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Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

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7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

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Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Website Design Lead Generation Local SEO Marketing SEO

10 Simple Roofing Website Tweaks to Convert More Browsers into Paying Clients

 In the modern internet-driven business landscape, the appearance of your roofing website online is one major factor that will determine its failure or success when trying to attract more customers.

 

Thus, your company must invest heavily in the design of its site to attain the desired results.

However, while every roofer maintains a website, only a small percentage of them have tried to reach their full potential by driving more sales and revenue.

 

The few roofing contractors who have invested heavily in designing high-quality roofing websites have earned more revenue by attracting visitors than those who hired amateur designers to build their sites.

 

Nowadays, every roofer is taking their company online. With the current COVID-19 crises continuing, it is expected that more roofing contractors will follow suit. As more roofers join the online bandwagon, your business is bound to face some serious competition.

 

Thus you require a roofing website that puts you in the minds of search engines and potential clients. So how do you improve your website design?

 

Read on to know how to attract wallet out prospects and the tweaks you can make to convert them into a long time paying customers:

 

  1. Add Video Content to Your Roofing Website

Prospects/ clients are attracted more to videos than any other kind of content; you must offer them what they want if you aim to bring them to your site.

 

Multiple studies have shown that the human brain can process visual content faster than the standard typed text.

 

When incorporating videos into their roofing websites, roofers should opt for unique video content with which prospects can engage.

 

Including roofing videos in your landing page can improve conversion rates by over 80%, while adding such videos throughout your site can increase the job booking rate by over 40%.

Clients who want informational videos on your roofing website tend to hang in there longer, thus increasing the chances of recurrent visits to your site.

 

By placing quality roofing testimonials, video content, and tours of your job site, you can help to increase conversions.

 

  1. Website Maintenance

Many roofing websites are products of WordPress. So, if your website is hosted on a WordPress CMS, maintaining it can mean the difference between a high bounce rate and an excellent engagement score.

 

 While it is possible to maintain the site on your own, you may lack the skills to troubleshoot WordPress errors promptly as required. So, if you don’t want to spend hours reading WordPress tutorials on maintaining a roofing site, kindly contact us at Blackstorm Roofing Marketing for assistance.

 

  1. Prevent Roofing Website Downtime

Most roofers don’t know that minutes or hours of downtime can cause them to lose both revenue and potential clients.

 

Your roofing company website should load in less than three seconds to help browsers find the information they are actively searching for.

 

Research shows that over 50% of browsers are likely to abandon your site if it takes more than three seconds to open a webpage.

 

This implies that your business will lose more than 50% of visitors simply because your site took longer to load than expected.

 

Thus, making your website scalable will help to avoid slow load times and downtime, ultimately keeping more customers on your website while booking more jobs at the same time.

Build a roofing website on cloud-based platforms, maintaining your content and application quality to help drive more prospects to your website.

 

  1. Improve Your Roofing Website’s Security  

Making your roofing website secure means more than just safeguarding it from the bad guys (hackers). Browsers such as Yahoo, Firefox, and Chrome inform visitors of unsecured sites. 

So when a prospect attempts to visit your site, they get a notification saying that you aren’t secure. This will make potential clients bounce off your site. This is an automatic bounce rate on your website.

 

Simply put, how to convert an unsecured website to a secure one is a crucial consideration.

We provide fast roofer website security services here at Blackstorm Roofing Marketing.

 

  1. Use Responsive Roofing Website Designs

Most customers can now access roofing websites from various devices, including tablets or Smartphones, so you must use a responsive design to provide a seamless user experience across all devices.

 

In the modern world, prospects use Smartphones more than desktop computers when accessing roofer websites; therefore, you must help their gadgets to access your roofing website.

A responsive website design allows you to boost your sales, while easing your back-end to improve your search engine optimization efforts.

 

Pro Tip: Always add simple yet attractive contact forms (above the fold) to increase the number of enquires your company receives

 

  1. Roofing Website Design: Pay Close Attention to UX and UI

Your website is as superb as its design. Depending on your objectives, you may require to tweak the design of your roofing website.

 

For instance, as visitors, we don’t like when your website looks like a Wikipedia page. So, examine your target audience and design accordingly.

 

  1. Add Social Proof to Your Roofing Website

It is crucial to incorporate high-value content for your site browsers/ visitors who may want to book jobs through your online offers.

 

Adding client reviews to your roofing website will assure prospects that what you are providing is credible, leading to high customer retention and brand loyalty.

 

Besides, customer reviews can act as a friendly recommendations made by previous clients on your roofing services or products.

 

Client testimonials or reviews are the #1 tool to build credibility and trust with your target audience. We highly recommend scattering them throughout the essential pages of your roofing website, including your services, homepage, and contact page.

 

 If you don’t have testimonials, try to contact your previous clients and request them to review your roofing company- send them a few questions to make it easier for them to answer.

 

  1. Include a Compelling Call to Action on Every Page of Your Roofing Website That Leads to Your Goals

Another simple method to boost your online conversions by placing a compelling, clear call-to-action. This can be offered in service descriptions, your sales copy, or the landing page.  

The CTA should portray your business’s unique value propositions, convert browsers into clients.

 

As a general rule, you should try to make your call to action memorable and short. Participating clients would encourage their immediate network and family to join your bandwagon in an ideal business environment. Make your CTA’s relevant, exciting and straightforward.

 

  1. Use Social Media Platforms to Find Your Target Customers 

Part of building your roofing brand identity is identifying your buyer personas. This involves discovering the kind of prospects/ people you want to convert into paying clients. Placing your target clients on social media will make it easier to sell your roofing services as such groups will be interested in buying your services or products.

 

For instance, if you realize that bulks of your clients are also part of your LinkedIn or Facebook groups, then it would be advisable to use targeted ads to improve your internet marketing efforts.

Spying into your rival’s strategies is recommended in building the persona and voice your roofing business will embody. This can assist you in checking on the processes that are effective and appealing in capturing your target audience.

 

  1. Create a Sense of Urgency

Potential clients fear missing out on limited-time offers. Creating a sense of urgency in your roofing service advertisements and posts through highlighting its limits would excite clients to book jobs with your company. This can be done via special or limited-time offers.

 

Let Our Design Professionals Build a High-Converting Website for Your Roofing Company Today

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Web security, maintenance, and design are technical aspects of running a successful roofing company.

At Blackstorm Roofing Marketing, we handle everything from web development to web design roofing companies need.

 

Let us know what you require, and our team will meet or exceed your expectations.

 

Schedule a free strategy session with one of our Growth Coaches to make your website a machine of sales and conversions!

 

 

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Roofing Branding Google My Business Growth Strategies Marketing PPC Promotion Reputation Management Roofing Sales Tips SEO Social Media Website Design

How to Create a Vibrant Online Presence for Your Roofing Business

Boost Your Local Presence & Get Your Roofing Company Found Online By Prospects/Clients.

In the model business landscape, your roofing company needs to have a solid online presence. Even if your business doesn’t operate online, prospects and clients want to see you there. If prospects/clients don’t find your roofing business online, you could lose a chance to expand your client base and spread the good news about your business.

Nowadays, property owners/managers search online for roofers near them, so a vibrant online web presence is crucial to outrank the competition and gain new clients. But how do you stand out from the crowd, attract more clients, and get found online?8 Effective Ways to Create a Strong Online Presence in Your Roofing Business

8 Effective Ways to Create a Strong Online Presence in Your Roofing Business

1. Create a Captivating Roofing Website

A roofing website acts as a conduit between your company and prospects/clients. Without a captivating roofing website, your business will not thrive in the modern competitive industry.  A great roofing website should be visually appealing, user-friendly, and well-suited to drive conversions. Hiring a qualified roofing website design agency will help you create a site that will grab the attention of your target audience.

2. Take Control of Roofing SEO

Take Control of Roofing SEO

SEO is a short form for Search Engine Optimization, and it helps your roofing business rank high in the search engine results. Nowadays, when property owners want to find roofers near them, they turn to Google for help.

With algorithms changing daily, it can be difficult for your website to rank on the first page of the search engine results pages. The first step to getting found online when prospects/clients are searching for your roofing services is to launch a dedicated roofing SEO campaign.

That said, developing and implementing a successful roofing SEO strategy is not a walk in the park. But some great tips to level up your roofing SEO game include:

Focusing on the right keywords

Optimizing your web pages with custom Meta descriptions, tags, and titles.

  • Creating rich content for your most crucial keywords.
  • Ensuring your roofing website is indexed and listed in major directories like Yelp or Google My Business.

 

3. Leverage the Power of PPC

Pay-Per-Click advertising has opened up many opportunities in roofing marketing. It can break or make the online presence of your roofing business. That said, go into it blind, and your business will waste thousands of advertising dollars down the drain. Having an online presence is the initial step in promoting your roofing business, but using a pay-per-click strategy can grow your roofing company exponentially.

