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Here’s Your Roofing Website Maintenance Checklist for 2021 & Beyond

Keep Your Roofing Website up to date: don’t lose clients for no reason

Most roofing contractors know the importance of having a well-structured roofing website. But they typically build a site, launch it and never return to it again, abandoning roofing website maintenance altogether. If your website isn’t adequately maintained, you are losing prospects/clients that will affect your company’s ROI.

Just like your car, we must appropriately maintain your roofing website to operate efficiently. Roofing websites require routine maintenance to ensure that all components (contact or inquiry forms, payments, payment mechanisms, images) work efficiently and safely. Creating a search engine optimized, user-friendly and responsive roofing website is an essential step in letting property owners know your roofing company exists. Still, routine upkeep is crucial if you want your website visibility to flourish and grow.

 

8 Reasons Why Roofing Website Maintenance is Crucial

1. Regular Maintenance Keeps Your Roofing Website Secure

Security is the main reason why routine roofing website maintenance is so essential. If your roofing company is utilizing a Content Management System (CMS) like Word Press or Drupal, you want to make sure that it keeps up with security updates and software patches. If you don’t do that, the bad guys (hackers) will get an opportunity to steal data from your roofing website.

2. Roofing Website Maintenance is Crucial to Boost Search Engine Traffic & Rankings

To offer property owners high-quality content, search engines like Bing or Google award higher rankings that are updated occasionally. Search Engine Optimization (SEO) determines where your roofing website will be ranked based on your site’s relevance compared to the property owner’s search.

Various roofing SEO tactics can be used to improve your site’s ranking. Some of these techniques include optimizing your site for mobile devices, regularly updating your website content with the current information, and ensuring that your site has the latest security updates.so, maintaining your roofing website is crucial to your business’ ranking on search engines like Bing or Google.

3. Routine Roofing Website Maintenance Helps to Improve Customer Experience

If your roofing website’s template files and theme are outdated, they may not show up on current versions of mobile devices and web browsers. With all the competition in the modern roofing landscape, if your site is hard or confusing to use, your company is likely losing prospects because of it. But, when you conduct routine maintenance as scheduled, you can be confident that the most recent template files/ theme are installed and operating efficiently.

When you perform maintenance on your roofing website, your site improves and becomes simple to use. Such improvements encourage property owners to stay and engage on your roofing website longer. In wrapping up, maintaining your roofing website is crucial as it enhances your site’s customer experience and promotes user engagement.

Read our detailed post on How User Experience (UX) Design Affects Roofing Sales

4. Regular Maintenance Increases Site Speed

As stated above, with all the options that prospects/client has online, your roofing website requires simple to use and needs to be super-fast. If your roofing website loads in less than 3 seconds, it is turning away prospects/clients. Maintaining your roofing website allows you to optimize all the elements that might be slowing your site down. Another advantage of routinely maintaining your roofing website is enhancing your site’s loading speed.

5. Regular Website Maintenance Attracts New Clients and Keeps Existing Customers Happy

Our roofing website maintenance services will keep your site updated with fresh and new content. This will assist in driving new property owners (traffic) to your site. Outdated roofing content may make visitors click off your site instantly.

Keeping your roofing website updated with unique, fresh content can go a long way to satisfy existing customers. Your existing customers will view and share your new content, thus making your roofing business popular. But if you stay for long without sharing fresh content, prospects/clients may assume that you have nothing to offer and may never return to your roofing website again.

6. Continue To Learn More About Your Audience

One of the daunting parts of roofing marketing is getting to know your target client entirely. Regular roofing website maintenance helps you use the analytics and understand how users are interacting with your site.

Are prospects/ site visitors converting? Are they clicking off your site immediately, or are they hanging around? Are there patterns in site visitor’s behavior? Knowing these patterns and making adjustments based on data will help you to create a roofing website tailored to your user’s specific audience.

Without ongoing such ongoing analysis, your website can become outdated, stagnant, and, worst-case scenario, useless to property owners who could have benefited from your roofing services or products.

