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How Does California Commercial Roofing Retargeting Work?
Simply put, retargeting is the process of tracking or following your site visitors online after they have left your page. Once a visitor checks in at your California Commercial Roofing site, they will begin to see your ads while listening to their favorite music, reading blog posts, or browsing stores online.
This is where cookies play an essential role. They are generally used to implement California Commercial Roofing retargeting strategy by putting your ads on other websites that your clients have opened, encouraging them to click through and come back to your site.
These retargeting ads are only directed at users who had visited your site previously, but failed to complete a call-to-action or bought a product or service. That’s why it is known as “Retargeting”–you are following or tracking prior visitors again.
BlackStorm Design + Marketing Offers Retargeting Advertising for Commercial Roofing in California
Imagine the ability to reach out to customers, who’ve previously shown an interest in your Commercial Roofing company, without having to do much work. It’s possible with retargeting, and our California Commercial Roofing Retargeting Advertising Agency can help your company reach the right people.
What is Retargeting?
It’s a process by which you reach out to people who have landed on your site in the past. You are retargeting your marketing efforts in an attempt to convert a previous visitor, that didn’t convert the first time they visited your website. Only about 2% of visitors will become customers the first time they visit your site. Imagine leaving 98% of an interested audience untapped? This is where we step in to help! Our retargeting campaigns are built to make visitors react, and convert the second time around.
If these visitors didn’t click your CTA (call to action) button the first time around, we’ll retarget them to get them to come back to your website and give it another look. The purpose of retargeting is to show previous visitors your ads as they browse your site online. You’re showing them why they’d benefit from choosing your Commercial Roofing company for their Commercial Roofing service needs.
How Does a Retargeting Campaign Work?
It is a pretty simple process. What retargeting does is track visitors who have come onto your site and left without converting in the past. Our California Commercial Roofing Retargeting Advertising Agency will set up retargeting ads for your site. So, the next time that person who visited your site listens to music online searches Google for something (anything), reads a blog, or visits Amazon, they’re going to see the retargeted ads we’ve created for your website.
We’re using the power of cookies to reach these people once again. Cookies are used to place your company’s ads, on websites that previous visitors frequently visit. It’s an encouragement (think of it as a nudge) to get them to click on the ad. Once they click on those ads, they’re directly retargeted to your website.
Who Sees Retargeted Ads?
When our California Commercial Roofing Retargeting Advertising Agency creates retargeting ads, they’re only seen by those who have previously visited your site in the past and didn’t convert. Therefore, if someone is visiting your site for the first time, if they don’t hit that CTA and convert, they’ll see our retargeting ads in the future. However, if a visitor converts, they aren’t going to see these ads (they’ve already converted, now we’re trying to retain them as repeat customers, so we’re going to use a different approach to reach them).
We call this practice retargeting for a reason. You are trying to re-target, the visitor who came to your site browsed but did not convert. We are following/tracking their online practices and site visits, so we can attract them to come back to your site. This time around, we’re hoping that they are going to convert, and are going to contact you for the Commercial Roofing work they need to have completed on their home.
In Commercial Roofing, Does Retargeting Work?
If you think about it, every Commercial Roofing site out there has had a visitor leave their site without hitting the CTA button. The customer visited, browsed, and left after a few minutes of searching around. With retargeting, we are focusing on trying to help that visitor recall what they saw on your site. We want to remind them why you are the best Commercial Roofing company, and why they need to choose your company as opposed to a local competitor for the job. So, how do we know it works? Let’s look at this stat
- Once we set up retargeting ads and reconnect, likely, 70% (of the 98% that didn’t initially convert) are going to come back and contact your company the second time around
Additionally, retargeter.com has indicated that retargeting is one of the most powerful tools you can use as a California business. It’s the ability to take a second bite at the apple, and try to get that 98% of visitors who didn’t do anything the first time around, to rethink their decision, and to at least contact your California business to learn about the work you can perform on their roof. It’s a second chance to make a first-impression for your California business. You don’t want to let that opportunity pass by, and you don’t want to do it incorrectly. Therefore, you need to work with a California Roofing Retargeting Advertising Agency to develop your retargeting campaigns, to make sure they’re successful, and to make sure they are going to reach your audience in a manner that is going to make them react and contact you. Our team at Blackstorm Design can deliver just that when you choose to work with us for retargeting lost customers.
How Does Retargeting Differ from Remarketing?
The words are often used interchangeably, but they are quite different, with the primary difference between them being the strategies used to implement them into the marketing mix.
With retargeting, we’re displaying your ads, to respective customers, based on their browsing/visiting history, utilizing cookies to track their online activity. The practice of remarketing focuses on email marketing campaigns, to reach out to previous visitors, and try to get them to connect with your company. Remarketing focuses on gathering information about visitors, creating a list, and later sending out email campaigns, from the email lists (so, with remarketing, some people have left behind personal information in the form of emails, with retargeting, this isn’t the case).
