Without the right keywords, you cannot get customers for your roofing business online. It is essential to rank or advertise for the right keywords so that you can get targeted visitors and convert them. The keywords that you choose for your website can make or break your online marketing plan.
The question is, how to find the right roofing keywords?
If you look at the search count, you might end up picking keywords that are not targeted for your roofing business. If you look at the targeted keywords, you might end up choosing one which might not have a high amount of searches. That is why; you need to follow the proper procedures to select the right roofing keywords.
We will share a detailed guide which will help you with the same. It will inform you of the keywords which you should choose for your roofing business.
Let us first help you understand how to determine the value of the keyword. Only then, you can choose the right ones.
How valuable is the keyword?
The value of the keyword is dependent on two factors. It is the search volume and CPC. CPC stands for cost per click. It means that if you try to buy traffic for that keyword, it is the cost that you would have to pay for each visitor. You can find all these numbers in a Google Ad’s account by looking at the Google Keyword Planner.
Keyword value = number of searches per month * CPC
Let us give you an example to help you understand more.
If you consider the most searched roofing keyword in the United States that is “Roofing,” the number of monthly searches across the nation is around 350,000. The cost per click is about $8. It means that the keyword value is approximately $3 million per month. It means that if you start ranking for this keyword, you will get visitors worth hundreds of thousands of dollars each month-although this example isn’t feasible unless you can offer roofing products/services to everyone searching nationwide.
Therefore, when choosing keywords for your roofing company, it is essential to choose ones that have high keyword value. It will ensure that you get enough visitors to make it economically viable for you to rank for that keyword.
Now that you know the premise of choosing the keywords for your roofing website, it is time to understand the different types of keywords you can choose from.
What are the different types of keywords?
Did you know there are three types of keywords that you can choose from for your roofing business?
The three types are trophy keywords, longtail keywords, and LSI keywords. We will go into the details of these three types to help you understand how to choose keywords for your roofing business.
1. Trophy keywords:
Trophy keywords are characterized by the highest value among all the keywords relevant to your website. If you operate in Miami, the trophy keywords would be “Miami roofing” or “Miami roofer” or “roofing Miami”.
It is generally a combination of the industry in which you are operating prefixed or suffixed with the city name.
The other trophy keywords, in this case, can be something like “roofing contractor Miami” or “roof repair Miami”. It depends on the keyword value. You have to calculate the keyword value of all the relevant keywords, and the top 5 can be considered as the trophy keywords.
2. LSI keywords:
LSI stands for latent semantic indexing. Google uses LSI keywords to display relevant search results. It means that the same keyword can be varied according to the user to find the roofing companies or any other such businesses. That is why; it takes into account the LSI keywords that you use. LSI keywords in case of a roofing business can include keywords like:
- Best rated Roofing contractors in Orlando
- Concrete roof repair in San Diago
- Asphalt roofing contractors in Memphis
- And so on
The LSI keywords are precise and might have a lower keyword value. However, the advantage of LSI keywords includes:
- Highly targeted traffic
- Little competition
- Quicker ranking time
That is why, in spite of the low volumes, you cannot ignore LSI keywords. They would be the first ones to bring traffic to your website when starting a roofing SEO campaign.
3. Longtail keywords:
Once you are familiar with the trophy and LSI keywords, now comes the time to choose the longtail keywords. These keywords include keywords like:
- How much is roof leak repair in Dallas
- Roof replacement cost in Nashville Tennessee
- Roofing contractors that repairs leaks in Denver
These keywords have a keyword value, which is generally lower than that of trophy and LSI keywords. However, it is still valuable because these are prospects with buying intent.
Generally speaking, it is advisable to choose keywords spread across all these categories. However, one thing which you have to remember is that you should not miss out on any trophy keywords. These can give a real boost to your business.
Some Examples of Roofing Keywords:
Now that you know the three types of keywords and how you can calculate the keyword value, we will share with you some examples of the keywords which you can choose from. These are specific to Miami, and you can replace the city with the city in which you operate.
- Roofing Miami
- Roofer Miami
- Miami roofer
- Roofing company Miami
- Miami roofing company
- Roofing contractor Miami
- Roofing company near me
- Roofing contractor near me
- Roof repair company Miami
- Miami roof repair company
- Residential roofer Miami
- Commercial roofer Miami
These are some examples of the keywords which you can choose from for your roofing business. Once you replace Miami with your city, it is essential to look at the keyword value once again to ensure that you choose the right keywords.
How many keywords should you target for your roofing business?
Your aim should be to target as many keywords as possible. As long as the keyword value makes economic sense, you should target as many keywords as you can. The things which you should look out for include:
- Is the keyword targeted to your business?
- Do you provide such a roofing service?
- Is the keyword value that enough?
After you find answers, it would become easy for you to choose the right keywords. One thing which you need to keep in mind is that the keywords should be a combination of trophy keywords, longtail keywords, and LSI keywords.
So, if you’re struggling to choose roofing keywords for your website, you can use this guide. It will ensure that by spending little time, you can find a long list of keywords. As a result, it will very easy for you to rank your website for relevant keywords and get customers online.