can Promote it

The next step is to determine the type of content you can create that is likely to be shared and promoted by others. Here are some tips to help you create roofing content that will attract a higher number of shares:

  • Create roofing content that identifies and solves your customer’s problems.

According to Mathew Woodward, you can find great roofing blog topics by listening in on social media and forums.

  • Reverse What Already Works By examining what already works and developing content that is of that level, you can reduce the risk and make your posts as fail-proof as possible.
  • Make others look great: Mention the kind of tools that you use daily.

Concentrate on creating various content types that will have enormous value, promote such content, and don’t be afraid about informing people whose audience would benefit know that it exists.

Map Your Roofing Content to Specific Keywords

Lastly, don’t forget to include your roofing keywords! This does not imply that you require to cram a keyword that does not fit any time you develop a great resource. It means that you can utilize keyword research as a way of discovering the pain points (if prospects are turning to search engines to look for products or services, they want roofing content that responds to their questions).

Technical Roofing SEO

Modern roofing marketing works through internet marketing strategies. Search Engine Optimization (SEO) is the technique of organizing content, design, and off-page marketing easily indexed by search engines like Google.

Technical SEO refers to search engine marketing techniques that are not related to content. While SEO basics, such as improving search engine rankings through links, have changed recently (and content marketing has become an indispensable tool), what many roofing contractors deem as a conventional SEO is still essential in generating traffic from Google.

While on-page and offsite SEO are normally discussed, technical SEO is vital for online presence. Some of the basic aspects of technical SEO include:

Page Speed Optimization 

Search engines emphasize having fast-loading roofing websites. Fortunately, this is good for search engines and your website conversion rates and users. Google developed a tool that offers some suggestions on what you need to change to address your roofing website speed issues.

Mobile Friendliness

If your roofing website is generating (or possibly driving) significant Google traffic from mobile searches, how “mobile-friendly” your roofing website is will affect your rankings on mobile devices, a fast-growing segment.

With the increased usage of mobile devices, technical SEO has become even more valuable. Your roofing website must adapt to various mobile devices and present optimally to each of them. Most prospects searching for roofing services perform a search on their smartphone.

Nowadays, Google displays results depending on the proximity of the user to your roofing business location. Roofing contractors can improve mobile SEO through the following methods:

  • Responsive design: A design technique that helps roofing websites adjust to the currently accessed device.
  • Seamless Navigation: Internal Links and URL hierarchies, are even more crucial on mobile.
  • Test your mobile roofing website: Use Google’s mobile-friendly test tool to verify your location. Make sure that your location details are on Google maps and are embedded in your mobile website.

Header Response

Header response tags are crucial technical SEO issues. If you don’t have the technical expertise, this can be a complex topic. Still, you want to ensure that your roofing pages are returning the right code to search engines (200) like Google, and pages that are not easily found are returning a code (400), showing that they no longer exist. Getting such codes wrong could indicate that a “page not found” page is a functioning page, making it appear like a duplicated or thin page. You can utilize a server header checker to determine the status code that your roofing web pages are returning when Google crawls them. 

301 Redirects Roofing


Roofing contractors should continuously explore ways to improve their technical SEO. Failure to implement redirects properly can have serious effects on your search results. One of the less-discussed offsite improvements is 301 redirections. A 301 redirect is a type of permanent forwarding of one URL to another. But what benefits can a roofer get from a permanent URL redirection? 

Here are some reasons why your roofing website may want to redirect to another page as outlined below:

  • Similar or Duplicate Content: say, for instance, your roofing website has a page for asphalt roofing, but you want to upgrade to residential asphalt roofing. You probably want to redirect the low-value page to the high-quality one. 
  • Prefix Consistency:  Google considers HTTP:// pages different from www pages of similar content. Redirecting all your links to the same prefix increases your domain authority. 
  • Search Optimization: If one of your URLs is search engine friendly but requires to be shifted to a duplicate page, 301 redirects will get the job done.
  • Website Rebranding: If your roofing company does a rebrand or gets a new website, you want to redirect the well-performing pages to their counterparts.

If you migrate to a new roofing domain name, it is highly recommended that a 301 redirection occurs before you launch your new roofing website. If you don’t do this, your new roofing website will suffer confusion as Google tries to crawl your website. If you need professional help in redirecting your roofing websites, our talented web designers will do the job!

Duplicated Content

Duplicated and thin content is another area that was addressed by the recent Google Panda updates. Google is known to value high-quality roofing content. By duplicating content, you are diluting the value of the link between two pages instead of directing it to one page, reducing your chances of ranking for competitive keywords with a website that is gathering its link equity into one document. Having massive quantities of duplicated content makes your website appear like it is cluttered with low-quality content in the eyes of Google and other search engines.

Various factors can contribute to duplicate or thin content. Such problems can be difficult to diagnose, but you can check the webmaster tools under the search appearance >HTML improvements to obtain a quick diagnosis. You can also check Google’s breakdown of duplicate content. Many paid SEO tools also discover duplicate content, such as screaming frog SEO spider or Moz analytics. 

XML Sitemaps

XML sitemaps can help search engines like Bing or Google understand your roofing website and locate its content. To make sure that you don’t include irrelevant pages and submitting your page for a sitemap does not guarantee that your site will rank for any keyword. There are disadvantages of having an XML sitemap, and implementing can have positive benefits to your roofing SEO.

XML sitemaps are particularly essential if:

  • Your roofing website is not well-linked or properly structured
  • Your website has a few external links or is new
  • Your roofing website has lots of archived content

MetaNoindex, Meta No Follow, and Robot.txt file

Finally, you can dictate how you want search engines to handle your roofing content. For example, you can instruct Google not to crawl a particular section of your website in a robot.txt file. This file may exist for your roofing website at You want to ensure that this file is not blocking any content to be indexed on your site. You can use the meta nofollow or meta noindex tags for the same purposes, though each works independently from the other.

Technical SEO can be daunting to do on your own; you should seek help from a reputable roofing SEO agency.

Roofing SEO: The Implementation Stage

Roofing SEO is a huge undertaking that is spread across multiple activities. You should not expect to get a glimpse of every optimization used in the website at first glance.

Critical research and planning make it simple to implement your roofing SEO smoothly. As the cliché goes, ‘failure to plan is planning to fail.’ 

Here are some preparations you need to make when implementing your roofing SEO strategy:

Custom Website Design

When prospects land at your roofing website, it will take less than a second to form your roofing brand’s subconscious impression. This impression will either make them stay glued to your roofing website or navigate your competitor’s website. 

Several factors come into play here, including those that are affecting user experience. Some are not tangible such as the aesthetic taste of your roofing website. Other factors can be easily defined as resolution.

Apart from pleasant appearance, prospects also crave clear and compelling calls to action, simple navigation, instructive menus, and clear graphics. They want to feel confident about your roofing company’s reputation and leave with a reputation of reliability and trust. Roofing websites with obsolete or poor designs are likely to be labeled as scam-y. The good news is that you can get a functional, custom roofing website from experienced designers at an affordable rate.

Contact Information

The most crucial part of local SEO for roofing contractors is contact details. Since the roofing lead conversion funnel is checked at the user’s call to action, NAP visibility is paramount. NAP is an acronym for Name, Address, & phone number. That contact information should be clear on every page of your roofing website (particularly the homepage).

Your NAP details should be consistent and accurate across every page of your roofing website. An error in your roofing business phone number or address can lead to a substantial loss of leads. For this reason, you should constantly check whether your contact details are up-to-date.

Call to Action

A Call to Action (CTA) is a segment of your roofing website that directs prospects to perform a certain action, like calling your office. Your contact details normally accompany it. A clear and compelling CTA encourages potential customers to take some action that drives them straight to the sales funnel. Call to Action Vary in design and complexity. The simplest ones urge potential clients to call your roofing business for a free consultation.

