How does your roofing business stand out in a very competitive market?
Roofing ads cannot merely depend on providing the lowest quote for a project.
Competition based on price is a battle that no roofer wins.
With so many options available, clients are more concerned about the value offered by these roofing contractors. Effective marketing for roofers is all about designing a compelling offer and presenting it to your prospects in the right way. In fact, a persuasive roofing ad is what will make clients/prospects to call you for services. This post will explore five kinds of roofing ads designed to offer more value and help your roofing business to stand out in the crowded market.
1. Weather Specific Roofing Ads
Is your roofing business situated in an area that is affected by harsh weather? Hurricanes, tornadoes, and hails can damage the roof, and as a consequence, offer job opportunities for roofing companies. Your business should take advantage of the harsh weather by providing repair work promotions during hail or hurricane tragedies. Alternatively, your business could offer free roof inspections to determine the viability of a company or homeowner’s roof even before harsh weather season starts.
2. Seasonal Roofing Ads
More like the weather-specific ads, these roofing ads depend on changing climatic conditions, such as spring to winter and summer to fall.
Increased rain/snow and changing temperatures can cause problems like leaks- issues that could have been solved by a roofing company hired at the right time. These roofing ads should be appropriately timed to coincide with the right season.
3. Energy-Efficient Roofing Ads
If your roofing business uses energy-efficient or green materials, this can be a great selling proposition for your roofing ads. By concentrating on dollars that property owners could save by using your services, you offer the value that reduces the cost of replacing their roof. Green roofing techniques are very famous nowadays, and that popularity can help to generate more leads for your business.
While a roofing ad cannot display the whole portfolio of your past projects, you can use them to showcase high-profile roofing projects through close-up images. These images will give your clients an idea of what they should expect when they hire you for services.
5. Lead Magnets
This kind of roofing ad technique has been around for some time now. The concept behind it is to provide valuable information, like a checklist for making sure that your roof is safe during winter, tips on how to deal with minor roofing leaks or a guide to selecting a professional roofing contractor.
This piece of crucial information is known as lead magnets and helps your business to build trust and credibility with your potential clients while allowing you to nurture leads who eventually convert to become customers.
This post has just highlighted some of the roofing ads that you can use to generate leads for your business. If your business is not using roofing PPC ads, then you are on the verge of losing leads and clients. Please know that roofing PPC ads cannot replace your overall marketing or roofing SEO. However, it is a great tool that can improve lead flow and help to promote your roofing services within your jurisdiction.
Start Your Roofing PPC Ads Now
We have received numerous complaints from roofers who tried to do roofing ads on their own and ultimately believed that those ads were not worth their money and time.
That’s why at Blackstorm Roofing Marketing, we have hired a group of Google Certified Professionals who can help your business run a successful roofing campaign. If you need help to implement a profitable roofing PPC advertising campaign, please feel free to schedule a free PPC strategy session with our team today.