Categories
Local SEO Marketing Reputation Management Retargeting SEO

6 Marketing Mistakes Roofers Make and How to Avoid Them

Discover the Marketing Mistakes your roofing business is making and how to avoid them!

Marketing your roofing business is essential for long term success. Without an effective marketing plan, how will potential clients know about the services you offer?

Simply having a great roofing marketing plan is not enough; your strategy needs to bring desired results!

I have met countless roofing contractors who had invested thousands of dollars in marketing their trade, only to receive discouraging results. From my analysis, I found that these roofers were making the same mistakes over and over while expecting great results.

Knowing about these potential roofing marketing mistakes can assist you in building an effective strategy that will generate quality leads and outrank the competition.

Mistake #1: Your Business Lacks a High-Quality, User-Friendly Roofing Website

Today, if a customer wants more information about your business, they are likely to visit your roofing website. Your website is usually the first point of contact between your business and prospects. Potential clients are expected to visit your site first before calling you for service. So, you need to make sure your roofing website covers the following features;

  • It loads faster and thus helps customers to find the information they need promptly
  • Mobile-compatibility- Your roofing website must work seamlessly across all mobile devices

No prospect/client will ever stay in your site if it’s poorly designed, takes long to load, and is not easy to navigate. To fix this problem, you need to hire an experienced roofing marketing company to redesign your roofing website.

Mistake #2: Failure to Manage their Business Reputation

When you are just launching your roofing business, you have limited or no time to manage your online reputation.

During that time, nobody is talking about your roofing business online.

But as your business grows, more prospects/ customers will start to talk about your products or services online.

As a roofer, you need to regulate what they say or find on your website.

Customers are likely to judge your company’s performance based on the reviews they find on your site.

Unfortunately, most roofers do not respond to these online reviews, thus leaving a wrong impression on business or homeowners.

Fortunately, our team can help you stay ahead of the curve as few roofers do anything towards improving their online reputation.

Mistake #3: Hiring the Wrong SEO Company

If your roofing website is not ranking high in search engines, then you might be losing jobs and leads. SEO can either make or break your roofing business.

This is because it strives to improve your site’s rankings in the search engines.

An effective SEO strategy involves several techniques geared towards increasing your roofing sales, improving your search presence, and boosting your traffic.

SEO, no doubt, provides a great way to grow your roofing business!

However,

There are several so-called “SEO companies” out there who want to make quick money and ruin your business.

A gross mistake that most roofers make is to hire the first SEO agency that sends them a quote.

 The truth is that SEO results cannot be achieved overnight. Most of these agencies will work with more than 100+ industries with no focus on a particular niche.

To get good results, work with a reputable marketing agency that specializes in roofing SEO.

You are likely to see your rankings rise faster and sometimes at a cheaper cost compared to the conventional agency.

Blackstorm roofing marketing has helped numerous clients to get new leads, repeat clients, and referrals. Trust us to craft and implement your SEO strategy, and your roofing business will always be ahead of completion.

Mistake #4: Not Claiming Your Google My Business Listing

Google My Business is a great tool that puts your roofing business on Google maps and assists your site to rank higher in local search results. If you have not claimed your listing, it means that you are missing out on a tool that many potential clients use to find local roofers. The fact is, potential clients, contact roofing business off the Google My Business Listing. If your business is not listed in Google My Business, then you stand to lose potential leads, jobs, and referrals.

Mistake #5Ignoring Competition

 You need to keep abreast of what your competitors are doing to know which initiatives succeed or fail. Do a SWOT analysis for every significant competitor and compare that to your business to uncover new roofing marketing opportunities. It will also give you insights on how you can outrank your competitors. By paying close attention to your competitor’s marketing effort, you will know how to allocate resources to find new clients.

Mistake #6: Targeting the Wrong Audience

No matter how great your roofing website, ad campaigns, or logo are, if you are reaching the wrong audience, you will be wasting your marketing dollars. You need to spend time trying to understand the needs of your audience and how best you can solve them. By doing this, roofers will be able to make most out of their marketing efforts and attract new customers and referrals. You should hire a professional roofing retargeting agency to help you understand your audience and what you can do to solve their problems.

Mistakes Happen, but What should you do?

These marketing blunders could ruin your roofing business if not fixed or addressed promptly. Fortunately, our team can help you build a profitable business by developing a solid roofing marketing strategy, managing your online reputation, retargeting the right audience, boosting your SEO results, and designing a high-quality roofing website to generate quality leads. The good news is that you can achieve these results without breaking your bank account. Schedule a free strategy session to learn more about how we can help your roofing business today!

 

Categories
Marketing PPC Reputation Management SEO

How Online Reviews Affect Your Roofing Business

Do you know the full effect that online reviews have on your Roofing Business?

As a roofer, you understand how challenging it can be to find a new client due to the low demand of homeowners who require your services. Customers may need roof repair replacement here or there, but obtaining new customers is extremely crucial for your expanding your business.

Since installing a new roof is a substantial investment, most homeowners don’t want to enter into a contract with a roofing contractor who cannot offer outstanding results. Looking for an experienced roofer can be an uphill task, which is why property owners go to search online to find the best one.

Over 50% of property owners searching for a roofer turn to search engines to assist them to find a good roofing company in their local area. When you do a Google search for local roofing contractors, you see a lot of review sites such as Google reviews, Facebook reviews, Yelp, and Nextdoor, you find high-quality roofing contractors.

Reasons Why Online Reviews Are Super-Important for Roofers

Online reviews are essential to any roofer who wants to keep track of his online reputation. Reviewing has changed the face of roofing marketing since most clients nowadays use the internet to make a purchase or book for services. It allows roofing companies to have positive, active participation from customers and gives them a solid foundation for establishing a lasting relationship with those roofing contractors, so it pays to manage your online roofing reputation.

But why are online reviews so important for your roofing business? Here are the mind-boggling facts you need to know:

Online Reviews Increases Your Roofing Sales

The #1 reason why online reviews are critical to your roofing business is that it boosts roofing sales by giving clients the information they require to make a wise purchasing decision. Property owners are likely to book for jobs from a roofing contractor who has been recommended by others.

Online Reviews Helps Roofers to Connect with their Customers

Roofing reviews can help you to know whether you are doing a good job or where you may be going wrong. This helps your business to serve customers better by efficiently and quickly resolving any problems consumers have, thereby building a positive experience for the client that will help your company in the future.

Online Reviews Improves Your Search Engine Rankings

Online reviews go beyond just creating excellent relationships between your roofing business and customers; they help your roofing website to rank high in search engines like Google, Bing, and Yahoo. They play a critical role in SEO and can determine where your roofing business falls within the search engine rankings. Google, for example, collects information from several review sites before deciding where your roofing business will fall in the search results. Sites like Facebook and Yelp determine your ranking depending on the number of reviews and overall ratings.

Online Roofing Reviews Builds the Credibility of Your Business Online

In the modern age of smartphones, property owners conduct more research online before calling your roofing business for products or services. And as stated previously, clients are more likely to trust online roofing reviews as well as personal recommendations. Homeowners turn to review sites to gain a good understanding of your business, so make sure that you have a bunch of positive reviews in your roofing marketing arsenal. This will solidify your online reputation as the market leader in the roofing industry.

