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Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Categories
Roofing SEO

Why is the First Page of Google so Important for Roofers?

Google trumps all search engines, it crawls the web to determine which sites offer the greatest value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Roofing business, you want your Roofing site to rank on the first page of Google, if you want to ensure searchers will reach it.

Why Being at the Top Matters

Local results, panels, answer boxes, and so many other tools are available through Google today, that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Roofing business on the platform, so you obviously want to rank at the top. See our article about getting to first of Google.

The Higher the Rank, the Higher the Clickthrough Rate

A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (usually the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings

– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result

This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google, for the specific keywords you’re targeting as a Roofing business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.

Roofing Companies that aren’t at the top of that list, are missing out on numerous clicks. And, this means you’re missing out on potential new Roofing clients as a result. Obviously, this isn’t what you want to happen when you’re building your website and hoping to grow your Roofing business.

Top Position Traffic Share

Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.

Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.

How do you Rank? There are Numerous Options You Can Utilize to Increase Google Ranking

Most Roofing business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Roofing business owner is taking the right approach in order to get there of course.

Google doesn’t focus on the quantity it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the biggest marketing department, doesn’t necessarily mean a Roofing company is going to be the featured search result on Google. Google utilizes a number of factors to determine where a site ranks in its algorithm. And, this algorithm is constantly changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.

To obtain the first-page status, businesses can utilize various tools in their arsenal which include

  • Organic ranking, which can be achieved through blog posts, guest blogging, and website traffic
  • The Google My Business Page, which lists the company address and contact information
  • Paid-for ads, which include landing pages and PPC (pay per click) ads on Google
  • Snippets of the website, which show up in the Google “answer box” for questions people are asking about the industry/business.

The more tools you utilize as a Roofing business, the higher your rank will crawl on Google. So, don’t simply rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Roofing visitor as possible, to start seeing it climb the ranks in Google search results.

Categories
Marketing Roofing

How to Choose Your First Roofing Marketing Agency

Do you want to expand your roofing brand’s reach, generate exclusive leads, and increase your sales?  

If yes, this post got you covered!

But how do you market your roofing company with limited in-house workforce or no marketing professionals at all?

You need to hire a reputable roofing marketing agency for help.

Sounds so easy, right?

Not always, particularly if you have never worked with a digital roofing marketing company before. What questions should you ask first before hiring a roofing marketing firm? What unique qualities should a reputable roofing marketing agency possess? And what type of results should you expect?

 What does a roofing marketing agency do?

 Without further ado, let’s dive into the basics!

What is Roofing Marketing?

Roofing Marketing refers to the process of promoting your roofing services/products to potential clients within your geographical service area. There are several unique ways to market and promote your roofing business, including door hangers, print ads, television, and radio commercials. You can also depend on client referrals and word of mouth recommendations to bring new clients to your business.

While the cost of traditional channels of marketing continues to rise, their effectiveness at producing leads has been decreasing over recent years. This trend can be attributed to the growth of digital and marketing channels. As most clients/ prospects spend much of their time online, it is vital that you make your roofing website and other accompanying online tactics an integral part of your roofing marketing strategies.

The essential component of your digital roofing marketing strategy is your roofing website. Every content on your website should talk directly to your ideal prospects, based on the client profile that you had initially created. Your roofing website should allow prospects to accurately and quickly vet your company as being capable, trustworthy, and experienced to complete the project. A roofer should include customized photos, actual members of the marketing team, client reviews, and testimonials on their roofing website to give confidence to users that your business can be trusted and counted.

 

Besides a stunning website, your roofing marketing strategy should also incorporate other content marketing forms such as videos, social media marketing, and email newsletters. These are all unique tactics of reaching out to prospects with well-targeted messages that prompt them to take appropriate actions.

For instance, you can send out an email newsletter to your former clients providing a free roof inspection or running a successful paid ad search campaign using ZIP codes of areas that were recently hit by a storm. Video is another great way of connecting with prospects and converting leads into clients.

SEO (Search Engine Optimization) is a must for any effective digital roofing marketing campaign. When clients are looking for roofing services online, they are not likely to go past the few listing on the first page of search engines. So, you must make sure that your roofing website appears on the first page of search engine results for customers to find your services online.

Why Do You Need to Hire a Digital Roofing Marketing Agency?

If you are like most roofers, what forces you think to engage a roofing marketing agency is it to answer this question “Do I outsource my roofing marketing to an agency or do it in-house?”

The decision to hire a digital roofing marketing agency usually is influenced by the few scenarios outlined below:

Your In-house Roofing marketing team is overtaxed and small

If your in-house marketing team is unable to meet the ambitious growth objectives of your roofing company, then you need assistance. Even though your in-house staff can do the job well, they may lack the effectiveness and efficiency of a roofing marketing agency. Hiring a reputable digital marketing agency will help you and your employees to concentrate on other crucial duties of running your business.

