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Here’s Your Roofing Website Maintenance Checklist for 2021 & Beyond

Keep Your Roofing Website up to date: don’t lose clients for no reason

Most roofing contractors know the importance of having a well-structured roofing website. But they typically build a site, launch it and never return to it again, abandoning roofing website maintenance altogether. If your website isn’t adequately maintained, you are losing prospects/clients that will affect your company’s ROI.

Just like your car, we must appropriately maintain your roofing website to operate efficiently. Roofing websites require routine maintenance to ensure that all components (contact or inquiry forms, payments, payment mechanisms, images) work efficiently and safely. Creating a search engine optimized, user-friendly and responsive roofing website is an essential step in letting property owners know your roofing company exists. Still, routine upkeep is crucial if you want your website visibility to flourish and grow.

 

8 Reasons Why Roofing Website Maintenance is Crucial

1. Regular Maintenance Keeps Your Roofing Website Secure

Security is the main reason why routine roofing website maintenance is so essential. If your roofing company is utilizing a Content Management System (CMS) like Word Press or Drupal, you want to make sure that it keeps up with security updates and software patches. If you don’t do that, the bad guys (hackers) will get an opportunity to steal data from your roofing website.

2. Roofing Website Maintenance is Crucial to Boost Search Engine Traffic & Rankings

To offer property owners high-quality content, search engines like Bing or Google award higher rankings that are updated occasionally. Search Engine Optimization (SEO) determines where your roofing website will be ranked based on your site’s relevance compared to the property owner’s search.

Various roofing SEO tactics can be used to improve your site’s ranking. Some of these techniques include optimizing your site for mobile devices, regularly updating your website content with the current information, and ensuring that your site has the latest security updates.so, maintaining your roofing website is crucial to your business’ ranking on search engines like Bing or Google.

3. Routine Roofing Website Maintenance Helps to Improve Customer Experience

If your roofing website’s template files and theme are outdated, they may not show up on current versions of mobile devices and web browsers. With all the competition in the modern roofing landscape, if your site is hard or confusing to use, your company is likely losing prospects because of it. But, when you conduct routine maintenance as scheduled, you can be confident that the most recent template files/ theme are installed and operating efficiently.

When you perform maintenance on your roofing website, your site improves and becomes simple to use. Such improvements encourage property owners to stay and engage on your roofing website longer. In wrapping up, maintaining your roofing website is crucial as it enhances your site’s customer experience and promotes user engagement.

Read our detailed post on How User Experience (UX) Design Affects Roofing Sales

4. Regular Maintenance Increases Site Speed

As stated above, with all the options that prospects/client has online, your roofing website requires simple to use and needs to be super-fast. If your roofing website loads in less than 3 seconds, it is turning away prospects/clients. Maintaining your roofing website allows you to optimize all the elements that might be slowing your site down. Another advantage of routinely maintaining your roofing website is enhancing your site’s loading speed.

5. Regular Website Maintenance Attracts New Clients and Keeps Existing Customers Happy

Our roofing website maintenance services will keep your site updated with fresh and new content. This will assist in driving new property owners (traffic) to your site. Outdated roofing content may make visitors click off your site instantly.

Keeping your roofing website updated with unique, fresh content can go a long way to satisfy existing customers. Your existing customers will view and share your new content, thus making your roofing business popular. But if you stay for long without sharing fresh content, prospects/clients may assume that you have nothing to offer and may never return to your roofing website again.

6. Continue To Learn More About Your Audience

One of the daunting parts of roofing marketing is getting to know your target client entirely. Regular roofing website maintenance helps you use the analytics and understand how users are interacting with your site.

Are prospects/ site visitors converting? Are they clicking off your site immediately, or are they hanging around? Are there patterns in site visitor’s behavior? Knowing these patterns and making adjustments based on data will help you to create a roofing website tailored to your user’s specific audience.

Without ongoing such ongoing analysis, your website can become outdated, stagnant, and, worst-case scenario, useless to property owners who could have benefited from your roofing services or products.

7. Regular Website Maintenance Ensures Proper Functionality

As you launch a new roofing website and make adjustments to it, it’s crucial to make sure that it works efficiently. This can mean making sure there are no broken links and that your website works perfectly across various web browsers. This is more of a technical part of roofing website maintenance, but if you fail to do it, your website may fail to work correctly for your visitors, prompting them to click off to your competitors.

