YOUR SUCCESS IS OUR SUCCESS!

Review Us on

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Categories
Local SEO Reputation Management

How to Delete Fake Google Reviews For Your Roofing Company

For business owners, having a google page is a must. Unfortunately, often, Google pages become placeholders for fake Google reviews written with the sole intention of harming a brand or promoting negative, derogatory, and racist views. Thus, business owners must make all efforts to get fake reviews immediately deleted. Google has a supremely efficient team in place to assist businesses in dealing with the anarchy of fake reviews. Google recognizes eight types of negative reviews and will delete them immediately when contacted. (if you don’t have a GMB account or Apple Maps, click here)

Should Fake Google Reviews Worry You?

Unfortunately, yes. The emergence of smartphones has changed the way consumers make buying decisions. Before making a purchase, consumers invariably scour the internet for reviews and product descriptions. Negative reviews, even if fake, can drastically impact sales. Google is the most used and trusted search engine, and thus, a significant section of buyers involuntarily turn to Google business reviews for help.

Fake google reviews should worry you because a 2017-study revealed that only four negative reviews are enough to stop 70% of prospective customers from buying a product. With 2 billion users, Google is more influential than anything else on the internet currently.

Is It Possible to Delete Fake Google Reviews?

Businesses cannot get rid of fake reviews on their own. The only way to get fake Google reviews deleted is to reach out to the Google Business Plan team. Google judges all reviews for authenticity and intent and decides to remove them based on three criteria:

1. Is the review fake, spam or a competitor’s ad
2. Is the review irrelevant to the business
3. Is the review violent in nature

Given the number of businesses and reviews on Google, it is not always easy to get fake reviews deleted. However, it is also not impossible to get the attention of the Google Business Plan team. In general, in comparison to violent and irrelevant reviews, it is easier to get spam or fake reviews deleted.

How to Get Fake Reviews Deleted?

Report Policy Violation

Here’s an important tip: do not discard all negative reviews as fake reviews. Instead, look into the issue and if it’s a genuine concern, try to solve it. However, if you have cross-verified everything and are confident that the review you are dealing with is fake, report policy violation. Business owners can flag all reviews they find fraudulent, inappropriate, or illegitimate. All one has to do to flag a review is to click on the flag icon on the review. Once a review has been flagged, business owners must provide their email ID and select the type of violation they are reporting. As soon as the ‘submit’ button is clicked on, the Google team will get a notification.

Gather Proof and Reach out to Google

Before you reach out to Google with your request to delete specific reviews, make sure you have substantial proof to verify your claims. You can use your CRM data or sales records to corroborate fake reviews.

Google has a specialized team called Google My Business Team that deals with issues related to reviews. To get in touch with Google My Business Team, go to the reviews section and select the channel on which you want Google to reach out to you. We suggest giving your phone number as phones facilitate direct communication, leaving no space for any confusion. The Google team will reach back to you once they have verified everything at their end.

What If Google Decides Against Deleting the Reported Reviews?

The ultimate authority to decide whether a review is fake or not lies with Google. If Google chooses against deleting a fake or negative review, don’t feel disappointed. You may not have been able to get a review deleted, but you can undermine its effect by layering it with positive and honest reviews. Reach out to your old and loyal customers and request them to leave a positive review. This exercise will surely help you rebuild your brand.

However, remember never to agree to fake positive reviews as they are illegal and can even attract the wrath of Google and the government. Similarly, do not get favorable reviews through dishonest ways, such as offering discounts for positive reviews. These tactics may work temporarily but will surely leave a negative impact on your brand image in the long run.

The Final Word

Since negative reviews garner negative attention and hamper sales, they must be dealt with urgency. It is possible to get those fake reviews deleted that fall within the bracket of violation set by Google. However, the decision to remove any review lies solely with Google. Thus, if you are reaching out to Google, combine your formal complaint with concrete proof to urge Google to take action. It is undoubtedly true that getting fake reviews deleted is tough, but it is not impossible.

Categories
Local SEO Reputation Management

How To Get Your Roofing Business On The Maps (Apple & Google)

Phonebooks to Smartphones

Two decades ago, consumers used to find their local businesses using a local phonebook. They would look for a specific business category then filter through listing and ads to grab the reader’s attention. Today, a client does not require a local phonebook, but a Smartphone can accomplish all those tasks within a minute. The good thing with these Smartphones is that they are relatively small and can comfortably fit in your pocket.

Now, when you are hungry or tired, and you have visited a new town, then a Smartphone will help you gather as much information as possible about local businesses. If you have an iPhone contact, your friend Siri or when using an Android contact your buddy Google Assistant to find a restaurant near you. Within a few seconds, you will obtain a list on your phone showing the Name, address, ratings, reviews phone number, opening and closing hours, website, and more details of nearby restaurants.