You Have a Limited Marketing Budget

Lack of enough marketing dollars makes it impossible for your business to hire additional marketing professionals. When you outsource your roofing marketing, you will save a lot of dollars. Hiring people, acquiring facilities for their work and training them are some of the things required to create a marketing department in your business. While outsourcing your roofing marketing will require you to part with only a fixed amount every month. It will save you money that could be used on buying marketing programs and paying salaries.

Outranking Your Competitors is Becoming Difficult

As a roofer, you need innovative digital strategies and new technologies to stay ahead of your rivals in the market. Your in-house team may lack the innovation and technology required to get ahead of the curve. Fortunately, hiring an experienced roofing marketing agency will help your business to outshine other roofing contractors online.

If the scenarios described above sounds familiar, then you have come to the right place. Because selecting the right roofing marketing company can give you the industry experience and fresh perspective that can help your business stand out from the crowd online. Here’s how:

What Can a Roofing Marketing Agency Do For your Business?

 There are several critical competencies that any modern roofing marketing company should deliver, including:

SEO (Search Engine Optimization)

This is a very crucial online marketing technique that helps to put your roofing website on top of search engine results when customers search for your services or products online. Read on the importance of SEO for roofers in 2020 to learn more.

Roofing Website Design

Your roofing website should be a true reflection of your business strengths and professionalism. A roofing web design agency helps your business to stand out as a leader in the competitive roofing niche.

Reputation Management

This service helps to establish, monitor, and grow your roofing brand’s standing on the company, product, and online review sites. Prospects/investors search for information on review sites before they make their decision.

Social Media Marketing

Keeps your roofing brand relevant, visible, and increases engagement in social networks that your target audience uses most. An experienced roofing marketing agency knows how to make your brand famous on multiple social media platforms.

A top-notch roofing marketing company will offer all the services described above but boost their impact on your business by handling campaign management, strategy, monitoring, continuous improvement, tactical plans, and accurate reporting.

Wait, Does My Roofing Business need all the services described above?

A roofing marketing company list of services can feel overwhelming, mainly if you are a new roofer on the block! A good roofing marketer should be sensitive to roofing companies that are new to outsourced marketing services and those that have little or limited marketing budgets.

The trick to success here is to select an agency that is willing to start small and scale-up with time. You can start with one campaign, business project or location and then diversify later after you have achieved some good results. This is a common practice- you don’t have to break your bank to dive into all the marketing methods discussed above.

How to Choose the Right Roofing Marketing Agency

When it comes to roofing marketing agencies, a single online search will reveal dozens of them that live near you. But how do you know whether your roofing marketing is the real deal or not? 

Here are some crucial tips to help you out;

Match their Experience and Skills to Your Unique Needs

This is crucial. Examine your roofing marketing agency skills to check whether their specialty aligns with your unique needs. Do not go for a generalist! Instead, search for a roofing agency that concentrates on a few areas and performs them very well. Such an agency will be well-placed to deliver remarkable targeted results than a big agency that does everything sparingly.

Know that it is more about Tactics and Skills

It is good to have fancy technologies, whistles, and bells (Sometimes they can assist). But when it comes to choosing a roofing marketing agency, you need an agency that is visionary to act as your partner.

Cost Should Match the Experience level and Value-added

You can be tempted to select the cheapest roofing agency out there, but know that such agencies are not worthwhile in the long run. The more qualified and experienced an agency is, the more expensive (usually), but the more they can help your business achieve its goals. Request for case studies that are specific to your roofing business and be wary of agencies that promise fake results

Partner with a Roofing Industry Expert

You can narrow down your search by looking at agencies that have experience in the roofing industry and can thus understand your unique problems. Hiring an agency that is experienced in roofing marketing can help you out.

Assess their Unique Analytical Capabilities

The ability to implement a roofing marketing strategy is only part of the process. Data analytics is an integral component of developing successful roofer marketing campaigns. Your digital marketing agency should be in a position to optimize and analyze results accordingly. You need to check whether the agency has the right analytical tools or platforms to achieve good results.

Read Client Reviews

Nowadays, customers read reviews before they make a buying decision. Thus, building an excellent online reputation is a crucial part of any roofing marketing strategy. Read online reviews first to get a glimpse of what it is like working with your roofing marketing agency.

Ask Questions

Here are some of the critical questions to ask before hiring any roofing marketing agency:

  • How long have they been operating the business?
  • Are they members of professional associations that are crucial to your roofing industry?
  • What services do they offer?
  • How did they help other roofers achieve results?
  • What is their level of expertise?
  • What is their current customer retention rate?
  • How frequently do you receive new campaign reports and updates?

What Can You Expect When Working With Blackstorm Roofing Marketing Team

 There are many roofing marketing agencies out there, but we have what it takes to make your roofing brand successful in the competitive landscape.

Here are some of the reasons that have made us stand out from our competitors:

No Long Term Contracts

Unlike other digital marketing agencies that force you to enter into cumbersome contracts with them, at Blackstorm Roofing Marketing, you only pay for services rendered. You will not be worried about being stuck in long term marketing contracts with Black storm roofing marketing.