Roofing Website Personalization

Nothing fosters trust faster than website personalization. Your roofing business website should show photos of your business. No matter who takes the photos, it can be easy as snapping some photos of your crew on a smartphone. If you like, you can hire a photographer to follow your employees when undertaking roofing projects. You have several options to personalize your roofing website. Your homepage deserves unique photos, most of all. Potential customers want to know who they are dealing with. Ordinary stock photos will not convey that trust but limit it. 

How Long Does Roofing SEO Take?

  • Results take time: Roofing SEO campaigns can take up to several months before you start to see significant results. This is because Google requires time to crawl your website and monitor visitors’ behavior and interaction with your roofing website.
  • A lengthy Campaign Implies Better Results: An effective roofing SEO campaign needs you to put in lots of hours per week for several months before the results become apparent. 
  • Results are tied to two major factors: A good roofing SEO campaign leads to a high ranking in the SERP, but more essentially an influx and steady increase of new customers.
  • Roofing SEO results will eventually plateau: New customers should continue to stream in overtime and reach a point where maintaining client numbers is your main priority.

How to Measure and Track Roofing SEO Results

After you have developed an awesome SEO strategy for your roofing company, it is crucial to determine how you will track your campaign’s success. It is also vital to set clear objectives of what you want to achieve, book more jobs, more leads, or email signups.

How can roofing contractors measure the success of their campaigns? This question has a very straightforward answer since some metrics can help analyze your SEO campaign’s performance.

Roofing Keyword Rankings

Keyword Rankings

Examining where your roofing website ranks for various keywords certainly is a vanity metric since you cannot pay your employees in rankings. Issues like personalization have caused them to be valuable across various locations and so hard to measure, and they indicate where you appear in the search engine results. Some can even go further to declare them as dead. 

But obtaining a rough idea of where your roofing website ranks for important keywords can be a good indicator of your website health. This does not imply that you should be obsessed with rankings for any particular term. Remember: your main aim is to drive more relevant search traffic that drives new business – if you sell car windscreens, it is more crucial that you rank for “car windscreens” or implement an SEO strategy that helps you to sell more windscreens cost-effectively. Use rankings to check the health of your roofing website and not a course-chatting KPI.

Various tools can help you to monitor your rankings. Most offer similar functionality, but features like mobile or local rankings are peculiar in some premium tools. If you are starting in roofing SEO, we recommend using free tools to monitor important keywords to gauge your progress.

Organic Traffic

Organic traffic is the best indicator of the health of your roofing SEO efforts. By analyzing the organic traffic to your site, you can know the number of visitors coming to your roofing website and where they are going.

You can track your organic traffic easily with several analytic tools because they are absolutely free. For a random check, you can look at your website’s reporting page and click on “all sessions” to filter organic traffic (free traffic from Google that excludes paid search traffic).

You can also drill down to examine the specific pages generating traffic by designing a custom report and designating goals completions and users as your main metrics. Landing pages to act as your dimensions.

Organic Sales & Leads

Obviously, the most effective way to measure your roofing SEO efforts’ success is sales, leads, and revenue/ profit.

The simplest way to do this is by setting goals in Google Analytics. You can use reports from this tool to examine organic traffic by landing page, which implies that you examine who converts among people who may have landed on your roofing website from a Google search (versus people who might have visited your site via PPC). 

This seems straightforward and generally, for most roofing contractors, is an effective way of measuring your roofing SEO efforts’ success. Still, there are a few things to keep in mind with this information. 

  • Web-based analytics are always imperfect: If you are transitioning from newspaper ads or billboards to internet marketing, you will be impressed by the high level of precision and data available, but the degree of skepticism about such data may be unfounded.
  • Your system may create gaps in tracking: If you have a backend system that does not work seamlessly with analytics for some reason, you may have some difference between what you track as actual roofing sales and your goals.
  • Lifetime value and attribution metrics can be cumbersome:  This is more of a web and business metrics problem than something specific to roofing SEO. But thinking about how you can attribute roofing sales and factoring in lifetime value to your roofing website traffic can be tricky. 

As a roofing contractor, you must track your SEO campaign results to know what is or not working and make necessary changes if necessary.

 Phone Tracking

With phone tracking, you can tell which aspect of your SEO made the prospect call your business, thus helping you discover which part of your campaign is delivering the best results.

Form Tracking

When a prospect fills out a contact form on the internet, you can know their exact location. Knowing where your customers help your roofing business to develop a more targeted SEO strategy.

Ranking Reports

Ranking reports can help you know where your different roofing keywords rank and identify the less effective ones to change your strategy accordingly.

Traffic Reports

You can gauge the amount of traffic that is driven by your roofing website and where it is coming from, and what pique’s prospect’s interest, using tools like Google Analytics or Coremetrics.

Additional Roofing SEO Considerations

For many roofing contractors, getting the technical elements of SEO right, knowing the keywords you want to target, and having a strategy for getting your pages shared and linked to is all you need to understand about roofing SEO. However, there are particular cases and types of roofing companies concerned with a particular kind of search.

  • International Roofing SEO: There are several trade-offs and benefits to ranking roofing websites in different countries and languages. If you are trying to tap into international markets, Google also provides best practices and recommendations in their guide.
  • Local Roofing SEO:  For small roofing businesses, obtaining local rankings for various variations of your {location} + {your service}, for example, Middle Tennessee Roof Installation Company, is the most valuable search engine traffic available.
  • App Store Search Engines:  If you have a roofing website app to help interact with your prospects, having your app appear in several app stores is extremely valuable.

So what Now?

So if you have come this far, you should have lots of information about how search engines work in ranking roofing websites and how you can position your website and business to generate more traffic from Google. What should you do next?

Work With A Reputable Roofing SEO Company 

Search engine optimization is here to stay, and if you want to compete in the local roofing industry, you need to make sure that your roofing business shows up when prospects search for a roofing contractor in your location. Local SEO for roofing contractors can make that happen, which is why it is the most crucial investment that you can make in your roofing business nowadays.

Remember: there is a wrong and right way to do roofing SEO. In the industry, it is known as White and Black Hat SEO, which is how your business decides to execute its SEO strategy. While Black hat SEO can seem effective in the short term, it does not play by the rules and can get penalized overnight.

On the flip side, white hat Roofing SEO, which we practice here at BlackStorm Roofing Marketing, sticks by the rules and can last for many years, ensuring that you get value for your time and money. By building links from legit and relevant sites and boosting your social media presence, we can drive more traffic and lead your roofing business.

If you want all the advantages of roofing SEO, we can help!

We make your roofing website visible on search engines by applying our business expertise. 

At BlackStorm, we bring many years of experience to search engine optimization for roofers. With our personalized internet marketing strategies, combined with our passion for driving real results, we will provide your roofing business with more revenue, phone calls, and quote requests.

We hope this guide has provided crucial information to rank your roofing website higher in the SERPs. As always, if you have any questions, feel free to schedule a free profit session to learn more about our award-winning roofing SEO strategies today!

Roofing SEO

Top 10 Tips to Improve Your Local Roofing SEO Right Now

Get the Tricks You Need to Get Your Local Roofing Business Found By Prospects Online

Do you want to dominate local roofing search results but don’t where to start? If so, we will show you how to get that top spot without increasing your marketing budget. Local SEO is essential to small roofing businesses that operate on a specific region instead of a national scale. While national roofing SEO concentrates on searches worldwide, Local SEO focuses on showing up in search results in a particular service area. This strategy depends on promoting or advertising your brands and services to local customers and leads.

