I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
Hugo Vega
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
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8/25/2019 - Google
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Jeannette Potter
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
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7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
A great roofing logo design tells a story about your brand, its mission and differentiates your business from other roofers online.
As a roofing contractor, you require many things before your business kicks off; team members, funding, a business plan, and office space, just to mention a few. At some point, your company will need to design a unique roofing logo. That said, a roofing company logo is more than a fancy image you place on your business cards. A roofing logo, while it is not a physical object that assists in creating your services, is incredibly crucial for the success of your roofing business.
Let’s break down why this is essential for your roofing company:
Unique Roofing Logo Designs Make a Strong Initial Impression
A roofing company logo is your initial introduction to customers. If properly designed, it can pique the interest of prospects/clients and invite them to know about the business.
For property owners, it serves as the first impression of your roofing company online. After all, when a business or homeowner clicks on your roofing website, the initial thing they come across is either your logo design or landing page.
A roofing company logo can convey more than the image signature of your business. In fact, a roofing logo design can give a prospect a snapshot of your service offerings and your brand’s attitude or theme. Your logo design introduces your business as an authority in the roofing landscape from the get-go.
Roofing Logo Design Describes Your Brand Identity
A successful roofing brand tells a story that will affect the client’s emotions-simple and plain. And while a good logo design is only a part of a roofing company’s brand.
An effective logo design serves as a foundation on which the brand story is built. Colors, fonts, tones- all influenced by the narrative you are attempting to tell, and your roofing company logo set the foundation for this narrative.
Such elements will translate from your roofing logo design to all your branding collaterals, like landing pages, letterheads, business cards, creating a solid, memorable brand identity.
This is the primary reason why you can’t hire anyone to design a roofing company logo. It has to be important to your brand and target clients since your logo design will play a critical role in how people view your brand identity from the get-go.
Roofing Logos Improve Your Brand Recognition
In the long run, roofing logos can help to enhance your brand recognition. Consumers crave brand consistency. As your roofing brand grows, people will become familiar with your customers, and that familiarity builds a perception that you are accessible and trustworthy.
Once they love your brand, your clients will hire you again and again, and your roofing logo is the first thing they come across. If you want your business to be instantly recognized anywhere, you have a great unique roofing logo design.
A Professional Roofing Logo Design Sets You Apart From the Competition
Let’s face it. As a roofer, you can dare to be unique with your logo design. Good logos can help to distinguish from the local competition. As a roofing contractor, you have to ensure that your logo is distinct and memorable from the rest.
A Roofing Logo Helps in Attracting New Clients
A professional roofing company logo that is simple to remember can inspire property owners to book jobs with you. If your clients see your logo design when they walk on the streets, the logo makes a great impression and returns to you when they require your roofing services or products. Remember that your clients daily see many roofer logos; they will hire you instead of the competition.
A Great Logo Makes Your Roofing Marketing Easier
Trust me; a great logo design can make marketing/ advertising easier for your roofing business. If your company has a unique logo that stands out from the crowd, it will talk for itself. While it’s true that you require a smart roofing marketing strategy, having a great logo makes the whole process easier. If you want to save on effort and time when marketing your brand, make sure you invest in an excellent roofing logo design.
A Roofing Logo Makes a Connection with Your Target Demographic
If you take the time to build an excellent roofing logo, your business will make a meaningful and deep connection with your clients as well as those who sit on the fence about your roofing services.
Several studies have shown that people respond more to visual stimuli than anything else, which is where your roofing company logo comes in handy. The truth is that you won’t be able to make a crucial connection with a text or slogan.
A Great Roofing Logo is a Proof of Your Professionalism
News just in! There’s no real roofing company without a logo. The sad reality is that although roofing logos are a minor part of your company’s daily operations, they are still critically essential. In modern society, potential clients have gained specific expectations. They imagine that a professional and reliable roofing company must have a unique logo.
By having your roofing logo professionally designed, you instantly stand out from other roofing contractors that may have developed their designs using amateurs, failing to appreciate the importance of brand development.
A Great Roofing Logo Grabs Attention
It is a well-known fact that consumers have short attention spans nowadays. Your roofing company has about 2 seconds to convince prospects that your roofing services are worthy of any consideration. A great logo can instantly grab your audience’s attention and interestingly convey your fundamental values. That short attention span can make your customers judge your business based on its appearance can work to your advantage if you have a unique logo to represent your company.
Roofing Logo Design Tricks & Tips to Take Your Business to the Next Level
Roofing company logos are essential. They can be challenging to design but are a must for any company and a cornerstone of any roofing brand.
As a roofer, you want your logo design to describe who you are, the services you offer, why you offer them and how your process is like. This is because you will include your logo on marketing collaterals, presentation decks, business cards, and social media posts.
A logo serves several functions in the modern roofing business landscape. It can convey the right message to your target audience. A well-designed roofing logo can convert browsers into loyal clients. Here are potent tricks for the effective roofing logo design:
Keep Your Roofing Company Logo Simple
Every expert roofing logo designer will offer you this advice. You can create a massive impact with just a tiny punch. When we talk of a simple roofing company logo, it means that you should use one or two fonts, colors, and other elements. The viewers should obtain your marketing message at a glance at the logo design. But if there are several confusing fonts or colors, then it will elicit different reactions from viewers.
A simple roofing business logo is also a unique design. Simple logos represent most global roofing contractors. Know that a simple design is memorable, and your audience doesn’t make efforts to understand the company behind the company logo again. Therefore, the simplicity of a roofing company logo goes a long way in building a brand identity as the clients can remember the business efficiently.
2. Use Colors Wisely in Your Roofing Logo Design
Colors play an essential role in conveying your brand’s message. For instance, if you utilize red as your primary color in your logo design, it will give your roofing company a passionate, energetic, and aggressive message.
This implies that your roofing brand aims to target young clients. If blue is the primary color, it will evoke feelings of togetherness and intelligence. This is the reason that most social media platforms like Facebook have their logos in blue. Always use bold and bright colors to grab property owners’ attention. Know that every color you choose evokes some emotion.
3. Make Your Roofing Logo Scalable
Another feature of an excellent roofing logo design is that it can be scaled easily. Know that your roofing company logo will feature various advertisements. It should look like a great logo on all the media. This implies that when scaled up to large sizes on billboards, your logo should appear impressive.
4. Stand Above the Crowd with a Unique Roofing Logo Design
A roofing company logo differentiates your brand from the competitors, so it must stand out from the rest, something many roofers struggle with.
But developing a unique roofing logo design isn’t about avoiding imitation but designing using an out-of-box approach.
Understand Your Roofing Brand
Yes, a roofing logo is an image, but it also introduces your brand. The logo must reach a particular audience, and you must remember that when designing. List down what you think about the brand and include such ideas when creating a new roofing logo.
Every good company logo has a story behind it. Far beyond a simple drawing, firm roofing company logos are filled with hidden and apparent meanings. By understanding what your roofing brand stands for, you will be able to create a memorable, unique roofing company logo.
Frequently Asked Questions about Roofing Logo Design
What is a roofing logo design?
A company logo design combines text and imagery that tells prospects the name of your roofing business and builds a visual symbol representing your vision. It is a massive part of your brand identity (what property owners will see). An excellent roofing company logo is simple and memorable, fosters brand loyalty, and differentiates your business from the competition.
Why does your roofing business need a Logo?
A professionally designed roofing logo creates trust and gets property owners to stick around. It tells prospects who you are, the roofing services you offer, and how that could benefit them. It conveys to prospects with no prior experience or knowledge of your roofing business that you do exceptional work.
If your roofing logo appears unprofessional, property owners will question whether you will deliver exceptional services. Nowadays, prospects make snap judgments, and poor logo design makes potential customers leave.
Develop a robust logo design to stand out to clients, make sure they remember your business, and positively associate with your brand. Roofing logos have symbolic associations connected to your audience’s emotions and memories.
How can you design a logo for your roofing company?
A roofing business logo should be simple enough to interpret and instantly connect with your target audience. It is essential to keep your roofing company logo simple so it works across multiple platforms and is effective at any size.
From roll-out to the concept, there are many factors to consider when designing your roofing company logo. But an excellent roofing logo requires three things; a vibrant visual element, simple colors, and typography.
When it comes to designing a logo for your roofing business, two options are available; Do it on your own or hire a professional roofing logo designer to do it on your behalf. Wait! Before you throw out the idea of working with a professional roofing logo designer, it can feel costly, especially if you are working on a shoestring budget.
But partnering with a reputable roofing marketing agency like Blackstorm Roofing Marketing can offer excellent value for your new roofing business logo designs.
Does Your Roofing Logo Design Suck?
Many roofers make a massive blunder of not taking the time to design an excellent roofing logo; as a result, they limit how successful they can become. Roofing logo design matters, and you require it! Particularly if you want property owners to spend money on your roofing services and spread the word about your business. When you invest in your roofing company branding, you empower your business to succeed.
As a roofer, selecting an appropriate roofing logo design can be daunting, particularly when you have many things on your plate. Besides, it can be challenging to implement the tips discovered above on your own.
What could you say if you had five hundred words to describe how great your roofing business is? Fortunately, that’s what your roofing company logo features do daily. Therefore, the big question is; what do you want your roofing logo to portray?
At their most essential, logos describe who you are, the services/products you provide and how your brand feels at a glance. Typography, shapes, colors, and other design elements influence prospects/clients’ perception of your brand. When done correctly, your logo can make prospects fall in love with your brand at first sight.
So how do you ensure that your roofing logo design contains all the essential qualities? This post will explore nine features all professional roofing company logo design has in common.
1. A Professional Roofing Logo Design conveys the essence of Your Brand
Your roofing company logo should pass on an honest and immediate impression of your brand philosophy, stating why your business stands out in the market. A logo design that’s crafted based on business philosophy will be crucial and increase confidence in its prospects/clients.
Therefore, before you dive into designing a roofing logo, you need first to understand your business well. If you have not considered your roofing brand values or features, now is the time. Creating a roofing brand identity that can resonate with your audience will give you a significant boost when designing your roofing company logo.
Designing to deliver the importance of your business goes beyond business personality. Design your logo with ideal clients in mind.
2. Great Roofing Company Logo Designs Are Simple
Since you want your company logo to be recognized easily, make it super simple for prospects/clients to remember and notice your roofing brand. A complicated business logo will not only be challenging to maintain and reproduce but will not engage your audience as required.
Simple roofing company logos are the one’s property owners can recognize as soon as they see them. Such logos will stay on your prospect’s/clients’ mind forever. Simply put, don’t streamline your roofing company logo or overcomplicate things.
