How would you like to turn your website into a virtual sales machine?
Here are the Advantages of Advertising on a Maryland Commercial Roofing PPC Network
Naturally, narrowly focused targeting will ultimately lead to higher conversion rates. Many Maryland Commercial Roofing PPC networks concentrate more on fulfilling consumer intent, which afterward boosts the conversion rates.
Most of these Maryland Commercial Roofing PPC networks deliver ads to potential clients when they are likely to purchase. You can pay handsomely for premium placement and significantly improve your conversion rates.
If you have a unique service or products but competing with reputable brands in the market, then Maryland Commercial Roofing PPC will help you to inform your potential buyers about your peculiar selling proposition without breaking your bank.
BlackStorm Design + Marketing Offers PPC Advertising for Commercial Roofing in Maryland
Advertising is important for your Commercial Roofing business. However, the right ads are essential to generating leads, and ultimately, turning them into repeat customers.
What is PPC for Roofers?
PPC, or pay per click, is a form of advertising that drives traffic to a website in the form of paid ads. Organic marketing or SEO is the primary focus of generating traffic to your site. With PPC, you’re paying per click, and the rate you pay will depend on the type of ad. So, working with the right Maryland Commercial Roofing PPC Agency is a must, to avoid overpaying, and also to ensure you’re seeing more clicks on the ads being created for your site as a Commercial Roofing contractor.
Even though you are paying per click, PPC ads are highly beneficial. Think about it, Google Ads and Facebook Ads are two of the most popular forms of advertising. If it didn’t work, why would these huge companies offer it? When utilized alongside your organic efforts to increase your SEO rank, your PPC ads are going to generate more traffic and will help you realize higher profit margins. So, even though you pay a small fee for each ad/click, the returns you’ll see are incredible when you work with the right Maryland Commercial Roofing PPC Agency.
Which PPC Platform is Right for my Maryland business?
There’s more than one platform you can use for PPC marketing. However, Microsoft, Google, and Facebook are the most popular, and they are the ones that tend to drive the highest returns for companies utilizing them.
Google Ads (formerly known as Adwords) is the most popular in the bunch. It’s the default for most Maryland businesses when they’re creating a PPC campaign for their business. Microsoft Advertising (formerly Bing) is also highly utilized by many companies. Volume is much lower than Google, however, it is a great way to test your ads, and see what works and what doesn’t. From there, our Maryland Commercial Roofing PPC Agency can tinker those PPC ads to place them on Google, and ensure higher returns. Lastly, we have Facebook. As the largest social network, it’s beneficial to use the platform. Plus, your ads are seen on Google, Bing, Yahoo, and other search engines. So, you’re getting two for the price of one with these ad campaigns we create.
Yes, other platforms do exist. However, our team at Blackstorm Design has done the research, we know what works, and we’re going to help you build an excellent PPC campaign, revolving around these three platforms. Not only do they see more traffic than other PPC platforms, but you’re also going to find it easier to integrate with your organic SEO marketing tactics when you’re using the larger platforms to develop your PPC ads.
Why Advertise with PPC Ads through a Maryland Commercial Roofing Network?
You might be asking yourself, why to pay a Maryland Roofing PPC Agency and pay for ads if you’re already doing organic SEO work. Well, there are a few advantages to utilizing these marketing efforts side by side.
Conversion Rates Increase
When content is tailored to your searcher, it’s obvious they are more likely to convert when they click on that content. By fulfilling their intent, we’re able to increase the number of leads that convert, meaning you’re growing your Maryland business and you’re increasing your consumer base.
Most customers who click PPC ads are ready to act. So, the timely delivery of our ads will help them make an informed decision. And, if they are on a website (yours) that they like, they might convert while they’re visiting. So, you’ll see increased immediate purchases when using PPC ads as well.
Maryland Commercial Roofing PPC is a great way to inform your audience of why your company is a superior choice to your competitors. Especially in a highly saturated market, you need to find ways to stick out and stand apart from the pack. Our Maryland Roofing PPC Agency will help you do that with the PPC campaigns we develop for your site.
How Maryland Commercial Roofing PPC Network Advertising Works
You don’t have to pay more for your ads to be seen on the market and for more people to find your content. The ad auction is a process used by Google and other search engines, to determine the validity of the PPC ad campaigns. It helps search engines determine how those ads are going to show up in their SERPs.
One of the critical aspects which will determine the validity of the ad and where it will show up is the keywords used in the ad. Ad auctions focus highly on the quality of the keywords that are used in PPC ad campaigns. The auction is a bidding system. Advertisers have to bid for search terms that are more likely to rank highly in organic searches so that they can include them in the PPC ad.
An example of this would be a camping website. A searcher might look for “camping equipment” when they run a Google query. This would then deliver the highest organic results for camping retailers in the local area. The PPC ad auction would determine the best keywords based upon what customers are searching in the camping industry, to determine the placement of the PPC ads on Google, and other search engines.