Improving your local roofing SEO implies more leads, more website traffic, and conversions because the tactic is more relevant to your local client base. Consider it as an updated version of your phone book. Search engines like Google or Bing use mathematical calculations or algorithms to determine how closely your roofing website page matches what the client is looking for.

Think local roofing SEO as a way of helping your company compete against large roofing brands that have unlimited marketing dollars to spend. By investing in specific local roofing SEO strategies, you can neutralize more prominent roofing brands that regularly optimize for broad roofing keywords and depend on brand recognition instead of unique value propositions to generate traffic. Here are the top 10 tactics you can use to make your local roofing SEO successful.

Create and Optimize Your Roofing Google My Business Account

  1. Create and Optimize Your Roofing Google My Business Account

Google My Business is the new crème la de crème of local roofing search. It offers an effective way to show up on top of Google Maps results and gain visibility in Google Search local results. Creating a Google My Business account is a simple process that can benefit your business in more ways than just your roofing SEO efforts. Here, your client will leave positive or negative reviews about your company. But, wait! Improving local search for your roofing business is more than using the relevant keywords.

To optimize your roofing Google, My Business profile follows the steps below:

  • Create a Google My Business Profile and verify ownership of the company.
  • Provide up-to-date and accurate information
  • Include your operating hours, acceptable payment options, the services you offer, and lots of images.
  • Encourage your client to review your roofing company online
  • Respond sincerely to client reviews
  • Publish (announcing special offers and events) to your Google My Business account via the Google My Business dashboard.

Get Regular Reviews From Happy Clients

  1. Get Regular Reviews from Happy Clients

Asking your clients to leave glowing reviews for your roofing company doesn’t just optimize your GMB presence; it also encourages local customers to book jobs with you. According to a survey by Bright Local, more than 85% of clients believe in online reviews as much as personal recommendations.

Thus, if your roofing business is getting lots of positive reviews from happy clients across high-authority review sites like Yelp or BBB, it stands a good chance of getting clicked and found in the local search results. If you want to increase your business’s volume of reviews, start by asking your current clients. Next, make it easy for customers to review your roofing business. You can email your existing customers with a link that directs them to the Google reviews.

Here are some tactics to encourage customers to leave a review:

  1. Ask for a review after closing a roofing sale
  2. Send a text or post-service email requesting customers to leave a review
  3. Respond to existing reviews professionally, addressing complaints from bad reviews, and thanking reviewers.

Note:  Google says it’s alright to ask for reviews from clients, while Yelp does not encourage you to solicit such reviews.

  1. Optimize Your Roofing Website for Voice Search

With the increased use of digital assistants like Amazon Echo or Siri, Voice search has changed how users search for roofing services online. So, if voice search optimization isn’t part of your roofing SEO strategy, you need to fix that and stop losing potential clients to the competition.

Therefore, it is crucial to optimize how prospects ask questions on these devices in local roofing SEO instead of how they type in their queries. Essentially, your clients will use long-tail roofing keywords when conducting voice searches compared with regular searches. That said, you will have to adjust the SEO of your roofing content to fit the more conversational tone of the client speaking. For instance, you will want to account for the conventional question starters (when, why, who, what, how, and where)

It is also vital to consider searcher intent when optimizing your roofing website for voice search because these searches are conducted when a searcher requires specific information. If they are cooking and ask Alexa to find a roofer near them, they expect a quick and helpful response. If a prospect uses voice search to ask your business hours, this answer should readily be available.

  1. Focus More on Local Roofing Keywords

Do you know that over 80% of prospects/clients use search engines like Google to find a local business like yours?

Property owners/managers turn to search engines to assist them in finding businesses in their neighborhood that offer the roofing services they need. To appear in these search results, you need to incorporate local keywords into your roofing website to help you rank.

Local keywords are search terms that contain location-specific phrases that produce results related to the geographical location. Such keywords help drive wallet-out prospects to your business and play an essential role in optimizing your local search engine optimization strategy.

Put yourself in the shoes of a property owner who needs your services. What search phrases would you use to find a roofing contractor? Create a list of phrases and words that come to your mind like roofers, roofing repair, and roofing contractors, and so on.

Then, combine those words with local terms a business or homeowner may use to find your roofing services. Now, you have an expanded list;

  • (Your search area) roofers

Example: Middle Tennessee Roofers

  • Roofing contractors ( Your residential or search area)

Example: Roofing contractors Memphis

  • Roof repair (Your Search Area)

Example: Roof repair Nashville

Go ahead and list all the other services you offer, such as siding, window installation, or gutter repair.

  1. Optimize Your Roofing Website for Mobile Devices

Mobile search and local search work together (considering that over 60% of Google searches are conducted on mobile devices)

Some of the common ways prospects/clients will use your roofing website in a mobile environment are checking for reviews, searching for contact details, and finding directions to your roofing business office. In fact, “near me” searches on a mobile device have increased considerably since 2017. This makes it easy for your clients and prospects by making your roofing website mobile-friendly.

Here are some tips to optimize your roofing website for mobile devices:

  • Make sure your roofing website loads in less than three seconds
  • Use larger fonts that are simple to read
  • Use high-quality images to appeal to your audience on mobile devices
  • Create an intuitive user interface for a great user experience.

Read our detailed post on 10 tips to Improve Your Roofing Website & Lower Your Bounce Rate

  1. Create High-Quality Roofing Content

Search engines like Google are getting smarter every day, which implies that content creators can write posts that appeal to users and search engines. But while writing posts about general topics will attract lots of people, it is crucial to write about local industry news to attract prospects/clients.

Be the local authority in the industry by promoting local gatherings, news and offer educational content to your roofing blog. Write top-of-the-funnel content that goes beyond what your roofing business provides.

  1. Add Your Roofing Business to Local Directories

Online directory citation building and listings are an effective way to optimize your roofing website for local SEO. Online business directories are sites like Yelp, BBB, or YellowPages, just to mention a few.

Not only will be adding your company name, phone number, and address into these directories improve visibility, but it will also boost your local SEO.

Your roofing business listing should include the following basics:

  • Accurate company name, phone number, and address consistent across all online directories
  • A link to your roofing website
  • A clear description of your roofing business
  1. Set up Social Media Signals

If you don’t have a roofing Facebook business page, create one now! Having social media signals pointing towards your location is another benefit when optimizing your local SEO. You don’t have to do a lot with your page, but its existence is more important than having none. However, you need to develop and implement a social media advertising strategy to manage content for multiple locations if that’s relevant to your roofing business.

  1. Update NAP Citations on Your Roofing Website

NAP is a short form for name, address, and phone number. NAP citations play an important role in your local SEO efforts. And the best way to ensure that Google understands and recognizes that you are from a particular region is to add the physical address at the footer of your roofing website and be consistent when listing your business information online.

  1. Create a Dedicated Page for Every Roofing Service You offer

While you can be tempted to consolidate all the roofing services you offer on one page, don’t do that. Instead, dedicate one page to each unique roofing service or product you offer. Your local SEO juice isn’t beneficial if you just keep all the roofing services on one page. This will hurt your rankings.

 Top 8 Questions Roofers Ask About Local SEO

  1. What is the most crucial local search ranking factor?

You will get shocked to know that it has nothing to do with your roofing website. The most crucial ranking factor in local search is roofing Google My Business. This is an extension of Google Maps, working between the two to identify businesses on the map or give them location-dependent searches.

When a prospect is on Google Maps but searches for a business category, even without “near me,” Google will list nearby roofing contractors with a mini-map entry.

Google My Business should be your priority, particularly if you own a local roofing business because it comes with tons of features. It is just like having a second roofing website.