That’s how many people are conducting their searches nowadays, and it is not restricted to restaurants alone. People are also doing it for Roofing sites as well as roofers, contractors, chiropractors, stores, and much more. Typing your requirement, mainly when you are hungry and tired takes some action. Speaking out your clear instructions to your Smartphone is simple.

 

Desktop Computer Search

As of April 2019, Google had occupied more than 88% of the search engine market while the rest shared only 12%. (Source) So it’s prudent to say that if you are investing in listing your business then make sure that Google features on top of your list.

Google Desktop Search

Many people don’t even select the search engine they intend to use. They “Google it.” Google is the leading search engine in the U.S and for good reasons. They have invested heavily to develop a search engine that gives the best results, faster. As of today, Google is the largest search engine, as well as the most famous one. It is also one of the top five most famous sites in the world. Google produces results for over 5.4 Billion searches every day.

Small or Medium-sized business plays a vital role in growing the US economy, and Google took note of that information. They synchronized search capabilities with Geo-location and proximity aiming to develop customized local search results for users.

Local search leveled a playing field for all businesses, as users could now find their services or products based on how far they were from them. Google offered clients with the best results that were based on both geo-proximity and search intent of the location where the search was conducted. These customized results have made Google be a go-to medium for all your local search needs.

Upon attaining this milestone, Google developed it further by combining Google Map platform with local search results. This helped users to explore local businesses using their Smartphone. With this, Google was able to assist users in navigating their way to any destination.

How to Add Your Roofing Business on Google Maps

While there are various ways to improve and monitor GMB performance, to begin, you need to set up a simple profile that people will use to find your business. Google My Business (GMB) is a crucial aspect of local SEO that should not be neglected.

However, you need to keep your listing data up to date and accurate. Research statistics show that 50% of customers visit a business or an online store after conducting a local search, like restaurants near me and that 80% of clients lose trust in your local business if they note any incorrect or inconsistent details about your business online. Therefore, you need to make sure that your Name, Address or Phone number are consistent and accurate in all your listings, Including GMB.

(How To Get Your Roofing Business On Google Maps)

How Many People Actually Use The Map On a Google Search?

The local pack is the second most clicked-on SERP type, followed by PPC adverts appearing at the top of the page. Accounting from 30.8%-34.6% of all clicks on a local search.

[av_one_half first av_uid=’av-gb54h’]

Why Do People Click on Results in the Local Pack?

The above chart represents the proportion of testers who chose a Local Pack result, split by their reasoning for doing so.[/av_one_half]

[av_one_half av_uid=’av-7p6y1′]

Why Do People Click on the Map?

The above chart represents the proportion of testers who clicked on the map above the local pack results, split by their reasoning for doing so. 

While map clicks only contributed to a small proportion of overall clicks, it’s interesting to see that the area and distribution of the map both outweigh the fairly prominent position of the map in local SERPs as reasons for clicking.[/av_one_half]

Why Apple Maps Matter for Your Business

If you operate a small business, make sure that you are taking advantage of local opportunities when customers request Siri for information about the services you provide, ensure that your business is added to Apple maps.

Apple maps have more than 42 million users worldwide. Voice search (using assistants like Siri) accounts for more than one billion searches every month, most of these are for local requests. This implies ensuring details about your business are found in Apple Maps may help potential clients locate your business. It also means that if your business is not listed on such maps, but your competitor is, then they will obtain that client.

Apple’s Maps Connect allows small business to edit and submit their map listings without contacting apple. The process f adding your business to Apple maps is similar to that of Google Maps only that here you are using an iPhone instead of an Android phone.

Smartphone Search (iPhone vs Droid)

In 2018, more than half of site visits came from mobile phones.

Everyone has his/her reservations on whether to choose either an iPhone or an Android phone. Where do you think your business is getting all the businesses lists that show up in the search results? Of course, many people use Google to perform their local search. There are two leading search navigation apps, namely Apple maps and Google Maps.

iPhone Navigation History

For close to seven years, Google maps were used on all Apple products- until 2012 when apple launched competing software.

Immediately after Google maps were removed as default installation on Apple products, they were availed as a free download on the App store. Over time, Google maps became the most popular app in the Appstore platform. While the two apps are the same in terms of cost and function, they have notable differences that might affect the mapping service you select.

Apple Maps are popular navigation apps used by many people across the world. The number of users is growing almost every day. The app is gaining some traction as an effective alternative to Google maps.

Apple Maps collects its data from somewhere else.

