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Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Categories
Growth Strategies

How To Convert More Leads Into Roofing Clients?

HERE IS HOW TO CONVERT MORE OF YOUR ROOFING LEADS TO PAYING CLIENTS

Below we offer a few tips and some of our services that will help you accomplish these goals…

DETERMINE THE VALUE OF EACH LEAD

Client Lifetime Value is the single most important metric for understanding your clients. CLV helps you make important business decisions about sales, marketing, service offering, and Customer Support. CLV tells companies how much revenue they can expect one client to generate over the course of the business relationship. The longer a client continues to purchase from a company, the greater their lifetime value becomes.

Basically, It refers to the total amount of money that you expect a consumer to spend in your business during their lifetime. Although CLV may not sound significant, failing to calculate it can put you behind your competitors.

How to Calculate CLV

Several methods exist, which you can use to calculate CLV. The calculations can either be predictive or historic. This implies that you may want to calculate CLV based on your prediction of what clients will spend or based on the actual purchases over the years. Regardless of the method selected, it is imperative to know the client acquisition cost, which is the amount you spent to get the clients, the average profit margin for purchases and the duration of your relationship with the client.

When calculating CLV, get the average purchase amount and multiply with the average buying frequency rate to determine the value of the client. Then multiply the average client’s lifespan by the value of the client to determine CLV.

Here is a stepwise process that you can follow:

  1. Determine the mean purchase value: you obtain this by dividing the actual revenue of the business in one year with the number of purchases over that year. It does not necessarily have to be one year; you can choose any period depending on your business.
  2. Determine the mean buying frequency rate: divide the number of purchases within a certain time by the number of clients that made purchases within that time period.
  3. Determine the value of the client: you calculate this by multiplying the mean purchase value with the mean purchase frequency rate.
  4. Now, determine the mean client lifespan: you can get this by determining the average of the number of years that a client continues to buy from your business.
  5. Now, calculate LTV: multiply the mean client lifespan with the client value. The answer is an estimate of the amount of revenue to expect an average client to generate for your business.

Once you get the CLV, you can calculate the possible profits the business can make. It is also important to calculate CLV so that you can focus more on retaining existing clients than incur a lot trying to identify ways to attract new clients.

Now that you know your client lifetime value, use it to express to your team how important each and every lead that rings your phone or pings your email really is… For example, let’s say you calculated your client value to be worth $5k, you need to treat every phone call like that is $5k calling you.

OPTIMIZE YOUR WEBSITE FOR CONVERSIONS

When clients land on your webpage, they have expectations and expect to find some basic elements.

Make your CTA a Phone Number

Most businesses should display their phone number so that clients can contact them. Users often make note of a phone number on a site and use their mobile phones to call the number. Clients may have questions concerning the product or methods of purchasing, and mobile phones are by far the best way to obtain this information quickly. Moreover, mobile phones have become increasingly popular and with the advancement of the internet, people use them to search for the business.

A report by BrightLocal shows that 61% of mobile users to contact a business with a mobile site. If you want leads on your business, the decision of a mobile number on your CTA is no longer an option.

Include the Number in a Site-Wide Sticky Header

Site-wide sticky headers stay in place when a client scrolls and they are a popular element of website design. They help the client to navigate without the need to scroll up and down. Therefore, the phone number will remain visible as the user navigates through the page. A user can always contact you anytime they decide because the number remains visible as they scroll.

Display Local Phone Numbers

When shopping online, we all go for something that is close to where we live. Wherever possible, use local phone numbers on the website to attract nearby clients. Local phone numbers act as leads and can give you profit. It is easy for someone to contact you with local phone numbers. Well, there is the advantage of familiarity as well as low costs compared to international phone numbers. Moreover, using local phone numbers shows the client that your business is trustworthy and easy to contact.

MAKE SURE YOUR OFFERING WHAT THEY’RE LOOKING FOR

In your marketing

You run Facebook ads, Google AdWords ads and maybe other types of pay-per-click ads too. Your ads will most likely have a headline, to capture attention, text that will dive more into the details of your offer, and then maybe a small image.

Now, what happens when someone clicks your ad? They get redirected to a webpage.

And here’s the question you have to ask yourself: Is your landing webpage consistent with your ad? Your ad has an offer, a certain message that it conveys, so will someone who clicks on your ad find the same content once they land on your landing page? In 90% of the cases, I see, nope.

This problem is called the message match problem. It happens when your ad does not exactly match with the end offer on the landing page. It’s a total mismatch in terms of the message being conveyed. Chances are most people who clicked on the ad or listing did because of the advertised sale or service, but when they arrived at the destination and saw nothing mentioning the sale or service they wanted so they left.

