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Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Roofing Growth Strategies Lead Generation Local Marketing Local SEO Marketing SEO

14 Surefire Signs Your Company Needs Roofing Seo Services, and Where to Get Them

Telltale warning signs that it’s time to invest in a new SEO strategy for your roofing company

Does your roofing website still use outdated SEO techniques? Are you trying to boost your roofing website rankings on Google or Bing but don’t know where to start?

As a roofer, you want to ensure that your search engine optimization strategy stays up-to-date to help you outrank the competition.

If you still doubt whether or not to invest in SEO services, you are hurting your roofing business’s growth. Research shows that over 80% of clients conduct research online before they book a high-ticket item like roofing, and about a third of such prospects/customers start their buying journey on one of the three primary search engines (Bing, Google, and Yahoo).

To reach property owners and managers searching for your roofing services online, your website should show up in the search engine results for relevant queries. If such prospects find it hard to find your company online, you are losing them out to roofers who claim top first page spots on Google.

If you are unsure whether you need to improve your SEO strategy, read on our 15 common signs that you need to make your roofing website visible to your prospects/clients online.

Your Roofing Website Is Not Ranking High for the Keywords Relevant to Your Business

  1. Your Roofing Website is Not Ranking High for the Keywords Relevant to Your Business

Have you ever conducted an online search for the kind of roofing services you offer on Google? Take a few minutes and attempt that now.

Is your roofing website showing up in the search results? If you have to scroll through numerous pages before you finally find it, something is wrong somewhere. Now repeat the process with some keywords that are related to your company and see what will happen.

If your roofing company website was difficult to find in all those searches, you could rest assured that other prospects who are looking for the services you offer can’t see you as well.

2. Your Roofing Website Bounce Rate Is Abnormally High

Bounce rate refers to the number of visitors who navigate away from your website after just a one-page view. Knowing your bounce rate can help you to understand how well browsers are converting into paying clients.

If your roofer website has a high bounce rate, your visitors typically hit the closing tab or click off to your competitors’ websites. While every website will have some bounces here and there, a higher bounce rate indicates that your site is not captivating visitors to hang on longer, which could be due to one of the following reasons:

  • Misleading meta descriptions/ page titles
  • Your roofing website is hard to navigate
  • Poor user experience (UX)
  • Slow page loading speed
  • Wrong Call To Actions (CTAs) that don’t tell prospects their next course of action
  • Your brand messaging and content is hard to understand.

Whatever the reason, if prospects aren’t moving past your landing page, now it’s time to rethink your roofing SEO strategy.

3. Your Website Isn’t Generating Consistent Qualified Roofing Leads

If your site fails to generate prospects and leads, then it has not achieved its primary goal. While your roofing website might even be producing a significant volume of traffic, page views and visits can’t pay your employees or suppliers.

Qualified roofing leads from search engines like Google or Bing tend to get better since they have high conversion chances. This is because property owners, who searched for roofing services or products online, intended to schedule for a job at some point.

In some instances, they want to book a roofing service immediately. Thus, investing in professional SEO services will help your business get in front of these wallets out of potential clients.

4. Prospects/ Clients Are Not Finding Your Roofing Website Online

If your roofer website doesn’t get found by potential clients, it means you are not generating new customers, hence revenue. There is no need to offer exceptional roofing services /products if you can’t people know about them online. That’s why ranking high in search engines like Google or Bing for keywords relevant to your roofing business is crucial. Prospects/ clients will be able will easily find your roofing website and schedule jobs conveniently.

You Are Wasting Your Marketing Dollars in Paid Search Campaigns

  1. You Are Wasting Your Marketing Dollars in Paid Search Campaigns

Are you almost going broke because of investing heavily in your paid advertising campaigns? Drying up your advertising dollars is a surefire sign that your long-term success will be pegged on roofing SEO.

The controversial SEO practices vs. paid search advertising debate are ongoing. Still, the absolute truth is that: Paid campaigns will only deliver results for the time you have paid for (obviously). So while you may notice a sales hike from them, such results won’t last forever.

However, improving your roofing website SEO produces a higher Return on investment over time. Roofing SEO is a sustainable marketing strategy for your business.

6. Need Help in Building a Roofing Brand

Is your roofing company adequately branded?

It is one thing to have a good roofing business and another one to have a successful brand. Have you ever looked at those who have made it in the world of roofing business?

They all have a trusted roofing brand. Because of this, they also rank high on the search engine results pages. Search engines like Google love great brands.

It would be best if you built a roofing brand, and SEO services will come in handy. This will help people relate and find what you are about.