3. An Effective Roofing Logo Design Should be Distinct
In the modern competitive roofing landscape, outranking the competition can be an uphill assignment, but you should try to stand out from other roofers in the area. Without a unique roofing company logo design, prospects/clients will have the daunting task of identifying your brand, confusing you with another roofer, and ending up booking jobs with them instead of selecting your products/services. So make sure that your logo sets your business apart from the competition.
An excellent roofing company logo should be impactful. You should make sure that your logo captures the attention of your prospects and remains in their mind for a long time. When it comes to making your logo memorable, color plays a huge role in enhancing your brand identity.
5. Powerful Roofing Company Logo Designs Contain Your Business Name
A professional logo should tell your brand story with a single image. Unless your business is widely known, you should include your business name in the logo design to build connections with your target audience.
6. Scalability
Another crucial feature of a successful roofing company logo is scalability. A good roofing logo design should be able to scale down or up and still look okay. Logos that scale well are simple, a feature that we have already discussed in this post.
7. Professional Roofing Logos are Versatile
A successful roofing company logo should work effectively in a wide range of situations. By so doing, you make your logo to be instantly recognizable and look at its best regardless of the material, area, or color it’s placed on. When designing your roofing logo, consider the various mediums it will be placed on. Your logo should look equally good on any printed material or any web device.
8. Successful Roofing Logo Designs Contain the Right Typography
All visuals can affect the vibe and mood of your roofing company logo. While that’s true for logo images, it still holds for typography. How your content looks influences your audience’s perception of your roofing brand just much as it says. When selecting typography, never forget that the legibility and readability of your text are of paramount importance.
9. Great Roofing Logo Designs Are Relevant
A good roofing logo should be relevant to your business. It should have a meaning that corresponds to the services you are offering.
Wrapping it up
A professional roofing logo design should be simple, memorable, and stands out from other roofing brands. It should be a public face of your roofing business and create a lasting impression on your target audience. But designing a successful roofing logo design is an uphill task; it needs some strategy.
A powerful roofing company logo should convey your personality, a style that resonates with your brand identity, suitable color choice, and your business name. Putting the effort and time to incorporate these features will pay off in the long run, get your company noticed by the right property owners, and create a lasting impression. Your logo can make or break your roofing business; so make sure it stands out from the competition.
Need Help With Your Roofing Logo Design?
Are you planning to start a roofing company and wondering where to get a unique logo design for your business? Our talented designers can help! If you want to succeed in the roofing industry, you require a professional company logo and branding strategy in place. With so many roofing logo designers in the market, how do you know the best designer for the task? If you want the best logo for your roofing company, our talented designers can bring your logo ideas into life.
Attract more Prospects: Get more Leads and Outrank Other Roofers online by enhancing your professional image
The roofing industry is a competitive landscape, and you have to do everything possible to stand out from other roofers in the market. Often, that boils down to the image that you portray to your clients. Every property owner loves a roofer who is easy going, trustworthy, and punctual. Your roofing company’s professional image can contain various components that form a perception of how you appear in your clients’ eyes. Professionalism is how you stick to your set values when conducting your roofing business obligations, including your honesty, ethical composition, and reliability.
Here are our research-backed tips that will improve your roofing business’s professional image to attract more prospects/ clients:
Create a Unique Logo Design and use it on all Your Promotional Materials.
Designing a unique roofing company logo and using it on your uniforms, website, social media pages can make your business appear more reputable, memorable, and professional. From your employee who responds to your prospect’s first call to a roofing technician who drives to your client’s property, first impression matters. Creating a unique roofing logo can also enhance your business’s essential initial impression with your potential clients.
If your roofing logo looks homemade, tacky, or unprofessional, you might turn potential property owners away who want a logo with a smart finish. As we have already discussed, first impressions matter a lot when searching for clients, so a professional roofing logo design will encourage potential clients to trust your business to deliver their expected services. At Blackstorm Roofing Marketing, we provide a suite of professional, image-building resources for our roofing clients, including logo design development, business cards, custom leave-behinds, and letterheads.
Maintain a Professional Appearance
As a roofer, you must put your best foot forward when you meet with your customers. Ensure that your office is tidy and clean and courteous when you arrive at your clients’ property, try to remove your shoes when entering their house, and reduce the mess from a project to a minimum.
Change into professional, clean attire if you are just from a job site, and consider putting on apparel that shows your roofing company logo and business name. At Blackstorm Roofing Marketing, we can help you design custom logos and other promotional materials for your business at competitive prices.
Build a Professional, Responsive Website for Your Roofing Business
The internet has made property owners more informed by providing information they require at their fingertips. Before hiring a roofing contractor, homeowners first research their options online. That is why it’s so essential for your business to have a professional website with your testimonials, project examples, photos, reviews from satisfied clients, and the ability to request a free quote online. It can be an uphill task to create a roofing website if you are not technology savvy. Still, the good news is that you can trust our web designers at Blackstorm Roofing Marketing to deliver a stunning, professional roofing website that will appeal to your target audience.
Establish a Strong Social Media Presence
Social media platforms are good at creating engagement, increasing brand loyalty, generating streams of qualified roofing leads, managing your roofing business reputation, creating a community, and making roofing sales.
Studies show that over 80% of Americans use social media platforms to connect and learn about various roofing businesses in their neighborhood. Therefore, it’s essential to open professional accounts in networks like Facebook, LinkedIn, or local neighborhood apps such as Next door.
Complete your profile on every social media platform with details about your roofing business (add a link to your roofing website) and upload professional photos of your previous projects.
Make a plan to add fresh content regularly to your social media profiles and manage your online reviews, which will help your roofing business appear established and build an audience that will follow or like your posts.
Here a few tips that will help your business create a vibrant social media presence:
The most effective way of grabbing your audience’s attention is with short and straightforward messing.
Be Visual! Use infographics, videos, photos, instead of plain text. For instance, based on your roofing services or products, you can create informative, valuable videos. If so, Instagram, Pinterest, and YouTube are very crucial due to their visual nature.
Create a content schedule for every social media profile: if you start, you need to concentrate on one social media platform before you think of branching out. For your business to improve its social media presence, you need to keep updating your profile with informative and engaging content.
Share with other businesses and influencers who share content from others relevant to your roofing business and social media pages.
Tag other posts and people in your content when appropriate. Involving other people in your posts is an effective way of gaining free organic traffic from your audience.
Keep the conversation going with your audience. What other people say about your roofing business boosts your credibility as much as how you respond. Furthermore, you need to position your business as a thought leader in the industry.
Be a Trusted Resource to Your Clients to Improve Your Professional Image
Part of standing out from your competitors is being a trusted resource to your clients. You can achieve this by publishing high-quality roofing blogs that answer concerns that your clients might be having. If a client asks questions about whether to repair or install a new roof, your post should give each technique’s advantages or disadvantages and give them the best solution. You can also visit your client’s property, inspect it, and give them various options that they need to consider in their roofing project. Thus, becoming an excellent resource to your customers will enhance your roofing company’s professional image.
Use High-Quality Photos to Improve Your Professional Images
If you are creating social media content, roofing websites, and other marketing materials, you will require having high-quality images. Photos that have a poor resolution or unflattering won’t just cut it. If you cannot take DIY high-quality photos, you might consider hiring a professional photographer to take pictures of your completed photos, headshot, or images of your team members. If you cannot hire a photographer, you can still consider taking after and before photos of your finished jobs. Your phone camera can go a long way in helping you have photos to promote your roofing business to potential clients.
Value Your Workers and Establish a Healthy Business Culture
With social media being an integral part of our everyday life, all your employees now play a crucial role in diminishing/enhancing your roofing company reputation. Employees can opt to grumble or rave about your roofing business online and know that it can manage your online reviews.
First, roofing companies can begin by hiring employees based on their ability and potential. This can start anywhere from the recruitment process, remuneration to workplace culture. As a roofer, you need to treat your workers ethically to improve your company’s roofing reputation, both offline and online.
Train Your Staff
As your roofing company grows, you need to train your staff to excel in the field. If you want to improve your business’s professional image, you want workers who can represent your roofing brand in the best possible way. Look into how you can give extra training and support to every worker in your roofing business. If you are the kind of a roofing contractor who is ready to offer this assistance to workers, you will succeed in creating a formidable team to put your business ahead of the competition.
Improve Your Customer Service
Customer service is a crucial ingredient for success, no matter how big your roofing business gets. You depend on your clients and their money, so don’t forget them once you have provided your services. Always strive to develop long-lasting relationships with your customers to have them coming again and again, rather than having a one-time off client who may never work with you back because you did not meet their expectations. Think about how you can enhance this service and come up with ways of bringing strayed clients back to your business through remarketing. The more incentive you provide, the better.
Show off Your Roofing Business within the industry.
Your professionalism can generally reflect how prominent or influential you are within the industry. With numerous opportunities to network and meet other roofers, you need to represent your brand and build your reputation from such interactions. From networking events to conferences, they can help to improve your professional image. Make sure that your employees can talk about your roofing business confidently during such events.
Bring Value to Your Customers
Lastly, the best way to enhance your professional image is to build a company that aims to solve problems that the prospects/ clients face. Instead of promoting a successful brand image, bringing value to customers and society can make your roofing brand to remain marketable and sustainable. That means you must understand the wants or needs and how you can provide value to them.
Let Blackstorm Roofing Marketing Improve Your Business Professional Image Online.
If you are a roofing contractor, it is crucial to consider your online reputation as part of your marketing strategy. Your online reputation matters, as well as how it is managed.
Every roofing company is primarily made up of two elements, the corporate, professional image, and the people who work hard to uphold it.
Here is how our team can help to enhance the professional image of your roofing business:
Revamp Your Roofing Website
There are various reasons why roofers want to revamp their websites. Some are more compelling than others. Believe it or not, your roofing website may be the first professional image that a potential client has. Thus, having a poorly designed website will turn prospects away fast. Fortunately, we have a digital marketing expert team who can create a roofing website that will convert prospects into high-quality leads.
Create an Active Social Media Presence
Every roofing company needs a vibrant social media presence to stand above the competition. This involves a lot more throwing a bunch of posts on Facebook, LinkedIn, or twitter. Since we know you have a lot on your plate, our team will work hard to increase your social media presence. They will help your business to interact and respond to your client’s queries online. This will build trust, and more qualified roofing leads in return.
Manage Online Reviews
As we said earlier, your online reputation can either make or break your business. This is because modern customers are accustomed to directories like Google and Yelp to learn more about roofing contractors before deciding or purchasing. At Blackstorm Roofing Marketing, we have a team of experts to monitor what clients say about your business online, thus promoting your company’s professional image.
Design Unique Logos and Other Marketing Collaterals to improve Professional Image
At Blackstorm Roofing Marketing, we have a team of experienced graphic designers. They will work around the clock to design unique roofing letterheads, banners, logos, and other marketing materials to improve your professional image, both offline or online.