7. Regular Website Maintenance Ensures Proper Functionality

As you launch a new roofing website and make adjustments to it, it’s crucial to make sure that it works efficiently. This can mean making sure there are no broken links and that your website works perfectly across various web browsers. This is more of a technical part of roofing website maintenance, but if you fail to do it, your website may fail to work correctly for your visitors, prompting them to click off to your competitors.

Great functionality depends on the coding of your roofing website, and as a roofer, you don’t have the time to read through lots of code lines to identify a semicolon that should be an entire colon. Ensure that your codes are consistent with the ongoing adjustment and clean is essential to run a peak-performing roofing website.

8. Routine Website Maintenance Helps in Proper Tracking & Monitoring 

When you dedicate your resources and time to roofing website maintenance, you can correctly track the results and know if you are in line with your internet marketing goals. Tracking your roofing website’s metrics can give you an overview of the progress of your internet marketing campaigns so you can know the following plans or strategies to implement.

If you are lagging behind your roofing sales goals via the roofing website, that means that you need to redesign your site to increase conversions

Roofing Website Maintenance Checklist

Maintaining your roofing website is more than buying an affordable hosting plan and making some edits to your page. An outdated website risks client annoyance, loses search engine rankings, and loses trust. To assist you to stay on top of the crucial (often overlooked) issue, we have compiled a guide on what you can expect from our website maintenance services:

Update Your Roofing Content

  • Hours of Operation

If you have a company operating hours and aren’t on your roofing website, we put them in! And if you have already included them, our experts will check to ensure they are accurate. We also notify your visitors in case you have seasonal changes in your operating hours.

  • Phone Numbers

Check your office phone numbers for consistency and typos. Also, ensure that your phone numbers are appropriately hyperlinked to help visitors click and call your roofing business.

  • Contact Address

Make sure your business address is updated/correct every place it appears.

  • Call to Action

Give your web pages a makeover to ensure you have a clear call to action. Sometimes every page will have the same CTA (like getting a free roofing quote now), but browsers will require to pass through some steps. A property owner looking for roofing services or products will want to view some photos of past projects before they decide to get a quote.

  • Punctuation/Spelling/Grammar

Look at the basic editing errors.

  • Fix Broken Links

Check all your internal and external links to ensure that they are working seamlessly.

  • Form Submission

If you have a form on your roofing website, submit a message to check whether it’s working, and you get notified of the new news.

  • Headlines

Do your primary web pages (particularly your homepage) have headlines explaining how the client will benefit from booking a job with your company? And does every headline contain a keyword that relates to the title of your page?

  • Redirects & URLs

If you have recently changed the name of your webpage, you should make sure that users who are searching for the old page get redirected to the new one Instead of getting a “not found” error)

  • Image Alt Tags

Sometimes you can improve your roofing SEO by adding alt tags to your primary images. This can help your site to rank higher than other roofers for the same keyword

Design

These are tweaks that  relate to the feel and look of your roofing website, which may include but not limited to:

Branding

Has your roofing logo changed? What about the colors your company uses? If yes, has it reflected on your roofing website? Besides, if you initially used a low-quality logo but have changed it late to a new one, you need to update that on your roofing company website.

  • Replace Stock Images with Custom Photos

Roofing stock images may be essential to get your website running. But authentic photos are deemed to be more powerful.

  • Optimize Images

 You need to replace low-quality crop images to suit your overall design. Besides, replace large photos with compressed or re-sized versions while retaining quality.

  • Check Display on Mobile Devices

Pull up your roofing website on your mobile phone to see how it appears. Furthermore, you can also check how it appears on different desktop browsers.

Platform & Hosting

These problems may prompt you to contact your web host provider:

  • SSL security certificate

Check if your roofing website URL starts with “HTTPS” If not, you need to contact your web hosting provider to get a basic security certificate for your roofing domain.

  • WordPress Plugins and Theme

It is highly recommended that you use the latest versions of plugins and themes activated on your roofing website.

  • Backups

Typically you want to automatically backup your roofing website. This will help you, especially when you make a mistake when editing your roofing site.

