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Branding Growth Strategies Identity Promotion

How to Choose a Roofing Company Name

Choosing a name for your new roofing company presents a great opportunity because it helps you to communicate your ideas, personality, expertise, values, and uniqueness to potential clients.

A well-chosen roofing company name can help you to find more clients and set your business above competition, particularly online.

Your roofing company name is the medium through which property owners meet your business for the first time. It creates brand equity and becomes a valuable asset, just as other intellectual properties like logos and trademarks.

That said, choosing a unique name for your roofing business can be an uphill task, but not an impossible one. This post will guide you through the process of selecting the right name for your roofing business, one that you will be proud to put on your roofing company website and business cards.

What is in a name?

Selecting the right name for your roofing company is a crucial step in your brand development strategy, as it represents the potential clients what your business stands for. Choose the wrong name, and you could turn away prospects before you have a chance to explain to them what you do and who you are.

Here are crucial things to consider when naming your roofing company: 

Choose a Roofing Company Name that is Memorable

As a roofer, you will want to check the pronunciation, length, and spelling of your business as a priority when choosing a roofing company name.

If your target clients cannot pronounce your company name easily, then that could result in a branding disaster. Imagine property owners going around mispronouncing your roofing company name. Before choosing a roofing company name, select a few people to read the name and see how easily they can pronounce it. This will help you know if your name is hard to pronounce.

If your name is too hard to spell, then it will be difficult for prospects to type in search engines or other platforms where prospects are looking for your roofing business online. If property owners cannot spell your roofing business name, the best-case scenario would be that they will stumble upon your business.

On the flip side, worst-case scenario, they will find your competitors first. If prospects are looking for your roofing business, make sure that complicated spelling does not turn them away from your company.

If your roofing company name is too long, then clients will struggle to remember it accurately. Therefore make sure that your name is short to attract more clients. You want your roofing company name to showcase your brand in a way that is simple to the prospects you are targeting. This will make your roofing business sharable, findable, and, most importantly, memorable.

Add Some Visual Vigor to Your Roofing Company Name

Several studies have shown that people tend to remember what they see than what they hear. So, including a visual element in your roofing company name increases the chances of being recognized by prospects when they are making buying decisions. This could imply using catchy names that spark imagination or incorporating your roofing business name visually in the logo. Make sure that your name stands out from other roofers operating in your city or town.

Choose a Roofing Company Name that Fosters Positive Brand Connection

Select your words tactfully during this phase of coming up with your roofing brand strategy. Different words have various connotations for various people. As a roofing contractor, you want to make sure that your company name contains descriptive, persuasive, and positive words that won’t trigger negative emotions in your audience. Make sure that you check the meanings of your roofing company name in the languages and regions that you want to do business.

Choose a Roofing Company Name that is relevant to your business

Even with a well-executed roofing brand strategy, your business name will not become a household sensation overnight. Therefore, make sure you select a roofing company name that gives a hint to property owners about what your business does. This will help to clearly define your business and make it easier to find online. Whatever name you select, make sure that it is meaningful for the roofing industry and prospects.

Ensure the Domain Name is Available Before You Choose a Roofing Company Name

One of the most crucial steps in selecting a name for your roofing company is checking whether the domain name is still available. Without a domain name, your roofing business will not have an online presence. Your online presence plays a critical role in your roofing marketing strategy, and if you don’t have a domain name, then you will lose a huge chunk of leads /clients.

As you are brainstorming roofing business name ideas, try to check the availability of corresponding domain names. Alternatively, you can consider buying a domain name for your roofing business, if you find out that all your preferred names have been taken.

Choose a Unique Roofing Company Name that will help you stand out from other roofers online 

Branding is very vital for the success of your new roofing business. As roofing marketers, we know that a unique roofing company name creates a unique identity and existence for your roofing business. A roofing company name using plain initials and letters is not only dull but also detrimental to your roofing marketing. Use a roofing company name that is vibrant and unique to stand out in the market.

Trademark Your Roofing Company Name

Although ensuring that your roofing company is official is one of the final steps, you should make sure that your name is available for registration. Trademark applications must be forwarded to the U.S Patent and Trademark office. A simple Google search can help you to know your trademark’s availability. Still, you need to hire an excellent attorney to do a thorough search to ensure that your company name is available. It is crucial to safeguard your business from any liability by forming a business entity with the secretary of state in the area where your company is located.

How to Come up With Names for Your Roofing Company

Once you have a clear perception of your ideal clients, competitive advantages, business vision, and strategy, you need to brainstorm ideas to come up with a name for your roofing company. It is also advisable to check roofing company names that are already in the market.

Existing roofing business names will always follow some distinct patterns that will help you generate ideas. You can find examples of proper roofing company names on directory sites such as HomeAdvisor, Thumbtack, and Angie’s list.

Start the naming process by determining what precisely you want to convey to your customers. Consider the main benefits or advantages the client will gain from working with a roofing business like yours.

Many companies, not just roofing contractors, try to create a name for their company before anything else. This is a common blunder. In fact, it should be vice versa. Before you develop a name for your roofing company, first create your mission statement, tagline, ideal voice, and your roofing brand message. All of these critical elements will work together to help you create a catchy name for your roofing company.

Here are some tips that will help you give your roofing company the most effective and attractive name:

  • Select a roofing company name that you prefer and one that resonates with your ideal client base
  • Pick a familiar or comforting name that conjures up nice memories so that clients can contact your business from an emotional perspective.
  • Avoid roofing company names that are incredibly confusing or too long
  • Stay away from the language that the typical client would not understand.
  • Don’t include any extraneous information such as INC., LLC. Co., LTD, unless your business has gained those credentials.
  • Use roofing company name generator tools (free or paid) online to get ideas
  • Avoid using technical jargon that your prospects/clients will not understand.

Roofing Business Success Factors

Develop a business plan

With a good business plan that indicates your long-term objectives, narrowing down your options for a roofing company name will be more comfortable.

Select a Business Structure

Partnerships and sole proprietorships may have fewer restrictions on name registration since they are not regarded as legal entities under the law. Structures like corporations and LLCs have to meet strict requirements to get their name registered.

Choose a Roofing Specialty

For instance, if you have decided that you will specialize in repairs, then it makes sense to include “repairs” in your roofing company name. When prospects see your roofing company name, they will no doubt that you are a roofing contractor who specializes in roof repairs.

Reach a wider audience

If you have various skills and not sure which direction you want to go, you don’t want to limit your roofing company name based on specialty. This way, you may choose a name that portrays you as a general contractor who offers roofing services. You can select a general term such as Elite contracting as your roofing company name.

Think about Your Target Audience

What kind of clients do you want to attract? If you are in an affluent neighborhood, names like “Affordable Roofing” will not make sense to the wealthiest customers. In such a scenario, you would stick to a general roofing company name that indicates prestige and quality. If you are operating in a low-income region, you may want to use terms that depict the affordability of your services.

Choose a Simple Roofing Company Slogan with a Catchy Slogan

You may pick a simple roofing company name and concentrate on a catchy slogan that will differentiate your business in the market. “Your Roof Replacement Expert” can be a tagline associate with your roofing business.

Make sure that Your Roofing Company Name is legal:  

After picking your company name, you will be required to register it with the appropriate institutions. Make sure that it is not being used or trademarked by another roofing contractor in your area. Registering your roofing company name is mandatory for taxation purposes.

Choose an excellent roofing website address that complements your company name:   

While it would be a great idea to the roofing company name as the actual address, it is not necessarily meaningful. You can also select a web address that reflects your specialty. The key here is choosing a web address that is easy to spell and remember.

Whatever name you choose, make sure that it is relevant to you, your clients, and the roofing industry in general. Since you name your roofing company only once, invest your time to pick a name that will differentiate and set your business above the competition.

Most Popular Roofing Company Names Patterns

Your Initials or Names

Most roofers opt to name their company after themselves. Real-life examples of roofers who have adopted this pattern include; Williams Roofing and Drainage Ltd and Springer-Peterson Roofing and Sheet Metal, Inc.

