The roofing industry is a competitive field, and as such, your roofing marketing efforts must be impeccable to outshine your rivals to obtain the leads that you require. But with all the marketing and advertising options available, how do you brand your roofing company productively? In the modern world, internet marketing outshines all advertising channels in terms of reach and ROI. However, this does not imply that all your roofing marketing dollars should be utilized in the digital world. Professional roofing marketers know that a great advertising campaign contains multiple marketing messages and channels. This post will explain why you should not ignore branding in your roofing marketing. But first, let us explain the basics.
What is a Roofing Brand?
Before we dive into the features that drive a roofing brand, let us first know what a roofing brand is.
Your roofing brand is a message that guides consumer expectations and attitudes through its distinctive personality.
Your roofing brand consists of tangible elements that create authority and visual identity. This includes your color palette, logo, letterhead, marketing materials, company signage, and signage, amongst others.
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” ((American Marketing Association)
Branding revolves around telling your roofing business story in a way that makes you stand out from the competition.
Branding your roofing business can make booking jobs easier.
The tricky thing for most roofers is that many branding campaigns don’t have a good measure of ROI (Returns of Investment).
What is a Roofing Brand Identity?
A brand identity develops a face for your business. A brand identity is what roofers create before they launch a roofing brand. This is mostly overlooked when starting a roofing brand. Many roofers never had a brand identity launched because many roofing contractors don’t take the time to establish one. Well, the good news is never too late to develop. Thus, putting a face on your roofing business is a continuous process.
Why Would Roofing Branding Make Booking Jobs Easier?
Ponder about this for a second.
Property owners are nowadays more skeptical than ever.
There are thousands of roofing contractors in most cities. There are endless options for clients.
With a few taps on their phone, they can call and get a quote from any roofer they want. However, many property owners, don’t have endless options; they just want to hire a roofer who can solve their problem.
They are searching for a roofer who is honest, fair, and capable. Most of them have had bad experiences with the storm chasers.
You have to conquer the initial skepticism and terrible client experiences. The best method is to portray your expertise and engagingly do this.
Branding is about conveying your story.
It’s about showcasing your expertise.
It revolves around grabbing your prospect’s/clients’ attention.
What do you think clients will do when it comes to a company that’s a ghost vs. a branded roofing company?
The roofer who has more proof of expertise is going to win all the time.
When your roofing marketing messages catch their attention, offer proof of your expertise, and convey your story, that’s when you will begin to dominate the roofing landscape in your area.
How Roofing Contractors can Brand their Business
In your roofing business, you are always searching for ways of improving your brand awareness and reputation. Perhaps you invest more money and time into various marketing campaigns in the hope of acquiring new clients and driving more conversions.
However, there is no advertising strategy that is as powerful as word of mouth. You can take your roofing business ahead of the competition if you can leverage the power of video testimonials. Videos testimonials are the most powerful tools for improving your roofing brand.
A well-designed Roofing Website
Your roofing business needs a well-designed website to generate leads online, promote goodwill among clients, and deliver strong brand messages. Property owners use the web in large numbers every day. Even if you are a small roofer, the odds are that property owners have used the internet to search for your website. The primary purpose of a roofing website design is to engage prospects and convert them into clients. So, you need to hire a reputable roofing marketing agency to create a stunning website that will help to improve your brand.
Positive Online Reviews
A considerable percentage of property owners turn to online reviews before making their purchasing decision. In fact, word-of-mouth referrals are the best type of advertisement, and in the modern world, they are generally in the form of positive reviews. The rise of their importance represents a fantastic opportunity to promote your roofing brand successfully. Therefore, you need to partner with a credible roofing agency to manage your roofing brand reputation.
Launching a new roofing business is a milestone that is worth celebrating. However, keeping that business afloat after you open for operation is a wholly unique game. There is an ample opportunity to get referrals and leads through sponsorships. A sponsorship partnership does not have to be based on monetary exchange. It can be casual. If you recommend other roofing partners for jobs that you don’t specialize in, you are likely to receive the same treatment. Working with other contractors in the roofing industry is an easy way to increase sales and improve your roofing brand awareness.
How your business van and employees appear in public is exceptionally essential. Your employees cannot storm a client’s home with a rusty truck with no contact details or logo. Neither can they stand in front of customers wearing tattered jeans or shaggy trousers.
Your employee’s appearance indicates the level of respect they have for your clients and showing up when they are dressed like the above shows disrespect. The roofing business is categorized under the service industry, and employees in the service businesses must appear professional at all times.
A professional appearance does not imply that they will come to work with suits every day. A proper uniform with your business logo embedded in it will improve your roofing brand awareness among prospects/ clients.
If you invest in the things discussed above, you are going to have a reliable roofing brand.
What Are the Major Advantages of a Strong Roofing Brand?
- A reliable roofing brand helps to build customer recognition
- It skyrockets the results of your digital marketing campaigns
- A strong roofing brand makes booking of new jobs easier
- It will help you to obtain more roofing referrals.
- It increases credibility and ease of purchase.
- A strong roofing brand differentiates you in the market.
Create Your Roofing Brand Today
Over the years, we have interacted with many roofers across the globe.
The roofing company that invests in branding gets excellent results out of its internet marketing campaigns.
Those with positive online reviews, video testimonials, and well-designed, mobile-friendly roofing websites always achieve good results than those who don’t.
If you know that branding will help your roofing business acquire more leads, why don’t you invest in getting a strong roofing brand? Schedule a free strategy session with our experts to know how to create a strong roofing brand today!