Message match and scent match problems are easier to avoid that you would think. The concept is pretty basic: Your ad should look and feel like your landing page, and the message and offer should be the same. Voilà. Simple, eh?

Now, the best way to obtain a perfect scent/message match is simply to create a specific landing page for each variation of your ads or service.

In your Customer Service

Offering what consumers are looking for means that you are meeting their expectations. Ensure that you know your clients by gathering adequate information about your clients. It is crucial to determine what clients buy frequently, why they opt for that product and the frequency of their purchases. When you are determining the needs of your clients, it is vital to know details such as their interests, occupation, and lifestyle. Also, include any potential clients that have previously inquired about your products. You can find out more about researching clients here.

Every client has a unique need and holds different views and opinions concerning Customer Service. Therefore, you must know the needs of the client to provide what they are looking for and as such, provide good Customer Service. Make sure you know ways that the clients expect you to meet their needs. This involves undertaking thorough research on your target market and the marketplace to understand what the clients are looking for in your business location.

Your level of service should meet the expectations of the clients. Go beyond to make the client say ‘wow’ after receiving your products or services. Some ways to know whether you are offering what clients are looking for is to undertake a client survey, client focus groups or use the suggestion box. You can obtain a lot of input from such activities. If you have an online page, use add-ons, such as “Would you like computer monitors as well?”
The message match problem is one of the most cited by marketers. The problem occurs when your ad fails to match with the end offer on the landing page. As such, a user clicks on the ad but does not see anything mentioned when they land on the site. Ensure that your ad looks like your landing page.

NURTURE YOUR LEADS

Nurturing leads is the process of creating a relationship with clients at every stage and throughout their journey. It involves focusing on communication and marketing efforts on listening to the needs of clients and providing them with adequate information. To develop leads effectively in today’s marketplace, you need to establish and nurture client relationships with a thorough content marketing plan.

Normally, most clients will not take a step in the client life cycle, unless they hear from you or feel engaged with your content at least more than seven times. This is very important especially in this age of constant information and competitive advertising. Just having a webpage will not do it. To reach clients, you must diversify your message to communicate both when and how leads would like to hear from us. It is crucial to nurture your leads towards sales. Therefore, you will have to use more than one medium such as email, retargeting ads, social media messaging, and SMS, among others. When your Roofing company creates mixed media messages that have highly engaging content, your business will garner more leads and generate consistent sales.

When you venture more into business, you will start realizing the vitality of having an effective nurturing strategy. Research by Forrester shows that marketers experience a mean of about a 20% increase in sales opportunities from nurtured leads compared to those who use non-nurtured leads. The same report shows that companies that nurture their leads have a 33% lower cost and 50% more sales.

ONCE THEY CONTACT YOU, SHOW THEM YOU ARE THE RIGHT CHOICE

The fact that your phone is ringing constantly does not mean that you have hit the jackpot yet. You may have leads but the main issue is converting those leads into sales. This process requires effective Customer Service and the ability to convince clients to purchase.

Tip 1: Capture the Lead Right Away

The way that you present yourself to a client matter a lot. When the phone rings, use a kind tone and take time to listen first without responding. Once you understand the query, portray a willing spirit. It is crucial to collect the lead info early on like the name of the caller, their phone number and their address and anything else you need- without this you may not have a second chance.

Tip 2: Develop a Relationship with the Caller

You want the caller to feel comfortable so that they can talk freely and to achieve this, you have to establish rapport. You should act very professionally. Remember that you are representing a Roofing company. Therefore, your tone of choice and how you tackle the issue matters a lot. The client will perceive the value of your Roofing services based on these things. In the opening line, mention the name of the company and be at service for the client. Show your willingness to help.

Use good listening skills by giving the caller time to explain the issues and ask follow-up questions that can help in clarification ensure that you focus on the issue presented by the caller in the best possible way. Doing this will leave the client satisfied.

Always assure the caller then you can solve the issue. You do not want to start creating doubts or suggesting incompetency in your Roofing company. Assure the caller that is the specialty of your roofing service and you will handle it immediately. If it is something that your department cannot solve, tell the caller that you are transferring them to a certain department that can help them better.

Tip 3: Book the Appointment

During the call, one of the things that you do is understanding the needs of the client. Once you know these needs, proceed to book an appointment. Book an appointment as early as possible to encourage the client to look for your Roofing services. Before calling you, the client may call two more companies to make informative decisions. Book that appointment if you want to convert your calls into a sale. You can convince a client to purchase by giving them an attractive incentive such as a discount or wave if they book in the next 10 days. Try to sell your company by convincing the client that you offer the best services compared to competitors. Once the client books an appointment with you, you can be sure that they will come to purchase. Ask them to choose a day that they will be free to book and send them a message reminding them of the appointment.