Naming your roofing company after your partner or yourself gives your business a personal feel. Clients will be attracted to you because your business seems small, dedicated, and responsible. They feel like they can contact you directly; which is essential to many property owners.

However, there are a few blunders that you can encounter if you opt to use this approach. If your roofing company name is difficult to spell or is not a common name in your region, it may be hard for clients to find you online. The same applies to names that have similar spellings.

On the flip side, if your name is too dull or common, it may be difficult to create a roofing marketing buzz around it. It will be hard to set your roofing business ahead of the competition if you select “John Roofing.”

You could also be restricting your roofing company growth by using your name. It will be difficult to sell a roofing business based on your identity because it will be challenging for the new owners to continue with your legacy. While you might not be concerned about selling your roofing company, think about your retirement plans. Many roofers sell their business at a handsome profit when they are ready to stop working.

Your Location

Another popular trend when choosing a roofing company name is to include location in your business name. Real-life examples of roofing companies that have adopted this trend include; America Roofing and Remodeling, Langley Roofing Co. Ltd., Music City Roofers, amongst others.

When you first launch your roofing company, having a secure connection with your area of operation is critical. Your roofing website’s traffic and search engine visibility may benefit from including a location in your company name, and potential clients will instantly know if you are available in their area.

On the flip side, a location-based roofing company name can restrict you. Potential clients will think that your name depicts your whole service area. If you move to another service area, then it may be an uphill task to attract new clients. You might not want to leave your hometown and want to keep your business small, but a time will come when property owners will desire a new type of roof at a lower price. Moves are essential to keep your roofing company strong.

If you choose a location-based roofing company name, try to go as wide as possible without appearing too broad. If you only serve one city, then naming yourself Middle Tennessee Roofing Company is a bit odd. Choosing a county is a great strategy, as it helps your business to access customers who are outside your city.

Your Specialty

Adding your specialty to your roofing company name is a smart strategy because it helps potential clients to understand your target market or the additional skills you can bring on board. Real-life examples of roofers who have added specialty to their company names include; High-Tech Roofing Restoration LLC, Direct Roofing and Waterproofing Ltd, amongst others.

On the flip side, adding specialty in your roofing company name can restrict you too, but not as the location-based business name. It is advisable to include specialty once you are sure that the specialty will constitute a huge chunk of your business. Besides, specialties are extremely powerful and can help your business to stand out from the competition.

Animals, Colors, and Objects

Using objects, animals, or colors in your roofing company name can create a real trait and make your business stand out from the competition. Some of the roofers who have chosen to adopt this strategy include; Apple Roofing Company, Roof Monkeys LLC, Black & White Roofing, amongst others.

You will note that roofers who opt to use this trend select familiar, common things. Since most roofers serve the general public, they want to make sure that everyone understands their reference.

Assuming that you will serve any property owner, you will be required to choose something that is familiar to them. Choose something you feel attached to and one that you can stand behind for many years to come.

Adjectives

Adding an adjective in your roofing company name can convey a particular message about your business. Real examples of roofers who have adopted this naming pattern include; Precise Roofing Ltd, Standard Roofing, and Exteriors Ltd, amongst others. Each of these names gives you an overview of what the company does.

 The most crucial thing to avoid when using this pattern is being too obvious or cliché, such as the “best roofing company in Nashville” or “Strong roofing.” In fact, the most prominent roofing company names seem like they are disingenuous.

On the flip side, there are some typical advantages of selecting certain adjectives for your roofing company name. A potential client may be using those adjectives when looking for your roofing business. “Reliable roofer,” “Best roofing contractor,” and reputable roofer are terms that prospects will use when searching for your services online.

If you want to show the strength of your business, you can name your roofing company after something that represents the adjective. Roofing contractors who have done this include 5 Star Roofing & Restoration, LLC. 1 Stop Roofing, and exteriors, amongst others. These roofers pass a powerful message, symbolizing tradition or strength.

Made-up Roofing Company Names

Many roofers nowadays name their companies by just pilling letters or combining words. Roofing companies that have adopted this trend include Protouch Restoration and Ecotek Energy Roofing & Solar.

Usually, such names will not work for new roofers who are just starting their business. However, such names are generally unique and available; they can appeal to your target audience.

How to Make Sure That Your Roofing Company Name is Unique

Your prospective roofing company name should be unique to appeal to customers. It should also be unique to adhere to the law since no two businesses have similar names in the same industry. You cannot apply for an existing trademark on your roofing company name, either.

Your initial step should be to take any potential roofing company name and running it through an online search. You can use Google or check directory sites such as HomeAdvisor or HomeStars.

Legislation governing trademark, intellectual property, and the copyright is different in Canada and the United States. Before you register your roofing company name, you should consult an attorney to sure that the name is available. Please know that your proposed roofing company name should not be used if another roofer has the same name, even if the other contractor did not get a registered trademark for the same.

Your local area may apply certain restrictions to your roofing company name; you should check them online or enlist the assistance of a legal professional. Legal guidance is crucial when opening and searching for a roofing company. Lastly, make sure your roofing company name is unique and helps your business to stand out from the crowd.

How to Register Your Roofing Company Name

Once you have picked a name, you need to register it with the authorities. The exact process will depend on the kind of business structure you select and your area of jurisdictions. If you opt for a sole proprietorship model, then you will be registering your business in your province or home state. Every state has its business authorities. It is advisable to enlist legal professionals who will make sure that your company is adequately insured and licensed. After all, a simple blunder can cause you significant legal battles in the future.

Besides, you will be required to register for a Tax Identifying Number or Tax account when you register your roofing company name with the Internal Revenue Service (IRS). It is crucial to seek professional assistance to understand your tax obligations. Remember, once your roofing company name is registered, your business now officially exists.

Choose a Roofing Company Name Today!

Picking a name for your roofing company presents a massive opportunity for refining your business vision. An excellent roofing company name will help to convey your business strengths, marketing message, and skills. Looking at other roofing company names and getting recommendations from friends or family will help you choose a unique name that will make your business stand out in the market. Plus, optimizing your roofing company name digitally and considering your internet marketing options will make your business more successful.

If you are not sure how to go about choosing your roofing company name, let BlackStorm Roofing Marketing assist you. Schedule a free strategy session with our experts and get a roofing company name today!

 

Categories
Industry Knowledge Marketing

How to Become a Roofer

Are you looking for a new job?

Get a great career as a roofer. It will give you access to regular work with a steady stream of projects waiting for you. You need to be equipped with skills to work on different building types, including residential and commercial structures.

Ever wonder what exactly a roofer does, and how to become one? Read on and learn how to get into roofing, and discover what it takes to become one.

How To Get Into Roofing

What is a Roofer?

A roofer repairs make replacements and install roofs of building structures. They work with materials like shingles, metal, and tar. As a roofer, you will get the chance to work both from the ground and on top of buildings. More often than not, you will be standing on a slope.

To give you an idea of how to work in roofing, you will use tools for installing roofs and make assessments in roofing conditions. Part of your duties would be any one of these things, giving a customer an estimate, applying a waterproofing coat, or maybe replace an entire roof. You will be working with certified roofing contractors and operate under a business license, which will allow you to work on both commercial and residential buildings.

All of the above details answers the question as to what do roofers do. Additionally, on any given day, an inspection usually occurs after each completed job.

What Does a Roofer Do?

As a roofing company, they install and repair roofs of all types using all kinds of materials. This includes asphalt, cedar shingles, metal, and more. As a roofer, you will have to be prepared to work in all kinds of weather conditions, and almost any situation involving rooftop conditions.

It is possible that you might be working on a steep-sloped roof in the rain one day, and, on a flat roof under the hot sun the next. Every time a new roof is installed, thick plywood is laid down first, then after that, felt is installed. This contraption makes it easier to keep your footing after that comes to the shingles, which are either metal panels or an asphalt membrane.