Hire a Roofing Website Maintenance Team

Why You Should Hire a Roofing Website Maintenance Team

As a roofing contractor, you have lots of duties to perform. Managing employees, handling clients, keeping appointments, and meeting deadlines can be daunting at times. Neglect and inexperience can ruin the functionality and look of your roofing website.

Now that you understand that web maintenance is just as crucial as designing a roofing website, it would be equally important to discuss the benefits of hiring a website maintenance team. Although you can take the responsibilities of maintaining your site yourself but hiring a roofing website maintenance agency will be advantageous in the ways listed below:

  • Since you are partnering with a website maintenance company specializing in the roofing niche, you can count on their expertise since they know what to expect, look for, and resolve issues.
  • Hiring a roofing website maintenance team frees up your time to concentrate on another important aspect of your business without having to think about your site at all.
  • Outsourcing a website maintenance team is cost-effective and can resonate with your budget. You don’t have to break your bank to find a package that’s ideal for your roofing business.

If you have come this far, you know that designing a roofing website is not enough, but maintaining it is highly recommended. And if you don’t have the skill or time to maintain your roofing website, it is advisable to outsource a website maintenance agency like Black storm Roofing Marketing.

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Let Us Help You

At Blackstorm Roofing Marketing, we don’t just create unique online experiences but also offer website maintenance services since we understand how site security and maintenance are essential in maximizing your roofing website performance.

We provide reliable and affordable website maintenance services with no long-term contracts. We offer online reputation management, PPC, retargeting ads,  support, update backups, and above all, peace of mind knowing that your roofing website is in good hands.

Schedule a free strategy session with one of the marketing experts to discuss how we can help you maintain your roofing website today.

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How to Create a Strong Brand Identity for Your Roofing Business

Roofing contractors work with businesses or homeowners all the time, and such property owners won’t just invite anyone to install, repair, or replace a roof on their premises. The strongest roofing brands have an identity and a story. Defining a brand is an exercise that is mostly overlooked by new roofing contractors. A strong brand identity helps to create customer loyalty. Whether you are just starting your roofing business or owning a large roofing company, this post will help you define your brand and differentiate your roofing business from the competition.

What is a Roofing Brand?

Your roofing brand is a message that drives client expectations and perceptions via its distinctive personality. It is a combination of tangible elements that create an auditory and visual brand identity. This includes your color palette, letterhead, marketing materials, company message, signage, logo, etc.

What is a Brand Identity

What is a Brand Identity? 

Brand identity is the visible elements of a roofing brand such as design, color, and logo, distinguishing, and identifying your brand in the clients’ minds. Simply put, it is the outward expression of a roofing brand. It is what you create before you can create a roofing brand. This is normally overlooked when establishing a brand. Many roofing companies never had a brand identity launched because many roofers don’t take time to create one. The good news is that it is never too late to launch your roofing brand identity campaigns. Thus, “putting on a face to your roofing company” is a continuous process.

Ultimately, a roofing brand identity is a way to communicate with your clients, differentiate your business from the competition, and create a brand experience that encourages prospects to engage with your business. If you want to be a successful and competitive roofing company, creating a strong roofing brand identity is necessary.

What is a Brand strategy?  

Your roofing brand strategy is a comprehensive plan that outlines precisely what you want to achieve and how you intend to attain it. It comprises your roofing company vision, mission, values (Brand’s heart), Brand messaging (which includes your brand personality, voice, value proposition, and tagline).

What is the difference between a brand and a brand identity?

A brand is intangible; it is what property owners feel when they think about your roofing business. Thus your brand is an experience. Brand identity (otherwise known as brand design) is tangible; it is like your roofing business’s face, so it is your roofing business’s visual side.

Why is Brand Identity Crucial for Your Roofing Business?

Personality

A brand identity is the visual representation of the personality and values of your roofing brand. It sets the tone of your roofing brand and evokes feelings in your audience. Your roofing brand identity promotes your business goals and conveys your roofing company message.

Consistency

Brand identity helps roofers to create a consistent message across all their marketing materials. Each piece comprises the same essential design elements and style, thus creating a cohesive branding package.

