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Lisa Grant
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
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Lindsay Bowen
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
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Jeannette Potter
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
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Larry Phelps
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
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Hugo Vega
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
Categories
Roofing Website Design

Roofing Website Design: A Comprehensive Guide To Getting Found By Prospects Online

Book More Jobs And Obtain New Leads With Blackstorm’s  Lead-generating Website For Roofing Contractors.

Roofing is a competitive industry, and to be successful, you need an edge. This comes down to the quality of your website but also surface details like marketing which can help gain business over competitors in this field where long-term success depends on how well you treat customers.

When it comes to marketing your roofing company, you have lots of options.

There’s Google Ads (PPC), social media ads, blogging or retargeting ads, and other conventional marketing techniques and strategies. However, there is one core strategy that every roofer should keep in mind when advertising his business online.

We are speaking about your roofing website design, of course.

Your roofing website is the home of your brand’s online presence. It is where you drive traffic and exposure you obtain from other marketing campaigns. And if your roofing website design isn’t highly functional, visually appealing, and simple to use, you will lose leads and adversely impact your online reputation.

That said, when was the last time you examined your roofing website design?

Are you just sort of “winging it” when it comes to your roofing website? You may think that your excellent roofing services will carry the day, but if customers can’t find your site in Google and they don’t know what kind of service provider you offer, then there’s not much hope for them. In this article, we’ll show how professional design influences leads and ultimately sales.

Why a Good Web Design Matters For Your Roofing Business

As you consider redesigning your roofing website, you might wonder why it is crucial to your business. How does it affect your business and your audience? Let’s discuss the main reasons why website design is vital to your roofing company:

Great Roofing Website Design Helps To Create a Stronger Brand Image

Your roofing website is the face of your brand online. Research shows that more than 70% of property owners judge your business’s credibility by looking at its visual design. And you have around 50 milliseconds for property owners to create an initial impression about your roofing website design.

 If your roofing website is poorly designed, over 30% of them will instantly stop engaging with your company. Most of them will never come back. Another compelling reason why you should hire our experts to design or redesign an excellent website for your roofing business.

A Good Roofing Website Design Builds Trust With Your Target Audience

Property owners don’t trust unattractive, poorly designed websites. If they notice that the information or design looks outdated, they won’t trust your roofing website. They may see your roofing website as shady since you don’t have an updated online presence.

Think about a homeowner looking to book a job with a roofing contractor. They spend hundreds or thousands of dollars, which implies that if your roofing website design doesn’t create trust, they will find another roofer to replace or repair their roof.

On the flip side, a professional roofing website conveys trust with your target audience. They will trust your roofing company and feel comfortable digging into it deeper. The good news is that your roofing website can be leveraged to increase confidence and show property owners you are worthy of being trusted.

Roofing Website Design Influences Your Organic Search Rankings

Most web design practices and elements influence how you publish content on your site, which in turn impacts how search engine spiders index and crawl your roofing website.

This is one thing you can’t afford to ignore. If your on-page roofing SEO tactics/fundamentals n aren’t at par, you will be fighting a losing battle for visibility from the start.

Apart from how roofing content is published on your site, specific web design elements can directly affect search rankings.

The best way to ensure that you comply with the best web design practices (and subsequent search rankings) is to work with a roofing website design agency that understands your business and its goals.

A Good Website Design Brings More Revenue To Your Roofing Business

 It all boils down to whether browsers fill out forms, schedule a service/ quote, and make a phone call. You can have the best roofing website out there, but it is a waste if it doesn’t convert browsers into paying customers. After all, the massive traffic will not help you pay the bills.  

The right roofing website design will make sure that you aren’t wasting traffic. It will assist you to move browsers through the conversion funnel to become loyal and profitable clients.

These are just a few advantages of a professional roofing website design. As you create your website and optimize it, you will find it to be an efficient tool to grow your roofing company.

Roofing Website Design Best Practices For Roofers in 2021 & Beyond

1. Simplify the Navigation

When a client lands on your roofing website, a massive part of building trust is through your website design. One of the major mistakes roofing contractors make is over-complicating website navigation.

 

For example, suppose you have a website that sells different types of roofing services and one website page for each type of service (repairs, replacement, and installation). In that case, the website visitor has to go through 3 different website pages before they find what they are looking for. This slows down website visitors and acts as a barrier to sales conversion for roofers in the future. Not good!

The best way to create an effective website design for roofing contractors is by keeping it simple – focus on usability instead of fancy gimmicks that don’t necessarily convert into ROI (return on investment). However, there’s no doubt a website that looks great is also important – eye-catching website design still guarantees website visitors.

One of the most popular WordPress plugins used by website designers to help simplify website navigation is called “WP Menu”. If you’re using WordPress as your website platform, learn more about how you can streamline navigation.

 

2. Make Your CTA Compelling and Clear

Your Call to Action motivates website visitors to act, whether signing up for website email updates or downloading your free roofing EBook. When website visitors are ready to convert to your website, the last thing you want them to do is to lose interest and go elsewhere because they can’t find where they need to click.

A simple way of creating a compelling CTA that works well across all types of website design – especially WordPress website designs – is by using emotive words. In other words, Words That Influence. Emotive words inspire action in website visitors when it comes time to make those all-important decisions about signing up for website email updates or requesting a quote from your company’s sales team.

If you sell various roofing services (e.g., residential roofing, metal roofing, and commercial roofing), you can also use website CTAs to help website visitors navigate the website. Yet again, keeping website navigation simple is the key – don’t make website visitors hunt for where they need to click or it will only drive them away!

3. Consistent Branding

Our previous post talked about how you can create a strong brand identity for your roofing business. A robust roofing website design reflects your brand identity and makes website visitors feel confident they are dealing with a professional company.

If you look at some roofing contractors’ website designs, you may notice that every designer uses their own unique style when designing websites for other businesses. For example, a website designer in Murfreesboro might automatically create websites that showcase his/her state or culture (a lot of roofers do this). In contrast to this, another website designer who specializes in roofing website design may have an entirely different view on what works best for roofing website design. If both website designers designed websites for you simultaneously, there’s no doubt they’d give very different views on what works best – and how it should be implemented.

4. Visuals Hierarchy

 Roofing website design is all about communication, and website visitors are subconsciously more likely to trust websites that look professional. A website designed with a robust visual hierarchy will give website visitors the impression they’re dealing with a credible company – which increases website conversion rates in 2021!

Visual hierarchy occurs when website visitors can quickly scan website pages and get information instantly. For example, if you have website content such as blogging posts, images, or service descriptions, it’s best to feature them on your website homepage.

This allows website readers to understand how much content there is on your website at one glance – so they can decide whether they want to scroll down for more information (and whether your blog posts/images/roofing service descriptions are interesting enough).

5. Optimize for Mobile Devices

Property owners are using their mobile devices more than ever. Roofing contractors who understand how to optimize their site for mobile device visitors will be able to capitalize on key website visitor demographics that most website designers don’t even know exist!

If you’re interested in learning more about Mobile-first roofing website design trends in 2021, check out our latest post, so you need a mobile-friendly roofing website. Here is what you need to know.

6. Accessibility

Accessibility implies designing roofing websites that can be used by property owners who have motor, visual, and cognitive or speech disabilities.

Here are some tips to make sure that your roofing website is accessible:

  • Use Contrasting Colors: property owners with visual impairments could find it hard to see your text from a background color if you don’t have sufficient contrast.

 

  • Utilize more than color to convey visual cues: You can use text patterns or labels so that people with visual impairment can scan the information. Underlined or bold visual cues can be effective in delivering your content.

 

  • Improve Keyboard Navigation: Prospects/clients with visual impairment, motor disabilities always use the keyboard to read your content. It is crucial to place key information into these buttons, links, and text fields so that disabled people can interact with your content.
  1. Prioritize Search Rankings

If you integrate roofing SEO practices into your site, you will likely get a high-ranking placement on search engines like Google or Bing and get more leads.

You can utilize targeted roofing keywords throughout your site to achieve this. Google tracks roofing websites for relevant keywords searched by prospects/clients online. The more effectively your posts talk to the content your users are looking for, the more organic traffic you obtain.

Here are some additional tips to optimize your roofing website for search engines:

  • Use relevant header tags (H1): This is your content or web copy heading or heading. Search engines focus on H1’s for search phrases, therefore ensure that they incorporate the most relevant for your headline. You don’t want to stuff your headline with keywords for SEO performance. Remember that your roofing website, so striking a balance between style, clarity, and SEO performance is crucial.

 

  • Proper Meta descriptions and title tags: Relevant Meta descriptions and title tags help search engine bots understand the content on your website and index it accordingly.

 

  • Short descriptive URLs: A short URL that’s readable for users that contains your targeted keywords

 

  • Get Relevant Links from other websites: If high authority sites link to your roofing website, there is a high probability that such links will bring new visitors and boost your traffic.

 

Integrating SEO practices into your roofing website will skyrocket the organic traffic, visibility, and potential clients you get.

  1. Run Regular A/B Tests

A/B testing is a technique of comparing various versions of your website to see which one performs better for a specific goal. This could include checking how effective your CTAs are, what images or headlines, and other visual aspects of your content elicit positive responses.

Gathering the right data takes out the guesswork of your roofing website optimization process. You can make decisions based on statistical evidence, which is typically a good website design practice.

9. Check your Site Loading Speed

Site speed is another crucial aspect to consider when building a roofing website. A slow-loading roofing website does not only annoy your visitors, but it may have adverse effects because users will click off to another site.

Slow loading times lead to high bounce rates. A roofing website with many design features will be slower than a site with a slim, clean design. 

Here are some tips to help you improve the loading speed of your roofing website:

  • Optimize your videos and images, especially the format and size
  • Combine and minify your files
  • Work with your web hosting provider to ensure seamless site performance.
  • Use website caching and a CDN

Why Choose Blackstorm For Roofing Website Design Services?

Here are some reasons why many roofers opt to partner with Blackstorm Roofing Marketing as your full-service web design and development company:

 

Many Years of Experience 

Since our inception, we have helped hundreds of home service contractors to succeed with their internet marketing. We use this expertise and knowledge to take your roofing business to the next level with result-driven web design services.

  • Expert Web Developers and Talented Graphic Designers

Our developers and designers are talented and experts in their field. They have many years of experience creating design solutions that are clean, W3C compliant, SEO optimized, and visually appealing.

