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How to Create a Vibrant Online Presence for Your Roofing Business

Boost Your Local Presence & Get Your Roofing Company Found Online By Prospects/Clients.

In the model business landscape, your roofing company needs to have a solid online presence. Even if your business doesn’t operate online, prospects and clients want to see you there. If prospects/clients don’t find your roofing business online, you could lose a chance to expand your client base and spread the good news about your business.

Nowadays, property owners/managers search online for roofers near them, so a vibrant online web presence is crucial to outrank the competition and gain new clients. But how do you stand out from the crowd, attract more clients, and get found online?8 Effective Ways to Create a Strong Online Presence in Your Roofing Business

8 Effective Ways to Create a Strong Online Presence in Your Roofing Business

1. Create a Captivating Roofing Website

A roofing website acts as a conduit between your company and prospects/clients. Without a captivating roofing website, your business will not thrive in the modern competitive industry.  A great roofing website should be visually appealing, user-friendly, and well-suited to drive conversions. Hiring a qualified roofing website design agency will help you create a site that will grab the attention of your target audience.

2. Take Control of Roofing SEO

Take Control of Roofing SEO

SEO is a short form for Search Engine Optimization, and it helps your roofing business rank high in the search engine results. Nowadays, when property owners want to find roofers near them, they turn to Google for help.

With algorithms changing daily, it can be difficult for your website to rank on the first page of the search engine results pages. The first step to getting found online when prospects/clients are searching for your roofing services is to launch a dedicated roofing SEO campaign.

That said, developing and implementing a successful roofing SEO strategy is not a walk in the park. But some great tips to level up your roofing SEO game include:

Focusing on the right keywords

Optimizing your web pages with custom Meta descriptions, tags, and titles.

  • Creating rich content for your most crucial keywords.
  • Ensuring your roofing website is indexed and listed in major directories like Yelp or Google My Business.

 

3. Leverage the Power of PPC

Pay-Per-Click advertising has opened up many opportunities in roofing marketing. It can break or make the online presence of your roofing business. That said, go into it blind, and your business will waste thousands of advertising dollars down the drain. Having an online presence is the initial step in promoting your roofing business, but using a pay-per-click strategy can grow your roofing company exponentially.

PPC campaigns bring instant results that organic rankings can no longer match. PPC ads are cheaper than conventional marketing techniques like radio ads, TV, or print media. Best of all, the clients you want to target with PPC are at an advanced stage of their buying journey, implying that they are closer to booking a job than organic prospects who are just “window shopping.”

Many things go into PPC other than running a few ads and expecting the best. But some great tips to optimize your PPC campaigns include:

  • Reviewing the roofing keywords you want to target
  • Invest in an informative, well-crafted ad copy
  • Optimize your landing pages

4. Be Active on Social Media

Be Active on Social Media

Social media is a crucial part of your web presence that improves your odds of generating extra income and building client loyalty. It helps prospects, existing clients, and other stakeholders to engage easily through a platform that plays a significant role in their daily lives.

Getting your roofing company online is the first step to creating a web presence for your prospects/clients. But simply being active on Facebook or Twitter won’t cut it. Gone are the days when hiring a summer intern to manage your social media accounts. In the modern roofing landscape, you need to create a strategy if you won’t get ahead.

Creating a clear, visually appealing, and social media advertising strategy is the best technique to align your company goals with your web presence. Several things are involved in social media advertising, including content calendars, posting times, and more. Hiring a roofing social media advertising agency will help you navigate the stormy waters of the social media world and get your roofing business on top of your audience’s feed.

5. Manage Your Online Reputation

As your roofing company grows, you will want to have customers validating that your services are exceptional and worthwhile. In the digital landscape, this implies that you collect as many reviews as possible.

Getting positive reviews on Facebook, Yelp, Google My Business, and other review websites is one of the good ways to improve your online presence. It also boosts your search rankings, Since Google includes reviews in their ranking algorithm.

Another way of boosting your online presence is to respond to all the reviews you have (whether positive or negative). The best way to obtain reviews is to request them. After completing a task, ask clients to leave a review.

6. Claim Your Listings

People no longer use Yellow Pages anymore. Instead, they turn to internet directories like HomeAdvisor, Google My Business, Angie’s List, and Facebook. Optimizing and claiming your listings on these directories can increase your chances of generating roofing leads online.

7. Invest in Great Content to Reach More People

Content is king. While you might have heard this phrase countless times, indeed, quality content is still crucial for any roofing business trying to boost its online presence.

By investing in informative, helpful content, you will automatically optimize your roofing website for search while providing value for your clients simultaneously. This cements your relationship with your clients and ultimately improves your roofing brand.

Some great tips to level up your content marketing game include the following:

  • Revising your on-page content and optimizing it for search and your clients.
  • Starting a blog with high-quality materials dedicated to the roofing niche
  • Produce promotional materials like videos, infographics, and eBooks that address the needs of your customers.

8. Track Your Results

One of the essential aspects of boosting your online presence is to monitor the results. After all, how do you know that you have built a great brand online if you are not evaluating all the various strategies?

Some of the great places to get in-depth results of your various digital marketing strategies to include Bing Webmaster Tools, Google Search Console, or Google Analytics. Such tools have been designed to help you get accurate, fast insights on your various digital campaigns to see what works and what doesn’t.


As a new or existing roofing contractor, you cannot afford not to be visible and active online. However, you must concentrate on building relationships with clients, driving sales, and increasing your brand awareness. At Blackstorm Roofing Marketing, we have been helping roofing businesses like yours create a vibrant online presence that lasts through our internet marketing package. Schedule a free strategy session online to learn more about our services today.

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Outbound Vs. Inbound Roofing Marketing: Why Your Business Will Benefit With Online Advertising

Traditional marketing vs. inbound marketing: which works best? This is a heated debate in the roofing marketing landscape. One method is disruptive and invasive, while the latter concentrates on getting qualified roofing leads through sharing valuable content. Fortunately, this post will demystify these two marketing methods and assist you in deciding the best option for your roofing company.

What is Outbound Roofing Marketing?

What is Outbound Roofing Marketing? 

Outbound marketing, also known as conventional or push marketing, uses techniques to get your brand message across to a large audience in a bid to close a sale. Radio/TV advertising, cold calling, canvassing, direct mail, billboards, and other tactics aim to attract a large audience (most of whom may not be looking for your roofing services). It is a one-way communication that generally concentrates on roofing services or products and reasons why property owners should book jobs with your roofing company.

What Is Inbound Marketing?

What is Inbound Marketing?  

Inbound roofing marketing, also referred to as pull marketing, is a strategy that uses content creation, either through your social media platforms, blog, or other online platforms, that pushes your clients towards your roofing company naturally. For instance, you create a blog on the advantage of asphalt shingles. You can share the post on Facebook, Linked In, Google+, and Twitter.

You can also share it with your past clients and employees. Those property owners may, in turn, share your post with their network. Now, when a potential client looks for “metal roofing,” they come across your post. Then visit your roofing website and contact you for a quote.

Differences between Outbound Marketing and Inbound Marketing

  • Result Generation Speed

With internet marketing, potential clients take some time to get your marketing collateral and possibly engage with your company before deciding to contact your roofing company.

With outbound marketing, roofing contractors enjoy a faster Return on Investment since they start the conversation.

  • Lead’s Awareness of the Business

Inbound roofing leads are familiar with your business when they are ready to contact you. They understand how your roofing services can assist them and are prepared to schedule jobs with your company.

On the flip side, outbound roofing leads have little or no knowledge about your business, industry, and services, meaning that they are miles away from converting. Therefore, you should focus on educating them from the first time they contact your business.

  • Investment Required

Internet marketing is inexpensive, and any roofing company can implement the tactics, no matter the size of your budget. In fact, generating roofing leads using digital marketing tactics costs 60% less than traditional roofing marketing.

Conventional marketing is costly since you will be required to buy radio, TV, billboard space for your ads or distribute and prepare materials.

  • Quantifiable vs. Immeasurable 

Everything can be measured with the digital /inbound marketing process, from how CTA (Call To Action) buttons color, shape, or size affect conversions to ROI of different tactics.

Complex algorithms assist you in knowing the effectiveness of various advertising strategies, leaving little or no room for guesswork.

The success of outbound roofing marketing is challenging to quantify. You can ask how prospects found your roofing business, but the responses don’t share the whole story. Guesswork or assumptions are inherent with this roofing marketing model, resulting in poor performance.

  • Complicated Messaging vs. Educational Messaging

With outbound roofing marketing, brand messaging is typically complicated. You have limited time to convey your brand’s messaging, especially a few seconds in TV/radio advertisements. As such, exuberant moving graphics and bright colors are synonymous with outbound ads, increasing the chances of prospects turning out.

However, with internet marketing, your brand messaging should be engaging, helpful, and valuable.

You concentrate on responding to your prospect’s questions. Here you don’t force the message to your options/ clients.

  • Permission-based vs. Interruption-based

With internet marketing, you first reach out via platforms where your target clients have allowed you to interact with them and respond to their questions. They decide when and in what manner they want to engage with your roofing business.

In outbound roofing marketing, you select a medium with a vast following and keep disrupting them with ads expecting that it will appeal to a small percentage of the audience. Here, you decide which medium and when to reach your potential clients.

Major Problems with Outbound Roofing Marketing

  1. Acquired Roofing Leads can be Costly

It takes to get one roofing lead more when using outbound marketing than when it is gained via inbound roofing marketing. According to HubSpot, when you get a qualified lead via inbound marketing, it costs 60% cheaper when the same is acquired through outbound marketing.

  1. Prospects/Clients Aren’t Easily Attracted

Property owners are becoming savvier; they want to discover information independently without being distracted by ads. In fact, more than 90% (according to wordstream.com) of internet clicks are generated with inbound marketing, while less than 10% are generated through outbound marketing. Property owners prefer to learn things for themselves rather than having ads forced on them.

  1. Outbound Ads Are Always Avoided

One of the drawbacks of conventional marketing is that property owners/managers pay less attention to radio, TV, or Billboards in general.

They are avoiding ads daily, whether by blocking cold calls or avoiding roofer websites with too many ads.