Roofers must be detail-oriented since the quality of the work done will depend much on how good of a job was completed. It will be inspected and checked if done properly. It will seal any leak that could cause damage inside the building.

They also install attic fans and vent boots on the roof.

How To Be A Good Roofer

A good roofer is when he gets to finish difficult tasks in not-so-good weather conditions. He or she can also work high above the ground and follow protocols for all kinds of jobs. You must be efficient as you follow guidelines depending on the materials you use.

You will need good communication skills as well as the physical strength to move and carry heavy tools and various materials. All these you will be doing with a positive attitude. Working for both residential and commercial clients will require you to be culturally sensitive, coupled with good customer service skills. These are crucial components to being a good roofer.

What Do Roofers Wear?

Working as a roofer also requires proper gear and clothing. It should be able to protect you from environmental factors such as accidents and other dangerous materials. Eye protection and a hard hat sometimes are required.

Wearing long-sleeve shirts and thick pants will protect you from cuts, scrapes, and even sunburn. Work boots with thick soles can help with its necessary grip that is needed while you walk on the roof surface. The thick soles will also help protect your feet from the hot surface of the roof.

Gloves serve to protect your hands from burns while at the same time improving grip.

What Tools Do Roofers Use?

Tools are used for installing, making repairs, and removal of roofs. Basic tools like hammers and ladders are the most commonly used. They also use shingle removers, shovels, roofing nailers, roofing hammers, hammer tackers, some utility knives, and power machines.

Depending on the specifications of the job, you might be using a power drill, or maybe a power saw to cut and install materials. You will also be using a crowbar to remove shingles, shears, cut asphalt, or fiberglass shingles. Other peripherals include a tape measure and level to measure the roof slope.

Having experience using these tools will be helpful to your roofing career.

Do Roofers Work in the Rain?

Depending on the type of roofing job that needs to be done, roofers are required to work even if it’s raining. For example, during a storm, if a tree fell on a building, roofers must get to work and make repairs just so that water doesn’t get into the structure.

Admittedly, it is risky for roofers to be working in such conditions, so much so that companies avoid sending in a team to the roof unless it is an emergency. What roofers do is cover their work with tarp or plastic to protect against any leak in the event of a storm.

What Type of Training/ Credentials Does a Roofer Need?

Most roofers learn through on-the-job training. They take up a formal apprenticeship program that is complete with classes and paid training. Even when they are still in training, they get to do and complete real roofing jobs.

An apprentice gets to learn to use the necessary tools and safety precautions needed. The experience and certification give them the chance to be hired as a full-time roofer. A good roofer also needs to study and make the necessary upgrades as a roofing professional throughout his career.

Physical fitness is a must since this job is also equally physically demanding. You must not be afraid of heights and must have a good sense of balance. You also must be able to take care of details and maintain focus in potentially dangerous situations.

Teamwork is crucial to the roofing business as well as the ability to work independently. A good roofer does not need much supervision. A survey conducted by Owl Guru cites the top 5 skills and knowledge that roofers must have:

  • Building and Construction
  • Design
  • Mathematics
  • Education and Training
  • Customer and Personal Service

Are Roofing Jobs Readily Available?

Why be a roofer?

It so happens that taking up roofing as a career today gives you bright job prospects. There is an ongoing housing boom that started a few years back where roofing repairs and replacements have become in demand.

Our economic recovery has created a growing market for projects both in residential and commercial areas. Along with that demand will raise the need for more quality roofers. Opportunities are steadily on the rise, and more positions are becoming available.

If you like working with your hands, this job is for you!

Categories
Industry Knowledge Marketing Roofing

How To Become A Licensed Roofing Contractor

It’s a situation that we are all too familiar with, lousy weather, and wind wreaking havoc and pulling our shingles from our roofs. Not only does this have a negative aesthetic impact on the house, but this can often also lead to leaks and drafts, nobody wants that! As a solution, many homeowners would simply call a roofing contractor to fix the issues. There is no single, industry-wide standard or certification for becoming a roofing contractor; this process often differs hugely depending on your jurisdiction and its own specific rules for the process.

In this article, we will explain the process of how to become a licensed roofing contractor in detail, summarizing the different processes involved depending on where you reside. This process can differ significantly from state to state; it’s, therefore, essential that you find the correct process for your location; this is not a “one size fits all” situation.

Do Roofing Contractors Need a License?

While, as previously stated, there is no single, industry-wide qualification, certification, or license for roofing contractors, the construction industry has also grown into one of the most strictly regulated industries in the United States. As such, each state has its own, unique contractor licensing laws, specialty classifications, and specialty contractor application requirements, making this a process that differs greatly from state to state.

Essentially, what it comes down to is whether the contractor has the intention to carry out residential or commercial roofing work. For example, in states such as Minnesota, a residential contractor is only required to carry out their Residential Roofer New License Application in order to begin work. Whereas, when a roofing contractor in Minnesota specializes in commercial roofing work on the state level, they must also carry a license on a local level in order to do so legitimately and legally.

As of writing this article, 32 currently states require a license for residential and commercial roofing contractors at the state level, meaning that this is an essential part of the process in these said states. The remaining 18 states, however, require a contractor’s license at all levels, that being the state, county, and municipal level. Any given state could, therefore hypothetically require licensure at two of these levels, or even at all three if they were so inclined.

How To Become A Qualified Roofer

There are a wide variety of other requirements that you may need in order to become a roofing contractor. These requirements may include, but are not at all limited to:

  • Proof of your worker’s compensation insurance.
  • Proof of your unemployment insurance.
  • Proof of passage of residential, commercial, or industrial examinations that have been carried out.
  • Proof of your liability and property damage insurance
  • Proof of submission of your surety bond.
  • Proof of the designation of a qualifying party or construction supervisor license
  • Your own copies of the Articles of Incorporation or Partnership Agreement.

Steps to Become a Qualified Roofing Contractor

Learning How to Roof

An essential step, and often the first taken toward becoming a licensed roofing contractor, is ensuring that you have all of the physical, roofing skills down and ready. To be a contractor, you must be a versatile worker, willing to confer with your clients over the specifics of a job and venture outside of your comfort zone. You must present a friendly and approachable personality to your clients, assuring them that they can come to you with any of their questions or concerns. Many learn to roof “on the job” or through practice, while others choose to go the route of taking a class at a technical or community college that may be appropriate for the job. While the latter may be a more time-consuming method, the skills that you will gain for not only this trade but likely a variety of others, more than make up for this time spent and can be a huge asset to your career in many ways.

Insurance

It is of the highest importance when working as a roofing contractor, to have adequate insurance for both yourself and your business, this is in order to protect yourself and your business from possible lawsuits, usually involving matters such as personal injury or property damage. The National Roofing Contractors Association has added a special section to its own website that is dedicated to roofing contractor insurance. The page explains what you will need for the process, as well as providing a list of companies that can provide them.

Joining a National or Regional Association

A very important step that many contractors take after being granted their license is to join a national or regional roofing association. Not only does joining one of these associations improve your credibility, making you stand out amongst a sea of other contractors, but it also keeps you informed and in the loop on all of the latest developments and happenings from within the roofing industry itself, should there be any changes in rules or regulations, you will be the first to know if you become a member of a national or regional roofing association.

Roofing License Requirements from State to State


NOTE: This information is provided as a service. To the best of our knowledge, it is correct and up-to-date; however, it is not expected to be taken as legal advice and you must always check with local authorities before making any business decisions. Requirements and regulations are subject to change at any time.


Alabama:

In order to become a Roofing and Sheet Metal Contractor in the state of Alabama, you will first need a state license. This state license is issued by the Licensing Board for General Contractors, to be eligible, there must be commercial projects to the worth of $50,000. Alternatively, you can also be eligible for residential jobs worth $10,000 or more. On top of this, you will also need to pass a trade exam, in addition to a business and a law exam. You must be able to provide Proof of completion of at least three roofing projects from within the past three years of your work.

