Categories
Local SEO SEO

Roofers: What Is SEO And What Does It Stand For?

 

What Is SEO And What Does It Stand For?

Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website from organic search engine results. The tasks included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, and utilizing them efficiently in your content and building effective backlinks.

When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently. 

Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from. Quality traffic is the traffic that comes from all searches related to the content on your site.

 

It has to come from sources that are relevant to your content.

Secondly, there is the quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.

Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for. If traffic comes from the ads that you paid for, then this is not organic traffic. 

 

WHY IS SEO IMPORTANT? 

Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing your website’s profit. Most of your expected traffic is bound to come from various search engines – Google, Bing, Yahoo. These search engines tend to scan, analyze, and crawl through every website and evaluate them in terms of their content. They strive to bring their users as good search results on the search engine as possible.

These search engines use an algorithm which determines whether the content on a certain site is appropriate and in line with a certain search result. This algorithm is hard to predict or calculate, but SEO tries to use techniques that try to come close to that algorithm as best as possible.

why roofing seo is important

To increase the quality traffic that comes to your site through a search engine, you must optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.

HOW SEO WORKS

Search engine optimization is not something that can be done instantly and will work overnight. Rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.

How roofing seo works

Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized and attractive to the users. This is certainly easier said than done. It requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields, and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords. The algorithm is designed in such a way that it detects that and can even hinder your site.  

Then there are on-site and off-site optimizations. On-site optimization is a part of the search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two. 

CONCLUSION

To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website. If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today!  

 

Categories
Local SEO SEO

“Roofing SEO is Dead” & Other Lies

 As a digital marketer, you know the importance of SEO (search engine optimization). SEO is essential for online marketing campaigns, and every business owner with a business website needs it. Unless you keep up with the times, you might end up being left behind in this ever-changing environment.

SEO is very important for a digital marketer. It’s used for digital marketing to increase leads and traffic, generate organic SERPs (search engine result pages), and improve trust among clients.

Since SEO involves keywords, rankings, tags, media, coding, algorithm, and links, it’s difficult for non-digital marketers to understand. Alongside the fact that the search engine optimization practice is always evolving that sometimes even expert digital marketers fall behind, it’s is no wonder that common misconceptions and lies began to form over different methods of optimizing your website. 

It’s important not to get stuck on old practices and misconceptions about this search engine optimization as it can potentially harm your website, which you’ve put so much effort on. There are immense benefits gained from using SEO or search engine optimization in your business if appropriately practiced. 

Is the search engine optimization or SEO is dead? Is there any truth to this, or are they a lie? This article will discuss the biggest misconceptions and untruths about SEO.

Is SEO dead

IS SEO DEAD?

The search engine optimization’s death is greatly exaggerated and is a misconception that confuses most digital marketers. According to statistics, 65.25 billion dollars was spent by companies in 2016 on SEO tactics. The number increased to 78 billion in 2018, and by 2020 it’s estimated that companies will spend 79.27 billion dollars on search engine optimization or SEO.

Even though a website does not have top ranking on search engine optimization, 32.5 percent of all generated organic traffic is obtained from a keyword search. You have a pretty big impact on the bottom line since keywords and high volume is relevant to some users.

If SEO dies, it’s taking a lot of money down with it because if your website is working just fine, 40% of revenue gotten from generated traffic should put this amount of money into your bank account. Considering these few facts, we can say that search engine optimization is very much alive and is working just fine. While SEO is not dead, some processes have evolved into something new, and when outdated tactics are still used, it can actively drop your rankings in SERPs, thus making some business owners confused and believe the lie that SEO is dead.

lies and misconceptions regarding the death of SEO

Some lies and misconceptions regarding the death of SEO

• All that matters is to build up links: Building links are very important, and SEO remains Google’s number one top-ranking factor. Although just a few years ago, building as many links as you can to your site boosts your SERPs ranking. Things don’t work that way anymore. What matters right now is the quality and relevance of your links, not just the quantity. Though inbound links are still important, large quantiles of spammy links posted over a random digital website can harm your rankings because Google and other SERPs have shifted their focus from quantity and now emphasize more on quality. 

• Hyped up about dominating the number one spot: be cautious of any SEO firm or agencies that guarantee you the top ranking on Google. No one can hype your rankings on any search engine except Google. So many websites fall for such tricks because they tend to focus more on snagging the number 1 ranking on Google but what they fail to understand is that ranking number one may not have strong correlation traffic it used to have. Your website could rank number one but still be buried deep since most search results are filled with ads, question boxes, etc. So web crawlers usually search in deep to get what they want. Rather than emphasizing getting the number one rank, your point of focus should be on increasing your click-through rates.

• Overemphasizing keywords: As search engine optimization or SEO is constantly changing, various search engines have evolved and have adopted more effective means to show what your page is talking about. In the past, keywords played a very vital role in SEO as links. Anyone could get a better ranking on SERPs, creating low content articles, and fully stuffing your page with keywords. Now, instead of using a particular keyword to fill your page, which can wrongly phrase sentences and paragraphs inhibiting user experience, it’s more important to optimize your content for great user experience and readability fully. Google’s main focus is to understand the purpose behind keywords and not just the actual keywords themselves. Your posts should be according to quality and user experience, and if the content is good, keywords will blend in well. Rather than sacrificing a good article just for keywords density, focus more on the topic in general and contents so your post can satisfy the user demand. If your client decides to build content, advise them on how to do it the right way because contents that are not fully optimized with spammer keywords post a great threat to web marketing.

