Increase sales, leads, and improve your online reputation and presence with proven roofing marketing strategies discussed in this post
Do you know that there are thousands of property owners looking for roofing services in your city?
Are your competitors outranking your business by getting more commercial leads?
If so, you have come to the right site.
Targeting commercial leads can be an uphill task, particularly if you are just a new roofer in the block!
With thousands of roofers around the country, how will your business outrank them and get commercial roofing leads?
Truth be told, there is no surefire way to obtain more prospects. But generating commercial roofing leads online is a multifaceted and continuous process.
Without further ado, let us dive into our discussion.
Unique Ways to Get Commercial Roofing Leads Online Without Breaking Your Bank
Build a Professional roofing website that attracts Property owners searching for roofing services online
As a roofer hunting for commercial leads in a competitive marketplace, having a well-designed roofing website is the best place to start!
Without a professional roofing website, all your lead generation efforts will be fruitless.
You can use your website to showcase your past completed projects, explain your roofing specific services, and share posts that portray your market and industry expertise.
On your roofing site, you should include landing pages that will make it easier for prospects to connect with your business.
The post on your roofing website plus its design will encourage property owners to visit your landing page and fill out a request form (they will ultimately become leads once they fill out this form)
If these seem like an overwhelming task to you, don’t fret, you can hire a reputable roofing web design agency to create a stunning roofing website that is optimized in terms of design, layout, mobile compatibility and search engines.
But what kind of information should you include on your roofing website?
Here is a list of crucial information that every converting roofing website should contain:
- Your phone numbers and logo should be at the top
- A captivating title -this is no doubt the first thing that your prospects will read. Explain the benefits you provide in one paragraph. Discuss what clients can achieve with your services.
- An enticing offer -if your discount sucks, then prospects will not convert. Give an enticing discount like free roof inspections or estimates.
- Eye-catching images- potential clients who require commercial roofing services may not have all the time to read your headline, but a relatable image can convince them to hire you.
- Trust indicators- This can include everything from reviews and testimonials to industry certifications. Trust indicators can persuade property owners to use your roofing services/products.
- A clear call-to-action your call-to-action should be assertive, prominent, and clear.
Ranking Higher in Search Engines will make Property owners find you online easily
Search Engine Optimization (SEO) is crucial for driving relevant traffic to your roofing website and getting your brand message in front of prospects when they require your roofing services most.
Nowadays, most buying decisions are influenced by the internet. When a property owner is searching for a commercial roofer, they will first look online via search engines like Bing and Google. If your roofing website is optimized for search engines for multiple keywords, your business will generate more commercial leads online.
In addition to the posts found on your website, fresh publishing content on social platforms will help to improve the online presence of your business.
If your roofing business is not ranking on top of search results, then you need to hire a top-rated roofing SEO agency to develop a stellar roofing marketing strategy that will help you to outrank your competitors.
Ask for Roofing Testimonials & reviews from previous clients
Client reviews are the most potent roofing marketing tactic that every roofer can use to their advantage. Positive Google reviews can improve your roofing website search engine rankings and thus get more commercial roofing leads. Your online reputation is essential to enhancing the online presence of your business. Most prospects will look for a roofing service they require several times before they call a provider.
Your roofing business must have an online presence on multiple review sites like Yelp, HomeAdvisor, and Facebook. Collect email addresses from every client and write them a note requesting them to review your business.
Develop the Right PPC strategy get commercial roofing leads online
If you want to launch a successful roofing PPC campaign, here are three main things that you need to consider:
- Attention ratio
- Not spending enough marketing dollars
- The right message match
The Right Message Match
If your landing page and PPC ads don’t convey the same information, then you are about to lose your marketing dollars.
Let us evaluate the mindset of a prospect searching on Google. For instance, if a prospect is searching metal roof replacement services and when they hit your landing page, they only get details about asphalt shingles and wood siding, how would they feel?