Alaska:

In Alaska, roofing contractor work requires a state license from each of the Department of Commerce, Community and Economic Development, Division of Corporations, Business and Professional Licensing. In order to obtain a non-residential license, you will need to be able to provide Proof of liability insurance, worker’s compensation insurance, and place a bond of $5,000. Alternatively, to obtain a residential license, you will instead need to complete the Alaska Craftsman Home Program within two years prior to applying for the license, as well as passing an exam.

Arizona:

In order to begin roofing work in the state of Arizona, you’ll need a state license; this will be issued by the State of Arizona Registrar of Contractors, or ROC. Roofing is classified as a specialty profession in Arizona, with specific licenses needed for both residential and commercial work. As well as this, you will also need to pass a trade exam, provide your financial statement, and finally, you will need to provide Proof of worker’s compensation, as well as a surety bond.

Arkansas:

Any type of construction work that is found to have a value of $2,000 or higher requires a state license in Arkansas before it can be carried out. In Arkansas, there are commercial and residential Home Improvement contractor licenses; both of these licenses are granted by the Contractors Licensing Board. If you are attempting to apply for an unlimited license, you must then provide a financial statement, and Proof of worker’s compensation insurance on top of this.

California:

In order to obtain a roofing license in California, you must be licensed to work on roofing projects worth more than $500 within the state of California. To be able to be granted a roofing license in California, you must pass an exam. However, before you apply, you will also need to be able to provide at least four years of roofing experience within your past ten years of work. You will additionally need a $15,000 surety bond in order to obtain a roofing license in California.

Colorado:

In Colorado, roofing contractors fall under the title of “general contractors” and are therefore not required to hold a state roofing license at all. It is required that you have a business license, however. It is also very important to check your own local requirements, as the regulations may differ from place to place.

Connecticut:

In Connecticut, roofing contractors are not required to have a state license, however, if your business does operate under the title of “home improvement contractor,” you will then also need to be registered with the Department of Consumer Protection. There is a yearly fee for registration with this department.

Delaware:

In the state of Delaware, for any roofing contractor job that is worth more than $50,000, you must register with and get a business license from the Delaware Division of Revenue. As well as this, a Class B Asbestos Abatement Certification is also issued by the Division of Facilities Management; you will need to complete an approved training course in order to receive this specific type of license.

Florida:

In order to become a roofing contractor in the state of Florida, a license is required to be certified to work anywhere in the state. This “Division 2 Contractor License” is to be issued by the Department of Business and Professional Regulation. You will also need to pass an exam, and in order to be eligible to take the exam, you must show four years of experience in your specific area. You will also be required to provide Proof of financial stability, as well as Proof of insurance.

Georgia:

Any roofing project worth more than $2,500 in the state of Georgia requires a state license. Said license is issued by the State Construction Industry Licensing Board in Georgia. In order to be licensed, you will need to pass a trade exam, in addition to a business and law exam. You will require pre-approval for this exam, demonstrating at least two years of experience, as well as completion of at least two projects in your area, and finally Proof of insurance.

Hawaii:

In the state of Hawaii, a C-42 Roofing Contractor License is required to begin roofing. This is issued by the Department of Commerce and Consumer Affairs Professional and Vocational Licensing. You will also need to pass a trade exam, in addition to a business and law exam. I order to be eligible to take this exam; you will need to show at least four years of supervisory work experience in the past ten years.

Idaho:

In the state of Idaho, roofing regulations do not require a contractor to hold a state license. Instead, you are required to register with the Idaho Contractors Board. There are no requirements for experience, education, or examination by this board. However, you will need to provide your business information, as well as Proof of insurance.

Illinois:

How To Become A Licensed Roofer in the state of Illinois? A license is required in Illinois in order to begin roofing. This license is issued by the Department of Professional Regulation. There are three types of licenses, you must apply for the license of the type of work you plan to do primarily – Residential, Commercial, or Commercial/Industrial, though you will need to pass the Residential license exam before you can apply for this. In order to qualify to apply, you must pass the state exam, if applicable, you must also show Proof of insurance and provide a $10,000 surety bond.

Indiana:

The state of Indiana does not require roofing contractors to hold a license. However, there may also be local requirements that apply to you, so do be sure to check on these before you begin any roofing work.

Iowa:

In Iowa, any construction contractor, of any kind, who earns more than $2,000 per year, is required to be registered with the Iowa Division of Labour. There is no state exam, but you must be able to show Proof of unemployment insurance. A state license is only required for roofers if you’re working with asbestos.

Kansas:

While there is no requirement for roofers to have a state in Kansas, you must hold a roofing contractor registration certificate; this is issued by the Kansas Attorney General. You must also be able to provide Proof of liability insurance, as well as worker’s compensation insurance.

Kentucky:

There are no set roofing contractor requirements of licenses required in the state of Kentucky. However, you may personally wish to become certified with the Kentucky Roofing Contractors Association (KRCA) for its added benefits.

Louisiana:

The state of Louisiana requires a state license for any building construction work worth more than $75,000, as well as for home improvement or repair work worth more than $7,500. It is the Louisiana State Licensing Board for Contractors that issues these commercial and residential licenses, and home improvement registration. You will need to pass a trade exam, in addition to a business and law exam. You will also need to provide Proof of general liability, as well as worker’s compensation insurance.

Maine:

In the state of Maine, roofing contractors do not require any specific state license, unless they are working with asbestos. In which case, you will be required to attain a Conditional Asbestos Abatement License from the Department of Environmental Protection.

Maryland:

In Maryland, general contractors, including roofers, do not need any kind of state license in order to carry out their work. However, certain types of roofing work may fall under the banner of “Home Improvement”, which does require a state license. This license is issued by the Maryland Home Improvement Commission, or MHIC. In order to apply for this license, you’ll need to be able to provide two years of work experience and pass the exam. You will additionally need to provide Proof of insurance.

Massachusetts:

In the state of Massachusetts, roofing contractors are required to be licensed by the State Board of Building Regulations and Standards. This is known as the Construction Supervisor License; however, if you work primarily on existing structures, you will also need a state registration as well. There is no exam for this, but there is for the Construction Supervisor’s License. You will need to pass the exam and additionally be able to provide three years of work experience.

Michigan:

Roofing contractors in Michigan are required to hold a state license from the Department of Licensing and Regulatory Affairs. This roofing license falls under the title of “Residential Maintenance and Alteration”. Before you are ready to apply, you will also need to complete 60 hours of education, as well as then passing an exam.

Minnesota:

As previously explained, in the state of Minnesota, there are different requirements for residential and commercial roofing work.

How To Become A Certified Roofer In Minnesota, you’re required to hold a state license if the total of your yearly work is above $15,000. This license is issued by the Department of Labor and Industry in Minnesota. In order to attain a license, you will need to pass the residential roofer trade exam; you must additionally provide Proof of insurance, as well as posting a $15,000 surety bond.

Mississippi:

In Mississippi, if your residential roofing services are worth over $10,000, you will require a Residential Roofing License from the Mississippi State Board of Contractors. You will also need to pass a trade exam, in addition to a business and law exam. You will also be required to provide your financial information and show Proof of insurance before you can be approved.

Missouri:

There are no specific state requirements in Missouri for roofing contractor work. However, it is important that you check local requirements for your area as these may still be in place and need to be adhered to.

Montana:

In Montana, there are similarly no set requirements for roofing contractors. However, roofers, along with all other construction contractors and subcontractors with employees, are required to register with the Department of Labor and Industry. In the case that you have no employees, you can still register if you so wish, but you are no longer required to.

Nebraska:

While there are no specific requirements for roofing contractors in Nebraska, roofing contractors, as with all other general contractors and sub-contractors who perform construction or repair work in Nebraska, are required to register with the Nebraska Department of Labor.

Nevada:

In Nevada, it is required that roofing contractors obtain a C-15a Roofing Contractor License, this is issued by the State Contractors Board. In order to be pre-approved to take the necessary exam, you will be required to provide at least four years of experience in the past ten years. Education may also be used as a substitute for some of these years of experience. You will be required to show your finances, obtain a bond, and finally show Proof of worker’s compensation insurance. You will only then be approved to take the trade, business, and law exams needed.