Do you know where Siri obtains the information it gives you? Very easy, Siri can access both Yelp and Apple maps. You can develop a simple business listing on Apple maps which later pulls details from Yelp such as pictures and reviews. (How to Create an Apple Maps Listing)

Yelp is a popular online platform that helps users to discover local businesses that range from restaurants, bars, gas stations, and plumbers. It encourages users to leave reviews, give star ratings, and share pictures that portray the kind of experience they had upon visiting your local business. Every Yelp account has a list of friends that can be populated by integrating to your Facebook account. Reviews posted by Yelp users can be reviewed again by other platform users, and you can ultimately be awarded a Yelp Elite Status if you review stands out from the rest. (How To Add Your Roofing Business To Yelp)

Droid phones

Droid phones naturally use Google Maps as their original navigation app.

67% of Smartphone Users Prefer Google Maps, Will They Find Your Business There?

A recent survey has shown that Google maps are the market giants in regards to navigation apps. The report further indicates that Google maps are 6times famous than all the other navigation apps available in the market. The survey was conducted to show how mobile navigation apps are essential in attracting clients. As a small business, listing your enterprise on Google maps or any other navigation apps will help customers to find you easily when performing a local search online. If you want to succeed in online business, then make sure that your company features on both Roofing Google maps and Apple maps.

Your Customers Are Searching Locally, Who Will they find?

More than half of Google users are looking for Local Search Results. This means that there are people who are prepared to pay for your products or services as long as you will be found online through local search. If those clients find your competitor instead of your business, then that means you have lost a potential sale, and this gradually leads to your business decline over time. So you must improve your search results as much as possible.

We are local SEO specialists that will help your website be seen by potential clients. We will partner with you to develop a regional marketing strategy that will boost traffic to your business site. This will make you enjoy higher conversion rates and increased profits. We specialize in local Roofing Google map optimization services that will skyrocket your business site traffic.

When clients are looking for Local Roofing services, they employ specific keywords. We know how to boost your rankings for particular keywords and make your Roofing business more visible to clients. This implies that your business will be locally relevant, and you will be successful in your marketing campaigns.

Categories
Local SEO Reputation Management

How To Add Your Roofing Business To Apple iPhone Maps

List & Claim Your Business – Store on Apple iPhone Maps

With one in five phones being sold being iPhones, it’s obvious this is the smartphone of choice today; and, users are likely to use Apple iPhone Maps to find local business. If you want to get your Roofing business listed, this step-by-step guide will show you just how to do that.

Step 1. Login to Apple iPhone Maps Connect

You need to be logged in with your Apple ID to find out if your business is listed on iPhone Maps. You’ll go to the Apple Maps Connect website to log in. If you don’t have an Apple ID you’ll need to create one, and you’ll be required to set up password protection. If you have an ID, you might be required to verify it before being able to log in.

Step 2. Search for your Business

Now that you’re logged in, you’re prompted to search for the business. If your Roofing business is already listed, you’ll click on the information, and you’ll select “Claim this business.” If you’re not listed, you’ll select “Add a New Place,” and you’ll input your Roofing business information to create the listing in Apple iPhone Maps.

Step 3. Adding the Business

When you’re on the add business page you’ll input the name and for place status, you’ll choose “this place is open.” For category, you’ll choose one most closely associated with your line of business; you’ll also have the option to add new categories when you’re adding your Roofing business.

Step 4. Claim the Business

Once you’ve added the business on Apple iPhone Maps, you’ll need to claim it as yours. If the business already exists and you try to claim it, you’ll receive a phone call to verify that you’re actually who you say you are. You’ll be required to answer through the business phone line (or the one you added when creating your new listing), in order to verify your identity as the business owner. You’ll receive an automated call and a four-digit PIN you’ll be required to enter in order to claim the business.

Step 5. Entering Location Information

Upon verifying your Roofing business on Apple iPhone Maps, you’ll now add its location. You’ll input the full street address that you want to list the business under, and an optional suite number (if one exists for your business). You’ll also be asked for the city, state, and zip when completing this step in the process.

There’s a pin on the screen which you’ll move to hover over your building/business. This verifies that the address you entered, is the correct address for your Roofing business you’re entering into Apple iPhone Maps.

Step 6. Setting up a Map Marker

Here you’ll be prompted with a drop-down menu to choose the map-marker and you’ll place it directly above your business address. You have to make sure the marker points directly at the building; this will be what customers see when the storefront of your Roofing business appears on iPhone Maps.

Step 7. Verify and Add Business Hours

After completion of map-marker verification, you’ll now confirm your Roofing business’s hours. You can later change this information if you ever change the hours your business opens or closes. Entering regular operating hours is recommended because this is what customers will see when they’re searching Apple iPhone Maps on their iPhone.

Step 8. Adding Your Website/Social Links

You’ll want to add all relevant social media accounts and your website. Today, everything is social, and your customers are going to look your business up online. Make it easy for them by providing all the information in one place. LinkedIn, Facebook, Yelp, and other social media accounts can be linked during this step.