Tip 4: Regularly Audit Your Call Handling Team

All call handlers need training. If you check well, you may find that there are one Customer Service Representatives (CSRs) in your Roofing business who does not represent your company well to the clients. You must undertake frequent auditing. Auditing does not focus on punishing or sacking an employee. On the contrary, it helps you to check drawbacks and train employees to represent the company well. You may need to incur a little amount on training whereby employees can learn how to talk to clients can convert your leads to sales. During auditing, it is also vital to commend your staff if they are doing a good job. Never underestimate the power of motivation. You can do auditing by listening to call records when made and correcting later. Alternatively, you can encourage employees to listen to each other’s calls and help to improve each other’s skills. Employees with good call handling skills can mentor others.

One way to do this is through BlackStorm’s phone call tracking and tagging services (our BEST clients fully embrace this service). With our phone call tracking software you are able to monitor all the calls that are coming into your Roofing business and be able to determine exactly where there are holes in your conversion process. You might think your call staff is doing a great job but how would you know unless your sitting right next to them while they answer every phone call, well with us you can listen in on each and every call that you wish.

READY TO BOOK MORE APPOINTMENT FOR YOUR ROOFING BUSINESS?

Do not wait long to book an appointment to grow your Roofing business. After going through the above tips, you should be feeling motivated and ready to generate leads. Just follow the steps slowly and ensure that you nurture leads to generate sales. In every step that you take, remember that the goal is to convert leads to purchases. Start today.

Categories
Local SEO SEO Website Design

These Simple Design Tips Will Make You More Money With Your Roofing Website!

Do you feel like your roofing business is not getting new leads or clients it should?

Do you want to let prospects/ clients know about your roofing services?

If so, this post will show how roofing website design can help you outrank your competitors in the market.

Contrary to popular belief, you don’t need a huge roofing marketing budget to create a rocking online presence.

When done correctly, a roofing website is a powerful lead generation tool that can skyrocket your roofing business growth.

Recent studies show that over 92% of customers develop an opinion about your business when they visit your roofing site for the first time.

Don’t waste that first golden opportunity!

Use these roofing marketing hacks to make your roofing website rock.

Tip #1) Generate Your Roofing Leads, Don’t Purchase Them

Many roofing contractors are always swayed by brokers who promise to offer a steady flow of roofing leads. It sounds like a noble idea; a broker answers the entire calls and does all the adverts then, later he forwards the names of interested prospects to you. Even if your business books some jobs through this marketing method, it is not sustainable in the long term as you will have to depend on a broker and paying them.

If you want to get a continuous flow of leads, then you should focus on creating your brand name and a stunning roofing website. This will ensure that you will be the first roofer to be contacted when your services are needed in your locality. Once your roofing website appears on the first page of search engines like Google, Bing, or Yahoo, when your prospects conduct an online search of roofers near them, you will generate your leads.

Without further ado, let us explore the various roofing website tricks that will help your business rock the market.

Tip #2) Add Clear Calls to Action 

The Call to Action is an essential part of moving the property owners through the buying process, from the decision to awareness. It is generally a direction targeted to produce a particular response you can then act to call or email the prospect or customer.

Here are some CTA ideas for roofing contractors:

  • Invite property owners to comment on a post with queries like “what is the biggest challenge that you have had with your guttering system?”
  • Encouraging property owners to schedule a free roofing inspection
  • Suggesting social network shares like share these strategies on Facebook

Call to action are the most underutilized search engine marketing tools for roofing contractors. A good CTA appeals to the prospect by possessing these strong qualities:

  • Clear Objectives -it defines an explicit action that the prospect is needed to complete
  • Informative and accurate -it uses data-driven and tested information.
  • Responsive in design -a good CTA is both clickable and viewable

Tip #3) Include a Perfect Roofing Landing Page in  Your Roofing Website Design

A landing page is not just another old website page that your prospects land on. Instead, it is a page that is designed to convert. It is the first page that your potential client lands on when the social media marketing campaigns or PPC adverts. It is a powerful tool that you can use to grow your roofing business.

An active landing page generally has two parts:

  1. A landing page with a sole aim like getting the homeowner to register for a free newsletter or directing them to download a guide
  2. A form that collects customer’s information, which you can use later for your roofing marketing

 Here are the crucial qualities to look out for in an entire roofing landing page:

  • Conversion-focused design your landing page should be simple to understand for potential customers and ultimately assists them to convert.
  • The messaging of your roofing PPC ads should be consistent with the one contained in the landing pages
  • The Headlines should state the unique benefits of hiring your roofing company.
  • It should be packed with fill out forms to collect the details you require to qualify your roofing leads
  • It should incorporate various trust signs (social proof) like online reviews, testimonials, certifications, and images of your past completed projects.