Your Roofing Website Is Not Mobile Friendly

  1. Your Roofing Website is Not Mobile Friendly

In 2019, over 80% of prospects/clients used their mobile devices to search for information over the internet. Besides, if your roofing website is not mobile-friendly, you will note a massive decline in organic rankings or may never get ranked at all by Google or Bing. Suppose you want to understand how your roofing website’s responsiveness could be hindering your ability to be found online by customers or prospects. In that case, you should schedule a free strategy session with our SEO experts instantly.

8. You Have Good Rankings, But Low Conversion Rates

Roofing SEO helps you to directly market to people who are already searching for services or products.

Roofing SEO services only takes you so far.

If you think that your job is done after you rank in the coveted top spot in Google for relevant keywords, think again!

While high rankings and traffic are undoubtedly essential, the primary goal is to convert browsers /visitors to paying clients. To ensure your roofing website is converting, you have to examine the quality of your content and the user’s behavior.

Which pages of your site do they usually visit?

Is your website difficult or easy to navigate?

Is your content valuable, or do you use compelling CTA?

Answering such questions will help you know the real reasons why your site visitors aren’t converting.

  1. Your Competitors Are Ranking Higher Than You 

According to a recent study, more than 90% of searchers revealed that they would click on results shown on the first page of Google or Bing search. This implies that you should optimize your roofing website design and content so that you appear on the first page of Google and possibly above your competitors. However, this can be easier said than done.

It is daunting to show up on the first page of organic search results pages with the tight competition in the roofing landscape. And now that most roofers understand the importance of SEO, but you require something better than them.

If you don’t have this expertise within your company, this implies that you need help from a local roofing SEO agency to make your roofing website rank on the first page of the search engine results page.

  1. You See a Sudden in Organic Traffic

Search engines like Google alter their ranking algorithms to offer a better experience to their users. There is a high probability that your organic rankings can be affected because of such crazy algorithmic updates. And this can make you lose thousands of dollars in revenue. By staying abreast of search engine algorithmic updates, you can outrank your competitors and get potential roofing leads.

11. You Need Relevant Traffic

Your roofing website could be attracting thousands of visitors each month, but if they are not in your target audience list, they won’t convert. When it comes to site traffic, quality overrides quantity. Poor quality traffic implies that you need to reassess your SEO efforts.

12. Most of Your Roofing Sales Are From Organic Traffic

If your records show that most of your clients come to you through Google or Bing search, your roofing business needs good SEO rankings. Thus, if your search traffic declines, your roofing sales go down with it.

So if your roofing business depends heavily on organic traffic to thrive, it is advisable to invest in professional roofing SEO services.

  1. You Have Technical Errors on Your Roofing Website Hurting Your Growth

Technical issues are a broad term and could occur due to various factors. Proper diagnoses take a web designer and time but can generally include;

  • Duplicate content
  • Site speed
  • No follow no index
  1. You Want a Provable ROI from your Digital Marketing Efforts.

Conventional forms of roofing marketing can be very effective, but there is a significant hurdle in them; it is not easy to monitor their Return on Investments.

SEO experts use Google Analytics and Google Search Console to monitor metrics like event tracking and goal conversions. With SEO and other kinds of online roofing marketing, it is easier to collect data you require to know how effective your roofing marketing is at making revenue. This will help you invest more money in what is improving your bottom line.

How to Find The Right Roofing SEO Agency for Your Business

Unfortunately, the SEO landscapes include some quacks. Roofing SEO experts that practice what is known as” black hat” tactics can harm your company. When you invest in roofing SEO, finding a legit agency or company to partner with is crucial.

  • Do Your Homework to Know the Basics First

Before you begin researching SEO agencies, take your time to understand the basics of search engine optimization. If you know the 101-level things, you will understand when an agency is trying to con you.

  • Avoid any agency promising first Page Google Rankings Overnight

You have probably received lots of spam emails from SEO agencies promising to get you on the top spot in Google. But as the cliché goes, if the deal is too good, think twice!

Various factors go into determining search engine rankings than no one agency can have the results. Legit roofing SEO agencies like Blackstorm Roofing Marketing understand that promising such results would be unrealistic, but we will give an insight into what to expect.

  • Understand Their Process

 This is where the rubber meets the road. A good roofing SEO agency will discuss conducting competitor and keyword research, on-page optimization strategies, and building backlinks.

Besides, if they start to talk about keyword stuffing or purchasing links or any other black hat technique trying to trick the system into gaining higher rankings, doing this will make search engines like Google or Bing penalize or ban your site altogether.