PPC campaigns bring instant results that organic rankings can no longer match. PPC ads are cheaper than conventional marketing techniques like radio ads, TV, or print media. Best of all, the clients you want to target with PPC are at an advanced stage of their buying journey, implying that they are closer to booking a job than organic prospects who are just “window shopping.”

Many things go into PPC other than running a few ads and expecting the best. But some great tips to optimize your PPC campaigns include:

  • Reviewing the roofing keywords you want to target
  • Invest in an informative, well-crafted ad copy
  • Optimize your landing pages

4. Be Active on Social Media

Be Active on Social Media

Social media is a crucial part of your web presence that improves your odds of generating extra income and building client loyalty. It helps prospects, existing clients, and other stakeholders to engage easily through a platform that plays a significant role in their daily lives.

Getting your roofing company online is the first step to creating a web presence for your prospects/clients. But simply being active on Facebook or Twitter won’t cut it. Gone are the days when hiring a summer intern to manage your social media accounts. In the modern roofing landscape, you need to create a strategy if you won’t get ahead.

Creating a clear, visually appealing, and social media advertising strategy is the best technique to align your company goals with your web presence. Several things are involved in social media advertising, including content calendars, posting times, and more. Hiring a roofing social media advertising agency will help you navigate the stormy waters of the social media world and get your roofing business on top of your audience’s feed.

5. Manage Your Online Reputation

As your roofing company grows, you will want to have customers validating that your services are exceptional and worthwhile. In the digital landscape, this implies that you collect as many reviews as possible.

Getting positive reviews on Facebook, Yelp, Google My Business, and other review websites is one of the good ways to improve your online presence. It also boosts your search rankings, Since Google includes reviews in their ranking algorithm.

Another way of boosting your online presence is to respond to all the reviews you have (whether positive or negative). The best way to obtain reviews is to request them. After completing a task, ask clients to leave a review.

6. Claim Your Listings

People no longer use Yellow Pages anymore. Instead, they turn to internet directories like HomeAdvisor, Google My Business, Angie’s List, and Facebook. Optimizing and claiming your listings on these directories can increase your chances of generating roofing leads online.

7. Invest in Great Content to Reach More People

Content is king. While you might have heard this phrase countless times, indeed, quality content is still crucial for any roofing business trying to boost its online presence.

By investing in informative, helpful content, you will automatically optimize your roofing website for search while providing value for your clients simultaneously. This cements your relationship with your clients and ultimately improves your roofing brand.

Some great tips to level up your content marketing game include the following:

  • Revising your on-page content and optimizing it for search and your clients.
  • Starting a blog with high-quality materials dedicated to the roofing niche
  • Produce promotional materials like videos, infographics, and eBooks that address the needs of your customers.

8. Track Your Results

One of the essential aspects of boosting your online presence is to monitor the results. After all, how do you know that you have built a great brand online if you are not evaluating all the various strategies?

Some of the great places to get in-depth results of your various digital marketing strategies to include Bing Webmaster Tools, Google Search Console, or Google Analytics. Such tools have been designed to help you get accurate, fast insights on your various digital campaigns to see what works and what doesn’t.


As a new or existing roofing contractor, you cannot afford not to be visible and active online. However, you must concentrate on building relationships with clients, driving sales, and increasing your brand awareness. At Blackstorm Roofing Marketing, we have been helping roofing businesses like yours create a vibrant online presence that lasts through our internet marketing package. Schedule a free strategy session online to learn more about our services today.

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Roofing Identity Lead Generation Marketing Paid Advertising PPC Promotion Reputation Management SEO Website Design

Outbound Vs. Inbound Roofing Marketing: Why Your Business Will Benefit With Online Advertising

Traditional marketing vs. inbound marketing: which works best? This is a heated debate in the roofing marketing landscape. One method is disruptive and invasive, while the latter concentrates on getting qualified roofing leads through sharing valuable content. Fortunately, this post will demystify these two marketing methods and assist you in deciding the best option for your roofing company.

What is Outbound Roofing Marketing?

What is Outbound Roofing Marketing? 

Outbound marketing, also known as conventional or push marketing, uses techniques to get your brand message across to a large audience in a bid to close a sale. Radio/TV advertising, cold calling, canvassing, direct mail, billboards, and other tactics aim to attract a large audience (most of whom may not be looking for your roofing services). It is a one-way communication that generally concentrates on roofing services or products and reasons why property owners should book jobs with your roofing company.

What Is Inbound Marketing?

What is Inbound Marketing?  

Inbound roofing marketing, also referred to as pull marketing, is a strategy that uses content creation, either through your social media platforms, blog, or other online platforms, that pushes your clients towards your roofing company naturally. For instance, you create a blog on the advantage of asphalt shingles. You can share the post on Facebook, Linked In, Google+, and Twitter.

You can also share it with your past clients and employees. Those property owners may, in turn, share your post with their network. Now, when a potential client looks for “metal roofing,” they come across your post. Then visit your roofing website and contact you for a quote.

Differences between Outbound Marketing and Inbound Marketing

  • Result Generation Speed

With internet marketing, potential clients take some time to get your marketing collateral and possibly engage with your company before deciding to contact your roofing company.

With outbound marketing, roofing contractors enjoy a faster Return on Investment since they start the conversation.

  • Lead’s Awareness of the Business

Inbound roofing leads are familiar with your business when they are ready to contact you. They understand how your roofing services can assist them and are prepared to schedule jobs with your company.

On the flip side, outbound roofing leads have little or no knowledge about your business, industry, and services, meaning that they are miles away from converting. Therefore, you should focus on educating them from the first time they contact your business.

  • Investment Required

Internet marketing is inexpensive, and any roofing company can implement the tactics, no matter the size of your budget. In fact, generating roofing leads using digital marketing tactics costs 60% less than traditional roofing marketing.

Conventional marketing is costly since you will be required to buy radio, TV, billboard space for your ads or distribute and prepare materials.

  • Quantifiable vs. Immeasurable 

Everything can be measured with the digital /inbound marketing process, from how CTA (Call To Action) buttons color, shape, or size affect conversions to ROI of different tactics.

Complex algorithms assist you in knowing the effectiveness of various advertising strategies, leaving little or no room for guesswork.

The success of outbound roofing marketing is challenging to quantify. You can ask how prospects found your roofing business, but the responses don’t share the whole story. Guesswork or assumptions are inherent with this roofing marketing model, resulting in poor performance.

  • Complicated Messaging vs. Educational Messaging

With outbound roofing marketing, brand messaging is typically complicated. You have limited time to convey your brand’s messaging, especially a few seconds in TV/radio advertisements. As such, exuberant moving graphics and bright colors are synonymous with outbound ads, increasing the chances of prospects turning out.

However, with internet marketing, your brand messaging should be engaging, helpful, and valuable.

You concentrate on responding to your prospect’s questions. Here you don’t force the message to your options/ clients.

  • Permission-based vs. Interruption-based

With internet marketing, you first reach out via platforms where your target clients have allowed you to interact with them and respond to their questions. They decide when and in what manner they want to engage with your roofing business.

In outbound roofing marketing, you select a medium with a vast following and keep disrupting them with ads expecting that it will appeal to a small percentage of the audience. Here, you decide which medium and when to reach your potential clients.

Major Problems with Outbound Roofing Marketing

  1. Acquired Roofing Leads can be Costly

It takes to get one roofing lead more when using outbound marketing than when it is gained via inbound roofing marketing. According to HubSpot, when you get a qualified lead via inbound marketing, it costs 60% cheaper when the same is acquired through outbound marketing.

  1. Prospects/Clients Aren’t Easily Attracted

Property owners are becoming savvier; they want to discover information independently without being distracted by ads. In fact, more than 90% (according to wordstream.com) of internet clicks are generated with inbound marketing, while less than 10% are generated through outbound marketing. Property owners prefer to learn things for themselves rather than having ads forced on them.

  1. Outbound Ads Are Always Avoided

One of the drawbacks of conventional marketing is that property owners/managers pay less attention to radio, TV, or Billboards in general.

They are avoiding ads daily, whether by blocking cold calls or avoiding roofer websites with too many ads.

  1. Outbound Marketing is Expensive

Generally speaking, traditional marketing is more expensive than internet marketing. To conduct an effective push marketing campaign, you must invest in your advertising material and incur the cost of distributing it. Even after doing all these, there is no guarantee that your target market will respond in the way you want them to do.

  1. Difficult to Get Response 

Traditional marketing typically contains a one-way communication system that focuses advertising material on your prospective buyers, but there are no real chances to interact with your target audience. When running an outbound marketing campaign, if you want to understand how people respond to your adverts, you have to perform surveys and organize focus groups, which cost money and take a lot of time.

Inbound vs. Outbound Marketing: Which one wins?

Ultimately, the proper marketing method for your roofing company will work and generates more results. The ultimate choice on whether to use inbound and outbound advertising will depend on your roofing company’s needs and goals. If traditional marketing methodology works for your business, don’t eliminate it from your marketing strategy.