 Tip #4) Start a Blog

A blog is a powerful tool that helps to attract potential clients to your roofing website with crucial information that portrays your expertise in the industry. Posting roofing blogs frequently makes your site to be friendly to search engines. They put more emphasis on roofing websites that post updated content regularly and thus rewards them with higher search rankings. This strategy can mainly be helpful in the highly competitive roofing industry.

Your blog should share all kinds of written content or video to help homeowners to protect their roof. Blogging is a great way to market your roofing business.

Tip #5) Make Your Roofing Website Design Mobile Friendly

Mobile search is local search. According to Google, the total number of mobile search exceed desktop search in 10 countries including U.S. Google punishes websites that are not optimized for mobile devices by displacing them from the top search results on mobile devices. Remember to look out for a responsive roofing website.

Tip #6) Incorporate a chatbot in your roofing website

Let’s face it: no roofer wants to pick up calls nowadays. But you can increase your conversion rate by incorporating a live chatbot on your roofing website. Every time a prospect land on your site, a chatbot window immediately pops up and helps them.

Your potential clients will get immediate responses to their queries without having to navigate the whole website, giving them higher chances of closing a deal, all without making phone calls to your business.

Ready to Make Your Roofing Business Rock Online and Crush Competition?

More than 90% of customers who are searching for roofing services will research information online. This implies that if your business is not correctly represented by a simple to navigate roofing website, you will be losing a huge of clients who want to book your services.

Another facet of building your roofing website and improving your online reputation is to ensure that your business appears among the top three in Google Maps results. 

If your roofing business name features prominently when a prospect types the word “roofer near me,” you are most likely to be contacted for a quote.

How We Can Help

Do you want to hire a web designer for your roofing business? Fortunately, we can help! Blackstorm roofing marketing is a premier web design agency that has helped countless roofers to dominate search engine results through their unique web design services. We have the experience, professional experts, and skills to create a responsive, unique, and functional roofing website that fits your budget.

If you are building a new roofing website or redesigning an existing one, then don’t hesitate to schedule a free strategy session today for more information.

Categories
Local SEO SEO

7 Myths About Investing in SEO for Roofers

Don’t Become a Victim of These Roofing SEO Myths

Roofing SEO is dynamic, and as a roofer, it can be challenging to keep with the constant changes.

The constant changes in the Google algorithm mean that false theories are floating around.

It’s effortless for roofers to fall prey to these inaccurate SEO facts doing rounds in the mainstream media.

Furthermore, there are so many digital and roofing SEO agencies that promise you heaven before delivering any value. “You said you wished to triple your organic traffic; you never specified whether it had to be from prospects/ clients interested in your service or product.”

Professional SEO agencies do not work this way.

Blackstorm Roofing Marketing team works hard to ensure that roofers dominate search engine rankings, improve their online presence, and boost their traffic.

Without further ado, here are the conventional roofing SEO myths exposed!

Myth #1: Roofing SEO is Dead

This misconception is widely spread by online marketers every time after Google updates their algorithm. Such marketers sway roofers to sign up for their YouTube Ads/ PPC adverts instead.

But the truth is that Roofing SEO works!

For instance, our roofing SEO agency has helped many roofing contractors to increase their revenue and traffic.

Besides improving organic traffic, the processes involved in crafting an SEO strategy will enhance growth in various ways.

For example, market research is also keyword research. Mobile accessibility, user experience, site security, and speed are essential components of a good SEO strategy.

Myth #2: Roofing SEO Takes Long To Produce Desired Results

SEO is a long-term plan for your roofing business. Roofing websites can be compared with large buildings in that your foundation must be strong to handle your future growth.

After one month of building, a real estate investor would not say, “where is the skyscraper built? I see you have squandered all your time laying the foundation, drawing architectural patterns, I want my complete building now!”

Building on a haphazard foundation and applying black-hat SEO tactics to rank high in search engines are poor Roofing SEO long-term strategies.

Truth be told.

It takes time for your roofing website to build trust and credibility. A professional Roofing SEO agency task is to plan and implement a strategy that steadily improves your organic search rankings without using orthodox or unethical techniques to achieve results.

Myth #3: Doing In-house Roofing SEO is cheaper than Hiring an Agency

Most roofers wrongly think that hiring a reputable SEO agency is expensive than an in-house SEO team.

Let’s face it.

If you hire an in-house SEO team, you will end up paying salaries, medical schemes, retirement benefits, plus other accrued benefits. You will end by paying more than your roofing business will gain.