TheBlackstormRoofing Marketing Difference
Unlike other digital marketing agencies that work with numerous industries out there, we have a soft spot for roofing contractors. If you are a roofer, you have found an online marketing partner to improve your professional image online and offline. Talking of a digital marketing partner, we are here to guide your business to achieve a professional digital image. It deserves to crush the competition and generate a stream of qualified leads.
Some roofing marketers will promise you more booked jobs, more traffic, and higher rankings. But we know there is no better way to measure your marketing campaigns’ success than your bottom line, which is revenue. If you want to improve the professional image of your roofing business online, kindly schedule a free strategy session with our growth specialists to get started today!
In the cut-throat world of the roofing business, it’s crucial to establish a strong brand that will remain relevant and help you to rise above your competitors. When your roofing brand is not working, you need to go back and ask yourself these questions:
Are you reaching your target audience? Is your business growing beyond its initial goals? Are you considering presenting a modern, fresh image to keep up with your client’s culture?
Perhaps, you want to explore new customer opportunities and ideas through a free roofing inspection to supplement your current service offerings. Maybe you have changed your roofing company mission and, thus, the need to rebrand your roofing business.
When any good roofing business innovates, your visual appeal should also adapt and change. If you have made changes in your roofing company to improve operations, team culture, strategy, or services, it is an excellent time to rebrand your business.
In this post, we will discuss why and how to rebrand your roofing business for success.
Begin by Identifying Major Reasons for Rebranding your roofing business.
If you have built a trusted, well-loved roofing brand, yet you feel your brand needs to be revamped, you need to look at your clients and social media followers to know what is happening. To avoid the risk of losing loyal clients and rumor, let your audience know about the exciting changes that you are about to make. Communication is an important step, as the reason behind rebranding your business will paint a clear overview of the type of changes that you are about to make in the roofing business.
Tell them about your business’s aspirations and goals, alongside with the visible, practical actions you are undertaking to implement them. You can wait for clients to accept the changes after they have been implemented, but it is crucial to foster a sense of excitement to get them on board first.
Tactfully Consider the Kind of Demographic You are Trying to Attract
It is better to concentrate your marketing efforts on a select group of homeowners, rather than trying to appeal to everyone. Different roofing styles, décor, and materials attract varying kinds of people, and that’s alright.
Assess Your Budget and Determine the Kind of Changes You Are Willing to Make
Some examples of rebranding your roofing business might include changes in the logo design, targeting new clients, optimizing your roofing website for search engines, increasing your roofing brand visibility on social media through paid promotion, and creating high-quality content.
Involve Your Clients and Employees
You could conduct anonymous surveys on social networks to obtain your clients’ opinions and at your office to get your employees’ input. It is also good to monitor the successes and mistakes of your competitors. Even following them on social media will give you a clear overview of what’s working for them and what’s not.
Remember that Clients Always Want to Know How Your Services/products can solve their problems.
Some clients may worry that their favorite roofing brand will become worse after rebranding; thus, you need to reassure them by discussing the changes you are making and how they stand to benefit from your new image, explain your long term and short term goals to them.
Create a buzz using your social media profiles, and make your roofing company rebranding a special event. For instance, you could offer a free roofing estimate for the first few clients who book jobs after the rebrand. Encourage clients who have had a pleasant experience with your roofing company to leave positive reviews on directories such as Yelp or Google reviews.
Why Should You Rebrand Your Roofing Business?
In an industry where trends keep changing, it can be difficult to maintain a fresh image. Rebranding is an option that most roofers tend to overlook, but keeping your roofing company’s feel and look current and fresh can be crucial to staying ahead of your competitors online.
Here are the top reasons why you need to rebrand your roofing company:
Connect With Your New Target Clients
The biggest benefit of revamping your roofing brand’s feel and look is to reach new property owners who need your services. When you concentrate on new aspects of your roofing brand and promote them properly, your clients will notice. Rebranding can provide the stimulation your roofing company requires to grow in an ever-evolving industry.
Differentiate Your Business from the Competition
As you grow your roofing brand, you may find that your capabilities contend with those of the industry’s competitors. Rebranding is one of the most effective ways of setting your roofing services and products apart from those of your competitors. Differentiating your roofing brand shows prospects that your services are exceptional and that you are an expert in the industry. Rebranding your business to have its fresh look, feel, and voice will help establish your brand as an authority with a personality that appeals to your clients.
Rebranding Helps Your Roofing Business to Stay Current
Rebranding has one major aim; to keep your roofing brand current. Graphic design trends play a crucial role in how prospects/ clients perceive your roofing brand and all it has to provide. Ensuring that your visual appeal is always ahead of your competitors shows your clients that you stay abreast of what is happening in the industry.
Reflect New Products, Services, or Goals.
It isn’t easy to showcase how your roofing business has grown over the years if your brand does not reflect it. If your business has expanded to offer more services or set new objectives for your company, then rebranding is an excellent way to show that your business is evolving.
Improve Your Bottom Line
The advantages of rebranding will not only affect your inbound marketing strategy, but they will make your roofing business more profitable. Reaching new prospects, standing out from competitors, and showing your expertise are excellent ways of maximizing your profits by giving your roofing brand a new look.
Partner With Blackstorm Roofing Marketing for All Your Graphic Design Needs
A great roofing brand deserves an opportunity to achieve its full potential through aggressive internet marketing campaigns. Stand out from the crowd and amplify your brand’s message with our professional graphic design services. Our team will work with you to create a versatile color pallet, custom logo, and other marketing materials that convey your goals and the importance of your roofing brand. Schedule a free strategy session with our experts to start your roofing graphic design project today!
As a roofer, you might think that branding should be left to the big names in the roofing industry. But the sad reality is, it doesn’t matter how small or big your roofing company is. If you are in business, you need to think about branding your roofing business critically.
Branding is just as crucial for small roofing business as it is for major roofing brands. Indeed many corporate brands try to appear like a small business to appeal to their target clients that opt to support independent businesses.
In the words of the Founder of Amazon, Jeff Bezos, “Your brand is what people say about you when you are not in the room.” Branding your roofing business allows clients and prospects to recognize your business while getting a feel of your values. More importantly, it differentiates you from your rivals. It is key to sustaining your roofing business and growing a loyal client base.
What Are the Major Steps of Building a Successful Roofing Brand?
Over 90% of small roofing business owners strongly believe that having a superior brand that sets them apart from rivals is crucial. More than 50% of roofing contractors say that branding is very helpful in attracting new business. What secrets do large roofing contractors hold? And how can small roofing business owners use them as inspiration?
Here are the four steps of building a successful roofing brand that every roofer should know:
Research Your Competitors and Your Target Market
Before you begin making any decision about branding your roofing business, it is very critical that you understand the prevailing market conditions such as your potential customers and competitors.
Here are some tips that will help you determine your rivals and potential clients:
Google your roofing service or product category and analyze the indirect and direct rivals that show up.
Look at the relevant social media pages or profiles that your potential clients normally follow and reprieve too.
It is crucial to handle this research phase before anything else because it will inform what your brand should concentrate on and set your business apart from the competition.
Define Your Roofing Brand Mission
State the values that you want to incorporate with your target audience base. Your mission and vision statements show the purpose of your business existence. It will help you brand your business across various channels. You need to present an original image of what your roofing business strives for.
Everything from your tagline to roofing logo design, your communication should portray your mission. Your roofing brands mission should strive to answer the following questions:
Why you started the roofing business?
What are your core objectives/goals?
Who is your target potential client?
Create a Value Proposition for Your Roofing Brand
Always concentrate on what makes your roofing brand valuable and unique. Find out something that will set your business apart from other roofing contractors in the market.
Incorporate your value proposition in every roofing marketing collateral that you are putting across various platforms. It is one of the essential steps in creating a successful roofing brand.
Market Your Roofing Brand
Develop a solid roofing marketing strategy to market your roofing business. Apply your branding in every roofing business material, from marketing collaterals, the website to staff uniforms. Put your branding in as many places as possible.
Identify new channels like affiliates, web, and email to promote your roofing brand. Also, promote your roofing brand in unexpected locations such as staff t-shirts, office goodies, and social media pages.
Building a successful roofing brand is a continuous process, and following the steps outlined above will help your business stand out from the competition.
Here are the top 10 Strategies to Brand Your Roofing Business & Crush the Competition
Find Your Place in the Competitive Roofing Market
Before launching any roofing brand building activity, you must understand the property owners you will serve. This includes understanding what your competitors are offering in the same area. More than being a roofer who solves a specific problem that businesses or homeowners have, you need to know the demographics interested in your roofing services.
Your roofing website content should be focused on the buying behavior and motivations of your potential clients. In trying to unlock all these important client details, you will realize the competitive advantage you have over your rivals.
The exercise to identify your potential clients will benefit all aspects of your roofing brand building process. Get a clear picture of who your potential customers are C-suite executives, middle-class earners, affluent residents, or working parents. Build what is known as a “brand persona,” an identity that your clients can resonate with and understand.
Develop Your Unique Roofing Brand Voice and Identity
Once you have crafted your roofing brand persona, the next step in branding your roofing business is developing a voice and an identity unique to you.
At this stage, you should be able to respond to the questions listed below:
What do you stand for as a roofer?
What do you want your prospects to recognize you for?
You can kickstart the process by developing your unique selling points and positioning your brand as a roofing industry leader. Define clearly who you are, the roofing services you offer, the clients you serve, and how you will serve them. Another excellent exercise is developing a list of keywords you would like to be associated with your roofing brand. Adjectives that describe the kind of roofing contractor you are will resonate with your potential clients.
Your voice and personality should reflect your digital roofing marketing campaigns, taglines, logo design, and communications. Consider your roofing brand as a metaphor and personalize it to identify the traits you are synonymous with.
Have a Consistent and Strong Online Presence
So you have figured out your brand personas and the message you want to convey. But where and how do you do that? The buyer profiles you create will assist you in identifying where prospects spend their time online. The most effective way to interact with potential clients is on their terms.
According to a study by BigCommerce.com, 21% of online buyers are likely to buy a product that has been featured in a brand’s Facebook post. A strong presence on social media profiles matters.
Remember to portray a consistent brand image on all your social media handles, blogs, trade shows, marketing materials, roofing website, etc. Consistency matters since it results in familiarity.
Provide Exceptional Client Experiences
What do clients say about you? More often than not, when clients talk about your roofing brand, they usually base it on experiences they have obtained engaging with you.
If you want them to speak about your brand in the positive light, you must do what you can to offer them exceptional service. This is not limited to the duration of the roofing service. It goes above and beyond that. Providing consistent and post-sale client support and service are equally important.
Improve Roofing Brand Visibility and Awareness
All this time and effort you are devoting to building a brand for your roofing business will only yield desired fruits if you enhance your brand’s visibility online. And a great way to do this is through influencer marketing.
