Increase Conversions, Connect with Your Clients, and Generate Quality Roofing Leads with these Simple Roofing Business Growth Hacks!
Do you feel like your roofing company is not attracting the number of clients it should?
Do you want your roofing services or products to be known by the target market or local community?
If so, your search stops here.
The roofing industry is composed of approximately 150,000 roofers.
In such a competitive environment, it can be daunting to spot ways to grow your roofing business.
In this post, we will discuss ten easy and yet little-known tricks to grow your roofing company. Increase brand awareness and dominate search engine rankings.
Without further ado, let us dive straight into the tips!
Want to Double Your Roofing Sales?
Tip 1) Give Your Roofing Website a Makeover
Looking for another trick to grow your roofing business? Launch a robust roofing website.
Your roofing website works more like a business card. It gives your prospects/clients a quick overview of what your company offers.
Your roofing website can either break or make your business and can even determine whether your visitors will call your business or purchase services.
As a roofer, you need to perform a website audit to determine whether your current is interactive or not.
Some of the issues that affect your roofing website include loading time, broken links, and mobile compatibility
A solid roofing website should be clear, informative, easy to navigate loads faster, and free of spelling or grammatical errors. It should also be responsively designed so that users can access it easily on mobile devices.
If your roofing website loads slowly, it is hard to navigate and cannot be accessed using mobile devices, and then it seriously needs a makeover.
BlackStorm Roofing Marketing team will help you to create a stunning roofing website that will drive quality conversions, and leads, and drive relevant traffic to your business.
Tip 2) Take Advantage of Local SEO to Grow Your Roofing Business
If you think that local roofing SEO is dead, think again. Local SEO is more important than ever! It is an excellent way to offer valuable content to your clients and get quality leads for your business.
“46% of Google Searches Are Local, and 92% of searchers will only pick companies on the first page of local search results”. Source
To reap the benefits of local SEO, you need to make sure that your roofing business claims its Google My business profile.
Once you have your business listed, you can move ahead to do content marketing and get backlinks.
As a roofer, you are always faced with the daily demands of running your business, such that you are left with limited or no time to think about expanding your business. Thus, you need to hire a local SEO agency to improve your business visibility and ranking on search engines.
Tip 3) Grow Your Roofing Business with Pay per Click Advertising (Search Engine Marketing)
PPC is a short form for Pay per Click advertising, which is a way of purchasing visitors to your roofing website. Such ads appear on top of search results (above mapping and organic results). Your roofing business should invest in PPC to get more booked jobs and quality leads.
Even with its high costs, Pay per Click is one of the fastest and most effective methods of generating leads for your roofing business. Savvy roofers know that getting more booked jobs and leads online is an excellent way to rank on the first page of search engines and grow their roofing business.
In the roofing industry, you can get quality residential and commercial leads using pay-per-click campaigns.
To achieve significant results work with a reputable roofing PPC agency that knows your business and has an excellent reputation for helping other roofers improve their PPC advertising results.
Tip 4) Grow Your Roofing Business by Managing Your Online Reputation
As a roofer, your online reputation is vital for success, and this implies that your business should have countless positive reviews to market your services to businesses or homeowners effectively
Trust revolves around how people perceive your roofing brand. If they come across a negative review, they will neither have faith in your business nor its services.
Your online review is what determines whether a prospect will give you a call or not. Positive reviews will attract more clients your way; negative reviews will chase them away from your roofing business.
A recent study found out that 88% of clients first read online reviews to determine whether they will contact your business or go to the competition.
That is why online reputation management for roofers is critical.
Tip 5) Connect With Other Local Business Owners to Grow Your Roofing Company
One of the most natural things you can do to grow your roofing business is get to know other local businesses.
For instance, reach out to remodeling and real estate companies in your neighborhood. Promise to refer your customers to them if they will do the same to your business. Consider hosting a sports event or sponsoring a charity club in your area.
Search for local community volunteer opportunities, and always put on branded clothes to showcase your roofing brand.
Once the local community knows about your brand, your roofing business will start to grow.
Tip 6) Include a Chabot in Your Roofing Website
Truth be told.
As a roofer, you don’t have all the time to pick calls from all the prospects that frequent your roofing website.
Fortunately, you can increase conversions by incorporating a chatbot on your roofing website.
Every time a prospect logs in, a chat window will immediately pop up and help them.
Your visitors will have their queries answered promptly without having to comb through the entire roofing website, increasing the chances of closing a deal with your business- (all without answering the numerous phone call they could have made to your business).
Ready to Grow Your Roofing Business to the Next Level?
Effective roofing marketing can help your business attract the clients you require to grow your roofing business.
When brainstorming about roofing business growth strategies, think about launching a solid roofing website, PPC advertising, managing your online reputation, and incorporating Local SEO for roofers in your marketing strategies.
How BlackStorm Roofing Marketing Team Can Grow Your Roofing Business
If you are finding it hard to implement any of the above roofing business growth hacks, our team will be glad to help you out!
We strive to provide the following services to spur your roofing business growth and stay ahead of the competition:
- Affordable roofing website design services that will generate quality leads and more booked jobs
- We create mobile-friendly, roofing websites that load faster across all mobile devices.
- High-quality roofing website that will differentiate your business in the marketplace.
- Local SEO services to help your business dominate local search results.
- PPC adverts that will generate more leads, clicks, and sales to your roofing business.
- Online reputation management services that will make customers/prospects trust your roofing brand.
If you are searching for easy and innovative ways to grow your roofing business, don’t hesitate to book a free strategy session with us for more information today.