Differentiation

Brand identity positions your business appropriately and sets your roofing business apart from the competition. Developing a creative, professional identity design can help your roofing company stand out to potential clients.

Awareness

Creating brand identity makes your business popular among the target audience, thus improving your brand awareness. The more places your roofing brand is featured, the more contacts it will make with your customers.

Loyalty

A solid brand identity can help build client trust and loyalty in a brand because it allows customers to connect the service and roofing company.

What are the Keys to a Solid Brand Identity

What are the Keys to a Solid Brand Identity?

Strong brand identity needs to work for everyone from your internal team to the people who will interact with it (clients). As you start the design process, make sure that your roofing brand identity is:

  • Memorable: It creates a visual appeal.
  • Distinct: It should set your roofing business apart from the competition.
  • Flexible and Scalable: It can evolve and grow with your roofing brand.
  • Cohesive: Every marketing material should complement your roofing brand identity.
  • Easy to Apply:  It is clear and intuitive for graphic designers to use.

Create a Powerful Brand Identity as a Roofing Contractor

How Do You Create a Powerful Brand Identity as a Roofing Contractor?

Creating a brand identity is an important first step in marketing your roofing business. A strong brand identity is unique, clear, consistent, memorable, and resonates with your potential or existing clients. Many things go into building a brand identity for your roofing business, but generally, it boils down to the words plus the look. Here are the ten steps of building a solid brand identity for your roofing business:

Nail that Clear Positioning and Purpose

This is the most crucial step in creating a brand identity that will promote growth, particularly when it comes to social media. Every detail about your roofing brand’s values, purpose, audience, and purpose should be crystal-clear. This process can be challenging and long, but it is the only effective way of successfully branding your roofing business.

Every branding decision should be made with your prospects in mind. For instance, a logo geared towards young property owners will differ from a senior citizen’s logo.

Define Your Target Audience

Define Your Target Audience

Before you start creating a brand identity for your roofing business, it is crucial first to figure out the kind of clients you want to serve. This refers to the demographics of people who are likely to book jobs with your roofing company. After identifying your potential clients, then you should create a brand identity around your target audience. Because after all, it is for them.

Design a Great Roofing Company Logo

The logo is the primary visual element of your roofing brand identity. It is used on your roofing website, social media, and staff uniforms-everywhere. That’s why you must design a logo that meets the following criteria:  

  • Communicates who you and what you value as a brand.
  • It is visually appealing: simple, uncluttered, and clean goes a long way.
  • Memorable: a logo that makes a lasting impression on your audience
  • Versatile: It should be in line with the roofing industry standards
  • Timeless: It should withstand the test of time and remain relevant in the current roofing market.

If you need a unique roofing company logo, our talented graphic designers can help your business differentiate itself from the competition.

Select the Right Typography

Typography might appear like a simple component of your brand identity, but it can be an uphill task to find the right font for your roofing brand and convey your message.

Every font comes with its personality; even an ordinary person can tell it. When choosing the right font for your business, here are some things that you need to consider:

  • Ensure that your font is readable: This will help offer the best experience to your web visitors
  • Choose two or three fonts to maintain a cohesive look across multiple platforms.
  • Avoid the gimmicky fonts; Gimmicky fonts are not appropriate when creating a brand identity.

Remember, when it comes to creating a brand identity for your roofing business, consistent and well-chosen typography is a major part of cohesive communication across multiple channels- that’s a huge part of nailing your roofing brand recognition.

Develop a High-quality and Responsive Roofing Website

Develop a High-quality and Responsive Roofing Website

Your roofing website is a representative aspect of your brand identity. Property owners will look at your roofing website before they decide to work with you. Your roofing website is the only place where your brand identity should be portrayed explicitly.

Your roofing website is essential because it offers critical information about your business; it is the root of your brand identity. It gives you a chance to showcase your portfolio, services, and unique selling points to your potential clients.

