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Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Roofing Google My Business Growth Strategies Marketing Promotion Reputation Management SEO Social Media

What Is the Role of Online Reputation Management in Roofing Marketing?

Drive Business Growth and Establish Social Proof

Have you ever come across this cliché, “Your brand name is as excellent as your reputation”? Unfortunately, this is the sad truth. Once your roofing business gets a bad name, it can be difficult to erase that from the minds of your prospects/clients.

So if you want to understand the role of online reputation management for roofers, know that it can either break or do your business. Therefore, it is highly recommended that you manage your roofing company’s online reputation as a roofer.

What is Online Reputation Management for Roofers? 

Online reputation management refers to the refinement and monitoring of your roofing company’s standing among target clients in the digital world. In internet marketing and SEO, online reputation management refers basically to Yelp, Facebook, Google My Business, and third-party directories, which prospects/clients research before deciding to hire a roofing company.

Reputation management is a continuous process and is need to build an excellent brand image. It revolves around building credibility and trust, which is essential for the growth of your roofing business. However, just like positive reviews can boost your roofing sales, negative ones can actually damage your business prospects.

Reasons Why Your Roofing Business Needs a Vibrant Online Reputation Management Strategy

Reasons Why Your Roofing Business Needs a Vibrant Online Reputation Management Strategy

Let’s face it. It can be challenging for your roofing company to acquire new customers. After all, it is not like a homeowner requires a new roof every month or even roof maintenance and repairs all that often.

Roofers are unique in how property owners require their services, which implies that when a prospect is searching for a roofing contractor online, you want your roofing website to appear on the first page of the search results.

An excellent online reputation is essential to establishing your credibility in the roofing market. It is only when property owners trust you; you can expect to attract more homeowners who need your roofing services/products.

Take online reputation as similar to word of mouth recommendations. Though personal recommendations are still valid, homeowners trust online reviews before investing their money in a roofing project. That’s where online reputation management in roofing marketing comes in.

Read on to learn the numerous advantages of ORM for roofing contractors:

Builds Credibility & Trust

The reputation of a roofing company is crucial to its survival in the market. Having the trust of property owners and managers contributes to your success. Your clients discuss your roofing business with their family and friends. When they face a problem, they will no doubt share their experience within their network. Studies show that if a business has a positive reputation, clients will rate that company credible than its rivals even when competing roofing contractors offer the same services at lower prices!

The moment prospects/clients begin doubting the credibility of your business, consider it as the beginning of your downfall. So, if you are a new roofer, it is highly recommended that you pay attention to this crucial digital marketing aspect. Nothing will be better if homeowners don’t trust you. Therefore, it is vital to manage the reputation of your roofing company online.

Improve Corporate Image

Having an excellent corporate image is a great marketing asset for your roofing business. If you warm the hearts of clients regularly, you expect them always to remember your company. Therefore, you don’t need to waste time convincing them to book your roofing services.

With a solid online image, clients will continue to support your roofing business.

Boost Rankings on Search Engines

The presence of several positive reviews will increase your roofing website traffic. In addition, the more prospects discuss your brand, the higher your site will rank for keywords related to your business.

Cost-Effective Promotion

You may invest your marketing dollars in various ways to promote your roofing company. However, online reputation management in roofing marketing will cost-effectively grow your roofing business.

Obtaining organic reviews will not cost you a dime, but it will significantly boost your revenues and ratings. All you require is hiring a reputable online reputation management agency for roofers like Blackstorm Roofing Marketing and leaving the work of managing your perception online.

Skyrocket Your Roofing Sales

What is the most important part of running your roofing company? Of course, it’s sales. Roofing sales are what will bring revenue to your business. A solid online reputation management strategy will attract more clients and improve your conversion rates. Manage your roofing company reputation to increase your sales. Remember, more sales = more profit!

Recruitment

Having experienced professionals is the cornerstone of a successful roofing crew. Nowadays, more than 90% of businesses use social media for recruitment. Your roofing company’s reputation matters to employees than ever before. It can have adverse effects on the quality of employees you bring on board. Statistics reveal that over 80% of job seekers were influenced by reviews when making application decisions.

Attract Potential Investors

Attract Potential Investors

Apart from money generated via sales, your business requires banks or valuable investors, mainly if you are a start-up. You can only get such investors if the business is profit-making. Before investing, the investors will do a serious background check on your roofing business. Positive client feedback can help you secure the much-needed funding for expansion and growth.

