Roofing Website Design: A Comprehensive Guide To Getting Found By Prospects Online

Book More Jobs And Obtain New Leads With Blackstorm’s  Lead-generating Website For Roofing Contractors.

Roofing is a competitive industry, and to be successful, you need an edge. This comes down to the quality of your website but also surface details like marketing which can help gain business over competitors in this field where long-term success depends on how well you treat customers.

When it comes to marketing your roofing company, you have lots of options.

There’s Google Ads (PPC), social media ads, blogging or retargeting ads, and other conventional marketing techniques and strategies. However, there is one core strategy that every roofer should keep in mind when advertising his business online.

We are speaking about your roofing website design, of course.

Your roofing website is the home of your brand’s online presence. It is where you drive traffic and exposure you obtain from other marketing campaigns. And if your roofing website design isn’t highly functional, visually appealing, and simple to use, you will lose leads and adversely impact your online reputation.

That said, when was the last time you examined your roofing website design?

Are you just sort of “winging it” when it comes to your roofing website? You may think that your excellent roofing services will carry the day, but if customers can’t find your site in Google and they don’t know what kind of service provider you offer, then there’s not much hope for them. In this article, we’ll show how professional design influences leads and ultimately sales.

Why a Good Web Design Matters For Your Roofing Business

As you consider redesigning your roofing website, you might wonder why it is crucial to your business. How does it affect your business and your audience? Let’s discuss the main reasons why website design is vital to your roofing company:

Great Roofing Website Design Helps To Create a Stronger Brand Image

Your roofing website is the face of your brand online. Research shows that more than 70% of property owners judge your business’s credibility by looking at its visual design. And you have around 50 milliseconds for property owners to create an initial impression about your roofing website design.

 If your roofing website is poorly designed, over 30% of them will instantly stop engaging with your company. Most of them will never come back. Another compelling reason why you should hire our experts to design or redesign an excellent website for your roofing business.

A Good Roofing Website Design Builds Trust With Your Target Audience

Property owners don’t trust unattractive, poorly designed websites. If they notice that the information or design looks outdated, they won’t trust your roofing website. They may see your roofing website as shady since you don’t have an updated online presence.

Think about a homeowner looking to book a job with a roofing contractor. They spend hundreds or thousands of dollars, which implies that if your roofing website design doesn’t create trust, they will find another roofer to replace or repair their roof.

On the flip side, a professional roofing website conveys trust with your target audience. They will trust your roofing company and feel comfortable digging into it deeper. The good news is that your roofing website can be leveraged to increase confidence and show property owners you are worthy of being trusted.

Roofing Website Design Influences Your Organic Search Rankings

Most web design practices and elements influence how you publish content on your site, which in turn impacts how search engine spiders index and crawl your roofing website.

This is one thing you can’t afford to ignore. If your on-page roofing SEO tactics/fundamentals n aren’t at par, you will be fighting a losing battle for visibility from the start.

Apart from how roofing content is published on your site, specific web design elements can directly affect search rankings.

The best way to ensure that you comply with the best web design practices (and subsequent search rankings) is to work with a roofing website design agency that understands your business and its goals.

A Good Website Design Brings More Revenue To Your Roofing Business

 It all boils down to whether browsers fill out forms, schedule a service/ quote, and make a phone call. You can have the best roofing website out there, but it is a waste if it doesn’t convert browsers into paying customers. After all, the massive traffic will not help you pay the bills.  

The right roofing website design will make sure that you aren’t wasting traffic. It will assist you to move browsers through the conversion funnel to become loyal and profitable clients.

These are just a few advantages of a professional roofing website design. As you create your website and optimize it, you will find it to be an efficient tool to grow your roofing company.

Roofing Website Design Best Practices For Roofers in 2021 & Beyond

1. Simplify the Navigation

When a client lands on your roofing website, a massive part of building trust is through your website design. One of the major mistakes roofing contractors make is over-complicating website navigation.


For example, suppose you have a website that sells different types of roofing services and one website page for each type of service (repairs, replacement, and installation). In that case, the website visitor has to go through 3 different website pages before they find what they are looking for. This slows down website visitors and acts as a barrier to sales conversion for roofers in the future. Not good!

