When leveraged correctly, social media can generate roofing leads, drive targeted traffic, and improve your SEO results.
Do you want to build lasting bonds with your roofing clients?
Are you wondering whether your roofing company needs a social media page?
If so, this post has got you covered!
It is estimated that over 3 billion people use various social media platforms across the globe today. It is not a secret social media has taken hold of our lives. Recent statistics show that the average person spends at least two hours per day on social media.
So, if your roofing business is not taking advantage of social media, then you might be losing prospects, referrals, and possible contracts.
This post will give seven reasons why your roofing company needs a good social media presence to outshine the competition.
Without further ado, here are the top reasons why roofers need an active social media strategy to maximize their Return on Investment.
A Social Media Strategy is Key to Providing Strong Customer Service
Social media will help your business to share photos, industry articles and customer testimonials to showcase your expertise to clients or prospects. Social media offers a cost-effective way to handle client’s complaints on time. This helps to win your client’s confidence.
Social Media Helps to Improve Your Roofing Business Reputation
As a roofing contractor, being visible on social media can help to generate more leads, drive traffic, and book more jobs. Social media provides a low-commitment and easy way for prospects to express their interest in your roofing services. Lead generation is such a crucial advantage that social media offers to your roofing business.
As a roofer, your online reputation is vital for success, and that implies that your roofing business must have an excellent social media presence to market its services effectively. Trust carries everything on how prospects perceive your roofing products or services. If prospects come across a bad review, they are not likely to trust your business. But if they find glowing reviews over time, their trust will keep on growing.
Our team will recommend a great social media strategy that will bring in more positive reviews and minimize the risk of an upset client ruining your roofing business reputation.
Social Media Can Turn Past Clients into Referrals
Since you are in the home improvement industry, your past clients can be a goldmine –particularly if they loved your job!
Don’t let that precious resource fade away and hope that they may contact you later for future work.
Why can’t you allow your past clients to work for you? Wondering how?
We are discussing converting past clients into referring customers. These clients can spread a word to their family members or friends who may require roofing services.
Social media provides a free avenue of spreading positive recommendations about your roofing products or services. Ask your satisfied customers if they can send you a positive review to put on your roofing website, or jot down something appealing about your friendly and skilled service on your roofing business social media page.
Besides, requesting your clients for a positive review, you can create profiles in several review sites and put direct links to your profiles in newsletters, follow-up emails, and websites.
Social Media Boosts Your Roofing Lead Generation Efforts
Part of a huge secret of social media marketing for roofers is identifying where to invest your time and money to attain your lead generation targets. With recent research proving that social media marketing offers over 50% marketing leads of telemarketing, direct mail, PPC, and even direct mail, there is no doubt that this a powerful lead generation tool every roofer should use.
There are various ways you can leverage social media to generate leads from LinkedIn groups and Twitter chats to YouTube Videos. However, these may take some time before they yield noticeable results.
Blackstorm Roofing Marketing Team can guide you all this, from evaluating what your roofing business is doing in the mainstream social media to aligning your social marketing and roofing sales objectives.
Social Media Makes Your Roofing Business More Searchable
When a potential business or homeowner is looking for a reputable roofer near them, they are most likely to type the long-tail keyword” How do I find an experienced roofer to fix my broken shingle?” in their organic search, besides recommendations.
Having a vast online community of business or homeowners surrounding your roofing brand tells Google that you are offering high-quality services, thus increasing your visibility in the search engine results.
“While social shares may or may not affect a web page’s position in search listings, your social profiles influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names” (Source)
The Right Social Media Strategy Can Help Your Roofing Business Stay Ahead of Competition
As a roofer, you spend much of your time researching about what you can do to outmatch other roofing contractors in your neighborhood. To be successful at it, you must be able to delight and retain clients. Every post that your business makes on social media stays on top-of-mind for clients, because they remember the positive experience they had with your team.
Social Media helps you to diversify your Roofing Marketing
If your roofing business is only using one marketing tactic, then you are doomed to fail. You might have heard stories of roofing websites that used to rank high in search engines being wiped out by Google. Advertising will continue to become more expensive as new roofers with deep pockets make their way into the market. Email marketing is getting complicated day after day. Thus, don’t over-rely on one roofing marketing tactic.
Ready to Get Your Roofing Company Noticed on Social Media?
Marketing your roofing company can be an uphill task, but our experienced team can make the job a little simpler. You already know that mainstream social media platforms like Twitter, Facebook, and LinkedIn can help to engage your roofing prospects- but how can these platforms work for you?
If you are ready to begin marketing your roofing company on social media, then we are here to help! Blackstorm Roofing marketing social media experts will help you in all aspects of social media marketing from account set up, tracking, posting, and more. If you want to improve your roofing company’s visibility on social media, contact us to book a free social media marketing strategy session with our roofing experts today.