Online Roofing Reviews Allows Customers to Have a Voice

Property owners who take their time to leave a review for your roofing business are likely to remain loyal and keep frequently coming for services or products. Through leaving such reviews, customers feel that they have a voice and stake in your roofing business.

Online Reviews Allows Customers to Market Your Roofing Business for Free

A bunch of positive roofing reviews is worth much more than what a simple roofing marketing campaign can do. These customer reviews give a constant positive brand image to prospects who, in turn, call your business for services or products.

Online Reviews Helps to Build Local Trust

Since roofing clients are inherently local, their search results are targeted towards a specific area. The high-quality map listings have the highest number of Google reviews. After all, Google would love to display a roofing company that has built its reputation over the years than a virtually unknown one. The more positive reviews a roofer has in their roofing marketing arsenal, the higher chance they stand to rank high on organic search results and Google Maps.

How Your Roofing Business Can Generate a Bunch of Positive Online Reviews

Now that we have discussed why online reviews are crucial for roofing contractors, so let us explain about ways of generating them.

Roofing contractors know that online reviews can help to shape their reputation, but generating them can be a huge task. Most clients will not bother to leave a positive review, even if you offer topnotch services. But if you want your business to stay ahead of the curve, online reviews are crucial.

Here are surefire ways to generate more reviews for your roofing business in 2020:

Asking Directly From Your Previous Clients

You should prompt your past clients to leave positive online reviews. You can request for such reviews through your roofing website or email newsletters. Once property owners book a job from you, send them an email asking them to leave an excellent review. Asking for such a review immediately after finishing a job is preferable. Recent studies show that 70% of clients will leave a review when requested. You can ask for a review even after you have resolved a client dispute.

Include Review Links in Your Emails and Other Marketing Materials

You can include a review link on your roofing website, blog, or service pages where clients can leave their happy thoughts about the products/ services that your roofing business has offered.

Rewarding Customers

You can offer incentives to collect reviews, especially in the first stages. You can consider offering free roof inspections or estimates to property owners who leave a positive review. Announcing such offers will motivate your clients to share their feedback on your roofing website.

Integrate Review Badges on Your Roofing Website

Most directories have review badges that you can place on your roofing website. These badges will help clients to share their thoughts about your roofing services/ products.

How Roofers can respond to Negative Online Reviews

As a roofer, you need to respond to all online reviews regardless of whether they are good or bad. This is because every review provides a unique public relations opportunity for roofing contractors. Getting negative reviews should not discourage you, as that is part of doing business. That said, positive reviews should be more than the negative ones.

Negative reviews sting, but don’t allow that to harm your roofing business reputation. You should aim to deal with such reviews as efficiently as possible. Expect to get craziest reviews from competitors who pose as unhappy clients just to outshine your business.

The key to dealing with such bad reviews is to respond respectfully and quickly. Don’t argue opinions or facts. Simply write a response that looks like this; “We sincerely hope that we can resolve this, we have thousands of happy clients, please contact us.”

The point here is that you should demonstrate to other readers that you are responsive, and you care about what your prospects are saying online. It sends a positive, strong signal about your roofing business and makes lemons out lemonades!

5 Tips on How Roofing Contractors Can Respond to Positive Reviews

What was your initial reaction the first time you received a positive review from a client? Probably, you thanked them, right? Customers take their time out of their busy schedule to give their feedback, and responding to their comments shows that you are courteous.

Of course, commenting on such positive reviews has many benefits than being polite. When done correctly, your response to positive reviews can bring more clients and solidify your reputation online. Since other prospects will see your response online, here are a few things you need to know when answering positive reviews:

Tip 1) Thank the reviewer

As a roofer, thanking your reviewers is a standard show of courtesy. It also shows clients that you value them and their time.

Tip 2) Respond Promptly

Again, show your clients that you value their time by responding quickly to their positive reviews.

By responding swiftly, you show clients that you appreciate their kind words and patronage. Better yet, you will stand out from your rivals who stay for months before responding to their client queries.

Tip 3) Keep it Short

Don’t be too long in your response-just be authentic and brief in your reply to the kind words from your clients.

Tip 4) Be Personal

Just like your client was particular in the review (“Erick did an outstanding job!” you should also try to add a personal touch in your review as well. Try to address your reviewers by name.

Tip 5) Invite the Reviewers to Share Their Positive Experiences

While thanking your clients, request them to share the positive experiences with their family and friends. This is likely to be advantageous to your business, especially if you have a referral system in place.

How Online Reviews Affect Your Roofing Business Reputation

Your online reputation can either make or break your roofing business. Reputation is formed by collecting various reviews from platforms such as Yelp, Google, and Facebook. Roofers who want to compete for leads online should optimize their Google My Business Listing and encourage online reviews. When appropriately managed, online reviews can help your business to:

Clients leave reviews on multiple platforms like Yelp, HomeAdvisor, Angie’s List, and Facebook. That said, Google is the most prominent review platform so far. Because Google controls most of the search market, it goes without saying a published review in Google will bear more weight than in any other platform. Since most of your leads will come from search queries, having a bunch of positive Google reviews can improve your online reputation

Final Thoughts

As a roofer, attempting to handle internet marketing, managing your online reputation, and daily activities involved in running your business can be a daunting task. For your roofing business to realize its full potential, you must invest heavily in reputation management. At BlackStorm Roofing Marketing, our experts will do everything to boost your ROI. With our knowledge of online reputation, our goals are to generate, respond, and monitor online reviews. To create roofing reviews, we put links to your roofing profile so that clients are encouraged to review your business. To monitor reviews, our experts will set notifications to alert us when a new review is published.

Our experts generate reviews on the following platforms:

  • Yelp
  • Google My Business
  • Better Business Bureau
  • Facebook

At BlackStorm Roofing Marketing, we have worked with countless roofers, and thus, we the importance of maintaining a positive reputation in this highly-competitive industry. We will help you to minimize the damage that could have been caused by a negative review left on your website.

We know that online reputation management is critical for roofers who want to maintain positive brand identity in the eyes of potential clients. Hiring an experienced roofing marketing company to manage your roofing business will help to build trust, confidence, and ultimately conversions. We deliver top-notch services that will guarantee a high return on investment.

Reach out to us today!

If you are searching for a reputable roofing marketing firm to manage your online reviews, contact us to schedule a free strategy session. We will help your roofing brand to crush the competition, increase sales, and salvage the negative reviews that could harm your online reputation. Let us help you leave a long-lasting impression on your prospects/ clients today.

Categories
Growth Strategies Local SEO Marketing SEO

How Can Roofers Take Advantage of Local SEO to Grow Their Business?

Dominate Local Search results, Crush your Competition and Double Your Roofing Sales with Local SEO.

As a roofer, you already know that your industry is extremely competitive. This is because other roofing contractors are targeting the same business or homeowners as you do, and it can be an uphill task to convince those prospects to select your company.

Fortunately, several digital marketing tricks can assist you in attracting the quality roofing leads your business requires.

If you want your roofing business to be found on Google maps and dominates local search results, Local SEO for roofers is all you need.