  1. Outbound Marketing is Expensive

Generally speaking, traditional marketing is more expensive than internet marketing. To conduct an effective push marketing campaign, you must invest in your advertising material and incur the cost of distributing it. Even after doing all these, there is no guarantee that your target market will respond in the way you want them to do.

  1. Difficult to Get Response 

Traditional marketing typically contains a one-way communication system that focuses advertising material on your prospective buyers, but there are no real chances to interact with your target audience. When running an outbound marketing campaign, if you want to understand how people respond to your adverts, you have to perform surveys and organize focus groups, which cost money and take a lot of time.

Inbound vs. Outbound Marketing: Which one wins?

Ultimately, the proper marketing method for your roofing company will work and generates more results. The ultimate choice on whether to use inbound and outbound advertising will depend on your roofing company’s needs and goals. If traditional marketing methodology works for your business, don’t eliminate it from your marketing strategy.

Always try new things while using the outbound tactics that work. Know that audiences change too. What worked last year may not do so this year. Property owners get tired of seeing similar ads repeatedly; thus, you need to be innovative to stay ahead in the roofing marketplace. Therefore, you will want to combine inbound processes with some outbound processes to increase roofing lead generation and improve conversions.

Ignite Your Growth With Internet Marketing for Roofers in 2021 & Beyond

Ignite Your Growth with Internet Marketing for Roofers in 2021 & Beyond

Before the advent of the Internet, roofing contractors relied on conventional marketing tactics to generate qualified leads. Such tactics included TV ads, billboard ads, cold calling, and radio ads. In 2021, these pushy marketing strategies aren’t effective.

They have been replaced with digital marketing tactics like Pay Per Click advertising, reputation management, and search engine optimization. When a property owner finds your roofing business via Google search, they generally feel like they have achieved a milestone towards solving their needs.

Internet marketing is about promoting your roofing services using web-based technologies, the internet, and other digital platforms or media. You can put your business in the right places so that prospects/clients discover you online.

Whereas you want to ignite your roofing business growth, you may lack the experience, time, or resources to take advantage of the full potential inbound marketing has for your business. As a reputable roofing marketing agency, Blackstorm Roofing Marketing can offload the advertising burdens off your shoulders. Our experts can generate results with inbound marketing and free up your energy and time to concentrate on other activities in your life and business.

At Blackstorm, our focus is to boost your presence on the Internet and generate hot leads for your roofing business. Besides, we also implement conversion optimization tactics to nurture your roofing leads until they become loyal and paying clients.

Schedule a free strategy now if you want to create a winning design for your roofing company. Else, read on to learn more about our internet marketing services for roofers below.

Our Online Marketing Services for Roofing Companies

Hiring an internet marketing agency for your roofing company is one of the best ways of speeding up your business growth. It helps skyrocket your revenues and save a lot of money and time. The roofing marketing expert performs an in-depth assessment and provides solutions to drive prospects/clients to your roofing website.

Blackstorm is a renowned name in-home service marketing to offer result-oriented internet marketing services for roofing contractors, electricians, plumbers, and HVAC professionals. Read on to learn how our online marketing services can help your roofing business grow and boost its presence on the internet.

Roofing Website Design & Development

0ver 90% of your business first impressions are related to your roofing website design. Your roofing website is typically the first point of contact between your business and potential clients. It acts as your 24/7 salesperson that can provide browsers the required details at any time.

But placing your list of services and contact details on your website is not sufficient to attract desired clients and convert the site traffic into actual revenue. You require a conversion-focused website design that motivates property owners to take desired actions.

By working with Blackstorm’s web developers, web designers, and SEO professionals, you stand out from the crowd and obtain the competitive advantage of booking more jobs for your roofing business. We understand that your prospects/customers expect your roofing website to be seamlessly navigable, load in less than three seconds, and provide the information they require in a simple manner. As such, you obtain a well-designed, ADA-compliant roofing website with interactive, relatable, and exciting content that guides your prospects through the steps you want them to take.

Besides, we secure your roofing website with an SSL certificate, so your browsers can feel confident in sharing and filling out the online form submissions. Schedule a free strategy session online or call us at 1(865)205882 to get a roofing website design that matches your business needs and preferences.

Search Engine Optimization

Search Engine Optimization 

There are thousands of monthly organic searches for keywords such as licensed roofers near me, roofing company near me, local roof replacement experts, and other search terms related to roofer services in the US.

If your roofing website doesn’t rank on the first page of Google or Bing for such keywords, you will lose massive traffic and leads. This is because more than 50% of organic traffic comes from organic search. Besides, over 70% of searchers don’t go beyond the first page of Google search results. The benefit of search engine optimization is shown here.

Blackstorm’s SEO professionals can help you identify long-tail roofing keywords that will drive relevant traffic to your roofing website and create valuable content around those terms to improve your ranking on the search engines.

We also optimize your Meta descriptions, URLs, and headers with essential keywords, so search engines like Google or Bing rank and understand your website accordingly. Contact us here for roofing SEO strategies to help you stand out from the crowd and attract the client you want.

Online Reputation Management

Most property owners have heard about fly-by-night roofing contractors who overpromise but end up doing a shoddy job. Still, scheduling an appointment with a specific roofing business is a massive decision for any customer.

Because of such reasons, clients require assurance that they will get the best roofing services in town. That’s why they visit online directories like Google My Business reviews, BBB, Yelp, Angie’s List to distinguish the bad and the good. In addition, more than 94% of customers trust online reviews, just like personal recommendations from friends or family.

Positive online reviews increase credibility and trust for your roofing company but also improve your SEO results. For instance, your roofing business can prominently feature in the coveted top 3 positions in the local map pack.

Contact us for online reputation management services for roofers that assist you in tapping into the goldmine of existing and current clients.

Social Media Advertising

Many roofing contractors are harnessing the potential of social media platforms like Facebook, Google+ or LinkedIn. There is a massive value to using social media platforms to market your roofing services.

Social media provides an additional channel to boost your online presence, helping you put your business in front of your target audience.

There are various social media ideas you can use to fuel engagements and conversations in your social network. Post before and after photos of completed projects to convince prospects to hire you for roofing services. Team member photos show the faces behind your exceptional roofing services.

If you wish to build trust, credibility, and company-client solid relationships with social media advertising for roofing contractors? Reach out to us here.

Pay-Per-Click Advertising

PPC is a controllable marketing channel where you only pay for clicks on the roofing ads and not for impressions or placement. PPC ads always appear on top of organic search results.

In Pay per Click, you get started with creating high-intent keywords for your marketing campaigns. Next, you bid for ad placements, setting the amount of money you want to spend for every click on your roofing ad. Our PPC professionals are experienced in building campaigns using compelling advertisement copies.

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Grow your roofing company with Blackstorm Roofing Marketing; our experts will help you drive relevant traffic to reach your target market and get more clients for your roofing company. Schedule a free strategy session online to speak to one of our Growth Coaches today.

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How to Create an Effective Roofing Client Journey Map in 2021

What kind of experience do property owners get when they come across your roofing brand online?

Is your business more concerned with roofing sales or how clients make their way to your company to book jobs?

As a roofer, understanding your ideal clients to help enhance your services starts by creating a roofing client journey map built for your company’s success.

Nowadays, it isn’t enough to build a stunning roofing website and wait for property owners to find your business. It is essential to take proactive action to get your roofing services or products in front of potential customers.

You may have heard of a client journey map, but wondering how your roofing business can benefit from it? But when done correctly, a user journey or client journey map can help to enhance your roofing brand’s client reputation and experience.

Think of a user journey map as a way of getting inside the client’s mind, know their perception and understand how they interact with your roofing business from the start to when they finally schedule for a job.

Keep reading to learn what a customer journey map is, why it is essential and how to create a client journey map for your roofing business.

What Is a Roofing Client Journey?

What is a Roofing Client Journey? 

A user journey or client journey refers to a prospect or client experience from when they first hear about your brand until they get an email thanking them for booking jobs with your company. Simply put, it is the entire client’s experience in attempting to hire your company for roofing services or products.

So, what is a client journey map?

A client journey map is the visual representation of your client journey when interacting with your roofing brand. With the aid of a client journey map, you can get a sense of your target audience’s pain points and needs.

Benefits of Mapping Out Your Roofing Client Journey

Benefits of Mapping out Your Roofing Client Journey 

Customer journey mapping is essential since it is a strategic approach to understanding your client’s expectations and optimizing their experience. Here are some reasons why a customer journey map is necessary for your roofing company:

  • Customer Journey Map Helps You to Stay Focused on Customers

Client journey mapping helps roofing contractors be educated and better understand how customers perceive your roofing services or products, values, and intentions, and how they interact with your business at various touchpoints.

When you bring in your biases and perspectives on how things should be done, a client journey map brings in real-time evidence and helps you understand what’s happening on the ground.

This makes sure that every team member in your roofing company is on the same page on what requires to be done, and they concentrate on creating fantastic client experiences and meeting customer needs.

  • Deeper Customer Insights Lead to a High ROI

To build a compelling client journey, you should first understand your customer. This implies you know what they want, how they behave, and, more essentially, what they don’t like about your roofing services. This is a crucial part of running your roofing business but is typically missed by roofers who want to build a perfect journey for them (rather than the customer).

The way a property owner interacts with a roofing business or brand through various channels is known as the touchpoints.  These are points of interaction and contact that businesses or homeowners have with your roofing company.

Customer journey maps help discover such touchpoints and where maximum struggles and friction occur, assisting you to enhance such touchpoints and optimize every channel based on high-quality, real-time data.

The more meaningful interactions you have with your clients, the higher your chances of getting loyal customers who will market your roofing company to your network.

  • Customer Journey Mapping Gives Your Business a Competitive Advantage

The process of mapping out your client’s journey offers your roofing company a competitive advantage.

Your roofing crew should discuss your client’s experiences, empathize with their pain points and thus enhance their service.

This already is essential, but in the future, this will be a deciding factor why property owners prefer your roofing services over other roofers.

  • Helps Your Roofing Business Implement a Proactive Customer Service

A client journey map is synonymous with a road map to your client’s experience. It will help you identify moments when property owners will be delighted and instances where they might be faced with struggles or friction.

Understanding this ahead of time helps you to develop your client service strategy appropriately and intervene at times that increase your roofing brand value to the property owner.