Step 9. Verify You’re Showing Up on Apple iPhone Maps

Once you’ve completed the last step, you should see your Roofing business listed on Apple Maps immediately. How do you verify that the listing is correct? You can do a quick search for your business name yourself on your iPhone or other smart devices.

Confirm that the information is correct, as this is what your customers are going to see when they’re looking for your business through Apple iPhone Maps online.

Categories
Local SEO Paid Advertising PPC Promotion SEO

Why is the First Page of Google so Important for Roofers?

Google trumps all search engines, it crawls the web to determine which sites offer the greatest value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Roofing business, you want your Roofing site to rank on the first page of Google, if you want to ensure searchers will reach it.

Why Being at the Top Matters

Local results, panels, answer boxes, and so many other tools are available through Google today, that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Roofing business on the platform, so you obviously want to rank at the top. See our article about getting to first of Google.

The Higher the Rank, the Higher the Clickthrough Rate

A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (usually the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings

– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result

This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google, for the specific keywords you’re targeting as a Roofing business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.

Roofing Companies that aren’t at the top of that list, are missing out on numerous clicks. And, this means you’re missing out on potential new Roofing clients as a result. Obviously, this isn’t what you want to happen when you’re building your website and hoping to grow your Roofing business.

Top Position Traffic Share

Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.

Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.

How do you Rank? There are Numerous Options You Can Utilize to Increase Google Ranking

Most Roofing business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Roofing business owner is taking the right approach in order to get there of course.

Google doesn’t focus on the quantity it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the biggest marketing department, doesn’t necessarily mean a Roofing company is going to be the featured search result on Google. Google utilizes a number of factors to determine where a site ranks in its algorithm. And, this algorithm is constantly changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.

To obtain the first-page status, businesses can utilize various tools in their arsenal which include

  • Organic ranking, which can be achieved through blog posts, guest blogging, and website traffic
  • The Google My Business Page, which lists the company address and contact information
  • Paid-for ads, which include landing pages and PPC (pay per click) ads on Google
  • Snippets of the website, which show up in the Google “answer box” for questions people are asking about the industry/business.

The more tools you utilize as a Roofing business, the higher your rank will crawl on Google. So, don’t simply rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Roofing visitor as possible, to start seeing it climb the ranks in Google search results.

Categories
Growth Strategies Marketing

Work on Your Roofing Business, instead of working in Your Roofing Business

Not quite sure where we’re going with this? Keep on reading and we’ll help you determine how you can become a leader within your Roofing industry.

What does “working in your business” actually mean? For most, it’s about the mundane tasks that come along with the business. Answering the phone, dispatching a service call, adding new tasks to the calendar, scheduling meetings, or even scheduling for equipment pick up or delivery. You know, the boring things that people don’t enjoy about the business aspect of operating their Roofing business. You can think of these mundane items as the tasks you have to complete day in and day out, in order to ensure your business is operating efficiently. It’s what keeps your business healthy and keeps your customers coming back.

Now, let’s step back and compare this to “working on your business” in Roofing business. How does that differ then working in it? There are many ways; when you work on your business you are

  • Targeting new leads
  • Dealing with marketing and advertising that attracts potential clients
  • Implementing new products or service offerings
  • Planning to expand your business

The fun stuff! When you work on your business, you’re working towards expanding, improving within your location, and ultimately, becoming a leader within it. It sounds like more fun than working in your business, and that’s because it is. These are the tasks that allow your business to keep going within your roofing niche. It allows you to keep growing. And, ultimately, they’re the tasks that help you reach the pinnacle you’re trying to achieve, in your designated roofing niche.

Now that you have a basic understanding of what the differences are between “working on” and “working in,” why are these differences important? You have to work in your business. It is something that every business owner does, and it’s the only way to keep your business moving. However, you ultimately have to find ways to work in that Roofing business as well. If you aren’t finding ways to grow, to attract new customers, and to reach new heights, how do you expect your business to outshine the competition? If you want to succeed, you have to make plans to do so. Working on your business, is the first step towards achieving the plans and goals you are setting for yourself as a business, regardless of the location your roofing company is in.

As time forges on, you’re going to have to find ways to stop working in your industry, and ways to work on your business in order for it to thrive. How do you do this? Hiring the right administrative assistants and team to work in your business, is going to allow you to work on it, and grow it within your roofing niche. No business owner can do it on their own, therefore, you need to have the right help in place to help you transition from in to on. When you build a great team around you, you can focus your efforts on building and growing, rather than the mundane (day to day tasks) that every business has to complete, if they want to remain afloat and progress as leaders in Roofing.

No matter how big a company is, you’ll notice that initially, the owners and founders were working in the business. Think of the biggest company out there, and you’ll see that they began the same way your company did. So, until you can find the right team to put around you to work in the business, you can’t start transitioning out and working on your business. Big companies succeed because they have a great team of people around them. If you want to be successful in Roofing and want to outshine your competitors, you’re also going to have to have the right team in place to work in the business industry. There are no two ways about it.