  • We are Dedicated to Your Success

At Blackstorm, we view ourselves as an integral part of our client’s team and understand that our success is pegged on them being successful. We have partnered with many roofers over the years and attribute our high client retention rate to our responsiveness in their internet marketing needs and our unwavering commitment to their ongoing success.

  •  Customized Roofing Website Designs

 We understand that not all roofing businesses are created equal. That’s why we take a personalized approach when designing your roofing website, which explains why we customize your site to your company’s needs. Our experienced designers will make sure that your site focuses on branding and meets your vision and goals.

 

Get Roofing Website Design Services Proven To Boost Sales And Bring In a New Lead.

If you want your roofing business to generate impressive results, you can’t build a website and leave it. Your roofing website requires ongoing optimization and upgrades to serve your customers better. This is especially true if you are going through a complete redesign.

Here are a few takeaways to keep in mind when designing or redesigning your roofing website:

  • Make sure your key messaging and branding influence your web design choices. Begin by defining your brand to make your choices wisely.
  • Make user-friendly web design choices: This will give your prospects/customers a good user experience, boosting your brand value and conversion rates.
  • Utilize data-driven analytics to take the guesswork out of your web design process. Getting an insight into your site performance to assist you to adjust the experience to deliver great business results

When creating your roofing website, follow all the practices we have outlined in this post to make sure that it converts. By partnering with our experienced roofing web designers and developers, you can ensure that your site is not only functional but also visually appealing.

At Black storm Roofing Marketing, we can assist you through every step of the website design process. From planning your initial design to delivering ongoing optimization, maintenance, our team has the expertise and skills to assist you in getting desired results.

Need Roofing Website Design Help? 

 This is a lot of information to understand if you don’t even know where to start. The good news is that you don’t have to design a roofing website on your own. Don’t hesitate to schedule a free strategy session online with one of our growth coaches if you would need assistance with your roofing website design today!

 

 

 

Categories
Roofing Website Design

10 Simple Roofing Website Tweaks to Convert More Browsers into Paying Clients

 In the modern internet-driven business landscape, the appearance of your roofing website online is one major factor that will determine its failure or success when trying to attract more customers.

 

Thus, your company must invest heavily in the design of its site to attain the desired results.

However, while every roofer maintains a website, only a small percentage of them have tried to reach their full potential by driving more sales and revenue.

 

The few roofing contractors who have invested heavily in designing high-quality roofing websites have earned more revenue by attracting visitors than those who hired amateur designers to build their sites.

 

Nowadays, every roofer is taking their company online. With the current COVID-19 crises continuing, it is expected that more roofing contractors will follow suit. As more roofers join the online bandwagon, your business is bound to face some serious competition.

 

Thus you require a roofing website that puts you in the minds of search engines and potential clients. So how do you improve your website design?

 

Read on to know how to attract wallet out prospects and the tweaks you can make to convert them into a long time paying customers:

 

  1. Add Video Content to Your Roofing Website

Prospects/ clients are attracted more to videos than any other kind of content; you must offer them what they want if you aim to bring them to your site.

 

Multiple studies have shown that the human brain can process visual content faster than the standard typed text.

 

When incorporating videos into their roofing websites, roofers should opt for unique video content with which prospects can engage.

 

Including roofing videos in your landing page can improve conversion rates by over 80%, while adding such videos throughout your site can increase the job booking rate by over 40%.

Clients who want informational videos on your roofing website tend to hang in there longer, thus increasing the chances of recurrent visits to your site.

 

By placing quality roofing testimonials, video content, and tours of your job site, you can help to increase conversions.

 

  1. Website Maintenance

Many roofing websites are products of WordPress. So, if your website is hosted on a WordPress CMS, maintaining it can mean the difference between a high bounce rate and an excellent engagement score.

 

 While it is possible to maintain the site on your own, you may lack the skills to troubleshoot WordPress errors promptly as required. So, if you don’t want to spend hours reading WordPress tutorials on maintaining a roofing site, kindly contact us at Blackstorm Roofing Marketing for assistance.

 

  1. Prevent Roofing Website Downtime

Most roofers don’t know that minutes or hours of downtime can cause them to lose both revenue and potential clients.

 

Your roofing company website should load in less than three seconds to help browsers find the information they are actively searching for.

 

Research shows that over 50% of browsers are likely to abandon your site if it takes more than three seconds to open a webpage.

 

This implies that your business will lose more than 50% of visitors simply because your site took longer to load than expected.

 

Thus, making your website scalable will help to avoid slow load times and downtime, ultimately keeping more customers on your website while booking more jobs at the same time.

Build a roofing website on cloud-based platforms, maintaining your content and application quality to help drive more prospects to your website.

 

  1. Improve Your Roofing Website’s Security  

Making your roofing website secure means more than just safeguarding it from the bad guys (hackers). Browsers such as Yahoo, Firefox, and Chrome inform visitors of unsecured sites. 

So when a prospect attempts to visit your site, they get a notification saying that you aren’t secure. This will make potential clients bounce off your site. This is an automatic bounce rate on your website.

 

Simply put, how to convert an unsecured website to a secure one is a crucial consideration.

We provide fast roofer website security services here at Blackstorm Roofing Marketing.

 

  1. Use Responsive Roofing Website Designs

Most customers can now access roofing websites from various devices, including tablets or Smartphones, so you must use a responsive design to provide a seamless user experience across all devices.

 

In the modern world, prospects use Smartphones more than desktop computers when accessing roofer websites; therefore, you must help their gadgets to access your roofing website.

A responsive website design allows you to boost your sales, while easing your back-end to improve your search engine optimization efforts.

 

Pro Tip: Always add simple yet attractive contact forms (above the fold) to increase the number of enquires your company receives

 

  1. Roofing Website Design: Pay Close Attention to UX and UI

Your website is as superb as its design. Depending on your objectives, you may require to tweak the design of your roofing website.

 

For instance, as visitors, we don’t like when your website looks like a Wikipedia page. So, examine your target audience and design accordingly.

 

  1. Add Social Proof to Your Roofing Website

It is crucial to incorporate high-value content for your site browsers/ visitors who may want to book jobs through your online offers.

 

Adding client reviews to your roofing website will assure prospects that what you are providing is credible, leading to high customer retention and brand loyalty.

 

Besides, customer reviews can act as a friendly recommendations made by previous clients on your roofing services or products.

 

Client testimonials or reviews are the #1 tool to build credibility and trust with your target audience. We highly recommend scattering them throughout the essential pages of your roofing website, including your services, homepage, and contact page.

 

 If you don’t have testimonials, try to contact your previous clients and request them to review your roofing company- send them a few questions to make it easier for them to answer.

 

  1. Include a Compelling Call to Action on Every Page of Your Roofing Website That Leads to Your Goals

Another simple method to boost your online conversions by placing a compelling, clear call-to-action. This can be offered in service descriptions, your sales copy, or the landing page.  

The CTA should portray your business’s unique value propositions, convert browsers into clients.

 

As a general rule, you should try to make your call to action memorable and short. Participating clients would encourage their immediate network and family to join your bandwagon in an ideal business environment. Make your CTA’s relevant, exciting and straightforward.

 

  1. Use Social Media Platforms to Find Your Target Customers 

Part of building your roofing brand identity is identifying your buyer personas. This involves discovering the kind of prospects/ people you want to convert into paying clients. Placing your target clients on social media will make it easier to sell your roofing services as such groups will be interested in buying your services or products.

 

For instance, if you realize that bulks of your clients are also part of your LinkedIn or Facebook groups, then it would be advisable to use targeted ads to improve your internet marketing efforts.

Spying into your rival’s strategies is recommended in building the persona and voice your roofing business will embody. This can assist you in checking on the processes that are effective and appealing in capturing your target audience.

 

  1. Create a Sense of Urgency

Potential clients fear missing out on limited-time offers. Creating a sense of urgency in your roofing service advertisements and posts through highlighting its limits would excite clients to book jobs with your company. This can be done via special or limited-time offers.

 

Let Our Design Professionals Build a High-Converting Website for Your Roofing Company Today

BlackStorm-Logo-Square (1)

Web security, maintenance, and design are technical aspects of running a successful roofing company.

At Blackstorm Roofing Marketing, we handle everything from web development to web design roofing companies need.

 

Let us know what you require, and our team will meet or exceed your expectations.

 

Schedule a free strategy session with one of our Growth Coaches to make your website a machine of sales and conversions!

 

 

Categories
Roofing Website Design

Rebranding Your Roofing Business: Strategies to Drive Sales to Your Company

 

The Roofing industry is constantly changing, and to stay current with the latest trends and innovations, you need to keep up with the times. Roofing companies that don’t update their brand will soon get left behind. Roofers are now incorporating modern technologies into their roofing designs like solar panels, insulation, green roofs, and smart home technology integration. Your Roofing Company must stay on top of these advancements so that it can continue to provide a quality service for its customers.

 

Signs That Your Roofing Company Needs Rebranding

 

A roofing company is a unique business to be in, but it requires lots of experience and hard work from owners. As you know, the competition is tough, and there are many roofers out there that claim to offer quality services but don’t do so in the end.

 

But how can you tell if your roofing company is providing quality service or not? Here are the signs that your roofing company needs a rebranding:

 

Your Roofing Business Doesn’t Have a Professional Social Media Presence

 

If your social media pages don’t look professional, you can be sure that customers aren’t really into it. It’s all about aesthetics; your business should at least have a decent-looking website and social media pages if you want to secure new clients. No one will visit your page if it looks sloppy or outdated; they will undoubtedly leave and browse for other roofers that seem more professional.

 

Potential Clients Can’t Find Your Roofing Business Online

 

Given that most people do their research online before contacting your roofing business, your roofing website will be the first point of contact prospects will have with you. If your roofing company doesn’t have an active online presence, you can be sure it’s not thriving; most businesses rely on social media for business promotion and marketing nowadays.

 

 An active online presence will bring you new clients, especially if there are already lots of positive reviews about your company on the web. It’s beneficial to have a website or at least a Facebook page that is updated regularly – it tells clients that they can always count on your company for help and support.

 

 You Are Using Outdated Marketing Methods

 

If your roofing company’s marketing plan involves going door-to-door to hand out flyers or brochures to businesses, you are missing something in your marketing strategy. Flyers have proven not to be a very effective way of advertising, especially for local companies; people just throw them away or recycle them. In the end, you need a marketing plan that is effective and can help bring more property owners to book jobs with your roofing business.