Influencers offer credible and unique voices to the roofing brand message you are trying to convey. In their social profiles, they are the voice of reason that many clients tend to listen to. Whether through reviews, testimonials, or giveaways, they have their unique way of convincing your prospects to engage with your roofing brand.
Get Visual with Branding Your Roofing Business
Once you have defined your prospects, unique selling points, what’s working in the roofing industry, now you need to start designing your brand. Here are a few tips to improve the feel and look of your roofing brand.
A logo: Your roofing company logo is like the business. It is the very first thing that your clients will see when they encounter your brand. If you are starting a roofing business, a logo is the first thing you should design, as it will act as the starting point of all other visuals (like your business cards and other visuals).
Business Cards: If you are in the roofing business, you need to have a business card, and the design should match your roofing logo and other marketing materials.
A Roofing Website: Your roofing website is like your digital real estate investment. When prospects visit your website, the feel and look should be consistent with the other branded materials.
A Roofing Brand Style Guide: Before you start designing, you must consider the details of your graphic design strategy, such as your fonts, color palette, and design dos and don’ts. A roofing brand style guide is an excellent way to organize your design so that you, your designer, and other team members working on your brand are on the same page.
Regardless of where a client sees your brand –whether by visiting a roofing website or seeing your logo, the feel, look, and design should be consistent across various platforms.
Integrate Your Roofing Brand in Everything You Do
This is a pro-tip when it comes to branding your roofing business. The process of building a brand is a continuous process. The idea of portraying a constant brand image online should translate to the real world as well.
Your roofing brand voice and image should be reflected and visible in whatever the clients interact with. If a client drives to your office, your roofing brand identity should be on display. Your interactions, as well as the environment, should reflect your brand’s image. Your logo design, roofing website, and slogan should reflect what your roofing business stands for.
Establish Yourself as an Authority by Using the Right Content
As a small roofing business owner, you might not have a huge marketing budget. But fortunately, you don’t have to spend millions of marketing dollars to get in front of the right customers. There is a simple and more affordable way of getting your roofing brand name out there – content marketing.
Roofing content marketing works on various levels. First, it allows you to show off your roofing industry expertise. By positioning yourself as an expert in your field, your prospects will trust you. When the time comes to select a roofer to work with, they choose your business.
Content marketing is also great since it helps you to strengthen your roofing business branding. By developing a strong voice for your brand, you can strengthen your relationship with clients and assist in driving your business.
The point here is, there are tons of details about your roofing company that clients need and want to know. And if you can offer value and answer their queries through your content, you will build trust with those clients and translate it into doing business together.
Look for Partnership Opportunities to Brand Your Roofing Business
Customers like to partner with roofing brands they can trust. But if you are a new roofer, establishing that trust can be a daunting and time-consuming task. Is there a great way to speed up the process of building trust with clients? Search for partnership opportunities with other roofing brands that your client has already worked with.
For instance, if you are introduced to a roofing brand by another business that you have already worked with, then they are likely to transfer that trust to you, and as a result, benefit your business as well.
Work with our Team to Brand Your Roofing Business.
A proper roofing brand building strategy can elevate your roofing company to the next level. Fortunately, you don’t need to break your bank account to brand your roofing business effectively. All you need to do is a partner with a visionary and creative roofing marketing agency like Blackstorm Roofing Marketing. If you need help branding your roofing company and differentiate your business from the competition, kindly schedule a free strategy session with our experts to brand your roofing business today!
With the internet’s influence and reach, more potential clients are watching your roofing brand than ever.
A memorable and unique roofing company logo design differentiates your business, and you must pass your message explicitly.
The easiest way to recognize a roofing company and set it apart from others is its unique logo.
Even though a great logo design is an essential step of taking your roofing business to the next level, it is an uphill task to get it right the first time.
Even the most successful graphic design agencies can get it wrong.
Whether you are creating a new roofing company logo or redesigning an existing one, this post will explore some common logo design mistakes you should avoid. If you want to create a professional and successful logo for your roofing business, be wary of the following errors and pitfalls.
Poor Font Choice
When designing a professional roofing company logo, selecting an appropriate font can make or break your design.
Choosing a poor font will only make your roofing brand appear unprofessional or silly. All roofing contractors have their personalities, and so do fonts. You select the right personality font for your roofing business. For instance, a severe and bold font vs. hand-drawn font will convey different attributes and give different vibes.
So invest your time researching various fonts that can match your roofing company’s personality and style. Don’t fret about trying or modifying different fonts until you find one that matches your needs.
Poor Roofing Company Logo Designs Relies on Trends
Trends come and go. A professionally-designed roofing company logo should be timeless and can be attained by ignoring the latest design gimmicks and tricks. The major cliché in logo design is the corporate swoosh, which means playing safe. As a logo design agency, our work is to create a unique brand identity for our clients; thus, we completely ignore the latest roofing logo designs.
Not Doing Proper Research
This is the first fault in any roofing website logo design task. Logo design is essentially a communication challenge. How do you communicate the essence of your roofing brand through imagery? To do this efficiently, you must have a deep understanding of the message you are trying to convey or hide from your audience.
Rookie logo designers will rush into the project’s brainstorming stage without having a clear understanding of your brand identity. This will end up in a weak logo that does not represent your roofing brand accurately.
To ensure that you have the requisite knowledge about the brand, perform a brand audit survey that will clearly state your brand’s objectives and goals. Once you have this detail, you can compile a summary that will guide your design team.
A Bad Roofing Company logo design is too abstract.
Another logo design error roofers should avoid going the extra mile in simplicity.
You are still trying to communicate a complex message to your prospects with just one logo. Don’t assume that your prospects will imagine what you are trying to convey using your logo.
If prospects look at your logo design and are left confused or struggling with what it means, you have done a shoddy job. Look for a simple logo design without losing any of its objectives.
Don’t worry about adding details. You don’t need a lot to get your brand message across. You only need a few simple details in color, font, and spacing of the image to convey your roofing company mission statement.
Copycat Roofing Company Logo Design
There is nothing that will ruin your logo design faster than copying from another successful roofing contractor.
Whether intentional or not, having a logo design that looks similar to another roofer’s logo can sabotage your online marketing campaigns. It is illegal, and you will sooner or later get in trouble with the authorities.
Beyond the problem of outright plagiarism, if your logo looks similar to that of your rivals, you are opening space to be compared with other reputable brands.
Of course, you cannot go through all the roofing company logos globally, looking for similarities. Make sure that you research your closest rival for any red flags.
A Poor Logo Design has too Many Fonts.
Applying many fonts is synonymous with showing a visitor a whole photo album at once. Every typeface is different, and your prospects need time to understand it. Seeing too many fonts at once can be confusing.
Applying a maximum of two fonts of varying weights is standard practice. This will significantly improve the brand recognition and the legibility of your logo design.
A Bad Roofing Company Logo Design is Overly Complex
While you might be tempted to throw as many details as possible in your design, too much complexity can turn off your prospects and undermine the purpose of your roofing brand.
Simplicity is crucial for your logo design because:
It makes your roofing company logo design more versatile, and thus it can be reproduced in different mediums or sizes without losing its meaning or style.
It makes your logo to be easily remembered and understood.
Simplicity makes your logo design have the desired impact.
Try to concentrate on what your roofing company represents.
Adding too many details to your roofing company logo design could ruin your logo design’s brand recognition and legibility. You want to ensure that your logo design is clean, memorable, and straightforward.
Poor Logo designs Have Clashing Colors.
Establishing the right color balance in your logo is just as essential as selecting an appropriate font. If the color combination does not reflect your company’s message, your logo will appear unsophisticated and clunky.
The best way to solve this problem is to avoid colors altogether. This does not imply that your logo should be colorless-but it is always recommended that you start your design in white and black.
Once you have developed a robust design and concept, then you can add your preferred color. By then, you will have developed your logo’s shape and the idea you want to convey. You can try various colors at this stage until you identify the one that will fit your design.
Unclear Intention
Beneath the image, color, and font is an underlying sense of your roofing company goal/intention. The visual style gives prospects an understanding of your roofing company’s purpose, emotional link to your service/product, and values. Take a minute to figure out the brand identity you want to create for your roofing brand.
Poor Logo Designs Use Raster Images
When designing roofing company logos, a common practice is to use vector graphics software such as Corel Draw or Adobe Illustrator. A vector graphic consists of mathematically precise points, ensuring that there is visual consistency across multiple sizes. Of course, there is another option known as raster graphic software like Adobe Photoshop.
Raster images can cause problems when you want to reproduce your logos. While Photoshop can produce large logos, you are not sure how large you will print your logo at some point. Maintaining visual consistency by ensuring that your logo appears the same in different sizes is crucial.
The main benefits of vector graphics for roofing company logo design are:
The logo can easily be scaled to various sizes without compromising its quality
It makes editing the logo later on much more comfortable.
It can be adapted to different media very easily.
Your Logo Contains Stock Art
This mistake is usually committed by roofing contractors who create logos on their own or amateur designers who don’t understand copyright laws. Downloading vector images is not a problem, but it could get you on the wrong side of the law if you include them in your logo.
Your logo should be original and unique, and the licensing agreement should be exclusive to the customer; using stock images breaks these rules. The chances are that if you are using vector images, someone else is using the same elsewhere in the world. You can easily spot stock images in logos since they are common shapes such as silhouettes and globes.
Hiring an Amateur Designer to Create Your Roofing Company Logo
Avoid designers that promote their services with ridiculously cheap logo design packages. As the cliché goes, you get what you pay for. New roofers often invest a lot of money and time in equipment and property but don’t typically match it by investing in a high-quality logo.
Here are the primary reasons why your logo appears amateurish:
The roofing contractor wanted to save money by creating a logo quickly on its own.
A relative or friend who claims to know everything promises to design a roofing company logo as a favor
The roofer outsourced a logo design task to multiple design competition websites that mostly hire amateur designers
The job was given to an online logo design firm that claims to provide cheap logos.
All the reasons discussed above lead to disastrous results. If your logo appears amateurish, so will your roofing company be. Your company should know where to outsource an agency to design a new logo.
Advantages of Hiring Blackstorm Roofing Marketing to create a new Logo for Your Business.
We Will Give Your Roofing Business a Professional Outlook
Designing your logo with shoddy graphics is a simple way of signing up for business mediocrity. A poor logo design will cost you online prospects since no one loves to hang around mediocre roofing website logos. Our talented and experienced graphic designers will create a memorable and unique logo that will set your business above the competition.
You Will Enjoy Greater Business popularity and Recognition.
If you want your prospects to recognize your roofing brand and interact with it quickly, our logo designers will boost that popularity and recognition. With an experienced logo designer on duty, you can rest assured that all the components that harmonize into one recognizable and popular roofing brand are incorporated. Some of the elements to be included are color, font, style, and consistency.