Always try new things while using the outbound tactics that work. Know that audiences change too. What worked last year may not do so this year. Property owners get tired of seeing similar ads repeatedly; thus, you need to be innovative to stay ahead in the roofing marketplace. Therefore, you will want to combine inbound processes with some outbound processes to increase roofing lead generation and improve conversions.

Ignite Your Growth With Internet Marketing for Roofers in 2021 & Beyond

Ignite Your Growth with Internet Marketing for Roofers in 2021 & Beyond

Before the advent of the Internet, roofing contractors relied on conventional marketing tactics to generate qualified leads. Such tactics included TV ads, billboard ads, cold calling, and radio ads. In 2021, these pushy marketing strategies aren’t effective.

They have been replaced with digital marketing tactics like Pay Per Click advertising, reputation management, and search engine optimization. When a property owner finds your roofing business via Google search, they generally feel like they have achieved a milestone towards solving their needs.

Internet marketing is about promoting your roofing services using web-based technologies, the internet, and other digital platforms or media. You can put your business in the right places so that prospects/clients discover you online.

Whereas you want to ignite your roofing business growth, you may lack the experience, time, or resources to take advantage of the full potential inbound marketing has for your business. As a reputable roofing marketing agency, Blackstorm Roofing Marketing can offload the advertising burdens off your shoulders. Our experts can generate results with inbound marketing and free up your energy and time to concentrate on other activities in your life and business.

At Blackstorm, our focus is to boost your presence on the Internet and generate hot leads for your roofing business. Besides, we also implement conversion optimization tactics to nurture your roofing leads until they become loyal and paying clients.

Schedule a free strategy now if you want to create a winning design for your roofing company. Else, read on to learn more about our internet marketing services for roofers below.

Our Online Marketing Services for Roofing Companies

Hiring an internet marketing agency for your roofing company is one of the best ways of speeding up your business growth. It helps skyrocket your revenues and save a lot of money and time. The roofing marketing expert performs an in-depth assessment and provides solutions to drive prospects/clients to your roofing website.

Blackstorm is a renowned name in-home service marketing to offer result-oriented internet marketing services for roofing contractors, electricians, plumbers, and HVAC professionals. Read on to learn how our online marketing services can help your roofing business grow and boost its presence on the internet.

Roofing Website Design & Development

0ver 90% of your business first impressions are related to your roofing website design. Your roofing website is typically the first point of contact between your business and potential clients. It acts as your 24/7 salesperson that can provide browsers the required details at any time.

But placing your list of services and contact details on your website is not sufficient to attract desired clients and convert the site traffic into actual revenue. You require a conversion-focused website design that motivates property owners to take desired actions.

By working with Blackstorm’s web developers, web designers, and SEO professionals, you stand out from the crowd and obtain the competitive advantage of booking more jobs for your roofing business. We understand that your prospects/customers expect your roofing website to be seamlessly navigable, load in less than three seconds, and provide the information they require in a simple manner. As such, you obtain a well-designed, ADA-compliant roofing website with interactive, relatable, and exciting content that guides your prospects through the steps you want them to take.

Besides, we secure your roofing website with an SSL certificate, so your browsers can feel confident in sharing and filling out the online form submissions. Schedule a free strategy session online or call us at 1(865)205882 to get a roofing website design that matches your business needs and preferences.

Search Engine Optimization

Search Engine Optimization 

There are thousands of monthly organic searches for keywords such as licensed roofers near me, roofing company near me, local roof replacement experts, and other search terms related to roofer services in the US.

If your roofing website doesn’t rank on the first page of Google or Bing for such keywords, you will lose massive traffic and leads. This is because more than 50% of organic traffic comes from organic search. Besides, over 70% of searchers don’t go beyond the first page of Google search results. The benefit of search engine optimization is shown here.

Blackstorm’s SEO professionals can help you identify long-tail roofing keywords that will drive relevant traffic to your roofing website and create valuable content around those terms to improve your ranking on the search engines.

We also optimize your Meta descriptions, URLs, and headers with essential keywords, so search engines like Google or Bing rank and understand your website accordingly. Contact us here for roofing SEO strategies to help you stand out from the crowd and attract the client you want.

Online Reputation Management

Most property owners have heard about fly-by-night roofing contractors who overpromise but end up doing a shoddy job. Still, scheduling an appointment with a specific roofing business is a massive decision for any customer.

Because of such reasons, clients require assurance that they will get the best roofing services in town. That’s why they visit online directories like Google My Business reviews, BBB, Yelp, Angie’s List to distinguish the bad and the good. In addition, more than 94% of customers trust online reviews, just like personal recommendations from friends or family.

Positive online reviews increase credibility and trust for your roofing company but also improve your SEO results. For instance, your roofing business can prominently feature in the coveted top 3 positions in the local map pack.

Contact us for online reputation management services for roofers that assist you in tapping into the goldmine of existing and current clients.

Social Media Advertising

Many roofing contractors are harnessing the potential of social media platforms like Facebook, Google+ or LinkedIn. There is a massive value to using social media platforms to market your roofing services.

Social media provides an additional channel to boost your online presence, helping you put your business in front of your target audience.

There are various social media ideas you can use to fuel engagements and conversations in your social network. Post before and after photos of completed projects to convince prospects to hire you for roofing services. Team member photos show the faces behind your exceptional roofing services.

If you wish to build trust, credibility, and company-client solid relationships with social media advertising for roofing contractors? Reach out to us here.

Pay-Per-Click Advertising

PPC is a controllable marketing channel where you only pay for clicks on the roofing ads and not for impressions or placement. PPC ads always appear on top of organic search results.

In Pay per Click, you get started with creating high-intent keywords for your marketing campaigns. Next, you bid for ad placements, setting the amount of money you want to spend for every click on your roofing ad. Our PPC professionals are experienced in building campaigns using compelling advertisement copies.

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Grow your roofing company with Blackstorm Roofing Marketing; our experts will help you drive relevant traffic to reach your target market and get more clients for your roofing company. Schedule a free strategy session online to speak to one of our Growth Coaches today.

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Roofing Lead Generation Marketing Roofing Sales Tips Website Design

How to Create an Effective Roofing Client Journey Map in 2021

What kind of experience do property owners get when they come across your roofing brand online?

Is your business more concerned with roofing sales or how clients make their way to your company to book jobs?

As a roofer, understanding your ideal clients to help enhance your services starts by creating a roofing client journey map built for your company’s success.

Nowadays, it isn’t enough to build a stunning roofing website and wait for property owners to find your business. It is essential to take proactive action to get your roofing services or products in front of potential customers.

You may have heard of a client journey map, but wondering how your roofing business can benefit from it? But when done correctly, a user journey or client journey map can help to enhance your roofing brand’s client reputation and experience.

Think of a user journey map as a way of getting inside the client’s mind, know their perception and understand how they interact with your roofing business from the start to when they finally schedule for a job.

Keep reading to learn what a customer journey map is, why it is essential and how to create a client journey map for your roofing business.

What Is a Roofing Client Journey?

What is a Roofing Client Journey? 

A user journey or client journey refers to a prospect or client experience from when they first hear about your brand until they get an email thanking them for booking jobs with your company. Simply put, it is the entire client’s experience in attempting to hire your company for roofing services or products.

So, what is a client journey map?

A client journey map is the visual representation of your client journey when interacting with your roofing brand. With the aid of a client journey map, you can get a sense of your target audience’s pain points and needs.

Benefits of Mapping Out Your Roofing Client Journey

Benefits of Mapping out Your Roofing Client Journey 

Customer journey mapping is essential since it is a strategic approach to understanding your client’s expectations and optimizing their experience. Here are some reasons why a customer journey map is necessary for your roofing company:

  • Customer Journey Map Helps You to Stay Focused on Customers

Client journey mapping helps roofing contractors be educated and better understand how customers perceive your roofing services or products, values, and intentions, and how they interact with your business at various touchpoints.

When you bring in your biases and perspectives on how things should be done, a client journey map brings in real-time evidence and helps you understand what’s happening on the ground.

This makes sure that every team member in your roofing company is on the same page on what requires to be done, and they concentrate on creating fantastic client experiences and meeting customer needs.

  • Deeper Customer Insights Lead to a High ROI

To build a compelling client journey, you should first understand your customer. This implies you know what they want, how they behave, and, more essentially, what they don’t like about your roofing services. This is a crucial part of running your roofing business but is typically missed by roofers who want to build a perfect journey for them (rather than the customer).

The way a property owner interacts with a roofing business or brand through various channels is known as the touchpoints.  These are points of interaction and contact that businesses or homeowners have with your roofing company.

Customer journey maps help discover such touchpoints and where maximum struggles and friction occur, assisting you to enhance such touchpoints and optimize every channel based on high-quality, real-time data.

The more meaningful interactions you have with your clients, the higher your chances of getting loyal customers who will market your roofing company to your network.