Great functionality depends on the coding of your roofing website, and as a roofer, you don’t have the time to read through lots of code lines to identify a semicolon that should be an entire colon. Ensure that your codes are consistent with the ongoing adjustment and clean is essential to run a peak-performing roofing website.

8. Routine Website Maintenance Helps in Proper Tracking & Monitoring 

When you dedicate your resources and time to roofing website maintenance, you can correctly track the results and know if you are in line with your internet marketing goals. Tracking your roofing website’s metrics can give you an overview of the progress of your internet marketing campaigns so you can know the following plans or strategies to implement.

If you are lagging behind your roofing sales goals via the roofing website, that means that you need to redesign your site to increase conversions

Roofing Website Maintenance Checklist

Maintaining your roofing website is more than buying an affordable hosting plan and making some edits to your page. An outdated website risks client annoyance, loses search engine rankings, and loses trust. To assist you to stay on top of the crucial (often overlooked) issue, we have compiled a guide on what you can expect from our website maintenance services:

Update Your Roofing Content

  • Hours of Operation

If you have a company operating hours and aren’t on your roofing website, we put them in! And if you have already included them, our experts will check to ensure they are accurate. We also notify your visitors in case you have seasonal changes in your operating hours.

  • Phone Numbers

Check your office phone numbers for consistency and typos. Also, ensure that your phone numbers are appropriately hyperlinked to help visitors click and call your roofing business.

  • Contact Address

Make sure your business address is updated/correct every place it appears.

  • Call to Action

Give your web pages a makeover to ensure you have a clear call to action. Sometimes every page will have the same CTA (like getting a free roofing quote now), but browsers will require to pass through some steps. A property owner looking for roofing services or products will want to view some photos of past projects before they decide to get a quote.

  • Punctuation/Spelling/Grammar

Look at the basic editing errors.

  • Fix Broken Links

Check all your internal and external links to ensure that they are working seamlessly.

  • Form Submission

If you have a form on your roofing website, submit a message to check whether it’s working, and you get notified of the new news.

  • Headlines

Do your primary web pages (particularly your homepage) have headlines explaining how the client will benefit from booking a job with your company? And does every headline contain a keyword that relates to the title of your page?

  • Redirects & URLs

If you have recently changed the name of your webpage, you should make sure that users who are searching for the old page get redirected to the new one Instead of getting a “not found” error)

  • Image Alt Tags

Sometimes you can improve your roofing SEO by adding alt tags to your primary images. This can help your site to rank higher than other roofers for the same keyword

Design

These are tweaks that  relate to the feel and look of your roofing website, which may include but not limited to:

Branding

Has your roofing logo changed? What about the colors your company uses? If yes, has it reflected on your roofing website? Besides, if you initially used a low-quality logo but have changed it late to a new one, you need to update that on your roofing company website.

  • Replace Stock Images with Custom Photos

Roofing stock images may be essential to get your website running. But authentic photos are deemed to be more powerful.

  • Optimize Images

 You need to replace low-quality crop images to suit your overall design. Besides, replace large photos with compressed or re-sized versions while retaining quality.

  • Check Display on Mobile Devices

Pull up your roofing website on your mobile phone to see how it appears. Furthermore, you can also check how it appears on different desktop browsers.

Platform & Hosting

These problems may prompt you to contact your web host provider:

  • SSL security certificate

Check if your roofing website URL starts with “HTTPS” If not, you need to contact your web hosting provider to get a basic security certificate for your roofing domain.

  • WordPress Plugins and Theme

It is highly recommended that you use the latest versions of plugins and themes activated on your roofing website.

  • Backups

Typically you want to automatically backup your roofing website. This will help you, especially when you make a mistake when editing your roofing site.

Hire a Roofing Website Maintenance Team

Why You Should Hire a Roofing Website Maintenance Team

As a roofing contractor, you have lots of duties to perform. Managing employees, handling clients, keeping appointments, and meeting deadlines can be daunting at times. Neglect and inexperience can ruin the functionality and look of your roofing website.