Ownership Mentality

We market your roofing business as if it is our own. Our marketers embrace the “Think a roofer” attitude in all our marketing projects. That mentality helps us to learn every aspect of your business before developing a cut-throat digital marketing plan for you.

Take Advantage of Our Experienced Roofing Web Design Team

Our professional design team focuses on creating roofing websites that are responsive, visually-appealing, and can generate leads on auto-pilot. And when you combine that with SEO, you are going to crush your competitors online hassle-free.

Proven Approach

The most successful roofers take a strategic approach (Instead of a tactical one) when running their business. That’s why we make data-driven decisions, treat your roofing website as lead generation machine, optimize your conversion rates, and establish the credibility of your roofing business.

Industry Expertise

Over the years, we have worked with many roofers like you to achieve remarkable results. If you are searching for a digital marketing partner for your business, then we are the right agency for you!

Result Oriented

Some roofing agencies will promise you first page rankings, more conversions, and more booked jobs. But we know that there is no more significant benefit than boosting your revenue potential. That’s why we track all our marketing efforts down to your bottom line.

Excellent Customer Service

We want you to be pleased with our service (and, of course, ROI results) and refer your friends or family for assistance.

Final Thoughts

Are you planning to hire a roofing marketing agency but don’t know what to do next? Feel free to contact us; we will be glad to answer your questions. Schedule a free roofing marketing strategy session with us today.

Categories
Roofing SEO

Why Every Roofer Needs An Optimized Google My Business (GMB) Profile

Generate More Leads, Obtain Countless 5-Star Reviews, And Drive Traffic To Your Roofing Website With Google My Business Profile For FREE

As a roofer, you need to market your business for it to grow and expand. However, marketing your roofing business can be an uphill task because of the massive budget and time constraints involved in the process. Since roofing is an on-demand industry where return clients are not common, you need to make sure that your business is listed with Google My Business so that prospects can find your business through search results online. This post will show you how Google My Business can help generate roofing leads, drive traffic, and increase sales for your roofing business. And the best part…….GMB listing is FREE!

Want to Make More Money as a Roofer? List Your Roof Contracting Business with Google My Business and Book More Jobs Today!

According to Google:

“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers to find you and tell them the story of your business”- Google

 

As a roofer, setting up your Google My Business account will assist you in managing how your business information appears on Google maps and Google search. It creates an easy way for prospects to find you online because it provides crucial information like your business location, name, opening and closing hours, plus phone numbers.

 

Here are a few advantages that roofers can enjoy by listing their business with Google My Business:

Manage your Information

When business or homeowners require your services- particularly when facing a crisis- they will first do a Google search and contact the first roofer they find on the page. As such, they are likely to reach your business if you have high local search listings. Listing your roofing business with Google My Business will make it easier for prospects to find your street address, website, location, and operating hours.

Collect Reviews

As with any other contracting business, roofing reviews help to generate more leads and increase your roofing sales. Google My Profile provides an excellent platform for roofers to collect happy thoughts from previous clients.

Interact With Clients

Google My Business profile allows roofers to read and reply to comments/reviews left by clients and uploading photos of their most recent work. As your clients leave their feedback, you must respond to them regardless of whether they are negative or positive.

Get Insights

Your Google My Business roofer profile will help you to know how people search for your services and regions they are coming from.

Boost Credibility

Your Prospects or customers have various options at their disposal when searching for a reputable roofer in their neighborhood. Thus, you need to ensure that your business appears as a verified roofing business in Google search results.

Drive More Traffic By Creating Your FREE Google My Business Roofer Profile Now! IT’S EASY!

Even if you have a limited marketing budget, your roofing business can get ahead of over 40% of your peers who have not claimed their GMB listing. Here a few steps to follow when listing your roofing business with Google My Business:

  • Sign in to the Google Account associated with your roofing business
  • Head over to google.com/business and click the “manage now” button in the right-hand side
  • Enter the name of your business
  • Enter your business address
  • Indicate the category of your business
  • Add your business website and contact details
  • Select a verification method

 Optimize Your GMB Roofer Profile

Your roofing business needs to optimize its GMB listings to make sure that all the information remains up to date and current. Here a few things that you can do to optimize your GMB profile:

  • Post-high-value content regularly
  • Business information needs to be accurate and updated
  • Reviews- where you answer all reviews that your clients have left either positive or negative
  • Messaging- make sure that this feature is switched on so that you can know when a prospect wanted to reach out to you via text.
  • Photos- Here add as many real photos as possible to showcase your past projects to future clients

 

Are You Ready to Scale Your Roofing Business?

Are you ready to match out and outshine other roofers in your vicinity?

Are you tired of depending on shared leads while you can generate yours for free?

Look no further.

If you need help to optimize your roofing GMB profile, this a job we have done over the years and have helped thousands of roofers realize their marketing potential.

At Blackstorm Roofing Marketing, our team is dedicated to ensuring that your business gets found online through search results. If you are a roofer who is serious about expanding his business, give us a call to schedule a free strategy session today!

