What Does a High-Quality Roofing Website Design Look Like?
Do you want to know what separates the best roofing website designs from mediocre ones?
What features do all high-end roofing website designs have?
If you are like many roofers, you might not be able to answer this question. Between managing your workers, keeping your clients happy, thinking about how you will source materials for projects, and doing payroll, you probably have limited or to time to think about your roofing website, leave alone the state of the roofing industry online!
As a roofer, your roofing website is an essential part of your marketing strategy. So, it should be well-designed to attract leads and convert them into sales. According to a recent study, 89% of customers use the internet to look for products or services online, even before making a purchasing decision. Therefore, your roofing website must appear on top of search results to be found by clients/prospects online.
If you want to succeed in your roofing marketing efforts this year, make sure that your website has all the essential features that will convert leads into happy clients and be easily found by search engines.
Fortunately, the Blackstorm roofing marketing team can help! We know how critical your roofing website design is to your conversions and traffic. This post is going to share 15 roofing website design principles that will spur your business to the next level in 2020.
Here is what great roofing websites have in common:
1. Great Roofing Website Designs Load Faster
Your roofing prospects will be annoyed if your site takes too long to load. In fact, slow loading speed will drive them away to your competition. Conversely, roofing websites that load faster will have high conversion rates and traffic.
Site speed is one of the main reasons that clients/prospects will leave your roofing website. Client expectations have shifted in recent years. A typical roofing client will only wait a few seconds waiting for your site to load, after which they will leave and visit your competitor‘s page never to return.
2. Best Roofing Website Designs Are Easy to Navigate
High-end roofing website designs thrive on simplicity, particularly when it comes to navigation.
Navigation is essential because your prospects /clients don’t want to waste time thinking about how to get what they want from your site. Good navigation will help clients to stay for longer on your website, thus improving their trust in your roofing products or services.
From the client’s perspective, your roofing website’s navigation should be seamless from the beginning to the end. Make sure that your site goals are apparent and clear to your audience. However, you cannot get this kind of clear navigation unless you partner with a reputable roofing website design agency to create a stunning website for your business.
3. Great Roofing Websites Have Simple Designs
If you want your roofing website to engage prospects, keep its design simple. This means that your audience should get an overview of your services or products by taking a quick look at your site.
If that is not possible, then you need to think of redesigning your site to remove unnecessary clutter. A functional and clean roofing website will load faster and is easy to navigate. Such a simple roofing website design can be accessed across various mobile platforms and devices.
4. High-end Roofing Website Designs are Mobile-friendly (Responsive Design)
Nowadays, many customers are using their smartphones to search for products or services online. So, the chances are that your prospects are looking for your services or products online using mobile devices. It implies that your roofing website must be responsive to mobile phone screens to reach a wider audience. A mobile-compatible roofing website is a must for all roofers who want to remain competitive in the market.
If your roofing website design is not compatible with all screen sizes, the chances are that you are losing potential leads to your competition. But all is not lost. The good news is that you can hire a professional roofing website design agency to convert your desktop design into an adaptive and more responsive one suitable for all screen sizes.
5. Best Roofing Website designs have Excellent Readability Scores
Though you might have an aesthetically pleasing roofing website design, it might turn out to be useless if users cannot get desired information from it. Because search engine crawlers know the importance of good readability, it has been incorporated as an essential part of SEO.
As a roofer, you need to make sure that your site is readable to prospects/clients, along with using the right keywords, metadata, and other crucial SEO elements. Try to use fonts that are simple to read.
Whitespace is another essential roofing website design element that helps users to scan the information contained in your page. It helps to retain users on your site and thus minimize the bounce rate.
6. Great Roofing Website Designs Contain SEO-Friendly Elements
People use search engines such as Google to find roofing contractors near them. That’s why SEO is an integral part of your roofing website design.
There are various benefits that your business can enjoy from roofing SEO web design. First, it helps you to retain the clients you attract because you concentrate more on what they want. Secondly, SEO helps to drive relevant traffic to your roofing website (attracts leads that are likely to convert into clients and share your brand with their network).
Roofing website designers achieve this by including widgets, design features, style elements, text, and imagery that appeal particularly to your target audience. This requires extensive testing, know-how, and research. Most of these features you cannot find them in DIY, cookie-cutter roofing website platforms.
That’s why it is advisable to work with a professional roofing website design agency when modifying or building your website.
7. Converting Roofing Website Designs Incorporate Videos
Another essential feature of an engaging roof website design is that it contains relevant videos and images. Roofers need to integrate these visual elements because they help to engage clients and reduce the bounce rate.
In fact, clients are more likely to interact with a video than text. Videos convey a lot of details than large blocks of text. But you need to make sure there is a right balance between visual elements and text.