Now that you understand that web maintenance is just as crucial as designing a roofing website, it would be equally important to discuss the benefits of hiring a website maintenance team. Although you can take the responsibilities of maintaining your site yourself but hiring a roofing website maintenance agency will be advantageous in the ways listed below:

  • Since you are partnering with a website maintenance company specializing in the roofing niche, you can count on their expertise since they know what to expect, look for, and resolve issues.
  • Hiring a roofing website maintenance team frees up your time to concentrate on another important aspect of your business without having to think about your site at all.
  • Outsourcing a website maintenance team is cost-effective and can resonate with your budget. You don’t have to break your bank to find a package that’s ideal for your roofing business.

If you have come this far, you know that designing a roofing website is not enough, but maintaining it is highly recommended. And if you don’t have the skill or time to maintain your roofing website, it is advisable to outsource a website maintenance agency like Black storm Roofing Marketing.

BlackStorm Logo

Let Us Help You

At Blackstorm Roofing Marketing, we don’t just create unique online experiences but also offer website maintenance services since we understand how site security and maintenance are essential in maximizing your roofing website performance.

We provide reliable and affordable website maintenance services with no long-term contracts. We offer online reputation management, PPC, retargeting ads,  support, update backups, and above all, peace of mind knowing that your roofing website is in good hands.

Schedule a free strategy session with one of the marketing experts to discuss how we can help you maintain your roofing website today.

Categories
Graphic Design Roofing Website Design

Adaptive vs. Responsive Roofing Website Design: Which One offers the Best User Experience (UX)?

Reduce your website bounce rate, improve loading speed, and get more leads with a responsive roofing website design. 

What are the significant differences between adaptive and responsive roofing website design? And how can you improve the user experience by selecting the right design style? 

This post will try to answer these two questions and more. 

With the diversity and pervasiveness of mobile devices, roofing website designers are forced to build sites that can perform optimally on all screen sizes. From the large desktop monitors to tiny smartphones, users can access information in various ways. 

This can be a daunting task.

 

How do you ensure that your roofing website scales on any screen size? Both responsive and adaptive design can solve this problem, but while they might look the same, each has its pros and cons.

Which one is an excellent choice for your roofing business? Which one can make your clients have a better experience? 

Let us explore the two design styles separately.

Roofing Website Design

Responsive Design Explained

In simple terms, responsive design uses one layout for a page and adjusts to fit the user’s screen size, whether on laptops, tablets, or smartphones.

From a technical perspective, responsive roofing websites use CSS media-queries to aim at breakpoints that wrap texts, scale images and change the layout so that the roofing website can fit any screen size. This can be done with CSS or HTML.

With a responsive roofing website, everything should seamlessly adapt and respond to any user’s browser or device- the user interface, content, and design.

Adaptive Design Explained

Simply put, adaptive design builds fixed layouts that adapt to specific screen sizes. This means that when your roofing website detects the space available, it choose the layout most appropriate for your screen. Therefore, when you open a browser on a desktop, the roofing website selects the best layout for the desktop screen; resizing the browser does not affect the design. 

Responsive roofing website design

5 Similarities between Responsive and Adaptive Design

For roofers without prior website design experience, the difference between adaptive and responsive design is very slim. To help you understand, let us explore their similarities:

Layout

With a responsive roofing website design, the layout is determined by the user’s screen size.

In comparison, the adaptive design layout is decided on the back-end, not by the user’s screen or browser. Adaptive design generates templates that are special to every design class. The server scans factors like operating system and device type to send the right layout.

Fast loading for roofing website

Loading Time

No prospect will like a slow roofing website. Adaptive designs generally load faster than responsive ones. This is because the latter only transfers crucial assets to every device. 

Difficulty

This can be a heated discussion for some roofing website designers. Some argue that adaptive designs are tough to create because you require several templates for various layouts. Whereas responsive roofing website design only needs one layout that some designers argue it is simple to implement. But, while responsive sites only require one layout across multiple devices, they need time and effort upfront.

Flexibility

Adaptive designs are considered less flexible because a device with a large screen size than what you anticipated could break your layout. Responsive websites are more adaptable to work with a tool of any size without breaking their layout.