Categories
Roofing SEO

How You Can Crush Your Competition And Increase Your Roofing Sales?

Stand Out From Other Roofers Online With Roofing SEO

Is your roofing business struggling to earn first-page search engine rankings?

If so, this post will discuss various roofing SEO aspects that will put your business miles ahead of your competition without breaking your bank account.

When a typical property owner requires roofer services, they use their smartphones or laptops to perform an online search.

Suddenly they find dozens of various options; the property owner will most likely select roofing contractors who appear on the first page of Google.

As a roofer, you need to stand out from the rest and show that you are the best alternative for the property owner.

That said, it can be an overwhelming task to compete with other roofing contractors who offer competitive pricing and have been in the industry for long.

Without further ado, let us dive into SEO basics for roofing contractors.

What is Roofing SEO?

Roofing SEO refers to the process of optimizing your roofing web content and other factors so that you rank high in search engine results pages for essential queries.

Why Does Your Business Need Roofing SEO Services?

 If you want to take your roofing brand to the next level online, then you must invest aggressively in roofing SEO to achieve great results.

Here are crucial reasons why your business needs to invest in roofer SEO services:

Roofing SEO Boosts Your Website Traffic

Organic search is the primary source of your overall website traffic, as well as an essential component of your buyer funnel and usually gets users to convert or engage. If your roofing business ranks highly in Google and other search engines, more and more prospects are going to visit your site, thus leading to increased sales. Quality roofing SEO and high-quality roofing website will take your business there.

Roofing SEO Increases Rankings & Visibility

One of the most crucial functions of SEO for roofers is improving visibility, which makes it easier for prospects to find your business online when they require roofing services that you provide. High visibility directly affects your rankings.

The higher you rank in Google, the more prospects/clients will find your services online and click through to your roofing website.

Roofing SEO will bring in High-quality Leads

A good hot lead is someone who knows they have a problem and they are actively searching for solutions to that problem. Based on your keyword selection choices, roofing SEO can produce itchy buyers who are ready to spend money on your roofing products or services. Roofing SEO will help your business to rank on the first page of Google, which means more prospects will land on your website, implying more leads and thus increased roofing sales.

Roofing SEO Helps Your Business to Remain Competitive in the Market

By incorporating essential keywords throughout your web page, you will be creating a theme that will help your roofing business rank organically in the search engine results for relevant queries like “roofing contractor in my area” or “roofing company near me” keywords.

How Long Does Roofing SEO take to Produce Desired Results?

One of the most common questions we get from roofers is, “Will your roofing SEO services get my business on top of search results within a few weeks?”

Here are a few roofing SEO facts that you need to know:

  • Results Take Time– Roofing SEO can take up to several months before you see any noticeable results in your rankings. That is because search engines require time to crawl the content in your pages, analyze user interaction and behavior in your roofing website.
  • Lengthy roofing SEO campaigns translates to better results– An effective roofing SEO campaign means putting hundreds of hours each week for several months before you can attain notable results.
  • Two factors determine roofing SEO results– A good roofing SEO campaign leads to high search engine rankings but, more importantly, a steady inflow of new leads/ clients.

How Do You Find the Right Roofing SEO Agency?

The roofing SEO industry is always dynamic, and you need to stay abreast of the latest trends to maintain your higher rankings online

You require a reputable roofing SEO agency that understands your industry fully and are ready to develop a unique SEO strategy to help you reach more prospects and increase your revenue online.

When choosing a roofing SEO agency to work on your business, you need to consider the factors mentioned below:

Proven Track Record

Reputable roofing SEO agencies will always publish client testimonials and portfolios online to showcase their past projects to their potential clients. You need to select an agency that can deliver expected results hassle-free.

Area of Specialization

You also need to check whether the agency specializes in roofing marketing to help you get desired results. Also, examine whether they have achieved outstanding results with their roofing SEO services.

Pricing

When choosing a roofing SEO company, pricing should not be the only factor. Also, you need to know that in roofing SEO, the quality of services will be determined by your budget. But it would help if you settled for a firm that offers fair prices compared to the competition.

Choose Blackstorm Roofing Marketing as Your Trusted Roofing SEO Agency

If you are searching for a reputable SEO agency to rank your business on top of search engines, why can’t you give a Blackstorm Roofing Marketing team a call? Our roofing SEO services take an organic but straightforward approach. We analyze your current rankings and investigate what your competitors are doing to outrank you online. We use the information obtained to develop a unique SEO strategy based on your rival’s weakness and your business strengths.

We understand that the market for roofing services/ products is highly competitive. Your roofing business needs to stand out from the rest through a series of well-crafted online marketing strategies. Our team develops and implements the best roofing SEO strategies that will help you stay ahead of the curve. Your roofing company deserves a cut-throat marketing advantage, and a roofing SEO team will team that skyrocket your business growth.

Once you have achieved the first-page search engine rankings, it then requires be defending and maintaining against hungry rivals who want to scoop your leads. You scooped the first page Google position from another roofing contractor, and that roofer will not sit idly as they watch you snatching their leads. Roofing SEO is a constant battle of who will oust another in search result rankings.

