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How Does Oregon Commercial Roofing Retargeting Work?
Simply put, retargeting is the process of tracking or following your site visitors online after they have left your page. Once a visitor checks in at your Oregon Commercial Roofing site, they will begin to see your ads while listening to their favorite music, reading blog posts, or browsing stores online.
This is where cookies play an essential role. They are generally used to implement Oregon Commercial Roofing retargeting strategy by putting your ads on other websites that your clients have opened, encouraging them to click through and come back to your site.
These retargeting ads are only directed at users who had visited your site previously, but failed to complete a call-to-action or bought a product or service. That’s why it is known as “Retargeting”–you are following or tracking prior visitors again.
BlackStorm Design + Marketing Offers Retargeting Advertising for Commercial Roofing in Oregon
Imagine the ability to reach out to customers, who’ve previously shown an interest in your Commercial Roofing company, without having to do much work. It’s possible with retargeting, and our Oregon Commercial Roofing Retargeting Advertising Agency can help your company reach the right people.
What is Retargeting?
It’s a process by which you reach out to people who have landed on your site in the past. You are retargeting your marketing efforts in an attempt to convert a previous visitor, that didn’t convert the first time they visited your website. Only about 2% of visitors will become customers the first time they visit your site. Imagine leaving 98% of an interested audience untapped? This is where we step in to help! Our retargeting campaigns are built to make visitors react, and convert the second time around.
If these visitors didn’t click your CTA (call to action) button the first time around, we’ll retarget them to get them to come back to your website and give it another look. The purpose of retargeting is to show previous visitors your ads as they browse your site online. You’re showing them why they’d benefit from choosing your Commercial Roofing company for their Commercial Roofing service needs.
How Does a Retargeting Campaign Work?
It is a pretty simple process. What retargeting does is track visitors who have come onto your site and left without converting in the past. Our Oregon Commercial Roofing Retargeting Advertising Agency will set up retargeting ads for your site. So, the next time that person who visited your site listens to music online searches Google for something (anything), reads a blog, or visits Amazon, they’re going to see the retargeted ads we’ve created for your website.
We’re using the power of cookies to reach these people once again. Cookies are used to place your company’s ads, on websites that previous visitors frequently visit. It’s an encouragement (think of it as a nudge) to get them to click on the ad. Once they click on those ads, they’re directly retargeted to your website.
Who Sees Retargeted Ads?
When our Oregon Commercial Roofing Retargeting Advertising Agency creates retargeting ads, they’re only seen by those who have previously visited your site in the past and didn’t convert. Therefore, if someone is visiting your site for the first time, if they don’t hit that CTA and convert, they’ll see our retargeting ads in the future. However, if a visitor converts, they aren’t going to see these ads (they’ve already converted, now we’re trying to retain them as repeat customers, so we’re going to use a different approach to reach them).
We call this practice retargeting for a reason. You are trying to re-target, the visitor who came to your site browsed but did not convert. We are following/tracking their online practices and site visits, so we can attract them to come back to your site. This time around, we’re hoping that they are going to convert, and are going to contact you for the Commercial Roofing work they need to have completed on their home.
In Commercial Roofing, Does Retargeting Work?
If you think about it, every Commercial Roofing site out there has had a visitor leave their site without hitting the CTA button. The customer visited, browsed, and left after a few minutes of searching around. With retargeting, we are focusing on trying to help that visitor recall what they saw on your site. We want to remind them why you are the best Commercial Roofing company, and why they need to choose your company as opposed to a local competitor for the job. So, how do we know it works? Let’s look at this stat
- Once we set up retargeting ads and reconnect, likely, 70% (of the 98% that didn’t initially convert) are going to come back and contact your company the second time around
Additionally, retargeter.com has indicated that retargeting is one of the most powerful tools you can use as a Oregon business. It’s the ability to take a second bite at the apple, and try to get that 98% of visitors who didn’t do anything the first time around, to rethink their decision, and to at least contact your Oregon business to learn about the work you can perform on their roof. It’s a second chance to make a first-impression for your Oregon business. You don’t want to let that opportunity pass by, and you don’t want to do it incorrectly. Therefore, you need to work with a Oregon Roofing Retargeting Advertising Agency to develop your retargeting campaigns, to make sure they’re successful, and to make sure they are going to reach your audience in a manner that is going to make them react and contact you. Our team at Blackstorm Design can deliver just that when you choose to work with us for retargeting lost customers.