We will help you make more Roofing Sales.
If you want to get more property owners booking jobs, you have to consider your website and logo design graphics. The reason is that professionally designed logos and websites attract more potential clients to your business.
Make the Most Out of your Time
As a roofing contractor, you don’t need to concentrate on roofing websites or logo design when we have experienced full-time graphic designers. All you must do is share your idea and let them develop a logo that suits your business needs. This will free up your time and allow you to concentrate on running your core business.
Ready to get a Unique Roofing Company Logo Design?
Do you have a substitute professional logo design agency that caters to your offline and online needs with all the advantages? If you don’t, you are setting your business not to enjoy the said benefits and give your competitors a chance to outshine you. The bottom line is that you need to identify the right roofing design agency if you want to thrive in the market.
Every roofing company needs a great logo, particularly in the modern digital world, where logos plays a significant role in your internet marketing strategy. However, getting a quality logo starts with hiring the right graphic design agency, and this step is crucial if you want to create an authentic logo that will convey the right message to your clients. You may have great ideas for your logo, but its execution should also be handed over to a professional logo design agency.
A roofing company logo design goes beyond an image. It is the first thing that prospects notice about your roofing designer. Hiring a professional logo design agency like Blackstorm Roofing Marketing is one of the best decisions you will ever make for your business, so roofers should not take this decision lightly.
That said, getting a stellar roofing company logo design depends on whether you want to hire a graphic design agency, a freelance designer, or if you want to create a logo on your own.
Roofing Logo Design Agency: If you want a logo that will differentiate your business from your competitors, it is advisable to hire a reputable design agency like Blackstorm Roofing Marketing. Although it will be a costly option, the results will be remarkable in the long run.
Freelance Designers: This is the least expensive option, but the sad truth is that you will depend on the freelancer from design, concept development, and managing the entire design process.
Creating a logo on your own: Alternatively, you can use free or paid online logo software to design a roofing company logo.
When you start researching whether a logo design agency fits your project or not, you should first look at their portfolio. If they have not included their portfolio on their website, request them to send it to you. Any roofing logo designer that has been in business for a considerable period will have a portfolio to portray and will be glad to let you look at it.
Checking a roofing logo designer’s profile before partnering with them is like looking at your employee’s resume. It reveals more about your candidate. There is no glossing over the details found in a portfolio. Assuming that they have done the work, you can look at a few samples they have done in the past to decide whether or not to hire.
Look for creativity and quality to confirm whether their portfolio matches the style you are searching for. Most times, logo designers work within a particular style, and you need to make sure that that style is what your roofing business needs. Taking a glance at their portfolio is one of the best ways of answering such questions.
Clarify Your Expectations and Deliverables When Hiring a Roofing Company Logo Designer
In the long run, the roofing contractor will play an essential role as the logo designer. After all, you are the one who understands your business better than anyone else, and you know the kind of logo your business needs.
The deliverables and expectations you set for your logo designer are incredibly essential. Don’t give your logo designer an entirely blank canvas and expect to get a unique logo to set your business ahead of the competition.
Instead, you should give as many instructions and details as possible to help your designer create a classic logo for your roofing business. If possible, leave your expectations and deliverables open-ended, but at the same time giving the designer a quality blueprint they can follow.
Personality Counts When Hiring a Roofing Company Logo Designer
There is more to a professional logo designer than on-paper skills and experience. A great logo designer needs to be someone who is easy to work with, agreeable, and passionate. Preferably, they should have topnotch interpersonal skills and make the process of getting a logo smooth from start to end.
Try to get a feel of your logo designer’s personality from the previous chats you had with them. If that is not satisfactory, you may try to schedule a video conference or phone call. Whichever way you approach it, make sure that you are partnering with a design agency that is easy and pleasant to work with. After all, such personal qualities can make a significant difference in how your logo design project turns out.
Explain Your Roofing Brand and your Target Clients
It is incredibly crucial to explain your brand and target clients to your design agency in the same breath as offering instructions on what you want your logo design to be.
Talented graphic designers from Blackstorm Roofing Marketing have the requisite expertise, particularly concerning roofing logos and their use. They understand what colors will work with specific goals, the kinds of designs used to inspire the target audience, and design standards for the roofing industry. The more a logo design agency knows about your roofing company, your customers, and goals, the more they will use it when designing your logo.
Experience Matters When Hiring a Roofing Company Logo Designer
Experience is a crucial asset to look for in any roofing website logo designer, and you probably don’t want your business logo to be the first-ever designer’s paying project.
When hiring a roofing company logo designer, look for a diverse experience. While most logo designers will have similar skill sets, those who have worked with roofing marketing agencies like Blackstorm Roofing Marketing are usually efficient. They have developed skills around the roofing industry, and they understand the budgetary constraints. If you find a logo designer with both histories, then you will have the best that each can provide.
When considering working with a roofing design agency, don’t be afraid to ask for references. Contact the agency’s previous customers. Ask questions about how creative the agency was and how they reacted to criticism. Find out whether the logo designer stays within the budget and completes the project on time.
Efficiency
If you have a time-sensitive logo design project, hiring a designer who will work efficiently and diligently is necessary. An efficient designer can shift priorities when required to beat deadlines, even when dealing with revision requests or working with several clients. However, you need to be very clear about your expectations.
A roofing logo design agency that promises to deliver all logos within a particular timeframe has a large team of creative designers. Be wary of logo designers who make unrealistic promises concerning the speed in which they can finish your order. A great logo encapsulates your roofing company message, and generally, it will continue to be the image associated with your business for many years to come.
Ability to Scale
When you are launching your new roofing business, you can easily overlook the fact that your logo is the only image associated with your business. How will your logo appear on your business cards, website, or other marketing materials?
Good logo design requires just more than the artistic ability of the designers. Our talented designers can match art with several other disciplines like web design and typography. As your roofing business expands, you are likely going to need just more than a logo. Hire a logo designer like Blackstorrm Roofing Marketing because they can scale to meet your future design needs.
Think about what differentiates your logo from others in the market. It needs to be meaningful and simple enough to convey the right brand message and unique enough to be easily recognized. Designing a logo that possesses such qualities takes more than talent or experience. It requires immense creativity.
So how can you know that you have partnered with a creative roofing design agency? As we discussed earlier, you can quickly tell their creativity by merely looking at their portfolio.
After you have given out instructions, you might have to ask the design agency if they have any ideas about how they will design your logo and listen carefully to their response. If they can develop a creative, unique vision and adequately sell it to you, the chances are that they will come up with a creative design that will set your business apart from the competition.
Ability to Communicate
If you are not a logo designer yourself, it may be an uphill task to describe the features you are looking for in a logo. Suppose, for instance, you have a roofing business that serves aging property owners only. You want a new logo design that targets the young property owners in your neighborhood. Without understanding the necessary graphic design terms, how would you explain such a logo redesign?
A great logo designer can describe his or her design options in particular terms that you can understand, even if you don’t aspire to become a graphic designer yourself. Terms like “impact” and “bleeding edge” might sound great, but they are vague. On the flip side, a statement like the one quoted below shows the ability to communicate with non-designers.
“We selected this typeface for your new logo design because the old typeface was similar to the one used by companies Y and Z. Since those roofers peaked in the ’80s and ’90s, young property owners might associate your brand with their parents and may not opt to book jobs with you themselves”
Clear Contract Terms
As a roofer, you need to understand the terms of the contract clearly before signing them. A contract for an artistic project like website design and logo design might include unfamiliar words, like the kill fee.
Suppose you love what you see in your designer’s portfolio, your first conversations are fruitful, and the fee is within your specified budget. However, the final product does not meet your expectations after several revisions. You don’t want the logo, but the designer might have put several hours of work. The kill fee is a contract term that makes sure that the designer receives some fee, even if the customer will not approve of the project. Some agencies might promise you satisfaction and charge you nothing if you terminate the contract.
It is essential to understand the logo designer’s fee structure and know that it will work within your budget. A designer who works on a flat rate, for instance, has limited time to devote to individual projects before they become unprofitable. If you are paying a flat rate for a logo design, you may not be allowed to request unlimited revisions.
Get Unforgettable Roofing Company Logo Design from BlackStorm Roofing Marketing Today
A dynamic working relationship with your logo design agency can yield excellent results and offer a platform to grow your roofing business. Over the last decade, our team has created thousands of logos for different roofers around the world. For a competitive flat fee, you will have a team of designers, each creating a unique representation of your roofing company logo.
Choose your favorite Roofing Company Logo, and own it forever!
With the incredible design talent at our disposal, we are confident that we can deliver a unique roofing company logo within the shortest time possible. Most of our logo design packages include unlimited revisions, just if we don’t get it right for the first time. The other good news is that our contract does not include a kill fee. We guarantee that you will be satisfied with our work. Our experienced graphic designers will prove to be an indispensable resource that will help take your roofing business to the next level. If you are still searching for a perfect roofing logo design agency, please schedule a free strategy session with our growth experts to get started today.
Increase Your Website Visibility, traffic and Generate Leads with Roofing Graphic Design
Graphic design is used in conventional marketing campaigns like fliers and billboards, and more importantly, it is applied in all internet marketing campaigns, from social media marketing to roofing website design.
If you are a roofing contractor that’s working with an internet marketing agency for several advertising campaigns (particularly roofing website design), it is crucial to understand fundamental graphic design terms.
Why?
In order for a roofing marketing agency to implement your roofing website design efficiently, it would be advisable if you could read from the same script. Not only will the designers appreciate it, but this will make things smooth for all the people involved- and the final draft will meet or surpass your expectations.
Without further ado, let’s explore some basic graphic design terms and what they stand for.
White Space
Every designer’s dream, white space, is essential for any website design. It allows various elements of a design to keep users engaged in your Roofing website. It is also referred to as negative space. Roofing websites that use lots of white space appear more elegant and lighter. At BlackStorm Roofing Marketing, is to make your roofing website look uncluttered and straightforward to deliver content that your clients will appreciate and enjoy.
Grid
This is something that designers use to keep your website evenly spaced. When designers apply the grid, it lets them develop organized, consistent designs.
Wire Frame
This is something that a designer develops to assist plan a proposed design. It is sent to roofing clients for approval before a particular design is built.
Scale
When you alter the size of something while keeping it scaled, this means that you shrink or grow the elements without increasing its proportions.
Texture
Texture refers to the actual feel and looks of your roofing website design. On digital design, texture implies a design that evokes a texture that might appear in natural materials.
Stock Photos
Instead of outsourcing a professional photographer, many times, designers will opt to use stock photos.
Stock photos are professional images that you can buy online. Generally, you can buy a license to download professional pictures, but some websites will offer it for free.
Saturation
Saturation refers to the intensity of a particular color in your design. When you boost the saturation of a certain design element, it becomes clearer, but when you reduce the saturation, your element appears faded.