Superior customer service also makes your roofing brand look more reliable to your client’s base. For instance, if it’s wintertime and you are anticipating a surge in demand for roofing services, you can email your customer base letting them know that your team is prepared to help them in case of storm or hail damage.

  • Customer Journey Mapping Can Help Create a New Target Client Base

As a roofer, if you don’t understand the client journey properly, you also don’t know the psychographics and demographics of your clients. Of course, it can be a waste of marketing dollars attempting to market your roofing company to a broad audience who will not later be interested in your products or services.

Researching your typical clients’ pain points and needs and describing their journey will give a perspective of property owners attempting to attain an objective with your roofing company. Thus, you can market your roofing services aggressively to that target audience.

A Customer Journey Map Can Help Refocus Your Roofing Brand With an Internet Marketing Perspective

  • A Customer Journey Map Can Help Refocus Your Roofing Brand with an Internet Marketing Perspective 

Instead of attempting to identify your potential clients through conventional marketing, you can have property owners discover your company with the help of internet marketing.

Traditional marketing involves hacks that are not well targeted at uninterested or generalized audiences and aim to interrupt clients from their daily chores.

The 5 Stages of a Customer Buying Journey

Roofing contractors who understand their client buying journey and concentrate on improving their sales funnel stages always outshine their competitors in the market.

After all, your roofing company is nothing without your clients. So, as a roofing business owner, you should strive to perfect customer experience from the initial interaction going forward.

Nowadays, more than 60% of your customer’s journey is completed online.

Surprisingly, many roofers tend to neglect the client journey altogether, which is a grave mistake, especially regarding their internet marketing efforts. The customer journey helps your business understand your target market, giving your team a vital insight when creating a roofing marketing strategy.

Roofing leads nurtured with targeted content produce more sales of over 20%

Without further ado, here are the main stages of a customer journey that you need to know:

  • Awareness
  • Consideration
  • Decision
  • Retention
  • Advocacy

Stage #1: Awareness

This is the initial stage of your buying journey. Your prospects realize that they have a roofing problem or need and are researching information while actively searching for solutions to attempt and resolve the issue. Consider the awareness stage of your client journey as their first impression in your roofing business.

It’s essential to offer value to your potential clients during this first stage to establish rapport and trust with them. If you are not delivering value in the awareness stage, none of the other steps in the buying journey will matter. After all, how can property owners schedule jobs with you if they don’t know whether you exist in the first place?

Let’s face it: Research shows that over 80% of buyers perform research online before calling your roofing business for service.

During this stage, your role as a roofer is to show prospects that you understand their need or problem and offer resources and information that will assist them in navigating their pain points.

Some examples of content to offer during the awareness stage include:

  • How-Tos
  • Checklists
  • Ebooks
  • Industry statistics
  • How-To Videos

Since you understand that your prospect is searching for information during this stage, that’s what you want to offer in a simple and digestible format for property owners.

Don’t let your initial impression with your clients be like a guessing game. Nothing gives your prospect a lousy start than visiting your roofing website and being left wondering:

What services do you offer?

Where do I need to start? 

That’s why you need to partner with Blackstorm Roofing Marketing to build a responsive, user-friendly roofing website that will provide relevant and helpful information to your prospects/clients.

 Stage #2: Evaluation/ Consideration Stage

This is the second stage in your customer’s buying journey. By now, your potential clients have conducted their first research and have several roofing contractors they can select from. But, the research stage is not yet completed. They have listed their options down, but they will continue to look for more details.

During this stage, they will compare your roofing services with other roofers in the same market.

Here they will make cost comparisons, check out competitors, read online reviews, and learn more about your roofing services to see if that’s what they are searching for. Understanding that your client will be comparing your business with other roofers during the consideration stage, you must position your business in a way that stands out from the crowd.

As a roofer, you need to ask yourself the following essential questions:

i)Is my roofing service understandable and clear?

ii) Is your roofing brand easier to find on the internet?

iii) Are the benefits of your roofing services clear?

iv) Is my price offering competitive compared to what other roofers offer in the marketplace?

v) What makes your roofing services more competitive in the marketplace?

Most potential clients will contact you for more details by calling the phone number on your roofing website, filling out the forms, or engaging your business via social media platforms. If this is the case, don’t leave them hanging.

This is your chance to step in and be the solution they seek to cure their problem or need. Besides, it is also during this stage that potential clients will want to know more about your pricing and what they would save if they schedule a job with your roofing company.

During the consideration/ evaluation stage, your role is to prove to the property owners that you care and make sure that they have all the details they require to transit to the next level in their buying journey.

Stage #3: Decision

This is where your prospective client is ready to choose from their options and schedule for a job. By now, the potential customer has conducted all the research required to make an informed decision on which roofing services will perfectly meet their needs or resolve their problem. It is at this third stage where customer reviews are essential.

Showcasing roofing case studies is very beneficial at this level and will help to clear the confusion in your prospect’s mind; why should they hire you?  Social proof that your roofing services will do what they purport is crucial during this stage.

Request testimonials/ reviews from past clients and put them on your roofing website and other platforms where your potential customers will be visiting to get more details about you, your roofing company, and your brand, in general.

Stage # 4: Retention Stage

Congratulations! If your roofing client has come up to this level, then it implies you are doing many things correctly, from marketing, service to ordering materials. But it isn’t over yet. This is the most crucial stage in your customer’s buying journey. Why? It is much cheaper and easier to retain an existing client than acquiring a new one. During this stage, you should be following up with a potential client to give their review or feedback about the roofing services you offered to them.

Stage #5: Advocacy

This is the last stage of your client buying journey and one that takes effort to achieve. It is where your roofing client becomes an ambassador/ advocate for your brand. They talk great things about your roofing services; refer family and friends to your roofing business, and market your company aggressively through word-of-mouth recommendations.

Steps of Creating a Great Customer Journey Map in 2021 & Beyond

Step #1: Understand Your Target Market

In order to promote your roofing services effectively, you have first to understand who you are advertising to. The target market is a broad generalization of the ideal customer for your roofing company.

It is the kind of property owner that is likely to schedule a job with your roofing company.

For instance, if you operate a roof installation company, your target audience will be somehow different from a contractor who deals with leaky pipes.

As a roofer, determining your target market revolves around knowing the exact problem you solve. This assists you in having a clear perception of your ideal client.

  • Who will benefit from your roofing services?
  • Who experiences the challenges/ problems that you solve?

These are kinds of property owners that can be part of your target audience/market.

Once you understand who your target market is, you can develop ways of reaching out and segmenting them into groups.

Pinpointing your target audience can be an uphill assignment, mainly if you know all the various aspects that make up demographics within your preferred market.

Here are some factors to consider when defining your target roofing market:

a) Where your potential buyers are situated; your company only offers roofing services within a specific area (like a county, city, or state), which reduces your target audience and changes your advertising strategies. As a roofing contractor, you don’t want to waste marketing dollars displaying ads to property owners living in Tennessee when your company only operates in Florida. It would be best if you focused only on your target markets.

b) How old are the prospects you want to target?

You need to understand the age groups of people you target with your roofing services or products. For example, when Taylor Swift launches a new album, she isn’t focused on 60-year-olds with her ads. They aren’t interested in the album that was released. Thus understand whether you are targeting Millennials or seniors with your roofing services.

c) What is your target audience interested in?

When segmenting your target market, kindly concentrate on the ideal client, not generalizing demographics that might be interested in your roofing services.

Once you know who your target audience is, you can break them down into various buyer personas to assist your business in narrowing down multiple groups within your target audience/demographics.

Step #2: Highlight Your Buyer Personas

So, now you know who your ideal client is in general. However, that won’t be every property owner. Every roofing company has different kinds of clients.

Sticking with our previous example of a roofing business example- their client would include business owners, homeowners, office buildings, apartments, and typically anyone with a roofing problem.

Buyer personas are crucial for thoroughly understanding your client base and developing advertising messages specific to their problems. Listing down customer personas of your ideal types of clients helps to know what you are doing right and what could be enhanced upon.

Once you know the different buyer personas you are dealing with and crafting roofing marketing messages specifically for your audience. Each buyer persona has a different experience working with your roofing business; just ensure that it is a positive experience.

Step# 3: Customer Journey maps

Talking of the experience your previous client had with your roofing company, what does that consist of? What is the journey of each client that uses your roofing services like? At what point do they interact with your roofing company? Where are they redirected after they submit information or schedule a consultation?

Each interaction that your roofing company has with the client is a part of the client’s journey.

Think about your latest client. List down each step they took to schedule a job with your roofing business, from where they found your company, filling out their details on your roofing website, or getting a follow-up email or call later.

Mapping out the process that a property owner goes through to use your roofing services can be beneficial. In essence, the client journey is your service. Sure, you may install a new roof on their home, but the homeowner remembers more than the services offered. They judge your company depending on the quality of work and remember how partnering with you made them feel. It impacts directly on the future of your company.

Frequently Asked Questions on Customer Journey Mapping 

How did the property owner find your roofing business?

Roofing clients may find your business through Google search, online directories, printed advertisements, and external links. There are numerous ways your roofing company could be located if you are doing everything right to get your business in front of them. At Blackstorm Roofing Marketing, we offer Search Engine Optimization (SEO) services that can help prospects find your roofing company online.

How did the client reach out? 

Once a client finds your company and is interested in your roofing services, they later contact your business via one of your communication points or touchpoints. These are platforms you open to clients, including your roofing website, email, phone, the social media network, or contact form.

Let Blackstorm Roofing Marketing Experts Help You!

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The only barrier standing between your business and potential clients: It might be your roofing website design. Simple tweaks to your landing page or homepage might be all you require for skyrocketing your conversion rates.

It has worked for hundreds of roofing contractors we have worked with. Let our experts try it on your roofing website, search rankings, online reputation management, and social media adverts.

If you need help marketing your roofing company, schedule a free strategy session online with one of our growth coaches to create a fantastic experience in every stage of your customer journey today.

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Here’s Your Roofing Website Maintenance Checklist for 2021 & Beyond

Keep Your Roofing Website up to date: don’t lose clients for no reason

Most roofing contractors know the importance of having a well-structured roofing website. But they typically build a site, launch it and never return to it again, abandoning roofing website maintenance altogether. If your website isn’t adequately maintained, you are losing prospects/clients that will affect your company’s ROI.