How Does Retargeting Differ from Remarketing?
The words are often used interchangeably, but they are quite different, with the primary difference between them being the strategies used to implement them into the marketing mix.
With retargeting, we’re displaying your ads, to respective customers, based on their browsing/visiting history, utilizing cookies to track their online activity. The practice of remarketing focuses on email marketing campaigns, to reach out to previous visitors, and try to get them to connect with your company. Remarketing focuses on gathering information about visitors, creating a list, and later sending out email campaigns, from the email lists (so, with remarketing, some people have left behind personal information in the form of emails, with retargeting, this isn’t the case).
Both efforts are effective to help increase your company’s ROI and to increase the number of customers that choose your Oregon business for roofing services. And, both should be utilized simultaneously, alongside other marketing efforts and campaigns you develop. It’s imperative to have a good campaign developed for retargeting to work. This is where our Oregon Roofing Retargeting Advertising Agency can step in and help.
Contact our team at BlackStorm Design today to learn more about how we can implement the right campaign, and help retarget lost, prospective customers, to come back and convert the second time around.
Our Other Commercial Roofing Marketing Services Include:
Oregon Commercial Roofing Marketing Services
Oregon Commercial Roofing Website Design Services
Oregon Commercial Roofing Search Engine Optimization (SEO)
Oregon Commercial Roofing Social Media Marketing
Oregon Commercial Roofing Pay Per Click Advertising (PPC)
Oregon Commercial Roofing Reputation Management
Oregon Commercial Roofing Retargeting Advertising
Oregon Commercial Roofing Local SEO (Map Listing Optimization)
Oregon (/ˈɒrɪɡən/ (listen) ORR-ih-gən) is a state in the Pacific Northwest region on the West Coast of the United States. The Columbia River delineates much of Oregon’s northern boundary with Washington, while the Snake River delineates much of its eastern boundary with Idaho. The parallel 42° north delineates the southern boundary with California and Nevada.
Oregon was inhabited by many indigenous tribes before European traders, explorers, and settlers arrived. An autonomous government was formed in the Oregon Country in 1843 before the Oregon Territory was created in 1848. Oregon became the 33rd state on February 14, 1859. Today, at 98,000 square miles (250,000 km2), Oregon is the ninth largest and, with a population of 4 million, 27th most populous U.S. state. The capital, Salem, is the second most populous city in Oregon, with 169,798 residents. Portland, with 647,805, ranks as the 26th among U.S. cities. The Portland metropolitan area, which also includes the city of Vancouver, Washington, to the north, ranks the 25th largest metro area in the nation, with a population of 2,453,168.
Oregon is one of the most geographically diverse states in the U.S., marked by volcanoes, abundant bodies of water, dense evergreen and mixed forests, as well as high deserts and semi-arid shrublands. At 11,249 feet (3,429 m), Mount Hood, a stratovolcano, is the state’s highest point. Oregon’s only national park, Crater Lake National Park, comprises the caldera surrounding Crater Lake, the deepest lake in the United States. The state is also home to the single largest organism in the world, Armillaria ostoyae, a fungus that runs beneath 2,200 acres (8.9 km2) of the Malheur National Forest.
Because of its diverse landscapes and waterways, Oregon’s economy is largely powered by various forms of agriculture, fishing, and hydroelectric power. Oregon is also the top timber producer of the contiguous United States, and the timber industry dominated the state’s economy in the 20th century. Technology is another one of Oregon’s major economic forces, beginning in the 1970s with the establishment of the Silicon Forest and the expansion of Tektronix and Intel. Sportswear company Nike, Inc., headquartered in Beaverton, is the state’s largest public corporation with an annual revenue of $30.6 billion.
Check Out Our Main Roofing Marketing Services:
Roofing Marketing Agency
Roofing Website Design Agency
Roofing Search Engine Optimization (SEO) Agency
Roofing Social Media Marketing Agency
Roofing Pay Per Click Advertising (PPC) Agency
Roofing Reputation Management Agency
Roofing Retargeting Advertising Agency
Roofing Local SEO (Map Listing Optimization) Agency