Major Online Review Platforms for Roofers

BlackStorm Logo

At Blackstorm Roofing Marketing, we do everything possible to improve your bottom line. Our goal is to generate, respond to, and monitor online reviews using our online reputation management expertise. To get reviews, we place a link on your roofing website’s footer to encourage customers to leave feedback. To monitor reviews, we allow notifications to alert when a new study is published. We generate reviews for roofers on the following online directories including but not restricted to:

Proven Online Reputation Management Tips for Roofing Contractors 

Claim All Your Online Reviews

Your roofing business must claim all listings in major online directories. Claiming your roofing Google My Business listing is not enough. Besides, you want all your details to be consistent and accurate across the web; regardless of how a prospect finds your website, they will always get the correct contact details.

Ensuring that your contact details are accurate will establish trust with clients and make your online listing more legit.

Suppose a homeowner comes across your listing on a review site or directory and later calls your business only to find that your number is no longer in service. In that case, they are going to assume that you have shut the doors or they have dialed an invalid company. Either way, it does not create a good perception of your roofing business.

Another reason why consistency across listings is crucial is that search engines like Google look at the consistent information to determine whether or not your business is valid.

Suppose there are several phone numbers and addresses across Yelp, Angie’s List, and other online directories. In that case, Google will not reward your business with high rankings since it will appear less legit.

Lastly, when you claim all your roofing business listings, it gives you more control over them. Besides helping you update your contact details, it will provide you with an opportunity to optimize and edit your business description, respond to reviews, and include photos.

Monitor Online Presence of Your Roofing Business

The first step of online reputation management for roofing contractors is listening to what prospects/clients are saying about your company online. As part of the monitoring process, watch other roofers, write down their internet marketing strategies, and manage their digital reputation. Next, you can test and implement some of your competitor’s strategies in your roofing company and see what will happen over time.

Generate Great Content

A big part of ORM for roofers revolves around controlling what customers see when they find your roofing website online.

When a property owner looks for your company name, ideally, your roofing website should be the initial thing that pops up, plus the listing of online directories and social media links.

By optimizing your social media profiles, business listing, and roofing website, you can rest assured that customers will find the desired information when they research your company online.

As a roofing contractor, you have a wealth of knowledge you want to share with your customers. Your average homeowner may not understand why a metal roof is a preferable option to asphalt shingles for their roofing needs or why roof maintenance is crucial to increasing the longevity of their roofs.

This is the type of content to publish on your social media pages and roofing website.

Seek More Online Reviews

Reviews are the first things customers look at when deciding whether or not they want to book jobs with your roofing company.

Let’s face it. There are a lot of factors that property owners consider before hiring a roofing contractor. It is not like going to buy sausages or fruit salads at your nearest store.

The roof is the only thing that stands between the harsh elements and your home, and you want to hire a reputable roofer to take care of it. If your roofing business doesn’t have reviews, it will be hard to attract new customers online.

This implies that you should work hard to get more online reviews. Although you shouldn’t pay your clients to leave a good review, asking them to leave a review is generally acceptable.

Asking is a superb way of getting more reviews. While most homeowners won’t leave a review, the vast majority of them will write a review if you ask them.

Respond to Every Review

Respond to Every Review

Seeking more online reviews will go a long way in enhancing your company’s reputation, but don’t relax; you need to respond to these reviews. It is crucial to respond to every review, whether negative or positive.

When you respond to negative reviews, you share your side of the story to the reviewer and anyone who may across it online. Unhappy clients will not know what happened, but sharing your side of the story will diffuse the issue. One of the best ways to respond to a bad review is to invite the reviewer to discuss the problem offline.

Ways to Manage the Online Reputation of Your Roofing Business

Your online reputation is a crucial, complex part of how clients perceive your company, and you should manage it. Based on the uniqueness of your business, here are the three approaches to online reputation management you may try:

  • DIY -getting, monitoring online reviews without professional assistance.
  • Outsourcing an online reputation management agency like Blackstorm
  • Lawyer up in case a competitor posts a fake review on your roofing website.

Why it’s Time to Allow Our Professionals Handle The Online Reputation of Your Roofing Business.

Over 80% of prospects trust online reviews, social media comments like they do with personal recommendations. That said, even a single star jump can bring in new clients and boost your company’s profits. What prospects/customers say online will have a significant impact on your bottom line. Your potential clients first check online reviews before hiring a roofing contractor, and that trend is likely to continue.

Our experienced professionals can help you leverage reviews to maintain a vibrant reputation and bring in new business. Our review monitoring and reputation management programs are two activities we can handle to free up your time and focus on growing your roofing company. Our experts have many years of experience doing roofing reputation management right.

Property owners are looking for your roofing business online. Take advantage of this chance to display your vibrant online presence and obtain more clients. Start your roofing business online reputation management and unlock your online potential.

If you need reputation management services for roofers, reach out to set a free strategy session with our team of experienced growth coaches today!