Google wants your roofing business to reap the advantages of local SEO.

Without further ado, let’s first dive straight to the basics!

What exactly is Local SEO for Roofers?

Local SEO for Roofing Contractors is a process of optimizing your roofing website to make it easier for local clients to discover your business. It helps you to promote your business to local consumers when they require your roofing products or services.

To produce relevant local search results, Google uses signals from citations, Google My Business, proximity to the user, and social signals.

Local searches usually concentrate on a particular location, like;

  • “Roofing Company near me.”
  • “Roofers near me.”
  • “Roofing services in (City name)”
  • “Roof Replacement services in (City name)”

Recent research shows that local SEO closes eight times more than conventional marketing methods. This means that for every client, traditional marketing of roofing brings you; Local SEO will get you almost nine more.

To increase your chances of being found online by local roofing clients, you can think about working with a reputable Roofing SEO agency.

Why Is Local SEO Important to Your Roofing Business?

As a local roofer, you might feel like there is no need to invest your time and money to make your business appear on the first page of Google when prospects are searching for your services. That may be true for organic listings, but for local search dominance, the story is entirely different.

Local SEO Saves Roofer’s Time & Money

 As a roofer, you can’t merely wear every hat in your business. No doubt, becoming an SEO expert is not at the top of your priorities. You don’t have enough time to attend to all roofing marketing aspects of your business.

However, Local SEO optimization is a crucial marketing hack that can convert leads into roofing sales. If you ignore it, your roofing business may stand to lose prospects or clients.

Local Roofing SEO Maximizes Your Business Reach 

Local SEO encourages customers to find your roofing services online on their own volition. It helps your local roofing business be found by clients looking for local roofing service providers online. This is one significant advantage of Local SEO to roofers.

In fact, 85% of clients use the internet to find local service providers, so if your roofing business wants to reach them, you need to focus all your marketing efforts on local SEO.

Greater local visibility means more phone calls, booked jobs, and high-quality roofing leads.

Local Roofing SEO Helps Your Business Have an Online Local Presence

Getting your business ranked high in local search results is a big deal, especially in today’s competitive roofing marketplace.

Modern clients prefer to do an online search before they decide which roofer they will hire for services.

 Therefore, roofers who have the right local online presence will obtain vast roofing leads in the domestic roofing market.

It means that if you take your time to submit your roofing website and other roofing web-related pages to local SEO, this will help your roofing business rank high in local searches and ultimately lead to high roofing sales.

Since most clients tend to hire roofers 15 miles from their home or business, your roofing website must dominate in these local searches to get a high volume of converted quality roofing leads.

DON’T FAIL!

Failure to grab the high volume of traffic involved in these local roofing searches will make your roofing company miss tons of potential high profits. As a result, even if you are not an SEO expert, it should be in roofing business best interest to hire a Professional Roofing SEO Agency to manage this critical aspect of your business.

Local SEO Drives Massive Website Traffic to your Roofing Business

Accurate local SEO strategies will drive relevant prospects/ clients to your roofing website. Local SEO offers opportunities/ clients the information they require when they seriously need it. It generates massive web traffic that can easily be converted into clients.

What Next? Make Your Roofing Website a Lead Generating Machine

When done correctly, Local SEO can produce the following desirable advantages to your roofing business as listed below:

  • A superb online presence in your local roofing market
  • Higher search engine rankings
  • Top-notch content that draws customers to your site
  • Excellent and relevant website traffic
  • More phone calls from prospects or clients
  • More people finding your roofing business and requesting services
  • Increased roofing sales
  • Lots of repeat business
  • Strong local consumers outreach

Having Problems Executing Your Local Roofing SEO Plan?

Hire Black storm Roofing Marketing Team to Help you out!

As a roofer, you need to attract clients, especially local customers, who may require your products or services. Local searches are the trend nowadays and will continue to do even in the days to come. All roofers must take advantage of local SEO for their business to dominate the local searches.

That said, adding a reputable SEO agency to your roofing marketing team will help your business to appear on top of local searches and stay ahead of your competitors.

Generally speaking, most roofing contractors, like yourself, are always occupied with other business-related issues. You are busy negotiating deals, ordering products, taking inventory, dealing with workers, and ensuring that everything runs smoothly in your business.

If local SEO seems too much of a burden to you, then hire our experienced team to handle it on your behalf. We have helped hundreds of roofing contractors over the years to dominate local searches and crush their competition. 

Contact us to know how we can help your roofing business can dominate local searches today!

 

Categories
Growth Strategies Marketing SEO

85 Marketing Terms Every Roofer Should Know

85 Marketing Terms Every Roofing Business Owner Should Know

The world of digital marketing is filled with various technical terms, abbreviations, acronyms, and jargon, and it can be overwhelming for beginners and students just to learn the vocabulary.

Here, we will discuss some of the most important digital marketing terms available, sorted in alphabetical order.

1. A/B Testing:

Also often referred to as split testing. An experiment where the audience is split into two groups (A, and B), group A is shown the version A of specific marketing material (an ad, a web page, a content, etc.), and group B is shown another version. The test is conducted to determine which version performs better, and we can test more than 2 variations (A, B, C,….) with the same principle.

2. Advanced Segment

A feature in Google Analytics—with Custom Segment being the more accurate term—. A specific selection of your Google Analytics data, for example, users from a particular city is a Segment.

3. Analytics

A systematic method to analyze a set of data. Might also specifically refer to Google Analytics, an analytics tool by Google.

4. Backlink

Also called an inbound link, a link from a third-party website coming to your site.

5. Blacklist

A term in email marketing, databases collecting I.P. addresses believed to distribute spam emails.

6. Blog

A dynamic website or web page that is regularly updated (as opposed to a static web page like common “about us” page )

7. Bottom of the Funnel

The stage nearing the end of a marketing funnel with awareness at the top and product/service purchase at the bottom, The purchase decision stage.

8. Bounce Rate

The percentage of website visitor who visits the site and immediately leaves or “bounces”

9. Bulk Mail

More accurately, Bulk Email, a promotional email sent by a brand to plenty (can be thousands) of recipients at one time

10. Business-to-Business (B2B)

A business that is selling products/services to other businesses (i.e. a meat supplier for a restaurant)

11. Business-to-Consumer (B2C)

A business that is selling products/services to consumers (i.e. a restaurant selling foods directly to consumers)

12. Buyer Persona

A fictional representation of our perfect client, created based on research data.

13. Call to Action (CTA)

A small content (can be a button) designed to encourage the audience to perform a specific act (i,e. “Buy Now”, “click here to get your special offer”, etc. )

14. Case Study

A research methodology adapted in marketing as an analysis of a campaign or company in relation to a specific issue, the implementation of the campaign to fix this issue, and the success/failure. (i.e. an analysis of how product A helps company B increase production growth by X%)

15. Click Fraud

The (malicious) practice of repeatedly clicking on a PPC (pay-per-click) advertisement—whether through manual clicking or via a computer-generated script— so it will drive up fraudulent charges, driving up advertising costs.

16. Click-Through Rate (CTR)

A percentage of the audience who clicks on the desired content (mainly CTA).