  • Customer Journey Mapping Gives Your Business a Competitive Advantage

The process of mapping out your client’s journey offers your roofing company a competitive advantage.

Your roofing crew should discuss your client’s experiences, empathize with their pain points and thus enhance their service.

This already is essential, but in the future, this will be a deciding factor why property owners prefer your roofing services over other roofers.

  • Helps Your Roofing Business Implement a Proactive Customer Service

A client journey map is synonymous with a road map to your client’s experience. It will help you identify moments when property owners will be delighted and instances where they might be faced with struggles or friction.

Understanding this ahead of time helps you to develop your client service strategy appropriately and intervene at times that increase your roofing brand value to the property owner.

Superior customer service also makes your roofing brand look more reliable to your client’s base. For instance, if it’s wintertime and you are anticipating a surge in demand for roofing services, you can email your customer base letting them know that your team is prepared to help them in case of storm or hail damage.

  • Customer Journey Mapping Can Help Create a New Target Client Base

As a roofer, if you don’t understand the client journey properly, you also don’t know the psychographics and demographics of your clients. Of course, it can be a waste of marketing dollars attempting to market your roofing company to a broad audience who will not later be interested in your products or services.

Researching your typical clients’ pain points and needs and describing their journey will give a perspective of property owners attempting to attain an objective with your roofing company. Thus, you can market your roofing services aggressively to that target audience.

A Customer Journey Map Can Help Refocus Your Roofing Brand With an Internet Marketing Perspective

  • A Customer Journey Map Can Help Refocus Your Roofing Brand with an Internet Marketing Perspective 

Instead of attempting to identify your potential clients through conventional marketing, you can have property owners discover your company with the help of internet marketing.

Traditional marketing involves hacks that are not well targeted at uninterested or generalized audiences and aim to interrupt clients from their daily chores.

The 5 Stages of a Customer Buying Journey

Roofing contractors who understand their client buying journey and concentrate on improving their sales funnel stages always outshine their competitors in the market.

After all, your roofing company is nothing without your clients. So, as a roofing business owner, you should strive to perfect customer experience from the initial interaction going forward.

Nowadays, more than 60% of your customer’s journey is completed online.

Surprisingly, many roofers tend to neglect the client journey altogether, which is a grave mistake, especially regarding their internet marketing efforts. The customer journey helps your business understand your target market, giving your team a vital insight when creating a roofing marketing strategy.

Roofing leads nurtured with targeted content produce more sales of over 20%

Without further ado, here are the main stages of a customer journey that you need to know:

  • Awareness
  • Consideration
  • Decision
  • Retention
  • Advocacy

Stage #1: Awareness

This is the initial stage of your buying journey. Your prospects realize that they have a roofing problem or need and are researching information while actively searching for solutions to attempt and resolve the issue. Consider the awareness stage of your client journey as their first impression in your roofing business.

It’s essential to offer value to your potential clients during this first stage to establish rapport and trust with them. If you are not delivering value in the awareness stage, none of the other steps in the buying journey will matter. After all, how can property owners schedule jobs with you if they don’t know whether you exist in the first place?

Let’s face it: Research shows that over 80% of buyers perform research online before calling your roofing business for service.

During this stage, your role as a roofer is to show prospects that you understand their need or problem and offer resources and information that will assist them in navigating their pain points.

Some examples of content to offer during the awareness stage include:

  • How-Tos
  • Checklists
  • Ebooks
  • Industry statistics
  • How-To Videos

Since you understand that your prospect is searching for information during this stage, that’s what you want to offer in a simple and digestible format for property owners.

Don’t let your initial impression with your clients be like a guessing game. Nothing gives your prospect a lousy start than visiting your roofing website and being left wondering:

What services do you offer?

Where do I need to start? 

That’s why you need to partner with Blackstorm Roofing Marketing to build a responsive, user-friendly roofing website that will provide relevant and helpful information to your prospects/clients.

 Stage #2: Evaluation/ Consideration Stage

This is the second stage in your customer’s buying journey. By now, your potential clients have conducted their first research and have several roofing contractors they can select from. But, the research stage is not yet completed. They have listed their options down, but they will continue to look for more details.

During this stage, they will compare your roofing services with other roofers in the same market.

Here they will make cost comparisons, check out competitors, read online reviews, and learn more about your roofing services to see if that’s what they are searching for. Understanding that your client will be comparing your business with other roofers during the consideration stage, you must position your business in a way that stands out from the crowd.

As a roofer, you need to ask yourself the following essential questions:

i)Is my roofing service understandable and clear?

ii) Is your roofing brand easier to find on the internet?

iii) Are the benefits of your roofing services clear?

iv) Is my price offering competitive compared to what other roofers offer in the marketplace?

v) What makes your roofing services more competitive in the marketplace?

Most potential clients will contact you for more details by calling the phone number on your roofing website, filling out the forms, or engaging your business via social media platforms. If this is the case, don’t leave them hanging.

This is your chance to step in and be the solution they seek to cure their problem or need. Besides, it is also during this stage that potential clients will want to know more about your pricing and what they would save if they schedule a job with your roofing company.

During the consideration/ evaluation stage, your role is to prove to the property owners that you care and make sure that they have all the details they require to transit to the next level in their buying journey.

Stage #3: Decision

This is where your prospective client is ready to choose from their options and schedule for a job. By now, the potential customer has conducted all the research required to make an informed decision on which roofing services will perfectly meet their needs or resolve their problem. It is at this third stage where customer reviews are essential.

Showcasing roofing case studies is very beneficial at this level and will help to clear the confusion in your prospect’s mind; why should they hire you?  Social proof that your roofing services will do what they purport is crucial during this stage.

Request testimonials/ reviews from past clients and put them on your roofing website and other platforms where your potential customers will be visiting to get more details about you, your roofing company, and your brand, in general.

Stage # 4: Retention Stage

Congratulations! If your roofing client has come up to this level, then it implies you are doing many things correctly, from marketing, service to ordering materials. But it isn’t over yet. This is the most crucial stage in your customer’s buying journey. Why? It is much cheaper and easier to retain an existing client than acquiring a new one. During this stage, you should be following up with a potential client to give their review or feedback about the roofing services you offered to them.

Stage #5: Advocacy

This is the last stage of your client buying journey and one that takes effort to achieve. It is where your roofing client becomes an ambassador/ advocate for your brand. They talk great things about your roofing services; refer family and friends to your roofing business, and market your company aggressively through word-of-mouth recommendations.

Steps of Creating a Great Customer Journey Map in 2021 & Beyond

Step #1: Understand Your Target Market

In order to promote your roofing services effectively, you have first to understand who you are advertising to. The target market is a broad generalization of the ideal customer for your roofing company.

It is the kind of property owner that is likely to schedule a job with your roofing company.

For instance, if you operate a roof installation company, your target audience will be somehow different from a contractor who deals with leaky pipes.

As a roofer, determining your target market revolves around knowing the exact problem you solve. This assists you in having a clear perception of your ideal client.

  • Who will benefit from your roofing services?
  • Who experiences the challenges/ problems that you solve?

These are kinds of property owners that can be part of your target audience/market.

Once you understand who your target market is, you can develop ways of reaching out and segmenting them into groups.

Pinpointing your target audience can be an uphill assignment, mainly if you know all the various aspects that make up demographics within your preferred market.

Here are some factors to consider when defining your target roofing market:

a) Where your potential buyers are situated; your company only offers roofing services within a specific area (like a county, city, or state), which reduces your target audience and changes your advertising strategies. As a roofing contractor, you don’t want to waste marketing dollars displaying ads to property owners living in Tennessee when your company only operates in Florida. It would be best if you focused only on your target markets.

b) How old are the prospects you want to target?

You need to understand the age groups of people you target with your roofing services or products. For example, when Taylor Swift launches a new album, she isn’t focused on 60-year-olds with her ads. They aren’t interested in the album that was released. Thus understand whether you are targeting Millennials or seniors with your roofing services.

c) What is your target audience interested in?

When segmenting your target market, kindly concentrate on the ideal client, not generalizing demographics that might be interested in your roofing services.

Once you know who your target audience is, you can break them down into various buyer personas to assist your business in narrowing down multiple groups within your target audience/demographics.

Step #2: Highlight Your Buyer Personas

So, now you know who your ideal client is in general. However, that won’t be every property owner. Every roofing company has different kinds of clients.

Sticking with our previous example of a roofing business example- their client would include business owners, homeowners, office buildings, apartments, and typically anyone with a roofing problem.

Buyer personas are crucial for thoroughly understanding your client base and developing advertising messages specific to their problems. Listing down customer personas of your ideal types of clients helps to know what you are doing right and what could be enhanced upon.

Once you know the different buyer personas you are dealing with and crafting roofing marketing messages specifically for your audience. Each buyer persona has a different experience working with your roofing business; just ensure that it is a positive experience.

