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Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Whats the Difference Between A Slogan vs. Tagline For Your Roofing Company?

Is it a Tagline or a Slogan? What’s the Difference?

The terms slogan and tagline are often used interchangeably in the world of marketing and advertising. And, most customers probably think they’re the same thing. But, there’s a difference in the slogan vs. tagline battle. And, each of these serves a different purpose for the business who writes them.

Entrepreneur.com defines a slogan as a group of words that identifies the product or company. A tagline is similar in that it also identifies the product or company. So, what’s the difference in the slogan vs. tagline inquiry? This difference lies in how the tagline or the slogan positions the company, within their specific industry or niche.

The Slogan –

A slogan is a powerful tool, with the purpose of
– Encompassing a company’s mission and what the company stands for
– It helps customers in specific campaigns a company is launching.

Because of this, slogans are oftentimes longer than a tagline, which is something we’ll highlight below.

The Tagline –

What differentiates a tagline is a fact that it is short and catchy. It is something the customer is going to remember. It evokes an image to mind when the customer thinks about your brand and the product/service line you offer.

A tagline allows customers to make a lighthearted association of your business. They’ll think of [this] that your company offers, when they read or see [that], i.e., the tagline.

A tagline is usually close to a company’s logo in a campaign they launch. It’s also dedicated to brand awareness, whereas the slogan necessarily isn’t. A slogan focuses on value and promises a brand/company makes. It’s often encompassed under an overarching tagline.

In some instances, a solid and recognizable tagline is enough. However, as the company grows and develops new products, a slogan will help encompass those products, and bring them under the company’s overarching tagline umbrella.

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We work with roofers all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

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