If your roofing business operates locally, listen to whether they state local-specific techniques. Local roofing SEO is somewhat different from global or national SEO. You want to partner with an agency that understands the difference and helps you to optimize for Google organic search results and Google Maps.

  • Know About Their Process

While you know that roofing website SEO takes time to yield desired results, there should be a way to gauge whether your investment delivers excellent results. This is part a reputable roofing SEO service agency should offer. In addition, good SEO experts will update you regularly on crucial metrics like changes in your roofing website traffic and target keyword rankings.

Request to See the Results They Have Achieved for Other Clients

Roofing SEO professionals need to point out the samples of work they have done for past customers. Ask for any testimonials or case studies to help you understand how it was working with them.

Experiencing These Problems? Get Roofing SEO Help Now

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If you have any of these signs in your company, it may be time to search for a roofing SEO agency to complement your current digital marketing efforts. Schedule a free strategy session to see how roofing SEO professionals will help you level up your search rankings today.

 

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Roofing Local SEO Marketing SEO

How to Choose the Right Roofing SEO Agency for Your Business

Are you searching for tips to help you select the best SEO firm for your roofing company? If you want to work with a top-rated roofing SEO agency to boost your online presence, you will realize that identifying the right firm can be an uphill assignment. Luckily, there are various tips to look for in a roofing SEO company that can assist you in getting started with experienced, reputable experts. This post will discuss six surefire tips to match your roofing company with the right SEO agency.

What to Consider When Hiring a Roofing SEO Agency?

What to Consider When Hiring a Roofing SEO Agency? 

Here are some primary reasons why roofers opt to hire a marketing agency with top-notch SEO services.

Referrals

The primary reason why roofing contractors outsource an SEO agency is because of referrals. Previous relationships or referrals are crucial in boosting trust with a specific SEO firm. If colleagues, friends, and business partners vouch for a company because they had a good experience with them, there are high chances that you too will have a similar experience.

Therefore, when conducting your research, inquire from your connections and friends to find out the company that helped them rank higher in the organic search results.

Demonstrated SEO Processes and Knowledge

Before you hire an SEO agency, make sure that you research their knowledge, process, and practices.

Plus, assess their past and present performance. As you peruse through their social media pages, business website or speak to one of their growth coach/ strategists, pay attention to the following traits:

  • Honesty
  • Customer service
  • Thought Leadership
  • Reporting
  • Staff experience.

The level of transparency, process, and knowledge an SEO company has when working with clients can be displayed in their online reviews and testimonials.

Client References and Case Studies

Besides the tips mentioned above, you can know the kind of SEO company you are about to hire by looking at their Google and Facebook reviews to get an honest overview of the marketing agency. Observe the agency’s previous performance. This includes portfolio examples, online reviews, customer references, and case studies. The agency should have a good track record with verifiable results to establish trust with potential clients.

6 Drawbacks of Hiring Cheap Roofing SEO Company for Your Marketing Campaigns

Let’s face it. Gone are the days of tricking Google or Bing in the name of higher organic search results. Instead, search engines have become savvier to things like software-generated SEO content, questionable backlinks, and keyword stuffing. Your target clients and Google are concerned about one thing; value. Unfortunately, most cheap SEO agencies fail to meet this threshold.

Here are some reasons why investing in such agencies is not worth it in the long run:

1. Mass Produced, Crappy SEO Content doesn’t work anymore

Nowadays well structured, semantically rich, high-quality content is king. Most content mills and cheap roofing SEO companies can’t produce great content since they don’t have experienced writers. Instead, you usually get outsourced, generic content that doesn’t reflect well on your roofing brand and doesn’t level up your organic rankings game.

No Backlinks

  1. No Backlinks

Getting quality backlinks to your roofing website is an integral part of your SEO plan. Securing good backlinks from reputable sites needs you to reach out, communicate and establish a solid relationship. Unfortunately, most cheap SEO companies lack a link-building professional or can only get backlinks that will hurt your organic rankings.

  1. Where’s an internet marketing expert when you require them? 

Cheap roofer SEO agencies are generally understaffed, overbooked, and small. This implies that your essential SEO strategies might be delegated to a junior employee with limited experience.

4. Cookie-Cutter Roofing SEO Strategies

Most SEO firms that offer cheap services will assume that your roofing business is like any other. With this cookie-cutter approach, they will not consider crucial factors that make your roofing company unique- for instance, your services, industry, competitors, amongst others.

