In 2020, the number of smartphone users will hit 3.6 Billion globally, a 9.4 % increase from 2019. More than 80% of Americans use smartphones to research products or services online before making a purchasing decision. More and more, property owners are browsing the internet on their smartphones out of convenience as opposed to sitting down on a large desktop or laptop computer. Most roofers are optimizing their websites for mobile devices, but that does not imply that their sites are meeting the user’s needs.
To ensure that your roofing website is meeting the required standards, here are the seven responsive design practices that will help your site offer topnotch user experience across all mobile devices in 2020.
Prioritize and Minimize
Limited by size, smartphones don’t have much space to work with when it comes to imagery and content.
When you consider the desktop version of a website, there is a need to break down the details into sections. Consider these sections as paragraphs in a news post. This way, you will be able to read any parts of the page without any confusion.
Due to size constraints, you need to arrange your information in the order of importance to help users get brand messages on the screen of their mobile devices. It is tactics like these that will assist you in organizing the mobile hierarchy strategically to improve users’ details that they need first. To brainstorm particular solutions, work with a reputable roofing website designer to explore all the questions to set you on the right path to refreshing your roofing website mobile layout.
Make sure that Your Call to Action (CTA) is Easy to Find
Your roofing website probably has a specific main call-to-action you want property owners to complete. Maybe it’s a schedule a consultation or request for a free roof inspection.
To drive customers to complete this action, make sure that your CTA is prominently featured throughout your website, particularly on the desktop.
If you are monitoring your CTAs, you will note that your navigation button is one of the fundamental ways property owners visit the gateway page where they will convert. So naturally, it is essential to have that button there at all times.
One of the best opportunities roofers tend to overlook is ensuring that their CTA is simple to find and clear on mobile. Making your CTA easy to find and clear is beneficial to mobile users because they will not be forced to wait for a different page to load, which can be problematic because of the internet speed or bandwidth.
Utilize Scalable Vector Graphics (SVGs)
Scalable vector graphics are mandatory for any responsive design roofing website that is using icons or illustrations. Unlike image files (PNG/JPG), SVGs are easily scalable.
You can rest assured knowing that any graphic or icon will provide unique user experiences without worrying about pixelation or resolution. Furthermore, scalable vector graphics have a small file size and thus helping your website to load faster.
Standardize Clickable Buttons and Areas
On mobile, links and buttons will be tapped using a finger, not precisely by a mouse click, so your interactive region must have a large area to accommodate this difference!
How large should they be?
It is highly recommended that a clickable element in a responsive website design should be 48 pixels in height.
This implies that you need to optimize for form inputs, buttons, card layouts, inline links, navigation links, and more.
This will assist in ensuring that there are few errors in navigation through your roofing website, thereby reducing potential frustration and keeping prospects engaged.
Different devices have various image size requirements.
For example, a desktop page may need a 1200px image at full resolution, while its mobile version may only require a 400px width image.
For optimal performance, you should use different versions of the same image for desktop and mobile.
The final result is that different image sizes will show at various specified device dimensions. Depending on your roofing web page, you may find you require a few image variations.
It is crucial to think about your website’s legitimacy across devices and platforms, but on mobile, you require to be keen on your prospects/clients’ readability needs.
If prospects cannot read your unique value proposition or your posts, they are not likely to stay glued on your site.
You want to ensure that the content is simple to read and fully optimized for your mobile device size, so prospects are not left squinting.
This also implies considering the typefaces you would want to utilize in your site, and whether or not they would make bad or good legibility on the mobile screens. Make sure you balance the body and headings font to fit the size of the screen too.
Take Advantage of Mobile Devices Features
On smartphones, prospects /clients can perform various tasks. They can make calls, open apps, and send messages- all these functions are delivered directly from their browsers. As a roofer, you can take advantage of such capabilities on your roofing website to improve the mobile experience for your users and increase conversion rates.
For instance, when a desktop website, you can add your phone number. You can still list your phone number in a clickable area that will instantly prompt a call when clicked on the mobile version of that site. The concept can also be applied to email addresses with an auto-filled recipient when a prospect clicks.
Get a Responsive Roofing Website Design Today
In this day and age, roofers will be required to have a mobile-optimized roofing website to stay ahead of the competition. More than half of the total website traffic comes from mobile devices. By checking your website with these responsive design best practices, you will be able to determine whether it offers a quality user experience to mobile users or needs some adjustments.
Do you need to revamp your roofing website to make it more responsive or want to develop a responsive site from scratch? Schedule a free strategy session with our web designers to get a roofing website that will operate optimally across all mobile devices.