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Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Promotion Reputation Management Website Design

What to do if Your Roofing Website is hacked?

Build trust with a secure roofing website

In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your roofing website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a roofer figuring out your next course of action may be your biggest headache. This post will help you to understand why roofing websites are hacked and ways that you can use to shield the bad guys from accessing your site.

Many roofing websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.

Why Would the Bad Guys Want to Hack Your Roofing Website?

Quite often, roofing contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, roofing websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?

Website Data

As a roofing website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.

Automated Black Bots

Roofing websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.

Blackhat SEO

This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.

System Resources

Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your roofing website shut down.

Malware

Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.

7  Important Steps to Take If Your Roofing Website Has Been Hacked

Inform Your Web Designer/Hosting Provider

This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your roofing website designer or system administrator.

Run a Complete Virus Scan On all Your Computers

 The bad guys in their efforts to hack your roofing website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your roofing website.

Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned roofing website designers help roofers in scanning malicious and malware codes.

Assess the Nature of Damage

It is vital to know the severity of the hacking attack and the damage caused to your roofing business.

By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.

Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.

Change All Passwords

Changing passwords is one of the initial steps to take when your roofing website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.

You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.

Shut Your Roofing Website Down

You should take your roofing website offline temporarily after the hacking incident. This action will help to save clients and people who access your roofing website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.

Clean Your Roofing Website

Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.

Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your roofing business and which can be restored to their initial original state through your backup.

Ask for a Google Review

Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.

Final Thoughts

Getting your roofing website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.

So there are various lessons that roofers can learn from this unfortunate experience. Some of these include hiring a reputable roofing website designer, checking reviews regularly, and installing a powerful antivirus. Having the right roofing website design team can make all the difference when your site is hacked.

 Schedule a free strategy session with our experts to know how we can help to secure your roofing website from malicious attacks today.

 

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Reputation Management SEO Website Design

Here are the Reasons You Should You Switch Your Roofing Website to HTTPS -ASAP!

Are you wondering whether your roofing business needs HTTPS?

Do you know that more than 80% of prospects won’t convert if they realize that they are sending data to an insecure connection?

All roofing websites must put strategies aimed at improving their security. Unfortunately, I still come across many roofing websites that are not using HTTPS protocol.

If you are not using HTTPS on your roofing website, then you are at high risk of losing roofing leads and sales to the competition.

The sad truth is that web security affects your roofing website performance.

If you think that the difference between HTTPS and HTTP is only one letter, “S,” think again!

Without further ado, let’s discuss HTTPS and the benefits it can bring in your roofing business.

What is HTTPS?

HTTPS (short form for Hypertext Transfer Protocol Secure) is a safer way to transfer information from the internet browser to the webserver. This protects your clients/ prospects information from being snatched by the bad guys (hackers), who may steal crucial information like login details or bank information.

Historically, the HTTPS protocol was typically used for websites that contained sensitive details, but many roofing websites are switching to HTTPS.

What’s the Deal? Is HTTPS Crucial For Your Roofing Website or not?

Here are Four Reasons why you should switch your roofing website from HTTP to HTTPS Immediately

1) HTTPS Boosts Your Google Rankings

Do you know that more than 40% found on the first page of Google is HTTPS? Well, Google has already stated that it will reward HTTPS sites with higher rankings.

Google wants to improve the user experience of their clients; that’s why they are discouraging them from visiting insecure roofing websites. That said, if your roofing website is not secure, your business will be outranked by competitors who have safe sites.

2) HTTPS Increases Conversions

While your prospects/clients might not have a clear understanding of the technical aspects of HTTPS, they know that it must be installed if they are to provide sensitive information on your roofing website.

Users are likely to trust secure sites moreover non-secure ones. According to a survey by Global sign, 82% of prospects will abandon to call your business for products/services if their information is sent over an insecure connection, and 84% of users will not browse in an insecure roofing website at all.

Make your prospects and clients feel secure when they are browsing your roofing website by installing HTTPS.

This will no doubt boost your conversion rates!

3) HTTPS Adds Trust & Security

One of the major advantages of HTTPS is that it safeguards the client’s information from the bad guys (hackers) who launch attacks on insecure or compromised networks.

With all the hype about HTTPS circulating, more clients are particularly searching for a secure connection when they visit your roofing website.

A secure connection assures your clients that their information is safe and thus gives them peace of mind.

4) HTTPS Boosts Your Roofing Website Traffic

Higher rankings can lead to massive web traffic (the more people visit your site, the more clients you will obtain). Besides, when prospects are looking at your roofing website, an HTTPS sign will help to build authority and trust over another insecure site, thus improving your Click-Through-Rate (CTR).

Bottom line: Having an HTTPS Roofing Website Matters for SEO.

So, you now know the benefits that HTTPS can bring to your roofing website. But how do you switch your current HTTP site into HTTPS?

If you are ready to make that change, then the Blackstorm Roofing Marketing team can help! We are a reputable and trusted company in the roofing industry, and our experts understand the nitty-gritty details of technical SEO (where HTTPS falls under).

As a roofer, you don’t have all the time to manage the technical SEO aspects of your site. That’s why you need to leave that task to the Roofing SEO experts to leverage their many years of experience and skills.

Roofing is a very competitive industry, and thus you must do your best to improve the visibility of your business online. To stay ahead of the curve, make sure that your site is secure to increase customer’s confidence and trust.

If you want to switch your roofing website to HTTPS, then feel free to schedule a free SEO strategy session with us to learn more today!