Categories
Local SEO Reputation Management

10 Ways to Generate More Roofing Business Reviews on Google

Nowadays, Google reviews are very important for any Roofing business in any city. Studies show that 88% of consumers rely on online reviews as much as they do on personal recommendations. 90% of these consumers go through online reviews before purchasing a product, using a service, or even visiting a business.

Apart from being the main factor that influences prospect customers, positive Google reviews also ranks your Roofing site higher in search engines. The more the positive reviews, the higher the search rankings, which, in turn, generates more sales and leads, thus increasing revenue. If you’re looking for ways to improving your online presence through increasing the number of positive Google reviews, stay tuned. This article will discuss 10 Ways to Generate More Business Reviews on Google. Let’s take a look at each method and how to use it to increase your site’s Google reviews.

1. Creating custom Google review cards and placing them on your app or website

One way of getting Google reviews is through using custom Google review cards that have shortened versions of your Google review link. Randomly pasting Google review links on your website may hamper the legitimacy and authenticity of your website. Including custom-made Google review cards on your website will assist clients in accessing your Google review page. You can use a floating button or an animated graphic object on your website to redirects your customers to the review page.

2. Simply Ask for the Reviews in Person

One of the simplest ways of getting Google reviews is by requesting your Roofing clients for them. Have you just had a good conversation with a satisfied client in person? Or are you having a customer who has been impressed by your service delivery? During your interactions with clients, you can take advantage of the interaction atmosphere and ask for Google reviews. But ensure that you’re asking for the customer reviews at the right time (that’s after they’re fully satisfied with your services) to get optimal results.

Picture a scenario where you ask for a Google review from a client that’s dissatisfied or completely pissed off. This could result in the client leaving a negative Google review that will be read by hundreds of people.

3. Stress how easy it is to post the reviews

You can proceed and educate them on the importance of their reviews and how they’ll assist future potential clients in making decisions. You can do this by word of mouth, using printouts or posting the stepson how to leave a review and the advantages of the review on a blog page. Most people don’t have time to post Google reviews because of the fear of wasting time in the process or simply not having an idea of how to do it. Here are some tips you can use to persuade your clients to do Google reviews:

  • Asking your clients to leave star rating only if they don’t have time type the descriptions.
  • Asking them to make short reviews of one or two short sentences only if they can spare some time to do so.
  • Using formal terminology like “please leave a review” or “please drop a quick review” instead of “rate us “when asking for reviews. Using polite language on customers will encourage them to make reviews compared to using a commanding tone.

4. Creating a Google Review Email Campaign for your Roofing company

After completing a successful job or sale, you can also make a follow up of your customer via email and ask them for a Google review. It doesn’t matter whether it’s a personal email or a company email; using emails is also an effective way of generating more Google business reviews. It’s not a crime to ask your loyal customers for reviews. Educate them on how those reviews will help other future Roofing customers who may be looking for similar Roofing services. Moreover, if your customers are happy and satisfied, you’ll be surprised by how fast they’ll willingly post the reviews. You only need to ensure that the entire process is clear and easy. This will likely increase the number and quality of Google reviews you receive.

5. Adding a Custom Google Review Links to Your Site

Just like the name suggests, a custom Google link is a custom URL created and placed on your website to redirect your clients to the Google review page. When a client clicks on a custom Google review link, a pop up with a Google review interface will pop up. Custom Google links can be added on your website in various ways. They include embedding the link in your website’s footer or header. You can also use a lightbox popup to request your customers to leave a review. These links will make it easier for your customers to access your reviews page, thus increasing the number of Google reviews.

6. Including Google Review Links in online Surveys

Adding Google review links to online surveys also increases the number of online reviews for your business. Asking your clients for their feedback in online surveys gives an impression of how much you value their opinions and how you have their best interests in mind. Anyone who’s willing to fill out a survey or poll is already in his/her proper mindset. Taking advantage of their willingness and momentum by requesting them to give a review of your business on Google is a bold step towards increasing your number and quality of Google reviews.

7. Share the positive customer reviews you’ve received on your website.

After receiving positive Google reviews from your clients, don’t keep them to yourself. Instead, keep the momentum and the positive vibe by highlighting and sharing them on your website, blog, and social media handles. This will not only improve your roofer’s Google rating but also inspire other satisfied customers to post their reviews. Most review sites, including Google, Yelp, and Facebook allows website owners and visitors to mark specific reviews as helpful, which recommends the reviews to new users. This is why it’s essential to periodically share and highlight the positive reviews to rank them amongst the best.

8. Respond to your customers Google Business Reviews

Responding to your clients’ Google reviews lets your potential reviewers know that you care about your client’s feedback, and they didn’t waste their time when writing their reviews. Here are three types of reviews that you’ll come across and how to respond to them:

  • Positive reviews: Positive reviews are specific, straightforward, and grateful. How you respond to positive reviews determines how many more positive reviews you’ll get. Positive reviews should receive positive responses and motivation to use the service again.
  • Neutral reviews: These are three-star reviews that lack details on whether the reviewer strongly likes or dislikes a service. These type of reviews have both positive and negative comments. Respond to these type of reviews by reinforcing the positives and addressing the concerns. This will show a prospective reviewer that you’re concerned.
  • Negative reviews: These are one-star and two-star Google reviews. Responding politely to a negative review and fixing the issue in time can oftentimes convert the negative Google review into a positive one.