Here are some of the things that your roofing Google My Business can do:

  • Upload videos and photos
  • Edit your business description for clients
  • Post a roofing blog
  • Interact with visitors by responding to queries
  • Boast about your best reviews and ratings
  • Post your business hours
  • Add special alerts like changes due to Covid-19
  • List your company phone number.

As you can see, it is more or less like your roofing ‘website in a sandbox’.

  1. How Can Google My Business Boost My Search Rankings?

Apart from responding to search queries, one of the fundamental functions of GMB is to improve local SEO rankings. When you enter the link and essential information to your service area, you start to enjoy the benefits. We have already discussed much Google My Business now. But if you are looking for information on how to make the most out of your GMB listing, read our detailed post on the Google My Business Optimization checklist for roofing contractors.

  1. Are Online Directories and Business Listings Worth My Time?

Listing in online directories, generally known as citations, can improve your local SEO rankings. So they are worth your time. Apart from Yelp and GMB, here are other directories you can create a listing with:

It would help if you also looked for local professional organizations, clubs, and business directories. These citations show Google that your company is valued by prospects/clients at that location.

How Do I Know That I Need Local Seo in My Roofing Business?

  1. How do I know that I need Local SEO in my roofing business?

If your roofing company falls in that locally-owned category, then Local SEO will help you attract and engage clients. If your business doesn’t appear in the local search results, you will lose potential leads to the competition.

Win More Clients with Local Roofing SEO Today

Local SEO changes fast. You never know when Google will introduce a new algorithm for local searches, but you can be sure that change is coming. That’s why you need to stay ahead of the local roofing SEO tactics. By implementing the 10 actionable strategies discussed above, you will be able to attract local clients looking for your roofing business online.

BlackStorm Logo

With lots of tasks requiring your attention, we know it can be hard to implement the Local SEO strategies on your own. Remember that local roofing SEO is just one part of your internet marketing strategy. If you would like your roofing business to dominate local search results in your area, schedule a free strategy session online with one of the Growth Coaches for assistance today.

Roofing SEO

How to Choose the Right Roofing SEO Agency for Your Business

Are you searching for tips to help you select the best SEO firm for your roofing company? If you want to work with a top-rated roofing SEO agency to boost your online presence, you will realize that identifying the right firm can be an uphill assignment. Luckily, there are various tips to look for in a roofing SEO company that can assist you in getting started with experienced, reputable experts. This post will discuss six surefire tips to match your roofing company with the right SEO agency.

What to Consider When Hiring a Roofing SEO Agency?

What to Consider When Hiring a Roofing SEO Agency? 

Here are some primary reasons why roofers opt to hire a marketing agency with top-notch SEO services.


The primary reason why roofing contractors outsource an SEO agency is because of referrals. Previous relationships or referrals are crucial in boosting trust with a specific SEO firm. If colleagues, friends, and business partners vouch for a company because they had a good experience with them, there are high chances that you too will have a similar experience.

Therefore, when conducting your research, inquire from your connections and friends to find out the company that helped them rank higher in the organic search results.

Demonstrated SEO Processes and Knowledge

Before you hire an SEO agency, make sure that you research their knowledge, process, and practices.

Plus, assess their past and present performance. As you peruse through their social media pages, business website or speak to one of their growth coach/ strategists, pay attention to the following traits:

  • Honesty
  • Customer service
  • Thought Leadership
  • Reporting
  • Staff experience.

The level of transparency, process, and knowledge an SEO company has when working with clients can be displayed in their online reviews and testimonials.

Client References and Case Studies

Besides the tips mentioned above, you can know the kind of SEO company you are about to hire by looking at their Google and Facebook reviews to get an honest overview of the marketing agency. Observe the agency’s previous performance. This includes portfolio examples, online reviews, customer references, and case studies. The agency should have a good track record with verifiable results to establish trust with potential clients.

6 Drawbacks of Hiring Cheap Roofing SEO Company for Your Marketing Campaigns

Let’s face it. Gone are the days of tricking Google or Bing in the name of higher organic search results. Instead, search engines have become savvier to things like software-generated SEO content, questionable backlinks, and keyword stuffing. Your target clients and Google are concerned about one thing; value. Unfortunately, most cheap SEO agencies fail to meet this threshold.

Here are some reasons why investing in such agencies is not worth it in the long run:

1. Mass Produced, Crappy SEO Content doesn’t work anymore

Nowadays well structured, semantically rich, high-quality content is king. Most content mills and cheap roofing SEO companies can’t produce great content since they don’t have experienced writers. Instead, you usually get outsourced, generic content that doesn’t reflect well on your roofing brand and doesn’t level up your organic rankings game.

No Backlinks

  1. No Backlinks

Getting quality backlinks to your roofing website is an integral part of your SEO plan. Securing good backlinks from reputable sites needs you to reach out, communicate and establish a solid relationship. Unfortunately, most cheap SEO companies lack a link-building professional or can only get backlinks that will hurt your organic rankings.

  1. Where’s an internet marketing expert when you require them? 

Cheap roofer SEO agencies are generally understaffed, overbooked, and small. This implies that your essential SEO strategies might be delegated to a junior employee with limited experience.

4. Cookie-Cutter Roofing SEO Strategies

Most SEO firms that offer cheap services will assume that your roofing business is like any other. With this cookie-cutter approach, they will not consider crucial factors that make your roofing company unique- for instance, your services, industry, competitors, amongst others.

Simply put, cookie-cutter strategies won’t cut it! Your SEO strategy should be customized to your business’s unique roofing services or products. One of the reasons why such agencies offer such low quotes is because they use cookie-cutter strategies. When it comes to roofing SEO, there’s no one fit all solution. This customized strategy takes a lot of effort and time and will cost an honest, fair price. Watch out for agencies that don’t talk about a personalized process designed for your roofing company needs.

5. Blackhat Roofing SEO Techniques

Blackhat strategies are where the agency uses spammy techniques, which will adversely affect your website rankings in the long term. It mainly focuses on getting your roofing website to rank higher in search results but doesn’t provide any value.

Besides, with the regular algorithmic updates from Google, your site rankings will be lowered once such changes are implemented. Some blackhat hacks to look out for include keyword stuffing, link farms, and cloaking, amongst others.

Poor Communication and Unreliable Customer Service

6. Poor Communication and Unreliable Customer Service

Low-cost SEO agencies are difficult to get a hold of when you need them. As a roofer, you will be curious and want to ask specific questions about your SEO strategy’s results. A cheap roofing SEO agency will be less concerned about developing a business-customer relationship with you. This may result in lots of unanswered emails and calls.

Proven Tips for Choosing the Right Roofing SEO Agency

As a roofer, you need to conduct extensive research to help weed out rogue SEO agencies and partner with a company that cares about establishing a relationship with you and improving your organic search rankings.

Here are our six surefire tips to assist you in deciding which SEO agency is fit for your roofing business:

  • Check into the Company’s Past Performance

When clients come to your roofing company, they are likely to check your reviews, testimonials, and photos to see how your works stand out from that of your competition.

Similarly, when you research roofing SEO companies, you should do the same.

Make sure you check extensively at the company’s previous performance and their experience with the roofing SEO. If the case studies, reviews, and testimonials are all raving, then it will assist you in making an informed decision. Professional SEO management is crucial to selecting the right company.

  • Ask Past or Present Customers about Their Experience with the Agency

Look at the agency’s case studies, testimonials, and online reviews to understand how the company relates with its clients. Review the past or current customer feedback; in so doing, you can get an overview of your company’s weaknesses and strengths. Besides, you will obtain an insight into the company’s reporting and strategy process.