If you want to see greater results, you’re eventually going to have to work on your industry. This means you’ll have to spend money (to make it) and hire a great team to have around you. Once you begin working “on” your business, you’re going to realize the growth as an industry leader in Roofing.

Categories
Growth Strategies Marketing

Call them Roofing Clients instead of Roofing Customers

There is no point in denying the fact that doing business isn’t an easy task. The words you use have a big impact on your business and on your revenues. Have you ever thought about that?

Even things that apparently don’t seem to be so important can make or break your success. This is why it is definitely worth it to invest some time into polishing your skills and learning how to approach everything that has to do with your business in a more effective way.

Let’s talk for a bit about the word ‘Client’. How about the word ‘Customer’? Which one do you use?
Using the word ‘Client’ is better. The differences between the two might seem subtle, but there is strength beyond this and you can use it to your own advantage.

When you refer to a ‘Customer’, you talk about a person that simply buys something from you. It doesn’t really matter where whether it happens once or several times. However, when you talk about a ‘Client’, this is someone that has a closer business relationship.

This person needs your business on a regular basis for something in particular. This deeper relationship leads to a bond. You are benefitting each other and, most likely, both would be affected if the other business partner wouldn’t offer good products or services.

The mutual respect increases and your attitude towards the person change as well. This snowball will only lead to significantly increased customer satisfaction as a result. And that is the end goal for every business.

This person isn’t just a customer that might or might not return at a certain point in time. He or she becomes meaningful and you would actually wish to help. You feel somehow obliged to offer high-quality as you recognize the importance that this person has as well.

You notice the value that lies within this relationship and the value that this particular person provides. Therefore you see his or her role in the well-being of your business.

All the members of your staff should get used to using the word ‘Client’. If they don’t yet do this, they should be instructed to adjust their way of addressing. Just explain the actual meaning, as well as its importance. Then they will understand why they need to adapt too. Everyone in the organization should not only have the same goal but also to have the same perception when it comes to Clients.

Just telling them and imposing the new term is too harsh and certainly ineffective. This is just not good leadership. Some might even oppose this or it could lead to dissatisfaction. Keep a great communication with the staff too and clarify the value brought along by the Client.

It might seem like fine-tuning. But there is great power beyond little changes as they can raise the bar for your business and significantly enhance it. After all, this is what you are looking for, right? So it’s definitely worth paying a bit of attention to these little things that can very quickly and easily be changed for the better.

As a matter of fact, this can be regarded a marketing technique. It also sets your mindset.
Your Client should be appreciated as he or she is an asset for the business itself. Clients are never a nuisance. They bring precious value and the business relationship offers mutual benefits.

By referring to them in this way, you also shift your way of thinking of them as ways to move your business further and you appreciate them for what they bring. When you will change your attitude towards Clients, it will be noticeable. People quickly pick up these changes in politeness.

And after all, everyone wants to be liked and appreciated. This applies to the business sector too. Treating clients accordingly boost customer satisfaction and ensures that these persons will remain loyal in the future as well.

As they are the pillars that bring in the business revenue, it’s amazing how a seemingly tiny change of perception and a little word can change so much. When you call them Roofing Clients instead of Roofing Customers, it’s definitely not just the change of a word.

Categories
Growth Strategies Marketing

Why Should Someone Choose Your Roofing Company Instead Of Your Competitors?

Create a Unique Selling Proposition to Showcase Your Roofing Company’s Value –

As a business owner, you’ll quickly learn that in Roofing industries, especially smaller ones, uniqueness is key to distinguishing yourself from the competition. Making your Roofing business distinguishable from others will help set you apart from the rest and help increase your customer engagement.

A Unique Selling Proposition (USP) is essential for every new startup trying to set themselves apart, and create a gap between themselves and other companies in Roofing. Your USP is what will set you apart from the rest, what indicates your company is superior to others, and what distinguishes the product/services you have for sale, that competitors don’t. Although marketing has changed significantly over the years, delivering a great USP is still key to distinguishing yourself as a leader in Roofing. And, it is something every startup has to do if they want to outshine the competition. Your USP has to be clear and must be immediately identified in every marketing campaign/material that your company sends out to your consumer audience.

A Unique Selling Proposition is going to be created based on various factors. Your company can set its USP based on

  • Location
  • Company size
  • Great customer service
  • Pricing (more affordable than competitors), and nearly any other focal point that distinguishes your business from the rest.