17. Closed-Loop Marketing

A method to collect and analyze client data from various channels, use the data insights to create highly targeted content and promotional campaign, which in turn allows us to gather more data from the same clients—creating a continuous cycle, a closed-loop—.

18. Cold Calling

The practice of making an unsolicited call (in person, by phone, via email, other means), mainly to offer your products or services.

19. Comparative Advertising

An advertising tactic where a product or service is directly compared (and presented as superior) to a competitor’s.

20. Content Audit

The process of evaluating the content published on a website, both for the non-technical (readability, grammar error, keyword usage) and technical (loading speed, mobile-responsiveness) elements.

21. Content Management System (CMS)

A software or program that is used to manage and edit digital content (i.e. to publish a blog post to a specific web page, and to edit that page anytime necessary). Typically used for web content management.

22. Content Marketing

A marketing approach focused on developing, distributing, and promoting high-quality, relevant, and valuable content to attract audiences mainly via search engine optimization (SEO).

23. Content Metrics:

Metrics used to measure the performance of specific content, including but not limited to Average Attention Time, Social Shares, Click-Through-Rate, Lead Capture Conversion, and more.

24. Conversion Path

The desired steps to be taken by a website visitor from the first time they visited a website until they make the desired conversion (i.e. purchasing a product, signing up to a newsletter, etc.)

25. Conversion Rate

The percentage of website visitors that made the desired conversion.

26. Cost Per Lead (CPL)

Online advertising pricing model, where the advertiser only pays the publisher when a user converts into a lead (mainly by filling an explicit sign-up form)

27. Client Acquisition Cost

The total (sales and marketing) costs required until a single, new client purchase a product or service.

28. Client Relationship Management (CRM)

Can refer to the initiative/approach of a company to manage the interaction with existing clients and prospects (potential clients), or can also refer to the software/solution used to achieve that initiative.

29. Demographics

Data/information related to the number and characteristics of people that form a specific group or segment. Including but not limited to age, occupation, income, purchase behavior, etc.

30. Digital Marketing

An umbrella term used to describe any marketing efforts using electronic mediums. It can be divided into online digital marketing and offline digital marketing (TV, Radio), but nowadays are often used exclusively for online digital marketing (online advertising, social media marketing, etc.).

31. Direct Competition

A situation where two (or more) businesses offer a similar product and/or service to the same market. The businesses are directly competing to gain the potential market.

32. Direct Marketing

A form of promotion where the company/brand presents information about the brand, company, product, or service to the target client directly, without using mediums like retailers, advertising publishers, and so on. Examples of direct marketing are direct mail order or telephone selling.

33. Distribution Plan

A systematic plan detailing the necessary processes to ensure the delivery of goods to various intermediaries (distribution centers), retailers, and end clients, while also considering which products at what quantity must be delivered to a specific location.

34. Editorial Calendar

A schedule of content to be developed, where to publish it, how to promote it.

35. Email Campaign

An effort to send a promotional—commercial— email, typically to a group of people (in bulk), but can also be for a specific individual.

36. Engagement Rate

A percentage of visitors/users who engage with specific promotional content. (i.e. like a social media post)

37. Forecasting

Using past data and insights to “predict” future outcome of a similar campaign.

38. Gated Content

Content, typically downloadable, that requires users to fill out a contact form before they can access them.

39. Geographic Segmentation

Segmenting target market based on their geographic location. (i.e. those located in New York as segment A, and those in New Jersey as segment B).

40. Geotargeting

Related to geographic segmentation, custom-tailoring a promotional message/advertisement to a specific geographic segment.

41. Google AdWords

Now called Google Ads, an online advertising platform by Google where advertisers can bid on advertising “spots” —the websites on the world wide web-based on keywords.

42. Google Analytics

Google Analytics uses a JavaScript code to collect information from websites. In this way, Analytics records a visit each time a user views a page with the Google Analytics code.

43. Inbound Link

An inbound link is a hyperlink back to your site from another Web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high-quality backlinks rank higher in the search engine results pages.

44. Inbound Marketing

See Content Marketing, technically a jargon to describe a more holistic practice of content marketing comprising content development, distribution, and promotion (mainly through SEO). The main idea is to pull the audience inbound by making our content readily available and discoverable via SEO.

45. Indexing

Google’s —and the other search engines’ — way to collect and organize information from a website that allows a web page to be seen and displayed properly on the SERP (Search Engine Results Page).

46. Infographic

A specific form of content utilizing visual elements like a chart or diagram to present data or information in an interesting, engaging way.

47. Internal Marketing

Conveying the company/brand’s goals, products, and/or services to employees of the organization.

48. Key Performance Indicators (KPIs)

Measurable metrics and values to demonstrate how effective an individual or an organization is in achieving key business goals.

49. Keyword

In a digital marketing sense, a word—or phrase—we type into a search engine so the search engine can provide information that contains the specific word/phrase.

50. Landing Page

A specific, standalone web page (separated from the brand’s main website) that is designed to drive visitors into completing a single CTA. For example, a page promoting a specific ebook as Gated Content.

51. Lead Generation

Lead generation is the process of attracting clients in the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying client

52. Lead Nurturing

Any effort to engage, educate and nurture a lead until they convert into a clients.

53. Market Penetration

A measure to determine how successful the selling of a product and/or service is in a specific target market.

54. Market Research

Collecting and analyzing data from a specific market to understand more of the target audience.

55. Marketing Automation

The process (by using a software) to automate marketing activities.

56. Marketing Campaign

Organized tactic or effort to promote a specific marketing goal (i.e. building awareness, generating more qualified prospects, etc.)

57. Marketing Funnel

Often also called Buyer’s Journey, the client’s journey from the top of the funnel (awareness) until they finally made the purchase (bottom of the funnel).

58. Marketing Qualified Lead

MQL, a lead who has shown any level of interest and is qualified as more likely to become a paying client.

59. Mobile Marketing

Marketing efforts directed to users using mobile devices via mobile-specific channels.

60. Organic Distribution

Commonly used in Content Marketing, any distribution you don’t pay for (i.e. when someone shares your content on social media).

61. Organic Search

In digital marketing, it refers to unpaid search results, when people search for a keyword and your content was clicked as a result of that search.

62. Outbound Marketing

Refers to “traditional” marketing efforts as opposed to inbound marketing, where we push the promotional messages outwards through advertising and other promotional efforts. See Inbound Marketing.

63. Page Value:

A measure of a page’s value in its contribution to revenue.

64. Paid Distribution

See Organic Distribution, any content distribution that you pay for (i.e. paid social media promotion like Facebook’s Boost Post).

65. Pay Per Click (PPC)

See Cost-Per-Lead, an online advertising pricing model where advertisers pay anytime the advertisement is clicked by a viewer.

66. Public Relations (PR)

A strategic communication between organizations/companies with the media and public.

67. Referral

The recommendation of your brand/product/service, typically by existing, happy clients or your business partners.

68. Remarketing

An advertising method where we only show the advertisement to those who have visited our website or triggered a certain action (i.e. searched for a specific keyword, visited our competitors’ sites)

69. Responsive Design

Flexible layout of a website (mainly using HTML5) that can automatically adjust itself between devices and screen sizes.

