Do you want to create a roofing website design that works but doesn’t know where to start?
Are you searching for ways of reducing the bounce rate of your current roofing website? Your roofing website bounce rate (details which you can extract from the Google Analytics reports) refers to the percentage of prospects who navigate away from your site without taking any action.
If you are getting tons of traffic but struggling to turn those leads into clients, this post will provide simple roofing website design tips that will solve your problems.
Your roofing website should be a critical part of your paid search marketing campaigns. Therefore, a high bounce rate can render all your other online marketing efforts fruitless.
So, how do you create a roofing website that is visually appealing, functions optimally, and conveys your brand’s message clearly?
Without further ado, here are the essential tips that will help you improve your roofing website design.
Best Roofing Website design tips for Your Business
1. De-clutter Your Site to Improve its Loading Speed
The first thing that you can do to reduce the bounce rate on your site is to speed up its loading time.
Let’s face it. We have all at one time, or another navigated away from a website in frustration because it loaded slowly than we had expected. Sometimes we leave just after a few seconds of delay. Usually, your roofing website should load within the first three seconds. Otherwise, your business could end up losing valuable leads online.
Here are some pointers that can help you to declutter your site and improves its loading speed:
Remove any unnecessary plugins that you don’t use
Every time a prospect/client clicks on your roofing website, it has first to load all the plugins available on it (including those which you don’t use or need). Having too many unnecessary plug-ins on your site can reduce the loading speed of your web page significantly. We advise that you remove or deactivate all plugins that are not necessary.
Minify Your Roofing Website Code
Whether your site was created using JavaScript, HTML, or CSS, the code can be minified to remove all unnecessary characters. This can increases your site’s loading speed considerably.
Truncate Your Image Files
Images occupy a lot of bandwidth space, and of the most natural way of improving your roofing website’s loading time is to optimize your image sizes. In most instances, you can reduce the size of the image files without necessarily altering the way such images appear on your site.
2. Focus on User Experience (UX)
The most crucial design aspect of a roofing website that will attract a potential customer is high-quality user experience.
Can a prospect find it easy to get around your roofing website? Can they find details about your roofing products/services?
Do you have some roofing blogs to showcase your expertise? Each of these pieces of marketing information plays an essential role in offering information to a prospect who is contemplating on whether or not to outsource your roofing services.
It is also possible that some property owners trying to find a roofer are not good at navigating the web; the simple your site is to navigate, the better.
3. Optimize Your Roofing Website for Conversions
Your roofing website is the best place to sell your services or products. Thus, you should make it hassle-free for prospects to get from your homepage to hit the call-to-action button. Anything that prevents your clients from converting will cause them to navigate away from your site. As a roofer looking for customers, you don’t want that to happen!
Mapping out your prospect’s journey from the homepage to the final point of conversion can highly reduce your bounce rate. Make sure that the journey of moving from point A to point B is seamless as possible to enjoy higher conversion rates.
Give your prospects a way to connect with your roofing business. A strong call-to-action is one feature that improves your conversions, so make sure that you craft a perfect one.
Some of the best examples of great call-to-action icons include:
- Click here for a free estimate
- Call for a free quote
- Contacts us to schedule a free roof inspection
A call to action can be in the form of banners, popup boxes, or only something that grabs your prospect’s attention. You can improve your roofing website design by allowing your prospects/clients to interact with the site and forcing them to take appropriate action.
4. Make Your Roofing Website Responsive
Nowadays, people use their mobile phones to browse the internet, which has ultimately caused many roofing websites to switch to a mobile-compatible or responsive design. It also explains why Google started to punish sites that are not responsive back in 2015. That said, a responsive roofing website design can help your roofing website to rank high in the search engine results.
In fact, over half of the overall website traffic comes from mobile devices. If your roofing website layout is not mobile-friendly, then you will experience a high bounce rate since prospects will have a hard time trying to navigate your site
5. Start a Roofing Blog
If you are searching for additional roofing website design hacks that work, this post has got your needs covered! A blog is not necessary for all sites, but if you don’t have one, you should think about starting one soon. Frequent roofing blog posts can help to improve your rankings on search engines, provide valuable information to your prospects, and improve your bounce rate.
Just make sure that the content on your blog resonates with your prospects and is of high-quality. Frequent roofing blog posts that are relevant to your site visitors will inspire confidence and establish you as an authority in the industry, making prospects more likely to revisit your site, linger longer, and ultimately become clients.
High-quality roofing blogs can easily be shared on the mainstream social media platforms, boosting your possibilities of going viral and improving website traffic.
6. Utilize White Space to Improve Your Roofing Website Design Readability Score
White space, also called negative space, refers to the blank spaces on your website pages in between images and text. It may not appear to mean much, but white space is a crucial roofing website design feature that comes with several benefits. When appropriately used, white space can improve the readability of your roofing website significantly.
If your roofing website is cluttered with various multimedia files, prospects can navigate away from the conversion points and are most likely to navigate away from your site without performing the expected call-to-action. Streamline your roofing website with white space to reduce your bounce rate.
7. Provide Client Reviews or Testimonials
You want property owners to trust your roofing company, right? The best way to build trust and credibility of your roofing business is by including real, honest testimonials or reviews from past clients directly on your roofing website.
Over 90% of prospects read online reviews before deciding to hire your business for roofing services/products. As a roofer, you don’t want your prospects to navigate away from your roofing website to find such reviews elsewhere. Engaging prospects more on your roofing website include reviews or testimonials on your web page.
8. Include Social Share Buttons
There is no doubt that social media has taken the world by storm today. Facebook has more than 2.45 billion monthly active users and 100 million active Twitter users daily. That’s why your roofing website must provide social share buttons to prospects.
9. Allow Scheduling Appointments Online
Your roofing website never sleeps, but your office assistant does. If a prospect is on your website at 3.AM, they should be able to book an appointment online. Creating a perfect landing page that facilitates this kind of conversion can help your roofing business to grow.
Booking appointments online can help prospects who are anxious about making calls; instead, they can schedule for a free strategy session and meet your team face to face.
10. Use Before and After Photos
It’s one thing to promise prospects that you use high-quality roofing materials and hire experienced roofing technicians. It is another thing to show them they can trust you for an excellent job. By using before-and-after photos on your roofing website, you indicate to your clients what they can expect after their roof is installed or repaired. These photos help to show prospects that you did an excellent job for your previous clients.
Need a High-quality Roofing Website Design?
If your current roofing website is not helping you achieve your business goals, then it is high time that you redesign it. At Blackstorm Roofing Marketing, our web designers have the right tools, training, and expertise to redesign your site on-time at an affordable price.
Here are some of the benefits you will by hiring our team to design or redesign your site:
- You will get a High-quality roofing website that resonates with your audience
- SEO-optimized roofing site that ranks high in search engines
- A highly-responsive roofing website that can be accessed across all mobile devices
- Clutter-Free sites that load in less than three seconds
- We will take all the online marketing tasks on your behalf, thus freeing your time to run the business.
If you are ready to design or redesign your roofing website, contact us to set up a free strategy session for more information.