9. Embed a Google Business Review Request link in Your Email Signature

Including a Google review link in your email signature is also an excellent way of asking for more Google reviews of your business without actually demanding for them. This is more effective in cases where you do communicate with your customers frequently via email.

10. Adhere to Google’s Business Review Guidelines

Lastly, please don’t forget to adhere to Google’s guidelines when asking for reviews from your customers. This means you shouldn’t offer rewards for five-star reviews and you should treat all your Roofing customers equally, without discriminating them based on how they’ve rated your products or services.

In conclusion, the availability of smartphones has made most individuals rely on the internet to make purchase decisions. Google Reviews are powerful marketing tools that should be used by Roofing business owners to improve online presence and credibility. Positive Google reviews will not only boost your Search engine ranking but also increase your conversion rate. These time-tested tips will come in handy for anyone who needs Google reviews for his/her Roofing business. Use these tips to increase your Roofing businesses authority and reputation.

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How to Create a Google Business Review Link

Before going into strategic methods of generating more Google customer reviews, it’s important that you take this important first step of creating a shortcut to review your business on Google.

Here’s how to generate a link that allows customers to get to your review form in one step:

1. Go to the Google Maps Place ID Finder
2. Search for your business
3. Copy the place ID that comes up with your result.
3. Paste your ID into this link:
https://search.google.com/local/writereview?placeid=[paste your place ID here]

Categories
Promotion Growth Strategies Local SEO Paid Advertising PPC SEO Website Design

How to Acquire Roofing Clients from Google Search

How to Acquire Customers from Google Search

As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes it easier for searchers to find your NICHE company online. Your site has to be chosen by Google in order to generate leads.

1. Get Searchers to Click on Your Website

Improving ranking via SEO searches is critical to being seen for the top Google search results in your niche. You need to work on your website and the SEO you’re doing on it, in order for Google search ranking to improve organically. Although it will take time, the more people click on your site, the higher it is going to rank atop the search engine.

2. Guide Visitors to become Leads

Okay, you got people onto your site, now what? Your Roofing website should be developed in a manner that it guides visitors towards becoming leads. It should flow well, provide them the information they’re looking for, and allow customers to easily find what they want, without having to dig through every single space on your website. Informative pages and having a website that is designed for the searcher, will also help contribute to increasing your rank organically through Google search results. (Download the Website Conversion Guide)

3. Optimize Your Website for Lead Generation

Attractive landing pages, email campaigns, and calls to action, are just a few of the ways in which you can generate more leads on your website. The more leads you have, the more likely it is that these leads are going to transition into clients. Build trust, create a relationship, and this is going to bode well for your business and search engine rankings.

4. Run Google Ads

Google ads are obviously paid for ads, but they’re going to help generate leads and more clicks to your site. Landing pages and ads that show up atop the Google search results for Roofing, are likely going to gain more traction and attention from searchers. So, people are more likely to click on them, meaning they’re led to your site.
There’s no single tool you can rely upon to help improve your Google search engine ranking. However, utilizing a few tools to help improve SEO, build trust, and help guide your visitors to the right location on your page, will work wonders in helping acquire new clients over time.
Categories
Local SEO Reputation Management

How To Get Your Roofing Business On Google Maps

There are tons of ways to improve and monitor Google Maps performance, especially if your business is in the Roofing industry. The first thing to do is set up a basic profile (you will populate it with the more complex stuff later).

Google My Business is critical for local SEO, particularly in the Roofing industry. As such, you need to keep all the listing data up to date and accurate. According to research, about half of clients will visit a business or store on the day on which they perform a search such as “Roofer near me”. But according to the same research, 80 percent of potential clients will not trust a business that has inconsistent information on their online listing. As such, it is critical to ensure that your Name, Address, and Phone number (NAP), are consistent on all your online properties and listings.

Follow the following steps to list your business on Google

1. Sign in to your Google Account or set up a new one if you don’t have one

2. Navigate to google.com/business and click on the “Manage Now” Button

3. Enter the Business Name

If your business name is similar or the same as that of another business in the targeted region, the autocomplete function will show those businesses. Do not panic as this is merely to avoid double registration of a business where you may have already registered and forgotten about it. The autocomplete also makes it easy to add a new Google My Business profile to an already registered business if you are adding in a newly opened location.

4. Specify Service Areas (Only applies to Service Area Businesses).

Before you can select the business category you have to specify the locations you intend to serve. This will ensure that Google lists your business for Roofing searches in those locations, even if you do not have a physical address. You can enter the ZIP codes of the locations, the cities, and regions that your business will be serving.

Note that Google is currently doing away with “Distance around your business location”. As such you should not fill this option but just specify your ZIP codes, cities, and regions.

5. Enter Business Location Address

This only applies if this is the location where you provide face to face services to your clients.
Check the box at the bottom of the form if you run a Service Area Business (SAB) that delivers goods and services to clients. As an SAB, you have two options:

1). If you intend to serve clients from the business address, enter your address in the form, check the box and then proceed by clicking on the button labeled “Next”.

2). If you do not intend to serve clients from the business address leave the address field blank, check the box, and then proceed by checking the box underneath that will be titled “Hide my address (it’s not a store)’.

If your business delivers services and goods directly to clients, read on for how to specify a Service Area below.