70. Return on Investment (ROI)

Percentage ratio between net profit and the total cost of the investment

71. Search Engine Marketing (SEM)

Commonly referring to paid search advertising on the search engines.

72. Search Engine Optimization (SEO)

An effort to optimize your page, content, and technical elements to the page can rank higher on the organic SERP.

73. Search Engine Results Pages (SERP)

The page(s) displayed by the search engines when we search for a query.

74. Social Media

Any websites or apps that allow users to create and share their own content.

75. Target Marketing

Breaking the market into segments, and then concentrating the marketing campaigns to one or more specific segments.

76. Thought Leader

A person or a brand that is seen by the people in the niche as the expert in that niche. Often used interchangeably with “influencer”

77. Unique Visitors per Month (UVM)

The number of people who visits the website at least once a month.

78. User

Any person who “uses” our website, app, software, or product.

79. User ID

How a computer or network identified a specific user (username).

80. UI – Short for User Interface

A series of visual elements (screens, pages, etc.) that a user can interact with within a product/service.

81. UX – Short for User Experience

How the user experiences every aspect of the product/service, commonly related to the internal experience a person has when interacting with UI.

82. Viral Content

Any piece of content that suddenly recognized and talked about by a lot of people online.

83. Webinar

Online seminar or presentation using a video conferencing software/platform.

84. Website Traffic

May refer to the number of people visiting your website in any given reporting period (i.e. per month), and may also refer to the amount of data sent and received by website visitors in a reporting period.

85. Whitelist

See Blacklist, any IP addresses that are “trustworthy”, not included in the Blacklist

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Reputation Management SEO

How to Rank Your Roofing Website #1 on Google

Do you want your roofing website to rank #1 on Google and beat your competitors?

Is your roofing business showing up in local search results?

If you need answers to these questions, then you have come to the right place.

Every roofing contractor is scrambling to rank on top of search engine results.

But what is your business doing?

As a roofer, marketing your business online can be an overwhelming task because most of your time is spent managing workers and sourcing materials.

This post will show you how to rank your roofing website #1 on Google without wasting your marketing dollars.

But let’s first know why first page rankings are so crucial for your business.

How Do First-Page Google Rankings Benefit Your Roofing Business?

Search engine results are getting more robust- with answer boxes, knowledge panels, local results, expandable related queries, and more.

But why should your roofing business strive to appear on top of search results? With so many methods to gain competitive advantage, ranking your roofing business on the first page is worth the effort.

Here are some reasons why the first page Google rankings are so crucial for your roofing website:

First Page Rankings Means High Click-through rate

It is a well-known fact that first page rankings capture a lot of traffic but also improves your click-through rate. If your roofing website is not at the top of search results, then you are bound to miss a lot of clicks and hence lead.

First Page Rankings on Google Improves Your Roofing Website Visibility

Let’s imagine that you have a mortar and brick business location. If you were given the option of either putting up your roofing business on the quiet side street or the main road, which one would you select? Sure, many people will opt for the main road.

With over 167 billion searches each month, ranking your roofing website on the first page of Google is like relocating your business in one of the busiest streets in town. The more people visit your roofing website, the more they become familiar with your brand, which leads to higher conversions.

First Page Rankings on Google Generates More Roofing Leads

As a roofer, your objective should be to rank on the first page of Google for queries that your prospects/clients are performing online. By doing so, property owners will able to discover the products or services that you provide online with the intent to engage or buy. These property owners are likely to convert into long- term clients and leads for your business.

First Page Rankings on Google Drives Your Roofing Website Traffic

If your roofing business is not featuring on the first page of Google, then you are losing leads, traffic, and clients. In fact, a recent study found out that the first page of Google captures more than 70% of the total web traffic. Ranking your roofing website on the first page of Google drastically improves your traffic and thus helps you gain more clients and leads.

First Page Rankings on Google Increases Your Roofing Industry Authority

Getting on top of search results requires that you craft high-quality posts regularly that Google recognizes that they are meeting the needs of the users. This takes a lot of time, but the trust and traffic spike is worth the effort.

Besides, writing regularly about your roofing business and industry will help you to stay connected with the latest news/updates within your niche. Featuring on the first page of Google is crucial because it enhances the maintenance and development of a vast knowledge-base which your roofing business can stand.

First Page Rankings on Google Earns Your Roofing Business Trust

Google’s algorithm was designed to detect suspicious, low-quality, and spammy content. But if your roofing business is regularly showing up on the first page of Google, it shows that Google trusts your website for offering high-quality information, and Prospects are likely to hire roofers who Google trusts. Just like with other contracting businesses, your online reputation matters a lot when generating leads or acquiring new clients

Without further ado, let’s dive into the roofing marketing tips that will rank your roofing business higher on Google.

Find the Roofing Keywords that Prospects are searching for

As a roofing contractor, you should know what search terms your prospects/ clients are using to look for your products or services online. You can begin by brainstorming the broader terms and narrowing down the shorter keywords.

Most roofers make a mistake of optimizing for wrong search terms and thus fail to rank high in search engines. The search terms you select for your roofing business should describe what you provide as a product or service. The keyword you choose should also represent a minimum amount of traffic that will help you to rank higher in search engines like Google and Bing. This is where you need to use keyword research tools like Google Keyword Planner, Ahrefs, Semrush, amongst others.

Examples of commonly used roofing keywords include:

Roofing contractor in YOUR CITY (Roofing contractor in San Diego CA)

Roof replacement services in YOUR CITY (Roof replacement services in Baltimore)

Once you have selected your keywords, you will update your roofing website to include them. You can update them in the page description, page title, H1 tag, and spread it all over your roofing pages.

If you want your business to rank #1 on Google for competitive roofing keywords, then consider hiring a professional marketing agency that specializes in roofing SEO to achieve significant ROI results.

How to Get Your Roofing Business Rank #1 on Google through PPC Ads

SEO aims to get your roofing website pages to show up #1 in Google’s organic results for free, but this can take a lot of time, so a PPC (Pay-Per-Click) advertising campaign can be an excellent option for roofers who want faster results.

The main advantage of PPC is how fast you can drive relevant traffic to your roofing website/landing page. While other forms of roofing marketing take time to produce desired results, PPC advertising allows roofing contractors to obtain immediate results.

However, most roofers wrongly think that they can just simply dash out their marketing dollars to Google and claim the first page listings. The sad truth is that Google makes sure that only the most relevant, high-quality ads for every roofing search query.

The roofing PPC advertising model works smoothly, and that explains why they are so popular.

In simple terms, you pay only when a prospect/ client clicks on your roofing advertisement.

If you are still undecided on whether to invest in PPC advertising, here are some of the benefits it can bring to your roofing business:

  • Roofing PPC is the only advertising strategy that allows your business to get fast and instant results
  • PPC advertising helps your business to obtain measurable results- you can actually gauge your expenditure against profits or loss.
  • PPC campaigns are not affected by regular Google algorithm changes
  • It helps your roofing business to take advantage of online business opportunities
  • PPC adverts help your roofing business to gain recognition online by targeting search terms that your prospect uses to look for roofing services or products.
  • PPC advertising increases your roofing website traffic and sales
  • PPC opens doors to potential local clients (by improving your roofing website’s local search rankings)

So, if your roofing business is not investing in PPC ads, then you are not ranking #1 on Google, and thus losing those leads to your competition.