The tone of your roofing website should be authentic. If you want to hire external content creators, make sure you have trained them on your market positioning and value proposition basics. This is because clients will always tell when the published content is not true to your brand identity. If you need a responsive and high-quality roofing website, Blackstorm Roofing Marketing has hired experienced website designers to help you market your roofing business online.

Select Your Color Palette

Visual elements are crucial in conveying emotion and meaning. And of course, color plays a huge role in this. Green is a fresh, natural color representing the environment or growth while red portrays passion, excitement, and urgency. The colors you select for branding should portray the intent and purpose of your roofing brand.

Identify Your Competition

Creating a brand identity is all about setting your roofing business apart from the competition by making your brand relevant, memorable, and unique. However, without a clear understanding of your competitors, building a successful roofing company is not easy. Therefore, it is crucial to understand who your rivals are and how your business compares, both in presentation and perception. 

Create a Brand Style Guide

Creating a brand style guide is a crucial part of creating and implementing your roofing brand identity. It explains your roofing brand values, voice, and tone. Once you have achieved your design assets, you want to make sure that they are used effectively, which is why you must create your roofing brand style guide.

Consistency is important when creating a brand identity. You don’t want your brand to appear differently on social media than on your roofing website. That would confuse clients and make your roofing business appear less professional and trustworthy. It is best to stick to your brand style guide because it covers various elements of your brand identity.

Create Your Slogan

Your slogan acts like an extension of your roofing logo design. Normally, a slogan tackles a particular client’s pain point or describes a philosophy. Slogans should work together with your logo, and that is why they are created after your brand identity has been developed.

Promote Your Brand through Reputation

Promote Your Brand through Reputation

Trust is everything. You wouldn’t do business with property owners unless you trusted them. Based on this ideological foundation, you hire roofing technicians and trust that they will be honest and take your business to the next level. It is crucial to know that most property owners don’t have a grasp of the roofing industry. They look up to you to offer the expertise, professional reliability, and guidance when they trust you to take care of their business or home. As a roofer, your online reputation matters to potential clients.

Your brand identity differentiates your roofing business from the competition and tells your clients who you are and what they can expect when partnering with you. You need to work with a reputable roofing brand identity agency like Blackstorm Roofing Marketing to set your business apart from a sea of competitors.

Take a Bold Step: Find the Right Brand Identity Agency for Your Roofing Business

Much of this brand identity exercise culminates in creating a unique value proposition. In an era filled with constant mobile interruptions, creating a unique brand identity is an important asset for growing client loyalty. If your customers fail to connect with your roofing brand identity (values, voice, and visuals), they won’t be loyal when booking jobs.

Building a brand identity that is both versatile enough, and goal-driven is not an easy task. Most roofers look for a roofing design agency to create an effective brand identity and define their visual strategy. If your brand identity survey results are below your expectation, you should partner with Blackstorm Roofing Marketing to address your brand identity crisis.

If you are ready to create a superior brand identity for your roofing business, kindly schedule a free strategy session with our growth experts and outshine your competitors today.

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10 Inexpensive and Super-Effective Tricks for Branding Your Roofing Business

As a roofer, you might think that branding should be left to the big names in the roofing industry. But the sad reality is, it doesn’t matter how small or big your roofing company is. If you are in business, you need to think about branding your roofing business critically.

Branding is just as crucial for small roofing business as it is for major roofing brands. Indeed many corporate brands try to appear like a small business to appeal to their target clients that opt to support independent businesses.

In the words of the Founder of Amazon, Jeff Bezos, “Your brand is what people say about you when you are not in the room.” Branding your roofing business allows clients and prospects to recognize your business while getting a feel of your values. More importantly, it differentiates you from your rivals. It is key to sustaining your roofing business and growing a loyal client base.

Major Steps of Building a Successful Roofing Brand

What Are the Major Steps of Building a Successful Roofing Brand?

Over 90% of small roofing business owners strongly believe that having a superior brand that sets them apart from rivals is crucial. More than 50% of roofing contractors say that branding is very helpful in attracting new business. What secrets do large roofing contractors hold? And how can small roofing business owners use them as inspiration?