 

If your roofing company is still using the same marketing methods from five years ago, you’re sure to have noticed a change in trends. The whole world has changed, and what people want now might be different from what they wanted five years ago. If you want your company to be top-tier, you need to look at the changing trends and update yourself accordingly.

 

 Your Roofing Company Doesn’t Stand Out Enough

 

Another tip to know when to rebrand is when your roofing business starts to look like another roofer out there.

 

Good roofing company branding isn’t about sounding or looking good. It is about setting your business apart from the competition. If your brand doesn’t feel differentiated in the marketplace, it needs a rebrand!

 

Closely examine your brand and its image. Take a look at other roofing contractor’s images and brand positioning. Is your business similar to other roofers near you? If not, it is very crucial to find a way to differentiate yourself from the competition. Besides, you should tell your customers why you are different.

 

You Have Expanded Beyond Your Initial Location

 

Another sign of when to rebrand your roofing business is if you have expanded or moved beyond the state or city where your business started. 

 

If your roofing business has expanded its reach beyond the original location, then you need to rebrand it to let customers know about your new service area. So you don’t want to give a notion to potential customers that you are only limited to a particular service area.

 

Your Business Looks Unprofessional

 

If your roofing company isn’t always giving off a professional vibe to clients, it’s time to rebrand yourself. A professional company is a company that has an online presence, offers great deals and reasonable prices for services they offer. If you take care of all these aspects, clients will surely trust your business more and more. Clients will think you are a legit business that can be trusted – so make sure clients always see professionalism from your company!

 

Your Roofing Brand Has a Bad Reputation

 

In some cases, your roofing business can become a liability instead of being resourceful to clients. When property owners associate your company with negative actions or experiences, it can be time for a rebrand.

 

These days it doesn’t take long for a concept or word to have devastating effects on your roofing business. Courtesy of social media, negative customer experiences can spread like wildfire, thus ruining your business fortunes. Roofing brand rebranding is typically the most effective remedy for these situations.

 

 You Are Struggling to Raise Prices

 

One telltale sign to rebrand your roofing company is when you are struggling to increase your prices. If the market price for your roofing services or products appears fixed despite the rising cost of materials, then a rebrand can be a great way to break free.

 

Since branding boils down to client perceptions, the value of your service offerings will be entrenched in the minds of property owners you serve. Rebranding helps you to redefine the value prospects put on your offerings-increase your job prices accordingly.

 

The pricing power that vibrant roofing brands have assisted them in dominating their local markets and insulating against competitive threats. Pricing power helps to drive growth in your roofing business.

 

Strategies That You Can Use to Give Your Roofing Brand a Facelift

 

Strategy 1: Invest in a New Roofing Website Design

 

Having a responsive and user-friendly roofing website is more crucial now than ever. This is because prospects are conducting research online and will typically compare your roofing website with other roofers before they contact your business.

 

The best way to rebrand your roofing company is by investing in a new roofing website design. It would help if you had something that will make your brand look more modern instead of outdated – so you might want to try a design agency like Blackstorm Roofing Marketing. This kind of website can be designed to fit your company’s needs, and you’ll see that clients will start clicking on it more often.

 

The best thing about investing in a new roofing website design is that you can always get an online marketing campaign started with the help of professionals from Blackstorm Roofing Marketing! Their team will make sure your website gets listed in all the correct online listings so clients can find you easily. You might be surprised to find out how much online marketing might help your business become more successful!

 

Strategy 2: Improve Your Online Reputation

Your roofing brand revolves around how prospects/clients perceive your company. In the modern landscape, your online reputation can make or break your roofing business. While it takes time and consistent effort to create a vibrant online presence, it only takes a few negative comments or reviews to break it down.

 

Many roofers have realized that they can’t control what is said about their business on online platforms. Still, by addressing issues head-on and listening to client feedback, they can boost their standings if and when something affects their online reputation.

 

It’s time to start looking at your online reputation on search engines if you want your business to stay afloat in the competitive market. You can reach out to an online reputation management expert from Blackstorm and ask them for help – they will make sure your page gets listed higher on search engine results.

 

Strategy 3: Ask For Feedback From Previous Clients And Potential Customers

 

If you want new customers to contact you with ease, make sure you ask them what they think of your business. You’ll find out which strong points need to be highlighted more often and how you can improve your service.

 

If you’re thinking of investing in a new marketing strategy, you need to make sure your brand matches everything they offer. So if your business is completely outdated, it’s time to improve the image and hire new staff members that will help you get listed higher on search engines. You might be surprised at how much an investment in online marketing can pay off!

 

If you’re thinking of rebranding your roofing company, make sure your online presence matches everything you have to offer. You don’t want clients to see an outdated website if you have top-notch services –let Blackstorm Roofing Marketing help you get the best bang for your buck!

 

Strategy 4: Use Retargeting Ads to Rebrand Your Roofing Business

 

Most roofing companies always end up having the same problem; they do not know how to reach out to new customers, and at the same time, they neglect their existing clients whose homes have been repaired or renovated for quite some time now. With retargeting ads, you will target specific consumers who are already familiar with your business.

 

To do retargeting, you will need to create a good-looking landing page first before doing any other things. Your website should be the most attractive place for your clients to visit so that they can leave their emails or contact information in exchange for your product or service. Once you have created a good landing page, you will develop the retargeting  roofing ad that can help you reach out to clients who are already familiar with your business.

 

Strategy 5: Rebuild Your Roofing Brand Identity

 

The elements you utilize to convey your brand may have been reused for several years before considering a rebrand. This implies you will have a lot of time to evaluate their weaknesses and strengths before updating them. For example, you may wish to redesign your roofing logo, create brand guidelines or even utilize new colors in your marketing collaterals.

 

Strategy 6: Make Sure Your Roofing Business Has a Catchy Slogan

 

If you want new customers to notice your business, make sure it stands out in their minds. You can do so with a catchy slogan that will force them to remember it easily! If you’re not an expert on catchy slogans yourself, contact Blackstorm Roofing Marketing for help – you don’t want your business to look amateurish, right?

 

Strategy 6: Update Your Social Media Profiles

 

If you have a roofing company and want to get new customers from social media, it’s time to start updating your profiles. If you don’t know how to do this, you can outsource the work and ask someone from Blackstorm to help you make an attractive profile that will advertise your services!

 

If you want customers to notice your business on social media, it’s time to start posting updates again. However, if you aren’t sure what kind of content they want – make sure you ask an expert from Blackstorm Roofing Marketing to give your social media profiles a facelift!

 

Top Benefits of Rebranding Your Roofing Business 


  • Connect With new Prospects/ Clients 

The primary benefit of updating the feel and look of your roofing brand is your ability to reach new clients. When you concentrate on new aspects of the company and promote them properly, prospects/clients will notice. Rebranding can provide the simulation your company requires to grow in the ever-evolving roofing market.

 

  • Differentiate Your Company From The Competition

As your roofing company grows, its capabilities start to contend with those of your rivals. Rebranding can be an effective way to give your business a much-need competitive advantage. Differentiating your business shows prospects that your roofing services are unique and an expert in the industry. Rebranding your roofing business to look, feel and look will place you as a leader in the roofing industry.

 

  • Stay Current

Roofing company rebranding has only one objective, to keep your business current. Design trends play a vital role in how customers perceive your company and its service offerings—making sure that your look stands out and that you focus on the trends in the roofing industry.

 

  • Reflect New Offers, Values, or Services 

It isn’t easy to showcase your business has grown when your brand doesn’t portray it. If you have expanded to include more roofing services, rebranding is a great way to show that your roofing company is evolving.

 

  • Improve Your Bottom Line

The benefits of branding your roofing business will affect the internet marketing strategy and make your company more profitable. Standing out from the competition, reaching new prospects, and increasing the reach of your roofing services are all effective ways of increasing your business profit margins.

 

What Next?

 

After reading all the signs, reasons, and benefits of rebranding, you may have thought that it’s time to brand your roofing company afresh. But changing the feel and look of your roofing brand can be daunting, especially if you don’t know where to start. Here are some things that you need to keep in mind before you embark on rebranding your roofing company:

 

Write Down Your Goals: Like any other company strategy, it is highly recommended that you have a clear insight into what you want to attain. You need to pinpoint your problem and ways to solve them amicably. Are you trying to make your roofing brand stand out from the competition? Are you trying to reach a different audience than your current ones? What elements should you concentrate on to attain your objectives?

 

Find a Professional:  Once you have clear goals/objectives, you need to act swiftly to make them work for your roofing business. Suppose you are not well versed with UI/UX/graphic or web design. In that case, it is advisable to consider finding a roofing marketing agency like Blackstorm Roofing Marketing that can help to rebrand your roofing company fully.

 

Why Choose Blackstorm Roofing Marketing to Rebrand Your Roofing Company

 

At Blackstorm, our UX/UI designers are always up-to-date with the latest advancements and trends in the roofing industry. We understand that rebranding can be an uphill assignment, mainly if you are not familiar with the INS and out of roofing SEO, CMS platforms to use, or how to manage your company’s reputation online.  

 

Once we have defined a new roofing website design for your business, our team will create a solid marketing strategy to give your unique brand identity the spotlight it deserves.

Ready to dive in and rebrand your roofing business? 

 

Schedule a free strategy online with our growth coaches to learn more about our rebranding services.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Categories
Roofing Website Design

Here’s Your Roofing Website Maintenance Checklist for 2021 & Beyond

Keep Your Roofing Website up to date: don’t lose clients for no reason

Most roofing contractors know the importance of having a well-structured roofing website. But they typically build a site, launch it and never return to it again, abandoning roofing website maintenance altogether. If your website isn’t adequately maintained, you are losing prospects/clients that will affect your company’s ROI.

Just like your car, we must appropriately maintain your roofing website to operate efficiently. Roofing websites require routine maintenance to ensure that all components (contact or inquiry forms, payments, payment mechanisms, images) work efficiently and safely. Creating a search engine optimized, user-friendly and responsive roofing website is an essential step in letting property owners know your roofing company exists. Still, routine upkeep is crucial if you want your website visibility to flourish and grow.

