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Larry Phelps
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
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8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
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8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
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7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
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Lisa Grant
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
Categories
Marketing Roofing

How To Win Roofing Clients Over The Phone

Killer Strategies To Impress Your Prospects/Clients On The Phone Make More Money

Winning new roofing clients can be like a game. If so, how do you outrank other roofers and win? Roofers waste thousands of dollars on marketing in many obvious ways. Roofers purchase expensive roofing websites that don’t convert, spend tons of money on fancy marketing agencies that can’t show any return on investment results. All they do is to display Facebook ads across the country instead of their target audience.

 

In today’s competitive roofing landscape, offering exceptional services isn’t enough. Your roofing business needs to connect with leads and convince them to purchase them. Efficient marketing via phone calls increases the chances of breaking the ice with your clients. But, aggressive pushiness in roofing sales adversely affects your company’s reputation and turns off clients. Balancing relationship building and aggressive persuasion should be your priority.

 

But here’s one foremost blunder roofers make in marketing their business. They spend their energy, money, and time to get roofing leads- not understanding how to convert those leads into paying, loyal clients. This is true with phone calls.

 

11 Killer Strategies To Win Roofing Clients Over The Phone

When on the phone with your potential client, you require these skills to close the sale:

 

  1. Actually Answer the Phone

You will be shocked to know how many roofers treat their voicemail as their call center. Don’t  do that. In fact, “Kindly leave your message is one of the essential things you should never say to a client. Here are some tips to never miss a single phone call from your client:

  • During your business hours, hire a live person who should respond to every phone call.
  • Answer the phone by the third ring
  • Respond to the phone call warmly and enthusiastically
  • Talk calmly with no hurry, so callers can feel that you have time for them.
  • Include the name of your roofing business in your salutation, so callers can know they have dialed the correct number. “Good afternoon, Homegrown Roofing. This is James. How can I help you today?”
  • If you miss any call, return it instantly.
  • Don’t put callers on hold. Clients hate that. If you have no option, request permission. “May I put you on hold for a minute to confirm something?” will be well-received than “Hold on a minute.”
  • Try to use a chatbot to make it easy for clients to reach you.

 

2. Be Confident 

When you are answering outbound or inbound calls, make sure you remain confident over the phone. This is because clients can identify the authenticity of your roofing brand by listening to your tone. Explain the uniqueness of your roofing services with authority. If you have fear or hesitation of the comments clients may make, it may be too confusing on your mind. This may hinder you from creating the perceived impact in the mind of your prospects. It may create a poor impression on your roofing brand. Use a script where necessary, but don’t sound completely artificial or sound too weak.

 

  1. Maintain a Natural Tone

One of the significant challenges with roofers is that they don’t sound natural on the phone. It might take time to learn the ropes of using the script, but talking in a natural tone shows that you can respond to client’s queries with ease. Often than not, roofing contractors take too much time to respond to genuine concerns. Experienced property managers/owners know that you are either making a story or copying from a script, which may turn them off. It would be best if you never sounded robotic but always use a human or natural tone where possible.

 

4. Sit Upright and Smile

Just as a guest in your office can see your smile, callers can hear it via the phone. A smile helps you sound helpful and friendly, and besides, it is a morale booster on your part.

 

If a client walked into your office, I guess you won’t mumble, scowl and slouch. To respond to your client’s phone as if you are in a video call. Sitting upright (or standing) boosts the enthusiasm in your voice, while a smile adds friendliness and warmth to your tone. As a roofer, you want your clients to feel like you are happy they called-not like they are bothering or boring you.

 

5. Use Reflective and Active Listening

The main reason you seem pushy is that you spend a lot of time talking and less time actively listening to your clients. You aggressively promote your roofing services while understanding less about the customer. This infective tactic creates a poor impression of a hard sell that minimizes your conversion rate.

 

 Instead, if you actively listen to your customers, they will genuinely love to hear about your roofing services. An effective way to pitch your services is to listen to what prospects have to say about your services and respond to any queries diligently. Here are some tips you can use to listen reflectively and actively to your clients:

  • Let the caller know that you are listening keenly using verbal nods like “ahh, yeah…uh.”
  • Allow your caller to finish what they have to say. Don’t interrupt or assume that you have understood their problem.
  • Repeat what they have said, ”Ok, so no matter what you try to fix the roof, it is still leaking?”
  • If you don’t understand the caller’s questions, ask for some clarifications.

 

  1. Respond Promptly

After three or four rings, callers tend to assume that you are too busy to assist them. If you miss their call completely, they opt to call one of your competitors instead of leaving you a voicemail message. Even a customer service representative will occasionally miss phone calls; you may consider using a virtual receptionist service for after hours. Virtual receptionists will promptly and cheerfully answer your phone calls, and your prospects will feel well cared for each time they call.

 

  1. Show Empathy

Chances are, the property owner on the other end had a terrible, horrible day and requires a fast resolution to his problem. If you can show some genuine concern and care for their challenge, you start to create trust. And if clients get a sense that you are trustworthy, they are likely to schedule a roofing service call.

So, how do you show empathy via the phone? It is easier than you think

  • Truly listen to what your caller is saying
  • Picture yourself in the caller’s shoes, and imagine how you would feel if you were in the same situation
  • Use your tone and words of tone to show them that you understand them

 

  1. Solve Problems

When speaking to your customers over the phone, avoid saying “no.” Always lookout for ways to solve the problem. Even if your services or products don’t provide what they are searching for or can’t answer their specific questions, find out what they are ultimately trying to accomplish. Although your roofing company is not positioned to help the caller with their particular questions, you might be able to offer some advice, recommend a partner who can help, or refer them to a reliable vendor that you had bought from in the past. Assisting them to solve their problems, even when you are not going to get additional revenue, is an efficient way to establish relationships with your potential customers.

 

  1. Ask for the Sale

As a roofer, you lose all sales you don’t ask for. So confidently ask for the deal over the phone. Don’t overthink it.

 

Something simple like this can be a game-changer: “We can help you fix that problem! I can send someone to your home by 2 pm today. Can I proceed and book that for you?”

 

By simplifying the buying process, you encourage customers to prefer your roofing services over your rivals. To give you a classic example, we work with roofing companies to fix a client’s gutter problems ASAP any time they call. As you would expect, their clients can’t stop bragging about this roofing business to their neighbors and friends.

 

10. End Calls Properly

If you are too busy, you may be tempted to quickly end the call so that you can get to the next one. But you aim to wow callers with your out-of-this-world customer service skill. Make sure you complete the call as positively and warmly as you started it.

 

  1. Follow Up

According to research, it costs five or six times as much to obtain new clients as it does to maintain your existing clients. You must call your clients after service to ensure that they are satisfied and happy with your service. Here is an example of a follow-up email:

“Hi, Rael, Moses from Better Roofing here. I just wanted to follow up and thank you for hiring us to work on your leaking roof. If your experience with us weren’t 10 out of 10, we would love to make it right. Otherwise, call us if you need anything in the future. If you would like to know about the preventive maintenance special offer that is going on, take care!”

At Blackstorm Roofing Marketing, we help roofers like you get the leads they deserve, but our inbound marketing services include SEO, PPC, Reputation Management, and Retargeting.

 

 Schedule a free strategy session online to learn more about our roofing marketing services today!

 

 

 

 

 

 

Categories
Roofing Website Design

Roofing Website Design: A Comprehensive Guide To Getting Found By Prospects Online

Book More Jobs And Obtain New Leads With Blackstorm’s  Lead-generating Website For Roofing Contractors.

Roofing is a competitive industry, and to be successful, you need an edge. This comes down to the quality of your website but also surface details like marketing which can help gain business over competitors in this field where long-term success depends on how well you treat customers.

When it comes to marketing your roofing company, you have lots of options.

There’s Google Ads (PPC), social media ads, blogging or retargeting ads, and other conventional marketing techniques and strategies. However, there is one core strategy that every roofer should keep in mind when advertising his business online.

We are speaking about your roofing website design, of course.

Your roofing website is the home of your brand’s online presence. It is where you drive traffic and exposure you obtain from other marketing campaigns. And if your roofing website design isn’t highly functional, visually appealing, and simple to use, you will lose leads and adversely impact your online reputation.

That said, when was the last time you examined your roofing website design?

Are you just sort of “winging it” when it comes to your roofing website? You may think that your excellent roofing services will carry the day, but if customers can’t find your site in Google and they don’t know what kind of service provider you offer, then there’s not much hope for them. In this article, we’ll show how professional design influences leads and ultimately sales.

Why a Good Web Design Matters For Your Roofing Business

As you consider redesigning your roofing website, you might wonder why it is crucial to your business. How does it affect your business and your audience? Let’s discuss the main reasons why website design is vital to your roofing company:

Great Roofing Website Design Helps To Create a Stronger Brand Image

Your roofing website is the face of your brand online. Research shows that more than 70% of property owners judge your business’s credibility by looking at its visual design. And you have around 50 milliseconds for property owners to create an initial impression about your roofing website design.

 If your roofing website is poorly designed, over 30% of them will instantly stop engaging with your company. Most of them will never come back. Another compelling reason why you should hire our experts to design or redesign an excellent website for your roofing business.

A Good Roofing Website Design Builds Trust With Your Target Audience

Property owners don’t trust unattractive, poorly designed websites. If they notice that the information or design looks outdated, they won’t trust your roofing website. They may see your roofing website as shady since you don’t have an updated online presence.

Think about a homeowner looking to book a job with a roofing contractor. They spend hundreds or thousands of dollars, which implies that if your roofing website design doesn’t create trust, they will find another roofer to replace or repair their roof.

On the flip side, a professional roofing website conveys trust with your target audience. They will trust your roofing company and feel comfortable digging into it deeper. The good news is that your roofing website can be leveraged to increase confidence and show property owners you are worthy of being trusted.

Roofing Website Design Influences Your Organic Search Rankings

Most web design practices and elements influence how you publish content on your site, which in turn impacts how search engine spiders index and crawl your roofing website.

This is one thing you can’t afford to ignore. If your on-page roofing SEO tactics/fundamentals n aren’t at par, you will be fighting a losing battle for visibility from the start.

Apart from how roofing content is published on your site, specific web design elements can directly affect search rankings.

The best way to ensure that you comply with the best web design practices (and subsequent search rankings) is to work with a roofing website design agency that understands your business and its goals.

A Good Website Design Brings More Revenue To Your Roofing Business

 It all boils down to whether browsers fill out forms, schedule a service/ quote, and make a phone call. You can have the best roofing website out there, but it is a waste if it doesn’t convert browsers into paying customers. After all, the massive traffic will not help you pay the bills.  

The right roofing website design will make sure that you aren’t wasting traffic. It will assist you to move browsers through the conversion funnel to become loyal and profitable clients.

These are just a few advantages of a professional roofing website design. As you create your website and optimize it, you will find it to be an efficient tool to grow your roofing company.

Roofing Website Design Best Practices For Roofers in 2021 & Beyond

1. Simplify the Navigation

When a client lands on your roofing website, a massive part of building trust is through your website design. One of the major mistakes roofing contractors make is over-complicating website navigation.

 

For example, suppose you have a website that sells different types of roofing services and one website page for each type of service (repairs, replacement, and installation). In that case, the website visitor has to go through 3 different website pages before they find what they are looking for. This slows down website visitors and acts as a barrier to sales conversion for roofers in the future. Not good!

The best way to create an effective website design for roofing contractors is by keeping it simple – focus on usability instead of fancy gimmicks that don’t necessarily convert into ROI (return on investment). However, there’s no doubt a website that looks great is also important – eye-catching website design still guarantees website visitors.

One of the most popular WordPress plugins used by website designers to help simplify website navigation is called “WP Menu”. If you’re using WordPress as your website platform, learn more about how you can streamline navigation.

 

2. Make Your CTA Compelling and Clear

Your Call to Action motivates website visitors to act, whether signing up for website email updates or downloading your free roofing EBook. When website visitors are ready to convert to your website, the last thing you want them to do is to lose interest and go elsewhere because they can’t find where they need to click.

A simple way of creating a compelling CTA that works well across all types of website design – especially WordPress website designs – is by using emotive words. In other words, Words That Influence. Emotive words inspire action in website visitors when it comes time to make those all-important decisions about signing up for website email updates or requesting a quote from your company’s sales team.

If you sell various roofing services (e.g., residential roofing, metal roofing, and commercial roofing), you can also use website CTAs to help website visitors navigate the website. Yet again, keeping website navigation simple is the key – don’t make website visitors hunt for where they need to click or it will only drive them away!

3. Consistent Branding

Our previous post talked about how you can create a strong brand identity for your roofing business. A robust roofing website design reflects your brand identity and makes website visitors feel confident they are dealing with a professional company.

If you look at some roofing contractors’ website designs, you may notice that every designer uses their own unique style when designing websites for other businesses. For example, a website designer in Murfreesboro might automatically create websites that showcase his/her state or culture (a lot of roofers do this). In contrast to this, another website designer who specializes in roofing website design may have an entirely different view on what works best for roofing website design. If both website designers designed websites for you simultaneously, there’s no doubt they’d give very different views on what works best – and how it should be implemented.

4. Visuals Hierarchy

 Roofing website design is all about communication, and website visitors are subconsciously more likely to trust websites that look professional. A website designed with a robust visual hierarchy will give website visitors the impression they’re dealing with a credible company – which increases website conversion rates in 2021!

Visual hierarchy occurs when website visitors can quickly scan website pages and get information instantly. For example, if you have website content such as blogging posts, images, or service descriptions, it’s best to feature them on your website homepage.

This allows website readers to understand how much content there is on your website at one glance – so they can decide whether they want to scroll down for more information (and whether your blog posts/images/roofing service descriptions are interesting enough).

5. Optimize for Mobile Devices

Property owners are using their mobile devices more than ever. Roofing contractors who understand how to optimize their site for mobile device visitors will be able to capitalize on key website visitor demographics that most website designers don’t even know exist!

If you’re interested in learning more about Mobile-first roofing website design trends in 2021, check out our latest post, so you need a mobile-friendly roofing website. Here is what you need to know.

6. Accessibility

Accessibility implies designing roofing websites that can be used by property owners who have motor, visual, and cognitive or speech disabilities.

Here are some tips to make sure that your roofing website is accessible:

  • Use Contrasting Colors: property owners with visual impairments could find it hard to see your text from a background color if you don’t have sufficient contrast.

 

  • Utilize more than color to convey visual cues: You can use text patterns or labels so that people with visual impairment can scan the information. Underlined or bold visual cues can be effective in delivering your content.

 

  • Improve Keyboard Navigation: Prospects/clients with visual impairment, motor disabilities always use the keyboard to read your content. It is crucial to place key information into these buttons, links, and text fields so that disabled people can interact with your content.
  1. Prioritize Search Rankings

If you integrate roofing SEO practices into your site, you will likely get a high-ranking placement on search engines like Google or Bing and get more leads.

You can utilize targeted roofing keywords throughout your site to achieve this. Google tracks roofing websites for relevant keywords searched by prospects/clients online. The more effectively your posts talk to the content your users are looking for, the more organic traffic you obtain.