With these factors in mind, businesses must remember that creating a USP is more than just telling their Roofing clients, “we have the lowest prices.” Sure, lower prices is a great point, but what else does your company do better than the competition? You have to paint a picture for your Roofing audience with the USP you deliver. The more creative, and the more value your USP creates, the more it is going to distinguish your business from the competition in Roofing. Especially in a crowded marketplace, you’ll have to do as much as possible to set yourself apart from your competition. With a great USP, you’re halfway there!

What does it take for your Unique Selling Proposition to outshine the competition? First and foremost, it has to be completely unique from your Roofing competitors. If your USP is similar to other competitors, what value are you offering your customer? If your USP isn’t unique, customers aren’t going to look at your product and differentiate it from that of your competitor. Secondly, your USP has to be exciting. You want to deliver a USP that elicits conversation, you want it to spark interest in your Roofing audience. Third (and most important), your USP should be unique. If your Roofing competitors can easily copy it, or create something that is similar, then it is not unique. And, what value does this provide your customer?

What Does Your Business Stand for and What is it Known for? –

If you don’t understand what your business stands for and what you want it to be known for, how do you develop a creative USP? It’s impossible. Therefore, every Roofing business has to understand its focal point. They have to understand their values, what they want to deliver to their audience, and how they are going to sell and drive that point home to their audience.

You don’t want to be known for lots of different things. In a competitive Roofing niche, you want to be a specialist, and be viewed as an expert, in the product or service your company provides that competitors can’t offer. Confusing your audience is only going to push them elsewhere, and this is the last thing you want in a competitive roofing niche. Understanding exactly what you want your company to be known for, will be the primary driving force behind creating your USP that you’ll deliver to your audience. When you select the good/service that you’re superior in creating, your business will become well-known for that, and you’ll be seen as an industry leader for that. This drives the creation of the exceptional USP you’re trying to put out there for your Roofing audience.

Need help in creating a powerful USP? Not sure where to start your campaign as a business? We can help you distinguish yourself as a leader, regardless of your location. Schedule your consultation with us today!

Categories
Local SEO Reputation Management

How To Add Your Roofing Business To Yelp

Google is not the only directory you need anymore

With Apple gadgets dominating the cell phone and tablet market, and a great number of internet searches being done on these devices, it is important to get help creating a Yelp account in addition to your Google My Business listing. This is because Apple products such as the iPhone and iPad use operating systems that rely on Yelp for the map feature. This makes it extremely important for you to claim the Yelp Account and work on Yelp SEO for your business. Apple Map results use Yelp data.

Not Claiming Your Yelp Account Can Hurt Your Roofing Business

Using Yelp SEO keywords and information can help drive customers to your business. But on the other hand, leaving your business listing on Yelp unclaimed can actually hurt your business. For one thing, if you do happen to receive a negative review on Yelp, you will be able to track and respond to it if you’ve claimed your Yelp Account. If you have not claimed and optimized your Yelp Account, you will not be able to respond to the bad review. Also, the more complete your account is on Yelp, the easier you will be to find. You can fill out all account information, even adding photos and links within your account information. Also, by claiming your account, you will ensure that the information posted on Yelp is correct. Without the correct information on your account, you could be giving a poor impression of your business without even knowing it. To drive more customers to your business, claim your Yelp Account and optimize for Yelp SEO today!

How To Add A Business On Yelp

Sometimes when checking in or reviewing a business on Yelp, it can be hard to locate the correct listing. This can be due to a company changing its address, but at other times it can be because Yelp simply hasn’t added the business to the directory yet.

Fortunately, anyone can add a new business to Yelp. Here’s how to do so by using the Yelp apps. New businesses can also be added via the Yelp website by filling in this form.

  1. Open the Yelp app and tap the search bar.

    Adding a new business in the Yelp iOS app.
  2. Don’t type anything. Tap Search.

  3. Scroll down to the bottom of the search results and tap Can’t find what you’re looking for? Add a business.

  4. If you work for this business or if you’re the owner, tap I work at the business. For these instructions though, we’re going to assume that you’re a customer wanting to check-in and review a location so tap I’m a customer.

  5. Fill in as much information on the business as you can.

    [av_notification title=’TIP: ‘ icon_select=’yes’ icon=’ue83d’ font=’entypo-fontello’ color=’orange’ border=’solid’ custom_bg=’#444444′ custom_font=’#ffffff’ size=’normal’ close_btn=” cookie_lifetime=’60’ av_uid=’av-76byn’ custom_class=” admin_preview_bg=”]
    Its name, address, and business category are required but taking the time to add its hours, phone number, website address, and any other information you have can also improve your submission’s chances of being accepted.
    [/av_notification]

  6. Tap Add. If your new business submission is approved, it should go live on the Yelp apps and website within one to two days.

Yelp is a review source as well

In addition to being a traditional directory and mapping source, Yelp is also a place that is often used for reviewing businesses. By perfecting your Yelp SEO, you may get some good reviews that can be read by other potential clients on Yelp, which could give your small business an edge in a competitive market.