Immediately once a query is delivered by a searcher, the search engines go to work. A sophisticated algorithm is used to determine which ads are displayed. It is a random process, meaning you don’t have to pay a higher rate, to be included in the PPC ad section. Advertisers should bid on keywords that are relevant to their site to increase ROI and their chances of being seen on the paid-ad section. Keyword research tools are essential to drive conversion rates and increase sales.
If you aren’t sure how PPC ads play into the marketing mix, our Maryland Commercial Roofing PPC Agency can help. Contact our team at Blackstorm Design so we can discuss your PPC, organic efforts, and other marketing tactics we need to employ, to see the returns you’re hoping for as a Commercial Roofing contractor.
Our Other Roofing Marketing Services Include:
Maryland Commercial Roofing Marketing Services
Maryland Commercial Roofing Website Design Services
Maryland Commercial Roofing Search Engine Optimization (SEO)
Maryland Commercial Roofing Social Media Marketing
Maryland Commercial Roofing Pay Per Click Advertising (PPC)
Maryland Commercial Roofing Reputation Management
Maryland Commercial Roofing Retargeting Advertising
Maryland Commercial Roofing Local SEO (Map Listing Optimization)
Maryland (US: /ˈmɛrələnd/ (listen) MERR-ə-lənd, UK: /ˈmɛərɪlənd/ MAIR-il-ənd) is a state in the Mid-Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east. The state’s largest city is Baltimore, and its capital is Annapolis. Among its occasional nicknames are Old Line State, the Free State, and the Chesapeake Bay State. It is named after the English queen Henrietta Maria, known in England as Queen Mary, who was the wife of King Charles I.
Sixteen of Maryland’s twenty-three counties, as well as the city of Baltimore, border the tidal waters of the Chesapeake Bay estuary and its many tributaries, which combined total more than 4,000 miles of shoreline. Although one of the smallest states in the U.S., it features a variety of climates and topographical features that have earned it the moniker of America in Miniature. In a similar vein, Maryland’s geography, culture, and history combine elements of the Mid-Atlantic, Northeastern, and South Atlantic regions of the country.
Before its coastline was explored by Europeans in the 16th century, Maryland was inhabited by several groups of Native Americans, mostly by the Algonquin, and to a lesser degree by the Iroquois and Sioux. As one of the original Thirteen Colonies of Great Britain, Maryland was founded by George Calvert, a Catholic convert who sought to provide a religious haven for Catholics persecuted in England. In 1632, Charles I of England granted Calvert a colonial charter, naming the colony after his wife, Queen Mary (Henrietta Maria of France). Unlike the Pilgrims and Puritans, who rejected Catholicism in their settlements, Calvert envisioned a colony where people of different religious sects would coexist under the principle of toleration. Accordingly, in 1649 the Maryland General Assembly passed an Act Concerning Religion, which enshrined this principle by penalizing anyone who “reproached” a fellow Marylander based on religious affiliation. Nevertheless, religious strife was common in the early years, and Catholics remained a minority, albeit in greater numbers than in any other English colony.
Maryland’s early settlements and population centers clustered around rivers and other waterways that empty into the Chesapeake Bay. Its economy was heavily plantation-based, centered mostly on the cultivation of tobacco. The need for cheap labor led to a rapid expansion of indentured servants, penal labor, and African slaves. In 1760, Maryland’s current boundaries took form following the settlement of a long-running border dispute with Pennsylvania. Maryland was an active participant in the events leading up to the American Revolution, and by 1776 its delegates signed the Declaration of Independence. Many of its citizens subsequently played key political and military roles in the war. In 1790, the state ceded land for the establishment of the U.S. capital of Washington, D.C.
Although then a slave state, Maryland remained in the Union during the American Civil War, its strategic location giving it a significant role in the conflict. After the war, Maryland took part in the Industrial Revolution, driven by its seaports, railroad networks, and mass immigration from Europe. Since the Second World War, the state’s population has grown rapidly, to approximately six million residents, and it is among the most densely populated U.S. states. As of 2015, Maryland had the highest median household income of any state, owing in large part to its close proximity to Washington, D.C. and a highly diversified economy spanning manufacturing, services, higher education, and biotechnology. The state’s central role in U.S. history is reflected by its hosting of some of the highest numbers of historic landmarks per capita.
Check Out Our Main Roofing Marketing Services:
Roofing Marketing Agency
Roofing Website Design Agency
Roofing Search Engine Optimization (SEO) Agency
Roofing Social Media Marketing Agency
Roofing Pay Per Click Advertising (PPC) Agency
Roofing Reputation Management Agency
Roofing Retargeting Advertising Agency
Roofing Local SEO (Map Listing Optimization) Agency