For your roofing business to take advantage of the benefits listed above, you need to:

  • Allocate more marketing dollars to PPC than the returns you obtain
  • Hire a Reputable roofing PPC agency to optimize your ad campaigns
  • Analyze what your competitors are doing on PPC and take proactive action

PPC brings many potential benefits to your roofing business because it can easily rank your roofing website #1 on Google by targeting the right prospects at the right time without breaking your bank account.

The Blackstorm roofing marketing team can help your business make the most out of your PPC campaign by crafting relevant, high-quality roofing adverts that resonate with your target audience hence leading to more leads and conversions.

Get Your Roofing website ranked #1 on Google by Optimizing it for Mobile Devices

Let’s face it.

You will not find any non-responsive roofing website ranked #1 on Google. Nowadays, customers use tablets and phones more than laptops and computers, and many local searches are conducted on mobile devices. Consequently, Google favors mobile-friendly roofing websites. A responsive website can fit into any screen size and still function optimally.

However, if your current site is not responsive, there are hiring a reputable roofing web design agency to guarantee a seamless experience for Smartphone users. Read on ten reasons why every roofer needs a mobile-friendly roofing website.

Rank Your Roofing Business #1 on Google by Focusing More on User Experience

Having a responsive roofing website is not enough.

Your website should also be user-friendly and appealing.

A roofing website with a clear-call-to-action, intuitive navigation, and responds to your client’s immediate queries will keep them engaged for long- Google will notice this and reward your site with higher rankings. The higher you rank the more traffic you obtain and the higher chances of featuring on the first page of Google.

Read on how user experience design affects your roofing sales.

Other Things that You Can Do to Rank Your Roofing Business on Top of Search Results

Google My Business

If you want to improve the online visibility of your roofing business, then make sure that you claim and optimize your GMB listing. After that, you need to gather as many positive reviews as possible. This increases your probability of dominating the local search engine results.

But how do you claim and optimize your Google My Business Listing?

Here’s how:

  • Fill out every section of your Google My Business Profile
    • The more details you include in your GMB profile, the more it can feature on the first page of Google for various searches. Generally, complete roofing Google My Business profile generates more leads than incomplete ones.
  • Maintain the same business name throughout
    • Use the same business name throughout all the platforms because Google does not love discrepancies.
  • Get Google Reviews
    • Your prospects want to see what other people are saying about your roofing business before they can call you for services. Thus, you should request your past clients to share their feedback with such prospects to increase their trust and confidence in your services.

Videos

Google loves to incorporate various images, including videos, to improve its client user experience. In fact, a video has higher chances of being ranked on top of search results than a landing page on the same topic. Embedding videos and creating a YouTube channel for your roofing website is one of the ways of ranking high in search engines.

 Start a Blog

As a roofer, starting a blog and posting articles regularly can help your business to show up on top of search results. You need to develop keywords based on the questions that prospects ask you while on the field.

Get Your Roofing Business Ranked #1 on Google with Blackstorm Roofing Marketing Solutions

Is your roofing website always ranking behind the competition? Are you tired of buying roofing leads from brokers?

If so, you have come to the right site.

Unlike other digital marketing agencies, we specialize in roofing marketing that helps your business to get in front of prospects looking for products or services.

Getting your roofing website on top of search results can be overwhelming if you know nothing about roofing marketing.

We develop foolproof digital marketing strategies proven to generate leads at a lower cost.

Over the years, we have helped many roofing contractors achieve great results through our unique online marketing strategies.

At BlackStorm Roofing Marketing Pros, we take away all the hassle, annoyance, and confusion so that you can concentrate on what matters- running your roofing business.

From creating a stunning mobile-friendly roofing website to managing your PPC campaign, we will handle every aspect of your roofing marketing to make sure that your business outranks competition.

If you are looking for a unique strategy to rank your business on top of Google, contact us for a free strategy session today.

Categories
Local SEO PPC Promotion SEO

Most Commonly Searched Roofing Keywords

One of the most critical components of Roofing SEO (search engine optimization) for your NICHE business is keyword research. You need to understand what your customers are searching for so that you can optimize your website for the keywords that will drive the most qualified traffic to your website.

Our team has researched and developed a list of the most commonly searched roofing keywords and listed them below for your review:

Below is a list of the MOST CRITICAL keywords related to your business that you want to be sure your website is optimized for:

Your City + Roofer
Your City + Roofing
Your City + Roofing Contractor
Your City + Roofing Service
Your City + Re Roof
Your City + Roof Repair
Your City + Commercial Roofer
Your City + Commercial Roofing Contractor

Roofer In Your City
Roofing In Your City
Roofing Contractor In Your City
Roofing Service In Your City
Re Roof In Your City
Roof Repair In Your City
Best Roofer in Your City

 

 

We can help get you TOP placement on Google for the majority of the roofing related keywords in your area. However, we only work with ONE roofer in each city. So, apply to work with us before your competitor does.

Categories
Reputation Management SEO Website Design

Here are the Reasons You Should You Switch Your Roofing Website to HTTPS -ASAP!

Are you wondering whether your roofing business needs HTTPS?

Do you know that more than 80% of prospects won’t convert if they realize that they are sending data to an insecure connection?

All roofing websites must put strategies aimed at improving their security. Unfortunately, I still come across many roofing websites that are not using HTTPS protocol.

If you are not using HTTPS on your roofing website, then you are at high risk of losing roofing leads and sales to the competition.

The sad truth is that web security affects your roofing website performance.

If you think that the difference between HTTPS and HTTP is only one letter, “S,” think again!

Without further ado, let’s discuss HTTPS and the benefits it can bring in your roofing business.

What is HTTPS?

HTTPS (short form for Hypertext Transfer Protocol Secure) is a safer way to transfer information from the internet browser to the webserver. This protects your clients/ prospects information from being snatched by the bad guys (hackers), who may steal crucial information like login details or bank information.

Historically, the HTTPS protocol was typically used for websites that contained sensitive details, but many roofing websites are switching to HTTPS.

What’s the Deal? Is HTTPS Crucial For Your Roofing Website or not?

Here are Four Reasons why you should switch your roofing website from HTTP to HTTPS Immediately

1) HTTPS Boosts Your Google Rankings

Do you know that more than 40% found on the first page of Google is HTTPS? Well, Google has already stated that it will reward HTTPS sites with higher rankings.

Google wants to improve the user experience of their clients; that’s why they are discouraging them from visiting insecure roofing websites. That said, if your roofing website is not secure, your business will be outranked by competitors who have safe sites.

2) HTTPS Increases Conversions

While your prospects/clients might not have a clear understanding of the technical aspects of HTTPS, they know that it must be installed if they are to provide sensitive information on your roofing website.

Users are likely to trust secure sites moreover non-secure ones. According to a survey by Global sign, 82% of prospects will abandon to call your business for products/services if their information is sent over an insecure connection, and 84% of users will not browse in an insecure roofing website at all.