6. Select the Business Category

It is critical to fill in this field given that it will appear in your GMB profile and will also influence the type of Roofing searches that you will appear on the search engines for. You can also do some testing with it when you are updating your GMB listing.

Though it can always be adjusted (you will be asked to re-verify), it is always recommended to research competitors in the Roofing industry and look through the full list of categories to find the most appropriate category that fits the Roofing business.

Note that some of GMB features apply only to certain categories. For instance, hotel listings typically show ratings and class and list the amenities on offer. Roofing businesses may add reservations, URLs and booking buttons to listings.

These are but a few examples of the developments in Google Maps that you need to keep up to date with.

7. Add your Website URL and Contact Phone Number

While not mandatory, we strongly advise that you include them as they make it possible to take advantage of advanced functionality in GMB such as call tracking. Also, note that you will have to change all other business listings if you ever update these on your GMB listing.

If you have not yet set up a website, you will still have the option of creating a new website using the data you already entered into the listing. However, we always recommend that you have a unique website if you are running a local business.

8. Complete the GMB Verification

You will still have to prove that your business is located at the address you entered especially if you registered a new Google My Business profile. The options available for verification include:

1). Postcard

One of the most popular verification methods. Google will send a postcard to the address you provided, which should arrive in your letterbox in about five days. In the postcard will be a code that you will enter into your Google My Business Account to verify your address. If you do not receive the postcard, you can always request another by scrolling to the top of your account in GMB, and clicking on the banner titled “Request another code”.

2). Phone verification (Rare)

You can also verify your business through the phone. However, this option is not available to all businesses. Eligible businesses will typically have a ‘Verify by phone’ option, which you should see at the beginning of the verification process if you qualify. It is typically quicker as all you need to do is choose verification by phone, get the automated message with the code and then enter it into your GMB account.

3). Email verification (Rare)

Just like phone verification you should see the “Verify by email” option if you are eligible. If you choose this method you should get a verification code in the email that you associated with the GMB listing and enter it into the GMB account. Ensure that you have access to the email you provided on the listing before you select this verification method.

Categories
Growth Strategies Marketing Promotion

The Importance of Internet Marketing for Roofing

As a Roofing business, you’re probably wondering whether or not internet marketing is all that important. In short, the answer is yes, internet marketing is important. The digital marketing efforts your company makes are surely going to pay dividends in reaching your audience. But, there’s always the worry of waste. Are we wasting money foolishly on Roofing marketing? Is the right audience really seeing what we’re putting out there? If you have these, and other questions about your digital marketing efforts, these are some things you need to know as a Roofing business owner.

Your Efforts Aren’t Wasted

Regardless of your location, the size of your business, or how much your budget is, you have to utilize some form of internet marketing today. There’s no way around it if you want to reach your Roofing audience. What’s the benefit of internet or digital marketing, as opposed to the old, dated marketing methods that businesses used in the past? Some benefits include

  • Digital is highly visible
  • Your audience is online, regardless of your location
  • You can utilize various online internet marketing tools that are targeted (including PPC ads and paid marketing efforts)
  • Your Roofing audience is engaged and passionate (your internet marketing is simply going to highlight why you’re the best Roofing company for them to purchase from).

Every company is using some form of paid-for advertising online today. If you’re not doing the same, there’s no way you’re going to survive as a business. This is especially true in highly competitive niches.

The Age of Data and Digital

The beauty of digital marketing today is that no efforts are wasted. Everyone is online today. It doesn’t matter what their age or interests. And, everyone uses online search engines to find products and services. Therefore, when you’re utilizing internet marketing efforts, you’re going to reach your audience… regardless of the location, you’re in as a business.

You have to spend money to make money. You’ve obviously heard this saying in the past. And, today, with highly competitive industries, it’s no different; in fact, this is probably truer today than it was in the past. The great thing about digital marketing campaigns is that you don’t have to worry they’re reaching the wrong audience. There are numerous paid-for marketing techniques you can utilize as a NICHE business, which will specifically target the audience you’re trying to reach.

Mobility is Key

Mobile marketing and advertising is also something you’re going to want to utilize when choosing the different internet marketing campaigns you’re going to launch as a business owner. SMS campaigns, coupons, email marketing, are a few of the targeted internet marketing tools you can utilize as a business owner. And, as a Roofing business, it’s easy to ensure these marketing mediums are only seen by the audience you’re trying to target. You have much more control of the marketing you’re sending out, and who you’re sending it to today, than was the case in the past.

With the right paid-for campaigns, not only will your digital marketing efforts pay off, but as a Roofing business owner, you’re also going to find that it is far more affordable and effective than other forms of marketing you’ve used in the past.

Outshine Roofing Rivals

You can’t succeed without the use of digital and internet marketing campaigns. As is the case with every industry, both large and small Roofing businesses have to know who to target, how to reach them, and which marketing mediums are most effective. If you aren’t sure how to start your marketing campaigns, there are several options that you can utilize to help you reach your Roofing audience and customer online.

Ready to begin your digital marketing campaign but unsure where to start? Or, do you need help as a Roofing business owner in launching your first internet marketing campaign that’s going to reach the right eyes (and visitor)? If so, we’re here to help you do just that. Schedule a consultation with our team today. We can help you in generating PPC ads, a digital campaign, and in properly utilizing your marketing dollars, to ensure you’re getting the most out of your internet marketing that’s being sent out to your Roofing audience.