 

8 Reasons Why Roofing Website Maintenance is Crucial

1. Regular Maintenance Keeps Your Roofing Website Secure

Security is the main reason why routine roofing website maintenance is so essential. If your roofing company is utilizing a Content Management System (CMS) like Word Press or Drupal, you want to make sure that it keeps up with security updates and software patches. If you don’t do that, the bad guys (hackers) will get an opportunity to steal data from your roofing website.

2. Roofing Website Maintenance is Crucial to Boost Search Engine Traffic & Rankings

To offer property owners high-quality content, search engines like Bing or Google award higher rankings that are updated occasionally. Search Engine Optimization (SEO) determines where your roofing website will be ranked based on your site’s relevance compared to the property owner’s search.

Various roofing SEO tactics can be used to improve your site’s ranking. Some of these techniques include optimizing your site for mobile devices, regularly updating your website content with the current information, and ensuring that your site has the latest security updates.so, maintaining your roofing website is crucial to your business’ ranking on search engines like Bing or Google.

3. Routine Roofing Website Maintenance Helps to Improve Customer Experience

If your roofing website’s template files and theme are outdated, they may not show up on current versions of mobile devices and web browsers. With all the competition in the modern roofing landscape, if your site is hard or confusing to use, your company is likely losing prospects because of it. But, when you conduct routine maintenance as scheduled, you can be confident that the most recent template files/ theme are installed and operating efficiently.

When you perform maintenance on your roofing website, your site improves and becomes simple to use. Such improvements encourage property owners to stay and engage on your roofing website longer. In wrapping up, maintaining your roofing website is crucial as it enhances your site’s customer experience and promotes user engagement.

Read our detailed post on How User Experience (UX) Design Affects Roofing Sales

4. Regular Maintenance Increases Site Speed

As stated above, with all the options that prospects/client has online, your roofing website requires simple to use and needs to be super-fast. If your roofing website loads in less than 3 seconds, it is turning away prospects/clients. Maintaining your roofing website allows you to optimize all the elements that might be slowing your site down. Another advantage of routinely maintaining your roofing website is enhancing your site’s loading speed.

5. Regular Website Maintenance Attracts New Clients and Keeps Existing Customers Happy

Our roofing website maintenance services will keep your site updated with fresh and new content. This will assist in driving new property owners (traffic) to your site. Outdated roofing content may make visitors click off your site instantly.

Keeping your roofing website updated with unique, fresh content can go a long way to satisfy existing customers. Your existing customers will view and share your new content, thus making your roofing business popular. But if you stay for long without sharing fresh content, prospects/clients may assume that you have nothing to offer and may never return to your roofing website again.

6. Continue To Learn More About Your Audience

One of the daunting parts of roofing marketing is getting to know your target client entirely. Regular roofing website maintenance helps you use the analytics and understand how users are interacting with your site.

Are prospects/ site visitors converting? Are they clicking off your site immediately, or are they hanging around? Are there patterns in site visitor’s behavior? Knowing these patterns and making adjustments based on data will help you to create a roofing website tailored to your user’s specific audience.

Without ongoing such ongoing analysis, your website can become outdated, stagnant, and, worst-case scenario, useless to property owners who could have benefited from your roofing services or products.

7. Regular Website Maintenance Ensures Proper Functionality

As you launch a new roofing website and make adjustments to it, it’s crucial to make sure that it works efficiently. This can mean making sure there are no broken links and that your website works perfectly across various web browsers. This is more of a technical part of roofing website maintenance, but if you fail to do it, your website may fail to work correctly for your visitors, prompting them to click off to your competitors.

Great functionality depends on the coding of your roofing website, and as a roofer, you don’t have the time to read through lots of code lines to identify a semicolon that should be an entire colon. Ensure that your codes are consistent with the ongoing adjustment and clean is essential to run a peak-performing roofing website.

8. Routine Website Maintenance Helps in Proper Tracking & Monitoring 

When you dedicate your resources and time to roofing website maintenance, you can correctly track the results and know if you are in line with your internet marketing goals. Tracking your roofing website’s metrics can give you an overview of the progress of your internet marketing campaigns so you can know the following plans or strategies to implement.

If you are lagging behind your roofing sales goals via the roofing website, that means that you need to redesign your site to increase conversions

Roofing Website Maintenance Checklist

Maintaining your roofing website is more than buying an affordable hosting plan and making some edits to your page. An outdated website risks client annoyance, loses search engine rankings, and loses trust. To assist you to stay on top of the crucial (often overlooked) issue, we have compiled a guide on what you can expect from our website maintenance services:

Update Your Roofing Content

  • Hours of Operation

If you have a company operating hours and aren’t on your roofing website, we put them in! And if you have already included them, our experts will check to ensure they are accurate. We also notify your visitors in case you have seasonal changes in your operating hours.

  • Phone Numbers

Check your office phone numbers for consistency and typos. Also, ensure that your phone numbers are appropriately hyperlinked to help visitors click and call your roofing business.

  • Contact Address

Make sure your business address is updated/correct every place it appears.

  • Call to Action

Give your web pages a makeover to ensure you have a clear call to action. Sometimes every page will have the same CTA (like getting a free roofing quote now), but browsers will require to pass through some steps. A property owner looking for roofing services or products will want to view some photos of past projects before they decide to get a quote.

  • Punctuation/Spelling/Grammar

Look at the basic editing errors.

  • Fix Broken Links

Check all your internal and external links to ensure that they are working seamlessly.

  • Form Submission

If you have a form on your roofing website, submit a message to check whether it’s working, and you get notified of the new news.

  • Headlines

Do your primary web pages (particularly your homepage) have headlines explaining how the client will benefit from booking a job with your company? And does every headline contain a keyword that relates to the title of your page?

  • Redirects & URLs

If you have recently changed the name of your webpage, you should make sure that users who are searching for the old page get redirected to the new one Instead of getting a “not found” error)

  • Image Alt Tags

Sometimes you can improve your roofing SEO by adding alt tags to your primary images. This can help your site to rank higher than other roofers for the same keyword

Design

These are tweaks that  relate to the feel and look of your roofing website, which may include but not limited to:

Branding

Has your roofing logo changed? What about the colors your company uses? If yes, has it reflected on your roofing website? Besides, if you initially used a low-quality logo but have changed it late to a new one, you need to update that on your roofing company website.

  • Replace Stock Images with Custom Photos

Roofing stock images may be essential to get your website running. But authentic photos are deemed to be more powerful.

  • Optimize Images

 You need to replace low-quality crop images to suit your overall design. Besides, replace large photos with compressed or re-sized versions while retaining quality.

  • Check Display on Mobile Devices

Pull up your roofing website on your mobile phone to see how it appears. Furthermore, you can also check how it appears on different desktop browsers.

Platform & Hosting

These problems may prompt you to contact your web host provider:

  • SSL security certificate

Check if your roofing website URL starts with “HTTPS” If not, you need to contact your web hosting provider to get a basic security certificate for your roofing domain.

  • WordPress Plugins and Theme

It is highly recommended that you use the latest versions of plugins and themes activated on your roofing website.

  • Backups

Typically you want to automatically backup your roofing website. This will help you, especially when you make a mistake when editing your roofing site.

Hire a Roofing Website Maintenance Team

Why You Should Hire a Roofing Website Maintenance Team

As a roofing contractor, you have lots of duties to perform. Managing employees, handling clients, keeping appointments, and meeting deadlines can be daunting at times. Neglect and inexperience can ruin the functionality and look of your roofing website.

Now that you understand that web maintenance is just as crucial as designing a roofing website, it would be equally important to discuss the benefits of hiring a website maintenance team. Although you can take the responsibilities of maintaining your site yourself but hiring a roofing website maintenance agency will be advantageous in the ways listed below:

  • Since you are partnering with a website maintenance company specializing in the roofing niche, you can count on their expertise since they know what to expect, look for, and resolve issues.
  • Hiring a roofing website maintenance team frees up your time to concentrate on another important aspect of your business without having to think about your site at all.
  • Outsourcing a website maintenance team is cost-effective and can resonate with your budget. You don’t have to break your bank to find a package that’s ideal for your roofing business.

If you have come this far, you know that designing a roofing website is not enough, but maintaining it is highly recommended. And if you don’t have the skill or time to maintain your roofing website, it is advisable to outsource a website maintenance agency like Black storm Roofing Marketing.

BlackStorm Logo

Let Us Help You

At Blackstorm Roofing Marketing, we don’t just create unique online experiences but also offer website maintenance services since we understand how site security and maintenance are essential in maximizing your roofing website performance.

We provide reliable and affordable website maintenance services with no long-term contracts. We offer online reputation management, PPC, retargeting ads,  support, update backups, and above all, peace of mind knowing that your roofing website is in good hands.

Schedule a free strategy session with one of the marketing experts to discuss how we can help you maintain your roofing website today.

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Roofing Website Design

Adaptive vs. Responsive Roofing Website Design: Which One offers the Best User Experience (UX)?

Reduce your website bounce rate, improve loading speed, and get more leads with a responsive roofing website design. 

What are the significant differences between adaptive and responsive roofing website design? And how can you improve the user experience by selecting the right design style? 

This post will try to answer these two questions and more. 

With the diversity and pervasiveness of mobile devices, roofing website designers are forced to build sites that can perform optimally on all screen sizes. From the large desktop monitors to tiny smartphones, users can access information in various ways. 

This can be a daunting task.

 

How do you ensure that your roofing website scales on any screen size? Both responsive and adaptive design can solve this problem, but while they might look the same, each has its pros and cons.

Which one is an excellent choice for your roofing business? Which one can make your clients have a better experience? 

Let us explore the two design styles separately.

Roofing Website Design

Responsive Design Explained

In simple terms, responsive design uses one layout for a page and adjusts to fit the user’s screen size, whether on laptops, tablets, or smartphones.

From a technical perspective, responsive roofing websites use CSS media-queries to aim at breakpoints that wrap texts, scale images and change the layout so that the roofing website can fit any screen size. This can be done with CSS or HTML.

With a responsive roofing website, everything should seamlessly adapt and respond to any user’s browser or device- the user interface, content, and design.

Adaptive Design Explained

Simply put, adaptive design builds fixed layouts that adapt to specific screen sizes. This means that when your roofing website detects the space available, it choose the layout most appropriate for your screen. Therefore, when you open a browser on a desktop, the roofing website selects the best layout for the desktop screen; resizing the browser does not affect the design. 