Just like your car, we must appropriately maintain your roofing website to operate efficiently. Roofing websites require routine maintenance to ensure that all components (contact or inquiry forms, payments, payment mechanisms, images) work efficiently and safely. Creating a search engine optimized, user-friendly and responsive roofing website is an essential step in letting property owners know your roofing company exists. Still, routine upkeep is crucial if you want your website visibility to flourish and grow.

 

8 Reasons Why Roofing Website Maintenance is Crucial

1. Regular Maintenance Keeps Your Roofing Website Secure

Security is the main reason why routine roofing website maintenance is so essential. If your roofing company is utilizing a Content Management System (CMS) like Word Press or Drupal, you want to make sure that it keeps up with security updates and software patches. If you don’t do that, the bad guys (hackers) will get an opportunity to steal data from your roofing website.

2. Roofing Website Maintenance is Crucial to Boost Search Engine Traffic & Rankings

To offer property owners high-quality content, search engines like Bing or Google award higher rankings that are updated occasionally. Search Engine Optimization (SEO) determines where your roofing website will be ranked based on your site’s relevance compared to the property owner’s search.

Various roofing SEO tactics can be used to improve your site’s ranking. Some of these techniques include optimizing your site for mobile devices, regularly updating your website content with the current information, and ensuring that your site has the latest security updates.so, maintaining your roofing website is crucial to your business’ ranking on search engines like Bing or Google.

3. Routine Roofing Website Maintenance Helps to Improve Customer Experience

If your roofing website’s template files and theme are outdated, they may not show up on current versions of mobile devices and web browsers. With all the competition in the modern roofing landscape, if your site is hard or confusing to use, your company is likely losing prospects because of it. But, when you conduct routine maintenance as scheduled, you can be confident that the most recent template files/ theme are installed and operating efficiently.

When you perform maintenance on your roofing website, your site improves and becomes simple to use. Such improvements encourage property owners to stay and engage on your roofing website longer. In wrapping up, maintaining your roofing website is crucial as it enhances your site’s customer experience and promotes user engagement.

Read our detailed post on How User Experience (UX) Design Affects Roofing Sales

4. Regular Maintenance Increases Site Speed

As stated above, with all the options that prospects/client has online, your roofing website requires simple to use and needs to be super-fast. If your roofing website loads in less than 3 seconds, it is turning away prospects/clients. Maintaining your roofing website allows you to optimize all the elements that might be slowing your site down. Another advantage of routinely maintaining your roofing website is enhancing your site’s loading speed.

5. Regular Website Maintenance Attracts New Clients and Keeps Existing Customers Happy

Our roofing website maintenance services will keep your site updated with fresh and new content. This will assist in driving new property owners (traffic) to your site. Outdated roofing content may make visitors click off your site instantly.

Keeping your roofing website updated with unique, fresh content can go a long way to satisfy existing customers. Your existing customers will view and share your new content, thus making your roofing business popular. But if you stay for long without sharing fresh content, prospects/clients may assume that you have nothing to offer and may never return to your roofing website again.

6. Continue To Learn More About Your Audience

One of the daunting parts of roofing marketing is getting to know your target client entirely. Regular roofing website maintenance helps you use the analytics and understand how users are interacting with your site.

Are prospects/ site visitors converting? Are they clicking off your site immediately, or are they hanging around? Are there patterns in site visitor’s behavior? Knowing these patterns and making adjustments based on data will help you to create a roofing website tailored to your user’s specific audience.

Without ongoing such ongoing analysis, your website can become outdated, stagnant, and, worst-case scenario, useless to property owners who could have benefited from your roofing services or products.

7. Regular Website Maintenance Ensures Proper Functionality

As you launch a new roofing website and make adjustments to it, it’s crucial to make sure that it works efficiently. This can mean making sure there are no broken links and that your website works perfectly across various web browsers. This is more of a technical part of roofing website maintenance, but if you fail to do it, your website may fail to work correctly for your visitors, prompting them to click off to your competitors.

Great functionality depends on the coding of your roofing website, and as a roofer, you don’t have the time to read through lots of code lines to identify a semicolon that should be an entire colon. Ensure that your codes are consistent with the ongoing adjustment and clean is essential to run a peak-performing roofing website.

8. Routine Website Maintenance Helps in Proper Tracking & Monitoring 

When you dedicate your resources and time to roofing website maintenance, you can correctly track the results and know if you are in line with your internet marketing goals. Tracking your roofing website’s metrics can give you an overview of the progress of your internet marketing campaigns so you can know the following plans or strategies to implement.

If you are lagging behind your roofing sales goals via the roofing website, that means that you need to redesign your site to increase conversions

Roofing Website Maintenance Checklist

Maintaining your roofing website is more than buying an affordable hosting plan and making some edits to your page. An outdated website risks client annoyance, loses search engine rankings, and loses trust. To assist you to stay on top of the crucial (often overlooked) issue, we have compiled a guide on what you can expect from our website maintenance services:

Update Your Roofing Content

  • Hours of Operation

If you have a company operating hours and aren’t on your roofing website, we put them in! And if you have already included them, our experts will check to ensure they are accurate. We also notify your visitors in case you have seasonal changes in your operating hours.

  • Phone Numbers

Check your office phone numbers for consistency and typos. Also, ensure that your phone numbers are appropriately hyperlinked to help visitors click and call your roofing business.

  • Contact Address

Make sure your business address is updated/correct every place it appears.

  • Call to Action

Give your web pages a makeover to ensure you have a clear call to action. Sometimes every page will have the same CTA (like getting a free roofing quote now), but browsers will require to pass through some steps. A property owner looking for roofing services or products will want to view some photos of past projects before they decide to get a quote.

  • Punctuation/Spelling/Grammar

Look at the basic editing errors.

  • Fix Broken Links

Check all your internal and external links to ensure that they are working seamlessly.

  • Form Submission

If you have a form on your roofing website, submit a message to check whether it’s working, and you get notified of the new news.

  • Headlines

Do your primary web pages (particularly your homepage) have headlines explaining how the client will benefit from booking a job with your company? And does every headline contain a keyword that relates to the title of your page?

  • Redirects & URLs

If you have recently changed the name of your webpage, you should make sure that users who are searching for the old page get redirected to the new one Instead of getting a “not found” error)

  • Image Alt Tags

Sometimes you can improve your roofing SEO by adding alt tags to your primary images. This can help your site to rank higher than other roofers for the same keyword

Design

These are tweaks that  relate to the feel and look of your roofing website, which may include but not limited to:

Branding

Has your roofing logo changed? What about the colors your company uses? If yes, has it reflected on your roofing website? Besides, if you initially used a low-quality logo but have changed it late to a new one, you need to update that on your roofing company website.

  • Replace Stock Images with Custom Photos

Roofing stock images may be essential to get your website running. But authentic photos are deemed to be more powerful.

  • Optimize Images

 You need to replace low-quality crop images to suit your overall design. Besides, replace large photos with compressed or re-sized versions while retaining quality.

  • Check Display on Mobile Devices

Pull up your roofing website on your mobile phone to see how it appears. Furthermore, you can also check how it appears on different desktop browsers.

Platform & Hosting

These problems may prompt you to contact your web host provider:

  • SSL security certificate

Check if your roofing website URL starts with “HTTPS” If not, you need to contact your web hosting provider to get a basic security certificate for your roofing domain.

  • WordPress Plugins and Theme

It is highly recommended that you use the latest versions of plugins and themes activated on your roofing website.

  • Backups

Typically you want to automatically backup your roofing website. This will help you, especially when you make a mistake when editing your roofing site.

Hire a Roofing Website Maintenance Team

Why You Should Hire a Roofing Website Maintenance Team

As a roofing contractor, you have lots of duties to perform. Managing employees, handling clients, keeping appointments, and meeting deadlines can be daunting at times. Neglect and inexperience can ruin the functionality and look of your roofing website.

Now that you understand that web maintenance is just as crucial as designing a roofing website, it would be equally important to discuss the benefits of hiring a website maintenance team. Although you can take the responsibilities of maintaining your site yourself but hiring a roofing website maintenance agency will be advantageous in the ways listed below:

  • Since you are partnering with a website maintenance company specializing in the roofing niche, you can count on their expertise since they know what to expect, look for, and resolve issues.
  • Hiring a roofing website maintenance team frees up your time to concentrate on another important aspect of your business without having to think about your site at all.
  • Outsourcing a website maintenance team is cost-effective and can resonate with your budget. You don’t have to break your bank to find a package that’s ideal for your roofing business.

If you have come this far, you know that designing a roofing website is not enough, but maintaining it is highly recommended. And if you don’t have the skill or time to maintain your roofing website, it is advisable to outsource a website maintenance agency like Black storm Roofing Marketing.

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Let Us Help You

At Blackstorm Roofing Marketing, we don’t just create unique online experiences but also offer website maintenance services since we understand how site security and maintenance are essential in maximizing your roofing website performance.

We provide reliable and affordable website maintenance services with no long-term contracts. We offer online reputation management, PPC, retargeting ads,  support, update backups, and above all, peace of mind knowing that your roofing website is in good hands.

Schedule a free strategy session with one of the marketing experts to discuss how we can help you maintain your roofing website today.

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22 Roofing Marketing Ideas That Work in 2021 and Beyond!

Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?

There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.

High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.

If you want to market your roofing company, keep reading for 30 practical roofing marketing ideas. Or schedule a free strategy session online with one of the Growth Coaches or call us at 1(865) 205-8822 if you need help creating an advertising campaign for your roofing business.

Roofing Marketing Ideas- Online

1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions

Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.

Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.

Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.

 

Pro Tip:

  • Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
  • Create a sales funnel and quality landing pages to capture roofing leads.
  • Contact our experienced web designers know if you need help to build or redesign your roofing website.

Invest in SEO to Get Found in Local Searches2. Invest in SEO to Get Found in Local Searches

Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.

If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.

Run a PPC Campaign to Get Immediate Results3. Run a PPC Campaign to Get Immediate Results

You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.

Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)

To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.

Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.

However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.

When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.

Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.

Connect With Your Prospects through Social Media Advertising4. Connect With Your Prospects through Social Media Advertising 

Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.

To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.

Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.

Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.