Hiring an SEO agency comes with a lot of advantages. First, your roofing business will benefit more from the hands-on experience that these professionals are likely to bring on board. Since they have helped many roofers in the past, they will be able to identify SEO pitfalls that are affecting your organic search rankings.

Without proper SEO tools, your in-house team will not be able to deliver desired ranking results.

Unfortunately, you may not have the resources to purchase the tools needed for SEO. Luckily, hiring an SEO agency will help you take advantage of these tools at a fraction of the total cost.

Myth #4: Your Roofing Website Will Never Rank on #1 on Google

The truth is that you may not rank for keywords that are not important to your roofing business.

For example:

Let’s say your roofing business sells customized concrete roof tiles. You would rank on the first page of Google for “concrete tiles”(If you do, contact us), but neither your business would want to.

The majority of customers searching for “concrete tiles” will not convert to your roofing website. Someone looking for custom concrete tiles is likely to be a qualified lead.

A Reputable roofing SEO agency will help you get the right keywords that will bring relevant traffic to your website.

Myth#5: Roofing SEO is Unpredictable

Google algorithms are dynamic, and no one can tell how they are likely to affect your roofing website.

Discouraged? Don’t fret. This gives you another reason why you need to hire a reputable Roofing SEO agency.

Reputable Roofing SEO agencies excel in sharing techniques, results, and strategies because validating the benefits of SEO is a collective objective.

Besides having a bucket full of certifications, Blackstorm Roofing Marketing experts spend more time analyzing search trends, reading search engine news, and testing new SEO techniques.

Myth #6: Tool X Will Solve All Your Roofing SEO Problems

There are many Excellent SEO tools available in the market today like Semrush, Ahrefs, and KWFinder, amongst others.

Unfortunately, none of these tools can solve all your SEO problems at once.

The best they can do is to audit your roofing website and give recommendations on the things that you need to fix.

The problem that roofers face is knowing how to implement changes recommended by such tools.

That’s another reason to hire a roofing SEO agency to execute such changes.

Myth #7: I can buy my way to The Top of Google Results

Many roofers still think that they can trick Google to improve their rankings while bypassing an SEO agency.

Some roofing contractors have even gone further to purchasing social media shares to make search engines believe that their roofing websites are famous. They forget that Google is brilliant and can tell whether the traffic is artificially or organically generated.

Say Goodbye to Roofing SEO Myths

Roofing SEO is ever-evolving, and what is true today may become a myth in the future. As a roofer, you may not know what works and what doesn’t. Also, trying to educate yourself on SEO matters may take much time that you have used to run your business.

What You Get When You Partner with Black storm Roofing Marketing Team for Roofing SEO

Blackstorm Roofing Marketing enjoys a pool of talented SEO experts who make roofing marketing their business. The team thrives on developing winning roofing SEO strategies that bring clients to you.

Here is what you will get after hiring to do Roofing SEO for your business:

  • Transparent SEO monthly reports that are easy to understand.
  • No hidden charges (we stick to our initial quote)
  • No Long Term Contracts
  • Proven Track Record.

If your roofing does not have an SEO strategy in place, then you are missing out on potential leads, prospects, and booked jobs. It’s time to scale your roofing business!

If you want to know more about how SEO can benefit your roofing business, don’t hesitate to schedule a free roofing SEO strategy session with us today.

 

Categories
SEO Website Design

13 Essentials of High-Quality Roofing Websites

What Does a High-Quality Roofing Website Design Look Like?

Do you want to know what separates the best roofing website designs from mediocre ones?

What features do all high-end roofing website designs have?

If you are like many roofers, you might not be able to answer this question. Between managing your workers, keeping your clients happy, thinking about how you will source materials for projects, and doing payroll, you probably have limited or to time to think about your roofing website, leave alone the state of the roofing industry online!

As a roofer, your roofing website is an essential part of your marketing strategy. So, it should be well-designed to attract leads and convert them into sales. According to a recent study, 89% of customers use the internet to look for products or services online, even before making a purchasing decision. Therefore, your roofing website must appear on top of search results to be found by clients/prospects online.

 If you want to succeed in your roofing marketing efforts this year, make sure that your website has all the essential features that will convert leads into happy clients and be easily found by search engines.

 Fortunately, the Blackstorm roofing marketing team can help! We know how critical your roofing website design is to your conversions and traffic. This post is going to share 15 roofing website design principles that will spur your business to the next level in 2020.

Here is what great roofing websites have in common:

1. Great Roofing Website Designs Load Faster

Your roofing prospects will be annoyed if your site takes too long to load. In fact, slow loading speed will drive them away to your competition. Conversely, roofing websites that load faster will have high conversion rates and traffic.