Responsive roofing website design

5 Similarities between Responsive and Adaptive Design

For roofers without prior website design experience, the difference between adaptive and responsive design is very slim. To help you understand, let us explore their similarities:

Layout

With a responsive roofing website design, the layout is determined by the user’s screen size.

In comparison, the adaptive design layout is decided on the back-end, not by the user’s screen or browser. Adaptive design generates templates that are special to every design class. The server scans factors like operating system and device type to send the right layout.

Fast loading for roofing website

Loading Time

No prospect will like a slow roofing website. Adaptive designs generally load faster than responsive ones. This is because the latter only transfers crucial assets to every device. 

Difficulty

This can be a heated discussion for some roofing website designers. Some argue that adaptive designs are tough to create because you require several templates for various layouts. Whereas responsive roofing website design only needs one layout that some designers argue it is simple to implement. But, while responsive sites only require one layout across multiple devices, they need time and effort upfront.

Flexibility

Adaptive designs are considered less flexible because a device with a large screen size than what you anticipated could break your layout. Responsive websites are more adaptable to work with a tool of any size without breaking their layout.

SEO Friendly Roofing Website

SEO-Friendliness

Google rewards and recommends roofing websites that use responsive design. A mobile-friendly roofing website will rank high on Google search results.

Pros and Cons of a Responsive Design

Pros

  • Seamless User Experience

Regardless of the type of device-mobile or desktop, prospects will receive the same seamless experience. This instills a sense of trust and familiarity as visitors’ transit from one device to another. 

  • Little or Maintenance

Since the roofing website utilizes the same content across multiple devices, it won’t need much maintenance or engineering time. A responsive website will minimize the effort and time required to keep updating your site. You will have more time for essential activities like booking roofing jobs, marketing and testing, and customer service. 

  • Cost Savings

Responsive design is faster to implement since you don’t need a new mobile site. You can save money on support, development, and maintenance-related expenses associated with building stand-alone roofing websites. Furthermore, it allows you to organize and regulate your content from a centralized position.

  • More Search Engine Friendly

Google rewards mobile-friendly roofing websites, something that responsive sites are great at. The two major drawbacks of responsive websites are that they have slow loading speed and are hard to integrate adverts. 

Pros and Cons of Adaptive Designs 

Pros 

• They have faster loading times

• They are optimized for advertisements

• Reuses existing websites meaning that you don’t have to start from scratch when creating them. 

Cons 

  • They are labor-intensive to build because of the high number of technical aspects that designers have to consider. 
  • They are tough to maintain.
  • They are very expensive compared to responsive sites. 

Stunning Roofing Website

Get a Stunning Roofing Website with Our Responsive Design Services

If you are searching for a convenient, cost-effective method to create a functional and seamless customer experience, responsive web design is your safest bet. This is because responsive sites are more search-friendly, can fit on every screen size, and above all, they are budget-friendly.

Whether you want to transfer your current site to a responsive design or create a new responsive roofing website design, Blackstorm Roofing Marketing offers the resources and experience needed.

With our experienced web development and design team, we are your preferred choice when you want to launch a responsive roofing website.

Use our responsive design services to make your roofing website accessible across all devices, regardless of their screen sizes. From laptops to smartphones, a responsive site allows your roofing business to reach every property owner in your target market. 

Blackstorm Roofing marketing is a full-service internet marketing company that has helped many roofers like you to outrank their competitors online. We do much more than create responsive roofing websites and offer you anything digital marketing from PPC ads to SEO

If you are ready to launch your responsive roofing website, kindly schedule a free strategy session with our designers to see how our team can help your roofing business grow online. We can’t wait to hear from you today! 

Categories
Roofing Website Design

How to Create a Strong Brand Identity for Your Roofing Business

Roofing contractors work with businesses or homeowners all the time, and such property owners won’t just invite anyone to install, repair, or replace a roof on their premises. The strongest roofing brands have an identity and a story. Defining a brand is an exercise that is mostly overlooked by new roofing contractors. A strong brand identity helps to create customer loyalty. Whether you are just starting your roofing business or owning a large roofing company, this post will help you define your brand and differentiate your roofing business from the competition.

What is a Roofing Brand?

Your roofing brand is a message that drives client expectations and perceptions via its distinctive personality. It is a combination of tangible elements that create an auditory and visual brand identity. This includes your color palette, letterhead, marketing materials, company message, signage, logo, etc.

What is a Brand Identity

What is a Brand Identity? 

Brand identity is the visible elements of a roofing brand such as design, color, and logo, distinguishing, and identifying your brand in the clients’ minds. Simply put, it is the outward expression of a roofing brand. It is what you create before you can create a roofing brand. This is normally overlooked when establishing a brand. Many roofing companies never had a brand identity launched because many roofers don’t take time to create one. The good news is that it is never too late to launch your roofing brand identity campaigns. Thus, “putting on a face to your roofing company” is a continuous process.

Ultimately, a roofing brand identity is a way to communicate with your clients, differentiate your business from the competition, and create a brand experience that encourages prospects to engage with your business. If you want to be a successful and competitive roofing company, creating a strong roofing brand identity is necessary.

What is a Brand strategy?  

Your roofing brand strategy is a comprehensive plan that outlines precisely what you want to achieve and how you intend to attain it. It comprises your roofing company vision, mission, values (Brand’s heart), Brand messaging (which includes your brand personality, voice, value proposition, and tagline).

What is the difference between a brand and a brand identity?

A brand is intangible; it is what property owners feel when they think about your roofing business. Thus your brand is an experience. Brand identity (otherwise known as brand design) is tangible; it is like your roofing business’s face, so it is your roofing business’s visual side.

Why is Brand Identity Crucial for Your Roofing Business?

Personality

A brand identity is the visual representation of the personality and values of your roofing brand. It sets the tone of your roofing brand and evokes feelings in your audience. Your roofing brand identity promotes your business goals and conveys your roofing company message.

Consistency

Brand identity helps roofers to create a consistent message across all their marketing materials. Each piece comprises the same essential design elements and style, thus creating a cohesive branding package.

Differentiation

Brand identity positions your business appropriately and sets your roofing business apart from the competition. Developing a creative, professional identity design can help your roofing company stand out to potential clients.

Awareness

Creating brand identity makes your business popular among the target audience, thus improving your brand awareness. The more places your roofing brand is featured, the more contacts it will make with your customers.

Loyalty

A solid brand identity can help build client trust and loyalty in a brand because it allows customers to connect the service and roofing company.

What are the Keys to a Solid Brand Identity

What are the Keys to a Solid Brand Identity?

Strong brand identity needs to work for everyone from your internal team to the people who will interact with it (clients). As you start the design process, make sure that your roofing brand identity is:

  • Memorable: It creates a visual appeal.
  • Distinct: It should set your roofing business apart from the competition.
  • Flexible and Scalable: It can evolve and grow with your roofing brand.
  • Cohesive: Every marketing material should complement your roofing brand identity.
  • Easy to Apply:  It is clear and intuitive for graphic designers to use.

Create a Powerful Brand Identity as a Roofing Contractor

How Do You Create a Powerful Brand Identity as a Roofing Contractor?

Creating a brand identity is an important first step in marketing your roofing business. A strong brand identity is unique, clear, consistent, memorable, and resonates with your potential or existing clients. Many things go into building a brand identity for your roofing business, but generally, it boils down to the words plus the look. Here are the ten steps of building a solid brand identity for your roofing business:

Nail that Clear Positioning and Purpose

This is the most crucial step in creating a brand identity that will promote growth, particularly when it comes to social media. Every detail about your roofing brand’s values, purpose, audience, and purpose should be crystal-clear. This process can be challenging and long, but it is the only effective way of successfully branding your roofing business.

Every branding decision should be made with your prospects in mind. For instance, a logo geared towards young property owners will differ from a senior citizen’s logo.

Define Your Target Audience

Define Your Target Audience

Before you start creating a brand identity for your roofing business, it is crucial first to figure out the kind of clients you want to serve. This refers to the demographics of people who are likely to book jobs with your roofing company. After identifying your potential clients, then you should create a brand identity around your target audience. Because after all, it is for them.

Design a Great Roofing Company Logo

The logo is the primary visual element of your roofing brand identity. It is used on your roofing website, social media, and staff uniforms-everywhere. That’s why you must design a logo that meets the following criteria:  

  • Communicates who you and what you value as a brand.
  • It is visually appealing: simple, uncluttered, and clean goes a long way.
  • Memorable: a logo that makes a lasting impression on your audience
  • Versatile: It should be in line with the roofing industry standards
  • Timeless: It should withstand the test of time and remain relevant in the current roofing market.

If you need a unique roofing company logo, our talented graphic designers can help your business differentiate itself from the competition.

Select the Right Typography

Typography might appear like a simple component of your brand identity, but it can be an uphill task to find the right font for your roofing brand and convey your message.

Every font comes with its personality; even an ordinary person can tell it. When choosing the right font for your business, here are some things that you need to consider:

  • Ensure that your font is readable: This will help offer the best experience to your web visitors
  • Choose two or three fonts to maintain a cohesive look across multiple platforms.
  • Avoid the gimmicky fonts; Gimmicky fonts are not appropriate when creating a brand identity.

Remember, when it comes to creating a brand identity for your roofing business, consistent and well-chosen typography is a major part of cohesive communication across multiple channels- that’s a huge part of nailing your roofing brand recognition.

Develop a High-quality and Responsive Roofing Website

Develop a High-quality and Responsive Roofing Website

Your roofing website is a representative aspect of your brand identity. Property owners will look at your roofing website before they decide to work with you. Your roofing website is the only place where your brand identity should be portrayed explicitly.

Your roofing website is essential because it offers critical information about your business; it is the root of your brand identity. It gives you a chance to showcase your portfolio, services, and unique selling points to your potential clients.

The tone of your roofing website should be authentic. If you want to hire external content creators, make sure you have trained them on your market positioning and value proposition basics. This is because clients will always tell when the published content is not true to your brand identity. If you need a responsive and high-quality roofing website, Blackstorm Roofing Marketing has hired experienced website designers to help you market your roofing business online.

Select Your Color Palette

Visual elements are crucial in conveying emotion and meaning. And of course, color plays a huge role in this. Green is a fresh, natural color representing the environment or growth while red portrays passion, excitement, and urgency. The colors you select for branding should portray the intent and purpose of your roofing brand.