5. Use Video Marketing to Showcase Your Roofing Projects and Brand

They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.

You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:

  • Portray your competitive differentiators
  • Boost online engagement
  • Establish your roofing brand and its personality

Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.

6. Solicit Genuine Online Customer Reviews

A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.

Review management is an essential part of running a successful roofing business online. Prospects turn to online reviews to see the experience others had with your business. You must manage your online reputation to ensure that options select your business.

You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.

Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.

7. Blog about the Latest Trends in Roofing 

 Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.

8. Nurture Roofing Leads to Convert With Email Marketing

If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.

An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.

9. Ask Roofing Material Manufacturers for Backlinks

External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.

Set up Call Tracking for Roofing Business

10. Set up Call Tracking

If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.

11. Use Multichannel Roofing Marketing

Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.

12. Use Geofencing Advertising to Reach More Roofing Leads Online

Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.

With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.

Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.

As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.

13. Use Analytics to Measure Your Roofing Advertising Campaign Success

The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?

While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:

Measure Advertising, Revenue, and Sales

Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.

But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.

Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.

14. Use Retargeting Ads

Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.

Roofing Retargeting Ads

Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.

You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.

Offline Roofing Marketing Ideas to Reach New Prospects

15. Make Money from Bad Weather

By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.

Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.

PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.

Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.

The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.

16. Sponsor a Local Event or Sports Team

There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.

Roofing Direct Mail Campaign

17. Run a Direct Mail Campaign

Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.

Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.

18. Trade Shows to Get New Commercial Roofing Leads

Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.

19. Give Away Something for Free

Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.

You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.

20. Get Involved in the Local Community 

Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.

Roofing Marketing Ideas- Leverage Technology

21. Automate Online Marketing 

Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.

Automate Online Roofing Marketing 

22. Nurture Customers with CRM Technology

Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.

Improve Service Delivery with Emerging Technology

Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.

How to Market Your Roofing Company-Wrap Up

Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.

With this post, you now have helpful hints on how to market your roofing company, both online and offline.

Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.BlackStorm Logo

At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.

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8 Signs Your Roofing Business Needs a New Internet Marketing Campaign

Digital roofing marketing has become the most efficient ways for roofers to maximize their growth and reach. No matter the size of your company, you cannot wish to make more money in the roofing industry without a vibrant online web presence.

One of the surefire signs that your internet marketing isn’t working is not to achieve the results you want from your roofing marketing campaigns.

However, knowing whether your roofing marketing requires an overhaul isn’t always a walk in the park, as there can be many pitfalls in your current strategy.

The sad reality is, you may not understand whether your roofing marketing is effective if you don’t know what marketing metrics to track or how to monitor them. If you are looking out for a sign that your digital roofing marketing needs an overhaul, check out our list below:

Converting Leads into Paying Clients

1. You Are Not Converting Leads into Paying Clients

Digital roofing marketing is all about generating roofing leads and converting them to clients. You want more prospects/clients to learn about your roofing business, and more importantly, convert those prospects/clients into a sales contact, opportunity, or similar things.

If you are getting lots of roofing leads but can’t seem to convert them, go back to the drawing board and see what’s not adding up. Consider the CTAs of your roofing website, the quality of content you published, or the keywords you target. These factors could be the leading cause of your challenge or problem. Whichever the reason, low conversion rates are a sure sign that your roofing marketing strategy needs an overhaul.you are getting little or no traffic in your roofing website

2. You are getting Little or No Traffic In Your Roofing Website

If you are getting no or little traffic on your website, that might be a bad sign.

No traffic implies your roofing marketing efforts are not helping to drive prospects/clients to your roofing website or social media accounts.

Most platforms like Google or Facebook have their unique algorithm, which shows content seen by the browsers.

The proper roofing marketing techniques will help you make most of these complex algorithms and drive lots of traffic to your company through the right platforms.

 

3. Your Roofing Website is Buried in the Second or Third Page of the Search Results

Property owners/managers utilize search engines like Google or Bing to find roofing contractors near them every day.

If prospects/clients are using Bing or Google to find roofing businesses like yours, but if your roofing website is not ranking high in the search engine results, you will likely lose tons of prospects to the competition.

Some roofing websites will rank higher than others in the search results.

This is because other companies invest in their roofing SEO to rank on top of the search engine results.

Don’t leave your search rankings to chance; ensure you have a comprehensive roofing SEO strategy that’s actively working to place your roofing website at the top of search engines.

 

4. You Are Not Reaching Your Target Audience

One advantage that sets internet marketing apart from conventional approaches is your roofing business’s connection level can strike with clients.

Nowadays, you can track the prospects you want to target, understand their interests, and later use those details to establish a lasting relationship with them.

If you are struggling to reach your target market, it’s time to revamp your digital marketing approach ASAP. Don’t assume clients will know your services through recommendations from neighbors and friends alone.You Are Not Reaching Your Target Audience

5. You Are Losing Advertising Dollars

Internet marketing strategies for roofers can produce a great return on investment, even when you spend a small amount. But it is straightforward to waste money on an online marketing campaign, especially if you don’t know what you expect. And if your roofing marketing strategies are wasting your advertising dollars, it may be good to start working with a reputable roofing marketing agency like Blackstorm Roofing Marketing.

 

6. You Are Obsessed With Viral Content

Roofing content marketers are always fascinated by viral content. That implies creating a story that produces lots of likes, shares, clicks, comments, etc. But clicks to your roofing website are only essential if they are relevant.

While it sounds fantastic to say that one of Facebook’s posts received over 20k clicks, there are slim chances that those clicks are relevant to your roofing services or products.

High volume of irrelevant traffic can produce increased bounce rates, which can hurt your search rankings. So, if your roofing content approach is all about going viral, it’s time to revamp your marketing strategy and start focusing on quality over quantity.

 

7. The Returns of Your PPC Campaigns Are Abysmal

Pay-Per-Click adverts are great ways to get in front of prospects/clients and obtain roofing leads, but they can be super expensive, especially if not done right.

Many roofers achieve poor results from paid ads because they don’t target correctly, browsers aren’t converting, or the Cost per Click is above the roof. The key to effective roofing PPC campaigns is targeting the right audience with the right content. If you are not sure where to start with your PPC campaign, our growth coaches can help.

You Are Not Achieving The Desired Revenue Numbers

8. You Are Not Achieving The Desired Revenue Numbers

The last but most crucial sign that your roofing marketing needs a revamp is to hit your income target. If you are using money or time into your online roofing marketing, you should be getting actual outcomes in terms of revenue. If your roofing marketing dollars aren’t paying off, it may be time to revamp your current marketing strategy.

If you don’t see the leads, dollars rolling in, and traffic, it’s time to take a different approach or try another roofing marketing agency.

If any of the signs we covered above apply to your roofing business, it makes sense to start working with a reputable agency like Blackstorm Roofing Marketing.

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Are you searching for a roofing marketing agency? Schedule a free strategy session with one of our Growth Coaches, and we’ll see how we can help your roofing company grow online!

Categories
Marketing Local Marketing Roofing Roofing Sales Tips

8 Important Qualities of a Good Roofing Estimate

The roof is an integral part of your house and can also become one of the most expensive to install, repair, and replace if left unattended. Shopping around for your upcoming roof replacement or repair project can be a mind-boggling experience, particularly when you start getting numerous estimates from different roofing contractors.

 

However, the process of hiring a roofer shouldn’t be an overwhelming undertaking. If due diligence is done and you know the kind of information to look out for in a roofing estimate, selecting a roofer to install, repair or replace your roof should be a breeze.

 

 So, what essential details should you look for in an estimate for your upcoming roof repair or replacement project? 

 

Essential Elements to Look Out For In a Professional Roofing Estimate

As a homeowner, you should know what goes into a proper roofing estimate. This way, you won’t fall prey to predator roofing scams that appear right after a significant storm.

 

 Before you obtain an estimate, it is highly recommended that you contact a roofing contractor or visit their site to see if they offer a free roofing estimate or not. You can reach multiple roofers in your area to contract and compare which contractor is the best roof repair or replacement estimate for your home. This is exceptionally critical since roofing is a considerable investment you will have to make once or twice in your lifetime.

 

All roofing estimates are not created equal. That explains why you should review crucial information in each estimate before making the final decision. A fair roofing estimate should include all the details you require; if not, please ask your contractor.

 

Without further ado, here are some elements that you every legit roofing estimate should contain:

roofing estimate project description

1. A Full Project Description

Your preferred contractor should give a detailed overview of the tasks to be done, including the payment terms, team members responsible for specific jobs, and the start and end date in their roofing estimate.

 

All flashing locations, material types, and even the size of fasteners and nails to be utilized should be itemized. The contractor should define each item clearly in their estimate to help you make an informed decision. Furthermore, it would help if you got that roofer’s estimate in writing to help with your project results.

 

2. Warranty

If the roofing services you booked come with warranties, your roofer should include such information in the estimate. The guarantees of materials and artistry must be presented precisely in the roofing estimate. Often, limited lifetime warranties will offer protection during the initial years of your roof’s lifespan and become typically ineffective after a specific number of years.

 

 Your roofing estimate should clearly explain whether you can transfer the warranty to a new owner if you sell the home. When a good contractor offers you a free roof estimate, he/she will explain all those details down in writing. 

  

3. Roofing Materials to be Used

All roofing materials to be used in completing your project are crucial when calculating the total cost. Such materials may include but are not limited to soffit components, shingles, flashing, gutters that should be replaced, and any other material your roof will require. Even the sealant utilized in waterproofing open areas needs to be added to the roofing cost estimate.

 

All the materials to be used in your project should be included in the roofing company estimate. If you realize that one estimate fails to capture some items listed in all the other bids, then that’s a warning signal.

 

4. Company Contact Details 

A reasonable roofing estimate should include business contact information such as company name, email address, phone numbers, and postal address. These details will help you ask questions, if any, about the estimate you have just received from your roofer.

 

The contractor’s licenses and insurance should be put prominently so that you can rest assured that they are a legit roofing company. If a roofer doesn’t have the appropriate insurance or licenses given by the city or state, don’t hire them for your project. 

Cost of roofing Permits and Labor

5. Cost of Permits and Labor

Every item in your roofing estimate should have labor factored in it. Your roofer’s labor should be listed clearly in the final roofing project cost estimate. For instance, your EPDM roof cost on your estimate will be the cost of the material plus the labor involved in repairing, replacing, or installing them.