Simply put, cookie-cutter strategies won’t cut it! Your SEO strategy should be customized to your business’s unique roofing services or products. One of the reasons why such agencies offer such low quotes is because they use cookie-cutter strategies. When it comes to roofing SEO, there’s no one fit all solution. This customized strategy takes a lot of effort and time and will cost an honest, fair price. Watch out for agencies that don’t talk about a personalized process designed for your roofing company needs.

5. Blackhat Roofing SEO Techniques

Blackhat strategies are where the agency uses spammy techniques, which will adversely affect your website rankings in the long term. It mainly focuses on getting your roofing website to rank higher in search results but doesn’t provide any value.

Besides, with the regular algorithmic updates from Google, your site rankings will be lowered once such changes are implemented. Some blackhat hacks to look out for include keyword stuffing, link farms, and cloaking, amongst others.

Poor Communication and Unreliable Customer Service

6. Poor Communication and Unreliable Customer Service

Low-cost SEO agencies are difficult to get a hold of when you need them. As a roofer, you will be curious and want to ask specific questions about your SEO strategy’s results. A cheap roofing SEO agency will be less concerned about developing a business-customer relationship with you. This may result in lots of unanswered emails and calls.

Proven Tips for Choosing the Right Roofing SEO Agency

As a roofer, you need to conduct extensive research to help weed out rogue SEO agencies and partner with a company that cares about establishing a relationship with you and improving your organic search rankings.

Here are our six surefire tips to assist you in deciding which SEO agency is fit for your roofing business:

  • Check into the Company’s Past Performance

When clients come to your roofing company, they are likely to check your reviews, testimonials, and photos to see how your works stand out from that of your competition.

Similarly, when you research roofing SEO companies, you should do the same.

Make sure you check extensively at the company’s previous performance and their experience with the roofing SEO. If the case studies, reviews, and testimonials are all raving, then it will assist you in making an informed decision. Professional SEO management is crucial to selecting the right company.

  • Ask Past or Present Customers about Their Experience with the Agency

Look at the agency’s case studies, testimonials, and online reviews to understand how the company relates with its clients. Review the past or current customer feedback; in so doing, you can get an overview of your company’s weaknesses and strengths. Besides, you will obtain an insight into the company’s reporting and strategy process.

  • Meet with the Roofing SEO Team and Ask Specific Questions

Once you have settled for one or two roofing SEO agencies, schedule an over-the-phone, in-person, or zoom conference call to meet their SEO team members. Before you plan for the meeting, list down the questions you want to be answered by their professionals. This will help you understand their reporting process, culture, and expertise in the roofing niche/industry.

  • Be Realistic About Your Roofing SEO Goals

It would be best if you were specific about your roofing business goals. Just saying “ I want to appear on the first page of Google search results” isn’t enough. Here are some realistic goals that can help you kickstart your roofing SEO strategy:

  • Get more clients via leads or sales
  • Enhancing roofing brand awareness
  • Developing a vibrant online reputation management strategy

Make sure you work with an agency that is experienced in your industry. For instance, if you have a roofing company, you want to ensure that you partner with an agency experienced in designing, optimizing, and marketing roofing websites such as Blackstorm Roofing Marketing.

  • Select an SEO Agency That Communicates Effectively

As you look for SEO companies, don’t forget to ask them how they will inform you about the work being done behind the scenes to improve your organic rankings. When outsourcing the right agency, you want to feel at ease and comfortable when airing out your grievances or concerns. This is an essential aspect of the business-customer relationship since SEO is a long-term strategy. If you aren’t at ease with your agency, it may lead to problems with the long-term relationship and overall roofing SEO plan going forward.

Why Choose Blackstorm As Your Roofing SEO Agency?

Blackstorm Roofing Marketing is a forward-thinking SEO company for roofers who want conversion-driven internet marketing strategies. Over the years, we have provided quality SEO services for roofing companies of all verticals and sizes.

Here is what you can expect when you partner with us

  • A team of SEO professionals with many years of experience under their belt.
  • 24/7 client support to help you in case you experience backend errors or have questions about your roofing SEO campaign
  • Customized roofing SEO packages designed to suit your specific roofing business needs.
  • Transparent reporting process: we will send you comprehensive monthly reports together with a recommended course of action to improve your rankings.
  • Punctuality: we strive to meet or surpass the project set deadlines.

What Are You Waiting for? 

Improving your organic rankings takes a lot of effort, patience, and time. However, this means you only need to work with an agency that’s ready to answer your questions and updates you regularly on their roofing SEO plans.

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At Blackstorm Roofing Marketing, we have many years of experience in the roofing industry. So if you want to know how to pick the best roofing SEO agency, kindly look at our SEO services and see how our team can help you increase site traffic and improve organic rankings today.