New Hampshire:

Unless you are working directly with asbestos, a roofing contractor license is not required in order to work as a contractor in the state of New Hampshire. Though, as always, local requirements should be researched beforehand.

New Jersey:

While you are not required to carry any form of contractor’s license in New Jersey for roofing, you are required to be registered. On top of this, from March 2018 onwards, you no longer require a construction permit in New Jersey for roofing jobs on one- and two-family homes in particular.

New Mexico:

In New Mexico, roofing contractors operate under the title of “Construction Contractors,” meaning that they need a state license in order to begin working. In order to then take the required exam, you must provide two years of experience in your given area. You must also pass the trade exam, in addition to the business and law exam.

New York:

In the state of New York, you are not required to have a state license in order to begin carrying out roofing contractor work. However, as previously mentioned, there are still local requirements often, and these should be fully looked into beforehand.

North Carolina:

In order to work as a roofing contractor in the state of North Carolina, you will require a state license, though this is only for any jobs worth $30,000 or more. This license is issued by the North Carolina Licensing Board for General Contractors. You will need to be pre-approved before you are able to the exam. To do so, you must demonstrate a minimum working capital, which is appropriate depending on the size of the jobs you wish to bid on in the future.

North Dakota:

If you wish to carry out roofing jobs worth more than $4,000 in the state of North Dakota, there are a number of requirements involved. There are four classes of licenses that are issued by the Secretary of State of North Dakota; these mostly depend on the size of the jobs you plan to embark upon. There is no exam requirement in this state, though you will need to be able to show that you don’t owe any taxes, as well as being able to provide Proof of worker’s compensation insurance and liability insurance.

Ohio:

As with a number of the other states list, there are no state licensing requirements in order to be roofing contractor work in the state of Ohio. As with previous entries, we advise that you still be sure to check your local requirements before you begin work.

Oklahoma:

You are not required to carry a state license in order to carry out roofing contractor work in Oklahoma. However, you do need a Roofing Contractor Registration. In order to be registered and be granted the equivalent of an Oklahoma roofing license, you will be required to provide proof of worker’s compensation and liability insurance.

Oregon:

In the state of Oregon, roofing contractors require a state license to begin working. You will need to finish your pre-license training and pass a test before you are granted a license from the Construction Contractors Board. You will also be required to provide Proof of general liability insurance and worker’s compensation insurance.

Pennsylvania:

There are no requirements in the state of Pennsylvania for roofing contractors to have a state license before they begin work. However, we still advise that you enquire into the local requirements for roofing contractors in your area before you consider beginning work.

Rhode Island:

In order to become a roofing contractor in the state of Rhode Island, a state license is required. This license is granted by the State of Rhode Island Contractors’ Registration and Licensing Board. In order to become licensed, you will need to pass an exam, as well as complete at least ten hours of roofing education per year. You will also need to be able to proof of insurance and be bonded.

South Carolina:

In South Carolina, roofing contractors require a state license before they are able to begin work in this area, unless they fall under the title of “Residential Speciality Contractor, to do so you must be registered with the South Carolina Department of Labor, Licensing and Regulation. In order to register, you first must provide references and a surety bond, so long as your work is expected to be worth more than $5,000.

South Dakota:

In South Dakota, there are no requirements for roofing contractors to carry state licenses. We advise that contractors in South Dakota still research their local roofing contractor requirements before beginning work, as these may differ.

Tennessee:

In the state of Tennessee, as of January 2014, all roofing contractors are required to carry a state license in order to perform any projects that are expected to be worth more than $25,000. In order to do so, you must first pass a trade exam, in addition to a business and law exam. You must then also provide a financial statement and provide Proof of general liability, as well as worker’s compensation insurance.

Texas:

In the state of Texas, there is no requirement for its roofing contractors to carry any sort of state license to carry out their work. There is, however, a voluntary licensing process through the Roofing Contractors Association in Texas, if this is something you are interested in looking into.

Utah:

All kinds of construction contractors, roofing contractors included, require a state license issued by the Utah Department of Commerce Division of Occupational and Professional Licensing. To do so, you will need to pass a trade exam, in addition to a business and law exam. In order to become eligible to take this exam, you must first have four years of work experience. In addition to this, you must also be able to provide Proof of general liability and worker’s compensation insurance.

Vermont:

In Vermont, there is no requirement for roofing contractors to carry a state license in order to be doing their work. As always, we do advise that you look into local contractor requirements for your area before beginning this work, as this can affect it.

Virginia:

For Virginians, it is a requirement for roofing contractors to have a state license, issued by the Utah Department of Commerce Division of Occupational and Professional Licensing. In addition to this, you will need to pass a trade exam, as well as a business and a law exam. In order to become eligible to take this exam, you must first have four years of work experience in this area; you must also be able to provide Proof of general liability and worker’s compensation insurance.

Washington:

In Washington State, there is no requirement for its roofing contractors to carry any sort of state license before they begin carrying out their work. There is, however, a requirement to register with the Department of Labor and Industries Contractors’ Registration Section if you reside within this state.

West Virginia:

In the state of West Virginia, roofing contractors are required to attain a state license in order to begin their work. This license is granted by the Division of Labor West Virginia Contractor Licensing Board. You will need to be able to pass a trade exam, in addition to a business and law exam. As well as this, you must also be able to provide Proof of worker’s compensation insurance.

Wisconsin:

In the state of Wisconsin, there is also no requirement for roofing contractors to be granted a state license before carrying out their work. It is important to note, however, that if you work closely with asbestos, you will then require to be certified by the Asbestos Unit Bureau of Public Health.

Wyoming:

Finally, in Wyoming, there are no requirements for roofing contractors to attain a state license before they carry out their work. We maintain that it is important, if you reside in this state, to look into your own local requirements as well as just the state ones.

 

Categories
Growth Strategies Marketing Promotion

How To Start Your Own Roofing Company

How to Start a Roofing Company

Are you asking “how to start my own roofing company?” If so, I hope that this article is going to answer the questions you have about how to start your own roofing company. 

Most professionals look for ways to turn their profession into a business that supports them, their family, and their employees. Starting your roofing company is an excellent way of turning a hobby into a lucrative business. Starting a reputable roofing business involves more than knowing how to install, repair, or replace roofs. An established roofing business needs good organization, patience, knowledge, people-skills, perseverance, and other traits. In this article, we’ll go through the entire process of How to Start Your Own Roofing Company. So, wear your entrepreneurial hat and jump on the bandwagon.

How To Start A Roofing Business

1. To Start a Roofing Business You Need to Save Money

Just like any business, to start a roofing business, you’ll need money to fund your dream. This money should be enough to support all the business requirements. The amount of money, which is your working capital, will depend on your roofing business needs and business model. As a beginner, most roofing business owners recommend a slow initial growth. In this case, you should recover your investment in machinery before buying more.

2. Define your roofing business before you start

Before starting your own roofing company, you need a well-defined business plan. This might seem challenging if you don’t have any formal business training. However, you can still use the internet to get ideas on how to formulate a perfect business plan for your roofing company. A roofing business description should have the following:

Name of the Roofing Business

A business name will help customers find you, talk good about you or even recommend you. A good business name should define your roofing company, what your services, and impress investors.

Where is your Roofing Service Area?

Defining your service area will help you to identify the target audience, the prospects, competitors, and client preferences. By knowing all this information, it becomes easier to get the attention of your target audience.

Who is your Roofing Target Market?

Knowing your target customers will help you define your work policies to suit their preferences and interests. For example, since you’re starting a roofing business, potential customers include the residents, construction contractors, proprietors, and other small company owners in the region where your roofing business is located.