SEO Friendly Roofing Website

SEO-Friendliness

Google rewards and recommends roofing websites that use responsive design. A mobile-friendly roofing website will rank high on Google search results.

Pros and Cons of a Responsive Design

Pros

  • Seamless User Experience

Regardless of the type of device-mobile or desktop, prospects will receive the same seamless experience. This instills a sense of trust and familiarity as visitors’ transit from one device to another. 

  • Little or Maintenance

Since the roofing website utilizes the same content across multiple devices, it won’t need much maintenance or engineering time. A responsive website will minimize the effort and time required to keep updating your site. You will have more time for essential activities like booking roofing jobs, marketing and testing, and customer service. 

  • Cost Savings

Responsive design is faster to implement since you don’t need a new mobile site. You can save money on support, development, and maintenance-related expenses associated with building stand-alone roofing websites. Furthermore, it allows you to organize and regulate your content from a centralized position.

  • More Search Engine Friendly

Google rewards mobile-friendly roofing websites, something that responsive sites are great at. The two major drawbacks of responsive websites are that they have slow loading speed and are hard to integrate adverts. 

Pros and Cons of Adaptive Designs 

Pros 

• They have faster loading times

• They are optimized for advertisements

• Reuses existing websites meaning that you don’t have to start from scratch when creating them. 

Cons 

  • They are labor-intensive to build because of the high number of technical aspects that designers have to consider. 
  • They are tough to maintain.
  • They are very expensive compared to responsive sites. 

Stunning Roofing Website

Get a Stunning Roofing Website with Our Responsive Design Services

If you are searching for a convenient, cost-effective method to create a functional and seamless customer experience, responsive web design is your safest bet. This is because responsive sites are more search-friendly, can fit on every screen size, and above all, they are budget-friendly.

Whether you want to transfer your current site to a responsive design or create a new responsive roofing website design, Blackstorm Roofing Marketing offers the resources and experience needed.

With our experienced web development and design team, we are your preferred choice when you want to launch a responsive roofing website.

Use our responsive design services to make your roofing website accessible across all devices, regardless of their screen sizes. From laptops to smartphones, a responsive site allows your roofing business to reach every property owner in your target market. 

Blackstorm Roofing marketing is a full-service internet marketing company that has helped many roofers like you to outrank their competitors online. We do much more than create responsive roofing websites and offer you anything digital marketing from PPC ads to SEO

If you are ready to launch your responsive roofing website, kindly schedule a free strategy session with our designers to see how our team can help your roofing business grow online. We can’t wait to hear from you today! 

Categories
Branding Growth Strategies SEO Website Design

So You Need a Mobile-Friendly Roofing Website: Here is What You Need to Know

Is your roofing website optimized for mobile devices?

Although mobile devices contribute approximately 52% of search engine traffic, most roofing contractors have not updated their websites for mobile performance. 

Do you fall into that category? 

In April 2015, Google stated that they would include mobile-optimized websites in the search algorithm, and this had roofing marketers scramble to make sure that their sites were touch-screen compatible and responsive. 

But now that the hype has dwindled, it seems many roofers have forgotten the benefits of running a mobile-optimized website and are contented with just having a responsive webpage.

Numerous studies have found out that when it comes to searching for content on touch-screen devices, about 48% of visitors start on search engines. 

This implies that for your roofing website to be found on a prospect’s mobile device, it should not only be mobile optimized but rank on top of the search results. 

Due to the limited screen sizes and the environment in which browsing occurs, prospects/ clients search for a mobile roofing website with a definite plan of action.

This implies that if your mobile roofing website does not instantly give them the details they require and do it in a quick and organized way, they will likely go to your competitor’s webpage.

Simply put, the average mobile user has an attention span of around 4-8 seconds. When it comes, mobile browsing speed is everything, and your mobile webpages must load quickly, don’t have too many graphics, and don’t require users to adjust their screen or zoom in.

Take a minute and ask yourself the following questions regarding your roofing website:

  1. Does it immediately convey your brand’s message?
  2. Is it simple to navigate?
  3. Do you have just one call to action on every page?
  4. Are your buttons touch-screen friendly?
  5. Can your prospect read content without toggling the screen or zooming?
  6. Does the webpage load instantly?
  7. Are ads, images blocking readers from accessing some information?
  8. Is the checkout process simple and easy to follow?
  9. Are opt-in forms accessible to fill-in? 
  10. Are your social media buttons easy to locate, and do they work?

