What sets your business apart from the competition?
There are over 100k roofing contractors in the USA alone. Competition is always fierce in the roofing industry, and your roofing business must stand out from the crowd.
You need to take time and differentiate your business from the competition.
But How Do You Position Your Roofing Business Ahead of Competition?
Use the following tips to help you peculiar qualities that will differentiate your business from the competition:
Monitor Search Engine Results to Stand Out from Competition
Property owners use various online channels for research before they decide to call your roofing business. According to a recent survey, the primary four sources that clients turn to our social media, brand websites, video sites, and search engines. Ideally, this means that each of the four sources must have accurate information about your roofing business.
Is your roofing business phone number, address, hours of operation, URL, and contact details correct? A wrong set of more information on your Yelp page could make thousands of dollars in roofing sales.
Focus on Visual Marketing to Stay Ahead of Competition
Nothing promotes your roofing business more than photos, so take as many as possible and upload them in your roofing website portfolio section. A photo gallery of your completed projects is regarded as searchable content, which means it can boost your search engine rankings.
Other places that you can post your project photos include:
- Houzz: This is a home design website where property owners post photos for inspiration and connect them with professionals who can turn their dreams into reality.
- Pinterest: This visual tool helps you to post, save, and share project photos to an online board.
- Instagram: This is a mobile app that will get your project photos in the eyes of your followers.
Mention Your Location When Posting Content
Posting valuable content to your social channels or blog is the right way of driving traffic to your site. When you publish content that includes community keywords, like the town/city you operate in, links to other local businesses or points of interest in your region, this will increase your chances of ranking high in the local search results.
Manage Your Online Reviews to Stand Out From the Crowd
Online reviews are regarded as the current word of mouth referrals.
Over 80% of property owners trust customer reviews. 9 out of 10 prospects read reviews for a local roofing business before deciding on whether to contact you for services.
If you have a lot of negative reviews on your roofing website, then this will adversely affect your business.
Online reviews provide third-party verification of your credibility and expertise. Property owners are more likely to trust their peers more than your roofing sales representatives.
Several platforms allow your roofing business to request reviews. Facebook and Google are the two leading platforms where prospects can find your business and leave a review.
Unfortunately, most roofers have neither claimed nor verified their Google My Business Listing. That would be the best place to start.
Leverage Social Media to stand out From the Crowd
Most roofers know the importance of social media, but most of them have not implemented a strategy that delivers results.
Social media is not going anywhere soon, and the roofing business that leverages it will stay ahead of the competition. The best method to implement a strategy that gets results on social networks is to add value to prospects/clients.
Educate your prospects/ clients, entertain them, and lastly, make an offer they cannot ignore.
This is the most efficient social media strategy you can implement in your roofing business.
Address the Customer’s Pain Points
As a roofer, you need to engage your prospects from the initial stage of creating awareness to that of closing a sale.
If you want to get more prospects, an excellent method of doing this by alleviating their pain.
Think of how you can solve a problem for clients, and you will stand out from other roofers in the market.
Use Roofing PPC ads to Take Advantage of Weather-related Events.
PayPerClick adverts can be used to reach homeowners when they desperately need your services, like after a hailstorm, high winds and significant snowstorm, etc.. sweeps through your area.
By targeting your roofing ads to local and seasonal needs, you create great marketing campaigns and profit from the bad weather. All you need to know is what property owners in your region require.
PPC ads provide a great platform to target your marketing seasonally or locally. Local targeting helps you to select specific locations where you want your ads to appear.
Get Leads and Book More Jobs to Make Your Roofing Business Stand out
Your roofing business Unique Selling Proposition (USP), is what sets you apart from the competition in the marketplace. Your USP could be your online reputation, industry experience, service level, your warranties, or people.
We can’t overemphasize this enough. Without a unique selling proposition, none of the roofing marketing strategies discussed above will produce any meaningful results.
First, look at other local roofers in your area and how they market their business (either online or offline.) What aspect of their roofing business do they concentrate on most?
For instance, in our area, some roofing companies stress more on the fact that they are family-owned others promote the number of years they have been in business.
When it comes to your USP, you should focus more on what matters to your clients. For example, saying that your company is family-owned is not enough to convince a prospect to choose your roofing business over another.
Manage Your Reputation Both Offline and Online to Differentiate Your Business.
When it comes to selecting a roofing contractor, offline and online reputation plays a critical role. After all, no property owner wants to work with a roofer, who doesn’t honor deadlines, does shoddy work, and does not stand behind their service with a warranty. That is why tapping into previous customers is vital.
Word of mouth referrals is a crucial deciding factor in how commercial and residential clients choose a roofing company. To take advantage of such references, ask your satisfied clients if they will recommend you to other property owners who require roofing services.
Give customers several business cards to share. Ask clients if you can set up a yard sign in front of their commercial premises. You can provide a small discount in exchange for this.
Online word of mouth is important too. List your business on relevant review sites, work hard to get as many Google reviews as possible, and pay attention to the reviews you get.
Having Trouble Trying to Get Your Roofing Business Ahead of Competition? Let Blackstorm Roofing Marketing Team Help You Out!
If the above tips seem like a hard nut to crack, you are just like thousands of roofing contractors that we have helped over the years. You need to concentrate more on running your business while we do the heavy lifting for you.
So hire us to sort you out! We will market your roofing company as if it was our own, with more focus on ROI and leads.
Last but not least, our team has extensive experience helping roofing contractors get more roofing sales and leads online. If you would like to know how you can make your roofing business stand out from completion online, schedule a free strategy session with our experts today.