The best way to create an effective website design for roofing contractors is by keeping it simple – focus on usability instead of fancy gimmicks that don’t necessarily convert into ROI (return on investment). However, there’s no doubt a website that looks great is also important – eye-catching website design still guarantees website visitors.

One of the most popular WordPress plugins used by website designers to help simplify website navigation is called “WP Menu”. If you’re using WordPress as your website platform, learn more about how you can streamline navigation.


2. Make Your CTA Compelling and Clear

Your Call to Action motivates website visitors to act, whether signing up for website email updates or downloading your free roofing EBook. When website visitors are ready to convert to your website, the last thing you want them to do is to lose interest and go elsewhere because they can’t find where they need to click.

A simple way of creating a compelling CTA that works well across all types of website design – especially WordPress website designs – is by using emotive words. In other words, Words That Influence. Emotive words inspire action in website visitors when it comes time to make those all-important decisions about signing up for website email updates or requesting a quote from your company’s sales team.

If you sell various roofing services (e.g., residential roofing, metal roofing, and commercial roofing), you can also use website CTAs to help website visitors navigate the website. Yet again, keeping website navigation simple is the key – don’t make website visitors hunt for where they need to click or it will only drive them away!

3. Consistent Branding

Our previous post talked about how you can create a strong brand identity for your roofing business. A robust roofing website design reflects your brand identity and makes website visitors feel confident they are dealing with a professional company.

If you look at some roofing contractors’ website designs, you may notice that every designer uses their own unique style when designing websites for other businesses. For example, a website designer in Murfreesboro might automatically create websites that showcase his/her state or culture (a lot of roofers do this). In contrast to this, another website designer who specializes in roofing website design may have an entirely different view on what works best for roofing website design. If both website designers designed websites for you simultaneously, there’s no doubt they’d give very different views on what works best – and how it should be implemented.

4. Visuals Hierarchy

 Roofing website design is all about communication, and website visitors are subconsciously more likely to trust websites that look professional. A website designed with a robust visual hierarchy will give website visitors the impression they’re dealing with a credible company – which increases website conversion rates in 2021!

Visual hierarchy occurs when website visitors can quickly scan website pages and get information instantly. For example, if you have website content such as blogging posts, images, or service descriptions, it’s best to feature them on your website homepage.

This allows website readers to understand how much content there is on your website at one glance – so they can decide whether they want to scroll down for more information (and whether your blog posts/images/roofing service descriptions are interesting enough).

5. Optimize for Mobile Devices

Property owners are using their mobile devices more than ever. Roofing contractors who understand how to optimize their site for mobile device visitors will be able to capitalize on key website visitor demographics that most website designers don’t even know exist!

If you’re interested in learning more about Mobile-first roofing website design trends in 2021, check out our latest post, so you need a mobile-friendly roofing website. Here is what you need to know.

6. Accessibility

Accessibility implies designing roofing websites that can be used by property owners who have motor, visual, and cognitive or speech disabilities.

Here are some tips to make sure that your roofing website is accessible:

  • Use Contrasting Colors: property owners with visual impairments could find it hard to see your text from a background color if you don’t have sufficient contrast.


  • Utilize more than color to convey visual cues: You can use text patterns or labels so that people with visual impairment can scan the information. Underlined or bold visual cues can be effective in delivering your content.


  • Improve Keyboard Navigation: Prospects/clients with visual impairment, motor disabilities always use the keyboard to read your content. It is crucial to place key information into these buttons, links, and text fields so that disabled people can interact with your content.
  1. Prioritize Search Rankings

If you integrate roofing SEO practices into your site, you will likely get a high-ranking placement on search engines like Google or Bing and get more leads.

You can utilize targeted roofing keywords throughout your site to achieve this. Google tracks roofing websites for relevant keywords searched by prospects/clients online. The more effectively your posts talk to the content your users are looking for, the more organic traffic you obtain.