Here are some additional tips to optimize your roofing website for search engines:

  • Use relevant header tags (H1): This is your content or web copy heading or heading. Search engines focus on H1’s for search phrases, therefore ensure that they incorporate the most relevant for your headline. You don’t want to stuff your headline with keywords for SEO performance. Remember that your roofing website, so striking a balance between style, clarity, and SEO performance is crucial.

 

  • Proper Meta descriptions and title tags: Relevant Meta descriptions and title tags help search engine bots understand the content on your website and index it accordingly.

 

  • Short descriptive URLs: A short URL that’s readable for users that contains your targeted keywords

 

  • Get Relevant Links from other websites: If high authority sites link to your roofing website, there is a high probability that such links will bring new visitors and boost your traffic.

 

Integrating SEO practices into your roofing website will skyrocket the organic traffic, visibility, and potential clients you get.

  1. Run Regular A/B Tests

A/B testing is a technique of comparing various versions of your website to see which one performs better for a specific goal. This could include checking how effective your CTAs are, what images or headlines, and other visual aspects of your content elicit positive responses.

Gathering the right data takes out the guesswork of your roofing website optimization process. You can make decisions based on statistical evidence, which is typically a good website design practice.

9. Check your Site Loading Speed

Site speed is another crucial aspect to consider when building a roofing website. A slow-loading roofing website does not only annoy your visitors, but it may have adverse effects because users will click off to another site.

Slow loading times lead to high bounce rates. A roofing website with many design features will be slower than a site with a slim, clean design. 

Here are some tips to help you improve the loading speed of your roofing website:

  • Optimize your videos and images, especially the format and size
  • Combine and minify your files
  • Work with your web hosting provider to ensure seamless site performance.
  • Use website caching and a CDN

Why Choose Blackstorm For Roofing Website Design Services?

Here are some reasons why many roofers opt to partner with Blackstorm Roofing Marketing as your full-service web design and development company:

 

Many Years of Experience 

Since our inception, we have helped hundreds of home service contractors to succeed with their internet marketing. We use this expertise and knowledge to take your roofing business to the next level with result-driven web design services.

  • Expert Web Developers and Talented Graphic Designers

Our developers and designers are talented and experts in their field. They have many years of experience creating design solutions that are clean, W3C compliant, SEO optimized, and visually appealing.

  • We are Dedicated to Your Success

At Blackstorm, we view ourselves as an integral part of our client’s team and understand that our success is pegged on them being successful. We have partnered with many roofers over the years and attribute our high client retention rate to our responsiveness in their internet marketing needs and our unwavering commitment to their ongoing success.

  •  Customized Roofing Website Designs

 We understand that not all roofing businesses are created equal. That’s why we take a personalized approach when designing your roofing website, which explains why we customize your site to your company’s needs. Our experienced designers will make sure that your site focuses on branding and meets your vision and goals.

 

Get Roofing Website Design Services Proven To Boost Sales And Bring In a New Lead.

If you want your roofing business to generate impressive results, you can’t build a website and leave it. Your roofing website requires ongoing optimization and upgrades to serve your customers better. This is especially true if you are going through a complete redesign.

Here are a few takeaways to keep in mind when designing or redesigning your roofing website:

  • Make sure your key messaging and branding influence your web design choices. Begin by defining your brand to make your choices wisely.
  • Make user-friendly web design choices: This will give your prospects/customers a good user experience, boosting your brand value and conversion rates.
  • Utilize data-driven analytics to take the guesswork out of your web design process. Getting an insight into your site performance to assist you to adjust the experience to deliver great business results

When creating your roofing website, follow all the practices we have outlined in this post to make sure that it converts. By partnering with our experienced roofing web designers and developers, you can ensure that your site is not only functional but also visually appealing.

At Black storm Roofing Marketing, we can assist you through every step of the website design process. From planning your initial design to delivering ongoing optimization, maintenance, our team has the expertise and skills to assist you in getting desired results.

Need Roofing Website Design Help? 

 This is a lot of information to understand if you don’t even know where to start. The good news is that you don’t have to design a roofing website on your own. Don’t hesitate to schedule a free strategy session online with one of our growth coaches if you would need assistance with your roofing website design today!

 

 

 

Categories
Roofing SEO

The ULTIMATE Roofing SEO Plan | Increase Leads With Roofing SEO!

The acronym SEO stands for Search Engine Optimization, which is the practice of increasing your roofing business rankings in the organic search engine results.

Roofing SEO will benefit your roofing business because it can naturally pull hot leads that are actively looking for a roofer from google that is ready to buy.

Google already has your ideal customers on its platform, you just need to tap into it. Roofing SEO in its essence is getting your website found on Google’s platform.

Relevance, having a website that is highly relevant to your service and location.
Quality Content, having comprehensive content that is helpful for your reader to make a decision.
Authority, having mentions from other websites referring back to your site.

There is no doubt that ranking higher than other roofing contractors on search engines like Google or Bing is necessary. But what if you don’t understand the roofing SEO tricks and trips that will get your roofing website to the top? If you are missing out on clicks, you are actually losing leads/sales to your competitors.

BlackStorm Roofing Marketing has come to be known as the best PPC destination. But we also understand SEO, and roofers ask us all the time for a primer on SEO basics. This post will be an overview and introduction to Search Engine Optimization (SEO), a mandatory marketing strategy if you want your roofing website to be found through search engines such as Google.

In this guide to SEO for roofing contractors, you will learn:

  1. What is Roofing SEO, and why is it crucial
  2. Best practices for keyword targeting and keyword research 
  3. Best practices for on-page optimization 
  4. Best practices for information architecture
  5. How to execute link-building and content marketing
  6. Common technical Roofing SEO best practices and problems
  7. Implementation stage
  8. How long roofing SEO takes 
  9. How to measure & track SEO results for roofers
  10. Additional Roofing SEO considerations (such as international and local SEO practices, mobile)

Welcome to Your Roofing SEO Learning Journey

By the time you reach the end of this guide, you will have learned about Roofing SEO, why it is essential, and how to obtain awesome results in a dynamic SEO environment.

What is roofing SEO, and why is it crucial?

You might have heard about SEO, and if you have not heard already, you can look for a quick definition on Wikipedia, but knowing that SEO is the “process of influencing your site visibility on the search engine’s unpaid results” will not help answer essential questions for your roofing website and business such as: 

  • How do you optimize your website for search engines?
  • How do you estimate the time needed to do SEO?
  • How can you tell good roofing SEO advice from bad ones?

At its core, roofing SEO focuses on expanding your roofing website’s visibility in the organic search results. It helps roofing companies to rank high on Search Engine Results pages. And in turn, drive more prospects to your site and increase chances for conversions. In short, SEO drives two things: visibility and rankings.

As an employee or business owner, your priority is how you can leverage SEO to help drive relevant sales, leads, and traffic, and ultimately, profit and revenue for your roofing business. 

That’s what we will cover in this post!

Why Should You Invest in Roofing SEO?

What is the first thing you do when you want to buy a new product or service?  

What about when you notice a flat tire in your car?

My guess: you turn to Google.

But did you know that more than 80% of online shoppers or B2B buyers do the same?

Faced with a challenge, choice, or even a problem, they Google it.

And so, it’s a harsh truth that if your site does not have a presence on Google, then your roofing business will not survive for long.

Lots and lots of prospects search for things online. That traffic can be extremely crucial for a roofing company not only because it’s huge traffic, but because there is a lot of high-intent, very-specific traffic.

If you sell windscreens, would you rather pay for billboards so that every motorist sees your ad (whether they are interested in buying a windscreen or not) or appear on Google every time a prospect types “car windscreens” anywhere in the world? Probably the latter, since those prospects have a commercial intent implying that they want to purchase something you offer.

People are looking for all manner of things directly related to your roofing business. Beyond that, your potential clients are also looking for things that are not connected to your business. These present even more opportunities to connect with such folks, help solve their problems, answer their questions, and become a trusted resource.

Are you more likely to buy your windscreen from a trusted resource that provides great details each of the five times you turned to Google with a problem or from someone you have never heard of in the first place?

Inbound marketing strategies are those that you set up to have potential clients come to you. The best example of an inbound lead-generating machine is your roofing website.

Roofing SEO can be one of the most effective inbound marketing strategies when done properly. 

Here is why:

Roofing SEO is Cost-Effective 

Sure, time is money (and roofing SEO can actually take lots of time to master), but all factors are considered. Still, the process comes with minimal cost compared to the revenue it generates for your roofing business.

It generates High-Quality Leads.

High-quality roofing leads are the ones that are going to generate a lot of recurring revenue over time.

Based on your targeting and keyword choice options, roofing SEO can generate highly-intention website visitors that are essentially over 90% near closing when you speak to them over the phone.

Let’s say you are a metal roofing replacement contractor in Nashville, TN.

Consider the difference between cold calling a nearby property owner versus a prospect searching for “metal roof replacement contractors in Nashville, TN” and coming across your roofing website.

They are searching for something very specific- something your business can provide them instantly, and it’s very clear from the words they are using on Google search.

  • Discovery: Placement higher on search engines impacts the ability of local property owners to find your roofing business
  • Reputation: Ranking on top of Google search results impacts the way prospects see your roofing brand.
  • Consideration: Low-ranking roofing contractors will not even get considered when potential clients want to book roofing jobs.
  • Growth: Organic search empowers every aspect of roofing marketing, making it easier to grow.

What Drives Traffic From the Search Engines?          

First, it is crucial to note that Google is responsible for most of the search engine traffic. Thus, Google is a dominant player in the search results that your website or business would want to appear in, and the best practices discussed in this post will help position your site and its content higher on the search engine results pages.

No matter the search engine you use, search results are always changing. Google has updated a lot of things surrounding how they rank roofing websites by way of their different algorithms.

So what works? 

How does Google determine the pages that will show up for specific user queries? 

How can you get all this relevant traffic to your website?

Google’s algorithm is overly complex, and we will share some important links for those who want to dive deeper into how Google ranks websites at the end of this post, but here are the highlights;

  • Google is searching for roofing web pages that contain relevant, high-quality information about the user’s query.
  • Google determines relevance by “crawling” your website content and assessing whether that content is relevant to what the user is looking for, based on the keywords it contains.
  • They determine “quality” using various means, but prominent among them is the quality and number of sites that link to your roofing website.

Increasingly, more elements are being weighed by Google to determine where to rank your website, and it includes:

  • How do people engage with your roofing website; (Do they find the information they need to stay glued on your site, or do they bounce back and click another link?)
  • Your website’s mobile-friendliness and loading speed.
  • How much high-value content do you have on your website (versus low-value or duplicate content)

There are hundreds, if not thousands, of ranking factors, the Google algorithm figures out in response to searches, and they are constantly refining and updating their process. 

Fortunately, you don’t have to look for a search engine guru to rank for valuable roofing keywords in the search results. We will walk through repeatable, proven best practices for optimizing roofing websites that can help drive targeted traffic via search without compromising your website’s integrity. If you want to know how search engines work, there are tons of great resources, including;

Now, back to the basics of roofing SEO. Let’s dive into the SEO strategies and tactics that will help your roofing business get more traffic from search engines.

Keyword Targeting and Keyword Research Best Practices

The initial step in search engine optimization is to determine what you are optimizing your roofing website for. This implies identifying terms that people are actually looking for (also known as keywords) that you want your website to rank for in search engines such as Google.

Sounds simple, right? I want my car windscreen company to appear when people prospects search for “windscreens” and maybe when they type things like buy windscreen, onto the next step.

However, it is not that simple. Various important factors are considered when determining the keywords that you want to target in your roofing website, including;

  • Search Volume: The first thing to consider is how many prospects (if any) are searching for a given roofing keyword. The more prospect there looking for a keyword, the bigger the audience you want to reach. On the flip side, if no one is looking for a keyword, there is no available audience to find your content via search.
  • Relevance: If a keyword is frequently searched for, that’s awesome. But what if it’s not entirely relevant to your potential clients? Relevance seems easy at first; if you are selling email marketing automation software, you don’t want to appear in searches that are not relevant to your business, such as “pet supplies.” But what about keywords like “email marketing software”? This may look like a very good description of your job. 

Still, suppose you are selling to fortune 100 companies. In that case, a huge portion of your traffic for this very competitive term will be searchers who don’t have any interest in purchasing your software (and folks you want to reach out to may never purchase your expensive, complex solution based on a simple Google search). Conversely, you may consider a tangential keyword like “best business PPC marketing solutions” that would be completely irrelevant since you don’t deal with “PPC marketing software.” But if your potential customer is a marketing director or CMO, getting in front of them with a valuable resource on assessing PPC tools could be an awesome first touch and a good way to build a relationship with your prospective buyer.

  • Competition – Like with any other business opportunity, you want to analyze the chances of success and potential roofing SEO costs. For roofing SEO, this implies understanding the relative competition (chances of ranking) for particular terms.

First, you need to know who your potential customers are and what they will search for. If you don’t know who your potential clients are, consider that it is a great place to begin your roofing business in general and roofing SEO.

Next, you want to understand:

  • What types of things are they interested in?
  • What issues do they have?
  • What kind of language do they use to describe the things they need or the tools they use?
  • Who else are they purchasing from (this implies your competitors, but could also imply tangential, related tools for the email marketing company)?

Once you have tackled these questions, you will have the first seed list of possible domains and keywords to help you get further keyword ideas and consider some competition and search volume metrics.

Develop a list of core ways that your potential clients and customers explain what you do and begin to input, such as keyword research tools such as ubbersuggest.io or Google Keyword planner.

People around the globe require roofing services, but you want to target clients in your service area. To find them, geo-target your roofing SEO. Combine the names of cities and towns that you serve with search terms that people use to find a roofing contractor. For example, “Nashville Roofer” or “roofing contractor, Nashville, TN.” You will develop a list of keywords specific to finding a roofing contractor in your service area. Now, include these search terms into the title tags and body copy of your roofing website (make sure that you do it in a way that makes sense to your readers and watch your roofing website attain higher rankings in Google)

Once you have understood how your potential customers search and talk, and have examined the roofing keywords driving traffic to your rivals and those generating traffic on your website, you require to carefully examine the search terms you wish to rank for and where the best chances lie.

Determining the relative competition of your roofing keyword can be a daunting task. But you need to understand the following;

  • How authoritative and trusted other roofing websites that will be trying to rank for the same keyword are
  • How properly they are aligned with the roofing keyword?
  • How authoritative and popular every individual page is in the search results

Roofing contractors can go deeper into determining how competitive a keyword is by following Backlinko in-depth guide here.

Besides, various tools can give you the difficult score of a given roofing keyword, including;

  1. SEMRUSH Keyword Difficulty Tool
  2. Moz SERP Analysis and Keyword Difficulty Tool
  3. Serpiq
  4. Seoprofiler
  5. Ultimatenichefinder

On-Page Optimization

After you have developed your roofing keyword seed list, including your targeted keywords in your website content, each page on your roofing website should be focusing on a core term and a bunch of related terms. According to Rand Fishkin, a perfectly optimized website should visually look like this;

Title and Meta elements

Title and Meta elements

Title: Baked chocolate donuts from Becky’s Bakery

Meta description: Learn the three tips to Becky’s award-winning baked chocolate donuts, get locations and times for availability, and how you can make your own donuts at home. 