Categories
Local SEO SEO

A History of Major Google Algorithm Updates/Changes Roofers Should Know

Every year, Google makes several changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than eight times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways.

For business owners and search marketers, knowing when major Google updates happen can help you improve your SEO efforts to increase your organic traffic and also might help explain current changes your seeing in rankings or traffic. 

Here is a list below of the most significant and noteworthy Google algorithm changes that have sculpted the landscape we are currently seeing today in search engine optimization efforts.

Recent Google Changes That Impact SEO

Panda Update – February 2011

Panda launched on February 24, 2011. It was aimed at dealing with quality and optimization issues that the search engine identified in several websites indexed at the time. It assigns a quality score to webpages, which are then used as a ranking factor. The Panda Update is also known as the Farmer Update. When this update was implemented, it had a significant impact on a broad range of companies that operated online. Panda was introduced to improve search quality by eliminating prevailing content farms as well as spam sites that were designed to take advantage of Google’s vulnerabilities.

Panda has done excellent at cleaning up low-quality sites that occupy valuable SERP real estate. The update did not come without its share of problems, especially for companies with e-commerce initiatives. Websites, both big and small, started disappearing from the usual keyword ranks they had previously owned for years. Lots of companies were impacted negatively and were utterly unable to recover traffic.

Numerous updates have been made to the Panda Update, with most of them focusing on eliminating obstructive spam sites. These Panda updates have concentrated on getting advertisers to achieve their maximum search potential.

Penguin Update – April 2012

This was launched on April 24, 2012. This update specifically targeted link spam as well as manipulative link building practices. Matt Cutts, head of the Google webspam team, officially announced the update via Twitter as the Penguin Algorithm Update. It was an extension to the Panda Update and was Google’s response to the increasing practice of black hat search engine optimization techniques, which are used to gain higher search rankings in ways that violate search engine guidelines. Many updates were made to the Penguin algorithm since its launch in 2012 including;

Google Penguin 1.1(March 26, 2012)

Google Penguin 1.2 (October 5, 2012)

Google Penguin 2.0 (May 22, 2013)

Google Penguin 2.1 (October 4, 2013)

Google Penguin3.0 (October 17, 2014)

Google Penguin 4.O (September 23, 2016)

With the last update, Penguin became a part of the core algorithm, meaning it evaluates websites and links in real-time.

Hummingbird Update – August 2013

The Hummingbird Update was launched on August 22, 2013. The name Hummingbird came from the speed and precision of the update. This new algorithm allows Google to understand phrases better, providing precise results to complex search queries. It expands the brand content strategy to have more informational content on their site. Also, it gives substitutions as a user enters the query. It also brings out results far more complex search queries. Google’s knowledge graph also appears more often than it did previously, giving more direct answers in search results.

Hummingbird has improved how users are sent to a specific page and directed to the information they are seeking. Hummingbird has also promoted voice-powered searches, helping to create a smarter search engine that can better decipher user intent. Hummingbird update has been branded “the heart of Google’s search engine” as it can filter billions of pages to find the most relevant search results.

Pigeon Update – July 2014

Google’s Pigeon was released on July 24, 2014. This Google algorithm update, unlike its predecessors, was designed to give more accurate and relevant local search results. Google rewarded local businesses that had a strong organic presence with better visibility in traditional search results. Several updates on Pigeon have been made since 2014.

In many ways, Pigeon can be described as not being punitive; rather, it serves a specific group of users best.

Mobile Update – April 2015

This was launched on April 21, 2015. This update ensures that when users use the search engine on their mobile phones, mobile-friendly pages rank closer to the top. This is to provide optimum usability and speed.

Rank Brain Updates – October 2015

These updates were launched on October 26, 2015. It worked like a refresh to Google’s Hummingbird algorithm. It helped Google to understand user queries better than before.

Possum Updates – September 2016

It was launched on September 1, 2016. It basically helped to ensure that locations given to the users were as accurate to the users’ current location as possible

Fred Update – March 2017

This was launched on March 8, 2017, and is one of the latest of Google’s major confirmed updates. It helps to ensure that Google’s webmaster guidelines are adhered to by targeting violations.

Core Update – June 2019

In a rare move, Google announced they would be releasing a new update prior to rolling it out. The update is thought to have affected low-quality news sites while boosting trusted aggregator sites. It may have also affected video carousels, with many YouTube channels seeing 25% increases in traffic.

Broad Core Algorithm Update – September 2019

Broad updates don’t tend to target anything specific; instead, they improve the overall effectiveness of Google’s systems. This can lead to drops or gains in the ranking, and the main advice from Google is to focus on producing quality content. These updates won’t penalize any websites, but they will reassess any new content featured in search results since the last update, and possibly rank quality content higher. Content improvements can aid recovery from any drop in ranking.

BERT Update – October 2019

Allegedly one of the most significant changes to Google search in the past five years, the BERT update focused on better understanding search queries. Google’s official explanation was:

“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT can help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

Categories
Local SEO Paid Advertising PPC Promotion SEO

3 Ways To Get Found On The First Page of Google for Roofing

Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? Well, these are three surefire ways to get found on the first page results of Google, regardless of the size of Roofing company.