Here are some additional tips to optimize your roofing website for search engines:

  • Use relevant header tags (H1): This is your content or web copy heading or heading. Search engines focus on H1’s for search phrases, therefore ensure that they incorporate the most relevant for your headline. You don’t want to stuff your headline with keywords for SEO performance. Remember that your roofing website, so striking a balance between style, clarity, and SEO performance is crucial.


  • Proper Meta descriptions and title tags: Relevant Meta descriptions and title tags help search engine bots understand the content on your website and index it accordingly.


  • Short descriptive URLs: A short URL that’s readable for users that contains your targeted keywords


  • Get Relevant Links from other websites: If high authority sites link to your roofing website, there is a high probability that such links will bring new visitors and boost your traffic.


Integrating SEO practices into your roofing website will skyrocket the organic traffic, visibility, and potential clients you get.

  1. Run Regular A/B Tests

A/B testing is a technique of comparing various versions of your website to see which one performs better for a specific goal. This could include checking how effective your CTAs are, what images or headlines, and other visual aspects of your content elicit positive responses.

Gathering the right data takes out the guesswork of your roofing website optimization process. You can make decisions based on statistical evidence, which is typically a good website design practice.

9. Check your Site Loading Speed

Site speed is another crucial aspect to consider when building a roofing website. A slow-loading roofing website does not only annoy your visitors, but it may have adverse effects because users will click off to another site.

Slow loading times lead to high bounce rates. A roofing website with many design features will be slower than a site with a slim, clean design. 

Here are some tips to help you improve the loading speed of your roofing website:

  • Optimize your videos and images, especially the format and size
  • Combine and minify your files
  • Work with your web hosting provider to ensure seamless site performance.
  • Use website caching and a CDN

Why Choose Blackstorm For Roofing Website Design Services?

Here are some reasons why many roofers opt to partner with Blackstorm Roofing Marketing as your full-service web design and development company:


Many Years of Experience 

Since our inception, we have helped hundreds of home service contractors to succeed with their internet marketing. We use this expertise and knowledge to take your roofing business to the next level with result-driven web design services.

  • Expert Web Developers and Talented Graphic Designers

Our developers and designers are talented and experts in their field. They have many years of experience creating design solutions that are clean, W3C compliant, SEO optimized, and visually appealing.

  • We are Dedicated to Your Success

At Blackstorm, we view ourselves as an integral part of our client’s team and understand that our success is pegged on them being successful. We have partnered with many roofers over the years and attribute our high client retention rate to our responsiveness in their internet marketing needs and our unwavering commitment to their ongoing success.

  •  Customized Roofing Website Designs

 We understand that not all roofing businesses are created equal. That’s why we take a personalized approach when designing your roofing website, which explains why we customize your site to your company’s needs. Our experienced designers will make sure that your site focuses on branding and meets your vision and goals.


Get Roofing Website Design Services Proven To Boost Sales And Bring In a New Lead.

If you want your roofing business to generate impressive results, you can’t build a website and leave it. Your roofing website requires ongoing optimization and upgrades to serve your customers better. This is especially true if you are going through a complete redesign.

Here are a few takeaways to keep in mind when designing or redesigning your roofing website:

  • Make sure your key messaging and branding influence your web design choices. Begin by defining your brand to make your choices wisely.
  • Make user-friendly web design choices: This will give your prospects/customers a good user experience, boosting your brand value and conversion rates.
  • Utilize data-driven analytics to take the guesswork out of your web design process. Getting an insight into your site performance to assist you to adjust the experience to deliver great business results

When creating your roofing website, follow all the practices we have outlined in this post to make sure that it converts. By partnering with our experienced roofing web designers and developers, you can ensure that your site is not only functional but also visually appealing.

At Black storm Roofing Marketing, we can assist you through every step of the website design process. From planning your initial design to delivering ongoing optimization, maintenance, our team has the expertise and skills to assist you in getting desired results.

Need Roofing Website Design Help? 

 This is a lot of information to understand if you don’t even know where to start. The good news is that you don’t have to design a roofing website on your own. Don’t hesitate to schedule a free strategy session online with one of our growth coaches if you would need assistance with your roofing website design today!






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