Let us examine a few basic, critical on-page elements you will want to know as you consider how you are going to drive search engine traffic to your roofing website:

Title Tags

While Google is striving to comprehend the actual meaning of a page better and de-emphasizing (and even penalizing), manipulative and aggressive use of keywords, including the search terms that you want to rank for on your page, is still important, and the most impactful place that you want to input your keyword is the title tag.

The title tag is not your roofing web page’s main headline. The primary headline you see on the roofing web page is typically an H1 (or probably H2) HTML element. The title tag is 

what you normally see at the top of your browser is populated by page source codes in a meta tag.

The length of a title tag that Google will portray will vary (depending on the pixels, not character counts), but generally, 55-60 characters is a good rule of thumb here. Kindly remember that the title tag will be what a prospect sees in the search results for your roofing web page. It is the “headline” in Google search results, so you want to consider how clickable your title tag is into perspective.

Meta Descriptions

While the title tag is effectively your Google search listing’s headline, the meta description is an HTML element that offers a brief overview of your roofing web page. Meta descriptions effectively act as your roofing website’s additional ad copy. Google takes some caution with what they show in the search results; therefore, your meta description may not always appear. If your roofing website has a compelling description of your page that would make people searching likely to click, you can greatly boost your traffic. (Remember: appearing in search results is just the initial step! You still require obtaining searchers to visit your roofing website and have taken the action you desire)

Body Content

The actual content of your roofing page is very crucial. That said, Google has been favoring various types of content, and as you create pages for your roofing website, here are a few things that you need to consider;

Unique & Thick Content

There is no general rule in terms of word count, and if you have only a few pages on your website with a couple of hundred words, you won’t be falling short of Google’s good graces, but the recent panda updates particularly favor unique longer content. Suppose you have a huge number of concise (100-200 words) roofing web pages or lots of duplicated content where nothing changes except the page titles and text line, which could land you in trouble. Examine your entire roofing website: Are the large portion of your pages duplicated, thin and low value?

If so, try to look for ways of thickening such pages or look at your analytics to see how much traffic they are driving and exclude them (using a noindex meta tag) from the search engine results to prevent them from appearing in Google that you are striving to flood their index with low-value pages to rank.

Engagement

Search engines like Google are increasingly weighing user experience and engagement metrics more heavily. You can increase this engagement by ensuring that your content responds to questions prospects ask so that they can stay glued to your roofing website longer and engage with your website content. Ensure that your roofing web pages load in less than three seconds and don’t have design elements (like overly aggressive ads above the content) that would piss the searchers and send them away.

“Shareability

Shareable content spreads quickly around the internet as prospects connect with a story, idea, or topic and click it to share with followers and friends. Not every piece of content on your roofing website will be linked and shared a hundred times. But in the same breath, you don’t want to churn out huge quantities of roofing web pages with thin content. You want to keep in mind those who will share and link to the new pages you are creating on your roofing website.

Alt Attributes

An “alt attribute” (also known as “alt tag” or “alt description”) is an HTML element that is normally applied to image tags to offer a text alternative for search engines like Google, Yahoo, or Bing. Using alt attributes on your images can contribute to a better user experience and help you gain both implicit and explicit roofing SEO advantages.

How you mark up your images can affect how Google perceives your roofing web page and how much traffic from the image search your website generates. Alt attributes are HTML element that helps you offer alternative information for an image if a prospect cannot view it. Your site images might break over time (users have problems connecting to your website, files get deleted, etc.), so having a clear description of the image can be vital from a user experience perspective. This also presents another chance (outside your content) to help Google understand what your page is all about.

You don’t want to stuff keywords and cram every variation of your search term in your alt attribute. In fact, if it does not naturally fit into your content, don’t incorporate that target roofing keyword at all. Don’t skip the alt attribute altogether, but look for a search term that will accurately describe your product or service. (Imagine you are explaining it to someone who cannot see it; that’s what there is for it)

By writing naturally about your subject, you will be avoiding the temptation of over-optimization (simply put, it does not look like you are attempting to trick Google to rank your roofing website for your target roofing keyword. This gives you a better chance to rank for long-tail versions of your keyword.

URL Structure 

URL Structure 

Your roofing website’s URL can be crucial from a tracking standpoint (data segmentation is easy with a logical URL structure) and from a shareability perspective (short, descriptive URLs that are easy to paste and copy mistakenly cut off less frequently). Again, don’t try to cram as many roofing keywords as possible; create a descriptive, short URL.

Furthermore, you don’t have to change your URL if the current one is not adversely affecting your prospects and business in general. Don’t alter them to be more keyword focused for great roofing SEO results. If you have to alter your roofing website URL structure, ensure you use the proper (301 permanent) kind of redirect. This is a common mistake roofers make when redesigning their roofing websites.

Schema & Markup

Lastly, after you have all the basic on-page elements sorted, you can go a notch higher to help search engines like Google better understand your roofing website through schema.

Schema markup does not improve your rankings on the search engine results (it is not a ranking factor currently). But it gives your listing an additional ‘real estate’ in Google search results, similarly to what ad extensions do for your Google Ads (formerly known as AdWords)

If no one is applying schema, you can get an undue advantage in click-through rate in some Google search results because your roofing website shows things like reviews or ratings while others don’t. On the flip side, where every roofer utilizes schema, having reviews is a great thing, and omitting them may hurt your Google CTR.

Internal Linking & Information Architecture              

Information architecture refers to how you plan or organize the pages of your roofing website. The way you plan your roofing website and interlink between your web pages can affect how different content types on your website ranks in response to user queries or searches.

Search engines like Google most see links as “votes of confidence “and a way to help understand both what a page is all about and how crucial it is (whether it is trustworthy or not).

Google also looks at the actual text you utilize to link to pages, otherwise known as anchor text, which helps search engines to understand better what your roofing web page is all about.

Similarly, a link from CNN indicates that your website could be crucial if you link to particular pages from various areas on your roofing website that portrays to Google that a specific page is essential to your site. Furthermore, the pages on your roofing website that have a high number of external votes (links from trusted sources) have the power to assist the other pages on your roofing website rank in Google search results.

This relates to an idea known as “PageRank.” PageRank does not work the same way it used to when it was first introduced, but if you want to know more about it, here are some good resources;

Information architecture can be a challenging subject, especially for larger roofing websites, and there are additional resources that have specific answers listed at the end of every chapter. Still, the essential things to remember are:

You want to know your most linked-to pages (use tools like Majestic SEO, Ahrefs, or Moz and search for top pages reports to determine these)

Keep your most crucial roofing search pages. This implies linking to them regularly in navigation elements and linking them whenever possible from the page that has the most links.

Generally, you want to have a flat information architecture for your roofing website, meaning that you keep any roofing page that you wish to rank in Google as few clicks as possible from your home page and most linked-to roofing web pages. If you want to know how to flatten your roofing website architecture, click on this video to learn more.

Content Marketing & Link Building

Content Marketing & Link Building

Because Google’s algorithm mostly relies on links, having many high-value links is incredibly crucial in generating search traffic. You can perform all the work you want on technical and on-page SEO, but if you lack links to your professional roofing website, you will not appear in search results listings.

There are various methods of getting links to your roofing website, but as search engines like Google become more sophisticated, most of them have turned out to be risky (even if they may work for the short term). Suppose you are new to roofing SEO and want to leverage that channel. In that case, these more aggressive and riskier ways of obtaining links are not good for your business, as you will not know how to evaluate and navigate the risks properly. Besides, attempting to create links specifically to trick Google into giving your pages a higher ranking does not add value to your roofing business since Google algorithms can change. Eventually, you lose the rankings.

A more sustainable and practical approach to developing links is concentrating more on general content marketing strategies like promoting and creating valuable content that incorporates particular terms that you want to rank for and engaging in conventional PR for your roofing business.

The process of developing and promoting content that will give you social shares and links is an uphill assignment. Furthermore, you will get a step-by-step guide to different aspects of roofing content marketing below, and there are numerous ways to create content, help it get discovered and rank well in the search results.

 However, most approaches will need you to walk through some variation of the three steps outlined below:

Understand and Identify Your Sharing Audience and Linking

The first crucial thing you need to do to get traction for your roofing web content is to know who is likely to share and link to your content. Various tools can help you understand influencers within the roofing niche, but the most powerful one is Buzzsumo.

Similar tools include Ahrefs, follower wonk, and Little bird. The concept is taking advantage of such tools to establish potential linkers and thought leaders in your roofing space and understand what they share and link to. Identify what problems they are experiencing, the types of content they normally share, and begin to figure out how you can create something valuable and wish to share with their prospects (who would also deem it important too). 

As you ponder through this process, begin to figure out how you can help out these influencers. What can you do to help them achieve their goals, or what could you offer that can be valuable to their audience? Do you have unique knowledge or data that could assist them in performing their jobs more efficiently? If you can consistently use smart content creators within the roofing niche, you will begin to develop powerful relationships as you continue creating high-quality content.

Before you create any roofing content, you should figure out who will share the post and why they should take this action.

Deciding What Roofing Content You Can Create and How You Can Promote it

The next step is to determine the type of content you can create that is likely to be shared and promoted by others. Here are some tips to help you create roofing content that will attract a higher number of shares:

  • Create roofing content that identifies and solves your customer’s problems.

According to Mathew Woodward, you can find great roofing blog topics by listening in on social media and forums.

  • Reverse What Already Works By examining what already works and developing content that is of that level, you can reduce the risk and make your posts as fail-proof as possible.
  • Make others look great: Mention the kind of tools that you use daily.

Concentrate on creating various content types that will have enormous value, promote such content, and don’t be afraid about informing people whose audience would benefit know that it exists.

Map Your Roofing Content to Specific Keywords

Lastly, don’t forget to include your roofing keywords! This does not imply that you require to cram a keyword that does not fit any time you develop a great resource. It means that you can utilize keyword research as a way of discovering the pain points (if prospects are turning to search engines to look for products or services, they want roofing content that responds to their questions).

Technical Roofing SEO

Modern roofing marketing works through internet marketing strategies. Search Engine Optimization (SEO) is the technique of organizing content, design, and off-page marketing easily indexed by search engines like Google.

Technical SEO refers to search engine marketing techniques that are not related to content. While SEO basics, such as improving search engine rankings through links, have changed recently (and content marketing has become an indispensable tool), what many roofing contractors deem as a conventional SEO is still essential in generating traffic from Google.

While on-page and offsite SEO are normally discussed, technical SEO is vital for online presence. Some of the basic aspects of technical SEO include:

Page Speed Optimization 

Search engines emphasize having fast-loading roofing websites. Fortunately, this is good for search engines and your website conversion rates and users. Google developed a tool that offers some suggestions on what you need to change to address your roofing website speed issues.

Mobile Friendliness

If your roofing website is generating (or possibly driving) significant Google traffic from mobile searches, how “mobile-friendly” your roofing website is will affect your rankings on mobile devices, a fast-growing segment.

With the increased usage of mobile devices, technical SEO has become even more valuable. Your roofing website must adapt to various mobile devices and present optimally to each of them. Most prospects searching for roofing services perform a search on their smartphone.

Nowadays, Google displays results depending on the proximity of the user to your roofing business location. Roofing contractors can improve mobile SEO through the following methods:

  • Responsive design: A design technique that helps roofing websites adjust to the currently accessed device.
  • Seamless Navigation: Internal Links and URL hierarchies, are even more crucial on mobile.
  • Test your mobile roofing website: Use Google’s mobile-friendly test tool to verify your location. Make sure that your location details are on Google maps and are embedded in your mobile website.

Header Response

Header response tags are crucial technical SEO issues. If you don’t have the technical expertise, this can be a complex topic. Still, you want to ensure that your roofing pages are returning the right code to search engines (200) like Google, and pages that are not easily found are returning a code (400), showing that they no longer exist. Getting such codes wrong could indicate that a “page not found” page is a functioning page, making it appear like a duplicated or thin page. You can utilize a server header checker to determine the status code that your roofing web pages are returning when Google crawls them. 

301 Redirects Roofing

Redirects

Roofing contractors should continuously explore ways to improve their technical SEO. Failure to implement redirects properly can have serious effects on your search results. One of the less-discussed offsite improvements is 301 redirections. A 301 redirect is a type of permanent forwarding of one URL to another. But what benefits can a roofer get from a permanent URL redirection? 

Here are some reasons why your roofing website may want to redirect to another page as outlined below:

  • Similar or Duplicate Content: say, for instance, your roofing website has a page for asphalt roofing, but you want to upgrade to residential asphalt roofing. You probably want to redirect the low-value page to the high-quality one. 
  • Prefix Consistency:  Google considers HTTP:// pages different from www pages of similar content. Redirecting all your links to the same prefix increases your domain authority. 
  • Search Optimization: If one of your URLs is search engine friendly but requires to be shifted to a duplicate page, 301 redirects will get the job done.
  • Website Rebranding: If your roofing company does a rebrand or gets a new website, you want to redirect the well-performing pages to their counterparts.

If you migrate to a new roofing domain name, it is highly recommended that a 301 redirection occurs before you launch your new roofing website. If you don’t do this, your new roofing website will suffer confusion as Google tries to crawl your website. If you need professional help in redirecting your roofing websites, our talented web designers will do the job!

Duplicated Content

Duplicated and thin content is another area that was addressed by the recent Google Panda updates. Google is known to value high-quality roofing content. By duplicating content, you are diluting the value of the link between two pages instead of directing it to one page, reducing your chances of ranking for competitive keywords with a website that is gathering its link equity into one document. Having massive quantities of duplicated content makes your website appear like it is cluttered with low-quality content in the eyes of Google and other search engines.

Various factors can contribute to duplicate or thin content. Such problems can be difficult to diagnose, but you can check the webmaster tools under the search appearance >HTML improvements to obtain a quick diagnosis. You can also check Google’s breakdown of duplicate content. Many paid SEO tools also discover duplicate content, such as screaming frog SEO spider or Moz analytics. 

XML Sitemaps

XML sitemaps can help search engines like Bing or Google understand your roofing website and locate its content. To make sure that you don’t include irrelevant pages and submitting your page for a sitemap does not guarantee that your site will rank for any keyword. There are disadvantages of having an XML sitemap, and implementing can have positive benefits to your roofing SEO.

XML sitemaps are particularly essential if:

  • Your roofing website is not well-linked or properly structured
  • Your website has a few external links or is new
  • Your roofing website has lots of archived content

MetaNoindex, Meta No Follow, and Robot.txt file

Finally, you can dictate how you want search engines to handle your roofing content. For example, you can instruct Google not to crawl a particular section of your website in a robot.txt file. This file may exist for your roofing website at yourwebsite.com/robot.txt. You want to ensure that this file is not blocking any content to be indexed on your site. You can use the meta nofollow or meta noindex tags for the same purposes, though each works independently from the other.

Technical SEO can be daunting to do on your own; you should seek help from a reputable roofing SEO agency.

Roofing SEO: The Implementation Stage

Roofing SEO is a huge undertaking that is spread across multiple activities. You should not expect to get a glimpse of every optimization used in the website at first glance.

Critical research and planning make it simple to implement your roofing SEO smoothly. As the cliché goes, ‘failure to plan is planning to fail.’ 