Site speed is one of the main reasons that clients/prospects will leave your roofing website. Client expectations have shifted in recent years. A typical roofing client will only wait a few seconds waiting for your site to load, after which they will leave and visit your competitor‘s page never to return.

2. Best Roofing Website Designs Are Easy to Navigate

 High-end roofing website designs thrive on simplicity, particularly when it comes to navigation.

Navigation is essential because your prospects /clients don’t want to waste time thinking about how to get what they want from your site. Good navigation will help clients to stay for longer on your website, thus improving their trust in your roofing products or services.

From the client’s perspective, your roofing website’s navigation should be seamless from the beginning to the end. Make sure that your site goals are apparent and clear to your audience. However, you cannot get this kind of clear navigation unless you partner with a reputable roofing website design agency to create a stunning website for your business.

3. Great Roofing Websites Have Simple Designs

If you want your roofing website to engage prospects, keep its design simple. This means that your audience should get an overview of your services or products by taking a quick look at your site.

If that is not possible, then you need to think of redesigning your site to remove unnecessary clutter. A functional and clean roofing website will load faster and is easy to navigate. Such a simple roofing website design can be accessed across various mobile platforms and devices. 

4. High-end Roofing Website Designs are Mobile-friendly (Responsive Design)

Nowadays, many customers are using their smartphones to search for products or services online. So, the chances are that your prospects are looking for your services or products online using mobile devices. It implies that your roofing website must be responsive to mobile phone screens to reach a wider audience. A mobile-compatible roofing website is a must for all roofers who want to remain competitive in the market.

If your roofing website design is not compatible with all screen sizes, the chances are that you are losing potential leads to your competition. But all is not lost. The good news is that you can hire a professional roofing website design agency to convert your desktop design into an adaptive and more responsive one suitable for all screen sizes.

5. Best Roofing Website designs have Excellent Readability Scores 

Though you might have an aesthetically pleasing roofing website design, it might turn out to be useless if users cannot get desired information from it. Because search engine crawlers know the importance of good readability, it has been incorporated as an essential part of SEO.

As a roofer, you need to make sure that your site is readable to prospects/clients, along with using the right keywords, metadata, and other crucial SEO elements. Try to use fonts that are simple to read.

Whitespace is another essential roofing website design element that helps users to scan the information contained in your page. It helps to retain users on your site and thus minimize the bounce rate.

6. Great Roofing Website Designs Contain SEO-Friendly Elements

People use search engines such as Google to find roofing contractors near them. That’s why SEO is an integral part of your roofing website design.

There are various benefits that your business can enjoy from roofing SEO web design. First, it helps you to retain the clients you attract because you concentrate more on what they want. Secondly, SEO helps to drive relevant traffic to your roofing website (attracts leads that are likely to convert into clients and share your brand with their network).

Roofing website designers achieve this by including widgets, design features, style elements, text, and imagery that appeal particularly to your target audience. This requires extensive testing, know-how, and research. Most of these features you cannot find them in DIY, cookie-cutter roofing website platforms.

That’s why it is advisable to work with a professional roofing website design agency when modifying or building your website.

7. Converting Roofing Website Designs Incorporate Videos

Another essential feature of an engaging roof website design is that it contains relevant videos and images. Roofers need to integrate these visual elements because they help to engage clients and reduce the bounce rate.

In fact, clients are more likely to interact with a video than text. Videos convey a lot of details than large blocks of text. But you need to make sure there is a right balance between visual elements and text.

While incorporating visual elements, do not make your roofing website too heavy, as this can adversely affect its loading speed. So, put one or two relevant visual elements on your webpage.

8. Award-winning Roofing Website Designs are Secure

Security is a significant challenge for many internet users today. As a roofer, you need to ensure that your website follows industry guidelines and standards. For example, if you have a client registration portal, you need to make sure that all passwords are encrypted and not seen as plain text.

Site security has become an enormous concern nowadays that even Google has gone ahead to reward secure sites with high search rankings.

9. Great Roofing Website Designs Have a Clear Call-to-Action Buttons

A Call-to-action is an essential part of any roofing website design. It allows motivating your leads to take real steps towards becoming a client. It can differentiate between a conversion or a lead. Your Call to Action compels your visitors to act and minimizes the friction when moving clients down the sales funnel.

Read also 5 Reasons Why to Hire a Professional Web Design Agency to Build Your Roofing Website

10. High-Quality Roofing Website Designs Pays Attention to Client’s feedback

 As a roofer, you need to make sure that your roofing website continues engaging prospects/clients, paying attention to what they say about your products or services. Create some space and features on your roofing website where clients can share their experiences and give feedback. You can request a group of businesses or homeowners to provide their reviews regarding your roofing services.