Identify Your Competition

Creating a brand identity is all about setting your roofing business apart from the competition by making your brand relevant, memorable, and unique. However, without a clear understanding of your competitors, building a successful roofing company is not easy. Therefore, it is crucial to understand who your rivals are and how your business compares, both in presentation and perception. 

Create a Brand Style Guide

Creating a brand style guide is a crucial part of creating and implementing your roofing brand identity. It explains your roofing brand values, voice, and tone. Once you have achieved your design assets, you want to make sure that they are used effectively, which is why you must create your roofing brand style guide.

Consistency is important when creating a brand identity. You don’t want your brand to appear differently on social media than on your roofing website. That would confuse clients and make your roofing business appear less professional and trustworthy. It is best to stick to your brand style guide because it covers various elements of your brand identity.

Create Your Slogan

Your slogan acts like an extension of your roofing logo design. Normally, a slogan tackles a particular client’s pain point or describes a philosophy. Slogans should work together with your logo, and that is why they are created after your brand identity has been developed.

Promote Your Brand through Reputation

Promote Your Brand through Reputation

Trust is everything. You wouldn’t do business with property owners unless you trusted them. Based on this ideological foundation, you hire roofing technicians and trust that they will be honest and take your business to the next level. It is crucial to know that most property owners don’t have a grasp of the roofing industry. They look up to you to offer the expertise, professional reliability, and guidance when they trust you to take care of their business or home. As a roofer, your online reputation matters to potential clients.

Your brand identity differentiates your roofing business from the competition and tells your clients who you are and what they can expect when partnering with you. You need to work with a reputable roofing brand identity agency like Blackstorm Roofing Marketing to set your business apart from a sea of competitors.

Take a Bold Step: Find the Right Brand Identity Agency for Your Roofing Business

Much of this brand identity exercise culminates in creating a unique value proposition. In an era filled with constant mobile interruptions, creating a unique brand identity is an important asset for growing client loyalty. If your customers fail to connect with your roofing brand identity (values, voice, and visuals), they won’t be loyal when booking jobs.

Building a brand identity that is both versatile enough, and goal-driven is not an easy task. Most roofers look for a roofing design agency to create an effective brand identity and define their visual strategy. If your brand identity survey results are below your expectation, you should partner with Blackstorm Roofing Marketing to address your brand identity crisis.

If you are ready to create a superior brand identity for your roofing business, kindly schedule a free strategy session with our growth experts and outshine your competitors today.

Categories
Roofing Website Design

So You Need a Mobile-Friendly Roofing Website: Here is What You Need to Know

Is your roofing website optimized for mobile devices?

Although mobile devices contribute approximately 52% of search engine traffic, most roofing contractors have not updated their websites for mobile performance. 

Do you fall into that category? 

In April 2015, Google stated that they would include mobile-optimized websites in the search algorithm, and this had roofing marketers scramble to make sure that their sites were touch-screen compatible and responsive. 

But now that the hype has dwindled, it seems many roofers have forgotten the benefits of running a mobile-optimized website and are contented with just having a responsive webpage.

Numerous studies have found out that when it comes to searching for content on touch-screen devices, about 48% of visitors start on search engines. 

This implies that for your roofing website to be found on a prospect’s mobile device, it should not only be mobile optimized but rank on top of the search results. 

Due to the limited screen sizes and the environment in which browsing occurs, prospects/ clients search for a mobile roofing website with a definite plan of action.

This implies that if your mobile roofing website does not instantly give them the details they require and do it in a quick and organized way, they will likely go to your competitor’s webpage.

Simply put, the average mobile user has an attention span of around 4-8 seconds. When it comes, mobile browsing speed is everything, and your mobile webpages must load quickly, don’t have too many graphics, and don’t require users to adjust their screen or zoom in.

Take a minute and ask yourself the following questions regarding your roofing website:

  1. Does it immediately convey your brand’s message?
  2. Is it simple to navigate?
  3. Do you have just one call to action on every page?
  4. Are your buttons touch-screen friendly?
  5. Can your prospect read content without toggling the screen or zooming?
  6. Does the webpage load instantly?
  7. Are ads, images blocking readers from accessing some information?
  8. Is the checkout process simple and easy to follow?
  9. Are opt-in forms accessible to fill-in? 
  10. Are your social media buttons easy to locate, and do they work?

This is an essential list that will help you assess your mobile roofing website’s performance and quality. If you want to make sure that your roofing website is as mobile-friendly as possible, here is a list of 10 features that your mobile-optimized roofing website must contain;

mobile-friendly Roofing website

Your mobile Roofing website should be easy to Navigate.

When using a mobile device or tablet, it is tough to navigate an extensive menu or navigation bar due to a lack of screen space. This implies that the menu bar on your mobile website requires to be adjusted to appear more accessible and more straightforward to navigate through.

Readability is exceptionally crucial for mobile website content because the text is smaller than laptop or desktop text. Your content should not force readers to zoom in to read every page of your site. Besides, make sure that your navigation sections are not clustered together, making it difficult for the user to click on every option. The navigation for mobile roofing websites should be vertical, and the space between the elements must be large enough to avoid misclicks.

Make Call-To-Actions Eye-Catching and Clear

Call to actions assist your prospects/clients to know what steps you want them to take during their visit and make it simple to do so. Most mobile devices, like tablets or smartphones, have a limited screen size, which implies that your CTA buttons should be adjusted to cater for this limitation.

CTA’s play a crucial role in any website design, whether desktop or mobile because they tell your client/prospects what they need to do after visiting your site. However, when it comes to mobile roofing, webpages need to be easily accessible and clear to immediately communicate to the client what their next course of action should be.

Ideally, your CTA should use contrasting fonts, colors, or other style elements to help it stand out. Keep in mind that most mobile users are in a hurry and don’t want to be redirected to a page they have no clue about or unsure of what will occur. So for such reasons, try to keep your CTA’s on mobile devices on point and precise.

Make it Easy for Prospects/Clients to Contact You and Ask Questions.

As a roofing contractor, it is essential to make sure that your leads, clients, and prospects can immediately contact you if required.

This will make your customers feel comfortable with making a purchase or reaching out for support. It would be advisable to have a “click to call” feature on a mobile device, which helps customers contact you from their mobile phones or tablets instantly. This feature should be on an easy-to-find location, mainly if you ask clients to insert their credit card details.

You may need to provide an email contact option, as studies have shown that prospects are likely to email your business instead of calling you.

To make your mobile roofing website feel welcoming and friendly, you may include a Frequently Asked Questions section that allows prospects/customers to find answers to any question they might have.

Another method of making your roofing business reachable is to incorporate Google Maps that lets visitors insert your company address into their GPRS immediately.

Roofing Website Should Load Fast on Mobile Devices 

Roofing Website Should Load Fast on Mobile Devices 

When prospects browse for information on their smartphones or tablets, they want things quickly, if not immediately. It is crucial to remember this when designing a mobile roofing website, and the general rule is that your website should load in less than three seconds.

This is because most users expect your site to load within 4 seconds or less, and besides, many customers are unhappy with the current loading speeds of their smartphones.  

When prospects/clients are unhappy with your site’s loading speeds, they will bounce back to your competitors whose pages load faster. This implies that in 4 seconds, you could have lost a potential client. 

You should also make sure that your mobile webpages can accommodate both three or 4G connections and Wi-Fi and that the whole site is kept under 1MB.

Thus, you should use videos and images wisely, since most of them occupy a lot of space.

Provide Filter Options to Help Visitors Find What They Are Searching for

When browsing on their mobile devices, visitors are likely to scroll through numerous pages hunting for high-quality content. 

That is why your search results must offer precisely what your users are searching for on the first page. It is also essential to include relevant information like prices, colors, featured images, and descriptions on the same page to prevent users from clicking too much on other pages.

Keep Fingers and Thumbs in Mind when Designing a Mobile Friendly Roofing Website

Studies have shown that one of the major complaints to using mobile sites is that the buttons are too small, and the text is too difficult to read. 

While you might have a lot of freedom when designing a desktop site, when it comes to mobile roofing websites, less and more significant is usually the best.

This implies that you need to have large buttons, and your content should be easy to navigate and read. You should avoid distracting pop-ups or sidebars and unnecessary information.

When designing your website, remember that the minimum tap area to accommodate visitors’ thumb width is 43 Px by 43 Px. This is not a general rule, but you need to keep an adequate spacing on your website.

Avoid Pop-Ups on Mobile Devices

Avoid Pop-Ups on Mobile Devices

Generally, pop-ups frustrate a client/prospect. Surveys and research also prove that clients are not thrilled by pop-ups, particularly when searching for valuable information on their mobile devices. 

Time is of importance for prospects/customers browsing on their tablets or smartphones, and pop-ups seem to divert them from what your site offers.

Pop-ups also occupy lots of space on mobile screens and may distract your users from completing the desired Call to Action (CTA).

Of course, this is something that your business needs to split test itself, but it is vital to determine whether or not having pop-ups on your mobile roofing website is worth it. 

Optimize Your Roofing Keywords for Mobile-Friendly Searches

When choosing keywords for your mobile roofing website, it is essential to think about what your potential customers will type in their mobile devices compared to what they type in a desktop platform. 

When searching for information on mobile devices, prospects/clients are likely to ask questions. Search by postcode or location and use terms such as “how,” “what,” and “where.” Think about the keywords you are going to use on your website. For example, consider including your location or postcode as part of your keyword.

For roofing articles, think of using terms like “how-to” or “what is” to be more relevant to your audience and needs. 

Keep Your Layout Well Organized and Simple 

When it comes to your roofing website, keep things well organized and simple to help your leads and clients to navigate easily. 

This means from the moment a user clicks on your website; they should be able to :

-Find the information they are searching for on the same screen

-Complete the desired action like booking a job or sourcing information

-Easily navigate through your desired process in simple steps

Don’t Use Stock Roofing Photos.

Try to get real photos of roofing projects you have worked on in the past. This boosts your goodwill with clients and does not look like one lazy roofing website design. Real photos provide proof that you are capable of offering topnotch services.

Roofing Website Checklist

Your Mobile Friendly Roofing Website Checklist

Mobile purchasing, browsing, and searching are here to stay, and in fact, trends show that it will become more famous in the coming days.