Categories
Growth Strategies Lead Generation Marketing Promotion SEO

The Ultimate Guide for Commercial Roofing Marketing in 2020

Increasing roofing sales is the fundamental objective of countless contractors, small and large alike. Finding new prospects to book jobs with your business is a crucial part of the whole sales process. It may be hard for some contractors, but if your goal is to improve your roofing sales, you need to consider which marketing strategy will be ideal for your target clients. 

As a roofing company owner, you know that booking jobs is essential to your success and growth, and many other roofers wonder if there is something specific they can do to improve their close rate. Do you offer exceptional roofing services or products but aren’t attracting the right clients to book jobs with your business? That’s okay. 

This post will provide valuable roofing sales strategies to raise your presentation game so your company can secure more jobs than ever before. 

Professional roofing Image

Convey a Professional Image from the Word Go

An effective roofing sales presentation is much more than offering information about price or services. From the time you drive up to the building, everything about your behavior and appearance matters, including the clothes you wear on a material day. Dress appropriately, show respect to the homeowner and their building and remember to carry all your marketing materials, from video presentations to brochures, ready to go.

Focus on Educating, not booking a Job 

While many roofers focus on closing and pitching, ensure that you take time to educate your client about your services or products. Of course, you want to leave with a signed contract, but also you don’t want to remove the power of deciding for your client. According to a roofing contractor, over 90% of homeowners said the roofer they hired explained the essence of artistry and plan for achieving that objective. 

The client will trust you more if they feel that they are making a well-informed decision regarding your roofing services. Act as an expert and guru-which you are! During your presentation, discuss how the roofing process works, what the property owner can expect, and the benefits of quality materials and artistry.  

Differentiate Your Roofing Business from the Pack 

There has to be something that sets your roofing company apart from the rest out there. If not, why should clients turn to your business for their roofing needs? One of the most effective roofing marketing strategies is to discuss what makes your business a better option than other local roofers, whether you can handle complex projects or your crews.

In the modern business environment, the easiest way of getting ahead of rivals is to specialize. Maybe you can concentrate on using uncommon roofing materials. Perhaps promote a different roofing style. Whatever you opt to specialize in, focus on it as a way of getting ahead of the curve. Make your roofing business visible to your target demographic.

Evoke Scarcity

No property owner wants to hire a roofing contractor who struggles to get by, right? Everyone wants to partner with a roofing company with a consistent business since your customers understand that well-booked roofing contractors do an exceptional job.

Use this line of thought to create scarcity, if applicable, to your roofing company.

Here’s how you can do it.

If you are super busy, then portray that fact off! Show your ever busy schedule in your online profiles, like social media, and even during a conversation with the client. Scarcity can help to increase closing rates dramatically. The point here is to assist your leads to realize that they need your services more than you can offer them.

Referrals to Increase Roofing Sales

Use Referrals to Increase Roofing Sales 

When it comes to booking roofing jobs, never undermine the power of client referrals. Your prospects will be more comfortable partnering with you if you can show the testimonials from previous customers. Referrals are the building blocks for any roofing business that wants to increase sales. Nothing speaks louder to property owners more than the previous customers that you serviced. Make sure that you use such referrals when discussing with the homeowner.

Serve Your Existing Roofing Customers

One of the most straightforward but useful tools in your roofing sales arsenal is your current customers’ list. If you want to increase your closing rate significantly, then pitch to those customers who already know you.

Consider getting in touch with your existing leads through telephone, emails, or even flyers to inform them about any seasonal offers, discounts, or promotions. You have already developed trust with your existing customers, so leverage that network to boost your roofing sales.

Financing on roofing to Attract More Clients

Offer Financing to Attract More Clients 

Roofing is a considerable investment in your commercial or residential property. So to reduce the cost a little bit, provide pre-qualification and financing. Financing is the best option for property owners who need a new roof but don’t have enough money. As a roofer, make sure that you do whatever is possible to fit your client’s budget.

Listen and Understand Your Ideal Roofing Customer

As a roofing contractor, you can learn many things by listening to your customers. Ask yourself this question; what challenges is my ideal customer facing?

Your typical customer is possibly anxious about the state of their roof. 

What anxieties and frustrations do your roofing customers have?

  • Maybe they are frustrated because their roof looks unappealing?
  • Perhaps their family is stressed because of a leaking roof?
  • Maybe snow has spilled on their top, and they need to have it removed fast.

Listening and understanding the problems of your ideal roofing customers puts you in a superior position. You can create a superb sales copy and address the issues in a relevant and super focused way.

Many times, roofers take for granted the power of creating meaningful relationships with their customers. Remember, you are partnering with people on the most crucial belonging; their home.

