Are you wondering whether your roofing business needs HTTPS?
Do you know that more than 80% of prospects won’t convert if they realize that they are sending data to an insecure connection?
All roofing websites must put strategies aimed at improving their security. Unfortunately, I still come across many roofing websites that are not using HTTPS protocol.
If you are not using HTTPS on your roofing website, then you are at high risk of losing roofing leads and sales to the competition.
The sad truth is that web security affects your roofing website performance.
If you think that the difference between HTTPS and HTTP is only one letter, “S,” think again!
Without further ado, let’s discuss HTTPS and the benefits it can bring in your roofing business.
What is HTTPS?
HTTPS (short form for Hypertext Transfer Protocol Secure) is a safer way to transfer information from the internet browser to the webserver. This protects your clients/ prospects information from being snatched by the bad guys (hackers), who may steal crucial information like login details or bank information.
Historically, the HTTPS protocol was typically used for websites that contained sensitive details, but many roofing websites are switching to HTTPS.
What’s the Deal? Is HTTPS Crucial For Your Roofing Website or not?
Here are Four Reasons why you should switch your roofing website from HTTP to HTTPS Immediately
1) HTTPS Boosts Your Google Rankings
Do you know that more than 40% found on the first page of Google is HTTPS? Well, Google has already stated that it will reward HTTPS sites with higher rankings.
Google wants to improve the user experience of their clients; that’s why they are discouraging them from visiting insecure roofing websites. That said, if your roofing website is not secure, your business will be outranked by competitors who have safe sites.
2) HTTPS Increases Conversions
While your prospects/clients might not have a clear understanding of the technical aspects of HTTPS, they know that it must be installed if they are to provide sensitive information on your roofing website.
Users are likely to trust secure sites moreover non-secure ones. According to a survey by Global sign, 82% of prospects will abandon to call your business for products/services if their information is sent over an insecure connection, and 84% of users will not browse in an insecure roofing website at all.
Make your prospects and clients feel secure when they are browsing your roofing website by installing HTTPS.
This will no doubt boost your conversion rates!
3) HTTPS Adds Trust & Security
One of the major advantages of HTTPS is that it safeguards the client’s information from the bad guys (hackers) who launch attacks on insecure or compromised networks.
With all the hype about HTTPS circulating, more clients are particularly searching for a secure connection when they visit your roofing website.
A secure connection assures your clients that their information is safe and thus gives them peace of mind.
4) HTTPS Boosts Your Roofing Website Traffic
Higher rankings can lead to massive web traffic (the more people visit your site, the more clients you will obtain). Besides, when prospects are looking at your roofing website, an HTTPS sign will help to build authority and trust over another insecure site, thus improving your Click-Through-Rate (CTR).
Bottom line: Having an HTTPS Roofing Website Matters for SEO.
So, you now know the benefits that HTTPS can bring to your roofing website. But how do you switch your current HTTP site into HTTPS?
If you are ready to make that change, then the Blackstorm Roofing Marketing team can help! We are a reputable and trusted company in the roofing industry, and our experts understand the nitty-gritty details of technical SEO (where HTTPS falls under).
As a roofer, you don’t have all the time to manage the technical SEO aspects of your site. That’s why you need to leave that task to the Roofing SEO experts to leverage their many years of experience and skills.
Roofing is a very competitive industry, and thus you must do your best to improve the visibility of your business online. To stay ahead of the curve, make sure that your site is secure to increase customer’s confidence and trust.
If you want to switch your roofing website to HTTPS, then feel free to schedule a free SEO strategy session with us to learn more today!