This implies that you have to prioritize updating your mobile roofing website and stay ahead of statistics and trends or risk losing a considerable percentage of leads and potential clients.

Now that you have scrolled through the ten ways to optimize your site for the best performance on mobile devices, here is a final checklist that you can use to check whether all pages are at par:

  • Does your roofing website load in less than 4 seconds?
  • Is your call to action clear and eye-catching?
  • Do your search options contain filters to helps users find what they are looking for?
  • Do prospects/ clients know where to go once they land on your roofing website?
  • Are the contact details easily accessible on every page?
  • Are pop-ups minimizing your conversion rates?
  • Are clients able to book jobs or buy products within a few steps?
  • Are your Call to Action buttons strategically placed?
  • Is your site content readable without adjusting the screen size?
  • Does your website offer precise information about the services or products?

Roofing Website Optimization

Next Action: Examine Your Roofing Website and if it is not mobile-optimized, Get a Responsive Design

By considering the above-discussed features, you can ensure that your site is built correctly to educate people searching for information and converting those who want to book jobs with your business. While your roofing website may be technically perfect, it could still appear awful to users. Grab your friend and ask them to navigate through your site using their mobile phones. Then request them to fill out the contact form and test the click-to-call button.  

If your site cannot be navigated efficiently, then it is time for a mobile site redesign. At Blackstorm Roofing marketing, we have experienced website designers who will ensure that your users have a pleasant experience browsing your site on their mobile devices as well as on the desktops. 

If you are searching for additional assistance in getting your mobile roofing website running professionally, please contact us to learn more about our custom, responsive roofing website solutions today.

Categories
Roofing Website Design

Watch out! The Top 13 Mistakes to Avoid When Creating a Roofing Website (And What to Do Instead)

eady to take your roofing company online?

The first thing you need is a reliable and attractive website to deliver company strategy to clients. 

Nowadays, practically every roofing business – small or large has a website. If you don’t have a roofing website, you could miss out on potential leads and unlimited traffic. Most roofers have no idea where to start when it comes to creating a perfect website. To assist you to avoid their common pitfalls, here are the ten things you must avoid in your roofing website (and what to do instead)

Do Not Try to Make a Sale

Most visitors coming to your roofing website don’t have any clue about your business. They are only researching and are searching for various options.

If you attempt to make a sale right on your roofing website, you will turn away most of these property owners and possibly lose many leads. You want to get the property owner on the phone straight away, and that’s what your website should be created to achieve. 

While it is true that you built your roofing website to book more jobs, you need to have something that makes you unique. Tell your prospects about the “why” and what needs does your service or product fill-in? All of these details will give your customers more of a unique experience and set your business apart in the crowded marketplace.

Roofing Website Call to Action

Call to Action

Now that prospects/ clients have landed on your roofing website, it should be obvious what they require to do next. A classic blunder that most roofers make is failing to offer this vital information. But you must tell prospects/ customers what you are requesting from them. This could be downloading an e-book or booking a job, but you need to persuade them to complete the action carefully. If a visitor has made it this far, it means that you have done a great job to hook their interests with your content and design, but you need to take your relationship with the customer to the next level.

Things Avoid When Creating a Roofing Website

Neglecting the Look of their Website

When looking at the pitfalls to avoid while creating a roofing website, having a cluttered homepage is undoubtedly one of them. A messy website will make your roofing company lose potential leads. Your roofing website should look professional and pleasant. Examine your roofing website from a property owner’s perspective and make sure it portrays the quality and professionalism you can offer as a roofer.

Navigation

When visitors land on your roofing website, they want to find the information they are searching for quickly. This implies that the last thing you should have on your company website is lousy navigation. 

Here are some tips that will help to simplify your client experience:

  • Use a theme; with a reliable CMS and a good theme, your roofing website can look friendly and professional.
  • Stick with the standards; Adhere to the primary navigation standard.
  • Avoid Overwhelming your clients:  Your clients should be able to see your points quickly, and that’s why you should not add too much clutter on your pages.

Not Including Testimonials

When a prospect first lands on your roofing website, they don’t have sufficient information to trust your company straight away. You can help them trust your business by including a few testimonials on each page of your roofing website.

Testimonials from your previous clients are influential in creating trust with your potential customers. Ensure that any visitor who comes to your roofing website can read the testimonials without looking for them.

Make the Roofing Website Responsive

Not Making the Website Responsive

All roofing websites should be responsive today. This is because most customers browse more on their tablets and smartphones than on desktops. That said, your website needs to perform and look as good on a small screen as in a large one.

You can do many things to make your roofing website responsive; the easiest one is a partner with a reputable website designer who specializes in responsive sites. Using an experienced web design agency like Blackstorm Roofing Marketing will help you create a unique roofing website that will set your business apart from the competition.

Failing to Update the Roofing Website Regularly 

Nothing is more frustrating than a roofing website that’s not updated. If your last entry to your blog or website was done four months ago, you send signals that you don’t care about prospects that frequent your site. Ensure your contact details are updated, and the hours of operation are clearly stated on your website.

Roofing SEO

Ignoring Search Engine Optimization (SEO)

While some roofers wrongly think that poorly designed websites mean negative user experience, its content can break or make lead and traffic generation. Topnotch content offers exceptional value and makes your site visible to search engines.

Unfortunately, there is no magic recipe to obtain high rankings on the search engines.

What’s more:

High search engine results don’t occur overnight. Conventional SEO is used to mix thin content, stuffed keywords, and lots of haphazard backlinks (whether credible or not)

Search engine algorithms have changed a lot and have incorporated various factors into ranking the site.

If you want your roofing website to be found on top of Google search results, consider the following factors;

  •  Focus on Long-Tail Roofing Keywords

Long-tail keywords are the direction that the prospect’s searches are heading –a more natural approach.

It will be easier for you to rank for long-tail keywords than the shorter ones, and this will bring your business more qualified leads.

For example:

Instead of “roof installation,” you can try this long-tail keyword, “how much does roof installation cost?”

Other examples of roofing long-tail keywords can be found if you do an initial search on Google for the shorter keywords (otherwise known as the head term)

  • Post High-Quality Content Regularly

A stale roofing website will not develop a more substantial relationship with repeat clients or prospects. You must provide informative, fresh, and unique content. This frequent, topnotch content is nowadays regarded as a common SEO practice.

This adage still holds: content is king. 

Consider incorporating an active blog component to your roofing website. 

A blog will help you share helpful expertise and the latest roofing industry trends. Give your prospects value that will, in turn, make them trust you and build your brand. 

Select topics that offer vital information and engage readers, in a well-structured format of at least 1000 words (if not more)

  • Encourage Social Engagement

One thing that can set your small roofing business apart from large brands is the ability to connect with your clients on a personal level.

An excellent way to enhance such relationships is via social network sites like Twitter, Instagram, Pinterest, and Facebook. These outlets offer a perfect way to strengthen your customer service recognition and brand identity. Combine regular blog posting and social sharing; you stand a higher chance of showing on top of Google results.Website Contact Details

Tough to Find Contact Details

Your roofing company should be everybody’s business!

Clients and Prospects need to get in touch with your company quickly.

Mostly, roofing website owners do not show their contact details like phone numbers or emails prominently on the footer and header, or a dedicated contact us page.

As a roofer, you should make it easy for clients/prospects to contact you either by phone or email, or both. Have a contact us page or list your contact information at the bottom of your homepage. If contacting you directly is a step towards generating new leads, failing to include contact details could be a huge problem. 

Place a clear call to action in the header with a direct phone number (example, call 700-555-555 for a free estimate today).

Slow Website Loading

Slow Loading Times

If your roofing website loads slowly, you will lose potential leads/clients. By slow, we mean that your roofing website takes more than three seconds to load. In a world of instant gratification that we live in, we expect web pages to load faster and give the required information with ease.

According to Google, over 50% of mobile users leave a site that takes more than three seconds to load. A slow roofing website can negatively impact your search engine rankings.

This website pitfall may be a technical issue. So, it is crucial to get your web designer involved to look for ways of speeding up your website.

For new website design, make sure that having a fast loading website is at the top of your priorities when giving out instructions to your website design agency.

Forgetting the Analytics

A roofing website is not something that you create and forget about. The trends in customer preference and website design are constantly changing, and it is crucial to stay updated on what is happening in your industry. Fortunately, there are many analytical tools, including Google webmaster tools, that can assist in monitoring your roofing website’s performance. The more you understand the pages driving conversions and those slowing your website, the faster your roofing company can grow.

Unclear and Inconsistent Brand Messaging

Brand messaging is a success factor for all the major roofing contractors, but it is starting to gain traction among small roofing business owners.

The key here is storytelling.

This means that you need to create compelling content that connects your audience at an emotional level.

If you are like every other roofer out there; why should prospects or clients care?

To stand out, your messaging has to come from your brand beliefs and values. This is what will set your business apart from the competition.

Here is the most crucial part:

Your roofing website content should address your target audience’s motivations and needs, not your accomplishments or agendas.

 Talk less about yourself and discuss more about solving your client’s pain points. It is a discussion that builds trust, which leads to more booked jobs or increased roofing sales.

Lack of Intuitive Roofing Website Design

Lack of Intuitive Design

The functionality of your roofing website should be intuitive to visitors. This means that they require knowing what and where to click to move to another page on your website.

Your menu should be visible on the home page and have clear icons where visitors can find what they require.

If users require too much effort to find specific information on your site, they will move to another area where the data is readily available.

Reminder: Make Sure You Don’t Have a Poorly Designed Roofing Website.

Generate more roofing leads with these easy and quick solutions to solve significant website design pitfalls. Include these practices when designing a new roofing website;

  • Use a compelling Call to Action that drives prospects down to the conversion funnel.
  • Have Google Analytics installed to monitor the performance of your roofing website
  • Provide crystal messaging to the right target audience
  • Post blog content regularly, focus on long-tail keywords, and share it on social media platforms.
  • Optimize the loading speed of your roofing website and keep prospects/clients engaged.
  • Make sure your roofing website provides an excellent mobile user experience.
  • Place a visible email or phone number in the header and the contact us section of your website.
  • Educate property owners about the benefits they will get by booking a job with your company instead of trying to make a sale.