Contrast
Contrast refers to several design elements. Contrast generally implies the amount of difference between the two things. For instance, the contrasting color of white is black. Features like smooth and rough are different elements, as well as dark and light. In the world of roofing website design, contrast can mean any of these elements.
Cool Colors
When you check your color wheel, half of the colors are known as cool colors. Such colors include indigo, violet, blue, and green. These colors relate to the feeling of relaxation and calmness.
Color Palette
A color palette is a group of colors that you select for your roofing website design. These colors collaborate to evoke your brand message and image.
Pull Quote
Pull quote assists crucial sentences in your content to stand out on your roofing page. Mostly, they are excerpts extracted from the body copy of the page and adds some interest in your design project.
Tracking
Tracking refers to the spacing between typed letters. When tracking is loose, the messages are farther apart, but when it is tight, the letters are tightly packed.
Leading
Leading is a term that denotes the amount of space between lines. With loose leading, the lines are farther apart, while tight leading squeezes your tracks together.
Alignment
Alignment refers to how elements are lined up in your roofing page. Centre, right, left are the main types of adjustments that offer endless design opportunities.
Typography
Typography refers to the use of various typefaces to develop aesthetically-pleasing roofing designs.
Need some Help With Your Roofing Graphic Design?
Visual appeal is not the only factor to consider when designing roofing graphics. Graphic design improves your brand development and awareness. Potential clients form a first impression of your business based on your graphic design representation. Do you want your customers to perceive your roofing brand as visually stimulating and engaging? BlackStorm Roofing Marketing will help to brand your roofing business appealingly.
In a competitive field like roofing, the devil is always in the details. Modern roofing websites apply some form of on-page SEO incorporated in them. However, many of them use stock templates that produce SEO elements that are cluttered, uninteresting, and common. Using well-optimized, original roofing graphic designs throughout your website will set your business ahead of the competition.
Apply your knowledge of basic roofing graphic design terms, and partner with BlackStorm Roofing Marketing to achieve the roofing website of your dreams now!
The roofing industry is a competitive field, and as such, your roofing marketing efforts must be impeccable to outshine your rivals to obtain the leads that you require. But with all the marketing and advertising options available, how do you brand your roofing company productively? In the modern world, internet marketing outshines all advertising channels in terms of reach and ROI. However, this does not imply that all your roofing marketing dollars should be utilized in the digital world. Professional roofing marketers know that a great advertising campaign contains multiple marketing messages and channels. This post will explain why you should not ignore branding in your roofing marketing. But first, let us explain the basics.
What is a Roofing Brand?
Before we dive into the features that drive a roofing brand, let us first know what a roofing brand is.
Your roofing brand is a message that guides consumer expectations and attitudes through its distinctive personality.
Your roofing brand consists of tangible elements that create authority and visual identity. This includes your color palette, logo, letterhead, marketing materials, company signage, and signage, amongst others.
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” ((American Marketing Association)
Branding revolves around telling your roofing business story in a way that makes you stand out from the competition.
Branding your roofing business can make booking jobs easier.
The tricky thing for most roofers is that many branding campaigns don’t have a good measure of ROI (Returns of Investment).
What is a Roofing Brand Identity?
A brand identity develops a face for your business. A brand identity is what roofers create before they launch a roofing brand. This is mostly overlooked when starting a roofing brand. Many roofers never had a brand identity launched because many roofing contractors don’t take the time to establish one. Well, the good news is never too late to develop. Thus, putting a face on your roofing business is a continuous process.
Why Would Roofing Branding Make Booking Jobs Easier?
Ponder about this for a second.
Property owners are nowadays more skeptical than ever.
There are thousands of roofing contractors in most cities. There are endless options for clients.
With a few taps on their phone, they can call and get a quote from any roofer they want. However, many property owners, don’t have endless options; they just want to hire a roofer who can solve their problem.
They are searching for a roofer who is honest, fair, and capable. Most of them have had bad experiences with the storm chasers.
You have to conquer the initial skepticism and terrible client experiences. The best method is to portray your expertise and engagingly do this.
Branding is about conveying your story.
It’s about showcasing your expertise.
It revolves around grabbing your prospect’s/clients’ attention.
What do you think clients will do when it comes to a company that’s a ghost vs. a branded roofing company?
The roofer who has more proof of expertise is going to win all the time.
When your roofing marketing messages catch their attention, offer proof of your expertise, and convey your story, that’s when you will begin to dominate the roofing landscape in your area.
How Roofing Contractors can Brand their Business
Video Testimonials
In your roofing business, you are always searching for ways of improving your brand awareness and reputation. Perhaps you invest more money and time into various marketing campaigns in the hope of acquiring new clients and driving more conversions.
However, there is no advertising strategy that is as powerful as word of mouth. You can take your roofing business ahead of the competition if you can leverage the power of video testimonials. Videos testimonials are the most powerful tools for improving your roofing brand.
A well-designed Roofing Website
Your roofing business needs a well-designed website to generate leads online, promote goodwill among clients, and deliver strong brand messages. Property owners use the web in large numbers every day. Even if you are a small roofer, the odds are that property owners have used the internet to search for your website. The primary purpose of a roofing website design is to engage prospects and convert them into clients. So, you need to hire a reputable roofing marketing agency to create a stunning website that will help to improve your brand.
Positive Online Reviews
A considerable percentage of property owners turn to online reviews before making their purchasing decision. In fact, word-of-mouth referrals are the best type of advertisement, and in the modern world, they are generally in the form of positive reviews. The rise of their importance represents a fantastic opportunity to promote your roofing brand successfully. Therefore, you need to partner with a credible roofing agency to manage your roofing brand reputation.
Sponsorships
Launching a new roofing business is a milestone that is worth celebrating. However, keeping that business afloat after you open for operation is a wholly unique game. There is an ample opportunity to get referrals and leads through sponsorships. A sponsorship partnership does not have to be based on monetary exchange. It can be casual. If you recommend other roofing partners for jobs that you don’t specialize in, you are likely to receive the same treatment. Working with other contractors in the roofing industry is an easy way to increase sales and improve your roofing brand awareness.
Uniforms
How your business van and employees appear in public is exceptionally essential. Your employees cannot storm a client’s home with a rusty truck with no contact details or logo. Neither can they stand in front of customers wearing tattered jeans or shaggy trousers.
Your employee’s appearance indicates the level of respect they have for your clients and showing up when they are dressed like the above shows disrespect. The roofing business is categorized under the service industry, and employees in the service businesses must appear professional at all times.
A professional appearance does not imply that they will come to work with suits every day. A proper uniform with your business logo embedded in it will improve your roofing brand awareness among prospects/ clients.
If you invest in the things discussed above, you are going to have a reliable roofing brand.
What Are the Major Advantages of a Strong Roofing Brand?
A reliable roofing brand helps to build customer recognition
It skyrockets the results of your digital marketing campaigns
A strong roofing brand makes booking of new jobs easier
It will help you to obtain more roofing referrals.
It increases credibility and ease of purchase.
A strong roofing brand differentiates you in the market.
Create Your Roofing Brand Today
Over the years, we have interacted with many roofers across the globe.
The roofing company that invests in branding gets excellent results out of its internet marketing campaigns.
Those with positive online reviews, video testimonials, and well-designed, mobile-friendly roofing websites always achieve good results than those who don’t.
If you know that branding will help your roofing business acquire more leads, why don’t you invest in getting a strong roofing brand? Schedule a free strategy session with our experts to know how to create a strong roofing brand today!
Building a business involves a wide range of factors that can easily cause you to overlook the importance of making your roofing logo a top priority.
You may subconsciously ignore any voice within you that seeks to give a logo of some importance.
Such a voice is, of course, worth listening to because a logo is as important as every vital aspect of your business. As part and parcel of your business, a logo has the potential to make your brand successful in the same way good quality products and positive referrals would.
So, let’s take a look at the reasons behind the importance of a logo. First and foremost, a logo is a captivating feature that also projects a positive first impression, functions as your brand’s identity foundation, sticks to the mind, helps your brand to stand out among competitors, enhances brand loyalty, and your audience wants to see it.
Let’s find out in detail how each of these reasons is important when it comes to designing a roofing logo for your business:
Your Roofing Logo should be captivating
Today’s consumers have an attention deficit when it comes to products they find on the market. In response to that habit, companies have resulted in strategizing the best ways possible to grab their customers’ attention as fast as possible. For instance, in under only 2 seconds, a good roofing logo design can captivate potential customers’ attention and convince them to consider hiring your roofing design and logo creators.
A logo doesn’t only captivate the attention of people who see it, it also communicates the core values of a company in a special way. A solid logo is the best way to solve the problem of a short attention span that consumers generally have. An excellent logo equals a great first impression.
Your Roofing Logo should create a positive first impression.
At first glance, your logo has to be convincing because it’s the initial way your company introduces itself to consumers. A well-designed logo gets easily embraced by potential consumers. However, if the logo is out of touch, it will instead alienate these customers and ruin your business before it even kicks off.
A good first impression attracts everyone with roofing needs to come for your roofing logo design services. It’ll send them a convincing message about your business. A befitting logo projects your company as an authority in the professional roofing space. That’s exactly what consumers are looking for.
Your Roofing Logo Is The Foundation Of Your Brand’s Identity.
For branding to be sustainable and successful, it has to sell a company by bringing forth a story that would have a powerful impact on the customers’ emotions.
Though a logo design is only one aspect that makes a company’s brand, it’s the foundation on which the narrative of the entire company is constructed.
Other elements like fans, colors, and tone, that paint the picture of the brand are built on a logo.
Consumers usually consider your logo an important symbol of trust in your materials, business letterhead, landing pages, business cards, and so on. A logo creates a potentially powerful brand identity.
Your Roofing Logo should stick to the mind.
Your logo is the first image that comes to mind when people think of your company. It’s the face of your company.
Customers use logos as a symbol to recognize your brand. As a business person, you’ll want consumers and potential ones to develop an instant connection with your logo and register it in their memory. When a logo is awesome, people turn to like and associate with it, especially if its brand is of good quality.
A well-designed logo is not only visual but also aesthetically captivating enough to trigger a positive picture of your brand even more than the name of your company.
Let’s face it, some of your audience will possibly not remember the name of your business ( something you personally don’t like at all), but that’s human nature. But for your logo, their memory will register it, making it difficult to forget when they need your product or service.
A Good Roofing Logo Should Help You Stand Out Among Competitors.
Let your logo symbolize your company more uniquely than its competitors, and consumers will lean toward your brand. For example, your city may have as many as 50 quality roofers like your company’s, but if your logo depicts an eco-friendly company, your consumers will notice and be attracted. However, make sure your green earthly design is aesthetically appealing.