Have you ever partnered with Other Roofing Marketing Agencies Only to Get Poor Results?

At Blackstorm Roofing Marketing, we pick up where other SEO firms have failed because our approach is not based on mere guesswork but rather a methodical and precise procedure that has put countless roofers on top of search engine results. When you partner with us, you can expect to improve your roofing leads and traffic every year. Our team knows how to boost organic rankings and get qualified roofing leads online. If you ready to take your roofing to the next level online, then contact us for a free SEO strategy session today.

 

Categories
Roofing SEO

Is SEO A Big Waste of Time for Roofers?

Is SEO A Big Waste of Time for Roofers?

In the last decade, search engine optimization (SEO) has gone from being practically unheard of to be the foundation of digital marketing. Experts are raving about link building, keyword mastery, and domain authority, but is roofing SEO genuinely as vital for a roofing business as we have been led to believe? Let’s take a moment to consider what SEO is exactly and whether your roofing business should be investing time into it.

What is Roofing SEO?

When we have questions or issues, Google is the first place that most of us will go to search for answers. Very few, however, will look through more than the first page or two of results. SEO is the process of curating your roofing business’s web content with the intention of ranking highly on these Google search results. Ranking highly on a Google search will expose your roofing business to a wider pool of consumers, consumers that have already expressed an interest in your scope of work and are quite likely to convert to clients, so its profitable to rank highly on a number of relevant searches.

Does SEO deserve your time?

It probably goes without saying that ranking well on Google searches is beneficial for your roofing business. But you only have so much time in the day. The real question should be: does it make sense to invest time into SEO, even if it comes at the cost of working on alternative marketing strategies? Does investing a significant amount of time into SEO reap significantly more benefits than a minimal SEO strategy? This is the crux of the issue.

It’s important to understand that SEO is an incredibly complex art. Though we know a few of the factors involved, the exact formula that Google follows to rank search results remains unknown. As a result, improving your roofing business’s search ranking can be hit-or-miss. For instance, rewriting your web page’s meta-description to feature specific keywords may help improve your Google ranking. It may also do seemingly nothing. The most effective Roofing SEO strategists know that improving your search rankings can require more than a few attempts. Additionally, good SEO strategies approach search rankings through a number of perspectives. In other words, it is not enough to just rewrite your web page’s meta-description; you will also need to put time into establishing your site’s domain authority, updating your Google My Business information, and posting regularly to your site.

But perhaps the most complicated aspect of SEO comes from its impermanent nature. Google’s ranking formula is constantly evolving. Your competitor’s content will continue to develop. New competitors will emerge. Your content ranking highly on a Google search today is no promise that it will rank highly tomorrow. In order to maintain a high ranking, SEO will need to become a regular process for your roofing business.

But is the process of SEO worthwhile? Absolutely. As stated previously, the Google search results page is the ideal place to reach potential clients. It is a place where consumers that are actively searching for goods or services that you offer can discover your brand. By taking the time to rank highly on search results, you make your roofing business obvious and accessible to these consumers. So while SEO is a significant time commitment, it pays to make this investment and give the process the time and resources it needs.

 

Categories
Roofing Website Design

8 Signs That Your Roofing Business Needs a New Website

With a well-optimized Website, you can Generate more high-quality leads, extend your reach, and Crush Your Competition

Every roofing business needs a website for it to survive in a competitive roof contracting business. This is because your roofing website is the online face of your company and is one of the best sources of sales and leads.

While that roofing website you designed many years ago may still look navigable and functional, it might not be appealing to your current prospects, thus causing your business to lose leads and conversion opportunities.

While some red flags that your roofing website needs to be redesigned are pretty obvious, others are not easily noticeable. Here are tell-tale signs indicating that your roofing website needs to be redesigned:

 

1st Sign: Your Roofing Website does not perform well on Mobile Devices

With over 50% of all online searches conducted nowadays conducted through smartphones, your roofing website must perform optimally with mobile devices for your business to remain competitive in the roofing landscape. Also, Google nowadays penalizes roofing websites that are not mobile-optimized. If your roofing website is not mobile-compatible, it will not rank high in search results.

Of course, ranking low in search results leads to reduced website traffic and roofing sales.

Having a roofing website that works well with mobile devices is nowadays crucial. If your roofing website is not mobile-friendly and requires prospects to pull and pinch to view your content in mobile views (especially smartphones and tablets), then you risk losing roofing leads and being punished by Search Engine Result Pages (SERPs). That’s why your business needs a responsive roofing website easy to use on desktops, smartphones, and tablets.

2nd Sign: Your Roofing Website Takes Too Long to Load

If your roofing website takes more than six seconds to load when prospects land on it, the chances are that you are losing traffic. Nowadays, prospects are impatient; therefore, if your roofing website loads slowly, they will migrate to your competition. Prospects/clients want instant results when they visit your roofing business website.