  • Meet with the Roofing SEO Team and Ask Specific Questions

Once you have settled for one or two roofing SEO agencies, schedule an over-the-phone, in-person, or zoom conference call to meet their SEO team members. Before you plan for the meeting, list down the questions you want to be answered by their professionals. This will help you understand their reporting process, culture, and expertise in the roofing niche/industry.

  • Be Realistic About Your Roofing SEO Goals

It would be best if you were specific about your roofing business goals. Just saying “ I want to appear on the first page of Google search results” isn’t enough. Here are some realistic goals that can help you kickstart your roofing SEO strategy:

  • Get more clients via leads or sales
  • Enhancing roofing brand awareness
  • Developing a vibrant online reputation management strategy

Make sure you work with an agency that is experienced in your industry. For instance, if you have a roofing company, you want to ensure that you partner with an agency experienced in designing, optimizing, and marketing roofing websites such as Blackstorm Roofing Marketing.

  • Select an SEO Agency That Communicates Effectively

As you look for SEO companies, don’t forget to ask them how they will inform you about the work being done behind the scenes to improve your organic rankings. When outsourcing the right agency, you want to feel at ease and comfortable when airing out your grievances or concerns. This is an essential aspect of the business-customer relationship since SEO is a long-term strategy. If you aren’t at ease with your agency, it may lead to problems with the long-term relationship and overall roofing SEO plan going forward.

Why Choose Blackstorm As Your Roofing SEO Agency?

Blackstorm Roofing Marketing is a forward-thinking SEO company for roofers who want conversion-driven internet marketing strategies. Over the years, we have provided quality SEO services for roofing companies of all verticals and sizes.

Here is what you can expect when you partner with us

  • A team of SEO professionals with many years of experience under their belt.
  • 24/7 client support to help you in case you experience backend errors or have questions about your roofing SEO campaign
  • Customized roofing SEO packages designed to suit your specific roofing business needs.
  • Transparent reporting process: we will send you comprehensive monthly reports together with a recommended course of action to improve your rankings.
  • Punctuality: we strive to meet or surpass the project set deadlines.

What Are You Waiting for? 

Improving your organic rankings takes a lot of effort, patience, and time. However, this means you only need to work with an agency that’s ready to answer your questions and updates you regularly on their roofing SEO plans.

BlackStorm Logo

At Blackstorm Roofing Marketing, we have many years of experience in the roofing industry. So if you want to know how to pick the best roofing SEO agency, kindly look at our SEO services and see how our team can help you increase site traffic and improve organic rankings today.

Roofing SEO

Are SEO Companies Worth It for Roofers?

Are SEO Companies Worth It for Roofers? 

If you have a roofing business, the chances are bright that you understand the importance of SEO. In case you have ignored this important aspect of digital marketing, then it is why you are lagging behind your competitors. If you have thought SEO is something that you can easily manage on your own in the little time that you can steal from your busy life, that too may have shown its effect in the form of a lack of desired success in the online world. 

So, what is the solution? Well, you need to take help from a Roofing SEO agency. But before you consider hiring one, you certainly would want to know if SEO companies are really worth it, and this is exactly what we shall now help you discover. 


SEO agencies will help improve your website

Search engine optimization is crucial for every roofing website. Earlier, only those who were a part of such industries that involved a tremendous amount of competition required SEO to help their website reach a top spot in SERP. However, things have now changed, and there is great competition everywhere, and SEO is crucial if you want to reach your potential customers and enjoy better sales successfully.

If you do not opt for SEO, your website will never likely enjoy the exposure necessary for a good ranking. Until your website has been well optimized to load fast, target the necessary keywords, and properly compete with the other brands in your industry, it will be difficult to enjoy good online sales without investing heavily in marketing tactics.

SEO companies are aware of the best methods that can improve your website’s visibility in searches and increase your website’s chances of reaching your potential customers. You will not even have to spend a fortune on marketing. 

SEO companies have the knowledge and the experience

You may have done research on SEO for quite some time, and you feel you have enough knowledge of search engine optimization, and that is all you need. You may even have tried different SEO tactics on your website and believed that they would definitely work. But, the results hardly ever even come close to your expectations.

Well, if you take your business seriously, you should not let guesswork or experiments decide its future. If you do things the wrong way, then SEO might only damage your website, and rectifying it will be very difficult. For instance, link building can surely help your authority. However, if you opt for the wrong type of links, you may be penalized or may not be allowed to be displayed in the search engine.

Since SEO companies have the required experience and knowledge to make the right decisions, they will help your website enjoy better visibility and rankings. Also, since they have the experience of working with different types of clients from various industries, they will easily understand your unique requirements and work accordingly.

If you hire the right SEO agency, you will be able to handle sudden changes, like penalties or algorithm updates easily. Since SEO firms have already handled such cases many times, they will offer a swift solution and take you out of a tricky situation smoothly and quickly.

SEO Roofing Best Results

SEO firms can help you enjoy the best results

No matter how much time you invest in doing research concerning SEO, you still will not be able to match a professional SEO firm’s expertise. An SEO company has years of experience. After they evaluate your website, understand your goals, and keep in view your competitors, they will be able to develop a plan that offers you better visibility in search.

They will keep track of your progress and then keep adjusting their plans to make sure you always achieve the best results in the least time possible.

You will be able to give attention to what needs it the most.

If you are trying to handle SEO on your own, you have to invest time optimizing your website, building links, and writing fresh content regularly. One problem is that since you are not an expert, you will not handle things professionally. Secondly, because you invest time here, it will be difficult for you to give enough attention to other areas that require it badly.

If you hire an SEO agency, you will give your full time, attention, and devotion to what you are best at and what needs you most. At the same time, you will be able to enjoy peace of mind knowing that the SEO job also is being handled to perfection, and thus you need to be ready to enjoy more and more success.

Full Service Roofing Agency

A full-service agency will prove more helpful.

If you opt for a full-service online marketing agency, then not only SEO but all your online marketing requirements will be perfectly met, always. Whenever you need any assistance concerning website advertising, content, inbound marketing, or more, you know that someone is always there.

If you move from a company’s only-SEO plan to an all-inclusive package, you will also likely enjoy great discounts. As they understand your needs better with time, you will not even need to discuss things, and they will be ready with a solution or a recommendation beforehand.

To Conclude

So, now you surely understand that SEO companies are worth it if your business is important. You want to see it grow more and more with every passing day. Now, there are many SEO agencies that you will come across even if you do a simple online search, but you need to understand that not all are created equal. You have to invest a lot of time doing your research, seek suggestions, go through their website, go through customer testimonials, meet at least a few of them in person, and then decide which will be the ideal one for your needs.

Roofing SEO

What Are Backlinks for Roofing SEO?

What Are Backlinks for Roofing SEO?

Search engine optimization backlinks, what are they? How do they help us and our websites? Many people question the use of SEO backlinks. This article clarifies and discusses the importance and uses of the search engine optimization (SEO) backlinks.


Backlinks are links from another website. These links help direct the users from another website to a different website. The backlinks are known for different names, they are sometimes called hyperlinks, inbound links, and many more names, all meaning the same thing. These hyperlinks are attached to websites and blogs, enabling these websites to be discovered by search engines amongst thousands of sites.

What Are Backlinks for Roofing SEO

Why Are They Important?

Backlinks are a major deal concerning visibility. Simply put, if a user wants their website to be discovered by various search engines, they can rely on these links. Depending on the backlink quality, search engines can display them as a search result or make them discoverable by taking into consideration their ranking and originality in the first place. There are thousands of pages online all over the world that the search engines collect and display, all being connected by these links.

