Don’t Become a Victim of These Roofing SEO Myths
Roofing SEO is dynamic, and as a roofer, it can be challenging to keep with the constant changes.
The constant changes in the Google algorithm mean that false theories are floating around.
It’s effortless for roofers to fall prey to these inaccurate SEO facts doing rounds in the mainstream media.
Furthermore, there are so many digital and roofing SEO agencies that promise you heaven before delivering any value. “You said you wished to triple your organic traffic; you never specified whether it had to be from prospects/ clients interested in your service or product.”
Professional SEO agencies do not work this way.
Blackstorm Roofing Marketing team works hard to ensure that roofers dominate search engine rankings, improve their online presence, and boost their traffic.
Without further ado, here are the conventional roofing SEO myths exposed!
Myth #1: Roofing SEO is Dead
This misconception is widely spread by online marketers every time after Google updates their algorithm. Such marketers sway roofers to sign up for their YouTube Ads/ PPC adverts instead.
But the truth is that Roofing SEO works!
For instance, our roofing SEO agency has helped many roofing contractors to increase their revenue and traffic.
Besides improving organic traffic, the processes involved in crafting an SEO strategy will enhance growth in various ways.
For example, market research is also keyword research. Mobile accessibility, user experience, site security, and speed are essential components of a good SEO strategy.
Myth #2: Roofing SEO Takes Long To Produce Desired Results
SEO is a long-term plan for your roofing business. Roofing websites can be compared with large buildings in that your foundation must be strong to handle your future growth.
After one month of building, a real estate investor would not say, “where is the skyscraper built? I see you have squandered all your time laying the foundation, drawing architectural patterns, I want my complete building now!”
Building on a haphazard foundation and applying black-hat SEO tactics to rank high in search engines are poor Roofing SEO long-term strategies.
Truth be told.
It takes time for your roofing website to build trust and credibility. A professional Roofing SEO agency task is to plan and implement a strategy that steadily improves your organic search rankings without using orthodox or unethical techniques to achieve results.
Myth #3: Doing In-house Roofing SEO is cheaper than Hiring an Agency
Most roofers wrongly think that hiring a reputable SEO agency is expensive than an in-house SEO team.
Let’s face it.
If you hire an in-house SEO team, you will end up paying salaries, medical schemes, retirement benefits, plus other accrued benefits. You will end by paying more than your roofing business will gain.
Hiring an SEO agency comes with a lot of advantages. First, your roofing business will benefit more from the hands-on experience that these professionals are likely to bring on board. Since they have helped many roofers in the past, they will be able to identify SEO pitfalls that are affecting your organic search rankings.
Without proper SEO tools, your in-house team will not be able to deliver desired ranking results.
Unfortunately, you may not have the resources to purchase the tools needed for SEO. Luckily, hiring an SEO agency will help you take advantage of these tools at a fraction of the total cost.
Myth #4: Your Roofing Website Will Never Rank on #1 on Google
The truth is that you may not rank for keywords that are not important to your roofing business.
Let’s say your roofing business sells customized concrete roof tiles. You would rank on the first page of Google for “concrete tiles”(If you do, contact us), but neither your business would want to.
The majority of customers searching for “concrete tiles” will not convert to your roofing website. Someone looking for custom concrete tiles is likely to be a qualified lead.
A Reputable roofing SEO agency will help you get the right keywords that will bring relevant traffic to your website.
Myth#5: Roofing SEO is Unpredictable
Google algorithms are dynamic, and no one can tell how they are likely to affect your roofing website.
Discouraged? Don’t fret. This gives you another reason why you need to hire a reputable Roofing SEO agency.
Reputable Roofing SEO agencies excel in sharing techniques, results, and strategies because validating the benefits of SEO is a collective objective.
Besides having a bucket full of certifications, Blackstorm Roofing Marketing experts spend more time analyzing search trends, reading search engine news, and testing new SEO techniques.
Myth #6: Tool X Will Solve All Your Roofing SEO Problems
There are many Excellent SEO tools available in the market today like Semrush, Ahrefs, and KWFinder, amongst others.
Unfortunately, none of these tools can solve all your SEO problems at once.
The best they can do is to audit your roofing website and give recommendations on the things that you need to fix.
The problem that roofers face is knowing how to implement changes recommended by such tools.
That’s another reason to hire a roofing SEO agency to execute such changes.
Myth #7: I can buy my way to The Top of Google Results
Many roofers still think that they can trick Google to improve their rankings while bypassing an SEO agency.
Some roofing contractors have even gone further to purchasing social media shares to make search engines believe that their roofing websites are famous. They forget that Google is brilliant and can tell whether the traffic is artificially or organically generated.
Say Goodbye to Roofing SEO Myths
Roofing SEO is ever-evolving, and what is true today may become a myth in the future. As a roofer, you may not know what works and what doesn’t. Also, trying to educate yourself on SEO matters may take much time that you have used to run your business.
What You Get When You Partner with Black storm Roofing Marketing Team for Roofing SEO
Blackstorm Roofing Marketing enjoys a pool of talented SEO experts who make roofing marketing their business. The team thrives on developing winning roofing SEO strategies that bring clients to you.
Here is what you will get after hiring to do Roofing SEO for your business:
- Transparent SEO monthly reports that are easy to understand.
- No hidden charges (we stick to our initial quote)
- No Long Term Contracts
- Proven Track Record.
If your roofing does not have an SEO strategy in place, then you are missing out on potential leads, prospects, and booked jobs. It’s time to scale your roofing business!
If you want to know more about how SEO can benefit your roofing business, don’t hesitate to schedule a free roofing SEO strategy session with us today.