Here are the four steps of building a successful roofing brand that every roofer should know:

Research Your Competitors and Your Target Market

Research Your Competitors and Your Target Market

Before you begin making any decision about branding your roofing business, it is very critical that you understand the prevailing market conditions such as your potential customers and competitors.

Here are some tips that will help you determine your rivals and potential clients:

  • Google your roofing service or product category and analyze the indirect and direct rivals that show up.
  • Look at the relevant social media pages or profiles that your potential clients normally follow and reprieve too.

It is crucial to handle this research phase before anything else because it will inform what your brand should concentrate on and set your business apart from the competition.

Define Your Roofing Brand Mission

State the values that you want to incorporate with your target audience base. Your mission and vision statements show the purpose of your business existence. It will help you brand your business across various channels. You need to present an original image of what your roofing business strives for.

Everything from your tagline to roofing logo design, your communication should portray your mission. Your roofing brands mission should strive to answer the following questions:

  • Why you started the roofing business?
  • What are your core objectives/goals?
  • Who is your target potential client?

Create a Value Proposition for Your Roofing Brand

Always concentrate on what makes your roofing brand valuable and unique. Find out something that will set your business apart from other roofing contractors in the market.

Incorporate your value proposition in every roofing marketing collateral that you are putting across various platforms. It is one of the essential steps in creating a successful roofing brand.

Market Your Roofing Brand

Market Your Roofing Brand

Develop a solid roofing marketing strategy to market your roofing business. Apply your branding in every roofing business material, from marketing collaterals, the website to staff uniforms. Put your branding in as many places as possible.

Identify new channels like affiliates, web, and email to promote your roofing brand. Also, promote your roofing brand in unexpected locations such as staff t-shirts, office goodies, and social media pages.

Building a successful roofing brand is a continuous process, and following the steps outlined above will help your business stand out from the competition.

Here are the top 10 Strategies to Brand Your Roofing Business & Crush the Competition

Find Your Place in the Competitive Roofing Market

Before launching any roofing brand building activity, you must understand the property owners you will serve. This includes understanding what your competitors are offering in the same area. More than being a roofer who solves a specific problem that businesses or homeowners have, you need to know the demographics interested in your roofing services.

Your roofing website content should be focused on the buying behavior and motivations of your potential clients. In trying to unlock all these important client details, you will realize the competitive advantage you have over your rivals.

The exercise to identify your potential clients will benefit all aspects of your roofing brand building process. Get a clear picture of who your potential customers are C-suite executives, middle-class earners, affluent residents, or working parents. Build what is known as a “brand persona,” an identity that your clients can resonate with and understand.

Develop Your Unique Roofing Brand Voice and Identity

Once you have crafted your roofing brand persona, the next step in branding your roofing business is developing a voice and an identity unique to you.

At this stage, you should be able to respond to the questions listed below:

  • What do you stand for as a roofer?
  • What do you want your prospects to recognize you for?

You can kickstart the process by developing your unique selling points and positioning your brand as a roofing industry leader. Define clearly who you are, the roofing services you offer, the clients you serve, and how you will serve them. Another excellent exercise is developing a list of keywords you would like to be associated with your roofing brand. Adjectives that describe the kind of roofing contractor you are will resonate with your potential clients.

Your voice and personality should reflect your digital roofing marketing campaigns, taglines, logo design, and communications. Consider your roofing brand as a metaphor and personalize it to identify the traits you are synonymous with.

Consistent and Strong Online Presence

Have a Consistent and Strong Online Presence

So you have figured out your brand personas and the message you want to convey. But where and how do you do that? The buyer profiles you create will assist you in identifying where prospects spend their time online. The most effective way to interact with potential clients is on their terms.

According to a study by BigCommerce.com, 21% of online buyers are likely to buy a product that has been featured in a brand’s Facebook post. A strong presence on social media profiles matters.

Remember to portray a consistent brand image on all your social media handles, blogs, trade shows, marketing materials, roofing website, etc. Consistency matters since it results in familiarity.