Step# 3: Customer Journey maps

Talking of the experience your previous client had with your roofing company, what does that consist of? What is the journey of each client that uses your roofing services like? At what point do they interact with your roofing company? Where are they redirected after they submit information or schedule a consultation?

Each interaction that your roofing company has with the client is a part of the client’s journey.

Think about your latest client. List down each step they took to schedule a job with your roofing business, from where they found your company, filling out their details on your roofing website, or getting a follow-up email or call later.

Mapping out the process that a property owner goes through to use your roofing services can be beneficial. In essence, the client journey is your service. Sure, you may install a new roof on their home, but the homeowner remembers more than the services offered. They judge your company depending on the quality of work and remember how partnering with you made them feel. It impacts directly on the future of your company.

Frequently Asked Questions on Customer Journey Mapping 

How did the property owner find your roofing business?

Roofing clients may find your business through Google search, online directories, printed advertisements, and external links. There are numerous ways your roofing company could be located if you are doing everything right to get your business in front of them. At Blackstorm Roofing Marketing, we offer Search Engine Optimization (SEO) services that can help prospects find your roofing company online.

How did the client reach out? 

Once a client finds your company and is interested in your roofing services, they later contact your business via one of your communication points or touchpoints. These are platforms you open to clients, including your roofing website, email, phone, the social media network, or contact form.

Let Blackstorm Roofing Marketing Experts Help You!

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The only barrier standing between your business and potential clients: It might be your roofing website design. Simple tweaks to your landing page or homepage might be all you require for skyrocketing your conversion rates.

It has worked for hundreds of roofing contractors we have worked with. Let our experts try it on your roofing website, search rankings, online reputation management, and social media adverts.

If you need help marketing your roofing company, schedule a free strategy session online with one of our growth coaches to create a fantastic experience in every stage of your customer journey today.

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Roofing Growth Strategies Lead Generation Local Marketing Local SEO Logo Design Marketing Reputation Management Retargeting SEO Website Design

Here’s Your Roofing Website Maintenance Checklist for 2021 & Beyond

Keep Your Roofing Website up to date: don’t lose clients for no reason

Most roofing contractors know the importance of having a well-structured roofing website. But they typically build a site, launch it and never return to it again, abandoning roofing website maintenance altogether. If your website isn’t adequately maintained, you are losing prospects/clients that will affect your company’s ROI.

Just like your car, we must appropriately maintain your roofing website to operate efficiently. Roofing websites require routine maintenance to ensure that all components (contact or inquiry forms, payments, payment mechanisms, images) work efficiently and safely. Creating a search engine optimized, user-friendly and responsive roofing website is an essential step in letting property owners know your roofing company exists. Still, routine upkeep is crucial if you want your website visibility to flourish and grow.

 

8 Reasons Why Roofing Website Maintenance is Crucial

1. Regular Maintenance Keeps Your Roofing Website Secure

Security is the main reason why routine roofing website maintenance is so essential. If your roofing company is utilizing a Content Management System (CMS) like Word Press or Drupal, you want to make sure that it keeps up with security updates and software patches. If you don’t do that, the bad guys (hackers) will get an opportunity to steal data from your roofing website.

2. Roofing Website Maintenance is Crucial to Boost Search Engine Traffic & Rankings

To offer property owners high-quality content, search engines like Bing or Google award higher rankings that are updated occasionally. Search Engine Optimization (SEO) determines where your roofing website will be ranked based on your site’s relevance compared to the property owner’s search.

Various roofing SEO tactics can be used to improve your site’s ranking. Some of these techniques include optimizing your site for mobile devices, regularly updating your website content with the current information, and ensuring that your site has the latest security updates.so, maintaining your roofing website is crucial to your business’ ranking on search engines like Bing or Google.

3. Routine Roofing Website Maintenance Helps to Improve Customer Experience

If your roofing website’s template files and theme are outdated, they may not show up on current versions of mobile devices and web browsers. With all the competition in the modern roofing landscape, if your site is hard or confusing to use, your company is likely losing prospects because of it. But, when you conduct routine maintenance as scheduled, you can be confident that the most recent template files/ theme are installed and operating efficiently.

When you perform maintenance on your roofing website, your site improves and becomes simple to use. Such improvements encourage property owners to stay and engage on your roofing website longer. In wrapping up, maintaining your roofing website is crucial as it enhances your site’s customer experience and promotes user engagement.

Read our detailed post on How User Experience (UX) Design Affects Roofing Sales

4. Regular Maintenance Increases Site Speed

As stated above, with all the options that prospects/client has online, your roofing website requires simple to use and needs to be super-fast. If your roofing website loads in less than 3 seconds, it is turning away prospects/clients. Maintaining your roofing website allows you to optimize all the elements that might be slowing your site down. Another advantage of routinely maintaining your roofing website is enhancing your site’s loading speed.

5. Regular Website Maintenance Attracts New Clients and Keeps Existing Customers Happy

Our roofing website maintenance services will keep your site updated with fresh and new content. This will assist in driving new property owners (traffic) to your site. Outdated roofing content may make visitors click off your site instantly.

Keeping your roofing website updated with unique, fresh content can go a long way to satisfy existing customers. Your existing customers will view and share your new content, thus making your roofing business popular. But if you stay for long without sharing fresh content, prospects/clients may assume that you have nothing to offer and may never return to your roofing website again.

6. Continue To Learn More About Your Audience

One of the daunting parts of roofing marketing is getting to know your target client entirely. Regular roofing website maintenance helps you use the analytics and understand how users are interacting with your site.

Are prospects/ site visitors converting? Are they clicking off your site immediately, or are they hanging around? Are there patterns in site visitor’s behavior? Knowing these patterns and making adjustments based on data will help you to create a roofing website tailored to your user’s specific audience.

Without ongoing such ongoing analysis, your website can become outdated, stagnant, and, worst-case scenario, useless to property owners who could have benefited from your roofing services or products.

7. Regular Website Maintenance Ensures Proper Functionality

As you launch a new roofing website and make adjustments to it, it’s crucial to make sure that it works efficiently. This can mean making sure there are no broken links and that your website works perfectly across various web browsers. This is more of a technical part of roofing website maintenance, but if you fail to do it, your website may fail to work correctly for your visitors, prompting them to click off to your competitors.

Great functionality depends on the coding of your roofing website, and as a roofer, you don’t have the time to read through lots of code lines to identify a semicolon that should be an entire colon. Ensure that your codes are consistent with the ongoing adjustment and clean is essential to run a peak-performing roofing website.

8. Routine Website Maintenance Helps in Proper Tracking & Monitoring 

When you dedicate your resources and time to roofing website maintenance, you can correctly track the results and know if you are in line with your internet marketing goals. Tracking your roofing website’s metrics can give you an overview of the progress of your internet marketing campaigns so you can know the following plans or strategies to implement.

If you are lagging behind your roofing sales goals via the roofing website, that means that you need to redesign your site to increase conversions

Roofing Website Maintenance Checklist

Maintaining your roofing website is more than buying an affordable hosting plan and making some edits to your page. An outdated website risks client annoyance, loses search engine rankings, and loses trust. To assist you to stay on top of the crucial (often overlooked) issue, we have compiled a guide on what you can expect from our website maintenance services:

Update Your Roofing Content

  • Hours of Operation

If you have a company operating hours and aren’t on your roofing website, we put them in! And if you have already included them, our experts will check to ensure they are accurate. We also notify your visitors in case you have seasonal changes in your operating hours.

  • Phone Numbers

Check your office phone numbers for consistency and typos. Also, ensure that your phone numbers are appropriately hyperlinked to help visitors click and call your roofing business.

  • Contact Address

Make sure your business address is updated/correct every place it appears.

  • Call to Action

Give your web pages a makeover to ensure you have a clear call to action. Sometimes every page will have the same CTA (like getting a free roofing quote now), but browsers will require to pass through some steps. A property owner looking for roofing services or products will want to view some photos of past projects before they decide to get a quote.

  • Punctuation/Spelling/Grammar

Look at the basic editing errors.

  • Fix Broken Links

Check all your internal and external links to ensure that they are working seamlessly.

  • Form Submission

If you have a form on your roofing website, submit a message to check whether it’s working, and you get notified of the new news.

  • Headlines

Do your primary web pages (particularly your homepage) have headlines explaining how the client will benefit from booking a job with your company? And does every headline contain a keyword that relates to the title of your page?

  • Redirects & URLs

If you have recently changed the name of your webpage, you should make sure that users who are searching for the old page get redirected to the new one Instead of getting a “not found” error)

  • Image Alt Tags

Sometimes you can improve your roofing SEO by adding alt tags to your primary images. This can help your site to rank higher than other roofers for the same keyword

Design

These are tweaks that  relate to the feel and look of your roofing website, which may include but not limited to:

Branding

Has your roofing logo changed? What about the colors your company uses? If yes, has it reflected on your roofing website? Besides, if you initially used a low-quality logo but have changed it late to a new one, you need to update that on your roofing company website.