Categories
Growth Strategies Marketing

How The Modern Day Consumer Makes a Purchase Decision

Meet the Modern Day Consumer

Let’s think of some big-name companies. Circuit City, Sears, Blockbuster, and Polaroid, just to name a few, are companies that were huge in their day. So, what happened to them? In short, they didn’t keep up with the changes or transition to what the modern-day consumer is looking for. Even with a great product line, these major companies have gone out of business. There’s just no way to get around the fact that businesses today have to know what the modern-day consumer is looking for, and has to deliver on it in order to stay in business and thrive.

Many tech startups have come and gone. Major players have fallen out of the public’s eye. Today, with technology and everything it has to offer, Roofing companies have to do more to keep up. It’s imperative that companies stay ahead of the curve if they want to survive in a highly competitive, online-driven world. The companies above have one thing in common. They lived in a seller’s market and weren’t willing to change or adapt to the buyer’s market. Eventually, they went bust.

Modern-Day Technology: It’s all Connected Meaning Your Company Has to be

There’s no need to “log on” any longer. Today, with mobile devices, consumers are always connected. You name it, and we’re connected. TV, our refrigerators, smartwatches, thermostats, and so many other devices are always on. And, with the IoT (internet of things) all around us, it’s virtually impossible for companies to think they can survive if they aren’t always on as well.

Mobility Reigns Supreme in Today’s Online-Driven Buyer’s Marketplace

On average, people are connected to their smart devices about 17 hours per week. Step back and think about this for a minute. We’re checking email, we’re on our smartphones, tablets, and virtually everything is mobile. This is what the modern-day consumer is looking for, and this is what Roofing companies have to deliver if they want to stay afloat. If your website isn’t mobile-ready or mobile-friendly, it’s greatly going to hinder your ability to compete.

When people are “in need” of a good or service, they have a mobile device at their fingertips. Imagine your customer can look up the best mechanic, repair shop, or virtually any Roofing industry/company, from anywhere. So, if your company doesn’t have a mobile site, and customers can’t find you (or easily navigate your website on a mobile device), you’re going to suffer. Your website has to be responsive. It has to navigate easily on mobile devices, load quickly, and, above all, deliver exactly what the modern-day consumer is looking for when they want it.

And, it’s not only Google’s algorithms telling you that you need a mobile-ready site. With smartphones having GPS and other tracking systems built into them, you need to focus on local, as well as mobile optimization, if you want to ensure your audience can easily find you.

The Modern Consumer: Matching Their Needs with Your Business Practices

The internet has destroyed the Yellow Pages we relied upon in the 1990s. Today, any Roofing business has to have a mobile-ready site, if they want to reach the modern-day consumer. Being a local, Roofing service industry, isn’t enough today. Although it was enough 20 years ago, there’s so much competition that companies have to step their game up to keep up with the competition.

Think of it this way. A smartphone can compare dozens of plumbers (ac repair, mechanics, etc.) side by side. If your Roofing company isn’t easy to find online, you’re missing out on these local searches.

Tech Advances Go Hand-in-Hand with User Advancements

Technology is essential. We use it for communications, to get from point A to point B, to find things, track goals, and improve things. We need it and use it regularly. Therefore, companies have to find ways to keep up with the ever-changing need of the modern-day consumer and understand that they’re using technology regularly, in order to remain in those consumers’ minds.

A Change in Mindset and Behavior: Competing in a Buyer’s Marketplace

Today, consumers are looking for the best. They aren’t just settling on a plumber they know or have hired in the past. It’s a buyer’s market. Technology gives consumers more choices and allows them to easily find what they’re looking for. Therefore, businesses have to make transitions to keep up with the modern-day consumer and their needs.

For any Roofing business, you have to remember that consumers are looking for convenience. They want your business to be easy to find, and they are only going to hire you if you are the best. So, you need to transition and you need to create your business as a leader within your Roofing in order to be seen by the modern-day consumer.

What’s Important for Today’s Modern Day Consumer?

Consumers focus on various factors in deciding on a Roofing company to hire. Some of the many important factors that the modern-day consumer is looking at includes

1. Reputation/ratings – Positive reviews from previous customers do wonder for your business and its online visibility and reach.

2. Information – Your company needs to provide relevant information, location, services, and everything the modern-day consumer wants to know, in order for the consumer to select your company, in your Roofing, as opposed to a competitors

3. Readily Available/Accessible – The website has to be responsive. Customers have to quickly find your Roofing site, it has to be mobile-friendly, and it has to be navigable. Can customers schedule an appointment online? Is there an FAQ page on your site? The more information you can provide, and the more readily available it is, the more likely the modern-day consumer is going to consider your company, within your Roofing industry, rather than turn to a competitor.

