How would you like to turn your website into a virtual sales machine?
Strategies That Go Into Roofing Businesses Lead Generation Plan
Attracting potential customers and prompting them to take action is never an easy task. However, with a well-planned SEO strategy, you (as a small business) can actually get massive traffic and leads that you never imagined. Whether you are starting out or have been in business for years improving your local search is the only way to grow immensely.
There are many things you can do to get the desired SEO results for your local business. But it’s not always about spending lots of money. Rather it is about the specific SEO strategy you adopt for your business. So, letting a professional local search professional handle the job for you can really pay off.
As an expert in local search, we focus on four main aspects. These include the following:
- Competitor analysis for customized local SEO solutions
- In-depth and detailed on-page optimization
- Amplifying business’ visibility, with the aim of attracting and converting potential clients
- Top ranking maintenance for endless visibility
Generate More Roofing Leads Through Proper Local SEO
The use of roofing map listing optimization and local SEO (search engine optimization) is imperative in today’s competitive online world. Imagine this. If your website doesn’t contain your city and state, cross intersections, your phone number, and other local, Geo-targeted ads, how do you want your client to find you. And, how would you expect people to find you from mobile devices, if they are searching for something like “roofer near me” or “roofing company in XX, WA” (or any other city/state/zip combination)?
More often than not, people are not going to find your company if you aren’t using the proper roofing local SEO tactics to help your roofing business outrank competitors in the local area. And, this is costing you a lot of visits, potential ROI (if you’re not properly targeting your campaigns), and obviously, you’re missing out on having your site rank on Google’s first page. So, how do you go about implementing roofing map listing optimization and other local service listings?
1. Use location-specific roofing keywords
There are major landmarks, intersections, businesses, popular street names, and major cities/hubs in the US. So, no matter where your roofing company is, make sure to incorporate those location-specific keywords onto your roofing website so people know where to find you.
For example, “located near Walmart on 5th and James,” is extremely local to an area. You’re using a huge company name, plus you’re indicating a cross-section on your roofing website. It’s going to help your roofing business outrank other competitors who aren’t doing this and utilizing roofing specific keywords on their roofing website.
The more local your site is, and the more geo-targeting you do, the easier it is going to be for local clients to find you, and for Google to list your Google my business page on their roofing website.
2. Keywords need to go on website pages
When building your roofing website, make sure you’re incorporating your location on your website pages. On the about us page, for example, you can add something like “top roofers in Lancaster, PA.” Or, on your services page, include the services your company offers, followed by the city/state/zip, or other local-specific listing details.
Just like optimization of your site for industry-specific keywords, you also have to do this with roofing local SEO to ensure your roofing website is found on local searches that people are entering on Google.
3. Title pages and metadata matter
Most roofing business owners have no idea what metadata is. It’s that short description that you see beneath a website when people do an SEO search for anything online. If you include your location, address, physical landmarks which are nearby, and roofing specific keywords, this is going to help your roofing website rank on Google’s first page, for several industry-specific keywords.
And, when people know where to find you, and where your roofing business is located, they are far more likely to visit it, as opposed to a competitor. This is especially true if you have great ratings, and provide the specific services that the client needs. If nothing else, they’ll at least call your roofing business or email you, even if they don’t physically come into your store.
4. Consistency matters
If your Google My Business listing has one address and phone number, but your roofing website has another, you’re going to confuse your clients. In utilizing roofing map listing optimization and listing your roofing business on different platforms, make sure everything is the same on each of these pages.
If you have a review site, Yelp listing, Google My Business listing, contact us page on your roofing website, and list your address elsewhere online, it should be consistent from one place to another. This not only adds credibility to your roofing business, but it makes it easy for people to find you when they are doing local searches for roofers in the area. If you have different information everywhere online, people might believe you are a scam artist or spammer, and they might not trust your company to be a reputable one. So, make sure you know what’s on the web, and that the information you are listing about your roofing business (and where it is located) is consistent no matter where a client would find it online.
5. You Need a Google My Business Account for your Roofing Company
It’s free, and it’s Google, what more do you want? With a Google My Business account, you’re doing one of the best things possible for your roofing local SEO ranking possible. You have your roofing business listed for free on Google’s business page. Therefore, people who are looking for a local roofer, no matter where your company is located, will find you on Google’s business page.
This will also help with organic SEO ranking over time. It does take some time, and there is a trickle-down effect, but over time, you will notice that your roofing business site is going to rank highly on Google, for various keywords, and for local listing services as well. This is what you want as a roofing business, and you want to make it as easy as possible for people in the local area to find you when they are searching for a roofing company for any type of roofing services. So, make sure you list your roofing business. It takes a couple of minutes to do, and it’s free, so there’s really no excuse for you not to be listed if you are a local roofing company trying to be seen online.
Don’t know where to start? If you need roofing map listing optimization, are in need of online ad placement, PPC ads, and organic traffic, and want to ensure the highest roofing local SEO ranking possible, BlackStorm can help you with your marketing efforts. It is hard to know where to begin or what to do if you aren’t familiar with online optimization and marketing or ad placement. Therefore, as a roofing business owner, you should allow a professional design and marketing team to do the work for you.
Contact our team for a free quote and walkthrough of the listing and roofing local SEO services that we can provide, to help your roofing business outshine competitors in your local area and within your niche.