Several factors may affect your roofing website speed, including sparse coding, file sizes, and your server might be handling too many requests at once. Most of these problems are caused by poor design either by hiring an inexperienced roofing web designer, or your website is outdated.

3rd Sign: Your Current Roofing Website Has a High Bounce Rate

Your roofing website bounce rate (details which you can extract from the Google Analytics reports) refers to the percentage of prospects who navigate away from your site without taking any action.

As a general rule of the thumb, a bounce rate of between 40-50% is regarded a decent rate, as this shows that 50-60% of prospects who visited your site are diving deeper ready to take appropriate action. If your roofing website has a high bounce rate, then it’s high time that you redesign your website.

4th Sign: Your roofing website is Difficult to Navigate

There is nothing more frustrating than not being able to find crucial information on a roofing website. Your roofing website must concentrate on enhancing its user experience. Our BlackStorm roofing web design team subscribes to “Don’t make me think” model. This implies that when you plan the navigation and design, make sure those prospects get the information they are searching for within a few clicks.

5th Sign: Your Roofing Web design is Outdated

Trends in roofing website design are always dynamic, and in current roofing website designs are cleaner, customer-focused, and complemented with eye-catching, high-quality imagery. Is your roofing website static and narrow? Does it appear cluttered? Are the images and videos of poor quality? Not only are outdated roofing websites boring, but recent studies show that over half of prospects believe that a stunning roofing website speaks much about the legitimacy and credibility of your roofing business.

6th Sign: Your Roofing Brand has outgrown the Existing Design

Your roofing website speaks volumes about your brand personality and identity to potential clients. Make sure that your brand identity is not being stolen by having an outdated roofing website.

Maybe you started as an informational site, but you want to add an e-commerce component. Or maybe your business has grown to the point that your current design cannot accommodate all the information in a user-friendly way. A new roofing website design can help you to showcase your expanding products or services in a way that prospects will be easy to navigate.

7th Sign: Your Lead Capture and Roofing Marketing Methods Are Disjointed

A great roofing website will provide a robust CMS system to store and capture leads as an email marketing feature to collect newsletter signups and send out recurring email marketing campaigns. If you are using various programs for each task, hire a reputable roofing web design agency to create a one-stop roofing website with all those features.

8th Sign: Your Roofing Website is not getting found in Search Engine Results

If your roofing website is not found anywhere near the top of unpaid search results for crucial keywords that your prospects to see your products or services, then you could be missing out on traffic, roofing sales, and lead.

Several factors are involved in ranking your roofing website high in search engine results. These include responsiveness, load time, the volume of fresh content added to your site, and the usability.

What Are Your Next Steps?

Book Your Roofing Website Redesign Today!

At Blackstorm Roofing Marketing, we provide web design services to upgrade your roofing website or create one from scratch. We stand out from other roofing website designers because of the following reasons:

We consider various prospects conversion elements when creating or building your roofing website because the purpose of a website is to convert prospects into actual leads, and you require a stunning design to achieve that.

We optimize your roofing website for SEO as we are creating it. This means that your roofing website will appear on top of search results.

Since we concentrate more on roofing clients, we have researched the best themes that are friendly on WordPress, which help you to add new functions and are mobile-friendly.

Final Thoughts

Redesigning your roofing website can be a considerable undertaking, but to stay ahead of your competitors, it’s crucial to provide your clients with the best possible user experience. At BlackStorm Roofing Marketing, we have helped many roofers like to create stunning, user-centric roofing websites that resonate with their prospects.

If you are searching for roofing website design ideas to beat your competitors, then contact us to book a free 15-Minute Roofing website Redesign Session with Blackstorm Roofing Marketing team today.

 

Categories
Marketing Roofing

5 Roofing Ads Hacks That Will Help Your Business Book More Jobs

How does your roofing business stand out in a very competitive market?

Roofing ads cannot merely depend on providing the lowest quote for a project.

Competition based on price is a battle that no roofer wins.

With so many options available, clients are more concerned about the value offered by these roofing contractors. Effective marketing for roofers is all about designing a compelling offer and presenting it to your prospects in the right way. In fact, a persuasive roofing ad is what will make clients/prospects to call you for services. This post will explore five kinds of roofing ads designed to offer more value and help your roofing business to stand out in the crowded market.

1. Weather Specific Roofing Ads

Is your roofing business situated in an area that is affected by harsh weather? Hurricanes, tornadoes, and hails can damage the roof, and as a consequence, offer job opportunities for roofing companies. Your business should take advantage of the harsh weather by providing repair work promotions during hail or hurricane tragedies. Alternatively, your business could offer free roof inspections to determine the viability of a company or homeowner’s roof even before harsh weather season starts.

2. Seasonal Roofing Ads

More like the weather-specific ads, these roofing ads depend on changing climatic conditions, such as spring to winter and summer to fall.

Increased rain/snow and changing temperatures can cause problems like leaks- issues that could have been solved by a roofing company hired at the right time. These roofing ads should be appropriately timed to coincide with the right season.