What Roofing Services will be Offered

Choosing to focus on a specialty or niche will make your roofing company stand out from all the other roofing business companies in your region. Focusing on a specialty will bring not only repeat customers, but also lots of referrals from them. Niches in the roofing business include;

  • Residential or Commercial Roofing- You may choose to specialize in offering residential roofing or commercial roofing services. Most roofing companies prefer specializing in the commercial niche since they won’t have to deal with homeowners.
  • Roof Replacement, Repair, or Both- Your roofing company can also offer loads of other replacement and repair services. These include replacing broken and missing shingles, roofing tiles, gutters, Patching up holes on the roof, etc.

3. Setting Up Shop, before you start a Roofing Company

How you set up your shop will determine your success or failure. The location is significant. Apart from the location, you should consider the following elements:

Form a Legal Entity

Forming a legal business entity for your roofing business prevents you from being liable if one decides to sue your roofing company. A good legal entity will also help you maximize your financial opportunities and operational success. Common types of legal entities for roofing companies include:

  • Sole proprietorship- In this type of proprietorship, you operate your own business without a particular business structure. Your personal assets, business, and liabilities are also not separated.
  • LLC (Preferred)- This business structure will protect your personal assets from your roofing business’ liabilities. All the profits and losses in this type of entity are taxed as income or loss to the business owners. This is the best type of legal entity for a roofing business.
  • S-Corp- Also referred to as subchapter, these corporations are closed corporations with limits on the maximum number of members. S-corps provide small businesses with a tax advantage by providing waivers on Corporate taxes.

Register with the IRS

The next step is registering your roofing business with the IRS. This will give you an Employer Identification Number. This number is simply a Social Security identification number for your roofing business. The number will also be used to file taxes.

Open a Bank Account

Opening a bank account for your roofing business will be the first step to legitimize your roofing business idea. A bank account for your roofing business will also help you when filing the taxes. You’ll also be able to keep track of company expenses, receive or deposit payments, manage salaries, and plan your roofing company budget more accurately. The following should also be done after opening a bank account for your roofing company.

  • Get Checks- Most customers still prefer to write checks; that’s why you need to get checks. You might also find the need to accept checks, which are more convenient than the cost and hustles of processing credit card payments.
  • Bank Card- Bank cards can help you make payments and purchases without carrying cash or relying on credit. Bank cards can also remove money directly from your roofing company bank account. You can get a bank card for your roofing company as long as you have a different business account for your company
  • Possibly a credit line- A credit line is just like a financial safety net. It allows you to have extra funds whenever you need them. You won’t need to complete lengthy applications or vet potential lenders in order to get extra funds.

Get Insurance 

From the day you start your roofing business, you expose it to several risks. your roofing business is already at risk even before starting your first roofing project. That’s why your roofing business needs insurance. One lawsuit could wipe out your roofing business even before it starts. To get the best insurance deals, you can use a Broker- Brokers are advisors and will help you get the best prices. Types of insurances include:

  • General Liability Insurance- This insurance covers customer property damage, customer injuries, and all other related lawsuits. If your roofing business is sued as a result of injury or property damage, you may have to pay a lump sum for compensation. General liability insurance will help cover these types of events.
  • Sub-Contractor Liability Insurance- s a general contractor, your roofing company will be responsible for completing all work for any roofing project you partake. All the subcontractors you contract to perform a job will be liable to you, which makes a subcontractor insurance a vital element of protection. While most General Liability policies cover liabilities caused by subcontractors, others exclude independent contractors. In this event, you’ll end up paying for the damage caused by your sub-contractor.
  • Workers Compensation- your roofing business also requires a workers’ compensation insurance for your full-time and part-time workers. This insurance will cover your employees if they get injured or fall ill after getting a work-related accident.
  • Professional Liability Insurance- A Professional Liability Insurance is also appropriate for your roofing business since your niche involves consulting with customers and recommending specific roofing products and treatments. Professional liability insurance protects your roofing company from the cost of legal claims if your recommendations or advice results in a loss to your customer.
  • Vehicle Insurance- If your roofing business is using vehicles to transport employees and equipment and to job sites, you’ll need vehicle insurance to cover all accident-related expenses in case your roofing company vehicle is involved in an accident.
  • Umbrella Insurance- While the general liability insurance covers most claims, you may get lawsuits or accidents that may be so disastrous such that they threaten to deplete your primary coverage. In this scenario, the umbrella insurance will shield you from paying out-of-pocket fees to cover damages that surpass your primary policy.

Get a Bookkeeper and Accounting Firm

Bookkeeping will help you maintain accurate financial records. Moreover, the law also requires companies to maintain accurate records and books.

Don’t do bookkeeping on your own unless you professionally trained in this field. Trying to handle everything by yourself will make you lose focus and motivation, which can stall the growth of your roofing business.

You also want your accounting to start right to avoid headaches down the road, that’s why you shouldn’t mess your books by doing data mistakes like missing entries, data entry errors, double entries, and interchanging types of expenses. Hiring a professional bookkeeper and accountant will help you avoid these mistakes.

Obtain all Necessary Permits & Licenses

Just like insurance, permits and licenses are required for your roofing business. The requirements vary from one state to another. Licenses and permits enable you to operate a legal roofing business. You can obtain business permits from your city or town hall. A roofing business needs the following permits and licenses:

  • Local Business Permit- You can obtain a local business permit from your city hall or town. The government may be required to do planning, zoning, and safety inspection approvals before giving you the permit.
  • State Contracting License- A general contractor license allows you to hire subcontractors, gain respect among potential clients, and amongst colleagues. However, getting a state license is an involving process, that requires you to meet certain requirements along the way.

4. When You Start Your Own Roofing Business You Will Need to Form/Nurture Relationships

Establishing your roofing company as a trustworthy entity is key if you want to dominate your local market. You can do this by applying the following tips to ensure that your brand presence and performance are consistent and up to date.

Hire or Outsource the Roofing Work

Hiring or outsourcing some roofing work can ease some of the time constraints and stress that may be caused by working alone. Even though you might prefer these services yourself, outsourcing some tasks to companies that specialize in particular aspects of your roofing business will provide relief, particularly when working with fixed time frames.

Hire Professionals

Professionals thrive when because they have diverse ideas of how to best deliver on a certain project. As a startup, you should value this diversity and cherish the chance to hire professionals who will bring unique ideas and fresh perspectives to your roofing company. True Professionals won’t cost you money; instead, they will save you money by providing expert opinion on all matters. Consider hiring pros when hiring Marketing, Accounting, Legal, and Insurance Agents. They will know industry secrets and tricks that would take years to learn on your own.

Suppliers

The next step is determining the type of roofing material you’d use depending on their demand and the type of niche your roofing company majors in.

  • Get the best pricing- After identifying your preferred brands of roofing materials, you should talk to roofing suppliers in your area. Confirm if they have what you need and if they will charge you for delivery. Also, ask if you can buy the materials on credit, and look out for special promotions or rebates from manufacturers. Work with the supplier with the best pricing and quality goods that best fit your needs.
  • Get credit lines- It’s also important to get a supplier that gives you a good credit line. This will help your roofing company to deliver still, even when having cash flow problems. Also, note that credit line limits for commercial roofing companies are different from those of a residential roofer.

5. You Will Need To Get Leads, To Start a Roofing Company 

Getting leads is among the main challenges faced by new, roofing businesses. However, getting high-quality roofing business leads is the core of any new business. Below are tips on how to generate residential and commercial roofing leads for your new business.

Hire a Marketing Agency

Hiring a marketing agency like BlackStorm that specializes in marketing roofing companies will help you get good leads. Most of these agencies are well-equipped with extensive knowledge of marketing. Most of them have worked with different roofers, which has given them the skills and experience to deliver the desired results.

Branding

Most new roofing contractors overlook the importance of a good brand. A solid brand identity is vital in creating customer loyalty. You can use the following items to define your roofing brand and drive your roofing business to success.

  • Logos & Colors
  • Business Cards, Letterheads, brochure, uniforms, vehicle graphics
  • Website

Promotion

You also need to promote your roofing business for it to grow. You can use the following tools to promote roofing business.