Here are some preparations you need to make when implementing your roofing SEO strategy:

Custom Website Design

When prospects land at your roofing website, it will take less than a second to form your roofing brand’s subconscious impression. This impression will either make them stay glued to your roofing website or navigate your competitor’s website. 

Several factors come into play here, including those that are affecting user experience. Some are not tangible such as the aesthetic taste of your roofing website. Other factors can be easily defined as resolution.

Apart from pleasant appearance, prospects also crave clear and compelling calls to action, simple navigation, instructive menus, and clear graphics. They want to feel confident about your roofing company’s reputation and leave with a reputation of reliability and trust. Roofing websites with obsolete or poor designs are likely to be labeled as scam-y. The good news is that you can get a functional, custom roofing website from experienced designers at an affordable rate.

Contact Information

The most crucial part of local SEO for roofing contractors is contact details. Since the roofing lead conversion funnel is checked at the user’s call to action, NAP visibility is paramount. NAP is an acronym for Name, Address, & phone number. That contact information should be clear on every page of your roofing website (particularly the homepage).

Your NAP details should be consistent and accurate across every page of your roofing website. An error in your roofing business phone number or address can lead to a substantial loss of leads. For this reason, you should constantly check whether your contact details are up-to-date.

Call to Action

A Call to Action (CTA) is a segment of your roofing website that directs prospects to perform a certain action, like calling your office. Your contact details normally accompany it. A clear and compelling CTA encourages potential customers to take some action that drives them straight to the sales funnel. Call to Action Vary in design and complexity. The simplest ones urge potential clients to call your roofing business for a free consultation.

Roofing Website Personalization

Nothing fosters trust faster than website personalization. Your roofing business website should show photos of your business. No matter who takes the photos, it can be easy as snapping some photos of your crew on a smartphone. If you like, you can hire a photographer to follow your employees when undertaking roofing projects. You have several options to personalize your roofing website. Your homepage deserves unique photos, most of all. Potential customers want to know who they are dealing with. Ordinary stock photos will not convey that trust but limit it. 

How Long Does Roofing SEO Take?

  • Results take time: Roofing SEO campaigns can take up to several months before you start to see significant results. This is because Google requires time to crawl your website and monitor visitors’ behavior and interaction with your roofing website.
  • A lengthy Campaign Implies Better Results: An effective roofing SEO campaign needs you to put in lots of hours per week for several months before the results become apparent. 
  • Results are tied to two major factors: A good roofing SEO campaign leads to a high ranking in the SERP, but more essentially an influx and steady increase of new customers.
  • Roofing SEO results will eventually plateau: New customers should continue to stream in overtime and reach a point where maintaining client numbers is your main priority.

How to Measure and Track Roofing SEO Results

After you have developed an awesome SEO strategy for your roofing company, it is crucial to determine how you will track your campaign’s success. It is also vital to set clear objectives of what you want to achieve, book more jobs, more leads, or email signups.

How can roofing contractors measure the success of their campaigns? This question has a very straightforward answer since some metrics can help analyze your SEO campaign’s performance.

Roofing Keyword Rankings

Keyword Rankings

Examining where your roofing website ranks for various keywords certainly is a vanity metric since you cannot pay your employees in rankings. Issues like personalization have caused them to be valuable across various locations and so hard to measure, and they indicate where you appear in the search engine results. Some can even go further to declare them as dead. 

But obtaining a rough idea of where your roofing website ranks for important keywords can be a good indicator of your website health. This does not imply that you should be obsessed with rankings for any particular term. Remember: your main aim is to drive more relevant search traffic that drives new business – if you sell car windscreens, it is more crucial that you rank for “car windscreens” or implement an SEO strategy that helps you to sell more windscreens cost-effectively. Use rankings to check the health of your roofing website and not a course-chatting KPI.

Various tools can help you to monitor your rankings. Most offer similar functionality, but features like mobile or local rankings are peculiar in some premium tools. If you are starting in roofing SEO, we recommend using free tools to monitor important keywords to gauge your progress.

Organic Traffic

Organic traffic is the best indicator of the health of your roofing SEO efforts. By analyzing the organic traffic to your site, you can know the number of visitors coming to your roofing website and where they are going.

You can track your organic traffic easily with several analytic tools because they are absolutely free. For a random check, you can look at your website’s reporting page and click on “all sessions” to filter organic traffic (free traffic from Google that excludes paid search traffic).

You can also drill down to examine the specific pages generating traffic by designing a custom report and designating goals completions and users as your main metrics. Landing pages to act as your dimensions.

Organic Sales & Leads

Obviously, the most effective way to measure your roofing SEO efforts’ success is sales, leads, and revenue/ profit.

The simplest way to do this is by setting goals in Google Analytics. You can use reports from this tool to examine organic traffic by landing page, which implies that you examine who converts among people who may have landed on your roofing website from a Google search (versus people who might have visited your site via PPC). 

This seems straightforward and generally, for most roofing contractors, is an effective way of measuring your roofing SEO efforts’ success. Still, there are a few things to keep in mind with this information. 

  • Web-based analytics are always imperfect: If you are transitioning from newspaper ads or billboards to internet marketing, you will be impressed by the high level of precision and data available, but the degree of skepticism about such data may be unfounded.
  • Your system may create gaps in tracking: If you have a backend system that does not work seamlessly with analytics for some reason, you may have some difference between what you track as actual roofing sales and your goals.
  • Lifetime value and attribution metrics can be cumbersome:  This is more of a web and business metrics problem than something specific to roofing SEO. But thinking about how you can attribute roofing sales and factoring in lifetime value to your roofing website traffic can be tricky. 

As a roofing contractor, you must track your SEO campaign results to know what is or not working and make necessary changes if necessary.

 Phone Tracking

With phone tracking, you can tell which aspect of your SEO made the prospect call your business, thus helping you discover which part of your campaign is delivering the best results.

Form Tracking

When a prospect fills out a contact form on the internet, you can know their exact location. Knowing where your customers help your roofing business to develop a more targeted SEO strategy.

Ranking Reports

Ranking reports can help you know where your different roofing keywords rank and identify the less effective ones to change your strategy accordingly.

Traffic Reports

You can gauge the amount of traffic that is driven by your roofing website and where it is coming from, and what pique’s prospect’s interest, using tools like Google Analytics or Coremetrics.

Additional Roofing SEO Considerations

For many roofing contractors, getting the technical elements of SEO right, knowing the keywords you want to target, and having a strategy for getting your pages shared and linked to is all you need to understand about roofing SEO. However, there are particular cases and types of roofing companies concerned with a particular kind of search.

  • International Roofing SEO: There are several trade-offs and benefits to ranking roofing websites in different countries and languages. If you are trying to tap into international markets, Google also provides best practices and recommendations in their guide.
  • Local Roofing SEO:  For small roofing businesses, obtaining local rankings for various variations of your {location} + {your service}, for example, Middle Tennessee Roof Installation Company, is the most valuable search engine traffic available.
  • App Store Search Engines:  If you have a roofing website app to help interact with your prospects, having your app appear in several app stores is extremely valuable.

So what Now?

So if you have come this far, you should have lots of information about how search engines work in ranking roofing websites and how you can position your website and business to generate more traffic from Google. What should you do next?

Work With A Reputable Roofing SEO Company 

Search engine optimization is here to stay, and if you want to compete in the local roofing industry, you need to make sure that your roofing business shows up when prospects search for a roofing contractor in your location. Local SEO for roofing contractors can make that happen, which is why it is the most crucial investment that you can make in your roofing business nowadays.

Remember: there is a wrong and right way to do roofing SEO. In the industry, it is known as White and Black Hat SEO, which is how your business decides to execute its SEO strategy. While Black hat SEO can seem effective in the short term, it does not play by the rules and can get penalized overnight.

On the flip side, white hat Roofing SEO, which we practice here at BlackStorm Roofing Marketing, sticks by the rules and can last for many years, ensuring that you get value for your time and money. By building links from legit and relevant sites and boosting your social media presence, we can drive more traffic and lead your roofing business.

If you want all the advantages of roofing SEO, we can help!

We make your roofing website visible on search engines by applying our business expertise. 

At BlackStorm, we bring many years of experience to search engine optimization for roofers. With our personalized internet marketing strategies, combined with our passion for driving real results, we will provide your roofing business with more revenue, phone calls, and quote requests.

We hope this guide has provided crucial information to rank your roofing website higher in the SERPs. As always, if you have any questions, feel free to schedule a free profit session to learn more about our award-winning roofing SEO strategies today!

Categories
Marketing Roofing

Quick Tips to Scale/Grow Your Roofing Company

As a roofing contractor, growth is always your primary objective. More sales imply growth opportunities for current employees, and which roofer doesn’t want that? While word-of-mouth recommendations are a great advertising tool for your company, you will do a lot more than depending on that if you need consistent growth. However, growing a successful roofing brand is more than having the right skills for the roofing projects at hand.

Here is a breakdown of what we are going to discuss in this post:

  1. Offline marketing strategies to grow your roofing business
  2. Proven Ways of making your roofing business stand out in the competitive roofing landscape.
  3. Steps to Grow Your Roofing Business Through Internet marketing.

Without further due, let’s get started!

8 Offline Strategies to Grow Your Roofing Company That Work

 

1. Make Roofing Business Cards Stand Out

Handing out your roofing company business cards is a very effective offline advertising tactic for various reasons. First, business cards are cheap to make. The other reason is that it offers a simple way to connect and stay in touch with property owners you encounter while networking.

As a roofer, you don’t even have to hand out the business cards on your own. In fact, you can give your roofing business cards to your happy clients who will pass them out to their network. If you use tactics, it is highly recommended that you use tracked phone numbers on your cards to see how many leads or clients your cards are generating.

 

2. Ask for Referrals

One of the effective ways to get roofing leads is via word-of-mouth recommendations, and it’s free! Your clients are the best marketers for your roofing company. Potential clients hearing about your roofing services or products firsthand from their network creates a strong connection and gives them higher chances of using your services.

After you complete a project, ask your clients to refer or review your roofing business. If you have a solid online presence for your brand through your roofing website, or directories like Yelp or BBB, request them to review your company.

Having positive reviews from past clients gives prospects a rough idea of the roofing service they will obtain and assists you in getting their trust. Gaining trust among property owners is an excellent step towards securing qualified roofing leads.

 

3. Partner with Other Roofing Contractors

It’s always good to be surrounded by professionals in your roofing industry. Whether you require to be assisted in a project or have specific questions about your trade, having a network of other roofers is crucial to your roofing business growth.

Not only will networking with other roofers be crucial for you to gain knowledge, but it also gives you another chance of generating leads offline. Other roofers could offer a referral if they didn’t take up a particular project.

 

4. Connect With Your Community

Participating in local community events is another excellent way to promote your roofing business locally and get homeowners to notice you. Investing in community sponsorship is a perfect way of marketing your company is a terrific idea, especially if you have funds.

Sponsor a local football or rugby team and get your roofing company’s name on their uniforms or jerseys. Organize a fundraiser at your office and give branded merchandise to the participants.

Participating in local community events humanizes your roofing brand. Stop being a faceless entity by allowing people in your community to understand your company to create brand awareness and loyalty.

 

5. Send Direct Mail

There is no doubt that having an email marketing strategy is crucial for your roofing business. But that doesn’t imply that sending direct mail is obsolete.

Many property owners still prefer physical, offline advertising offers. Sending direct snail mail feels more personal since homeowners understand that it takes some effort and time to send it.

Sending special offers and newsletters via direct mail presents another opportunity to give discounts and coupons to attract more prospects to see what it is all about.

 

6. Rent Some Ad Space on a Billboard

Another local roofing advertising technique is purchasing ad space on significant billboards. But for such ads to be effective, they have to look great and are situated in a high traffic region of your community, possibly somewhere near your roofing company office.

Billboard roofing ads are expensive, but the Return On Investment (ROI) can be enormous in new leads and exposure if implemented properly. Ensure that the most crucial details of your roofing company are prominently visible in the ad, including your physical address, roofing website, and contact information.

 

7. Create Company Branded Merchandise

Trust me; property owners love wearing roofing brand-related merchandise, especially if it’s coming from a roofing contractor they love.

Can you turn down a branded mug or shirt that your favorite roofer is offering you? Giving out branded merchandise is an excellent way to get your brand name out and make property owners aware of your company.

Some customers will go out of their way to purchase your branded merchandise to show their solidarity and support. If you develop a unique or rather funny slogan, you will have a chance to make money and increase your brand awareness in the process.

 

8. Engage Local Media

As a roofing contractor, you can create a friendship with local radio and TV stations. Purchasing ad time in such stations is pocket-friendly nowadays. If your company relies heavily on your local community, obtaining airtime on such platforms is an excellent way of spreading the word about your roofing business.

Creating and maintaining good relationships with media stations can benefit your company outside of purchasing ad time from them. They can invite you to talk about specific issues related to your industry when something new pops. This can help make property owners and managers aware of your business and its offerings.

Ways of Making Your Roofing Company Stand Out

Standing out in the crowd has become increasingly crucial and is something that all roofers should leverage to scale their business. Watch your roofing company soar above the competition with these expert-approved tips:

Talk to customers: As a roofing contractor; you are always looking for ways of outranking your competition. One of the best ways of doing this is by reaching out to them and treating them special. Building personal and strong relationships with your clients is essential for the long-term success of your company. Investing in good roofing CRM software, you can stay in touch with your customers easily.

For example, it can help you track conversations to remember everything you discussed in your previous talks. Communicating regularly with customers enhances their experience and loyalty, thus giving your business a competitive edge in the market.

 

  • Provide a Warranty or Guarantee

Are you confident in your roofing service offerings to completely stand behind them? Including this type of assurance in your advertising message shows prospects and clients that you care about their property. But you need to stand behind your guarantee in case they experience any problem along the way.

 

  • Hire Long Term, Talented workers

Overall, property owners care most about quality results. With a talented roofing crew, you set the standards of excellence that other roofing contractors have to struggle to beat. No formal education is required to become a roofer, but you can look out for job seekers with trade school certifications or take an apprentice.

 

Market Your Roofing Company Aggressively

Aggressive marketing is one of the affordable and effective ways to get clients and give your business the much-needed competitive advantage. Good roofing CRM software can also assist you in forming advertising strategies by identifying which marketing efforts are generating leads.

Besides, it can automate emails; maintain customer records, segment clients, and create particular marketing messages. Marketing your roofing company through a roofing website and social media assist you in establishing an online presence. By building your roofing brand online, you set your business from the competition.

 

Deliver Exceptional Customer Service

Many roofing contractors claim their client service is what sets them apart from the competition. However, just saying that isn’t enough. As a roofer, you should deliver extraordinary customer service that property owners can’t get anywhere else.

 

Branding is an Essential Differentiating Factor

Invest some money and time into creating a roofing brand voice and strategy.

Roofers with a consistent tone, messaging, and imagery across different roofing marketing channels have a better chance of resonating with their target clients and increase your odds of standing out from the crowd.

Creating a unique document that unifies your business’ value, mission, editorial voice, and proposition helps you to make team members and customers are on the same page. Regardless of how many people come and go to your roofing company, your brand guide/strategy will assist them in staying aligned to your point of difference.

 

Steps to Grow Your Roofing Business Through internet marketing.