3. Energy-Efficient Roofing Ads

If your roofing business uses energy-efficient or green materials, this can be a great selling proposition for your roofing ads. By concentrating on dollars that property owners could save by using your services, you offer the value that reduces the cost of replacing their roof. Green roofing techniques are very famous nowadays, and that popularity can help to generate more leads for your business.

4. Portfolios

While a roofing ad cannot display the whole portfolio of your past projects, you can use them to showcase high-profile roofing projects through close-up images. These images will give your clients an idea of what they should expect when they hire you for services.

5. Lead Magnets

This kind of roofing ad technique has been around for some time now. The concept behind it is to provide valuable information, like a checklist for making sure that your roof is safe during winter, tips on how to deal with minor roofing leaks or a guide to selecting a professional roofing contractor.

This piece of crucial information is known as lead magnets and helps your business to build trust and credibility with your potential clients while allowing you to nurture leads who eventually convert to become customers.

This post has just highlighted some of the roofing ads that you can use to generate leads for your business. If your business is not using roofing PPC ads, then you are on the verge of losing leads and clients. Please know that roofing PPC ads cannot replace your overall marketing or SEO. However, it is a great tool that can improve lead flow and help to promote your roofing services within your jurisdiction.

Start Your Roofing PPC Ads Now

We have received numerous complaints from roofers who tried to do roofing ads on their own and ultimately believed that those ads were not worth their money and time.

That’s why at Blackstorm Roofing Marketing, we have hired a group of Google Certified Professionals who can help your business run a successful roofing campaign. If you need help to implement a profitable roofing PPC advertising campaign, please feel free to schedule a free PPC strategy session with our team today.

Categories
Marketing Roofing

Online Marketing Tips for Your Roofing Business

Before the widespread introduction of digital technology, most Roofing marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, roofers need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Roofers can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Roofing service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Roofing services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users, and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Roofing service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another roofer.

Here are some tips to help your Roofing business take advantage of online marketing:

Build a responsive website.

As a roofer, you need to think of your website as a representation of your Roofing company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you.

Sixty percent (60%) of clients get information about Roofing using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a roofer.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for roofers within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Roofing to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Roofing tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+ and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Roofing business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Roofing information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Roofing business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Roofing business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:

 

Categories
Roofing SEO

Why is SEO a Continuous Process for Roofers?

Search Engine Optimization continues to be one of the most effective content marketing strategies all over the world. SEO is basically publishing and creating content to increase the audience of seeing your content on google searches. Despite the various marketing strategies that exist today, Roofing SEO still proves to be one of the popular strategies used in roofing companies and home service businesses today. One of the known facts on SEO is that it’s a continuous process and not just a one-hit strategy. It’s not creating and publishing content for your website and then leaving it as it is. Just like all marketing strategies, SEO takes consistent effort and dedication for it to take effect. The following are more in-depth reasons as to why SEO is a continuous process:

Competitors

One of the reasons as to why SEO needs to be a continuous process is because of the fact that your roofing competitors most likely have a consistent roofing SEO strategy. If you do local SEO as a one-hit strategy instead of consistently working it consistently, your competitors will most likely get the best of you. If you want your company to stand out against your competitors, you have to be constantly creating content regularly to ensure the success of SEO as a marketing strategy.

Search Engines change algorithms

An important part of the SEO strategy is learning to adapt to certain changes, and a part of this is the change in algorithms. Search engines continually change their algorithms to battle deceptive or black hat SEO practices and tactics. With this, improving their algorithm causes your existing content to be affected. Once you consistently create SEO content, this ensures that your content keeps up with the changing algorithm of search engines.

To maintain your rankings

As mentioned above, consistent content making is important for SEO for the reason that this maintains your page rankings in the search engines. If you stop making content altogether, your content will drop from certain listings. An SEO ranking study was made where they found out that there was a 30% drop after a company stopped making updates to their SEO campaigns.

Digital marketing is constantly evolving

The online marketing platform is always changing and with this, that’s why it’s crucial to keep making content for SEO purposes. The previous keywords you used may have proven to be a success, however, it may not have the same success rate now.

Your company is also constantly evolving

Changes don’t always have to apply with regards to SEO or marketing, because your roofing company is also constantly changing. With every change that happens, of course, you have to update your content to let your audience know about those changes, With this being said, you may have to update some roofing keywords on your website content along with making new content.

Search user behavior changes

Sticking to the current set of roofing keywords may lead to roofing competitors having an edge against you. Keyword effectivity constantly changes and because of this, you have to constantly check whether the keywords you’ve used are still relevant or not. When making new content, doing the necessary research, and strategizing is important to know which keywords to use in the website content your making. This not only gives you a standing chance against competitors, but it shows the adaptability you have in SEO changes.

Authority

Consistently producing content means that you have authority in your roofing business. With this being said, when producing new roofing related content, it’s not supposed to just tackle one aspect of your business. In SEO, it’s significant to target all kinds of content with various topics to ensure that you have a wide range of topics to capture audiences from different market segments.