Make your prospects and clients feel secure when they are browsing your roofing website by installing HTTPS.

This will no doubt boost your conversion rates!

3) HTTPS Adds Trust & Security

One of the major advantages of HTTPS is that it safeguards the client’s information from the bad guys (hackers) who launch attacks on insecure or compromised networks.

With all the hype about HTTPS circulating, more clients are particularly searching for a secure connection when they visit your roofing website.

A secure connection assures your clients that their information is safe and thus gives them peace of mind.

4) HTTPS Boosts Your Roofing Website Traffic

Higher rankings can lead to massive web traffic (the more people visit your site, the more clients you will obtain). Besides, when prospects are looking at your roofing website, an HTTPS sign will help to build authority and trust over another insecure site, thus improving your Click-Through-Rate (CTR).

Bottom line: Having an HTTPS Roofing Website Matters for SEO.

So, you now know the benefits that HTTPS can bring to your roofing website. But how do you switch your current HTTP site into HTTPS?

If you are ready to make that change, then the Blackstorm Roofing Marketing team can help! We are a reputable and trusted company in the roofing industry, and our experts understand the nitty-gritty details of technical SEO (where HTTPS falls under).

As a roofer, you don’t have all the time to manage the technical SEO aspects of your site. That’s why you need to leave that task to the Roofing SEO experts to leverage their many years of experience and skills.

Roofing is a very competitive industry, and thus you must do your best to improve the visibility of your business online. To stay ahead of the curve, make sure that your site is secure to increase customer’s confidence and trust.

If you want to switch your roofing website to HTTPS, then feel free to schedule a free SEO strategy session with us to learn more today!

Categories
Local SEO SEO

What and Why are Backlinks Important for Ranking Your Roofing Website in Google?

“The only constant in life is change.”

For those of you who are long in the tooth, you certainly remember the few platforms a vendor had to advertise themselves. Those platforms were few and far in between – we are talking about the classified section of the newspapers and the occasional billboard. In rare cases, a vendor could choose to place an advert on the air (either via TV or radio). Those days are forever gone and thankfully for any business entity that wants to reach out to potential clients, there is plenty of opportunity in the information age.

To get a foothold in the online world, you as a roofing company need to be noticed anytime a client keys in your name or product on a search engine. The odds are definitely against you making the cut unless you have a bag of tricks to leaping to the frontline each time a search query is keyed in for your product. BlackStorm Design + Marketing has a few tricks in their bag to get you to the top of Google searches. The solution lies in our intimate understanding of how backlinking works. Let us break this concept for you in a simple and constructive way.

A backlink is a link to your roofing site from another website. For instance, if a housing magazine( online) cited the advantages of a certain roofing material based on an article on your blog, followed this up by giving a link to your roofing website, that is what is referred to as backlinking. At the basic level, a backlink should be viewed as an online referral. This is important because it gives you a degree of credibility that Google –via algorithms notes and consequently influences your ranking on the search engine.

Roofing backlinks or any backlink for that matter can be categorized into four groups. The distinction is made below.

Social vs. Earned Backlink

If your business has a Facebook account and you enter the link of your roofing website to your profile, that is considered a social backlink. The impact of this is limited in the sense that anyone can do likewise. An earned backlink carries more weight. If for instance CNN runs a story about storms and cited an article on your roofing website- complete with your roofing backlink that would be considered an earned backlink.

High vs. Low-Quality Links

A low-quality link would be a link obtained from spam or links purchased in bulk from third parties. The truth of the matter is that those are techniques that might have gotten some traction 5 years ago. Those moves are dead as a dodo today and we avoid them totally.

High-quality links, as you can imagine, are not easy to obtain. However, we can aide you get high-quality roofing backlinks by either guiding you on how to sponsor articles on a high-quality site- on condition that they backlink to your roofing site. In the same vein, we would advise that you purchase a quality blog from an auction- sites that have links to high-quality websites – then run your content on these blogs, whilst using the backlinks previously used on the blog.

Fast vs. Consistent Backlinking

Building backlinks has got to be organic. If the algorithms of your search engine flag that links are being built at too fast a rate, then the site could be flagged for suspicious activity and this ends up doing more harm than good. A scenario where suspect backlinking has occurred would be in a context where a site has 30 backlinks in less than a year.

To master consistent backlinking one must have patience. It may take time but as one Oriental proverb states: A journey of 1000 miles begins with a single step. At BlackStorm, we have the patience to build your brand progressively over a period of time.

Keyword Optimization vs. URL Backlinks

A backlink could be the URL of your roofing company. A second backlink could be based on wordplay- such as roofing backlinks. The Google search engine could pick up on the keyword or even URL, add points on the website’s rankings and this would improve your visibility online.

If you want to improve on your roofing site rankings, we are the go-to guys for roofers and their marketing. We help you define your goals, convert leads to clients, and retain repeat clients. Give us that call today.

Categories
Local SEO Marketing SEO

Top 8 Reasons to Hire an SEO Agency For Your Roofing Marketing

Do you want your roofing website to be found online by potential clients and leads?

Are you planning to hire an SEO agency but don’t know the advantages they can bring to your roofing business?

If so, this post will explain the advantages of hiring a reputable SEO agency instead of doing it on your own.

SEO is the process of improving your roofing website in a way that allows people to visit your site, find you online, and have a great experience.

SEO can be a tricky game, so you must hire a reputable Roofing SEO agency to get the desired results.

Here are crucial reasons why you should hire a Roofing SEO agency instead of trying to achieve results on your own

Hiring a Roofing SEO Agency Saves Manpower and Money

Handling roofing SEO on your own can be an overwhelming task. You might have an in-house SEO team, which implies that you will be paying salaries plus other accrued benefits.

However, with a roofing SEO agency, you will only pay for the services offered and have various professionals handling various areas of your roofing marketing to guarantee desired results. Your roofing business will save more money, hiring a roofing SEO agency than working with an in-house team to deal with your roofing marketing online.

Reason 1) A Roofing SEO Agency Has the Experience & Expertise to Produce Desired Results

As a roofer, you might have read various topics about SEO, but you cannot be able to optimize your roofing website. Experienced roofing SEO agencies make a living assisting roofers in succeeding in their online SEO campaigns. Consequently, they are well-equipped and have extensive knowledge of this SEO game. Since these agencies have worked with many roofers over the years, they will use the skills and experience to deliver the desired results.

Reason 2) A Roofing SEO agency Frees up Your Time So that you can focus on running Your Business

As a roofing contractor, it is unlikely that you have all the resources and time needed to launch an effective SEO campaign. You have bills to pay, workers to manage, and phone calls to answer/make. That leaves you with little or time to concentrate on an SEO campaign.

Hiring a professional roofing SEO agency can minimize the stress of doing SEO campaigns alone, and makes sure that it is done correctly. An SEO agency will handle everything from researching your industry to mapping out the campaign. This gives you enough time to continue running your roofing business like a pro.

Reason 3) A Roofing SEO Agency Delivers the Best Results

Even though your roofing website may be well-designed, it will not meet its goal if it’s not obtaining good traffic. When you hire a reputable roofing agency, you will gain the desired results. These professionals will first assess your roofing website and ensure that it is functioning optimally. They will make sure that your site converts leads to clients.