Running a roofing company is hard work; usually, you have little to no time to implement cohesive roofing marketing strategies. Unfortunately, it’s challenging to reach new prospects without solid marketing and level up your roofing business.

If you want property owners to keep knocking on your business doors, you should make internet marketing a cornerstone of your company plan.

 

Why Internet Marketing?

Why Internet Marketing?

The internet provides numerous chances for your roofing business to reach potential customers. It can take several years before property owners conduct research online when they require roofing services. According to Google, search queries related to roofing are among the fastest-growing search volume in the home improvement niche, with higher searches for terms like “roofer near me”, “metal roofing,” and “roofing contractors”.

There is no denying that property owners find details about your roofing services online. As a roofer, you want to make your business easy to discover where prospects/ clients are searching to convert these online queries to business opportunities.

Internet marketing helps increase your company’s visibility online and get in touch with homeowners when they require your services. Plus, digital marketing can generate new business and help your roofing company stand out from the crowd.

Do you want to generate more qualified roofing leads online? Follow these ideas and internet lead generation strategies to keep your calendar booked and scale your roofing business:

 

Build a Conversion-Focused Roofing Website

Any successful internet marketing strategy begins with a functional roofing website. This is because your roofing website is the central hub of your lead generation hub online. Even property owners who discover your roofing company through word-of-mouth recommendations will visit your roofing website to get an insight into your services.

In fact, your roofer website is the initial point of contact between a prospect and your business online. Thus, an effective website for roofing companies must be modern, professional and help visitors find information within a few seconds.

If you provide more than the conventional roofing services, ensure that you list such services to help prospects understand what to expect after hiring you.

For roofing contractors, you must build a conversion-oriented roofing website. The primary objective of your roofing website is to convert browsers into leads. Your roofing website design should display value, have easy-to-find contact details, and a compelling Call To Action that encourages property owners to take the desired action.

Your roofing website design should be well branded and clean. You might have only three employees, but your website should appear like that of a big roofing contractor. For example: (insert a picture of a website that the Blackstorm team has designed)

Remember, property owners nowadays use smartphones to look for information, therefore invest in a mobile-friendly roofing website design to help them find your site quickly online.

 

Dominate Roofing Local Search Results

Roofing is usually a local business, so roofers should advertise their company within a specific geographical area. Building up your roofing website for local searches with SEO hacks helps target property owners who live in your community.

Your business must show roofer searches in your service area to drive relevant traffic to your roofing website. There are three ways you can dominate the local search results, including

The first method is through Pay-Per-Click advertising. Such auction ads are through Bing ads and Google Adwords. The major benefit here is that you show up in coveted prime positions, plus you can control your landing page and ad copy.

For instance, you may want to put an ad for roof replacement or repair after a major storm. Your ad copy and the landing page it goes on your roofing website should match the offer. You can even focus the ad on showing up only in the area you serve.

Next, you can use Google My Business profile to dominate local search results. It is a free business listing that you can claim and optimize by obtaining customer reviews.

Lastly, you have organic roofing website listings. These are free clicks obtained through optimizing your site for relevant industry keywords, gaining external and internal links, adding content on your roofing blog, and obtaining social media traffic.

 

Implement SEO Strategies in Your Business

SEO is a short form for Search Engine Optimization, which is a tactic that helps to increase your online visibility. While investing in PPC ads can be a surefire way to skyrocket your presence on the internet, we need to consider long-term, feasible techniques to ensure your company ranks on the first page for keywords related to your roofing business. Some roofers may not have the budget to use Google or Bing ads. And do you want to use dollars to attract new property owners to your business? I don’t think so.

Roofing SEO is an excellent, organic method of driving traffic to your site and get in front of potential customers. Ensure your roofing website is using relevant keywords throughout your pages, URLs, alt-tags, and more. You can also improve your SEO by regularly adding fresh, unique content to your roofing website. Writing helpful, educational topics is a great way to build business trust and attract browsers who could convert into clients.

For instance, as a roofing contractor, you can create a post about what to do after realizing that your roof is leaking. This article could offer valuable tips to temporarily resolve the problem while looking for a local roofing contractor. And if a property owner is looking for “What to do when your roof begins leaking”, you have a higher probability of your blog appearing and that browser finding your company.

 

Use Pay-Per-Click Ads to Reach Property Owners Searching for Roofing Contractors Online

If you search for paid search marketing strategies for roofers, Pay per Click ads is an excellent option. Roofing PPC ads appear on top of organic search results in the search engine result pages. It is one of the most effective ways of generating qualified leads for your roofing company.

PPC ads are more effective because it focuses on property owners that are already searching for your roofing services or products. However, like in roofing SEO, you need to conduct extensive keyword research to find the right keywords for your campaign.

The good news is that you only pay when a prospect clicks on your roofing ad.

Thus, this method gives you complete control of your roofing marketing campaign. PPC ads help you to create campaigns that actually work for your target audience and roofing business.

 

Use Walkthrough Video to Showcase your Roof Projects Portfolio

One great way of promoting your roofing company online is via a walkthrough video that describes your process of putting up a new roof from the start to the end.

It’s eye-catching and informative. Plus, homeowners love to watch videos, and over 60% of them are likely to book jobs with your roofing company after watching branded roof installation or repair social media videos.

Great roofing video content is an efficient way to show your team in action and increase trust among your potential customers. It can increase brand recognition, obtain new leads and boost sales in the long term.

Make sure that property owners can see real, high-quality photos of your recently completed roofing projects to get an insight into the quality of your roofing services.

This implies that you:

  • Promote your roofing work/ projects on social media platforms such as Instagram and Facebook.
  • Upload photos of your recent roofing projects on Google and Yelp.
  • Update your roofing website with the most recent photos

If a prospect can’t see what fantastic roofing services you offer, even if you are marketing to them in person techniques like postcards and flyers, how do you expect them to trust your roofing brand? Having a solid portfolio of your roofing projects helps build trust and credibility, increasing your odds of booking more jobs. If your budget allows, we highly recommend outsourcing a photographer to get professional, lovely photos.

 

Build a Strong Reputation

Long gone are the days when marketing your roofing company was about what you said about your business. But in the modern digital landscape, it is what clients tell each other about your roofing company.

Most roofers now recognize how important online reviews are to their efforts of generating qualified leads online. Many property owners will first look at online review sites like Facebook, Yelp, Google, base their decision on which roofing contractor to hire depending on comments or reviews from past customers.

The most effective way to manage your roofing company reputation is to understand that everything you do affects it. It begins and ends with how you treat your clients. Every time you surpass your client’s expectations, that will translate to higher ratings or positive reviews. If you do a shoddy job, it will cost your business reputation later.

Closely monitor what prospects/clients say about your roofing company on major online directories. When things go south, and you get negative reviews (it happens to every roofing contractor), respond to the negative comments and work to solve the problem. By doing so, you can convert negative reviews into positive ones.

If you are in a situation where you don’t have any reviews, ensure that you request a review on one of your platforms, such as Google My Business or Yelp. Plus, you can also use email follow-ups requesting previous customers to review your company.

When you get five ***** reviews, be sure to showcase them as testimonials on your roofing website. Since such reviews influence many prospects to book jobs with your roofing company.

 

Use Social Media to Bring New Clients

Social media platforms influence how property owners decide to hire roofing contractors nowadays. When leveraged correctly, social media advertising can have a huge impact on your roofing company. It can be a great tactic, especially when you concentrate on assisting clients and prospects.

 

Utilize Retargeting Ads to Grow your Roofing Business

Once you have your roofing website up and running, you reach out to prospects who didn’t contact your business. This implies portraying them ads for your roofing business after they navigate away from your website.

This is one kind of roofing advertisement that deserves your attention. Such ads follow your prospects/clients whenever they are browsing the internet. It is a common form of advertising today, but unfortunately, most roofers don’t notice it.

Retargeting ads are crucial for roofers, especially when going after property owners who want to hire a roofing contractor.

A roof (unless it gets destroyed) can last for decades. Some prospects/clients can take several months or years to hire roofing contractors. Retargeting automates the process of reaching out to swayed visitors and bringing leads back to your roofing website to close a deal.

 

Plan for the Long-term

As a roofer, you can’t market a roofing business as an emergency.

Instead, an effective roofing marketing plan should be approached like a marathon.

The pace should be carefully planned, with the flexibility to accommodate built-in.

When you begin roofing marketing campaigns, ensure that you allocate enough budget to sustain the effort. Remember that you won’t succeed in every marketing effort.

Know about your competition and create a strategy that will help you outrank them in the market. Avoid shortcuts in the pursuit of your roofing business goals.

 

Let Blackstorm Marketing Grow Your Roofing Business (Both Offline and Online)

If you are looking for a world-class roofer marketing agency that understands how to generate great results, Blackstorm Roofing Marketing fits your search requirements. Over the years, we have been providing superior roofing marketing services to lots of our customers, and every year, we improve our craft.

Our roofing marketers are Google certified and thus understand how to analyze and offer results that drive results for your roofing company. Plus, we have a team of dedicated website designers, copywriters, graphic designers, and experienced SEO professionals to manage your marketing campaigns.

Since we are a full-service roofing marketing agency, SEO is far from many things that we offer. We also provide the following digital marketing services, which work perfectly alongside our roofing SEO management services:

Roofing Website Development and Design: Our team of experienced web designers/developers will get your roofing website rank on top of SERPs but also get an easy-to-use, visually appealing site that incorporates best SEO practices. Our web development team will help your roofing business launch a user-friendly, responsive roofing website and more to help improve your bottom line.

 

PPC (PayPerClick) Advertising: With our PPC ad services, your roofing company can benefit from cost-effective paid search marketing to reach clients and prospects online.

Learn how our roofing PayPerClick services can help you improve your ROI.

 

Social Media Advertising:  Take advantage of social media platforms such as Facebook, Instagram, or LinkedIn to promote your roofing company online. Whether you want to market your roofing business with organic posts on LinkedIn or Facebook ads, our team can help to create and implement a solid advertising strategy for your company.

 

Content Marketing:  Enhance your search engine optimization plan with a comprehensive content marketing strategy. Let our professional writers/copywriters create original and compelling content that your prospects/clients will read, take action and even share with their network.

Besides, we also offer reputation management services, roofing logos, and business card design, making us the best roofing marketing agency in the US and beyond.

 

Here Are Some Reasons Why We Are the Best Agency for Your Roofing Marketing Campaigns

Here are some reasons why we are the best agency for your roofing marketing campaigns:

 

No Long Term Contracts

Most roofer marketing agencies will insist on lengthy contracts even before delivering any results, forcing you to depend on online reviews and word-of-mouth recommendations. Because we are confident of the results we can generate at Blackstorm Roofing Marketing and that you will be satisfied with our services, we don’t offer long-term contracts. We provide no warranties; no strings attached deals since we know our marketing services will grow your roofing company without tying you down.

 

Customized Services

Cookie-cutter marketing strategies tend to fall short in the long run. At Blackstorm Roofing Marketing, we don’t believe in the one-fit-all solution. We understand that all roofing businesses are not created equal; that’s why we adapt our marketing plan according to your business goals, budget, and size.

 

Proven Record

All our team members are experts in their fields, from web design, reputation management, PPC to SEO. We enjoy a higher customer retention rate, courtesy of our ability to generate consistent results. We are confident in what we can deliver, plus we will not tie you down with persy contracts.

 

We Value Integrity 

At Blackstorm Roofing Marketing, we conduct our business with integrity, a sincere heart for our clients, and honesty. We won’t lie just to close a deal.

Categories
Roofing

Texas Roofer Arrested In Florida For Helping With Hurricane Recovery

A Texas roofer was arrested in Florida for repairing homes without a license in what critics are calling an egregious case of no good deed going unpunished. Terence Duque, the owner of Duque Roofing, was arrested last Friday for conducting business without a Florida license, the Charlotte County Sheriff’s Office said. Duque is a licensed contractor in Texas. He and other Duque Roofing employees traveled to Florida in the aftermath of Hurricane Ian believing that Gov. Ron DeSantis had permitted out-of-state contractors to conduct business in Florida to speed up recovery efforts.

According to the Sheriff’s office, Duque was arrested after an investigator with the state Department of Business and Professional Regulation informed a Charlotte County detective that Duque Roofing had illegally agreed to a contract with a local homeowner. The homeowner said he met with a Duque Roofing employee at the Community Center on Cape Haze Blvd, received an estimate from the employee at his home, and agreed to a written contract for repair.

Authorities then spoke with Duque, who said his company came to Florida to help repair homes damaged by Hurricane Ian.

“Duque advised that he read the Governor’s State of Emergency order regarding contractors and that he understood it to mean that contractors from out of state were permitted to work in Florida,” the sheriff’s office said. “He went on to say that an employee had made contact with the DBPR and that the representative had given him permission to conduct business in Florida, though he could not provide the name of the representative.”

But the investigator told Duque he was mistaken. DeSantis’ executive order only applied to contractors already licensed in Florida. He was arrested for performing work illegally and transported to the Charlotte County Jail without issue, the sheriff’s office said.

If convicted on a felony charge, Duque could face up to five years in prison. If charged with a misdemeanor, he could still be imprisoned for up to one year. Though there is documented evidence that Duque Roofing conducts legitimate business in Texas and Louisiana, Charlotte County Sheriff Bill Prummell accused Duque of “victimizing” residents.

The Florida Department of Business and Professional Regulation celebrated the arrest on Twitter but was blasted in the replies by people who thought the arrest was unfair. Shoshana Weissmann, the digital director for R Street Institute and an expert on occupational licensing, slammed the arrest as an “egregious” example of why states need to adopt universal licensing recognition.

Categories
Roofing SEO

Why Is Your Roofing Business Not Showing Up on Google Maps, and How Do You Fix It?

Rank Locally On Map 3 Pack; Outrank the Competition and Book More Jobs With Your Google Map Listing

Confused, annoyed are all the reactions that roofing contractors express when they cannot find their company on Google maps. Ok, dominating the Google map results is one expectation, but not be found on Google maps at all! Not impressive.

Fortunately, this post will help you understand why your roofing business is not showing up on Google maps, and with simple fixes, you can try to resolve this problem.

If your roofing company is not showing up on Google maps, you could be losing valuable leads to the competition. For desktop and mobile users (mainly), a Google map is one-way property owners find local roofing businesses near them.

Reasons Your Roofing Business is not found on Google Maps

 

  • Location & Proximity

One of the main reasons your roofing business is not showing up on Google maps is that you are not situated in the city you are attempting to rank for.

Here’s an illustration:

I just came back from meeting one of our roofing client. During the discussion, they asked me why their roofing business is not appearing in Google maps. He typed in a targeted keyword and displayed the search results to me.

From my analysis, I discovered that the client was in a different city than what he was attempting to rank for.

  • Your GMB is Not Verified

If your roofing business GMB is not verified, your website will not show up on Google Maps. Usually, a postcard or a phone call is required for it to be confirmed with Google.

Please read our detailed post on how to verify, claim, and optimize your GMB listing.

  • Your GMB listing is suspended.

One of the worst nightmares a roofing contractor can experience is waking to find their website has been removed from Google Maps.

We get frequent calls from roofers who panic because their website is no longer showing up on Google search results.