Show Clients Their Warranty Options

Warranties can be nerve-wracking and confusing for your customers; make sure you educate them about your warranties. Information is the best weapon when it comes to closing a roofing sale. The more details your customers have about your warranties, your process, and what you can offer on the site, the more they can entrust you with their roofing projects. A contract can ease a lot of fears and worries in homeowners. Explain all your warranty options and assure your prospects that you will be there for them always. 

Come Prepared

As a roofing contractor, you already know that your job is inherently visual. In simple terms, your customers want a roof that looks good, and anything that you can do to give them this assurance will go along in closing the sale. This implies that you should come armed with brochures, a portfolio, and other marketing materials so that you can show potential customers what they can expect.

By doing so, you will create trust between your business and the homeowners, assuring them that you are concerned about upgrading their homes. When you come prepared, you place yourself as a more interactive and professional option. This alone will improve your business brand image in customers’ eyes, assisting you in attracting many clients and growing your business.

Sell Your Unique Value

Do you have twenty years of roofing experience? Do you have specific certifications or an excellent portfolio? Always make sure that you build your roofing sales pitch around your unique selling point. Simply put, you want to do everything you can to distinguish yourself from the competition. In doing so, you can rise above other roofers in property owners’ minds and gain the much needed competitive advantage. You want to ensure that your business name is paramount when clients think of roofing services, and an excellent way to do that is to promote your unique value.

If your customers have ever had a poor experience with roofers in the past, make sure that you differentiate yourself from such roofing contractors. Make sure that your meeting with potential customers is professional and educational. 

By promoting yourself as an authority in the field, you will gain your prospects’ trust and utilize your unique selling point to win more customers. 

You can also promote your unique selling point in various ways. For instance, if you use high-grade roofing materials, you want to make this known to property owners. Don’t just mention that you use high-quality materials, but instead discuss what benefits it can offer them. By proving that these materials are the best for their home, you will differentiate from the competition and close a deal.

Provide Amazing Roofing Experience

Always Over-Deliver and Provide Amazing Roofing Experience

Suppose you want to make sure that clients book jobs with your roofing company, again and again, over-delivering is paramount. Providing a terrific service that makes your clients happy is one of the effective ways of improving your closing rate. Why is that so?

Since your leads first do their homework on your company before contacting you, they ask their family and friends, read reviews, and check out your previous completed projects.

When offering an exceptional roofing service to clients, don’t view it as a short-term project. Instead, make a long term investment in your client and establish an opportunity for repeat business. Customers should obtain the same experience, no matter how small or big your roofing company is. Consistency is one other essential element of service to your clients.

Ask For the Roofing Review

Ask For the Review

We live in a society that values social proof. For this reason, your business profiles must show great reviews.

Always remember to let your customers know you appreciate and require reviews from them. Ensure that your happy customers still pen down a check on your online profiles (such as Thumbtack and Yelp).

Give Freebies as Much as You Can

Everyone loves free stuff; the more you give, the more favorably potential clients will likely perceive your brand in a positive light, leading to more roofing sales.

Examine your current offerings. Is there something that you can give out for free? For instance, you can opt to provide free roof inspection after a storm or hail damage to customers. This will tempt such homeowners to book jobs with your company afterward.

Provide Multiple Payment Options

Provide Multiple Payment Options as Possible

Okay, so your roofing company accepts credit cards. What about PayPal? It would be best to give your customers numerous options on how they pay for products or options.

Never allow your customers to get stressed on how they will pay your company! Instead, you want to be a dream roofing contractor with multiple payment options and no stress regarding high-quality workmanship.

Be Real

Potential clients like to book jobs with roofers who feel real. Don’t be afraid to throw your ordinary look into your sales pitch. Perhaps you can give your client a brief history you have with the company. Discuss your passions, hobbies, or family. Come to your client’s level and talk casually.

The Bottom Line

Finding an efficient roofing sales strategy does not have to be an uphill task.

With this post, you will be closer to developing the right sales pitch and win over property owners and grow your business. Whether your roofing company is new or has been operating for some time, you can benefit from the tips given in this post. What’s more, by perfecting your sales pitch, you will attract more customers and grow your roofing brand.

It’s time you get serious with your roofing sales strategy! With the right plan in place, you can take your roofing company to the next level.

If you follow the tips discussed in this post carefully, you will have a chance to boost your closing rate.

If you are hungering for a continuous flow of qualified leads, create a roofing website with powerful SEO strategies. Blackstorm Roofing Marketing is an excellent option to fuel your business growth to the next level. Please schedule a free strategy session online with our growth expert, who will help you develop a clear plan to boost your roofing sales today!