1. Pay for Google Search Ads

How to Use Ads to Get to the Top of Google

Yes, getting your page to show up on the first page results of Google organically is free. But, this takes time. And, more often than not, when you want to outrank the competitors in your area, this is not something you have. Therefore, you can purchase ads which Google will place atop the organic search results that show up on the search engine almost instantly. Read on to learn about how they work and how you can use them for your business.

Using a paid search campaign is a great approach you can take as a Roofing business, which works for hand in hand with the organic work you’re doing so that your page ranks on the first page results of Google. Paid searches show up on top of the organic results. Google cycles these throughout the day, meaning each time someone searches for an industry-specific/Roofing search, they’re likely to see one of the ads you purchased.
Over time, if this pairs up with the organic results from the SEO work you’re doing on your website, it’s going to look great for people who are shopping and looking for the top businesses in Roofing.

What are Google Ads?

Basically, a Google ad is a program you buy into as a business, and you’re paying for pages from your site, to rank atop the organic search results, on the first page results, of a Google search. Algorithms are used by Google to determine where you’re going to rank in ad placement. This is done based upon the keywords you’re paying for, and bidding on, to contest other Roofing companies.
Then, Google compares ads based on relevancy, budget, quality, visitor usefulness, and other factors, to determine where the paid-for ads are going to show up on Google. The reason you’re paying for these ads is that you’re only paying when someone clicks on them. So, even if your paid ad isn’t the first in the first page results, it is still going to be seen regularly by searchers.

How to Succeed with Google Ads

Alright, you are paying for ads each time a visitor clicks on one. But, how do you do well with ad placement to ensure Google places your ads above your competitors paid for ads? There’s plenty you can do to be seen on the first page results, and be one of the top ads on that first page. Some ways to improve your rank and placement are
  • Tracking
  • Adding links
  • A/B testing
  • Keeping track of metrics
  • Negative word use
  • Landing page optimization
Of course, this isn’t an inclusive list of ways that your page is going to increase in ad rank. However, the more of these factors you take into account when creating your ads, and choosing which keywords to bid on, the higher you’re going to see your ads rank atop the search engines and first page results on Google.
Can I just run a Google campaign myself? It is possible, it doesn’t mean it is going to work well. Hiring an expert to do it for you is the best approach. Not only do professionals know what search engines are crawling for, but they also know what the algorithms are looking for. A professional ad company will help ensure your rank increases, your ads are seen, and that your paid for ads are going to work well with the organic work you’re doing on your site, to ensure you’re on the first page results for all Google keywords you are targeting as a Roofing business.

2. Get Listed in Google My Business

Your company’s not listed as a business? This is hurting your rank immensely. So, how do you go about getting your company listed as a business?

How to Get Your Roofing Business Listings on the First Page

You want your website to show up on the first page results. However, your business listing on Google can also turn up on the first page results. That is, if you are listed as a Google business.
If you’re not, the first thing you’ll want to do is create a Google My Business Page. (How To Get Your Roofing Business On Google Maps)
Google My Business isn’t only a powerful tool for companies, it is a free tool you should be using in your Roofing industry. Google searches and maps pull up results from business listings, and your rank is going to be affected if you’re not listed as a business. Once you list your Roofing company as a Google Business, you’re also going to have to verify the account. This allows you to monitor progress, keep track of changes, and see how you’re ranking on the first page results as a business listing.

Optimizing Your Business Listing –

Optimization is critical to ensure your business listing is seen. Anyone can create a Google My Business, but if you don’t optimize it, what good is it going to do for your ranking? Not much.

Make sure you complete every step of the profile setup.

Businesses with more information get seven times as many clicks as those without the information searchers are looking for.

Consistency is key.

If you use Co. in one place, stick with Co. in others. Don’t go back and forth from Comp. to Co. to Company. It confuses Google, it confuses your searchers, and it is going to lead to lower ranking on Google as a business listing.

Update information regularly.

Make sure your address, phone number, and relevant business information is correct. Do so regularly and make sure you keep information up to date. People can’t find you if your Google Business listing says you’re closed. The more relevant and accurate your information is, the higher you’re going to rank on the first page results of a Google Business listing.

Reviews are a must.

Ask customers to write reviews, use Yelp, BBB, and other rating sites. The more positive information there is about your Roofing company in the industry, the more relevant you’re going to be for searchers. Google is going to promote your business listing business of this, and it’ll rank higher in the first page results.

Add photos.

Including photos of your listing, the storefront, employees, and other relevant information, will put a face to the name. If people can see and know what your business looks like, they are more likely to want to visit and do business with you. This is also going to lead to Google including your business listing higher up in the first page results than they would a competitor’s business that doesn’t include images in their listing.

Utilize other directories.

Yes, Google is still leader in search engines. But, there are other business directories you can add your business to. The more places your Roofing audience can find you, the more credence it gives to your business. People are more likely to trust your company if they can easily find it through multiple platforms, so you’re going to see your business listing jump up on the first page results when you have it listed on multiple directories, as opposed to being listed only in one place.
Just like you’re going to do with your Google listing, make sure the information on other directories is accurate as well. And, make sure it is consistent on Google and all other directories that you are listed on. People want to know who they are dealing with and want to know what your Roofing business does. When you can provide more information about your company, where it is located, and why your customer should want to shop with you, you’re going to realize an increase in rank in the search engines. And, you’re also going to see more visibility on other databases and listing directories as well, which will help increase revenues and customer base.