 

Every roofer will have a different labor cost, but the material prices will be almost the same in a given area. Likewise, the cost of permits varies from one location to another, but such details should be included in your estimate.

 

6. The installation Method used to replace or install a New Roof

The installation technique, number of nails used on each shingle should be included in the final cost estimate. If your roofer doesn’t use the hand nailing method, you may miss this section in your assessment. If so, you can assume that the contractor will use the air nailing technique in your project. 

 

7. Clean Up and Dump Fees

After the process of roof tearing off is over, lots of debris will come out of your house. Such waste will be loaded into a truck and dumped at any site your contractor deems preferable. Your roofing project estimate should indicate the cost involved in taking the debris to a landfill and the labor costs involved.

 

The estimate should include the expense of such clean-up after your roofing project is completed in the same breath. The time is taken to collect nails and missed house debris to ensure that your property is spotless should be included in the roofing estimate.

Timeline of the Roofing Project

8. Approximate Timeline of the Roofing Project

The roofing estimate must clearly state the start and end dates. This can be altered if they find more damage after the roof repair project starts.

 

 What Are the Early Warning Signs That You Need a Roof Replacement Estimate? 

It can be hard to know when your roof is almost falling apart, but you should keep a close eye on these telltale signs: 

 

  • Loose or Missing shingles: if most of your shingles are loose or missing, then you need to contact a professional to inspect your roof and give a reasonable roof replacement estimate.

 

  • Sagging: if you notice a saggy roof, that’s a surefire sign that you might require a roof replacement cost estimate. Failure to act promptly will make your roof collapse.

 

  • Signs of Water damage: Checking in your attic is the best place to begin. If you notice mildew or mold growing in the attic, it’s recommended that you schedule an inspection and estimate for your roof replacement.

 

  • Debris in gutters: If you find granules via your downspouts and gutters after rain, it’s time to get a roof replacement estimate from a reputable roofing contractor. 

 

  • Abnormally High Energy BillsIf your energy bills have increased recently and you don’t know why then you need to have the roof inspected by a professional and get an estimate to have your roof replaced or repaired.

 

 Roofing Estimate-Takeaway Points

As a homeowner, you are likely to get multiple estimates from roofers in your area. But it would be best if you determined whether the contractor you choose meets all the above requirements on his or her roof replacement or repair estimate. 

 

Even if you choose a high-end roofer, make sure he/she is a certified installer of the roofing materials used, has the proper licensing and right insurance, and doesn’t subcontract the work.

 

If your roof is not performing its role of safeguarding your home and belongings from the elements, then it is time to schedule an estimate for your repair or replacement project.

Categories
Google My Business Growth Strategies Local Marketing Reputation Management Roofing SEO

How To Improve Your Roofing GMB Listing

Google My Business or “GMB” is a free tool that helps you manage how your roofing company appears on Google Search and Maps. If you are a roofing contractor and your business does not have a GMB listing, then property owners may as well assume that you don’t exist. Getting your roofing Google My Business listing optimized and verified adequately is an important step for proving to business or homeowners that you exist.

 After all, when property owners want to hire a roofer for services, they conduct a quick local search online (say “roofing contractor nears me”), visit your business, or book a job the same day. So it’s crucial the details about your business that appear when prospects/clients search Google are as complete, optimized, and accurate as possible. This post will explain why your local roofing business needs a GMB listing and tips on how to optimize your current listing to generate more leads for your company.

 

5 Reasons Every Roofer Must Have an Optimized Roofing Google My Business Listing

 

 One of the initial places that property owners looking for your services and products will go online is conducting a Google Search. According to Google, over 50% of all searches have a local intent, and business location is one of the significant items sought by local searchers. This shows how your roofing business stands to benefit by showing up in Google search. The fastest and easiest way to show up in local search is by having a Google My Business Listing.

Here are some benefits that you stand to enjoy by having an optimized roofing GMB profile:

 

1. A properly optimized Roofing Google My Business Profile Increases Your Visibility online.

One of the significant advantages of creating a roofing GMB listing is that it enhances your business’s visibility over the internet. When you search for a roofing product or service on Google, the first three things that show up are Google Adwords adverts, followed by a map with local 3-pack; lastly, organic search results show up.

 The once inclusive 7-pack is now restricted to only three listings hence the name local 3-pack. Many roofers worldwide have been trying several SEO hacks to get in this unique category. Still, most of them don’t seem to realize that by verifying and improving their Google My business listing, you can boost your chances of appearing in the list. Having your roofing website appear in the local-3 pack can help you tap into potential revenue since Google displays your business on Google Maps and puts it’s before the organic search results.

 

2. Roofing GMB Helps You Share Information with Your Potential Customers

Your roofing Google My Business listing allows you to share crucial details about your business, including your working hours, contact information, and address. It helps you to share updates, offers, and the latest news. These posts appear on Google Maps and Search, allowing you to keep in touch with prospects/clients and keep them updated.

 

3. A Good Roofing GMB Ranking Will Help Your Business Earn Trust from Clients

One of the major hurdles that modern clients face is building enough trust to book a job with your roofing company. As a roofing contractor, your role is to help property owners make that jump as swiftly as possible. To achieve this, one of the simple things you can do is helping prospects/clients to understand that your company has an actual location.

 Due to the inherent confidence and trust most prospects place in Google, your roofing company benefits whenever it shows up in a local search, as potential customers will be more likely to trust your roofing brand.

Roofing Google My Business Listing Increases Sales & Traffic

4. Roofing Google My Business Listing Increases Sales & Traffic

One major problem local roofing businesses face is maintaining relevant, high-quality traffic and steady qualified leads filtering through their doors. While there is no practical way of avoiding ups and downs throughout the year, having optimized roofing GMB can significantly improve your numbers across the board.

 

5. Stand out From Competition

Your roofing GMB profile displays the vital information prospects require to engage with your company. It also shows a brief description to assist prospects in identifying promptly if your company is what they are searching for. Your roofing Google My Business profile gives you a chance to stand out from other roofers online in a client’s first scan through search results-don’t pass that benefit!

 

How to Perfectly Claim, Verify and Optimize Your Roofing GMB to Rank Higher in Local Search Results

If you are just getting started with local SEO, here’s how you can set up your Roofing GMB properly and outrank other roofers in your neighborhood.

 Create /Claim Your Roofing Google My Business Listing

To dominate the local search results; your roofing business must show up in the local-3 pack of the Search Engine Result Pages. The first step in improving your roofing GMB profile is adding your business to Google maps if you have not already done so! Follow the steps below to create /claim Google My Business listing for your roofing company:

  • Login to a Gmail account that you want to be associated with your roofing business (or create an account if you don’t have one already)
  • Visit google.com/business and choose “start now” in the right-hand corner
  • Enter your roofing company name
  • Enter your business address
  • If you visit client’s locations, rather than having them come to you, tick the box “ I deliver the goods and services to my customers.”
  • Select your business category –try to come up with a name that suggests to Google the kind of prospects/clients that will be seeing your roofing GMB listing.
  • Add your roofing website or business phone number
  • Select a verification option. If you are not ready to verify your roofing business yet, click “try a different method” or “later.”

Verify your Roofing Google My Business Listing

Google offers several ways to verify your roofing GMB profile but may not provide all the below options for verification. Here are some possibilities that Google can provide you with to verify your listing:

  • By postcard
  • By phone
  • Bulk verification
  • By email
  • Instant verification

Postcard Verification

This is the most common roofing GMB verification option. Google will send you a postcard (via snail mail) to your business address. This postcard will have a verification code attached to it to enter your listing to verify it. Here is how you verify your listing using a postcard:

  1. If you have not signed in to your GMB listing, login now and select the business that you want to verify (if you have already logged in, you will be at the verification step)
  2. Make sure that your roofing business address is correct. Optional: Add a contact person to who the postcard will be addressed.
  3. Click “mail.” The postcard should reach you within five days or less.
  4. Once you have obtained your postcard, login to your Google My Business account. If your company has more than one location, choose the location you want to verify. If you have just one, click “verify now.”
  5. In the code field, enter the five-digit verification code attached to your postcard. Click “submit.”

If your postcard never arrived or you lost it, you can request another one by login into your roofing GMB listing and clicking the “request another code” banner on the top of your screen.

A. Phone Verification

Not all roofing businesses will be given the option to verify by phone. However, if you are given this option, Google will text you a code. You will enter this code and click submits.

B. Email verification 

If Google gives you this option, ensure that your email is up to date, and Google will send you a verification code. Just click the verification button in that email to verify your listing.

C. Instant Verification

If you have verified your business via Google search console, you may be offered an option of instant verification.

 

Business Name

Now that you have verified your roofing GMB listing, it’s time to finish fleshing out your profile. Once you have signed in on your Google My Business listing dashboard and your company is verified, take a look and add as much information as possible. Go to the “info section” tab on the left side and start editing your business information. You have already done this when you verified your GMB listing, but ensure that your business name is the same across the internet.

For roofing seo purposes, you want to ensure that your business name, address, and phone number are consistent across all other websites such as HomeAdvisor, directory sites, the local chamber of commerce, and BBB HomeAdvisor where your name is displayed.

 

Choose a Category That Best Fits Your Roofing Business

This is probably the most crucial part of improving your roofing GMB listing. If you fail to choose the right primary category, your business will never rank locally in Google maps for roofing keywords. It is that simple.

You need to select a category that best represents your roofing business. If your primary service is roofing, ensure your business category is “Roofing contractor.” There is no other option for that.

If you do gutters, siding, windows, or any other subcontracting work, list such services in the additional categories section.

 

Hours, Website & Phone Number

It is crucial to place your roofing business hours, but it is advisable to update them whenever they change. Google provides the ability to customize hours for special events and holidays. Make sure to list accurate hours when you are open for business.

This can be overwhelming for clients if it says you operate 24/7 and you close at 6 PM. Make sure you get your operating hours right.

Your phone number should be your primary office line-because this is the number that prospects/clients will see across the web, so make sure that you get it right!

 

Add Photos to Your Roofing Google My Business Listing

Upload photos to your Google My Business Listing are crucial for increasing engagement and signals to Google that your business is active. First of all, ensure your cover photo, profile photos, and logo are filled in.