11. Best Roofing Website Designs Conveys Crucial Business Information 

Nowadays, web surfers have short attention spans; therefore, your roofing website must contain information that people can skim fast and act. The information should be brief and straight to the point. Design your roofing website in a way that it offers all the crucial details that your prospects are searching for.

12. Stunning Roofing Website Designs Have an Excellent Photo Gallery

This is the most vital tip that roofers can incorporate into their website. When we talk about a roofing photo gallery, we are not saying that you copy-paste the basic photo gallery used by other roofing contractors.

You need to set your business apart from others, therefore make your gallery unique in terms of gallery design, volume, and image quality. You want beautiful, vibrant photos (hire an experienced photographer). Make sure that each image is well-optimized so that it can load faster across all devices.

If you are building a roofing website, failure to incorporate a photo gallery can reduce your site’s dwell time. Prospects want to see the past projects that you have completed- an excellent photo gallery will definitely increase conversions. Fortunately, most roofing websites templates incorporate photo galleries.

13. Best Roofing Websites Designs have amazing blogs

If your roofing website does not have a blog, then you might be missing on potential leads/clients. Blogging drives business, mainly if it’s a home improvement blog. If you want to dominate organic search results, then you need to blog regularly. Remember that a blog will help you to showcase your past completed projects.

So, these are the critical qualities of an engaging roofing website design. Therefore, if you want your roofing website to convert well and rank high in search engines, make sure that you incorporate all these features in your design. It would be advisable to hire a reputable roofing website design agency to create a stunning website tailored to your specific needs.

Create or Redesign Your Roofing Website Now! No More Excuses

If you operate a roofing business and want to build a new site or redo an existing one, Blackstorm Roofing Marketing offers super-affordable web design services. Our team has always produced stellar results for any roofer that has hired us to design a new website.

So why should your roofing business lose on potential leads to mediocre competitors because they have an aesthetically appealing and functional website? Today, having a poorly-designed roofing website is not having a site in the first place. A professional roofing website can help you to showcase your prospects your real accomplishments and strengths.

Why Should Blackstorm Roofing Marketing Build or Redesign Your Roofing Website?

Our Roofing Websites Make Strong First Impressions

When a prospect lands in your site, they will be welcomed by a professionally designed, attractive roofing website. There will be easy to navigate the menu with stunning photos of your previous projects. We will craft content that answers specific questions that your prospects might have about roofing services or products. This is what will help your business stand out in the competitive roofing industry.

Our Roofing Web Designs Will Help Your Business Dominate Search Results

Our team will work hard to research for keywords that your business should rank for. We prioritize keywords for your potential customers with precise accuracy. We will develop a unique roofing SEO strategy that will target precisely those clients you want every day or week. We monitor your site’s progress to ensure it’s achieving its objectives; if it’s not, we redesign it straightaway!

We will create the Last Roofing website Design Your Business Will Ever Need!

The huge difference between the Blackstorm Roofing Marketing team and other web design agencies is that our roofing website markets your business as a unique entity as it is. We know how to portray your strengths so well that your prospects could never think of hiring another roofer.

Our roofing SEO delivers an uninterrupted flow of quality exclusive leads, which competition can do nothing about. We take time to build a sophisticated roofing website that is easy to navigate on any device (including mobile devices), responsive design, and clean design features that help readers to scan your site’s information quickly.

Give Your Roofing Business a Competitive Advantage Today!

Do you want to get more conversions, traffic, and roofing sales? A stunning new roofing website can do the trick! Blackstorm Roofing Marketing has a full team of experienced web designers who have spent plenty of their time, creating great roofing websites for clients. If you want the same results in your business, we are here for you.

Contact us to build a Perfect, Unique Roofing Website for Your Business Today.

Categories
Growth Strategies Local SEO Marketing PPC Reputation Management SEO Website Design

6 Easy Ways to Grow Your Roofing Business

Increase Conversions, Connect with Your Clients, and Generate Quality Roofing Leads with these Simple Roofing Business Growth Hacks!

Do you feel like your roofing company is not attracting the number of clients it should?

Do you want your roofing services or products to be known by the target market or local community?

If so, your search stops here.

The roofing industry is composed of approximately 150,000 roofers.

In such a competitive environment, it can be daunting to spot ways to grow your roofing business.

In this post, we will discuss ten easy and yet little-known tricks to grow your roofing company. Increase brand awareness and dominate search engine rankings.

Without further ado, let us dive straight into the tips!

Want to Double Your Roofing Sales?

Tip 1) Give Your Roofing Website a Makeover

Looking for another trick to grow your roofing business?  Launch a robust roofing website.

Your roofing website works more like a business card.  It gives your prospects/clients a quick overview of what your company offers.

Your roofing website can either break or make your business and can even determine whether your visitors will call your business or purchase services.