Provide Exceptional Client Experiences

What do clients say about you? More often than not, when clients talk about your roofing brand, they usually base it on experiences they have obtained engaging with you.

If you want them to speak about your brand in the positive light, you must do what you can to offer them exceptional service. This is not limited to the duration of the roofing service. It goes above and beyond that. Providing consistent and post-sale client support and service are equally important.

Improve Roofing Brand Visibility and Awareness

All this time and effort you are devoting to building a brand for your roofing business will only yield desired fruits if you enhance your brand’s visibility online. And a great way to do this is through influencer marketing.

Influencers offer credible and unique voices to the roofing brand message you are trying to convey. In their social profiles, they are the voice of reason that many clients tend to listen to. Whether through reviews, testimonials, or giveaways, they have their unique way of convincing your prospects to engage with your roofing brand.

Get Visual with Branding Your Roofing Business

Once you have defined your prospects, unique selling points, what’s working in the roofing industry, now you need to start designing your brand. Here are a few tips to improve the feel and look of your roofing brand.

  • A logo: Your roofing company logo is like the business. It is the very first thing that your clients will see when they encounter your brand. If you are starting a roofing business, a logo is the first thing you should design, as it will act as the starting point of all other visuals (like your business cards and other visuals).
  • Business Cards:  If you are in the roofing business, you need to have a business card, and the design should match your roofing logo and other marketing materials.
  • A Roofing Website: Your roofing website is like your digital real estate investment. When prospects visit your website, the feel and look should be consistent with the other branded materials.
  • A Roofing Brand Style Guide: Before you start designing, you must consider the details of your graphic design strategy, such as your fonts, color palette, and design dos and don’ts. A roofing brand style guide is an excellent way to organize your design so that you, your designer, and other team members working on your brand are on the same page.

Regardless of where a client sees your brand –whether by visiting a roofing website or seeing your logo, the feel, look, and design should be consistent across various platforms.

Integrate Your Roofing Brand in Everything You Do

This is a pro-tip when it comes to branding your roofing business. The process of building a brand is a continuous process. The idea of portraying a constant brand image online should translate to the real world as well.

Your roofing brand voice and image should be reflected and visible in whatever the clients interact with. If a client drives to your office, your roofing brand identity should be on display. Your interactions, as well as the environment, should reflect your brand’s image. Your logo design, roofing website, and slogan should reflect what your roofing business stands for.

Establish Yourself as an Authority by Using the Right Content

 

Establish Yourself as an Authority by Using the Right Content

As a small roofing business owner, you might not have a huge marketing budget. But fortunately, you don’t have to spend millions of marketing dollars to get in front of the right customers. There is a simple and more affordable way of getting your roofing brand name out there – content marketing.

Roofing content marketing works on various levels. First, it allows you to show off your roofing industry expertise. By positioning yourself as an expert in your field, your prospects will trust you. When the time comes to select a roofer to work with, they choose your business.

Content marketing is also great since it helps you to strengthen your roofing business branding. By developing a strong voice for your brand, you can strengthen your relationship with clients and assist in driving your business.

The point here is, there are tons of details about your roofing company that clients need and want to know. And if you can offer value and answer their queries through your content, you will build trust with those clients and translate it into doing business together.

Look for Partnership Opportunities to Brand Your Roofing Business

Customers like to partner with roofing brands they can trust. But if you are a new roofer, establishing that trust can be a daunting and time-consuming task. Is there a great way to speed up the process of building trust with clients? Search for partnership opportunities with other roofing brands that your client has already worked with.

For instance, if you are introduced to a roofing brand by another business that you have already worked with, then they are likely to transfer that trust to you, and as a result, benefit your business as well.

Brand Your Roofing Business

Work with our Team to Brand Your Roofing Business.

A proper roofing brand building strategy can elevate your roofing company to the next level. Fortunately, you don’t need to break your bank account to brand your roofing business effectively. All you need to do is a partner with a visionary and creative roofing marketing agency like Blackstorm Roofing Marketing. If you need help branding your roofing company and differentiate your business from the competition, kindly schedule a free strategy session with our experts to brand your roofing business today!