From there, you should try to upload as many photos as possible for the exterior/interior office, pictures of completed projects, or team members, and more.

 

Business Description

The business description section gives you a chance to tell prospects as well as Google what you offer. What are you good at? Why do clients prefer your services?

Sell your roofing company; don’t be spammy in your description. Don’t try to stuff keywords thinking that will help your rank higher in search engines.

Property owners who are researching your company will also look at the bottom of the knowledge panel; therefore, it is a great chance to let them know who you are.

Get Roofing Reviews

 

Get Reviews

Google knows that reviews are the #1 influence on client buying, so this is a significant ranking factor in their algorithm. Although it may take some time to collect Google reviews from previous clients that you have worked for.

Not only do Google reviews allow clients to trust your business more, but Google will also portray “Gold stars” in search results for your business when prospects come across your website online.

Here are some tips to optimize your roofing Google My Business listing with reviews:

  • Start with loyal, long-time clients to keep the momentum going.
  • Make it simple for clients to leave a review.
  • Ask! Studies show that over 60% of clients will review your business when asked to. Do so via email, text, in-person conversations, and social media platforms.
  • Have a “reviews” page on your roofing website with a CTA to leave one
  • Respond to reviews (including negative ones). This feedback encourages other customers to leave a review, reveals lots of details about your roofing business to prospects, and enhances your local SEO.

 

Services/Menus

If you sell roofing services, like repair, replacement, or installation, and have a “menu” of services, the list of the new services in roofing GMB is a great new addition.

The services list helps you categorize and list all your services and their prices to help potential clients see what they provide. It is a new feature in roofing GMB but a crucial one.

You should be offered as many details as possible. Separate your services into subcategories and categories. For instance, “Roof Installation” could be a significant category. Subcategories could be the kind of roofs you install. Write a clear description of such roofs if possible.

Roofing GMB Optimization

Include Roofing Map Optimization to Your GMB Listing

There is a close relationship between roofing higher map rankings and Google My Business listing; it becomes more crucial during the optimization process. Blackstorm Roofing Marketing offers Google optimization as a part of our internet marketing services, which covers every aspect of your online presence, from GMB profile to roofing map optimization.

 

Make Regular Posts to Your Roofing Google My Business Profile

Just like with your social media platforms, you can post to your roofing GMB profile about offers, announcements, products, or events. Posts are created in your listing Dashboard and appear on the updates section towards the end of your profile. Regular Google posts increase the number of actions taken by clients who find your profile. It will make consumers follow your roofing company and get notified of new updates and posts.

 

Get Most Out Of Your Roofing GMB Listing Today

Google is always looking for the level of engagement you have with your searchers with your roofing GMB listing. The more interaction, the higher your chances of ranking higher in Google Maps and organic search in general. This means that you need to keep on improving your roofing Google My Business profile.

Having an active roofing GMB listing will help local clients to find your business, and encouraging those clients to leave positive reviews will drive even more property owners into your establishment.

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I hope this post has given you another reason to log in to your Google My Business listing and get super busy! If you have any other questions about improving your roofing GMB listing, schedule a free strategy session with our experts today.

Categories
Local Marketing AdWords Local SEO Marketing Reputation Management Roofing SEO Social Media

Proven Marketing Strategies for Roofing Companies

Are you frustrated because of buying roofing leads without seeing any noticeable results on your bottom line? 

Are you wasting your advertising dollars on a roofing marketing company that does not produce the desired ROI? 

This post will offer a step-by-step guide to create a proven digital marketing plan/strategy that will transform your business into a non-stop lead generating powerhouse if that sounds familiar. 

How many times have you come across a killer roofing marketing strategy and asked yourself,

“Wow, I wish I would have tried that in my company.”

 (Glossier, am staring at you)

The sad reality is, when you are marketing your company alone, it can be daunting to tell whether your roofing marketing plan is as powerful and comprehensive as it could be.

To help ease the uncertainty, we have created this post to show you how to create effective roofing marketing strategies that leave no stone unturned.

Without further ado, let’s look at the strategies our experts implement to help your roofing business get more leads, book jobs, and make more money.

Optimized Conversion Website

Get an Optimized Conversion Website

Optimizing your roofing website to get more leads is a no-brainer. However, it is not as easy as touching your “click here” button on your roofing website’s homepage and watching the leads streaming in like a flood.

Instead, designers and marketers need to take a more tactical approach. This article will discuss effective tips that work to optimize your website to become a non-stop lead generating machine.

Without further ado, let’s unpack the five simple ways to optimize your roofing website for conversions.

  • Relevant

Your potential clients are searching for information that is relevant and unbiased. If you can engage your leads through your content, turning them into paying clients will be a breeze.

Engagement refers to the close connection between your roofing business and its clients. And it’s what drives referrals, viral growth via social media, and improved online reputation for your business, so it’s not a small thing!

Quality content is the key to increasing engagement. Whether through email newsletters, witty social media posts or unmissable roofing blogs, the way you write your content has a huge impact on whether your leads will convert into paying clients.

  • Mobile

Do you know the first thing that your prospects do when they wake up in the morning? They check their mobile phones ever before they hug their kids or do a morning run. Since you don’t want to lose potential clients accessing your landing page on other devices than your desktop, that’s why you should partner with our web designers to make your roofing website perform optimally on mobile devices.

Moreover, Google rewards mobile-friendly websites with higher search rankings. So, having a responsive and mobile-friendly roofing website design is crucial for search engine optimization and increasing your conversion rates.

  • Fast

Site speed has a direct impact on your conversion rates, particularly for mobile pages. The reason why site speed affects conversions is simple; Google rewards fast websites with higher organic rankings. A roofing website that loads short will lead to a pleasant user experience, while slow ones will give users a poor experience. If you want to skyrocket conversions in your business, make sure your site loads in less than three seconds.

  • Professional Looking

If you don’t want to lose potential customers to the competition, make sure that your website looks professional. Here are some issues that may make your site appear unprofessional; low-quality content, bad design, and low mobile experience. If you need help building a professional conversion-focused roofing website for your business, talk to our experienced designers today.

  • CTA Buttons

A Call to Action button is a form or link put within your website or blog content to attract prospects’ attention, turning them into leads. Well-designed CTAs should be strategically placed in your content in an eye-catching location where there is no flow disruption. It should be visually appealing and visible from a distance but not distracting users from other page elements.

As a client of Blackstorm Roofing Marketing you will get a roofing website that is custom-built for conversions;

  • A responsive and mobile-optimized website that performs optimally on all devices
  • Easy to tap CTA buttons for cell phone users
  • An updated roofing blog with freshly published content
  • Multi-step CTA’s that convince prospects to request additional information

Your roofing brand will look amazing, and prospects will want to book jobs with your company.

We have proven this over and over in our testing. And we will set up a conversion-optimized roofing website for your business in less than three weeks.

Optimize Website For SEO

Optimize Website for Search Engines

Modern property owners are tech-savvy and will do some research first online before contacting your roofing company. They turn to search engines like Google, Yahoo, or Bing to discover roofing contractors near them. If they don’t find your website via Google search, they will book jobs with your competitors.

 Website optimization is the process of using advanced roofing marketing strategies, tools, and experiments to ensure that your site shows up in the Search Engine Result Pages (SERP) when potential clients look for your services or products online. Knowing to optimize your roofing website for SEO is key to your business success. 

 Here are the three steps you can take to optimize your roofing website for search engines:

  • Quality Content

If you want to achieve higher organic rankings and make your business more visible, you must consistently publish quality content. It is the kind of content on your site that will keep glued there or clicking off to your competition.

Here are some key advantages of publishing rich-value content on your roofing website;

  1. Quality content generates High Click-Through- Rate (CTR), which Google considers crucial when raking roofing websites.
  2. Quality content produces Backlinks: Getting valuable backlinks from high authority sites shows Google that your website is trustworthy and rewards it with high organic rankings.
  3. Valuable content helps you to include keywords: keywords help your company to compete with other roofers in the neighborhood.
  4. Quality Content Improves User Experience: SEO involves several roofing marketing strategies like utilizing keywords, generating backlinks, and writing quality posts.
  • Blog

Consistent blogging will help to optimize your roofing website for search engines. This means that you write roofing blogs that utilize keywords, optimized images, internal links, and effective headlines to make your site visible to search engine crawlers. If you want to optimize your website for search engines, make your blogs easy to read and informative to attract leads that may be looking for answers to their roofing problems online.

  • Gain Authority over Other Mentions (aka backlinks)

Backlinks are a crucial factor in helping your site rank high in search engines. When authority sites in the roofing industry link to yours, Google interprets that as a sign of your site’s credibility. As you develop an excellent backlink profile, your webpage rankings will hit the roof.

Getting quality backlinks takes effort and time, but the results are worth it. Consider contacting your niche influencers and other blogs to get backlinks. Share your posts with them and point them to a page where you have written helpful tips.

Optimize Local Map Listing

Optimize for Local Map Listings

Your prospects use Apple or Google Maps to identify nearby local roofing companies. However, these maps are not just for visibility only, but also for positioning your brand ahead of the competition. The ultimate goal of using Google maps for marketing is not for ranking higher on searches, but to attain high placement in local business listings on the relevant search engine result pages.

Today, we will share seven super simple tips on how to optimize your local map listings. 

So whether you own a local small roofing company or a large one with various locations, you will love the incredible roofing marketing strategies and level up your local roofing company.

  • Fill out 100% of Required Information

By filling out all the required information in your map listings, you stand a chance to appear in local searches and engage with your prospects. You should fill out the information about your business name, address, and phone number. Always remember that the simpler you make it for potential clients to contact your business directly from your map profile, the higher chance your business has to make more money.

But why fill out all the information in your map listing? Here are the top reasons:

  1. It makes your roofing company appear more credible online
  2. Get found in the local roofing Google search results
  3. Convince prospects to book jobs with your company
  4. Persuade previous customers to return
  5. Makes your roofing marketing strategies more effective.
  • Post Pictures

Google or Apple maps are inherently visual platforms that go over and above the maps themselves. Roofing company listings that have photos are more appealing than those without, which sets your company apart, but posting pictures can help optimize your map listing. Images are incredible tools for marketing your company, so be sure to leverage that in your roofing marketing strategy.