As a roofer, you need to perform a website audit to determine whether your current is interactive or not.

Some of the issues that affect your roofing website include loading time, broken links, and mobile compatibility

A solid roofing website should be clear, informative, easy to navigate loads faster, and free of spelling or grammatical errors. It should also be responsively designed so that users can access it easily on mobile devices.

If your roofing website loads slowly, it is hard to navigate and cannot be accessed using mobile devices, and then it seriously needs a makeover.

BlackStorm Roofing Marketing team will help you to create a stunning roofing website that will drive quality conversions, and leads, and drive relevant traffic to your business.

Tip 2) Take Advantage of Local SEO to Grow Your Roofing Business

If you think that local roofing SEO is dead, think again.  Local SEO is more important than ever! It is an excellent way to offer valuable content to your clients and get quality leads for your business.

“46% of Google Searches Are Local, and 92% of searchers will only pick companies on the first page of local search results”. Source

To reap the benefits of local SEO, you need to make sure that your roofing business claims its Google My business profile.

Once you have your business listed, you can move ahead to do content marketing and get backlinks.

As a roofer, you are always faced with the daily demands of running your business, such that you are left with limited or no time to think about expanding your business. Thus, you need to hire a local SEO agency to improve your business visibility and ranking on search engines.

Tip 3) Grow Your Roofing Business with Pay per Click Advertising (Search Engine Marketing)

PPC is a short form for Pay per Click advertising, which is a way of purchasing visitors to your roofing website. Such ads appear on top of search results (above mapping and organic results).  Your roofing business should invest in PPC to get more booked jobs and quality leads.

Even with its high costs, Pay per Click is one of the fastest and most effective methods of generating leads for your roofing business. Savvy roofers know that getting more booked jobs and leads online is an excellent way to rank on the first page of search engines and grow their roofing business.

In the roofing industry, you can get quality residential and commercial leads using pay-per-click campaigns.

To achieve significant results work with a reputable roofing PPC agency that knows your business and has an excellent reputation for helping other roofers improve their PPC advertising results.

Tip 4) Grow Your Roofing Business by Managing Your Online Reputation

As a roofer, your online reputation is vital for success, and this implies that your business should have countless positive reviews to market your services to businesses or homeowners effectively

Trust revolves around how people perceive your roofing brand. If they come across a negative review, they will neither have faith in your business nor its services.

Your online review is what determines whether a prospect will give you a call or not. Positive reviews will attract more clients your way; negative reviews will chase them away from your roofing business.

A recent study found out that 88% of clients first read online reviews to determine whether they will contact your business or go to the competition.

That is why online reputation management for roofers is critical.

Tip 5) Connect With Other Local Business Owners to Grow Your Roofing Company

One of the most natural things you can do to grow your roofing business is get to know other local businesses.

For instance, reach out to remodeling and real estate companies in your neighborhood. Promise to refer your customers to them if they will do the same to your business. Consider hosting a sports event or sponsoring a charity club in your area.

Search for local community volunteer opportunities, and always put on branded clothes to showcase your roofing brand.

Once the local community knows about your brand, your roofing business will start to grow.

Tip 6) Include a Chabot in Your Roofing Website

Truth be told.

As a roofer, you don’t have all the time to pick calls from all the prospects that frequent your roofing website.

Fortunately, you can increase conversions by incorporating a chatbot on your roofing website.

Every time a prospect logs in, a chat window will immediately pop up and help them.

Your visitors will have their queries answered promptly without having to comb through the entire roofing website, increasing the chances of closing a deal with your business- (all without answering the numerous phone call they could have made to your business).

Ready to Grow Your Roofing Business to the Next Level?

Effective roofing marketing can help your business attract the clients you require to grow your roofing business.

When brainstorming about roofing business growth strategies, think about launching a solid roofing website, PPC advertising,  managing your online reputation, and incorporating Local SEO for roofers in your marketing strategies.

How BlackStorm Roofing Marketing Team Can Grow Your Roofing Business

If you are finding it hard to implement any of the above roofing business growth hacks, our team will be glad to help you out!

We strive to provide the following services to spur your roofing business growth and stay ahead of the competition:

  • Affordable roofing website design services  that will generate quality leads and more booked jobs
  • We create mobile-friendly, roofing websites that load faster across all mobile devices.
  • High-quality roofing website that will differentiate your business in the marketplace.
  • Local SEO services to help your business dominate local search results.
  • PPC adverts that will generate more leads, clicks, and sales to your roofing business.
  • Online reputation management services that will make customers/prospects trust your roofing brand.

If you are searching for easy and innovative ways to grow your roofing business, don’t hesitate to book a free strategy session with us for more information today.