Build Roofing Website

Build Your Roofing Website Today 

With all the tasks to juggle as a roofing contractor, you should hire a reputable website design agency like Blackstorm Roofing Marketing. We help design roofing websites that generate leads for your company by offering an excellent user experience for your clients. 

And more importantly, avoid all the standard website design pitfalls discussed in this post.

Besides roofing web design and development, we will offer free consultation on content marketing to attract prospects, effective search engine optimization techniques, and a successful reputation management strategy.

If you want to build a new online presence for your roofing brand or revamp an existing roofing website, please schedule a free strategy session with our growth experts today! 

Categories
Roofing Website Design

7 Responsive Design Best Practices Roofers Need to Know in 2020

In 2020, the number of smartphone users will hit 3.6 Billion globally, a 9.4 % increase from 2019. More than 80% of Americans use smartphones to research products or services online before making a purchasing decision. More and more, property owners are browsing the internet on their smartphones out of convenience as opposed to sitting down on a large desktop or laptop computer. Most roofers are optimizing their websites for mobile devices, but that does not imply that their sites are meeting the user’s needs.

To ensure that your roofing website is meeting the required standards, here are the seven responsive design practices that will help your site offer topnotch user experience across all mobile devices in 2020.

Prioritize and Minimize 

Limited by size, smartphones don’t have much space to work with when it comes to imagery and content.

When you consider the desktop version of a website, there is a need to break down the details into sections. Consider these sections as paragraphs in a news post. This way, you will be able to read any parts of the page without any confusion.

Due to size constraints, you need to arrange your information in the order of importance to help users get brand messages on the screen of their mobile devices. It is tactics like these that will assist you in organizing the mobile hierarchy strategically to improve users’ details that they need first. To brainstorm particular solutions, work with a reputable roofing website designer to explore all the questions to set you on the right path to refreshing your roofing website mobile layout.

Make sure that Your Call to Action (CTA) is Easy to Find

Your roofing website probably has a specific main call-to-action you want property owners to complete. Maybe it’s a schedule a consultation or request for a free roof inspection.

To drive customers to complete this action, make sure that your CTA is prominently featured throughout your website, particularly on the desktop.

 If you are monitoring your CTAs, you will note that your navigation button is one of the fundamental ways property owners visit the gateway page where they will convert. So naturally, it is essential to have that button there at all times.

One of the best opportunities roofers tend to overlook is ensuring that their CTA is simple to find and clear on mobile. Making your CTA easy to find and clear is beneficial to mobile users because they will not be forced to wait for a different page to load, which can be problematic because of the internet speed or bandwidth.

Utilize Scalable Vector Graphics (SVGs) 

Scalable vector graphics are mandatory for any responsive design roofing website that is using icons or illustrations. Unlike image files (PNG/JPG), SVGs are easily scalable.

You can rest assured knowing that any graphic or icon will provide unique user experiences without worrying about pixelation or resolution. Furthermore, scalable vector graphics have a small file size and thus helping your website to load faster.

Standardize Clickable Buttons and Areas

On mobile, links and buttons will be tapped using a finger, not precisely by a mouse click, so your interactive region must have a large area to accommodate this difference!

How large should they be? 

It is highly recommended that a clickable element in a responsive website design should be 48 pixels in height.

This implies that you need to optimize for form inputs, buttons, card layouts, inline links, navigation links, and more.

This will assist in ensuring that there are few errors in navigation through your roofing website, thereby reducing potential frustration and keeping prospects engaged.

Responsive Imagery 

Different devices have various image size requirements.

For example, a desktop page may need a 1200px image at full resolution, while its mobile version may only require a 400px width image.

For optimal performance, you should use different versions of the same image for desktop and mobile.

The final result is that different image sizes will show at various specified device dimensions. Depending on your roofing web page, you may find you require a few image variations.

Consider Topography

 It is crucial to think about your website’s legitimacy across devices and platforms, but on mobile, you require to be keen on your prospects/clients’ readability needs.

If prospects cannot read your unique value proposition or your posts, they are not likely to stay glued on your site.

You want to ensure that the content is simple to read and fully optimized for your mobile device size, so prospects are not left squinting.

 This also implies considering the typefaces you would want to utilize in your site, and whether or not they would make bad or good legibility on the mobile screens. Make sure you balance the body and headings font to fit the size of the screen too.

Take Advantage of Mobile Devices Features

On smartphones, prospects /clients can perform various tasks. They can make calls, open apps, and send messages- all these functions are delivered directly from their browsers. As a roofer, you can take advantage of such capabilities on your roofing website to improve the mobile experience for your users and increase conversion rates.

For instance, when a desktop website, you can add your phone number. You can still list your phone number in a clickable area that will instantly prompt a call when clicked on the mobile version of that site. The concept can also be applied to email addresses with an auto-filled recipient when a prospect clicks.

Get a Responsive Roofing Website Design Today

In this day and age, roofers will be required to have a mobile-optimized roofing website to stay ahead of the competition. More than half of the total website traffic comes from mobile devices. By checking your website with these responsive design best practices, you will be able to determine whether it offers a quality user experience to mobile users or needs some adjustments.

Do you need to revamp your roofing website to make it more responsive or want to develop a responsive site from scratch?  Schedule a free strategy session with our web designers to get a roofing website that will operate optimally across all mobile devices.

Categories
Roofing Website Design

These 6 Simple Web Design Tips Will Make Your Roofing Website Rock!

Do you feel like your roofing business is not getting new leads or clients it should?

Do you want to let prospects/ clients know about your roofing services?

If so, this post will show how roofing website design can help you outrank your competitors in the market. Contrary to popular belief, you don’t need a huge marketing budget to create a rocking online presence. When done correctly, a roofing website is a powerful lead generation tool that can skyrocket your roofing business growth. Recent studies show that over 92% of customers develop an opinion about your business when they visit your roofing site for the first time. Don’t waste that first golden opportunity!

Use these roofing marketing hacks to make your roofing website rock.

Tip #1) Generate Your Own Exclusive Roofing Leads

Many roofing contractors are always swayed by brokers who promise to offer a steady flow of roofing leads. It sounds like a noble idea; a broker answers the entire calls and does all the adverts then, later he forwards the names of interested prospects to you. Even if your business books some jobs through this marketing method, it is not sustainable in the long term as you will have to depend on a broker and paying them.

If you want to get a continuous flow of leads, then you should focus on creating your brand name and a stunning roofing website. This will ensure that you will be the first roofer to be contacted when your services are needed in your locality.

Once your roofing website appears on the first page of search engines like Google, Bing, or Yahoo, when your prospects conduct an online search of roofers near them, you will generate your leads.

Without further ado, let us explore the various roofing website tricks that will help your business rock the market.

Tip #2) Add Clear Calls to Action

The Call to Action is an essential part of moving the property owners through the buying process, from the decision to awareness. It is generally a direction targeted to produce a particular response you can then act to call or email the prospect or customer. Here are some CTA ideas for roofing contractors:

  • Invite property owners to comment on a post with queries like “what is the biggest challenge that you have had with your guttering system?”
  • Encouraging property owners to schedule a free roofing inspection
  • Suggesting social network shares like share these strategies on Facebook Call to action are the most underutilized search engine marketing tools for roofing contractors.

A good CTA appeals to the prospect by possessing these strong qualities:

  • Clear Objectives -it defines an explicit action that the prospect is needed to complete
  • Informative and accurate -it uses data-driven and tested information.
  • Responsive in design -a good CTA is both clickable and viewable

Tip #3) Include a Perfect Roofing Landing Page

A landing page is not just another old website page that your prospects land on. Instead, it is a page that is designed to convert. It is the first page that your potential client lands on when the social media marketing campaigns or PPC adverts. It is a powerful tool that you can use to grow your roofing business.

An active landing page generally has two parts:

  1. A landing page with a sole aim like getting the homeowner to register for a free newsletter or directing them to download a guide
  2. A form that collects customer’s information, which you can use later for your roofing marketing

Here are the crucial qualities to look out for in an entire roofing landing page:

  • Conversion-focused design your landing page should be simple to understand for potential customers and ultimately assists them to convert.
  • The messaging of your roofing PPC ads should be consistent with the one contained in the landing pages
  • The Headlines should state the unique benefits of hiring your roofing company.
  • It should be packed with fill out forms to collect the details you require to qualify your roofing leads
  • It should incorporate various trust signs (social proof) like online reviews, testimonials, certifications, and images of your past completed projects.

Tip #4) Start a Roofing Blog

A roofing blog is a powerful tool that helps to attract potential clients to your roofing website with crucial information that portrays your expertise in the industry.

Posting roofing blogs frequently makes your site to be friendly to search engines. They put more emphasis on roofing websites that post updated content regularly and thus rewards them with higher search rankings.

This strategy can mainly be helpful in the highly competitive roofing industry. Your blog should share all kinds of written content or video to help homeowners to protect their roof.

Blogging is a great way to market your roofing business.

Tip #5) Make Your Roofing Website Mobile Friendly

Mobile search is local search.

According to Google, the total number of mobile search exceed desktop search in 10 countries including U.S. Google punishes websites that are not optimized for mobile devices by displacing them from the top search results on mobile devices.

Remember to look out for a responsive roofing website.

Tip #6) Incorporate a chatbot in your roofing website

Let’s face it: you can increase your conversion rate by incorporating a live chatbot on your roofing website.

Every time a prospect land on your site, a chatbot window immediately pops up and helps them. Your potential clients will get immediate responses to their queries without having to navigate the whole website, giving them higher chances of closing a deal, all without making phone calls to your business.

Ready to Make Your Roofing Business Rock Online and Crush Competition?

More than 90% of customers who are searching for roofing services will research information online. This implies that if your business is not correctly represented by a simple to navigate roofing website, you will be losing a huge of clients who want to book your services. Another facet of building your roofing website and improving your online reputation is to ensure that your business appears among the top three in Google Maps results. If your roofing business name features prominently when a prospect types the word “roofer near me,” you are most likely to be contacted for a quote.

How We Can Help

Do you want to hire a web designer for your roofing business? Fortunately, we can help! BlackStorm Roofing Marketing is a premier web design agency that has helped countless roofers to dominate search engine results through their unique web design services.

We have the experience, professional experts, and skills to create a responsive, unique, and functional roofing website that fits your budget.

If you are building a new roofing website or redesigning an existing one, then don’t hesitate to schedule a free strategy session today for more information.