Online visitors to your page and those offline judge your brand logo based on whether it communicates your company as professional, worthy of their trust, efficient, or the reverse. So, your logo should portray how relaxed, fun, professional, and innovative your brand is, and that begins with the right icon, fonts, and everything else.
A Good Roofing Logo Enhances Brand Loyalty.
You’re already aware that consumers are dying for consistency because you’re a consumer of other brands too. The popularity of your brand will grow and spread the image of your logo to more and more consumers who will rate your brand higher and develop trust in it. That’s how big brands with widely recognizable and loved logos explode in popularity and revenue.
Have you ever been shopping for workout gear and suddenly moved towards a Nike gear just because you suddenly sighted its Nike logo? The magic is, you’re already loyal to Nike and trust it. The logo is well-designed, and their products are authentic, and that’s why the logo wins your trust and loyalty.
So, build an attractive logo, and customers would love it, trust it, come for your products or services and keep coming back for more. Their first connection with your brand will be your logo.
Your Audience Wants To See A Good Logo
Your audience expects to see your logo first when it comes to communication, products, or anything else from your brand. Your logo should be at the forefront and center of every marketing material that you put out, for example, flyers, business cards, advertisements, service vehicles, etc.
A business without a logo at all or without one that stands out won’t actually be memorable.
Your Takeaway
So, now you understand that if you create a business without a logo, your brand will be missing its soul. Consider a logo inevitable if you want to build a business that is successful and sustainable.
Are you wondering how to get a professionally unique logo for your brand?
BlackStorm is your go-to company to find top-notch graphic artists that’ll build the logo your brand deserves. Our logo creators and branding designers have a terrific track record in creating suitable logos for all categories of companies. They’ll create a unique image of your company that represents its best qualities and appeal.
We’re readily available to help you create your roofing logo design and build your brand. Contact us today, and let’s start right away.
10 Ways a Unique Logo Design May Change the Perception of Your Roofing Website
Every roofing contractor knows that a logo is an essential part of building and establishing a thriving business. They are typically the first thing that prospects notice about your company, and if done correctly, they can linger in their mind for a while.
What about incorporating the logo in your roofing website design?
A unique logo is an essential part of a great roofing website design since it creates a lasting impact on your potential clients. Prospects are more likely to hire your business if you have a professionally designed logo.
Here are ten tips that show how a unique roofing logo design attracts prospects, sustains, and builds your roofing brand online:
Your Logo Design Promotes a Professional Image Online
A professionally designed logo promotes a sense of reliability and trustworthiness amongst your potential clients. Visit most roofing websites, and you will note that they have a logo at the top left-hand corner. Customers have come to expect it, and finding the logo where they expected it gives your business a sense of credibility. A good logo also makes your business memorable.
Adding a unique logo to your roofing website design can portray your roofing brand’s professional approach in providing information or conducting business. The roofing website design and logo are marketing collaterals that convey a message of quality and assurance. Together, they can convince your prospects that your business will offer top-notch services or products.
Adding a Logo Design to Your Roofing Website Distinguishes You from the Competition.
A logo creates consistency in your roofing brand online. It will help your prospects to recognize your business whenever you are on the Internet. When you have a unique roofing logo design, your logo establishes your business as an authority in the industry and quickly grabs your potential client’s attention. This is a great marketing tool that will helps your business to stay ahead of the curve online.
Your roofing website is a direct reflection of your business purpose. Since your logo is an integral part of your branding strategy, you should always strive to match your roofing website design and logo in thematic shapes or colors. Simply put, people should see that there is a direct visual connection between your roofing web pages and the logo design. This visual connection builds professionalism, and authority, and sets you ahead of the competition.
A Roofing Website Logo Builds Your Brand
Let’s face it. A logo is crucial for establishing a brand identity. However, branding revolves around the whole company, not just what is portrayed visually. Using a logo throughout your roofing website, social media profiles, and your staff uniforms promotes your brand consistency, thus giving your business the much-needed competitive advantage.
Logo design on Your Roofing Website Increases Brand Recognition.
As a roofer, you might have worked hard to provide services or products that you are proud to swear by.
However, no matter how unique your products or services are, there will always be other roofers competing for similar jobs. The right roofing logo design can help set your business ahead of other brands within the industry. It makes sure that potential clients end up with services or products they want from your business and not the lesser version of your rivals’ offerings in the market.
Simply put, a unique roofing logo design serves to eliminate client confusion. But there is another advantage of incorporating a logo in your roofing website design. A well-designed roofing website logo generally increases your brand recognition. This means that your clients will instantly connect your roofing brand and your services or products. This is because your brand’s main symbol, the logo, is incorporated into your roofing website.
After all, more than 80% of Americans prefer to hire roofing contractors online. What does that mean?
If you don’t brand your roofing business online, you are at risk of losing 80% of your clients. Can you afford to lose that every year?
The good news is that at BlackStorm Roofing Marketing, we have a team of experienced graphic designers. They can incorporate a logo on your roofing website and increase your brand recognition.
A Unique Roofing Website Logo Increases Your Consistency Across Your Online Presence.
The importance of a website logo goes beyond helping your business improve its brand recognition online. It also helps your current clients and target audience identify your roofing business whenever they are on the Internet. (Your roofing website is not the only place your business exists on the web, right?)
Examine your current social media pages.
Do you have different profile photos on your Facebook, Instagram, and Twitter pages? If so, your prospects will have a hard time trying to determine whether those accounts belong to your business or from a competitor who bears the same name as your company. But if your profile photo is consistently your roofing company logo, customers will know that it is your roofing business.
The same rule applies to directory websites like Google My Business or Yelp. While adding a logo to your roofing website is crucial in improving your brand recognition, your website is not the only place to use your logo. After all, you did not struggle to design a unique roofing logo to limit it to one place. Therefore, use it across various online platforms and increase consistency across your online presence.
A Roofing Website Logo Makes Your Brand Memorable
Your roofing logo guides your horse (potential clients) to the water (your business). Logos help improve your roofing brand identity; since they are the symbols that clients use to recognize your business online. Ideally, you will want prospects to immediately connect your logo with what your roofing business does, and mainly how it makes them feel. Since a good logo is an aesthetically pleasing element, it triggers positive memories about your brand that your roofing company’s name alone might not.
If we are honest, some of your prospects will forget the name of your roofing business (Don’t panic. It’s human nature). Still, they will associate your logo design with memories of your roofing brand.
Your Roofing Website Logo Fosters Brand Royalty
Do you know that clients crave consistency?
As your roofing brand grows, your logo design will become prominent to a broader segment of customers, and this familiarity builds a perception that you are accessible and trustworthy.
A Roofing Website Logo Grabs The Attention Of Your Potential Clients.
Consumers have a short concentration span nowadays.
A fact, roofing contractors have around two seconds to convince a prospect that they are worth their consideration. A roofing website logo can grab your audience’s attention and excitingly convey business values. That limited attention span, one that makes prospects judge you by appearance, can work in your favor if you have a solid logo to speak for your business online.
Adding a logo to your Roofing Website Refreshes Your Audience’s Interest.
Do you want to update your roofing website to make it more appealing and modern? Or are you starting a roofing company and want to convey a message of “on-trend” and cutting-edge to your potential customers?
Logo updates and redesign is an effective ways of promoting reliability and interest. Maintaining some original logo elements helps in brand recognition, but no roofing company should ever feel attached to the same old logo. Given that the logo can destroy or enhance your roofing brand identity online, you need to consider its form, and the role and add it to your roofing website or redesign your site.
Roofing Website Logo Projects Brand Versatility
Responsive design is a must for roofing web designers today. Roofing clients expect that brand experience will follow a specific pattern, regardless of the platform the client uses to interact with the brand. So if a client is using a smartphone and switches to a laptop, they must recognize that they are still working with your business. This call for stability, commonalities, and stability, and your logo design can play a huge role.
Where to Use a Logo Design on a Roofing Website?
One of the first places that roofing contractors will showcase their newly designed business logo is on their roofing website, and why not? Roofing websites are a crucial part of your digital marketing strategy. Clients conducting online research on a roofing brand will head first to your roofing website. Since a roofing company website is the first point of interaction with your brand, it’s crucial to have a prominently displayed logo on your page. But where do you put a logo on your roofing website?
Places to add your Roofing Website Logo
Top Left: This is an ideal spot for improving your user experience and brand recognition. However, there are certain things you need to consider when putting your logo in this spot, including:
Ensuring that your logo is idealized. Large logos will create a lot of space above your navigation bar, making your homepage look unbalanced or messy. Special awareness on a roofing website is paramount to enhancing the user experience. Ensure that your logo design possesses a transparent background. Saving your roofing logo design as a PNG will create a transparent background, which is suitable if you are considering placing it on a colored block or section of your roofing website. Generally, a roofing website navigation bar will be colored and thus need a transparent background logo. The logo design should generally be in a horizontal format. Roofing website logos look good when they are in a horizontal format since the header area and the navigation bar is also horizontal. The logo will also occupy less vertical space.
Footer: Contrary to popular belief, footers are the highly visible sections of your roofing website. We highly recommend selecting the most crucial links or business attributes and incorporating them in your footer, like your logo design.
You can include other essential things in the roofing website footer, such as links to your privacy policy page, HTML sitemap, terms, and use conditions page. Including social media contact details and buttons such as your business email, address, and phone number can increase conversions. Roofing company logos appear excellent in the socket (section below the footer) or above the copyright section.
Off-site Sub-domain or Blog: Does your roofing business have a subdomain or different blog that your visitors are redirected to? If so, don’t forget to incorporate a logo on your roofing website. Even if your blog may not attract as much traffic as the leading roofing websites, adding a logo will enhance your roofing brand awareness.
Contact Page: Besides adding your email address, social media icons, and phone number, don’t forget to include your roofing logo design and your slogan. Ensure that clients have the best experience on your roofing website’s contact page, as this is the last step they require to take to make an inquiry or request a roofing service. Stand behind your roofing slogan and brand by showcasing it on the crucial pages of your site.
Confirmation or Thank You Page: After a client requests a roofing service online or completes a form on your website, it is highly recommended that you inform them that their transaction went through successfully. Many roofers opt to redirect their users to the confirmation page. Such pages contain a simple phrase or two, “Thank you for reaching out; a representative will get back to you shortly. For immediate assistance, kindly call 666 777 888.”
When Should You Consider Adding a Logo on Your Roofing Website?
We have already discussed the benefits of a logo design as it impacts your overall online presence and roofing website.
Now, let’s discuss you can actualize your dream logo design to life.
If you want to create a clean yet straightforward logo design that still reflects your roofing company’s value, hire an experienced graphic designer at BlackStorm Roofing Marketing. Our graphic design professionals will help you with logo design and corporate branding.
Ready to get a Unique Logo for Your Roofing Website?