  •  Get Online Reviews

Prospects are always comparing your business with other roofing contractors in the area, and getting more online reviews is one way of setting your brand apart. Reviews on Google maps may be the only catalyst your business needs to grow and outrank the competition. 

 Since Google hosts most of the reviews over the internet, such reviews can mean the real difference to your ROI. Google maps make it easier for prospects to find your roofing company. Moreover, it draws attention to bring in new leads too. You need to know how to leverage the power of online reviews.

Besides soliciting client reviews, you need to respond to them whether they are positive or negative promptly. This will help your business to win customer’s trust, resulting in booking more jobs.

  • Add Services

 If you want to rank high in your business map listing, it is essential to categorize your business correctly. For your primary category, choose the one that best represents the services you offer. By listing your services, you will be ranking for keywords that are related to your roofing company.

  • Embed Map on the Website

Another roofing marketing strategy to help you rank higher on Google Maps is to embed a map on your website, which most of your competitors do on their contact us page. This is just another trick of telling Google that your roofing business is situated where your listing describes. Use the same physical address as you have included in your map listing.

  •  Consistent NAP

Google or Apple maps rank roofing companies it can trust and checking the consistency of your Name, Address, and Phone number across the web is one way of determining your trustworthiness. For instance, let’s say you have a company called “North Shore Roofing Company”. Make sure you use the exact name in your Google My Business profile without altering it like N. Shore Roofing Company. Besides, ensure you use identical words in your online properties like websites, directories like Yelp or Better Business Bureau, amongst others.

  •  Get More Citations

In simple terms, a citation is a mention of your business info on another website. A right citation should include your address, phone number, and other details about your roofing company. Sources help to portray your company’s credibility and authenticity in a specific country, state, or city. 

By getting more citations, you will be showing search engines that your business is credible and thus deserve a higher ranking on Google or Apple Maps.

Google Ad Campaign

Start a Search Ad Campaign 

Search advertising (also known as paid search marketing) is an effective way of growing your roofing company in an increasingly competitive landscape. With lots of roofing companies eyeing the top spot on the search engine results, search ad campaigns provide a better way of promoting and growing your company online.

Search advertising is a practice where your roofing company uses paid advertisements to appear on Search Engine Result Pages. Here, you will bid on keywords that prospects may use when looking for your services or products online. These ads, generally known as Pay-Per-Click, come in several formats.

Here’s how you can set up a search ad campaign for your roofing company;

  • Build a Relevant Landing Page

One of the primary components of starting a search ad campaign is to have a high-quality landing page associated with your ad. Your landing page presents an opportunity to convince a roofing lead to convert, buy your services or products, download a resource or fill out a form. You require high-quality landing pages to improve conversion rates and lower conversion costs.

The essential quality of a useful landing page is relevance; just as your ad should be relevant to the keyword, your page should be relevant to your search ad. Your landing page should address the user’s search query directly for it to improve your conversion rates. Thus, it would help if you put in time and effort to optimize your landing pages.

  •  Focus on 20% of Keywords that will Bring 80% of the Results

If you want to improve your search ad campaign conversion rate, you need to have the right roofing marketing strategy. Knowing how to target the right keywords for your search ad campaign will help you reach more interested property owners with relevant offers and content, spend less money, and waste less time. Thus, it would help if you focused on fewer keywords that have huge buyer intent and will bring more revenue to your roofing business.

As you create your roofing keyword list, don’t forget to add negative keywords. These are search terms that you don’t your ad to show up for and are crucial in any search ad campaign since they help control cost and keep your ad relevant to your prospects/clients.

At BlackStorm Roofing Marketing, we want your roofing brand to be visible prospects look from. It’s how our proven roofing strategies work.

When it comes to internet marketing, you want your roofing brand to attract a prospect’s attention. We will have you listed on Bing’s and Google Pay-Per-Click advertising platforms, in Instagram & Facebook platforms, popular blogs, and website, all over the internet.

Our PPC services for roofing contractors will make prospects notice your brand, and helps them to submit an estimate directly to your company.

Start a Retargeting Campaign

Retargeting ads remind your website visitors of your roofing products or services after they leave your site without taking any action. Even if your roofing website is conversion-optimized, the sad reality is that only 20% of browsers will contact your business.

This implies that 80% of browsers you are spending your advertising dollars on sending to your website will not contact you. Retargeting ads are powerful conversion and branding optimization tool, but it works optimally if it is a part of your broader roofing marketing strategy.

After visiting your roofing website, prospects will be browsing social media or other websites, and see your ad. It is an effective way of bringing bounced traffic back and establishing a vibrant online presence.

We achieve this by putting Google retargeting tags and Facebook pixels on all your roofing landing pages and webpages. We can help retarget those prospects that did not convert with follow-up ads on Facebook, Bing, Google, Instagram, or influential blogs. Interested in getting started with retargeting ads,  contact our experts now.

Start a Review Campaign

 They say that numbers never lie. The truth is, over 90% of prospects read online reviews before visiting your roofing website. And more than 80% of your roofing leads trust reviews, just like they do with personal recommendations.

  • Importance of Reviews

Here are the top reasons why online reviews are super important for your roofing brand;

  1. They act as social proof that drives conversions
  2. Make your roofing brand more visible
  3. Online reviews do your business to look trustworthy
  4. Helps prospects/ clients to make a purchasing decision
  5. Increases conversations about your roofing brand
  6. Online reviews have a significant impact on sales.

 Now that we have discussed the importance of reviews, how do you get more online reviews?

  •  Ask with Every Job

Soliciting for online reviews should be part of your roofing marketing strategy. It would help if you had your employees ask for reviews immediately after they complete any roofing project. If they are hesitant to request such reviews, you can motivate them by offering bonuses to employees who get more reviews.

  •  About a Week or Two After Payment

Once your crew has completed a roofing project, and the client is satisfied, you can attach a call to action on the invoice asking them to leave a review on what they liked most or displeased them during the roofing contract.

  •  Set it on Autopilot in your CRM

 Good CRM software helps your business to keep in touch with clients and forge long-term relationships. You can set your CRM software on “autopilot mode’ such that it requests reviews every time a client interacts with your roofing brand.

Reputation matters to roofing contractors online more than ever. Even though some clients will give you reviews without being requested, you often have to coax them.

When property owners search for roofing contractors online, they want to see a company that has trusted and verified reviews on websites like Facebook, Yelp, and Google, amongst others.

At Blackstorm Roofing Marketing, we will offer you the software tools to help your roofing company get more 5-star reviews than your competitors within no time.

Start an Email Marketing Campaign

Email marketing is the process of targeting your prospects/clients via email. It improves your revenue and conversion rates and thus should be included in your roofing marketing strategy. Today, the key to launching a successful email marketing campaign lies in establishing trust with contacts and building long term relationships with them.

Is email marketing important to your roofing business? Here are some reasons why many roofers still swear by it.

  • Lead Nurturing 

Lead nurturing is the process of creating vibrant relationships between your roofing brand and clients. Lead nurturing email campaigns educate prospects about your roofing products or services, thus raising your brand awareness. Such campaigns are personalized, automated, and used to take a prospect on a journey that impacts purchasing behavior. 

Here are some of the reasons why you need to nurture your roofing leads;

  • Stay on top of the past client’s mind.

A lead nurture email reminds your previous clients about your services or products, and this may make them book more jobs with your company over time.

  • Convince Prospects That You Are the Right Company to do Business With

Your business can use lead nurture emails to showcase its unique selling proposition to its prospects/ clients, explain what makes your company a preferable choice over your competitors through an email.

  • Start a Social Media Advertising Campaign

Social media advertising can help your business to generate roofing leads through platforms like Facebook, Instagram, and YouTube.

Social media is an integral part of your roofing marketing strategy.

Having a social media strategy for your roofing marketing plan is crucial.

With over one billion users worldwide, Instagram and Facebook are growing at an insane speed. It would help if you reached out to those roofing leads. 

Here are some reasons why social media advertising is essential for your roofing business;

  • Facebook or Instagram Ads helps your business to get more leads to drop in your lead nurture campaign.
  • They generate a conversation around your roofing brand, which educates prospects and convince them to convert.

Social Media Marketing Campaign

Social Media Marketing Campaigns

If you think that your roofing business doesn’t need a Facebook page, think again!

Social media is growing at an insane pace, and your business stands to lose if it does take advantage of it. It has changed how customers interact with your company and vice versa.

Here are  the four benefits your business will enjoy by incorporating social media marketing campaigns in your roofing marketing strategy:

  •  Show that the Lights are on

Social media marketing allows prospects/clients to know that your roofing company is open for business. If your roofing has an excellent presence on social media platforms, then prospects will be able to interact with it on the go while surfing the web.

  • When clients go researching for roofing companies, you need to look current, legit, and real

 Social media marketing can help share your roofing brand’s mission or a story in a professional and timely manner. This will have a significant impact on your brand’s image. Our social media marketing services will make your roofing brand look current, real, and legit.

  •  Keep Good Reviews

In the modern business climate, where customers look for roofing services or products online, you need to monitor what they say about your business over the internet. 

Social media marketing helps your business to get positive reviews while responding to negative ones.

  • Respond to Inquires

Your customers expect your business to respond to their issues or challenges in a professional and timely manner. Social media marketing helps your business to engage with prospects more effectively.

 Ready to start marketing your roofing business on social media? We are prepared to assist! Blackstorm Roofing Marketing social media specialists will help in all aspects of your social media marketing, from setting up an account, designing the ad, posting, tracking, and much more.

Get a free social media analysis of your current roofing marketing strategy or schedule a free strategy session today. 

Take Your Business to Greater Heights With Our Proven Roofing Marketing Strategies.

Do you want long-term growth in your business and become the most respected roofer in your city or state?

If you begin marketing your company without a roofing marketing plan or expert by your side, you are likely to be disappointed by the results over time.

The roofing marketing strategies from Blackstorm Marketing can help you out.

Whether you are a commercial or residential roofing contractor, our process will give you the roadmap towards the desired results and 5x in sales you need in 2021 and beyond.

If you want to scale your roofing company to a new level, schedule a free strategy session with our experts today!

BlackStorm Design and Marketing