Good reputation

Being consistent in your SEO gives off the right impression to your audience that you genuinely want to reach them and that you’re dedicated to your company. No consumer wants an inconsistent brand after all, and this is the perfect way to build your reputation. It also lets your audience know that you’re trying to meet their needs and wants. This causes your roofing brand to have positive reviews and will make your company have a successful marketing strategy.

In conclusion, SEO is still an effective marketing strategy on its own- it just takes dedication and consistency. It’s all about utilizing the right set of keywords and knowing which keywords to use, and being aware of certain changes so you can adapt accordingly.

Categories
Roofing SEO

Why SEO Is Important for Your Roofing Business Success?

Planning your roofing business the right way is important because it will help you see detailed reports of the startup, financing, and procedures of your business.

Having a business website that can perform well on smartphones as it does on desktops is also very important because, since the development of various search engines and platforms like Google, billions of customers are always searching the web to get fast, informative, and reputable contents that they need. This is where an SEO works, it uses a specific method like keywords, media, coding, etc to provide these search engine platforms with relevant informative content to deliver to millions of users who need it.

SEO can thus allow your roofing business website to have higher ranking on these various search engine platforms and the website will be correctly programmed.

What is SEO?

The acronym SEO stands for search engine optimization which simply means the system of optimizing your website to get or drive traffic to your website. It also involves making some changes and improving your website content to make it rank highly in search engines for keywords and coding related to your services.

The overall reason for building a website is to drive traffic and bring more customers to your business and the SEO or Search Engine Optimization performs just that because it consists of various actions and strategies to help increase leads.

Why is SEO important for your roofing business?

SEO is important for your roofing business because it enables you to grow your customer base online. it is moderately fair and it scales down means to influence the results as much as possible thus ensuring that sites appearing for a search are shown because they deserve to be, for this reason, it remains one of the leading online marketing tools.

Using SEO can boost the success of your roofing business, search visibility online, and promotes brand development by ensuring that your company is established globally on the web, traffic pertinency whereby with an accurate SEO strategy your target audience and relevant customers are delivered to your website. Having proper roofing SEO can also help your site’s search visibility making it appear in more SERPs which is an acronym for search engine result pages

What are the benefits of SEO for a roofing business?

Since 85% of customers use search engine pages to find service providers that are reputable, trustworthy, and nearest to them, SEO can help you reach these searching customers when they want and provide the services they need. There are immense benefits gained when using SEO for your business, some of those benefits are

It is very affordable

Using SEO for your roofing business is a very affordable way to make money because it is way cheaper than prints and it reaches your target audience much faster. Prints and advertising can be very expensive and it may not be visible to all your customers but when you use SEO it saves you more money that should be spent on campaigns Thus giving you huge profits on your finance.

Increases your customer base

SEO helps to make sure your website only brings you people who are interested in your roofing services thus increasing your customer base. Search engine optimization will help drive traffic to your website so you are only getting traffic who are actually interested in your services and not just random people thus enabling you to derive more business.

It enables you to track your business growth

The right SEO service can help you track traffic and introduce new techniques that would increase your website traffic with customers who would require your roofing services. An SEO service can help you track and drive your website traffic back up especially when you notice that generated traffic is reducing.

Earn more money

This is especially true when you notice your website is not getting as many customers as you like. With an SEO It would make it easier to know what your customers are interested in regarding your business, bring clients who need your roofing services, and help you make more money.

SEO helps build credibility and helps establish your brand awareness

Since SEO helps your business search visibility especially when it ranks first, second, third, or fourth it may help build your brand’s credibility and give your customer the assurance that your roofing business is one with a reputable standing. It makes your business popular and gives your customers the idea that many users have searched for you too. Since brand awareness is one important key to promoting your business the SEO ensures that your roofing business can be easily found when searched for in any search engine page. Once you stay at the top rank customers may see your business more and it will increase the chances of your link to be clicked thus establishing your brand further.

SEO increases your website speed and reduces your competition

If your site takes too long load it can reduce your traffic, make customers unhappy, and affect your rank on different search engine websites. So your website speed is important because it increases customer satisfaction and better user experience. Your competitors all want the same customers you want, so once you grow your business and include search engine optimization as part of your marketing strategy it would put you ahead of your competition in the industry.

SEO ensures your website to be mobile-friendly

To provide a better user experience for your customers its a must that your website is mobile-friendly. Since most of these users browse on their phone or their tablet its best to have a website that supports all users. Using SEO for your roofing business will help reduce the risk of losing a significant amount of clients because Google which relies on SEO for determining websites rank enables websites to be mobile friendly thus improving user experience.

Get Started with your Roofing SEO Campaign Today!

In this digital era, an absence of roofing SEO typically leaves a bad impression on your business especially when your website is unattractive and bland, wasted spending on a website that does not generate a lead, and low website traffic which would leave a negative impression on your business. So by using SEO and adapting to the changes in this ever-changing era will help your business keep up with the advancements of the technological world.