While incorporating visual elements, do not make your roofing website too heavy, as this can adversely affect its loading speed. So, put one or two relevant visual elements on your webpage.
8. Award-winning Roofing Website Designs are Secure
Security is a significant challenge for many internet users today. As a roofer, you need to ensure that your website follows industry guidelines and standards. For example, if you have a client registration portal, you need to make sure that all passwords are encrypted and not seen as plain text.
Site security has become an enormous concern nowadays that even Google has gone ahead to reward secure sites with high search rankings.
9. Great Roofing Website Designs Have a Clear Call-to-Action Buttons
A Call-to-action is an essential part of any roofing website design. It allows motivating your leads to take real steps towards becoming a client. It can differentiate between a conversion or a lead. Your Call to Action compels your visitors to act and minimizes the friction when moving clients down the sales funnel.
10. High-Quality Roofing Website Designs Pays Attention to Client’s feedback
As a roofer, you need to make sure that your roofing website continues engaging prospects/clients, paying attention to what they say about your products or services. Create some space and features on your roofing website where clients can share their experiences and give feedback. You can request a group of businesses or homeowners to provide their reviews regarding your roofing services.
11. Best Roofing Website Designs Conveys Crucial Business Information
Nowadays, web surfers have short attention spans; therefore, your roofing website must contain information that people can skim fast and act. The information should be brief and straight to the point. Design your roofing website in a way that it offers all the crucial details that your prospects are searching for.
12. Stunning Roofing Website Designs Have an Excellent Photo Gallery
This is the most vital tip that roofers can incorporate into their website. When we talk about a roofing photo gallery, we are not saying that you copy-paste the basic photo gallery used by other roofing contractors.
You need to set your business apart from others, therefore make your gallery unique in terms of gallery design, volume, and image quality. You want beautiful, vibrant photos (hire an experienced photographer). Make sure that each image is well-optimized so that it can load faster across all devices.
If you are building a roofing website, failure to incorporate a photo gallery can reduce your site’s dwell time. Prospects want to see the past projects that you have completed- an excellent photo gallery will definitely increase conversions. Fortunately, most roofing websites templates incorporate photo galleries.
13. Best Roofing Websites Designs have amazing blogs
If your roofing website does not have a blog, then you might be missing on potential leads/clients. Blogging drives business, mainly if it’s a home improvement blog. If you want to dominate organic search results, then you need to blog regularly. Remember that a blog will help you to showcase your past completed projects.
So, these are the critical qualities of an engaging roofing website design. Therefore, if you want your roofing website to convert well and rank high in search engines, make sure that you incorporate all these features in your design. It would be advisable to hire a reputable roofing website design agency to create a stunning website tailored to your specific needs.
Create or Redesign Your Roofing Website Now! No More Excuses
If you operate a roofing business and want to build a new site or redo an existing one, Blackstorm Roofing Marketing offers super-affordable web design services. Our team has always produced stellar results for any roofer that has hired us to design a new website.
So why should your roofing business lose on potential leads to mediocre competitors because they have an aesthetically appealing and functional website? Today, having a poorly-designed roofing website is not having a site in the first place. A professional roofing website can help you to showcase your prospects your real accomplishments and strengths.
Why Should Blackstorm Roofing Marketing Build or Redesign Your Roofing Website?
Our Roofing Websites Make Strong First Impressions
When a prospect lands in your site, they will be welcomed by a professionally designed, attractive roofing website. There will be easy to navigate the menu with stunning photos of your previous projects. We will craft content that answers specific questions that your prospects might have about roofing services or products. This is what will help your business stand out in the competitive roofing industry.
Our Roofing Web Designs Will Help Your Business Dominate Search Results
Our team will work hard to research for keywords that your business should rank for. We prioritize keywords for your potential customers with precise accuracy. We will develop a unique roofing SEO strategy that will target precisely those clients you want every day or week. We monitor your site’s progress to ensure it’s achieving its objectives; if it’s not, we redesign it straightaway!
We will create the Last Roofing website Design Your Business Will Ever Need!
The huge difference between the Blackstorm Roofing Marketing team and other web design agencies is that our roofing website markets your business as a unique entity as it is. We know how to portray your strengths so well that your prospects could never think of hiring another roofer.
Our roofing SEO delivers an uninterrupted flow of quality exclusive leads, which competition can do nothing about. We take time to build a sophisticated roofing website that is easy to navigate on any device (including mobile devices), responsive design, and clean design features that help readers to scan your site’s information quickly.
Give Your Roofing Business a Competitive Advantage Today!
Do you want to get more conversions, traffic, and roofing sales? A stunning new roofing website can do the trick! Blackstorm Roofing Marketing has a full team of experienced web designers who have spent plenty of their time, creating great roofing websites for clients. If you want the same results in your business, we are here for you.