By not giving them the correct information, this will adversely hit your PPC campaign, and prospects will feel misled. Generally, the title should match the roofing keywords being used. For instance, if a prospect searches for Baltimore Metal Roofing and finds Baltimore roofing, this will negatively affect your campaign.
Are you directing paid traffic to your roofing website’s homepage? If so, you have missed the mark! Just because your homepage contains your contact details does not mean that all traffic should be directed there.
A homepage is synonymous with a business card that summarizes what your business does. The challenge is that your website contains a lot of links that may distract your prospects from viewing your page.
When a prospect comes from Google Ads, they are looking for particular information. Your aim here is to get these prospects to call you for services /products.
Your roofing landing page should contain a clear call to action button that guides prospects on specific actions that they need to take after visiting your roofing website.
Not Spending Enough Marketing Dollars
If you are only spending $20/ day, then you might end up not getting any clicks from Google. Google has placed a bid for each roofing keyword, and if you are always below the recommended price, then you are likely to be ignored.
In most states, the lowest bid is $15 for every commercial roofing keyword. Generally, expensive keywords always produce quality roofing leads.
So, if you are spending $20/day, you will end up getting one click, which may not make a significant change in your roofing business.
Make sure you have the right PPC budget to realize great results!
If running a successful roofing PPC campaign seems like a hard nut to crack, the Blackstorm Roofing Marketing PPC team can help. We will help you develop a stellar PPC strategy that will help you get more commercial roofing leads and outrank your competitors.
Get Your Roofing Website on Google Maps to generate Commercial roofing leads online
Previously known as Google Places, Google My Business is a free online business directory that connects prospects with the local roofing service providers.
If you want your roofing business to show up on Google Earth, Google Maps, and Google search, make sure that you claim your Google My Business Listing. Even if you don’t have a roofing website, you can still have your business listed with GMB. It is an essential requirement for local roofing SEO and the right place to launch your roofing marketing campaign.
GMB can help you connect with property owners who are searching for commercial roofing services online.
If your roofing business has not claimed its Google My Business listing, read on five reasons why every roofer should have an optimized Google My Business Profile.
Ready to Level Up Your Roofing Business
This post has provided plenty of essential tips and hints on how your business can get commercial roofing leads. When implemented correctly, these tips will convert your roofing website into a lead generating machine. But as a roofing contractor, you have a lot of things on your table, from managing workers to sourcing materials. That’s why you need to hire a professional roofing marketing agency to handle all the SEO, web design and PPC aspects of your business and thus free up your time to concentrate on running your roofing business.
What you will get when you Hire Blackstorm Roofing Marketing
- A well designed, custom roofing website that converts commercial roofing leads to clients.
- A professional roofing website optimized for search engines, mobile devices, and Google maps
- Leverage the expertise and knowledge of our roofing website designers/SEO experts to your business advantage.
- We will create a successful PPC campaign that will increase traffic and boost your ROI.
- We will develop and implement a unique SEO strategy that will help your business get ahead of the competition.
- Our roofing marketing experts will make sure that property owners flood your inbox requesting for roofing services.
What Makes Blackstorm Roofing Marketing Different
Over the years, we have partnered with hundreds of roofing contractors to obtain the results they need through cohesive, comprehensive online roofing marketing campaigns. If you are searching for a roofing marketing partner that will help you increase sales and leads, differentiate your business, and minimize your marketing costs, then you have come found the right team.
Here are some of the reasons that make us stand out from the other roofing marketing companies:
We offer comprehensive monthly reports that will help you compare your marketing performance to the ROI. Secondly, we have a transparent pricing structure; thus, no under the table agreements or hidden fees.
Proven Track Record
We have helped countless roofing contractors achieve great results with our full digital marketing campaigns.
Unlike other roofing contractors who force you to enter into monthly or annual contracts with them, here you only pay for the services we have offered.
If you are ready to grow your roofing business, contact us to schedule a free roofing marketing strategy session with us today!