This is an essential list that will help you assess your mobile roofing website’s performance and quality. If you want to make sure that your roofing website is as mobile-friendly as possible, here is a list of 10 features that your mobile-optimized roofing website must contain;

mobile-friendly Roofing website

Your mobile Roofing website should be easy to Navigate.

When using a mobile device or tablet, it is tough to navigate an extensive menu or navigation bar due to a lack of screen space. This implies that the menu bar on your mobile website requires to be adjusted to appear more accessible and more straightforward to navigate through.

Readability is exceptionally crucial for mobile website content because the text is smaller than laptop or desktop text. Your content should not force readers to zoom in to read every page of your site. Besides, make sure that your navigation sections are not clustered together, making it difficult for the user to click on every option. The navigation for mobile roofing websites should be vertical, and the space between the elements must be large enough to avoid misclicks.

Make Call-To-Actions Eye-Catching and Clear

Call to actions assist your prospects/clients to know what steps you want them to take during their visit and make it simple to do so. Most mobile devices, like tablets or smartphones, have a limited screen size, which implies that your CTA buttons should be adjusted to cater for this limitation.

CTA’s play a crucial role in any website design, whether desktop or mobile because they tell your client/prospects what they need to do after visiting your site. However, when it comes to mobile roofing, webpages need to be easily accessible and clear to immediately communicate to the client what their next course of action should be.

Ideally, your CTA should use contrasting fonts, colors, or other style elements to help it stand out. Keep in mind that most mobile users are in a hurry and don’t want to be redirected to a page they have no clue about or unsure of what will occur. So for such reasons, try to keep your CTA’s on mobile devices on point and precise.

Make it Easy for Prospects/Clients to Contact You and Ask Questions.

As a roofing contractor, it is essential to make sure that your leads, clients, and prospects can immediately contact you if required.

This will make your customers feel comfortable with making a purchase or reaching out for support. It would be advisable to have a “click to call” feature on a mobile device, which helps customers contact you from their mobile phones or tablets instantly. This feature should be on an easy-to-find location, mainly if you ask clients to insert their credit card details.

You may need to provide an email contact option, as studies have shown that prospects are likely to email your business instead of calling you.

To make your mobile roofing website feel welcoming and friendly, you may include a Frequently Asked Questions section that allows prospects/customers to find answers to any question they might have.

Another method of making your roofing business reachable is to incorporate Google Maps that lets visitors insert your company address into their GPRS immediately.

Roofing Website Should Load Fast on Mobile Devices 

Roofing Website Should Load Fast on Mobile Devices 

When prospects browse for information on their smartphones or tablets, they want things quickly, if not immediately. It is crucial to remember this when designing a mobile roofing website, and the general rule is that your website should load in less than three seconds.

This is because most users expect your site to load within 4 seconds or less, and besides, many customers are unhappy with the current loading speeds of their smartphones.  

When prospects/clients are unhappy with your site’s loading speeds, they will bounce back to your competitors whose pages load faster. This implies that in 4 seconds, you could have lost a potential client. 

You should also make sure that your mobile webpages can accommodate both three or 4G connections and Wi-Fi and that the whole site is kept under 1MB.

Thus, you should use videos and images wisely, since most of them occupy a lot of space.

Provide Filter Options to Help Visitors Find What They Are Searching for

When browsing on their mobile devices, visitors are likely to scroll through numerous pages hunting for high-quality content. 

That is why your search results must offer precisely what your users are searching for on the first page. It is also essential to include relevant information like prices, colors, featured images, and descriptions on the same page to prevent users from clicking too much on other pages.

Keep Fingers and Thumbs in Mind when Designing a Mobile Friendly Roofing Website

Studies have shown that one of the major complaints to using mobile sites is that the buttons are too small, and the text is too difficult to read. 

While you might have a lot of freedom when designing a desktop site, when it comes to mobile roofing websites, less and more significant is usually the best.

