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Growth Strategies Paid Advertising PPC SEO Website Design

5 Roofing Ads Hacks That Will Help Your Business Book More Jobs

How does your roofing business stand out in a very competitive market?

Roofing ads cannot merely depend on providing the lowest quote for a project.

Competition based on price is a battle that no roofer wins.

With so many options available, clients are more concerned about the value offered by these roofing contractors. Effective marketing for roofers is all about designing a compelling offer and presenting it to your prospects in the right way. In fact, a persuasive roofing ad is what will make clients/prospects to call you for services. This post will explore five kinds of roofing ads designed to offer more value and help your roofing business to stand out in the crowded market.

1. Weather Specific Roofing Ads

Is your roofing business situated in an area that is affected by harsh weather? Hurricanes, tornadoes, and hails can damage the roof, and as a consequence, offer job opportunities for roofing companies. Your business should take advantage of the harsh weather by providing repair work promotions during hail or hurricane tragedies. Alternatively, your business could offer free roof inspections to determine the viability of a company or homeowner’s roof even before harsh weather season starts.

2. Seasonal Roofing Ads

More like the weather-specific ads, these roofing ads depend on changing climatic conditions, such as spring to winter and summer to fall.

Increased rain/snow and changing temperatures can cause problems like leaks- issues that could have been solved by a roofing company hired at the right time. These roofing ads should be appropriately timed to coincide with the right season.

3. Energy-Efficient Roofing Ads

If your roofing business uses energy-efficient or green materials, this can be a great selling proposition for your roofing ads. By concentrating on dollars that property owners could save by using your services, you offer the value that reduces the cost of replacing their roof. Green roofing techniques are very famous nowadays, and that popularity can help to generate more leads for your business.

4. Portfolios

While a roofing ad cannot display the whole portfolio of your past projects, you can use them to showcase high-profile roofing projects through close-up images. These images will give your clients an idea of what they should expect when they hire you for services.

5. Lead Magnets

This kind of roofing ad technique has been around for some time now. The concept behind it is to provide valuable information, like a checklist for making sure that your roof is safe during winter, tips on how to deal with minor roofing leaks or a guide to selecting a professional roofing contractor.

This piece of crucial information is known as lead magnets and helps your business to build trust and credibility with your potential clients while allowing you to nurture leads who eventually convert to become customers.

This post has just highlighted some of the roofing ads that you can use to generate leads for your business. If your business is not using roofing PPC ads, then you are on the verge of losing leads and clients. Please know that roofing PPC ads cannot replace your overall marketing or SEO. However, it is a great tool that can improve lead flow and help to promote your roofing services within your jurisdiction.

Start Your Roofing PPC Ads Now

We have received numerous complaints from roofers who tried to do roofing ads on their own and ultimately believed that those ads were not worth their money and time.

That’s why at Blackstorm Roofing Marketing, we have hired a group of Google Certified Professionals who can help your business run a successful roofing campaign. If you need help to implement a profitable roofing PPC advertising campaign, please feel free to schedule a free PPC strategy session with our team today.

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Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Roofing Business

Before the widespread introduction of digital technology, most Roofing marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, roofers need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Roofers can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Roofing service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Roofing services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users, and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Roofing service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another roofer.

Here are some tips to help your Roofing business take advantage of online marketing:

Build a responsive website.

As a roofer, you need to think of your website as a representation of your Roofing company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you.

Sixty percent (60%) of clients get information about Roofing using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a roofer.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for roofers within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Roofing to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Roofing tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+ and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Roofing business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Roofing information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Roofing business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Roofing business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:

 

Categories
Local SEO Roofing SEO

Why is SEO a Continuous Process for Roofers?

Search Engine Optimization continues to be one of the most effective content marketing strategies all over the world. SEO is basically publishing and creating content to increase the audience of seeing your content on google searches. Despite the various marketing strategies that exist today, Roofing SEO still proves to be one of the popular strategies used in roofing companies and home service businesses today. One of the known facts on SEO is that it’s a continuous process and not just a one-hit strategy. It’s not creating and publishing content for your website and then leaving it as it is. Just like all marketing strategies, SEO takes consistent effort and dedication for it to take effect. The following are more in-depth reasons as to why SEO is a continuous process:

Competitors

One of the reasons as to why SEO needs to be a continuous process is because of the fact that your roofing competitors most likely have a consistent roofing SEO strategy. If you do local SEO as a one-hit strategy instead of consistently working it consistently, your competitors will most likely get the best of you. If you want your company to stand out against your competitors, you have to be constantly creating content regularly to ensure the success of SEO as a marketing strategy.

Search Engines change algorithms

An important part of the SEO strategy is learning to adapt to certain changes, and a part of this is the change in algorithms. Search engines continually change their algorithms to battle deceptive or black hat SEO practices and tactics. With this, improving their algorithm causes your existing content to be affected. Once you consistently create SEO content, this ensures that your content keeps up with the changing algorithm of search engines.

To maintain your rankings

As mentioned above, consistent content making is important for SEO for the reason that this maintains your page rankings in the search engines. If you stop making content altogether, your content will drop from certain listings. An SEO ranking study was made where they found out that there was a 30% drop after a company stopped making updates to their SEO campaigns.

Digital marketing is constantly evolving

The online marketing platform is always changing and with this, that’s why it’s crucial to keep making content for SEO purposes. The previous keywords you used may have proven to be a success, however, it may not have the same success rate now.

Your company is also constantly evolving

Changes don’t always have to apply with regards to SEO or marketing, because your roofing company is also constantly changing. With every change that happens, of course, you have to update your content to let your audience know about those changes, With this being said, you may have to update some roofing keywords on your website content along with making new content.