  • SEO- SEO offers a great platform to provide valuable roofing content to your potential clients and generate business leads for your roofing company. SEO also has the following advantages: It brings in the highest volume of leads possible area, and it’s a long term investment that will pay off down the road
  • Google Search Ads (PPC)- Even though it’s costly, PPC is among the fastest and most effective ways to generating leads for your roofing business. Your ads will start running in less than a week if you do it correctly. PPC has the following benefits: Leads are hot because they are searching for a roofer in the area, and even though it’s a bit costly, it has immediate results
  • Yard Signs- Yard signs are also great lead generators, as long as you place them at the right places. An effective marketing strategy using yard signs requires variety, creativity, and consistency. “Looking for a Roofer? Call ###-#### yourwebsite.com”, this is a good example of what to write on a yard sign. You can also place one in the yard of every job you do
  • Door Hangers- This is also a very cost-effective way of reaching targeted neighborhoods. You can use these tangible pieces of ads placed in a prominent location to win new clients. You can also offer a discount to every house in a neighborhood your working in for the inconvenience of you being there
  • Direct Mail- If done correctly, this can also get you valuable roofing leads. You can email well-designed postcards and leaflets to prospective customers, especially those in areas that are mostly hit by natural calamities.
  • Google Display Ads- This is an advertising ad from google that has no minimum or maximum price, you can make the adjustments to match your budget. Its advantages include: They’re just like Online billboards, but much cheaper than billboard advertising, they offer a quick and cost-effective way of getting your brand out to your local area, and unlike billboards, people can click on your ad and get more information. Billboards need one to remember the contact details.

6. Focus On Booking Appointments When You First Start a Roofing Company

After fully setting up your roofing company and all the marketing strategies, you’ll start booking appointments with potential and existing clients. When booking an appointment, always keep in mind the following:

Answering the phone

Always answer the phone Right away, because mobile phone calls are the lifeblood of any roofing company (Treat them with importance).

Smile

Answer all calls with a smile (yes, they can hear it).

Client Satisfaction

Ensure that your clients are always satisfied by being empathetic and helpful

Collect Information

Collect and record all the information about a particular project accurately. Avoid omission errors, which might lead to underpricing or overpricing a project.

Work with their schedule

Work with your client’s schedule to avoid inconveniences that may leave your clients less satisfied.

7. You Got To Sell the Job

Selling the job is among the most important aspects of your roofing company. Always do the following when meeting with your clients:

  • Show up on time
  • Look professional
  • Be an advisor, not a salesman

8. After you start you will need to Build Systems in your Roofing Business

With time, your roofing company will need systems that are up to date with the current technology. You can make use of several types of technologies specifically developed to manage roofing businesses, functions, and tasks efficiently. A well-established system helps company owners, production teams, salespeople, and even office staff to manage roofing jobs easily.

9. Once Your Started Always Improve on Everything

Roofing is a service-based industry, and the profits can fluctuate from time to time. Factors like natural calamities, weather occurrences, and excess material orders will impact profits. That’s why company owners and the upper management needs a lot of planning to boost the profits. Growing your roofing company depends on new ideas and clients, which can be achieved by:

  • Keep your website up to date
  • Improving on your advertising strategies
  • Improving on your phone skills and booking rate
  • Improving on sales skills and closing rate
  • Improving customer satisfaction

Final Tips About How to Start a Roofing Company

Although you’ll be able to do most roof evaluations, installations and repairs yourself in the first weeks after launching your roofing company, you’ll eventually need to employ a team of experienced roofers. As your roofing business grows, you’ll reach a point where you’ll be managing a team of roofers from your office. Pay attention to work ethic and experience when hiring roofers. Your roofing company needs skilled individuals whore are ready to work hard. Go through every candidate’s work history and references and to get a clue whether he/she is best suited for the job.

Categories
Growth Strategies Marketing Paid Advertising PPC Promotion SEO

10 Roofing Lead Generation Strategies To Implement ASAP! (If Not, Could Cost You $$$)

How Roofing Businesses can Find New Clients Through These Lead Generation Strategies

As a roofing professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point in time or another as a roofing professional is finding qualified roofing leads. Sure, you can purchase Roofing Leads, but what good will that do? More often than not, the companies selling Roofing Leads, do not specify who their target demographic is, or the type of roofing service the customer requires. Therefore, you’re not sure what your buying until you pay for it.

What is a Roofing Lead?

Understanding what a Roofing Lead is, and the types of leads available is step one in the roofing lead generation process. A lead is a person or company that’s shown an interest in your product or service in this case, roofing repair, replacement, or other roofing services. As a business, you learn of the roofing leads in your local area through one of the roofing lead generation methods you’ll utilize to grow your business.

What Types of Roofing Leads are you Targeting?

Okay, so now that you have a clearer understanding of what a Roofing Lead is, i.e., a person/entity in need of the services you offer, you’ll have to understand the type of Roofing Lead you’re reaching, so you can utilize the right roofing lead generation tactics to reach them. There are two types of Roofing Leads which are B2B and B2C. These are defined as

  • B2C (business to consumer) leads.
  • B2B (business to business) leads.

B2C is generally residential customers, while B2B is more often than not industrial businesses or commercial customers in need of roofing services. Therefore, the types of Roofing Lead generation you’ll use with B2C might not be as in-depth or detailed. The reason being is that your B2B consumer is usually also business owners. So, they have a greater understanding of the Roofing Lead generation cycle and will understand how you’re attempting to reach them. Tailoring your roofing lead generation tactics to the audience you’re trying to reach, will help you better target yourself as a roofer, to gain their trust and eventually turn those Roofing Leads into customers.

Roofing Lead Generation: Best Tactics to Employ

For roofers that want to attract the right audience, it’s essential to utilize the best roofing leads and generation tactics to reach them. So, consider a few of these methods for reaching your target niche, audience, and eventually turning those roofing leads into customers.

Roofing PPC (Pay Per Click) Ads

PPC ads target advertising campaigns on Google, Bing, HomeAdvisor, and other sites. These ads sit atop the organic results on Google. So, they’re the first thing people see when they search for local roofing companies on Google. You want your roofing ads to be visible. Why?

  • Per click, companies can earn double, or more, than what they’re spending per ad
  • People click on PPC ads, so, you’re at least getting the customer onto your website
  • Most clicks go to the top 3 results on PPC ads, so you want your ad to rank highly
  • PPC visitors are up to 50% more likely to convert from roofing leads to actual customers, than people who find you through other searches

Although it has to be used in conjunction with other methods, PPC ads are a great roofing lead generation tool to use. If you need to set up and create credible ads that will convert, a web design team with the top PPC experts on staff can help!

Organic Roofing SEO

There’s no way around it; organic search engine optimization is still atop the list of roofing lead generation tactics to use. People will search Google for local roofing companies. Therefore, your site has to be optimized for

  • The right keywords (roofing, repair, installation, residential, commercial, materials, etc.)
  • Local search terms
  • Geo-targeting
  • Specific roofing services offered

Your site has to be optimized to ensure it’s atop Google’s results for local searches people are conducting. If your site isn’t optimized, consider hiring a specialist web design team to work on it.

Roofing Email Campaigns

Building an email list is one of the best roofing leads to generation methods you can utilize. When a customer indicates an interest (they fill out a form on your site or a review site), make sure you have an email campaign set up, to automatically send out follow up emails. Remind customers of your information. Let them know about promos or current specials. Tell them to schedule a free consultation by clicking the link in the email. Having an auto email campaign set up is the best approach.

Canvassing (Salesman/woman Approach)

You know that creepy door to door salesman? Don’t be that person! Instead, make sure you’re doing things correctly. When canvassing, consider doing so after a major storm in the area. Make sure you show up in

  • Full uniform
  • Are in a company van/vehicle
  • Have business cards
  • Bring your company ID

Let local customers know who you are, what your company does, and that you offer emergency roofing repair or services. If they request a consultation, excellent. If not, they are at least aware of your business, that you’re local, and the types of services you offer, given the business cards you leave behind with them.