  • Replace Stock Images with Custom Photos

Roofing stock images may be essential to get your website running. But authentic photos are deemed to be more powerful.

  • Optimize Images

 You need to replace low-quality crop images to suit your overall design. Besides, replace large photos with compressed or re-sized versions while retaining quality.

  • Check Display on Mobile Devices

Pull up your roofing website on your mobile phone to see how it appears. Furthermore, you can also check how it appears on different desktop browsers.

Platform & Hosting

These problems may prompt you to contact your web host provider:

  • SSL security certificate

Check if your roofing website URL starts with “HTTPS” If not, you need to contact your web hosting provider to get a basic security certificate for your roofing domain.

  • WordPress Plugins and Theme

It is highly recommended that you use the latest versions of plugins and themes activated on your roofing website.

  • Backups

Typically you want to automatically backup your roofing website. This will help you, especially when you make a mistake when editing your roofing site.

Hire a Roofing Website Maintenance Team

Why You Should Hire a Roofing Website Maintenance Team

As a roofing contractor, you have lots of duties to perform. Managing employees, handling clients, keeping appointments, and meeting deadlines can be daunting at times. Neglect and inexperience can ruin the functionality and look of your roofing website.

Now that you understand that web maintenance is just as crucial as designing a roofing website, it would be equally important to discuss the benefits of hiring a website maintenance team. Although you can take the responsibilities of maintaining your site yourself but hiring a roofing website maintenance agency will be advantageous in the ways listed below:

  • Since you are partnering with a website maintenance company specializing in the roofing niche, you can count on their expertise since they know what to expect, look for, and resolve issues.
  • Hiring a roofing website maintenance team frees up your time to concentrate on another important aspect of your business without having to think about your site at all.
  • Outsourcing a website maintenance team is cost-effective and can resonate with your budget. You don’t have to break your bank to find a package that’s ideal for your roofing business.

If you have come this far, you know that designing a roofing website is not enough, but maintaining it is highly recommended. And if you don’t have the skill or time to maintain your roofing website, it is advisable to outsource a website maintenance agency like Black storm Roofing Marketing.

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Let Us Help You

At Blackstorm Roofing Marketing, we don’t just create unique online experiences but also offer website maintenance services since we understand how site security and maintenance are essential in maximizing your roofing website performance.

We provide reliable and affordable website maintenance services with no long-term contracts. We offer online reputation management, PPC, retargeting ads,  support, update backups, and above all, peace of mind knowing that your roofing website is in good hands.

Schedule a free strategy session with one of the marketing experts to discuss how we can help you maintain your roofing website today.

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Website Design Graphic Design Roofing

Adaptive vs. Responsive Roofing Website Design: Which One offers the Best User Experience (UX)?

Reduce your website bounce rate, improve loading speed, and get more leads with a responsive roofing website design. 

What are the significant differences between adaptive and responsive roofing website design? And how can you improve the user experience by selecting the right design style? 

This post will try to answer these two questions and more. 

With the diversity and pervasiveness of mobile devices, roofing website designers are forced to build sites that can perform optimally on all screen sizes. From the large desktop monitors to tiny smartphones, users can access information in various ways. 

This can be a daunting task.

 

How do you ensure that your roofing website scales on any screen size? Both responsive and adaptive design can solve this problem, but while they might look the same, each has its pros and cons.

Which one is an excellent choice for your roofing business? Which one can make your clients have a better experience? 

Let us explore the two design styles separately.

Roofing Website Design

Responsive Design Explained

In simple terms, responsive design uses one layout for a page and adjusts to fit the user’s screen size, whether on laptops, tablets, or smartphones.

From a technical perspective, responsive roofing websites use CSS media-queries to aim at breakpoints that wrap texts, scale images and change the layout so that the roofing website can fit any screen size. This can be done with CSS or HTML.

With a responsive roofing website, everything should seamlessly adapt and respond to any user’s browser or device- the user interface, content, and design.

Adaptive Design Explained

Simply put, adaptive design builds fixed layouts that adapt to specific screen sizes. This means that when your roofing website detects the space available, it choose the layout most appropriate for your screen. Therefore, when you open a browser on a desktop, the roofing website selects the best layout for the desktop screen; resizing the browser does not affect the design. 

Responsive roofing website design

5 Similarities between Responsive and Adaptive Design

For roofers without prior website design experience, the difference between adaptive and responsive design is very slim. To help you understand, let us explore their similarities:

Layout

With a responsive roofing website design, the layout is determined by the user’s screen size.

In comparison, the adaptive design layout is decided on the back-end, not by the user’s screen or browser. Adaptive design generates templates that are special to every design class. The server scans factors like operating system and device type to send the right layout.

Fast loading for roofing website

Loading Time

No prospect will like a slow roofing website. Adaptive designs generally load faster than responsive ones. This is because the latter only transfers crucial assets to every device. 

Difficulty

This can be a heated discussion for some roofing website designers. Some argue that adaptive designs are tough to create because you require several templates for various layouts. Whereas responsive roofing website design only needs one layout that some designers argue it is simple to implement. But, while responsive sites only require one layout across multiple devices, they need time and effort upfront.

Flexibility

Adaptive designs are considered less flexible because a device with a large screen size than what you anticipated could break your layout. Responsive websites are more adaptable to work with a tool of any size without breaking their layout.

SEO Friendly Roofing Website

SEO-Friendliness

Google rewards and recommends roofing websites that use responsive design. A mobile-friendly roofing website will rank high on Google search results.

Pros and Cons of a Responsive Design

Pros

  • Seamless User Experience

Regardless of the type of device-mobile or desktop, prospects will receive the same seamless experience. This instills a sense of trust and familiarity as visitors’ transit from one device to another. 

  • Little or Maintenance

Since the roofing website utilizes the same content across multiple devices, it won’t need much maintenance or engineering time. A responsive website will minimize the effort and time required to keep updating your site. You will have more time for essential activities like booking roofing jobs, marketing and testing, and customer service. 

  • Cost Savings

Responsive design is faster to implement since you don’t need a new mobile site. You can save money on support, development, and maintenance-related expenses associated with building stand-alone roofing websites. Furthermore, it allows you to organize and regulate your content from a centralized position.

  • More Search Engine Friendly

Google rewards mobile-friendly roofing websites, something that responsive sites are great at. The two major drawbacks of responsive websites are that they have slow loading speed and are hard to integrate adverts. 

Pros and Cons of Adaptive Designs 

Pros 

• They have faster loading times

• They are optimized for advertisements

• Reuses existing websites meaning that you don’t have to start from scratch when creating them. 

Cons 

  • They are labor-intensive to build because of the high number of technical aspects that designers have to consider. 
  • They are tough to maintain.
  • They are very expensive compared to responsive sites. 

Stunning Roofing Website

Get a Stunning Roofing Website with Our Responsive Design Services

If you are searching for a convenient, cost-effective method to create a functional and seamless customer experience, responsive web design is your safest bet. This is because responsive sites are more search-friendly, can fit on every screen size, and above all, they are budget-friendly.

Whether you want to transfer your current site to a responsive design or create a new responsive roofing website design, Blackstorm Roofing Marketing offers the resources and experience needed.

With our experienced web development and design team, we are your preferred choice when you want to launch a responsive roofing website.

Use our responsive design services to make your roofing website accessible across all devices, regardless of their screen sizes. From laptops to smartphones, a responsive site allows your roofing business to reach every property owner in your target market. 

Blackstorm Roofing marketing is a full-service internet marketing company that has helped many roofers like you to outrank their competitors online. We do much more than create responsive roofing websites and offer you anything digital marketing from PPC ads to SEO

If you are ready to launch your responsive roofing website, kindly schedule a free strategy session with our designers to see how our team can help your roofing business grow online. We can’t wait to hear from you today! 

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Marketing Roofing Website Design

10 Ways a Unique Logo Design May Change the Perception of Your Roofing Website

 

Every roofing contractor knows that a logo is an essential part of building and establishing a thriving business. They are typically the first thing that prospects notice about your company, and if done correctly, they can linger in their mind for a while. 

What about incorporating the logo in your roofing website design?

A unique logo is an essential part of a great roofing website design since it creates a lasting impact on your potential clients. Prospects are more likely to hire your business if you have a professionally designed logo.

Here are ten tips that show how a unique roofing logo design attracts prospects, sustains, and builds your roofing brand online: 

Your Logo Design Promotes a Professional Image Online

A professionally designed logo promotes a sense of reliability and trustworthiness amongst your potential clients. Visit most roofing websites, and you will note that they have a logo at the top left-hand corner. Customers have come to expect it, and finding the logo where they expected it gives your business a sense of credibility. A good logo also makes your business memorable. 

Adding a unique logo to your roofing website design can portray your roofing brand’s professional approach in providing information or conducting business. The roofing website design and logo are marketing collaterals that convey a message of quality and assurance. Together, they can convince your prospects that your business will offer top-notch services or products. 