3. Optimize Your Website: Ranking Organically

How to Use Your Website to Get on the First Page of Google

SEO is imperative for your website to be found by the searcher. Therefore, you’re going to want to use search engine optimization tools, to help your website get atop the first page results on Google organically, not only through paid searches.

Determine Your Keywords

When you are in a specific area, you’ll want to know exactly what people are searching for. Not only for specific words, but also for phrases that your searcher is entering when they’re looking for a company in your area in Google. Some examples are
  • “Roofer near me”
  • “Best local Roofing service”
  • “YOUR CITY + Roofing”
  • “Roofing in YOUR CITY”
There’s no limit to what you can choose as your keywords or phrases. But, you’re going to want to make sure it is specific to your niche and your searcher. Targeting the right keywords will do wonders for your organic ranking, and will help get your website on the first page results for numerous keywords and phrases as well.

Let Google Know What Your Keywords Are

If Google doesn’t know why you want to rank, how is it going to improve your rank organically? The answer is, it won’t. Crawling is the manner in which Google and other search engines go about determining organic rank.
Some ways to inform Google what your keywords are include
  • Titles: You have to include them for each page on your website, blogs, and other content you add
  • Meta Description: This is the short blurb that appears below results in Google, the description should describe your company within Roofing to your audience/searcher
  • URL: This is what people see when they click on your site. Keep it short, concise, and easy to remember
  • Alt tags: These are descriptions of images, and should include keywords and phrases that describe what visitors are seeing on your site.
The more you optimize your page, the easier it is for Google to crawl through it. In turn, it is going to end up ranking higher on the first page results, and over time, it is going to jump the ranks in organic searches.

You’re Writing for Humans

Don’t write for search engines. What does this mean? You want to write for a human reader. Remember, people are looking for your Roofing company, not Google. You want content to be fresh and engaging. Make sure it adds value, teaches, or gives your reader something they can use.
Don’t inundate content with keywords and phrases, trying to make it rank on the first page results. Google can see through this and will penalize you. Add value and deliver something of value to your reader.

Mobile Site Optimization

Remember that people today are searching on smartphones, tablets, laptops, and other devices. Make sure your site loads quickly on mobile devices, is easy to navigate, and searchers can find what they’re looking for. The more optimized it is, for multiple mobile devices, the better.

Make a Great Experience

People want a seamless experience. A friendly interface, great content, useful content, and a site that looks great. Make your site mobile-friendly, easy on the eyes, and one which visitors want to come back to. The greater their experience, the higher up you’ll end up ranking organically on the first page results.

To Conclude

Increasing site rank on Google is doable. It will, however, take work and time. If you don’t have much time, paid ads are a great start. And, if you don’t have experience in algorithms, design, and creating a user-friendly site, work with a professional company to help.
The more time you put into building a great site, the higher it’ll rank, and the better it’ll end up doing for the right keywords within your Roofingbusiness.
Categories
Growth Strategies Marketing

What Are Your Roofing Clients Worth To You?

Use Your Existing Roofing Clients to Align Your Strategic Planning Correctly

It’s exhausting as well as expensive to lure in new customers. The world of online marketing and strategic planning may make it look easy, but getting and retaining new customers can be burdensome for resources. While large companies can afford to devote teams and unlimited money to this purpose, small- and mid-sized Roofing businesses cannot afford this luxury. These businesses must, therefore, understand the value of current clients and the lessons they can draw from existing customers to better align their strategic planning.

This article explains the very basics of the concept of Customer Lifetime Value and sheds light on how an understanding of this concept can play a pivotal role in achieving Roofing business targets.

What Are Your Roofing Clients Worth to You?

The Customer Lifetime Value or CLV of a client is a metric that allows Roofing businesses to analyze the net profit a company makes from a customer during their entire journey with a brand. CLV is an analysis of the monetary worth of a client to any business. This metric also factors in the value of maintaining the relationship with the client.

The question is: why is CLV important to businesses? How does it help Roofing businesses with their strategic planning?

CLV analysis allows businesses to understand the kind of clients they have and the net monetary worth of each client. This analysis further allows Roofing businesses to accurately calibrate how much financial investment can be made on each prospective client to convert them into a paying client while still being on the profitable side. Calculating Customer Lifetime Value also allows companies to understand the kind of customers they want to invest in.

Let’s Discuss in Detail

Let’s go with the hypothesis that you have an existing client who we call Client A. Client A spent $500 during their first transaction with your Roofing business and another $500 six months later. Thus, during the span of an entire year, Client A gave you business with $1000. In simpler terms, Client A’s value is $1000 to your business in their first year with your brand. Let’s now move with the assumption that Client A stayed with your brand for another five years and did transactions worth $500, twice each year. This spending brings their total spend to $6000 in six years.

Since CLV also factors in the cost of maintaining relations with clients, the total money spent by a client — in this case $6000 — can be counted as profit. Assuming your Roofing business makes a gain of 30% on each transaction, the net profit contributed by Client A to your business stands at $1800. This value also denotes the average net profit made from a client over six years. If Client A also gets you business referrals or can pull in a new client for you, their lifetime value will increase further as these are clients won without spending any marketing money.

This understanding of the average net profit contributed by an average client allows businesses to calculate the amount of money that should go into marketing.