Snail Mail or Direct Mail Campaigns

Yes, direct mail still works. Send out fliers with your company’s name and roofing services. Send out postcards with an offer for a free roofing consultation. Make sure your direct mail packages are tailored (don’t write dear customer, write Dear Mr.Smith), you can find out information about the addresses you’re sending mail to. Make them targeted, and let the customer know you are aware they need roofing services, and you have what they’re looking for.

Social Media Roofing Lead Generation

You can’t get around it; everyone is on social media today. Regardless of age, demographic, or location, people are on Facebook, Twitter, Instagram, and other social sites. So, use this to your advantage. Advertise on social media. Make sure you’re targeting roofing leads that are interested in roofing services. You can utilize an app like Boostpoint. This allows you to enter your target location, and learn about local customers who might be your next target. Make sure you’re geo-targeting those areas in the ad campaigns you create.

Attend Local Trade Shows

Trade shows are a great way to find new roofing leads. It’s also a great way to get your business name out there in the local community. There are both B2B and B2C trade shows, so depending on your niche as a roofing company, and who your target audience is, attend as many as possible. Some of the benefits of attending a local trade show include

  1. You can talk to potential customers face to face, you’re not behind a computer screen
  2. You can promote your product, your roofing services, and discuss their needs
  3. You can have customers discuss their needs with you
  4. Businesses can also set up consultations or free roof inspections (you get your foot in the door)
  5. You can take your product to the trade show, so customers can see and physically touch the roofing materials your company uses

At local trade shows, make sure you’re giving something of value away. Why would someone visit your booth if you’re not giving anything away, while the neighboring booth is giving away free magnets, pens, or other supplies? So, make sure you bring promotional materials to give away for free. Hand out pens, magnets, bags, koozies, and other items. Yes, you’ll pay for these promotional items. However, they have your company’s name plastered on them. So, every time that person opens the fridge, they’ll see the magnet and your company name. They’ll remember your business when they need roofing work done.

It’s also important to hand out business cards or schedule consultations at trade shows. And, after the trade show, call the customer or email them with reminders. Follow up with them. People tend to forget things, even their roof. So, make sure you’re following back, but don’t be overly pushy. Just give them a friendly reminder of your encounter, and let them know you’re ready when they need to call for services.

Partnerships/Alliances

Local roofing companies form alliances with Home Depot or Lowes, and other big companies which carry roofing materials. Although the terms of the agreement will vary for each company, it’s worth working with them if possible. Why? For starters, you can include Home Depot or Lowes on your website. These are names people know anywhere in the US, and they are also businesses people trust. So, if you let customers know on your website that you partner with them, and carry roofing shingles, metal roofs, or other roofs sold by these companies, it’s a great way to bolster your credibility.

You will pay a fee to these companies to utilize their name as well as the roofing materials you’ll use when working on a customer’s roof. However, it might be worth the investment, especially initially, as you can grow your brand and reputation. People trust big-name companies. So, you want to have these on your website so that you’ll be seen as credible, reputable roofing professional.

Online Reviews

 

You’re not paying for this, nor is it a direct tactic you’re using as a business owner, but it’s a great referral source for new Roofing Leads. You’re going to include positive customer reviews on your website. But, these reviews only carry so much weight. Local searchers are going to visit Yelp, Google My Business, BBB, and other rating and review sites. When the reviews are positive about your business, this can generate new Roofing Leads by people Googling your roofing company and calling you or filling out the online form on your site. It’s a free resource and is an invaluable tool for roofers (and any business owner for that matter).

How can you help bolster your credibility as a business owner? Make sure you have the proper tools in place to ensure your positive reviews are seen on

  • Google Maps
  • My Business
  • Angieslist
  • Facebook
  • HomeAdvisor and other sites

Make sure the reviews customers are writing are populating on as many review sites as possible. This will help your company grow in reputation, it will reach a larger contingency of potential local customers, plus people will rely on the reviews which are written on third party sites, more so than those which are directly on your website.

Online Sites Which Promote Service Providers

Have you ever visited Angieslist.com? It’s a great resource and site which compiles a list of the top local service providers in any niche that can help local customers and local roofing leads find the best local roofer. It’s not just this site; there is also

  • Thumbtack allows businesses to post their service for a minimal cost. The networking site helps roofers reach local customers. It also allows local customers to enter reviews about that service provider, so other potential customers can decide if the company is worth hiring
  • Homeadvisor.com allows companies to promote themselves as a local, licensed roofing company. This site does sell your leads to third party companies, so they’re not exclusively yours.

Although Angieslist.com is the most well-known site, which allows customers to review local businesses and review their profile, you can utilize a combination of these sites, or one, to promote yourself as a top local roofer. From there, customers will fill out the online form, with their personal contact information, and you can generate roofing leads this way.

Bear in mind you’re paying a fee to use the site as a roofing company, and you’ll pay for each viable Roofing Lead that hires you. But, the returns are excellent if you can get a few big-ticket clients, and eventually referral business from those Roofing Leads.

Don’t Limit Yourself… Utilize a Combination of Roofing Lead Generation Tactics for Best Results

As you can see, there’s more than one roofing lead generation tactic you can employ as a local roofing company. Regardless of whether you’re targeting B2C or B2B customers, for residential or commercial services, you’ll want to employ the right tactics, to attract the right Roofing Leads. Consider using a combination of these methods, to help you gain a broader range of leads. It does take time, effort, and will cost you to attract new leads. But, it’s well worth the investment when you see the returns from one major roofing installation gig or major repair job you book.

When looking to attract new local leads, as a roofing company, these are a few of the many approaches you’ll want to utilize. So, get started on putting together your list, getting your profile ready, and building your online campaigns, to put your best foot forward to potential local customers you’re trying to reach.

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Local SEO SEO

The Importance of SEO for Roofers in 2020

Roofing SEO – the Secret to Online Success for Roofers

Everything happens on the internet. Okay, maybe not everything, but when it comes to gaining customers, the internet is a vital tool. Roofing contractors need customers just like dentists or dog walkers need customers. The internet makes it possible for important advertising and marketing material to get in front of potential customers. It’s the 21st Century answer to Yellow Pages. What drives internet browsers to your roofing company is SEO or Search Engine Optimization.

The Internet Runs on SEO

Eyeballs matter and getting eyeballs on your roofing website takes good SEO content on your website. SEO content is wording that triggers a search engine like Google, Bing, or Yahoo to take notice of your website based on search words typed into the search criteria. For example, if the word “roofing” is used in the text, or content, that describes your business on your website and the person searching the internet types the word “roofing”, your website will be one of the websites that appears.

Better Roofing SEO Content Equals More Clients

The more words your website has in common with the words entered into the search determines where your website will appear on the list of results. These important words are called “keywords”. It’s important to know which words to use as roofing SEO keywords so searchers find your Roofing company. Keywords like “roofing contractor” and “licensed and insured” are just as important as “affordable” and “reliable” and “professional”. There are certain keywords everyone uses and some that make your website unique. By including these important keywords in the text on the web page, customers can find your business faster and easier.

Analytics and Data

All of the people who look for roofing contractors online are tracked and their activity is recorded. This helps web advertisers understand how many people have looked at their website, how long the user was on the website, and lots of other information. Web-savvy companies know how to access and analyze the data to better refine their website’s contents to get more views. Roofing SEO content is a critical component for gaining higher placement on the results list. That means more opportunities to do business.

Not a Roofing SEO Expert? Help is Just a Click Away!

When it comes to SEO for roofers and keywords, it’s possible to DIY it and sees what happens. Chances are you know a lot more about roofing than about internet practices and protocols. If you’re not an expert in website construction, content, and connectivity, you’re likely to miss the mark. Thankfully, there is a valuable resource to assist in getting the most out our your roofing SEO content and gain website views. Go to application page and discover exactly what you need to create, maintain, and get the benefits of quality SEO content for your roofing website.