Quality of the Backlink

Backlink quality is also a huge factor in dealing with SEO. The method in which the backlinks are obtained can also determine the website’s SEO ranking. Simply put, the more you have relevant backlinks pointing to your website, the higher the chances of your website SEO ranking increasing. Although this doesn’t mean you should start by going out and obtaining backlinks from every website you come across. The quality of the backlink is what determines your website being discovered. 

Content of the Backlink

Backlinks also help in the prominence and ranking of websites and blogs. The worldwide web is connected to so many different links, all containing different contexts, backlinks, or hyperlinks found in those different websites that help improve those websites’ SEO rankings. Backlinks are a very integral part of a website. That’s why using the proper choice of keywords will also increase the chances of a page being discovered by search engines.

SEO Roofing Backlinks


Suppose a user gets a new website that he wants to be discovered by Google search engine, but he doesn’t link it or has a backlink from another website or blog. The chances of his website becoming discoverable are very, very low. But backlinks enable this new website to become discoverable by search engines and readily available to people.

Let’s say site A is a marketing blog, and site B is a shoe vendor. So when site A is being discovered as a marketing site, then the possibility of site B being discovered is high because site B obtained a backlink from site A. As the backlink is under a marketing category, it can easily be discovered based on what the users want. The factors determining site B being discovered are based on ranking, originality, and context.

SEO Backlinks for Roofing

Backlinks play a very important role in your website discovery and ranking. They help prominent search engines like Google make web pages grow by increasing traffic, conversion rate, purchases, and many more.

Roofing SEO

Why is SEO for roofers essential in 2020?

Roofers: Why SEO Is Essential In 2020

Search Engine Optimization improves your website’s visibility. A website must be noticeable to people searching for that company or products and services your company offers.

Thousands of websites and blogs dispute every day the highest spots in the Search Engine Result Pages. Because of that, these pages apply a series of SEO strategies to improve their website’s ranking.

Recent studies have determined the huge importance of SEO. These studies revealed how an immense majority of users visit only the websites that search engines suggest on their first page.

  • 90% of users stay on the first Google page.
  • 67.60% of users click only on the first five results of their search.

These studies indicate that if a web page is not located inside the browser’s first ten results, it’s almost as if it doesn’t exist. There are millions of web pages currently, making it impossible for any user to visit them all for a specific search.

Nevertheless, the reason for SEO goes beyond ranking high in the different search engines. Its true purpose is to attract the most quality traffic of users to your site.

The search engine optimization is essential for online stores and companies, as it leads the correct clients to them. SEO seeks to offer each user an adequate answer to their question. The number of visits may not increase a lot with SEO for some online businesses, but it will surely increase clients’ number.

Invest in SEO Roofing

Invest in SEO

Investing in SEO is a profitable operation. Having an SEO strategy correctly implemented will give you a better ranking, generating more visits. Your website or e-commerce will overcome your competitors.

Additionally, a considerable part of SEO actions goes to what it’s known as SEO OnPage. Those actions will take place inside the website. That means when you invest in SEO, the largest part of that investment is done in your digital channel.

Investing in advertising may seem like a more effective strategy; this will position your website on the first page. However, studies showed that only 3.4% of the time, users click on advertising pages. The reason behind that happening is that users often trust more in pages naturally positioned.

SEO for roofers

SEO in 2020

Search engine optimization has been a deciding factor in the success of online businesses in recent years, and in 2020, things will not be different. Every blog and website must start investing in SEO if they want their business to succeed. 

Moreover, unlike other ranking methods like paid advertising, SEO usually offers long-term results. With the correct SEO analysis, your website or blog can stay on the first page of the SERPs for several years without spending money in the future. It’s safe to say that search engine optimization will be essential in 2020 and the coming years.

There are additional factors to have in mind to boost the search engine rankings, like social media presence, branding, and other marketing strategies. These follow and complement SEO. The right combination of these factors will make your business grow quickly. 

Roofing SEO

Roofers: What Is SEO And What Does It Stand For?


What Is SEO And What Does It Stand For?

Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website from organic search engine results. The tasks included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, and utilizing them efficiently in your content and building effective backlinks.

When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently. 

Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from. Quality traffic is the traffic that comes from all searches related to the content on your site.


It has to come from sources that are relevant to your content.

Secondly, there is the quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.

Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for. If traffic comes from the ads that you paid for, then this is not organic traffic. 



Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing your website’s profit. Most of your expected traffic is bound to come from various search engines – Google, Bing, Yahoo. These search engines tend to scan, analyze, and crawl through every website and evaluate them in terms of their content. They strive to bring their users as good search results on the search engine as possible.

These search engines use an algorithm which determines whether the content on a certain site is appropriate and in line with a certain search result. This algorithm is hard to predict or calculate, but SEO tries to use techniques that try to come close to that algorithm as best as possible.

why roofing seo is important

To increase the quality traffic that comes to your site through a search engine, you must optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.


Search engine optimization is not something that can be done instantly and will work overnight. Rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.

How roofing seo works

Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized and attractive to the users. This is certainly easier said than done. It requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields, and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords. The algorithm is designed in such a way that it detects that and can even hinder your site.  

Then there are on-site and off-site optimizations. On-site optimization is a part of the search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two. 


To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website. If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today!  


Roofing SEO

How to Get Found on Voice Search: Ready-to-use Strategies to Attract More Roofing Clients by Leveraging the Internet.

Increase your Website Traffic, Stay ahead of the competition, and boost your revenue with voice search optimization.

Voice search is not a marketing fad, but a critical aspect of growing your roofing business online. Making sure that your roofing business is found on voice search puts you ahead of the curve. Analysts predict that half of all the online searches in 2020 will come from voice search. If you have not prepared your business for voice search, you might be losing leads/clients to your competitors.

In today’s modern world, property owners have the power to find professional roofing services when they want it. With the increased use of digital voice assistants, getting noticed on voice search is essential to your roofing SEO success. This post will provide simple tips to help your roofing business get found on voice search and make more money in 2020.

So, here is the most crucial question: will your roofing business get found on voice search results in 2020?

Not sure? 

Well, here are the five essential strategies that will help your roofing business get found by prospects/ clients on voice search results!

Get Your Roofing Business Listed in significant directories

Strategy #1: Get Your Roofing Business Listed in significant directories and be found in Voice Search Results.

Getting your roofing business NAP (Name, Address, and Phone number) details listed on major directories like Yelp, Google My Business, and Facebook can improve the traffic and make your business visible on voice searches. You need to ensure that your listings are accurate and consistent across all the directories.

Here are some simple steps that you can take to ensure that your business is listed:

  • Make a list of all major directories and roofing-specific directories that you want your business listed on, and add a business to these listings.
  • Create a spreadsheet that outlines the kind of information you wish to include in these listings.
  • Write a short description that you can add to your roofing business listing
  • Add unique photos to your roofing business listing.

Pro tip: You can also automate your business listing to improve your roofing business online presence.

Strategy #2: Collect Online Reviews to Get Found on Voice Search

If you were to conduct an online search of the best roofing contractor around you, you would notice that the ones that appear on top of Google search have four stars ratings and above. You can easily infer that the high number of positive reviews your roofing business has, the higher chances of getting found on voice search results.

Here are some tips to generate more positive reviews for your roofing business.

  • Ask from clients. According to a study, more than 60% of property owners leave a review when requested. That said, you need to make sure that generating reports is not a cumbersome one.
  • Send a review generation pamphlets that direct your clients to leave a review on major review sites.
  • Automate your review generation system.

Another crucial task that can help you make the most out of voice search results is a local review schema. Once you incorporate a review schema on your roofing website, you will let the search engine crawlers to understand your website details and present it to Google as snippets. Your online reputation matters when it comes to getting found in voice search results.