This panic is excellent, mainly if the roofing contractor appeared on the top 3 Google search results. If the roofing website has been ranking well in local search but is suddenly nowhere to be found, this is what we experience mostly.

Here are some possible reasons why GMB is suspended:

  1. You have inserted irrelevant keywords in your company name field
  2. Multiple addresses for the same roofing company
  3. Multiple verified listings for the same company.
  4. Your NAP (Numbers, addresses, and Phone numbers) citation is inconsistent across the internet.
  •  It is Irrelevant to the User Query

Before we declare that your roofing company is not appearing on Google Maps completely, let’s check that you are not searching at it through the lenses of the unrelated search query. One way to check whether your roofing business is listed on Google Maps is to head over to https://www. google.com/maps/and go straight to your business address without looking for a specific key search term.

  • Your GMB listing Doesn’t contain Category Tags.

One great tool Google uses to give your roofing company more prominence is category tags. Category tags are typically labels you put on your business to help Google or search engines understand the kind of services or products you offer.

You can begin by selecting the main category tag, like “roof Installation Company.” This tag should describe your company as a whole. You can then include particular services your company offers, like “roof installation services.”

  • You Share an Office Space

If you share an office with another business, it can pose threats to both companies on Google Maps. Google doesn’t want to give a single address to multiple businesses.

Generally, this can be resolved by adding a suite number to your address. Supposing you and other companies in the same building have unique suite numbers, Google should note that difference. If you don’t have a suite number for your roofing business, reach out to the Google Help desk for assistance.

 

  • You Changed or Added Your Roofing Company Location Recently

Have you changed or added your roofing company address recently? If yes, that could be the primary reason why your roofing business is not showing up on Google Maps.

If you did that in the past three days that could be why you’re roofing website is not showing up on Google Maps. Google Maps takes time to update your listing, so it may be that your listing has not been updated yet.

On the flip side, if you changed your business’s address recently, there may be two main reasons your business may not be appearing on Google Maps.

  • Google Maps takes time to update your listing; so you may need to wait if you changed business address in less than one week
  • Verify the change of address with Google: therefore, request a postcard to update your business address.

10 Ways to Help Your Roofing Business on Google Maps and Get More Roofing Leads Online

So how do you make sure your roofing business listing rank higher on Google Maps? Here are some tips that will help you make the most out of your Google Maps listing:

1.Add Your Roofing Business to Google Maps

You cannot succeed in Google Maps roofing marketing if you don’t have a listing on Google in the first place. Begin the process of adding your roofing companies to Google Maps by registering or login into your Google My Business (GMB), then follow simple steps to create or claim a free profile on Google. Your company profile on Google is a free listing from GMB, which helps your business appear on Google Maps and local search.

You will be requested to fill out some important information about your roofing business, including:

  • Operating hours; opening and closing hours
  • Phone number
  • Website
  • Category
  • Address/location

Here are the simple steps you need to follow to add your roofing business on Google Maps:

  1. i) Head over to Google.com/maps on your smartphone and search for your roofing company name
  2. ii) If it appears in the drop-down menu with a location attached to it, congratulations, your business is listed in Google Maps. Skip this step and head over to the next section.

iii) If your roofing company doesn’t show up, you will see an option in your drop-down menu to “include a missing location.”

After you click that, you will be requested to add crucial business information listed above, like your website, category, and location.

  1. Claim Your Google Maps Listing

Another way of making your roofing business show up higher on Google Maps is by claiming your listing. Claiming your listing on Google Maps is one of the crucial steps to take when creating a local roofing marketing strategy. Using the free Google My Business listing, roofing contractors can claim their listing and manage how their details show up on Google Maps, search, and other digital properties.

The process of claiming your Google Maps listing is pretty straightforward. Follow these tips to get started:

i)Create a Google My Business listing to Google My Business and log in to your account. If you don’t have a Gmail account with your company domain name, you need to create one ASAP.

ii)Enter Your Company Address

Type the address of your roofing business, and if prompted, situate the marker on your company’s location on Google Map. If your company doesn’t have a physical location, but you serve clients within a particular region, you can enter the service area instead.

iii) Select a Business Category

Scroll through the list of categories until you identify one that fits your roofing business.

iv)Enter Contact Address

Enter a roofing website address or a phone number for your company, and later click “finish.”

3.Verify Your Local Roofing Business on Google

Once you have claimed your listing on Google, you need to verify your roofing business as well. This process is crucial to ensure that the business details are accurate and that only you have access to it.

Most roofing contractors opt to verify their Google Maps listing by mail. Google will send a postcard with a code to verify your company address, typically with two weeks of the roofer requesting verification.

4.Add Information to Your Google Maps Listing

Ok, now you have a Google Maps listing and Google My Business attached to it, you are ready to outrank your competitors on local search results. Here are some tips to help you optimize your Google My Business section to rank higher on Google Maps:

  • Be Consistent with Your NAP (Name, Address, Phone number) Citations

Google maps rank roofing businesses it can trust, and one way to show your company’s trustworthiness is the consistency of details about your company across the website. Besides, ensure your name is identical across all your digital properties.

b)Use a Local Business Phone Number

Google does not give much importance to toll-free numbers like (877and 800) since spammers typically use them. To avoid this, use a local phone number that contains an area code of your location. This will help your business to dominate Google Map searches and prove to searchers that you are actually located in that region.

5.Include Your Main and Tracked Number

If you utilize call tracking, apply a tracked number for your primary company phone number and a central number for your other number. This will get your most business calls through the tracked line, and Google can then match your number plus the one on your listing and roofing website.

6.Keep Your Operating Hours Updated

Google Map listings tell prospects/clients if your roofing business is closed, opened closing, or opening soon. (And like during the pandemic, whether it is closed temporarily, making it an essential roofing SEO strategy during the Covid-19). You are keeping your operating hours’ up-to-date signals to Google that you are trustworthy and active, which will help you rank higher for relevant searches. It will also save prospects from making a trip to your office only to find it closed (which can significantly affect your Google Map listing).

7.Describe your Business Clearly

The description on your Google Map listing should include a clear overview of your business to assist orient browsers, as well as unique qualities to persuade searchers. It should also reflect the tone of your roofing brand to establish meaningful relationships. Furthermore, make sure to include roofing keywords in your description to help your business rank for the services or products you offer on Google Maps.

8.Categorize Your Roofing Business Correctly

The category you choose for your roofing business is crucial for Google Map rankings. For your primary class, select that best represents the key offering of your roofing company.

9.Add Roofing Photos to Your Google Map Listing 

Google appreciates when you include original roofing photos in your listing. First, because it shows Google that you are an active listing that deserves higher rankings. Secondly, it is because Google is beginning to display images in the local search results.

If you don’t include photos in your GMB listing, it will end up showing a generic image on your Google Maps. Google Map roofing business listing without authentic photos are less appealing to property owners and don’t rank higher than those with photos. So to rank higher on Google Maps, you need to upload compelling and high-quality images to your GMB listing.

10.Get Google Reviews

Understanding that search engines like Google rank highly what customers want, it goes without saying that Google Maps will rank roofing businesses with many positive Google reviews. Well, how do you get Google reviews? So, when you create a company listing on Google maps, it instantly opens your company to reviews. Therefore, you need to be proactive in requesting reviews and responding promptly to all of them (whether positive or negative).

11.Consolidate Your GMB listings

If your roofing business has multiple phone numbers or locations in one listing, Google will discredit it. To remove duplicate listings to help your roofing business rank higher on Google Map listing.

Create Regular Posts to Your Google Map Listing

Google Map allows you to regularly publishing informative posts on your listing. Regular posting like this shows Google that you are proactively managing your listings, which can improve your rankings.

Ensure Your Roofing Website is Responsive

If you want your roofing business to rank higher on Google Maps, make sure it is responsive and operates consistently across any screen size or device. This is because over 60% of online searches come from mobile devices. Therefore if your listing directs property owners to a roofing website that needs zooming and punching, loads slowly, then your Google Map rankings will be impacted.

Add Local Roofing Keywords to Your Roofing Website

Another way to use your roofing website to improve your Google Map rankings is to prime it for local search results. Of course, this will not only help your roofing website appear higher on Google search results but also boost your Google Map listing. Make sure you include location-specific roofing keywords to your website’s primary pages like the about us page, homepage, blog posts, and even products or services.

Embed a Google Map on Your Roofing Website

Another tactic to show up higher on Google is to attach a map on your roofing website. Embedding a map signals Google that your company is situated where your listing says.

Let Blackstorm Roofing Marketing Team Help your Business Rank Higher on Google Maps

It can be an uphill task to understand why Google Maps is not showing your roofing business, but not an impossible mission, particularly if you get help from an experienced roofing SEO agency like Blackstorm Marketing. With many years of experience, our experts know how to drive results on Google for roofers.

With our local roofing SEO services, we can get your Google Map listing running where property owners can see it.

Google maps are so crucial for your local roofing business. If your company is not appearing on Google Maps, you could be losing business to your competitors.

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If you need help to make your roofing business show up and rank higher on Google Maps, Schedule a free strategy session with our experts to get started today!

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Roofing SEO

Top 10 Tips to Improve Your Local Roofing SEO Right Now

Get the Tricks You Need to Get Your Local Roofing Business Found By Prospects Online

Do you want to dominate local roofing search results but don’t where to start? If so, we will show you how to get that top spot without increasing your marketing budget. Local SEO is essential to small roofing businesses that operate on a specific region instead of a national scale. While national roofing SEO concentrates on searches worldwide, Local SEO focuses on showing up in search results in a particular service area. This strategy depends on promoting or advertising your brands and services to local customers and leads.

Improving your local roofing SEO implies more leads, more website traffic, and conversions because the tactic is more relevant to your local client base. Consider it as an updated version of your phone book. Search engines like Google or Bing use mathematical calculations or algorithms to determine how closely your roofing website page matches what the client is looking for.

Think local roofing SEO as a way of helping your company compete against large roofing brands that have unlimited marketing dollars to spend. By investing in specific local roofing SEO strategies, you can neutralize more prominent roofing brands that regularly optimize for broad roofing keywords and depend on brand recognition instead of unique value propositions to generate traffic. Here are the top 10 tactics you can use to make your local roofing SEO successful.

Create and Optimize Your Roofing Google My Business Account

  1. Create and Optimize Your Roofing Google My Business Account

Google My Business is the new crème la de crème of local roofing search. It offers an effective way to show up on top of Google Maps results and gain visibility in Google Search local results. Creating a Google My Business account is a simple process that can benefit your business in more ways than just your roofing SEO efforts. Here, your client will leave positive or negative reviews about your company. But, wait! Improving local search for your roofing business is more than using the relevant keywords.

To optimize your roofing Google, My Business profile follows the steps below:

  • Create a Google My Business Profile and verify ownership of the company.
  • Provide up-to-date and accurate information
  • Include your operating hours, acceptable payment options, the services you offer, and lots of images.
  • Encourage your client to review your roofing company online
  • Respond sincerely to client reviews
  • Publish (announcing special offers and events) to your Google My Business account via the Google My Business dashboard.

Get Regular Reviews From Happy Clients

  1. Get Regular Reviews from Happy Clients

Asking your clients to leave glowing reviews for your roofing company doesn’t just optimize your GMB presence; it also encourages local customers to book jobs with you. According to a survey by Bright Local, more than 85% of clients believe in online reviews as much as personal recommendations.

Thus, if your roofing business is getting lots of positive reviews from happy clients across high-authority review sites like Yelp or BBB, it stands a good chance of getting clicked and found in the local search results. If you want to increase your business’s volume of reviews, start by asking your current clients. Next, make it easy for customers to review your roofing business. You can email your existing customers with a link that directs them to the Google reviews.

Here are some tactics to encourage customers to leave a review:

  1. Ask for a review after closing a roofing sale
  2. Send a text or post-service email requesting customers to leave a review
  3. Respond to existing reviews professionally, addressing complaints from bad reviews, and thanking reviewers.

Note:  Google says it’s alright to ask for reviews from clients, while Yelp does not encourage you to solicit such reviews.

  1. Optimize Your Roofing Website for Voice Search

With the increased use of digital assistants like Amazon Echo or Siri, Voice search has changed how users search for roofing services online. So, if voice search optimization isn’t part of your roofing SEO strategy, you need to fix that and stop losing potential clients to the competition.

Therefore, it is crucial to optimize how prospects ask questions on these devices in local roofing SEO instead of how they type in their queries. Essentially, your clients will use long-tail roofing keywords when conducting voice searches compared with regular searches. That said, you will have to adjust the SEO of your roofing content to fit the more conversational tone of the client speaking. For instance, you will want to account for the conventional question starters (when, why, who, what, how, and where)

It is also vital to consider searcher intent when optimizing your roofing website for voice search because these searches are conducted when a searcher requires specific information. If they are cooking and ask Alexa to find a roofer near them, they expect a quick and helpful response. If a prospect uses voice search to ask your business hours, this answer should readily be available.

  1. Focus More on Local Roofing Keywords

Do you know that over 80% of prospects/clients use search engines like Google to find a local business like yours?

Property owners/managers turn to search engines to assist them in finding businesses in their neighborhood that offer the roofing services they need. To appear in these search results, you need to incorporate local keywords into your roofing website to help you rank.

Local keywords are search terms that contain location-specific phrases that produce results related to the geographical location. Such keywords help drive wallet-out prospects to your business and play an essential role in optimizing your local search engine optimization strategy.

Put yourself in the shoes of a property owner who needs your services. What search phrases would you use to find a roofing contractor? Create a list of phrases and words that come to your mind like roofers, roofing repair, and roofing contractors, and so on.

Then, combine those words with local terms a business or homeowner may use to find your roofing services. Now, you have an expanded list;

  • (Your search area) roofers

Example: Middle Tennessee Roofers

  • Roofing contractors ( Your residential or search area)

Example: Roofing contractors Memphis

  • Roof repair (Your Search Area)

Example: Roof repair Nashville

Go ahead and list all the other services you offer, such as siding, window installation, or gutter repair.

  1. Optimize Your Roofing Website for Mobile Devices

Mobile search and local search work together (considering that over 60% of Google searches are conducted on mobile devices)

Some of the common ways prospects/clients will use your roofing website in a mobile environment are checking for reviews, searching for contact details, and finding directions to your roofing business office. In fact, “near me” searches on a mobile device have increased considerably since 2017. This makes it easy for your clients and prospects by making your roofing website mobile-friendly.

Here are some tips to optimize your roofing website for mobile devices:

  • Make sure your roofing website loads in less than three seconds
  • Use larger fonts that are simple to read
  • Use high-quality images to appeal to your audience on mobile devices
  • Create an intuitive user interface for a great user experience.

Read our detailed post on 10 tips to Improve Your Roofing Website & Lower Your Bounce Rate

  1. Create High-Quality Roofing Content

Search engines like Google are getting smarter every day, which implies that content creators can write posts that appeal to users and search engines. But while writing posts about general topics will attract lots of people, it is crucial to write about local industry news to attract prospects/clients.

Be the local authority in the industry by promoting local gatherings, news and offer educational content to your roofing blog. Write top-of-the-funnel content that goes beyond what your roofing business provides.

  1. Add Your Roofing Business to Local Directories

Online directory citation building and listings are an effective way to optimize your roofing website for local SEO. Online business directories are sites like Yelp, BBB, or YellowPages, just to mention a few.

