With the internet’s influence and reach, more potential clients are watching your roofing brand than ever.
A memorable and unique roofing company logo design differentiates your business, and you must pass your message explicitly.
The easiest way to recognize a roofing company and set it apart from others is its unique logo.
Even though a great logo design is an essential step of taking your roofing business to the next level, it is an uphill task to get it right the first time.
Even the most successful graphic design agencies can get it wrong.
Whether you are creating a new roofing company logo or redesigning an existing one, this post will explore some common logo design mistakes you should avoid. If you want to create a professional and successful logo for your roofing business, be wary of the following errors and pitfalls.
Poor Font Choice
When designing a professional roofing company logo, selecting an appropriate font can make or break your design.
Choosing a poor font will only make your roofing brand appear unprofessional or silly. All roofing contractors have their personalities, and so do fonts. You select the right personality font for your roofing business. For instance, a severe and bold font vs. hand-drawn font will convey different attributes and give different vibes.
So invest your time researching various fonts that can match your roofing company’s personality and style. Don’t fret about trying or modifying different fonts until you find one that matches your needs.
Poor Roofing Company Logo Designs Relies on Trends
Trends come and go. A professionally-designed roofing company logo should be timeless and can be attained by ignoring the latest design gimmicks and tricks. The major cliché in logo design is the corporate swoosh, which means playing safe. As a logo design agency, our work is to create a unique brand identity for our clients; thus, we completely ignore the latest roofing logo designs.
Not Doing Proper Research
This is the first fault in any roofing website logo design task. Logo design is essentially a communication challenge. How do you communicate the essence of your roofing brand through imagery? To do this efficiently, you must have a deep understanding of the message you are trying to convey or hide from your audience.
Rookie logo designers will rush into the project’s brainstorming stage without having a clear understanding of your brand identity. This will end up in a weak logo that does not represent your roofing brand accurately.
To ensure that you have the requisite knowledge about the brand, perform a brand audit survey that will clearly state your brand’s objectives and goals. Once you have this detail, you can compile a summary that will guide your design team.
A Bad Roofing Company logo design is too abstract.
Another logo design error roofers should avoid going the extra mile in simplicity.
You are still trying to communicate a complex message to your prospects with just one logo. Don’t assume that your prospects will imagine what you are trying to convey using your logo.
If prospects look at your logo design and are left confused or struggling with what it means, you have done a shoddy job. Look for a simple logo design without losing any of its objectives.
Don’t worry about adding details. You don’t need a lot to get your brand message across. You only need a few simple details in color, font, and spacing of the image to convey your roofing company mission statement.
Copycat Roofing Company Logo Design
There is nothing that will ruin your logo design faster than copying from another successful roofing contractor.
Whether intentional or not, having a logo design that looks similar to another roofer’s logo can sabotage your online marketing campaigns. It is illegal, and you will sooner or later get in trouble with the authorities.
Beyond the problem of outright plagiarism, if your logo looks similar to that of your rivals, you are opening space to be compared with other reputable brands.
Of course, you cannot go through all the roofing company logos globally, looking for similarities. Make sure that you research your closest rival for any red flags.
A Poor Logo Design has too Many Fonts.
Applying many fonts is synonymous with showing a visitor a whole photo album at once. Every typeface is different, and your prospects need time to understand it. Seeing too many fonts at once can be confusing.
Applying a maximum of two fonts of varying weights is standard practice. This will significantly improve the brand recognition and the legibility of your logo design.
A Bad Roofing Company Logo Design is Overly Complex
While you might be tempted to throw as many details as possible in your design, too much complexity can turn off your prospects and undermine the purpose of your roofing brand.
Simplicity is crucial for your logo design because:
- It makes your roofing company logo design more versatile, and thus it can be reproduced in different mediums or sizes without losing its meaning or style.
- It makes your logo to be easily remembered and understood.
- Simplicity makes your logo design have the desired impact.
- Try to concentrate on what your roofing company represents.
Adding too many details to your roofing company logo design could ruin your logo design’s brand recognition and legibility. You want to ensure that your logo design is clean, memorable, and straightforward.
Poor Logo Designs Have Clashing Colors.