Here’s How CLV Calculation Can Help Your Roofing Business

The average lifetime value of a client is an important metric as it allows Roofing business to find answers to relevant questions, such as, what is the comfortable marketing budget that can be allocated for customer acquisition to still be profitable? How much can your Roofing business spend on retaining existing customers? And, who are your most valuable customers, and what can you do to incite loyalty and trust in them?

The Final Word

If you are serious about seeing your Roofing business reach its target goal, give more value to understanding the fundamentals of the metric called Lifetime Value and also developing an understanding of how you can use a CLV graph or CLV calculations to take steps to promote referrals through existing clients and making more profits by encouraging first-time clients to become repeat clients.

Are You Ready to Learn More?

If you want to learn more about Customer Lifetime Value and how you can use this metric to promote and grow your Roofing business, please reach out to our team. At BlactStorm, we are devoted to helping local businesses reach their target goals. Our team consists of skilled and experienced digital marketers who can help you increase sales within no time.

Categories
Promotion Website Design

Roofing Website Content to Add or Keep Off Your Site

Do you want to create an improved Roofing website for your company?
Would you like to draw in more clients than ever before?

Of course, every business owner wants a lot of potential clients to call them and to schedule jobs. But not all of them have the opportunity to interact with a high number of customers. This happens because there are certain types of content that might really scare them off the website, which means the chances of them becoming your customers will turn to dust.

Here are some things that might prevent you from getting more customers with your Roofing website:

Contact Info

It’s the key element. People want to find you. They might have questions or perhaps they actually want to buy. If your contact info is hidden somewhere on your website, any potential customer will just close the website altogether. Make the Contact Info very clearly visible.

Copied Content

Never copy articles or any kinds of material from other sources. Make sure everything is original. If you’re spotted copying content, the potential customer will never come back to the website.

The overall look and style

A Roofing website doesn’t have to be loaded with all kinds of links and distracting things. Often times a simple but clear website is preferred.
It is highly recommended to avoid unnecessary elements. They don’t only look cheesy and unprofessional, but they slow down the loading time. No one likes to wait and most likely no one will.

People associate a bad website with bad products.

That’s why your website needs to look flawless. Here you can apply the rule ‘less is more’. Don’t add snowflakes, glittery areas or anything that might be disturbing to the eye and even block the page. If it’s not important for the brand, just set it aside.

If the users won’t get to see your website soon, they will just click away. That means they’ll take the sale with them too. Make things easy for them. This will also keep things simple for you as the more you complicate things, the longer will take to have a great website ready.

Links and navigation

How well can someone navigate? Is everything within reach or do they have to hunt for information?
Have a good look at each and every page. Analyze if the viewers can quickly determine where is the information they need.
All the links to the home page should be easy to find. It’s best to avoid hyperlinks within the text as they usually tend to look pretty spammy and that’s the last thing you want. Your business needs to look highly professional and it’s a pity to ruin that by adding things that shouldn’t be there.
Don’t ever forget the navigation bar on top as it will be the one that all the viewers will be looking for. Also, links should open in new windows to boost the time that the visitors spend on your Roofing website.

Pop-Ups

They are good for business but they can be disadvantageous too if you go overboard and use too many of them. Go for pop-ups for email list signups. Make them effective by going for lighter ones that gray out the background. Don’t be too pushy with pop-ups and rather use them rarely.

Photos and Sounds

Just forget about sounds that turn on automatically as a user enters a website. All of them will just close the window.
Not to mention how they might disturb the potential clients and really annoy them. Not everyone can hear sounds. Some people view the website in places where they need to be silent.

If it’s necessary to have sound, require the viewer to press ‘Play’. In this way, only who really wants to hear something will do so.
Compressed photos are the way to go. Slow loading times lead to lost revenue. A Roofing website should contain compressed photos as the longer it takes to load, the less are the chances to attract the customer.

You only have a few seconds to captivate someone’s attention. Use them wisely and don’t waste any moment with loading times. Good photos should be available immediately so the users won’t be forced to wait at all.

Categories
Local SEO Promotion SEO

How Do Top First Page Google Rankings Benefit Your Roofing Business?

You know about Google and it’s reach, so having your Roofing business show up in the first page results is important, right? Of course, it is! There’s not much more you need to say when it comes to Google and trustworthiness, so let’s delve into how powerful that first-page ranking might really be.

1. Visibility Will Increase

Google sees 167 billion searches per month, that obviously means more traction. Think of it in the way you think of a brick and mortar shop. In a major city, are you going to build off the beaten path where people can’t find you, or on the main road running through major intersections? The answer is obvious.

With more visits and more eyes seeing your Roofing business on the first page of Google, brand awareness increases. Even if searchers have never heard of your Roofing business, they’re going to see it regularly if it ranks on the first page. Over time, they’ll eventually visit, and this is going to increase the number of clicks your Roofing site sees as time passes.

2. More Leads

When you are choosing how to set up your Google business, you obviously want to choose keywords that are going to rank well for your specific Roofing business. Think about it. If you sell food supplies, you’re not going to use keywords that are geared towards construction companies, are you? You want your queries to fall in line with what your ideal searcher/customer is looking for. This will help increase the number of leads your Roofing business sees, and ultimately, will increase the visits to your Roofing site.