Not only will be adding your company name, phone number, and address into these directories improve visibility, but it will also boost your local SEO.

Your roofing business listing should include the following basics:

  • Accurate company name, phone number, and address consistent across all online directories
  • A link to your roofing website
  • A clear description of your roofing business
  1. Set up Social Media Signals

If you don’t have a roofing Facebook business page, create one now! Having social media signals pointing towards your location is another benefit when optimizing your local SEO. You don’t have to do a lot with your page, but its existence is more important than having none. However, you need to develop and implement a social media advertising strategy to manage content for multiple locations if that’s relevant to your roofing business.

  1. Update NAP Citations on Your Roofing Website

NAP is a short form for name, address, and phone number. NAP citations play an important role in your local SEO efforts. And the best way to ensure that Google understands and recognizes that you are from a particular region is to add the physical address at the footer of your roofing website and be consistent when listing your business information online.

  1. Create a Dedicated Page for Every Roofing Service You offer

While you can be tempted to consolidate all the roofing services you offer on one page, don’t do that. Instead, dedicate one page to each unique roofing service or product you offer. Your local SEO juice isn’t beneficial if you just keep all the roofing services on one page. This will hurt your rankings.

 Top 8 Questions Roofers Ask About Local SEO

  1. What is the most crucial local search ranking factor?

You will get shocked to know that it has nothing to do with your roofing website. The most crucial ranking factor in local search is roofing Google My Business. This is an extension of Google Maps, working between the two to identify businesses on the map or give them location-dependent searches.

When a prospect is on Google Maps but searches for a business category, even without “near me,” Google will list nearby roofing contractors with a mini-map entry.

Google My Business should be your priority, particularly if you own a local roofing business because it comes with tons of features. It is just like having a second roofing website.

Here are some of the things that your roofing Google My Business can do:

  • Upload videos and photos
  • Edit your business description for clients
  • Post a roofing blog
  • Interact with visitors by responding to queries
  • Boast about your best reviews and ratings
  • Post your business hours
  • Add special alerts like changes due to Covid-19
  • List your company phone number.

As you can see, it is more or less like your roofing ‘website in a sandbox’.

  1. How Can Google My Business Boost My Search Rankings?

Apart from responding to search queries, one of the fundamental functions of GMB is to improve local SEO rankings. When you enter the link and essential information to your service area, you start to enjoy the benefits. We have already discussed much Google My Business now. But if you are looking for information on how to make the most out of your GMB listing, read our detailed post on the Google My Business Optimization checklist for roofing contractors.

  1. Are Online Directories and Business Listings Worth My Time?

Listing in online directories, generally known as citations, can improve your local SEO rankings. So they are worth your time. Apart from Yelp and GMB, here are other directories you can create a listing with:

It would help if you also looked for local professional organizations, clubs, and business directories. These citations show Google that your company is valued by prospects/clients at that location.

How Do I Know That I Need Local Seo in My Roofing Business?

  1. How do I know that I need Local SEO in my roofing business?

If your roofing company falls in that locally-owned category, then Local SEO will help you attract and engage clients. If your business doesn’t appear in the local search results, you will lose potential leads to the competition.

Win More Clients with Local Roofing SEO Today

Local SEO changes fast. You never know when Google will introduce a new algorithm for local searches, but you can be sure that change is coming. That’s why you need to stay ahead of the local roofing SEO tactics. By implementing the 10 actionable strategies discussed above, you will be able to attract local clients looking for your roofing business online.

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With lots of tasks requiring your attention, we know it can be hard to implement the Local SEO strategies on your own. Remember that local roofing SEO is just one part of your internet marketing strategy. If you would like your roofing business to dominate local search results in your area, schedule a free strategy session online with one of the Growth Coaches for assistance today.

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Roofing SEO

14 Surefire Signs Your Company Needs Roofing Seo Services, and Where to Get Them

Telltale warning signs that it’s time to invest in a new SEO strategy for your roofing company

Does your roofing website still use outdated SEO techniques? Are you trying to boost your roofing website rankings on Google or Bing but don’t know where to start?

As a roofer, you want to ensure that your search engine optimization strategy stays up-to-date to help you outrank the competition.

If you still doubt whether or not to invest in SEO services, you are hurting your roofing business’s growth. Research shows that over 80% of clients conduct research online before they book a high-ticket item like roofing, and about a third of such prospects/customers start their buying journey on one of the three primary search engines (Bing, Google, and Yahoo).

To reach property owners and managers searching for your roofing services online, your website should show up in the search engine results for relevant queries. If such prospects find it hard to find your company online, you are losing them out to roofers who claim top first page spots on Google.

If you are unsure whether you need to improve your SEO strategy, read on our 15 common signs that you need to make your roofing website visible to your prospects/clients online.

Your Roofing Website Is Not Ranking High for the Keywords Relevant to Your Business

  1. Your Roofing Website is Not Ranking High for the Keywords Relevant to Your Business

Have you ever conducted an online search for the kind of roofing services you offer on Google? Take a few minutes and attempt that now.

Is your roofing website showing up in the search results? If you have to scroll through numerous pages before you finally find it, something is wrong somewhere. Now repeat the process with some keywords that are related to your company and see what will happen.

If your roofing company website was difficult to find in all those searches, you could rest assured that other prospects who are looking for the services you offer can’t see you as well.

2. Your Roofing Website Bounce Rate Is Abnormally High

Bounce rate refers to the number of visitors who navigate away from your website after just a one-page view. Knowing your bounce rate can help you to understand how well browsers are converting into paying clients.

If your roofer website has a high bounce rate, your visitors typically hit the closing tab or click off to your competitors’ websites. While every website will have some bounces here and there, a higher bounce rate indicates that your site is not captivating visitors to hang on longer, which could be due to one of the following reasons:

  • Misleading meta descriptions/ page titles
  • Your roofing website is hard to navigate
  • Poor user experience (UX)
  • Slow page loading speed
  • Wrong Call To Actions (CTAs) that don’t tell prospects their next course of action
  • Your brand messaging and content is hard to understand.

Whatever the reason, if prospects aren’t moving past your landing page, now it’s time to rethink your roofing SEO strategy.

3. Your Website Isn’t Generating Consistent Qualified Roofing Leads

If your site fails to generate prospects and leads, then it has not achieved its primary goal. While your roofing website might even be producing a significant volume of traffic, page views and visits can’t pay your employees or suppliers.

Qualified roofing leads from search engines like Google or Bing tend to get better since they have high conversion chances. This is because property owners, who searched for roofing services or products online, intended to schedule for a job at some point.

In some instances, they want to book a roofing service immediately. Thus, investing in professional SEO services will help your business get in front of these wallets out of potential clients.

4. Prospects/ Clients Are Not Finding Your Roofing Website Online

If your roofer website doesn’t get found by potential clients, it means you are not generating new customers, hence revenue. There is no need to offer exceptional roofing services /products if you can’t people know about them online. That’s why ranking high in search engines like Google or Bing for keywords relevant to your roofing business is crucial. Prospects/ clients will be able will easily find your roofing website and schedule jobs conveniently.

You Are Wasting Your Marketing Dollars in Paid Search Campaigns

  1. You Are Wasting Your Marketing Dollars in Paid Search Campaigns

Are you almost going broke because of investing heavily in your paid advertising campaigns? Drying up your advertising dollars is a surefire sign that your long-term success will be pegged on roofing SEO.

The controversial SEO practices vs. paid search advertising debate are ongoing. Still, the absolute truth is that: Paid campaigns will only deliver results for the time you have paid for (obviously). So while you may notice a sales hike from them, such results won’t last forever.

However, improving your roofing website SEO produces a higher Return on investment over time. Roofing SEO is a sustainable marketing strategy for your business.

6. Need Help in Building a Roofing Brand

Is your roofing company adequately branded?

It is one thing to have a good roofing business and another one to have a successful brand. Have you ever looked at those who have made it in the world of roofing business?

They all have a trusted roofing brand. Because of this, they also rank high on the search engine results pages. Search engines like Google love great brands.

It would be best if you built a roofing brand, and SEO services will come in handy. This will help people relate and find what you are about.

Your Roofing Website Is Not Mobile Friendly

  1. Your Roofing Website is Not Mobile Friendly

In 2019, over 80% of prospects/clients used their mobile devices to search for information over the internet. Besides, if your roofing website is not mobile-friendly, you will note a massive decline in organic rankings or may never get ranked at all by Google or Bing. Suppose you want to understand how your roofing website’s responsiveness could be hindering your ability to be found online by customers or prospects. In that case, you should schedule a free strategy session with our SEO experts instantly.

8. You Have Good Rankings, But Low Conversion Rates

Roofing SEO helps you to directly market to people who are already searching for services or products.

Roofing SEO services only takes you so far.

If you think that your job is done after you rank in the coveted top spot in Google for relevant keywords, think again!

While high rankings and traffic are undoubtedly essential, the primary goal is to convert browsers /visitors to paying clients. To ensure your roofing website is converting, you have to examine the quality of your content and the user’s behavior.

Which pages of your site do they usually visit?

Is your website difficult or easy to navigate?

Is your content valuable, or do you use compelling CTA?

Answering such questions will help you know the real reasons why your site visitors aren’t converting.

  1. Your Competitors Are Ranking Higher Than You 

According to a recent study, more than 90% of searchers revealed that they would click on results shown on the first page of Google or Bing search. This implies that you should optimize your roofing website design and content so that you appear on the first page of Google and possibly above your competitors. However, this can be easier said than done.

It is daunting to show up on the first page of organic search results pages with the tight competition in the roofing landscape. And now that most roofers understand the importance of SEO, but you require something better than them.

If you don’t have this expertise within your company, this implies that you need help from a local roofing SEO agency to make your roofing website rank on the first page of the search engine results page.

  1. You See a Sudden in Organic Traffic

Search engines like Google alter their ranking algorithms to offer a better experience to their users. There is a high probability that your organic rankings can be affected because of such crazy algorithmic updates. And this can make you lose thousands of dollars in revenue. By staying abreast of search engine algorithmic updates, you can outrank your competitors and get potential roofing leads.

11. You Need Relevant Traffic

Your roofing website could be attracting thousands of visitors each month, but if they are not in your target audience list, they won’t convert. When it comes to site traffic, quality overrides quantity. Poor quality traffic implies that you need to reassess your SEO efforts.

12. Most of Your Roofing Sales Are From Organic Traffic

If your records show that most of your clients come to you through Google or Bing search, your roofing business needs good SEO rankings. Thus, if your search traffic declines, your roofing sales go down with it.

So if your roofing business depends heavily on organic traffic to thrive, it is advisable to invest in professional roofing SEO services.

  1. You Have Technical Errors on Your Roofing Website Hurting Your Growth

Technical issues are a broad term and could occur due to various factors. Proper diagnoses take a web designer and time but can generally include;

  • Duplicate content
  • Site speed
  • No follow no index
  1. You Want a Provable ROI from your Digital Marketing Efforts.

Conventional forms of roofing marketing can be very effective, but there is a significant hurdle in them; it is not easy to monitor their Return on Investments.

SEO experts use Google Analytics and Google Search Console to monitor metrics like event tracking and goal conversions. With SEO and other kinds of online roofing marketing, it is easier to collect data you require to know how effective your roofing marketing is at making revenue. This will help you invest more money in what is improving your bottom line.

How to Find The Right Roofing SEO Agency for Your Business

Unfortunately, the SEO landscapes include some quacks. Roofing SEO experts that practice what is known as” black hat” tactics can harm your company. When you invest in roofing SEO, finding a legit agency or company to partner with is crucial.

  • Do Your Homework to Know the Basics First

Before you begin researching SEO agencies, take your time to understand the basics of search engine optimization. If you know the 101-level things, you will understand when an agency is trying to con you.

  • Avoid any agency promising first Page Google Rankings Overnight

You have probably received lots of spam emails from SEO agencies promising to get you on the top spot in Google. But as the cliché goes, if the deal is too good, think twice!

Various factors go into determining search engine rankings than no one agency can have the results. Legit roofing SEO agencies like Blackstorm Roofing Marketing understand that promising such results would be unrealistic, but we will give an insight into what to expect.

  • Understand Their Process

 This is where the rubber meets the road. A good roofing SEO agency will discuss conducting competitor and keyword research, on-page optimization strategies, and building backlinks.

Besides, if they start to talk about keyword stuffing or purchasing links or any other black hat technique trying to trick the system into gaining higher rankings, doing this will make search engines like Google or Bing penalize or ban your site altogether.

If your roofing business operates locally, listen to whether they state local-specific techniques. Local roofing SEO is somewhat different from global or national SEO. You want to partner with an agency that understands the difference and helps you to optimize for Google organic search results and Google Maps.

  • Know About Their Process

While you know that roofing website SEO takes time to yield desired results, there should be a way to gauge whether your investment delivers excellent results. This is part a reputable roofing SEO service agency should offer. In addition, good SEO experts will update you regularly on crucial metrics like changes in your roofing website traffic and target keyword rankings.

Request to See the Results They Have Achieved for Other Clients

Roofing SEO professionals need to point out the samples of work they have done for past customers. Ask for any testimonials or case studies to help you understand how it was working with them.

Experiencing These Problems? Get Roofing SEO Help Now

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If you have any of these signs in your company, it may be time to search for a roofing SEO agency to complement your current digital marketing efforts. Schedule a free strategy session to see how roofing SEO professionals will help you level up your search rankings today.

 

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Roofing SEO

How to Choose the Right Roofing SEO Agency for Your Business

Are you searching for tips to help you select the best SEO firm for your roofing company? If you want to work with a top-rated roofing SEO agency to boost your online presence, you will realize that identifying the right firm can be an uphill assignment. Luckily, there are various tips to look for in a roofing SEO company that can assist you in getting started with experienced, reputable experts. This post will discuss six surefire tips to match your roofing company with the right SEO agency.

What to Consider When Hiring a Roofing SEO Agency?

What to Consider When Hiring a Roofing SEO Agency? 

Here are some primary reasons why roofers opt to hire a marketing agency with top-notch SEO services.

Referrals

The primary reason why roofing contractors outsource an SEO agency is because of referrals. Previous relationships or referrals are crucial in boosting trust with a specific SEO firm. If colleagues, friends, and business partners vouch for a company because they had a good experience with them, there are high chances that you too will have a similar experience.

Therefore, when conducting your research, inquire from your connections and friends to find out the company that helped them rank higher in the organic search results.

Demonstrated SEO Processes and Knowledge

Before you hire an SEO agency, make sure that you research their knowledge, process, and practices.

Plus, assess their past and present performance. As you peruse through their social media pages, business website or speak to one of their growth coach/ strategists, pay attention to the following traits:

  • Honesty
  • Customer service
  • Thought Leadership
  • Reporting
  • Staff experience.

The level of transparency, process, and knowledge an SEO company has when working with clients can be displayed in their online reviews and testimonials.

Client References and Case Studies

Besides the tips mentioned above, you can know the kind of SEO company you are about to hire by looking at their Google and Facebook reviews to get an honest overview of the marketing agency. Observe the agency’s previous performance. This includes portfolio examples, online reviews, customer references, and case studies. The agency should have a good track record with verifiable results to establish trust with potential clients.