Establishing the right color balance in your logo is just as essential as selecting an appropriate font. If the color combination does not reflect your company’s message, your logo will appear unsophisticated and clunky.
The best way to solve this problem is to avoid colors altogether. This does not imply that your logo should be colorless-but it is always recommended that you start your design in white and black.
Once you have developed a robust design and concept, then you can add your preferred color. By then, you will have developed your logo’s shape and the idea you want to convey. You can try various colors at this stage until you identify the one that will fit your design.
Beneath the image, color, and font is an underlying sense of your roofing company goal/intention. The visual style gives prospects an understanding of your roofing company’s purpose, emotional link to your service/product, and values. Take a minute to figure out the brand identity you want to create for your roofing brand.
Poor Logo Designs Use Raster Images
When designing roofing company logos, a common practice is to use vector graphics software such as Corel Draw or Adobe Illustrator. A vector graphic consists of mathematically precise points, ensuring that there is visual consistency across multiple sizes. Of course, there is another option known as raster graphic software like Adobe Photoshop.
Raster images can cause problems when you want to reproduce your logos. While Photoshop can produce large logos, you are not sure how large you will print your logo at some point. Maintaining visual consistency by ensuring that your logo appears the same in different sizes is crucial.
The main benefits of vector graphics for roofing company logo design are:
- The logo can easily be scaled to various sizes without compromising its quality
- It makes editing the logo later on much more comfortable.
- It can be adapted to different media very easily.
Your Logo Contains Stock Art
This mistake is usually committed by roofing contractors who create logos on their own or amateur designers who don’t understand copyright laws. Downloading vector images is not a problem, but it could get you on the wrong side of the law if you include them in your logo.
Your logo should be original and unique, and the licensing agreement should be exclusive to the customer; using stock images breaks these rules. The chances are that if you are using vector images, someone else is using the same elsewhere in the world. You can easily spot stock images in logos since they are common shapes such as silhouettes and globes.
Hiring an Amateur Designer to Create Your Roofing Company Logo
Avoid designers that promote their services with ridiculously cheap logo design packages. As the cliché goes, you get what you pay for. New roofers often invest a lot of money and time in equipment and property but don’t typically match it by investing in a high-quality logo.
Here are the primary reasons why your logo appears amateurish:
- The roofing contractor wanted to save money by creating a logo quickly on its own.
- A relative or friend who claims to know everything promises to design a roofing company logo as a favor
- The roofer outsourced a logo design task to multiple design competition websites that mostly hire amateur designers
- The job was given to an online logo design firm that claims to provide cheap logos.
All the reasons discussed above lead to disastrous results. If your logo appears amateurish, so will your roofing company be. Your company should know where to outsource an agency to design a new logo.
Advantages Of Hiring BlackStorm Roofing Marketing To Create A New Logo For Your Business.
We Will Give Your Roofing Business a Professional Outlook
Designing your logo with shoddy graphics is a simple way of signing up for business mediocrity. A poor logo design will cost you online prospects since no one loves to hang around mediocre roofing website logos. Our talented and experienced graphic designers will create a memorable and unique logo that will set your business above the competition.
You Will Enjoy Greater Business popularity and Recognition.
If you want your prospects to recognize your roofing brand and interact with it quickly, our logo designers will boost that popularity and recognition. With an experienced logo designer on duty, you can rest assured that all the components that harmonize into one recognizable and popular roofing brand are incorporated. Some of the elements to be included are color, font, style, and consistency.
We will help you make more Roofing Sales.
If you want to get more property owners booking jobs, you have to consider your website and logo design graphics. The reason is that professionally designed logos and websites attract more potential clients to your business.
Make the Most Out of your Time
As a roofing contractor, you don’t need to concentrate on roofing websites or logo design when we have experienced full-time graphic designers. All you must do is share your idea and let them develop a logo that suits your business needs. This will free up your time and allow you to concentrate on running your core business.
Ready to get a Unique Roofing Company Logo Design?
Do you have a substitute professional logo design agency that caters to your offline and online needs with all the advantages? If you don’t, you are setting your business not to enjoy the said benefits and give your competitors a chance to outshine you. The bottom line is that you need to identify the right roofing design agency if you want to thrive in the market.