So, there you go! As you may have realized, you need a logo to add to your website; it’s essential in building a successful roofing brand online.
To achieve this goal, you need to partner with BlackStorm Roofing Marketing to build your business’s unique logo. Please schedule a free consultation with one of our growth specialists to get a logo design that will set your roofing business ahead of the competition today!
Crucial Features to Look for in a Great Roofing Company Logo Design
Your roofing logo design is a vital component of your brand identity. It creates the first impression on your audience and symbolizes what your business is all about. Roofing logo designs are somewhat kind of marketing collaterals since they describe the services you offer to clients.
Your roofing logo is the public face of your brand that differentiates you from the competition.
But what makes an excellent Roofing logo design?
A lot of roofing contractors ask us for our view on various logo design concepts. In our opinion, a Roofing logo is deemed as excellent if it meets the following characteristics:
A Roofing logo Design That Conveys the Essence of Your Roofing Brand
A great roofing logo design is one that delivers an immediate first impression of your brand philosophy, conveying why your business is unique. A roofing logo design that is based on the original brand philosophy will be useful and instill confidence in its potential clients.
So before you outsource your Roofing logo design, you need first to understand your brand explicitly. If you have never thought about your brand values or features, now is the time. Creating a brand identity that resonates with your audience will be crucial as you undergo the logo design process.
Designing to convey the essence of your roofing business goes over and above your brand personality. Create your Roofing logo with your potential clients in mind. Your thorough understanding of the target audience should influence the logo design process.
A Great Roofing Logo Design Should Be Aesthetically Pleasing
This can be difficult to quantify, but pretty easy to tell by conducting a simple survey among coworkers and friends. Do you love looking at your roofing logo? Is better or useful than that of other roofers in your neighborhood?
As a roofer, you would like to have a prosperous company, and this means that you cannot afford to use a cluttered, unappealing, or harmful styled Roofing logo design.
At BlackStorm Roofing Marketing, we are not just able to design your aesthetically pleasing Roofing logo design. Still, we ensure that the logo leaves a long-lasting impact on your target audience. Partner with our experienced graphic designers and let your business stand out from the competition.
A Great Roofing logo Design Should Contain an Appropriate Style Choice
The style choice is one of the crucial things you need to consider when designing a roofing logo. Here are the five types of Roofing logo designs to help you make an informed decision:
Wordmarks
Wordmarks are a logo design that is entirely made up of text-generally your roofing business name. Wordmarks can be an ideal choice for roofing contractors that just getting started. Since name awareness and recognition are crucial for a new business, the main focus of the watermark style is the business name with no extra distractions. Select fitting colors and a font that resonates with the personality of your brand.
Brandmarks
If you can depict your brand visually without words, through symbols or images, then a brandmark may be an ideal choice for you. Brandmarks are generally associated with well-known roofing brands.
Combination Marks
A combination mark gives you the ability to use your company name while also including a symbol or an image, thus giving you a chance to share your story and set your business ahead of the competition.
Emblems
Just like combination marks, emblems include both a symbol and text, but typically designing a text inside the symbol. They usually stimulate a badge or a seal. If you opt to work with this logo style, ensure that it is versatile enough to be visible and apparent when sized down for smaller uses like profile pictures or promotional products.
Lettermarks
Also known as monogram-style logos, letter marks are an ideal option for brands that want to simplify their long business name with some abbreviations. Because more emphasis is put on initials or letters, letter marks generally use a more stylized font.
If finding a Roofing logo design style is becoming a significant challenge, let our graphic designers help you out!
A Good Roofing logo Design Should Be Timeless
A timeless roofing logo should look as high in ten years as it is now. Avoid going for short-lived fads when outsourcing your logo design and opt for a classic look. Psychedelic 70s-inspired logo designs might be trending in the industry today, but they might be outdated next year.
Epic Roofing logos stand the test of time since they adhere strictly to the principles of logo design that last, rather than what other roofers are doing right now.
As your roofing company changes and grows, a logo design that holds your fundamental ideals and goals will remain current. A Roofing logo that might seem timely or quirky currently may help your brand gain attention at the moment but lose it later.
A Good Roofing logo Design Should be Scalable
Your Roofing logo design should be able to adapt to any size. It must be scalable to represent your roofing brand anywhere. A scalable Roofing logo looks good, makes sense, and remains legible on any size-whether it is printed on a huge poster or a small business card. If you incorporate too much detail in your Roofing logo, it will make it harder to scale to a small size.
To attain scalability in your Roofing logo, graphic designers will create your logo in vector format. Vector files are created with rescaling in perspective, meaning that your Roofing logo will appear as sharp as it was blown to any size.
An Epic Roofing Logo Design Should Be Balanced And Proportionate
Clients perceive balanced logo designs as beautiful. A well-proportioned logo design will strike a balance between the different elements that make up your logo.
Proportion generally refers to the weight of elements that are included in your logo. From a practical view, having the right dimensions will make your logo whole and make sense. Symmetric Roofing logo designs are balanced by aligning the weighted elements on either side of a centerline.
On the flip side, asymmetrical logos can be balanced as well, by utilizing opposite weights to create an uneven composition, but still has some equilibrium.
A Great Roofing Website Logo Should be Simple and Memorable
Simplicity is what assists your Roofing logo design in overcoming the challenges of time and what makes it easy to work with. Your Roofing logo should be as visible and clear as possible while conveying your brand philosophy and reflecting your aesthetics.
Wise choices in graphics, color options, and typeface are essential in this step. A good Roofing logo should not be crowded with elements-just select a few active elements for your design.
Always remember to use white space wisely! Simplicity calls for wise use of white space. The elements in your Roofing logo design need to have enough breathing space to set it apart and speak to your target audience. Furthermore, your Roofing logo should be easy to read.
A professional Roofing logo Design Should be Unique.
Your roofing company logo should be unique enough to attract attention and memorable enough to remain in your prospect’s mind.
Think about all the extraordinary logo designs that always linger on your mind; UPS and Apple are at the top of the list. Maybe we don’t forget them because we see them often, but simply because they are unforgettable and unique. Great logo designs differentiate themselves from the competition by being authentic, memorable, and different.
Your Roofing logo design must attract a first glance that people will always remember and then express reliability and trust upon subsequent interactions. An original logo calls for unique design concepts. At Blackstorm Roofing Marketing, we have a team of talented graphic designers who can respond to your design goals, with all these factors in mind, and create a truly authentic Roofing logo!
A Powerful Roofing logo Design Must Incorporate Your Business Name
A great Roofing logo design will share your brand’s story in one image. While some roofing contractors may not be able to use the brandmark-style logo, it is not advisable for a business that is not yet a household name.
Unless your business is widely known in the neighborhood (or you have a lot of marketing dollars), your company name is a vital brand identifier. It should be incorporated in your Roofing logo design to start creating connections with your potential clients.
Though we encourage roofers to use their business name in the logo, they should not incorporate extra text that will make their logo challenging to read when rescaled.
Company addresses and taglines are not some of the crucial things that roofers must include in their logo design. There may be a time when this information is appropriate as a distinct element, but your logo design should be simple, clear, and devoid of unnecessary text.
A Good Roofing logo Design Has Appropriate Use of Color(s)
Color conveys a lot about your roofing brand. Recent studies show that colors increase brand recognition by more than 80%. Our minds are programmed to react to color. Since color can impact emotions and behavior, your selected color should be influenced by the preferences and tastes of your target market. Choosing the right color will help you to highlight your brand’s characteristics and connect with your clients.
Why Hire Blackstorm Roofing marketing for all Your Roofing logo Design Needs?
Logo design is a crucial part of launching your roofing business. There are many roofing, marketing, and branding agencies out there but here are some reasons why you need to partner with us for all your logo design needs:
Creativity
Blackstorm Roofing Marketing has a pool of talented graphic designers who are highly trained and passionate about their job. They get to understand your business and analyze your competition, and the target market. They ask you questions to know your dislikes and likes. Designing a great logo is much more than making it look pretty. It takes time, extensive research, and proper use of colors, typography, and shape. Our creative designers will challenge each other until they settle for the best possible solution for your business.
Intelligent Logo Design/ Useful
Have you ever come across a logo and you think where you had seen such a logo before? That’s not good. In the modern world, the use of Photoshop has made it twice harder to get a logo that differentiates you from the competition. A logo that is authentic. At Blackstorm Roofing Marketing it is our prerogative to stay abreast of the latest trends in the graphic design industry by continually researching trends, and new techniques in web, and printing that can put your brand ahead of the competition.
Once you have a logo designed, roofers need to know how they can use it to improve their professional image. We will help you achieve this image by creating brand standard guidelines. Such guidelines will help to maintain a consistent brand identity when using other agencies or printers.
Consistency
Ok, got a roofing logo. Now what? Our graphic designers will not only create a classic logo that positions your business ahead of the curve, but it can assist your brand consistently across various platforms that your audience will be using. This will instill a sense of reliability and confidence in your target audience.
Let us help You Design a Unique Roofing Logo for your Roofing Business Today
Creating a classic logo is something that roofing contractors should treat with much consideration. After all, it will portray the face of your business for many years to come. And it is crucial that it successfully conveys in an effective and straightforward what your roofing business is all about. A great logo design will remain in your audience’s mind after they have walked away from your website. If it attains this objective, clients are likely to come back to your business, thus enhancing the growth of your roofing company.
When it’s time to hire a logo designer, your designer must have a good grasp of your competitors, your business, and the message you want to convey to your target audience. At BlackStorm Roofing Marketing, our graphic designers have many years of experience and know the importance of branding, and this makes your roofing logo stand out from other roofers online.
If you want to get a unique roofing logo for your business, quickly schedule a free strategy session with our growth experts to obtain a great logo that will differentiate your business today!
What is a Roofing Brand Identity?
It’s about showcasing your expertise.
Today’s consumers have an attention deficit when it comes to products they find on the market. In response to that habit, companies have resulted in strategizing the best ways possible to grab their customers’ attention as fast as possible. For instance, in under only 2 seconds, a good roofing logo design can captivate potential customers’ attention and convince them to consider hiring your roofing design and logo creators.
At first glance, your logo has to be convincing because it’s the initial way your company introduces itself to consumers. A well-designed logo gets easily embraced by potential consumers. However, if the logo is out of touch, it will instead alienate these customers and ruin your business before it even kicks off.
For branding to be sustainable and successful, it has to sell a company by bringing forth a story that would have a powerful impact on the customers’ emotions.
Your logo is the first image that comes to mind when people think of your company. It’s the face of your company.
Let your logo symbolize your company more uniquely than its competitors, and consumers will lean toward your brand. For example, your city may have as many as 50 quality roofers like your company’s, but if your logo depicts an eco-friendly company, your consumers will notice and be attracted. However, make sure your green earthly design is aesthetically appealing.