6 Drawbacks of Hiring Cheap Roofing SEO Company for Your Marketing Campaigns

Let’s face it. Gone are the days of tricking Google or Bing in the name of higher organic search results. Instead, search engines have become savvier to things like software-generated SEO content, questionable backlinks, and keyword stuffing. Your target clients and Google are concerned about one thing; value. Unfortunately, most cheap SEO agencies fail to meet this threshold.

Here are some reasons why investing in such agencies is not worth it in the long run:

1. Mass Produced, Crappy SEO Content doesn’t work anymore

Nowadays well structured, semantically rich, high-quality content is king. Most content mills and cheap roofing SEO companies can’t produce great content since they don’t have experienced writers. Instead, you usually get outsourced, generic content that doesn’t reflect well on your roofing brand and doesn’t level up your organic rankings game.

No Backlinks

  1. No Backlinks

Getting quality backlinks to your roofing website is an integral part of your SEO plan. Securing good backlinks from reputable sites needs you to reach out, communicate and establish a solid relationship. Unfortunately, most cheap SEO companies lack a link-building professional or can only get backlinks that will hurt your organic rankings.

  1. Where’s an internet marketing expert when you require them? 

Cheap roofer SEO agencies are generally understaffed, overbooked, and small. This implies that your essential SEO strategies might be delegated to a junior employee with limited experience.

4. Cookie-Cutter Roofing SEO Strategies

Most SEO firms that offer cheap services will assume that your roofing business is like any other. With this cookie-cutter approach, they will not consider crucial factors that make your roofing company unique- for instance, your services, industry, competitors, amongst others.

Simply put, cookie-cutter strategies won’t cut it! Your SEO strategy should be customized to your business’s unique roofing services or products. One of the reasons why such agencies offer such low quotes is because they use cookie-cutter strategies. When it comes to roofing SEO, there’s no one fit all solution. This customized strategy takes a lot of effort and time and will cost an honest, fair price. Watch out for agencies that don’t talk about a personalized process designed for your roofing company needs.

5. Blackhat Roofing SEO Techniques

Blackhat strategies are where the agency uses spammy techniques, which will adversely affect your website rankings in the long term. It mainly focuses on getting your roofing website to rank higher in search results but doesn’t provide any value.

Besides, with the regular algorithmic updates from Google, your site rankings will be lowered once such changes are implemented. Some blackhat hacks to look out for include keyword stuffing, link farms, and cloaking, amongst others.

Poor Communication and Unreliable Customer Service

6. Poor Communication and Unreliable Customer Service

Low-cost SEO agencies are difficult to get a hold of when you need them. As a roofer, you will be curious and want to ask specific questions about your SEO strategy’s results. A cheap roofing SEO agency will be less concerned about developing a business-customer relationship with you. This may result in lots of unanswered emails and calls.

Proven Tips for Choosing the Right Roofing SEO Agency

As a roofer, you need to conduct extensive research to help weed out rogue SEO agencies and partner with a company that cares about establishing a relationship with you and improving your organic search rankings.

Here are our six surefire tips to assist you in deciding which SEO agency is fit for your roofing business:

  • Check into the Company’s Past Performance

When clients come to your roofing company, they are likely to check your reviews, testimonials, and photos to see how your works stand out from that of your competition.

Similarly, when you research roofing SEO companies, you should do the same.

Make sure you check extensively at the company’s previous performance and their experience with the roofing SEO. If the case studies, reviews, and testimonials are all raving, then it will assist you in making an informed decision. Professional SEO management is crucial to selecting the right company.

  • Ask Past or Present Customers about Their Experience with the Agency

Look at the agency’s case studies, testimonials, and online reviews to understand how the company relates with its clients. Review the past or current customer feedback; in so doing, you can get an overview of your company’s weaknesses and strengths. Besides, you will obtain an insight into the company’s reporting and strategy process.

  • Meet with the Roofing SEO Team and Ask Specific Questions

Once you have settled for one or two roofing SEO agencies, schedule an over-the-phone, in-person, or zoom conference call to meet their SEO team members. Before you plan for the meeting, list down the questions you want to be answered by their professionals. This will help you understand their reporting process, culture, and expertise in the roofing niche/industry.

  • Be Realistic About Your Roofing SEO Goals

It would be best if you were specific about your roofing business goals. Just saying “ I want to appear on the first page of Google search results” isn’t enough. Here are some realistic goals that can help you kickstart your roofing SEO strategy:

  • Get more clients via leads or sales
  • Enhancing roofing brand awareness
  • Developing a vibrant online reputation management strategy

Make sure you work with an agency that is experienced in your industry. For instance, if you have a roofing company, you want to ensure that you partner with an agency experienced in designing, optimizing, and marketing roofing websites such as Blackstorm Roofing Marketing.

  • Select an SEO Agency That Communicates Effectively

As you look for SEO companies, don’t forget to ask them how they will inform you about the work being done behind the scenes to improve your organic rankings. When outsourcing the right agency, you want to feel at ease and comfortable when airing out your grievances or concerns. This is an essential aspect of the business-customer relationship since SEO is a long-term strategy. If you aren’t at ease with your agency, it may lead to problems with the long-term relationship and overall roofing SEO plan going forward.

Why Choose Blackstorm As Your Roofing SEO Agency?

Blackstorm Roofing Marketing is a forward-thinking SEO company for roofers who want conversion-driven internet marketing strategies. Over the years, we have provided quality SEO services for roofing companies of all verticals and sizes.

Here is what you can expect when you partner with us

  • A team of SEO professionals with many years of experience under their belt.
  • 24/7 client support to help you in case you experience backend errors or have questions about your roofing SEO campaign
  • Customized roofing SEO packages designed to suit your specific roofing business needs.
  • Transparent reporting process: we will send you comprehensive monthly reports together with a recommended course of action to improve your rankings.
  • Punctuality: we strive to meet or surpass the project set deadlines.

What Are You Waiting for? 

Improving your organic rankings takes a lot of effort, patience, and time. However, this means you only need to work with an agency that’s ready to answer your questions and updates you regularly on their roofing SEO plans.

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At Blackstorm Roofing Marketing, we have many years of experience in the roofing industry. So if you want to know how to pick the best roofing SEO agency, kindly look at our SEO services and see how our team can help you increase site traffic and improve organic rankings today.

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Public Relations Roofing

What Is the Role of Online Reputation Management in Roofing Marketing?

Drive Business Growth and Establish Social Proof

Have you ever come across this cliché, “Your brand name is as excellent as your reputation”? Unfortunately, this is the sad truth. Once your roofing business gets a bad name, it can be difficult to erase that from the minds of your prospects/clients.

So if you want to understand the role of online reputation management for roofers, know that it can either break or do your business. Therefore, it is highly recommended that you manage your roofing company’s online reputation as a roofer.

What is Online Reputation Management for Roofers? 

Online reputation management refers to the refinement and monitoring of your roofing company’s standing among target clients in the digital world. In internet marketing and SEO, online reputation management refers basically to Yelp, Facebook, Google My Business, and third-party directories, which prospects/clients research before deciding to hire a roofing company.

Reputation management is a continuous process and is need to build an excellent brand image. It revolves around building credibility and trust, which is essential for the growth of your roofing business. However, just like positive reviews can boost your roofing sales, negative ones can actually damage your business prospects.

Reasons Why Your Roofing Business Needs a Vibrant Online Reputation Management Strategy

Reasons Why Your Roofing Business Needs a Vibrant Online Reputation Management Strategy

Let’s face it. It can be challenging for your roofing company to acquire new customers. After all, it is not like a homeowner requires a new roof every month or even roof maintenance and repairs all that often.

Roofers are unique in how property owners require their services, which implies that when a prospect is searching for a roofing contractor online, you want your roofing website to appear on the first page of the search results.

An excellent online reputation is essential to establishing your credibility in the roofing market. It is only when property owners trust you; you can expect to attract more homeowners who need your roofing services/products.

Take online reputation as similar to word of mouth recommendations. Though personal recommendations are still valid, homeowners trust online reviews before investing their money in a roofing project. That’s where online reputation management in roofing marketing comes in.

Read on to learn the numerous advantages of ORM for roofing contractors:

Builds Credibility & Trust

The reputation of a roofing company is crucial to its survival in the market. Having the trust of property owners and managers contributes to your success. Your clients discuss your roofing business with their family and friends. When they face a problem, they will no doubt share their experience within their network. Studies show that if a business has a positive reputation, clients will rate that company credible than its rivals even when competing roofing contractors offer the same services at lower prices!

The moment prospects/clients begin doubting the credibility of your business, consider it as the beginning of your downfall. So, if you are a new roofer, it is highly recommended that you pay attention to this crucial digital marketing aspect. Nothing will be better if homeowners don’t trust you. Therefore, it is vital to manage the reputation of your roofing company online.

Improve Corporate Image

Having an excellent corporate image is a great marketing asset for your roofing business. If you warm the hearts of clients regularly, you expect them always to remember your company. Therefore, you don’t need to waste time convincing them to book your roofing services.

With a solid online image, clients will continue to support your roofing business.

Boost Rankings on Search Engines

The presence of several positive reviews will increase your roofing website traffic. In addition, the more prospects discuss your brand, the higher your site will rank for keywords related to your business.

Cost-Effective Promotion

You may invest your marketing dollars in various ways to promote your roofing company. However, online reputation management in roofing marketing will cost-effectively grow your roofing business.

Obtaining organic reviews will not cost you a dime, but it will significantly boost your revenues and ratings. All you require is hiring a reputable online reputation management agency for roofers like Blackstorm Roofing Marketing and leaving the work of managing your perception online.

Skyrocket Your Roofing Sales

What is the most important part of running your roofing company? Of course, it’s sales. Roofing sales are what will bring revenue to your business. A solid online reputation management strategy will attract more clients and improve your conversion rates. Manage your roofing company reputation to increase your sales. Remember, more sales = more profit!

Recruitment

Having experienced professionals is the cornerstone of a successful roofing crew. Nowadays, more than 90% of businesses use social media for recruitment. Your roofing company’s reputation matters to employees than ever before. It can have adverse effects on the quality of employees you bring on board. Statistics reveal that over 80% of job seekers were influenced by reviews when making application decisions.

Attract Potential Investors

Attract Potential Investors

Apart from money generated via sales, your business requires banks or valuable investors, mainly if you are a start-up. You can only get such investors if the business is profit-making. Before investing, the investors will do a serious background check on your roofing business. Positive client feedback can help you secure the much-needed funding for expansion and growth.

Major Online Review Platforms for Roofers

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At Blackstorm Roofing Marketing, we do everything possible to improve your bottom line. Our goal is to generate, respond to, and monitor online reviews using our online reputation management expertise. To get reviews, we place a link on your roofing website’s footer to encourage customers to leave feedback. To monitor reviews, we allow notifications to alert when a new study is published. We generate reviews for roofers on the following online directories including but not restricted to:

Proven Online Reputation Management Tips for Roofing Contractors 

Claim All Your Online Reviews

Your roofing business must claim all listings in major online directories. Claiming your roofing Google My Business listing is not enough. Besides, you want all your details to be consistent and accurate across the web; regardless of how a prospect finds your website, they will always get the correct contact details.

Ensuring that your contact details are accurate will establish trust with clients and make your online listing more legit.

Suppose a homeowner comes across your listing on a review site or directory and later calls your business only to find that your number is no longer in service. In that case, they are going to assume that you have shut the doors or they have dialed an invalid company. Either way, it does not create a good perception of your roofing business.

Another reason why consistency across listings is crucial is that search engines like Google look at the consistent information to determine whether or not your business is valid.

Suppose there are several phone numbers and addresses across Yelp, Angie’s List, and other online directories. In that case, Google will not reward your business with high rankings since it will appear less legit.

Lastly, when you claim all your roofing business listings, it gives you more control over them. Besides helping you update your contact details, it will provide you with an opportunity to optimize and edit your business description, respond to reviews, and include photos.

Monitor Online Presence of Your Roofing Business

The first step of online reputation management for roofing contractors is listening to what prospects/clients are saying about your company online. As part of the monitoring process, watch other roofers, write down their internet marketing strategies, and manage their digital reputation. Next, you can test and implement some of your competitor’s strategies in your roofing company and see what will happen over time.

Generate Great Content

A big part of ORM for roofers revolves around controlling what customers see when they find your roofing website online.

When a property owner looks for your company name, ideally, your roofing website should be the initial thing that pops up, plus the listing of online directories and social media links.

By optimizing your social media profiles, business listing, and roofing website, you can rest assured that customers will find the desired information when they research your company online.

As a roofing contractor, you have a wealth of knowledge you want to share with your customers. Your average homeowner may not understand why a metal roof is a preferable option to asphalt shingles for their roofing needs or why roof maintenance is crucial to increasing the longevity of their roofs.

This is the type of content to publish on your social media pages and roofing website.

Seek More Online Reviews

Reviews are the first things customers look at when deciding whether or not they want to book jobs with your roofing company.

Let’s face it. There are a lot of factors that property owners consider before hiring a roofing contractor. It is not like going to buy sausages or fruit salads at your nearest store.

The roof is the only thing that stands between the harsh elements and your home, and you want to hire a reputable roofer to take care of it. If your roofing business doesn’t have reviews, it will be hard to attract new customers online.

This implies that you should work hard to get more online reviews. Although you shouldn’t pay your clients to leave a good review, asking them to leave a review is generally acceptable.

Asking is a superb way of getting more reviews. While most homeowners won’t leave a review, the vast majority of them will write a review if you ask them.

Respond to Every Review

Respond to Every Review

Seeking more online reviews will go a long way in enhancing your company’s reputation, but don’t relax; you need to respond to these reviews. It is crucial to respond to every review, whether negative or positive.

When you respond to negative reviews, you share your side of the story to the reviewer and anyone who may across it online. Unhappy clients will not know what happened, but sharing your side of the story will diffuse the issue. One of the best ways to respond to a bad review is to invite the reviewer to discuss the problem offline.

Ways to Manage the Online Reputation of Your Roofing Business

Your online reputation is a crucial, complex part of how clients perceive your company, and you should manage it. Based on the uniqueness of your business, here are the three approaches to online reputation management you may try:

  • DIY -getting, monitoring online reviews without professional assistance.
  • Outsourcing an online reputation management agency like Blackstorm
  • Lawyer up in case a competitor posts a fake review on your roofing website.

Why it’s Time to Allow Our Professionals Handle The Online Reputation of Your Roofing Business.

Over 80% of prospects trust online reviews, social media comments like they do with personal recommendations. That said, even a single star jump can bring in new clients and boost your company’s profits. What prospects/customers say online will have a significant impact on your bottom line. Your potential clients first check online reviews before hiring a roofing contractor, and that trend is likely to continue.

Our experienced professionals can help you leverage reviews to maintain a vibrant reputation and bring in new business. Our review monitoring and reputation management programs are two activities we can handle to free up your time and focus on growing your roofing company. Our experts have many years of experience doing roofing reputation management right.

Property owners are looking for your roofing business online. Take advantage of this chance to display your vibrant online presence and obtain more clients. Start your roofing business online reputation management and unlock your online potential.

If you need reputation management services for roofers, reach out to set a free strategy session with our team of experienced growth coaches today!