Search user behavior changes

Sticking to the current set of roofing keywords may lead to roofing competitors having an edge against you. Keyword effectivity constantly changes and because of this, you have to constantly check whether the keywords you’ve used are still relevant or not. When making new content, doing the necessary research, and strategizing is important to know which keywords to use in the website content your making. This not only gives you a standing chance against competitors, but it shows the adaptability you have in SEO changes.

Authority

Consistently producing content means that you have authority in your roofing business. With this being said, when producing new roofing related content, it’s not supposed to just tackle one aspect of your business. In SEO, it’s significant to target all kinds of content with various topics to ensure that you have a wide range of topics to capture audiences from different market segments.

Good reputation

Being consistent in your SEO gives off the right impression to your audience that you genuinely want to reach them and that you’re dedicated to your company. No consumer wants an inconsistent brand after all, and this is the perfect way to build your reputation. It also lets your audience know that you’re trying to meet their needs and wants. This causes your roofing brand to have positive reviews and will make your company have a successful marketing strategy.

In conclusion, SEO is still an effective marketing strategy on its own- it just takes dedication and consistency. It’s all about utilizing the right set of keywords and knowing which keywords to use, and being aware of certain changes so you can adapt accordingly.

Categories
Local SEO Roofing SEO

Why SEO Is Important for Your Roofing Business Success?

Planning your roofing business the right way is important because it will help you see detailed reports of the startup, financing, and procedures of your business.

Having a business website that can perform well on smartphones as it does on desktops is also very important because, since the development of various search engines and platforms like Google, billions of customers are always searching the web to get fast, informative, and reputable contents that they need. This is where an SEO works, it uses a specific method like keywords, media, coding, etc to provide these search engine platforms with relevant informative content to deliver to millions of users who need it.

SEO can thus allow your roofing business website to have higher ranking on these various search engine platforms and the website will be correctly programmed.

What is SEO?

The acronym SEO stands for search engine optimization which simply means the system of optimizing your website to get or drive traffic to your website. It also involves making some changes and improving your website content to make it rank highly in search engines for keywords and coding related to your services.

The overall reason for building a website is to drive traffic and bring more customers to your business and the SEO or Search Engine Optimization performs just that because it consists of various actions and strategies to help increase leads.

Why is SEO important for your roofing business?

SEO is important for your roofing business because it enables you to grow your customer base online. it is moderately fair and it scales down means to influence the results as much as possible thus ensuring that sites appearing for a search are shown because they deserve to be, for this reason, it remains one of the leading online marketing tools.

Using SEO can boost the success of your roofing business, search visibility online, and promotes brand development by ensuring that your company is established globally on the web, traffic pertinency whereby with an accurate SEO strategy your target audience and relevant customers are delivered to your website. Having proper roofing SEO can also help your site’s search visibility making it appear in more SERPs which is an acronym for search engine result pages

What are the benefits of SEO for a roofing business?

Since 85% of customers use search engine pages to find service providers that are reputable, trustworthy, and nearest to them, SEO can help you reach these searching customers when they want and provide the services they need. There are immense benefits gained when using SEO for your business, some of those benefits are

It is very affordable

Using SEO for your roofing business is a very affordable way to make money because it is way cheaper than prints and it reaches your target audience much faster. Prints and advertising can be very expensive and it may not be visible to all your customers but when you use SEO it saves you more money that should be spent on campaigns Thus giving you huge profits on your finance.

Increases your customer base

SEO helps to make sure your website only brings you people who are interested in your roofing services thus increasing your customer base. Search engine optimization will help drive traffic to your website so you are only getting traffic who are actually interested in your services and not just random people thus enabling you to derive more business.

It enables you to track your business growth

The right SEO service can help you track traffic and introduce new techniques that would increase your website traffic with customers who would require your roofing services. An SEO service can help you track and drive your website traffic back up especially when you notice that generated traffic is reducing.

Earn more money

This is especially true when you notice your website is not getting as many customers as you like. With an SEO It would make it easier to know what your customers are interested in regarding your business, bring clients who need your roofing services, and help you make more money.

SEO helps build credibility and helps establish your brand awareness

Since SEO helps your business search visibility especially when it ranks first, second, third, or fourth it may help build your brand’s credibility and give your customer the assurance that your roofing business is one with a reputable standing. It makes your business popular and gives your customers the idea that many users have searched for you too. Since brand awareness is one important key to promoting your business the SEO ensures that your roofing business can be easily found when searched for in any search engine page. Once you stay at the top rank customers may see your business more and it will increase the chances of your link to be clicked thus establishing your brand further.

SEO increases your website speed and reduces your competition

If your site takes too long load it can reduce your traffic, make customers unhappy, and affect your rank on different search engine websites. So your website speed is important because it increases customer satisfaction and better user experience. Your competitors all want the same customers you want, so once you grow your business and include search engine optimization as part of your marketing strategy it would put you ahead of your competition in the industry.

SEO ensures your website to be mobile-friendly

To provide a better user experience for your customers its a must that your website is mobile-friendly. Since most of these users browse on their phone or their tablet its best to have a website that supports all users. Using SEO for your roofing business will help reduce the risk of losing a significant amount of clients because Google which relies on SEO for determining websites rank enables websites to be mobile friendly thus improving user experience.

Get Started with your Roofing SEO Campaign Today!

In this digital era, an absence of roofing SEO typically leaves a bad impression on your business especially when your website is unattractive and bland, wasted spending on a website that does not generate a lead, and low website traffic which would leave a negative impression on your business. So by using SEO and adapting to the changes in this ever-changing era will help your business keep up with the advancements of the technological world.