This implies that you need to have large buttons, and your content should be easy to navigate and read. You should avoid distracting pop-ups or sidebars and unnecessary information.

When designing your website, remember that the minimum tap area to accommodate visitors’ thumb width is 43 Px by 43 Px. This is not a general rule, but you need to keep an adequate spacing on your website.

Avoid Pop-Ups on Mobile Devices

Avoid Pop-Ups on Mobile Devices

Generally, pop-ups frustrate a client/prospect. Surveys and research also prove that clients are not thrilled by pop-ups, particularly when searching for valuable information on their mobile devices. 

Time is of importance for prospects/customers browsing on their tablets or smartphones, and pop-ups seem to divert them from what your site offers.

Pop-ups also occupy lots of space on mobile screens and may distract your users from completing the desired Call to Action (CTA).

Of course, this is something that your business needs to split test itself, but it is vital to determine whether or not having pop-ups on your mobile roofing website is worth it. 

Optimize Your Roofing Keywords for Mobile-Friendly Searches

When choosing keywords for your mobile roofing website, it is essential to think about what your potential customers will type in their mobile devices compared to what they type in a desktop platform. 

When searching for information on mobile devices, prospects/clients are likely to ask questions. Search by postcode or location and use terms such as “how,” “what,” and “where.” Think about the keywords you are going to use on your website. For example, consider including your location or postcode as part of your keyword.

For roofing articles, think of using terms like “how-to” or “what is” to be more relevant to your audience and needs. 

Keep Your Layout Well Organized and Simple 

When it comes to your roofing website, keep things well organized and simple to help your leads and clients to navigate easily. 

This means from the moment a user clicks on your website; they should be able to :

-Find the information they are searching for on the same screen

-Complete the desired action like booking a job or sourcing information

-Easily navigate through your desired process in simple steps

Don’t Use Stock Roofing Photos.

Try to get real photos of roofing projects you have worked on in the past. This boosts your goodwill with clients and does not look like one lazy roofing website design. Real photos provide proof that you are capable of offering topnotch services.

Roofing Website Checklist

Your Mobile Friendly Roofing Website Checklist

Mobile purchasing, browsing, and searching are here to stay, and in fact, trends show that it will become more famous in the coming days.

This implies that you have to prioritize updating your mobile roofing website and stay ahead of statistics and trends or risk losing a considerable percentage of leads and potential clients.

Now that you have scrolled through the ten ways to optimize your site for the best performance on mobile devices, here is a final checklist that you can use to check whether all pages are at par:

  • Does your roofing website load in less than 4 seconds?
  • Is your call to action clear and eye-catching?
  • Do your search options contain filters to helps users find what they are looking for?
  • Do prospects/ clients know where to go once they land on your roofing website?
  • Are the contact details easily accessible on every page?
  • Are pop-ups minimizing your conversion rates?
  • Are clients able to book jobs or buy products within a few steps?
  • Are your Call to Action buttons strategically placed?
  • Is your site content readable without adjusting the screen size?
  • Does your website offer precise information about the services or products?

Roofing Website Optimization

Next Action: Examine Your Roofing Website and if it is not mobile-optimized, Get a Responsive Design

By considering the above-discussed features, you can ensure that your site is built correctly to educate people searching for information and converting those who want to book jobs with your business. While your roofing website may be technically perfect, it could still appear awful to users. Grab your friend and ask them to navigate through your site using their mobile phones. Then request them to fill out the contact form and test the click-to-call button.  

If your site cannot be navigated efficiently, then it is time for a mobile site redesign. At Blackstorm Roofing marketing, we have experienced website designers who will ensure that your users have a pleasant experience browsing your site on their mobile devices as well as on the desktops. 

If you are searching for additional assistance in getting your mobile roofing website running professionally, please contact us to learn more about our custom, responsive roofing website solutions today.

Categories
Promotion Reputation Management Website Design

What to do if Your Roofing Website is hacked?

Build trust with a secure roofing website

In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your roofing website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a roofer figuring out your next course of action may be your biggest headache. This post will help you to understand why roofing websites are hacked and ways that you can use to shield the bad guys from accessing your site.

Many roofing websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.

Why Would the Bad Guys Want to Hack Your Roofing Website?