Both efforts are effective to help increase your company’s ROI and to increase the number of customers that choose your California business for roofing services. And, both should be utilized simultaneously, alongside other marketing efforts and campaigns you develop. It’s imperative to have a good campaign developed for retargeting to work. This is where our California Roofing Retargeting Advertising Agency can step in and help.
Contact our team at BlackStorm Design today to learn more about how we can implement the right campaign, and help retarget lost, prospective customers, to come back and convert the second time around.
Our Other Commercial Roofing Marketing Services Include:
California Commercial Roofing Marketing Services
California Commercial Roofing Website Design Services
California Commercial Roofing Search Engine Optimization (SEO)
California Commercial Roofing Social Media Marketing
California Commercial Roofing Pay Per Click Advertising (PPC)
California Commercial Roofing Reputation Management
California Commercial Roofing Retargeting Advertising
California Commercial Roofing Local SEO (Map Listing Optimization)
Coordinates: 37°N 120°W / 37°N 120°W / 37; -120
California is a state in the Pacific Region of the United States. With 39.6 million residents across a total area of about 163,696 square miles (423,970 km2), California is the most populous U.S. state and the third-largest by area. The state capital is Sacramento. The Greater Los Angeles Area and the San Francisco Bay Area are the nation’s second- and fifth-most populous urban regions, with 18.7 million and 9.7 million residents respectively. Los Angeles is California’s most populous city, and the country’s second-most populous, after New York City. California also has the nation’s most populous county, Los Angeles County, and its largest county by area, San Bernardino County. The City and County of San Francisco is both the country’s second-most densely populated major city after New York City and the fifth-most densely populated county, behind only four of the five New York City boroughs.
California’s economy, with a gross state product of $3.0 trillion, is larger than that of any other U.S. state and is the largest sub-national economy in the world. If it were a country, California would be the fifth-largest economy in the world (larger than the United Kingdom, France, or India), and the 36th-most populous as of 2017. The Greater Los Angeles Area and the San Francisco Bay Area are the nation’s second- and third-largest urban economies ($1.253 trillion and $907 billion respectively as of 2017), after the New York metropolitan area. The San Francisco Bay Area PSA had the nation’s highest gross domestic product per capita in 2017 (~$94,000) among large primary statistical areas, and is home to three of the world’s ten largest companies by market capitalization and three of the world’s ten richest people.
California culture is considered a global trendsetter in popular culture, communication, information, innovation, environmentalism, economics, politics, and entertainment. As a result of the state’s diversity and migration, California integrates foods, languages, and traditions from other areas across the country and around the globe. It is considered the origin of the American film industry, the hippie counterculture, fast food, beach and car culture, the Internet, and the personal computer, among others. The San Francisco Bay Area and the Greater Los Angeles Area are widely seen as centers of the global technology and entertainment industries, respectively. California’s economy is very diverse: 58% of it is based on finance, government, real estate services, technology, and professional, scientific, and technical business services. Although it accounts for only 1.5% of the state’s economy, California’s agriculture industry has the highest output of any U.S. state.
California shares a border with Oregon to the north, Nevada and Arizona to the east, and the Mexican state of Baja California to the south. The state’s diverse geography ranges from the Pacific Coast in the west to the Sierra Nevada mountain range in the east, and from the redwood and Douglas fir forests in the northwest to the Mojave Desert in the southeast. The Central Valley, a major agricultural area, dominates the state’s center. Although California is well-known for its warm Mediterranean climate, the large size of the state results in climates that vary from moist temperate rainforest in the north to arid desert in the interior, as well as snowy alpine in the mountains. Over time, drought and wildfires have become more frequent challenges.
What is now California was first settled by various Native Californian tribes before being explored by a number of European expeditions during the 16th and 17th centuries. The Spanish Empire then claimed and conquered it. In 1804 it was included in Alta California province, within Spanish New Spain Viceroyalty. The area became a part of Mexico in 1821 following its successful war for independence but was ceded to the United States in 1848 after the Mexican–American War. The western portion of Alta California was then organized and admitted as the 31st state on September 9, 1850. The California Gold Rush starting in 1848 led to dramatic social and demographic changes, with large-scale emigration from the east and abroad with an accompanying economic boom.
Check Out Our Main Roofing Marketing Services:
Roofing Marketing Agency
Roofing Website Design Agency
Roofing Search Engine Optimization (SEO) Agency
Roofing Social Media Marketing Agency
Roofing Pay Per Click Advertising (PPC) Agency
Roofing Reputation Management Agency
Roofing Retargeting Advertising Agency
Roofing Local SEO (Map Listing Optimization) Agency