There is no point in denying the fact that doing business isn’t an easy task. The words you use have a big impact on your business and on your revenues. Have you ever thought about that?
Even things that apparently don’t seem to be so important can make or break your success. This is why it is definitely worth it to invest some time into polishing your skills and learning how to approach everything that has to do with your business in a more effective way.
Let’s talk for a bit about the word ‘Client’. How about the word ‘Customer’? Which one do you use?
Using the word ‘Client’ is better. The differences between the two might seem subtle, but there is strength beyond this and you can use it to your own advantage.
When you refer to a ‘Customer’, you talk about a person that simply buys something from you. It doesn’t really matter where whether it happens once or several times. However, when you talk about a ‘Client’, this is someone that has a closer business relationship.
This person needs your business on a regular basis for something in particular. This deeper relationship leads to a bond. You are benefitting each other and, most likely, both would be affected if the other business partner wouldn’t offer good products or services.
The mutual respect increases and your attitude towards the person change as well. This snowball will only lead to significantly increased customer satisfaction as a result. And that is the end goal for every business.
This person isn’t just a customer that might or might not return at a certain point in time. He or she becomes meaningful and you would actually wish to help. You feel somehow obliged to offer high-quality as you recognize the importance that this person has as well.
You notice the value that lies within this relationship and the value that this particular person provides. Therefore you see his or her role in the well-being of your business.
All the members of your staff should get used to using the word ‘Client’. If they don’t yet do this, they should be instructed to adjust their way of addressing. Just explain the actual meaning, as well as its importance. Then they will understand why they need to adapt too. Everyone in the organization should not only have the same goal but also to have the same perception when it comes to Clients.
Just telling them and imposing the new term is too harsh and certainly ineffective. This is just not good leadership. Some might even oppose this or it could lead to dissatisfaction. Keep a great communication with the staff too and clarify the value brought along by the Client.
It might seem like fine-tuning. But there is great power beyond little changes as they can raise the bar for your business and significantly enhance it. After all, this is what you are looking for, right? So it’s definitely worth paying a bit of attention to these little things that can very quickly and easily be changed for the better.
As a matter of fact, this can be regarded a marketing technique. It also sets your mindset.
Your Client should be appreciated as he or she is an asset for the business itself. Clients are never a nuisance. They bring precious value and the business relationship offers mutual benefits.
By referring to them in this way, you also shift your way of thinking of them as ways to move your business further and you appreciate them for what they bring. When you will change your attitude towards Clients, it will be noticeable. People quickly pick up these changes in politeness.
And after all, everyone wants to be liked and appreciated. This applies to the business sector too. Treating clients accordingly boost customer satisfaction and ensures that these persons will remain loyal in the future as well.
As they are the pillars that bring in the business revenue, it’s amazing how a seemingly tiny change of perception and a little word can change so much. When you call them Roofing Clients instead of Roofing Customers, it’s definitely not just the change of a word.