Quite often, roofing contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, roofing websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?

Website Data

As a roofing website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.

Automated Black Bots

Roofing websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.

Blackhat SEO

This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.

System Resources

Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your roofing website shut down.

Malware

Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.

7  Important Steps to Take If Your Roofing Website Has Been Hacked

Inform Your Web Designer/Hosting Provider

This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your roofing website designer or system administrator.

Run a Complete Virus Scan On all Your Computers

 The bad guys in their efforts to hack your roofing website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your roofing website.

Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned roofing website designers help roofers in scanning malicious and malware codes.

Assess the Nature of Damage

It is vital to know the severity of the hacking attack and the damage caused to your roofing business.

By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.

Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.

Change All Passwords

Changing passwords is one of the initial steps to take when your roofing website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.

You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.

Shut Your Roofing Website Down

You should take your roofing website offline temporarily after the hacking incident. This action will help to save clients and people who access your roofing website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.

Clean Your Roofing Website

Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.

Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your roofing business and which can be restored to their initial original state through your backup.

Ask for a Google Review

Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.

Final Thoughts

Getting your roofing website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.

So there are various lessons that roofers can learn from this unfortunate experience. Some of these include hiring a reputable roofing website designer, checking reviews regularly, and installing a powerful antivirus. Having the right roofing website design team can make all the difference when your site is hacked.

 Schedule a free strategy session with our experts to know how we can help to secure your roofing website from malicious attacks today.

 

Categories
Website Design

How User Experience (UX) Design Affects Your Roofing Sales

As a roofer, your customers must always feel that you appreciate them.

Having a responsive roofing website design is one way of making sure that your prospective clients get a good experience from interacting with your site. You will not only keep your website users engaged in your content but also interested to know more about your services.

User experience is a common buzzword in online marketing right now. But what exactly does it mean and how can it benefit your roofing business?

The Meaning of User Experience Design

User experience generally refers to how a person feels when they visit your roofing website.

Companies spend a lot of money and time researching and creating etheric designs for their websites because it is no longer a secret that designs have an impact on sales.

It is a time you also understand that the ultimate success of your roofing website depends on feelings that potential users experience whenever they chek-in.

Why is UX Design Crucial for Roofers?

UX design is essential for roofing websites because it generates positive experiences for visitors and makes them want to know more about the value they can get from your roofing products or services.

Suppose a worried business or homeowner bumps into your roofing website in search of storm damage repair services. Upon landing on your homepage, they find a site that is hastily designed by an amateur (probably the contractor’s cousin) with a poor content plan and full of grammar or spelling errors. As a result, they can barely find sufficient information about storm-damage repairs services on your page. What do you think they will do?

You are right, the swelling sense of disgust and frustration will make them bounce off from your business and find the next most-promising roofing solution provider.

On the flip side, these are the aspects that will give visiting clients pleasant user experiences and earn your roofing company business

  • Pleasant images that showcase your contractor experience
  • A menu that is easy to navigate and identify the required services
  • High-quality content that spots common homeowner problems
  • Visible call to action buttons, including contact information and phone numbers

If your roofing website instantly connects the users with services they require, conversions will rise, and sales will rocket as well. That’s the trick of it.

What Makes a Positive User Experience? 

There is no right answer to this question. The truth is that every user has their unique preferences when it comes to user experiences.

The big question is, how do you ensure users have a great experience with your roofing website?

First, you need to identify what your user needs are. Clients fall into different classes. Some want emergency services from you, while others just want to get information for their upcoming projects.

Secondly, create an environment that connects users with information or services they need most. This is one area that most roofers fail, causing them to lose sales and have high website bounce rates.

Finally, ensure your alternative resource or service pages offer exact information that your targeted users crave for. Most importantly, have a responsive website than all other competing roofers in the neighborhood. Make your business stand out!

BlackStorm Roofing Marketing is always here to ensure your clients get excellent user experience with minimal strain locating relevant information.

Final Thoughts 

Your current roofing website may not be offering a pleasant user experience your business deserves. With proper professional consultation, your roofing website user experience could be enhanced over time, and the results of such interventions will reflect in the increased volumes of sales your business will make through the website.

BlackStorm Roofing Marketing team is always here to give your business a big win!