Adding a Logo Design to Your Roofing Website Distinguishes You from the Competition. 

A logo creates consistency in your roofing brand online. It will help your prospects to recognize your business whenever you are on the Internet. When you have a unique roofing logo design, your logo establishes your business as an authority in the industry and quickly grabs your potential client’s attention. This is a great marketing tool that will helps your business to stay ahead of the curve online.

Your roofing website is a direct reflection of your business purpose. Since your logo is an integral part of your branding strategy, you should always strive to match your roofing website design and logo in thematic shapes or colors. Simply put, people should see that there is a direct visual connection between your roofing web pages and the logo design. This visual connection builds professionalism, authority, and sets you ahead of the competition. 

Roofing Website Logo Builds Your Brand

A Roofing Website Logo Builds Your Brand

Let’s face it. A logo is crucial for establishing a brand identity. However, branding revolves around the whole company, not just what is portrayed visually. Using a logo throughout your roofing website, social media profiles, and your staff uniforms promotes your brand consistency, thus giving your business the much-needed competitive advantage.

Logo design on Your Roofing Website Increases Brand Recognition.

As a roofer, you might have worked hard to provide services or products that you are proud to swear by. 

However, no matter how unique your products or services are, there will always be other roofers competing for similar jobs. The right roofing logo design can help set your business ahead of other brands within the industry. It makes sure that potential clients end up with services or products they want from your business and not the lesser version of your rivals’ offering in the market.

Simply put, a unique roofing logo design serves to eliminate client confusion. But there is another advantage of incorporating a logo in your roofing website design. A well-designed roofing website logo generally increases your brand recognition. This means that your clients will instantly connect your roofing brand and your services or products. This is because your brand’s main symbol, the logo, is incorporated in your roofing website. 

After all, more than 80% of Americans prefer to hire roofing contractors online. What does that mean? 

If you don’t brand your roofing business online, you are at risk of losing 80% of your clients. Can you afford to lose that every year? 

The good news is that at Blackstorm Roofing Marketing, we have a team of experienced graphic designers. They can incorporate a logo on your roofing website and increase your brand recognition. 

Unique Roofing Website logo Increases Online Presence

A Unique Roofing Website logo Increases Your Consistency across Your Online Presence. 

The importance of a website logo goes beyond help your business improve its brand recognition online. It also helps your current clients and target audience identify your roofing business whenever they are on the Internet. (Your roofing website is not the only place your business exists on the web, right?) 

Examine your current social media pages. 

Do you have different profile photos on your Facebook, Instagram, and Twitter pages? If so, your prospects will have a hard time trying to determine whether those accounts belong to your business or from a competitor who bears the same name as your company. But if your profile photo is consistently your roofing company logo, customers will know that it is your roofing business.

The same rule applies to directory websites like Google My Business or Yelp. While adding a logo to your roofing website is crucial in improving your brand recognition, your website is not the only place to use your logo. After all, you did not struggle to design a unique roofing logo to limit it to one place. Therefore, use it across various online platforms and increase consistency across your online presence.

A Roofing Website Logo Makes Your Brand Memorable

Your roofing logo guides your horse (potential clients) to the water (your business). Logos help improve your roofing brand identity; since they are the symbols that clients use to recognize your business online. Ideally, you will want prospects to immediately connect your logo with what your roofing business does, and mainly how it makes them feel. Since a good logo is an aesthetically pleasing element, it triggers positive memories about your brand that your roofing company’s name alone might not. 

If we are honest, some of your prospects will forget the name of your roofing business (Don’t panic. It’s human nature). Still, they will associate your logo design with memories of your roofing brand. 

Your Roofing Website Logo Fosters Brand Royalty 

Do you know that clients crave consistency? 

As your roofing brand grows, your logo design will become prominent to a broader segment of customers, and this familiarity builds a perception that you are accessible and trustworthy. 

Roofing Website logo grabs the Attention of Your Potential Clients

A Roofing Website logo grabs the Attention of Your Potential Clients. 

Consumers have a short concentration span nowadays.

As a fact, roofing contractors have around two seconds to convince a prospect that they are worth their consideration. A roofing website logo can grab your audience’s attention and excitingly convey business values. That limited attention span, one that makes prospects judge you by appearance, can work in your favor if you have a solid logo to speak for your business online.

Adding a logo to your Roofing Website Refreshes Your Audience’s Interest.  

Do you want to update your roofing website to make it more appealing and modern? Or are you starting a roofing company and want to convey a message of “on-trend” and cutting edge to your potential customers? 

Logo update and redesign is an effective way of promoting reliability and interest. Maintaining some original logo elements helps in brand recognition, but no roofing company should ever feel attached to the same old logo. Given that the logo can destroy or enhance your roofing brand identity online, you need to consider its form, role and adding it to your roofing website or redesign your site. 

Roofing Website Logo Projects Brand Versatility

Responsive design is a must for roofing web designers today. Roofing clients expect that brand experience will follow a specific pattern, regardless of the platform the client uses to interact with the brand. So if a client is using a smartphone and switches to a laptop, they must recognize that they are still working with your business. This call for stability, commonalities, and stability, and your logo design can play a huge role. 

Where to Use a Logo Design on a Roofing Website?

One of the first places that roofing contractors will showcase their newly designed business logo is on their roofing website, and why not? Roofing websites are a crucial part of your digital marketing strategy. Clients conducting online research on a roofing brand will head first to your roofing website. Since a roofing company website is the first point of interaction with your brand, it’s crucial to have a prominently displayed logo on your page. But where do you put a logo on your roofing website?

Places to add your Roofing Website Logo

Places to add your Roofing Website Logo

Top Left: This is an ideal spot for improving your user experience and brand recognition. However, there are certain things you need to consider when putting your logo in this spot, including: 

Ensuring that your logo is idealized. Large logos will create a lot of space above your navigation bar, making your homepage look unbalanced or messy. Special awareness on a roofing website is paramount to enhancing the user experience. Ensure that your logo design possesses a transparent background. Saving your roofing logo design as a PNG will create a transparent background, which is suitable if you are considering placing it on a colored block or section of your roofing website. Generally, a roofing website navigation bar will be colored and thus need a transparent background logo. The logo design should generally be in a horizontal format. Roofing website logos look good when they are in a horizontal format since the header area and the navigation bar is also horizontal. The logo will also occupy less vertical space.

Footer: Contrary to popular belief, footers are the highly visible sections of your roofing website. We highly recommend selecting the most crucial links or business attributes and incorporating them in your footer, like your logo design. 

You can include other essential things in the roofing website footer, such as links to your privacy policy page, HTML sitemap, terms, and use conditions page. Including social media contact details and buttons such as your business email, address, and phone number can increase conversions. Roofing company logos appear excellent in the socket (section below the footer) or above the copyright section.

Off-site Sub-domain or Blog: Does your roofing business have a subdomain or different blog that your visitors are redirected to? If so, don’t forget to incorporate a logo on your roofing website. Even if your blog may not attract as much traffic as the leading roofing websites, adding a logo will enhance your roofing brand awareness.

Contact Page: Besides adding your email address, social media icons, and phone number, don’t forget to include your roofing logo design and your slogan. Ensure that clients have the best experience on your roofing website’s contact page, as this is the last step they require to take to make an inquiry or request a roofing service. Stand behind your roofing slogan and brand by showcasing it on the crucial pages of your site.

Confirmation or Thank You Page: After a client requests for a roofing service online or completes a form on your website, it is highly recommended that you inform them that their transaction went through successfully. Many roofers opt to redirect their users to the confirmation page. Such pages contain a simple phrase or two, “Thank you for reaching out; a representative will get back to you shortly. For immediate assistance, kindly call at 666 777 888.”

When Should You Consider Adding a Logo on Your Roofing Website?

We have already discussed the benefits of a logo design as it impacts your overall online presence and roofing website.

Now, let’s discuss you can actualize your dream logo design to life.

If you want to create a clean yet straightforward logo design but still reflect your roofing company’s value, hire an experienced graphic designer at Blackstorm Roofing Marketing. Our graphic design professionals will help you with logo design and corporate branding.

Ready to get a Unique Logo for Your Roofing Website? 

So, there you go! As you may have realized, you need a logo to add to your website; it’s essential in building a successful roofing brand online.

To achieve this goal, you need to partner with Blackstorm Roofing Marketing to build your business’s unique logo. Please schedule a free consultation with one of our growth specialists to get a logo design that will set your roofing business ahead of the competition today!

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Identity Graphic Design Industry Knowledge Logo Design Reputation Management Website Design

How to Create a Strong Brand Identity for Your Roofing Business

Roofing contractors work with businesses or homeowners all the time, and such property owners won’t just invite anyone to install, repair, or replace a roof on their premises. The strongest roofing brands have an identity and a story. Defining a brand is an exercise that is mostly overlooked by new roofing contractors. A strong brand identity helps to create customer loyalty. Whether you are just starting your roofing business or owning a large roofing company, this post will help you define your brand and differentiate your roofing business from the competition.