3. Engagement will Increase

Adweek conducted a survey which indicates 81% of shoppers search Google before they choose where to buy. There’s also Google answer box, allowing people to ask questions and further target where/how/why, for their searches. When people have the ability to compare your site on Google’s first-page result, this automatically increases visibility and engagement. And, when customers are comparing your Roofing site to others on Google, you’re instantly going to have more people talking about your Roofing business.

4. Traffic will Increase

In most instances, several engagements between a customer and a Roofing website are necessary to convert that searcher into a Roofing customer. With Google queries, answer box and local search, you’re going to naturally realize an increase in website traffic, as people who are searching for the services you offer, will naturally see you ranking well on Google.

The first 5 listings of Google captures over 70% of all web searches; imagine 70% of the consumer population visiting Google seeing your Roofing company on the first page. They’re going to notice it. Engagement and click-through rate drops drastically to 6% on the second page. Noticing the trend? You want to rank highly on Google, and you want to be atop the first page results to increase overall traffic to your Roofing website.

5. Authority Figure

When you’re on the first page of Google, you’re considered an expert in Roofing. You are considered an authority figure in that industry, therefore, searchers are going to trust your Roofing business. The time it takes for your Roofing business to climb the ranks is well worth the payoff you’ll realize over time.

You’ll also want to do more than just hope for your page to land on the first page results of Google. Write content, blogs, and engage with customers in Roofing. It’ll help increase your knowledge base, and showcase your true authority in Roofing.

6. Customers will trust you

Algorithms Google utilizes helps weed out spam from reliable, reputable Roofing companies. If you’re constantly on Google’s first page, for the keywords/searches you’re targeting, you’re going to be considered a reliable Roofing company by Google. In turn, searchers will consider your Roofing business reliable as well.

7. Your Audience will Grow

Ever-green content, blogs, SEO, and naturally developing a Roofing site customers want to visit, will help your site rank on Google’s first page. This is naturally going to lead to an increase in your audience since more people are visiting your Roofing site daily, weekly, and monthly.

Content creation, and utilizing organic measures to help your site increase rank will pay off over time. It’ll take some time and effort, but ranking on the first page of Google is a surefire way for your Roofing business to grow in any location.

Categories
Paid Advertising PPC Promotion

You Can Get Roofing Clients Fast With Paid Ads

A Roofing website is imperative to growing your audience base; but, having the right marketing ads in place is also important to target your Roofing audience. It’s not just about having a great website anymore; you need the right online ads, including PPC (pay per click) ads to increase the success you want to experience as a business. But, where you are purchasing those PPC ads from, is just as important as having them to direct traffic to your Roofing website. In other words, the quality of ads is as important (if not more so) than the number of ads you post and pay for online.

Generate Leads with Ads

Roofing PPC ads is one of the most resourceful and ingenious ways to draw more traffic to your site. It’s highly used today by businesses because it is effective, and because it is targeting the specific audience you are trying to reach to visit your site. PPC basically means you’re only paying for the ads your customers click on and take action towards visiting your site from. Therefore, you’re not paying for an overblown, full out marketing campaign; instead, you’re only paying for visitors that reach your site via the PPC ads.

Why Choose PPC Advertising?

In short, it works! These ads are becoming increasingly popular in Roofing industries because they target your specific audience. And, because they are at the top of Google and other search engines, visitors and searchers are more likely to click on a PPC ad, than they are an ad that’s located at the bottom of the search engines.

These ads help promote your business in an affordable manner. They get your target audience to take action, visit your site, and they are likely to lead to greater returns than other marketing efforts you might utilize, which are going to cost more money for your business.

PPC Ads are Fast Working

In many instances, it takes quite some time for your marketing efforts to pay off, and for you to see returns in your SEO efforts. This, however, is not the case with PPC ads. Since these roofing ads are specifically targeting the Roofing customer you’re trying to reach, you don’t have to do too much work, nor do you have to create an extremely over the top campaign, in order to get people to visit your site.

Roofing PPC ads result in immediate traffic to your website, which is exactly what you’re looking for as a business owner. These targeted leads are directly taken to your website. You can’t ask for much more, nor can you ask for an easier way to generate the right lead (those who are actually interested in the product you are selling), than with the PPC ad campaign.

Become a Leader in Your Roofing Industry

Another positive impact that paid to advertise, in the form of PPC ads is going to have, is that it will increase your overall reach online. You’re going to be viewed as a credible business. Since these ads are placed at the top of the search engines, more searchers are going to trust the quality of the ads. And, when they’re taken to your site, they’re going to view your business as an industry leader within that roofing niche that you operate in.

In addition to being able to compete with other leaders in Roofing, your company is going to stand out. You’re going to be viewed as a top contender in that industry, and you’re going to be viewed as a reputable business that searchers (and hopefully, converted customers) can rely upon in your industry. It’s as simple as utilizing PPC ads!

Target the Right Audience Today

PPC ads help you target more traffic to your website with minimal efforts on your part as a business owner. The PPC ads you place, are going to be most visible to the specific customer you’re trying to reach. By targeting the traffic that’s coming to your website, you don’t have to weed out disinterested parties. You know that everyone who visits your site, is interested in the product or service you offer and that they are looking for Roofing specific services that your company can offer to them.

Book your appointment today! We can help you create targeted PPC ads to help generate more traffic and increase the quality of the visitors coming to your site from search engines.