This is what most roofing marketers will call position zero; your roofing business information will show up in the local three-pack. Voice assistants will utilize this information to find the best-suited voice search results.

Optimize for Long-tail Keywords


Strategy #3: Optimize for Long-tail Keywords to get found on Voice Search

When researching your keywords online, make sure that you target the long-tail key phrases that property owners would use when searching for your services or products. Put merely, spoken search queries are more extended than text-based questions. For instance, if you are searching for a roofer near you, you will just type “best roofing contractor Nashville City” But if you are conducting a voice search, you can say, “Ok, Google, where can I get the best roofing contractor in Nashville?”

The difference in phrasing separates keyword applications for voice search and type search. Hence, you need to develop ways to optimize for long-tail keywords in your content. Besides using the long tail conversational keywords, you need to optimize your keywords for “near me” searches.

Strategy #4: Make Your Roofing Website Mobile-first to get found on Voice search

If you want your roofing business to appear on voice search results, then make sure that your roofing website is optimized for mobile devices.

Here are the two crucial reasons why mobile-friendly websites get found on the voice search results;

  • Property owners are increasingly using their mobile devices to conduct voice search results queries.
  • Based on this, search engines like Google announced that their algorithms would include mobile versions of the roofing website as a ranking factor. 

To optimize your roofing website for mobile, you need to use a responsive design that will adapt to all sizes of mobile screens.

Here are some tips that will make your roofing website mobile-friendly:

  • Make sure that your content is optimized for smaller screens and especially for the fat finger.
  • You need to ensure that your site speed is not affected by elements like content that takes long to load or large images. Ideally, your roofing website should load in less than three seconds.
  • If your website has both adaptive and responsive design, then make sure that you have content for both styles.

Strategy #5: Leverage Featured Snippets to get found on Voice Search Results

 A featured snippet is synonymous with a clipping from a magazine or newspaper. It highlights specific details from an organic search result in a list, table format, or paragraph. Most marketers will call it to position zero. Besides, a featured snippet contains a page title and a link to the page.

Voice Search Matter to Your Roofing Business

Why Does Getting Found on Voice Search Matter to Your Roofing Business?

With over one billion voice searches conducted every month, investing in a well-crafted voice search strategy is important for your roofing business. Here are some compelling reasons why you need to invest in getting found on voice search results:

Voice Search SEO Improves the Online Visibility of Your Roofing Business.

In today’s digital world, the search is crucial to growing your roofing business. More than 80% of clients first conduct research online via Google, Bing, or Yahoo before they buy your roofing service or product. That’s why, if you want to reach prospects, prioritize search in your roofing marketing campaigns.

While voice search concentrates on position zero rankings, that position requires that you rank on Google’s first page. For example, a study by Ahrefs showed that over 70% of featured snippets come from the first three websites in the search engine results.

That is why our experienced roofing marketers optimize your website to earn a featured snippet and rank on Google’s first page. This technique increases your online visibility in different ways.

Once your roofing website gets ranked on position zero, you can increase your online visibility to clients who use voice search. This has a triple effect on your business, from receiving countless clients’ calls to booking more roofing jobs.

Getting found on voice search increases your roofing website traffic.

While featured snippets dominate voice search, so do long-tail keywords. For example, a study by Ahrefs showed that more than half of featured snippets appear for long-tail keywords, not short-tail keywords.

That implies that there is a high chance of voice search driving relevant traffic to your roofing website. If your featured snippet responds to a user’s question, they will click on the snippet to learn more about your service, product, or topic- depending on their voice-enabled device.

In most cases, these are people in your target audience.

They would like to know the kinds of roofs available plus the cost associated with such roofs. Once a prospect arrives at your roofing website, you can try to keep them engaged through content marketing. By ranking on position zero across several keywords, your roofing business then increases its traffic potential.

Getting Found on Voice Search Improves Your Conversion Rates

With over 80% of Americans owning a smartphone, it is becoming a trend for clients to search while on-the-go. This trend has positive benefits (making partnering with a reputable roofing SEO agency a must). Local roofing searches mostly conducted on mobile devices, have a conversion rate of over 80%.

In this case, the advantage of your voice search optimization is that the Amazon Echo, Siri, or Google Assistant will reference your company when a prospect asks about a roofing contractor near them. In such a scenario, these devices will pull up your Google My Business listing. This can lead to more booked jobs.

Our voice search optimization services can help your roofing business improve its conversion rates. If you want to create a subscriber list for your email marketing campaigns, like getting featured snippets in the search results can result in a conversion.

For example, your ultimate guide on roofing may include a clear call to action that requests users to become part of your mailing list. Based on your content’s quality, many readers will probably register to get more content from your business. 

In this scenario, your content marketing, voice search optimization, and email marketing work together.

That kind of integrated internet marketing strategy is critical. It is also one reason why most roofers partner with full-service digital marketing agencies like Blackstorm Roofing Marketing. We strive to deliver personalized performance-oriented online marketing services to roofing contractors.

Voice Search Drives Revenue to Your Roofing Business

Getting found on Voice Search Drives Revenue to Your Roofing Business

There is no doubt that the voice search creates income for your roofing business. In some cases, it collaborates with your other online marketing services to achieve that.

For instance, it can generate a new client/lead through an email newsletter registration.

Your email marketing strategy can then guide the prospect down to the buying funnel leading to a conversion.

When it comes to our roofing marketing services, from reputation management to voice search, it is crucial to our experts that you get a good return out of your investment. That’s why you can rely on our experts to develop a voice search optimization strategy that will improve your roofing sales.

Getting Found on Voice Search Improves Your Roofing Brand Awareness

With voice search, you can also strengthen your roofing brand awareness campaigns. Improved brand awareness among your prospect can lead to other advantages like more sales and conversions for your roofing business. 

Clients who use voice search on their phones see the featured snippet provided by Google Assistant or Siri. That featured snippet contains particular details about your business, like your roofing website URL.

In most cases, your URL includes your business name. As prospects continue to conduct voice searches around a specific topic, your roofing website will continue to pop up in those voice searches. That portrays your roofing business as a trusted resource for matters related to roofing.

As your brand awareness grows, clients will come to trust your business and hire you for services.

Choose Blackstorm Roofing Marketing Voice Search Optimization Services

Why Choose Blackstorm Roofing Marketing Voice Search Optimization Services? 

For many years, roofers across the United States have trusted Blackstorm Roofing Marketing for their internet marketing needs. With a team comprised of roofing marketing experts and proven strategies, we are a performance-driven agency focused on growing your roofing business online.

Learn more about what makes us different from other roofing marketing agencies:

We are Knowledgeable and Certified

With more than ten years of experience, we understand how it can improve the online presence, boost traffic, and drive revenue for your roofing business. All our team members are certified and remain abreast of the roofing industry’s latest changes to deliver exceptional results to our customers.

Unparalleled Satisfaction 

We do provide more than result-oriented strategies for our clients. We offer personalized services dedicated to our customer’s goals. That’s why we have a customer retention rate of more than 90%, and our recommendation score is 500% higher than the roofing industry’s average.

Data-Driven Strategies 

As a marketing agency driven by results, we concentrate on creating customized voice search solutions for your roofing business. Our team can help to craft and implement data-driven strategies to meet your roofing business goals.

Ready to partner with Blackstorm Roofing Marketing? 

If you are searching for voice search optimization services to help you generate more revenue, trust Blackstorm Roofing Marketing. With hundreds of satisfied customers and more than ten years of experience, you can rely on our experienced team to deliver the best results for your roofing business. Schedule a free strategy session to know how we can help you get found on voice search results today!

Roofing SEO

How will SEO benefit my Roofing Business?

How will SEO help my Roofing Business?