4. Cater to their needs – You need to go above and beyond to deliver what consumers want. Especially with so much competition online, and the fact that consumers can easily find dozens of Roofing competitors with a quick search on their mobile device, companies have to do as much as possible, to outshine their competitors.

Since a Roofing competitor is just a Google search away, your company has to work harder than in the past to reach the modern-day consumer. You have to cater to their needs, provide the best service, and make things (searches and information) readily accessible. Consumers are pickier today because technological advances allow them to be. If your company isn’t willing to cater to those needs, and the Roofing consumer, you’ll quickly find yourself in the seller’s market (think of those major companies we highlighted above), and out of business before you’d like to be.

Want to Get Chosen? What Your Roofing Business has to Do

Consumers today don’t think in the same manner as consumers of the past. Today, they can shop on Amazon, and buy products for a fraction of the price than they cost at department stores. And, they can have these items delivered in as little as a few hours.

Then, there’s Netflix. We can stream an entire season of a show or a movie over a weekend. The modern-day consumer wants immediacy. Uber and Lyft have basically abolished the Taxi industry. Why? The prices are cheaper, consumers can get a ride in a matter of minutes, plus they can get a driver with the touch of a button on their smartphone.

What does all of this tell you as a business? It should tell you that the modern-day consumer is in control. They want convenience and they’re going to do everything possible in order to get it. It’s possible to shop from virtually anywhere on a smartphone or tablet. And, with lower prices than in department stores, why wouldn’t the consumer do so?

Plumbers, ac technicians, mechanics, and other companies in these Roofing service industries, have to focus on adapting to the “anywhere, anytime,” mentality. If not, they’re going to get outdone by competitors who are willing to transition and are willing to give their Roofing audience exactly what they’re looking for.

A Digital Presence Matters

Consumers can find you virtually anywhere today. Your website is just one source of information for the modern-day consumer. Then, there are social media, there are online review sites, and there are other digital mediums where they can find you. What does this mean for your Roofing company? Basically, it means you have to do everything possible to ensure the information that the modern-day consumer is seeing is accurate. You have to work to ensure they can easily find what they are looking for, and that they are reading positive reviews about your company.

What are some ways you can improve your digital presence? And, what are some things you’ll want to change if the information isn’t correct? For starters, you’ll want to

– Check your email, telephone number, website address, and other contact information online
– Create a professional website, which is mobile friendly and easy to navigate
– Have an excellent logo, which depicts your company’s message and brand
– Have a social presence for your Roofing business on Facebook, Twitter, Instagram, and other social media outlets.

It’s not enough to have these accounts. Today, you have to make sure that the information the modern-day consumer is seeing, is accurate. Therefore, you’re going to want to vet these sites as a business owner, focus on correcting the information that isn’t accurate, and making it a focal point to ensure you are getting positive information (in the form of online reviews), so that your Roofing consumer audience is seeing you in a positive light, regardless of where they find information about your company online.

Is Your Website User-Friendly?

This is quite possibly one of the most important factors to your Roofing consumer audience. You’ll want to have a desktop website as well as a mobile website. Remember, your audience is going to find you on their smartphone, their tablet, and other mobile devices when they’re on the go. If you’re not catering to the modern-day consumer, you’re going to miss out on reaching your Roofing audience, and you’re going to lose to local competitors within your industry as a business owner.

Are You Social?

The modern-day consumer is on virtually every social media app. Instagram, Snapchat, Twitter, Facebook, are just a few of the many places where they can find your information. As a Roofing business owner, you’ll want to make sure that your audience can easily find you on these platforms. Furthermore, you’re going to want to update your social media accounts regularly, post to these accounts frequently, and engage with your audience as much as possible, in order to ensure you’re capable of keeping up with the industry demands, in today’s highly mobile consumer-driven marketplace.

Are Reviews Positive?

BBB, Yelp, Google reviews, are a few of the many places consumers are going to read about your company. So, what it says on these sites matters. In fact, it matters more than you might imagine in certain Roofing industries. As a business owner, you’re going to want to focus on creating a positive impact for the modern-day consumer online, so you’re going to have to make every effort possible to ensure you’re providing the best service and customer service to your current audience. Ask them to write reviews, and find out ways in which you can furnish more positive reviews, which will have a positive impact on the modern-day consumer that you’re trying to reach.

To Sum it Up…

Everything matters! You might think one negative Yelp review won’t hurt, but it does. Or, you might think that your lack of presence on Facebook isn’t important, but it is. With a buyer-driven marketplace today, and everything being readily accessible on mobile devices, it’s important to focus on being visible on mobile platforms as a business. Doing so will not only help you attract more consumers but also obtain the positive presence you’d like to have online, regardless of the Roofing audience you’re trying to reach as a business owner.