What is a Roofing Brand?

Your roofing brand is a message that drives client expectations and perceptions via its distinctive personality. It is a combination of tangible elements that create an auditory and visual brand identity. This includes your color palette, letterhead, marketing materials, company message, signage, logo, etc.

What is a Brand Identity

What is a Brand Identity? 

Brand identity is the visible elements of a roofing brand such as design, color, and logo, distinguishing, and identifying your brand in the clients’ minds. Simply put, it is the outward expression of a roofing brand. It is what you create before you can create a roofing brand. This is normally overlooked when establishing a brand. Many roofing companies never had a brand identity launched because many roofers don’t take time to create one. The good news is that it is never too late to launch your roofing brand identity campaigns. Thus, “putting on a face to your roofing company” is a continuous process.

Ultimately, a roofing brand identity is a way to communicate with your clients, differentiate your business from the competition, and create a brand experience that encourages prospects to engage with your business. If you want to be a successful and competitive roofing company, creating a strong roofing brand identity is necessary.

What is a Brand strategy?  

Your roofing brand strategy is a comprehensive plan that outlines precisely what you want to achieve and how you intend to attain it. It comprises your roofing company vision, mission, values (Brand’s heart), Brand messaging (which includes your brand personality, voice, value proposition, and tagline).

What is the difference between a brand and a brand identity?

A brand is intangible; it is what property owners feel when they think about your roofing business. Thus your brand is an experience. Brand identity (otherwise known as brand design) is tangible; it is like your roofing business’s face, so it is your roofing business’s visual side.

Why is Brand Identity Crucial for Your Roofing Business?

Personality

A brand identity is the visual representation of the personality and values of your roofing brand. It sets the tone of your roofing brand and evokes feelings in your audience. Your roofing brand identity promotes your business goals and conveys your roofing company message.

Consistency

Brand identity helps roofers to create a consistent message across all their marketing materials. Each piece comprises the same essential design elements and style, thus creating a cohesive branding package.

Differentiation

Brand identity positions your business appropriately and sets your roofing business apart from the competition. Developing a creative, professional identity design can help your roofing company stand out to potential clients.

Awareness

Creating brand identity makes your business popular among the target audience, thus improving your brand awareness. The more places your roofing brand is featured, the more contacts it will make with your customers.

Loyalty

A solid brand identity can help build client trust and loyalty in a brand because it allows customers to connect the service and roofing company.

What are the Keys to a Solid Brand Identity

What are the Keys to a Solid Brand Identity?

Strong brand identity needs to work for everyone from your internal team to the people who will interact with it (clients). As you start the design process, make sure that your roofing brand identity is:

  • Memorable: It creates a visual appeal.
  • Distinct: It should set your roofing business apart from the competition.
  • Flexible and Scalable: It can evolve and grow with your roofing brand.
  • Cohesive: Every marketing material should complement your roofing brand identity.
  • Easy to Apply:  It is clear and intuitive for graphic designers to use.

Create a Powerful Brand Identity as a Roofing Contractor

How Do You Create a Powerful Brand Identity as a Roofing Contractor?

Creating a brand identity is an important first step in marketing your roofing business. A strong brand identity is unique, clear, consistent, memorable, and resonates with your potential or existing clients. Many things go into building a brand identity for your roofing business, but generally, it boils down to the words plus the look. Here are the ten steps of building a solid brand identity for your roofing business:

Nail that Clear Positioning and Purpose

This is the most crucial step in creating a brand identity that will promote growth, particularly when it comes to social media. Every detail about your roofing brand’s values, purpose, audience, and purpose should be crystal-clear. This process can be challenging and long, but it is the only effective way of successfully branding your roofing business.

Every branding decision should be made with your prospects in mind. For instance, a logo geared towards young property owners will differ from a senior citizen’s logo.

Define Your Target Audience

Define Your Target Audience

Before you start creating a brand identity for your roofing business, it is crucial first to figure out the kind of clients you want to serve. This refers to the demographics of people who are likely to book jobs with your roofing company. After identifying your potential clients, then you should create a brand identity around your target audience. Because after all, it is for them.

Design a Great Roofing Company Logo

The logo is the primary visual element of your roofing brand identity. It is used on your roofing website, social media, and staff uniforms-everywhere. That’s why you must design a logo that meets the following criteria:  

  • Communicates who you and what you value as a brand.
  • It is visually appealing: simple, uncluttered, and clean goes a long way.
  • Memorable: a logo that makes a lasting impression on your audience
  • Versatile: It should be in line with the roofing industry standards
  • Timeless: It should withstand the test of time and remain relevant in the current roofing market.

If you need a unique roofing company logo, our talented graphic designers can help your business differentiate itself from the competition.

Select the Right Typography

Typography might appear like a simple component of your brand identity, but it can be an uphill task to find the right font for your roofing brand and convey your message.

Every font comes with its personality; even an ordinary person can tell it. When choosing the right font for your business, here are some things that you need to consider:

  • Ensure that your font is readable: This will help offer the best experience to your web visitors
  • Choose two or three fonts to maintain a cohesive look across multiple platforms.
  • Avoid the gimmicky fonts; Gimmicky fonts are not appropriate when creating a brand identity.

Remember, when it comes to creating a brand identity for your roofing business, consistent and well-chosen typography is a major part of cohesive communication across multiple channels- that’s a huge part of nailing your roofing brand recognition.

Develop a High-quality and Responsive Roofing Website

Develop a High-quality and Responsive Roofing Website

Your roofing website is a representative aspect of your brand identity. Property owners will look at your roofing website before they decide to work with you. Your roofing website is the only place where your brand identity should be portrayed explicitly.

Your roofing website is essential because it offers critical information about your business; it is the root of your brand identity. It gives you a chance to showcase your portfolio, services, and unique selling points to your potential clients.

The tone of your roofing website should be authentic. If you want to hire external content creators, make sure you have trained them on your market positioning and value proposition basics. This is because clients will always tell when the published content is not true to your brand identity. If you need a responsive and high-quality roofing website, Blackstorm Roofing Marketing has hired experienced website designers to help you market your roofing business online.

Select Your Color Palette

Visual elements are crucial in conveying emotion and meaning. And of course, color plays a huge role in this. Green is a fresh, natural color representing the environment or growth while red portrays passion, excitement, and urgency. The colors you select for branding should portray the intent and purpose of your roofing brand.

Identify Your Competition

Creating a brand identity is all about setting your roofing business apart from the competition by making your brand relevant, memorable, and unique. However, without a clear understanding of your competitors, building a successful roofing company is not easy. Therefore, it is crucial to understand who your rivals are and how your business compares, both in presentation and perception. 

Create a Brand Style Guide

Creating a brand style guide is a crucial part of creating and implementing your roofing brand identity. It explains your roofing brand values, voice, and tone. Once you have achieved your design assets, you want to make sure that they are used effectively, which is why you must create your roofing brand style guide.

Consistency is important when creating a brand identity. You don’t want your brand to appear differently on social media than on your roofing website. That would confuse clients and make your roofing business appear less professional and trustworthy. It is best to stick to your brand style guide because it covers various elements of your brand identity.

Create Your Slogan

Your slogan acts like an extension of your roofing logo design. Normally, a slogan tackles a particular client’s pain point or describes a philosophy. Slogans should work together with your logo, and that is why they are created after your brand identity has been developed.

Promote Your Brand through Reputation

Promote Your Brand through Reputation

Trust is everything. You wouldn’t do business with property owners unless you trusted them. Based on this ideological foundation, you hire roofing technicians and trust that they will be honest and take your business to the next level. It is crucial to know that most property owners don’t have a grasp of the roofing industry. They look up to you to offer the expertise, professional reliability, and guidance when they trust you to take care of their business or home. As a roofer, your online reputation matters to potential clients.

Your brand identity differentiates your roofing business from the competition and tells your clients who you are and what they can expect when partnering with you. You need to work with a reputable roofing brand identity agency like Blackstorm Roofing Marketing to set your business apart from a sea of competitors.

Take a Bold Step: Find the Right Brand Identity Agency for Your Roofing Business

Much of this brand identity exercise culminates in creating a unique value proposition. In an era filled with constant mobile interruptions, creating a unique brand identity is an important asset for growing client loyalty. If your customers fail to connect with your roofing brand identity (values, voice, and visuals), they won’t be loyal when booking jobs.

Building a brand identity that is both versatile enough, and goal-driven is not an easy task. Most roofers look for a roofing design agency to create an effective brand identity and define their visual strategy. If your brand identity survey results are below your expectation, you should partner with Blackstorm Roofing Marketing to address your brand identity crisis.

If you are ready to create a superior brand identity for your roofing business, kindly schedule a free strategy session with our growth experts and outshine your competitors today.