How would you like to turn your website into a virtual sales machine?
How Does Maryland Roofing Retargeting Work?
Simply put, retargeting is the process of tracking or following your site visitors online after they have left your page. Once a visitor checks in at your Maryland Roofing site, they will begin to see your ads while listening to their favorite music, reading blog posts, or browsing stores online.
This is where cookies play an essential role. They are generally used to implement Maryland Roofing retargeting strategy by putting your ads on other websites that your clients have opened, encouraging them to click through and come back to your site.
These retargeting ads are only directed at users who had visited your site previously, but failed to complete a call-to-action or bought a product or service. That’s why it is known as “Retargeting”–you are following or tracking prior visitors again.
BlackStorm Design + Marketing Offers Retargeting Advertising for Roofing in Maryland
Imagine the ability to reach out to customers, who’ve previously shown an interest in your Roofing company, without having to do much work. It’s possible with retargeting, and our Maryland Roofing Retargeting Advertising Agency can help your company reach the right people.
What is Retargeting?
It’s a process by which you reach out to people who have landed on your site in the past. You are retargeting your marketing efforts in an attempt to convert a previous visitor, that didn’t convert the first time they visited your website. Only about 2% of visitors will become customers the first time they visit your site. Imagine leaving 98% of an interested audience untapped? This is where we step in to help! Our retargeting campaigns are built to make visitors react, and convert the second time around.
If these visitors didn’t click your CTA (call to action) button the first time around, we’ll retarget them to get them to come back to your website and give it another look. The purpose of retargeting is to show previous visitors your ads as they browse your site online. You’re showing them why they’d benefit from choosing your Roofing company for their Roofing service needs.
How Does a Retargeting Campaign Work?
It is a pretty simple process. What retargeting does is track visitors who have come onto your site and left without converting in the past. Our Maryland Roofing Retargeting Advertising Agency will set up retargeting ads for your site. So, the next time that person who visited your site listens to music online searches Google for something (anything), reads a blog, or visits Amazon, they’re going to see the retargeted ads we’ve created for your website.
We’re using the power of cookies to reach these people once again. Cookies are used to place your company’s ads, on websites that previous visitors frequently visit. It’s an encouragement (think of it as a nudge) to get them to click on the ad. Once they click on those ads, they’re directly retargeted to your website.
Who Sees Retargeted Ads?
When our Maryland Roofing Retargeting Advertising Agency creates retargeting ads, they’re only seen by those who have previously visited your site in the past and didn’t convert. Therefore, if someone is visiting your site for the first time, if they don’t hit that CTA and convert, they’ll see our retargeting ads in the future. However, if a visitor converts, they aren’t going to see these ads (they’ve already converted, now we’re trying to retain them as repeat customers, so we’re going to use a different approach to reach them).
We call this practice retargeting for a reason. You are trying to re-target, the visitor who came to your site browsed but did not convert. We are following/tracking their online practices and site visits, so we can attract them to come back to your site. This time around, we’re hoping that they are going to convert, and are going to contact you for the Roofing work they need to have completed on their home.
In Roofing, Does Retargeting Work?
If you think about it, every Roofing site out there has had a visitor leave their site without hitting the CTA button. The customer visited, browsed, and left after a few minutes of searching around. With retargeting, we are focusing on trying to help that visitor recall what they saw on your site. We want to remind them why you are the best Roofing company, and why they need to choose your company as opposed to a local competitor for the job. So, how do we know it works? Let’s look at this stat
- Once we set up retargeting ads and reconnect, likely, 70% (of the 98% that didn’t initially convert) are going to come back and contact your company the second time around
Additionally, retargeter.com has indicated that retargeting is one of the most powerful tools you can use as a Maryland business. It’s the ability to take a second bite at the apple, and try to get that 98% of visitors who didn’t do anything the first time around, to rethink their decision, and to at least contact your Maryland business to learn about the work you can perform on their roof. It’s a second chance to make a first-impression for your Maryland business. You don’t want to let that opportunity pass by, and you don’t want to do it incorrectly. Therefore, you need to work with a Maryland Roofing Retargeting Advertising Agency to develop your retargeting campaigns, to make sure they’re successful, and to make sure they are going to reach your audience in a manner that is going to make them react and contact you. Our team at Blackstorm Design can deliver just that when you choose to work with us for retargeting lost customers.
How Does Retargeting Differ from Remarketing?
The words are often used interchangeably, but they are quite different, with the primary difference between them being the strategies used to implement them into the marketing mix.
