In an industry where the competition claims the top spot, it’s challenging to differentiate and build your roofing brand. Difficult, but not usually an impossible task. With so many roofers across the U.S, you need to know what separates your business from the crowd. Competing with other roofing contractors requires a lot of persistence and hard work. Still, you also need to search for ways to outrank your competitors. Fortunately, this post will explore simple ways to make your roofing business stand out from the crowd.
1. Market Your Roofing Business Properly
Good marketing is an inexpensive and effective way to obtain clients and set your business ahead of the competition. Roofing marketing is more than standard digital marketing. It concentrates on creating a high-quality online presence to bring in new customers/ leads. Marketing through social media and roofing websites helps you to set an online presence unique from other roofers. It is an excellent opportunity to set your business from others and stand out from the rest by improving your roofing brand.
Marketing plays a significant role in bringing new business. Referrals can maintain your business, but crafting and implementing a cut-throat marketing strategy can help your roofing business stand out from the crowd. Having a roofing website is not enough anymore. You can slap the web address on your business card and other marketing materials, but what impresses prospects/ clients is how they interact with you on social media networks. Here are some tricks that will help you make most out of your social media profiles:
- Post at least once a day
- Respond to comments on your posts
- Share crucial posts
- Ask clients for recommendations.
Don’t forget to use more visual social media platforms like Instagram. Instagram is an excellent place to showcase your crew’s progress on the latest roof installation project. Showing your technicians in action portrays your team’s dedication, creating trust even before you meet the prospect/client.
2. Refresh Your Roofing Website
A good roofing website is a useful roofing lead converter and generator. If you have a roofing website but have not paid attention to it, you should take the time to revamp your website.
Your roofs work flawlessly and look spectacular, but if your roofing website appears like the web equivalent of mossy, dirty cedar shingles, you are missing out on new customers.
You want to ensure that when a prospect finds your business online, your roofing website, engenders trust that you are a reliable, reputable roofing company. If you have a static roofing website, then your business is missing significant sales and marketing opportunities every day. Here are a few strategies to look at to increase your roofing website lead conversion and capture performance:
Look at Your Keywords, Search Engine Optimization, page descriptions, and URLs
If these are non-existent, outdated, or don’t concentrate on the services you offer, you have to work harder because you are missing significant opportunities to get organic search traffic that could bring new customers.
Ensure that you have lead conversion capture points on your roofing website
Does your website have options for asking a roofing estimate or contacting your business? If not, they require to be added to the strategic places on your roofing website so that you don’t lose prospects that would instead fill out a form then call you.
Add photos of your roofing projects
You need to create a portfolio of roofing projects and a page to portray them on your roofing website. Prospects want to see your work before they decide to schedule a meeting with you.
Gather and Showcase Customer’s Testimonials
You can brag all day long that you are the best roofing contractor ever, but if no client backs up your claims, it doesn’t hold any ground. Reach out to your customers and see if they are going to give you a testimonial, then later post them on your roofing website.
Most of these changes stated above need technical assistance. Investing in revamping your roofing website is an investment that pays off in the long term. Consider performing a website audit to determine what tweaks will offer most out of your marketing dollars.
3. Create and Post Helpful Roofing Content
Just like the roofs, your website requires maintenance too. Prospects will begin researching online before contacting any roofing business. It would help if you positioned your business as an authority on all matters roofing in your area. One way to achieve this is to share and create content that helps property owners with decision-making and research.
Here is how you can accomplish this:
Write a roofing blog
Start blogging about tricks, advice, and tips affecting roofing in your local area. This does not imply that you have to blog daily, but remain consistent with your posting schedule. Over time, such blogs will drive relevant traffic for your business and establish trust with the local community.
Post on Social Media
Having a Facebook page for your roofing business does not mean much if you never take time to update it. Same case for Twitter, Instagram, Houzz, and other major platforms. In fact, having such pages and allowing them to gather dust will adversely affect your roofing business. Roofing contractors having social media posts is nowadays a rule, not an exception, particularly with younger property owners.
Launch Short-form roofing Videos
Use your phone to capture videos of ongoing tasks; create 30 seconds DIY roofing installation videos, or develop client video testimonials. Such videos will help your potential clients and generate relevant traffic and interest to your roofing website.
4. Develop Marketing Partnerships
You don’t have to market your roofing business alone. Find general contractors, roofing stores, and suppliers that will collaborate with you to sell your services. Creating a good rapport with contractors who do offer a lot of services in your area is an excellent way to generate new leads and establish a strong referral network. Identify a way to make this relationship mutually beneficial, and it will improve your roofing sales significantly.
5. Include something extra in your roofing estimate offer.
Every roofing business in your region likely offers roofing estimates. Consider what you might add to your estimate to make your business stand out from the crowd. Perhaps put it like a roofing audit instead of an evaluation. Or maybe you can collaborate with an energy-efficient company for a complete home energy usage audit, which is a component of roofing. There are endless possibilities here. Your team needs to sit and think about what your company can do differently.
6. Use Innovative Roofing Equipment
Having affordable, reliable equipment is a must if you want to operate a successful roofing business. But that’s standard knowledge.
Stand out with innovative, advanced equipment that assists your technicians to work smarter, not harder.
Providing your crew with equipment and tools that not only equips them but also helps homeowners can improve the chances of your roofing business succeed.
Set Your Roofing Business Apart From Competition Today
Should you require assistance or advice on creating your online marketing strategy or revamping your current roofing website, kindly schedule a free strategy session with our experts to know how we can make your business stand out from the crowd today!