Search engine optimization comprises various practices that help your website gain visibility and popularity on the search engine result pages. It is the process of promoting a website on the major search engines to increase sales and traffic. It’s a technique used to rank websites well in the search engine pages that improve traffic quality and volume. SEO is good at promoting your website to the public. For instance, people who find your website through yahoo or Google are more likely to promote it on Twitter, Facebook, and other social media channels. Here are some of the ways SEO can help your business. 

Increases engagement with customers 

Increases engagement with customers 

Customer engagement is very vital in promoting the products and services offered by a business. When your blog or web page has been successfully optimized, the business will have a better position to effectively and efficiently engage with their customers. The company will be able to get valuable insights into how they can improve their products and services. When the audience sees their opinions being practiced, they will be obliged to develop a sense of friendliness, which further increases the business’s revenue. 

SEO builds trust in the business

Search engine optimization helps in building a great website that enhances user experience and is easily discoverable in search. Establishing a real authority can greatly improve your business, but takes time. Thus your brand or business will have to work very hard to earn authority over time. There is also a strong belief among search users that a business found on Goggle’s first page is credible. Higher authority due to high ranking for the right keywords will attract business prospects and other search users into your business. An excellent search engine optimization helps your brand to build credibility and trust, leading to more traffic.

Makes the roofing site more user-friendly

Makes the site more user-friendly

Today, most of the growing and appropriate websites are more user-friendly to the audience. Quality SEO nowadays is not about building links or adding the right words from relevant sites. Google does not want to send its users to a slow loading and poor looking website with bad navigation. It simply wants to give its audience an incredible and user-friendly experience. A user-friendly and high-speed website can positively affect the rankings in the search engines. A user-friendly website is also very significant in increasing the conversion rates of the business.

Increases brand awareness and value. 

Building on your brand value is vital in increasing and developing potential customers’ trust in your business. A strong brand is integral and essential, especially for any business that is starting. SEO is beneficial since it increases the brand value of a business without increasing any unnecessary costs. Thus SEO is a major tool that helps build your brand value and help achieve great results without incurring many expenses. It also helps create brand awareness in the business and enable the business to become more popular. SEO is the most reliable tool in boosting your business reputation and increasing visibility in the market. 

Improves inbound traffic

Search engine optimization helps in boosting and increasing inbound traffic through various marketing methods. More website traffic means increases the sale conversion rate in the business. A business can be able to reach the target audience cost-effectively and efficiently through search engine optimization. Thus SEO is the most efficient way to market your business since it boosts and attracts inbound traffic. 

Better conversion rates

Better conversion rates

The conversion rate refers to the number of people who become your customers to the total number of people who visit your website page. A highly targeted SEO will help drive a genuine audience interested in the business to your website. These will help increase the conversion rate by converting genuine visitors into customers on your website and increasing sales. 

Creates long-lasting results 

Search engine optimization helps a business gain an edge over the market competition for a long time. A business that has invested in SEO will gain visibility for days, months, and even years to come. It prepares a business for other digital marketing activities and also increases the return on investment. 

If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to start today! 

Roofing SEO

“Roofing SEO is Dead” & Other Lies

 As a digital marketer, you know the importance of SEO (search engine optimization). SEO is essential for online marketing campaigns, and every business owner with a business website needs it. Unless you keep up with the times, you might end up being left behind in this ever-changing environment.

SEO is very important for a digital marketer. It’s used for digital marketing to increase leads and traffic, generate organic SERPs (search engine result pages), and improve trust among clients.

Since SEO involves keywords, rankings, tags, media, coding, algorithm, and links, it’s difficult for non-digital marketers to understand. Alongside the fact that the search engine optimization practice is always evolving that sometimes even expert digital marketers fall behind, it’s is no wonder that common misconceptions and lies began to form over different methods of optimizing your website. 

It’s important not to get stuck on old practices and misconceptions about this search engine optimization as it can potentially harm your website, which you’ve put so much effort on. There are immense benefits gained from using SEO or search engine optimization in your business if appropriately practiced. 

Is the search engine optimization or SEO is dead? Is there any truth to this, or are they a lie? This article will discuss the biggest misconceptions and untruths about SEO.

Is SEO dead


The search engine optimization’s death is greatly exaggerated and is a misconception that confuses most digital marketers. According to statistics, 65.25 billion dollars was spent by companies in 2016 on SEO tactics. The number increased to 78 billion in 2018, and by 2020 it’s estimated that companies will spend 79.27 billion dollars on search engine optimization or SEO.

Even though a website does not have top ranking on search engine optimization, 32.5 percent of all generated organic traffic is obtained from a keyword search. You have a pretty big impact on the bottom line since keywords and high volume is relevant to some users.

If SEO dies, it’s taking a lot of money down with it because if your website is working just fine, 40% of revenue gotten from generated traffic should put this amount of money into your bank account. Considering these few facts, we can say that search engine optimization is very much alive and is working just fine. While SEO is not dead, some processes have evolved into something new, and when outdated tactics are still used, it can actively drop your rankings in SERPs, thus making some business owners confused and believe the lie that SEO is dead.

lies and misconceptions regarding the death of SEO

Some lies and misconceptions regarding the death of SEO

• All that matters is to build up links: Building links are very important, and SEO remains Google’s number one top-ranking factor. Although just a few years ago, building as many links as you can to your site boosts your SERPs ranking. Things don’t work that way anymore. What matters right now is the quality and relevance of your links, not just the quantity. Though inbound links are still important, large quantiles of spammy links posted over a random digital website can harm your rankings because Google and other SERPs have shifted their focus from quantity and now emphasize more on quality. 

• Hyped up about dominating the number one spot: be cautious of any SEO firm or agencies that guarantee you the top ranking on Google. No one can hype your rankings on any search engine except Google. So many websites fall for such tricks because they tend to focus more on snagging the number 1 ranking on Google but what they fail to understand is that ranking number one may not have strong correlation traffic it used to have. Your website could rank number one but still be buried deep since most search results are filled with ads, question boxes, etc. So web crawlers usually search in deep to get what they want. Rather than emphasizing getting the number one rank, your point of focus should be on increasing your click-through rates.

• Overemphasizing keywords: As search engine optimization or SEO is constantly changing, various search engines have evolved and have adopted more effective means to show what your page is talking about. In the past, keywords played a very vital role in SEO as links. Anyone could get a better ranking on SERPs, creating low content articles, and fully stuffing your page with keywords. Now, instead of using a particular keyword to fill your page, which can wrongly phrase sentences and paragraphs inhibiting user experience, it’s more important to optimize your content for great user experience and readability fully. Google’s main focus is to understand the purpose behind keywords and not just the actual keywords themselves. Your posts should be according to quality and user experience, and if the content is good, keywords will blend in well. Rather than sacrificing a good article just for keywords density, focus more on the topic in general and contents so your post can satisfy the user demand. If your client decides to build content, advise them on how to do it the right way because contents that are not fully optimized with spammer keywords post a great threat to web marketing.

More pages and posts increase ranking

• More pages and posts increase ranking: one thing you need to know is that Google generally doesn’t rank websites. It only ranks individual web pages based on how the page relates to a search or keyword. Rather than creating more web pages and posts, it would be best to create content that has the information your user needs by bringing out key points on a topic on one page. If your content is long and valuable, it can rank for many different keywords search and query. Though this does not mean your whole website and its content should be on one page, creating sub-topics would create links back to the main page, improving the overall search engine optimization of the page.

These misconceptions and lies make people believe that SEO is dead, but it is pretty much alive. The key is moderation. There are still some standing principles you can adopt, and when you follow these principles and identify the lies regarding SEO, you’ll improve your leads, traffic and generate more conversations.