Engage Prospects, get qualified Leads and boost Your sales with Roofing Videos
Video advertising is the new method of conveying the message about your roofing business, products, or services. Prospects/ clients like videos because they are entertaining, simple to digest, and engaging, and roofing marketers love it because it can give a high Return on Investment (ROI) across many channels.
If you want to get more leads, then you must invest more time online. Most roofing contractors focus more on roofing SEO, but the most underutilized aspect of optimization is video roofing marketing; undoubtedly, video roofing marketing is the newest kid on the block. You may still have doubts. Is it worth to consider using videos to promote my roofing business? The answer is simple: yes, it is worth it. Other roofers are doing it, and it is the most effective and versatile roofing marketing tool out there.
Here are some reasons why you should use video roofing marketing right now.
Roofing Videos Boost Conversions and skyrocket Roofing Sales
Roofing videos can make you good money. Adding such a video on your landing page can increase your conversions by 80%. Videos can also cause a direct increase in roofing sales.
Studies show that 74% of prospects who watched an explainer video about a service or product subsequently purchased it.
Videos are great for conversions because they tend to keep people around for a long time in your site (increases dwell time). This is particularly true for people who are not good readers. Supposedly prospects/ clients watching a video stay around three minutes more if there is a roofing video.
Roofing Videos Help you to widen your Reach & Coverage
With video marketing, you will be able to reach millions of prospects who are searching for roofing services/ products in your area. It will open up the worldwide market for your roofing business.
Roofing Video Marketing Will Make Your Business More Competitive
Videos are great in getting all sorts of information across your prospects or clients, and if you think based on practicality, an explainer roofing video can make a huge difference when educating customers on the pros and cons of a particular service or product. By using unique kinds of media and storytelling, you can quickly grab people’s attention and hold it while remaining entertaining. As a roofer, you may want to use an explainer video to stand out in the marketplace.
Videos Help to Improve Your Roofing SEO
More than 80% of total traffic will consist of video by 2021 (Cisco)
Search engines love roofing videos since they perceive them as high-quality content, so using videos on your roofing web pages can work wonders for your roofing SEO-as long as the videos are well- optimized. You can optimize your roofing video by incorporating the relevant keywords, a strong headline, and meta-description.
Roofing Videos Build Trust
Trust is the foundation of sales and conversions. However, building trust should be an objective on its own. The whole idea of roofing marketing revolves around building long-term relationships and trust. Stop selling and let prospects come to you by providing them useful and interesting information.
“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.” (Mark Schaefer)
Video content will ignite emotions and engage prospects. So, if you are serious about marketing your roofing company, you must invest in making high-quality roofing videos.
With the discovery of YouTube and its compatibility with HTML, videos have become a crucial asset for roofing contractors. Roofers are using videos to generate more roofing leads online. If your roofing website does not have a video, then you might be losing potential leads/ clients.
Where Can You Put Your Roofing Videos?
YouTube
YouTube is, no doubt, the largest video platform in the world. Google owns it, and thus, it is connected to its search results algorithm. When a prospect/client type a key phrase like how to get a commercial roofer, you will note that videos will be part of your search results displayed on Google.
Facebook is another excellent platform for roofing videos. It allows users to upload the video files directly to its servers and later publish it on your roofing business page. Generally, if you already have a video on YouTube, sharing it on Facebook will help you get more views and, ultimately, more leads.
You can also cut 15-seconds roofing video clips and upload them on Instagram. This will help your social media signals and have a positive influence on your roofing website.
Final Thoughts
Video is the most popular form of content marketing, and the truth is that it will continue to rock for many years to come. It provides a fun way of getting close to your prospects and giving them a glimpse of what your roofing business is offering to clients. As a roofer looking for leads online, videos can help you stand out as an authority in your field and attract more clients. If you want to get more qualified roofing leads online but don’t where to start, feel free to schedule a free strategy session with marketing experts today.