More pages and posts increase ranking

• More pages and posts increase ranking: one thing you need to know is that Google generally doesn’t rank websites. It only ranks individual web pages based on how the page relates to a search or keyword. Rather than creating more web pages and posts, it would be best to create content that has the information your user needs by bringing out key points on a topic on one page. If your content is long and valuable, it can rank for many different keywords search and query. Though this does not mean your whole website and its content should be on one page, creating sub-topics would create links back to the main page, improving the overall search engine optimization of the page.

These misconceptions and lies make people believe that SEO is dead, but it is pretty much alive. The key is moderation. There are still some standing principles you can adopt, and when you follow these principles and identify the lies regarding SEO, you’ll improve your leads, traffic and generate more conversations. 

Categories
Local SEO SEO

Roofers, Here’s When To Use SEO

SEO or search engine optimization, is an online marketing strategy that helps your site improve search engine results rankings. You will have a more search-friendly site with SEO. Traffic will be driven to your website as a result of the high rank that SEO can bring with the use of specialized techniques and creative content.

If you are a business owner who wants to have a successful company, you must use a proper SEO campaign. The reason for this is that SEO brings traffic to your site. If you don’t have a good SEO campaign, your site will be buried under thousands of search results. When this happens, your site visibility and traffic will significantly decrease. If you use proper SEO, your site can become more appealing to search engines.

When to Use SEO

 

When to Use SEO

Use SEO when you want to obtain a high ranking in search engines.

SEO can help improve your rankings. You may not get to the top immediately. But it can be achieved through an SEO strategy that uses many key elements. In a matter of time, you will achieve this, and it will give you an abundance of benefits. 

Use SEO when you want to build your brand. 

With SEO, you can create content that targets your audience’s interests and needs. Your content should portray the image of your brand. Then consider earning links to your content from other credible sites. Your online presence will then reflect your brand and help you establish it with your target audience. 

Use SEO to earn more traffic to your website. 

An optimized website improves site rankings. With improved site rankings, more traffic is delivered to your site. Ideally, this traffic is converted into customers and leads. SEO is the best way to bring more users to your site.

Use SEO to earn traffic without spending anything.

One benefit of SEO is that you don’t have to pay for ad space. Traditionally, you pay for marketing campaigns. You pay for ads appearing on TV channels or radio stations. You pay for ads appearing in newspapers and magazines. However, with SEO, your site appearing on the first page will not cost you anything. You might have invested time and money in coming up with your web pages. If they appear on top, you can see that Google’s algorithms provide users great value. So, with this, you earn traffic without paying for anything.

Use SEO to help your target audience find your site

Use SEO to help your target audience find your site.

Users search for information online. With SEO, your site can get in front of your target audience. Most consumers look for information on products and services in search engines. So, if your site lands in a top spot on search results, then you have a great opportunity. Most of these consumers also use the search engine when they are ready to buy products. If they use keywords related to your products, your site will surely show up in search results, with proper SEO. If you have a strong online presence, your target audience will be able to find you and buy your products.

Use SEO to boost your business authority and credibility.

Today, before going to a store to buy products, consumers use the internet to find resources that will help them learn about the products and services. With proper SEO, your site can become a part of that resource. It would be best if you combine your SEO with content marketing. If valuable content is created on your site, you will build credibility and trust with potential customers. Users can find your site by searching for information related to your industry. If they read your content and find it useful, they can share it with their friends and perhaps even subscribe to your email list. If the user returns to your site several times to read more of the content you have created, your site becomes an authentic and credible source of information. Soon, when they are ready to buy a product, they will know where to go. After getting great content from your website, they will be very comfortable purchasing from your site.

Use SEO if you want to stay ahead of your competition

Use SEO if you want to stay ahead of your competition.

If you optimize your site, then you are also moving above your competitors. The top-ranking sites on search results get the highest percentage of clicks. If your site moves up in search results, you will earn a larger percentage of clicks for your target keywords. This leaves your competitors to earn fewer clicks for their sites.

Use SEO if you want to improve user experience.

When Google sets its algorithms, they only want to ensure that their users get the best possible results. So, most of the updates on their algorithm are aimed at bringing users to sites that provide relevant content and, at the same time, give them a great user experience. And this is the reason why today, you see sites that are mobile-friendly, usable, and with great speed. These factors now play a role in search engine results rankings. You might need professional help to optimize your site this way. But this would also mean your site gives users an improved experience. User experience has a great impact on conversions, which means that it can positively affect your sales and revenue in the long run.

Use SEO to be able to measure the success of your marketing campaigns.

SEO can help measure every aspect of your results. You can use tools like Google Analytics that can help monitor a lot of metrics that matter to your business, including your traffic, referral services, conversions, and more. With this, you can accurately evaluate campaigns that are working and those that are not. Thus, you can have confidence that your marketing budget is being allocated to your business’s most important goals.

 

If you want your roofing business to be found on search engines and don’t know to start, kindly schedule a free strategy session with our experts to win more roofing clients today!