With retargeting, we’re displaying your ads, to respective customers, based on their browsing/visiting history, utilizing cookies to track their online activity. The practice of remarketing focuses on email marketing campaigns, to reach out to previous visitors, and try to get them to connect with your company. Remarketing focuses on gathering information about visitors, creating a list, and later sending out email campaigns, from the email lists (so, with remarketing, some people have left behind personal information in the form of emails, with retargeting, this isn’t the case).
Both efforts are effective to help increase your company’s ROI and to increase the number of customers that choose your Maryland business for roofing services. And, both should be utilized simultaneously, alongside other marketing efforts and campaigns you develop. It’s imperative to have a good campaign developed for retargeting to work. This is where our Maryland Roofing Retargeting Advertising Agency can step in and help.
Contact our team at BlackStorm Design today to learn more about how we can implement the right campaign, and help retarget lost, prospective customers, to come back and convert the second time around.
Our Other Roofing Marketing Services Include:
Maryland Roofing Marketing Services
Maryland Roofing Website Design Services
Maryland Roofing Search Engine Optimization (SEO)
Maryland Roofing Social Media Marketing
Maryland Roofing Pay Per Click Advertising (PPC)
Maryland Roofing Reputation Management
Maryland Roofing Retargeting Advertising
Maryland Roofing Local SEO (Map Listing Optimization)
Maryland (US: /ˈmɛrələnd/ (listen) MERR-ə-lənd, UK: /ˈmɛərɪlənd/ MAIR-il-ənd) is a state in the Mid-Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east. The state’s largest city is Baltimore, and its capital is Annapolis. Among its occasional nicknames are Old Line State, the Free State, and the Chesapeake Bay State. It is named after the English queen Henrietta Maria, known in England as Queen Mary, who was the wife of King Charles I.
Sixteen of Maryland’s twenty-three counties, as well as the city of Baltimore, border the tidal waters of the Chesapeake Bay estuary and its many tributaries, which combined total more than 4,000 miles of shoreline. Although one of the smallest states in the U.S., it features a variety of climates and topographical features that have earned it the moniker of America in Miniature. In a similar vein, Maryland’s geography, culture, and history combine elements of the Mid-Atlantic, Northeastern, and South Atlantic regions of the country.
Before its coastline was explored by Europeans in the 16th century, Maryland was inhabited by several groups of Native Americans, mostly by the Algonquin, and to a lesser degree by the Iroquois and Sioux. As one of the original Thirteen Colonies of Great Britain, Maryland was founded by George Calvert, a Catholic convert who sought to provide a religious haven for Catholics persecuted in England. In 1632, Charles I of England granted Calvert a colonial charter, naming the colony after his wife, Queen Mary (Henrietta Maria of France). Unlike the Pilgrims and Puritans, who rejected Catholicism in their settlements, Calvert envisioned a colony where people of different religious sects would coexist under the principle of toleration. Accordingly, in 1649 the Maryland General Assembly passed an Act Concerning Religion, which enshrined this principle by penalizing anyone who “reproached” a fellow Marylander based on religious affiliation. Nevertheless, religious strife was common in the early years, and Catholics remained a minority, albeit in greater numbers than in any other English colony.
Maryland’s early settlements and population centers clustered around rivers and other waterways that empty into the Chesapeake Bay. Its economy was heavily plantation-based, centered mostly on the cultivation of tobacco. The need for cheap labor led to a rapid expansion of indentured servants, penal labor, and African slaves. In 1760, Maryland’s current boundaries took form following the settlement of a long-running border dispute with Pennsylvania. Maryland was an active participant in the events leading up to the American Revolution, and by 1776 its delegates signed the Declaration of Independence. Many of its citizens subsequently played key political and military roles in the war. In 1790, the state ceded land for the establishment of the U.S. capital of Washington, D.C.
Although then a slave state, Maryland remained in the Union during the American Civil War, its strategic location giving it a significant role in the conflict. After the war, Maryland took part in the Industrial Revolution, driven by its seaports, railroad networks, and mass immigration from Europe. Since the Second World War, the state’s population has grown rapidly, to approximately six million residents, and it is among the most densely populated U.S. states. As of 2015, Maryland had the highest median household income of any state, owing in large part to its close proximity to Washington, D.C. and a highly diversified economy spanning manufacturing, services, higher education, and biotechnology. The state’s central role in U.S. history is reflected by its hosting of some of the highest numbers of historic landmarks per capita.
Check Out Our Main Roofing Marketing Services:
Roofing Marketing Agency
Roofing Website Design Agency
Roofing Search Engine Optimization (SEO) Agency
Roofing Social Media Marketing Agency
Roofing Pay Per Click Advertising (PPC) Agency
Roofing Reputation Management Agency
Roofing Retargeting Advertising Agency
Roofing Local SEO (Map Listing Optimization) Agency