Reason 4) An SEO Agency Guarantees High Return on Investment

Search engine optimization involves a lot of things more than just getting high traffic to your site. It helps to attract relevant traffic that can be converted from leads to potential customers in the long term. SEO professionals know how to entice prospects who are currently searching for roofing services or products in your area. Consequently, you will achieve high returns than what you had initially invested, which gives you a chance to build your roofing brand.

Reason 5) A Roofing SEO Agency helps you to Gain Advantage over Competition

Blackstorm roofing marketing team will do comprehensive research about what your competitors are doing to dominate local search rankings. As a result, they will develop workable strategies that will help your business beat competition and put your business as an authority in the roofing niche. A right SEO agency will help you to do this and yield better results.

Reason 6) SEO Maintenance and Fixes

As you already know, SEO is not a one-time thing; it is a continuous process. Regular SEO maintenance is needed to keep a well-formed and optimized roofing website; this agency maintains SEO rankings and fixes any bug that might occur anytime. So having regular checkups for your roofing website will make it be ranked high by search engines.

Reason 7) Roofing SEO Agencies Have Access to Analytics and Tools

One of the crucial aspects of SEO is spying your competition, what they are doing online, and develop a strategy that will outrank them in the market.

However, you cannot know what your competitors are doing if you don’t have the right tools.

Professional roofing SEO agencies like Blackstorm roofing marketing have analytics and tools needed to spy on completion and develop a unique SEO strategy for your roofing business.

These tools also help them to know the progress and success of your SEO campaign.

Reason 8) An SEO Agency Will Help You Get the Right Long-Tail Roofing Keywords

As a roofer, long-tail keywords should be your primary focus. They have less competition compared to shorter keywords. Finding the right long-tail roofing keywords will help your site to rank faster because they have low or no competition.

Wrapping it up

The fact is that hiring a roofing SEO agency will help your business to found online by prospects or customers looking for your product or services. When your website gets ranked highly by search engines, which means it will get high traffic.

With thousands of roofing SEO agencies around the world, it can be challenging to choose the right one.

If you are looking for a reputable SEO company to market your roofing business, Blackstorm roofing marketing is your best bet.

What Sets Blackstorm’s Roofing Marketing SEO Services Apart from the Rest?

Dedicated SEO Professionals

At Blackstorm roofing marketing, we strive to make the complicated roofing marketing process more straightforward for our customers. We will allocate one SEO professional to analyze your business competition, and develop a unique strategy for your roofing business.

Transparent Reporting & Pricing

While our competitors use mirrors and smoke, we remain open, and you can see actually how our SEO efforts are boosting your online revenue. Also, we charge only what is reflected in our quote (No hidden charges).

Ready to get started? Contact us for a free Roofing SEO strategy session today!

 

Categories
Reputation Management SEO Website Design

Why is Website Maintenance Important for Your Roofing Business?

Keep Your Roofing Website Up to Date-Don’t Lose Potential Roofing Clients to your competition for no Reason!

Just like the other tools of the trade, your roofing website needs to be maintained to achieve its lead generation objectives. Your roofing website is the digital face of your company. It is the first thing that your prospects/clients encounter when they are searching for roofing services online. Upon landing on your site, the prospects will take only a few seconds to decide whether or not they will hire or call you for roofing services.

Before we dive into our post, lets us first know what website maintenance is and how it can help your roofing business.

What is Roofing Website Maintenance?

Website maintenance refers to the process of keeping your roofing site updated and free from errors. It is generally a process of checking your site regularly to update, make it client-friendly and safeguarded from harm. Website maintenance services make sure that your prospects have a seamless browsing experience whenever they land on your web page online.

Routine website maintenance is vital for your roofing business growth. After all, if prospects cannot find value on your site or access your service offerings, you will lose leads, and the entire process of creating a roofing website becomes pointless.

Hacking is the first security challenge that most roofing websites are bound to encounter. Your roofing website will have many visitors. Some will be your clients, while others want to snatch your back-end details illegally. While countless reasons could make your site to be hacked, such as mining Bitcoin, Blackhat SEO campaigns, and downloads. Hackers mostly target outdated, roofing websites.

Why Does a Roofer Require Website Maintenance Services?

Customer Interest

A well-maintained roofing website attracts new prospects and maintains the engagement levels of existing clients. Your website should be client-oriented, and thus it should be maintained regularly to ensure that customers are getting a great experience. Periodically check that the contact forms works, services, or products are correct and current.

Well-maintained Roofing Websites Rank High in Search Engines

Routine website maintenance is vital to improving your search engine rankings. Roofing websites with outdated content have lower search engine rankings. Google first checks whether your HTTP header is modified to know whether your site is worth crawling. Failing to alter your site regularly could make your site to be pushed below your competitors and could cost your business over time.

Website Maintenance Improves online security of your roofing business

Hackers like to target roofing websites that are not updated regularly to steal crucial back-end information. They first look for “view page source” and get important information about the CMS version your business is currently using.

If you think that your roofing website is too small to be hacked, think again! Contrary to popular belief, hackers prefer small roofing websites because they are very resourceful.

Website maintenance helps Your Roofing Business to Keep in Touch With the New Technology

By maintaining your site routinely, you will stay abreast of the latest advanced technology that you can use to improve your site’s functionality.

Roofing Website Maintenance services help to maintain Your Brand’s Image

Your roofing website is an online representation of your brand’s reputation. A poorly-maintained roofing website with lots of dead pages, errors, broken links, and old posts projects a sloppy brand image and can cause your business to lose leads over time. Routine website maintenance examines the look and design of your roofing website to match it with your brand’s image.

Roofing Website Maintenance: Just Do it!

Have we given enough information on why we believe that website maintenance services are critical for your roofing business? When you are working with Blackstorm Roofing Marketing, website maintenance is not just another marketing tactic! Investing in a roofing website is like purchasing a brand new car- you get most out of it if you are following up with proper routine maintenance. Routine maintenance will keep your roofing website operating at optimum performance, remove or reduce any security threats, and ensure that your prospects find all the crucial information they require.

When you use your marketing dollars to maintain your website, you minimize the risk of wasting your money to fix problems that could have been prevented. When you invest in regular roofing website maintenance, you will provide your prospects/clients with the best possible experience and a secure environment for transactions. Your roofing website will ultimately reject (Malware, hackers, bots) and embrace what you want-more booked jobs, leads, and high search rankings.

Let Us Help You Out!

Most roofers understand the importance of having a website, but they mostly build a site, launch it and leave it, ignoring website maintenance completely. If your roofing website is not well-maintained, then you are likely losing potential clients and leads, and that is going to affect your bottom line in the long run. Creating a user-friendly, visually-appealing is one step of letting prospects know that your business exists. Still, routine maintenance is crucial if you want your roofing sales and visibility to grow. At Blackstorm Roofing Marketing, our professionals will make sure that you get a high-quality roofing website and follow up with an affordable routine maintenance plan to make sure that your prospects/clients enjoy a seamless browsing experience.

Contact us to schedule a free strategy session today!